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Posted on Feb 19, 2020

How to Market Your Book in 8 Simple Steps

It’s an undeniable truth that if you want to be an author these days, you need to know how to market a book. It’s also true that marketing is one of the tasks that will stress authors out the most.

We’ve talked before about the many ways you can go about marketing your book , but today we’re going to break down what exactly book marketing is — and what really drives its success. At its core, marketing a book is about communicating why people should want to buy your product, and giving them an easy way to do so. Put that way, it doesn’t sound so scary, does it? But, as with anything else, the complexity is in the details.

First, we recommend you to pair this post with a free copy of Reedsy's How to Market a Book . Written by Reedsy co-founder Ricardo Fayet, it's a complete breakdown of everything you need to know about book marketing to successfully grow an audience, sell more books, and build a lasting self-publishing career.

And if you first want make sure that you have the basics down, that's what this post is for! Here's how to market a book in 8 simple steps.

1. Start by understanding your market

2. pick the right target audience for book marketing, 3. create a platform on social media, 4. build visibility on amazon, 5. get book reviews , 6. learn book promotion tactics that increase sales, 7. leverage your readers for success, 8. hire a professional book marketer.

Of course, your writing is your passion project, but by listing your book for sale, you’re also turning it into a product. And while the writing can be as artistic as you like, you’re going to need to focus on the business side as well if you want to reach your audience.

To that end, before you even start writing your book, you should make sure you concretely know what kind of book you want to write, and more importantly: who will want to read it? The answers to these two questions will inform everything about your marketing strategies.

Let’s start with how you can ensure you’re properly acquainted with your chosen genre(s).

Research genres

Take a minute to browse Amazon as a reader. What kinds of books are selling best in the genres you’re interested in? What do they have in common, not just in content, but in their covers, titles, and book descriptions — and what do they avoid? Is there a niche genre that interests you, that would allow you to gain greater visibility than if you were going against the biggest bestsellers?

And if you’re writing nonfiction, make sure to get a sense of not only the kind of titles you’ll be competing with, but also the content they’re providing. What are their opinions, and how much detail do they go into? How are the books generally organized — are they workbooks, self-help, or in-depth analyses? Write all your observations down, so that you can refer back to them later.

Our own advertising whiz (and Reedsy co-founder) Ricardo Fayet has released a whole book on marketing for authors. Download your free copy of How to Market a Book to get all his advice on making your book a sales success!

Research readers

Once you have a sense of what you’d like to write about, it’s time to focus on who reads those genres. Consider the demographics of their average reader: what kind of income level do they have, how quickly do they read books, and what are some of their other common interests?

By doing this, you’re going to start to construct what’s called a “reader avatar” — a stand-in personality that you can refer to when making all your future marketing decisions. Then, whenever you decide to try something new, ask yourself what would be the best way to reach that person. After all, the best marketing strategy is specific; trying to market everyone will mean that you’ll reach no one .

We have a whole course on exactly how to build and use a reader avatar, so sign up for that below if you’d like to know more.

Free course: Finding your target readers

Identify your target readers, find out where they 'live', and get them to buy your book. Get started now.

Now that you know what your target readers look like, you’re going to need to deliver a quality product that matches — or better yet, exceeds — their expectations. And when it comes to marketing a book, the first step is, of course…

Write a book that speaks to your audience

Remember that market research you just did? It’s time to put it to work. Every genre and category, whether it’s fiction or nonfiction, is going to have its own rules about what sells best and what readers prefer. Look back at your research notes, and ask yourself if you’ve matched the bestsellers in your field when it comes to:

If there’s anything that’s lacking, now’s the time to shore it up! And if you’re ever not sure whether your work’s on-target, a developmental editor with a background in your genre will be able to assess your marketability and steer you back in the right direction.

Make it pretty

Let’s be honest, people will judge your book by its cover. As such, your cover is one of the most important parts of your marketing package: it will appear everywhere, from Amazon search results, to the ads you buy, to banners that announce your author visits.

A good cover is no simple matter: it needs to be eye-catching, readable at small sizes, and correctly convey a sense of what kind of book is inside. Every genre has its own cover conventions, and matching the feel of the bestsellers in terms of colors, fonts, and overall trends (are they illustrated, do they feature people’s faces, are they stark and simple?) is an easy way to signal to readers that your book will give them what they’re looking for.

That’s a lot to handle, but luckily you don’t need to do it alone if you don’t want to. There are plenty of book cover designers out there to choose from who have spent years perfecting their craft and studying the markets, and who work in a wide range of budgets.

And don't forget about your book's interior! There's a simple answer for that one: the Reedsy Book Editor , a free tool that makes it easy to turn your manuscript into a polished, professional file ready for either ebook or print distribution.

Give your book the help it deserves

The best editors, designers, and book marketers are on Reedsy. Sign up for free and meet them.

Learn how Reedsy can help you craft a beautiful book.

There’s no getting around it: the world is digital. To have any kind of visibility, you’re going to need a solid internet presence — and there really is no such thing as “too early” to start building it. Here are a few ways for you to get the ball rolling:

Build your author website

To set yourself up for success, the first thing you should do is establish your own author website. This will act as the central source for all things you , allowing you to easily direct people to all your books, your social media accounts, your mailing list, and more. Make sure you keep the design clean and easy to navigate — the point is to make it easy for people to find exactly what they’re looking for, namely: your books. And keep it up to date! Too often, writers neglect their site when they release new titles, resulting in out-dated book lists, and thus, frustrated fans.

Larn more about how to set up a successful author website .

Set up a mailing list

We truly cannot stress the importance of a mailing list enough. Mailing lists are the number one way to grow and reach your fanbase — yes, even in today’s social-media-saturated world — and neglecting to learn how to use it effectively will only lose you sales. Be sure to set up and nurture your list right from the start. And if you’re ever unsure how best to go about that, our free course will walk you through all you need to know.

Create a reader magnet

Once you have the mailing list, the trick, of course, is convincing people to sign up for it. Which is where reader magnets come in handy.

A reader magnet is something you offer for free to new subscribers. It can be anything from a short story, to a workbook, to a checklist, to a whole book — though it should always be something that ties into the books that you’re trying to sell (for example, a prequel novella to your main series). This lets new readers get a taste of the kind of content you’re offering while rewarding existing fans for their loyalty to you and your work. Reader magnets are the most effective way to grow a mailing list, so be sure to have one ready as soon as you start asking for sign-ups!

FREE COURSE

How to Build Your Author Mailing List

Learn how to connect with your audience and sell more books with email.

Amazon is a kingpin in the publishing world. Even if you decide to 'sell wide' and build up your presence across multiple retailers, you'll still be making most of your sales through Amazon. Learn how to use it well and climb the ranks to the right level of visibility, and Amazon will even take over part of your marketing efforts for you (for free!) by automatically suggesting your books to readers in your genre. Interested? Here are a few points you want to keep in mind to maximize your Amazon marketing power .

Build your book page

A strong book page is the cornerstone of your Amazon sales strategy, as this is the time when readers will decide if they’re going to follow through and actually buy your book. To make sure you really capture their interest, you’ll need to optimize your page. This means starting with a book description that will hook readers with a catchy premise, a conflict, or a character they’ll fall in love with; or, for nonfiction, by showcasing your expertise or the burning questions that your book will answer.

You’ll also want to pay careful attention to your categories and keywords to really zero-in on your target readers. The key is to find categories and keywords that are both true to your book, as well as being in the “sweet spot”: not so obscure that nobody is looking for books in them, but not so big that you’re drowned out by all the New York Times bestsellers. After all, you’ll have a far easier time convincing people to buy your book if you draw in the kind of readers who are already looking for what you’ve written.

You can learn more about what it’s like to set up your book page, and how to select the right keywords and categories in our guide to Kindle Direct Publishing .

Consider KDP Select

One important factor all authors must take into account is whether or not they want to participate in Amazon’s KDP Select program. KDP Select offers self-published authors many benefits, including participation in Kindle Unlimited and the ability to easily run price promotions, but it does require a 90-day exclusivity period with Amazon. Our post on the subject breaks down the pros and cons in more detail. Even if you don’t end up enrolling, it’s still an important marketing opportunity that should be carefully considered.

Customize your Amazon Author page

And don’t forget to optimize your Amazon Author Central page. After all, since you’re going to be driving lots of traffic to your book page, you might as well capture some of that interest for yourself as an author and your future work. Include an incentive in your author bio, and you may even be able to build your mailing list straight from Amazon.

FREE RESOURCE

Reedsy’s Book Marketing Checklist

Tick all the boxes, from ads to networking to social media and beyond.

Set up pre-orders for a powerful launch

Did you know that the success of a book is typically determined within the first 30 days of its launch? To make sure you start off strong, you’re going to need to start marketing well before the release date. And since you’re already promoting your book, why not take advantage of that early interest and turn it directly into sales?

Pre-orders allow you to climb the sales rank early, propelling you up the charts before you’ve even started. Plus, it’s a chance to adjust your categories, keywords, and book description before launch day, allowing you to find precisely what works. With all this combined, your book is much more likely to have the start — and success — it deserves.

Now that you’re getting some early visibility, it’s time to talk about how to keep that going and really maximize your launch.

Did you know that a book marketing professional can supercharge your sales by 200%? Take our 1-minute quiz to find out exactly which marketing service YOUR book needs to be a bestseller.

Which marketing service do you need to sell more books?

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By this point, you've got a product that matches the market, and you've set up avenues where people can buy your book and connect with you. Early hype is great, but don’t think you can rest yet! Now it’s time to get out there and really make a name for yourself.

Network with other authors

The first people you can start reaching out to are your greatest allies of all: other writers. Far from being your competition, these people will often become your greatest champions. After all, they know what it’s like, and can offer support and encouragement, as well as become trusted business partners. Newsletter swaps — that is, each of you promoting the other’s sale or new release in your own newsletters — are a great way for both authors to gain exposure with new audiences. Or join together with multiple authors, and you can run a shared sale where each of you put a book on discount (or even available for free), and all promote the whole event at once!

Start up conversations through social media and in-person conferences and events — you never know what kind of critique groups , friends, and useful connections you’ll make in the writing community .

Start landing those reviews — the sooner, the better

Let’s face it, a book with little or no reviews will never be a bestseller, no matter how good it is. Getting customer reviews early is crucial to the success of your book. To that end, you’ll want to focus on two things: getting early copies into the hands of readers, and encouraging your first batch of readers to leave reviews.

In both cases, your mailing list will be essential (see why we stress the importance of it so much?). Reach out to your readers to see if anyone is interested in receiving an Advanced Reader Copy, and encourage them to give you an honest review on release day. Then, once your book is out in the world, remind your readers again of the power that they have to help make this book a success — just by leaving a simple, one-line review on Amazon.

The Guide to Getting Book Reviews

Learn to pitch your book to potential reviewers with our handy checklist.

Try new things

There are tons of ways to gain visibility for your book. In fact, we have a whole list of them . The important thing with marketing is to stay flexible and open-minded. Experiment with different tactics; keep what works, and discard what doesn’t quite land for you. And if you ever need a little help, take some courses , or reach out and contact the pros directly. The marketers available at Reedsy are always happy to offer their advice.

The old adage is true: you have to spend money to make money. The days where you could just put your book on Amazon, sit back, and wait for the sales to pour in without an advertising campaign are long gone. Thankfully, there are lots of different advertising options available to authors, but you’ll need to familiarize yourself with them so you know what works — and what doesn’t.

Advertise on Amazon and Facebook

The first things you’re going to want to know how to use are Amazon and Facebook ads. Amazon ads display on both the product page of other books, as well as in the search results when people are browsing. They’re a powerful way to reach people who are already looking to spend money on books, and using them correctly can really boost your sales.

Facebook ads, meanwhile, appear on, well, Facebook. They can be used to sell your book directly, but they’re also a powerful way to advertise your mailing list’s reader magnet to gain more subscribers. Or you can run multiple ads at once, targeting different users, to see what works best for your books.

Reedsy has free courses on both of these powerful advertising venues, so be sure to sign up for your first one today.

Facebook Ads for Authors

In 10 days, learn to boost book sales with targeted Facebook ads.

Put your books on sale

The other advertising tactic all authors should know is how to run a successful price promotion . By putting your books on sale and running ads through book promotion services such as Bookbub , you’re able to dramatically raise your sales rank on Amazon and increase visibility, which in turn will drive full-price sales and Kindle Unlimited page reads even after your promotion is over! This is especially effective if you “stack” your promotional efforts — advertising across multiple promo services during the length of your sale to create a powerful advertising punch.

Once you’ve started getting fans, it’s time to build on that. Word of mouth is an enormously powerful marketing tool, and a great way to get people enthusiastic enough to share your book with others is to simply be open and available to your readers.

Engage with your audience

There are endless ways to engage with your readers, and the ones that will work best for you will depend on where you build most of your following. For example, are you primarily on Facebook? Start a private Facebook group for your fans to chat. Do you read a lot of indie books? Your Reedsy Discovery feed is a great place to post polls and updates that your readers can respond to. Maybe you focus mainly on building a robust mailing list? End each newsletter with a question that invites reader feedback.

