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The 14 Best Internet Marketing Books To Read For Entrepreneurs
Online marketing is a very vast category and there is so much information out there it can be hard to know where to begin. Well if you are just starting out, today’s post you’ll learn some of the top internet marketing books you need to read starting today and why!
The key to your success is through learning and growing, online marketing is no different
Your business will online grow to the point that you do, and investing in yourself and taking time for personal development is key to your success. Learning and growing are essential for your success as an online marketer .
One major concept that can save you years of struggle and wasted effort is matching and modeling. Find someone who has what you want, match and model them and you can get similar results.
That’s where reading books comes into play. When someone writes a book, they take years of knowledge and expertise and condense it into a few hundred pages. Imagine taking a few hours to read through and learn the most successful people in your industry’s every tip and secret.
It’s almost like the brain download from the Matrix, but for building your online business. Reading the top online marketing books from other leaders in the internet marketing space is probably the closest thing you can get to that.
By absorbing the knowledge you’ll find in these top internet marketing books below you can skip through your learning curve faster. You’ll also avoid some of the common mistakes people make while building their online business.
Note: Listed below are the best internet marketing books I have read and recommend, but they are not in any specific order, all of them will be extremely valuable to your online marketing business
1. jab jab jab right hook – teaches you how to market with a value-first mindset.
Jab, Jab, Jab, Right Hook is an excellent online marketing book and is one of the foundation books you should read, especially if you market on social media.
Most people make the mistake of only throwing “right hooks” or only trying to sell people on their products and services. Of course, there is a time and a place for selling, but most people do it way too much.
There are really 3 steps to building a successful online marketing business, and they are building your audience, engaging your audience, and finally selling to your audience.
Unfortunately, most internet marketers just try and sell to their audience and forget about the other two steps. Without building an audience and engaging with them your sales will remain non-existent.
In Gary Vaynerchuk’s book, you’ll learn how to actually create content on social media that leads with value first. This is so important in online marketing because that’s what is going to help you build your audience and engage them.
This concept can help you turn cold market leads into warm market leads. Imagine you had to sell to people who already had a relationship with you. They knew, liked, and trusted you, compared to a completely cold lead.
Obviously talking to and marketing your online business to people who know, like, and trust you, would be much easier. Well, that’s the foundation of content creation you’ll learn in this online marketing book! Check out the current price over on Amazon HERE !
2. Dotcom Secrets – Helps you learn foundation internet marketing skills
There are several things you are going to learn to grow your online business through reading Dotcom Secrets . This is definitely one of the top online marketing books because it will give you an overall foundation for building your online business.
You’ll start by learning how to identify who your ideal dream clients and customers are. This is so important as an internet marketer because if your message or offers aren’t pointing to the right people you’ll continue to struggle.
Ever heard the term you are fishing in the wrong pond? Well in Dotcom Secrets you’ll learn what is the right pond and where to start fishing and how to find where your ideal clients and customers hang out.
From there you’ll learn what kind of “bait” or content to put out there that your ideal clients and customers want. Learn some of the foundation principles of attraction marketing for your business.
From there you’ll learn step by step how to create sales funnels and how to get your clients and customers their desired results, which can help you explode your results in your online business! Get Dotcom Secrets Free HERE
3. Expert Secrets – Can help you turn your knowledge into a thriving online business
Expert Secrets is another book by Russell Brunson like Dotcom Secrets but really helps you establish a following for your business. Creating a culture and a following is one of the hardest things you can do with your online business, but this book breaks it down to a science.
Imagine having thousands of die-hard fans and people buying whatever you market online. Well, it can become possible learning what this book has to offer.
Maybe you don’t have an internet marketing business yet and just aren’t sure where to start. Well, this book can help you understand what value you have to offer the market, and how you can turn it into a profitable business.
Facts tell, and stories sell, and in this online marketing book, you’ll learn how to craft your story and how to use it to build your business. With the right storytelling format, you can help your potential customers overcome their fears, and reach their ultimate results through your business.
On top of that throughout this book, you’ll even learn the ultimate webinar formula which can help you build a business and teaches you step-by-step how to make money with webinars .
Definitely pick up a copy of this book. You can even get a free copy of Expert Secrets HERE.
4. Launch – This internet marketing book will help you launch your first product
Why Launch is one of the best online marketing books is it teaches you the concept of how to effectively launch your own products . This could be books, ebooks, online courses, really almost anything. There are even examples in the book of people launching board games.
