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What are Marketing Reporting Tools?

6 types of reporting tools and software, reporting vs business intelligence tools, what are the benefits of reporting tools, how to select a reporting tool: comparison criteria, comparison of the top 13 reporting and business intelligence tools, key takeaways.

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13 Best Marketing Reporting Tools and Software in 2024

Solomiia Bodnar ,  Creative Writer @ OWOX

Top 30 handpicked Google Data Studio dashboards for marketers

Top 30 handpicked Google Data Studio dashboards for marketers

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Decisions are the turning points in business development. To ensure a trustworthy basis for decision-making, you need marketing reports based on high-quality data as soon as possible — the earlier you find an insight, the more valuable it is.

what is report writer software

Trustworthy data indeed can reveal valuable insights about your business. But how can you find them? To facilitate and automate the process of finding insights in your data, you can use reporting tools of different types, with different levels of detail, and with varying degrees of complexity. Make sure you select the right tool for your business that satisfies your exact needs to see results as soon as possible.

Note: This post was originally published in December 2021 and was completely updated in February 2024 for accuracy and comprehensiveness.

Reporting software or reporting tools help you to organize your data from different sources and help you analyze data by structuring it, arranging it in tables or charts, and visualizing it.

This is how you can make information easier to parse and clearly understand your business processes. Good data reporting software provides you with the ability to  get information in the necessary form as quickly as possible since the value of an insight decreases with time.

However, most of the data reporting tools are designed for organizing and visualizing information. 

To ensure the quality of reports , you need to collect , normalize,  merge , attribute, and prepare the reporting datasets before using a web reporting software tool.​

To do this, you'll need a marketing analytics tool, like OWOX BI.

Automate your digital marketing reporting

Manage and analyze all your data in one place! Access fresh & reliable data with OWOX BI — an all-in-one reporting and analytics tool

Reporting tools can be divided into the following types:

  • Self-service. These tools allow you to build your own reports based on internal information.
  • Visualization. Data visualization tools represent information graphically by using elements such as maps and charts to make information comprehensible and improve report design.
  • Business intelligence or BI .  Business intelligence tools help you discover actionable insights, frequently by using visual and interactive elements.
  • Application performance. These tools display data on how an application performs, how many users it has, how much revenue it brings, in which ways it brings that revenue, and other parameters applicable to a specific application.
  • Enterprise. These tools are aimed at preserving high levels of security and flexibility. They allow for custom structuring of company information into organized tables, charts, and dashboards.
  • Finance-related. These tools organize and find insights by analyzing financial documents such as cash flow statements, balance sheets, and income statements.

To identify the type of tool you need, figure out your business goals to see which aspects of your marketing strategy you need to cover using reporting tools.

Reporting tools or reporting software are generally limited to compiling reports and structuring information. They’re aimed at finding insights fast, even without sophisticated visualization.

Business intelligence tools, in contrast, handle a wider variety of tasks, including analyzing and visualizing information. They collect information from different business sources, transform it, and create charts to help you easily find insights.

To keep up with the pace of the modern world, automating as many processes as possible and using specialized tools is a must. Compiling reports manually is a durable and tiresome procedure, and the result frequently isn’t worth the titanic effort.

Let’s take a look at the main benefits of reporting tools.

  • Speed up the reporting process. With report automation tools , you significantly reduce the amount of time required to organize your data.
  • Create reports with the exact parameters you need. Some of the bestreport-building  tools allow you to customize reports: select the parameters you need to measure and compare them to adjust the reporting process to your business.
  • Find insights in raw data. Organizing raw data allows you to quickly discover valuable insights and act on them to achieve your business goals.
  • Visualize reports or integrate with visualization tools. Visualization software allows you to go one step further than regular table-based reporting: create charts and interactive dashboards .
  • Improve decision-making: Get reports based on necessary information, share them with your team members, and prove your decisions based on exact figures.

Top 30 handpicked Google Data Studio dashboards for marketers

To select the best fit for your business, you can compare the following criteria:

  • How data is processed. A good tool monitors data quality, can directly connect with sources, and automatically imports data .
  • Integrations. Find out how easily you can integrate a tool with visualization, business intelligence, or other services and how many  data integrations  a tool has to offer.
  • Report templates. Check if a tool has a library of  ready-to-use templates ; otherwise, see how easy it is to build a report from scratch.
  • Data preparation capabilities. A good tool to automate your marketing reporting allows you to keep the data preparation under your control.
  • Limitations. Investigate how many rows and parameters a tool allows you to include in a report, what the volume limits are, and how much time it takes for a tool to collect, transfer, and process information.
  • Pricing. Compare prices of different services and make sure the cost is reasonable for the features you get.

Let’s perform a short reporting platforms comparison among ten of the best reporting and business intelligence tools based on the criteria above.

You can use this list to find a simple  reporting tool  for project management, project planning, or other business needs you have.

Best Reporting Tools

1. google analytics 4.

reporting Google Analytics 4

Google Analytics 4 is one of the most widely used free reporting tools. It collects data on users’ HTTP requests, cookies, browsers, and operating systems with a Google Analytics Tracking Code and transfers it to Google servers as a list of parameters. The servers process information within 24 to 48 hours , and then you can build the necessary reports in your account. You can integrate your Google Analytics account with other Google services, such as  Google Ads or  Search Ads 360 . Analytics doesn’t include information from non-Google advertising platforms or your CRM (you can only import it manually or with a third-party tool).

For example, you can enrich your GA 4 property with non-google advertising costs .

When it comes to limitations , Google Analytics allows you to collect up to 10M events per month before you experience the data sampling , 25 event parameters per event, and your data would be stored for up to 14 months

If you need to extend the data retention period - you should upgrade to a paid version of Google Analytics - GA360 or set up on-site real-time data collection into BigQuery with OWOX BI Streaming .

Measure CPO and ROAS in GA4

Automatically link your Ad Platforms cost data to Google Analytics 4 conversion data, so you can analyze your marketing KPIs and make fully informed decisions

2. Looker Studio (formerly Google Data Studio)

reporting software Google Data Studio

Looker Studio (Formerly Google Data Studio) is one of the best free report-building tools. With Looker Studio, you can set up connectors to collect and compare your information, configure interactive dashboards , and create visualizations in Explorer — a space to explore your collected data.

You can build your advertising reports using Looker Studio (Formerly Google Data Studio) templates from the marketing dashboard template gallery .

You should keep in mind that Looker Studio (Formerly Google Data Studio) has limits on collected data , as well as limits on the number of visual elements per page, and has no official Google support.

Looker Studio (Formerly Google Data Studio) blends all collected results. It performs slower if you have more than two data sources (in comparison to its processing speed with one or two sources). 

One option to overcome this issue is to collect all information in a single dataset in Google BigQuery and integrate it with Looker Studio (Formerly Google Data Studio) as a single data source.

In order to collect your marketing and sales data into Google BigQuery , you can use OWOX BI Pipelines .

reporting tools OWOX BI

OWOX BI is an all-in-one marketing analytics platform that helps you collect unlimited amounts of unsampled raw data from various online and offline sources in one place (Google BigQuery). 

OWOX BI also monitors the data quality and supports dynamic UTM parameters.

OWOX BI then helps you normalize, clean, merge, and attribute cost data from ad services, website tracking tools, Google Analytics 4, revenue data from the CRM, and other marketing and sales data sources in real-time with no coding. 

You can use the business-ready data to prepare datasets for reporting to be visualized in a BI tool like Looker Studio, Google Sheets, Tableau, Power BI, or another tool of your choice, or easily build reports with OWOX BI Smart Data .

Start using OWOX BI for free, build the reports, start optimizing your campaigns, get your value, and then upgrade to one of the paid plans if you want to grow faster.

Hassle-free data analysis and reporting

Easily collect, prepare, and analyze marketing data. Stay on top of your marketing performance

reporting software Funnel

Funnel is an ETL (extract, transform, load) platform that collects your data and automatically organizes it so you can use it to create reports and dashboards with the metrics you need. The processed result then goes to the Funnel data warehouse.

However, you should take into account that Funnel doesn’t collect user behavior data from a website, doesn’t monitor data quality, and doesn’t support dynamic UTM parameters.

Pricing for Funnel plans starts at $399 per month.

5. Supermetrics

reporting software Supermetrics

Another ETL platform you can use as automated report-writing software is Supermetrics . This tool collects and processes your data with the help of APIs, then sends it to another tool you select from the available Supermetrics integrations (including Google Sheets and Looker Studio).

As for Supermetrics’ limitations, keep in mind that this tool doesn’t monitor data quality, doesn’t make your data report-ready, and has no option to create attribution-based reports, so you would have to use another tool for these purposes.

Pricing for Supermetrics starts at $39 a month.

6. Improvado

reporting software Improvado

One more cloud-based ETL platform is Improvado . This tool also uses a REST API to extract your data from various sources, clean it, and organize it. Next, it transforms data by merging tables and modifying the data structure. Finally, you can load the transformed data to the internal Improvado database or to some external storage (for example, Azure or PostgreSQL). You can build reports directly with Improvado interface.

Improvado has no free trial period, so you can’t test its performance before purchasing it. Additionally, remember that this tool doesn’t collect data about user behavior or perform cohort analysis.

Pricing is not available on the website.

7. Datorama

reporting software Datorama

One of the best report-writing software is Datorama — an AI-powered analytics platform that you can use for data analysis and report writing. It collects and unifies your data in one platform, analyzes it, builds reports, and finds insights in them. Other useful functions Datorama has are automated predictions of goal completion and cross-platform management — you can adjust campaigns in Google, Facebook, and other tools connected to Datorama.

You should take into account that Datorama is mainly suitable for enterprises and B2B marketers, and for this reason, plans are rather expensive.

Pricing for Datorama starts at $36,000 per year.

8. Datapine

datapine

Datapine is one of the most powerful report automation tools among other players in the market. One of its primary strengths lies in its seamless data integration capabilities, effortlessly consolidating data from various sources. 

Datapine also shines in the realm of predictive analytics, allowing users to build predictive models and forecast future trends based on historical data.. Customizability is another hallmark of Datapine. Users can design tailor-made dashboards that align with their specific requirements. 

These features simplify data-gathering, setting the stage as one of the best report-building softwares.

Pricing for Datapine starts from $249 monthly, which goes up to the premium version at $799 per month.

Looker

One of the best BI reporting solutions is Looker   - a cloud-based data analytics platform. It collects and merges data from different sources in an automatically generated LookML model. You can configure visualizations and dynamic dashboards, and a built-in code editor allows you to modify automatically generated models if needed. You can integrate Looker with Salesforce, PowerPoint, Confluence, and other tools.

Still, you should keep in mind that using Looker Studio requires learning how the basic LookML model works , so before you start using this report-building softwares, you’ll have to dedicate some time to it.

Pricing for Looker Studio is custom and depends on how many users you have and how large the scale of your deployment is.

10. Sisense

sisense

Sisense is a user-friendly Business Intelligence (BI) reporting tool designed to streamline data analytics and report automation processes. This powerful platform is known for its simplicity and efficiency. It excels in extracting data from various sources, such as Google Analytics, Salesforce, and more, making it a versatile solution for businesses seeking comprehensive insights.

One of the features of Sisense is its in-chip technology, which enables swift data processing, outpacing many other BI tools in terms of speed and efficiency. Sisense offers the flexibility of white-label analytics, allowing companies to tailor the tool to their specific needs. This means you can fully customize the platform's services, integrating it seamlessly into your organization's unique branding and workflow.

This report-building software’s user interface is highly intuitive, with a drag-and-drop feature that simplifies the process of creating reports and dashboards to design and manipulate data visualizations easily.

Sisense has a no-surprise pricing policy customized according to your needs and budget.

11. Power BI

reporting software Power BI

Another business intelligence and data analytics tool you can use as a report automation tool is Microsoft Power BI . It collects and visualizes your marketing data and builds reports based on it. Power BI is quite convenient to use thanks to the similarity of its features to those of other Microsoft products (for instance, Microsoft Excel). You can also use Power BI to share the results with your coworkers securely and embed interactive reports into your applications. You can also use Power BI as project management report-building software and create project reports and status reports.

