website structure presentation

How to structure your website (and why it’s important)

Learn the different types of website structures and what they’re used for — with tips, tricks, and templates for your next web design project.

website structure presentation

An intuitive website structure paves the way for a smooth visitor experience.

Web design relies on structure to organize webpages into categories and easy-to-follow pathways. Think of a website’s navigation menu — every page has a place. Without a thoughtful structure, visitors can’t use this menu properly. 

Learn how to structure a website and what type of structure benefits your web design.

What’s a website structure?

Website structure refers to the organizational design of a website's pages. Creating a website structure involves organizing and classifying content to create a layout that's understandable, accessible , and predictable. Navigation should be intuitive so users can find what they’re looking for on any page without much effort. 

Imagine walking into a bookstore and finding all the books piled into one corner. It’s tempting to leave rather than spend time sifting through titles to find the one you want. Your shopping experience is greatly improved if the books are organized alphabetically or by genre. 

A website without a clear structure presents a similar problem. Poor structure is the reason 34% of visitors leave a webpage. When creating your website, set a clear structure to help people find what they need. 

The 3 most common types of website structures

Part of the beauty of web design is that there’s no one-size-fits-all structure. But if you’re looking for inspiration , these are the three most common structures.

Linear model

The linear structure (or sequential model) places pages in a single logical sequence, one after the other. This model works well for creators who want to showcase a brand, product, or service with minimal content. 

In a linear model, the site visitor can go straight to the next step when they’ve learned what they need to know from the previous one. Once they’ve chosen an offering from the home page they can learn more about it on a secondary page and then convert on the next. They only move on once they’ve found what they need.

website structure presentation

Hierarchical model

The hierarchical structure, aka the tree model, takes a top-down approach to guide visitors from a general page, like a homepage, to more content. General pages are also called top pages, while pages with specific content are subpages or child pages.

This model works best for content-heavy websites. The hierarchy for many ecommerce websites , for example, becomes more specific from the top page down. You’ll find increasingly specific products as you move down the hierarchy. A clothing store, for example, likely has several categories, each with unique subcategories.

website structure presentation

Webbed model

The webbed model’s name comes from its net-like structure. It connects the landing page or homepage to subpages through internal links. The difference is these links aren’t hierarchical or nested — each internal link is available at all times. In the webbed model, site visitors can access any other page from the page they’re currently on. 

This model is best for smaller websites with fewer pages. A portfolio with a couple categories and a minimal navigation bar is a good example. With the navigation at the top of every page, visitors can move between information at any point.

website structure presentation

5 tips for building a good website structure

Regardless of the structural model, well-designed websites have a smooth and intuitive user flow . Here’s how to plan a website structure that delivers this experience: 

1. Research the competition

Find websites that share your function and target audience. Put yourself in a casual user’s shoes and experience what it’s like to search for specific information. Study their structures and take notice of what they do right, and wrong. 

You’ll find most competitors in your niche using the same structure. For example, online portfolios usually have webbed models. Learning what visitors can expect from your website based on the competition helps you build a user-centric structure.

2. Identify your structure

Write down key categories and subcategories your website should include. With everything in front of you, identify what model might work best based on how many pages you’ll need. 

For an ecommerce business with only one product, try a linear model to keep them focused on your offering. If your portfolio website has many categories and samples, try a hierarchical model to guide your users to specific sections.

3. Build a user flow diagram

A user flow is a diagram of the user experience from start to finish. Decide what you want your user to do, whether it’s making a purchase or signing up for a newsletter, and create a user flow to define how they’ll get there. A step-by-step view of their experience ensures you don’t miss any steps when creating a website structure.

4. Use internal linking

After establishing a structure, design a way for your user to navigate the website. Along with a navigation bar or other framework, include useful links on subpages to redirect people to relevant information. An “About” page could link to different sections of a portfolio, and a product page could link to similar products. 

Anticipating where site visitors want to go improves navigation and builds a stronger network of links throughout a website. Include internal links on high-value pages — like the “About” or “Services” pages — to guide users to relevant information. 

5. Create a sitemap

An HTML sitemap is a visual representation of every page on your website. It’s like a table of contents — every webpage, and where it belongs, is in one place. An organized sitemap is handy when structuring your website and deciding what pages should be the most accessible. If you publish your sitemap page, users can also use it to navigate your website.

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Website structure examples to inspire you

We’ve compiled examples of logical, hierarchical, and webbed models to help you map a website structure for your project.

Linear structure by Polygram

website structure presentation

Polygram is a digital studio with a linear website — the small “i” in the bottom left corner is the only navigation option. Clicking on it leads to the next page, which lets you reserve a spot to book Polygram’s services. This call-to-action (CTA) generates a Calendly link with available slots for a video conference.

The sequential structure goes like this:

website structure presentation

The linear model makes sense for Polygram because potential customers can only take one action: booking a spot. This makes the linear model a good choice for new businesses and service providers that have a single function. As their services expand, Polygram might add to this layout. For now, this works to turn prepared visitors into customers.

Hierarchical structure by the Webflow Merch Store

website structure presentation

Webflow’s ecommerce store uses a hierarchical model to sell merchandise online to benefit various charities. The main navigation bar in the top right corner has five buttons: Shop all, Categories, Collections, About, and Cart. Most of these options have subcategories. 

Once someone starts browsing through products, they can choose color and size — another layer in the hierarchy. With lots of categories and visitor-led choices, Webflow’s merch store is a prime example of hierarchical navigation. Here’s a diagram of its pathways:

website structure presentation

Webbed structure by Daniel Gamble

website structure presentation

Daniel Gamble’s portfolio has a minimalist design and a navigation menu to match, with only five options: “About,” “Process,” “Work,” “Services,” and “Contact.” The site is a single landing page that displays the categories in order as the user scrolls down. It might seem like a linear model, but the main menu in the top-right corner makes this a webbed model. 

The menu button is always on the page, so visitors can navigate to different sections to learn more. With a modest menu of a few internal links, visitors are never more than a click away from something new. This simple portfolio displays everything you’d need to know about Daniel’s work.

website structure presentation

Enhance your site’s structure

An organized structure makes your website more intuitive for first-time visitors. They’ll find sought-after information even if you have hundreds of pages. 

At Webflow , we have tools , tutorials , and templates to help you build stunning websites with optimized structures. Plus, you can find examples of successful designs from other creators to inspire you.

Start from scratch or improve your current design — whatever the case, we’ve got you covered.

