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Celebrating Progress, Spurring Passion: 2022 Yum! Brands Global Citizenship & Sustainability Report

Celebrating Progress Spurring Passion 2022 Yum Brands Global Citizenship Sustainability Report

The launch of the latest Yum! Brands Global Citizenship & Sustainability Report marks the important progress KFC has made against our goals and reignites our commitment to continue doing things the right way. 

Throughout the 2022 report, we share how KFC has continued making investments to our three brand impact pillars: People and Communities, Chicken and Nutrition, and Suppliers and Climate.

As the fastest growing QSR brand in the world, it’s more important than ever that we grow with purpose. Here are 5 KFC takeaways from the report:

Growing sustainably. Our global Building Green Standards and 11 Must-Haves continue guiding our restaurant development and how we innovate KFC openings, remodels and business operations. Solar power generation can now be found across corporate and franchise-owned KFC restaurants on every continent where our brand operates. 

Building skills, creating opportunities. KFC is feeding people’s potential by equipping underrepresented groups with life and technical skills, enabling them to more confidently seek and land new opportunities. In partnership with local non-profit partners, KFC markets including UK&I, Germany, Thailand and France are making meaningful differences in the lives of individuals and their families. 

Empowering women. KFC’s Next Generation of Women (NOW) Program, which launched in 2022 to accelerate women’s professional development and retention through executive coaching and mentorship, has been so successful that it is being rolled out to our sister brands. 

Striking a balance. All throughout the year, we’ll be testing a delivery channel hypothesis that may help KFC consumers in the UK&I choose more balanced menu items.

Working together. KFC is engaging our poultry suppliers on sustainability programs, including soy sourcing strategy. We released our first soy report for the UK&I market and a report for all Western Europe markets is in the works for 2023. 

Read the report to learn more about our commitment to growing in a way that is inclusive, sustainable and socially responsible: www.yum.com/citizenship

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Report on Kentucky Fried Chicken (KFC)

KFC (Kentucky Fried Chicken)

Harland Sanders, founder of the original Kentucky Fried Chicken, born in 1890, just outside Henryville, Indiana. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky. He began serving meals to travelers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. In 1939, his establishment was first listed in Duncan Hines’ “Adventures in Good Eating”.

Internationalisation Process

In 1952 the Colonel Harland Sanders begins actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. When the reaction was favourable The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold.

In 1957, Kentucky Fried Chicken first sold in buckets. During 1960 the Colonel’s hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada.1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England. Later that year Sanders sells his interest in the U.S. company for $2 million to a group of investors headed by John Y. Brown Jr., future governor of Kentucky. The Colonel remains a public spokesman for the company. In 1966 the Kentucky Fried Chicken Corporation then goes public.

In 1971 more than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation. In 1979 KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants doing there operations worldwide.

Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. in 1982 (now RJR Nabisco, Inc.) when Heublein, Inc. is acquired by Reynolds. In 1986 PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. In 1997 PepsiCo, Inc. announces the spin-off of its quick service restaurants – KFC, Taco Bell and Pizza Hut – into Tricon Global Restaurants, Inc. Tricon Global Restaurants, Inc., the world’s largest restaurant company, in 2002 changes its corporate name to YUM! Brands, Inc. In addition to KFC, the company owns A&W® All-American Food® Restaurants, Long John Silvers®, Pizza Hut® and Taco Bell® restaurants.

In 2006 more than a billion of the Colonel’s “finger lickin’ good” chicken dinners are served annually in more than 80 countries and territories around the world. In 2007 KFC proudly introduces a new recipe that keeps the Colonel’s 11 herbs and spices and finger-lickin’ flavor, but contains Zero Grams of Trans Fat per serving thanks to new cooking oil.

There are over 14,000 KFC outlets in 105 countries and territories around the world. And every day, nearly eight million customers are served around the world.

As a global company with a diverse and ever-changing workforce, we face significant challenges. For example, our rapid growth in emerging markets like India and Russia requires us to adapt our policies to these markets, and to learn from our new partners. Building a diverse foundation at all of our brands gives us a competitive edge and helps us operate as a local business in international markets.

http://www.kfc.com/about/history.aspv

http://www.yum.com/responsibility/diversity.asp

What are the aims and objectives of KFC?

The aims and objectives of KFC are not only to sell chicken to make money and make a profit, they are to expand as a business whether that’s to be a world wide business or just to open up a few more restaurants around the country to provide a better and faster service for the customer, to beat competitors/rivals such as McDonalds, burger king, pizza hut etc.

To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers.

Stated Objectives

  • Product development
  • Increase variety on menu
  • Introduce desert menu

Increase profitability of KFC through the following:

  • Reduced overhead costs
  • Increased efficiencies
  • Improved customer service
  • Cleaner restaurants
  • Faster and friendlier service
  • Continued high quality products
  • Resolve franchise problems in the United States.

Implied Objectives

  • Increased percentage of overall sales growth
  • Increased percentage of profit growth
  • Increased expansion of franchises into Mexico
  • Expansion of franchise operation beyond Central America
  • Continued promotion of healthier image through removal of the word “fried” from the name
  • Improve menu selection of rotisserie

http://wiki.answers.com/Q/What_is_the_aims_and_objectives_fo_KFC

http://www.Kfc.com/

World famous Menu of KFC

KFC offers world famous menus in there restaurants, which work as there main motives in doing business in the world. Every day, nearly eight million customers are served around the world. KFC’s menu includes Original Recipe® chicken — made with the same great taste Colonel Harland Sanders created more than a half-century ago. Whether you’re taking back lunch or bringing back dinner, KFC has all your favorite chicken, salads, sandwiches, snacks, sweets and sides.

Globalization of KFC

Reasons for going overseas KFC moves beyond domestic markets into international markets for the following reasons:

* Potential demand in foreign market

* Saturation of domestic markets

* Follow domestic customers that go abroad

* Bandwagon effect

* Comparative advantage – some countries possess unique natural or human resources that give them an edge when it comes to producing particular products. This factor, for example, explains South Africa’s dominance in diamonds, and the ability of developing countries in Asia with low wage rates to compete successfully in products assembled by hand. Technological advantage – In one country a particular industry, often encouraged by government and spurred by the efforts of a few firms, develops a technological advantage over the rest of the world. For example, the United Sates dominated the computer industry for many years because of technology developed by companies such as IBM.

 “We plan to expand to wherever our customers are and there is no limit to our expansion”, said Sandeep Kohli, managing director (Indian subcontinent) of Yum! Restaurants International (YRI), whose flagship brand is KFC.

As KFC expanded their operation in various countries in the world market; so it is impossible to cover all the operations of KFC in this report. So we focused on its operational strategy, motive behind operations etc in selected countries.

KFC in China

KFC location strategy in China

KFC aims China as the most promising market and succeeds in its localization strategies in the huge China market. The most prominent success of KFC in China is not only the outcome of KFC’s persistent tenets “quality, service and cleanliness” but also the achievements of its keen perception of cross-cultural marketing and its understanding of Chinese culture.

There is no doubt that China has become the highest-growth market of Kentucky Fried Chicken. Seventeen years after opening the first KFC outlet in China, KFC has celebrated its 1000th restaurant milestone in Beijing on January 16, 2004 (business wire, 2004). As the Yum! Brands, Inc., the parent company of KFC, states in the 2003 annual customer mania report , “China continues to be our Rising Star, driving double digit sales growth for the fifth consecutive year and record operating profit up over 42% in 2003.” The number is the best annotation for the announcement–in the year of 2003 China has accounted for $157 million in KFC’s operating profit.