In this book, you’ll learn how to create an event-based product launch for your online business. This is super powerful because it helps you build your release into an event.
Imagine your business like the launch of a blockbuster movie. The hype, the excitement, the massive sales coming in. That’s what this top internet marketing book will help you do.
Launch teaches you how to get your existing customers and audience to help you create a product. By taking surveys and getting your audience to tell you exactly what they want, it makes it much easier to launch your product successfully.
Jeff Walker teaches you his product launch formula and step by step how to build a online business. This book can really go hand in hand with Expert Secrets and the concepts in both works very well together.
This is a must-read online marketing book if you ever want to create your own information products especially! Pick up a copy from Amazon HERE.
5. Blue Ocean strategy – Helps you position your business in a wide-open market
Why this internet marketing book is important is because it can help you define who your target market and niche are. Too many times online marketers are just pitching themselves to everyone, rather than a specific nice.
When you market to everyone you really market to no one. When you are too broad in your online marketing efforts or promoting, you will continue to struggle.
The overall content of this online marketing book will help you find your niche. It talks about how to stop marketing in a “red ocean” and to move into a “blue ocean”. This basically means that most people are marketing in a market that is red or has a lot of other sharks feeding in it. Which means, that there is very high competition.
With a competition level that’s too high, your online business won’t stand out, which makes it rather difficult to grow. Imagine how fast your online business could grow without any competition?
Finding a niche that isn’t overrun with the competition is the key to doing this. Developing your own blue ocean strategy can help you grow your business much quicker, rather than having to compete with the masses.
Well, that’s exactly why this is one of my top recommended online marketing books. Check it out on Amazon HERE !
If you enjoyed this list of the top online marketing books, you may also enjoy my list on the Top 4 Personal Development Books You Should Read . Developing your online marketing skills should be a foundation to grow your business.
6. Everybody writes – Will help improve all writing aspects of your internet marketing
Content marketing is the backbone of your entire online marketing business. This is one of the best internet marketing books because it highlights the importance of writing on your business.
In today’s day and age, almost every business is marketing online, and if they aren’t they should be. While writing is a huge aspect of writing the perfect blog post , for example, it is also used in so many other areas of marketing as well.
You write in your social media posts, your ad copy, your email blasts, blog posts and more. It is an essential skill to master in internet marketing and this book can help you do it .
If you are looking to increase your sales and leads that come from your written marketing, this is a must-read book for entrepreneurs. Everybody writes is written by Ann Handley, and you can pick up a copy on Amazon here !
7. The ultimate sales letter – One of the best internet marketing books on copywriting
You might not be familiar with the term “copywriting” but it is one of the most important skills for entrepreneurs. Copywriting is basically the ability to sell through the written word.
Whether you are writing sales copy, ads, email marketing, or really any method to market your business, the better you can sell through words, the more money you’ll make. When your writing moves people it can help you drive more traffic, get more clicks, and increase conversions.
The Ultimate Sales Letter by Dan Kennedy can be an excellent resource to learn the important skill of copywriting. If you are doing any form of internet marketing you’ll want to master the skill of copywriting.
Not only will this skill help you sell through the written word, but it can help you with selling in person as well. As you develop some of the language patterns that are effective in written selling they will also improve your personal selling skills. Pick this book up today as it is one of the best books to read as an entrepreneur.
8. Epic Content Marketing – Teaches you how to move your audience to action with content marketing
Want your business to grow on autopilot with internet marketing? Well, content marketing is going to have to be a major focus in your business if you want that to happen.
Epic Content Marketing , exposes the truth of the value of content marketing, and how to use it effectively to grow your business as an online entrepreneur. Most people don’t realize the power of content marketing and what it can to for building a business online.
This book does an excellent job of explaining the importance of content marketing, and how you can use it to build an empire with content marketing. Again these strategies won’t magically grow your business overnight, but with consistent effort, content marketing can help you grow your business passively.
I’d certainly put Epic Content Marketing near the top of the list of the best internet marketing books every entrepreneur should read.
9. Way Of The Wolf – Teaches you how to sell to the leads you get with internet marketing
Have you seen the movie Wolf of Wallstreet? Well, this book is by the guy who the movie is based on, Jordan Belfort.
This guy’s sales skills are out of this world, and whether you are marketing your business online , or offline, this is a must-read book as an entrepreneur.