In terms of integrations, Microsoft Power BI is popular among report-building tools as it offers more than 120 free connectors and cloud data sources such as Excel, Salesforce, and Azure SQL Database.

Pricing for Power BI starts at $9.99 per month per user for a shared environment and $4,995 per month for a dedicated cloud.

12. Tableau

Tableau

Another solution among report-building  tools  is Tableau . It uses machine learning and artificial intelligence to collect and analyze your marketing data, which you can use further to visualize your results using a simple drag-and-drop function. Tableau is partially based on the core query language VizQL. It translates visualization and dashboard elements into queries, so you don’t have to optimize them manually. Tableau also allows you to ensure extra security for your information with the ability to integrate your own security protocols. Regarding integrations with other reporting tools, Tableau offers a list of native data connectors .

Pricing for Tableau starts at $70 per user per month.

ubiq

Ubiq stands out as an exceptional business intelligence and report automation tool. Leveraging advanced artificial intelligence and machine learning capabilities, Ubiq simplifies data analysis by automating data collection and preparation processes. Its intuitive drag-and-drop interface empowers users of all skill levels to easily create visually compelling reports and dashboards, eliminating the need for extensive technical expertise. Ubiq's adaptive query language adapts to user actions, intelligently translating visualization elements into queries.

One of its key strengths lies in its emphasis on data security, allowing users to integrate their own security protocols to protect sensitive information. With cross-platform compatibility, Ubiq as a report building software ensures data accessibility from any device, making it a versatile range among report-building tools seeking streamlined and insightful data reporting and analysis.

Pricing for Ubiq starts from $29 per user per month.

To improve the quality of your decision-making, you should be able to get simple, structured, and visualized answers to your questions as soon as possible. Data reporting tools can be of great help, but they’re extremely different in terms of functions and pricing. Ensure the tool you select can satisfy your business needs and serve as reliable grounds for decision-making.

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How to Make Reports Outstanding?

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  • 4 Zoho Analytics

5 Agency Analytics

Find your report maker.

In the era of data driving the decision, the importance of reporting and analytics is increasingly recognized by organizations. Two things can help you be a great report maker. The first is clear design thinking, and the second is efficient report writing software.

Here I list 5 top report maker software. Some are Saas Reporting software and some are on-promise software, and most of them provide a free version for trial or for personal use.

Report Maker Tool List

FineReport is a report-making software designed for enterprises to deal with the needs for various, frequent, or complex reports. It has been recognized in the  Honorable Mention of the 2021 Gartner Magic Quadrant  for Analytics and Business Intelligence Platforms.

The  low-code mode  and  excel-like interface  are friendly for both non-technical users and report developers. The basic features such as database support, scheduling, exporting, data security can satisfy the most fast-changing business needs.

Compared to other report makers the striking feature of FineReport is  data entry  that supports the transmission of data back to the database via online forms. Therefore, the time and workload for companies to collect data from different branches or departments can be significantly reduced.

In addition, FineReport also provides a  rich API  for customization and integration with other applications. Therefore, it supports flexibly and seamlessly integrate with third-party systems such as CRM, OA, and ERP.

On top of these, FineReport’s  data visualization  package offers a wide variety of visualization options such as 3D charts, maps, GIS relationships, dashboards. Users can find various report and dashboard templates that allow direct application.

Dashboard Sample

Key Features:  Easy-to-use, Data entry, Data integration, Report design, Rich APIs, Mobile display, Command center, Decision-making portal, Permission control, Professional report maker

Price:  Free for personal use;  Quote-based Plan  for enterprise use

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Tableau is one of the most well-known BI tools with powerful data visualization capabilities, with hundreds of visualization customization options and interaction techniques at users’ disposal. It applies an intuitive design interface and helps users make fantastic presentations efficiently. It also supports data connectivity to almost all the available data sources.

What’s more, Tableau has a thriving community and forum where you can find numerous videos, guides, and tips. Tableau has a broad user base, and there are many expert users who will disclose their work and production experience.

Tableau offers different choices for users with multiple needs.  Tableau Public  is a free version with the most basic functions but does not allow you to save workbooks locally. Therefore, it is specially prepared for learners or anyone who is interested in data visualization and has no privacy issues. The  Tableau Desktop  is a professional data visualization software that can transform, process and store vast volumes of data. The only downside is that the cost may beyond the budget for some companies with a shallow pocket.

Reports made by Tableau

Key Features:   Easy-to-use, Extensive visualization effects, Unrivaled community, Professional report maker

Price:  For individuals, $70 USD/user/month, for business, the price depends on the deployment option and the needs of organizations.

Sisense is a leading agile business analytics platform. It leverages extensive APIs to create a code-free and customized user experience. Sisense has embedded intelligent AI technology so that users can ask any questions and get answers in a quick-responsive manner. The software truly realizes a web-based dashboard, allowing users to collaborate and improve communication efficiency quickly.

Whether the data is in the cloud, on-premises, or a combination of the two, Sisense can provide the assistance needed to successfully deliver the analysis. You can install Sisense in a private cloud, on-premises, or choose a hybrid deployment using Windows or Linux. The deployment process is fast and straightforward. Also, the vendor provides a flexible pricing plan which can satisfy both large and small companies. The ease of use of the product and the friendliness of non-technical personnel can save you workforce and recruitment costs.

Report Maker Software

Key Features:  Data mashup, Reporting and analytics, Hybrid-cloud platform, Easy deployment

Price:  Quote-based

4 Zoho  Analytics

Zoho Analytics (formerly, Zoho Reports) is a  SaaS report maker software with one of the most potent reporting modules. It’s effortless to  generate reports  from any data on its intuitive interface. Zoho is best for the non-tech savvy to easily create and share powerful reports within minutes without any IT help.

Although almost all BI vendors have only on-promise solutions, Zoho Reports provides three deployments: cloud, on-promise and embedded BI. It can also be deployed on cloud platforms like AWS, Google Cloud and Microsoft Azure.

Zoho supports flexible and diverse import and export formats. Data can be uploaded from spreadsheets and flat files (such as Microsoft Excel, CSV, HTML, JSON, XML, text files, etc.) or from online storage services (such as Zoho Docs, Google Drive, Box, Dropbox, and Microsoft OneDrive). You can even extract data from Web URL feeds. It allows exporting or printing reports for offline access or sending reports to recipients via email automatically.

Surprisingly, using natural language processing (NLP) and machine learning, Zoho developed the analysis assistant Zia to help users in a timely manner. Users can enter questions and view Zia’s answers and guidance.

Dashboard

Key Features:  Self-service analytics, Report query, Easy-to-use, Data Import/Export, Visual Analysis, Online report maker

Price:  Zoho offers free trials for both online and internal deployments. Online: US$24 (2 users) to US$455 (50 users) per month. Each additional user will increase by USD 8/month.

Agency Analytics is a marketing-oriented reporting platform and provides all-in-one solutions for agencies in the digital marketing and E-commerce areas. It emphasizes helping digital marketing agencies build automated reports for clients.

Because Agency Analytics offers more than 50 marketing platforms integration, including Google Ads, Google Analytics, Facebook, YouTube and so on, you can put multiple campaigns from various channels in the same place to get the whole picture. Besides, Agency Analytics prepares a cohesive methodology to track SEO performance like rank monitoring, site audits, and backlinks to develop SEO reports.

Last but not least, the most stunning feature of the platform is that the agent can fully customize the dashboard or report with their own logo, domain, and design style. Agents can take full advantage of Agency Analytics to make fascinated reports for clients.

Marketing Report Maker

Key features:  Auto reporting ,  Digital marketing reports, SEO tracking, Agency management

Price:  $49-$399/month

Is this Report maker tools list helpful to you? The reporting tools in the list have been tested by the market to be reliable. But if you ask me which software is the best? I think it is difficult for me to answer because the best tool depends on whether it can perfectly meet your needs.

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Looking for report writer software? InetSoft offers Web-based reporting software that includes an easy drag and drop designer and powerful production reporting features. Free evaluation download. View a demo. Read customer reviews.

Creating Report Scorecards - InetSoft's reporting software allows users to create report scorecards with the purpose of monitoring key metrics in real-time. A scorecard is used to keep track of certain parameters (e.g., Sales Revenue). Multiple users can monitor these parameters from the Report Portal. These parameters (metrics) can also be measured at regular intervals (triggers). They can be checked against certain conditions (thresholds, time comparisons, custom business logic etc.) to which they must comply. If they don't, specified actions can be automatically taken (email notifications, etc.). The metric, trigger, conditions and other settings are collectively handled as a target. A scorecard is thus a collection of one or more targets. The following are the basic steps involved in setting up a scorecard. (Each step is explained in detail in the following sections). Note: The Scheduler must be running in order to use score­cards. 1. Create a data asset in the data worksheet, which retrieves the data to be monitored. 2. Create a metric: Specify one of the numeric fields in the asset as the metric. 3. Assign a detail report for the metric. 4. Create a target based on this metric...

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Custom Reporting Solutions - The importance of implementing custom reporting solutions within a business has grown considerably over time, as businesses need a powerful tool to not only manage and manipulate data, but also to be able to present that information effectively. With reporting solutions being equally important across all facets of businesses, a complete custom reporting solution needs to provide access to a wide range of data sources, must have the right mix of features and functionality, and must be easy to use.

Customizable Reporting Software - Are you looking for customizable reporting software? Since 1996 InetSoft has been making reporting software that is easy to deploy and easy to use. Build self-service oriented interactive dashboards quickly. View a demo and read reviews...

Customizable Reports - The customizable report is an important concept in Style Intelligence. We have shown three ways to pass parameters to a report, either interactively or through static configuration files. In subsequent sections, we will demonstrate more ways to pass parameters and handle the requests. Since the replet architecture automates the entire parameter prompting and submission process, all a replet needs to do is declare the parameters it needs and build a report object accordingly. This provides the report developers with a powerful tool to create sophisticated reports. As a generic API, the parameterization support can be used in any way a programmer chooses. However, there is a danger of overusing this feature and making the report too complicated to access. The following are some guidelines to help create more consistent and easy to use interactive reports. • Initialization parameters should be used to configure static information. Normally, they should not be used to change the basic content of the report. Some obvious examples are parameters for a database connection, CORBA server locations and report template resource names...

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Reporting Software 2023 Discover The 10 Best Reporting Tools For Better Decision Making

Top reporting tools, software & applications reviewed.

Table of Content 1) What are reporting tools? 2) Why do you need reporting software? 3) What are the best reporting tools on the market? 4) Key takeaways & summary

Organizations of all sizes have relied on reporting techniques and tools to make sense of their data for countless years now. Traditionally, these reports were static and most likely generated by the IT department using tools like Excel or PowerPoint. That said, with the rise of the digital age and the amount of data being generated becoming bigger by the day, businesses have faced the need to make smarter decisions at a faster pace, making static reports less useful than they once were. Consequently, the reporting process has mutated into a more interactive and friendlier practice that enables everyone to generate and work with KPI reports and collaborate to guarantee data driven decision making that will boost business performance across the board.

This new way of reporting has paved the way for the rise of multiple report generation tools that aim at helping organizations make the process more efficient. Some of these tools are self-service while others require more technical knowledge, some focus on smaller businesses while others focus on larger enterprises, some offer online reporting while others are desktop-based, and the list can go on and on.

With all that in mind, choosing the right tool for your business can become a hard and overwhelming task. But do not fear, we’ve put together a list of the top reporting tools in the market to help you choose the one that fits your needs best. Before we dive into the list, let’s explore the definition of reporting software and why you need it to ensure your company is successful.

1) What Are Reporting Tools?

Reporting tools also known as reporting software, are applications that give businesses of all sizes a complete view of their performance. Through the use of KPIs, metrics, and visuals, organizations use these reports to make better, informed strategic decisions.

As mentioned, these solutions come in different versions and formats. Offering live reports, static reports, reports for specific industries, and much more. That said, no matter the targeted audience or the type of reports on offer, all these solutions have a common end goal: helping organizations manage their information in the most efficient way possible. They do this by providing the necessary functionalities for users to be able to explore the data and find trends, patterns, and opportunities to improve their performance and set themselves apart from competitors.

2) Why Do You Need Reporting Software?