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Website Planning Templates | Website Planning Guide

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Most people assume that to build a great website, your priority should be on technical aspects or being good at the design stuff. However, we disagree.

Great websites are not built on a whim. They are planned and then built (and frequently updated).

So this guide will help you set you up for success with your new website by giving you a solid plan to start with. You can give this to an external developer/agency or use it as an internal reference if your own team is working on it. Regardless of how you execute, website planning will make everything better.

Phase 1: Pre Website Planning

Phase 2: information architecture and user flows, phase 3: design layouts and site infrastructure.

Phase 4: Promotion and Marketing

If you want a document to fill out and then present, we have downloadable Word and Google Docs files which include some great Creately templates.

Get the website planning templates here;

Download the Word Document Template

Determine Your Website Objectives

A clear business objective is the first step towards creating a successful website.

Whether it is to generate more leads or sell your product in foreign markets, once you know what you want to do with the website, everything else – from the type of information you should add on your site to its design – will be so much easier to decide.

Website planning objectives

Analyze the Websites of Your Top Competitors and Market Trends

Once launched, your website won’t be the only one out there selling or promoting the type of product you’ve got.

This is why you need to see what’s already out there and compare them with what you have in mind.

  • Look into the websites of your competitors and other industry websites as well. They will not only inspire you but will also give you an idea as to what you should and shouldn’t include on the website.
  • Examine what trends are leading your market at the time . This will help you create a website that is both relevant and useful to your potential customers.

Use the following mind map to organize the information you collect on the websites of your top competitors and market trends.  Share it with your team and get their input as well.

Bringing all this into a single mind map gives you the chance to spot patterns and understand the space in a different sense.

Competitive Analysis Mind Map

Organize Information with Information Architecture

This is where you consider what the user expects to see and the content you want users to associate with each section of the website.

Information architecture helps you determine the usability of your website design – or in other words, make sense of how information on your site is displayed and accessed.

Learn how to properly create an information architecture of your website in six steps here .

Define Your Website’s Structure Using a Site Map

In layman’s terms website map is a tool for planning and designing websites. Visualizing your website using a sitemap (also known as a site architecture map) is a decisive step because it helps in creating coherent navigation paths for users to follow through the website. With this framework in place, you can think logically understand and consider how your users will navigate through the site, then tailor content to them.

Sketch your sitemap

Use a  sitemap drawing tool or plain pen and paper to sketch your  sitemap out. Using standard sheets of paper may not be enough to accommodate all your design thoughts and ideas, so you have to preferably use more paper or to keep it simple, just use a sitemap tool to get this job done. And keep the design layouts organized in folders online or on your local disk instead of wasting time looking around for papers you know you have somewhere.

Use a clean layout

What is the best layout to illustrate your website’s structure? Start by drawing a  page icon in the middle, this will represent the homepage. From there, more page icons will branch out horizontally to indicate other pages within the website. Within minutes, you will have the horizontal diagrammatic representation of the structure of your website in the top-down structure.

Color to create a visual treat

Color up the shapes on your sitemap structure to produce unmatched levels of aesthetics delivering a unique visual treat and bringing the entire sitemap to life. You can give the homepage one color and each of the subsequent sections can be shaded differently to show the hierarchy of pages.

Style all the navigation links

Each Web page in the sitemap is represented as a page icon. Navigation links (connectors) are used to connect the page icons to illustrate the relationships that exist between the pages. These connectors can be either straight, curved, or sharp-angled. See the image below to understand how each of these connector styles affects the overall look of the sitemap.

Suggest URLs for each page

The importance of a web page’s URL structure is always a debated topic. SEO experts consider placing keywords in the URLs important. Thus, suggesting URLs in the page icons will help clients understand the intended URL structure as a part of the interface.

Create links to test your framework

You are definitely happy that the framework is ready to be sent for review. But it’s always best to test the framework by linking the individual page icon to the respective wireframes of mockups to show the client a clear view of the overall web design project. This will save a lot of time and effort and also help your clients evaluate the functionality and consistency of the existing sitemap structure.

Use the following sitemap template to get started on yours.

Site Map template

Identify the Navigation Flow of Your Visitor

This is where you dig into the data (that you found while creating the information architecture of your site) on information-seeking behavior of your audience and try to uncover a pattern in it.

Using a flowchart , you can map and identify all the pages and touchpoints your ideal visitor would interact with when navigating through your website. User flow is how you figure out what you need to give (in the form of phrases, paragraphs or images) to your visitor to keep them from bouncing off your site.

Website Navigation Flow Flowchart

Identify Key Colors, Elements and Styles with a Mood Board

A mood board can help you create a website look that matches your brand personality which includes your brand voice and brand style.

A usual website mood board should cover

  • color palette
  • photography or illustration style
  • fonts/ typography
  • use of space
  • navigation style

Website Design Mood Board Template

If you are looking for great website design inspiration, checkout www.pages.xyz .

Arrange Page Elements with Wireframes

Wireframes help you define the hierarchy of content on your design . By referring to the information architecture you created earlier, form the layout of the website pages with the help of a wireframe .

Keep in mind how you want your site visitors to process information when doing so.

It’s also the first step in figuring out how each page on the website is linked to each other.

Tip: Start with wireframes for smaller screens and start your way up. It’s the only hassle-free way to create a responsive website design.  

website mockup template

Finalize the Design with UI Mockups

UI mockups allow you to identify issues with your final design before you launch the website. With it, you can flesh out your wireframe and visualize the final outcome of typography, iconography, color themes, layouts and navigation.

website mockup template

Phase 4: Promotion and Marketing  

Brainstorm ideas for promoting your site.

Once the site is launched, you need to attract visitors to it. This is where site promotion comes in and it involves many tasks like search engine optimization (SEO), social media marketing, targeted advertising etc.

Get your marketing team together and brainstorm different ways to market and promote your new website. A mind map can help you organize all your ideas and come up with a proper marketing strategy.

Promotional Campaign Mind Map

Website Development Flowchart

Website Development Flowchart

Common Mistakes to Avoid when Planning a Website

Lack of clear goals.

Define clear goals and objectives before starting to plan your website. This will help you make accurate decisions about design, content, and functionality that align with your goals.

Failing to consider user experience

A website should be designed with the user in mind. Consider how visitors will interact with the website and make it easy for them to find what they are looking for.

Ignoring Search Engine Optimization

It’s essential to optimize the content of your website for search engines in order it to be found by potential customers. Therefore make sure you use relevant keywords, include meta tags, and use proper headings.

