15 Best Internet Marketing Books to Read for 2023

Friends, here I bring you another great list of the best internet marketing books for 2023. These new books will be beneficial to acquire your online goals with your products or services. When I selected them for this list, I mostly looked for the latest ones published this year. The list also includes some of the excellent books published in previous years. These marketing books are the highly recommended top ones of their kind (from many sources), as I found for the time being.

These digital marketing books are beyond search marketing. Become a more competent internet marketer to increase traffic and sales on your website or blog. Become an authority brand, and go ahead of your competitors with these guides.

How will these books help you?

Reading them is definitely beneficial. The online marketing books will fill your mind with exciting bits of information and keep you motivated and focused. They are an excellent source of information to learn about the latest trends and strategies. 

Reading such a book can accelerate your understanding of your industry. You will become more informed, better equipped to implement new strategies, and learn about the latest trends in the discipline. 

Since the digital marketing landscape is constantly changing, it’s essential to keep up with the latest trends and techniques. Regardless of your particular niche or industry, you’ll be able to increase your chances of success by learning more about the new trends.

The best way to stay up-to-date is to read a few of the books on this list (it updates from time to time). It will keep your marketing skills fresh and your sales process more efficient. 

These top-rated and best-selling books are available in print, Kindle, and audiobook editions at Amazon. Read any of them and grab the newest ideas to keep your business on top of the game. Click on your favorite book title and enjoy reading for excellent business success this year.

Best Internet Marketing Books for 2023

1. marketing made simple: a step-by-step storybrand guide for any business.

by Donald Miller and Dr. J.J. Peterson

ISBN-10 : 1400217644

A brand’s message is crucially essential. The brand should tell a clear message to consumers about who they are and what value they can add for the consumers. If not, their business loses amidst the crowd.

To solve this brand messaging issue, The New York Time’s bestselling author Donald Miller introduces a strategic and actionable guide in this book. You’ll learn a 5 part checklist to apply the StoryBrand Messaging Framework for effectively developing, strengthening, and communicating your brand’s story to your audience. He helps you be a content marketer to drive your clients or customers.

A must-read book for marketing professionals and online business owners!

A recent review says: “This book is a fundamental “must-have” for any business owner who wants to drive more customers to their website or business.”

2. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

ISBN-10 : 0062845020

Being a vibrant personal brand is essential today for an online marketing business. New York Times bestselling author Gary Vaynerchuk offers his unique perspective and timeless principles about brand strategies in this book.

You’ll learn lessons from successful entrepreneurs and their secret of using a social media or digital platform. This book is practical and inspiring. Learn theoretical and tactical advice for becoming a top performer on Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Spotify, SoundCloud, iHeartRadio, iTunes, Musical.ly, and other social media platforms.

This book is a blueprint you shouldn’t avoid for building your professional and financial success.

3. Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition

by Simon Kingsnorth ISBN-10 : 1398605972

This book teaches you about managing digital channels and operations to achieve your marketing objectives. Learn about social media, SEO, content strategy, user experience, marketing automation, messaging, and email. Also, discover online and offline integration, AI and other technologies, and data protection and privacy strategies.

This edition has many resources and templates to turn your digital strategies into measurable and optimized results.

A review at Amazon says, “Great resource for anyone who wants to a refresher on digital marketing…”

4. High-Velocity Digital Marketing

by Steven Mark Kahan

ISBN-10 :‎ 1637742169

If you are working in a B2B marketing model, this new book is for you. It provides you with a blueprint to grow your business quickly. Steven Mark Kahan created this blueprint to help companies increase revenue in competitive markets.

You will learn the modern marketing strategy, create content for your ideal customers, drive site visitors without ads, create more leads, sales, and revenue, leverage public relation, and more. It is an essential guide providing the most critical information for getting more buyers to buy quickly.

5. The Digital Pivot Secrets of Online Marketing

by Eric Schwartzman

ISBN-10 :‎ 1736621823

If you’ve ever read this book by Eric Schwartzmann, you know the importance of driving demand online. The author explains the importance of identifying and capturing the opportunities available in the digital space. This strategy is the key to successful online marketing business, and it’s essential to understand how to drive demand.

The book provides a blueprint for marketers. Many digital marketers are not hip to the digital world, and their businesses are at risk of falling behind. In response, a book called The ‘Digital Pivot’ by Eric Schwartzman lays out an ideal road map for embracing digital marketing.

This book is an excellent introduction to the world of digital marketing. Whether you’re a marketing veteran or new to the field, it will provide you with the tools you need.

6. Digital Marketing All-In-One For Dummies 2nd Edition

by Stephanie Diamond

ISBN-10 :‎ 1119931959

This is the most comprehensive book for marketers to build up their online presence. Learn the latest trends in digital marketing strategies, including artificial intelligence.

This latest edition will teach you all about customers’ experiences, marketing content, connecting with influencers, social media marketing, and more to accelerate your marketing ROI. A must-have guide for all marketers to grow their online business!

7. The New Rules of Marketing and PR 8th Edition

by David Meerman Scott

ISBN-10 :‎ 1119854288

This is a well-known digital marketing book for years. In this new 8th edition, you’ll find full of new and updated techniques. In this fast-changing trend of web marketing, the book teaches you how to make a strong connection with your audience and grab the attention of your business.

