28 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

Download Now: 3 Free Case Study Templates

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

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Free Case Study Templates

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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

case study template

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

  • Give the case study a personal touch by focusing on the CEO rather than the company itself.
  • Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Case study examples: IDEO and H&M

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

  • Split up the takeaways of your case studies into bite-sized sections.
  • Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

Case study example from Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

  • Create a table of contents to make your case study easier to navigate.
  • Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

  • If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
  • Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Case study example from Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

  • Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
  • Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

Case study example from Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

  • You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
  • Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

Case study example from App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

  • Feature quotes from your client at the beginning and end of the case study.
  • Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

  • A case study doesn’t need to be long or complex to be powerful.
  • Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Case study example from Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

  • If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
  • Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Case study example from OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

  • Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
  • Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Case study example from Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

  • If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
  • Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

Case study example from HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

  • Close out with a list of products that users can buy after reading the case study.
  • Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Case study example from Amazon AWS

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

  • Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
  • Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

  • Include quotes from your client throughout the case study.
  • Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Case study example from Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

  • Open up with a summary that communicates who your client is and why they reached out to you.
  • Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Case study examples: Evisort and NetApp

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

  • Place the focus immediately on your client by including a snapshot of their company.
  • Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Case study example from Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

  • Don’t be afraid to get technical in your explanation of what you did for your client.
  • Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

Case study example from Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

  • Include your client’s ROI right in the title of the case study.
  • Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

Case study example from Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

  • Consider writing the entirety of the case study from the perspective of the customer.
  • Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

Case study example from CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

  • Include a video in the heading of the case study.
  • Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Case study example from Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

  • You don’t need to write a lot to create a great case study. Keep it simple.
  • Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Case study example from Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

  • Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
  • Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Case study example from Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

  • Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
  • Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Case study example from Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

  • Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
  • Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

Case study example from Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

  • Feel free to keep the case study short.
  • Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

Case study example from Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

  • Highlight the turning point for both you and your client during the solution-seeking process.
  • Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Case study example from Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

  • List the results of your work right at the beginning of the case study.
  • Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Case study example from Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

  • Link to product pages throughout the case study so that readers can learn more about the solution you offer.
  • Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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16 case study examples (+ 3 templates to make your own)

Hero image with an icon representing a case study

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

On top of a background of coffee beans, a block of text with percentage growth statistics for how AdRoll nitro-fueled Volcanica coffee.

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

Screenshot of the Taylor Guitars and Airtable case study, with the title: Taylor Guitars brings more music into the world with Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

Screenshot of the Endeavour and Figma case study, showing a bulleted list about why EndeavourX chose Figma followed by an image of EndeavourX's workspace on Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Screenshot of Zapier's case study with ActiveCampaign, showing three data visualizations on purple backgrounds

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

Screenshot of a video from the Ironclad and OpenAI case study showing the Ironclad AI Assist feature

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

Screenshot of the Shopify and GitHub case study, with the title "Shopify keeps pushing ecommerce forward with help from GitHub tools," followed by a photo of a plant and a Shopify bag on a table on a dark background

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Screenshot of the Audible and Contentful case study showing images of titles on Audible

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Screenshot of Zoom and Asana's case study on a navy blue background and an image of someone sitting on a Zoom call at a desk with the title "Zoom saves 133 work weeks per year with Asana"

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

Screenshot of the Hickies and Mailchimp case study with the title in a fun orange font, followed by a paragraph of text and a photo of a couple sitting on a couch looking at each other and smiling

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

Screenshot of NVIDIA and Workday's case study with a photo of a group of people standing around a tall desk and smiling and the title "NVIDIA hires game changers"

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

Screenshot of KFC and Contentful's case study showing the outcome of the study, showing two stats: 43% increase in YoY digital sales and 50%+ increase in AU digital sales YoY

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Screenshot of the Intuit and Twilio case study on a dark background with three small, light green icons illustrating three important data points

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Screenshot of Spotify and Salesforce's case study showing a still of a video with the title "Automation keeps Spotify's ad business growing year over year"

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Screenshot of the Benchling and Airtable case study with the title: How Benchling achieves scientific breakthroughs via efficiency

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

Screenshot of the Chipotle and Hubble case study with the title "Mexican food chain replaces Discoverer with Hubble and sees major efficiency improvements," followed by a photo of the outside of a Chipotle restaurant

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

Screenshot of Hudl and Zapier's case study, showing data visualizations at the bottom, two photos of people playing sports on the top right , and a quote from the Hudl team on the topleft

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

Screenshot of Zapier's first case study template, with the title and three spots for data callouts at the top on a light peach-colored background, followed by a place to write the main success of the case study on a dark green background

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

Screenshot of Zapier's second case study template, with the title, objectives, and overview on a dark blue background with an orange strip in the middle with a place to write the main success of the case study

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Screenshot of Zapier's third case study template, with the places for title, objectives, and about the business on a dark green background followed by three spots for data callouts in orange boxes

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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  • 13 Case Studies on Business Blogging and Long-Term…

13 Case Studies on Business Blogging and Long-Term Profitability

James Parsons

One of the biggest pieces of information I try to convey with both my blog and my sales calls is that a blog is a long-term strategy. Paid advertising, sure, that can get you results immediately. What about flashy conferences and sponsorships? Obviously. But blogging? Blogging is slow.

I usually use the snowball analogy. A few flakes of snow don't add up to much, but when there's enough of them, you can roll it up into a snowball, and that snowball just keeps getting bigger. Roll it down a hill and it can – in the right circumstances – become an avalanche.

There are a variety of different strategies used to accomplish this. The Huffington Post, for example, got its start through volume. They published nearly one post per minute when they first started blogging, flooded the market, and becoming a household name overnight. You can compare that to a blizzard that leaves an entire town buried under feet of snow.

Other companies, like many of the big marketing firms you might think of – Moz, Hubspot, etc – got their starts just providing a blog and a service. They spent years working at it, growing a community, building products, offering information, and growing. It's the slow and gradual snowfall that eventually builds up enough to snowball.

Gradual Improvement

The fact is, most businesses won't see immediate returns from their blogging efforts. Blogging takes time to get established, time to build and grow, and time for people to learn to recognize it. It does help, though, on a long-term scale. You don't have to take my word for it, either; here are a handful of case studies that prove it.

1. Express Writers

Express Writers is a content mill where you can hire freelancers to create quick articles for your site. They've been in operation for eight years, and over that time have gone from a brand new site to pulling in 90,000 visitors per month. On their blog, they have published nearly 1,200 blog posts over those eight years (roughly 150 per year, or once every 2-3 days). Their focus on quality over quantity – something I promote as well – has helped them surge in traffic. I saw the same thing with some of my sites when I moved from 7 posts per week to 2-3 posts per week.

ExpressWriters Case Study

You can see in their charts how their blogging strategy has worked. It's typical of what you'll see throughout these case studies: long-term steady growth. There are a few surges here and there from social media and referral traffic, but for the most part, it's slow and steady winning the race.

2. Tresnic Media

Just because blogging is a long term strategy doesn't mean you can't jump the gun a little bit. Tresnic Media proved this with its surge of content in a strategy similar to the aforementioned HuffPo strategy. They didn't publish a new post every minute, though; they published two new posts per day for five weeks. This totaled up to 50 new blog posts, aimed at creating deep and useful content in their niche.

Traffic Increase from Blogging

Rather than just posting content, they made sure to share it as well. Facebook and Twitter were the primary targets, with Google+ in there as well, though you can't use that site anymore. During their experimental period, they saw significant growth in search volume, search rankings, and traffic. In fact, in just eight weeks, they increased their web traffic by 1,000% - not bad for only 50 blog articles. Our clients have seen similar numbers.

3. OptinMonster

One of several case studies described on the page linked above, OptinMonster is one of the world's leading landing page and form creator apps. They weren't always so prominent, however. They got there through an extended campaign of creating high-quality content.

OptInMonster Traffic

Specifically, what OptinMonster creates is known as pillar posts . Pillar posts are huge, well-written, engaging, and powerful. They take a lot of time to create because they're 10x content; they're extremely deep and actionable in their topics, they're well-proven and full of detailed information, and they're packed with multimedia.

OptinMonster didn't just create pillar posts; they created pillar posts and cross-linked them. That interlinking helped keep people around on the site, and continually proved that the company knows what they're talking about. Altogether, this led to at least 600,000 visitors per month and a position as one of the foremost companies in their space.

4. UnMarketing

UnMarketing is a successful marketing blog that strives to take the traditional knowledge of marketing and turn it on its head. It's an effort and a movement to get away from treating customers as mobile wallets and focus on the relationships and engagement that they represent. They're people, not pocketbooks.

Unmarketing on SEMRush

These days, UnMarketing's strategy isn't even that uncommon. Many content marketers today will tell you that the content itself isn't the most important part. The most important part is the relationships you build with your customers. In that way, UnMarketing went from a countercultural movement to the forefront of marketing, simply by being right.

This case study is more about what a blog can do when it's up and running. Long-term, a blog gathers a lot of power, through name recognition, audience and community, and link juice. Scott Stratten, the man in charge of UnMarketing, didn't have a Twitter presence. When he created one, he immediately focused on it as a two-way communication channel for his audience, and people appreciated it. He now has 174,000 followers and regularly uses it to signal boost members of his community while engaging with them personally.

Mint is a personal finance company that was founded in 2006. Personal finance is one of the most crowded and competitive niches online, and they were up against all manner of competition from other small sites and larger businesses like Quicken.

Mint.com Organic Traffic

Their route to success was through a variety of different kinds of content, with extremely high editorial standards. Whether it was a news post, a post about tips and tricks, a detailed study, an infographic, or a link roundup, Mint focused on high-quality content above all else.

What this did is allowed them to take a small personal finance blog into the big leagues. Mint made a name for itself, and within a few years – only three, for the founder – it was a great success. The founder sold the site to Intuit for $170 million, based almost solely on the power of the blog.

You all know Ahrefs, the SaaS link analysis company. They're one of the best on the market when it comes to analyzing, recording, and reporting on backlinks. I recommend them as a tool, and so to thousands of others.

Ahrefs went against the grain back in 2015 with a campaign of deleting old blog posts. Now, one thing I often recommend when I analyze a blog that has been running unsuccessfully for years is to delete a lot of their old content. Old content can be of poor quality and can be holding a site back. It's important to know the difference between old content that still has some value and old content that has nothing going for it, and Ahrefs did just that.

Organic Growth on Ahrefs

Ahrefs ended up deleting nearly 50% of their blog at the time. They nuked 266 blog posts from their site, all of which averaged about 700 words in length. Obviously, by 2016, a 700-word blog post is nothing. It's borderline thin content.

We create blog content that converts - not just for ourselves, but for our clients, too.

We pick blog topics like hedge funds pick stocks. Then, we create articles that are 10x better to earn the top spot.

Content marketing has two ingredients - content and marketing. We've earned our black belts in both.

Combining this strategy with new content production rules moving forward was the key to success. They nuked the old posts, and cut their content production in half, focusing on longer, more valuable posts. You'll recognize those now; they create some of the best posts in the industry on their site these days. The result is what you see before you; one of the best blogs out there.

I wrote an article for The Huffington Post a while back about how I accomplished similar results by deleting old blog posts - while it was anxiety-inducing, my traffic increased by 30% after deleting those posts. Low-quality content can weigh down your site, and this case study is proof of that.

Buffer is another major name in marketing. Their tool is incredible for content creators looking to keep an ongoing portfolio of references and useful items. They weren't always the big name they are today, though.

Buffer Hitting Million Mark

Buffer's launch was anything but spectacular. They took two solid years of blogging before they caught on, which is pretty standard for a purely organic strategy. The important part was simple: they made their content with a focus on what their users wanted to see. As it turned out, commenting on pretty much anything that happened or changed in the social media space was exactly what they needed to do.

Buffer's content strategy has worked, as evidenced by the fact that most of you know or even use Buffer regularly. It took them six years, but they went from a new site with no relevance to 1.5 million monthly sessions. All it took was a focus on producing content that their users really wanted to see.

8. The Renegade Pharmacist

Link building is one of the core processes in SEO, and it's a huge part of what blogging is all about. Blogging attracts users, yes, but it also attracts links from other sites. Those links might come from other blogs, or they might come from major organizations, like Buzzfeed, Yahoo, and The Huffington Post.

Organic Keywords Ranking for The Renegade Pharmacist

The Renegade Pharmacist shows that content can dramatically accelerate link building, even if the traffic that comes with a viral post doesn't linger. They created an infographic – a surprisingly simple one – to show what happens in the body when you drink a can of Coke. This infographic went viral and received over a thousand backlinks – many from high-quality sites – in a matter of days.

Of course, no one can plan to go viral. It's entirely at the mercy of the whims of the global audience the day the post is shared. The key is to consistently produce content that has the potential to go viral and prepare for when something finally does.

9. ClearVoice

ClearVoice is another marketing agency, perhaps less popular than some of the others on this list, but their results are important. What they show is the importance of having a content strategy, rather than just creating content and hoping something works along the way.

Clearvoice Performance Over Time

Their B2B blog was languishing with a respectable but small 3,000 monthly visitors. They were growing, but that growth was slow. Year over year, they might only add another 500-1,000 new visitors. When other sites in the same niche can pull in hundreds of thousands, that's not a great rate.

Simply shifting from an unfocused, reactive strategy to a proactive, structured strategy helped them skyrocket their visitors. They performed a detailed content audit – which they describe in the post I linked – and shot from 3,000 visitors to 50,000 in a matter of two years. Not bad!

Scoro was a startup back in 2015 and earlier, averaging a meager 1.5k visitors per month. In a little over a year, they grew to 31k visitors per month, and they did it entirely through content. So what did they do?

Karola Karlson Growth

The truth is, they didn't have any single strategy. Rather, they progressed through a series of ideas and experiments, some garnered from other sites, some developed on their own. They started creating content bundles, they emphasized technical SEO, and they weren't afraid to abandon ideas that proved they didn't work out .

11. KISSMetrics

Neil Patel is one of the foremost minds in content marketing, and he shows it time and again on his blog and related businesses. KISSMetrics is one such blog, and they experimented with infographics as a marketing tool. Remember up above, with the Coke infographic that raked in 1,000 backlinks? What if you were to do that 47 times?

KissMetrics Organic Traffic

Well, KISSMetrics didn't pull in 47,000 backlinks, only about 4,000. What they did do is pull in over 2.5 million visitors, and settled in at a new high of 100,000 monthly visitors in less than a year . Now, sure, Neil has a lot of name recognition and a lot of resources to throw at any business he chooses to start, so he's working with a head start over other business owners, but nothing he did is impossible to replicate. You can do it too.

12. Backlinko

Backlinko is another excellent top-end site in the SEO and marketing industry. I've personally linked to their site dozens of times by now, and I know I'm not alone. They have a huge array of useful content on their site, and their resources are top-notch.

Backlinko Historical Growth

Yet still, they can always improve, and this case study (or rather, series of case studies) proves it. In this case, Brian Dean focused on guest blogging. His goals were two-fold; to prove that guest blogging is still a viable strategy, and to grow his brand by doing it the right way. He did just that, and you can click through to his case study to find out how.

13. Social Triggers

Sometimes results can happen quickly, and sometimes they happen slowly over time. Social Triggers manager to create a strategy they called drafting, after the way professional racers huddle in the wake of one another so they don't have to fight air resistance quite as much. When a competitor creates a piece of content for a major site in their industry, they used a bit of clever finagling to get their content featured as well, as a follow-up. The hard work was done; another company led the way. All they had to do was follow up.

Social Triggers Growth

The numbers are small; a blog that went from 20 hits a day to 800 hits per day and used it to pull in $2,000 in revenue . Still, it shows that even small-scale success is more than possible.

What did you think of these case studies? Are you convinced that blogging is a great long-term investment? If you have any questions for me, let me know in the comments section below. I respond to each and every comment and would love to hear from you!

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James Parsons is the founder and CEO of Content Powered, a premier content marketing agency that leverages nearly two decades of his experience in content marketing to drive business growth. Renowned for founding and scaling multi-million dollar eCommerce businesses through strategic content marketing, James has become a trusted voice in the industry, sharing his insights in Search Engine Watch, Search Engine Journal, Forbes, Entrepreneur, Inc, and other leading publications. His background encompasses key roles across various agencies, contributing to the content strategies of major brands like eBay and Expedia. James's expertise spans SEO, conversion rate optimization, and effective content strategies, making him a pivotal figure in the industry.

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January 14, 2021 at 4:27 am

Very informative. I want to ask, do you have any ballpark number of how much should I invest? Let’s say if I get an agency to handle my blogs for a year? I want to see if I can maintain that for 2-3 yrs before I have some results. Thanks!

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January 14, 2021 at 8:58 pm

Hey Joseph!

I'd imagine any reputable content marketing agency can help you achieve results much sooner than that.

Most of our clients have a 400-600% growth in traffic with us in the first year. It does depend on the size and authority of your site. Brand new sites will grow at a slower rate, and your 2-3 year estimates may be a bit more accurate.

Your industry, your product, and your competition are all critical factors.

We've done wonders with a ~$2,000 per month budget. To answer your question, that's roughly 48k-72k over 2-3 years.

Feel free to drop me a line if you'd like a more personalized discussion 🙂

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How to Write an Effective Case Study Blog Post

case study on blog

Case studies are great for digital marketing . What other piece of content showcases the authentic, awesome work you did for a customer?

What if I told you there’s something better?

Instead of having your case studies blocked by forms, you should turn your case studies into blogs. Yes, your case studies can be used for lead generation, but they could be doing more. It may sound counter-intuitive from an inbound marketing perspective, but if you make your portfolio of successful client work accessible for every site visitor, you’ll benefit.