The economic reform opened China market to the outside world and improved the standard of living of average Chinese people. The boost of national wealth and the consequent increase in individual’s income has led to steady changes in Chinese consumer patterns prevalent in pre-Mao era. China, the world’s most populous country with a population of more than 1.3 billion, has become the largest potential consumer market on multinational companies’ blueprints for global expansion thus can never be ignored. In the mid of 1980, the acquisition of KFC by PepsiCo provides KFC with heavy financial backing for further growth. In terms of the potential of market, chicken is already familiar in China and much cheaper and more widely available than beef. Chicken has long been regarded as a kind of nutritious food which is especially good for the patients, the elders and children. An increase in health conscious consumers also raises the consumption of chicken.

http://www.franchisetochina.com/h52.htm

http/www.franchisetochina.com/franchisinginchina/

KFC in Philippines

KFC started its operation in the Philippines in 1967; it was managed by different franchisees. On June 1994, Manuel U. Agustines obtained the sole franchise over the sale and distribution of KFC products in the Philippines, under the corporate name of Quick Service Restaurants (QSR) Corporation. At present, the management of KFC Philippines is working hard to maintain the standards and excellence that made KFC one of the fastest growing Quick Service Restaurants in the Industry. It is embarking on a major expansion program not only in Metro Manila area but also in the provincial areas of the country to meet its growing customer demand.

http://www.franchise.nfo.ph/detail/KFC-Philippines/onecat/0/

KFC in India

KFC, the world’s largest chicken restaurant chain, set its sights on one of the largest markets in the world, that is India with a population of 1.1 billion, the company will have good prospects for organic growth, say analysts.52 KFC outlets currently operating in the whole of India (under other local franchisees), Sandeep Kohli, managing director (Indian subcontinent) of Yum! Restaurants International (YRI), whose flagship brand is KFC, said “We plan to expand to wherever our customers are and there is no limit to our expansion”.

http://in.answers.yahoo.com/question/index?qid=20060623020331AAZbIQj

With over 750 restaurants in the UK and an annual growth rate of 15% KFC continues to be the fastest growing restaurant brand in the UK. During the last 5 years we have opened over 200 new restaurants and want to increase this level of opening even further over the next 5 years.

We are particularly interested in drive thru sites and food court units; we will also consider drive to/stand alone units

http://www.kfcukdevelopment.co.uk/

KFC in Bangladesh

KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, “finger lickin good” chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants.

Transcom Foods Limited, a concern of Transcom Group is the franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in September at Gulshan, Dhaka with a seating capacity of 178 persons. In the coming days, KFC plans roll out more restaurants in Bangladesh.

Different types of Activities

There’s more to KFC than great food. We promote education, diversity and animal welfare in a number of positive ways.

Colonel’s Scholars

“The KFC Colonel’s Scholars Program is about you, your dreams and aspirations, and the perseverance to succeed. This program is offered to high school seniors planning to attend a public in-state college or university.

The KFC Colonel’s Scholars Program® is looking for high school seniors with entrepreneurial drive, strong perseverance, demonstrated financial need, and who want to pursue a college education at an accredited public institution in the state they reside. Students who meet the criteria may apply online to become a KFC’s Colonel’s Scholar. Students selected for this scholarship are eligible to receive up to $20,000 to complete a bachelor’s degree program.”

http://www.kfc.com/about/responsibility.asp

http://www.kfcscholars.org/

Social diversity

“Diversity is more than a philosophy at KFC; it is part of our founding “How We Work Together” principles. KFC’s global culture is actively developing a workforce that is diverse in style and background, where everyone can make a difference.

We can know more about KFC’s diversification system from there Yum! Global Diversity.

For us, diversity is not a target – it’s a way of life and a way of doing business. Everyone can and does make a difference in our organization. One of our HWWT 2 principles – Believe in all People – underscores the importance of actively seeking diversity in others; believing everyone has the potential to make a difference; and coaching and supporting every individual to grow to their full capacity. This adds perspective and depth to everything KFC do. KFC’ve also found that a diverse team makes for better problem solvers, services all KFC’s customers more effectively, and creates a richer culture for all of us to enjoy.

KFC are also increasing the representation of African Americans, Hispanics and women among our key talent/decision makers, and growing the pipeline of diversity in their mid-level manager ranks. All of KFC’s brands have leadership initiatives focused on high-potential diversity talent, and all leaders serve as mentors. In addition, last year each of the brand presidents went into their communities to provide business-growth coaching for local networks of minority businesses.

Making progress in diversity is a business priority and the work of everyone in our system. This commitment is reflected in David Novak’s annual goals, or “Blue Chips.” KFC also have a dedicated Global Diversity and Inclusion Officer who guides their strategy and a number of initiatives that enhance their inclusive workplace.

Part of KFC’s growth strategy will be to ensure that our leadership team, company workforce and culture are as diverse as our customers around the world.”

“Diversity, inclusion and engagement are simply part of KFC’s core values at Yum.’Believe In All People’ means tapping into the diverse skills, cultures, perspectives and experiences of each of our associates to drive great marketplace performance. Our strategic diversity and inclusion vision is to grow leadership, franchisee and supplier pipelines that increasingly reflect our diverse customer and investor base.” Said by Terrian Barnes ( Yum! Global Diversity and Inclusion Officer)

Supplier Code of Conduct

“Yum! Brands are committed to conducting business in an ethical and responsible manner. To encourage compliance with all legal requirements and ethical business practices, Yum has established a Supplier Code of Conduct for its U.S. suppliers

  • Compliance with Laws and Regulations:

Suppliers are required to abide by all applicable laws, codes or regulations including, but not limited to, any local, state or federal laws regarding wages and benefits, workmen’s compensation, working hours, equal opportunity, worker and product safety. Yum also expects that Suppliers will conform their practices to the published standards for their industry.

  • Employment Practices:

KFC follows some rules and regulations in performing there operations, which leads a good relations with their suppliers.

  • Working Hours & Conditions:

In compliance with applicable laws, regulations, codes and industry standards, Suppliers are expected to ensure that their employees have safe and healthy working conditions and reasonable daily and weekly work schedules. Employees should not be required to work more than the number of hours allowed for regular and overtime work periods under applicable local, state and federal law.

  • Non-Discrimination:

Suppliers should implement a policy to effectuate all applicable local and federal laws prohibiting discrimination in hiring and employment on the grounds of race, color, religion, sex, age, physical disability, national origin, creed or any other basis prohibited by law.

  • Child Labor:

Suppliers should not use workers under the legal age for employment for the type of work being performed in any facility in which the Supplier is doing work for Yum. In no event should Suppliers use employees younger than 14 years of age.

Besides above rules KFC also have other rules such as Forced and Indentured Labor and Notification to Employees.

  • Audits and Inspections:

Each Supplier should conduct audits and inspections to insure their compliance with this Code and applicable legal and contractual standards. In addition to any contractual rights of Yum or Unified Foodservice Purchasing Co-op, LLC (“UFPC”), the Supplier’s failure to observe the Code may subject them to disciplinary action, which could include termination of the Supplier relationship.

http://www.kfc.com/about/supplier.asp

Animal Welfare program

“Yum! A brand, parent company of KFC, is committed to the humane treatment of animals. Yum! A brand is the owner of Restaurant Company’s and as a major purchaser of food products, Yum have the opportunity and responsibility, and to influence the way animals supplied to us are treated.

Yum take that responsibility very seriously, and they are monitoring their suppliers on an ongoing basis to determine whether their suppliers are using humane procedures for caring for and handling animals they supply to us. As a consequence, it is Yum’s goal to only deal with suppliers who promise to maintain our high standards and share their commitment to animal welfare.

To assist us in that effort, Yum! Brands formed the KFC Animal Welfare Advisory Council, which consists of highly regarded experts in the field. The Council provides Yum with information and advice based on relevant data and scientific research. The Animal Welfare Advisory Council has been a key factor in formulating our animal welfare program.

KFC has implemented a farm level audit program – a program which is industry-leading in the areas of poultry care and handling.”

Other services or activities done by KFC are –

KFC’s news room services, where they provide updated news of KFC. From where we can know about KFC’s new launch menus, prices of new menus, there social service activities and many other activities.

http://www.kfc.com/about/animalwelfare.asp

http://www.kfc.com/about/newsroom/default.asp

Criticism of KFC

KFC has been criticized for different things; Critics accuse KFC offences against animal protection regulations. Those disputed animal protection organization PeTA (People for the Ethical Treatment OF Animals) started for its part 2003 a world-wide action with the name “Kentucky Fried Cruelty” ,2003 joined Pamela Anderson PeTA and the campaign against KFC, which pushed consumers to boycott KFC until a better treatment of the “chickens”.PETA undercover investigations and videos of these and other KFC suppliers purport to show chickens being beaten, ripped apart, and thrown against walls contradict KFC’s claims. PETA has criticized some of the practices of chicken breeders, such as beak trimming and overcrowding, PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of this alleged mistreatment of chickens by KFC suppliers.

Greenpeace accused KFC of destroying the Amazon Rainforest. This is because KFC bought their soy they use for chicken food from Cargill. The soy has been traced back to the European KFC. Cargill has reportedly been exporting soy illegally for several years. The Greenpeace organization researched the issue and brought it to the attention of the parent company YUM! Brands, Inc.

KFC has a long time to market with new products. Because of the nature of the chicken segment of the fast food industry, innovation was never a primary strategy for KFC. However, during the late 1980’s, other fast food chains, such as McDonald’s, began to offer chicken as a menu option. During this time, McDonald’s had already introduced the McChicken while KFC was still testing its own chicken sandwich. This delay significantly increased the cost of developing consumer awareness for the KFC sandwich.