Most likely you are using internet marketing to get more traffic to your website and generate leads. This, of course, will eventually lead to more sales presentations.
Well, if you can’t sell, or you struggle with it, it won’t matter how effective your internet marketing is, you’ll struggle to generate income online. Internet marketing books usually focus on things like content marketing, or email marketing, which are great, but selling is a skill you’ll want to master as an internet entrepreneur.
I wish I could tell you that you can build a huge business without ever talking to a single person. It’s possible, but it’s very hard to do. A much easier option is to combine internet marketing with personal selling, and this book will teach you how to sell. For this reason, I put the book Way of the Wolf into the best internet marketing books category. Pick up a copy on Amazon here .
10. Building A Storybrand – Helps you get your audience to relate to your story and how your brand can help them achieve their goals
If you’ve been in business or selling for any period of time, you’ve probably heard that statement of facts tell, and stories sell. Well, how is your brand’s story doing? Is it compelling? Does it make customers resonate with your brand?
Building A Storybrand will help you to craft your business’s story in a way that will make people want to do business with you. It is very much one of the best internet marketing books because it can help you optimize your content through effective storytelling.
Most companies make the mistake of trying to be the “hero” for their audience, but that isn’t what people are looking for. Your customers want to be the hero in their stories, it’s your job as the business to be the guide.
Think of Yoda or Obi-Wan Kenobi. They acted as guides to Luke Skywalker to help him save the universe. Luke was the hero, and they were the guides. This book will teach you how to be the guide through storytelling, which can help you increase sales for your online business. Pick up a copy on Amazon here .
11. Magnetic Marketing – Will help you attract a flood of traffic, leads, and sales for your business with internet marketing
Have you heard of attraction marketing ? Well, basically it is when you create content that is so valuable to your target market that they naturally come to you to help solve their problems.
Why is this important? For starters, it can help position you as an expert in your field and industry. As an expert, it makes it much easier to sell your products without being pushy.
The book Magnetic Marketing teaches you step-by-step on how to do that. If you want more traffic, leads, and sales for your business through online marketing, you need to read this book.
Dan Kennedy will help you take your internet marketing skills to the next level in this book. Pick up your copy on Amazon here .
12. Seo Fitness Workbook – A easily understandable guide to SEO and using it to building your business online
Do you understand the importance of SEO? Most people don’t, or at the very least, have no idea how to effectively use SEO to build an online business.
SEO has been positioned as this extremely complex process that only people with years of experience and special degrees can figure out. Certainly, SEO requires a skill set, but it can be learned just like anything else.
The SEO Fitness Workbook is one of the best online marketing books I’d recommend because it breaks down SEO into a simple and understandable process. This book also goes through real examples and includes many step-by-step tutorials to help you fully understand the SEO optimization process.
Another unique feature of this book is that it is updated every year. SEO is a constantly changing subject, and knowing how to use it effectively is essential for any internet entrepreneur. Be sure to add this to your list of must-read books for entrepreneurs. Grab your copy from Amazon here .
13. Content Inc. – Shows you how to build a solid business to attract customers through content marketing
We’ve discussed the importance of content marketing throughout this post, but this book teaches you the art of building a following through content marketing. Most business owners struggle to market their businesses online because they only focus on making sales.
Getting sales is a part of the process, but if you create a loyal audience that will buy what you sell first, it makes selling much easier. This book teaches you how to build an audience of raving fans that will buy almost anything you offer.
Content marketing is the foundation of this book and strategy, and it can help you build a solid customer base for your business. It is one of the best internet marketing books I’ve read on content marketing and it should be a part of your library. Pick up your copy here .
14. The Conversion Code – Teaches you how to capture internet leads and convert them into sales
Want to have more leads for your business? Well, this book is for you. The Conversion Code walks you through step-by-step on how to generate more internet leads for your business, and what to do to convert them into sales.
Most people have the wrong idea about marketing online. They think that if they just talk about the amazing features of their business, people will naturally buy from them.
The reality is, people don’t buy on features, they buy on benefits. This book will teach you how to harness the power of the internet to generate quality leads.
The Conversion Code goes beyond lead generation and teaches you a process that you can use to convert these leads. This process includes scripts and specific ways you can improve your conversions from internet marketing. This book is a must-read for any entrepreneur that wants to generate more leads and increase sales in their business. Click here to pick up a copy on Amazon.