Before we dive into our list of the best reporting tools, we will go through some key benefits of using these solutions to drive business success. Once you understand how they can boost your productivity and improve your business’ performance, you will be equipped to choose the best tool for your specific needs based on the categories and solutions that we will present below. But first, let’s go through some key benefits.

Informed decision-making: Being able to make informed decisions is arguably the most important benefit organizations can reap from using these solutions. They provide easy integration for multiple internal and external data sources including HR, customer service, finances, marketing, and sales, just to name a few, providing organizations with a 360-degree view of every important aspect of their performance from one centralized location. Plus, they offer dashboard reporting capabilities on visually interactive formats that make the data in them easier to understand and digest for any user without the need for technical knowledge. Through this, everyone in the organization is empowered to use data to make decisions, making the entire company more successful in the long run.

Save time and money: As you will learn from this post, most business reporting tools in the market offer report automation as one of their key features. Being able to automate the generation process saves businesses countless hours of manual work which can be dedicated to other tasks. Plus, automation ensures no human errors are committed while generating a report. For instance, when manually selecting the data, a mistake can be made that can affect the accuracy of the entire decision-making process, costing the business a lot of money. Hence, performance reporting tools save businesses time and money while boosting efficiency.

Improved collaboration: Another important benefit of these solutions is that they can significantly boost collaboration. The best reporting tools offer users multiple options to collaborate through the use of reports. For instance, BI reporting tools such as datapine offer online reports that can be accessed by any user from any device with an internet connection. This enables team members to stay connected through reporting without the need to be in the same physical place, making collaboration easier and more productive.

Without further ado, let’s dive into our list of reporting tools comparison!

3) The Top 10 Reporting Tools – A Detailed Review

To build our review list in the most accurate way possible, we’ve divided it into 10 common reporting categories from business intelligence to financial to IT reporting. We took into consideration reviews from two of the most prominent websites for software comparisons and user reviews: Capterra and G2 . For our investigation, we considered highly rated tools for each category that had a minimum of 50 reviews between both platforms until January 2023. The only exception is our example of a free reporting software, as these usually have less reviews.

review summary of the 10 best reporting tools for 2023 with customer ratings

- Review summary of the best reporting tools for 2023 with customer ratings -

1) Business Intelligence Reporting Tools

BI reporting tools help collect, monitor, and analyze business data from various sources with just a few clicks. The data is later displayed in real-time using various types of data visualizations to generate interactive reports full of hidden insights waiting to be untapped. These solutions have opened the analytical doors to a wider audience due to their self-service nature which allows any user, without the need for technical knowledge, to generate advanced reports and use them to optimize their daily operations. Gaining this level of insight gives businesses a big competitive advantage with the necessary knowledge to ensure continuous growth.

1. datapine

One of the best BI reporting tools: datapine

KEY FEATURES:

24/7 access to dashboard reports with real-time data through any device with an internet connection

Access to over 80+ report templates for different departments, industries & platforms

Multiple sharing options including automated email reports, live dashboards & embedded analytics

datapine is a business intelligence reporting tool built with a user-friendly interface that enables users of all company departments to easily connect their data and generate real-time reports in the shape of interactive business dashboards with just a few clicks. This is possible thanks to datapine’s drag-and-drop interface that allows anyone to generate reports using stunning data visualizations without writing a single line of code.

The affordable reporting tool also offers multiple ways to explore the data in the reports through the use of interactive filters that let you go into granular levels of data and answer any questions that might arise during the analysis process. Plus, report generation can be automated and easily shared in multiple formats such as email, PDF, password-protected URL, and more, to boost team collaboration. Managers can also set viewer rights to ensure that only the right people have access to the reports and information in them. Reviewers of datapine have rated the tool with an almost perfect score of 4,9 stars in Capterra and 4,6 stars in G2.

2. Project Management Reporting Applications

No matter the nature or size of a project, it is very likely that unexpected issues or situations will arise. Being able to stay on top of these situations and tackle them as soon as they occur is the key to successful project completion. This is where project management reporting software comes into the picture. These solutions offer project managers and teams the 360-view they need to carry out the project and meet their goals in the most efficient, productive, and collaborative way possible. These tools provide insights into project status, task completion, time management, and much more to ensure every stage is carried out at an optimal level. Let’s put this into perspective with an example.

one of the best project management reporting applications: Wrike

360-view of project development with real-time updates

Integration with over 400 tools to keep all your teams’ needs in one single interface

Advanced report filters to customize the data being analyzed

Wrike is an easy-to-use project management reporting tool that enables users to generate visual reports to keep track of every relevant development regarding project completion including general time management, project progress, task completion by each team member, budget use, and much more. Each report can be either generated from scratch and customized according to individual users’ needs, or out of pre-built templates for specific industries and functions.

Wrike is available for teams starting with 5 members up to an unlimited number, and it offers over 400+ pre-built integrations with other relevant tools such as Salesforce, Google, Dropbox, and many more. Through this, users are expected to gain a complete view of their performance and use it to make informed decisions as well as minimize potential risks. All of this earns Wrike a positive rating of 4,3 stars on Capterra and 4,2 on G2.

3. Financial Reporting Tools

Finances are at the top of the list when we think of a business area that can truly benefit from high-quality reporting. This is because it is one of the only departments that is obligated to generate reports for legal purposes, such as complying with tax regulations. But not just that, good finance reporting tools provide organizations with the necessary features to extract the maximum potential out of their financial data through interactive reports for internal and external purposes. For instance, a company might generate an external financial report to show to potential investors who are considering buying stock, or senior management might generate an internal one to assess profitability, manage cash flow, build budgets, and other important internal tasks. Let’s dive into our example for this category.

QuickBooks Online Advanced

financial reporting software example: QuickBooks Online Advanced

Customizable financial reports that can be sent to anyone via email

Spreadsheet Sync feature to upload and download data from Excel

Real-time reporting for financial statements such as income statements and balance sheet

QuickBooks Online Advanced is a financial reporting software that offers advanced reporting features for businesses that want to assess their performance and make better financial decisions. The tool enables users to generate real-time financial statements such as income statements and balance sheets as well as tailored reports to meet specific company requirements.

The reports can be easily shared with your accountant or any other relevant person within the company via scheduled emails, making it possible to collaborate. QuickBooks Online Advanced also offers a feature called “Spreadsheet Sync” that allows you to upload and download data from Excel to generate up-to-date reports. This highly praised financial software has 4,4 stars rating on Capterra and 4,5 on G2.

4. Marketing Reporting Platforms

When we talk about performance tracking, marketing immediately comes to mind. Rather it’s an in-house marketing team analyzing their results or an agency having to report to clients about the progress of their campaigns, agile reporting is an integral part of a successful marketing strategy. With that in mind, marketing reporting software is designed to help marketers generate customizable live reports that can be easily shared with clients to prove the value of their campaigns and optimize when necessary. Let’s dive into our example.

one of the best marketing reporting platforms: Whatagraph

Automatically extract live marketing data from over 40+ native integrations

Automated report generation to be sent to clients on a predefined schedule

Easy report generation through visually appealing templates and widgets

Whatagraph is a marketing reporting platform for agencies and in-house marketing teams looking to build efficient and visually appealing reports to show the performance of their campaigns to clients and other stakeholders. The tool, which was “built by marketers for marketers”, can be connected with over 40+ sources that automatically update to get the latest data available and generate live reports.

Additionally, Whatagraph offers users the possibility to generate custom reports tailored to clients’ branding or through pre-built templates for a faster design process. Reports can also be automated based on pre-defined criteria and sent to recipients via email, for instance, to send clients’ weekly performance updates. All of these valuable features earn Whatagraph a positive rating of 4,4 stars on Capterra and 4,5 on G2.

5. Small Business Reporting Tools

For many years, analytics and reporting solutions were only thought of for larger corporations that could afford an in-house analytics team to develop reports. However, with the business landscape becoming more and more competitive by the day, small companies have also started to rely on analytics to extract actionable insights from their data and stay ahead of competitors. With that in mind, small business reporting tools offer the necessary functions to help smaller companies leverage professional reports in a clear and not complex way. Unlike other solutions that are more focused on offering advanced functionalities, small business reporting software is focused on making the lives of these companies easier and more efficient through the use of interactive reports that can be easily generated.

small business reporting software: Deskera

Multiple graphs and charts options to visualize your data in the most accurate way

Share reports in multiple formats such as print, download, email, or a live URL

Automated reporting with real-time updates

Deskera is an all-in-one cloud-based business software that offers reporting features for small and mid-sized businesses that want to boost their productivity and performance using professional reports. Without the need for complex IT infrastructure, Deskera users can connect multiple data sources and easily generate reports in the shape of visual dashboards using templates or customizing them according to their specific needs.

Additionally, the tool offers the possibility to automate regular reports containing the latest developments and share them in various formats such as print, email, and others. All-in-all Deskera promises to offer enterprise-level capabilities at small business pricing, gaining it popular recognition and positive ratings of 4,7 stars on Capterra and 4,6 on G2.

6. Free Reporting Tools

As its name suggests, a free reporting tool offers a set of report-generation functionalities without cost. These solutions are often used by independent workers or really small businesses that are just getting started with analytics and don’t feel comfortable with investing in a tool just yet. That said, there are two different types of free reporting software, paid ones that offer free limited versions, and completely free ones. For our example, we will focus on one that is completely free but is not lacking in any of the key functionalities. For this specific case, we will not mention Capterra or G2 ratings as free tools often don’t have the resources to gather or encourage reviews.

WebDataRocks

one of the best free reporting tools: WebDataRocks

Easy integration in less than 5 minutes with no need for technical knowledge

Excel-like features like filtering, sorting, grouping, conditional and number formatting, among others

Real-time data reporting from multiple devices including PC, mobile, and tablet

WebDataRocks is a free web reporting tool that offers real-time data analysis through interactive visualizations. The software which is “created by industry experts for everyone” is written in JavaScript and can be easily embedded into any website, application, or project web with just a few lines of code.

The tool has an Excel-like interface that enables users to explore their reports using filters, drill-downs, calculated fields, conditional formatting, and much more. Even though it is free, WebDataRocks was designed to fit the needs of businesses of all sizes. Reports can be exported into PDF, Excel or HTML pages to be shared with any relevant stakeholder. Plus, they can be displayed on various devices to meet the user’s needs. Definitely, a complete solution that is deserving of the position of best free reporting software on our list.

7. IT Reporting Tools

In addition to carrying out day-to-day tasks such as solving helpdesk tickets or working on web-related projects, the IT department needs to tirelessly work towards ensuring that the company’s system is working at an optimal level. This means identifying bugs, potential cybersecurity threats, or bandwidth issues and being aware of anything happening within the system to tackle it immediately and avoid downtime. For this purpose, they rely on IT reporting tools to keep track of all activities in real time through interactive KPIs.

one of the best IT reporting tools: Jira

Real-time reporting with insights for agile decision-making

Special reporting capabilities for scrum teams including sprint reports and burndown charts

Agile reporting for kanban teams including cumulative flow diagrams and control charts

Jira is a software that has reporting features at its core. The tool offers a wide range of real-time reporting capabilities to cover many IT-related tasks including monitoring project development toward goals, issue tracking, backlog assessment, time tracking, sprint management, and others.

That said, there are three key types of reports offered by the software. Issues report, to monitor and solve any type of issues that arise, agile reports, to show the planning and progress of individual and team projects, and lastly, forecast and management reports, which are used for time tracking, forecasting, and workload management. These reports can be turned into visual dashboards with multiple graphs and charts options to visualize the data in the most accurate way possible. Jira has a positive rating of 4,4 stars on Capterra and 4,2 on G2.

8. Retail Reporting Solutions

Retail reporting solutions are industry-specific solutions that assist retail businesses in tracking every aspect related to their operations and performance, including inventory and stock management, product development, sales on different channels, customers, employees, and more. Through this, retailers can spot trends and patterns in their data and inform their most important strategic decision to ensure that every aspect of the supply chain is running at an optimal level, boosting profitability in the process.

Lightspeed Retail

one of the best retail reporting solutions: Lightspeed Retail

Specific reports to boost customers, inventory, staff performance, and sales

Mobile access to check on your stores from any location

Customizable reports to cover specific company needs

Lightspeed Retail is one of the most popular reporting tools in the retail industry. It provides reporting capabilities to cover every key aspect of a retailer’s performance including inventory, customers, staff performance, and sales.