The important thing is to provide them with opportunities to interact, not just with you but with each other as well. The more your readers feel connected, like part of a community, the more they’ll share their enthusiasm with others.

Form street teams

Your most dedicated fans may even be interested in joining your street team . A street team is a group of readers who provide early feedback, leave honest reviews of your new releases, and generally help raise awareness about you and your books. They’re some of your most valuable assets as an author — treat them well, and they may even have your back for years to come.

Just because you get some early success, don’t think you can sit back and rest on your laurels. Success drives further success, but only if you work at it. The best marketers stay up to date on all the latest strategies coming onto the scene and aren’t afraid to experiment, which is why we send out weekly newsletters specifically focused on all the best marketing techniques.

Want a new marketing tip every week?

Enter your email below and check the box for 'Book marketing: get one new marketing idea every week' where it asks what you'd like to learn more about.

But beyond just keeping informed, there are a few last approaches you should be focusing on, to truly maximize and scale your efforts.

Expand your horizons with a series or universe

Here’s a secret: it takes about the same amount of marketing effort to drive sales of a standalone title as it does the first book in a series — but only the first in a series will get you follow-through to books 2, 3, and beyond.

What this means is that if you really want to harness the power of your marketing, you’ll want to seriously look into growing that one book into a series , or even an expanded universe. It’s simple math — if you sell just one book at $3.99, you’re only making $2.79 after Amazon’s cut. But if you hook a reader and they follow through to purchase all five books in your series, now you’ve made $13.96. Scale that up by 1,000 readers, and suddenly you’re looking at almost $14,000! By comparison, a standalone with the same amount of marketing, sold to a thousand readers, will earn you less than $3,000.

And yes, not every reader is guaranteed to buy all the books in your series. But if you’re going to publish ten books anyway, wouldn’t you rather those ten books helped sell each other, rather than having to market ten individual titles from scratch every time? Series are one of the easiest ways to scale your efforts, as they allow you to condense your marketing strategy, freeing up more of your time to write still more books. And the more books you write, the more books you have to sell, and the more you can earn.

Assemble a team of professionals

Keep it up, and eventually, if all goes well, you may even find yourself too successful — with more marketing work to do, and not enough time to do it. Which, if you think about it, isn’t a bad problem to have at all! But if that’s the case, you can easily outsource some of your work to a marketing professional. Marketers can help you brainstorm how to take your business to the next level and lay out exactly what steps you’ll need to take to get there. Meanwhile, a good publicist will spread the word by getting you and your books featured on bigger media outlets and help you craft your “message” to better sell yourself and your work. With hard work and the right people on your team, there’s no reason to think you won’t be able to achieve your dreams. Good luck!

What are the most important tools in your marketing toolbox? Do you have any sure-fire tips to boost your sales rank? Let us know in the comments!

11/05/2020 – 16:16

As a systems oriented, process-oriented person this break down was the most helpful content I've read on the internet in the last 30-days. You now have a new follower for your blog.

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14 Essential Book Marketing Ideas for Every Author

BY Charity Jerop | Nov 25, 2020 | Marketing , Reviews

Book marketing … some authors shudder at the concept, and reasonably so.

Marketing your book can be terrifying, especially if it pulls you out of your comfort zone and into uncharted territory.

You’ve just written a book and courageously shared your words for all the world to see. That in itself is a fear many don’t conquer!

And now, you’re on to the next big challenge. How do you get your published book into the hands of readers amidst the ever-growing sea of competition?

Fact: Your book marketing plan will make or break your book’s success.

No matter what your end goal is for your book – to build a writing career, grow a business, or impact thousands of lives – the consensus is clear: Effective book marketing is key to your book’s success.

Otherwise, your book, along with hundreds of others, will be lost at sea – never to be discovered by the readers you want to reach.

If you've already published your book, you can start implementing these marketing ideas now.

And if you haven't yet published, you can start working these ideas into your book launch plan.

Do you know what you need to have a successful book launch?

Let’s avoid that by covering powerful book marketing ideas and techniques that every author should be incorporating into their book marketing plan.

Here are the top book marketing ideas to promote your book:

What is book marketing?

Book marketing is the process of promoting, selling, and increasing awareness about your book. It involves promotion techniques , advertising strategies , and outreach.

What is a book marketing plan?

A book marketing plan relies on differentiated, specific strategies to get your book into the hands of your target audience (this is who you wrote your book for!).

Effectively marketing your book will ensure your book reaches the right readers (those you can help the most), promotes your author name, and allows you to grow your platform .

Book Marketing vs Book Promotion

The terms book marketing and book promotion essentially refer to the same concept, and the phrases are often used interchangeably.

Book marketing should be viewed as the “big picture” and can include an overall plan with specific strategies and tactics. Book promotion is what fits under the big picture, and it can be defined as the specific tactics that fall under the overall book marketing plan.

What does a book marketer do?

A book marketer carries out activities intended to get books into the hands of the right readers. You can market your own work as an author or hire specialist book marketers to act on your behalf.

Why is book marketing important?

You wrote and published a book , and crickets . That’s the trap many authors fall into.

Don’t think that your work ends as a published author once you’ve published the book. Some would argue that’s when the real work begins. But let’s be honest, the entire publishing process can be tricky to navigate – book marketing included.

The importance of book marketing lies in being proactive in gaining new readership and selling more books.

To avoid releasing your book into an audience that’s not listening because they don’t know your book exists, it’s crucial to devise a solid book marketing plan.

Reasons book marketing is important for every author:

When is the best time to launch a book marketing plan?

The biggest mistake many authors make is to think a book marketing plan only needs to cover the initial book launch , right after the book is published.

In reality, a book marketing plan is most successful when it’s evergreened – or, continuously happening before, during, and way after the book has been published.

While this sounds like a lot of work, you’ll find that there are a ton of book marketing ideas that help you automate your book writing plan.

When should you start marketing your book?

You need to learn how to market your book and devise a strategy early on in your book writing journey.

#1 – Pre-launch book promotion

Start marketing your book a year or more prior to publishing . This tactic will enable you to establish a solid fan base and gain authority.

Ideally, this is the best time to create your author website and grow your email list by creating valuable content for your readers.

Also, create and optimize your social media profiles, and grow your followers and email list (we’ll cover more on this later).

It will make marketing your book during your launch a breeze.

#2 – During launch book promotion

The launching period is the peak time to market your book. As a self-published author , you should launch your book at the ideal moment – when the book topic is trending.

The key is to do your research and find the optimal time to launch based on your book’s topic.

An example: If you're writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money.

#3 – Post launch book promotion

Don't stop book buzzing simply because you've launched it and you have a sizeable readership.

Keep marketing your book and grow as an author . Continue building your readership base. It will make it easier to sell your other books, especially if you are writing a series .

You can market your book after launching through your email list, attending book forums , interviews, and speaking in book-related events and discussion forums.

Book Marketing Ideas

Book marketing isn’t rocket science, so try not to feel intimidated if you’re not familiar with marketing as a whole.

When it comes to your book, you’re passionate about what you wrote, and the message you are sharing. Let that passion fuel your motivation to effectively promote your book so that you can impact more lives and grow your reach.

Let's look at the book marketing ideas you can leverage and use to increase both readership and book sales.

1 – Create an author website

In our digital age, a website is like real estate. You need a web presence to promote your book, especially if you are a self-published author.

An author website is a powerful platform dedicated to your books that YOU own (not Amazon or a traditional publisher ).

The ideal time to create an author website is during the pre-launch period. The time you're still writing your manuscript.

Find a web designer to help you set up a website if you want it done quickly and professionally. Create essential pages on your site like the contact page , about page , blog , book(s) page etc.

Here is some inspiration from author websites:

Bestselling indie author Scott Allan has a clean website that serves as a hub for all of his books. He mainly writes nonfiction, and his website theme goes well with his genre.

Examples Of An Author Website For Marketing

USA Today bestselling author Julie James has an on-brand website and blog that features her book, and also has her own promotion tab in the site’s menu. Smart!

To throw in a traditionally published author into the mix, the author website of Nora Roberts is set up with an online shopping component. Readers can click directly on her “Shop” menu link to view and purchase her novels.

Related: How to Write a Novel

Dean Koontz has a website that fits the mood of his books. As a suspense thriller novelist, his website background is dark with contrasting color text, which evokes a sense of mystery and looks well with his book cover designs.

How Dean Koontz Markets To Fans On His Website

Another superb example of a branded author website, Elizabeth Gilbert’s site layout is straightforward and clean. Her recent books are featured, along with buttons to each platform where the book is sold.

Screenshot Of How Elizabeth Gilbert'S Website Is Used For Book Marketing

Meredith Wild is another example of an indie author with a stellar website. Her homepage is interactive, featuring a carousel of her published books and a book promotion banner to increase awareness of her pre-releases.

Now that you have a good idea of what an author website should look like, you might be wondering…

How do you promote your book on an author website?

Here’s how to promote your book with your author website:

2 – Social Media Book Marketing

Social media is another powerful tool to market your self-published or traditionally published book. If used correctly, you can attract readers and triple your book sales.

How do I promote my book on social media?

Don't worry if you don't have followers at the beginning – everyone has to start somewhere. And with the rise of social media platforms and presence, the time is now to get started with your book marketing endeavors.

There are plenty of social media platforms to promote your book on, but we’ll give a quick overview of the most widely used ones.

3 – Book Promotion Sites

Book promotion sites are also another excellent way to promote your self-published book.

There are both paid and free book promotion sites at your disposal. These sites, depending on their terms and conditions, will help you get more exposure by putting your book in front of thousands of visitors on their website.

Popular book promotion sites are:

4 – Podcast Book Marketing

Another excellent way to promote your book is through a podcast. Podcasts are a recent digital channel, but they’ve really taken off in the past five years and they aren’t going away anytime soon.

Think of podcasts are like radio station channels, in a way. They are digital audio files available online to be downloaded or streamed through a computer and mobile device. Common podcast platforms are iTunes and Spotify.

There are two ways to use podcast marketing for your book promotion.

First, you can start your own podcast with relatively low start-up costs. You can make your podcast around a topic related to your book, or industry expertise. The topics for podcasting are endless!

Second, you can join other podcasts as a guest speaker to raise awareness about your book. Find other established podcast speakers and offer to be featured on an episode .

Of course, you can combine the best of both worlds and fully leverage your book promotion reach via podcasts by speaking on other podcasts, AND inviting other authors and experts to speak on your own podcast.

5 – Guest Writing Opportunities

Since you have an author website, you may want to consider guest posting on other websites and media outlets.

Not only will you be sharing valuable information, but you can also build credibility and reach new readers by leveraging the website’s audience .

On most sites, when you guest write you’ll be able to provide a link to your website or book.

Then, you can ask your article on your own platforms, and use the website brand to increase your social proof, such as “As seen on…”

6 – Amazon Author Page Optimization

Your author page on Amazon Author Central matters if you are self-publishing on KDP . Amazon a has a huge customer base and global audience, so if a reader stumbles across your book on the platform, you should have a well-optimized Author Page to keep them interested and promote your other books.

There are certain tweaks you can make to your Author Page that optimizes it for success.

Tips for optimizing your Amazon Author Page:

7 – Wide Distribution

Consider global distribution platforms to have your book available on a variety of retail platforms.

Related: Self-Publishing Companies

If you publish on Amazon, consider the book promotional tools and programs available there, such as Kindle Unlimited and KDP Select.

You can also research publishing with IngramSpark , which offers wide distribution as well.

However, if you’re a first-time author, we recommend sticking with Amazon KDP initially, then expanding after you’ve published.

8 – Public Relations for Book Promotion

Public relations, or PR, is used by many authors during the launch stage of their published book.

It’s a strategy to build public awareness of your brand by leveraging media outlets and news sites through the use of things like interviews , speaking gigs, press kits, press releases, charity campaigns, volunteer opportunities, and more.

Some specific public relations strategies you can to market your book are:

9 – Book Promotion Contests

We covered this idea in the social media section, but it’s worth repeating here because your contest doesn’t only have to be on Facebook or Instagram, although that’s generally where contests perform best.

Book promotion contests are incredibly effective, and encourage virality, amongst readers. You can run this promo on your website and blast it on your social media accounts. You can also host a giveaway on Goodreads , which has a huge platform of avid readers.

Encourage your audience to share your book, and subscribe to your email list to be eligible for the contest. This will not only build traction for you contest campaign, but it will also grow your email list !

10 – Book Marketing with Paid Ads

Targeted advertising can also boost the publicity of your book when done right. While it can be a scary concept, especially for first-time authors, there are several resources to help you learn how to market your book with paid advertisements.

If you have the budget, run paid advertisements on Facebook and target an audience that has characteristics of your ideal reader. You can also use sites like BookBub to market your book .

Related: BookBub Review For Authors

Invest in a self-publishing course that teaches you how to effectively launch paid ads for your book, or hire a professional if you have the resources.

11 – Marketing with Book Trailers

A book trailer was coined from the term movie trailer. And just like the movie trailer, it gives your audience a glimpse of the content of your book.

