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10 Color Palettes to Nail Your Next Presentation

10 Color Palettes to Nail Your Next Presentation

Bring your a-game to your next pitch meeting with these sure-to-dazzle color palettes..

Color is a powerful design tool. The right scheme can energize and motivate, soothe and inspire. With that in mind, we’ve put together a batch of ten eye-catching color palettes, each intended to have a different psychological effect on your presentation audience.

Perhaps you’re a young startup and need to excite potential investors , or maybe you want to ensure that viewers remain focused on important data. Whatever the style of presentation or pitch, you’ll find a color palette that suits your presentation needs in the list below.

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Simply take a note of the HEX codes in these inspiring color palettes, and apply your swatches to backgrounds , typography , or sales presentation templates for your next PowerPoint presentation or Google Slides pitch.

Now, let’s get started! It’s time to nail that pitch.

Abstract desert scene with a woman standing on a sand dune next to a giant neon square

License this image via Pikoso.kz .

What Are the Best Colors for Presentations?

The best colors to use in PowerPoint , Google Slides, and other presentation software can vary widely depending on your audience, brand, and what you’re trying to achieve with the presentation.

A pitch for a new client might require exciting, inspiring color choices that help your audience to feel energized , while a data-heavy presentation to long-standing investors might require a more stable and reassuring color scheme.

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Below, you’ll find 10 color palettes for presentations that tap into the power of color psychology , helping you to choose colors that will always work in your favor.

These stylish color palettes can work for a variety of presentation purposes, like corporate reports, brand launches , and Q1 forecasts.

Scroll down to find the perfect presentation palette to help you bring the power of color to your next pitch.

1. The Perfect Color Palette to Energize Your Audience

Orange has been proven to promote energy and appetite in viewers, so it’s the perfect color choice for presentations that need to have an upbeat feel.

To keep your audience engaged throughout a long presentation, it helps to balance orange’s energy with the soothing, expansive mood of violet blue .

Blue-sky thinking is blue for good reason—this is a color that provokes inspiration and openness to new ideas.

To keep your energized palette crisp and clean, turn to ice white and pitch black to ensure your text remains crisp and legible. 

Color palette including view of orange tinted sky scraper, white diving board against orange wall, and futuristic woman with orange and blue braided hair

2. The Best Color Palette to Calm and Reassure the Room

Sometimes, it’s more important to calm and reassure your audience than to energize or surprise them. Presentations focused on mental well being , health , or wellness wouldn’t benefit from a neon palette , for example.

Instead, bring a zen mood to the boardroom with this palette of soothing hues. Spring green , mulberry purple, terracotta, and blue gray have a grounding effect and mimic the soothing colors found in nature to create an ultra-relaxing effect. 

Color palettes including top view of a small dark green barrel cactus, a loft-style interior with brick wall and pastel accents, and a beach sunset

3. The Perfect Color Palette to Boost Confidence

Red is traditionally the color of confidence, proven to make viewers feel stronger and more self-assured in its presence. However, pure red can be overtly aggressive, and the forceful effect of the color can be heightened on bright screens. Much better to temper red’s aggression with softer red orange , fuchsia , and shell pink .

This is still a highly confident palette with its graduation of warm hues, and its assertion is even stronger when paired with mysterious and authoritative plum purple .

Color palette featuring a desert scene with a woman standing on a sand dune next to a neon square, a silhouette of a girl in the light of colored lamps in red and blue, and a red Siamese fighting fish on dark background

4. The Best Color Palette to Appeal to Corporate Businesses

This color scheme gives a nod to the traditional palettes of the financial and legal world. Bottle green and cognac brown are teamed with dark racing-green and old gold for an established and luxurious effect.

Corporate presentations can be difficult to enliven, as they require a degree of formality and convention. However, this palette steps away from oft-used navy blue toward something more interesting.

Evocative of leather and velvet, this is a cocooning and moneyed palette that will help corporate clients feel like you understand their formal world. 

Color palettes featuring a woman in green suit holding bouquet of dead flowers, a living room with green accents and a closeup of a palm leaf on dark background

License this image via AlonaPhoto .

5. The Best Palette to Look Cool and On-Trend

Many startups, entrepreneurs, and young brands want to appeal to Gen Z audiences , and they need to have a cool color palette to match.

Whether you’re presenting a new product launch or looking to entice an on-the-pulse angel investor, this violet and neon palette will cement your cool credentials.

Look to urban colors, such as neons and grays, to create presentation slides with an ultra-cool mood.

This urban-inspired presentation palette combines deep and inky violet with acid lime yellow for a high-contrast effect, while concrete gray and moody black provide a neutral offset.

Color palettes featuring an African American man wearing leather jacket and sunglasses on neon background, cement building with curved facade, and purple coffee cups on neon green background

6. The Perfect Color Palette to Look Innovative

Young companies or startups pitching for their first round of investments need a palette that will communicate a spirit of innovation and fresh thinking. A perfect color palette for tech businesses or science startups, this palette has a futuristic, forward-looking mood.

Purple is the most intellectual and mysterious of all colors, making it a good fit for businesses offering something a little different from the norm, especially in the tech sector .

Neon pink is an unexpected choice for work presentations, but here it’s the perfect companion to purple and violet blue, bringing energy and a youthful mood. 

Color palettes featuring a closeup of a neon light bulb, an aerial view of skyscrapers in the city of Kuala Lumpur, and a neon purple hallway

7. The Best Color Palette to Appear High-End

Elevate your high-end presentations with this luxurious color scheme that borrows from vintage color schemes of the 1930s and 1940s.

If you’re pitching for a high-end brand or simply want to bring an elegant mood to your presentation slides, this claret and copper scheme will help your PowerPoint templates feel opulent and expensive.

Dark brick red and olive green are traditional establishment colors that give a nod to beautiful brick architecture and vintage uniforms.

This affluent color palette would also be a good fit for the hospitality, travel, or luxury goods sectors. Team with metallic backgrounds and crisp white text for simple luxury.

Color palettes featuring a red building facade with lit office windows, pomegranates next to measuring cups, and copper scrap bars and plates

8. The Best Color Palette to Improve Focus

If you have vitally important data or a specific message you want your viewers to remember, consider this presentation palette of focus-promoting colors that will prevent your audience from mid-pitch window gazing.

Blue and green are the two colors most associated with improving focus and concentration, with blue promoting expansive thinking and green providing a harmonic, nature-inspired mood.

In this business color palette, rich teal combines both of these hues for a serious focus hit. Earthy burnt orange prevents teal from feeling lethargic, while giving the palette a grounded edge that feels serious and cerebral. 

Color palettes featuring a pier on Lake Switzerland in the fall, a long exposure portrait of a male model, and lake surrounded by trees in Autumn

9. The Best Color Palette to Promote Sustainability

As sustainability is a central concern for many businesses today, it might be in your interest to give your presentations an environmental edge.

While businesses are often advised to avoid greenwashing , for the purpose of presentations, green is still the most reliable color for communicating environmentally-themed messages. It helps to immediately situate your audience within an eco-friendly mindset .

Whether you want to discuss how your company can become more eco-friendly or promote a sustainable product to a potential buyer, this fresh and verdant palette will give your slides a nature-inspired mood.

Emerald green , sage, and deep bottle green are made crisp and contemporary when teamed with chalk white.

Color palettes featuring a palm leaf in a vase on cream background, a top view of apple blossoms in vases, and a tropical palm tree with lush green leaves near white house

10. The Perfect Color Palette to Boost Creativity

We could all do with a little more creativity in our working day, and you can turn to selective color choices to boost your weekly brainstorming session.

For presentations that need to appear creative or boost the creative potential of your audience, bright colors are stimulating, expressive, and promote a sense of childlike play and experimentation.

This is a colorful pick-me-up scheme for work-weary souls—a perfect presentation color palette for team-building days, ideation sessions, or for subjects that are more outside-the-box than usual.

Orange and pink perk up the palette with warm tones , while viridian green and azure blue bring a fresh, tropical feel to this fun, creative color palette.

Color palettes featuring a Yemen chameleon on dark background, a wooden fence with coral and blue accents, and an orange and pink building against a blue sky

Take Your Presentation to the Next Level with Shutterstock Flex

Need beautiful photography to form the foundation of your presentation? We’ve got you covered. With Shutterstock Flex, you’ll have all-in-one access to our massive library, plus the FLEXibility you need to select the perfect mix of assets every time. 

License this cover image via VISTA by Westend61 .

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30+ Stylish PowerPoint Color Schemes 2024

Color is an element that can make or break a design, and that rule holds true for presentation design as well. Choosing the right PowerPoint color scheme is super important.

But there’s one extra thing to consider – where your presentation will be given. A PowerPoint presentation can look quite different on a computer or tablet versus on a projected screen.

When it comes to selecting a PowerPoint color scheme, this is an important consideration. We’ve rounded nearly stylish PowerPoint color schemes as inspiration. While darker color schemes might look great close-up on screens, opt for lighter backgrounds (for enhanced readability) for projected presentations.

Note: The last color in each scheme is for the slide background.

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1. Blue, Gray Green & Orange

powerpoint color schemes

With a bright overall scheme that’s easy on the eyes, this color scheme can help you create a modern PowerPoint presentation that’s readable and friendly. You can even tweak the colors somewhat to better work with your brand, if necessary.

The best thing about this color palette is that it lends itself to plenty of different presentation styles and applications.

2. Violet Gradient

powerpoint color schemes

Using the first two colors noted above, you can create a dark-to-light monotone gradient that can make for a modern PowerPoint design style.

Take this concept and expand it to any other colors you like for your spin on this modern color scheme.

3. Mint and Orange

powerpoint color schemes

On paper, these colors don’t seem to blend all that well, but with the right application min and orange on a black background can work.

Use a pair of colors like this for presentations where you are trying to make a bold statement or impact. This concept is often great for trendy topics or ideas that are a little unconventional.