Powered by features such as demand forecasting, product performance analytics, customer behaviors analysis, staff productivity reports, and POS reporting, users can get a 360-view of their performance and spot any issues as soon as they occur. Plus, reports are customizable to meet the company’s specific needs and requirements. Users of Lightspeed Retail have rated the tool with 4,2 stars in Capterra and 4,0 stars in G2.

9. Social Media Reporting Tools

A report building tool for social media proves to be highly beneficial in many aspects. For instance, by looking at a performance report for your latest Facebook posts you can extract conclusions about which type of content your audience likes the most, which platform they prefer to use to interact with your brand, at which times of the day they are most active, and much more. Armed with those insights, marketers can build informed strategies based on audience preferences which will most likely be successful. But not just that, these solutions often offer real-time reporting which means campaigns don’t need to stay online for 30 days before you can assess their success. Let’s put this into perspective with a very popular example.

social media reporting software: Hootsuite

Custom reports for all social media platforms with the KPIs that matter the most to the organization

“Hootsuite Impact” feature to understand what drives your social media ROI

Free weekly analytics report containing clicks, popular links, and other relevant user data

If you ever worked with social media or marketing before, then you’ve probably already heard of Hootsuite at some point. Arguably one of the best reporting software for social media, Hootsuite offers professional analytics and reporting capabilities to help its users get a 360-degree view of their performance across all relevant social media platforms.

The tool, enables users to generate custom reports with performance benchmarks to make sure goals are being met while boosting engagement and driving traffic at the same time. Additionally, the “Hootsuite Impact” feature enables users to calculate social media ROI to understand how their social media efforts are driving business growth. Reviewers have rated the tool with 4,4 stars on Capterra and 4,1 stars on G2.

10. Enterprise ERP Reporting Tools

Enterprises and big corporations gather massive amounts of data from multiple internal and external sources every second of every day. To efficiently manage all of this valuable information, they need to rely on the right tools and technologies to turn huge amounts of raw data into actionable insights. That is where Enterprise ERP reporting tools come into the picture. These solutions offer analytics and reporting technologies to help enterprises make sense of their data and use it to make smarter, informed decisions. Unlike other categories on this list, enterprise reporting tools tend to be more complex and difficult to use as they cover a wider scope. That said, as technology advances, these solutions become more intuitive and easy to use.

Acumatica Cloud ERP

Enterprise ERP reporting software: Acumatica Cloud ERP

Report generation in multiple formats including HTML, PDF, Excel, or Word

Multidimensional reporting to breakdown key data into smaller dimensions

Role-based reporting go securely share sensitive data based on users’ roles and needs

Acumatica Cloud ERP delivers reporting solutions in an intuitive format to help enterprises manage their data and accelerate their decision-making process to promptly react to market changes and ensure sustainable growth. Reports containing real-time data can be generated via pre-built templates or be customized to meet specific user requirements as well as your company’s branding and image.

Whichever option you choose, you can use ad hoc filters to find the data you need in the report which can later be exported in various formats and shared securely thanks to a security rights feature. Users of the tool rated Acumatica with 4,5 stars on Capterra and 4,4 on G2.

4) Key Takeaways & Summary

As you learned through our data reporting tools list, these solutions are designed to make businesses’ lives easier and much more efficient by providing the necessary means to manage vast amounts of raw data, and turn it into actionable performance insights.

Take advantage of datapine's modern BI reporting solution today!

Clearinfo

What is Report Writing: Format, Examples, Types & Process

  • Table of Contents

Many professionals struggle to create effective reports due to a lack of understanding of the essential elements and organization required. This can lead to frustration and a failure to communicate key information to the intended audience.

In this blog, we’ll explore what is report writing, the types of reports, essential elements, and tips for creating effective reports to help you communicate your message and achieve your goals.

Definition of report writing? 

According to Mary Munter and Lynn Hamilton, authors of “Guide to Managerial Communication,” report writing is “the process of selecting, organizing, interpreting, and communicating information to meet a specific objective.”

What is report writing? 

Report writing refers to the process of creating a document that represents information in a clear and concise manner. Reports can be written for various purposes, such as providing updates on a project, analyzing data or presenting findings, or making recommendations.

Effective report writing requires careful planning, research, analysis, and organization of information. A well-structured report should be accurate, and objective, and contain a clear introduction, body, and conclusion. It should also be written in a professional and accessible style, with appropriate use of headings, subheadings, tables, graphs, and other visual aids.

Overall, report writing is an important skill for professionals in many fields, as it helps to communicate information and insights in a clear and concise manner.

What is a report? 

A report is a formal document that is structured and presented in an organized manner, with the aim of conveying information, analyzing data, and providing recommendations. It is often used to communicate findings and outcomes to a specific audience, such as stakeholders, or managers. Reports can vary in length and format, but they usually contain a clear introduction, body, and conclusion.

Types of report writing

By understanding the different types of report writing, individuals can select the appropriate format and structure to effectively communicate information and achieve their objectives. However, the kind of report used will depend on the purpose, audience, and context of the report.

1/ Informational reports: These reports provide information about a topic, such as a product, service, or process.

Further Reading : What is an information report

2/ Analytical reports: These reports present data or information in a structured and organized manner, often with charts, graphs, or tables, to help the reader understand trends, patterns, or relationships.

3/ Formal Reports: These are detailed and structured reports written for a specific audience, often with a specific objective. In comparison with informal reports , formal reports are typically longer and more complex than other types of reports. 

4/ Progress reports: These reports provide updates on a project or initiative, detailing the progress made and any challenges or obstacles encountered. 

5/ Technical reports: These reports provide technical information, such as specifications, designs, or performance data, often aimed at a technical audience.

6/ Research reports: These reports present the findings of research conducted on a particular topic or issue, often including a literature review, data analysis, and conclusions.

7/ Feasibility Report: A feasibility report assesses the likelihood of achieving success for a suggested project or initiative.

8/ Business Reports: These reports are used in a business setting to communicate information about a company’s performance, operations, or strategies. Different types of business reports include financial statements, marketing reports, and annual reports.

Structure of report writing 

The structure of a report refers to the overall organization and layout of the report, including the sections and subsections that make up the report, their order, and their relationships to each other. A report can we divided into three parts. 

Preliminary Parts:

  • Acknowledgments (Preface or Foreword)
  • List of Tables and Illustrations
  • Introduction (clear statement of research objectives, background information, hypotheses, methodology, statistical analysis, scope of study, limitations)
  • Statement of findings and recommendations (summarized findings, non-technical language)
  • Results (detailed presentation of findings with supporting data in the form of tables and charts, statistical summaries, and reductions of data, presented in a logical sequence)
  • Implications of the results (clearly stated implications that flow from the results of the study)
  • Summary (brief summary of the research problem, methodology, major findings, and major conclusions)

End Matter:

  • Appendices (technical data such as questionnaires, sample information, and mathematical derivations)
  • Bibliography of sources consulted.

This structure provides a clear and organized framework for presenting a research report, ensuring that all important information is included and presented in a logical and easy-to-follow manner.

Extra Learnings Role of a report structure in report writing  The report structure plays a crucial role in report writing as it provides a clear and organized framework for presenting information in an effective and logical manner. It ensures that the reader can easily understand the purpose and scope of the report, locate and access the relevant information.  The preliminary parts of the report, provide an overview of the report and aid navigation. The main text makes it easier for the reader to comprehend and analyze the information. And The end matter provides additional details and sources for reference. An organized report structure also helps the author to communicate their research and ideas effectively to the intended audience.

What is the report writing format? 

The format of report writing refers to the structure of a formal document that provides information on a particular topic or issue. The report writing format typically includes the following key components: 

8 Essential elements of report writing are: 

1/ Title: The title is the first thing that readers will see, and it should be clear and concise. The title should include the report’s subject or topic and the author’s name, date of writing, or who the report is for. Remember to keep the title brief and informative, avoiding vague or ambiguous language.

Example of Business Report Title Page:   “Market Analysis and Growth Strategies for XYZ Corporation” Author: Mary Johnson Date: January 2, 2022 Company: Earthcon Corporation Department: Strategy and Planning

In this example, the title page includes the name of the report, ‘Market Analysis 2022,’ the author’s name, ‘John Doe,’ the submission date, ‘January 1, 2024,’ and other details such as the name of the organization, ‘Earthcon Corporation.’

2/ Table of Contents : The table of contents provides an overview of the report’s contents. It should list all sections and subsections with clear headings. It is essential to make the table of contents organized and easy to read, allowing readers to locate specific information quickly.

Example of  Table of Contents I. Introduction…… 1 Purpose of the Report…… 2 Methodology Used…… 2 II. Executive Summary…… 3 III. Background and Context…… 3 IV. Analysis and Findings…… 4 Market Trends and Data…… 5 Competitor Analysis…… 6 SWOT Analysis…… 7 V. Recommendations and Conclusion…… 8 VI. References…… 9

3/ Summary : Also known as the executive summary, the summary provides a brief overview of the entire report. It should summarize the report’s main points, including findings, objectives, and recommendations. The summary should be written after the entire report is completed, and it should be concise and summarized in less than one page.

Example of executive summary: The Annual Sales Report for Earthcon Company shows a 10% increase in overall sales compared to the previous year. The report also reveals that the majority of sales came from the Midwest region and the target demographic is primarily males aged 25-40. Based on these findings, recommendations have been made to focus marketing efforts towards this demographic in the upcoming year.

4/ Introduction : The introduction introduces the report’s topic and informs readers what they can expect to find in the report. The introduction should capture readers’ attention and provide relevant background information. It should be clear and concise, including why the report was written and its objectives.

Example of Introduction:  This comprehensive report aims to analyze and evaluate the sales performance of EarthCon Corporation throughout 2024. It will look into detailed sales trends observed throughout the year, carefully examining the various factors that have influenced these trends. Additionally, the report will identify and highlight potential areas for growth, offering valuable insights and recommendations to drive future success.

5/ Body: The body is the longest section and includes all the information, data, and analysis. It should present information in an organized manner, often using subheadings and bullet points. The body should include all relevant research findings and data, often accompanied by visuals such as graphs and tables. It is essential to cite all sources correctly and remain objective, avoiding personal opinions or biases.

Example of Background and Context: This report seeks to analyze the influence of technological advancements on business productivity. Previous research has indicated a correlation between the adoption of innovative technologies and increased operational efficiency for Earthcon. The report will examine further into this topic and offer suggestions for maximizing the benefits of these advancements. Example of Analysis and Findings: The market trends and data show a steady increase in demand for innovative products, with a significant rise in sales in the past five years. In comparison, competitor analysis reveals that Earthcon Corporation is well-positioned to take advantage of this trend due to its strong brand reputation and product portfolio. A SWOT analysis also highlights potential areas for improvement and growth.

6/ Conclusion: The conclusion summarizes the findings and conclusions of the report. It should wrap up all the essential information presented in the body and make recommendations based on the report’s findings. The conclusion must be brief and clear, avoiding the introduction of any new information not previously presented in the body.

7/ Recommendations: The recommendation section should provide suggested goals or steps based on the report’s information. It should be realistic and achievable, providing well-crafted solutions. It is often included in the conclusion section.

Example of Recommendations and Conclusion: Based on the analysis, it is recommended that EarthCon Corporation invest in research and development to continue producing innovative products. Additionally, efforts should be made to expand into emerging markets to increase global reach. In conclusion, the Annual Sales Report shows positive outcomes and recommends strategic actions for future growth.

8/ Appendices: The appendices section includes additional technical information or supporting materials, such as research questionnaires or survey data. It should provide supplementary information to the report without disrupting the report’s main content. 

It is important to use clear headings and subheadings and to label tables and figures. Also, proofreading and fact-checking are critical before submitting the report. A well-crafted report is concise, informative and free of personal bias or opinions.

What are the features of report writing

There are several key features of effective report writing that can help ensure that the information presented is clear, concise, and useful. Some of these features include:

1/ Clarity: Reports should be written in clear and concise language, avoiding jargon or technical terms that may be confusing to the reader. 