It is one of the best marketing tools for authors. Use book trailers to hook your readers by sharing a captivating trailer with an epic call to action .

You can include your website link or a link to your book on Amazon .

12 – Limited-Time Discounts

You can sell your book at a discounted price during your book’s launch period and have it run on that price for some time.

This technique will help you get reviews and more readers. You can increase the cost of the book later after gaining reviews.

13 – Live Streaming Book Marketing

Live streaming is another popular channel for building your online strategy. The two main book marketing ideas when it comes to live streaming are webinars and live streaming on social media platforms .

Webinars are online workshops or seminars where people meet virtually to discuss, or learn, a particular topic. It’s a powerful way to connect with your audience virtually. You can hold webinars and discuss issues related to your book or attend other relevant webinars and contribute if time allows.

You can host your webinars on Hangouts, Zoom, Facebook Live, Youtube Live, Go to Webinar, Skype, WebinarJam and Blackboard Collaborates. Depending on your topic, it may not make sense to invest in a webinar program unless you specifically plan to use webinars continuously, so opt for a free webinar program instead.

Social media platforms now have live streaming features , and those are especially fun! While webinars are usually reserved for a learning or discussion session, there’s more flexibility with social media live streaming.

For example, you can do a “Day in the Life” live streaming on your social media platform, or even virtual “Meet & Greets.”

14 – Book Discussion Forums

Chances are, your readers hang out on discussion forums within your genre or niche. Join these forums and contribute.

It can be time consuming, but it’s worth it if you’re able to read a handful of new, engaged readers.

It will also help you establish authority online, especially if you offer specific, valuable insight and expertise on your topic.

Some discussion forums are Reddit , Online Book Club forum , Quora , and Facebook groups .

How do I get my book noticed?

There are tons of book marketing and promotion ideas to start conversations around your book.

We’ve covered the essential ways on how to market your book, but the real rewards will come when you start implementing them and seeing what works for you.

Part of the difficulty with marketing is that what works for another author, may not necessarily work for your genre.

That’s where research comes in! Start researching similar authors in your niche and learn from what they are doing well.

Pretty soon, you’ll have a good idea of what kinds of tactics to approach for your own book promotion. And, you’ll be able to creatively implement new techniques!

What are your favorite book marketing strategies?

Charity Jerop

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How to Market a Book: 15 Proven Book Marketing Strategies

By c.s. lakin.

If you have just finished your book—or are in the process of finishing it — I have some bad news for you…

Writing your book is the easy part.

Because here’s what comes next:

These are just a few essential things that will determine your book’s success. These are also the things that make most writers cringe.

I mean, you write books because you love to write, right?

But without following through with marketing, selling, and advertising, your book won’t be discovered .

You may be saying, “I’m no good at marketing or sales. I’m a writer! I don’t know how to market a book.”

I hear you.

But the reality is, no matter how good your book may be, you’ll never achieve your goals unless you take these all-important next steps seriously.

The good news is, marketing doesn’t have to be as scary as you might imagine.

In fact, if you follow some of the advice in this article, you may begin to enjoy marketing your book.

Table of Contents

What is the #1 Most Deadly Mistake When Marketing Your Book

I once opened a bed and breakfast inn on the Northern California coast.

Running a bed and breakfast and writing a book may not sound remotely similar, but both are businesses, after all.

That’s right. Your writing career is a business.

If you want to build a successful writing career , you have to treat it as a business.

The sooner you tell yourself you’re a professional and not a hobbyist, the closer you’ll be to reaching the success you envision.

Just as I had to treat my bed and breakfast as a genuine business, you have to do the same with your writing career.

And one thing that will guarantee your failure is not having a plan.

My bed and breakfast quickly became successful, averaging way above my competitors during the thirteen years I ran it.

The reason for this success is due to putting in the work in advance. I did my homework and wrote a business plan before opening the doors.

The same mind-set applies to launching and marketing your book .

You need a plan, and the sooner you create this plan, the better.

Not having a plan is like waiting to win the lottery but refusing to buy a ticket. It just doesn’t work like that.

Having a plan and refusing to execute it doesn’t work either.

If you don’t know anything about creating a marketing plan, take a look at this blog post that focuses on creating a Rock-Solid Book Marketing Plan .

The book marketing strategies we discuss in this article align with the overall book marketing plan you’ll create.

Here, we’ll focus on fifteen proven book marketing strategies that effectively show you how to market your book.

But you won’t find success using them unless you first have a book marketing plan.

Once you do, these strategies will help you execute it.

How to Market Your Book: 15 Proven Book Marketing Strategies

Before we dive into these proven book marketing strategies, I want to make it clear that these aren’t restricted to your book launch.

Don’t get me wrong — your book launch is important . But that only takes up a few weeks of your book’s lifespan.

What you need is marketing that helps you in the long term.

So although some of these strategies will help you in and around your launch, they’re also designed to help you create long-term success.

That’s what you’re after, right? You’re not in this for the short term, just so you can hit the best-seller lists once.

Assuming you want to make a career out of writing books , you need to have a longer-term vision.

Tht’s how to market your book the right way. And these are the book marketing strategies that help.

1: Social Media

Do you need to be on social media to have a successful book?

Not necessarily.

As with every strategy, it depends on who your audience is, where they are, and how they find their books.

Yet social media has become more relevant (and necessary) as millions of people of all ages spend many hours consumed by it each day.

What’s more important to consider is which platform(s) you should focus your attention on.

There are many to choose from, although the most relevant for authors are often these:

What are some of the strategies to marketing books with social media?

Here are what the experts suggest:.

Don’t try to appear on all the platforms but rather find one or two that’s most relevant to you and your readers. Be engaging, have fun, and get your book in front of as many people as possible without being pushy or obnoxious.

Search Engine Optimization (SEO) is all about discoverability.

Basically, what this means for you, the author, is you want to make sure what you write about your book online gets noticed by the search engines.

When people type words into a search bar, you want these “searchers” to find your content and pull it into the search results, whether this from Amazon or your website.

Optimizing for SEO can provide huge results in the long term .

For starters, you should research the most relevant keywords to your book and genre.

The easiest way to research keywords is to use Google’s Keyword Planner .

It’s free and simple to use and gives you everything you need to home in on the most important keywords and phrases.

This guide from Brian Dean offers a good account of how to use Google’s Keyword Planner.

Once you have a few phrases most relevant to your book, genre, and audience, you can optimize your copy to include these words and/or phrases.

How To Promote Your Book with SEO

Website seo:.

Reach out to each site you find and ask them if they might include your book on their list. They just might!

Amazon SEO:

These are the essential SEO aspects you need to consider as an author.

SEO won’t turn a bad book into a good one, nor will it save a poor marketing plan.

All SEO does is drive more people toward you .

But assuming you have a solid book marketing plan, SEO can be the difference that separates you from other authors.

Best of all, once you optimize your pages and book, it will organically grow over time.

The better the rest of your marketing performs, the more effective SEO is.

It’s self-fueling and can lead to exponential growth.

However, it’s important to note that there’s a fine line between adding keywords in a natural-sounding way and forcing them into your copy .

It’s better to create a great book description that mentions your main keywords a few times rather than one that mentions them every other sentence in an obvious attempt to be picked up by search engines.

3: Pricing Your Book

How you price your book is very important, especially around your launch.

During your launch, it’s recommended to offer a presale price that’s lower than the regular price you plan to set at your pub date. And be sure to do your homework and see what the best price is for books in your genre (see this post for more details about this).

If this is your first book and you’re still building an audience, consider using Amazon’s Free Book Promotion .

This increases your reach and gets your ebook onto as many Kindles as possible. Or launch your book at $.99 and then raise this to your ideal price after a few days.

Your aim is to price your book so it maximizes both sales and royalties.

You want to make as much money from your book as possible, but not if it limits how many people you can reach.

If you price your book at $6.99 and best sellers in your genre are priced at $3.99, you may make more money per sale but have fewer sales than if you go with a lower price.

And fewer sales means fewer readers who discover your book.

There’s no exact formula, but authors who want to build a long term career should focus on building their audience .

The more people that read your books, the better.

4: Free Promotions

If you enroll your book into Amazon’s KDP Select program , you can promote your book for free every 90 days (for up to five days).

This is a great way to market your book and reach new people, but it does come with one big sacrifice: exclusivity.

If you want to be part of KDP Select, you have to give them exclusive rights to your ebook.

This doesn’t affect your paperback or hardcover editions, so they can still appear in other online bookstores.

But it does mean you cannot publish your ebook on any other platform.

Does this matter? It’s debatable.

Amazon is by far the most popular online bookstore.

Yet having your book appear on Apple’s bookstore, Barnes and Noble, and the countless other virtual bookstores is great for exposure.

What decides it for most authors is that the books enrolled in KDP Select garner royalties for pages reads.

Authors get paid at a rate that varies month to month but hovers around a half-cent per page.

For a 400-page book, that translates to about $2.

That royalty is in addition to the book sale and only applies to the first time a buyer reads the book.

In addition, you also get royalties from readers “borrowing” your book through Kindle Unlimited, an online lending library.

For me, my page reads royalties greatly increase my monthly revenue for my books, and that’s why nearly all my books are in Select.

But you have to decide for yourself which is the best course.

Some authors don’t like the idea of Amazon having exclusivity and their books unavailable on other bookstores.

Offering your book for free for one to five days, when done alongside advertising and promoting this free offer, can result in tens of thousands of readers downloading your book.

And while many of those readers may never read your book, some will, and that can be a source of new fans.

5: Book Giveaways

Running book giveaways is another great way to reach new readers.

For instance, you can require specific actions for a participant to qualify to be entered into the contest.

If you use sites like Rafflecopter or KingSumo for your book giveaway, you can set certain rules like these:

Whenever you run a promotion or giveaway, it’s so you can get your book in front of new people.

This is how to market your book over the long term.

On your own, it can be difficult to achieve, but when you involve other readers, you can build momentum and reach many more people.

Consider doing book giveaways with other authors.

I do this often, and the book I throw into the mix always hits the tops of the best-seller lists.

That’s because there are multiple authors sharing in the group promotion.

You can get as creative as you like with book giveaways, offering gift cards, vouchers, or other cool book swag in addition to copies of your book.

Reviews are an author’s best friend.

They provide instant proof to potential readers that other people have read your book.

They give them an insight into what they liked.

Without reviews, it’s just you as the author telling your readers that your book’s great.

Readers are often skeptical.

They only have so much time to read so many books.

They want to know yours is worth their time.

They’re not sure if they can trust you, but if your book has dozens of reviews from different people, that’s the sort of social proof they can trust.

Whether this is your first book or your tenth, reviews are important .

I’ve written a separate article that shows you how to get free and honest reviews on Amazon .

It guides you through the process I use for my own books, including proven methods that I’ve seen many authors use.

It doesn’t matter if you’re launching your book or it’s been in the marketplace for years, it’s never too late (or early) to gather real, honest reviews.

They’re an essential part of any book marketing plan, and they’ll only become more important as more people publish more books.

7: Influencer Outreach

When it comes to promoting your book, nothing can have a greater potential impact than collaborating with other influencers.

An influencer is anyone in your industry (or related to your book’s genre) that has an established audience.

It doesn’t have to be someone with millions of followers. So long as they have built trust and rapport with their audience, they can become a trusted ally for your book.

Here are some of the types of influencers:

If a relevant influencer mentions you in an email newsletter, promotes you in a blog post, or talks about you on their podcast, it instantly builds trust between you and their audience.

Through association alone, this audience is more likely to buy your book (and actually read it) than if they find your book through a random search.

Influencers can have a major impact on your exposure as an author, so always be open to connecting with people who share a similar audience.

If you have a podcast or video channel, invite them onto your show. Offer to write a guest post for their blog. Share their own projects and offer to promote their next launch to your own audience.

Building relationships with influencers doesn’t just happen. The sooner you connect with them and become a valued acquaintance, the better.

Oh, and quality is always more important than quantity!

It only takes a few influencers to help your book go viral.

8: Email Marketing

Building an email list is possibly the most important thing you can do for your long-term writing career.

As soon as you publish your book, you hand over a lot of control to other outlets.

If your book appears in Apple or Google Books, they control whether to keep it on their shelves.

Amazon keeps your readers’ details.

Even if you build an engaged community on Facebook, it’s actually Facebook’s community, not yours.

Whereas when you build an email list, you take control and own what you do and do not do with it.

You get to choose what you say and how often you say it.

For as long as someone subscribes to your list, you can promote your book and future books you haven’t written yet.

You can invite those on your list to reply and spark a one-on-one conversation.

Nothing else comes close to building your own email list.

It should be one of your top priorities as a writer.

If you haven’t started, now is the time to begin.

Start small with a simple platform like Mailchimp or Aweber , or create separate funnels for different types of readers with a tool like Convertkit or ActiveCampaign .

If you already have an email list, regularly devote time to it. Send out regular blasts.

Delete inactive subscribers, provide value to your existing readers, and think of new ways to build your list over the next few months.

If you use email to provide genuine value, it can quickly become your most valuable marketing asset.