Overcomplicating design

Simple and clean designs are often more effective than cluttered ones. Avoid adding too many unnecessary elements or features that can overwhelm users.

Not testing and updating

After launching your website, make sure to regularly test and update it. This will help you identify and fix any issues or bugs and keep your website up-to-date with the latest trends and technologies.

Ready to Plan Your Website?

We’ve covered planning a website in 8 easy steps under 4 different stages of website planning. Use our website planning template to get started right away.

Would like to add something to our website planning guide? Let us know in the comment section below.

And if you are ready for the next stage of your marketing plan, here’s a handy guide to mobile app planning .

Want to increase traffic to your website? Here are 7 easy steps to increase traffic to your website .

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs on Website Planning

Website planning is important because it sets the foundation for a successful website.

  • Planning helps you define the purpose and goals of your website.
  • Helps create a website that meets their needs and expectations which will lead to a better user experience.
  • Website planning helps you identify the features and functionality your website needs, which makes the development process more efficient.
  • A well-planned website is more likely to be consistent with your branding and messaging, which can help establish a stronger brand identity.

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Website Structure 101 with Examples

BlogHeader WEbsiteStructure 1200x600

A Website structure helps users to navigate sites and find the information that they are looking for. This article will explain why site structure is important for designers and how designers can create effective site structures.

Key takeaways:

  • A website structure is the way a website’s content and pages are organized and interconnected.
  • It involves the hierarchical arrangement of web pages and their relationships to one another.
  • Website structure helps visitors and search engines navigate and understand the website’s content.
  • There are four types of website architectures: hierarchical, sequential, matrix, database.

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What is Website Structure? 

Website structure is how the different pages of the site are linked with each other through internal links and their hierarchy. It is about how the information on a site is organized and presented, so that the users know how to move through the site whilst the algorithm can read its context well.

Good website structure facilitates easy navigation for both users and crawlers. Apart from influencing user experience, it also affects the SEO ranking of a website in search engines.

Why is website structure important for designers? 

The role of a UX designer is to create a website that has a great UX that takes care of accessibility and is easy to use. A great website structure improves the usability or user-friendliness of your website by making it easy for users to find what they are looking for.

4 Types of Website Structure

There are different types of web structure that you may use in UX design. They are hierarchical, sequential, matrix, and database model. What are they about?

Hierarchical website structure

hierarchical website structure example

Hierarchical structure is the most common website structure is a hierarchical structure that is based on one parent page (main page) and child pages (categories and sub-categories) that flow from the main page. Think of UXPin’s page (image above).

Sequential website structure

sequential web page structure

Sequential structure is used when you want your users to go through steps or any other sequence. A good example of that structure is Growth Design ‘s UX case study pages that they share in their newsletter.

Matrix web structure

content website structure

Matrix structure is site structure that’s common for online newspapers, such as New York Times . The site architecture, although present, isn’t as clear as in the hierarchical model.

Database website structure

pinterest guidedsearch

Database model, also called dynamic website structure, is the model prevalent for sites that have a lot user-generated content.

How to Choose the Best Website Structure?

To create a website structure, you need to map out how you will organize the content on your site (homepage, categories, individual page, blog posts). This is why website structuring should be the first step in any web design project .

The underlying principle in great website structure is Information Architecture (IA) . IA ensures that content is organized, structured, and labeled effectively and consistently.

Consider the following factors to design an information architecture of your site:

  • User journey : Since websites are created to serve users, it is important to consider how they might experience or interact with your site and their expectations of how your website should work. You can determine the journey of your users through interviewing them or doing a card sorting exercise . 
  • Content : The structure of your website will also be largely determined by the type and volume of content on your site. The structure of an e-commerce site will be different from the structure of an academic site. Read more about UX content: Content Strategy for UX .
  • Context : The context of a website is determined by its business goals , the cultural context that it exists in, and the resources available. It is important to consider this fact as you structure your website.

Key Elements of Website Structure

Let’s focus on hierarchical structure of a website. This is a structure which most content websites, such as company website, eCommerce store, common blogs, etc. are based on.

Website Structure

Let’s look at each of these elements and how you can optimize them during your design process.

Homepage  web structure

Your homepage is the top page in your website hierarchy and the central place where users navigate your website from. Ensure that all the important pages on your website are linked from this page. The relationship between your homepage and the main category pages is represented by your website’s menu or main navigation.

Here’s how to design a useful navigation/menu for your website.

Navigation or menu  web structure

Your site visitors will use the navigation to understand how information is structured on a website and to find what they are looking for. Ensure that all your main category pages are represented on your menu or main navigation. Additionally, use the following rules when creating your navigation :

  • Use short phrases or even one word for each element.
  • Use simple language that your users can understand. 
  • Don’t clutter your navigation with sitelinks.

Apple’s main navigation follows these rules to create a simple but super-useful menu.

example of good website structure from Apple

If your site has some subcategories that are useful for users such as their account information. You can create a secondary vertical menu like Asos has.

Other useful categories such as utility pages (privacy policies, disclaimers and legal information) can be placed on the footer of the website. 

Categories and subcategories  web structure best practices

Use categories to group website pages that have similar content which makes it easy for users to access the content. Blog posts can be grouped into categories such as ‘marketing’ and then be further subdivided into subcategories such as ‘landing pages’ and ‘email marketing.’

If you are designing an e-commerce website, you can group your products into categories such as ‘men’ and ‘women.’ If your categories are too many you can further subdivide them into subcategories. Continuing with our example of an e-commerce store example, the women category can have subcategories such as ‘clothes’, ‘shoes’, and ‘handbags’. 

A great example of this is the Asos Marketplace website where their clothing category has a subcategory that shows the types of clothing available in the marketplace such as swimwear, sweatshirts, tracksuits, and hoodies. 

asos web structure example

Web structure tips for individual pages

It is important to structure your individual website pages or blog posts in a way that makes it easy for users to find what they are looking for, find similar content and understand where they are on your website. Breadcrumb trails, tags, and contextual sitelinks are used to structure information architecture on individual pages.

Take care of the headers that you put on individual pages. Make sure that they follow the right order, for example, the title of the blog post is H1 and that they all have metadata. Metadata are important part of UX, too. You don’t want to confuse users what your site is about.