2/ Objectivity: A report should be objective, meaning that it should be free from bias or personal opinions. This is particularly important when presenting data or analysis.

3/ Accuracy: Reports should be based on reliable sources and accurate data. Information should be verified and cross-checked to ensure that it is correct and up-to-date.

4/ Structure: A report should be structured in a logical and organized manner, with clear headings, subheadings, and sections. 

5/ Visual aids: A report may include visual aids such as charts, tables, and graphs, which can help to illustrate the key points and make the information easier to understand.

6/ Evidence: Reports should include evidence to support any claims or findings, such as statistics, quotes, or references to relevant literature.

7/ Recommendations: Many reports include recommendations or suggestions for future action based on the findings or analysis presented.

Significance of report writing

Report writing is a critical skill that can have a significant impact on individuals, and organizations. In fact, a report by the National Association of Colleges and Employers found that the ability to communicate effectively, including report writing, was the most important skill sought by employers.

  • Reports provide decision-makers with the information they need to make informed decisions.
  • Effective report writing demonstrates professionalism and attention to detail, which can help to build trust and credibility with clients.
  • Reports can inform planning processes by providing data and insights that can be used to develop strategies and allocate resources.
  • Reports often include recommendations or suggestions for future action, which can help to improve processes, procedures, or outcomes.
Further Reading: What is the significance of report writing

Report writing examples and samples

Annual-Business-Report-of-Reliance-industries

Example of Progress Report

Sample-of-progress-report

The essential process of report writing

Report writing requires careful planning, organization, and analysis to ensure that the report effectively communicates the intended message to the audience. Here are the general steps involved in the process of report writing:

Plan and prepare:

  • Identify the purpose of the report, the target audience, and the scope of the report.
  • Collect and examine data from different sources, including research studies, surveys, or interviews.
  • Create an outline of the report, including headings and subheadings.

Write the introduction:

  • Start with a brief summary of the report and its purpose.
  • Provide background information and context for the report.
  • Explain the research methodology and approach used.

Write the main body:

  • Divide the report into logical sections, each with a clear heading.
  • Present the findings and analysis of the research in a clear and organized manner.
  • Use appropriate visual aids, such as tables, graphs, or charts to present data and information.
  • Utilize a language that is both clear and Brief, and avoid using unnecessary jargon or technical terminology.
  • Cite all sources used in the report according to a specified citation style.

Write the conclusion:

  • Summarize the main findings and conclusions of the report.
  • Restate the purpose of the report and how it was achieved.
  • Provide recommendations or suggestions for further action, if applicable.

Edit and revise:

  • Review the report for errors in grammar, spelling, and punctuation.
  • Check that all information is accurate and up-to-date.
  • Revise and improve the report as necessary.

Format and present:

  • Use a professional and appropriate format for the report.
  • Include a title page, table of contents, and list of references or citations.
  • Incorporate headings, subheadings, and bullet points to enhance the report’s readability and facilitate navigation.
  • Use appropriate fonts and sizes, and ensure that the report is well-structured and visually appealing.

Important Principles of report writing

To write an effective report, it is important to follow some basic principles. These principles ensure that your report is clear, concise, accurate, and informative. In this regard, here are some of the key principles that you should keep in mind when writing a report:

1/ Clarity: The report should be clear and easy to understand. 

2/ Completeness: The report should cover all the relevant information needed to understand the topic

3/ Conciseness: A report should be concise, presenting only the information that is relevant and necessary to the topic. 

4/ Formatting: The report should be properly formatted, with consistent fonts, spacing, and margins

5/ Relevance: The information presented in the report should be relevant to the purpose of the report.

6/ Timeliness: The report should be completed and delivered in a timely manner.

7/ Presentation: The report should be visually appealing and well-presented.

Extra Learnings Styles of report writing When it comes to the style of report writing, it’s important to use hard facts and figures, evidence, and justification. Using efficient language is crucial since lengthy reports with too many words are difficult to read. The most effective reports are easy and quick to read since the writer has comprehended the data and formulated practical recommendations. To achieve this, it’s important to write as you speak, avoid empty words, use descending order of importance, use an active voice, and keep sentences short. The goal should be to write to express and not to impress the reader.  It’s also important to get facts 100% right and to be unbiased and open. By following these tips, one can create a well-written report that is easy to understand and provides valuable insights.

Differences between a report and other forms of writing

Reports are a specific form of writing that serves a distinct purpose and have unique characteristics. Unlike other forms of writing, such as essays or fiction, reports are typically focused on presenting factual information and making recommendations based on that information. Below we have differentiated report writing with various other forms of writing.

Essay vs report writing

Project writing vs report writing, research methodology vs report writing, article writing vs report writing, content writing vs report writing, business plan vs report writing, latest topics for report writing in 2024.

The possibilities for report topics may depend on the goals and scope of the report. The key is to choose a topic that is relevant and interesting to your audience, and that you can conduct thorough research on in order to provide meaningful insights and recommendations.  

  • A market analysis for a new product or service. 
  • An evaluation of employee satisfaction in a company. 
  • A review of the state of cybersecurity in a particular industry. 
  • A study of the prevalence and consequences of workplace discrimination. 
  • Analysis of the environmental impact of a particular industry or company. 
  • An assessment of the impact of new technology or innovations on a particular industry or sector. 

Report writing skills and techniques 

Effective report writing requires a combination of skills and techniques to communicate information and recommendations in a clear, and engaging manner.

From organizing information to tailoring the report to the intended audience, there are many factors to consider when writing a report. By mastering these skills and techniques, you can ensure that your report is well-written, informative, and engaging for your audience. Some of the primary ones are: 

1/ Organization and structure: Structure your report in a logical and organized manner with headings and subheadings.

2/ Use of data and evidence: Present objective data and evidence to support your findings and recommendations.

3/ Audience awareness: Tailor your report to the needs and interests of your intended audience.

4/ Effective visuals: Use graphs, charts, or other visuals to communicate complex information in a clear and engaging way.

5/ Editing and proofreading: Carefully edit and proofread your report to ensure it is error-free and professional.

6/ Tone: Use a professional and objective tone to communicate your findings and recommendations.

7/ Time management: Manage your time effectively to ensure you have enough time to research, write, and revise your report.

Tips for effective report writing

  • Understand your audience before you start writing. 
  • Start with an outline and cover all the important points. 
  • Employ clear and concise language.
  • Utilize headings and subheadings to organize your report.
  • Incorporate evidence and examples to support your points.
  • Thoroughly edit and proofread your report before submission.
  • Follow formatting guidelines If your report has specific formatting requirements.
  • Use visuals to enhance understanding.

What is the ethical consideration involved in report writing 

Ethical considerations play a crucial role in report writing. The accuracy of the information presented in the report is of utmost importance, as it forms the basis for any conclusions or recommendations that may be made. In addition, it is essential to avoid plagiarism by giving credit to the original sources of information and ideas. 

Another crucial ethical consideration is confidentiality, particularly when the report contains sensitive or confidential information. It is important to safeguard this information and prevent its disclosure to unauthorized individuals.

Avoiding bias in report writing is also crucial, as it is essential to present information in an objective and unbiased manner. In cases where research or data collection is involved, obtaining informed consent from human subjects is a necessary ethical requirement.

By taking these ethical considerations into account, report writers can ensure that their work is fair, accurate, and respectful to all parties involved.

Common mistakes in report writing 

There are several common mistakes that students and report writers make in report writing. By avoiding these common mistakes, students as well as report writers can create effective and impactful reports that are clear, accurate, and objective.

1/ Writing in the first person: Often, students and report writers commit an error by writing in the first person and utilizing words such as “I” or “me. In reports, it is recommended to write impersonally, using the passive voice instead.

2/ Using the wrong format: Reports should use numbered headings and subheadings to structure the content, while essays should have a clear line of argument in their content.

3/ Failing to introduce the content: The introduction of the report should introduce the content of the report, not the subject for discussion. It is important to explain the scope of the report and what is to follow, rather than explaining what a certain concept is.

4/ Missing relevant sections: Students and report writers, often miss out on including relevant sections that were specified in the assignment instructions, such as a bibliography or certain types of information. This can result in poor interpretation.

5/ Poor proofreading: Finally, not spending enough time proofreading the reported work can create unwanted mistakes. Therefore, It is important to proofread and correct errors multiple times before submitting the final report to avoid any mistakes that could have been easily corrected.

By avoiding these common mistakes, students and report writers can improve the quality of their reports. 

What are some challenges of report writing and how to overcome them

Report writing can be a challenging task for many reasons. Here are some common challenges of report writing and how to overcome them:

1/ Lack of clarity on the purpose of the report: To overcome this challenge, it is important to clearly define the purpose of the report before starting. This can help to focus the content of the report and ensure that it meets the needs of the intended audience.

2/ Difficulty in organizing ideas: Reports often require a significant amount of information to be organized in a logical and coherent manner. To overcome this challenge, it can be helpful to create an outline or flowchart to organize ideas before beginning to write.

3/ Time management: Writing a report can be time-consuming, and it is important to allow sufficient time to complete the task. To overcome this challenge, it can be helpful to create a timeline or schedule for the various stages of the report-writing process.

4/ Writer’s block: Sometimes writers may experience writer’s block, making it difficult to start or continue writing the report. To overcome this challenge, it can be helpful to take a break, engage in other activities or brainstorming sessions to generate new ideas.

5/ Difficulty in citing sources: It is important to properly cite sources used in the report to avoid plagiarism and maintain credibility. To overcome this challenge, it can be helpful to use citation management tools, such as EndNote or Mendeley, to keep track of sources and ensure accurate referencing.

6/ Review and editing: Reviewing and editing a report can be a challenging task, especially when it is one’s own work. To overcome this challenge, it can be helpful to take a break before reviewing the report and seek feedback from others to gain a fresh perspective.

By being aware of these challenges and taking proactive steps to overcome them, report writers can create effective and impactful reports that meet the needs of their intended audience.

Best Software for writing reports 

Report writing software has made it easier for writers to produce professional-looking reports with ease. These software tools offer a range of features and functionalities, including data visualization, collaboration, and customization options. In this section, we will explore some of the best report-writing software available:

1/ Tableau : This tool is great for creating interactive and visually appealing reports, as it allows users to easily create charts, graphs, and other data visualizations. It also supports data blending, which means that you can combine data from multiple sources to create more comprehensive reports.

2/ Zoho reporting : This tool is designed to help users create and share professional-looking reports quickly and easily. It offers a variety of customizable templates, as well as a drag-and-drop interface that makes it easy to add data and create charts and graphs.

3/ Bold Reports by Syncfusion : This tool is designed specifically for creating reports in .NET applications. It offers a wide range of features, including interactive dashboards, real-time data connectivity, and customizable themes and templates.

4/  Fast Reports : This tool is a reporting solution for businesses of all sizes. It allows users to create reports quickly and easily using a drag-and-drop interface and offers a variety of templates and customization options. It also supports a wide range of data sources, including databases, spreadsheets, and web services.

Further Reading : 10+ Best Report Writing Software and Tools in 2024

What is the conclusion of report writing

The conclusion of report writing is the final section of the report that summarizes the main findings, conclusions, and recommendations. It should tie together all the different sections of the report and present a clear and concise summary of the key points. 

THE UNIVERSITY OF NEWCASTLE has given an inverted introduction framework that can use used for writing effective conclusions for reports. 

inverted-introduction-pyramid-framework

Example of conclusion in report writing:

The implication of the above diagram can be explained with the following example:  

1. RETURN TO TOPIC:

Social media has revolutionized the marketing landscape, providing new opportunities for brands to connect with their target audience.

2. RESTATE THESIS:

However, the complexities and limitations of social media mean that it is unlikely to completely replace traditional marketing methods. The role of the marketing professional remains crucial in ensuring that social media strategies align with the company’s overall goals and effectively reach the desired audience.

3. SUMMARY OF IDEAS DISCUSSED:

Automated tools cannot fully account for the nuances of human communication or provide the level of personalization that consumers crave. Therefore, the most effective marketing strategies will likely blend social media tactics with traditional marketing channels.

4. CONCLUDING STATEMENT [restating thesis]:

In conclusion, while social media presents significant opportunities for brands, the expertise of marketing professionals is still essential to creating successful campaigns that achieve desired outcomes.