The Importance of “Ungated Content”

You might have case studies that have been successful, in that they are heavily used in your sales cycle or that they are heavily downloaded, but they have the potential to do more for your digital marketing efforts. Check out this blog post from the Content Marketing Institute on ungating content .

If you have a PDF-styled case study that site visitors need to submit a form to access, you will never have 100% of the traffic on that landing page view the case study. There is, and always will be, people who immediately bounce from that page. Why? Because they don’t want to receive emails from you. Your prospects already receive thousands of emails and don’t want to sign up to receive another one unless it’s absolutely necessary.

If your case study is ungated, your website traffic can easily end up visiting that page and scanning it to understand how you solved a problem for your customer. In addition, you have another website page that can be indexed by Google, which is a way of increasing Google search rankings. The best part: no emails or form submissions required.

I’ll walk you through steps so you can follow a tried and true digital marketing strategy to creating an effective case study blog post from scratch.

Much like a normal blog post, you need to do the proper amount of research to truly understand the needs and challenges of your client, and what results your company’s work generated for them.

Before you get too far along, make sure your client is okay with you writing about the digital marketing solutions you provided for them. If you have orchestrated success, they will most likely not have a problem with it.

Once you get permission, be very conscious of how you talk about your client. They don't want this article to tell the world how badly they needed your services or how you uncovered a flaw in an aspect of their corporate communications. Rather, they want to see how your software or service solved problems and drove results. I suggest you write about how the strategy fit the needs of the client, and why it was successful.

Take the time to have a physical conversation with everyone involved. Make sure you take notes and record any quotes.

It’s best to start by asking your sales team why they reached out to you in the first place. Get a feel for what their objectives were/are, and their challenges in reaching those objectives. Whoever helped that prospect turn into a client will be able to provide that information.

After that, interview the account manager, client success manager, or the person managing client interactions. They will be able to provide more details about what the client wanted. Ask what tasks they completed to provide value for your client (get them to provide details, as needed), and inquire about any statistics or analytics that you can use later on in your article.

At this point, it’s a good idea to interview your client. But don’t ask them the same questions that you asked your coworkers. Your client is already familiar with what you’ve done to help them. Instead, ask them more concise questions about how they feel about the results. If their response is impactful, consider compiling his or her feedback in a quote for this blog post. 

If there’s anyone else to interview, make sure you include them. They can help you make sense of your client’s perspective, and they might be able to give you feedback or be available for questions when you’re actually writing your case study blog post.

Do your own digging

After you’ve interviewed everyone, spend some time finding data worth showcasing. There’s a big difference between data that is indicative of success and raw data. 

For example, you could be proud of a marketing campaign that generated thousands of likes on Facebook, but is that truly providing value for your client? Most likely not. 

Instead, showcase how you increased lead generation by 250% through inbound marketing , or how you increased organic traffic by 350% . Those are metrics that indicate success and are evidence that you create value for clients.

Organic traffic is traffic from Google. Someone entered in a search term and found you in search results.

Content Creation

You’ve done your research, you have evidence of accomplishments, and you know all about your client. Now you’re ready to sit down and write your blog. 

Unfortunately, I can’t help you write your actual post. It’s up to you to accurately to use your mastery of content marketing to describe your client, why they came to you, and how you solved their problems. However, I can help you make sure you don’t forget anything in your writing. Be sure to include:

  • Basic information about your client
  • Their challenges
  • Describe the solution to their challenges
  • Display the solution
  • Share the results that provided value for your client

If you don’t have upwards of one thousand words in your blog post, then you’re not trying hard enough. Provide details, educate, and give your readers plenty of evidence that you have happy clients from your results. 

Lastly, don’t forget to follow best practices for SEO . Make sure you’re linking to your client’s website, and double check that you have alt text if you include images or screenshots.

Once the blog is finished, make sure you let your client know when it’s up on your site. They will be eager to see what you’ve written, and can help promote your work.

In Conclusion... 

Case studies are the perfect piece of content to give people the understanding that you drive results for your clients. If you create multiple examples of your successful client work and reduce the barrier of entry to view that content, you’re putting more eyes in front of those case studies. Ungating your case studies is a great content marketing strategy that you can use to show off your own expertise. Even more, there’s a SEO benefit. 

Need inspiration or example of a case study blog post? Check out our portfolio of successful client work .

Creating a successful blog post involves two things. SEO techniques (looking for keywords, internal and external links), AND stylistic techniques that go into the actual writing of your blog post. 

case study on blog

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10 Case Studies: How to Increase Organic Traffic with Blogging

by Ryan Nelson | Oct 27, 2017 | Case study | 0 comments

a stoplight

There’s no question that a blog can drive traffic to your website and build brand loyalty. But it takes strategy—simply having a blog isn’t good enough.

There are thousands of posts promising the secret formula your organization can use to get more traffic, leads, and revenue through blogging. Hypothetical situations can only take you so far, though.

Plenty of companies are willing to tell you what they did and how you can do it too—but most of these guides are glorified ads that don’t even have data to back up their claims. But buried in the abyss of the Internet, there are legitimate case studies that walk you through the who, what, where, when, and how of an organization’s blogging journey.

We pulled together 10 concrete case studies of organizations and individuals that used blogging to bring significantly more traffic to their sites—with the data to back it up. We’ll talk about the methods they used and why it worked for them. If anything grabs your attention, we’re also linking to the original case studies so you can get a more in-depth look.

Some of these organizations are startups, and others are mature businesses. Some of them had blogs that weren’t working well, others started from scratch, and some were wildly successful from the beginning. No matter where you’re at, you’ll find helpful takeaways in these tangible examples.

Check out these 10 case studies on using blogging to increase organic traffic:

1. Ahrefs: Deleted 49% of their posts and increased traffic

Industry: SEO SaaS software Key stats:

  • 89% traffic increase in three months
  • Deleted 266 posts that weren’t getting traffic (49% of their total posts)

How they did it:

  • Content auditing
  • Keyword research
  • Competitor analysis
  • Promoting the blog on other channels

Where the study came from: Ahrefs published the original case study on their blog in 2016. The changes were made in November 2015, and the study lasted until February 2016.

It might seem crazy to delete old posts—and usually, it is. Good blog posts provide value long after you write them—that’s the whole point of search engine optimization. But in 2015 the SEO experts at Ahrefs realized that nearly half of all the blog posts they’d ever written were getting a grand total of zero visitors each month. That’s not good.

“If we consider that user signals will become more and more important to Google over time (and we do) ,” Ahrefs says, “then all those posts with ZERO visits and ZERO engagement can’t be sending Google good vibes. Unfortunately, there were LOTS of posts like this on the Ahrefs blog.”

After a thorough content audit, they deleted 266 blog posts from their website. They totaled just over 179,000 words—less than 700 words per post. But they didn’t just throw away all of their backlinks, either. When another site links to your content, it benefits your whole website, not just that one post. So Ahrefs created a redirect for any post that had backlinks, sending any future visitors to either a related blog post or their home page.

But “out with the old” was only half the process. Now they had to revamp their strategy—“in with the new.”

Before they did the content audit, Ahrefs had been cranking out four of these short little posts per week, subscribing to the old SEO mantra that more content means more traffic. After the audit, they cut their posting frequency in half, giving them more time to focus on quality.

Now the Ahrefs blog is a prime example of The Craftsman method : they take their time to produce the best possible posts on every subject they address. They use keyword research to determine groups of keywords they want to go after, so they can rank for thousands of long-tail keywords, not just the one broad keyword their competitors are thinking about. Then with competitive analysis, they pick apart the competition.

I don’t doubt that deleting useless posts affects how valuable Google considers your site, but it’s hard to say which of the many changes Ahrefs made had the biggest impact on their increase in traffic. Unfortunately, this case study doesn’t let us separate the effect of the “out with the old” and “in with the new” pieces of their blogging strategy—they implemented all of these changes at once.

ahrefs-blogging-case-study

Image source: Ahrefs

Still, an 89% traffic increase is a huge improvement in three months, and since Ahrefs made these changes all at once, it’s probably safe to conclude that the audit of past content and the improvements to future content both contributed to their success.

2. Buffer: Grew traffic to 1.5 million monthly sessions

Industry: social media management software Key stats:

  • Over the course of six years, Buffer grew their monthly blog audience from zero to 1.5 million
  • Capitalizing on trending topics
  • Headline testing

Where the study came from: Buffer published this case study on their blog in 2017, and the data spans from 2011 to 2017.

For a while now, Buffer has been a poster child for content marketing in the SaaS space. But they didn’t come right out of the gate with thousands of regular readers. Like all organizations, they got where they are through trial and error.

Buffer-blogging-case-study

Image source: Buffer

Unlike Ahrefs, Buffer didn’t do a content audit to wipe the slate clean and erase any blemishes on their blog. Instead, they used their past content to learn what was resonating with their audience—so they could make more of it. “We uncovered that our audience enjoys our long-form, educational blog posts,” Buffer writer Alfred Lua says. As they discovered which posts performed the best, Buffer focused on replicating that success.

Buffer’s blog takes full advantage of The Producer methodology . Social media and content marketing are constantly evolving, and with every change, Buffer has something to say about it, making them a go-to resource for people who want to keep up with the industry. They write about anything and everything related to their market, so they’re always facilitating and contributing to relevant conversations.

Buffer also dug through outdated posts to find content that had a steady stream of organic traffic, but that could be improved with minimal effort. By updating posts with outdated information and republishing them, Buffer often increased the post’s organic traffic. This post about social media analytics tools went from about 300 organic views per day to about 700 after being updated and republished:

Buffer-updated-blog-post-traffic

Buffer doesn’t just write valuable long-form content though. They also test the heck out of each post’s title, often working through 20+ titles per post. This gives them plenty of fodder for reposting old posts on social media, and it helps them find the post titles people are most likely to click. (They have a handy post on headline formulas to help you do the same.)

This case study has a lot of helpful insights into how Buffer maintains this massive blog. But six years is a long time. They didn’t hit 1.5 million monthly sessions overnight. Looking at their graph spanning from launch to the time of the study, I’m most curious about what happened in 2013, when they experienced the most dramatic growth.

It’s possible that it was around this time that they really perfected their technique and landed on the strategies they’ve outlined in the case study—or that it took about that long to rank for competitive terms —but an analysis of a smaller time range might lead to new insights.

Overall though, Buffer provides a helpful model of how to grow and maintain a steady stream of traffic on your site through blogging.

3. The Renegade Pharmacist: nearly 1,000 backlinks from one infographic

Industry: Health/alternative medicine Key stats:

  • Earned nearly 1,000 backlinks from a single post on a brand-new site
  • Increased domain authority led to ranking for hundreds of keywords
  • Infographic
  • Link-building

Where the study came from: Ahrefs published the case study on The Renegade Pharmacist in 2016, more than a year after the site became famous for its controversial infographic.

In 2015, a brand-new site used a nearly 10 year old article about how Coke affects your body to create this infographic:

renegade-pharmacist-infographic-case-study

Image source: The Renegade Pharmacist

A blog post accompanied the image, but about two months after the post went live, the infographic started showing up everywhere. Ahrefs put together this delightful graph showing backlinks to TheRenegadePharmacist.com:

renegade-pharmacist-backlinks

And take a look at where some of the first backlinks came from:

referring-domains-renegade-pharmacist-case-study

After about two months without getting much traction, the infographic was shared to a popular subreddit, where it immediately took off.

So how did all of those backlinks affect The Renegade Pharmacist? Ahrefs used their site explorer to check out organic traffic around the time the infographic came out:

organic-traffic-renegade-pharmacist-case-study

And all those backlinks from major sites lent TheRenegadePharmacist.com some serious domain authority, which led to a massive jump in the number of keywords the site ranked for:

keyword-rankings-case-study-renegade-pharmacist

You can’t force something to go viral, but with the right combination of factors, even unknown brands can explode onto the scene and stay there.

The Renegade Pharmacist pulled off a challenging strategy we fondly refer to as The Mad Scientist . Nobody saw this infographic coming, and it had the perfect concoction of intrigue, authority, controversy, shareability, and placement. It validated concerns people already had about the sugar content of soda, pointed fingers at a popular brand everyone knew, and stirred up conversations from media and health professionals alike about the things we put in our bodies.

It probably won’t come as a surprise to hear that The Renegade Pharmacist tried to replicate the success of this infographic with a Diet Coke version . But it was the same idea, so it didn’t produce nearly the same traffic. That’s the challenge with The Mad Scientist approach—you have to constantly innovate, or else embrace the diminishing returns.

4. Snack Nation: 59% increase in homepage traffic from blogging

Industry: B2B snack delivery service Key stats:

  • 10,000 page views per month on a single post
  • Post led to a 59% increase in homepage traffic
  • Drives $100,000 in monthly recurring revenue
  • Skyscraper technique
  • Blogger outreach

Where the study came from: Inspired by Brian Dean’s famous skyscraper technique , Snack Nation set out to write the most thorough post possible on employee wellness. Brian Dean then published this case study on Backlinko .

Snack Nation had a blog, and they were using a pretty common formula for their posts. “They were publishing generic posts like, ‘3 ways to do X’ and ‘5 tips for Y’.”

It wasn’t working for them:

“When we first started out, the blog had a couple of okay posts. We weren’t going after keywords that were outside of our really tiny niche. There’s only so many things people are looking for in terms of office snack delivery.”

Through keyword research, Snack Nation could see that only about 20 people per month were searching for the most relevant term they wanted to rank for: “healthy office snack ideas.” “Wellness program ideas,” however, had far more monthly searches and high commercial intent—meaning companies paid good money to advertise for this term, and people searching for it were likely to buy.

After identifying the keyword they wanted to rank for, Snack Nation scoped out the competition—and it was bad. Once you got through all those ads, about half of the top results were PDFs, which provide a pretty terrible user experience. Some of the others were posts listing ideas with no explanations, which isn’t very helpful.

So Snack Nation set out to list more wellness program ideas than anyone else and to provide more information for each one. After exhausting the ideas they could come up with internally, Snack Nation reached out to their customers for more ideas, as well as other bloggers who wrote about employee wellness.

Using customers and bloggers to generate more ideas also led to easy outreach opportunities—people were happy to share a post that they’d been featured in.

It wasn’t enough just to write the best content. Snack Nation also had to take a systematic approach to outreach in order to build reliable backlinks fast. For more on what that looked like, you should definitely check out Brian Dean’s full report , along with our guide to B2B SEO for more tips and best practices on blogging in the B2B space.

The result of all that effort on a single post? A sweet increase in homepage traffic: 59.2%. And a steady flow of 10,000 blog views per month.

5. Vero: 36,000+ pageviews from a single post

Industry: email marketing software Key stats:

  • Ranked #2 for highly competitive keyword (email marketing best practices)
  • 4,865 pageviews on a post within a week of publishing
  • 36,000+ pageviews at the time of the study
  • 953 email signups from the post
  • 256 free trial signups

Where the study came from: This is another super detailed case study from Brian Dean’s school of skyscraping, circa 2015. The post Brian Dean analyzed was published in 2014.

Vero’s case study has a lot in common with Snack Nation. With thorough keyword research, they constructed a 5,000+ word blog post that outclassed the competition. They also focused on creating a far more user-friendly post. Vero made their email marketing tips easy to navigate and provided real-world examples and quotes from industry leaders with each tip. They also spent some design time on this post, helping it make a strong first impression:

blog-post-design-case-study-vero

Image source: Backlinko

All of those examples and quotes also led to great opportunities to build backlinks and get some valuable social proof (this post about email marketing has over 5,000 social shares).

The case study can walk you through Vero’s outreach process for landing backlinks.

6. KISSmetrics: 2.5 million visitors from 47 infographics

  • 2.5 million visitors and 4,000+ backlinks from 47 infographics
  • 100,000 monthly visitors in less than 12 months
  • Infographics
  • Social sharing

Where the study came from: In 2012, Neil Patel published a KISSmetrics case study on Quicksprout.

When Neil Patel put together this case study, the blogging world was still coming to grips with the fact that longer posts generally perform better than shorter ones. But what’s fascinating about the way KISSmetrics approached blogging is their focus on infographics.

“Within the two-year period, we’ve generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains, all from those 47 infographics.”

As an email marketing SAAS company, KISSmetrics has access to a lot of data. They distill all that complex information into simple, useful infographics people can trust and share. And if those numbers aren’t convincing enough, Neil Patel breaks down what that kind of traffic would cost if you paid for it:

“If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.”

In comparison, a top-notch infographic cost them about $680 to create.

7. Slidebean: How a $70k content budget made $200K in revenue

Industry: presentation software Key stats:

  • 50,000+ monthly visits to their website
  • $206,334 in revenue from content marketing traffic
  • Targeted advertising

Where the study came from: Slidebean posted this case study on their blog in 2016, recounting their successes from the year before.

This is a handy case study for startups because it walks through the fundamentals of blogging (including choosing a domain and content management system) and lays out the total costs including labor.

What’s interesting about Slidebean’s approach to SEO is their emphasis on targeted advertising. They realized organic search results were getting the vast majority of traffic, so they used advertising to help their posts climb the ranks.

They spent about $4,300 per month on advertising and a total of about $70,000 for 12 months of content marketing.

organic-traffic-increase-slidebean

Image source: Slidebean

Obviously to get that kind of return, they weren’t just throwing money around willy-nilly. “The key to our success here was confirming that the keywords we were going to target were actually going to bring qualified traffic,” Joe Cayasso from Slidebean says. “Adwords helped us do that in a few weeks.”

Slidebean discovered that one particular keyword—“pitch deck”—was giving them a far greater return on investment, so they built their entire campaign around it.

When Slidebean started their blogging journey, the CEO was writing all of their content. They transitioned to a small team, and to scale their efforts even further they delegated some articles to a group of freelance writers.