4. Bright Blue and Light

powerpoint color schemes

The brighter, the better! Bright blue color schemes are a major trend in PowerPoint design … and for good reason. The color combination creates a bright, light feel with easy readability. Those are two things that pretty much everyone wants in a presentation template design.

The other thing that’s great about a color scheme like this – which focuses on one color – is that it matches practically everything else in the design with ease. It’s great for image-heavy presentations or those where text elements are a key focal point.

5. Teal and Lime

powerpoint color schemes

Two colors that you might not expect to see paired create a classy combo that’s interesting and engaging. Both teal and lime are considered “new neutrals” and work with a variety of colors easily. (What’s somewhat unexpected is putting them together.)

What’s great about this PowerPoint color scheme is that the extra interest from the hues can help generate extra attention for slides. The template in the example also mixes and matches teal and green primary color blocks to keep it interesting from slide to slide.

6. Colorful Gradients

powerpoint color schemes

Gradients are a color trend that just keeps reinventing and resurfacing. In the latest iteration, gradients are bright with a lot of color. Designers are working across the color wheel for gradients that have more of a rainbow effect throughout the design, even if individual gradients are more subtle.

What you are likely to see is a variety of different gradients throughout a project with different colors, but maybe a dominant color to carry the theme. Use this for presentation designs that are meant to be more fun, lighter, and highly engaging.

7. Light Blue Minimal

powerpoint color schemes

This color scheme with light blue and a minimal aesthetic is super trendy and so easy to read. You can add a lot of style with a black-and-white style for images or a deep blue accent for header text.

While a pale blue is ideal here, you could also consider experimenting with other pastels and the same overall theme for a modern presentation design.

8. Bright with Dark Background

powerpoint color schemes

The combination of bright colors on a dark background can be fun and quite different from the traditional PowerPoint color schemes that are often on white or light backgrounds. This design style for a presentation is bold and engaging but can be a challenge if you aren’t comfortable with that much color.

When you use a style like this, it is important to think about the presentation environment to ensure that everything will look as intended. A design like this, for example, can work well on screens, but not as well on a projector or in a large room.

9. Navy and Orange

powerpoint color schemes

The navy and orange color combination is stylish and classic for presentation design. To add a fresh touch consider some of the effects such as the template above, with color blocking and overlays to add extra interest.

What makes this color combination pop is the element of contrast between a dark and a bright pair. The navy here is almost a neutral hue and works with almost any other design element.

10. Dark and Light Green

powerpoint color schemes

A modern take on a monotone color scheme involves using two similar colors that aren’t exactly tints and tones of one another. This pairing of dark green and light (almost minty) green does precisely that.

What’s nice about this color scheme is that the colors can be used almost interchangeably as primary elements or accents. It provides a lot of flexibility in the presentation design.

11. Bright Crystal Blue

powerpoint color schemes

Blue presentation color schemes will always be in style. The only thing that changes is the variance of the hue. This pair of blues – a bright crystal blue with a darker teal – works in almost the same way as the pair of greens above.

What’s nice about this color palette though is that the dark color is the accent here. That’s a modern twist on color design for presentations.

12. Blue and Yellow

powerpoint color schemes

Blue and yellow are classic pairings and can make for a striking presentation color combination. With a bright white background, these hues stand out in a major way.

What works here is the element of contrast. A darker blue with a brighter yellow creates an almost yin and yang effect with color. The only real caution is to take care with yellow on a white or light background with fonts or other light elements.

powerpoint color schemes

Teal is a personality-packed color choice. If you are looking for a bold statement with a PowerPoint template, start here.

While the above color scheme also includes a hint of yellow for accents, the teal color option is strong enough to stand alone. You could consider a tint or tone for a mono-look. It also pairs amazingly well with black-and-white images.

Teal is a fun color option that will provide a lot of practical use with your slide deck.

14. Bright Coral

powerpoint color schemes

This color scheme is one of those that you will either love or hate. The bright coral color is powerful and generates an immediate reaction.

It’s also quite trendy and will stand out from many of the other more bland PowerPoint colors that you may encounter. This is a great option for a startup that wants to present with a bang or a brand that has a similar color in its palette. It may not work so well for more traditional brands or those that are more conservative with their slide designs.

15. Dark Mode Colors

powerpoint color schemes

A dark mode color scheme might be the biggest trend in all of design right now, and that also applies to presentation design.

This purple and emerald color paired with black with white text looks amazing. It is sleek, modern, and has high visual appeal without having to use a lot of images.

This works best for digital presentations when you don’t have concerns about room lighting to worry about.

If you aren’t ready to jump into dark mode on your own, the Harber template above is a great start with nice color, gradients, and interesting shapes throughout the slide types.

16. Navy and Lime

powerpoint color schemes

A navy and lime combination is a modern take on colorful neutrals that are anything but boring.

These colors have a nice balance with a white or light background and are fairly easy to use. With so many brands already using blue in their base color palette, this is an option that works and is an extension of existing elements for many brands. (Use your blue and add the lime to it.)

Also, with this color combination, the idea of a minimal overall slide structure is nice so that the power of the colors and impact comes through. They work beside images in full color or black and white.

17. Modern Blue

powerpoint color schemes

When you aren’t planning to use brand colors – or maybe as a startup or independent contractor so you don’t have them yet – a modern color combination can add the right flair to a PowerPoint presentation.

The bright grayish-blue in the Lekro PowerPoint template – you can find it here – adds the right amount of color without overwhelming the content. Plus, subtle orange accents help guide the eye throughout this PowerPoint color scheme. https://elements.envato.com/lekro-powerpoint-presentation-67YW3M

18. Blackish and Yellow

powerpoint color schemes

While at first pass, black and yellow might seem like a harsh color combination, it can set the tone for a project that should emanate strength. This PowerPoint color scheme softens the harshness of the duo with a blackish color, that’s grayer and has a softer feel.

Pair this combo on a light background or with black and white images for a stylish, mod look.

19. Orange and White

powerpoint color schemes

A bright color can soften the harshness of a stark PowerPoint design. Especially when used for larger portions of the content area, such as background swatches or to help accent particular elements.

The Sprint template makes great use of color with a simple palette – orange and white with black text – but has slide ideas that incorporate the color throughout for something with a more “designed” look to it. (And if you aren’t a fan of the orange, change the color for use with this template to keep the modern feel.)

powerpoint color schemes

Purple presentations are in. The color, which was once avoided by many in design projects, has flourished with recent color trends.

Because more funky, bright colors are popular, a presentation with a purple focus can be acceptable for a variety of uses. The use in Batagor template has a modern design with a deep header in the featured color, which works best with images that aren’t incredibly bold in terms of color.

21. Blue-Green Gradients

powerpoint color schemes

Another trending item in color is the use of gradients. This trend can be applied to PowerPOint presentations as well.

Use a blue-to-green gradient for a soft and harmonious color scheme that won’t get in the way of content. Use each hue alone for accents and informational divots throughout the presentation design.

22. Black and White

powerpoint color schemes

Minimalism is a design trend that never goes away. A black-and-white (or gray) presentation screams class and sophistication.

It can also be easy to work with when you don’t want the color to get in the way of your message. And if a design can stand alone without color, you know it works.

23. Reds and Black

powerpoint color schemes

If you are designing a presentation for viewing on screens, such as desktops or tablets, a dark background with bright color accents and white text can work well. (This combination gets a lot trickier on projector displays.)

While reverse text and red aren’t always recommended, you can see from the Nova template that they can be a stunning combination. But note, this modern color scheme is best for specific content and audiences.

24. Blue and Pink

powerpoint color schemes

This color scheme is a spin on Pantone’s colors of the year from 2016. https://designshack.net/articles/graphics/how-to-use-the-pantone-color-of-the-year-in-design-projects/ The brighter, bolder versions of rose quartz and serenity and fun and sophisticated.

The unexpected combo sets the tone with a strong, trustworthy blue and adds softness with the paler pink. The colors work equally well with white or darker backgrounds.

25. Blue and Green

powerpoint color schemes

Blue and green accents can help a black or white background come to life in a presentation template. The colors here can work with either background style, based on how you plan to display your presentation.

What’s nice about these colors is that they are pretty neutral – since both are found in nature – and can be used with ease for design or text elements in a PowerPoint color scheme.

26. Beige and Gray

powerpoint color schemes

If you are looking for a softer color palette, consider beige and gray. These hues can work well on screens or projected, making them a versatile option.

The nice thing about such a neutral palette is that it gives content plenty of room, so that will be the true focus of the presentation.

27. Tints and Tones

powerpoint color schemes

While the purplish blue-gray in the Business PowerPoint Presentation template is stunning, it represents a greater trend in presentation design. Pick a color – maybe your dominant brand color – and use tints and tones for the presentation color scheme.

By mixing the color with white or black and gray, you’ll end up with a stunning set of color variations that match your messaging.

28. Bold Rainbow

powerpoint color schemes

While most of the color schemes featured here only include a color or two, bright color schemes with wider color variations are trending.

This distinct “rainbow style” can be somewhat difficult to use without rules for each color. Proceed with caution.

29. Bright Neutrals

powerpoint color schemes

Lime green is the brightest “neutral” you might ever use. A fun palette that’s versatile can be a solid foundation for a color palette.

It works exceptionally well in the Rouka PowerPoint template thanks to a pairing with a subtle gray background. Using a light, but not white, background can be great for screens and projected presentations because it takes away some of the harshness of a white background. The subtle coloring is easier on the eyes for reading and viewing.

30. Rich Browns

powerpoint color schemes

Browns aren’t often what comes to mind when thinking of building a color scheme, but rich browns can be a modern option.

Pair a neutral beige-brown with a darker color for an interesting contrast that works with almost any style of content.

31. Mint Green

powerpoint color schemes

Go super trendy with a modern and streamlined palette of mint green and gray on white. While this combination can have a minimal feel, it also adds a touch of funkiness to the design.