The bestselling guide provides you with a step-by-step plan using technology to get more visibility and grab the attention of the right people. It brings you to the future of marketing by incorporating new rules and generating instant attention. You’ll learn content marketing, podcasting, social media, AI, live video, and Newsjacking. A book with compelling case studies and real-world examples useful for business owners, marketers, entrepreneurs, and PR professionals of any type and size!

8. Launch: How to Sell Almost Anything Online, Build Business You Love, and Live the Life of Your Dreams

by Jeff Walker

ISBN-10 : ‎ 1401960235

Jeff Walker is a marketing expert at launching new products and businesses. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking – saving them months or even years!

This updated edition of the #1 New York Times bestseller is about starting fast and teaching you the formula for success. It’s worth reading if your goal is to create an online business or start a new one from scratch! The procedure in it is what engineering massive success starts with.

One of the readers says on Amazon, “When people ask me how I started my online autism business, the first book I credit is Jeff Walker’s book Launch. This updated and expanded edition is amazing.”

9. See You on the Internet: Building Your Small Business with Digital Marketing

by Avery Swartz ISBN-10 : 1989603084

Small business owners and startups will find this book to be a great guide to build a brand successfully, increase clients and generate more revenue. With her 14 years of customer experience in marketing, the author reveals her website development techniques, SEO, social media, email marketing, and online advertising. Easy to read, clear and concise, this handbook with a strategic marketing framework helps you thrive in the digital world.

A reader says, “I’m not a technical person, and I loved this book. It was so easy to follow and understand, and it’s full of practical tips I can use in my small business. Loved it.”

10. Digital Marketing 8th Edition

by Dave Chaffey and Fiona Ellis-Chadwick

ISBN-10 : ‎129240096X

The book tells you how the biggest brands use effective digital marketing strategies and how to use the strategies and techniques to transform your business. This updated eighth edition teaches you the success factors using key techniques in search, social media, content marketing, conversion optimization, and marketing automation.

This edition includes case studies of top companies, self-assessment exercises, and discussion questions to develop key skills. A must-read book for marketing students and professionals!

11. The Nuclear Effect: The 6 Pillars of Building 7+ Figure Online Business

by Scott Oldford

ISBN-10 : 1544507046

Imagine harnessing the energy of a nuclear chain reaction in your business – endless possibilities of self-sustaining growth. The author uses the 6 Pillars of building a 7-figure business to scale up your online business in this book. So, it helps you create momentum and become an unstoppable force like a nuclear reaction.

A review says, “Love Nuclear Effect. Scott Oldford has tons of experience in the online world. He’s in his late 20’s and has over 20 years’ experience… Started programming at 8 years old and has been online ever since… If you’re looking for the real deal, how to make money online finally, it’s Scott Oldford…”


by Gundi Gabrielle

ISBN-10 : 1654711594

If you fail to get new customers and social media followers and hate advertising, this book is for you. From this small guide, discover ten must-have pillars for any digital marketers that 98% of them miss.

Learn psychological principles of copywriting to make sales, top 15 digital marketing strategies to gain traction, and the power of influencer marketing. Use the latest strategies with Messenger, chatbots, Medium, Pinterest, and more. Read this book for a clear action plan.

A reader says about this book, “Very interesting and informative about what you do before starting* your business. Gives information for blogs and much more. Easy read.”

13. Building Story Brand: Clarify Your Message So Customers Will Listen

by Miller Donald

ISBN-10 : 1404107215

In his book, the author deals with a revolutionary method for connecting with customers. This proven solution reveals to you the secret to helping the customers understand the compelling benefits of using your product or service. The secret points will make the customers respond to your marketing messages.

This classic book will teach you the real reasons to make the purchases and simplify the message, so people understand it. Then, how to create the most effective message. A fantastic guide for almost all marketing sections!

14. Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

ISBN-10: 1401960472

This book goes into great detail on how to market your business. It’s perfect for any business, whether a service or product. The book teaches you how to become an expert in your field and build a list of potential customers.

The first thing that you have to do is choose a niche. You can choose any niche that interests you the most, and the next step is selecting the audience that will be most interested in your products or services. In Expert Secrets, Russell Brunson will show you how to find your audience and follow them. Remember that the right audience is crucial for the success of your business. In this book, you’ll learn how to target the right audience and how to reach them with your marketing strategy.

15. This Is Marketing: You Can’t Be Seen Until You Learn to See

by Seth Godin

ISBN-10 : ‎0525540830

This book has helped anyone in the marketing profession. It’s an in-depth exploration of marketing principles, leading research, and tactical advice from a visionary leader in the industry.

The book combines a wealth of marketing wisdom into an easy-to-read package. His approach is based on a big idea: “great marketers don’t use consumers to solve their problems — they use them to solve other people’s problems.” The greatest marketers don’t just use marketing to get attention; they use it to help the world. Proper marketing is based on empathy, connection, emotional labor, and customer loyalty.

If you’re looking for a quick, practical guide to a marketing strategy, this is the book for you. It will teach you how to create an impact and build a profitable business. Read and find out how this Wall Street Journal and New York Times bestseller teaches you a game-changing approach to marketing, sales, and advertising.

Expert Guidance Services for Marketers

There are many digital marketing experts to help you understand the best channels to market your business and the most impactful ways to use them. Click the following link to find the best one for you on Fiverr:

|| Find marketing strategist for you

Other valuable online marketing books and courses:

| Best digital marketing eBooks | Top digital marketing courses | Best social media marketing books | Best SEO books | Best content marketing books | Web marketing bookstore

The above web marketing books will immensely help you start a strategic plan. Read any of them and enjoy the success.