Frequently Asked Questions

Q1) what is report writing and example.

Ans: Report writing involves preparing a structured document that delivers information to a particular audience in a clear and systematic manner. An example of a report could be a business report analyzing the financial performance of a company and making recommendations for improvement.

Q2) What is report writing and types of reports?

Ans: The act of presenting information in an orderly and structured format is known as report writing. Reports come in different types, such as analytical reports, research reports, financial reports, progress reports, incident reports, feasibility reports, and recommendation reports.

Q3) What are the 5 steps of report writing

The five steps of report writing, are as follows:

  • Planning: This involves defining the purpose of the report, determining the audience, and conducting research to gather the necessary information.
  • Structuring: This step involves deciding on the structure of the report, such as the sections and subsections, and creating an outline.
  • Writing: This is the stage where the actual writing of the report takes place, including drafting and revising the content.
  • Reviewing: In this step, the report is reviewed for accuracy, coherence, and effectiveness, and any necessary changes are made.
  • Presenting: This final step involves presenting the report in a clear and professional manner, such as through the use of headings, visuals, and a table of contents.

Q4) What is a report in short answer? 

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What is Report Writing? A Beginner's Guide

Explore the art of effective communication in our blog, "What is Report Writing? A Beginner's Guide." Discover the fundamental skills needed for Report Writing and how it plays a crucial role in various aspects of life, from academics to the professional world. Get started on your journey to becoming a proficient Report Writer.

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Well, you're in the right place. In this blog, we will explain What is Report Writing and take you through the world of Report Writing step by step. We'll explore different Report types, learn about the Report Writing format, discover helpful tips, and even distinguish it from other types of writing. 

Table of Contents  

1) Understanding What is Report Writing? 

2) Types of Reports 

3) What is the Report Writing format?  

4) Tips for effective Report Writing 

5) Difference between Project Writing and Report Writing 

6) Conclusion 

Understanding What is Report Writing? 

Report Writing is the process of presenting information in a structured and organised way. It serves as a means of communicating facts, findings, or recommendations to a specific audience, typically in a written format. This type of writing is used in various fields, including academics, business, science, and government, to convey important details and insights. 

A Report typically starts with a clear purpose or objective. The Writer gathers relevant information through research, observation, or data collection. This data is then analysed and organised into a coherent document. Reports can vary in length, complexity, and style, depending on the intended audience and purpose. 

One of the key aspects of Report Writing is its structure. A typical Report consists of sections such as an introduction, methodology, findings or results, discussion, and a conclusion. These sections help readers understand the context, the process of gathering information, the outcomes, and the significance of the findings. 

Reports often include visual aids like charts, graphs, and tables to make complex data more accessible. Additionally, citing sources is essential to provide credibility and allow readers to verify the information.  

Report Writing Training

Types of Reports 

Different Types of Reports serve various purposes, and understanding their distinctions is crucial for effective communication in academic, professional, and organisational settings. Here, we'll explore four common types of Reports:  

Types of Reports

Routine Reports 

Routine Reports are regular updates on ongoing activities, often within an organisation. These Reports provide concise information about daily or periodic operations, helping stakeholders stay informed and make informed decisions.  

They focus on facts and figures, avoid unnecessary details, and typically follow a standardised format. Examples include daily Sales Reports, Attendance Reports, And Inventory Status Reports. Routine Reports are essential for tracking performance and ensuring smooth operations. 

Special Reports 

Special Reports are more in-depth and are created for specific purposes, such as investigating a particular issue or analysing a unique situation. These Reports require extensive research and a comprehensive presentation of findings. They are often used to address complex problems or make critical decisions.  

For instance, a company might commission a Special Report to evaluate the impact of a new product launch, or a government agency might prepare a Special Report on the environmental impact of a policy change. Special Reports provide a thorough examination of a specific topic and often include detailed recommendations. 

Formal Reports 

Formal Reports are comprehensive and meticulously structured documents characterised by a standardised format. They usually include a title page, table of contents, executive summary, methodology, findings, discussion, recommendations, and conclusion. Formal Reports are common in academic and corporate environments, as well as in government and research institutions.  

They are used to present detailed information and analyses, often for decision-making or academic purposes. A thesis, a business proposal, or an annual Financial Report are examples of Formal Reports. These Reports require a high degree of professionalism and follow strict formatting and citation guidelines. 

Informal Reports 

Informal Reports are less structured and often used for internal communication within an organisation. They are generally shorter and more straightforward than Formal Reports, emphasising brevity and efficiency. Memos, email updates, and short Progress Reports are common examples of informal Reports. 

They serve to share information quickly, often within a department or among team members. Informal Reports are valuable for everyday communication, problem-solving, and decision-making within an organisation, and they do not require the extensive structure and formality of Formal Reports. 

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What is the Report Writing format?  

Report Writing Format is a way of organising and presenting information in a concise and clear manner. It usually follows a standard structure that can be adapted to different purposes and audiences. A typical Report Writing format consists of the following elements:  

Elements in Report Writing

a) Title page : This is the first page of the Report that contains the title, the author’s name, the date, and any other relevant information. 

b) Table of contents : This is an optional page that lists the sections and subsections of the Report with their corresponding page numbers. 

c) Executive summary (or abstract) : This serves as a concise summary outlining the key points and discoveries within the Report. It should be written in a clear and concise manner and highlight the purpose, scope, methodology, results, analysis, conclusion, and recommendations of the Report. 

d) Introduction : This is the first section of the Report that introduces the topic, background, objectives, and scope of the Report. It should also provide a clear statement of the problem or research question that the Report aims to address. 

e) Methodology : This is the section that describes how the data or information was collected and analysed. It should explain the methods, tools, techniques, sources, and criteria used in the research or investigation. It should also mention any limitations or challenges encountered in the process. 

f) Findings/results : This is the section that presents the data or information obtained from the research or investigation. It should be organised in a logical and coherent manner, using headings, subheadings, tables, graphs, charts, and other visual aids to illustrate the key points and trends. 

g) Analysis and discussion : This is the section that interprets and evaluates the findings or results of the Report. It should explain what the data or information means, how it relates to the problem or research question, and what implications or conclusions can be drawn from it. It should also compare and contrast the findings or results with other relevant sources or literature. 

h) Conclusion : This is the final section of the Report that summarises the main points and findings of the Report. It should restate the purpose, objectives, and scope of the Report and provide a clear answer to the problem or research question. It should also highlight the main implications or contributions of the Report to the field or topic of interest. 

i) Recommendations : This is an optional section that provides suggestions or actions based on the findings or conclusions of the Report. It should be realistic, feasible, and specific and address any issues or gaps identified in the Report. 

j) References : This is a list of sources that were cited or consulted in the Report. It should follow a consistent citation style, such as APA, MLA, Harvard, etc. 

k) Appendices : These are additional materials that support or supplement the main content of the Report. They may include data tables, calculations, questionnaires, interview transcripts, etc. 

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Tips for effective Report Writing 

Here are some tips for effective Report Writing:  

Tips for effective Report Writing

a) Know your purpose and audience : Before you start writing, you should have a clear idea of why you are writing the Report and who will read it. This will help you decide what information to include, what tone and style to use, and how to structure and format your Report. 

b) Plan and research : You should plan your Report by outlining the main sections and sub-sections and identifying the key points and arguments you want to make. You should also research your topic thoroughly, using reliable and relevant sources and taking notes of the data and evidence you will use to support your claims. 

c) Write and edit : You should write your Report in a concise and clear manner, using simple and precise language and avoiding jargon and slang. You should also follow the Report Writing format that suits your purpose and audience and use headings, subheadings, bullet points, tables, graphs, charts, and other visual aids to organise and present your information. You should also edit your Report carefully, checking for spelling, grammar, punctuation, and formatting errors and ensuring that your Report is coherent and consistent. 

d) Use tools and software : You can use various tools and software to help you with your Report Writing process. For example, you can use Bing to search for information on your topic or to find examples of Reports written in different formats. You can write and edit your Report, using features such as grammar check, spell check, word count, citation manager, etc, in Google Docs or Microsoft Word. You can also use PowerPoint or Prezi to create and present your Report visually.

a) Purpose : Project Writing is usually done to demonstrate the student’s ability to apply their skills and knowledge to a specific problem or topic. Report Writing is usually done to present the results and findings of a research or investigation on a specific problem or topic. 

b) Format : Project Writing does not have a fixed format, but it may follow the structure of an essay, with an introduction, body, and conclusion. Report Writing has a fixed format, with a title page, table of contents, summary, introduction, methodology, findings/results, analysis/discussion, conclusion, recommendations, references, and appendices. 

c) Features : Project Writing is more creative and flexible than Report Writing. It may include personal opinions, reflections, or recommendations. Report Writing is more formal and objective than project writing. It should be based on reliable sources and data and avoid personal opinions or bias. 

d) Examples : Some examples of Project Writing are a business plan, a marketing campaign, a software development, a case study analysis, etc. Some examples of Report Writing are a Lab Report, a Market Research Report, a Scientific Report, a Feasibility Report, etc. 

Project Writing and Report Writing are different types of academic writing that require different skills and approaches. You should always check the requirements and expectations of your course and module handbooks, instructions from your lecturer, and your subject conventions before you start writing. 

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Conclusion 

Report Writing is a crucial skill that can open doors to various opportunities in your academic and professional life. By understanding What is Report Writing, the types of Reports, Report Writing formats, and following effective tips, you can become a proficient Report Writer. Moreover, recognising the differences between project writing, article writing, and Report Writing will help you choose the right approach for your communication needs. Finally, with the help of modern Report writing software, you can streamline the process and create impressive Reports that convey your message effectively.  

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short notes on report writing software

  • Periodic Reports: They are routine reports on a scheduled time(periodically). These reports are issued weekly, quarterly, or annually. For example, feedback.
  • Specific Reports: They are type of unscheduled report that may be requested by managers.
  • Define the problem.
  • Gather the necessary information.
  • Analyse the information.
  • Organize the information.
  • Write report.
  • One should highlight the important information- managers should not have to waste their time searching the information they need.
  • Report should be as simple as possible- should be in simple format, consistency of language should be maintained, free from jargon etc.
  • Backup detail should be available.
  • Graphic Form: Used when the information is not quantitative or an overview is needed, pictures can be used.
  • Tabular Form: Frequently used, which tabulates the production figures of one department.
  • Narrative Form: Used when the information is subjective and quantitative.
  • Prepare the report only when exceptions occur: These report printed only when employees work overtime, each entry on the report is an exception.
  • By showing variance from normal: Here the reports contain the details of the comparisons of the actual activity with the planned activity.
  • Grouping the exception together: The exceptions of special interest for the manager can be grouped and highlighted for quick attention.
  • Highlighting exception by maintaining a certain sequence: It is possible to sort report records into either in an ascending or descending sequence based on one or more key fields.
  • Providing a deeper insight.
  • Highlights the specific problem of a business.
  • Help adopt right marketing strategy.
  • Helps in decision making and problem solving.

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SAP Crystal Reports viewer

Open, view, explore, save, and share your reports without IT support, even while working offline, with our free viewer. 

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  • Capture essential information by saving customized report views
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SAP Crystal Reports, version for Visual Studio

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Embed interactive reports into Java applications for free with powerful design, data access, and integration features.

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What are the different paid licenses for SAP Crystal Reports?

  • SAP Crystal Reports 2020, (64-Bit) Named User License: This desktop on-premise product is sold on a Named User License basis; one unique license is required for each person using the software. That individual, as the Named User License holder, may install the software to any number of computers (including concurrently), any number of times for their exclusive use with a valid, nonexpiring license code; a Named User License cannot be shared with another individual.
  • SAP Crystal Reports 2016, (32-Bit) Named User License: This desktop on- premise product is sold on a Named User License basis; one unique license is required for each person using the software. That individual, as the Named User License holder, may install the software to any number of computers (including concurrently), any number of times for their exclusive use with a valid, nonexpiring license code; a Named User License cannot be shared with another individual.

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View a  summary comparison table  between SAP Crystal Reports 2020, SAP Crystal Server 2020 (user), and SAP Crystal Server 2020 (CS).

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View the end of mainstream Maintenance and Priority one Support dates on this  page .