Add another hint of color – think orange – for extra accents.

32. Dark Gray and Blue

powerpoint color schemes

It doesn’t get more classy than a combination of grays and blues. This new take on a classic color scheme adds another brighter blue as well to pick up on modern trends.

Just be careful with text using a dark background such as this one. White is probably your best option for typography (and look for a font with thicker strokes!)

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15+ Best Color Palette Tools For Business in 2024

By Jennifer Gaskin , Jan 30, 2024

best color palette tools

Do you often find it a challenge to pick the right color palette for your brand, infographics, presentations, white papers and more? Integrating your organization’s mission and personality through a series of colors seems overwhelming because it is. Fortunately, there are many free online color palette tools that can make the task much easier.

Whether you’re looking for the perfect colors for your brand  or you’re starting completely from scratch, we think there’s at least one tool on this list that will become a go-to resource.

Once you’ve formulated your color palette, simply load it to My Brand Kit and apply it to all your design projects in Venngage with just one click.

Click to jump ahead:

What is a color palette, how do you pick a color palette, how many colors should a color palette have, best color palette tools.

The term “color palette” refers to the collection of colors, shades and tones that make up a design, interior decorating scheme or piece of artwork. For branding purposes, color palettes are often seen as a reflection of corporate identity.

There’s really no wrong way to pick a color palette, but the simplest way is to identify one or two primary shades that represent your organization’s values and expand from there, using the tools on this list.

Related :  How to Pick Colors to Captivate Readers and Communicate Effectively

When it comes to selecting a brand color palette, simplicity is usually better. This means most color palettes are best when limited to three to five total colors. That includes one or two primary logo colors and a few shades for emphasis or accents.

Related :  The Do’s And Don’ts of Infographic Color Selection

It’s not reasonable to expect color inspiration to come from nowhere, but the good news is that there are tons of free tools that can help you build a perfect palette. Here are our favorites, and we think you’ll end up bookmarking at least a few of these.

  • Accessible color palette generator: Venngage
  • Color palette library: Color Hunt
  • Color palette generator: Adobe Color
  • Color palette creator: Paletton
  • Color palette from image: BrandFolder
  • Color palette from link: Color Palette Generator
  • Brand color palette: BrandColors
  • Color search: ColourLovers
  • Color palette maker: Colormind
  • Color gradient generator: uiGradients
  • Color palette contrast tester: ColorSafe
  • Complementary color generator: ColorHexa
  • Random color palette generator: Coolors
  • Color palette extension: EyeDropper
  • Color scheme picker: Khroma
  • Color shades generator: ColorDesigner
  • Hex color generator: ColourCode

1. Accessible color palette generator: Venngage

Venngage's accessible color palette generator

In a typical design process, you’d choose a color palette, put together a visual and then manually check it for accessibility using a  contrast checker  or  color blindness simulator .

This means you have to mix, match, test and retest, until you’ve found something that works.

Translation: there’s a ton of trial, error and time involved… so save yourself extra time and effort by flipping this process around!

With  Venngage’s 100% free Accessible Color Palette Generator , you can generate a range of beautiful, WCAG-compliant color palettes in one of two ways — no design experience or accessibility knowledge required.

How does it work? In two ways:

  • Randomize . Don’t think twice — roll the dice and generate palettes based on a random color.
  • Generate from HEX . Input a HEX code to discover accessible palettes based on your color of choice.

No matter which route you choose, you’ll see the contrast ratio of each color against black or white text. And every palette generated adheres to a contrast ratio of 4.5:1 as per the latest Web Content Accessibility Guidelines (WCAG) 2.1 AA. 

In other words, the designs you create with these color combos will be compliant and inclusive. 

Once you find a palette you love, simply click Download . You’ll get a text file with the HEX codes for that palette and for the text color that goes with it (#ffffff for white text and #000000 for black text).

Ready to give it a try? You’re just one click away from discovering a beautiful, accessible color palette:

2. Color palette library: Color Hunt

best color palette tools

Color Hunt’s simple and friendly interface sets the stage for just how easy the tool is to use. While it’s possible to create your own color palette to share with the world, the big draw of Color Hunt is that it provides a seemingly limitless supply of ready-made palettes.

Explore collections like neon, vintage, space, skin or wedding, or type in a color or keyword to see what pops up. Even if you don’t find four colors that are exactly what you want, this tool is endlessly inspirational.

Return to Best Color Palette Tools list

3. Color palette generator: Adobe Color

best color palette tools

Adobe Color is a bit more on the technical side than other tools on this list, but that also means it’ll give you a better chance of crafting the perfect color palette. This is a true color palette generator, and it’s backed up by color science.

That means you can choose five separate colors from the color wheel or select one and see how that can inform a monochromatic, analogous, triad or other types of color palette. Copy hex codes or RGB balance to add your new palette to My Brand Kit .

Once you’ve added the colors to your Brand Kit, simply apply them to any of your Venngage designs in one click:

Want to learn more about other color palette generators? Check out our list of the 13 best color palette generators .

4. Color palette creator: Paletton

best color palette tools

Like Adobe Color, Paletton is another color palette creator based on the principles of the color wheel. Set your base color and flip through the options to find shades that create balance and harmony. Or try your luck at a random color palette.

Paletton also lets users fine-tune the tool by changing the hue and distance, which helps create unique combinations of colors.

If you’ve decided on a palette, do you know how it’ll look different for someone who’s color blind? Learn how to make your design more accessible with these color blind friendly palettes .

5. Color palette from image: BrandFolder

best color palette tools

BrandFolder’s color palette extractor is excellent for generating palettes from uploaded images. If you have assets saved in DropBox, Box or Google Drive, you can easily share them, or you can choose to upload from your computer or other devices.

Crop just a portion of the image or use the entire thing to have the AI-powered system extract your color palette. We uploaded a beautiful tropical image and got a decidedly tropical color palette. Like any palette extractor, good results depend on having a good image to work with.

6. Color palette from link: Color Palette Generator

best color palette tools

Color Palette Generator is a link-based theme extractor. In addition to being generated solely from URLs, the color palettes offered include two options, one dull and one vibrant. Dull isn’t meant as an insult here, as some organizations require desaturated, calm tones—or in other words, muted colors .

We found an optimistic image of a person raising their arms against a sunset, and the palette generated was perfectly reflective of that tone with bright yellows and orange contrasting against dark red and black.

7. Brand color palette: BrandColors

best color palette tools

Take inspiration from the companies you admire or make sure you’re not picking colors that will get you in trouble with competitors by exploring BrandColors, the best color palette tool for researching existing brands.

For each brand, the site lists the hex codes so you can be sure you’re getting the precise colors, and the date of the most recent brand refresh is included. That helps you keep up with ever-changing corporate identities.

8. Color search: ColourLovers

best color palette tools

Search for color palettes, patterns and other visual inspiration on the ColourLovers design community. Millions of user-generated color palettes have been uploaded, and you can use the palette maker to create and share your own if you’re so inspired.

In addition to color palettes, ColourLovers also offers a color browser that lets you scroll through newly named shades the site’s users have added. (Just in case you were curious, scientists have determined that there are about 18 decillion unique colors in the world.)

9. Color palette maker: Colormind

best color palette tools

Colormind’s palette maker lets you add your own or have the system generate a five-color palette that lets you see how the palette would appear on a theoretical website. Move colors to the left or right within the palette to see how various combinations look.

When you’ve got some colors you like, lock them in and have the system generate new ones to fill the unfilled spots. You can also add specific color values if you already have approved colors for which you’re finding matches.

10. Color gradient generator: uiGradients

best color palette tools

Gradients can add complexity and dimension to your designs, and uiGradients is an excellent tool for exploring gradients and customizing them at your disposal.

Change the orientation of an existing palette to see how changing the angle creates a different appearance, and copy the hex codes to get the exact shades right.

11. Color palette contrast tester: ColorSafe

best color palette tools

Ensure your company’s design assets are accessible to all users by running your potential main color through ColorSafe’s contrast tester. The tool lets you see how well the text of varying colors would pop against your chosen background color.

This is particularly helpful if you’re considering using a color other than black for text, such as for banner ads or social media posts that are designed to be eye-catching. Be sure you don’t sacrifice readability for a cool color combination.

12. Complementary color generator: ColorHexa

best color palette tools

Take a deep dive into color science with ColorHexa, which lets you see a range of complementary and contrasting colors based on a primary shade. The simple interface allows you to focus on the colors and not any other fancy features.

Enter a color value or select one and see tons of options for shades that complement or contrast as well as slight variations on your main color. Copy the hex codes to your Venngage Brand Kit if you see one you really love.

13. Random color palette generator: Coolors

best color palette tools

We don’t normally recommend just throwing caution to the wind, but if you’re using Coolors, you’ll be in good hands. Generate a random palette from the thousands created by the site’s users, or explore what’s trending on the site.

If you’re not in the gambling mood, add a keyword like a style or color family to see palettes that fit the bill. Coolors also has a gradient generator, image palette extractor and contrast checker, making it a useful one-stop-shop.

14. Color palette extension: EyeDropper

best color palette tools

Chrome web browser users can find color inspiration everywhere they go online with the EyeDropper browser extension. Simply add the extension and identify individual colors as you move your mouse over them.

Build a palette by clicking on colors you like, and then copy their hex values to add to your designs and your Venngage Brand Kit.

15. Color scheme picker: Khroma

best color palette tools

Khroma is a cool tool that feeds your color preferences into an AI-powered engine and lets the system generate color combinations. But the best feature is the color scheme picker that pairs colors the system knows you like with ones that are complementary.

See what your chosen colors will look like with text on them, in poster version or as an image overlay. The site is still in beta, so it may change, but it’s great for making a tough task seem more fun.