Your valuable comments are most welcome in the comment box below. If this page is helpful to you, share it with your social friends and loved ones.


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View Comments

These books are really helpful to beginner and expert level of digital marketer. Thanks for the sharing.

Hey Great post buddy - really appreciate it, I created the blog about online marketing were people can make passive income and work from home and build their own business.

Hey man, thank you for lists of best internet marketing books. I don't need to go over to dive deep to search for it. You almost said it all.

I have read the Crushing it by Gary Vaynerchuk and I can say this is my starting knowledge in Internet Marketing, I'm so satisfied that I read it the second time around. I hope to get a copy of the other book listed here, thanks for the share.

Nice sharing. I recommend every internet marketing professional should read these books.

Thanks a lot.

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The best online marketing books and resources (that all our team members study)

Published: December 2022

So you can get as much value as quickly as possible from the list, we recommend first reading nineteen tips for digesting books rapidly (and none involve speed‑reading) .

By the way, some older ones may be a little dated in style and tone, but the principles are timeless.

(We don’t profit from these recommendations, and the article doesn’t contain affiliate links.)

Marketing and advertising

My life in advertising and scientific advertising by claude hopkins, the dip by seth godin.

“Being the best in the world is seriously underrated” is the first sentence of this book. It’s perhaps the most convincing argument we’ve seen for why a company (or a person) must position itself (or themself).

And it’s only 80-ish pages long.

My First Sixty Years In Advertising by Maxwell Sackheim

Web analytics—an hour a day by avinash kaushik.

Avinash is one of the world’s leading web analytics gurus. We met him at Google’s headquarters, where he spends a lot of time working with the Google Analytics team.

Analytics can be a dry subject, and Avinash is great at focusing on how to use it as a practical tool for optimizing a business. Based on his experience running a company’s analytics department, his approach focuses on practical, profitable activities , not just getting lost in data and theory. As a result, this book contains a lot of good advice. Pages 237–262 cover testing.

Avinash also has a great blog to help you keep up to date.


The 16-word sales letter™ by evaldo albuquerque, the bencivenga 100 seminar by gary bencivenga.

The best copywriting course by far.

Bencivenga spent the last 38 years painstakingly testing and collecting the most powerful marketing and copywriting techniques. He reveals all his secrets in this course so that you can boost your conversions and become “independently wealthy as a copywriter or marketer.”

Keys to Great Writing by Stephen Wilbers

The elements of style by william strunk jr. and e.b. white, tested advertising methods (4th edition) by john caples.

(Though hard to find, try to get the 4th edition with red text on a white cover.)

Caples is a copywriting legend. His classic masterpiece reveals how you can write high-converting copy that appeals to buyers’ emotions.

Selling the Invisible by Harry Beckwith

(Especially the chapter on positioning entitled “The More You Say The Less People Hear: Positioning and Focus”.)

Selling the Invisible is the essential guide to marketing services. Unlike products, services are intangible. They are invisible. So how do you sell, develop and make them grow?

When it comes to marketing and selling, the difference between products and services can be enormous. This book provides short, easy-to-read lessons.

DotCom Secrets by Russell Brunson

Your music and people by derek sivers, the e-myth revisited by michael gerber, innovation and entrepreneurship by peter drucker, web design and usability, don’t make me think by steve krug.

Perhaps you already own this book (if you don’t, buy it now! ). We are amazed by how many people own it, read it, love it, and then don’t do what it says!

This book’s most important point is ensuring you carry out usability tests. Rather than wait for the book to arrive, ask your neighbors to test your website—now! Watch them make mistakes, get lost, and hear them tell you all the things that Google Analytics never could.

Designed For Use by Lukas Mathis

Clean code by robert c. martin.

This book argues that developers must follow the Boy Scout Rule: “Leave the campground cleaner than you found it”—and that if all developers did that, “code could not rot.”

It is incredibly relevant to website development. But, unfortunately, most websites deteriorate with time—to the point that they become almost uneditable. Yet, surprisingly, few developers—or companies recognize the value of tidying, refactoring, and improving code readability. Martin’s principles will help you save countless hours and significant resources lost because of poorly written code—and help you iteratively improve your website as fast as possible.

Conversion Rate Optimization (CRO)

Making websites win by dr karl blanks and ben jesson.

Making Websites Win (written by us) tells you how to apply the customer-centric methodology that has doubled the sales of many leading websites. It tells you what successful web businesses do differently (and others get wrong)—and how to easily identify your website’s biggest opportunities. It’s a treasure trove of proven solutions for growing businesses.

Download a free copy of Making Websites Win by subscribing to our email newsletter .

We read a lot of marketing books. Unfortunately, not many of them contain advice that wins A/B tests. If you have discovered any marketing books that have measurably increased your sales, we’d love to hear what they are .

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Making Websites Win is an Amazon #1 bestseller in 15 categories. It’s a goldmine of the best conversion advice packed with easy‑to‑implement ideas. It has been recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.

In Making Websites Win , you’ll discover:

Right now, it’s available for purchase in paperback, hardcover, and Kindle. However, as our gift to you…

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Best Internet Marketing Books

The 14 Best Internet Marketing Books To Read For Entrepreneurs

Online marketing is a very vast category and there is so much information out there it can be hard to know where to begin. Well if you are just starting out, today’s post you’ll learn some of the top internet marketing books you need to read starting today and why!