Use breadcrumb trails

You can add navigation on your pages or posts in the form of a breadcrumb trail. A breadcrumb trail is made up of clickable sitelinks that show users exactly where they are on your site plus your site structure. Breadcrumb trails like the one used by Mailchimp improve usability and user experience. 

web structure of mailchimp

Add tags and categories

Tags are another useful way of grouping similar content on a specific page. The difference between tags and categories is that categories have a hierarchy and can be further subdivided into subcategories but tags have no hierarchy. They simply group similar content. 

For example, Grammarly’s blog uses categories and tags, such as ‘how to,’ ‘product’ and ‘inspiration’ to group blog content.

web structure grammarly example

The usefulness of these tags is displayed when a user clicks on one of the posts tagged ‘how to’ and they are shown other posts that are also tagged ‘how to’ at the end of the blog post. This is a great example of how website structure makes it easy for users to find information . 

Tags can also be used in e-commerce websites to group products according to brand and direct users to similar products. 

Here are 3 best practices for creating tags:

  • Don’t create too many tags or a new tag for every post.
  • Place tags in a place where site visitors can easily see them such as your sidebar or at the end of your blog posts/product pages.
  • Make sure that the tags are clickable and users can view similar content if they need to.

Contextual links 

These are links on webpages or blog posts that point to other relevant content on other webpages. Contextual links are useful in showing users related content. In the context of a blog post, contextual links can be used to point users to other blog posts that have similar content. Grammarly does this in their blog post as shown below. 

grammarly web structure best practices

Contextual links can also be used in e-commerce pages to link to pages that have related items, what other people have bought, or which products are often bought together. 

Easily Incorporate Website Structure In Your Designs 

Web structure is how information is organized and interconnected on a website. An effective site structure improves usability and user experience which makes web structuring an important step in the web design process. The UXPin design tool makes it easy for you to design, prototype and structure a website, as you collaborate with other team members and designers. Try UXPin now .

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by UXPin on 2nd November, 2023

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Cheat Sheet For Presenting Your Website Designs

Written by: Tyler Morian - Nov 22nd, 2021 - 6 minute read

The process of creating a new website for your clients involves several different benchmarks. First, you conduct your research of the client and their target audience. Next, you present wireframes. Once wireframes are approved, you come to the stage of designing your client’s new website.

It’s easy for a presentation to become daunting if you don’t feel prepared to explain design choices or features. Clients may fixate on a trivial detail, and thus, slow down the web project (meaning more time and less profit for you).

This post is a how-to guide on ways to make a successful website presentation by adding context and annotations to help your client better understand the design elements and design decisions. Whether you are a designer about to share your designs or an account manager getting ready to present, this post will guide your discussion and help you present with confidence.

How to Make a Website Design Presentation in 6 steps

How to Make A Website Presentation

One of the most important first steps in the presentation process is determining how you plan to present your work to your client. Knowing beforehand how your client will be viewing the presentation is necessary to guide how you will create annotations.

There are a few different ways to go about presenting. You may choose in-person if your client is local or over the phone/video conference. Either way you decide to present, follow these few steps to make your meeting run as smoothly as possible.

1. Create an Annotated Presentation

In previous posts, we discussed the importance of annotating wireframes for your clients. Wireframes are tricky to present, because they are the bare bones of a site structure. Clients don’t always visualize what you have in mind for them and it leaves room for too much feedback on their end.

Website design presentations are a whole different challenge. At this point, your design team (or you, if you’re the designer) has likely spent weeks working on these designs. They feel personal to you. Presenting the new designs can often feel nerve-wracking because you don’t know how your client will perceive the designs.

The best way to prepare yourself (and your client) for your design presentation is to annotate. What do we mean? 

Back when design feedback software didn’t exist, we would simply send our design files via email and hop on a call ASAP. We’d avoid allowing the client to sit with the designs too long before we tried to give our best explanation for how and why the designs look the way they do.

Nowadays, we can send design files via design feedback software, such as SimpleStage , to create a guided presentation for web projects. Send multiple designs with annotations on every page to help your clients understand the user flow, see what content you are using as placeholder, what features are designed to increase sales, etc.

Sending files with no context whatsoever leaves your designs up to their interpretation. Annotating designs allows for a more seamless client experience, especially when you use a design feedback software to collect their thoughts.

Pro Tip: If the website you’re designing has more than 15 unique pages, it may be worth setting multiple design meetings to break up the presentations. 

2. Show Examples of Website Features

Your website designs will likely include features that are difficult for your client to conceptualize from a flat design file. Include examples from other websites to demonstrate these types of features to paint a clear picture for your client, helping them imagine how the features might fit in and benefit their website.

Curate a custom list of websites that include the key features or animations that you are proposing, and whether conducting the presentation virtually or in-person, be prepared to visit these websites as you go.

3. Document User Flow

Walk the client through the user flow focusing on the customer perspective. Annotating features like scrolling down to see the CTA or using headers to break up content demonstrates thoughtful documentation of user flow.

Highlighting how your designs improve the user experience for your client’s customers can be a big win for your presentation. This is particularly true if your proposed user flow solves a problem in the existing site or otherwise greatly enhances the overall experience. Be sure to call out these features and explain them clearly.

SimpleStage User Flow Documentation example

4. Ask Clients for Feedback with Guided Questions

In an ideal world, clients offer timely and useful feedback. Unfortunately, real world client feedback can be vague, insignificant, and needless. Knowing the right questions to ask during your new website presentation will encourage your client to give clear context to their feedback.

It can be meaningful to know how your client feels about the website and why. For instance, asking them to describe how they feel about specific design elements and what elements they feel are missing will shorten the amount of sharing back and forth. Using the word “feel” also offers an empathetic point of view, making your questions less likely to come off as defensive. This disarming tactic helps your clients to receive your questions more positively.

Clients typically only spend a set amount of time giving feedback, so breaking up your requests is a great way to receive more timely and targeted feedback, rather than asking open-ended questions, such as what they think about the site in general.

Asking “Why?” goes a long way . When a client fails to give precise feedback on your designs, asking them why gives them the chance to expand on their comments.

Reminding your client to consider their customer is also important to include in your questions. The target audience is an essential part of their goal for the site, so encourage clients to view the site from the perspective of their ideal customer to help them offer constructive feedback.

5. Use A Design Feedback Software

The days before design feedback software meant emailing design files to waiting for your client to meet you for an in-person presentation. Both have their own sets of challenges and if you aren’t prepared for a presentation, you may feel overwhelmed walking your client through several pages of designs.