Conflicting cultures of KFC and Pepsi Co, While KFC’s culture was largely based on the Colonel’s laid back approach to management, while PepsiCo’s culture is more of a “fast track” attitude. Employees do not have the same level of job security that they enjoyed before the PepsiCo acquisition.

The advertising campaign of KFC does not specifically appeal to any segment. It does not appear to have a consistent long-term approach. The U.S. has enormous changes in its demographics. Single-person households have increased from 12% in 1970 to 25% in 1995. With this kind of dramatic change, KFC does not have a proper approach to its target market.

http://www.economy-point.org/k/kentucky-fried-chicken/

http://simple.wikipedia.org/wiki/Kentucky_Fried_Chicken

RECOMMENDATIONS

KFC should meet all legal business requirements to enhance their survival competence.  The Department for Environment, Food and Rural Affairs recommends a maximum stocking density of 34 kg—around 30 chickens—per square meter, and say that in circumstances where beak trimming needs to be carried out to prevent the birds injuring each other, only one third of the beak should be trimmed “measured from the tip towards the entrance of the nostrils”.

KFC should stop purchasing soy from Cargill, to avoid contributing to the destruction of the Amazon.

KFC should give more emphasis on products innovation strategy and should launch new products rapidly to keep pace with the competitive market.

KFC should conform its culture to PepsiCo.

KFC should have a defined target market.

KFC is a global company with a diverse and ever-changing workforce, faces significant challenges in operating their businesses internationally but they faces those challenges strategically, adapt with policies to these markets. KFC Built a diverse foundation to operate as a local business in international markets.Criticism work as a motive toward success. Though criticism rose about KFC but it could not hinder its success because of their policy and strategy. A proverb goes on “prosperity’s right hand is industry”, by expanding its operations globally KFC facilitated its success and become famous to worldwide, which proves that “Fame is the perfume of heroic deeds”.

Report on Corporate Social Responsibilities of Grameen Phone

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report on kfc

Explore the report

A letter from our board chair & executive director.

2022 was an incredible year setting the stage and paving the way for a brighter future for the KFC Foundation, restaurant employees and their communities. None of what we do would be possible without you.

The spare change KFC customers donated by rounding up their order in 2022 added up to $3 million. These contributions doubled our operating budget and doubled the possibilities for how we could invest in the lives of restaurant employees, their families and their communities.

KFC Franchisees continued their generosity by donating a portion of their Secret Recipe Fries sales to the KFC Foundation.

Because of your support, we launched an opportunity for KFC restaurant employees to pursue a college degree through Western Governors University, with 100% of their tuition and required fees being covered by the KFC Foundation.

Because of your support, we granted $500,000 in wishes to 50 non-profit organizations making an invaluable difference in their communities.

Because of your support, we partnered with Crisis Text Line to provide text-based mental health support for restaurant employees, 24/7.

Because of your support, we awarded $2 million in scholarships in 2022 to help restaurant employees attend the trade school, college and graduate school of their choice—and awarded $2.5 million in 2023.

And that is just the tip of the iceberg. We helped hundreds of families make it through times of crisis, empowered restaurant employees to earn their GED, inspired positive financial habits, and more.

None of this is possible without you. Thank you for investing in the KFC Foundation. Thank you for investing in the lives of thousands of KFC restaurant employees.

With gratitude,

report on kfc

Together, we’re making communities brighter making education accessible supporting families in crisis inspiring financial stability

Together, we’re making communities brighter.

Because of you, 50 non-profits are making a greater impact in their community.

“A new therapy and vegetable garden will be created at Nassau Haven, thanks to a $10,000 grant from the KFC Foundation. This is an especially meaningful project as we were nominated by David Pierre Jr., a former resident of our Walkabout program. David resided at Walkabout 23 years ago and saved $7,000 while in the program. David is now the general manager of the KFC in Lynbrook and has since helped six Walkabout residents obtain employment with KFC. Thank you, David, the entire team at KFC, and the KFC Foundation for this generous gift.”

– Family & Children’s Association in Garden City, New York

Together, we’re making education accessible

Because of you, 47 KFC restaurant employees earned their GED and 631 received a scholarship for college or trade school.

“As a first-generation college student who is paying out of pocket, it is such a blessing to have won a scholarship through the KFC Foundation. When my manager told me, I broke out into tears. Winning this scholarship really allowed me to follow the path to my future as an interpreter. Knowing that I work for an organization that offers this amazing opportunity means the world to me.”

– Emma, KFC team member in Mountain City, Tennessee

Together, we’re supporting families in crisis and inspiring financial stability

Because of you, 304 KFC restaurant employees received mental health support or financial assistance during their time of need, and 145 built a stronger habit of saving money.

“The KFC Foundation really went above and beyond to make sure I was taken care of. You have no idea how much this has helped me in getting through my loss. Without KFC, I don’t know where we would be today.”

– Kaitlyn, KFC shift supervisor

How We Raise Money

report on kfc

Thank You to Those Who Make Our Work Possible

2022 Donors

To Every KFC Customer Who Donated

Thank you for rounding up your KFC order total for the KFC Foundation! Your spare change is changing lives.