The key to your success is through learning and growing, online marketing is no different

Your business will online grow to the point that you do, and investing in yourself and taking time for personal development is key to your success. Learning and growing are essential for your success as an online marketer .

One major concept that can save you years of struggle and wasted effort is matching and modeling. Find someone who has what you want, match and model them and you can get similar results.

That’s where reading books comes into play. When someone writes a book, they take years of knowledge and expertise and condense it into a few hundred pages. Imagine taking a few hours to read through and learn the most successful people in your industry’s every tip and secret.

It’s almost like the brain download from the Matrix, but for building your online business. Reading the top online marketing books from other leaders in the internet marketing space is probably the closest thing you can get to that.

By absorbing the knowledge you’ll find in these top internet marketing books below you can skip through your learning curve faster. You’ll also avoid some of the common mistakes people make while building their online business.

Best Internet Marketing Books

Note: Listed below are the best internet marketing books I have read and recommend, but they are not in any specific order, all of them will be extremely valuable to your online marketing business

1. jab jab jab right hook – teaches you how to market with a value-first mindset.

Jab, Jab, Jab, Right Hook is an excellent online marketing book and is one of the foundation books you should read, especially if you market on social media.

Most people make the mistake of only throwing “right hooks” or only trying to sell people on their products and services. Of course, there is a time and a place for selling, but most people do it way too much.

There are really 3 steps to building a successful online marketing business, and they are building your audience, engaging your audience, and finally selling to your audience.

Unfortunately, most internet marketers just try and sell to their audience and forget about the other two steps. Without building an audience and engaging with them your sales will remain non-existent.

In Gary Vaynerchuk’s book, you’ll learn how to actually create content on social media that leads with value first. This is so important in online marketing because that’s what is going to help you build your audience and engage them.

This concept can help you turn cold market leads into warm market leads. Imagine you had to sell to people who already had a relationship with you. They knew, liked, and trusted you, compared to a completely cold lead.

Obviously talking to and marketing your online business to people who know, like, and trust you, would be much easier. Well, that’s the foundation of content creation you’ll learn in this online marketing book! Check out the current price over on Amazon HERE !

2. Dotcom Secrets – Helps you learn foundation internet marketing skills

There are several things you are going to learn to grow your online business through reading Dotcom Secrets . This is definitely one of the top online marketing books because it will give you an overall foundation for building your online business.

You’ll start by learning how to identify who your ideal dream clients and customers are. This is so important as an internet marketer because if your message or offers aren’t pointing to the right people you’ll continue to struggle.

Ever heard the term you are fishing in the wrong pond? Well in Dotcom Secrets you’ll learn what is the right pond and where to start fishing and how to find where your ideal clients and customers hang out.

From there you’ll learn what kind of “bait” or content to put out there that your ideal clients and customers want.  Learn some of the foundation principles of attraction marketing for your business.

From there you’ll learn step by step how to create sales funnels and how to get your clients and customers their desired results, which can help you explode your results in your online business! Get Dotcom Secrets Free HERE

3. Expert Secrets – Can help you turn your knowledge into a thriving online business

Expert Secrets is another book by Russell Brunson like Dotcom Secrets but really helps you establish a following for your business. Creating a culture and a following is one of the hardest things you can do with your online business, but this book breaks it down to a science.

Imagine having thousands of die-hard fans and people buying whatever you market online. Well, it can become possible learning what this book has to offer.

Maybe you don’t have an internet marketing business yet and just aren’t sure where to start. Well, this book can help you understand what value you have to offer the market, and how you can turn it into a profitable business.

Facts tell, and stories sell, and in this online marketing book, you’ll learn how to craft your story and how to use it to build your business. With the right storytelling format, you can help your potential customers overcome their fears, and reach their ultimate results through your business.

On top of that throughout this book, you’ll even learn the ultimate webinar formula which can help you build a business and teaches you step-by-step how to make money with webinars .

Definitely pick up a copy of this book. You can even get a free copy of Expert Secrets HERE.

4. Launch – This internet marketing book will help you launch your first product

Why Launch is one of the best online marketing books is it teaches you the concept of how to effectively launch your own products . This could be books, ebooks, online courses, really almost anything. There are even examples in the book of people launching board games.

In this book, you’ll learn how to create an event-based product launch for your online business. This is super powerful because it helps you build your release into an event.

Imagine your business like the launch of a blockbuster movie. The hype, the excitement, the massive sales coming in. That’s what this top internet marketing book will help you do.

Launch teaches you how to get your existing customers and audience to help you create a product. By taking surveys and getting your audience to tell you exactly what they want, it makes it much easier to launch your product successfully.

Jeff Walker teaches you his product launch formula and step by step how to build a online business. This book can really go hand in hand with Expert Secrets and the concepts in both works very well together.

This is a must-read online marketing book if you ever want to create your own information products especially! Pick up a copy from Amazon HERE.

5. Blue Ocean strategy – Helps you position your business in a wide-open market

Why this internet marketing book is important is because it can help you define who your target market and niche are. Too many times online marketers are just pitching themselves to everyone, rather than a specific nice.

When you market to everyone you really market to no one. When you are too broad in your online marketing efforts or promoting, you will continue to struggle.

The overall content of this online marketing book will help you find your niche. It talks about how to stop marketing in a “red ocean” and to move into a “blue ocean”. This basically means that most people are marketing in a market that is red or has a lot of other sharks feeding in it. Which means, that there is very high competition.