Design feedback software allows digital agencies and freelancers to share their design files online, while providing context and annotations for their clients. So regardless if your meeting is in-person or virtual, your clients have all the information they need to give feedback on their designs.

Design Feedback Software exists to:

  • Showcase your own annotations to explain how a feature will look once live, what is placeholder, and how the user experience is taken into consideration
  • Collect client feedback directly on the designs
  • Give multiple stakeholders the opportunity to give feedback without their notes being redundant

6. Anticipate Answering “Why?”

Negative feedback from a client is inevitable. Occasionally, your client may struggle to comprehend why you designed something the way you did. You want them to understand and be confident in your choices, so back up your explanation with logic and reason to support and validate your work.

  • Have onboarding notes readily available to refer to
  • Show your research on their current brand, competitors, and target customers
  • Include designers in the presentation to give more context

Looking for a way to improve the way your agency collects design and website feedback?

SimpleStage is the only platform that unifies the client experience by providing tools to help agencies collect content, feedback and track bugs.

Purposeful Context For a Successful New Website Presentation

By incorporating these strategies and tools into your design process, your team is more likely to maintain clear context, making your website presentation a success. Whether you are face-to-face or sharing a screen, you and your client can better remain on the same page from start to finish.

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What is WebSite Structure & How to design an SEO-friendly Website structure?

Mohsin Khan

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The purpose of a website is to present valuable information in an accessible way. This information is distributed amongst various internal pages that make up a website. Website structures define the architecture of a website for search engines and users alike. 

The structure of a website basically means how all the different pages on a website are connected to each other. This can be accomplished using internal links, which present the hierarchy and organization of your website to the search engine algorithms.

What is Website Structure?

Site structure or website architecture refers to how your website is designed or how various pages on your website are connected for excellent user experience. This is important not just from the user’s perspective but also for search engine optimization .

What is Website Structure

What are the types of website structure?

Hierarchical model.

The hierarchical model in website structures is the most commonly used one since it is very easy to understand. Also called the tree model, this website structure is used by websites containing a large pool of information distributed amongst many pages. The hierarchical model uses a home page, main category pages, subpages, and child pages within subpages to distribute the website structure.

This model also uses internal links to connect child pages, subpages, and category pages in order to convey the hierarchy of the pages to the search engine algorithms. The simple to-down approach helps websites in clearly conveying the importance of the pages within a website, as well as the relevance of the content within.

Sequential Model

Also called the linear model, this one is the most suited for websites with a basic structure with not too many pages. Not all websites require multiple pages to convey information. The sequential model is most commonly used by small businesses. 

If a website does not require subcategories or child pages, this model is the best fit. This model usually has a main page, a home page, or a landing page. This is followed by a small number of basic parent pages that lead to the relevant call to action for the users. Usually, this model takes the users on a predefined sequential journey on a website in a straight line.

Matrix Model

The matrix model is more commonly known as the webbed model for website structures. It is named after the visual it creates for a website structure, which is a web of landing pages. This model interconnects all the parent pages with the subpages and main page so everything can be accessed by the user in minimal clicks.

Best suited for eCommerce websites, this model can seamlessly connect product pages with retail pages and payment gateways. The goal of this model is to create an environment for the user to access whatever pages they want to with a minimum amount of clicks via internal links. While it may look like a lack of structure to many, that is almost the point. It makes it a user experience the website however they want to based on their needs, even if they change their mind midway through.

Database Model

The database model takes almost the opposite approach to the hierarchical model, and shapes the website from the bottom-up. The model uses taxonomies and metadata to define the structure of the website. This helps in allowing the users to create their own unique website experience as they go along the internal pages. The information that appears on the website is specific to you, and from there onwards, data is pulled from a database that guides your journey on the website. This model is usually used by search engines like Google and even bank websites.

What is the importance of Website structure?

A smooth user experience.

If your website is appealing and informative and has hassle-free navigation, users will want to spend more time on it, increasing the dwell-time and decreasing the bounce time. This will, in turn, indicates to Google that your website is an excellent result to be displayed for a search query and can boost your rankings.

Good site structure can get you sitelinks

Sitelinks on a SERP show your website’s important pages. These are of a great SEO advantage and can improve clickthrough rate , better your brand’s reputation and help you rank better on SERPs. Google awards sitelinks to websites with excellent site structure. Currently, you cannot add a sitelink on your own.

Improved Crawling  

A properly designed website structure with good internal linking will help not only users but also crawlers that crawl your website by letting them discover important pages.

Prevents from competing with your website

Sometimes, you may have different blog posts written around the same topic. If your site is designed correctly, it can help you avoid having competing webpages and keyword cannibalization .

How to have a good website structure? 

Hierarchical structures based on parent and child pages are generally considered a good website structure . Some of its elements include:

The homepage of your website can be referred to as a central place from where the whole website is navigated. It’s important for your homepage to include links to all important pages of your website and guide the users to information that they need.

Navigation or the menu of your website helps visitors understand your website structure . Therefore, categorise all the pages systematically so that the users can easily identify the information they are looking for. The best way to create good navigation is by using short phrases and simple language for the content.

Categories and subcategories play a crucial role in creating an adequate website structure . Make sure to craft different categories for different types of content. Group similar content together and create a category and further add a sub-category if required. For instance, if you sell books, you can create categories for different genres of books. 

Individual Pages

Individual pages and blogs must be organised properly on your website so that the desired audience can effortlessly find the content they are searching for. The finest way to structure information on individual pages is with the use of meta tags , breadcrumb trails, and contextual links. 

Breadcrumbs 

A breadcrumb trail helps add navigation to the posts and pages on your website. A breadcrumb trail consists of clickable links that provide your website structure to users and also help them view different posts present on the website. Breadcrumbs provide a great way to improve the user experience of your website. 

Tags serve the purpose of grouping together similar content present on your website. Tags are quite similar to the categories present on your website. The only difference between categories and tags is that categories are further divisible into sub-categories. However, tags can not be subdivided and work only by grouping together similar content. 

How to design an SEO-friendly website structure?

Strategize before you start.

The best way to do things is to plan before executing them. Grab a paper and pen, and draw a rough sketch of how your website should look. You can list down various important pages, categories and product pages. This can help you get a better understanding of your website’s skeletal system. If you are starting a new website, it is good to consider implementing various SEO techniques at the designing stage itself. Choosing the right website model is important here. A flat site structure where all pages are just one click away from your home page can sound easy to implement. However, when asked about the flat site structure, this is how John Mueller responded:

“In general, I’d be careful to avoid setting up a situation where normal website navigation doesn’t work. So, we should be able to crawl from one URL to another URL on your website just by the links on the page.”