To Participating KFC Franchisees

A & W Enterprises, L.L.C. A. Cavegn, Inc. Abalar Fast Foods, Inc. AC Foods, LLC Adirondack Chicken Corp. Advanced Kotes, LLC Afco Services, Inc. AGI Investment LLC AJS Alfarah Restaurant Group of IL, Inc. Alvarado Concepts, LLC Alvin Food Corporation, Inc. American Corporate Learning Academy, Inc. Ampex Brands Anred, Inc. Anthony Lovato and Marlyn Velda Lovato ARAMARK Services, Inc. Areas USA FLTP, LLC Areas USA MDTP, LLC ARJ Management Corp. Armin Food, Inc. Arnold & Sons, LLC Article Four Trust UW Roy W. Burchel Attleboro KFC Corp. B & G Food Enterprises of Texas, L.L.C. Baker Management Group, Inc. Beeville Food Corp Inc Bell Carolina LLC Bell Great Lakes LLC Bell Indiana LLC Bells and Birds, Inc. Bhans Management LLC Bixby Chicken, LLC BK Foods LLC Bower and Son, Inc. Bower II, Inc. Bowling Restaurant Group, LLC Bratt KT, Inc. Braydon Enterprises, Inc. Brazos Fast Food Corporation, Inc. Bunch Enterprises, Inc. BurgerBusters Inc. C & B Restaurant Corp. C & M Fast Food, L.L.C. C and S Graci, Inc. C. & M. Smith Restaurants, Inc. CA Foods, LLC Cantina Hospitality, LLC Carol Stream Chicken, Inc. Central Florida KFC, Inc. Central Iowa KFC, Inc. Champion Restaurants – Fiesta, LLC Charter Central, LLC Charter Foods Charter Foods, Inc. Chicken Champs Inc. Chicken of Summersville, Inc. Chicken Shack Potsdam LLC Chuck Wheeler Restaurant, Inc. Cicero Addison Chicken, Inc. CJS Group, Inc. ClareKT, Inc. CLC Idaho, LLC Colonel’s of Logan, Inc. Colonel’s Take Home, Inc. Compass Group USA, Inc. Coward Enterprises, Inc. Crow’s Steak House, Inc. CTS Emporia, LLC D.E. Foods DA-21, LLC DAL ENTERPRISES, INC. Dana Enterprises Limited Darlington Poulet, Inc. Darren Whitaker Dave Brahmbhatt David R. Sparks and Dianna S. Sparks DBKB, LLC Dee Jay’s QSR, Inc. Delaware Restaurants, LLC Desert De Oro Foods, Inc. Diaz Management Dickinson Food Corporation, Inc. DIVINE ANJU, LLC Diza Chicken Dunn & Bowling, Ltd. Durant Chicken, LLC E.A.P. Management Corp. E.M. Thomas Management, Inc. EAB Ventures, LLC East Brunswick KFC, Inc. Easter Food Systems, Inc. EGP Louisiana LLC ELITE COLONEL’S CONCEPTS, INC. Emerge! EYM Chicken F & F Food Service, Inc. Felker Day, Inc. Fitzpatrick Acquisitions Five Star, Limited Partnership FLEW THE COOP, INC. FLG Chicken, LLC FMI Fred L. Ruth, Sr. Fried with Pride, Inc. Friends Fast Food, Inc. Fulenwider Enterprises, Inc. Fullerton Chicken, Inc. Future K, LLC G & J Restaurants Corporation G. & S. Restaurants, Inc. G. Ruiz Investments Corporation G.R.R. Investments, Inc. G.R.S. Restaurants, Inc. Gallant and Willette, Inc. Gallant, Inc. Galleria Mall Food Corp. Galloway Enterprises, Inc. Garden State Fast Food Corp. Gecko Ventures, L.L.C. GIA Investment Group, LLC Golden Triangle Enterprises, LLC Gordonsville KT, LLC Graja, Inc. Great Bend Chicken, LLC Gyarmathy & Associates, Inc. H & S Restaurants, Inc. Hannons KFC Happy Avenue 7 L.P. Happy Day, Inc. Harman Management Hartsville Poulet, Inc. Haupt Investments, Inc. Hawk’s Food Management Services, Inc. Helms Food Service, Inc. Hill Enterprises, Inc. Hodges Management Hope Street KFC, Inc. Hospitality Syracuse, Inc. Host International, Inc. Houston Enterprises, Inc. Hut Carolinas LLC Indus KFNY Inc. J. B. R., LTD. J. F. Desmond Family Limited Partnership J. Hubbard Company, Inc. J. Mark Clark J.A. Sutherland, Inc. J.R.S. Restaurant Corp Jack Marshall Foods, Inc. JAK Foods, Inc. Jalpa, Inc. James E. Ogle and Angela M. Ogle Jamyers, Inc. Jefferis Foods, LLC JEM Management Company JENKS MACK LLC Jessie L. Mickle JG&G, Inc. Joint Heirs Food Corporation Jomida, Inc. JRN J’s Four, Inc. JSB Management, Inc. K T Merrill, LLC K.F.C. Take Home Kazi Foods KB Enterprises, LLC KBP Foods K-Corp. Lee, Inc. KD Enterprises, LLC Kedis Enterprises, LLC Kelly J. Alexander Kels Foods, Inc. Kendall House, Inc. Kentucky Fried Chicken of Alamosa, Inc. Kentucky Fried Chicken of Benton, Inc. Kentucky Fried Chicken of Colbert, Inc. Kentucky Fried Chicken of Front Royal, Inc. Kentucky Fried Chicken of Ludington, Inc. Kentucky Fried Chicken of McAlester, Oklahoma, Inc Kentucky Fried Chicken of Meadville, Inc. Kentucky Fried Chicken of Peekskill, Inc. Kentucky Fried Chicken of Polly’s, Inc. Kentucky Fried Chicken of Sheboygan, Inc. Kentucky Fried Chicken of Valdosta, Inc. Kentucky Fried Chicken of W.E.M., Inc. Kentucky Fried Chicken of Woonsocket, Inc. KFC of Carmel, Inc. KFC of Fountain Valley, Inc. KFC of Johnstown, Inc. KFC of Pawling, Inc. KFC of Taunton KFC of Utica, LLC KFCC Kimsco, Inc. Kin-Blum, Inc. Kingsville Food Corp Inc. K-Mac Enterprises, Inc. Kokolas Management Company Kotes Management, LLC KSK Management, Inc. Kyle Ogden L & G Sharp, Inc. L.P. Buller, L.L.C. Ladybird Food Corporation LAMYTO Enterprises, LLC Lar-Mac, Inc. Larry D. Hoover and Julie Hoover LC Sharp, Inc. LEECAM, INC. LGL Pizza Hut, Inc. Lisa A. Barton and Doris A. Lewis Listenberger & Kozel LLC Locust Grove Taco, LLC Loky Inc. Lorna Mundwiller Lot Chicken, L.L.C. Lucky 1 Holdings, Inc. Lucky Dining, Inc. Luihn VantEdge Partners, LLC LuLu Food Service, Inc. Lyon Management Co., Inc. M2R, LLC MAA DURGA Enterprise, LLC MACKFC, L.L.C. Manuel Galhandro and Diana Galhandro Marble USA Inc. Maryland Cantina, LLC Mas Restaurant Group, LLC Mayer Management, Inc. McKenzie Foods, Inc. MDH Management LLC Michael J. Broussard and Stephen B. Broussard Mike and Teresa, Inc. Mimi Kohl Weir and Kent A Weir Mission Yogurt, Inc. Mitra QSR Mohammad S. Jubapa Monte Alto, Inc. Morgan Food Enterprises of Rochester, Inc. Morricorp, Inc. MRG Ohio, LLC MSA, Inc. MTLD, Inc. Multi-Fast Food, LLC NAC Restaurants, Inc. Nacnud, Inc. Net Management, Ltd. New Jersey Restaurants, LLC Noble Pursuit, LLC Northwest Restaurants, Inc. – Robertson Northwest Restaurants, Inc. – Sibert Notyep, LLC O INC. Oak Restaurants, LLC Old Bridge KFC, Inc. Oneonta Enterprises, Inc. Orchard LLC Orr Company, Inc. Outlaw Enterprises, Inc. P2 Restaurants Inc. Pacific Bells, LLC Pacific Restaurants, Inc. PAK Foods PAK Management Palo Alto, Inc. Paris & Potter Management Corporation Peaceable Valley, L.L.C. PEAK MANAGEMENT, LLC PEAKOPERATIONS, LLC Pell City Kentucky Fried Chicken, Inc. Phil Mook Enterprises, Inc. Pilot Corporation PMTD Restaurants, LLC Pramukh, LLC Pratt Chicken, Inc. PRB Management, LLC Prendiville Investments Corp. III Pueblo Chicken, LLC R & J Foods, LLC R & R Ventures West, LLC R&R Atlanta LLC Rajdeep Food, Inc. Ralph A. Harman Family Limited Partnership Rayan National Corporation, Inc. Rayville KFC, LLC RAZMIK FOOD RBD RCAP, Inc. RCRB, Inc. Restaurant Concept of U.S.A., Inc. Rigel Corp. d/b/a Rigel Airport Service RK Foods Enterprise Inc. Roark Partners, LLC Robert J. Kremer Robert L. Atwell and Sandra K. Atwell Rocky Rasmussen Enterprises, Inc. Roubekas Enterprises Inc. RRT Investments, Inc. Rudy Garcia Russell J. Flock Sadruddin Rahemtullah Salton City Petroleum, Inc. Sanjiv K. Kanwar Sanweco, Inc. SASS Foods, Inc. Satwinder, Singh Saunders Foods, Inc. Saveed R. Karan Sayed Food Enterprises, Inc. SC Food Group, LLC Schaumburg Chicken, Inc. Scottish Food Systems Second Gen, Inc. Selma Kentucky Fried Chicken, Inc. Service America Corporation Shahid Chaudhry and Mahmood Qadri Sharif, Inc. Shay Enterprises, Inc. Sierra Foods LLC Sikander S. Bana Silveron, Inc. Sims Group Sirajunissa Syed and Ansar Syed SMITHVILLE K T, LLC Somerset K Food Corp., Inc. Sparta K, LLC SRT Foods, LLC ST Foods, Inc. STAR BRANDS II, LLC Steve DeClerck Enterprises, Inc. Steven Saunders Steward Food Co. LLC Stewart Restaurant Group Streamwood Chicken, Inc. Sum, LLC Sunbeam SUNBEAM PHILLIPSBURG INC. Sundance, Inc. Surtico, Inc. Sylvan Food Systems, Inc. T & D Foods, Inc. T R and J, Inc. T.G.G., Inc. TA Operating LLC Tacala, LLC Tahir Food Corporation Taira’s Inc. Talmadge Street, Inc. Tasty Chick’n Taylor Loesch and Keri Loesch The Chaudhry Family Trust/Rifaat and Shahid Chaud* The Chick, Inc. The Tinsley Family Concessions, Inc. Thompson Hospitality Services, LLC Triple Play Concepts, LLC Tri-State Food Systems, Inc. Twin Cedars, Inc. Two Beacons, LLC Union Food Services, Inc. V & L Drive-In, Inc. Value Foodservice LLC Van Dyke and Associates, Inc. Venquest Investments and Properties LLC Vest-AL Enterprises, Inc. Victoria Food Corp Inc. VISH MANHATTAN, INC. Vorrath Enterprises of Adrian, Inc. Vorrath’s Enterprises of Monroe, Inc. W & M Restaurants, Inc. Watkins Take-Home Restaurants, Inc. West Quality Foods West Texas Foods, LLC White, David R. White, Inc. Whiteford’s, Inc. Widder Management, Ltd. Willant, Inc. William E. Morrow and Angela E. Morrow William L. Luehrman Windram Management Corp. Wit-Rey, Inc. Youngman, Inc. Zoom Foods Inc 1014 Broad St. LLC 1601 S. Irby St. LLC 215 E. Liberty St. LLC 4630 West Broad St. LLC 564 K Food Corpparagraph