With a competition level that’s too high, your online business won’t stand out, which makes it rather difficult to grow. Imagine how fast your online business could grow without any competition?

Finding a niche that isn’t overrun with the competition is the key to doing this. Developing your own blue ocean strategy can help you grow your business much quicker, rather than having to compete with the masses.

Well, that’s exactly why this is one of my top recommended online marketing books. Check it out on Amazon HERE !

If you enjoyed this list of the top online marketing books, you may also enjoy my list on the Top 4 Personal Development Books You Should Read . Developing your online marketing skills should be a foundation to grow your business.

6. Everybody writes – Will help improve all writing aspects of your internet marketing

Content marketing is the backbone of your entire online marketing business. This is one of the best internet marketing books because it highlights the importance of writing on your business.

In today’s day and age, almost every business is marketing online, and if they aren’t they should be. While writing is a huge aspect of writing the perfect blog post , for example, it is also used in so many other areas of marketing as well.

You write in your social media posts, your ad copy, your email blasts, blog posts and more. It is an essential skill to master in internet marketing and this book can help you do it .

If you are looking to increase your sales and leads that come from your written marketing, this is a must-read book for entrepreneurs.  Everybody writes is written by Ann Handley, and you can pick up a copy on Amazon here !

7. The ultimate sales letter – One of the best internet marketing books on copywriting

You might not be familiar with the term “copywriting” but it is one of the most important skills for entrepreneurs. Copywriting is basically the ability to sell through the written word.

Whether you are writing sales copy, ads, email marketing, or really any method to market your business, the better you can sell through words, the more money you’ll make. When your writing moves people it can help you drive more traffic, get more clicks, and increase conversions.

The Ultimate Sales Letter by Dan Kennedy can be an excellent resource to learn the important skill of copywriting. If you are doing any form of internet marketing you’ll want to master the skill of copywriting.

Not only will this skill help you sell through the written word, but it can help you with selling in person as well. As you develop some of the language patterns that are effective in written selling they will also improve your personal selling skills. Pick this book up today as it is one of the best books to read as an entrepreneur.

8. Epic Content Marketing – Teaches you how to move your audience to action with content marketing

Want your business to grow on autopilot with internet marketing? Well, content marketing is going to have to be a major focus in your business if you want that to happen.

Epic Content Marketing , exposes the truth of the value of content marketing, and how to use it effectively to grow your business as an online entrepreneur. Most people don’t realize the power of content marketing and what it can to for building a business online.

This book does an excellent job of explaining the importance of content marketing, and how you can use it to build an empire with content marketing. Again these strategies won’t magically grow your business overnight, but with consistent effort, content marketing can help you grow your business passively.

I’d certainly put  Epic Content Marketing near the top of the list of the best internet marketing books every entrepreneur should read.

9. Way Of The Wolf  – Teaches you how to sell to the leads you get with internet marketing

Have you seen the movie Wolf of Wallstreet? Well, this book is by the guy who the movie is based on, Jordan Belfort.

This guy’s sales skills are out of this world, and whether you are  marketing your business online , or offline, this is a must-read book as an entrepreneur.

Most likely you are using internet marketing to get more traffic to your website and generate leads. This, of course, will eventually lead to more sales presentations.

Well, if you can’t sell, or you struggle with it, it won’t matter how effective your internet marketing is, you’ll struggle to generate income online. Internet marketing books usually focus on things like content marketing, or email marketing, which are great, but selling is a skill you’ll want to master as an internet entrepreneur.

I wish I could tell you that you can build a huge business without ever talking to a single person. It’s possible, but it’s very hard to do. A much easier option is to combine internet marketing with personal selling, and this book will teach you how to sell. For this reason, I put the book  Way of the Wolf   into the best internet marketing books category. Pick up a copy on Amazon   here . 

10. Building A Storybrand – Helps you get your audience to relate to your story and how your brand can help them achieve their goals

If you’ve been in business or selling for any period of time, you’ve probably heard that statement of facts tell, and stories sell. Well, how is your brand’s story doing? Is it compelling? Does it make customers resonate with your brand?

Building A Storybrand  will help you to craft your business’s story in a way that will make people want to do business with you. It is very much one of the best internet marketing books because it can help you optimize your content through effective storytelling.

Most companies make the mistake of trying to be the “hero” for their audience, but that isn’t what people are looking for. Your customers want to be the hero in their stories, it’s your job as the business to be the guide.

Think of Yoda or Obi-Wan Kenobi. They acted as guides to Luke Skywalker to help him save the universe. Luke was the hero, and they were the guides. This book will teach you how to be the guide through storytelling, which can help you increase sales for your online business. Pick up a copy on Amazon here .

11. Magnetic Marketing – Will help you attract a flood of traffic, leads, and sales for your business with internet marketing

Have you heard of attraction marketing ? Well, basically it is when you create content that is so valuable to your target market that they naturally come to you to help solve their problems.

Why is this important? For starters, it can help position you as an expert in your field and industry. As an expert, it makes it much easier to sell your products without being pushy.

The book  Magnetic Marketing teaches you step-by-step on how to do that. If you want more traffic, leads, and sales for your business through online marketing, you need to read this book.

Dan Kennedy will help you take your internet marketing skills to the next level in this book. Pick up your copy on Amazon here .