Here, he is saying that a flat website structure can cause crawl issues and difficulty in navigation for users. He further explained: 

“If that’s not possible then we lose a lot of contexts. So if we’re only seeing these URLs through your sitemap file then we don’t really know how these URLs are related to each other and it makes it really hard for us to be able to understand how relevant is this piece of content in the context of your website”

John’s remark makes it clear that using a hierarchical site structure helps Google understand your website better. 

Website Symmetry is important

If you eliminate the colors, fonts, kernel, graphics and images from a website, a good website structure is what remains. And maintaining symmetry in the structure can be satisfying to the user. Keep your category count between 2 to 7 and try to add an equal number of sub-categories in each category. Symmetricity will prevent your website from looking uneven.

URL structure

The URL structure should follow the page hierarchy. If you already have a good website structure, this won’t be much of an issue. However, pay close attention to the ‘slug’. A slug refers to the tail end of the URL. Using a readable name in the slug instead of the ID number of the page helps crawlers and users to better read and understand the content of the page.

url structure

Internal Linking

Internal linking is a crucial SEO technique which helps you connect one webpage to another on your website. This enhances the user experience as important pages are accessible with fewer clicks. Implementing a good internal linking strategy can help with a good flow of link juice within the domain. Thus, your website can rank better on the SERP.

Internal Link

W3C Validation

The World Wide Web Consortium (W3C) validation is a process to check the compliance of the HTML and XHTML documents of your website to well-formed markup. W3C validation ensures that the site works the same in all browsers.

w3c validator

Use suitable JavaScript framework along with HTML and CSS

When designing your website, using HTML and CSS are the safest methods. However, using JavaScript can make your site appealing to the users. You need to use a suitable JavaScript framework for your website. With the introduction of the Google Evergreen bot, the crawler can now render more than 1000 web platform features that it could not earlier, making SEO easier. 

Why are some forms of website organization important? 

Having a good website organization can accomplish various things for your website. For one, it makes it much more convenient for your users to navigate through the site. For instance, if a user visits your website and goes deep into it researching something, having a good website organization can help them in accessing relevant pages easily without having to search through your website structure.

A website structure is a result of precise thinking and organization. It is a vital aspect of SEO and should be done before the creation of your website. However, if your website is live, you can always rework on the design and improve its structural organization for SEO. It can help both the users and crawlers with easy navigation. So, do not hesitate to invest your time and resources to create an SEO-friendly website . 

Consider the above suggestions to structure your site and lets us know how it worked for you.

Why should you start with the site structure?

You should start with proper website structures to leverage SEO to its full potential. A suitable website structure relevant to your business and content can help search engine crawlers understand the site architecture, the internal linking, and the relevance of each page. This can improve your chances of ranking higher on SERPs. 

A well-laid-out hierarchical website structure makes navigation and discovery easier for users on your website. Website structures also remove instances of any duplicate content or orphaned pages on your website, thereby improving its crawlability. 

Is there an ideal site structure?

While there are many website structure types , the ideal kind for SEO would be a hierarchical website structure. The hierarchical site structure provides a logical and more responsive website design, better for SEO, UX, and other benefits. 

A hierarchical website structure moves from a wider, more general category to narrower, more specific individual pages. For instance, an e-commerce website has product categories like shirts divided into smaller sub-categories like t-shirts, half-sleeved t-shirts, formal shirts, and casual shirts, to individual product pages. 

These website structures are great for websites having large amounts of data. They lend a superior UX and make search engine crawling easier. 

What is the best way to structure a website?

The best way to structure a website depends largely on the type of website you are developing for your business. A website having large chunks of data can use the database or hierarchical website structure, whereas if you want to structure small chunks of data in chronological order, you can go for the sequential layout. 

While structuring your website, optimize it for people and not bots, limit the number of links on a page, limit the navigation depth, show breadcrumbs, and keep the website updated for the latest keywords.  

How does the structure of the website influence SEO?

Website structures are vital for your SEO visibility on search engines. A website structure is not only important for indexing and crawling by search engines; it also serves to explain the purpose of pages on your website and how each one is connected to the other.  

A logical website structure also impacts the readability of your URL links and improves internal linking. It helps to better your keyword research and implementation, eliminate duplicate content, and improve user experience and navigability.

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The Best Examples of Effective Web Design Presentation

the best web design presentation examples

Why is the web design presentation important as much as the design itself? How do you present your design work and create a great first impression? We took the time to find great examples and explain the importance of a good presentation for a website. Take your time to find the style that will prove the most effective and complement your work.

Here are some great examples of how to present web design:

1. two-part onepager web design presentation.

Sometimes, one page is all you need to have on your website. You can easily incorporate all the vital information you require. By using distinct sections, you can differentiate testimonials, contact, about me, and multiple ‘call to action’ buttons. The problem may appear when you present your web design to a client. Without an easy way to navigate, the client may have trouble understanding how the website will feel when developed. Consider using the style on the web design presentation similar to the example below.

The designer took the liberty to slice the design into two parts. This way, you can keep the first impression of the landing page in focus. Additionally, you can present the rest of the page and all the details needed.

one-pager website presentation

2. Background Image and Drop Shadow

Simple, yet visually appealing is the ideal to strive for in any design. That is especially true with web design. Notice how the structural line flows from the background to the actual image of the landing page. Just a touch of drop shadow effect is enough to make the design visible.

website structure presentation

3. Complementary Flat Background Color

While we are a matter of simple, yet effective designs. Here is another great example. Sometimes just adding a background in a complementary color can mean a world for the design.

flat background color website landing page presentation

4. Website Redesign Presentation

Side by side web design presentation is excellent for presenting multiple concepts, or various pages of a website. It is a lot busier and detailed, but a viable way to present. Find a way to structure and organize all of the pages so they are easier to comprehend.

website redesign presentation

5. Perspective Presentation

This way of presenting is commonly used in business card design. However, you can see it works for web design as well. The central focus is on branding and making sure your website fits your brand instead of the content of the website.

perspective website design presentation

6. Outside the Box

Think Outside The Box! No better way to put it for this fantastic presentation. Just extending these red shapes to the outside of the landing page box, makes the characters and the entire design come to life.

outside the box witcher 3 website design

7. Hovering Screen Design Presentation

This presentation is the most sophisticated design presentation on our list. 3D elements and shadow give a surreal impression of a hovering design.