8. Scoro: an 11-month journey from 6K to 31K monthly visits

Industry: Work management software Key stats:

  • Traffic increased by 1,843% in the 12 months prior to the study
  • Went from 6,000+ monthly visits to 31,000+ in the last 11 months
  • Focusing on quality over quantity
  • “Content bundles” (series of related posts)
  • Interlinking posts
  • A/B testing titles

Where the study came from: This case study was published on Aggregate Blog in 2017.

Scoro began its blogging journey by buying 800-word posts from an agency. These posts had little short-term or long-term impact, which led this SAAS startup to learn how to blog on its own.

The case study is really transparent: Scoro shares about the many blunders they had along the way and the strategies that ultimately turned things around for them. Rather than focusing on a single post, the study discusses their high-level strategies for the blog as a whole, which took them months to get right.

One of the key differentiators with this case study is the addition of interlinking. While plenty of the other sites we’ve looked at used interlinking, they didn’t talk about it in the case study. Here we see how Scoro intentionally focuses several posts on related topics to build a network of pages that link to each other. Think of it like sending out a team of baseball players to catch fly balls—instead of having one person cover the whole field.

If you’re having a hard time getting backlinks from reputable sites, internal links can still be a great way to make your blog posts more valuable to readers—and just as importantly, more valuable to Google.

9. Nat Eliason: taking your site from 0-10K monthly visits

Industry: marketing Key stats:

  • Nat’s personal site gets 50,000 monthly visits
  • This is a roadmap for going from 0–10,000 monthly visits in a few months
  • Detailed content planning
  • Guest posting

Where the study came from: Nat Eliason shared his startup blogging strategy on the Sumo blog in 2017.

In this study, Nat Eliason demonstrates how he planned months of SEO-focused blog posts (and it’s insanely simple). It walks through a hypothetical tea-related website, but this was his methodology to grow his personal site to 50,000+ visitors per month.

Working backwards from his goal (in this case, 10,000 visitors a month), Nat turned this ambitious number into something more tangible. He determined he needed about 333 visitors per day, which he could achieve with just six blog posts, assuming they each got between 30 and 60 visits a day.

Sounds surprisingly doable, right?

Nat implements a lot of the usual strategies regarding keyword research and SEO, but what makes his example so valuable (and repeatable) is his content creation strategy.

Nat built a massive list of possible blog post ideas, and then before digging into keyword data, he sorted posts based on how in-depth he felt he could go on the topic. Then he prioritized the lengthiest posts using keyword volume. This ensured that he only spent time on posts that could pack the biggest punch.

When you want to know how much competition there is for a keyword, you might think Google Keyword Planner is the best place to look, but Nat thinks bloggers need to use a different definition of competitive:

“What I mean by competitiveness is who else is ranking for this keyword in Google right now.” With a brand new blog, Nat knew it’d be hard to take on big domains, so he focused his efforts by starting on posts that only had to beat small websites.

That’s The Maverick methodology at work: Nat used his blog to snatch up traffic his biggest competitors overlooked.

10. Honorable mention: 800 views in a single day on a new blog

I couldn’t resist throwing in this brief case study from Social Triggers . With a sly tactic called “drafting” a new blog landed a nice little bump like this:

social-triggers-case-study-traffic-spike

Image source: Social Triggers

So what’s “drafting”? Well, when your competitors get featured on a popular website, instead of saying, “Shoot, I wish I could get featured on there,” you weasel your way into a follow up article.

Social Triggers recommends you “analyze the story about your competitor. Were there any holes? Concerns? Or was there room for additional commentary?” Basically, you’re looking to add value by responding to the piece that was already written.

This technique isn’t nearly as reliable as the others we’ve looked at, but you should always keep tabs on your competitors anyways, right? You could set up some Google Alerts , or just use Google’s search tools to filter for recent results:

Google-search-recent-results

This definitely shouldn’t be your primary tactic, but it could be a way to get some quality backlinks with minimal effort.

The best blogs have a lot in common

Each of these companies had different strategies to increase organic traffic through blogging, but here are some proven tactics that show up time and time again:

  • Competitive analysis
  • Backlink building
  • Interlinking
  • Thorough, high-quality content
  • Leveraging other channels like paid advertising, email, social, etc.
  • Improving old content

The bottom line is if you want to increase organic traffic, you need to blog strategically.

(And we can help you find both the strategy and content that works best for your organization— reach out to us here .)

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12 great case study examples (plus case study writing tips)

case study on blog

GatherContent Contributor, Writer

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Padma Gillen

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This long-form content style is also becoming more common as more marketers discover its value. According to Hubspot’s 2021 State of Marketing report , more than 30% of marketers use case studies as a primary marketing media—up from 13% in 2020.

If you’re new to the world of case studies, we’ll be diving into what case studies are, why they’re important, and how to create your own. We’ll also highlight some compelling case study examples that you can learn from.

What is a case study?

A good case study highlights customer stories showing the following:

  • The problems the business faced before using a product or service
  • How the product or service proposed to solve the problems
  • The before and after of using a product or service
  • The measurable positive impact of the product or service on metrics such as click-through rate, website traffic, or sales

While case studies are most often product or service-focused, sometimes businesses use them to share their brand or founder story.

These types of case studies typically focus on organizational progress, such as how they grew their revenue or website traffic. One example is this Outfunnel case study on how the team saved over 80% of its time with user onboarding.

Why are case studies important?

They may not suit every business. But case studies are beneficial, for example, for helping SaaS brands reach future customers.

If they make sense for your industry, case studies should be an important part of your content marketing strategy for many reasons.

Three reasons you should incorporate them as soon as possible are:

  • To provide value to your audience: At its core, the best marketing doesn’t just drive sales; it serves its audience. Case studies are a brilliant way to teach your audience tips they can incorporate into their businesses. It can also serve as research for industry experts to quote.
  • To show off your expertise: A great case study is a perfect blend of data and storytelling. It showcases your expertise to your target audience, most likely dealing with similar issues. By telling a good story in your case studies, you’re essentially saying, “Look how we made everything better for X client—we can do that for you, too.”
  • As social proof: Because case studies are available to the public, they’re undeniable social proof—better than hard-to-believe testimonials with client initials. This makes them extra valuable as MOFU and BOFU content ; they can drive sales at the click of a button.

Good to Know: Not sure how to use case studies? They work well as lead magnets, landing pages, repurposed blog posts, and, if you have the capacity, even video content!

12 real-life case study examples to bookmark

Reading about the mechanics of case studies is more straightforward than writing case studies from scratch.

That’s why we’ve gathered 12 real-life marketing case study examples you can review before you embark on creating yours.

1. GatherContent | University of Edinburgh

GatherContent case study example

What works: In this great case study, GatherContent includes quotes from the client (the University of Edinburgh) about how their software has improved their content workflow. This adds a human element and will help readers with the same issues identify with the client.

View more GatherContent case studies .

2. Omniscient Digital | AppSumo

Omniscient Digital case study example

What works: Omniscient Digital includes client feedback in video format and shares the results they achieved in a digestible bullet point format.

3. Bit.ly | Vissla

Bit.ly case study example

What works: Besides hosting this case study on their website, Bit.ly provides a PDF link that can both be viewed online or downloaded. Plus, the PDF is visually appealing and easy to read.

4. Asana | Autodesk

Asana case study example

What works: Asana leads with their impact and includes basic information about their client to the right of the page so the reader immediately gets bite-sized background information.

5. Shopify | Bombas

Shopify case study example

What works: Shopify includes a video in their case study, as well as multiple eye-catching images of Bombas products. This ensures that the case study serves both companies, possibly generating customer interest in Bombas socks.

6. Outfunnel | Alight Analytics

case study on blog

What works: Outfunnel has repurposed its case study into a blog post, which increases its visibility. The study is also full of client quotes, which adds valuable social proof.

7. Sapling | Zapier

Sapling case study example

What works: Sapling also shares quick preliminary information about Zapier on the left panel and includes several screenshots to show the impact of their product on the company’s processes.

8. BigCommerce | Skullcandy

case study on blog

What works: The quick metrics in bold hit readers quickly and highlight BigCommerce expertise to potential customers even before they read the entire case study.

9. Google Ads | L’Oreal

Google ads case study for L'Oreal

What works: Video format. Few things beat hearing the client praise the service and explain the process and results of the campaign in their own words.

10. ActiveCampaign | Your Therapy Source

ActiveCampaign case study example

What works: ActiveCampaign efficiently showcases the problems and solutions before delving into how they helped the client achieve desired results.

11. Intuit | Xenex Healthcare

Intuit case study example

What works: The main benefit is highlighted on the first page of the PDF and the rest of the study delves into the process and the nitty-gritty of the product’s impact.

12. Grayscale | Upwork

Grayscale case study

What works: This page features minimal text. It focuses on quotes from decision-makers at Upwork and ends with a call-to-action that will likely drive conversions.

How to write your own case study

How can you write engaging, effective case studies like the examples above? Here are six steps.

1. Identify a worthy case

Think of projects—either for yourself or for clients—that got outstanding results. Then, whittle it down to the cases that your target audience is most likely to relate to , perhaps because they experience the same problem or have the same goal as in the case.

2. Reflect on your chosen case

Once you’ve decided on the case you’ll start with, do some deeper reflection on the details. What was the project goal? What challenges did you encounter along the way? How did you overcome them to reach your goal?

3. Think about differentiation

Take the last step even further and think of anything you did differently than others might. Did you an experimental tactic or strategy or create a custom solution? If so, use those details to subtly show potential customers why they should be interested in what you have to offer.

4. Gather quotes

Next, get hard-hitting quotes from project stakeholders or clients. Having their thoughts on goals, project obstacles, the solutions provided, and the outcomes will make your description of the case more credible.

5. Draft your case study

Time to turn the details you’ve compiled into a case study draft. How? We’ll talk about the best format for case studies shortly.

6. Add visuals

Next, create visuals that will reinforce the main points of your case study. These could include:

  • Charts or screenshots to show the change in metrics before and after the project
  • An infographic to give a brief visual overview of the case
  • Pictures of deliverables (e.g. a web design agency might show a picture of the new site it designed for a client)
  • Product images such as screenshots from within your software that was used on the project

After any designated reviewers and approvers give their stamp of approval on the case study, it’s ready to be published and promoted!

What’s the best case study format?

We’ve seen A+ examples of case studies and gotten some more context on how to create them for your brand or organization. Now, it's time to get to work. As you do, remember to include the following vital sections in your case study format:

  • Client name and profile
  • The problem
  • Your solution (and screenshots!)
  • Before and after ( real results with data)
  • Appealing visuals, photos, illustrations, infographics, charts, and graphs
  • A memorable CTA

Ready to get started? Thankfully, you don’t have to go it alone.

GatherContent—a powerful tool for case study creation

GatherContent makes it possible to keep track of all your case study research —even while working with your marketing team. You don’t have to guess what stage the piece is at or consult another tool to know when your part is due or who to pass the torch to.

GatherContent is a content hub that helps you keep all your content creation in one place , whether you’re writing blog posts, email newsletters, social media posts, or case studies. With content modeling features like Components , you can effortlessly maintain brand identity throughout all your case studies.

Read more customer success stories here to learn more!

Techniques for collaboratively prioritising content

Learn six collaborative methods for prioritising content so your team can be aligned and have confidence in the content being published..

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Blogging Case Studies

5 Inspiring Blogging Case Studies

  • Posted on September 4th, 2013
  • | Categories: Content

What could blogging do for your career, or your small business?

You might feel that blogging is something you “should” be doing – perhaps you have an idea of some of the advantages it might bring – but it may be very hard to find the time or motivation.

We’ve collected together five case studies to inspire you, covering five very different blogs that all brought their authors huge benefits.

As you read each one, ask yourself whether a successful blog could do the same for you…

#1: Digital photography school, the blog that became a business

Although we believe that blogs are powerful ways to boost your business, we also know that some bloggers begin the other way round: they create a blog first, then turn that blog into a small business.

Case study:

Digital photography school

Darren Rowse started his blog Digital Photography School (dPS) in April 2006, writing all the posts himself. You might like to take a look at his initial goals for the dPS blog, posted in August 2006 on ProBlogger . At that point, he wrote:

“This week [dPS is] averaging around 3000 RSS readers (this number goes up and down significantly)

My [dPS] newsletter subscriber list has grown to around 1800 subscribers”

Those are some great stats for a blog that was less than two months old … though keep in mind that Darren already had a strong blogging presence with ProBlogger, and was able to bring in readers from some of his earlier photography-related sites.

It wasn’t until 2009 that Darren launched his first ebook for dPS ; until that point, he’d been monetising the blog through other methods like advertising and affiliate links. In $72,000 in E-Books in a Week – 8 Lessons I Learned , he wrote:

“Both with this Portrait e-book and the development of  31 Days to Build a Better Blog workbook  I’ve discovered that having a product of your own is something quite powerful. Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry.”

Now, in 2013, Digital Photography School is a huge site – and a full business. The blog has over a million RSS / email subscribers. It sells ten photography-related ebooks , by a number of different authors, and also runs some advertising.

Could this be you?

If you already have a blog, perhaps focusing on one of your hobbies or career interests, could you turn it into a small business?

You might already have tried some monetisation methods, like putting ads onto your site, or promoting affiliate products … but, as Darren found, the best way to make serious money from a blog is by selling something of your own. That could be your services (e.g. web design, copywriting, consulting) or your products (particularly electronic ones, like ebooks, which have no overheads).

#2: PluginID, the blog that had huge SEO benefits

Just as flowers attract bees, who make honey, great blog posts will attract links – which produce “link juice.” This link juice is what makes your site look attractive to Google and other search engines, like a delicious jar of honey – and it means your site will rank more highly in search results.

Plugin ID

When 19-year-old Glen Allsopp started PluginID, he knew he wanted to build it into a big player in the already-crowded personal development niche – and that meant paying close attention to SEO.

It helped that Glen had spent several years learning about SEO and social media: he built his first website at the age of 15, and when he was 18, he was social media manager for huge brands like Land Rover and Hewlett Packard.

His site PluginID took off – thanks largely to his powerful, attention grabbing blog posts, which won attention and links from other bloggers. As Glen explains in How I Really Built a Blog with 6,500 Subscribers :

“I paid $100 to have someone code me a rankings script that showed the top sites in my niche, and then I emailed every individual blogger to congratulate them for their rankings.

I had created something that people naturally wanted to share (especially if they were ranking highly), something that people would come back to in order to check their position, and most importantly: I had interacted with the top 100 bloggers in my industry.”

As well as high-quality posts on his own blog, Glen did a huge amount of guest posting to promote his site, not just to get attention from the readers of other personal development sites, but – crucially – to get links from some of the biggest blogs around.

PluginID became the 10 th largest personal development blog in the world, and Glen sold it after around a year and a half for a five-figure sum. He attributed a large amount of his success to search engine traffic:

“Around 15,000 people land on PluginID every single month directly from search engines and that is constantly increasing. How would 1,000, 5,000 or even 15,000 extra visitors to your site affect your stats?”

Glen wasn’t known at all in the personal development world when he started PluginID – but he quickly built that blog, through the power of great content. He didn’t stop with PluginID either: his internet marketing blog ViperChill has 26,000 subscribers.

You don’t have to be a known expert in your field to produce great content, for your blog and for other people’s. Learn from Glen by producing hugely valuable blog posts (think quality, not quantity) – and use the power of guest posting to gain powerful links that offer a huge boost your SEO efforts.

#3: UnMarketing, the blog (and Twitter account) that built Scott Stratten’s profile

Scott Stratten had a successful business, UnMarketing, which delivered great results for clients wanting viral videos – but he didn’t have a strong social media presence of his own until he started the UnMarketing blog and Twitter account.

Unmarketing

He began posting on his blog in mid-2009. Scott’s blog is an interesting example of how frequent blogging isn’t the only key to success – while he began with roughly weekly blog posts, he now only blogs once every month or two. Scott’s strategy revolves around building connections: he emphasises the importance of using Twitter as a two-way medium.

While Scott’s focus has been primarily on his Twitter account , his blog is still crucial: it gives him a place to showcase longer content, and to promote his speaking services and his book UnMarketing , which came out in 2010.

As Scott’s About page puts it:

“ [Scott] now has over 135,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.”

As you can see, Scott doesn’t just get attention from the online marketing community: his name has been prominent in international media (Forbes.com), giving him and his business a huge amount of credibility. He’s a regular keynote speaker at conferences, too.

You don’t need to be a marketer (or even an unmarketer…) to take advantage of the power of blogs and social media. By writing great content on your blog, and by building strong social media connections, you can create a name for yourself in your industry.

To build a reputation, make sure you’re producing high-quality content, and try to get across your unique voice and viewpoint (read any of Scott’s posts to see how he does this). Don’t be afraid to occasionally take a controversial stance.

#4: Mint.com, the blog that Brought huge business success

Perhaps you’ve been struggling away with traditional marketing methods for years – like paying for ad space in your local newspaper, or sending out physical mailshots. Blogging (along with other online social media tools) offers business owners much more cost-effective – and often more powerful – ways to raise their profile and bring in new business.

Mint

The personal finance niche is perhaps one of the most crowded corners of the online world. When Mint launched in 2006, they were a brand-new start-up in a very busy space, up against established companies like Quicken. But their blogging strategy saw them stand out from the competition, and they devoted significant resources to their blog.

As Shane Snow, writing on Mashable, explains :

“News and tips posts, link roundups, slideshows, videos, and infographics were all key components in Mint’s content strategy, and they were held to a strict editorial standard. By establishing itself as a smart resource that was easy and accessible to the financially curious, Mint was able to leverage its content credibility to convert readers into buyers of its actual product.”