9: Guest Posts

Another tried-and-tested method to promote your book is to contribute to another person’s blog, either with a guest post or an interview.

No matter what your genre is, there are dozens of relevant blogs, newsletters, and digital magazines that cater to your ideal reader.

By writing a guest post for them, you can connect with new readers as well as developing relationships with other influencers.

By searching a platform like AllTop or Buzzsumo , you can easily build a list of relevant blogs and sites.

From there, build relationships with the people who own these blogs.

Promote their posts. Comment on them.

If you’re able to share their work in some way, do.

Think about how you can provide value with a genuinely helpful and interesting post.

Most bloggers love to have people guest post on their site because it means new content for them without having to do all the hard work themselves.

The problem is, they don’t want to lose their audience’s trust by sharing an article that offers no value and is poorly written.

So be sure to carefully study the kind of content a blog features, and make sure your post is well written and perfectly edited.

If you build their trust, they’re more likely to accept your submission.

10: Podcast Interviews

Not all these podcasts accept guests, but many of them do.

Podcasts that showcase hosts interviewing and conversing with guests are the most common type of podcast around.

Appearing on a podcast is one of the best ways to talk about your book in a casual manner.

It’s also a great way to share more of your own story and your passion for writing.

It may be a little scary doing your first podcast, but I’ve come to love doing them more than anything else.

Hosts are often funny and engaging and make their guests not only relax but laugh. Give it a try!

In a single thirty-minute interview you can build instant trust with potentially thousands of listeners .

Better yet, these podcast episodes remain online indefinitely, introducing your book to new people each week.

You can join a service like MatchMaker that introduces you to relevant podcast hosts looking for guests, or simply search a directory like Apple Podcasts , Spotify , or Stitcher for shows that match your genre.

You can also research other authors similar to you and see which podcasts they’ve appeared on.

If the podcast host accepted them onto their show, they may accept you too.

Whenever you launch a new book, appear on as many relevant podcasts as possible.

But don’t stop once your launch ends. Be on the lookout for new opportunities.

Each time you appear on a new show, it gets your book in front of more people and helps you build credibility.

11: Book Clubs

This is often overlooked by authors, but book clubs are a great way to promote your book.

If there’s a book club close to you, offer to attend and answer any questions.

It’s a great opportunity to meet readers in person and build a rapport with them.

Yet there are online book clubs , too, taking place in forums on various sites.

Search around and find those that align with your genre.

If you can get into conversation with those running the book clubs, you may get the opportunity to recommend your book to them.

The best part about book clubs is that the people who participate are avid readers.

They love their books and often tell their friends about the ones they love the most.

12: Build a Community

Although you’ll find existing communities like book clubs, there’s nothing stopping you from creating your own.

Be it a forum, Facebook Group, or a new community on a platform like Goodreads , creating your own tribe is a great way to promote your book (as well as interact with other writers and readers).

There’s a fine line you walk when building your own community.

You want to promote your book, but unless you already have a loyal audience, you’ll need to offer more than just conversations about your own work.

Here are some tips:

Building a community is a great way to establish authority.

So long as you provide value, there’s a chance it will result in an increase in sales for your own work.

13: Paid Advertising

Most of these book marketing strategies so far have focused on organic growth.

They’re cheap to do and help you build long-term momentum.

This is fine, but you’ll often have to create short-term success if you want to give your book the best chance of staying relevant.

This is where paid advertising comes in .

There are dozens of sites that you can pay to promote your book.

While Bookbub is probably the most desired and pricey, they accept very few submissions, but don’t let that discourage you from submitting monthly.

I’ve sometimes had to try six months or more to get one of my books accepted for a one-day “deal,” but the returns have often paid off in thousands of dollars in revenue from sales and page reads.

Know, too, that Bookbub offers paid ads that are different from their “daily deals,” and they’re similar to Amazon and Facebook ads.

There are lots of other sites that ask reasonably small fees to promote your book, and it can be productive to advertise on a handful of sites at the same time when doing a launch or special reduced-price or free promotion.

Some of these are Bargain Booksy , FreeBooksy , or Ereader News Today .

Amazon ads are the primary funnel for my book sales , but it can be difficult to learn how to successfully market using sponsored ads.

I’m fortunate to have a company doing my advertising for me, but they take on few clients, and there aren’t many companies that do Amazon advertising for authors.

You can use Amazon’s advertising platform to promote your book in searches, across related book titles, and even over targeted email broadcasts.

You can also do paid advertising on social media sites, such as Instagram, Twitter, and Pinterest.

The cost of paid advertising can quickly stack up, and some methods are more expensive than others.

You can tailor your advertising specifically around your budget.

It’s a great way to test the water and see how effective your book cover and copy is.

If things go well, you can increase your budget.

If not, you can cancel your campaign.

If you want to promote your book effectively, at some stage you’ll likely need to pay for advertising.

Consider budgeting for ads in your book marketing plan.

14: Book Swag

While swag is generally given away at in-person events, you can still use swag in your promotions via mail.

If you collaborate with book clubs, attend book fairs or conferences, or get in front of your readers in person, having some book-related products is essential.

You may want to sell some of this book swag, such as T-shirts, notebooks, and hoodies.

It’s a great way to create a new revenue stream and promote your book at the same time.

There are lots of sites online that sell custom promotional materials.

Often it doesn’t cost much to get your name, website URL, book title, cover image, and blurbs printed on badges, stickers, bookmarks, or pens.

Most people enjoy receiving free gifts.

Not only does it help you build greater rapport with them, it gets your name and your book’s title and cover out into the world.

Book swag is most effective if you go to real-world events, but you can achieve the same results through online contests and email campaigns and when you appear on podcasts.

Get creative, have fun, and always be open to new ideas.

15: Write More Books

This final book marketing strategy may be the most important and powerful of all:

Write another book!

You’re a writer, so write.

It’s a grueling process, and once you’ve finished one book it may be the last thing on your mind to start another.

It’s easy to get caught up in a book launch and all the marketing that comes with it.

Yet, the most successful authors are those who always find the time to write.

Each book you publish increases your chances of success—both in the short and long term.

Whatever stage you’re at, never forget this.

Your next book should always be on your horizon.

How to Market Your Book: Next Steps

Maybe you love marketing. Maybe you hate it.

Either way, after reading this post you hopefully see how promoting your book doesn’t have to feel impossible.

Once you have your book marketing plan , have fun with what comes next.

Experiment. Test new ideas. Engage with your readers and build a rapport with them.

There are no rules other than the ones you create.

There’s no perfect book marketing strategy.

Each author is different.

What’s important to remember is that marketing your book is important.

How you do it is part of the fun. But doing it is essential!

As a parting gift, I’d like to share my free guide: 8 Secrets to Big Book Sales on Amazon .

This guide not only goes deeper into some of the book marketing strategies discussed above but focuses on tactics specific to Amazon. I wrote it to better set you up for success.

Not just around your next launch but over the course of your entire writing career.

Featured Photo by Steve Johnson on Unsplash

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Enter your name and email below to get your free copy of my exclusive guide:

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20 BEST ONLINE MARKETING BOOKS

20 Best Online Marketing books to level up your marketing strategy in 2023

With a big catalog of 234+ extensions for your online store

Did you know that 88% of financially successful people read at least 30 minutes per day? Tom Corley figured out and told us this result in his book “Change Your Habits, Change Your Life” about the daily habits of self-made millionaires. He concluded that reading is the key to success.

Reading doesn’t make you a millionaire, but if you want to be a millionaire, reading is important. In your studying, working, or even having fun around, reading enables you to explore a topic and immerse yourself in a deeper way to gain new insights into what you want to achieve.

When it comes to online marketing which seems to be discussed almost online, through websites, forums, or fan pages; smart readers never miss a chance to find paper books that are well-written and open a deeper understanding of online marketing than any social media post.

So if anyone is interested in reading about online marketing, take a look at the following list of top online marketing books. This may be helpful for your next online marketing strategy.

Table of Contents

1. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

2. jab, jab, jab, right hook by gary vaynerchuk, 3. digital marketing: strategy, implementation, and practice by dave chaffey & fiona ellis-chadwick.

4. Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thompson

5. Contagious: Why Things Catch On by Jonah Berger

6. how to win friend & influence people by dale carnegie, 7. permission marketing by seth godin, 8. epic content marketing by joe pulizzi, 9. new rules of marketing and pr by david meerman scott, 10. digital marketing 2021 by danny star, 11. marketing 4.0: moving from traditional to digital by philip kotler, 12. art of seo by eric enge, stephan spencer, jessie c. stricchiola, 13. everybody writes by ann handley, 14. the power of visual storytelling by ekaterina walter, 15. google adwords for beginners by cory rabazinsky, 16. the zen of social media marketing by shama hyder, 17. the age of digital marketing by matthew bartnik, 18. you’re my favorite client by mike monteiro, 19. email marketing techniques by paul d. kings, 20. hug your haters by jay baer.

Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies Goodreads: 5/5

Let’s start the list with one of these most recommended books for anyone interested in and want to start a career with online or digital marketing.

As its title, Marketing for Dummies is readable and easy to digest for anyone, even the beginners. Written with the best marketing interest in mind, this book covers all everything you need to start right with digital marketing from scratch. From current groundbreaking examples and practices in SEO and SEM to the latest content marketing techniques, influencer marketing, social media, advertising, email marketing, and everything in between; Digital Marketing for Dummies helps you to get the best out of your marketing efforts.

The best is that it covers the nitty-gritty of every aspect of digital marketing mentioned in the book. It guides readers on how to use the techniques to its fullest potential from basic steps to handy tips to craft a killer campaign and boost your bottom line.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social world by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Goodreads: 4.6/5

Gary Vaynerchuk - The New York Times bestselling - guides us on how to connect with customers, capture their attention, and win the competition with the secret weapon, the right hook in social media marketing. Brands and marketers will know how to improve their “right hook” to captivate customers and build relationships with them, and after all, convert traffics to sales effectively.

Social media has a prominent role to play in modern society, and its massive and sweeping changes shape the way businesses communicate with customers right in the context. Communication is important, but developing and delivering high-quality content perfectly fit specific social media platforms, such as Facebook, Instagram, Twitter, Youtube, Tumblr, etc. is the key to success.

You’ll feel different vibes in each social media platform and learn strategies to sell your products effectively on the internet more than just a website. If you’re an inexperienced digital marketer, you’ll find this book useful.

Digital Marketing: Strategy, Implementation, and Practice by Dave Chaffey & Fiona Ellis-Chadwick

Digital Marketing (6th Edition) 6th Edition Goodreads: 4.3/5

Written by the specialist for specialist, Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick is useful for practitioners as it provides comprehensive, practical guidance on how to utilize digital tools and technology to fulfill their marketing goals.

Digital Marketing provides marketing theories and techniques, but it also illustrates them with groundbreaking case studies and interviews from cutting-edge companies such as eBay and Facebook. Readers will learn to develop a digital marketing strategy, put in their pocket key digital marketing techniques, including search marketing, conversation optimization, and digital communications through social media. They will quickly understand how digital marketing is adapted in the real world.

4. Hit Makers: How to Succeed in an Age of Distraction by Derek Thompson

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

Hit Makers: How to Succeed in an Age of Distraction Goodreads: 4.5/5

Derek Thompson is a journalist, but this book is not like his normal article, and it’s not a dry academic book either. The author accelerates readers’ interest with good storytelling to help them discover why things get popular.

With a lot of stories and anecdotes, this book encompasses many perspectives, approaches, and cultural production that explain the popularity of things and why they gained their status while others do not. Derek Thompson covers a wide variety of pop-cultural blockbusters and the people’s attention. He ties many different hits together to explain why they become hit. You’ll learn how to make your products to the count through this interesting book.

Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On Goodreads: 4.7/5

Another must-read book to answer questions like, “What makes things popular?” and “Why do people talk about certain products and ideas more than others?” or “What makes online content go viral?”

If you think it’s advertising, that’s not enough and even not totally the reason in many cases. This book reveals the secret behind word-of-mouth and social transmission that influence our interactions with a specific product.

Jonah Berger introduces six principles that drive all sorts of anything to become contagious: social currency, triggers, emotion, public, practical value, and stories. You’ll learn how to make your products and ideas catch on.

How to Win Friend & Influence People by Dale Carnegie

How to Win Friend & Influence People Goodreads: 4.7/5

How to Win Friend & Influence People is a timeless best-seller book of all time that helps a lot of famous people achieve their goal to succeed in both business and personal lives.

The book provides valuable advice on dealing with people that can be practically applied to how business interacts and communicates with customers. There are three techniques that the book emphasizes in handling people: don’t criticize, condemn or complain, give honest and sincere appreciation, arouse in the other person an eager want. And the only way to influence people is to talk about what they want and show them how to get it.

Permission Marketing by Seth Godin Goodreads: 4.3/5

If you’re feeling down because your marketing ideas are ignored or refused by your target audiences, this book is for you.