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The Strategy Story

KFC PESTEL Analysis

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Before we dive deep into the PESTEL analysis, let’s get the business overview of KFC. Kentucky Fried Chicken, or KFC, is a global fast-food chain specializing in fried chicken. Founded by Colonel Harland Sanders in 1952, the company has become one of the world’s most recognizable and successful fast-food brands. Here is a brief overview of KFC’s business:

  • Brand & Ownership: KFC is a subsidiary of Yum! Brands, Inc., which also owns other popular fast-food chains like Taco Bell and Pizza Hut. The iconic KFC brand is known for its secret blend of 11 herbs and spices, which is still used in chicken recipes.
  • Menu: KFC’s core offering is its fried chicken, which comes in various forms such as Original Recipe, Extra Crispy, and Spicy. The menu includes sandwiches, wraps, salads, sides, desserts, and beverages. KFC has expanded its menu to accommodate local tastes in various markets, offering items like rice bowls, chicken curry, and grilled chicken.
  • Global Presence: KFC has a strong international presence, with over 24,000 restaurants in over 145 countries. The brand’s most significant markets include the United States, China, Japan, the United Kingdom, and India. KFC continues to expand in both developed and emerging markets.
  • Franchise Model: KFC primarily operates on a franchise model, where local entrepreneurs own and operate individual restaurants under the KFC brand. This model enables the company to expand quickly with lower capital investment and allows local operators to adapt the menu and operations to suit regional tastes and preferences.
  • Innovation: KFC is committed to innovation, both in its menu and in its business operations. The company has been working on plant-based alternatives to cater to the growing demand for vegetarian and vegan options. In addition, KFC has been investing in digital technology to improve customer experiences, such as through online ordering, mobile payments, and delivery services.
  • Corporate Social Responsibility: KFC has made efforts to address environmental and social issues. The company has committed to reducing its environmental footprint through initiatives like sustainable sourcing, energy efficiency, and waste reduction. KFC also engages in community outreach programs and supports various charitable organizations.
  • Financial Performance: KFC is a significant contributor to Yum! Brands’ overall revenue and profitability. The brand has experienced steady growth, driven by new restaurant openings and same-store sales growth.  YUM’s 2020 annual report shows that  KFC generated $26.2 billion in revenue.

Here is the PESTEL analysis of KFC

A PESTEL analysis is a strategic management framework used to examine the external macro-environmental factors that can impact an organization or industry. The acronym PESTEL stands for:

  • Political factors: Relate to government policies, regulations, political stability, and other political forces that may impact the business environment. 
  • Economic factors: Deal with economic conditions and trends affecting an organization’s operations, profitability, and growth. 
  • Sociocultural factors: Relate to social and cultural aspects that may influence consumer preferences, lifestyles, demographics, and market trends.
  • Technological factors: Deal with developing and applying new technologies, innovations, and trends that can impact an industry or organization. 
  • Environmental factors: Relate to ecological and environmental concerns that may affect an organization’s operations and decision-making.
  • Legal factors: Refer to the laws and regulations that govern businesses and industries. 

In this article, we will do a PESTEL Analysis of KFC.

PESTEL Analysis Framework: Explained with Examples

  • Regulations and Licensing:  KFC operates in many countries, each with its own set of regulations pertaining to the fast-food industry. These regulations cover areas from food safety and hygiene to sourcing ingredients.
  • Trade Policies:  Import and export tariffs and other trade policies can influence KFC’s cost of ingredients and machinery. For instance, tariffs on poultry or cooking equipment can increase operational costs.
  • Stability of Operating Countries:  Political stability in countries where KFC operates can significantly affect its business. Political unrest or frequent changes in government policies can pose challenges to the company’s operations.
  • Health and Nutrition Policies:  Many governments are becoming more health-conscious, leading to policies and recommendations that favor healthier eating habits. This can influence consumer preferences, potentially leading to decreased sales of fried foods or foods high in salt and fat.
  • Taxation Policies:  Different countries’ tax structures and rates can impact KFC’s profitability. Changes in corporate tax rates or the introduction of new taxes can affect the company’s financial health.
  • Animal Welfare Regulations:  The sourcing and treatment of poultry, which is a primary ingredient for KFC, can be subject to strict regulations in certain countries. This can influence KFC’s supply chain decisions and costs.

KFC SWOT Analysis

  • Economic Growth:  The general economic health of a country, whether it’s in a phase of growth or recession, can significantly influence consumer spending. A thriving economy usually means more disposable income, leading to increased spending on eating out.
  • Exchange Rates:  KFC operates in numerous countries, and fluctuations in currency exchange rates can impact the costs of raw materials, profitability, and pricing strategies. A strong home currency (e.g., the U.S. dollar) might increase the cost of operations in foreign countries.
  • Inflation Rates:  High inflation rates can increase the cost of raw materials for KFC, which might lead to increased menu prices. This could reduce consumer demand if the price increases are significant.
  • Unemployment Rates:  High unemployment rates can decrease disposable income and, consequently, the frequency consumers dine out. On the contrary, low unemployment rates might lead to increased consumer spending but could also lead to wage inflation.
  • Interest Rates:  These can influence KFC’s financing decisions. High-interest rates can increase the cost of borrowing, impacting expansion plans or capital investments.
  • Price of Raw Materials:  The global price of commodities, especially poultry, can influence KFC’s operational costs. Factors such as droughts, disease outbreaks (e.g., avian flu), or global supply chain disruptions can impact prices.
  • Competitive Pricing:  The pricing strategy of competitors in the fast-food industry can influence KFC’s decisions. If competitors offer promotions or reduce prices, KFC might need to adjust its pricing to remain competitive.

KFC Marketing Mix (4Ps)

Sociocultural

  • Changing Lifestyle & Eating Habits:  The shift towards fast-paced lifestyles, particularly in urban areas, has increased demand for fast food. However, there’s also an increasing global trend towards health-conscious eating, which can influence KFC’s menu options.
  • Cultural Preferences & Sensitivities:  Local tastes and dietary habits can vary considerably. For instance, in India, beef consumption is limited due to religious beliefs, leading KFC to adapt its menu to offer more chicken and vegetarian options. In Muslim-majority countries, offering Halal food is essential.
  • Health & Dietary Trends:  The increasing awareness of obesity, heart diseases, and other health issues can impact consumers’ choices. Brands like KFC may face pressure to reduce salt, fats, and calorie content in their offerings or introduce healthier options.
  • Attitudes Toward International Brands:  Some regions may strongly prefer local brands over international ones, while others might view international brands like KFC as symbols of modernity and globalization.
  • Generational Shifts:  Different age groups have varying preferences. For example, younger generations are more tech-savvy and prefer digital ordering, while older generations prioritize traditional dining experiences.
  • Role of Social Media & Influencers:  The power of social media influencers and online reviews in shaping public perception cannot be ignored. Negative reviews or publicity can affect the brand’s reputation rapidly.
  • Celebrations & Local Festivals:  Recognizing and participating in local festivals or holidays can help KFC integrate more deeply within a community and offer relevant promotions.

Technological 

  • Digital Ordering & Delivery Platforms:  The rise of online food ordering platforms and delivery services allows KFC to reach customers more conveniently. Adopting and integrating with these platforms can boost sales and enhance customer experience.
  • Mobile Apps & Loyalty Programs:  Building a dedicated app facilitates easier ordering and offers opportunities for targeted marketing, personalized offers, and the development of loyalty programs.
  • POS (Point of Sale) System Innovations:  Advanced POS systems can streamline the order-taking process, improve accuracy, and offer valuable insights into consumer purchasing behaviors.
  • Supply Chain Management Systems:  Modern supply chain software can optimize inventory management, reduce wastage, and ensure the timely availability of ingredients, helping KFC maintain consistent quality.
  • Robotics and Automation:  In some locations, KFC has experimented with robotic technologies for tasks like frying chicken or serving customers, which can increase efficiency and consistency.
  • Data Analytics & AI:  Data analytics tools can help KFC understand customer preferences, optimize menus, and predict sales trends. Artificial Intelligence (AI) can also enhance customer interactions, especially in digital platforms.
  • Social Media & Digital Marketing:  The use of technology in marketing, especially on platforms like Instagram, Facebook, and Twitter, allows KFC to engage with a broader audience and run targeted ad campaigns.
  • Sustainability Tech:  As sustainability becomes a significant concern, technologies that reduce energy consumption, manage waste efficiently, or minimize the environmental footprint become crucial for operations.
  • Payment Technologies:  With the rise of digital payments, e-wallets, and contactless payment systems, KFC must ensure compatibility with various payment methods to offer a seamless customer experience.
  • Augmented Reality (AR) and Virtual Reality (VR):  While emerging, these technologies offer unique marketing opportunities and enhance customer engagement, such as virtual store tours or interactive AR menus.
  • Smart Kitchens:  Integrating smart technology in kitchens, from IoT-enabled appliances to predictive cooking tools, can optimize cooking times, reduce wastage, and ensure food consistency.