Mint had very high standards for their blog – and worked consistently to produce great content. As well as blog posts, they pioneered the use of infographics (now widespread in the blogging world). You can see one infographic example in their History of Mint timeline here .

Without this content strategy, it would have been very easy for Mint to simply sink unnoticed. Instead, after three years, founder Aaron Patzer sold his company to Intuit for over $170 million.

If you’re struggling to stand out from your competitors, look for ways to use the power of blogging to give you a boost. That means posting great content on your own site that connects with your customers’ needs – as well as reaching out to other bloggers in your industry.

Branch out beyond written content, too: look at ways to use videos, slideshows and infographics to connect with customers in new ways – and to get attention.

#5: The amazing adventures of diet girl, the blog that led to a book deal

Some bloggers, particularly those who see themselves as writers (or harbour writing ambitions), use their blog as a stepping-stone to a book deal. Book publishers are increasingly keen on authors who already have a platform – a blog or mailing list that allows them to market directly to already-interested readers.

Diet girl

In 2001, Shauna Reid decided to lose weight, and started a blog to chronicle her journey. On her About page, she explains:

“Back in 2001, a block of chocolate was an afternoon snack. I couldn’t walk to the end of the street without feeling like my lungs would explode. I had rubbish self esteem and struggled with depression. I’d outgrown the largest clothes in the Fat Shops.

[…]  Slowly I began to see how I was letting my weight dictate everything I did with my life, or rather what I didn’t do. It was just a quiet realisation that I couldn’t go on this way any longer. I had to try and turn things around.”

Her blog gradually gained momentum, building a loyal audience of readers who cheered Shauna on in her efforts, sympathised with her when things weren’t going so well, and celebrated her successes.

As well as losing half her initial body weight – a fantastic and life-changing achievement in itself – Shauna landed a book deal. Her memoir The Amazing Adventures of Diet Girl was published by Harper Collins / Transworld in 2008.

Shauna didn’t stop with a book deal: she continues to blog, and co-runs e-courses on running . She has over 4,000 followers on Twitter, and over 2,000 “likes” on her Facebook page: very respectable numbers, but ones that show that you don’t necessarily need a massive following to get publishers’ attention.

More and more bloggers are landing book deals from their blogs (Scott Stratten and Darren Rowse, both mentioned in earlier case studies, both have books out). If you want to follow a similar path, the key is to build a blog with a loyal readership – not necessarily a huge one – and to focus on developing and honing your own writing style.

An inspiring personal story, like Shauna’s, can work well: what adventures of your own could you write about? (Perhaps travel, parenting, or overcoming adversity?)

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17 Brilliant Case Study Examples To Be Inspired By

Illustration Of Case Study Examples

Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible.

While you’re setting up your lead generation funnel , remember that you need to have different touchpoints on your site itself, too. It’s not enough, after all, that they’ve landed on your site on their own; you need to convince them to convert as a lead or even as a customer once they’re there.

Case studies can help with this, allowing you to prove what kind of results your brand, product, or service can offer to real clients. You can back up what you’re promising, and show the how, what, who, and why questions that customers may have. They can help generate more leads and accelerate revenue quickly.

We’ve got some great resources on how to get the information on how to conduct great case study interviews and what makes case studies valuable , but today we’re going to look at 17 individual and diverse case study examples and talk about how to write great B2B case studies.

These examples all do something exceptional and approach their case studies a little differently, but they all have outstanding final results. 

Ready to get inspired and get some actionable tips to write your own B2B case studies? Let’s get started.

How to Write Great B2B Case Studies 

Before we start looking at different B2B case study examples, we want to first talk about what makes B2B case studies valuable and effective.

What All Great B2B Case Studies Accomplish 

Case studies are most often used to build trust by proving that you’ve gotten a specific result for clients and that you can do the same for your existing leads. In many cases, case studies should:

  • Establish a persona or audience segment that the client fits into (which, in many cases, leads will relate to)
  • Explain what the client’s problem was before they started working with your brand
  • Detail what solution you offered to help the client (which should include some level of detail regarding the strategies, products, or tactics that you used)
  • Share the results, ideally the more specific (and numerical) the better; statistics that show improvements are golden 
  • Feature a client impact statement or a testimonial if possible 

You can use this as a guide post (or almost like a template) of how to get started with the content that you need to cover in your case study. 

B2B Case Study Best Practices 

When writing B2B case studies, you always want to follow these best practices:

  • Try to stick to a consistent template, that way as you create a fleshed-out case study section on your site, it will be scannable and familiar to leads 
  • Tell a story, using a client’s problems and pain points to connect with potential leads and highlighting how you can help; think of the problem as the beginning of the story, the solution as the climax, and the results section as the resolution of the story 
  • Be as detailed as you need to be, but as brief as possible; while B2B case studies can certainly trend much longer in length than most B2C case studies, you also want to make sure you’re offering value because if it goes too long, your customers will lose interest 
  • Always include hard facts. Statistics, tactical solutions, and quantifiable data reign supreme here. They carry a case study, and they give you a nice impressive title to draw in the clicks, too.
  • Rely on great formatting. Do not write a case study that’s nothing more than a giant block of text. Use great formatting to keep the entire case study scannable and easy to read. Break it up with visuals whenever possible. 

1. Breadcrumbs

Breadcrumbs has a number of content-based case studies on our site, and you know we had to feature these case studies first! 

These case studies both accomplish everything we’ve discussed above; they detail a client’s problem and pain points, explain the solution, and share the results and client testimonials. All the major boxes are checked.

What these case studies do differently than most, however, is they use a content-focused approach. The case studies aren’t just boasting about the amazing results our clients have seen, but they actually share enough actionable information for other clients to replicate their success, too. 

Let’s look at our case study, How to Reduce Your SLA by 99% . It discussed how a single client did reduce their SLA by 99%, but it also gives enough information that other users can discover how to use lead scoring to reduce SLA successfully themselves. 

The case study is downloadable, which a “Download” button at the top of the page next to “Request Demo” and “Start Free” CTAs. It also features a well-formatted “What you’ll learn” section to engage users and assure them that they won’t just be reading about a client story, but they’ll walk away with something helpful.

Case Study Examples: Breadcrumbs

One other thing to note here is that some B2B case studies can feel, for lack of a better word, a little cold. The client’s business name is mentioned, but pain points are relatively clinical and the tone is dull. That’s not the case with the Breadcrumbs case studies, where individual client contacts are referred to by first name and are written in a more conversational tone. It feels much more personal, and at the end of the day, we’re not just selling to businesses—we’re selling to the people who work for businesses. 

Case Study Examples: Breadcrumbs

2. AdEspresso

Want to turn your case study into a lead magnet? This case study example from AdEspresso is an excellent demonstration of how to use case studies not only to pique users’ but to actually convert them to leads.

Case Study Examples: Adespresso

Here’s how it works:

  • People go to the case study part of the site, find it through organic search, or are referred there by email, paid social ads, or blog posts
  • They read the title and the description, which mentions the company name, what was accomplished, a brief explanation of how (here, it’s split testing, targeting new and existing audiences, and AdEspresso)
  • The description gives a concrete result–“GlobeIn doubled its revenue”
  • They encourage users to download the PDF 

While most of the case studies that we’re looking at are published on their brands’ sites, this one works as a lead magnet. When users click the “Download PDF” CTA, they’re taken to a landing page with a lead form. 

Case Study Examples: Adespresso

The landing page touches more on what results were achieved, but still requires users to download the PDF to find out exactly which strategies were used. This works because the case study isn’t just stating “our tool gets more results,” it also offers strategic insights similar to a blog post that readers can leverage to improve their own campaigns. 

If you create case studies that get strategic and are heavily content-based instead of just sharing results, they can act as a different kind of touchpoint in the digital sales funnel .

3. Freshbooks

Most businesses have multiple different buyer personas and audience segments that they’re targeting at any given point in time. When you want your case studies to really be effective, publishing diverse content that really speaks to each of those segments is crucial.

Freshbooks ’ case study examples really showcase how you can do that well. Their case studies feature brief customer stories from “relatable” small businesses (aka not mega CEOs of Fortune 500 companies, who are not Freshbook’s core Facebook target audience) talking about how their business used the tools to benefit.

You can see the different personas represented here. One is an agency that wanted to scale quickly; one case study example featured a growing franchise. Another was for a small business that needed help with tax prep, and the last pictured here is a freelancer who uses the invoicing software’s time tracking features to measure productivity and assess rates. 

Case Study Examples: Freshbooks

These are four very different types of businesses, and it shows potential leads in each audience segment that there’s a reason they should use this tool. By highlighting different use cases, it can increase lead generation for all high-value audiences by appealing to their specific needs instead of just highlighting general stories that would appeal to all.

4. Disruptive Digital

Disruptive Digital is a paid social agency while a high-level holistic approach to advertising. Instead of looking at “general best practices” that you could find on ten other blogs in five seconds or less, they offer strategic insights that showcases how they really get their customers result. They make case study examples a central part of a large number of their blog posts.

Case Study Examples: Disruptive Digital

They’ll write a blog post about a high-level topic like “how to calculate your target ROAS,” and then show a case study with real client data to walk you through the process. This is more powerful than hypotheticals when you’re talking about data-driven PPC campaigns, and they always use it to back up their arguments as well as teach a strategy. 

While these case study examples aren’t on a dedicated landing page, they work by appealing to users more towards the top of the funnel . It helps to build trust and establish credibility early while setting their blog posts apart. It’s good for their content marketing and lead generation efforts. 

5. CoSchedule

CoSchedule is a well-known SaaS content and social media planning and organization tool, and their case studies are phenomenal. 

They do a few things well. The first is by featuring different types of clients in their case studies. In the case study example below, they’re showcasing not a brand, but a University alumni group. 

Their formatting is also great. The first thing you see is “This 5-Person Marketing Team Managed 12x More Work While Working Remotely” in bright blue across the top of the page. They’ve also got a quick-reference, quick-facts bar on the side of the case study that lists the brand name, the brand’s site, the industry, company size, and marketing team size. Here, you can download a PDF of the case study, and immediately under there is a CTA to request a demo (also in blue, ideally to have the eye go from the headline to the CTA).

Case Study Examples: Coschedule

The case study itself is well written, and you can read the full study here . It breaks things down by sharing the challenge, the solution, and the results. As you can see below, they have a graph in bright colors to showcase exactly how impactful those results were, with the results in bolded text underneath it. They finish it off with a quote from a key team member to really drive it home.

Case Study Examples: Coschedule

As far as case study examples go, this one is pretty perfect. The design is excellent, with quick-reference data, important facts highlighted, great design elements to draw the users’ eye and attention where you want it, and a customer quote. They also have a strong CTA to get in touch, which can get the process moving quickly, or the option to download the case study (turning it into valuable content and a lead magnet) if the customer chooses.

6. ONESOURCE

ONESOURCE  is a tax preparation product from Thomas Reuter’s, and the site features the below case study of The Cheesecake Factory—a major American brand—to help showcase value and generate sales. 

Case Study Examples: Onesource

As far as design goes, this case study is clean, organized, and condensed. It’s like a digital brochure, with all the information cleanly broken down into bullet points, key quotes and statements, and subheadings. 

They share only the core information that’s needed (including what products were used, what was accomplished, and data about the Cheesecake factory’s tax department) and nothing that isn’t. It’s to the point and highly effective.

Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we’re guessing a large number of readers are familiar with the platform.

Their case studies are, as you’d expect, strong and well-written. They’re longer and read almost more like a story-driven blog post than studies like CoSchedule’s fast-facts, brief-and-to-the-point content. But this works for this brand; storytelling is powerful, after all, and it’s memorable and relatable.

Case Study Examples: Slack

In this case study, they use storytelling to really highlight the company’s pain points, focusing on how shopping habits changed and impacted businesses during COVID-19. They focus on Shipt, a grocery-delivery company that was thrust into high demand quickly. 

The case study talked about how Shipt had been using Slack for years, but how they really embraced advanced features and integrations during COVID to get the most out of the platform. They then share how the company uses it, and share data and statistics about usage . 

There’s a quote from the director of IT in there, too, to stress the importance, and you’ll see they have a “quick facts” tab on the side with a powerful quote that highlights the value, key integrations that were featured, and a CTA to both contact the sales team and to try Slack for free. 

Case Study Examples: Slack

They have a full page of case studies available, all of which state what Slack helped accomplish in a storytelling format as opposed to going hard with the data upfront. This feels more casual, but is just as powerful.

8. Culture Amp

We’re going meta. We just looked at case study examples from Slack, and now we’re going to look at a case study example about Slack. 

Culture Amp helps brands maintain and facilitate their desired communication culture through feedback and communication response.

Case Study Examples: Cultureamp

This case study features my favorite quick facts tab, sharing the brand name featured in the case study, a sentence each about the challenge, solution, and result. And there is, of course, that “request demo” CTA. 

The case study does a few things that you don’t see a lot. They introduce two of the key figures in the Slack department who worked directly with Culture Amp, giving it a more personal touch and adding more credibility to the study.

It’s also well-written and engaging to read. Sentences like “Company culture is Slack’s North Star” aren’t your standard technical and almost clinical “just the facts, ma’am” approach to case studies. The case study is longer than some others, but the creative writing can keep you hooked, and it thoroughly explains how the single brand used the product and services to excel.

9. KlientBoost 

We’ve already looked at one case study from a marketing agency, but the way KlientBoost has their case studies set up, it’s well worth taking a look at another.

Their numerous case studies are found under the “Results” tab on their site, making them all readily visible and easy to locate. It also increases the odds that users will stumble across the case studies on their own, even if they weren’t intentionally looking for them.

And one thing worth noting: They’ve got a sorting feature to “show me clients who” meet certain qualities like “are worth billions, “got acquired,” “have small budgets,” and “have crazy complex offerings.” 

This is an easy way to tell all of their potential clients that “yes, we take clients like you and get results!” while making it simple for them to find proof. 

Case Study Examples: Klientboost

The case study itself is of course well-written and designed, too. You’ve got a bold, color-contrasting header at the top in large text that lays out core benefits (x results in just three months), with more detailed results visible on the side.

Case Study Examples: Klientboost

They also break down the different advanced advertising features they used, a customer quote, and an image of what the ads looked like to bring the whole thing together. This shows prospective clients exactly what they can expect when working with the agency, and it builds a massive amount of trust. 

10. Omnivore 

Omnivore.io is a menu management tool designed specifically for restaurants that integrate with other tools to streamline the guest experience.

The content we’re going to look at is a great example of case study creation for hyper-niche industries that have specific needs. 

It’s presented as a standard blog post, but the H1 title says exactly what benefits the company achieved, and they still have a “more seating options, more problems” header to present the challenge in a creative way. 

Case Study Examples: Omnivore

They then explain how the TableUp app works with Omnivore’s tech and other integrations to be able to offer additional services to customers like adding their party to a restaurant’s waitlist, joining email lists for points, making to-go orders, and more. 

Case Study Examples: Omnivore

They also shared an example of how a real client (Budweiser) used the feature, and included a blurb about the integrating tool. 

You’ll notice that this case study looks a little different from others that we’ve looked at. It doesn’t have a lot of hard numbers or super detailed examples, but it works because it showcases a specific integration and details specific uses. 

This is, in many cases, going to be an audience focused on use case value more than just statistics; if the tool can do what’s needed, that’s what they’re going to care most about. So this formatting works. 

11. Pepperi

We’re on a food-themed case study roll right now! Next, we’re going to look at a case study of how Chex Finer Foods worked with the Pepperi omnichannel B2B Commerce. 

This case study is long . It’s much longer than the others that we’re looking at, with 6 total pages of content (though some are heavily dominated by images). See the entire case study by clicking above. 

Here’s why it works though: They keep the “Challenges” brief and the client breakdown visible right upfront to show users why they should care. 

Case Study Examples: Pepperi

The solutions section is also brief, explaining how Pepperi solved the company’s challenges. That all happens within the first page of the case study. 

Case Study Examples: Pepperi

The rest of the study has five pages that look like this, showing visuals that highlight the exact product that users received when working with Pepperi. There’s no hypothetical mock-up; you get to see the mobile app, the site, the home page here. Other pages show how search results work for brands with extensive inventories, along with features like analytics, multi-product views, and more. 

Case Study Examples: Pepperi

For customers who really want to understand what they’re getting and why they should choose this particular service, there’s no doubt. They can see what the interface looks like, and what real clients’ platforms offer. 

12. DOTVOX 

DOTVOX sells hosted VoIP business lines to their clients.

There are a few reasons I really liked this particular case study.

First, they do a great job showcasing how their specific technology can benefit a specific type of client: a multi-site company that needs help with business communications. This is niche enough that some other tools may not be able to help (or that may be a concern that some customers have). 

Case Study Examples Dotvox

They also focused the case study on a business in the financial industry, letting other clients in that niche know that they offer secure communication options suited for banks, mortgage lenders, and more. These are high-value clients, so it’s a solid choice. 

Later on in the case study, they break down the individual results, services, and solutions achieved. The “Feature-rich” part is my favorite; they detail unique features that other tools may not offer and explain briefly how they work. 

Case Study Examples: Dotvox

Potential leads reading this can get a good idea of what’s possible. 

13. PortaFab 

Last but not least, we’ve got this case study from PortaFab . 

The reason I really wanted to look at this particular case study is that it’s not selling a service or a SaaS tool; it’s a physical product being sold to businesses. That automatically changes things up a bit. 

They, of course, have a brief overview of what the project entailed, but it’s organized a bit differently. They featured the challenge on the right side of the case study and the project overview and benefits provided on the left. 

Case Study Examples: Portafab

Underneath this, however, they’ve got their solution featured, along with an extensive photo gallery showing the finished project. 