16. Color shades generator: ColorDesigner

best color palette tools

Find shades of colors to perfectly round out your color palette with ColorDesigner. Scroll through as many as 80 shades and tints of your primary color to see the variety of similar tones that can be created.

ColorDesigner also lets you check out harmonious or contrasting shades so you can see how different colors play against each other.

17. Hex color generator: ColourCode

best color palette tools

ColourCode is basically one big color wheel. Put your pointer over any corner of the screen and see how the color changes as a result. With hex codes displayed at the bottom, ColourCode is an excellent way to see a full-screen representation of your selected color.

Lock in your color by clicking and then see a variety of palettes the system automatically generates based on that choice by digging into the options on the left side of the screen. Add new shades or remove ones you don’t need.

In summary: You can never be stuck for options with these color palette tools

Express your brand story through colors. Use these color palette tools to bring personality to your company’s mission. Once you have your slate of colors finalized, load them on your Venngage Brand Kit and apply them to your designs in as simple as a few clicks.

Upgrade to a Business account to enjoy one-click branding for any designs you create with Venngage as well as other Business exclusive features.

With a free account, you can test and see how easy it is to have your brand colors and logos extracted from your website and automatically loaded to My Brand Kit:

Once your brand colors and logos are loaded to your account, simply apply them while you’re designing for a consistent branding experience!

corporate presentation color palette

By Matt Moran January 3, 2024

22 Best PowerPoint Color Schemes to Make Your Presentation Stand Out in 2024

There’s nothing worse than an amateur PowerPoint presentation. If you’re going into a business meeting or sales pitch, your presentation slides should look as professional as you do. That’s why choosing the right color scheme is so important.

In this post, we’ll be sharing a roundup of 22 of the best PowerPoint color schemes you can use to make your presentation look the part. 

All the color schemes on this list have been incorporated into templates created by professional designers, so they’re super-stylish and guaranteed to make your slides stand out.

Whether you’re an educator looking for a color scheme that will keep your students engaged, or a business professional who wants to make an impact in your next meeting, you’re sure to find something suitable below.

Tips for Choosing the Best PowerPoint Color Schemes

Before we jump into the roundup, let’s talk about how to choose the right color scheme for your needs. Here are a few things to bear in mind when you’re comparing your options.

1. Use High Contrast Colors

When it comes to color, contrast is the number one most important consideration. Text, icons, and other important graphics on your slides need to be highly readable, so you need to make sure to use high contrast colors for these elements. 

In other words, use a color with a significantly different tone/brightness from your background. Certain colors are inherently lighter/darker than others. For example, blue is much darker than yellow. As such, these colors tend to pair well together.

I’d also recommend never combining warm and cold colors, like bright red on bright blue or vice versa. This is because human eyes have trouble distinguishing interactions between the different wavelengths, which causes eye fatigue.

2. Consider Color Associations (Psychology)

People have certain subconscious associations with different colors. For example, people associate blue with trust, calmness, and reliability, which makes it a safe choice for business presentations. 

Green is associated with nature, peace, and organic products, which might make it a good choice if you’re working on a sales pitch for an eco-friendly product. 

Black evokes sophistication, seriousness, evil, and mystery, so it can work just as well for spooky Halloween lesson PowerPoints as for high-end fashion brand presentations.

Try to choose a color scheme that fits the kind of associations you want to make. If you’re working on a brand PowerPoint presentation, a safe bet is to stick with your brand colors.

3. Always Use Gradients

In nature, colors rarely appear in solid blocks – they transition gradually from one hue to the next and blend into each other.  

Because we’re used to seeing colors naturally act this way, you should try to do the same in your PowerPoint presentations by blending colors into each other using gradients. Blocks of solid color can look amateurish. 

The good news is that all the templates on this list are designed by professionals who understand this and therefore use natural color gradients to create a professional look.

4. Choose the Right Color Scheme for Your Screen Type

Finally, don’t forget to consider the screen you plan on showcasing your PowerPoint presentation on. Darker color schemes will look good on close-up screens like tablets and desktops. However, lighter colors work better for projections as they tend to be more readable. 

In particular, never use red text if you’re projecting your presentation onto an external screen, as if any kind of unwanted ambient light/glare hits the screen, the color will wash out. In fact, it’s best to avoid any brightly colored text if you’re using a projector.

22 Best PowerPoint Color Schemes

Alright, let’s jump into the list. Below, we’ve listed our top 22 favorite PowerPoint templates with awesome color schemes.

1. Shades of Grey and Yellow – Our Top Pick

best PowerPoint color scheme

If you’re looking for a darker color scheme to use for a business presentation, you can’t go wrong with the Hornette template. Darker shades of grey and black strike a serious tone that befits a corporate environment, which is offset by bold yellow highlights. 

We like how the high contrast between the darker shades and the bold yellow can be used to direct the readers’ gaze to the most important elements on the page and make key messages stand out. 

The template itself includes 50 slides, including a gallery and portfolio slide, and features creative layouts and useful graphics. All graphics can be resized and edited.

2. Teal and White

second best powerpoint color scheme

Teal is a color that blends blue’s dependability with green’s optimism and healing properties. The result is a calming, balanced color that’s packed with personality. 

This multipurpose PowerPoint template uses teal alongside plenty of whitespaces and is perfect for business and personal presentations. All elements are fully editable, and if teal and white isn’t your style, you can pick another of the 5 included premade color schemes included. 

3. Shades of Black

black powerpoint color scheme

Dark themes are very on-trend right now. If you want to add a touch of sophistication to your presentation or strike a serious tone, you can’t go wrong with this Halbert PowerPoint template. 

The all-black color scheme looks slick and elegant, and the white text is highly readable. This template works best when you don’t have to worry about room lighting, and might be a good fit for fashion presentations.

4. Color Fun

multi-colored powerpoint template

If you want something a little more upbeat, try this Color Fun PowerPoint template. It uses a wide color palette, which can help provide enough variety to better organize the different sections and elements on your slides. 

It’s bright, upbeat, and sets a positive tone – without being too overwhelming. The designer has toned down the colors just enough that they’re not distracting and won’t cause eye fatigue.

5. Monochromatic Blue

blue powerpoint color scheme

This Tortoise PPT template uses a mix of light and darker blues to create a stylish, professional look. The download includes 150 slides in total, split into 5 colors (30 slides per variation). All graphics included are fully editable and resizable in PowerPoint. 

6. Minimalist Light Colors

minimalist powerpoint color scheme

Bold and bright colors can work well but sometimes, it’s best to keep things simple. This clean and modern PowerPoint presentation follows the principle of minimalism, with very light shades like beige and pale green. It comes in a 1920x1080p format and includes a bunch of awesome icons and graphic elements that are fully vector editable.

7. Orange Burst

best orange powerpoint color scheme

Orange is the most vibrant color in the color spectrum. It’s full of energy and life, so it’s perfect when you want to really get your audience excited about the contents of your presentation. This PowerPoint template from aqrstudio uses orange gradients alongside circular icons and graphics.

8. Yellows and Whites

corporate presentation color palette

If you’re looking for a yellow template, check out Soaring by Jumsoft. It features an energetic, professional design and includes 20 master slides in the standard 4:3 side, as well as charts, diagrams, tables, and other awesome visual elements. You can choose the layout that’s most suitable for your content and customize more or less everything in MS PowerPoint.

corporate presentation color palette

Pastels are the color trend of the year. These lighter, softer shades of colors have been embraced by younger generations like Millennials and Gen Z and have rapidly become associated with self-care for their ‘calming effect’. If you want to incorporate them into your PowerPoint color scheme, check out this pastel template by UnicodeID.

10. Organic Greens

green powerpoint color scheme

Working on a food-related presentation for a culinary business? Or perhaps you’re putting together a pitch deck on an environmental topic? Either way, this organic green PowerPoint template has the perfect color scheme for you. It’s ideal for health and nature-related slides.

11. Bold Red and Black

corporate presentation color palette

The NOVA PowerPoint template by Artmonk uses a stunning red-on-black color scheme. It’s a bold color combination that packs a punch, so it’s great for presentations in which you’re trying to break the mold and make a statement. It’ll look great on screens but might not show up well on projector displays due to the dark background.

12. Bright Multicolor

corporate presentation color palette

Here’s another awesome multi-colored palette that’s upbeat and fun. Wide color palettes like this are great for large slide decks as they give you a lot of options to choose from. I can see this one working really well for creative agencies and personal portfolios. 

13. Lime and Dark Blue

corporate presentation color palette

Blue and yellow is a classic combination. This lime and dark blue template offers a new twist on that classic combo to make it a little more exciting. If you already use dark blue as part of your brand color palette, this is a great template to use.

14. Pretty Pink

corporate presentation color palette

The Pretty Pink color scheme is perfect for creating feminine and youthful PowerPoint presentations. This would be perfect for female-oriented business products, or presentations about beauty, pop culture, and more.

corporate presentation color palette

Teal is the perfect color scheme for exuding wealth and intelligence. In color psychology, green connotes wealth and money, whilst blue evokes intelligence. Teal is the perfect blend of the two colors, which makes it a great choice for financial presentations and documentation.

16. Dark with Splashes of Color

corporate presentation color palette

If you want a luxurious and ultra-modern color scheme, Black with splashes of color is just the ticket. The black creates a sleek and professional feel, whilst the bold and colorful highlights make the key information in your presentation pop.  

corporate presentation color palette

Coral is a bold and vivid color scheme perfect for making an impact on your presentations. This PowerPoint template utilizes coral as the background of each slide which helps the text and other visuals to really stand out.

18. Classic Blue and White

corporate presentation color palette

If you’re looking for a clean, modern, and professional color scheme for your PowerPoint presentations, you can’t go wrong with classic blue. The color scheme evokes professionalism and technological prowess and is perfect for tech businesses and startups. The Contact PowerPoint from Envato Elements is a great example of how this color scheme can be used.