Permission Marketing will explain a groundbreaking concept that enables you to shape your message in whether TV commercial, video marketing, or traditional marketing so that consumers willingly accept it. Instead of annoying and bombarding customers with a ton of irrelevant content and messages, it’s way more effective to provide customers with incentives to accept advertising voluntarily.

Through this book, you will learn how to build a long-term relationship with your customers, create trust, and build brand loyalty, and significantly boost sales.

Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.6/5

Written by one of the world’s leading content marketing experts, Epic Content Marketing guides us on how to attract prospects and customers by delivering information and content that they want to engage with. It’s no use to draw customers’ attention with inferior quality content.

This book shows you a step-by-step guide to develop stories that are valuable, entertaining, and compelling enough to persuade customers to take action without actually telling them to. A key you need to remember is that epic content is the content distributed to the right audience at the right time. That’s how your content can capture customers’ hearts and your business wins a competitive position in the marketplace.

Few essential things to do to create epic content: choose a niche, discover and develop your content statement, set up content creating process, leverage social media and emails to grow audience, track and measure the performance of your content.

New Rule of Marketing and PR by David Meerman Scott

New Rules of Marketing and PR Goodreads: 4.5/5

You will get to know a benchmarking guide to leverage and skyrocket your business with marketing and PR with the latest updates of social media, digital marketing, trends and tools, and the real-life success examples.

A step-by-step guide to harnessing the power of modern marketing and PR enables you to communicate with customers effectively, build brand awareness, and improve the chances of making sales.

Even if you’re running a small and medium business, you can still tap into every marketing means and tools, utilize them to make your marketing efforts count. As the Internet and online materials are one of the most ways for businesses to reach target audiences, the New Rule of Marketing and PR explains how you can make a worthwhile investment in online marketing with a pocket-friendly budget. You’ll learn the new rule with comprehensive explanations and plenty of real-world case studies.

Digital Marketing 2021 by Danny Star Goodreads: 4.6/5

This book is not a bad try to level up your online marketing skills in a new decade. The author shares his insights on digital marketing through his long digital marketing career and self-experience in running and growing his business as well as the businesses of his clients.

Danny Star covers a wide range of topics, including online advertising, social media, email marketing, eCommerce, SEO, Amazon, and more. The author clearly explains how a certain system works, the advantages, and disadvantages of each system, and tells you when to implement to achieve the fullest potential.

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler

Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.5/5

This is a useful handbook for every marketer in the modern marketing world when digital technology is influencing and changing the entire industry. Philip Kotler will explain why Marketing 4.0 is imperative for productivity and how you can execute it to make out the best for your business.

The book discovers and examines the shifting power dynamics to find out that customers are changing themselves, not just the marketing rules. Hence, it gives you world-class insights into the new marketing movement and the way to adapt to the changes and make it an integral part of your strategies.

Accordingly, you will dive into the new marketing rules, learn how to stand out, create a “Wow” experience, build customer loyalty, and shape your customer choice’s future.

Art of SEO by Eric Enge, Stephan Spencer, Jessie C. Stricchiola

The Art of SEO: Mastering Search Engine Optimization Goodreads: 4.4/5

Your website is well-designed, easy to navigate, and has quality content, but the traffic is poorly-converted, or the reach is pretty low? It might result from a lack of SEO or Search Engine Optimization. Now that you have this useful and practical book in your hand, things will be solved quickly.

Written by the top minds in SEO, the Art of SEO helps you profoundly understand how SEO works and guides you on optimizing your site for search engine visibility. You will be covered with proven guidelines and cutting-edge techniques from basic to advanced to plan and execute an effective SEO strategy.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Goodreads: 4.6/5

In a content-driven world, every one of us is a writer. That’s why it’s more and more difficult to write content that drives people’s attention and make them engage with.

In fact, many kinds of content, such as Facebook Livestream, Instagram feeds, stories, and gifs, have been blooming in various areas of eCommerce landscapes. However, it doesn’t reduce the heat and importance of content writing. Your writing tells customers who you are, describes your brand characteristics, and makes you stand out among others.

Everybody Writes gives you expert guidance and insights into the process and strategy of content creation, production, and publishing with practical how-to methods and step-by-step process.

The Power of Visual Storytelling by Ekaterina Walter

The Power of Visual Storytelling Goodreads: 4.0/5

We respond to and process visual data better than any other type of data. In fact, the human brain processes image 60,000 times faster than text, and 90% of information transmitted to the brain is visual. We can take advantage of this nature to create content that’s visually appealing to attract audiences.

The good news is that all content can be presented in different visual formats, including photography, videos, infographics, presentations, and other media. This book gives you a powerful roadmap and guidance on how to leverage visual elements to tell your brand’s stories that capture customers’ hearts, increase brand awareness, and make profits.

Google Adwords for Beginners by Cory Rabazinsky

Marketing 4.0: Moving from Traditional to Digital Goodreads: 4.1/5

If you’re not using Google Adwords, you’re missing out on a powerful tool to drastically increase website traffic and sales. Google Adwords enables you to create pay-per-click advertising for your products and services. This type of advertisement will appear as sponsored links on the search results page when someone searches for content related to ads. You only have to pay when they click on your ads.

This book is a helpful resource for those who are interested in Google Ads and want to create a campaign on their own from scratch. If you have no idea about what to do with Google Adwords, Cory Rabazinsky will teach you the fundamentals of what you need to know about this tool, from how it works, why it works to proven techniques to make it work for your business.

The Zen of Social Media Marketing by Shama Hyder

The Zen of Social Media Marketing Goodreads: 4.4/5

Social media is no longer just a tool for everyone to entertain, relax, make friend,s or something else, it’s a crucial weapon for the success of businesses today.

People are using and talking more about everything on social media. Even if you don’t showcase your business on Facebook, customers who bought something from you still talk about you and your products on their status, comment, or messenger with their friends. So if you are a part of the conversation, the chance of connecting and communicating with your customers will increase.

You’ll know what your prospects are concerning, what they’re demanding for through their behaviors on social media. The key is to use social media right and smartly. Creating a social media profile, scheduling, and publishing boring content repeatedly doesn’t help at all. You need an end-to-end strategy for each social media platform. This book contains everything you need to do that.

The Age of Digital Marketing by Matthew Bartnik: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing: Become an expert in Paid ads, Maximize ROI in PPC, Gain Customers & Conversions

The Age of Digital Marketing Goodreads: 4.4/5

This book is written to help you leverage Facebook - the most powerful social media platform in the world where assembles an endless pool of customers that you can tap into.

You will be covered with all the different ways to master Facebook advertising and how to use all resources Facebook provides at its fullest potential to achieve the best results. What’s more, you will learn the pros and cons of using Facebook Advertising and Google Adwords, and how you can use both to maximize your campaign effectiveness. This book helps you discover Facebook and how to advertise on this largest platform profoundly.

You’re My Favorite Client by Mike Monterio

Marketing 4.0: Moving from Traditional to Digital Goodreads: 3.9/5

This book is good for someone who has started their career as a designer. It would be very helpful on the client-side. However, the lesson from the book will also be incredibly helpful for your online marketing campaign. Through this book, you will know that understanding customers’ desires are the most important factor not only in designing but also in branding or marketing.

Email Marketing Techniques by Paul D.Kings

If you are a beginner entering the world of online marketing, this book is here to help you understand the fundamentals and practical email marketing techniques. You will get to know the basic techniques for beginners that you might already know but find it confusing and complex to apply to your real-life campaign.

With some common techniques and practice in this book, you can make your email marketing campaign more effective, seamless, and profitable.

You can never satisfy everyone in life; it’s also the same with your business, advertising, or marketing. You might think that you deliver a quality product and an excellent service, but not all your customers will agree. There will always be those who disagree with you, complain, and criticize and deny your ideas. Sometimes, you just need to let them say what they want, but you can’t ignore them if you’re selling something.

We temporarily call them “haters.” This book will show you how to deal with two types of haters or complainers: offstage haters and onstage haters. Offstage haters simply want solutions to their problems and will complain directly via phone, email, or company website to get the response. For onstage haters, solutions are not enough as before they get your answers; they want to share their unpleasant experience and righteous indignation with other customers. So they usually go to social media, online review sites, or forum discussion boards to complain.

Hug Your Haters enables you to embrace complaints and turn them into good outcomes.

Final Thoughts

Reading alone can’t make you successful; the key is to practice what you’ve learned through a book. Also, don’t buy too many books and put them in your bookshelf without opening at least once, even if you’re thirsty for discovering a new world of knowledge. It would be best to choose a book that contains information you are looking for and genuinely immerse yourself in it.

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15 Essential Product Marketing Books for 2023

Published: May 05, 2023

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.

To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns.

The 15 Best Product Marketing Books

15 Essential Product Marketing Books

1. the launch, a product marketer's guide: 50 key questions & lessons for a successful launch by yasmeen turayhi.

product marketing books; The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch

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Some of the best beginnings start with a question — or, as in the case of The Launch , 50. Through guided and thoughtful questions, this book will help you avoid common pitfalls and help put you on the path to success.

Best for: Understanding the framework of where to begin your product marketing. The Launch will equip you with questions to guide your product marketing journey.

2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy

best product marketing books; The Influential Product Manager: How to Lead and Launch Successful Technology Products

It can feel hard to justify what you do in your organization or prove your job value in the broader ecosystem of your company. The Influential Product Manager is about understanding how the product manager interacts with every level of the business to launch successful technology products.

What we like: Distilling decades of experience into learned lessons, this book offers a human perspective on product management in an actionable and practical guide.

3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran

Under the fame of the customer’s needs, Product Marketing, Simplified is a comprehensive guide to product marketing that takes you through the steps. You’ll get best practices on everything from messaging to influencing the product roadmap.

Best for: Understanding the customer’s perspective. This book puts you in the customer's mindset and helps answer questions around the “why” pertaining to the need of the product.

4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce

While product marketing is still a relatively new job function to the organization, there are a lot of misunderstandings about your role and how to position it.

Product Marketing Misunderstood offers guidance on personifying your value and driving the organization forward.

Pro tip: Product Marketing Misunderstood provides practical knowledge and applications. You can apply these tools to your job positioning, messaging, and personas.

5. Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi

Pages: 134 pages

Product Marketing Debunked provides a view into taking unformed concepts and creating a proper strategy for commercializing a product. You’ll learn how to make a go-to-market plan and release your final product into the marketplace.

Best for: Establishing a framework for releasing a product. This book offers a starting point that you can modify to match your industry and growth stage.

6. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush

If you are a product marketer following product-led growth principles, Product-Led Growth is the book for you. It guides you through the thought processes of product-led growth and puts you in your customers' shoes to build a product that better serves their needs.

Best for: Understanding where the pillars of product-led growth fit into your product marketing plan and strategy.

7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber

The Product Marketing Manager explains the product marketing role and focuses on practical applications. Weber ties insights to entertaining life lessons and anecdotes he collected.

What we like: The personal anecdotes and stories feel like wisdom passed down from a close friend who has learned a lot over the years.

8. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan

Where to buy: Amazon , Bookshop.org , Barnes and Noble

To understand how to market a product, you must first understand the “why” behind the creation. INSPIRED helps equip product marketers with the skills and tools to sell a product customers will love.

Best for: Understanding how to assemble the right people and skill sets, discover the right product, embrace an effective yet lightweight process, and create a strong product culture.

9. Hooked: How to Build Habit-Forming Products by Nir Eyal

Where to buy: Amazon , Bookshop.org

There are certain products that we now believe we can’t live without, constantly coming back to get the latest model or update.

Hooked details the “Hook Model,” a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Through consecutive "hook cycles," these products bring users back again without depending on costly advertising or aggressive messaging.

What we like: This book helps you understand the psychology behind what gets people hooked on products. This can help you think through the same principles for your products.

10. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

Where to buy: Amazon , Barnes and Noble , Audible

So much of product marketing is product positioning, and understanding what positioning your customers react to is crucial to the sales cycle.

Obviously Awesome uncovers the principles of positioning and helps you find and position your product differentiators.

Best for: Putting yourself in your customer’s shoes to understand what makes them buy, what positioning they react to, and why they would want to buy from you continuously.

11. Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

Where to buy: Amazon , Bookshop.org , Target

Companies that measure solely by outputs often fall into what Melissa Perri describes as the "build trap," cranking out features to meet their schedule rather than the customer's needs.

Following her advice, you can rethink the purpose of why something gets built.

What we like: This book helps you understand that to stay competitive in today’s market, you must adopt a culture of customer-centric practices focusing on outcomes rather than outputs.

12. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Where to buy: Amazon , Audible , Barnes and Noble

In Made to Stick , the authors reveal the anatomy of ideas that stick and explain how you can make your ideas stickier. You’ll learn about the human scale principle, using the Velcro Theory of Memory, and explore how to address curiosity gaps.

Best for: Understanding the impact of messages and why some things stick with us while others are forgotten over time. This book will help you level up your messaging with impactful and thoughtful tactics.

13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Where to buy: Amazon , Barnes and Noble

Nowadays, it can feel like everyone is trying to sell you something. While that’s not inherently bad, To Sell Is Human looks at the difference between selling and storytelling. This book offers a new perspective on the art and science of selling.