Environmental

  • Sustainable Sourcing:  Consumers are becoming more aware of where their food comes from. KFC needs to ensure that its poultry and other ingredients are sourced sustainably and ethically, minimizing environmental harm.
  • Waste Management:  Fast food chains like KFC produce significant amounts of waste, primarily from packaging. Implementing recyclable or compostable packaging solutions and waste reduction strategies can address environmental concerns.
  • Energy Consumption:  The energy used in KFC outlets, from cooking to lighting, contributes to its carbon footprint. Adopting energy-efficient equipment and renewable energy sources can reduce its environmental impact.
  • Water Use:  Efficient water usage in kitchens and facilities is essential, especially in regions facing water scarcity.
  • Emissions:  The transportation of ingredients to various outlets contributes to greenhouse gas emissions. Efficient logistics and possibly transitioning to greener modes of transport or vehicles can reduce this impact.
  • Deforestation Concerns:  Ensuring supply chains, especially for soy (used in chicken feed) or palm oil (if used), are not contributing to deforestation is increasingly crucial for environmental and brand reputation reasons.
  • Animal Welfare:  While this bridges both ethical and environmental concerns, the conditions in which the poultry is raised can have environmental implications. Overcrowded and industrialized farming can lead to significant pollution and ecological concerns.

  • Food Safety Regulations:  KFC must adhere to every country’s strict food safety and quality standards, ensuring their products are safe for consumption. These regulations include ingredient sourcing, food processing, storage, and service.
  • Employment Laws:  These laws govern areas such as minimum wages, working hours, employee benefits, workers’ rights, and conditions. KFC must ensure compliance with these laws in every outlet across the globe.
  • Advertising Standards:  Each country has its regulations on advertising. Claims made in KFC’s promotional materials must be accurate, and the brand must avoid misleading consumers.
  • Taxation Laws:  These vary from country to country, affecting profitability. KFC must understand and comply with the specific taxation requirements in every jurisdiction.
  • Licensing and Franchising Regulations:  As much of KFC’s expansion strategy relies on franchising, understanding franchise agreements’ legalities is crucial.
  • Intellectual Property (IP) Laws:  Protecting the brand’s logo, secret recipes, and other IP assets is vital. IP laws differ by country, and KFC must ensure its assets are adequately protected everywhere it operates.
  • Real Estate and Zoning Laws:  When setting up new outlets, KFC must adhere to local zoning laws, which dictate where businesses can operate.
  • Health and Labeling Regulations:  In some countries, there are laws requiring restaurants to display calorie counts or other nutritional information clearly, aiming to increase consumer transparency.

Check out the PESTEL Analysis of Global Businesses

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KFC Company: Executive Summary, Introduction, Marketing Environment, Strengths, Weaknesses, Opportunities, Threats, Trends, Target Market, Pricing, Advertising Strategy, Products and Services

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Yum! Brands 2022 Annual Report

Unlocking Potential

Please see our Safe Harbor Statement.

UNLOCKING OPPORTUNITY for GROWTH & GOOD!

Dear fellow stakeholders:.

At Yum! Brands, we have a bold vision for building the world’s most loved, trusted and fastest growing restaurant brands through our Recipe for Good Growth . As the world’s largest restaurant company, our diversified global system includes approximately 1,500 franchisees operating more than 55,000 restaurants in over 155 countries and territories. Our iconic KFC, Taco Bell, Pizza Hut and The Habit Burger Grill brands delight millions of customers daily with our craveable food and memorable experiences. We and our franchisees are proud of the meaningful career opportunities we provide to unlock opportunity for team members and for the communities we serve.

In 2022, we celebrated our 25th anniversary as a public company. Since 1997, Yum! has delivered total shareholder returns of 14% annually, approximately double the S&P return, reflecting our continued focus on delivering outsized value for our shareholders. These impressive results are a testament to our resilient, diversified business and the strength of our four distinctive brands. While our first 25 years were remarkable, we are even more confident in our next chapter of growth.

Yum!’s Recipe for Good Growth is grounded in the idea that our growth and brand relevance will only endure if our brands are inclusive, sustainable and reflective of evolving employee, franchisee and stakeholder needs. We’re focused on Good priorities that influence long-term Growth and Growth priorities that enable us to expand the Good we’re able to accomplish.

Our Good priorities involve social responsibility, risk management and sustainable stewardship of our People, Food and Planet. These priorities are at the center of how we’re building a resilient growth business. As a result, we’re including environmental, social and governance (ESG) priorities into our business strategy and adopting responsible practices that align with our purpose, vision and values.

  • People: We Unlock Opportunity Championing equity; inclusion and belonging; education and skills; and entrepreneurship.
  • Food: We Serve Food People Trust Going above and beyond when it comes to food safety and offering balanced choices.
  • Planet: We Grow Sustainably Minimizing our environmental impact by reducing carbon emissions, plastic waste and land use.

Our Growth priorities form our framework for building sustainable, long-term results. Outlined below, these priorities drive higher same-store sales and net-new unit growth and serve as our guiding principles across business decisions.

  • Unrivaled Culture & Talent Leveraging our people-first culture to fuel brand performance and franchisee success.
  • Bold Restaurant Development Driving market and franchise unit expansion with strong economics.
  • Unmatched Operating Capability Recruiting and equipping the best restaurant operators in the world to deliver great customer experiences.
  • Relevant, Easy & Distinctive Brands Innovating and elevating iconic restaurant brands that people trust and champion.

In the spirit of these priorities, we have made strategic investments to gain cutting-edge capabilities involving consumer insights, leadership development, digital commerce, artificial intelligence (AI) and data analytics, which will help sustain our global growth momentum.

Highlights from 2022: During the past year, the advantages of our business model and the commitment of our world-class franchisees have shone brighter than ever. We achieved record-breaking industry development, opening 4,560 restaurants in over 110 countries, resulting in 3,076 net-new units, beating our industry record set the previous year. We reached a new high of $24 billion in digital sales – doubling our digital business since 2019 – demonstrating the power of our digital ecosystem and capabilities of our brands to meet changing consumer needs around the world. Our investments in digital and technology, powered by Yum!’s global scale, are enabling Easy Experiences for customers, Easy Operations in our restaurants and Easy Insights to accelerate profitable growth for franchisees and Yum!.

We also made strong progress around our three Good priorities. On People , we are proud that women fill 42% of our senior leadership positions globally. Our commitment is to achieve gender parity in leadership globally by 2030 in alignment with Paradigm for Parity®. In addition, we have awarded more than $50 million in funding to over 30 social impact programs across 11 countries through Yum!’s global Unlocking Opportunity Initiative, which is our commitment to tackle inequality through equity and inclusion, education and entrepreneurship for employees, front-line restaurant teams and communities around the world. On Food , we continue to simplify ingredients in our menu items and are on track to remove artificial colors and flavors from core food ingredients globally by 2025. And on Planet , all brands continue making progress toward our goal of 100% of our consumer-facing packaging being reusable, recyclable or compostable. In addition, with our science-based targets to reduce greenhouse gas emissions by 46% by 2030, we decreased emissions against our 2019 baseline by approximately 24% for company-owned buildings and restaurants, while our franchisees decreased emissions by 20%.

To bring these accomplishments to life, let me share specific highlights from each of our brands:

KFC is “Always Original.” KFC’s global growth engine was unstoppable this past year, expanding its footprint to over 27,000 restaurants by opening nearly 2,500 new units around the globe. Development was widespread with new units opened in over 100 markets, including significant openings in India, Thailand, Turkey and China. KFC is committed to providing customers with an easy and convenient digital experience and has rapidly grown its omnichannel business. Many of our markets are also taking industry-leading positions and making strategic investments to progress and advance our Good agenda. For example, KFC U.K. is in a multi-year partnership with the University of Liverpool to create and build KFC’s first net-zero carbon restaurant.