19. Pinks and Purples

corporate presentation color palette

Pinks and Purples is a vibrant and feminine color scheme that would work perfectly for beauty brands and retail stores. The colors are bold and inviting and have a luxurious feel. This Beauty Care template from Envato Elements utilizes this color scheme as well as unique shapes to make for a visually interesting presentation.

20. Winter Watercolors

corporate presentation color palette

Winter Watercolors is a great color scheme for festive presentations. The muted, blue, and green cold tones are easy on the eye and evoke a homily feeling. This would be perfect for creating slideshows for Christmas parties or other winter-themed events.

21. Coral Highlights

corporate presentation color palette

Unlike the last coral color scheme we looked at, which used a coral background with white text, this template uses mostly white slide backgrounds. Coral is used much more sparingly to highlight key elements on the slide. This gives the PowerPoint a more relaxed and feminine touch.

22. Primary Colors

corporate presentation color palette

This Primary Colors color scheme is perfect for adding a vibrant touch to your presentations. This color scheme is a modern take on the classic colors of red, yellow and blue, and would be perfect for creating fun and engaging business presentations.

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9 Beautiful Color Palettes for Designing Powerful PowerPoint Slides

9 Beautiful Color Palettes for Designing Powerful PowerPoint Slides

Anuj Malhotra

author-user

Color is fascinating. It is stimulating. It is like the universe itself- Infinite.

No matter how much you read on colors and their meanings, color theories, color wheel and types of color schemes , importance of color in design and what not, it still appears fresh and enlightening. Such is the power of colors- it makes you hungry for more knowledge, more thinking, more feeling and literally more hungry if you use warm colors like the exciting yellow and orange at an eating place. Even more romantic: just recall the abundance of colors and the romantic energy they evoked in La La Land!

La La Land was also a land of colors

Source- YouTube

So when we say, “Color plays an important role in design”, it is actually an understatement. It plays a huge role. It evokes a range of emotions, helps our eye navigate smoothly across the design, and sets the tone for the overall message you want to convey.

Unfortunately, as much as colors and their combinations are put to a wonderful use in web design and graphic design, they are grossly neglected in the presentation business. Half of the presentations are still reminiscent of stone age- dot points and essays thrown on white slide. The other half uses the safe blue (nothing wrong in that as blue represents professionalism) but all the time blue, seriously? Audience begins to feel blue.

Feeling blue

P.S. Did you know Blue is the world’s favorite color ! It is! But I can place a bet of million dollars (not that I have it) that it is not the above blue. This is PowerPoint’s default color when you insert a shape or SmartArt.

It’s time to get creative while using colors in presentation slides! Forget about your brand colors if they are not exciting. Change them too. We desperately need to use this powerful design element and nonverbal communication tool to bring our presentations to life! But how?

We have done the hard work and found 9 awesome color palettes that would work wonders for presentations. Many are a beautiful combination of warm and cool colors (warm colors being red, yellow and orange that seem to approach us while cool colors being violet, blue and green that appear to recede from us). Also sharing the inspiration behind these color palettes. Let’s devour them one by one:

Also Read : A Super-Fast Guide to Business Plan Templates

9 Creative Color Combinations You Can Steal for Your Slides

Color palette #1- powerfully memorable (red and grey).

This color palette comprises basically 2 colors- red and grey and shades of them. This high contrast color scheme is applicable to all types of presentations, especially where you need to pitch your products or services. Red adds energy to the content and the slide, while grey grounds the slide, makes it look professional and lets red be the centre of attraction.

Red is also a great color for a brand since it signifies warmth, confidence and energy. Being such a memorable, emotionally intense color and having high visibility, it boosts brand recognition, and hence, is an integral part of bold color palettes. Here’s the color palette for you:

Color Palette 1- Red and Grey

Download this Color Palette

We have also provided the darker variations of each color (called as Shades in color terminology) and lighter versions (called tint) in case you need to highlight or tone down a certain color based on your requirements and company branding.

P.S. To use such color palettes, simply save them and use the Eyedropper tool from the Color menu in PowerPoint:

Use the Eyedropper tool to extract colors

If you want the exact color code in case you are using an older version of PowerPoint, you’ll have to manually enter the RGB color values for each hue. Simply click the More Colors… option given above the Eyedropper option and manually enter these values:

  • Color 1- Red (Red- 224, Green- 69, Blue- 86)
  • Color 2- Dark Red (Red- 43, Green- 21, Blue- 21)
  • Color 3- Grey (Red- 242, Green- 242, Blue- 242)
  • Color 4- Dark Grey (Red- 127, Green- 127, Blue- 127)

Inspiration Behind this Color Palette:

DDB Canada created a heartfelt campaign for The Historica Dominion Institute and in support of The Memory Project to pay tribute to its soldiers on 11/11/11. The sombre grey and lots of white space evokes the vacuum caused by the absence of those soldiers. The use of a single bright color- red- creates a dramatic effect and evokes awe in the viewers. Here’s the brilliant print ad:

DDB Canada print ad for The Memory Project

Source- bestadsontv.com- The Historica-Dominion Institute: Remember 11/11/11

Do not draw the meaning that this combination is for special occasions. Every presentation is special for you. You want your message to be remembered. So use light grey as background and red in the foreground to highlight the most important phrase, icon..basically the core of that slide. Here’s a real estate PPT slide that applies such color palettes beautifully:

High contrast color scheme with red adding energy and grey giving the slide a professional touch

Also notice how dark grey has been used for text instead of the standard black. It creates a harmonious look and feel, and the slide overall looks creative and professional at the same time.

Give a Red-Carpet Look with this Color Scheme:

When following color palettes, you can switch the background and foreground colors- red as background and white or light grey as foreground. That will give a red-carpet look to your presentation:

Red symbolises warmth, energy, power, determination and courage

Presentation Rule To Remember: Have High Contrast for Easy Readability

By and large, this rule will save you from making color disasters:

  • Light Background Colors- Dark Foreground
  • Dark Background Colors- Light Foreground

There was another color in the color scheme- dark red, almost resembling brown which is a very masculine color. You can use that too where you need to use color other than red; as we did in the slide below:

Brown is a masculine color and also symbolises stability

Alternatively, we could replace the serious dark red with the happy bright red in the above slide and use a shade of grey for the remaining 28% as we do not want to highlight that portion. We want to highlight 82% and since red is a perfect accent color (accent colors are colors used for emphasis); let’s use the same:

Red is an accent color perfect for emphasis

Which slide would perform better? Tell us later when you are done with this article; let’s move on to our second color palette:

Color Palette #2- Vibrant and Young (Plum, Orange, Teal & Grey)

Why do presentations have to look “old”? Why have they become synonymous with draining life out of audience? Too much text. Check. Bad design and layout. Check. Devoid of color or dull colors. Check, check. Well, for those who cannot chop off content due to some reason and have limited design and layout knowledge, we published an article on 15 Ways To Turn A Very Text-Heavy, Bullet-Ridden Slide Into Amazing! For the last problem i.e. dull colors, we are publishing this article. This color scheme (comprising plum, orange, teal and grey) screams young and is in no way less professional than any other color scheme:

Color Palette 2- Plum, Orange and Teal

Grab this Color Palette

Color codes for the hues:

  • Color 1- Plum (Red- 184, Green- 13, Blue- 72)
  • Color 2- Orange (Red- 242, Green- 151, Blue- 36)
  • Color 3- Dark Teal (Red- 43, Green- 106, Blue- 108)
  • Color 4- Dark Grey (Red- 64, Green- 64, Blue- 64)

The beauty herself and icon of the young generation- Emma Watson- stuns in a color-oozing ad by Lancôme, owned by L'oreal. She is the brand ambassador of Lancôme and her vibrance is matched by the beautiful spring colors in the ad below which you would have surely looked even before reading all this text.

Emma Watson is the brand amabassador for Lancome and features in this vibrant ad

Courtesy: Lancôme

Warm orange, seductive plum, innocent pink, mysterious dark teal- the above ad has all the face-turning colors. Doesn’t look relevant to presentations? That’s what I thought too before I extracted the colors and applied it to my slides. Boy, they look so vibrant!

Plum and orange add youthful energy while grey neutralises it making the slide look creative and professional

The dark grey adds a professional touch while the plum and orange colors inject interest into the slide. Plum, very similar to purple, is a rich color that is associated with royalty and romance. Orange is the color of joy and creativity while Teal is the color of sophistication, confidence and serenity. If you feel combining these colors is creating a color riot, just choose any 2 contrasting colors from this palette and make your slides rock like these:

Orange signifies creativity while Teal signifies trustworthiness- a good combination for a presentation slide

Color plays a very important role of grouping elements here. The reader can easily read the content alternatively as the process goes, or read the dark teal group and orange group separately. A picture will form in his head and if asked to recall the process later, he will remember the color blocks and quickly recall the content too.

The color palettes you choose depend on your preferences totally. That said, try using the brightest color sparingly or else it would overwhelm the audience and overpower everything. In the slide below, we reserved the plum color for the title alone:

HR Metrics slide looks attention-grabbing with use of bright colors

Have you ever seen any Human Resource presentation so vibrant before? I never had. Let’s move to color palette 3:

Color Palette #3- Retro Rocks (Dark Blue, Tan & Green)

As conflicting as it may sound, your presentations can look old but it has to be stylishly old! Yes, I mean retro. Who doesn’t like the retro look and feel whether it is fashion, art or presentations for that matter. Here’s a color palette (comprising dark blue, tan and green colors) to give that retro vibe to your presentations!

Color Palette 3- Dark blue, Tan and Green

Download this Color Scheme

Here’s the color code for each hue:

  • Color 1- Dark Blue (Red- 4, Green- 37, Blue- 58)
  • Color 2- Tan (Red- 225, Green- 221, Blue- 191)
  • Color 3- Green (Red- 76, Green- 131, Blue- 122)

“Home is wherever you park.” A beautiful vintage poster I came across on the web immediately caught my attention thanks to its classic and nostalgic color scheme.