What we like: This book moves past typical sales jargon to explain why we sell and how to do it effectively. You’ll also learn how to communicate honestly with your customers.

14. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Sometimes product marketers get so bogged down in their own messaging that they forget the science behind product launches.

Using memorable stories and relatable examples, Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

Best for: Brushing up on communication and persuasion skills. Influence is for anyone looking to go back to the fundamentals of influence. You’ll rethink messaging that might not be working.

15. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge

Where to buy: Amazon , Barnes and Noble , Bookshop.org

As someone who's been at the forefront of multiple sales builds, Mark Roberge demystifies the sales process and life cycle.

The Sales Acceleration Formula provides a framework that uses all your tools at your disposal — like data, technology, and personas — to accelerate your growth.

Best for: Understanding the impact of a full sales lifecycle and your role within it. Use this book as a guide, picking up helpful information and tips to market your products better.

Building Your Product Marketing Reading List

Much like product marketing itself, learning about this business process is ever-changing. Understanding the skills needed and applying practical advice will help you level up your processes.

Ready to expand your product marketing knowledge in 2023 and stay ahead of the curve? Our list of 15 essential product marketing books is the perfect place to start.

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The best online marketing books and resources (that all our team members study)

Published: December 2022

So you can get as much value as quickly as possible from the list, we recommend first reading nineteen tips for digesting books rapidly (and none involve speed‑reading) .

By the way, some older ones may be a little dated in style and tone, but the principles are timeless.

(We don’t profit from these recommendations, and the article doesn’t contain affiliate links.)

Marketing and advertising

My life in advertising and scientific advertising by claude hopkins, the dip by seth godin.

“Being the best in the world is seriously underrated” is the first sentence of this book. It’s perhaps the most convincing argument we’ve seen for why a company (or a person) must position itself (or themself).

And it’s only 80-ish pages long.

My First Sixty Years In Advertising by Maxwell Sackheim

Web analytics—an hour a day by avinash kaushik.

Avinash is one of the world’s leading web analytics gurus. We met him at Google’s headquarters, where he spends a lot of time working with the Google Analytics team.

Analytics can be a dry subject, and Avinash is great at focusing on how to use it as a practical tool for optimizing a business. Based on his experience running a company’s analytics department, his approach focuses on practical, profitable activities , not just getting lost in data and theory. As a result, this book contains a lot of good advice. Pages 237–262 cover testing.

Avinash also has a great blog to help you keep up to date.

Copywriting

The 16-word sales letter™ by evaldo albuquerque, the bencivenga 100 seminar by gary bencivenga.

The best copywriting course by far.

Bencivenga spent the last 38 years painstakingly testing and collecting the most powerful marketing and copywriting techniques. He reveals all his secrets in this course so that you can boost your conversions and become “independently wealthy as a copywriter or marketer.”

Keys to Great Writing by Stephen Wilbers

The elements of style by william strunk jr. and e.b. white, tested advertising methods (4th edition) by john caples.

(Though hard to find, try to get the 4th edition with red text on a white cover.)

Caples is a copywriting legend. His classic masterpiece reveals how you can write high-converting copy that appeals to buyers’ emotions.

Selling the Invisible by Harry Beckwith

(Especially the chapter on positioning entitled “The More You Say The Less People Hear: Positioning and Focus”.)

Selling the Invisible is the essential guide to marketing services. Unlike products, services are intangible. They are invisible. So how do you sell, develop and make them grow?

When it comes to marketing and selling, the difference between products and services can be enormous. This book provides short, easy-to-read lessons.

DotCom Secrets by Russell Brunson

Your music and people by derek sivers, the e-myth revisited by michael gerber, innovation and entrepreneurship by peter drucker, web design and usability, don’t make me think by steve krug.

Perhaps you already own this book (if you don’t, buy it now! ). We are amazed by how many people own it, read it, love it, and then don’t do what it says!

This book’s most important point is ensuring you carry out usability tests. Rather than wait for the book to arrive, ask your neighbors to test your website—now! Watch them make mistakes, get lost, and hear them tell you all the things that Google Analytics never could.

Designed For Use by Lukas Mathis

Clean code by robert c. martin.

This book argues that developers must follow the Boy Scout Rule: “Leave the campground cleaner than you found it”—and that if all developers did that, “code could not rot.”

It is incredibly relevant to website development. But, unfortunately, most websites deteriorate with time—to the point that they become almost uneditable. Yet, surprisingly, few developers—or companies recognize the value of tidying, refactoring, and improving code readability. Martin’s principles will help you save countless hours and significant resources lost because of poorly written code—and help you iteratively improve your website as fast as possible.

Conversion Rate Optimization (CRO)

Making websites win by dr karl blanks and ben jesson.

Making Websites Win (written by us) tells you how to apply the customer-centric methodology that has doubled the sales of many leading websites. It tells you what successful web businesses do differently (and others get wrong)—and how to easily identify your website’s biggest opportunities. It’s a treasure trove of proven solutions for growing businesses.

Download a free copy of Making Websites Win by subscribing to our email newsletter .

We read a lot of marketing books. Unfortunately, not many of them contain advice that wins A/B tests. If you have discovered any marketing books that have measurably increased your sales, we’d love to hear what they are .

Nineteen tips for digesting books rapidly

How to successfully apply our methodology when you have low traffic

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Browse hundreds of articles , containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

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Making Websites Win is an Amazon #1 bestseller in 15 categories.

A goldmine of the best conversion advice, it has been recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.

Right now, it’s available for purchase, in paperback, hardcover, and Kindle ( you can buy it here ). However, as our gift to you…

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(Plus, as an added bonus, you’ll also get our CRO Toolkit, packed with persuasion techniques, advanced tips, million-dollar landing pages, and more.)

Subscribe below to instantly download the entire book—all 354 pages—in your preferred format. Plus, the bonus resources.

Making Websites Win is an Amazon #1 bestseller in 15 categories. It’s a goldmine of the best conversion advice packed with easy‑to‑implement ideas. It has been recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.

In Making Websites Win , you’ll discover:

Right now, it’s available for purchase in paperback, hardcover, and Kindle. However, as our gift to you…

It’s yours for FREE, when you subscribe to our incredibly useful newsletter

Subscribe below to instantly download the entire book—all 354 pages—in your preferred format.

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“Their approach is truly the best I’ve ever seen.” Sean Ellis , Dropbox’s first marketer, founder of Growth Hackers, and author of Hacking Growth

“Want to learn conversion optimization, or make your website make your more money? Buy THIS book.” Oli Gardner , co-founder of Unbounce

“This book looks set to be the Bible of CRO. There’s a lot of money to be made in adopting the wisdom in these pages.” Ashley Friedlein, founder of Econsultancy

Goodreads Editors' Picks for Summer Reading

Online Marketing Books

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

Lists Tagged “Online Marketing”

A Guide To Inbound Marketing For Small Business by Izabela Cottle

Quotes Tagged “Online Marketing”

Videos Tagged “Online Marketing”

How to Calculate the Return on Investment From SEO & Your Digital Marketing Efforts

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The Best Marketing Books Of 2023

We layout the must-read, best marketing books for this year to help you invest your time productively.

The front cover of the Quantum Marketing book: one of the best marketing books of recent times.

The sheer variety of the best marketing books on the market can prove quite daunting for those of us on the lookout for a new tome. Just how do you decide which are worth your time?

The marketing industry is constantly changing and adapting to the emerging trends of everyday life, and because of this, marketers know the importance of adapting to remain current—no matter what their level of expertise. Whether you’re new to the industry or a seasoned pro, there are always new things to learn, skills to improve, and strategies to adopt.

In this article, we do some of the legwork for you, highlighting six that we consider prime reading for marketers of all stripes. We've compared everything from cost and content, to book size and Kindle availability, and put together our list of the best marketing books available today.

Looking to learn more about marketing? Check out the six best small business marketing strategies that work . Alternatively, you can read about the best content marketing tools or the best online marketing services to further your knowledge.

The best marketing books of 2023 in full

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Specifications, reasons to buy, reasons to avoid.

There’s a reason the The 1-Page Marketing Plan is a number-one bestseller on Amazon. In this 234-page book, released in May 2018, marketers will learn how to create a quick and simple marketing plan in just a single page, and learn how following a reliablem fully-fledged marketing plan— rather than “random acts of marketing”— will result in rapid business growth.

Alongside this, entrepreneur, expert marketer, and author Allan Dib illustrates how you can acquire new clients, make additional profit from existing ones, stand out from competitors, and achieve amazing results on a small budget.

The 1-Page Marketing Plan book is ideal for both new marketers and more experienced professionals, particularly those looking to streamline their marketing plan quickly and efficiently, and is a solid choice for anyone looking to increase their business’s growth and simplify their marketing process.

2. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy

Patrick Schwerdtfeger’s Pandemic, Inc - released amid the Covid-19 pandemic in July 2020 - offers entrepreneurs, small businesses, and self-employed professionals a bold and unique take on how the coronavirus disruption can be used to their business’s advantage.

Based on the belief that change = opportunity, Patrick lists eight key trends that marketers can follow to drive business growth and success in the current economy, with key topics including cryptocurrencies, social unrest, new technologies, job displacement and the future of work.

Using the acronym “salvaged”, the contents page breaks down each of the eight subjects into smaller chunks (S: Self-sufficiency, A: Analytics, L: Liquidity, V: Virtualization, A: Automation, G: Government, E: Exponential Thinking, D: Decentralization) and outlines these trends into a business roadmap featuring strategic questions and tactical to-dos that the author argues should be acted upon instantly.

3. Contagious: Why Things Catch On

Wharton marketing professor and New York Times bestselling author Jonah Berger offers his take on why certain products and ideas become popular in Contagious: Why Things Catch On .

According to Berger, “people don’t listen to advertisements, they listen to their peers.” This principle forms the basis of the book, which examines why some products, ideas, and stories are more likely to go viral than others.

A staple on any marketing bookshelf, Contagious looks at the science and power behind word of mouth, which Berger argues is the primary factor behind 20-50% of all purchasing decisions. In outlining this case, he uncovers the six key principles that encourage ideas and products to become popular and successful.

It can also be used as a handbook of sorts, containing actionable techniques to help you understand how information spreads, so you can create content and product advertisements that people will want to share.

4. The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

If you’re stuck in a marketing rut and unsure where to take your strategy next, The Results Obsession might be the book for you. Offering a step-by-step roadmap to help you increase online leads and sales, it explains how to exploit your highest return on investment (ROI) digital marketing channels, by improving your website and emails, utilizing SEO best practises, and using pay-per-click (PPC) advertising to your advantage.

Using analysis, marketing metrics, and formulas, you will learn how to diagnose your funnel process—from traffic to leads to sales—so you know exactly how you can improve your results. Author Karen J. Marchetti uses direct marketing strategies to uncover the formulas to writing winning copy, explains how to best use Google Analytics, teaches you how to understand and create buyer personas, and uncovers the “marketing metrics” you can use to evaluate and improve all of your marketing efforts.

5. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Chief Marketing Officer of Mastercard, Raja Rajamannar, explains how to thrive while navigating the ever-changing world of marketing in his book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers .

Focussed on emerging technologies like artificial intelligence (AI), 5G, and blockchain, Rajamannar—who has been named one of the world's most influential CMOs by Forbes Magazine—explains how marketers can boost their business by combining creativity, data, and breakthrough technology.

He outlines the four significant stages of marketing that have emerged alongside ever-changing technology, building on the strategies and tools of the previous era.

Through the techniques listed in his book, Rajamannar teaches readers how to understand and be at the forefront of the marketing evolution (or, revolution, as his Fifth Paradigm theory attests), by encouraging marketing teams to rethink their strategy in order to remain relevant in a developing industry.

6. InstaBrain: The New Rules for Marketing to Generation Z

InstaBrain , released in March 2019, claims that Generation Z (those aged between 13 and 24 years old) currently represent two out of every five American consumers and contribute around $655B in US purchases each year. As the largest living generation, outpacing Millennials by three million, it’s certainly a good idea to understand how to target them with your marketing campaigns.

In InstaBrain, internationally-acclaimed researcher Sarah Weise lays out the new rules for marketing and brand-building for this generation of digital natives.

With anecdotal insights from real-life youth research projects and tips on how to increase Gen Z’s engagement with your brand, you’ll learn where this generation consumes their content, what makes them interact, how to keep them coming back, and how to tailor your strategy to increase your sales and brand awareness with them.

How to choose the best marketing books for you

When deciding on the best marketing books for you, your individual preferences and goals will determine which will suit your needs the most. For instance, which areas of marketing are you looking to further your knowledge in? Are you looking to develop a specific skill, like email marketing , or perhaps gain an overview of more general topics?

Are you reading for information, or do you require actionable steps that you can follow? Are you looking for general creative marketing campaign inspiration?

For instance, if you’re interested in learning about targeting Gen Z with your marketing campaigns, then a book like InstaBrain will certainly tick all the boxes—this covers key areas like strategy, brand-building, and engagement within this demographic, so you’re sure to finish it with some key takeaways.