How to “read” more of the best internet marketing books faster
One excuse I hear time and time again is that “I don’t have time to read.”
If you aren’t growing you’re dying, and the more you read the better off you can be in your business. The best internet marketing books I’ve listed above are just the starting point to develop yourself into a successful entrepreneur.
The people who have written these books have taken years of experience and years of data and crammed them into a few hundred pages. You can absorb that knowledge and experience in a few hours and exponentially improve your learning curve as an entrepreneur.
But where do you find the time? Well, one of the best ways I have found to “read” more quicker, is through audiobooks.
You can listen to these books while you are doing other things and it doesn’t take up any extra time. You can listen while working out at the gym, driving to work, or even have it on in the background while doing chores or making dinner.
I’d recommend picking up an Audible membership as they have thousands of audiobooks like the ones above and you can get them at a major discount. Get Audible here .
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Mike MacDonald
Facebook: facebook.com/coachmikemacdonald
Email: [email protected]
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Ann Handley
Writer. Speaker. Marketer.
Ann Handley is the Wall Street Journal bestselling author of two books that help you repel mediocre marketing.
For more information on book signings, bulk orders, book discussions, or appearances, please contact us..
Everybody Writes
Everybody writes: your new & improved go-to guide to creating ridiculously good content, completely revised and expanded for 2023, your essential guide to becoming a masterful marketer, writer, and storyteller..
Funny, insightful, and profoundly transformational. —Andrew Davis
"Who better to teach you the craft of commercial and professional writing than Ann Handley." —Seth Godin
"Absolutely indispensable!" —Jay Baer
Content Rules
Content rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business, how does a company make the leap from purveyor of "marketing-speak" to trusted online publisher.
How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?
Content Rules is the best-selling book on content marketing and (increasingly) a textbook that helps marketing professors communicate the importance of content to marketing students worldwide.
It will help your business get better at publishing content. It will help your business grow. Content Rules will help your business be smarter. —Mitch Joel, author of Control, Alt, Delete
I picked it up last night and couldn’t put it down. Every page made me think about how I should/could improve. —Robert Lane, CEO, Overlay TV
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New Best Seller Internet Marketing Book, by Jessica Campos
The coronavirus pandemic is emerging as an existential threat to the nation’s small business owners. This is NOT normal. Even when people try to sugarcoat it. We joke and say “the new normal”, but … the banking account is feeling quite the opposite.
Businesses need 2 C’s:
1) Clients 2) Cash
The way you get clients is through getting exposed in front of potential buyers, period.
Success is mathematical, not psychological.
If you don’t go to events, don’t attend conventions, don’t have professional interactions, sooner than later, your pipeline will simply get dry.
This is a real problem.
The solution to get more leads? Virtual prospecting.
The sooner you can learn how to master the process of prospecting online, the better it will be. But wait… prospecting online?
How to prospect for new clients online or how to prospect virtually?
In person events are out of your lead generation equation. This means that you now have to hustle online. Well… welcome to my world.
I realized that my decade of experience in internet marketing, developing new markets using social media marketing and personal brand marketing could add value to many professionals and entrepreneurs.
What are the best prospecting techniques?
Social media marketing, especially Facebook, is at the top of the digital marketing strategies to find new clients online.
I host networking events for our community of Austin Networking for Professional & Entrepreneurs. We are now over 5,000+ local business owners and counting. As a social media educator, I decided to host online events to provide connections and discuss resources for those who wanted to accelerate their online networking skills. Those events were the inspiration for my book.
How do you reach prospects online?
Finding, reaching, and discovering sales opportunities online can be intimidating. Add to that the urgency and anxiety from a pandemic and you have the perfect storm!
The key to reach out to prospects online is in your personal brand. Without it, you are at risk to be considered a spammer. … You can’t risk your first impression … especially online!
Personal Brand Marketing
Personal branding refers to the practice of marketing and packaging yourself, your career, and your experience as a brand.
What’s your personal brand about? It’s about YOU! People buy YOU before they get interested in your products or services.
My Book on Personal Brand Marketing
My book reached #1 best-seller in 2 categories: Web Marketing and Internet Marketing and I’m just amazed!
What’s in the book?
Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.
Part 2 : A Guide to Personal Branding- Here’s where you’ll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.
Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.
Part 4: A Full Year of Copy For Social Media Marketing- You’ll have everything you need to simply plug n’ play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.