Retro poster

It’s dreamy quality comes from the dark blue sky, the green ground and the moon and the stars. The best color palettes mirror real life- they are relatable and thus more “human”. Since Dark Blue signifies power and knowledge, it is a perfect color for corporate presentations. Let’s apply it to our slides and see how it looks:

Creativity versus innovation- dark colors add seriousness to the overall look and feel

The slide looks a poster, doesn’t it! What better do you want. Each PowerPoint slide should be worthy of sharing on social media networks like Facebook, Twitter, Pinterest and LinkedIn. Since the look is so classic, your presentations also get the timeless look and feel. Here’s another presentation slide that is so poster-ish and larger than life:

5 Traits Must for a Winner- Dark blue signifies power and knowledge

Color Palette #4- Dominating Duo (Teal & Red)

This brings two of my favorite design colors together- Teal and Red. Color experts, interior designers and graphic designers can’t get enough of Teal. It is trendy and unique- neither blue nor green. It appears as if it has been discovered only recently, especially where presentations are concerned. I see Teal dominating infographics but can’t recall even one in presentations!  

Teal, as we said before, signifies trustworthiness, serenity and reliability. Complementing it and conflicting it is the energetic and sexy red. Use the lighter version of Teal which is Aqua as your slide background and you have a soothing, calm effect while red grabs the audience eyeballs.

Color Palette 4- Teal and Red

Use the Eyedropper tool to extract these colors or apply the following color code:

  • Color 1- Aqua (Red- 131, Green- 211, Blue- 212)
  • Color 2- Dark Teal (Red- 45, Green- 129, Blue- 131)
  • Color 3- Dark Red (Red- 145, Green- 12, Blue- 7)
  • Color 4- Orange (Red- 244, Green- 129, Blue- 83)

A movie poster. Didn’t know my search for comedy movies would land me to the colorful and lively movie poster of Nacho Libre . The red flowing cape is understood and nothing out of the box but the hero’s teal tights surely caught my attention. Red looks all the more ravishing thanks to the ample teal in the background. Have you watched this movie? If you judge a book by its cover and correspondingly a movie by its poster, then the movie surely appears interesting.

Movie Poster of Nacho Libre

Well, presentation mostly is not a comedy affair or a showbiz. But like any other visual communication, it has to attract audience attention and sustain it. Let’s replicate this color combination in our presentation slides and see how it looks:

The Art of Storytelling gets the mystery quality with dark red

The font is awesome but even an ordinary italic font in bold red could hardly go unnoticed. The darker shades of teal and red add mystery to the look and feel making one curious to see what comes next. This scheme is great for your Title slide and Section Header slides.

If you are using images in your text slides like in the one below, you can use just one color since the image already contains its own colors and adding teal and red would make the slide look busy. So you can use shades of teal and create a beautiful slide like the one below:

7 Elements of Digital Storytelling- Earthy rusty look to slide with brown and green colors

Color Palette #5- Authoritative Punch (Dark Green & Tan)

It’s said that age also influences your color preferences. Probably, the audience of your presentation is not the millennials but the investors and C-suite executives. You do not want to risk using orange and reds and appear non-serious. You want to look dead-serious and super-professional. Blue is a safe choice as I said. However, color palettes like this comprising 2 colors- Tan and Dark Green- are a better alternative and makes your slides look different from others:

Color Palette 5- Dark Green and Tan

Use this Color Palette Template

  • Color 1- Dark Green (Red- 42, Green- 50, Blue- 46)
  • Color 2- Tan (Red- 216, Green- 203, Blue- 187)
  • Color 3- Blue-Gray (Red- 33, Green- 36, Blue- 39)
  • Color 4- Brown (Red- 141, Green- 128, Blue- 111)

We have all searched for breathtaking wallpapers for our laptops and phones. What makes them breathtaking? Amazing landscape and colors. Here’s one such wallpaper I found on Pixabay. It is magical and mysterious. The forest dark green evokes awe, especially when it is surrounded by plenty of white space and light colors.

Forests and clouds- what mystery lurks behind!

Let’s apply this color scheme to a serious presentation topic such as Customer Relationship Management:

Customer Relationship Management Process uses sober colors

Since dark green is an established army color as it camouflages with surroundings, you can leverage this association to your advantage. Use shades of green and tan in the slides that follow and give an authoritative look and feel to your presentation:

Stages of CRM with 3 alternating colors

Color Palette #6- Crystal Clear (Turquoise, Teal & Blue)

If you have been using sky blue in your presentations, you can continue doing that. It is a refreshing and calming color that instantly brings to mind images of sky and sea. Also want to add a touch of sophistication to your presentations? Choose the Turquoise color instead. It is a combination of pale blue and green and brings to mind the turquoise gemstone.

Like blue, it is also refreshing and calming and symbolizes depth, stability and wisdom. More importantly, it’s crystal clarity signifies open communication, healing and emotional stability. A shade of turquoise is Teal that we used a little while back along with red. A lighter version of turquoise is aqua which when contrasted with white looks all the more pure and relaxing.

Color palettes like this one however puts turquoise against its darker shades like dark blue, teal and green to add authority, wisdom and sophistication to your presentation.

Color Palette 6- Turquoise, Teal and Dark Blue

Grab this Beautiful Color Scheme

  • Color 1- Turquoise (Red- 39, Green- 195, Blue- 243)
  • Color 2- Dark Teal (Red- 12, Green- 113, Blue- 133)
  • Color 3- Dark Teal (Red- 5, Green- 112, Blue- 145)
  • Color 4- Dark Blue (Red- 3, Green- 52, Blue- 83)
  • Color 4- Black (Red- 0, Green- 0, Blue- 0)

One can watch marine life for ages. The colorful beings inhabiting the crystal clear waters are a treat to watch. So, when I stumbled upon this BBC One documentary on tiny Japanese fish “pufferfish” designing a sculpture on the seabed, I was awestruck. It proved useful for my color palettes inspiration too. Here’s the cute fish:

BBC One Documents Japanese Fish called Pufferfish

Source- Youtube (BBC One Documentary)

Imagine this is as the background for your presentation- Lovely! The fish’s piercing black eye, dark blue shadow, the specks of green on its tail and skin wonderfully complement to create this natural color scheme. Let’s steal it for our PowerPoint presentation:

How to Grow Your Business- Presentation slide combines power of colors and typography

White looks the perfect contrasting color for blue. But the Teal color lends more power to the word “grow”. Of course, the typography also plays its part in reinforcing the message. By the way, if you want to add typography to your skill arsenal, do check out these 11 Typography Tweaks And Text Effects To Spice Up Your Presentation Content .

There is a lot of blue in this color palette but it won’t make anyone feel the blues. Take a look at this business slide to adapt to the right color palettes:

3 Ways to Grow Your Business with serene background and powerful foreground colors

Color Palette #7- It’s American-ish (Red & Blue)

Fourth of July is around the corner. So why not use a color palette inspired by it.

There’s a reason America adopted red and blue along with white for its national flag. Red symbolizes courage and sacrifice, blue symbolizes vigilance and justice while white represented innocence and purity. The beloved American superheroes wear their patriotic colors with pride. See Spiderman's suit- red and blue. What about Superman and WonderWoman! Their traditional outfits too had dominantly red and blue combination.

That does not mean you have to be an American to use the color palette that we are sharing. We are using a totally different variation of red and blue. So use the following color palette without any hesitation:

Color Palette 7- Rose and Blue

Download this Dynamic Color Palette

RGB values for each hue:

  • Color 1- Rose (Red- 255, Green- 86, Blue- 87)
  • Color 2- Dark Teal (Red- 55, Green- 108, Blue- 138)
  • Color 3- Light Orange (Red- 242, Green- 217, Blue- 187)
  • Color 4- Blue-Grey (Red- 99, Green- 143, Blue- 169)

Never knew surfing on Facebook during office hours could also be productive. A video on my timeline “7 Signs You Are Perfect For Each Other” by FilterCopy got me glued with its beautiful color scheme.

Video cover

Let’s apply this dynamic color scheme to our slides. Here is a slide which looks bold and powerful. There is a beautiful balance of masculinity and femininity too with dark blue and soft red.

What's Your Superpower- Dark blue is the color of power and perfect for a powerful presentation

White is a perfect contrasting color for easy readability, whether you take red and white combination or blue and white. Blue on red doesn’t look bad either. It scores a little less on readability as compared to white but if font size is not too small, you can carry off red and blue together with style like in the slide below:

Super Qualities Entrepreneurs Need

Color Palette #8- Opposite Attraction (Blue & Yellow)

Opposites attract. So let’s take 2 opposite color forces- one that is attention-grabbing and one that is conservative. One that represents summer and the other winter. Yellow and blue. A warm and cool color in one single slide gives you the perfect balance- the youthful energy and the professional touch.

Color Palette 8- Blue and Yellow

Use this Color Palette

Color 1- Dark Blue (Red- 2, Green- 81, Blue- 150)

Color 2- Orange/Mustard (Red- 253, Green- 179, Blue- 56)

Inspiration Behind This Color Palette:

A newsletter from an online shopping portal in my inbox coaxing me to shop for Father’s Day definitely convinced me (to steal the color palette for this article). It was perfect for the occasion as blue is considered the color of men and yellow calls for celebration.