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6 Best Report Writing Software in 2024

By Eva Williams 19 days ago, Apps and Software

what is report writer software

If you want to connect to data sources, collect info, and obtain insights in the shape of graphs and projections based on your data, then it sounds like you need the best report writing software you can get. Such software is ordinarily included in business intelligence suits and is fantastic at simplifying your decision-making responsibilities.

Top 6 Report Writing Software

  • Reportei - For social media reports
  • ProWorkflow - Gor graphical data reports
  • Hive - Interactive dashboards
  • Google Data Studio - Free and open source
  • Tableau - Easy implementation
  • Teamdeck - Powerful report builder

In this post, you’ll find a selection of the best report writing software options available, along with a breakdown of their most interesting features. Below, you’ll find both free and premium software so finding something fitting for your budget won’t be an issue.

1. Reportei - Our Choice

  • Generates digital marketing reports quickly
  • Exceptionally valuable for freelancers
  • Social media metrics
  • Report of Linkedin is poor

Verdict : Reporthai is a report creation software program that is specifically designed to be used in the healthcare industry. This means that if you have a medical company or other such business, you'll be able to take advantage of what Reporthai has to offer.

Of course, if you just want to produce quick and easy reports, you can do that with any software program, but the truth is that there are some situations where only report writing software can help you get the job done.

2. ProWorkflow

  • Easy to separate sub-tasks within projects
  • Dashboard is intuitive to use
  • Supports working on several projects
  • Some aspects are a bit underdeveloped

Verdict : ProWorkflow software will save you time and money on having to outsource such work to outside vendors. By learning about what is the best report writing software, you can get the software today for free or at very little cost.

A few examples of the types of data reports produced by ProWorkflow include: CRM sales reports, which are used to track your direct and indirect expenses. You will be able to know at what point your company broke the law and were in violation of some regulations. You may want to keep track of how much your customers are paying you on a regular basis.

  • Editable request forms
  • Great integration with tools
  • Very user-friendly interface
  • Not very easy to navigate

Verdict : Hive software can be used for all types of business purposes and it can help to give the company the chance to come up with accurate information without taking up too much time. It is going to allow you to get the most out of what you have when it comes to gathering and preparing information on clients and other aspects of the business. You don't need to download other accounting, reporting or invoicing software for small business , because Hive is multipurpose app.

Hive s able to allow you to create data reports in a matter of minutes. This type of software can be used to gather information that is used throughout the business world and will be able to prepare these data reports quickly and easily. These data reports can be created with the click of a mouse and this is a huge plus for anyone who needs to get a report out to a variety of people. To visualize data, you may also use AI-powered Attention Insight technology for creating eye-tracking heat maps of high accuracy.

4. Google Data Studio

  • Customization options
  • Unlimited data capabilities
  • Monitoring in style
  • Syncing with other data sources is limited

Verdict : Google Data Studio is one of the best of its kind in terms of Excel-like and report writing software. However, many report writers are having a tough time with Google Data Studio because it is not as easy to use as other excel-like programs. Many report writers would go over the top with its complicated interface in order for them to be able to fully utilize the power of the software.

However the truth is, when using the Google Data Studio, you would only need to have basic computer knowledge in order to be able to use the program properly. What's more, you would not have to worry about downloading and installing various software just to be able to get to your report writing software. By pairing this program with Whatagraph , you can amazingly expedite your work across different departments. The latter is an innovative and feature-rich platform for connecting, visualizing, and sharing marketing data in a quick way. However, if you need not a ChatGPT kind of "AI" tool, but do automate a part of the writing process for consultants, you can use a dedicated software like Pointerpro to speed up your workflow.

  • Quickly creates interactive visualizations
  • Excellent user interface
  • Mobile support
  • Strong in geospatial capabilities
  • No custom visual imports

Verdict : If you are into business or simply do an online business, you should know about Tableau report creation software. This is the most reliable and powerful data reports that can be easily used by everyone in the industry. With its help, you will be able to prepare accurate data reports for your clients, employees, business partners and others.

No matter what kind of information you want to give to them, you can make it in a short time using Tableau as accounting software for medium sized business .

6. Teamdeck

  • Over 10 years of experience
  • Understandable site search
  • Blog is regularly updated
  • Independent journalists in the team
  • Paid subscription

Verdict : Teamdeck offers users a variety of report templates for project management, human resources, finance, and operations teams. By using these templates, you can save time on building reports. Each template can be customized to suit your requirements. For instance, you can modify labels, include diagrams, and input custom formulas if you want.

Teamdeck comes with a top-notch report builder, using which you can quickly make personalized analytical dashboards. Besides, it is suitable for summarizing and presenting data using charts and tables with a focus on major areas. Additionally, you can input values, such as employee hourly rates, for conducting flexible and comprehensive calculations.

The program is available for free for a week. Once the trial period expires, you have to purchase a subscription for $1 / per month .

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Best free writing app of 2024

Bring your words to life with the best free writing apps

Person writing on a laptop

Best overall

Best for markup, best word alternative, best word processor, best for mac, best online.

  • How we test

The best free writing apps serve up more than just text tools - they also offer betters ways to manage and organize all your ideas, outlines, and projects. 

1. Best overall 2. Best for markup 3. Best Word alternative 4. Best word processor 5. Best for Mac 6. Best online 7. FAQs 8. How we test

Like the best free word processors , writing apps help you get your thoughts on the page without breaking the bank (or your train of thought). But we’ve also made sure they’ll make it easier to save, share, and sync all your documents and keep them safe, whether you need a desktop writing app for work, school, or play. 

If you struggle to stay focused, we’ve tested some of the best free writing apps come with distraction-free layouts or gamification challenges to keep you in the zone. We’ve also reviewed those built for professional document creation, with advanced business features such as speech-to-text transcription and online collaboration tools. 

Our picks cover the best apps for writing on the web, Windows, Mac, Android, and iOS - so you’re always ready whenever and wherever creativity strikes. 

literature and latte Scrivener 3

Scrivener: best writing software for authors Scrivener is packed with all the features a novelist needs, helping you track plot threads, store notes on characters and locations, structure your work and (most importantly) get some serious work done. It's not a free writing app like the tools below, but it's well worth the investment if your budget will allow it.

The best free writing app of 2024 in full:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. FocusWriter

Our expert review:

Specifications

Reasons to buy, reasons to avoid.

FocusWriter helps writers combat one of their biggest challenges: distractions. One of the best free writing software tools out there, it's specifically designed to let you just concentrate on your writing. 

The stripped-back interface is deliciously sparse - ideal for when you just need to get your head down and write - and not dissimilar to a moderately powerful version of Notepad, featuring support for TXT, basic, RTF, and ODT files. 

Even the toolbar is hidden until you actually need it. Just swoop your cursor to the top on the screen to reveal a barren menu, from basic formatting to themes and timers.

Features are light within the software, but FocusWriter isn’t made for heavy editing sessions. It’s designed to make the act of writing flow seamlessly onto the page. 

Elsewhere, the writing app boasts the ability to add themes and your own background images, which can help you stay motivated. 

The Daily Progress tool is a sweet extra, adding Duolingo-style gamification that lets you track your daily writing streak. For when it’s oh-so-easy to slip onto social media when you can’t find the perfect word, it’s a nice way to keep you within the app. 

Available for Windows, Linux, and macOS, the writing software also comes as a portable download, no installation required. So, you can pop it on a USB stick and plug it into any computer you’re working on. 

Read our full FocusWriter review .

  • ^ Back to the top

2. WriteMonkey

WriteMonkey is another piece of free writing software that cuts down on the clutter to deliver uninterrupted writing sessions. 

The free word processor, cleverly described as zenware, is unbelievably pared back compared to more traditional writing apps. 

There’s very little in the way of distracting ‘screen furniture’, which means you’re better positioned to concentrate on the writing process. And absolutely nothing else. 

But don’t let that stripped-back approach fool you. As one of the best free writing apps, WriteMonkey is still rich with the sort of core features that matter to writers. 

However, most options are hidden in a context menu (so you’ll need to right-click to view it). It also only supports TXT files, which may limit those looking to read, write, or edit across multiple formats. It is, at least, a portable download, letting you take it wherever you need.

If you’ve enjoyed Markdown, the simplified text-editing language that lets you format, annotate, classify, and link as you type, then great. WriteMonkey’s inner workings will instantly chime. 

First-timers should spend a little time with this free writing software, to uncover that intuitive simplicity. 

Read our full WriteMonkey review .

3. LibreOffice Writer

Writer, the open-source, free writing software, serves almost all general writing needs.

LibreOffice is a near-perfect example of free office software - a familiar, feature-rich take on the office suite. What the veteran software package lacks in Microsoft polish (its interface is undeniably old-fashioned, for starters), it makes up for in its price-point: free. For that, you get access to six tools: Calc, Impress, Draw, Base, Math, and Writer. 

Earning it a slot on our list of best free writing apps is the fact that LibreOffice Writer packs the full editing toolbox. 

This isn’t just a note-taking app for staving off distractions when you’re deep in the zone; it’s for when you’re in pure writer-mode. 

If you’re at all proficient with Microsoft Word, you won’t have any problems using the Writer software. Layouts and functions are almost identical, and there’s support for DOC and DOCX file types, making it efficient to switch out of the Microsoft garden.

This free writing app is ideal if you’re hunting for a tool that almost perfectly replicates the Word experience without the cost. 

Read our full LibreOffice review .

4. Microsoft Word

When it comes to word processors, Microsoft Word is probably the baseline against which all others are compared. It’s the one most of us use at school, home, and work. It’s familiar, comfortable - and it’s available free on the web and mobile devices. 

That may not be the best way to write your masterpiece (unless you’ve hooked up a Bluetooth keyboard). But it’s a great way to jot down ideas on-the-go. When we tested the browser-based version we found it could be a bit slow at first, and we were typing faster than the words appeared on screen. This settles down (mostly) after a minute or so. 

Microsoft’s free writing apps on Android and iPhone had no such issues. Using these was velvety smooth. We especially appreciated the option to switch between mobile view and desktop view, so we could gauge how the document would appear in full-screen. 

As with Google Docs, you’ll need to sign up with a Microsoft account. And, like Google, that also lets you use free versions of PowerPoint, Excel, and the like. While Word offers one of the best free writing app experiences, there’s no denying that the paid-for upgrade is superior, offering more tools, and a true desktop app. 

Read our full Microsoft Word review .

Author promises to make it easier to ‘think, write, and cite’. It’s a promise capably delivered, with a clean interface and bags of writing features designed to make it easy to go from first draft to final copy. 

If you're an Apple user in search of the best free writing apps on macOS, this one demands your attention. 

Concept Maps is one of the best features. It’s a great mind-mapping tool to visualize and lay down all your thoughts while they’re fresh in your head without constraint. You can worry about whipping them into shape later. 

Students and report writers will appreciate Author’s ‘fast citing’ tools - speeding up assignment-writing by correctly adding and formatting citations, references, and contents. 

A paid-for upgrade of the writing software that offers exporting options is available. However, unless you need automatic formatting on export, you can stick with the free version. 

6. Google Docs

Google Docs is a great free writing platform for any writer. It’s an extremely clean, quick word processor available in the browser, on desktop, and phone and tablet apps. So, you can take notes wherever inspiration strikes. 

Docs is more or less Google’s spin on Microsoft Word. The interface is a bit more simple than the professional office software - although it’s no less powerful. 

You’ll find heaps of writing tools, including a pretty accurate speech-to-text transcription tool (just enunciate and don’t talk too fast). Keyboard shortcuts are very well-supported. 

For best results, you’ll need an internet connection, though documents can be used offline. They’ll be synced, and in our experience, that happens swiftly behind the scenes. 

To take advantage of the free writing app, you’ll need a Google account, which may be a deal-breaker for some - but that also opens up the rest of the Google-stuff in the Google-sphere, such as Sheets, Slides, and . With a free account, you get 15GB of storage, which should be more than enough for word documents. A Google One subscription upgrades your storage space, amongst other things. 

Additionally, Google Docs is great if you want to collaborate with one or more other writers. Just be warned to stay in Google Docs for that, because exporting the data into Word or other writing applications can result formatting errors.