Case Study Examples: Portafab

Allowing customers to easily visualize the end result is important for physical goods, so this was a smart call. 

14. Strands Retail

Strands Retail sells personalization and product recommendation software to eCommerce brands. Their case study below features the work they did for mega-brand Chewy.

Case Study Examples: Strands Retail

Featuring this particular client was smart. Chewy is highly regarded for the exceptional customer service experiences they provide, so linking themselves to the brand is a good move. It’s also a massive company, and since the case study focuses on the fact that Chewy needed a solution that scaled with their brand, it gives them outstanding credibility in terms of the potential to serve enterprise-grade clients.

The case study is visually solid and well-designed, too. Since not all leads want to read the details and just want a few quick stats, featuring a few impressive key stats at the top in contrasting colors or with graphics (which they do here) can get the point across quickly and really exemplify how beneficial the product was. 

15. Codeless.io 

Like Breadcrumbs, Codeless.io takes a content-heavy approach to the case studies they feature on their site. 

They don’t just want to show results (which are crucial for a content marketing agency to do in order to leverage trust), but they want to prove that it wasn’t just luck. They got their clients real, sustainable results with careful processes, and they can do the same for you, too. 

Let’s look at an example. Their Loomly case study boasts an impressive 827% increase in CTR by updating the client’s existing content. This is smart, because it highlights a service many agencies may not offer and demonstrates the value of the service to clients who may be reluctant to spend on updating existing content. 

The case study itself is written and formatted almost like a blog post and case study hybrid. You’ve got the essential details about the company listed off to the side, but there’s also an entire H2 section that details more about the business in question. 

Case Study Examples: Codeless.io

They also are incredibly transparent in the processes they used to help their client obtain impressive results, and this is something you won’t see many agencies do because they don’t want to “give away their secrets.” This builds trust, however, because clients can see that there is an actual strategy and that the company can help them, too. Everyone walks away from the case study without a doubt that Codeless was responsible for these results, not luck. 

Case Study Examples: Codeless.io

16. WizeHire 

WizeHire is a hiring platform that helps businesses find the types of applicants they’re looking for, and their case studies do an outstanding job showcasing exactly how their products work and how they impact clients.

This case study , in particular—which features their client over at Mazda—is a great case study example to look at.

Their formatting is a little different than some of the others on this list, but it’s still undeniably effective. Towards the top of the case study, they have a “How We Helped” section. It introduces the point of contact, the client’s past pain points, and basic “before and after” points to highlight the value of the tool. This is a great quick overview to introduce readers to high-value concepts quickly. 

Case Study Examples: Wizehire

They also use multiple media here, including images, video, and diverse text formatting. This makes the case study visually appealing and more engaging. If you want to just skim quickly through bullet points you can, but there’s also a video where the client raves about their experience.

And, of course, you’ve got a detailed results section highlighting how the client received long-term value from the product, featuring great statistics and a strong client testimonial. 

Case Study Examples: Wixehire

Kosli is a highly technical tool for software developers and dev ops teams, and their case studies are a great example of how to discuss extraordinarily technical topics in an approachable way.  

Let’s look at this case study , which promotes how their client Firi delivered over 100,000 changes without worrying about compliance. The case study itself is relatively short, but that’s okay, because it doesn’t need to be long to be effective.

It efficiently stresses that Firi operates in Norway, which has some of the most demanding sets of regulatory standards across the globe. That automatically assures customers that no matter where they’re based, this tool can help, making this client selection for the case study a great choice. They also explain the value upfront—100,000 changes and a proven audit trail if needed. 

Case Study Examples: Kosli

The formatting of this case study is smart, cleanly listing common challenges and then solutions. They had a “counterpart” solution, if you will, for each challenge listed, showing how they were able to help the client directly. 

Case Study Examples: Kosli

And while there isn’t a long list of statistics or improved performance in this case study, that’s okay, too; not every case study absolutely needs that. Instead, they have an explanation from their client (a CTO of the company), who explained why the software was so invaluable for their needs. 

Case Study Examples: Kosli

Final Thoughts

Case studies can be powerful tools used to generate and convert leads, boosting your overall revenue. And as you can see above, there’s no one-size-fits-all requirement for what an effective case study looks like or even where it should appear on your website . Take some time to think about what information you want to present and how it would be most effectively portrayed to your leads. This is a good starting point, and make sure to remember to get your design team’s input, too, so it looks and reads well. 

Ready to get more conversions from the case studies you’re creating? Make sure your sales team is ready to nurture incoming leads with lead scoring! Book your free demo of Breadcrumbs today.

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Table of Contents

How to Write a Case Study for Your Blog?

How to write a case study for your blog

Case Studies are a powerful weapon to show proof of credibility to your target audience that you are the best. When you portray your expertise and bring your success stories to light by accurately knowing how to write a case study in a conversion-oriented manner, converting leads into customers becomes a cakewalk.

A case study refers to the research methodology, which is commonly applied for social sciences.

It refers to the strategy which uses empirical inquiry to investigate a phenomenon. Case studies always involve in-depth investigations into an event, group or individual.

While talking about the significance of Case Studies, Seth Godin says-

If you wait until there is another case study in your industry, you will be too late!

There are several ways of writing a case study.

You could be illustrative where you describe events; exploratory-involving investigation, cumulative where you make comparisons and critical where you examine one subject on cause or effect.

In this article, you will discover the following:

  • How to write a Case Study?

Case Study Examples

  • How to write a Case Study Report?
  • How to write a Case Study Example?
  • What is a Case Study?

A case study is a form of content that is published by a company to outline their success or discuss how they solved a real-life challenge of a client. These case studies can include analysis of a campaign, a project, or a company.

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A case study spots a particular condition, ideates recommendations, and implements certain actions that produce an outcome. This outcome can be either a success or a failure. The case study may sometimes even include further analysis of the achieved success or failure.

A case study may include:

  • Observations
  • Psychological Tests

Why Should a Blogger Know How to Write a Case Study?

Benefits of case studies

Writing a case study has several benefits.

Besides being one of the most effective methods out there, it is also an effective method to market yourself as well as show a would-be client that you have a successful track record of dealing with their issues.

The list of benefits, writing a case study offers:

1. An Instrument to Bring the Product to Life

A blog or advertisement can never tell the full story of your product or service. This is especially true in the case of complex products. When you take advantage of storytelling to illustrate how your product offers values to customers, you make clients understand the product’s usefulness and worth. Thus, after you launch a new product , you can certainly create a case study on the journey of the product.

2. Bestows a Peer to Peer Effect

You would value the experience of someone who is in the same boat as you, right? This same principle works in the peer to peer effect. Though a case study if for a company, its main focus is on a past client, their challenges, and overcoming that challenge. Therefore, it is the best tool to persuade your leads.

3. Positions Your Service as the Best

When you show how efficient your product is in solving client’s issues through the case study, you directly position the brand as the best solution out there.

4. Sets you Apart from the Competition

Everyone is writing blogs to educate or persuade the target audience. By going the case study route, you set yourself apart from the competition. Moreover, it is much harder to know how to write a case study, but at the same time, it is more effective than blogs.

5. Provides Real Evidence of your Claims

There is no shortage of companies who make tall claims. However, what is often found lacking is the evidence that serves as proof for the tall claims. This is where the usefulness of case studies comes in.

Below you can have a look upon two case study examples that will you learn and master how to write a case study in a productive fashion.

How to Write a Case Study Example 1

Case study - chevrolet

Best Chevrolet was a Chevrolet dealership in Hingham. This automotive case study comes from a well-known brand, Disney. The case study is a masterpiece where Disney cleverly brings out its corporate training programs to light.

If you go through the case study, you can see that Disney has portrayed their expertise in improving customer and employee satisfaction for Best Chevrolet in a very clear cut manner.

How to Write a Case Study Example 2

Case study - apple

Another great way of creating case studies is with videos. Apple makes use of this approach. They have utilized a combination of both short writings and videos to market themselves.

You can check out their unique case study approach , where they have highlighted how Apple apps and technologies are improving different businesses.

Case Study Format

The famous Case Study Format includes can be of different types. Let’s look at some of the case study format options that you can explore:

  • A Website Page
  • A Downloadable PDF
  • A PowerPoint Presentation

  Different elements that a Case Study Format should include are-

Case study format

  • Title or Headline
  • Executive Summary
  • The Subject
  • Problem or Challenge

Key things you need to pay attention to before writing a Case Study are-

(i) First, you need to determine the type of your case study. You also have to choose the design and style that you want to present to your audience. For example, illustrative case studies are used by corporations to present what has been done for clients. Educative institutes prefer cumulative and critical case studies, whereas legal corporations use exploratory case studies to provide evidence and facts.

(ii) Once you have decided on your angle, you need to outline what your research is about and where it is placed. Begin your inquiry in the library or on the internet to dive into the topic. Narrow your research down to one specific problem and dig out as much information as you can about it.

(iii) Read material that has already been published about the topic you have chosen. Read everything essential about your case site. You may discover there is a real issue that needs to be solved to there might be some new problem that you find out on your own. Keep reviewing sample studies that might be similar in style to get a vague idea of format and composition.

(iv) Request data and material from significant people. You might want to interview knowledgeable individuals for credibility and proper presentation of your study. Organize all the data that you have collected. You cannot include everything, so make sure that you have the critical things filtered out.

(v) Experts in a specific field or customers who have made use of goods, tools, or services will provide excellent information on your case study. Contact people who have been in contact with your site or topic directly/indirectly gather as much information as you can about the subjects of your research.

(vi) Ask similar questions to multiple people. This will ascertain that you get different perspectives on subjects that are similar. Ask for data and materials from the subjects of your study. This adds credibility to your work and helps in the presentation of your study.  Concentrate on the matter, which is most important, and make sure you do not beat around the bush.

Effective Tips to Know How to Write a  Case Study  

1. Include a minimum of four sections- introduction, background, the rationale of the case study, presentation of data along with the conclusion.

2. Include background information about your study site. Make sure that you can communicate why your problem needed to be addressed in your study.

3. Keep the introduction very clear. The main problem and issues should be laid out in the very beginning.

4. After you have given the problem and analyzed it, make sure you provide some solutions to the issue at hand. If no settlement is needed, provide a perspective of the subject’s future.

5. You must mention your references for credibility. If there are terms particular to your study, which people ordinarily wouldn’t understand, then add an appendix.

6. Make sure that you have identified the key issues and problems in the case study.

7. Include a well-formulated thesis statement. Summarize the outcome of the analysis and don’t keep it more than 1-2 sentences.

8. Keep good background information; focus on the most critical issues and the relevant facts.

9. Make sure that you have demonstrated the research of your case study well.

10. Provide good solutions which are realistic, about the problem, as it makes your case study highly relevant and engaging to your target audiences.

11. Discuss and determine the specific strategies that are needed to accomplish a particular set of actions to solve the problem.

12. Ask only open-ended questions when you conduct your interview to foster discussion, as this will help you get the right idea for your case study formation.

13. Ask your study participants if you have their permission to disclose their names and information. Maintain their anonymity if you find that they are unwilling.

How to Write a Case Study Report in 6 Steps

Above, we mentioned some formats for case studies. However, the most integral element in a case study is its content. Some mandatory fields for case study content are the title, subject, the challenge, the solution offered, results, and an executive summary.

Now, let’s understand how to write a case study report & get into the different steps involved in the case study writing process.

1. Decide Who/What you Want to Write About

This is the first step that has a great influence on how the case study is produced. You have to decide who or what the case study is going to talk about. Most companies go with clients. However, the subject can be your company as well.

You can go with a client-based case study if your customer bases frequently use your product/ service, customers have a positive experience to share, or they have chosen you over your competitors. This information can be easily obtained from the company’s sales department.

2. Get Permission to Proceed with the Story

If you are writing about your company, then it’s well and good. However, if you plan on choosing clients as your subject, then it’s recommended that you get their permission first.

How to go about it? First, draft a permission letter. The permission letter should contain what information or stories you mean to include in the case study. Also, highlight the benefits or perks the clients will get if they help in the creation process.

For this, you may need to use a legal form to use the client’s information. It is best to consult your legal team to decide if you need to have a legal release form.

3. Draft and Send a Questionnaire

After you receive a green signal from your client, you can proceed with creating an introductory questionnaire.

Some questions to include in the questionnaire are:

  • Discuss the problems that you faced before the product or service
  • What made you choose us over our competitors?
  • How did our product/ service solve your problem?
  • Are you willing to share some data with us to display your success with the challenge?
  • What are your major goals as a company?

These are some of the basic questions which can be further tailored to suit your needs.

4. Arrange for an Interview

The introductory questionnaire was to help you draft the main questions that are going to be included in the interview. Asking the right questions is extremely important to create a high-quality case study. Therefore, study the answers from the introductory questionnaire carefully to create some insightful and relevant questions.

Let’s discuss some questions that you should include in your interview.

First, you need to have a good grip on your subject. Therefore, include questions that give you information on the industry they are in, the duration of their product/service use, and how big is their team.

Elaborate on the challenges they were facing before they contacted you. You can ask the following types of questions:

  • When was the problem first detected?
  • Did you encounter the problem suddenly or it was occurring for some time?
  • How did you tackle the problem before coming to us?

Now, come to the questions that highlight your good qualities and made the client decide to go with you. Some of these can look like:

  • What factors that made them choose you?
  • Which competitors did they consider before choosing you?
  • What influenced their decision?

Further, also work on a section that focuses on how your product helped them solve the problem.

5. Write Down the Case Study

After getting all the answers to your questions, it is now time to write the case study.

Give a catchy title. The title and the subheading should inform who the client was, what the problem was, and how it was solved.

(ii) Executive Summary

The section should not be longer than two or three sentences. The story of the challenge that the client faced along with the data to prove the success are two things that should be included.

(iii) Subject

In this section, you need to talk about who is your client, what services they offer, and how long they have been associated with you.

(iv) Problem

Here you are going to list down the client’s top 3 issues and how they were handling those issues before coming to you.

(v) Solution

This is the most important part of the case study, which has the most impact on future customers, so write it well. Include the solutions you offered to the client, the product they used, and the changes that were produced after the product use.

Remember to add the links to your company and product here. Additionally, add some pictures of the product being used.

(vi) Result

The last section of the case study should include details on what outcome your product produced for the client. Include some data and metrics to demonstrate the triumph.

6. Promote the Case Study

The most important task after writing a case study is promoting it.

People need to see the wonderful contributions you have made to your client’s business. This can be done by dedicating a page on your website to portray your case studies or including them in your Email Marketing .

Case studies can also be used during marketing campaigns.

Final Thoughts

The last and the most crucial stage of your case study is editing and proofreading.

Make sure that you have asked open-ended questions in the survey. See that you have mentioned the names of the people you have interviewed long with other case participants.

Proofread your work to make sure there are no errors.

This was a comprehensive guide on how to write a case study. Incorporate the tips mentioned here to create an amazing case study that converts.

Enrolling in an SEO Course will guide you on how to write a case study for your blog in the most effective way possible.

What according to you is the most important factor of a best-rated case study? Update us in the comments below.

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If your case studies and video testimonials live only on the customer success page of your website, you’re missing out. You can do  SO MUCH MORE  with these versatile assets.

Get our actionable guide to using case studies across your sales and marketing funnel (and beyond) to wring out every ounce of value.

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How to Write a Case Study Blog Post

August 29, 2021 By Erica Hughes This post may contain affiliate links

case study on blog

The case study blog post is a great way to show off your results, and the tutorial will teach you how to write one. Case studies are a great marketing tool that can be used in conjunction with other strategies like SEO (search engine optimization). They’re also very popular on social media sites like Facebook, Pinterest and LinkedIn because they allow users to share their own success story.

If you’re looking for an easy-to-read yet detailed guide, then this article has all of the information you need!

What is a case study?

Let’s start with the basics – what is a case study? A case study can be defined as a report or research paper that studies an individual, group or event. It’s written to present the subject in detail and is often used for academic purposes. But here we are talking about the types used for marketing content.

Case studies are able to provide more detailed information about your product than you might otherwise be able to convey through other means such as a sales page or email marketing.

This is where using case studies can come in handy – and how you should write one to get the most out of it. It’s important that you know what your goal with a case study will be before deciding on how long or detailed it needs to be, as well as who you want to target.

What type of case study should you write?

The type of case study that you should plan on writing is one where there is an opportunity or problem, and after following additional steps or experimenting with other solutions, it’s solved using what you’re about to teach you in the course or solve for you with the product.

Getting the right type of case study is important because they have to be honest and show the person how they improved their life or business.

An example of a case study that would not work is one where someone writes about how happy they are with an event like getting married, because there’s no opportunity for improvement in that story. Another type might be using sports statistics but it may not apply as well to people who aren’t interested in that sport.

Case studies in marketing

In marketing, case studies are used to show how successful a business is with its product or service. It can be used to showcase the effectiveness of your own services, course or products.

The case study blog post tutorial will teach someone who creates their own content how to make an interesting and good read but also get across the most important points and stats for people to purchase leads or buy more of the product.

What information do you need to write a case study?

When writing a case study blog post, you will need certain information including:

  • The service or product that you are writing about
  • Who the target audience is (if there’s a specific one)
  • What your goal with this blog post will be–to convince people to buy, sign up for an email list, etc.
  • Stats and how they compare to averages in your industry. You may need some outside research on the topic before you write too much of this section if it isn’t a common statistic already known by most readers.

Tips for writing a case study

The goal of writing case study blog posts? The goal of this tutorial is not just for someone to publish something on their website with good content but also get across some important points and stats so people are more likely to buy or sign up.

The main aim of a case study should be to present data-backed arguments about how your product has helped others. You want readers who stumble upon your site through search engines (those keywords!) and social media sites like Twitter and Facebook, see what you’re offering in one glance.