12. Seo Fitness Workbook – A easily understandable guide to SEO and using it to building your business online

Do you understand the importance of SEO? Most people don’t, or at the very least, have no idea how to effectively use SEO to build an online business.

SEO has been positioned as this extremely complex process that only people with years of experience and special degrees can figure out. Certainly, SEO requires a skill set, but it can be learned just like anything else.

The SEO Fitness Workbook is one of the best online marketing books I’d recommend because it breaks down SEO into a simple and understandable process. This book also goes through real examples and includes many step-by-step tutorials to help you fully understand the SEO optimization process.

Another unique feature of this book is that it is updated every year. SEO is a constantly changing subject, and knowing how to use it effectively is essential for any internet entrepreneur. Be sure to add this to your list of must-read books for entrepreneurs. Grab your copy from Amazon here .

13. Content Inc. – Shows you how to build a solid business to attract customers through content marketing

We’ve discussed the importance of content marketing throughout this post, but this book teaches you the art of building a following through content marketing. Most business owners struggle to market their businesses online because they only focus on making sales.

Getting sales is a part of the process, but if you create a loyal audience that will buy what you sell first, it makes selling much easier. This book teaches you how to build an audience of raving fans that will buy almost anything you offer.

Content marketing is the foundation of this book and strategy, and it can help you build a solid customer base for your business. It is one of the best internet marketing books I’ve read on content marketing and it should be a part of your library. Pick up your copy here .

14. The Conversion Code – Teaches you how to capture internet leads and convert them into sales

Want to have more leads for your business? Well, this book is for you. The Conversion Code walks you through step-by-step on how to generate more internet leads for your business, and what to do to convert them into sales.

Most people have the wrong idea about marketing online. They think that if they just talk about the amazing features of their business, people will naturally buy from them.

The reality is, people don’t buy on features, they buy on benefits. This book will teach you how to harness the power of the internet to generate quality leads.

The Conversion Code goes beyond lead generation and teaches you a process that you can use to convert these leads. This process includes scripts and specific ways you can improve your conversions from internet marketing. This book is a must-read for any entrepreneur that wants to generate more leads and increase sales in their business. Click here to pick up a copy on Amazon.

How to “read” more of the best internet marketing books faster

One excuse I hear time and time again is that “I don’t have time to read.”

If you aren’t growing you’re dying, and the more you read the better off you can be in your business. The best internet marketing books I’ve listed above are just the starting point to develop yourself into a successful entrepreneur.

The people who have written these books have taken years of experience and years of data and crammed them into a few hundred pages. You can absorb that knowledge and experience in a few hours and exponentially improve your learning curve as an entrepreneur.

But where do you find the time? Well, one of the best ways I have found to “read” more quicker, is through audiobooks.

You can listen to these books while you are doing other things and it doesn’t take up any extra time. You can listen while working out at the gym, driving to work, or even have it on in the background while doing chores or making dinner.

I’d recommend picking up an Audible membership as they have thousands of audiobooks like the ones above and you can get them at a major discount. Get Audible here .

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Face book

best books on internet marketing

Mike MacDonald

Facebook:  facebook.com/coachmikemacdonald

Email: [email protected]

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Best Marketing Books You Need To Read


Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. You may be surprised by the findings in  BrightEdge Research's latest channel share report . One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Below are our suggestions for the must-read best marketing books this year.

Great marketing books for this year

1. unleash possible: a  marketing playbook  that drives sales by samantha stone.

Like many marketing books, the subtitle well positions the books key thesis. Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. There are very few good books on product marketing that make the discipline more clear without burying you in too much theory or too many worksheets, but Stone does an excellent job detailing it. She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Download the  SEO initiatives  playbook. Another great section is on account based marketing, where she explains the unique role marketing plays in defining and running a significantly different program. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. 

2.  This Is Marketing:  You Can't Be Seen Until You Learn to  See By Seth Godin, 2018

The latest from one of the great thought leaders in Marketing. Marketers make change by creating tension which leads to new choices. That is the central premise of the book. Godin points out that marketers' job is to pick a story and repeat it and stick with long after we marketers become tired of it. He reminds us that over-reliance on ad spending is for lazy marketers. Download the  content funnel mapping  checklist. He disembowels marketers who cut price and race to the bottom as the laziest. "Low price is the last refuge of a marketer who has run out of generous ideas." Or maybe never had any to begin with.

best books on internet marketing

3.  Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017

Most marketing books are old wine in clever new bottles, but about once or twice a year I come across marketing books that are completely new wine. Hacking Growth is that wine, er, book and my top pick for 2019. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The book is a how-to guide on running a growth program in your company. If you are in digital marketing and not evolving toward growth and away from channels and marketing activity, you are in danger of being left behind. Download the  martech stack  checklist. Epic, breakout book. Highly recommended.

4.  Play Bigger:  Create New Categories and Dominate Markets By Maney et al, 2016

Serious marketing executives need to be familiar with this book. In it the authors describe the process of category creation and how to become a category king. They cover how to discover a category, the power of a point of view, creating a flywheel, continuous category creation and how to overcome the innovator's dilemma, and finish with category definition and creation for your career. Download the  site readiness  checklist. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

5.  Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine  Learning by Magnus Unemyr, 2018

The author says he was looking for marketing books that introduced and explained the martech companies and products that are using AI to help us do our jobs, and he could not find one, so he wrote this one. He identified the top two dozen products and interviewed each company to populate the first section of the book. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. That makes it a very helpful roadmap to evaluating and adopting AI solutions.