hovering screen 3D web design presentation

8. Organic Nature Inspired Presentation

In contrast to the surreal presentation above, we have an organic, nature-inspired example. The greenery looks so live that it feels almost like it’s animated, even though it’s a static web presentation.

organic nature inspired web presentation

9. Animated Music Website Presentation

Moving away from static website presentations, here is a refreshment. A tiny animation can bring the design to life. In this example, the only thing animated is the thin sound waves. And it looks fantastic. You can check the animation by clicking here.

music john coltrane animated website design presentation

10. Video Animation Web Presentation

Another interesting example is the use of a timelapse video. Such as one that will probably be used on the actual site. With animations and videos incorporated into the presentation, there is no need for fancy backgrounds. Keeping it simple is the way to go. Again, you can check the animation by clicking here.

animated web design presentation

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3 Great Examples of Slide Structure from McKinsey, Bain, and BCG

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By Paul Moss

Consulting firms all around the world consistently rely on the pyramid principle to build high-quality presentations with proper slide structure..

Consulting firms like McKinsey, Bain, and BCG rely on proper slide structure to communicate insights to their clients. In this post, I’ll show you exactly how they use the Pyramid Principle to structure their slides, and why it makes such a big difference in the clarity of their presentations.  

If you’re new to this blog, make sure you check out our other  consulting slide breakdowns . And when you’re ready, take a look at our advanced PowerPoint and presentation building  courses  where you can learn to create presentations like a top-tier consultant. 

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Table of Contents

What is the Pyramid Principle?

Put simply, the Pyramid Principle is just a structured way of communicating your ideas where you  start with your main point and then work your way through the supporting details of that main point.  It is represented pretty well with a pyramid because you start right at the top of the Pyramid and then move down to the bottom with more supporting details and data.

pyramid principle in pyramid form

Let’s say I am trying to communicate the idea that LeBron James is my favorite player. I would first start with the main point, and then provide my three key arguments for why he is my favorite player. Then below that, I could provide supporting details for each key argument. 

In this visualization,  each idea is meant to summarize all the ideas below it.  For example, the idea that Lebron James scores a lot of points summarizes the two supporting details about his career average of 27 points per game, and him being the 3rd highest all-time scorer. 

3 layers of a logical pyramid

This style of top-down communication works really well in a variety of settings, including email, face-to-face communication, and of course, PowerPoint presentations — which is what I’m going to focus on here. 

BCG Example

The first example on our list is BCG . The slide is an excellent example of the Pyramid Principle because it is well-structured and clear. The slide title says “Melbourne seen as a cultural and creative city”, which is the main point the slide creator is trying to communicate (which is why it sits at the top of the slide in bold green letters).

Then they’ve split the main point into two key arguments: “Melbourne perceived by Australians as the country’s leading cultural city” and, “International travelers also perceive Melbourne as a creative city”. Then below each subtitle, there are four supporting points that are meant to provide support. 

BCG slide with proper slide structure

“Melbourne as a Global Cultural Destination” BCG

In this example the Pyramid Principle is quite easy to see. The title of the slide is the main point, the subtitles of the slide represent the key arguments, and the bullet points below that make up the supporting details and data. Each aspect of the slide fits into one of these three layers, and  everything on the slide has a purpose.

pyramid principle next to a BCG slide with good slide structure

By structuring the information in this way,  BCG makes it easy for the audience to process the contents of the slide quickly and easily.  There’s no question about what they’re trying to say, or why they’re trying to say it.

With data-heavy slides like this, it can be easy for the audience to get lost — especially if they’re trying to listen to a live speaker, read the words on the slide, and think critically about the slide’s message. Even for a smart person, this can be cognitive overload.  Organizing the slide into digestible bites significantly reduces the mental load on the audience. 

McKinsey Example 

The next slide from McKinsey is also reasonably straightforward. It’s from a deck about high-growth emerging economies, which they refer to as “outperforming economies”.

The title of the slide says “A pro growth agenda of productivity, income, and demand propelled the outperforming economies”, and the slide itself shows the three areas that have propelled the growth for these emerging economies: productivity, growth, and demand. 

McKinsey slide example with good slide structure

“Outperformers: High-growth emerging economies and the companies that propel them” McKinsey, October 2018

There’s a few data points on the slide and a nice visual in the middle to break down the three main categories, making it pretty easy to spot the different layers in the Pyramid. So obviously, just like in our last slide, the main point will be represented by the title. That is what they want us to understand and take away from the slide first.

Then next the key argument level is also pretty clear with “higher productivity”, “boosting demand”, and “strong and inclusive growth” shown in bold text within each bracket (and also mentioned in the title). Then lastly, the bottom layer of the pyramid is represented by the various bullet points within each bracket (below the key arguments).

Each layer of the pyramid highlighted in a McKinsey slide

Altogether, it makes for  a well structured slide with a clear message and clear supporting points.  Despite not be organized visually in the same way as the BCG slide, the slide is very well structured and easy to understand. 

Bain Example

Then lastly, we have a slide from Bain , and this one is slightly more complicated than the first two. The title says “Greater than 60% of growth in 2011 continues to come from new customers. However, share from existing customers improved.” The slide is all about the luxury goods market in China, and more specifically, they’re trying to show where the growth in the market is coming from.

Bain slide with proper slide structure

 “China Luxury Market Study” Bain & Company, December 2011

The BCG slide was organized neatly into the left and right sections of the slide, and in the McKinsey slide they were bolded with bullet points underneath. What’s tricky about this slide however, is that  the Pyramid Principle is not clearly visible at first glance. 

The title of the slide still represents the main point, and the key arguments are not emphasized visually, but logically they’re still present. The first key argument is that growth is coming from new customers, and the second key argument is that growth is coming from existing customers. Then if you look through the body of the slide,  you’ll notice that everything falls into one of these two categories. 

Pyramid highlighting Bain's use of proper slide structure

In the waterfall chart for example, notice how it is split into these two categories: new customers (as represented by the red columns), and then existing customers (as represented by the dark grey columns). Then on the right hand side of the slide, each of the bullet points can fit into one of the two categories. 

For example, the first bullet says “China market is still supply driven; new store openings create new demand.” This clearly fits into the key argument about growth coming (in part) from new customers. Combined with the key argument about growth coming from existing customers,  these two provide solid logical support for the main point. 

So despite not having an easy visual layout like the previous two examples, this slide is well organized logically, and provides a nice structure that helps the audience clearly understand the main message, as well as the support for that main message. 