Part 5: Social Visibility- You’ll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you’re a purpose-driven business owner like me; I take my mission to activate your greatness very seriously!
BONUS: Along with this book, you will unlock access to amazing resources, such as:
* A complimentary Forensic Marketing Audit (Value $500+)
* Editable Visibility Workbook to plan your content like a pro (Value $47)
* Special price in our Marketing For Greatness Courses (save up to 80%)
* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.
Where can you buy my book?
It’s on Amazon in Kindle and paperback. Click here to buy!
Words from Jessica Campos
If there were a clear, actionable way to boost your personal brand using social media WITHOUT turning yourself into the embarrassing “I am the influencer” style… Or even better … BENCHMARKING your growth so you see where your revenue is at. … Would you feel motivated to market your amazing products or services? You see: you’re willing to put in the work. If you read my book you’ll find a lot of practical advice to implement personal brand marketing the right way!
We also launched a personal brand marketing course. Click here to learn more.
Let’s get social over Instagram @coachjessicacampos!
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Project Life Mastery
4 Must Read Internet Marketing Books
I get asked all the time, “What are some good books that you'd recommend relating to internet marketing?”
I decided to answer this question on a hike that I did recently in Rio de Janeiro. In this video blog, I reveal the 4 must-read internet marketing books that you need to read if you're an aspiring internet marketer. These are books that have made a huge difference in my life and have helped me get to where I am today with my internet marketing career.
Watch the video below:
(Click here to watch on YouTube)
Below are the list of the must-read internet marketing books that I'd recommend for any aspiring internet marketer.
The 4 Hour Work Week by Tim Ferriss
This was the first “internet marketing” related book that I read, years ago. The 4 Hour Work Week really got me out of the mindset of “working a 9 to 5” and “one day when I retire, then I'll be free” . It made me believe that I could create the lifestyle of my choosing, having the freedom that I desire. It gave me the belief that the internet was the way to go, as it provides tremendous opportunity to automate and outsource, due to technology.
The 4 Hour Work Week is an inspiring book. It will open up new worlds of possibilities for you and show you how to escape the 9 to 5, travel the world, doing whatever it is that you love only working 4 hour per week. It's a must-read for any aspiring internet entrepreneur.
Click here for The 4 Hour Work Week on Amazon.
The Millionaire Fastlane by MJ DeMarco
I recently read The Millionaire Fastlane while in Bali, Indonesia and it was one of the best internet marketing books that I've read. The author, MJ DeMarco, has a powerful way of writing that breaks you out of your existing paradigm. This book will challenge what you've currently learned about getting rich from other finance books.
MJ DeMarco really preaches the internet lifestyle in this book, describing how it's the “fastlane” to getting rich in todays world. This is another must-read for anyone that wants to make money online .
Click here for The Millionaire Fastlane on Amazon.
FU Money by Dan Lok
This book was life changing when I read it on my trip to Thailand a few years ago. I was just getting started building my first online business and I took this book with me. I received it as a free gift at a seminar where Dan Lok was speaking and it totally changed my life. Dan has a no non-sense, direct style of writing that really will wake you up. It shows how the internet can provide the freedom and lifestyle that you want, while challenging your existing beliefs about making money. This is another fantastic book worth picking up and adding to your library.
Click here for a free copy of FU Money.
Crush It by Gary Vaynerchuk
Crush It by Gary Vaynerchuk was a powerful book for me when I was first starting my blog, ProjectLifeMastery.com . It really taught me how to crush it by pursuing my passions and sharing my gifts online. This book motivated me to hustle more and taught me many valuable principles that I apply today with my online businesses. Gary also has a no nonsense, direct way of communicating through his writing that I seem to respond well to.
Click here for Crush It on Amazon.
These 4 books are powerful, motivating books that will guide you along your journey to making money online as an internet marketer. They are all worth adding to your library and reading, if you haven't already.
Are there any internet marketing books that I missed?
Any that you would recommend that are worth reading?
Project Life Mastery delivers the self-development advice you need to improve and master every area of your life.
We provide world-class content, training, and coaching to maximize the potential in your personal and business life. Everything from physical fitness, to emotional mindset, to relationships, to your financial freedom blend together to turn you into an unstoppably extraordinary person with an unstoppably extraordinary life.
Whether you need online business advice, personal development coaching, or both, Project Life Mastery will guide you on your best path to mastery.
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