6.  Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Miller takes a topic that seems kind of obvious and adds his proven 7-step StoryBrand framework. He analyzes the structure of good story: character, problem, meets a guide, gets a plan, drives to action, avoids failure, and ends with a success. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. Download a free  site style guide checklist  to help you communicate your message to more customers.

7. Marketing: A Love Story,  How to Matter to Your Customers  by Bernadette Jiwa, 2014

Don't be deterred by the "love" in the title; instead focus on the ultra-compelling subtitle "How to Matter to Your Customers." Mattering to your customer requires emotional connection. These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. If you have been unsure about how to introduce emotion into your sales or marketing communication, this book will give you more insight, ideas, and inspiration than any other book out there. She claims you don't sell a product, you sell a story and doing so requires both facts and feelings. Download a  Content Funnel Mapping Checklist  to help you deliver your message to your prospects and customers.

8.  The New Rules of Marketing and PR:  How to Use Social Media and Viral Marketing to Reach Buyers Directly by  David Scott, 2017

The rules of digital marketing are constantly changing. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

The book is a good introduction to the role of social media marketing and PR. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media.

He covers the implications for web site content as well. See how to  maximize the SEO value of press releases  with this checklist.

9.  Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014

Krug published the first edition in 2000, and the book has been the bible of user experience since the early 2000s. Web sites are the primary interface between most businesses and their customers. So all the great marketing campaigns in the world won't work well unless the site is effective at handling the customers marketing brings to it. The title is the recurring theme of the book: customers should not have to figure out or interpret your site, it should just work the way they expect. Download a free  site style guide checklist  to help you communicate your message to more customers. The book is shortish at 191 pages and uses the principles he recommends. It is colorful, uses high-contrast layout, and is very skimmable with clear headlines and subheads. Every marketer with a web site needs to read this book periodically.

10.  PRE-SUASION : A Revolutionary Way to Influence and Persuade by Robert Cialdini, 2016

Cialdini wrote the seminal work on Influence in 1984; Pre-Suasion is the long-awaited sequel, and it delivers. Both books belong on a marketer's bookshelf because marketers work to influence people to take particular actions. In Pre-Suasion Cialdini goes deeper into the subtleties of persuasion, covering privileged moments, attention and importance, focus and causality, identity, place, crowds, and shared action. The book seemed particularly insightful and relevant after watching the momentous 2016 US presidential election. Watch a webinar on  persuading your organization to support SEO . These insights help a marketer in two primary areas: 1) persuading internal colleagues and executives to support the marketing plan and its initiatives, 2) persuading the consumers to take appropriate action. A compelling read.

11.  Hit Makers : The Science of Popularity in an Age of Digital Distraction by Derek Thomson, 2017

Thomson set out to study what makes things break big. This is an important topic for marketers whose main goal is to make their products known and loved by as many people in their target market as possible. He covers many media over the last 2 centuries, including Impressionist art, winning political speech and speakers, movies, music, fashion, books, Etsy hit products, and mobile apps. In the end he concludes there are no hard and fast rules on what makes things pop, but there are some reliable patterns: 1) simplicity, 2) familiarity, 3) frequency, 4) influential supporters, 5) close-knit supportive groups, 6) rhyming and catchy copy, 7) logical balance and intriguing inversion in messaging, 8) cross-channel support, 9) gradual innovation, and 10) ad hoc random influences. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

12.  Everybody Writes:  Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014

Marketing is driven by content, so our next pick on the list of the best marketing books is about content creation. To create really good content, you need the writing skills to make your ideas come alive in an engaging way.

This book has dozens of useful insights for how to produce really good writing content. Highly recommended for all the marketers who write or edit content.

Read the free ebook on  content marketing success .

13.  The Ten Principles Behind Great Customer Experiences  by Matt Watkinson, 2013

Watkinson is a designer and consultant who helps businesses get their customer experience right, and he brings a product and service design perspective to customer experience.

Great customer experiences are effortless -- for the customer. He outlines 3 areas to address: 1) Time on task, 2) Convenience, 3) Simplicity. Companies often lose track of this principle as they evolve and update their products and services. Download a  checklist of site usability and readiness .

The book is an excellent read on design and customer delight which leads to better customer retention with many practical tips and takeaways.

14.  Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018

Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them. He also explains how to curate information and spot trends for those who are interested. Bhargava republishes the book each year as he understands that trends are fast moving and he wants to keep a current perspective. His trends include: Enlightened Consumption, Overtargeting, Brand Stand, Backstorytelling, Manipulated Outrage, Lightspeed Learning, Virtual Empathy, Human Mode, Data Pollution, and Predictive Protection among others. See how I tried to do some LightSpeed Learning by benchmarking your digital marketing skills with the 4-minute  BrightEdge digital marketing quiz .

15. Barking Up the Wrong Tree: The Surprising Science Behind  Why Everything You Know About Success Is (Mostly) Wrong  By Eric Barker

This is one of the more general marketing books that marketers will find interesting. Barker reviews some well-trodden success paths and digs further and adds nuances that are fresh and interesting. He cites research that is less well known than what is usually cited in business success books. Here are some of the most interesting takeaways: Drinkers make 10% more money than non-drinkers and smokers make 7% less because drinking is social but smoking is usually private. Speaking early and often in groups causes other people to see you as a leader. Employee networks are valuable to companies; contacts are worth an average of $948 each. Wearing glasses does make people think you are smarter. Read the book to learn how all these data points fit together to make a person successful.