You can watch a video version of this article on YouTube .

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What Is A Website Structure

Jul 18, 2023

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A website structure describes<br>the hierarchy, order, and<br>organization of the pages on<br>your site, as determined by the<br>the user experience you want to<br>provide. With the help of<br>menus, internal links, and<br>content, it links all of your webs<br>pages together.

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WHY IS THE IMPORTANT STRUCTURE OF A WEBSITE DESIGN?

What Is A Website Structure? A website structure describes the hierarchy, order, and organisation of the pages on your site, as determined by the user experience you want to provide. With the help of menus, internal links, and content, it links all of your web pages together.

Different Types Of Website Structures 01 02 Hierarchical model Sequential model 03 Matrix model 04 Database model

What Is The Importance Of Website Structure IMPROVE THE STRUCTURE OF YOUR URLS Having properly formatted URLs is a crucial component in designing a site structure that makes sense. Creating properly formatted URLs should be easy if you have carefully planned out your site hierarchy because they will simply follow your hierarchy. A proper URL structure that is consistent with your overall site

Website Structure Can Be Easily Incorporated Into Your Designs A website's web structure determines how the information is arranged and connected. Web structuring is a crucial step in the web design process since a good site structure enhances usability and user experience. A website design company can assist you in creating a solid website structure. Websterz Technology creates the best website design in Windsor for your business.

About The purpose of a website is to deliver relevant information in an easily accessible manner. This data can be found on various internal pages of a website. Websterz Technologies is a recognized company that specializes in website design in Windsor and provides high-quality websites.

THANK YOU Contact Us For Information [email protected] https://websterztech.com 1148 Lublin Ave., Windsor, ON N8P 1X3, Canada

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

  • Find winter travel tips and road conditions during the current travel advisory
  • Read about  city services , such as tree emergencies
  • Check  trail closures  before visiting parks. Watch for dangling tree limbs and debris.
  • Learn about reporting  or  repairing property damage , and  fee waivers for retroactive tree removal permits

Official City of Portland seal. The image depicts Portlandia holding her trident backdropped by mountain and river, accompanied by the text 'City of Portland, Oregon 1851'

Read this month's transition newsletter and view stories like the Chief Administrative Officer's interview outlining the city's progress on the transition, budget updates, community engagement, and more. 

In community with the Government Transition Advisory Committee  

Request a presentation from the Government Transition Advisory Committee

On Feb. 2, 2024, members of the City of Portland’s transition team, the Government Transition Advisory Committee, and Independent District Commission came together to present to an audience of more than 70 students, professors, and community members for a panel discussion on Portland’s historic charter transition hosted by the Institute of Metropolitan Studies and the Center for Urban Studies .

The session started with a quick overview of the charter changes Portland voters approved in 2022 before delving into the challenges of transitioning to a different form of government.

Portlanders are interested in learning about ranked-choice voting and will see more educational materials after the May 2024 primary

Woman holding an oversized mock ballot for ranked-choice voting.

Leah Benson, a panelist representing the Government Transition Advisory Committee , reminded the audience that more education on ranked-choice voting will come after the May 2024 primary election. Although ranked-choice voting has removed the need for primaries for city council contests, Portland voters still need to vote in the May primary for congressional and county representatives.

Panelists discussed how community engagement has informed every step of the process and how ranked-choice voting has led to increased representation

Dr. Melody E. Valdini, a PSU political science professor and member of the Independent District Commission, recapped the work that led to these charter amendments and how it informed the districting process.

“It was crucial to our work to hear what people wanted. Some neighborhoods did not want to be divided,” she explained, recounting the engagement done last summer . While some neighborhoods did not want to be divided, other neighborhoods, like those in north Portland and east of I-205, advocated to be in their own districts to have an opportunity to address the issues in their communities. This is one of the benefits of voting in geographic districts and using ranked-choice voting.

Community members asked about challenges, the cost of the transition, the relationship between the mayor and city administrator, and how election officials plan on relaying results

6 rows of audience members watching 3 people presenting in front of a large screen and easel to the side.

Moderator Dr. Marisa Zapata, a professor and co-director of the Institute for Metropolitan Studies at PSU, and community members then closed the event with some questions for panelists.

Two questions, which focused on the transition project’s challenges and cost, were answered by Tate White, a member of the transition team. She highlighted the short timeline for implementation and the number of human resources needed to make the change as some of the project’s greatest challenges. The change in organizational structure affects the City’s 7,000 employees and the transition project must set them and the new  elected officials up for success. Although the charter amendments must be in place by the end of this year, Tate pointed out, “The transition doesn’t end on Jan. 1, 2025. There’s a bit of a phased approach and we have more work ahead.”

Regarding the costs associated with the transition, she reminded audience members of how this transition enables the City to be more forward thinking. “There is a cost to governance. It’s a smaller piece of the pie, but we can’t do things well without an investment.”

Audience members were also interested in the different forms of government explored by the charter commission, which led to a question about the roles and responsibilities of the mayor and city administrator and how these two executives might work together. Dr. Richard Clucas, a political science professor at PSU, elaborated on the separation of powers between the mayor and city administrator and explained that much of the relationship between the mayor and city administrator will depend on the people in those roles. “You want a cooperative system of government, where people are working together.”

The panel ended with a question on building legitimacy in the community around election results and ranked-choice voting, especially if voters are confused on how votes are tabulated.

Grace Ramsey, co-founder of Democracy Rising , an organization supporting the City's voter education campaign, offered some lessons learned in other cities that implemented ranked-choice voting – some cities released results immediately and another city projected each round of tabulation onto city hall so community members could see how votes were distributed. "Voters can accept what they can expect,” she said before encouraging the audience to keep a record of how they voted so they could follow along with the results.

“We have to convince voters to trust us,” said Dr. Valdini. “We have a slightly different system, but it’s not wildly different.”

Stay updated and view more resources

  • Check this page in a few days to watch the recording of this presentation. 
  • More information on ranked-choice voting will be available on the City of Portland’s webpage dedicated to the 2024 election at Portland.Gov/Vote2024 .  
  • Request a presentation from the Government Transition Advisory Committee .
  • Read more frequently asked questions regarding the roles and responsibilities of the mayor, council, and city administrator in our future form of government.

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    By requesting a presentation on the Transition website, Portland State University hosted a presentation for over 70 attendees to learn about Charter reform and the coming changes to Portland's election method and government structure.