Your persuasive argument might convince them that they need what you have–or at least give it credibility so they will consider it and research it further.

Only use technical jargon where needed in case people not familiar with industry terms come across the case study.

Include a brief introduction to the case study, with background information.

Answer key questions about how this product can help readers in question form at the beginning of your case study for quick reference.

List five or six benefits and include them in body copy as you talk about specific issues people are having that this service could solve (include real-world examples minus names and identifiable information where possible.)

Include a conclusion at the end of your case study with a call to action.

Have a dedicated case studies page

If you want prospective clients to feel comfortable with your company’s work, it is important that they are able to find examples of completed projects. It doesn’t matter if the page has a clever title like “Case Studies” or “Success Stories,” as long as visitors can easily search and spot what their needs may be in relation to your business.

Get inspired by Google’s Think With Google case study page: while the copy isn’t engaging on its own, one look at how well structured this webpage appears will have readers coming back for more!

Put case studies on your home page

On your homepage, you can provide visitors with evidence to show that other customers are happy. Here’s how: 

  • Include a call-to-action for specific case studies on the page or have them pop up in slide over form
  • Mention customer testimonials at all times and include quotes from satisfied clients throughout different pages of your website with a CTA to the case studies page

Make the best use of case studies

We’ve covered how to make a case study blog post, but what are some specific ways you can use these posts in your marketing strategy?

You could create one for any of the following topics:  

  • A course or service that teaches people something they need (e.g., blogging tips)  
  • A product with an ongoing subscription service (e.g., monthly meal plans)  
  • An event hosted by your company like an art show or music concert 
  • An affiliate product with a study of how you use it and the benefits or results you got from it

So what are the different ways you could use case studies in your business to help increase leads and drive sales?

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How to write a case study — examples, templates, and tools

case study on blog

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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Blog Beginner Guides

What is a Case Study? [+6 Types of Case Studies]

By Ronita Mohan , Sep 20, 2021

What is a Case Study Blog Header

Case studies have become powerful business tools. But what is a case study? What are the benefits of creating one? Are there limitations to the format?

If you’ve asked yourself these questions, our helpful guide will clear things up. Learn how to use a case study for business. Find out how cases analysis works in psychology and research.

We’ve also got examples of case studies to inspire you.

Haven’t made a case study before? You can easily  create a case study  with Venngage’s customizable templates.

CREATE A CASE STUDY

Click to jump ahead:

What is a case study, what is the case study method, benefits of case studies, limitations of case studies, types of case studies, faqs about case studies.

Case studies are research methodologies. They examine subjects, projects, or organizations to tell a story.

Case Study Definition LinkedIn Post

USE THIS TEMPLATE

Numerous sectors use case analyses. The social sciences, social work, and psychology create studies regularly.

Healthcare industries write reports on patients and diagnoses. Marketing case study examples , like the one below, highlight the benefits of a business product.

Bold Social Media Business Case Study Template

CREATE THIS REPORT TEMPLATE

Now that you know what a case study is, we explain how case reports are used in three different industries.

What is a business case study?

A business or marketing case study aims at showcasing a successful partnership. This can be between a brand and a client. Or the case study can examine a brand’s project.

There is a perception that case studies are used to advertise a brand. But effective reports, like the one below, can show clients how a brand can support them.

Light Simple Business Case Study Template

Hubspot created a case study on a customer that successfully scaled its business. The report outlines the various Hubspot tools used to achieve these results.

Hubspot case study

Hubspot also added a video with testimonials from the client company’s employees.

So, what is the purpose of a case study for businesses? There is a lot of competition in the corporate world. Companies are run by people. They can be on the fence about which brand to work with.

Business reports  stand out aesthetically, as well. They use  brand colors  and brand fonts . Usually, a combination of the client’s and the brand’s.

With the Venngage  My Brand Kit  feature, businesses can automatically apply their brand to designs.

A business case study, like the one below, acts as social proof. This helps customers decide between your brand and your competitors.

Modern lead Generation Business Case Study Template

Don’t know how to design a report? You can learn  how to write a case study  with Venngage’s guide. We also share design tips and examples that will help you convert.

Related: 55+ Annual Report Design Templates, Inspirational Examples & Tips [Updated]

What is a case study in psychology?

In the field of psychology, case studies focus on a particular subject. Psychology case histories also examine human behaviors.

Case reports search for commonalities between humans. They are also used to prescribe further research. Or these studies can elaborate on a solution for a behavioral ailment.

The American Psychology Association  has a number of case studies on real-life clients. Note how the reports are more text-heavy than a business case study.

What is a case study in psychology? Behavior therapy example

Famous psychologists such as Sigmund Freud and Anna O popularised the use of case studies in the field. They did so by regularly interviewing subjects. Their detailed observations build the field of psychology.

It is important to note that psychological studies must be conducted by professionals. Psychologists, psychiatrists and therapists should be the researchers in these cases.

Related: What Netflix’s Top 50 Shows Can Teach Us About Font Psychology [Infographic]

What is a case study in research?

Research is a necessary part of every case study. But specific research fields are required to create studies. These fields include user research, healthcare, education, or social work.

For example, this UX Design  report examined the public perception of a client. The brand researched and implemented new visuals to improve it. The study breaks down this research through lessons learned.

What is a case study in research? UX Design case study example

Clinical reports are a necessity in the medical field. These documents are used to share knowledge with other professionals. They also help examine new or unusual diseases or symptoms.

The pandemic has led to a significant increase in research. For example,  Spectrum Health  studied the value of health systems in the pandemic. They created the study by examining community outreach.

What is a case study in research? Spectrum healthcare example

The pandemic has significantly impacted the field of education. This has led to numerous examinations on remote studying. There have also been studies on how students react to decreased peer communication.

Social work case reports often have a community focus. They can also examine public health responses. In certain regions, social workers study disaster responses.

You now know what case studies in various fields are. In the next step of our guide, we explain the case study method.

Return to Table of Contents

A case analysis is a deep dive into a subject. To facilitate this case studies are built on interviews and observations. The below example would have been created after numerous interviews.

Case studies are largely qualitative. They analyze and describe phenomena. While some data is included, a case analysis is not quantitative.

There are a few steps in the case method. You have to start by identifying the subject of your study. Then determine what kind of research is required.

In natural sciences, case studies can take years to complete. Business reports, like this one, don’t take that long. A few weeks of interviews should be enough.

Blue Simple Business Case Study Template

The case method will vary depending on the industry. Reports will also look different once produced.

As you will have seen, business reports are more colorful. The design is also more accessible . Healthcare and psychology reports are more text-heavy.

Designing case reports takes time and energy. So, is it worth taking the time to write them? Here are the benefits of creating case studies.

  • Collects large amounts of information
  • Helps formulate hypotheses
  • Builds the case for further research
  • Discovers new insights into a subject
  • Builds brand trust and loyalty
  • Engages customers through stories

For example, the business study below creates a story around a brand partnership. It makes for engaging reading. The study also shows evidence backing up the information.

Blue Content Marketing Case Study Template

We’ve shared the benefits of why studies are needed. We will also look at the limitations of creating them.

Related: How to Present a Case Study like a Pro (With Examples)

There are a few disadvantages to conducting a case analysis. The limitations will vary according to the industry.

  • Responses from interviews are subjective
  • Subjects may tailor responses to the researcher
  • Studies can’t always be replicated
  • In certain industries, analyses can take time and be expensive
  • Risk of generalizing the results among a larger population

These are some of the common weaknesses of creating case reports. If you’re on the fence, look at the competition in your industry.

Other brands or professionals are building reports, like this example. In that case, you may want to do the same.

Coral content marketing case study template

There are six common types of case reports. Depending on your industry, you might use one of these types.

Descriptive case studies

Explanatory case studies, exploratory case reports, intrinsic case studies, instrumental case studies, collective case reports.

6 Types Of Case Studies List

USE THIS TEMPLATE

We go into more detail about each type of study in the guide below.

Related:  15+ Professional Case Study Examples [Design Tips + Templates]

When you have an existing hypothesis, you can design a descriptive study. This type of report starts with a description. The aim is to find connections between the subject being studied and a theory.

Once these connections are found, the study can conclude. The results of this type of study will usually suggest how to develop a theory further.

A study like the one below has concrete results. A descriptive report would use the quantitative data as a suggestion for researching the subject deeply.

Lead generation business case study template

When an incident occurs in a field, an explanation is required. An explanatory report investigates the cause of the event. It will include explanations for that cause.

The study will also share details about the impact of the event. In most cases, this report will use evidence to predict future occurrences. The results of explanatory reports are definitive.

Note that there is no room for interpretation here. The results are absolute.

The study below is a good example. It explains how one brand used the services of another. It concludes by showing definitive proof that the collaboration was successful.

Bold Content Marketing Case Study Template

Another example of this study would be in the automotive industry. If a vehicle fails a test, an explanatory study will examine why. The results could show that the failure was because of a particular part.

Related: How to Write a Case Study [+ Design Tips]

An explanatory report is a self-contained document. An exploratory one is only the beginning of an investigation.

Exploratory cases act as the starting point of studies. This is usually conducted as a precursor to large-scale investigations. The research is used to suggest why further investigations are needed.

An exploratory study can also be used to suggest methods for further examination.

For example, the below analysis could have found inconclusive results. In that situation, it would be the basis for an in-depth study.

Teal Social Media Business Case Study Template

Intrinsic studies are more common in the field of psychology. These reports can also be conducted in healthcare or social work.

These types of studies focus on a unique subject, such as a patient. They can sometimes study groups close to the researcher.

The aim of such studies is to understand the subject better. This requires learning their history. The researcher will also examine how they interact with their environment.

For instance, if the case study below was about a unique brand, it could be an intrinsic study.

Vibrant Content Marketing Case Study Template

Once the study is complete, the researcher will have developed a better understanding of a phenomenon. This phenomenon will likely not have been studied or theorized about before.

Examples of intrinsic case analysis can be found across psychology. For example, Jean Piaget’s theories on cognitive development. He established the theory from intrinsic studies into his own children.

Related: What Disney Villains Can Tell Us About Color Psychology [Infographic]

This is another type of study seen in medical and psychology fields. Instrumental reports are created to examine more than just the primary subject.

When research is conducted for an instrumental study, it is to provide the basis for a larger phenomenon. The subject matter is usually the best example of the phenomenon. This is why it is being studied.

Purple SAAS Business Case Study Template

Assume it’s examining lead generation strategies. It may want to show that visual marketing is the definitive lead generation tool. The brand can conduct an instrumental case study to examine this phenomenon.

Collective studies are based on instrumental case reports. These types of studies examine multiple reports.

There are a number of reasons why collective reports are created:

  • To provide evidence for starting a new study
  • To find pattens between multiple instrumental reports
  • To find differences in similar types of cases
  • Gain a deeper understanding of a complex phenomenon
  • Understand a phenomenon from diverse contexts

A researcher could use multiple reports, like the one below, to build a collective case report.

Social Media Business Case Study template

Related: 10+ Case Study Infographic Templates That Convert

What makes a case study a case study?

A case study has a very particular research methodology. They are an in-depth study of a person or a group of individuals. They can also study a community or an organization. Case reports examine real-world phenomena within a set context.

How long should a case study be?

The length of studies depends on the industry. It also depends on the story you’re telling. Most case studies should be at least 500-1500 words long. But you can increase the length if you have more details to share.

What should you ask in a case study?

The one thing you shouldn’t ask is ‘yes’ or ‘no’ questions. Case studies are qualitative. These questions won’t give you the information you need.

Ask your client about the problems they faced. Ask them about solutions they found. Or what they think is the ideal solution. Leave room to ask them follow-up questions. This will help build out the study.

How to present a case study?

When you’re ready to present a case study, begin by providing a summary of the problem or challenge you were addressing. Follow this with an outline of the solution you implemented, and support this with the results you achieved, backed by relevant data. Incorporate visual aids like slides, graphs, and images to make your case study presentation more engaging and impactful.

Now you know what a case study means, you can begin creating one. These reports are a great tool for analyzing brands. They are also useful in a variety of other fields.

Use a visual communication platform like Venngage to design case studies. With Venngage’s templates, you can design easily. Create branded, engaging reports, all without design experience.

case study on blog

All You Wanted to Know About How to Write a Case Study

case study on blog

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Types of Case Studies

  • Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
  • Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
  • Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
  • Critical case studies explore the causes and effects of a certain case.
  • Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

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Case Study Format

The case study format is typically made up of eight parts:

  • Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
  • Background. Provide background information and the most relevant facts. Isolate the issues.
  • Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
  • Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
  • Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
  • Implementation. Explain how to put the specific strategies into action.
  • References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

How to Write a Case Study

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

  • Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
  • Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
  • Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
  • Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
  • Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

  • Correctly identify the concepts, theories, and practices in the discipline.
  • Identify the relevant theories and principles associated with the particular study.
  • Evaluate legal and ethical principles and apply them to your decision-making.
  • Recognize the global importance and contribution of your case.
  • Construct a coherent summary and explanation of the study.
  • Demonstrate analytical and critical-thinking skills.
  • Explain the interrelationships between the environment and nature.
  • Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

  • Statement of the issue: Alcoholism is a disease rather than a weakness of character.
  • Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
  • Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
  • Hypotheses: Drinking in excess can lead to the use of other drugs.
  • Importance of your story: How the information you present can help people with their addictions.
  • Background of the story: Include an explanation of why you chose this topic.
  • Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
  • Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
  • Strong argument 2: ex. X amount of people started drinking by their mid-teens.
  • Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
  • Concluding statement: I have researched if alcoholism is a disease and found out that…
  • Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

How to Write a Case Study

  • Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
  • In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
  • Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
  • Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
  • At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

  • Check that you follow the correct case study format, also in regards to text formatting.
  • Check that your work is consistent with its referencing and citation style.
  • Micro-editing — check for grammar and spelling issues.
  • Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

  • Overgeneralization – Do not go into further research that deviates from the main problem.
  • Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
  • Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

  • A title that attracts some attention and describes your study
  • The title should have the words “case study” in it
  • The title should range between 5-9 words in length
  • Your name and contact information
  • Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

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Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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Blogging Her Way

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Want to finally start the blog you've been dreaming of and make money blogging? Join over 10,000 other students in my free Blogging Bootcamp!

Blog Case Study: How I Made $8,400+ in 9 Months with a New Blog

  • by Blogging Her Way

Note: Affiliate links may be used in this post. I may receive a small commission at no extra cost to you if you use my affiliate link. Full disclosure policy here.

Blog Case Study: Over $8,400 in 9 Months

Today I wanted to share a blog case study with you and show you exactly how I earned more than $8,400 from a brand new blog in just nine months.

If you’ve been following me for a while, you’ll know that I have started quite a few blogs. Five to be exact, three of which I later sold for a profit!

This blog case study income report is going to be for a college lifestyle blog that I started at the end of March 2020, and then sold in March 2021. However, within the first nine months of starting this site, I earned over $8,400 from it.

I’m going to give you an EXACT breakdown of how I monetized this blog so fast.

Haven’t started your own blog yet?

First things first, CLICK HERE to learn the cheapest way to start your blog!

Then continue reading for the next steps of starting your blog today.

If you haven’t started your own blog yet but you’ve been thinking about it, check out my step-by-step guide on how to start a blog   or sign up for my free Blogging Bootcamp course and get the steps delivered straight to your inbox:

Blog Overview

Before I get into the blog case study, here’s some background information.

As I mentioned, this blog is in the college lifestyle niche. The main categories on this blog are dorm room, college life, and gift guides.

I started this blog towards the end of March 2020, right after the pandemic began. This ended up being SUPER good timing, because I had not yet realized the effect the pandemic was going to have on my swiftly growing travel blog.

So while my travel blog income ended up completely tanking for the rest of 2020 (after hitting an all-time high in the previous few months) thankfully this new blog came in and saved the day for the rest of 2020.

Monthly Blog Stats

Okay, time to get into this blog case study!

First things first, let’s take a deep dive into the growth of this blog.

Below is an overview of my income and traffic each month since starting this blog. (I’m not including March since I started it late in the month.)

The number in parenthesis is my traffic in page views for that month.

  • April:  $33.47 ( 9,478 )
  • May:  $205.42 ( 25,716 )
  • June:  $681.50 ( 31,835 )
  • July: $1,254.74 ( 41,814 )
  • August: $999.23 ( 35,258 )
  • September : $352.33 ( 20,360)
  • October:  $1,440.35 ( 42,612)
  • November:  $1,250.22 ( 29,766)
  • December:  $2,227.68 ( 41,891)

Total Income: $8,444.94

And here’s how that income breaks down…

  • Mediavine:  $4,066.20
  • Amazon:  $4,286.13

The remaining $92.61 I earned came from a handful of smaller affiliate programs.

blog income report

How My Blog Made Money

So as you can see, I made over $8,400 in nine months on this blog.

But let’s talk about how actually I earned this money.

As you could tell from the breakdown above, almost all of my blog income came from two sources: Mediavine ads and the Amazon affiliate program.

Close to half of my income came from Mediavine ads on my blog.

With the Mediavine ads, I was able to get them on my blog very quickly. I applied once I hit 10,000 sessions on my blog, which was at end of the month of May.

I was able to apply with just 10,000 sessions because I already had another website with Mediavine. However, they have since changed their requirements, and now you need 50,000 monthly sessions to apply regardless.

I got Mediavine ads on my blog in June, and my earnings and RPM (revenue per one thousand page views) fluctuated from month to month, with it being highest around the holidays. (Which is typical for ads.)

The rest of my income came from affiliate marketing, mainly through Amazon.

I wrote a whole ebook about making money from the Amazon affiliate program if you want to learn the exact strategies I use to write blog posts that make sales.