16.  Digital Marketing for Dummies  By Ryan Deiss and Russ Hennesberry, 2017

Digital Marketing for Dummies is published by Wiley. This book is an excellent reference, and it includes many practical, specific, and current details, insights, and advice. Learn more about the channels and the digital marketing technology in the free  Martech Stack Checklist . It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They also reiterate the importance of the offer and revisiting and tuning the offer regularly. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

17.  Blue Ocean Shift  by W. Chan Kim and Renee Mauborgne, updated in 2017

Blue Ocean has become a fairly well-known term for creating new markets and not just fighting over the same fixed pie in your current market. A blue ocean strategy focuses on how to create new value for customers. Blue Ocean thinking requires managers to innovate how they plan, develop, and deploy value for their customers. Blue Ocean recommends against over-focusing on your competition for risk that doing so can make you more like them and less differentiated in consumers' minds. On the topic on creating new markets, I much prefer Play Bigger, listed above, over Blue Ocean Shift.

Read a list of  recommended SEO books  and top  B2B marketing books  in these posts. Also see our list of best  digital marketing books .

Most of the titles on this best marketing books list are well worth the money and time and will help set you up for a productive year.  After all that knowledge acquisition, learn more about  enterprise SEO platforms .

best books on internet marketing

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More Greatness Is here!

New Best Seller Internet Marketing Book, by Jessica Campos


The coronavirus pandemic is emerging as an existential threat to the nation’s small business owners. This is NOT normal. Even when people try to sugarcoat it. We joke and say “the new normal”, but … the banking account is feeling quite the opposite.

Businesses need 2 C’s:

1) Clients  2) Cash

The way you get clients is through getting exposed in front of potential buyers, period.

Success is mathematical, not psychological.  

If you don’t go to events, don’t attend conventions, don’t have professional interactions, sooner than later, your pipeline will simply get dry. 

This is a real problem.

The solution to get more leads? Virtual prospecting.

The sooner you can learn how to master the process of prospecting online, the better it will be.  But wait… prospecting online?

How to prospect for new clients online or how to prospect virtually?

In person events are out of your lead generation equation. This means that you now have to hustle online. Well… welcome to my world.

I realized that my decade of experience in internet marketing, developing new markets using social media marketing and personal brand marketing could add value to many professionals and entrepreneurs.

What are the best prospecting techniques?

Social media marketing, especially Facebook, is at the top of the digital marketing strategies to find new clients online.

I host networking events for our community of Austin Networking for Professional & Entrepreneurs. We are now over 5,000+ local business owners and counting. As a social media educator, I decided to host online events to provide connections and discuss resources for those who wanted to accelerate their online networking skills. Those events were the inspiration for my book.

How do you reach prospects online?

Finding, reaching, and discovering sales opportunities online can be intimidating. Add to that the urgency and anxiety from a pandemic and you have the perfect storm!

The key to reach out to prospects online is in your personal brand. Without it, you are at risk to be considered a spammer. … You can’t risk your first impression … especially online!

Personal Brand Marketing

Personal branding refers to the practice of marketing and packaging yourself, your career, and your experience as a brand. 

What’s your personal brand about? It’s about YOU! People buy YOU before they get interested in your products or services.

best books on internet marketing

My Book on Personal Brand Marketing

My book reached #1 best-seller in 2 categories: Web Marketing and Internet Marketing and I’m just amazed!

What’s in the book?

Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.

Part 2 : A Guide to Personal Branding- Here’s where you’ll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.

Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.

Part 4: A Full Year of Copy For Social Media Marketing- You’ll have everything you need to simply plug n’ play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.

Part 5: Social Visibility- You’ll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you’re a purpose-driven business owner like me; I take my mission to activate your greatness very seriously!

BONUS: Along with this book, you will unlock access to amazing resources, such as:

* A complimentary Forensic Marketing Audit (Value $500+)

* Editable Visibility Workbook to plan your content like a pro (Value $47)

* Special price in our Marketing For Greatness Courses (save up to 80%)

* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.

Where can you buy my book?

It’s on Amazon in Kindle and paperback. Click here to buy!

Words from Jessica Campos

If there were a clear, actionable way to boost your personal brand using social media WITHOUT turning yourself into the embarrassing “I am the influencer” style… ⁣ ⁣ Or even better … BENCHMARKING your growth so you see where your revenue is at.⁣ ⁣ … Would you feel motivated to market your amazing products or services?⁣ ⁣ You see: you’re willing to put in the work. ⁣ ⁣ If you read my book you’ll find a lot of practical advice to implement personal brand marketing the right way!

We also launched a personal brand marketing course. Click here to learn more.

Let’s get social over Instagram @coachjessicacampos!

best books on internet marketing

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  1. 12 Best Internet Marketing Books for 2021

    Pick one of the best internet marketing books recently published and enjoy reading to increase more traffic and sales on your website than before

  2. You Need These Best Marketing Books

    Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list

  3. The 20 Best Marketing Books for New Entrepreneurs (2021)

    Here are 20 of the best marketing books that deserve a spot on your bookshelf. He's written many good books, and one of his best is Permission Marketing: Turning Strangers into Friends and Friends into Customers—a must-read for small-business owners

  4. New Best Seller Internet Marketing Book, by Jessica Campos

    I realized that my decade of experience in internet marketing, developing new markets using social media marketing and personal brand marketing could add value to many professionals and entrepreneurs