Taco Bell is truly a Category of One for Everyone , believing every person deserves the right to Live Más. In 2022 Taco Bell had a banner year in creating iconic moments within culture, including the return of the fan-favorite Mexican Pizza. Taco Bell’s digital business keeps growing, reporting 40% growth year over year. The brand also leads the industry in exciting asset innovation such as the first-of-its-kind Defy restaurant featuring a two-story design with a proprietary vertical lift to transport iconic menu items straight from the kitchen to fans. Additionally, the international business hit a significant development milestone as it reached 1,000 units globally. Plus, through the Taco Bell Foundation, the brand awarded $8 million in Live Más Scholarships in 2022, with more than $2 million supporting Taco Bell team members in the U.S.

Pizza Hut is focused on ensuring it delivers the joy of pizza through a Hot, Fast and Reliable experience for every customer, a commitment upon which the brand executed by expanding its digital ordering and off-premises channels. Pizza Hut is fully embracing technology on both sides of the counter by developing market-leading partnerships with aggregators around the world and by rolling out Dragontail’s AI platform to over 2,500 restaurants across nearly 30 countries. Pizza Hut had an outstanding year of unit growth, opening nearly 1,600 new units. The brand is committed to the pillars of Yum!’s Good agenda as evidenced by efforts that include removing 100% of consumer-facing plastic packaging in Taiwan and India, as well as investing in initiatives to ensure “An Equal Slice for Everyone” such as vocational training centers in Sri Lanka for marginalized youth.

The Habit Burger Grill is the Spirit of Santa Barbara , blending unbeatable hospitality with uncompromising quality. In 2022, The Habit’s mix of digital sales reached 35%, a new high. The Habit ended the year with 18% of stores owned by franchisees, up five percentage points from the previous year. Plus, The Habit demonstrated its ability to deliver hand-crafted meals at scale with $2 million in AUVs. In addition, The Habit made significant strides in reducing its use of plastic, a move that will eliminate 288,000 pounds of plastic each year moving forward.

In closing, we wrapped 2022 and Yum!’s 25th anniversary with outstanding results. As we enter 2023, we are energized about accelerating our global growth to deliver industry-leading performance, which will help maximize value to our shareholders. Thank you to our shareholders, customers and Yum! family for your continued support.

David Gibbs, CEO

Portrait of David Gibbs, CEO Yum! Brands

David Gibbs, Chief Executive Officer, Yum! Brands, Inc.

Financial Highlights

(a) See our 2022 Form 10-K for further discussion of Special Items.

FINANCIAL DOWNLOADS

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DAVID'S LETTER

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ANNUAL REPORT

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PROXY STATEMENT

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FINANCIAL HIGHLIGHTS

OUR BRAND SITES & CSR REPORT

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PIZZAHUT.com

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YUM! BRANDS 2021 RECIPE FOR GOOD & GROWTH

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Board of directors, paget l. alves 68.

Former Chief Sales Officer, Sprint Corporation

Keith Barr 52

Chief Executive Officer, InterContinental Hotels Group PLC

Christopher M. Connor 67

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Brian C. Cornell 64

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Tanya L. Domier 57

Chief Executive Officer,  Advantage Solutions, Inc.

David W. Gibbs 60

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Mirian M. Graddick-Weir 68

Retired Executive Vice President Human Resources, Merck & Co., Inc.

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SENIOR OFFICERS

Chief Executive Officer, Yum! Brands, Inc.

Scott A. Catlett 47

Chief Legal and Franchise Officer and Corporate Secretary, Yum! Brands, Inc.

Tracy L. Skeans 50

Chief Operating Officer and Chief People Officer, Yum! Brands, Inc.

Christopher Turner 48

Chief Financial Officer Yum! Brands, Inc.

David E. Russell 53

Senior Vice President, Finance and Corporate Controller, Yum! Brands, Inc.

Jodi Dyer 35

Vice President, Investor Relations, Yum! Brands, Inc.

Mark King 63

Chief Executive Officer, Taco Bell Division

Aaron Powell 51

Chief Executive Officer, PH Division

Sabir Sami 56

Chief Executive Officer, KFC Division

Russ Bendel 68

Chief Executive Officer, Habit Restaurants Division

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Sales per unit of Kentucky Fried Chicken in the U.S. 2006-2022

Kentucky fried chicken - average sales per unit in the united states from 2006 to 2022 (in thousand u.s. dollars).

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August 2023

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2006 to 2022

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KFC-parent Yum sales hit by weak US consumer, Middle East conflict

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Yum Brands disappoints as Middle East conflict weighs on sales growth

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  • Yum Brands on Wednesday reported quarterly earnings and revenue that missed analysts' expectations as KFC, Taco Bell and Pizza Hut all posted weaker-than-expected sales.
  • Yum is the third global restaurant giant to report disappointing revenue for the last three months of 2023 after Starbucks and McDonald's both missed Wall Street's expectations.

In this article

Yum Brands on Wednesday reported quarterly earnings and revenue that missed analysts' expectations, noting the Israel-Hamas war hurt its sales.

Yum is the third global restaurant giant to report disappointing revenue for the last three months of 2023. Starbucks and McDonald's both missed Wall Street's expectations,  also citing the Israel-Hamas war among their head winds.

"During the quarter, topline sales were impacted by the conflict in the Middle East region with varying degrees of impact across markets in the Middle East and Malaysia and Indonesia," Yum CEO David Gibbs told analysts on the company's conference call. "This represented a low-single-digit headwind to Yum's overall sales growth."

Gibbs added that the sales trends continued into the first quarter and will likely taper off throughout the year.

Yum's stock rose almost 2% Wednesday.

Here's what  Yum Brands reported compared with what Wall Street was expecting, based on a survey of analysts by LSEG, formerly known as Refinitiv:

  • Earnings per share: $1.26 adjusted vs. $1.40 expected
  • Revenue: $2.04 billion vs. $2.11 billion expected

Yum reported fourth-quarter net income of $463 million, or $1.62 per share, up from $371 million, or $1.29 per share, a year earlier.

Excluding items, the restaurant giant earned $1.26 cents per share. The company said its quarterly tax rate fluctuated, dragging its earnings down by 23 cents per share.

Net sales   rose 1% to $2.04 billion. The company's global same-store sales increased 1% as well.

Pizza Hut reported same-store sales declines of 2%, missing expectations of 0.6% growth. The pizza chain's U.S. same-store sales shrank 4%, while its international same-store sales were flat.

Pizza Hut, in particular, saw its sales soften in some markets as a result of the Israel-Hamas war, the company said. Some activists called for a boycott of the pizza chain after Pizza Hut's Israeli franchisee posted an Instagram story implying it gave free pizza to Israeli soldiers.

KFC's same-store sales rose 2%, coming in below StreetAccount estimates of 4.7%. In the first quarter, KFC's U.S. team plans to launch the smashed potato bowl and the chain's first loyalty program to revive sales.

Even Taco Bell, usually the gem of Yum's portfolio, underperformed Wall Street's expectations. The Mexican-inspired chain reported same-store sales growth of 3%, missing StreetAccount estimates of 3.8%. A year earlier, the chain reported same-store sales growth of 11%, fueled by the permanent return of its cult-favorite Mexican Pizza.

In 2024, Yum plans to pass several major milestones for its global footprint. Yum will surpass 60,000 locations, Gibbs said in a statement, including a KFC footprint of more than 30,000 restaurants and a Pizza Hut tally of beyond 20,000.

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KFC is trimming its menus, dropping fried chicken wings, popcorn chicken combo and more

report on kfc

Kentucky Fried Chicken's menu has a little less meat on the bone.

KFC diners may be noticing that the fast-food chain's menu is getting a bit smaller. That is by design.

It's dropping a few items including fried chicken wings and its popcorn chicken combo, the company says, to streamline its menu and make room for new items.

"We’ve narrowed down options for customers, making it easier for them to decide what to order and focusing on menu items that we do best," Brittany Wilson, director at KFC U.S. told USA TODAY.

KFC began rolling out new menu boards "reflecting our updated strategy," nationally in November, Wilson said. By removing some items, she said, "we’re not only simplifying the menu, but we’re also making room for some new and exciting menu additions this spring and beyond."

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The restaurant's menu "will continue to evolve as restaurants’ product supply shifts and we roll out new product," Wilson said.

Most recent example of a new product: Kentucky Fried Chicken Wraps , which debuted last week and will be available at least through March 19.

What menu items is KFC dropping?

  • Kentucky Fried Chicken Wings
  • Popcorn Chicken Combo 
  • Nashville Hot Sauce
  • Strawberry Lemonade
  • Chocolate Chip Cookies

Wait, isn't Popcorn Chicken used in KFC's bowls?

Yes, but KFC will not be getting rid of its Famous Bowls, Wilson said, "and Popcorn Chicken is still being used on them."