Read our full Google Docs review .

Best free writing app: FAQs

What's the difference between a writing app and an ai writer.

AI writers vs writing apps - what's the real difference?

Artificial intelligence is growing in a big way - and when it comes to writing, it's ChatGPT that's been snatching all the headlines of late, with its ability to generate short- and long-form content based on user prompts.

Generally, an AI writer will write your content for you, based on its current learning (although often without 'understanding' the context). A writing app simply lets you write your way, in your own voice. 

Some platforms, such as Canva , have even integrated AI into its Canva Docs and Canva PDF Editor services. However. its Magic Write tool acts as a writing assistant, serving up suggestions and ideas, leaving real writers to work their magic on the content. Though usually hiding in the back-end, you can also find AI integrated in other ways across other the best PDF editor apps (and even the best free PDF editor apps, too).

As always with AI-generated content, whether it's the written word or an artwork masterpiece, human involvement is usually necessary and always desirable. Even if you're using the best AI writers out there, editing and proofreading is essential to give the content accuracy and emotional resonance.

How to choose the best free writing app for you

When deciding which free writing app is best, start by figuring out what sort of writing you want to do. 

Do you need a handy tool for quick scribbles and jotting down ideas here and there, or are you using the writing software to write and edit an epic novel? Tools like FocusWriter and Write Monkey are great for getting thoughts on the page without friction.

It’s also worth considering if you need a writing app with a distraction-free design, so you can concentrate on what really matters to you. Again, FocusWriter performs admirably here, but as a result, you lose core typography and editing functions. Unlike LibreOffice, this isn’t the best Microsoft Office alternative if you need those tools. In that scenario, it may be worth considering looking at some of the best free office software , which includes MS Word-style apps, alongside other tools similar to Excel, PowerPoint, and so on. 

Access is an important factor when using your writing software. A tool like Scribus needs to be downloaded to your machine. Lightweight apps like FocusWriter, however, offer a portable download that can be downloaded to a USB and carried with you. 

Check what file formats your chosen writing app supports, too. While some let you create and edit the common DOC and DOCX files, others only allow TXT or RTF documents.

But most of all, it’s important to choose the best free writing app for your unique creative flow. 

How we test the best free writing apps

Testing the best free writing apps and software, we assess how easy it is to get your words down on the page with the least amount of friction. Portable writing apps rank high, because they let you use the program on whatever computer or laptop you’re using. 

We also look at performance for its intended audience. For distraction-free writing apps, do they really foster focus? For word processor-style software, does it offer good formatting and editing options? 

Most importantly, we expect to see free writing apps that are genuinely cost-free - no-one wants to stumble across hidden fees and charges in the contracts. 

We've listed the best laptops for writers .

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Steve Clark

Steve is TechRadar Pro’s B2B Editor for Creative & Hardware. He explores the apps and devices for individuals and organizations that thrive on design and innovation. A former journalist at Web User magazine, he's covered software and hardware news, reviews, features, and guides. He's previously worked on content for Microsoft, Sony, and countless SaaS & product design firms. Once upon a time, he wrote commercials and movie trailers. Relentless champion of the Oxford comma.

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Introducing the ISN Report Writer

RW Desktop

Report Writer on Desktop

Home Mobile

ISN Home on Mobile

RW Mobile

Report Writer on Mobile

Seamless experience.

The ISN Report Writer – built from the ground up to work with the ISN business tools you know and love.

Easy to Use

Works on most mobile phones, tablets, and laptops. Features voice commands and streamlined navigation. Add and edit photos and videos with ease. You can even use it in a crawlspace!

A true all-in-one solution

Say goodbye to multiple bills and piecemeal solutions. Now you can truly manage your entire home inspection business on the go from the device of your choice.

Make It Your Own

Deliver well-designed home inspection reports to your clients by using one of our many templates. Customize categories, lines, comments, and prompts to create a format that works for your business.

For One or More

The ISN Report Writer syncs your work across multiple inspectors at the same site, helping to keep every team member on track.

Wow Your Clients

Use the Report Writer to give your clients an interactive look into your findings, with easily embedded photos and videos that offer an inspector’s-eye view of every home. See sample reports: Inspection 1 and Inspection 2

Make Your Life Easier

Run your entire operation with one software solution, with fewer bills, less troubleshooting, more flexibility, and streamlined support.

We Still Play Nice

Don’t want to make the switch to the ISN Report Writer (yet)? No sweat! You can keep using the tools you’re comfortable with – but our team would love to show you the ropes. Just ask!

Want to try it?

Frequently asked questions, isn report writer faqs.

The ISN Report Writer is a modern report writer built from the ground up to work seamlessly with all the business management tools and features you know and love. The ISN Report Writer is accessible via the ISN mobile app as well as the ISN web experience.

Many inspectors have asked us over the years if we’d ever add a report writer to ISN. It’s your most-requested feature – and we’ve been listening! ISN was founded to help home inspection businesses thrive, and one of the best ways we can think of to do that is to make your job easier. With the ISN Report Writer, you can now literally manage your entire inspection business in a single solution.

Yes! You don’t have to use the ISN Report Writer in order to use ISN. We support other report writers, but if you choose to use ours, you’ll simplify your billing and have a single support team to help you troubleshoot if the need arises.

We’re committed to creating the best report-writing tool on the market, and we welcome feature requests, questions, or other inquiries from great home inspectors like you. Your feedback makes us better!

We can! Our team has developed pricing guides and can walk you through implementing some common pricing models our customers have used to offset home inspection software fees through their own invoices.

The ISN Report Writer is a fully integrated feature within ISN. As a result, it is included in your volume-based ISN fees.

Yes, you can! Accept onsite payments via credit card or ACH/e-checks through our partner, Guardian Financial. We also offer ISN FlexFund, a unique payment feature that gets you paid for the home inspection within one business day, while your client pays at closing. Guardian pays you up front, and takes care of accepting payment from the title company!

Got More Questions?

Talk to us, get your all-in-one home inspection software solution, try isn today.

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KKR says the average family office is allocating 52% of their portfolio towards alternatives

what is report writer software

Family offices are increasingly pivoting towards alternative investments, according to data collected by KKR and Henry McVey, chief investment officer of KKR’s balance sheet. 

KKR and McVey surveyed over 75 family office chief investment officers, who on average manage north of $3 billion in assets. If there’s one key stat from the report you need to know, it’s this: Family offices on average are allocating 52% of their portfolios to alternative investments right now, and that marks an increase of 200 basis points since 2020. 

What’s driving the ongoing push into alternative investments? The pursuit of alpha, yes. But family offices and private markets fund managers are often on the same timeline. 

“Family offices are comfortable making long-term investments, a segment to which alternatives cater,” McVey said in an email to Term Sheet. 

It’s no secret that fundraising is tough across the private markets right now—fundraising is a grueling endeavor, on average taking 22 months, up radically from the average nine-month fundraise we saw during COVID, Asante Capital managing director Laura Leyland told me. So, there’s the next logical question here—as they wade further into the private markets, what kinds of funds and managers are these LPs gravitating toward? 

On the growth and buyouts side, there’s been a rush to top names. To Leyland, this fundraising environment is a tale of two cities, where LPs gravitate to the “top-quartile established brand names.” 

However, emerging managers do have opportunities in this market, said Leyland. But you do have to have a track record—even if it’s short, if it’s luminous, that can go really far. Some newer managers can make waves with family offices if they’ve had a handful of “sexy exits,” as Leyland terms them—four to four and a half times plus is the standard she’s noticed. 

This tracks with what David Zhou, head of investor relations at Alchemist Accelerator, is seeing on the venture side—that emerging managers have a shot with family offices. Track record matters a lot in these cases, too. If you’re starting a new fund out of Andreessen Horowitz or Sequoia, those logos also open a lot of doors and, without it, you may have to work harder to get the attention of a family office LP, Zhou said. 

That said, family office CIOs still see private equity as a surer bet right now.

“They allocated more to VC in recent years and as a result, they face some vintage risk,” KKR’s McVey told me via email. “CIOs now seem more focused on private equity relative to venture capital because they are now focused on not only return on capital but also return of capital.” 

(The emphasis is mine.)

But the overarching trend of family offices increasingly leaning into the private markets does mean there are long-term green shoots for VCs looking to match with family office LPs.

“In my conversations with family offices, anecdotally a lot of them have been allocating more to venture as an asset class,” Zhou told me. “The ‘private equity’ bucket is getting bigger for LPs—buyouts, growth stage, venture. That means some family offices are moving into double-digit territory in terms of allocation to venture.” 

See you tomorrow,

Allie Garfinkle Twitter: @agarfinks Email: [email protected] Submit a deal for the Term Sheet newsletter here .

Joe Abrams curated the deals section of today’s newsletter.

VENTURE DEALS

- Latigo Biotherapeutics , a Thousand Oaks, Calif.-based developer of non-opioid pain medications, raised $135 million in Series A funding. Westlake Village BioPartners , 5AM Ventures , and Foresite Capital led the round and were joined by Corner Ventures .

- Bold , a Bogotá, Colombia-based provider of electronic payment solutions for small businesses in Colombia, raised $50 million in Series C funding. General Atlantic led the round and was joined by International Finance Corporation and existing investors InQLab and Amador .

- Hippo Harvest , a San Francisco, Calif.-based developer of sustainable greenhouse technology and grower of fresh produce, raised $21 million Series B funding. Standard Investments led the round and was joined by Congruent Ventures , Amazon’s Climate Pledge Fund , Hawthorne Food Ventures , and Energy Impact Partners .

- Overworld , a remote-based video game studio, raised $10 million in seed funding. Hashed , The Spartan Group , Sanctor Capital , and Galaxy Interactive led the round and was joined by Hashkey , Big Brain Holdings , and Foresight Ventures . 

- FlowFi , a Los Angeles, Calif.-based technology and data platform for businesses with a marketplace of finance experts, raised $9 million in seed funding. Blumberg Capital led the round and was joined by Parade Ventures , Precursor Ventures , Special Ventures , 14 Peaks Capital , and Cooley LLP .

- Rogo , a New York City-based generative AI platform designed for investment banks and other financial institutions, raised $7 million in seed funding. AlleyCorp led the round and was joined by Company Ventures , BoxGroup , and ScOp Ventures . 

- RapidClaims , a New York City-based provider of AI-powered medical claim automation software, raised $3.1 million in seed funding. Together Fund led the round and was joined by Better Capital , Neon Fund , Peercheque , DeVC , and others. 

- Spacegoods , a London, U.K.-based wellness brand and provider of nootropics and functional mushrooms, raised £2.5 million ($3.1 million) in seed funding. Five Seasons Ventures led the round and was joined by Redrice Ventures , Slingshot Ventures , and G-FUND . 

- Merit Medicine , an Austin, Texas-based provider of AI-powered technology designed to predict increases in medical costs and health insurance claims for employers, raised $2 million in seed funding from LiveOak Ventures .

- Amazec Photonics , an Oudkarspel, The Netherlands-based developer of cardiovascular monitoring tools, raised €1.5 million ($1.6 million) in seed funding. PhotonDelta led the round and was joined by others. 

PRIVATE EQUITY

- Armis , backed by One Equity Partners , agreed to acquire CTCI , a Portland, Ore.-based provider of software designed to provide advanced warnings of cybersecurity attacks. Financial terms were not disclosed.

- Perforce Software , backed by Francisco Partners and Clearlake Capital Group , agreed to acquire Delphix , a Redwood City, Calif.-based provider of data management software designed to automate data security and perform other functions. Financial terms were not disclosed. 

- Expro (NYS: XPRO) agreed to acquire Cortrax , an Aberdeen, U.K.-based drilling technology company, from Buckthorn Partners for $210 million.

FUNDS + FUNDS OF FUNDS

- Accolade Partners , a Washington, D.C.-based fund of funds, raised $505 million for its ninth fund focused on venture and PE growth funds, $400 million for its third fund focused on only PE growth, and $131 million for its first fund focused only on venture capital. 

- CORE Industrial Partners , a Chicago, Ill.-based private equity firm, raised $685 million for its third fund focused on manufacturing and industrial technology companies and its first fund focused on the industrial services sector.

This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers in venture capital and private equity. Sign up for free.

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