Likewise, if emerging trends and technologies are more relevant areas that you’d like to brush up on, Quantum Marketing will teach you about how AI, 5G, and blockchain can affect your marketing strategy. Other books like Contagious and The Results Obsession offer a more general overview, providing plenty of food for thought with new ideas and habits to adopt when improving your marketing efforts, while Pandemic, Inc provides insight into the current post-pandemic marketing landscape. Finally, The 1-Page Marketing Plan is a must-read for any marketer looking to simplify their marketing strategy.

The best marketing books: How we test

The best marketing books will ultimately be decided by personal preference, based on what you want to learn. However, in this buying guide, we listed six solid options for marketers looking to improve their knowledge in a variety of areas, with insights and actionable steps that you can act on straight away.

While no single book can be listed as the best due to the different content included in each, books like Pandemic, Inc and Quantum Marketing are an ideal choice for professionals looking to grow in the current, post-pandemic world—both explore emerging technology, the changing marketing landscape, and how you can adapt your business’s strategy to thrive.

Likewise, books such as Contagious and The Results Obsession provide useful steps for improving your marketing copy and campaigns, while The 1-Page Marketing Plan will show you how to streamline and simplify your overall strategic plan. Finally, we recommend InstaBrain for any marketer looking to understand and target the Gen Z demographic—but read on to find out more about each one.

TechRadar Newsletter

Chelsea is a freelance writer with a degree in journalism from the London School of Journalism and a passion for lifestyle interests, especially as they intersect with consumer and business tech.

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18 Best Marketing Books to Read in 2023

You found our list of the best marketing books .

Marketing books are nonfiction guides that explain how to build a brand and gain visibility for a company, product, or service. These books cover topics such as branding, digital marketing, social media, and storytelling. The purpose of these books is to teach marketing competencies and help industry professionals craft quality and compelling marketing content and campaigns.

These works are a subset of business books and are similar to advertising books , social media marketing books , books on business strategy and entrepreneurship books .

This list contains:

Here we go!

List of marketing books

From social media content manuals to marketing psychology books, here is a list of newly released and all-time best selling books.

1. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Alchemy examines the strange magic of marketing through the lens of psychology. The world of consumer logic is often illogical, yet this book argues that the unpredictable nature of human behavior can actually be an asset to marketers. The strange reasoning behind consumer choices provides an opportunity for marketers to make an unlikely brand or product insanely popular. While this phenomenon can be unpredictable, the book lays out a list of rules to increase the chances of creating a hit. Alchemy is an entertaining and informative read that reveals the strange and wonderful workings of the marketing world.

Notable Quote: “Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.”

Buy Alchemy .

2. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allen Dib

The 1-Page Marketing Plan is a guide for creating a quick and simple yet effective marketing strategy. Allen Dib proposes a short and sweet alternative to the more time-consuming and involved marketing plans that intimidate many professionals. The 1-Page Marketing Plan discusses ways to gain new customers and new business from existing customers, tailor campaigns to match business size, dominate competitors, and stretch small budgets to optimize return on investment. The book lays out a formula for drawing up a game plan that fits on a single page, helping organizations to identify marketing priorities.

Notable Quote: “Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.”

Buy The 1-Page Marketing Plan .

3. This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

This is Marketing is one of the best marketing books for beginners. Marketing guru Seth Godin shares his cardinal industry rules and best practices in one condensed volume. The book addresses topics like identifying viable markets, learning by listening and observing, and tailoring the message to fit particular audiences. Each chapter prescribes advice like “trust is as scarce as attention,” and “treat different people differently.” This is Marketing outlines the central strategies and storytelling techniques that make marketing efforts successful and remarkable.

Notable Quote: “Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.”

Buy This Is Marketing .

4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Everybody Writes is MarketingProfs executive Ann Handley’s tips for crafting quality content. The book outlines writing behaviors that help marketers become master storytellers. For instance, cultivating a writing habit, churning out bad first drafts and editing meticulously, and expressing complex ideas through simple language. The guide also drills the rules of grammar, story structure, and citation, as well as best practices for styling content to fit various platforms. While aimed at marketers, Everybody Writes is a general handbook for effective storytelling. Many of the tips in the book are suitable for writing workshops or journalism classes, primarily because basic writing principles are important marketer tools. At its core, marketing is about making the audience feel emotion, and only clear, well-crafted content can achieve this end.

Notable Quote: “Assume the reader knows nothing. But don’t assume the reader is stupid.”

Buy Everybody Writes .

5. Contagious: Why Things Catch On by Jonah Berger

Contagious is an exploration of the factors that make concepts spread like wildfire. This subject matter is especially relevant for the current era of marketing, given the emphasis on viral content. The book examines the elements that make ideas shareable and sensational, namely triggers, emotion, social currency, and practical value. Each section contains examples and anecdotes that illustrate the ways savvy marketers use these tools to shape public perception. Rather than championing gimmicks, the book explores how to speak to the human experience. Contagious contains instructions for spreading irresistible ideas.

Notable Quote: “People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

Buy Contagious .

6. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Made to Stick is one of the best books on marketing psychology. The work shares compelling cultural case studies and examines the reasons why fictions often tend to spread faster and farther and persist longer than fact. Chapters outline five basic qualities of stickiness: simple, unexpected, concrete, credible, and emotional, each illustrated through a string of entertaining anecdotes. The book explores topics such as decision paralysis, empathy, and observation. Made to Stick provides an actionable blueprint for marketers to craft tales with staying power.

Notable Quote: “The most basic way to get someone’s attention is this: Break a pattern.”

Buy Made to Stick .

7. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Building a StoryBrand teaches leaders how to craft a clear and consistent brand message that resonates with audiences. The book explores consumer reasoning and lays out steps for appealing to audiences. Brand is the way companies speak to customers, and this guide provides a framework for communicating each part of the company story. Chapters outline techniques like wielding the seven universal human story points, crafting compelling calls to action, optimizing copy for different mediums, and making brands understandable and relatable to target demographics. Building a StoryBrand is the ultimate manual for corporate branding.

Notable Quote: “In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

Buy Building a StoryBrand .

8. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

Stories That Stick is a masterclass in marketing storytelling. Preaching the point that the story is the sale, the book explains how narratives can captivate an otherwise unreceptive audience. Stories That Stick presents frameworks for four main story types–founder, value, purpose, and customer– explaining the nuances and different uses for each category. The author demonstrates these points through the use of enchanting prose and great hooks that engage readers. The book is not only an exploration of effective storytelling, but also a concrete example of the art.

Notable Quote: “A perfectly placed, impeccably delivered story can transport a person to a place beyond interested, straight past paying attention, and into a state of complete captivation.”

Buy Stories That Stick .

9. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

Obviously Awesome is a primer on positioning, or the way brands present products to consumers and differentiate offerings from competitors. Positioning is a particularly desirable skill for the technology industry, where innovative products emerge constantly. However, this ability is valuable for any field. The book covers methods for choosing an appropriate market and niche, types of positioning, and ways to utilize market trends. Obviously Awesome teaches readers how to grab the target market’s attention, lure in prospective fans, and make customers fall in love with the product.

Notable Quote: “Keep in mind that most of your target customers have never heard of you or your rival startups—they simply want to know how your product compares to what they use today.”

Buy Obviously Awesome .

10. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Gary Vaynerchuk is one of the biggest names in digital marketing, so it makes sense that he’s written one of the best books on social media marketing. Jab, Jab, Jab, Right Hook outlines strategies for major social channels like Facebook, LinkedIn, Instagram, and Twitter. Though each platform requires a targeted approach and customized content, social success on any channel boils depends on one key rule: tell a compelling, audience appropriate story. Jab, Jab, Jab, Right Hook is an ageless guidebook for commanding attention on social media by using an authentic and engaging voice.

Pro-tip: For information on newer social media platforms like Tik-Tok and Clubhouse, supplement this book with Gary Vee’s more current content, such as podcasts and blog posts.

Notable Quote: “The better you learn the psychology and habits of your social media consumers, the better you can tell the right story at the right time.”

Buy Jab, Jab, Jab, Right Hook .

11. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller

Marketing Made Simple is a guide to branding and sales funnel management. Donald Miller breaks down the basics of brand storytelling and customer-nurturing by providing checklists, anecdotes, and actionable steps. The book outlines topics such as managing client expectations and relationships, designing targeted sales funnels, optimizing websites for conversion, and leveraging email campaigns to build brand visibility and attract potential leads. Marketing Made Simple is a valuable marketing and sales resource for beginners or seasoned marketers looking to get back to basics.

Notable Quote: “Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.”

Buy Marketing Made Simple .

12. Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

This textbook is one of the most comprehensive digital marketing books available. Digital Marketing Strategy outlines the essentials of online marketing, including SEO, content marketing, automation, and email. The book explains how to plan, implement, and measure various virtual marketing techniques, as well as how to keep data secure. The material covers the full scope of digital marketing, from understanding the online ecosystem and remote consumers, to meeting budgets and business objectives, to optimizing for user experience, and beyond. Digital Marketing Strategy covers a variety of online marketing approaches, techniques, and components, and is a valuable reference for marketers of all levels.

Notable Quote: “If we stop the long-term activity we may make some savings for a few months but then we will be even further behind our competition….Reducing digital activity or marketing in general is a dangerous path. You could trial reducing activity in specific areas if necessary and display the impact of this on the business in order to tell your story.”

Buy Digital Marketing Strategy .

13. Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

Fanocracy demonstrates how to capitalize on fandom and transform admirers into buyers. David Meerman Scott and Reiko Scott examine the neuroscience of fandom, exploring what makes people passionate about a topic and what maintains that interest. The book strategizes on how to capitalize on intense interest without seeming opportunistic or insincere. The chapter titles outline best practices such as, “build identity to become more than the product,” and develop employees such as fans,” and each section contains case studies and stories to illustrate these points. Fanocracy teaches marketers how to build on opportunity, encourage devotees, and sustain popularity.

Notable Quote: “To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the the products or services we sell to them.”

Buy Fanocracy .

14. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by by Al Ries and Jack Trout

The 22 Immutable Laws of Marketing is one of the most popular marketing books of all time. Drawing on years of consultant experience, the authors lay down the golden rules of marketing. The book explores concepts such as leadership, perspective, perception, and unpredictability. Each chapter starts with a general statement and explores the declaration in depth. The 22 Immutable Laws of Marketing is an anthology of marketing mantras.

Notable Quote: “Marketing is a battle of perceptions, not products.”

Buy The 22 Immutable Laws of Marketing .

15. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by by Sean Ellis and Morgan Brown

Hacking Growth is one of the better marketing books for startups. Growth hacking is a process marketers use to quickly grow a company’s client base and reputation by testing multiple methods of reaching potential customers. Hacking Growth reveals the techniques and tactics that helped some of the most successful startups grow from beginner companies to household names. The book provides a toolkit for rapidly growing customer bases and market shares for both new and established organizations.

Notable Quote: “You want to track, at a minimum, the metrics for each of the steps users must take to reach the aha moment and how often they are taking those steps.”

Buy Hacking Growth .

16. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm explains how to introduce groundbreaking new products to the market. The author explains that behavior and sentiment differs between early adopters, customers willing to take risks on new products, and the early majority, users who wait for bugs to be fixed and reviews to emerge. The book aims to narrow the space of time between these two groups, accelerating the rate at which products achieve mass acceptance. Crossing the Chasm teaches readers how to educate audiences about emerging technology, encourage consumer behavioral change, and convince customers to believe in new offerings. The book equips readers with the skills and tactics needed to sell products to unassuming audiences.

Notable Quote: “Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth.”

Buy Crossing the Chasm .

17. The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells by Meera Kothand

The One Hour Content Plan is a blogging companion for freelancers, solo marketers, and small businesses. The book explains how to generate content ideas and write posts that attract and convert readers. The guide is filled with tips about choosing topics, finding and maintaining brand voice, and crafting quality writing that achieves the desired results. Later chapters also touch on topics like editing and promoting content. While most marketing books focus on large-scale efforts and industry players, The One Hour Content Plan lays out the basics of blogging for smaller operations.

Notable Quote: “When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for your readers to understand where you’re taking them too.”

Buy The One Hour Content Plan .

18. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary

Digital Marketing Analytics is one of the most comprehensive marketing analytics books available. While some guides focus on specific tools like Google Analytics, this book gives a broader overview of how to use data to guide marketing decisions. Chapters explore areas such as analyzing audience, improving customer service, anticipating crisis, and generating useful reports. Digital Marketing Analytics helps leaders measure environmental factors and marketing results and make logical business choices.

Notable Quote: “Tracking what happens after a user clicks on a link can be useful, but it can’t answer all the questions. New and other ways exist to fill in the gaps for a more complete picture by using a variety of digital data sources.”

Buy Digital Marketing Analytics .

Storytelling is one of the main tools of marketing, and reading is one of the quickest ways to improve storytelling skills. By picking up books on marketing, professionals can become more creative and strategic. The best marketers learn and experiment constantly. These books share new trends ideas as well as time-tested and evidence-based strategies and best practices. By reading these works, marketers can improve the scope and reach of campaigns and achieve better results for the time invested in these efforts.