For this blog, I wrote a lot of gift guides and shopping lists. This is a great way to make money from the Amazon affiliate program.

In May and June, a lot of my affiliate sales came from my blog posts about graduation gifts because it’s the time of year when high school and college graduations are happening across the United States and other countries.

In June, July, and August, most of my affiliate sales were coming from blog posts about back-to-school shopping (mainly what to buy for your college dorm.)

Obviously, September was my worst month for traffic and income. I’m honestly not sure why my traffic and income was SO low in September, but I assume part of it has to do with the fact that most college students were already back in school and done with their back-to-school shopping.

In October, I had a blog post about college Halloween costumes that did really well on Pinterest and led to a lot of affiliate sales.

And in November and December, I had blog posts about Friendsgiving and Christmas that made up the majority of affiliate sales. I had a number of Christmas gift guides which got a lot of traffic, including one that ranked at the top of the first page in Google for a very popular search term!

Other Affiliates

A tiny amount of my income (just over $90) came from a few other affiliate programs, namely for a planner and another blogger’s ebook.

I had affiliate links for a few other products on my blog too, but I never saw any conversions for those, so I didn’t spend much time promoting them.

How to Make Money with the Amazon Affiliate Program

How Did I Get Traffic?

I was able to start getting traffic to my new blog almost immediately thanks to Pinterest. Pinterest is my secret weapon for getting traffic quickly!

If you need help with using Pinterest to get traffic, I HIGHLY recommend the online course Pinteresting Strategies.   It’s affordably priced and it’s what I’ve used for ALL of my blogs for the past three years now. Carly, the blogger who created this course, gets 200k+ monthly page views to her blog from Pinterest.

While I am still nowhere near that level of Pinterest traffic on any of my blogs, I HAVE been able to use her strategies to go from zero to decent traffic within a short frame of time on every new blog I have started.

Her course explains everything in detail, but the basic gist of what I do is create lots of pins for every blog post I write (typically 3-5 for new posts and then more as time goes on) and pin them to my personal boards on Pinterest. I use lots of keywords in my board names, board descriptions, and individual pin descriptions.

I also started getting organic search traffic to my blog, but that took about seven months to kick in, whereas with Pinterest I was getting traffic after a few weeks.

SEO (search engine optimization) is something I really prioritized with this blog.

For every blog post I wrote, I did keyword research. I recommend using  Semrush   which offers a free trial for keyword research.

I made a spreadsheet where I put the keyword, its monthly search volume, and its ranking difficulty. I made a big list of keywords this way.

Then I targeted keywords with a high search volume and a low ranking difficulty when I wrote my blog posts. Making a big list of keywords ensured that I never ran out of blog post ideas, and that I was strategically creating content.

How Many Blog Posts Did I Write?

A question I hear from new bloggers a lot is how many blog posts they should write. Well, there’s no “magic number” you should have but more is better.

With this blog, I wrote 55 blog posts from March until December of 2020. That works out to 5.5 new blog posts per month. Although honestly, I wrote WAY more over the summer and was churning out a new blog post every few days. Then I slowed down in the fall and posted much more sporadically.

My goal was to get 50,000 words of content written as quickly as possible because I heard somewhere this is a good number to target before you start seeing real results from SEO. (I’d say that’s about accurate!)

I ended up with about 64,000 words written, which works out to an average of 1,163 words per post. So on average, my blog posts are not super long.

I think once you get to the point of having 100-200 GOOD blog posts published that target good keywords, is when you can really expect to see more traffic.

Blog Case Study

Blog Expenses

My expenses for this blog were very low.

Actually, the main expense I had was monthly web hosting, but I split that between all my blogs so it was not really a dedicated expense just for this blog.

You can get web hosting for just $2.95 a month for one blog with Bluehost.

(I pay around $12 a month because I’m on a plan that hosts multiple blogs.)

I did spend $50 hiring a graphic design for a couple of one-off tasks as well.

But aside from that, everything I earned from this blog was pure profit! That’s one of the best things about blogging: it has extremely low expenses and higher profit margins that pretty much any other business out there.

Key Takeaways

I hope you’ve found this blog case study helpful!

I wanted to show that it IS possible to make money with a new blog.

For this blog, I think the most important things I did to grow it quickly were…

Publishing seasonal content

I made it a goal to publish seasonal content a few months in advance on my blog. So this meant publishing high school/college graduation content in March and April, back-to-college content in May and June, Halloween content in July, Christmas content in August and September, etc.

This gave my blog posts a few months to start circulating and getting traffic.

Focusing on Pinterest

The way I was able to get traffic so quickly to my new blog was through Pinterest. I mentioned this above but Pinteresting Strategies is a lifesaver.

Since I was publishing seasonal content a few months in advance, I was also creating and sharing pins for those blogs posts a few months in advance.

Pinterest will work for almost any blog niche, but it’s definitely better for some more than others. (For example, food, lifestyle, or DIY & craft blog are going to do a lot better on Pinterest than a blog about stock investing tips, just because they are more common topics and have more of a presence on Pinterest.)

Affiliate-heavy blog posts

Finally, one of the biggest things I did to earn money from my blog was write MONETIZED blog posts using affiliate links. And the key thing here that so many bloggers miss is that I wrote blog posts that would attract readers who are already in a buying  mindset, leading to more conversions.

Shopping and gift guides are the name of the game here!

For example, some of my popular blog posts were on topics like…

  • College dorm room essentials
  • Graduation gifts
  • Christmas gifts for college girls
  • Stocking stuffers for college students
  • College Halloween costumes
  • Dorm room packing list
  • Best planners for college students

I utilized Amazon affiliate links in all of these blog posts.

Check out my ebook Amazon Affiliate Affluence for more tips!

Selling the Blog

After I worked on this blog for nine months, I stopped writing new content for it and doing any Pinterest promotion, and just let it sit for about three months.

Then, in March 2021, I sold this blog to a new owner for $22,000. I used a broker to help me find a buyer, so after paying her commission, I walked away with  $17,600  profit. (Read more about blog flipping   for the details!)

Blog Case Study: Final Thoughts

So that’s exactly how I made money with a brand-new blog!

Not too bad, earning over $8,400 in the first nine months while working maybe five to ten hours a week on this blog in addition to my other blogs.

I hope you enjoyed this blog case study!

For more blogging tips, be sure to read the following:

  • How to Start a Blog for Beginners
  • 5 Blogging Investments I Made That Helped Me Become a Full-Time Blogger
  • The Ultimate List of 200+ Blog Income Reports
  • 6 Things to Do Before Starting a Blog
  • How I Made Over $7,000 from a Hobby Blog in One Year

February 9, 2024

Can't find what you're looking for?

Case Study Mastery: Examples & Step-by-Step Templates

Master case study: Uncover key strategies to conduct & present findings that influence decisions charachters.

What's Inside?

Understanding and sharing success stories in the business management world is crucial for grasping the growth journey of a business.

In this article, we will delve into the concept of a business management case study, exploring its definition, benefits, limitations, step-by-step process, types, and essential elements.

What is a Case Study?

A case study research is a detailed analysis of a particular subject, often a real-world situation or scenario, to draw insights and conclusions. It serves as a valuable tool for learning from successful strategies, identifying challenges, and making informed decisions.

case study

Key Characteristics of a Case Study:

Specific Focus: Case studies concentrate on a particular subject, narrowing down the scope to delve deeply into specific aspects.

Real-world Context: Unlike theoretical studies, case studies are grounded in the real world. They often involve the examination of actual events, circumstances, or challenges.

Comprehensive Exploration: Case studies involve a thorough investigation of multiple facets of the chosen subject. This may include collecting and analyzing data, conducting interviews, and reviewing relevant documents.

case studies

Contextualization: Each case study is set within a context, providing background information to help readers or viewers understand the circumstances surrounding the case.

Problem-Solving Orientation: While exploring the intricacies of a case, case studies often aim to identify problems, challenges, or opportunities. They can be used as tools for problem-solving and decision-making.

In-depth Analysis: The analysis in a case study goes beyond surface-level observations. It involves a detailed examination of factors contributing to the situation, allowing for a nuanced understanding.

Presentation of Findings: A case study concludes with the presentation of findings, insights, and conclusions. Leveraging a visually compelling presentation plays a vital role for a case study to speak out.

presentation

Why You Should Write a Case Study?

Writing a case study offers several compelling reasons for individuals and businesses alike:

Demonstrate Success: A case study allows you to showcase your achievements and successes. It provides tangible evidence of your capabilities, helping build trust and credibility with potential clients, customers, or collaborators.

Demonstrate Success

Educate and Inform: Use case studies to share valuable insights, lessons learned, and best practices. By documenting your experiences, you contribute to the collective knowledge within your industry, positioning yourself as an authority and resource.

Problem-Solving Showcase: If your case study revolves around overcoming challenges, it highlights your problem-solving abilities. This can be particularly impactful in industries where complex issues require innovative solutions.

Engage Your Audience: Well-crafted case studies are engaging and resonate with your audience. They tell a story, making information more relatable and memorable. This storytelling aspect can captivate readers and enhance their understanding of your work.

Engage Your Audience

Build Brand Awareness: Case studies provide an opportunity to promote your brand in a context that goes beyond traditional marketing. Through real-world examples, you can reinforce your brand message and values.

Attract New Opportunities: A compelling case study can attract new opportunities, whether it be clients, partnerships , or collaborations. It serves as a powerful marketing tool, showcasing your expertise and capabilities to a wider audience.

Validate Your Methods: For businesses, case studies serve as a validation of their methods and strategies. Employing a robust case study methodology is a way to demonstrate the effectiveness of your products, services, or approaches to potential clients or customers through a thorough research process.

Internal Learning: Writing a case study requires reflection on your processes and approach case outcomes. This internal learning process can contribute to continuous improvement within your organization , fostering a culture of innovation and adaptability.

Internal Learning

SEO Benefits: Case studies can be optimized for search engines, contributing to your online visibility. Including relevant keywords and internal links in your case studies can improve your website's SEO , attracting more organic traffic.

Differentiation: In competitive industries, a well crafted case study sets you apart from the competition. It allows you to highlight what makes your approach unique and why clients or customers should choose your products or services.

Benefits and Limitations of Case Studies

 Limitations of Case Studies

Benefits of Case Studies:

  • Evident Success Stories: Case studies serve as tangible evidence of a business's success, allowing them to showcase real-world achievements and build credibility with potential clients or customers.
  • Effective Marketing Tool: They function as powerful marketing tools by providing in depth insights into a business's capabilities , differentiating it from competitors, and influencing the decision making process of potential clients.
  • Client Relationship Building: Through detailed case studies, businesses can strengthen relationships with existing clients by demonstrating their commitment, problem solving abilities, and delivering measurable results.
  • Versatile Content: Case studies offer versatile content that can be repurposed across various marketing channels, including websites, social media, presentations, and promotional materials.
  • Educational Value: Businesses can use case studies to educate their target audience about their industry, innovative solutions, and best practices, positioning themselves as thought leaders.

Limitations of Case Studies:

  • Resource Intensive: Creating comprehensive case studies demands significant resources, including time, effort, and potential costs, making them resource-intensive for businesses.
  • Limited Generalization: Findings from a specific case study may not be universally applicable, limiting their generalizability to other scenarios or industries.
  • Potential Bias: There is a risk of bias in the selection and presentation of information, as businesses may be inclined to emphasize positive outcomes and downplay challenges.
  • Confidentiality Concerns: Businesses may face challenges in sharing detailed information, especially if it involves sensitive data or strategies, raising concerns about confidentiality.
  • Difficulty in Replication: The unique circumstances of a case study may make it challenging to replicate the same success in different contexts, limiting the broader applicability of the insights gained.

How to Conduct a Case Analysis: Step-by-step

1. define the objective:.

  • Clearly outline the purpose of the case study. What do you aim to achieve or understand through this analysis?

purpose of the case study

2. Select the Case:

  • Identify a relevant and specific case that aligns with your objective. For an important case study this could be a real-world situation, event, or phenomenon.

3. Background Research:

  • Gather background information about the case. This may include historical context, key players involved, and any existing literature on the subject.

Background Research

4. Identify Key Issues or Questions:

  • Formulate specific research questions or highlight key issues you want to address through the case study.

5. Choose the Research Method:

  • Decide on the case study method or approach for data collection. A case study research method could involve qualitative methods such as interviews, observations, or document analysis.

6. Develop Data Collection Plan:

  • Outline a detailed plan for collecting data. Specify sources, methods, and tools you will use to gather relevant information.

Develop Data Collection Plan

7. Data Collection:

  • Execute the data collection plan. Conduct interviews , observe events, and analyze documents to accumulate necessary data.

8. Data Analysis:

  • Apply appropriate analytical techniques to interpret the gathered data. This may involve coding, categorizing, and identifying patterns or themes.

9. Construct the Case Study Narrative:

  • Organize the findings into a coherent and structured narrative. Develop sections that cover the introduction, background, analysis, and conclusion.

Construct the Case Study Narrative

10. Draw Conclusions:

  • Based on your analysis, after you conduct case study , draw conclusions that address the research questions or objectives. Consider the implications of your findings.

11. Peer Review or Feedback:

  • Seek feedback from colleagues, mentors, or peers to ensure the validity and reliability of your case study.

12. Finalize the Case Study:

  • Incorporate feedback and make necessary revisions. Finalize the case study, ensuring clarity, coherence, and adherence to ethical guidelines.

13. Document and Share:

  • Prepare the case study for publication or presentation and take advantage of Decktopus AI, a user-friendly and efficient presentation generator powered by AI. Easily convert your case study insights into a visually compelling deck.

Decktopus AI

  • Decktopus ensures your case studies are presented in a format that engages your audience, making your narratives more impactful and memorable. Explore the benefits of Decktopus AI to elevate your case study presentations effortlessly.

What are the Components of a Case Study

The format of a case study typically comprises several key components to present information in a structured and comprehensive manner. While variations may exist based on the context and purpose, a standard case study format often includes the following elements:

1. Introduction:

Provide a brief overview of the case and set the stage for the reader. Outline the main objectives and establish the context of the study.

introduction

2. Background:

Present relevant background information about the subject of the case. This may include the history, industry context, or any pertinent details necessary for understanding the situation.

Background

3. Problem Statement or Objectives:

Clearly state the problem or the main objectives of the case study. Define the issues or challenges that the study aims to address.

Problem Statement or Objectives

4. Analysis:

Dive into the analysis of the case. This section often comprises multiple sub-sections, each exploring different aspects such as market conditions, internal factors, external influences, etc.

data

5. Solution or Action:

Propose solutions or actions to address the identified problems. Detail the steps taken or recommended strategies based on the analysis.

solution

6. Results:

Present the outcomes of the solutions or actions taken. Include any measurable results, impacts, or changes observed.

result

7. Conclusion:

Summarize the key points, outcomes, and lessons learned. Revisit the problem statement and emphasize the significance of the study, highlighting how the research design shaped the results.

conclusion

Types of Case Studies

Case study examples, 1. marketing case study template.

marketing case study

The Marketing Case Study Template is tailored for marketers, highlighting successful marketing strategies . Uncover the methods employed, target audience engagement, and measurable outcomes.

Ideal for marketing professionals seeking insights into effective campaign executions. With Decktopus AI , spending your precious time perpetually recreating your product's presentation has become an ancient practice.

Along with our collection of case-study templates, with our one-click platform, you can easily create beautiful presentations for yourself or your clients.

Also check out: creative marketing case study template .

2. Sales Case Study Template

 Sales Case Study Template

The Sales Case Study Template is designed for salespeople to present and discuss case studies in sales meetings. With its professional look and engaging layout, your clients will be impressed with the level of detail you put into your analysis.

This professionally designed template is easy to use and easy to customize, making it the perfect way to show off your small business expertise.

So whether you're looking to wow potential clients or just need a little more confidence in your sales meetings, our client case study template will help you make an impact.

Also check-out: case study template for sales teams .

3. Design Case Study Example: UI Case Study Template

ui case

The UI Case Study Template is specifically designed for UI designers, making it easy to discuss your design process and findings. Present your design case studies like a pro with our target-spesific case study templates. With our design case study template , you'll be able to showcase your work in a clear, professional manner.

Looking to create a stunning case study presentation for your next client meeting? Look no further than our case study templates! Our professional and easy-to-use templates are perfect for designers of all experience levels, and will help you showcase your work in a clear and concise way.

Also check out: Art Case Study Template .

Explore More Case Study Templates

Case Study Templates

Discover a vast collection of case study templates from various fields, including marketing, sales, and design, in our dedicated Case Study Examples Blog. Gain insights into diverse business scenarios and find inspiration for your own projects.

Case Study Presentation Creation with Decktopus AI

Streamlining the creation of engaging visual case studies has never been easier than with Decktopus AI . This innovative platform offers a seamless experiencensimply write your input, and Decktopus takes care of the rest, ensuring that your templates not only boast a polished visual appeal but also integrate relevant and impactful content effortlessly.

Discover how easy it is to create engaging case study templates using Decktopus AI . Our platform ensures your templates look great and contain relevant content. With the help of our AI assistant, you not only get support during presentations but also receive tips, facilitate Q&A, and increase overall engagement.

Explore the unique storytelling format that Decktopus offers, making your case studies more relatable. For a step-by-guide on how to easily create a visually stunning case study with Decktopus, see our case study examples blog.

Decktopus AI

This approach allows you to present information in a narrative style, connecting better with your audience. Find practical tips for smoother case study presentations, from effective storytelling to engaging your audience. Improve your presentation experience with Decktopus AI , where simplicity meets interactivity and storytelling for effective communication.

It features, practical design, mobilizing easy principles of marketing ecosystem platform design. Making it by far the easiest thing to use in your daily practice of mobilizing marketing ecosystems through platform strategies.