What about the new KFC Chicken Wraps?

The new wraps , tested in Atlanta last year, became available at participating locations nationwide on Feb. 6. They are available in a two for $5 deal.

You can choose between the Classic Chicken Wrap, with an extra crispy chicken tender, pickles and mayo in a warm tortilla, or the Spicy Slaw Chicken Wrap, with an extra crispy tender, spicy sauce, coleslaw and pickles.

Also available: A KFC Wraps combo ($7.99) with your choice of two wraps, medium drink and Secret Recipe Fries.

Why would KFC drop menu items?

► Consistency. Some items being dropped weren't available nationwide and weren't catching on with consumers, Wilson told Yahoo Finance .

► Customer service. A more unified national menu, that's slightly smaller, gets drive-through customers served and on their way faster, Yahoo Finance reported.

► Room for new items. Just as there's now room for the Chicken Wraps, a menu spot could eventually come to a dish that "makes perfect sense," such as chicken nuggets, currently being tested in Charlotte, North Carolina, wrote TheStreet.com 's Sarah Jean Callahan.

Follow Mike Snider on Twitter:  @mikesnider .

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Egypt is building a mysterious 16-foot-high wall near the border with Gaza and it won't say why

  • Egypt has begun construction of a wall near its border with Gaza, according to reports.
  • Its purpose remains unclear, leading to speculation it could be used to hold those crossing the border.
  • This comes amid increased border security in anticipation of Israeli attacks.

Insider Today

Egypt is building a wall near Gaza's border, but the government has refused to say what it will be used for, CNN and The New York Times reported.

Images of a large section of land being bulldozed and a wall being built between the Egypt and Rafah buffer zone are visible in newly-released satellite images taken by Maxar Technologies.

Construction began at the beginning of February, according to CNN and The Times' respective analyses of the images.

It's unclear when it is due to be completed, or its purpose.

One possibility, The Times reports, is that the wall could be used to hold Palestinians crossing the border. However, if this scenario were true, it would be a significant shift in the Egyptian government's previous refusal to accept Palestinian refugees.

A spokesperson for the Egyptian government declined to provide details on the construction when contacted by The Times, but instead referred to previous statements issued by the government, which highlighted the fortification of the border, the publication said.

Egyptian security officials told CNN on Friday that the country's border security has increased as a precaution ahead of an expected Israeli attack in Rafah, where around 1.4 million Palestinians are seeking shelter .

Representatives for the Egyptian government did not immediately respond to BI's request for comment.

An unnamed contractor and engineer who said they were working on the construction told The Times that the Egyptian army had ordered it. They said the wall is set to be five meters high, about 16 feet, and will close off a five-square-kilometer plot of land.

The project began on February 5, and construction of the wall on Tuesday, they said. The source provided the information anonymously due to fear of reprisals, according to The Times.

A spokesperson for the Sinai Foundation for Human Rights told CNN that two local contractors had confirmed to them that the project was commissioned by the Egyptian army.

The organization, which focuses on marginalized areas in Egypt, did not immediately respond to BI's request for comment.

This comes after sources who spoke anonymously to Reuters said a desert area on the border "with some basic facilities" for Palestinians is being set up as a contingency plan.

However, the head of Egypt's State Information Service told the publication that this was not the case.

report on kfc

Watch: From KFC to rockets, how the massive Gaza tunnel network kept evolving

report on kfc

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  2. MINOR PROJECT REPORT ON KFC

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  3. South African KFC refutes reports that student conned it by eating free

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  4. 📗 Marketing Report on KFC Fast-food in South Africa

    report on kfc

  5. MINOR PROJECT REPORT ON KFC

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  6. SAMPLE KFC Report opearationstrategyassignment-kfc-150802191419-lva1

    report on kfc

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COMMENTS

  1. KFC

    Throughout the 2022 report, we share how KFC has continued making investments to our three brand impact pillars: People and Communities, Chicken and Nutrition, and Suppliers and Climate. As the fastest growing QSR brand in the world, it's more important than ever that we grow with purpose. Here are 5 KFC takeaways from the report:

  2. Report on Kentucky Fried Chicken (KFC)

    In 1957, Kentucky Fried Chicken first sold in buckets. During 1960 the Colonel's hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada.1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England.

  3. 2020 Yum! Brands Annual Report

    Across the globe, KFC continued to invest in innovation by rebundling, repackaging and reconceptualizing our core menu items. From our world famous Original Recipe to new signature flavors and formats, KFC is all about making the most craveable, Colonel-inspired chicken in the world, the right way, with our 11 secret herbs and spices.

  4. KFC SWOT Analysis

    YUM's 2020 annual report shows that KFC generated $26.2 billion in revenue. Here's a SWOT analysis for KFC: A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a ...

  5. Annual Report 2022

    The spare change KFC customers donated by rounding up their order in 2022 added up to $3 million. These contributions doubled our operating budget and doubled the possibilities for how we could invest in the lives of restaurant employees, their families and their communities. KFC Franchisees continued their generosity by donating a portion of ...

  6. KFC PESTEL Analysis

    YUM's 2020 annual report shows that KFC generated $26.2 billion in revenue. How KFC Was Made from a Gas Station Chicken Recipe Watch on Here is the PESTEL analysis of KFC A PESTEL analysis is a strategic management framework used to examine the external macro-environmental factors that can impact an organization or industry.

  7. OPERATIONAL STRATEGIES AND MANAGEMENT OF KFC: AN ENQUIRY

    This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course ...

  8. KFC Company: Executive Summary, Introduction, Marketing ...

    KFC Company The Executive summary KFC is a popular eating place for millions of clients, creating the firm considered of the biggest fast food restaurants chain within global. KFC remains one of biggest eating place chain in terms of numbers of eating places, quantity of employees and income generated. Today, there are about 54000 KFC chains in

  9. Annual Reports

    The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.

  10. 2022 Yum! Brands Annual Report

    In closing, we wrapped 2022 and Yum!'s 25th anniversary with outstanding results. As we enter 2023, we are energized about accelerating our global growth to deliver industry-leading performance, which will help maximize value to our shareholders. Thank you to our shareholders, customers and Yum! family for your continued support.

  11. A Report on the Corporate Social Responsibility of KFC. We invest to

    A Report on the Corporate Social Responsibility of KFC. We invest to deliver a better tomorrow Pragnya Sahoo This report analyses the CSR initiative launched by one of the world's leading fast food restaurant, KFC to maintain a heathy and transparent supply chain.

  12. Sales per unit of KFC in the US 2022

    Published by Statista Research Department , Nov 13, 2023. In 2022, KFC reported average sales per unit amounting to 1.34 million U.S. dollars. This figure shows a decrease compared to the previous ...

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  14. A Consultant report on the Strategic operations of KFC

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  15. Report On KFC

    Report On KFC Uploaded by Säñtosh Ädhïkärï A Strategic Management Report On KFC Company. Kentucky Fried Chicken (KFC) is the world's no. 1 chicken Quick Service Restaurant (QSR). KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. Copyright: © All Rights Reserved

  16. KFC-parent Yum sales hit by weak US consumer, Middle East conflict

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  17. A Research Report On Kfc Operational Problem In The Uk

    This report provides research and analysis of an operational problem that KFC faced in the UK in February, 2018. KFC is the second largest fast food restaurant in the UK. The company is well known for serving fresh chicken worldwide.

  18. Business report on the 'Kentucky Fried Chicken Corporation (KFC)

    Company Analysis. Kentucky Fried Chicken Corporation (KFC) is one of the successful fast-food chains, which was the world's largest chicken restaurant chain and the third largest fast-food chain in 2000. KFC dominated the chicken segment, with sales of $4.4 billion in 1999 through 2000.

  19. Yum Brands (YUM) Q4 2023 earnings

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  21. MINOR PROJECT REPORT ON KFC

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  22. KFC

    Do you have any questions, comments, or feedback about KFC? Visit our contact page and get in touch with us. We value your opinion and want to hear from you. Whether you need to find a nearby restaurant, join our team, or share your experience, we are here to help.

  23. Management report KFC.pdf

    Report on KFC Management Process Page 4 of 12 Introduction: Food, fun & Festivity, this is what KFC is all leading the market since its inception, KFC provides the ultimate chicken meals for a chicken loving nation. Be it Colonel Sanders secret original recipe chicken or the hot & spicy version, every bite brings a yum on our face. At KFC we can proudly say, "We do chicken right".

  24. Kfc Research Analysis

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  30. Egypt Building Mysterious Giant Wall Near Gaza Border: Reports

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