Promotional ad of an online shopping portal

So, if you love using blue for your presentations, please do. But try yellow or mustard this time as in the color palette and breathe life into your corporate presentations! Yellow is also the color of innovation; so we felt the color palette was perfect for this slide:

Use colors to show your innovation in presentation slide designing

The yellow used here is not the bright yellow or the bright orange that professionals detest using. It is soft orange or mustard that does not look childish from any angle. Use shades of blue and yellow to avoid making the slides look too colorful. Notice how dark blue has been used for human face instead of a new color:

Blue is a cool color that calms while yellow is a warm color that excites

Color Palette 9- Down to Earth vs. Royal (Brown & Gold vs. Dark Purple)

How about using earthy colors for our presentation that gives an impression we are grounded in our roots! Earth tone color schemes include combination of browns and tans. The soil, clay, dirt and rocks give us neutral colors that can be used to give a down-to-earth look to our presentation. Here’s such a scheme that contains all the neutral colors except one- dark purple that is a color of royalty:

Color Palette 9- Gold, Brown and Purple

Grab this Color Scheme

According to your choice of color palettes, here are the values to get the exact hue:

  • Color 1- Gold (Red- 254, Green- 174, Blue- 2)
  • Color 2- Brown (Red- 110, Green- 54, Blue- 42)
  • Color 3- Light Yellow (Red- 241, Green- 226, Blue- 160)
  • Color 4- Dark Purple (Red- 32, Green- 12, Blue- 37)

An image of a yellow excavator on a construction site on Pixabay had all the feel-good earthy colors. You could also extract the sky blue color from this image although it is mostly covered by yellowish clouds. Wonder where we got the purple from? See the excavator’s shadow and the front portion where vehicle number is displayed:

Image of Bulldozer on a construction site

Source: Pixabay

Let’s take the first 2 colors from such color palettes and apply this to a presentation slide- golden background and brown foreground. The gold color adds spark and prestige to the slide while the masculine brown gives power to the content:

Gold and Brown gives the slide an earthy look

Now, let’s apply the last 2 colors from this palette- pale yellow and dark purple. It’s a high contrast scheme and gives a royal look and feel to the slide. Let’s use the pale yellow as the background on the same slide and replace brown with purple. Which looks better?

Yellow and Purple also are a high contrast color scheme

Want to make your presentation look more royal and sophisticated? Use purple as the presentation background and use the soft yellow for your content, shapes and icons:

Business Mission Vision Values of an upscale company

That’s all we had to share on color palettes with you for today. As we said in the beginning, color combinations can be infinite. Hope you exploit the power and psychology of color palettes to inject vitality into your PowerPoint presentations and other designs!

And hey, which color palette(s) did you like the most? Please give us your valuable feedback in the comments below. And if you found the article useful, spread the word. Here’s a pre-populated tweet to get you started:

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How to Choose the Best Colors for Your Presentations

How to Choose the Best Colors for Your Presentations | Quick Tips & Tutorial for your presentations

Choosing colors for your slides is one of the most crucial decisions to make even before starting to work on your Google Slides or PowerPoint presentation. Basically, colors can help you communicate your message more effectively, and they can evoke many different feelings or emotions on your audience. Keep reading to find out how to choose the best colors for your presentation.

Color Psychology

Color temperature, neutral colors, some tips on how to combine colors for your presentation.

It is quite important to know how your audience perceives colors and how these are related to the topic you are talking about. For example, red can convey a sense of danger, but also love, depending on the context. These are some common connotations that colors have on humans:

  • Red : Evokes passion and strength. It’s an energetic and intense color that represents power and determination. It’s usually present on brands related to beverages, gaming and the automotive industry.
  • Blue : Conveys a sense of security, confidence, responsibility and calmness. It is the most representative color in the healthcare and finance industries.
  • Yellow : This is the color of light. It is a stimulating color that conveys energy, awakes awareness and inspires creativity. You will surely find yellow in the food industry.
  • Green : Undeniably, the color of nature, life and peace. This color conveys a sense of growth, balance and stability like no other. It is quite popular among big companies, especially in the energy and tech industries.
  • White : It is considered the color of purity and innocence. When it comes to evoking simplicity, optimism and integrity, white is second to none. You will find it for sure in the healthcare industry, and it is making its way in the fashion industry too.
  • Black : Even though black is associated with seriousness, it can also convey elegance and courage. Fashion brands and luxury products make good use this color.

Take note of these hints and try to choose the color that best suits your message. For example, in this template we used bright and vibrant colors, since it is an education-themed presentation intended for a very young audience:

A presentation with bright colors

Click here to download this template

Colors can be grouped based on their temperature , which can be determined by comparing any given color in the visible spectrum with the light that a black body would emit when heated at a specified temperature. So, according to their temperature, there are two groups of colors: 

  • Warm colors: These range from red and orange to yellow. If you click on the footer below, you will be able to download one of our templates containing a palette full of warm colors:

A presentation with warm colors

  • Cool colors: These range from green and blue to violet. Again, click on the footer below to download a template that contains cool colors:

A presentation with cool colors

Mainly, warm colors convey energy and optimism—it is like giving a warm reception to your audience. On the other hand, cool colors are associated with serenity and confidence, just what you need to have a peaceful time.

White, black and all shades of gray are not considered neither warm nor cool. In fact, we could say colors such as creme, beige, brown and others with a high amount of gray are also neutral.  These colors do not influence others and can actually be combined with almost any color. As for their meaning, elegance and solemnity are pretty much guaranteed, as well as harmony.  When combining neutral colors, oftentimes a bright color is used as a contrast to highlight certain elements and bring them to the front. Click on the footer below to see an example of a presentation with neutral colors: 

A presentation with neutral colors

To achieve a nice color harmony and make the most of it, it is best if you take into account the color wheel, as well as the concepts of hue, saturation and brightness. 

  • Hue is basically what differentiates a color from any other. Thanks to the hue, you can visually tell apart red from blue, for example.
  • Brightness defines how light or dark a hue is, and measures its capacity to reflect white light.
  • Saturation refers to how pure a hue is. A saturated color appears more vivid, whereas a desaturated color looks duller.

Color wheel

With this information, you can make several different combinations: 

  • Monochromatic Color Scheme: These contain different shades of a single color. Click on the footer to see one of our monochromatic templates based on red.

A presentation with a monochromatic color scheme

  • Complementary Color Scheme: These are composed of a pair of opposing colors on the color wheel. If you click on the footer below, you will be able to download a presentation template with this scheme.

A presentation with a complementary color scheme

Analogous Color Scheme: This scheme includes colors that are adjacent to each other on the color wheel. Click on the footer to see an example of this scheme applied to a presentation: 

A presentation with an analogous color scheme

Triadic Color Scheme: This uses three colors equally spaced on the color wheel. Click on the footer to download a presentation that makes use of the triadic color scheme.

A presentation with a triadic color scheme

In order to get the best combination, you will need to consider how many colors you will use in each slide and how you will manage the contrast between them. These should also be suitable for your intended message or your brand.   Finally, try not to overuse very intense colors—use them only for emphasis. Keep everything consistent by applying the same color to each instance of an element within your presentation (for example, use the same color in all the titles). Include illustrations or pictures that work well with the chosen palette. If you need to apply filters to the pictures, you can refer to our “ How to Apply Filters to the Pictures in Google Slides ” tutorial, or its PowerPoint equivalent. Some of our templates include color variants, making it so much easier for you to adapt them to your topic and/or brand. Just click one of the options that you will find below “Themes” on the right side of the screen. 

Selecting color variants in Slidesgo

Selecting color variants

corporate presentation color palette

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Color Palette Generator

Find a color scheme that creates a visual impact and sets the right tone for your brand

What is a color palette?

A color palette is a collection of colors chosen to create a specific aesthetic and emotional impact in design. It can include various combinations like complementary, analogous, triadic, or monochromatic schemes, each offering a unique visual experience. These palettes are essential in conveying themes, moods, and brand identities.

What is a color palette generator?

A color palette generator is a digital tool designed to help create a cohesive set of colors for use in various designs. In branding , this tool is particularly valuable as it helps in defining a color scheme that embodies a brand's identity. The primary function of a color palette generator is to assist brands in selecting colors that not only represent their values and message, but also ensures consistency and appeal across different mediums such as websites, logos, business cards, and social media platforms

Primary colors from HubSpot's Color Palette Generator

Set the tone for your brand

Colors can evoke specific feelings and associations in a consumer’s mind. By carefully selecting the perfect set of colors for your brand, you can create a sense of excitement and innovation or trust and dependability.

With our  free color palette generator , you can browse thousands of color palette recommendations to get inspiration for your brand.

Logo Creator from HubSpots Brand Kit Generator

Benefits of using a color palette generator

Using a color palette generator can significantly enhance your brand's visual identity and overall impact. This tool not only streamlines the design process but also ensures that your brand communicates its message effectively through color.  Here are some detailed benefits of using a color palette generator:

Brand Consistency Across Materials: A color palette generator ensures uniformity in your brand's visual presentation. By providing a consistent color scheme across all brand materials, from your website to your marketing collateral, it plays a pivotal role in building strong brand recognition. This consistency helps in creating a cohesive brand image that is easily identifiable by your audience. Establishing Emotional Connections: Colors have the power to evoke emotions and set the tone for your brand's communication. The right choice of colors can create a strong emotional connection with your audience, influencing their perception and attitude towards your brand. A color palette generator helps in selecting color schemes that resonate with your brand's values and the emotions you want to evoke, ensuring a deeper engagement with your audience. Enhancing Professionalism in Brand Materials: A well-chosen color palette contributes significantly to the professional appearance of your brand materials. It adds an element of sophistication and thoughtfulness to your designs, which can elevate the appearance of your brand. The color palette generator aids in selecting harmonious and aesthetically pleasing color combinations that help reflect the quality and professionalism of your brand. Streamlining the Color Selection Process: Choosing the right colors for your brand can be a complex and time-consuming process. A color palette generator simplifies this by offering a streamlined, efficient approach to selecting and applying a cohesive color scheme. This not only saves time but also reduces the effort involved in trial-and-error, allowing you to focus more on other aspects of your branding strategy.