Frequently Asked Questions

1) what is a marketing case study.

A marketing case study is a concise analysis of a business's marketing strategy, showcasing its objectives, challenges, tactics, and outcomes. It offers practical insights into real-world marketing applications, serving as a valuable learning tool for understanding successful practices and lessons learned in achieving specific marketing goals.

2) What is a case study?

A case study, or case report, is a concise examination of a specific subject, often real-world situations or problems, providing detailed insights and analysis for learning or decision-making purposes.

3) How should you write a case study?

To create an impactful case study, define objectives, choose a relevant case, gather key information, and use Decktopus for a polished presentation. Employ data analysis, construct a clear narrative, and offer actionable recommendations.

Validate findings and consider broader implications. Decktopus streamlines this process, providing a user-friendly platform for creating compelling case study presentations effortlessly.

case study on blog

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Latest Articles

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February 13, 2024

How Will AI in Education Transform the Education Sector?

Artificial Intelligence is being used widely in education; there is no doubt! Let’s examine how it is used! Here is a detailed guide to understanding AI’s effects, pros and cons, and top tools to use in education.

case study on blog

How to Manage Multiple Social Media Accounts

This article will help the brands lagging in the competitive market due to ineffective and inactive social media. We will solve their problem by bringing one solution to save time and get more from social media.

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Mastering Creativity: A Showcase of Exceptional Case Study Examples and Design

Boost creativity with top case study examples! Learn how they enhance brand credibility, convert leads, and employ storytelling tactics.

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Case Study: Ronin161’s Portfolio – 2024

A look into the making of Ronin161’s new portfolio for 2024, from ideas to code. Plus an in-depth explanation about the custom Toon Shader.

case study on blog

From our sponsor: Get into notable designers’ heads: stories about leadership, burnout, and more, produced by Readymag and You Creative Media.

Introduction & Motivation

We wanted to update our portfolio, which was created in 2018. For this, our main objective was to maintain the essence of the website, retaining its key points, but rework the art direction, make it more colorful, review our 3D character, the performance, go further on the creative side and add a CMS among other things.

The V01 aimed to offer an original concept as a portfolio with a touch of surrealism and provocation via our 3D, navigation and through the character’s behavior capturing the user’s attention (with awkward, funny or even arrogant poses).

case study on blog

In this post, we’ll explain some of the main concepts and effects of the website along with some examples.

We wanted to completely rethink the rendering of the meshes to achieve a slightly cartoonish/drawing result.

Also maintaining smooth transitions between pages, with different lighting and rendering, having texts in WebGL stylized with randomized parameters for a unique experience and better integration with the 3D.

Of course, all of this needs to remain as performant as possible.

  • Three.js & Custom WebGL Tools

Custom Toon Shading

There are two parts that compose Toon Shading (also call cel shading).

The first is that, rather than a continuous change of color, values of luminance are clamp resulting in some regions that are all the same color.

Second is that usually Toon shaders objects have outlines around them.

We use Three.js as our WebGL library. There’s a Toon Material in the examples, but unfortunately, it wasn’t quite what we were looking for. We wanted better control over the rendering and to add some grain to the image. So we had to create a custom shader.

Three.js example: https://threejs.org/examples/webgl_materials_toon.html

The first step was to obtain only 2 tones in the shading: the lit part in some color and the shadow part in black. For this, we used the maths of the lights in the shader and compare the value the luminance of the pixel with a threshold. Then, we switch the shadows from black to blue.

The second step was to calculate a gradient for where to apply afterwards the noise gradually.

The third step was to insert noise into this gradient to break up the linear aspect and give it a more drawn aspect.

Afterward, we adjusted the various parameters based on the lighting, character, and the rest of the website to get the desired result.

Post Effects

The website has several post-processing effects.

For context, each page has its own scene, with its own meshes (character, texts, etc.) depending on the content of the page. The different pages are drawn in 2 render targets used in ping-pong method (only active pages are rendered) so that the Slice transition can be possible and done in a fullscreen plane.

Some additional post-effects are added on this plane shader:

  • Vignette , RGB Shift and Bulge Effect : linked to scroll and mouse movement

Next, the rest of the effects are then applied:

  • Fluid simulation : linked to mouse movement and coupled with datamoshing simulation afterwards
  • Datamoshing : UVs deformation based on fluid simulation + optical flow algorithm linked to scroll + pixelation and noise on the result of both simulations
  • Bloom : mainly for videos in the project pages
  • Blur : used when the gallery in project pages is open
  • Color grain : reminder of the toon shader
  • Cursor : the cursor is completely managed in post with shapes in the shader using transform, state, shading, blend

We used our own in-house library of post-processing to give us better control, results and performance for all these effects.

Indeed, some effects such as simulations or bloom require separate render targets for calculations, but all the final calculations and computation of theses do not require separate rendering, so they are automatically compiled into a single shader (resulting in only 1 pass). This avoids having 1 effect = 1 render, which would be too heavy in terms of performance, and lose some quality.

WebGL Texts

We wanted to have text in WebGL as well to better integrate them with the rest of the website and the art direction. However, we didn’t want to entirely neglect accessibility, which is why we also had HTML text underneath some WebGL texts for click and select purposes.

This also gave us more possibilities for rendering (solid texts, outlines, noise, gradients…).

Unfortunately, it’s always a bit complicated to work with text in WebGL (size, wrapping, responsive…), but a few years ago, we also created a custom library to handle this, which we had to improve a lot for this portfolio update. This library uses MSDF texts, allowing for clear, sharp, flexible typography while remaining efficient.

One of the challenges was to able to customize the shader according to our desires, dynamic parameters and the animations of each text, as if they were HTML texts, especially hiding the texts letter by letter, which was a real challenge, we are doing so with custom attribute and uniforms in the shaders.

More infos on MSDF: https://github.com/Chlumsky/msdfgen

3D Character

A significant part of the website identity also comes from our iconic character. This was created in Character Creator (CC), a 3D character design software. All textures have been done in Substance Painter.

case study on blog

We wanted to take up the concept of the V01 of the website, where the character could have multiple poses and follow the cursor with his head to track the user movement.

However, we wanted to make it more lively and unique with each pose. For this, we thought of making his eye blink, as well as giving it more pronounced facial expressions and custom textures for each pose.

The character currently has 7 states, therefore 7 poses, facial expressions, and set of textures (head, arms, body).

This resulted in several challenges:

  • How to use the character from CC but optimize it for the web?
  • How to load multiple poses and facial expressions without loading different files for loading performance?
  • How to make the character blink his eyes?
  • How to optimize textures if we wanted several?
  • Since we only see the top of the character, we removed the bottom part and bones below the waist, allowing us to reduce drastically the filesize. Thanks to CC, we could also export this character in lower definition.
  • To avoid loading multiple models, we decided to have only one file using a skeletal mesh. This allows us to move the bones and thus recreate the poses we wanted. Unfortunately, this doesn’t work for facial expressions, for this we needed morphs targets. For optimization and filesize reasons, we decided to divide the character into 2 parts, the body and the head, which we would recombine in code. Indeed, the morphs duplicate all the vertices. Only the vertices of the head needed to be changed, unlike the body which remained static. So we exported the head with all the bones and the morphs we need to set them in code like the bones to give us the expression we wanted. This means we also can animate the face if we wanted. We also exported the body but with only the bones, much smaller filesize.
  • Thanks to the morphs, we were able to obtain one for opening or closing the eyes. We can play with different timing and delays to add some randomness and realism to the blinking.
  • Despite our efforts, the weight of the mesh, especially the head, and all the textures were too heavy and took up too much GPU RAM for our taste. We converted the mesh into binary glTF with mesh optimizer extension to optimize the vertices and weight. As for textures, we grouped different parts of the body (head, arms, legs) into a spritesheet, which we then converted into the basis format, which is more suitable (and lighter) for the GPU. With all this, we achieved a more satisfying result.

With the workflow we had found, it is entirely possible to easily create new poses and crazy combination and integrate them into the website without adding to much weight in filesize.

Before optimization:

  • Head: 4.9Mo
  • Body: 631Ko
  • 21 textures (7 poses x 3 mesh parts): 3.9Mo

After optimization:

  • Head: 2.9Mo
  • Body: 301Ko
  • 7 textures spritesheet: 1.39Mo

More infos on gltfpack and mesh optimizer: https://meshoptimizer.org/gltf/

Basis compression: https://github.com/BinomialLLC/basis_universal

We hope you enjoyed this case study. We can’t go into details about every aspect and issue we encountered, but we hope this gives you a good overview of the challenges and ambitions we had and perhaps you even learned a few tips and tricks.

If you have any questions, feel free to ask us on Twitter or Instagram .

Tagged with: 3d case-study three.js webgl

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D I G I T A L . G A N G. Doing 3D, videos, creative coding and much more..

Experimental CSS-Only Carousels with Scroll-Driven Animations

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Magnetic Buttons

case study on blog

Tooltip to Gallery Transition

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Case study – How Semji create HTML snapshots for their SEO platform

Zach Goldie

Introducing Semji’s AI for SEO

Semji is an SEO platform that uses artificial intelligence to help businesses produce and optimize their web content.  They help writers to improve their articles or shopping pages to rank better on Google for a given keyword.

They extract content from the selected site to provide feedback and potential keyworks, how competitors are behaving, content to write and various other factors. AI is an important part of their workflow, with content generation coming from OpenAI.

The user then gets metrics about how the optimization behaved, so they can see any improvements.

Going beyond a blank page

The editor is a key part of Semji. It’s where users write their article and see their optimizations.

Instead of writing on a blank page, Semji wanted to recreate the user’s page inside of the editor. It needed to be a full representation, complete with context such as images.

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They tried generating an image or extracting an HTML. This was tricky, snapshotting assets was required because the CSS or javascript sometimes had a hash with disappearing assets.

Semji quickly realised that the only option was to snapshot the full page contents within an HTML script.

Scripting their own solution

After looking for off the shelf solutions, they decided to use a simple script using Puppeteer.

Using Puppeteer let them meet their requirements of

  • Screenshotting a full page
  • Waiting for delayed images to load
  • Removing any banner cookies

It used a Chrome headless browser with Puppeteer, but wasn’t very stable. Chrome was annoying to manage , with the container needing regular reboots.

So while the scripts and Puppeteer were good, they looked at other infrastructure options.

Managing headless Chrome with Browserless

A quick search lead their CTO to Browserless.

Setup was an easy process, with only a few lines of config required to use the websocket. Within a few hours, everything was running smoothly.

Years later, they have barely had to touch the code which is a great sign.

Expanding into PDF exports

A later challenge was creating PDF exports for users.

Their engineers had previously used PHP libraries to handle PDF exports, but they were a pain to work with.

Turning an HTML into a PDF with Puppeteer proved to be straightforward. From there, they again connected to Browserless to handle the exports.

Happily hands off with Browserless

Now that they have Browserless up and running, they are happily letting it run with minimal maintenance in the background.

If you’re using Puppeteer or Playwright to create screenshots or PDFs and you’d also like to try Browserless, go ahead and grab a free trial .

Ready to try benefits of Browserless?

  • Scraping / Automation
  • PDF / Screenshot / Screencast
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  • Frequently Asked Questions

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Black History Month 2024: African Americans and the Arts 

A woman reads a book

The national theme for Black History Month 2024 is “ African Americans and the Arts .”  

Black History Month 2024 is a time to recognize and highlight the achievements of Black artists and creators, and the role they played in U.S. history and in shaping our country today.  

To commemorate this year’s theme, we’ve gathered powerful quotes about learning, culture and equality from five historic Black American authors, teachers and artists who made a significant impact in the Arts, education ― and the nation.  

  Making history  

“Real education means to inspire people to live more abundantly, to learn to begin with life as they find it and make it better.” – Carter G. Woodson, Author, Journalist, Historian and Educator, 1875-1950  

Known as the “Father of Black History,” Carter G. Woodson was primarily self-taught in most subjects. In 1912, he became the second Black person to receive a Ph.D. from Harvard.   

He is the author of more than 30 books, including “T he Mis-Education of the Negro. ”  

Carter G. Woodson dedicated his life to teaching Black History and incorporating the subject of Black History in schools. He co-founded what is now the Association for the Study of African American Life and History, Inc. (ASALH) . In February 1926, Woodson launched the first Negro History Week , which has since been expanded into Black History Month.  

Carter G. Woodson

Providing a platform  

“I have created nothing really beautiful, really lasting, but if I can inspire one of these youngsters to develop the talent.” – Augusta Savage, Sculptor, 1892-1962  

An acclaimed and influential sculptor of the Harlem Renaissance, Augusta Savage was a teacher and an activist who fought for African American rights in the Arts. She was one out of only four women, and the only Black woman, commissioned for the 1939 New York World’s Fair. She exhibited one of her most famous works, “Lift Every Voice and Sing,” which she named after the hymn by James Weldon Johnson, sometimes referred to as the Black National Anthem. Her sculpture is also known as “ The Harp, ” renamed by the fair’s organizers.  

Photograph of Augusta Savage

Raising a voice  

“My mother said to me ‘My child listen, whatever you do in this world no matter how good it is you will never be able to please everybody. But what one should strive for is to do the very best humanly possible.’” – Marian Anderson, American Contralto, 1897-1993  

Marian Anderson broke barriers in the opera world. In 1939, she performed at the Lincoln Memorial in front of a crowd of 75,000 after the Daughters of the American Revolution (DAR) denied her access to the DAR Constitution Hall because of her race. And in 1955, Marian Anderson became the first African American to perform at the Metropolitan Opera. She sang the leading role as Ulrica in Verdi’s Un Ballo in Maschera.  

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Influencing the world  

“The artist’s role is to challenge convention, to push boundaries, and to open new doors of perception.” – Henry Ossawa Tanner, Painter, 1859-1937  

Henry Ossawa Tanner is known to be the first Black artist to gain world-wide fame and acclaim. In 1877, he enrolled at the Pennsylvania Academy of the Fine Arts , where he was the only Black student. In 1891, Tanner moved to Paris to escape the racism he was confronted with in America. Here, he painted two of his most recognized works, “ The Banjo Lesson” and “ The Thankful Poor of 1894. ”    

In 1923, Henry O. Tanner was awarded the Chevalier of the Legion of Honor by the French government, France’s highest honor.  

Henry Ossawa Tanner

Rising up  

“Wisdom is higher than a fool can reach.” – Phillis Wheatley, Poet, 1753-1784  

At about seven years old, Phillis Wheatley was kidnapped from her home in West Africa and sold into slavery in Boston. She started writing poetry around the age of 12 and published her first poem, “ Messrs. Hussey and Coffin ,” in Rhode Island’s Newport Mercury newspaper in 1767.   

While her poetry spread in popularity ― so did the skepticism. Some did not believe an enslaved woman could have authored the poems. She defended her work to a panel of town leaders and became the first African American woman to publish a book of poetry. The panel’s attestation was included in the preface of her book.  

Phillis Wheatley corresponded with many artists, writers and activists, including a well-known 1 774 letter to Reverand Samson Occom about freedom and equality.  

Phillis Wheatley with pen and paper

Honoring Black History Month 2024  

Art plays a powerful role in helping us learn and evolve. Not only does it introduce us to a world of diverse experiences, but it helps us form stronger connections. These are just a few of the many Black creators who shaped U.S. history ― whose expressions opened many doors and minds.  

Black History Month is observed each year in February. To continue your learning, go on a journey with Dr. Jewrell Rivers, as he guides you through Black History in higher education. Read his article, “A Brief History: Black Americans in Higher Education.”  

Related articles

Student reading a book

Blog The Education Hub

https://educationhub.blog.gov.uk/2024/02/19/mobile-phones-in-schools-are-they-being-banned/

Mobile phones in schools: are they being banned?

mobile phone ban

By the age of 12, 97% of children own a mobile phone, but the use of mobile phones in school can lead to distractions, disruption and can increase the risk of online bullying.  

Many schools have already introduced rules which prohibit the use of phones at school, to help children focus on their education, and the friends and staff around them.   

We’re introducing guidance which encourages all schools to follow this approach, so that more pupils can benefit from the advantages of a phone-free environment. Here’s everything you need to know.  

Are you banning mobile phones in schools?  

The new guidance says that schools should prohibit the use of mobile phones, but they will have autonomy on how to do this.  

Some may allow phones to be brought onto the premises but not to be used during school hours, including at breaktime.  

This brings England in line with other countries who have put in place similar rules, including France, Italy and Portugal.  

Will this apply to all pupils?   

The guidance sets out that there will be some limited cases where pupils should be exempt from the rule.  

While the majority of pupils won’t be allowed to use their mobile phones during the school day, we know that some children need their mobile phones for medical reasons, or because they have special educational needs and/or disabilities.   

How will prohibiting mobile phones work in schools?  

Schools will be able to choose an approach to prohibiting mobile phones which suits them.  

This could include banning phones from the school premises, handing in phones on arrival at school, or keeping phones locked away.   

What else are you doing to improve school behaviour?  

We’re investing £10 million in Behaviour Hubs across the country, supporting up to 700 schools to improve behaviour over three years.  

Behaviour Hubs help schools that have exemplary positive behaviour cultures to work closely with other schools that want to turn around their behaviour, alongside providing access to central support and a taskforce of advisers.  

You may also be interested in:

  • 5 ways we support schools to deal with bullying
  • How to improve your child’s school attendance and where to get support
  • The Advanced British Standard: Everything you need to know

Tags: behaviour in schools , mobile phone ban , mobile phones , mobile phones in schools , phones

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COMMENTS

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  24. 8 Popular Blog Ideas for Brands to Keep Your Blog Fresh and Diverse

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