For more reading, check out this list of growth hacking books , these change management books , and these books on sales .

We also have a list of the best books on customer experience .

FAQ: Marketing books

Here are answers to common questions about marketing books.

What are marketing books?

Marketing books are handbooks for building brands and promoting products. These guides teach marketers how to tell stories that attract and resonate with potential customers, and also. increase visibility and sales. However, more than building a brand and selling products, marketing is about telling powerful stories and making lasting impacts on customers. The books in the genre lay out tips and best practices to ensure maximum ROI on creative and strategic effort.

What are the best books for marketing?

The best books for marketing include Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, Contagious by Jonah Berger, Building a StoryBrand by Donald Miller, and Alchemy by Rory Sutherland.

What are some good marketing books for beginners?

Some good marketing books for beginners include Everybody Writes by Ann Handley, This Is Marketing by Seth Godin , Marketing Made Simple by Donald Miller, and Digital Marketing Strategy by Simon Kingsnorth.

Why should you read marketing books?

The marketing world is fast-paced and ever-changing, and reading marketing books helps professionals keep up with marketing trends. These works can inform readers about new strategies and ideas from industry leaders from industry leaders who have invaluable insights and experiences.

Author: Angela Robinson

Marketing Coordinator at teambuilding.com. Team building content expert. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses.

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Online Marketing for Busy Authors

A step-by-step guide, by fauzia burke foreword by s.c. gwynne, category: reference | marketing.

Apr 19, 2016 | ISBN 9781626567856 | 5-1/2 x 8-1/2 --> | ISBN 9781626567856 --> Buy

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Apr 19, 2016 | ISBN 9781626567856

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About Online Marketing for Busy Authors

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.

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The Career Guide for Creative and Unconventional People, Fourth Edition

Smart Moves for Liberal Arts Grads

Conquering the College Admissions Essay in 10 Steps, Second Edition

The Canadian Writer’s Market, 18th Edition

How to Write a Winning College Application Essay, Revised 4th Edition

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Authors “Fauzia delivered more than I imagined was possible, plus she’s fun to work with.” — Alan Alda, award-winning actor and author of two New York Times bestsellers “I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.” —R. J. Palacio, author of the New York Times bestseller Wonder “Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn’t understand or wrongly ignores.” — Charles Spencer, author of Killers of the King and other bestselling books “In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia’s approach works, and the steps she has outlined in her book will help any author build a base of readers. She’s simply the best.” — Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City “Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.” — Bill Bradley, former US Senator and author of We Can All Do Better “What author isn’t intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.” – Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century Publishers “Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.” — Madeline McIntosh, President, Penguin Publishing Group “Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.” — Bob Miller, President and Publisher, Flatiron Books/Macmillan “Always innovative and effective. I have no reservations in recommending Fauzia Burke.” — Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster “Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.” — Walter Weintz, Chief Marketing and Sales Officer, Workman Publishing “Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author’s table.” — Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House Agents “With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author.” — Sandra Dijkstra, literary agent and founder of Sandra Dijkstra Literary Agency “When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.” — Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency “Fauzia Burke is an industry leader in the world of online publicity and marketing . I have recommended Fauzia to many clients, with total confidence , and they have all been thrilled with the results.” — Wendy Sherman, literary agent and founder of Wendy Sherman Associates “Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.” — Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency “In her book, Burke takes authors through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media and much more.” –Forbes “This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.” – Library Journal “The book is filled with practical advice from a roster of experts that reads like a Who’s Who of publishing—S&S’s Judith Curr, Flatiron’s Bob Miller, and Crown’s Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.” – Publishers Weekly “By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.” – 800 CEO Read “It is certainly recommended not just for authors but for anyone looking for information about self promotion.” – Examiner.com ” The book’s powerful strategies can be put to immediate use, and revisited for long-term success in marketing and promoting your book.” – BlogCritics “ Online Marketing for Busy Authors provides the questions and structure to help time-starved authors prioritize and refine their marketing strategies.” – Small Business Trends “The book provides a simple and coherent approach for aspiring authors looking to bring attention to their work and develop their brand via the internet and social media.” – Retirement Savvy “Authors will get a good high-level picture of what online marketing entails and nudge them in the right direction.” – Non Fiction Book Reviews “Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.” – Literary Rambles “The book is interactive, with information grouped by chapters with lists, checklists, worksheets and handy tips, along with examples, anecdotes and advice from other professionals in the book business. Fauzia Burke ultimately keeps this book accessible and succinct, perfect for busy authors looking to improve their online marketing strategy.” – Madison’s Library “Online Marketing for Busy Authors is a must read for anyone who has written a book or is interested in writing a book” – The Cyberlibrarian “Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, it’s just right.” – Tap Dancing Spiders “I loved the simplicity yet power in this book. I highly recommend it.” – Terry Whalin “This book will make busy authors even busier. Yet at least they will be doing the right things.” – Christopher Richards Ink “Burke’s writing flows and is easy to understand. In fact, the book reads like one is having a conversation with her and not reading words written on pages. Because of this, I think writers of any age would be able to understand the ideas presented. It is also logically divided into the steps and order of those steps for writers to be successful.” – Blog: Amy’s Scrap Bag “This is a terrific book for authors interested in utilizing online resources for promoting their writings.” – Margo Kelly “This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors.” – Bev Scott “In clear and concise prose, Fauzia Burke distills her 20 years of experience marketing authors online to accessible steps that even the uninitiated can use.” – Alisha Solan “Gold nuggets galore.” – She Would Read

Foreword by S.C. Gwynne Introduction Phase 1: Getting Organized 1 Personal Branding 101 2 You Gotta Dream Big 3 Know Thy Reader 4 Get Real With Your Goals 5 Best Advice in the Business 6 Your Priority List Phase 2: Turning Your Thinking Into Action 7 Your Online Marketing Plan 8 Building Your Website 9 Mailing List of Fans 10 To Blog or Not to Blog 11 Social Media and Social Networking 12 DIY Online Book Publicity Phase 3: Staying the Course 13 Promote Without Being Promotional 14 Monitor and Adjust Some Parting Advice Acknowledgments Index About the Author

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Marketing Textbooks

Introduction to Social Media

Contributor: Lawson

Publisher: Oklahoma State University

License: CC BY

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

(0 reviews)

Principles of Marketing

Contributors: Gomez Albrecht, Green, and Hoffman

Publisher: OpenStax

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

Customer Centric Strategy

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Leading Innovation

Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

Digital Marketing Strategy

Contributor: Dolbec

Publisher: Concordia University Open Textbooks

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Visuals for influence: in project management and beyond

Contributor: van der Hoorn

Publisher: University of Southern Queensland

‘Visuals for influence: in project management and beyond’ is a practical guide with 24 visuals to download, adapt and deploy to engage your stakeholders. This practical guide will build your confidence and practical skills to quickly and effectively leverage the benefits of visuals to maximise your influence.

(2 reviews)

Strategic Marketing in the Global Forest Industries - Third Edition

Contributors: Hansen and Juslin

Publisher: Oregon State University

License: CC BY-NC

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

eMarketing - The Essential Guide to Online Marketing

Publisher: BCcampus

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

Introducing Marketing

Contributor: Burnett

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(10 reviews)

Growth and Competitive Strategy in 3 Circles

Contributors: Urbany and Davis

Publisher: Saylor Foundation

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

(4 reviews)

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COMMENTS

70+ Book Marketing Ideas to Rocket-Boost Your Sales
Book marketing basics Just getting started with book marketing? Here are 10 fundamental things every single author should do to market their book. 1. Get your book info right Successful marketing starts with the book itself, especially the information you attach when you publish.
How to Market Your Book in 8 Simple Steps
Pick the right target audience for book marketing 3. Create a platform on social media 4. Build visibility on Amazon 5. Get book reviews 6. Learn book promotion tactics that increase sales 7. Leverage your readers for success 8. Hire a professional book marketer 1. Start by understanding your market
Book Marketing Services: Discover Amazing Book Marketers Today
A book marketer with blurb and metadata expertise will help you choose exactly the right points to hit in your description, and hack your keywords and categories on Amazon (and other retailers) for greater discoverability. Read more
14 Essential Book Marketing Ideas for Every Author
Reasons book marketing is important for every author: It helps you reach more readership and get new book fans. It helps you get more book reviews on Amazon. It enables you to generate more book sales. Book marketing is a lead-generator to networking. It helps you establish a substantial audience and community interested in your book (s).
How to Market a Book: 7 Strategies
Strategy #1: Research Your Niche. Any good marketing starts with research. For this reason, marketing shouldn't just be an afterthought. It needs to be a part of your process from the very conception of your book. If you fail in your market research, then you may find you're writing a book that nobody wants to read.
7 Marketing Tips For Selling Your Book Online
Build A Website. If you want to connect with potential readers and sell books online, it's important to have a dedicated website to spread the word, while also building an email list for email ...
How to Market a Book: 15 Proven Book Marketing Strategies
What are some of the strategies to marketing books with social media? Here are what the experts suggest: Twitter: Use relevant hashtags Tweet relatable content Engage your audience by "liking" their comments Search different hashtags to find your core audience Facebook: Create a Fan Page for either yourself or your book
28 Marketing Books to Read This Year (2022)
3. Buyology. If you've ever wondered how customers make buying decisions, Martin Lindstrom's book Buyology: Truth and Lies About Why We Buy will help.. Lindstrom performed a three-year neuro-marketing study of 2,000 volunteers as they encountered ads, logos, commercials, brands, and products.
20 Best Online Marketing books to read in 2023
Digital Marketing 2021 by Danny Star 11. Marketing 4.0: Moving from Traditional to Digital by Philip Kotler 12. Art of SEO by Eric Enge, Stephan Spencer, Jessie C. Stricchiola 13. Everybody Writes by Ann Handley 14. The Power of Visual Storytelling by Ekaterina Walter 15. Google Adwords for Beginners by Cory Rabazinsky 16.
15 Essential Product Marketing Books for 2023
Best for: Understanding the customer's perspective. This book puts you in the customer's mindset and helps answer questions around the "why" pertaining to the need of the product. 4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce. Pages: 206.
The best online marketing books and resources (that all our team
The best online marketing books and resources (that all our team members study) Published: December 2022 The following are the 18 "must have" marketing books and resources —part of a (much longer) reading list our team members study during their onboarding. These are a few of our favorite books.
Amazon Best Sellers: Best Web Marketing
Best Sellers in Web Marketing #1 Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller 9,016 Hardcover 139 offers from $5.70 #2 Starting an Online Business For Dummies, 7th Edition Greg Holden 116 Paperback 38 offers from $12.02 #3
The 30 Best Business Books for Online Marketers
12 of the Best Business Books for Psychology and Neuromarketing How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS 1. How to Win Friends and Influence People by Dale Carnegie
Online Marketing Books
Showing 1-50 of 276 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) by Steve Krug (Goodreads Author) (shelved 5 times as online-marketing) avg rating 4.24 — 27,947 ratings — published 2000 Want to Read Rate this book 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
The Best Marketing Books Of 2023
By Chelsea Forsyth last updated 20 September 2022 We layout the must-read, best marketing books for this year to help you invest your time productively. (Image credit: Amazon.com) The sheer...
18 Best Marketing Books to Read in 2023
From social media content manuals to marketing psychology books, here is a list of newly released and all-time best selling books. 1. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Alchemy examines the strange magic of marketing through the lens of psychology.
Effective Book Marketing Strategies for Consistent Sales
Switch to an ebook-first marketing plan (switch marketing images to ebooks, talk about the ebooks, make ebooks top-of-mind so more buy those versus physical copies) Promote that your paperbacks are on other websites (Barnes and Noble, etc.) instead of sending them right to Amazon
Online Marketing for Busy Authors: A Step-by-Step Guide
"Online Marketing for Busy Authors is a must read for anyone who has written a book or is interested in writing a book" - The Cyberlibrarian "Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, it's just right." - Tap Dancing Spiders
Online Marketing for Busy Authors
" The book's powerful strategies can be put to immediate use, and revisited for long-term success in marketing and promoting your book." - BlogCritics "Online Marketing for Busy Authors provides the questions and structure to help time-starved authors prioritize and refine their marketing strategies." - Small Business Trends
4 Online Marketing Strategies Every Author Should Use to Sell More
The four best ways to promote your book are via your own website, using social media marketing, email marketing, and Amazon book ads with Amazon Marketing Services. Let's make sure you start off your online marketing strategy on the right track with a great author website that helps you promote and sell your book. 1.
How To Start an Online Bookstore: The Ultimate Guide (2023)
For online businesses this may include niche book collections that go beyond genre, quizzes, or tools to help recommend books based on interests, or 1:1 virtual shopping consultations. Physical bookstores can offer a warm experience with community-focused spaces and events.
Marketing Textbooks
The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marke...
Google Ads (AdWords) Workbook (2023): Advertising on Google Ads
2023 Updated Edition Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.. Updated - Fully updated for 2023 - coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.'; Google Ads in all its Glory - master the Google Search Network, Google Display ...