Create a custom color palette for your brand

  • Pick your company’s main color in the color palette maker Select your brand’s primary color. It'll be the color representing your brand the most and the foundation for the rest of your color scheme.
  • Choose your complementary colors After you’ve chosen a primary color, our color picker automatically suggests three complementary colors for your brand. You can continue generating different color combinations until you have a scheme that creates the visual effect you want. Choosing different shades of the same color creates a calm and harmonious feeling. However, if you want to generate more excitement, you can use contrast by choosing colors opposite one another on the color wheel (such as blue and orange).
  • Choose a color scheme from the generator Our color scheme generator will provide several full-color palette options that add neutral tones to your chosen primary and complementary colors. Choose the best color palette for your brand based on the visual impression and feelings generated by the colors.
  • Customize your color palette Customize your palette by editing any colors generated by the color palette creator until it is a perfect fit for your brand. Once you’ve selected your color palette, it will automatically be applied to the logo you created in the brand kit generator . You’ll also get hex codes and swatches for each color so you can add them to a brand identity book and use them in templates and designs.

custom color palette using blue, green and orange

Tips for choosing the right color palette for your brand

When creating a color palette, you want to start with your primary color first — the color that most represents your brand. Once you have a primary color, you can select two or three complementary colors and one or two neutrals.  Your primary color should evoke the feeling you want people to experience when they see your brand. 

Color theory and color psychology can be especially helpful when choosing primary and complementary colors. Here are some of the more common feelings associated with different colors. 

  • Blue: trust, competence, loyalty
  • Red: excitement, love, strength
  • Yellow: happiness, energy, creativity
  • Orange: friendliness, confidence, success
  • Green: nature, healing, freshness, growth
  • Black: security, class, formality
  • Brown: outdoors, friendliness, dependability

Experimenting with color tints and gradients can also create different effects. For example, pastels create a more soft and calming experience than bold colors with high saturation. When choosing a color palette for your brand, it's important to consider your audience's preferences and the common color themes within your industry. The colors should align with the emotional response you intend to evoke in your audience. It's also crucial to ensure that your colors are accessible and distinguishable, keeping in mind those with visual impairments. Testing different palettes and gathering feedback is a key step in finalizing the colors that best represent your brand.

Brand Kit Generator color customization screen

Are you ready?

Create your color palette now and generate all the tones your business needs to get noticed

Frequently Asked Questions (FAQs)

How do i choose a color palette.

When creating a color palette, you want to start with your primary color first — the color that most represents your brand. Once you have a primary color, you can select two or three complementary colors and one or two neutrals. 

Your primary color should evoke the feeling you want people to experience when they see your brand. 

Color theory and color psychology can be especially helpful when choosing primary and complementary colors. Here are some of the more common feelings associated with different colors. 

Experimenting with color tints and gradients can also create different effects. For example, pastels create a more soft and calming experience than bold colors with high saturation.

How do I use a color palette?

You will use your brand color palette on marketing assets, such as your logo, website design , emails, and social media posts. 

You can also use it on business cards and packaging for physical products. This way, you can create a consistent brand experience so that consumers learn to associate your colors with your brand.

Primary colors are often used in your logo and brand name. You can use complementary colors to highlight information on your website and neutral colors for text and background elements.

How do I find a color palette?

There are several ways to get inspiration for your brand color palette . First, you can start by using a random color palette generator. These color tools let you view several different color schemes and observe what feelings they create. 

You can also look at competitors to see if there are colors that tend to show up in your industry. Once you’ve looked at the competition, you can decide if your brand should align with the rest or stand out.

Why are brand colors important?

Since different colors can evoke different feelings and associations, brand colors help set your brand's visual mood and tone. 

By choosing a color palette, you can also create a more consistent brand presence online and in physical stores if you have them. As existing and potential customers get to know your brand, they’ll be able to identify you based on your colors.

How many colors are in a color palette?

You can include as many colors as you like in your palette, but they usually range from four to six colors. A palette typically includes one dominant (or primary color), two or three accent colors, and at least one neutral color for text.

More information

Cool Color Palette Website Color Palette

Color Palettes

Our XML color palettes for PowerPoint are the perfect way to add a professional and cohesive look to your presentations. With a wide range of palettes available, you can easily browse and download the perfect combination of colors to suit your needs.

Each of our XML color palettes has been carefully selected by our team of experienced designers to ensure that your presentations look polished and professional. Whether you’re creating a business presentation, a school project, or a marketing pitch, our palettes will help you to create a cohesive look that will impress your audience.

With easy-to-use download options available, you can start using your new color palette right away. Simply import the XML file into your PowerPoint program and start designing your slides with your new colors.

Using our XML color palettes for PowerPoint is an easy and effective way to take your presentations to the next level. So why wait? Browse our selection of palettes and start creating presentations that are sure to stand out from the crowd!

Preview of Mystic Harmony PowerPoint color palette featuring Midnight Espresso and Vibrant Rose with sample infographics

Mystic Harmony – Custom Color Palette for PowerPoint

Free Royal Countryside color palette - thumbnail

Royal Countryside – Custom Color Palette for PowerPoint

Free Nature Escapade color palette - thumbnail

Nature Escapade – Custom Color Palette for PowerPoint

Free Vintage Elegance color palette - thumbnail

Vintage Elegance – Custom Color Palette for PowerPoint

Free Coastal Breeze color palette for PowerPoint (XML). Preview of the main 6 colors, with examples

Coastal Breeze – Custom Color Palette for PowerPoint

Free City Lights color palette - thumbnail

City Lights – Custom Color Palette for PowerPoint

Free Slate Earth color palette - thumbnail

Slate & Earth – Custom Color Palette for PowerPoint

Free Fiery color palette - thumbnail

Fiery – Custom Color Palette for PowerPoint

Ocean Breeze - Free Color palette for PowerPoint - thumbnail

Ocean Breeze – Custom Color Palette for PowerPoint

Vibranza - Free Color palette for PowerPoint - thumbnail

Vibranza – Custom Color Palette for PowerPoint

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corporate presentation color palette

12 modern business color palettes to elevate your branding

From theory to application — discover the psychology of color and how to strategically leverage its emotive abilities for your business’s branding.

corporate presentation color palette

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corporate presentation color palette

Capable of associating meaning and evoking profound emotion, color is key to building an effective brand identity. Here are 12 color combinations to consider for your brand’s color palette.

Color is incredible. This commonly shared cognitive experience of interpreting wavelengths of reflected light and assigning it to the perceived illusions that is what we call color is, well, mind-blowing. And when you consider that color can have universal associations that influence our perceptions and understandings over millennia – you can’t tell us that color isn’t one of the most fascinating human constructs, apart from time. 

Consider that red isn’t hot. Blue isn’t cold. Brown isn’t cozy, and green isn’t earthy. If anything, these colors are merely combinations of hex codes that only bear meaning to those who aren’t visually impaired. It’s the association with meaning, however, that is the power behind color. When wielded with keen intentionality, color can be an incredible visual tool to convey emotion, create meaning, and subconsciously appeal to an audience.

Before harnessing the power of color for your business’s branding, however, we have to take a quick detour into color psychology and theory. Go on, get your notebook.

Understanding business color schemes 

Color is a powerful device capable of evoking emotions, influencing behavior, and communicating meaning. Color psychology studies how color affects our thoughts, feelings, and behaviors; color theory focuses on how color combinations work together and affect our perception.

Color psychology

Color psychology studies how colors affect our thoughts, feelings, and behaviors based on the idea that different colors evoke different emotions and associations. For example, we often associate red with excitement, passion, and danger, while we associate blue with trustworthiness, reliability, and calmness. Breaking Bad was excellent at using color to set atmospheres, associate meanings, and establish moods throughout the series.

Color theory

Color theory studies how colors work together and affect our perception based on the three primary colors: red, yellow, and blue. As we learned in primary or elementary school, these colors combine to create all the secondary colors we know and love.

Color theory can also be used to create different color schemes: monochromatic, analogous, complementary, or triadic.

  • Monochromatic — A monochromatic color scheme uses different shades and tints of the same color. This type of color scheme is simple and elegant, perfect for a more unified and cohesive look. For example, a business that sells minimalist or high-end products might use a monochromatic color scheme of black and white. Monochromatic schemes are seen in brands like Apple (black & white), Chanel (black & white), and Tiffany & Co (turquoise).
  • Analogous — An analogous color scheme uses colors next to each other on the color wheel. This color scheme is harmonious and pleasing to the eye, ideal for creating a sense of balance and tranquility. For example, a business that sells organic products might use an analogous color scheme of green, yellow, and orange. Analogous schemes are seen in brands like Mastercard (red & orange) and Instagram (gradient yellow, orange, red, purple, blue) .
  • Complementary — A complementary color scheme uses colors opposite each other on the color wheel. This type of color scheme is bold and eye-catching, creating a sense of energy and excitement. For example, a business that sells fitness products might use a complementary color scheme of blue and orange. Complementary schemes are seen in brands like McDonald’s (red & bright yellow), Pepsi (red, white & blue), and Coca-Cola (red & white).
  • Triadic — A triadic color scheme uses three colors evenly spaced around the color wheel. This type of color scheme is vibrant and dynamic, perfect for creating a visually appealing and engaging look. For example, a business that sells children's toys might use a triadic color scheme of red, yellow, and blue. Triadic schemes are seen in brands like BMW (blue, white & black) and Google (red, yellow & blue).

Designers use these color schemes as color palettes for various design and marketing needs; your color scheme is a framework for choosing colors that are compatible, unified, and cohesive, while your color palette, or brand palette, is the specific set of color combinations you use across brand designs.

Choosing your business’ color scheme and palette

For businesses, choosing your color scheme and palette is key to creating those initial appeals to any particular audience. Color can construct a stronger brand personality that’s both influential and emotive. Keep in mind when choosing a color scheme and palette for your business, however, it is vital to first consider your brand identity, industry/sector, and target audience, including the overall tone you wish to convey.

  • Consider your brand identity . What are your business’s core values and mission? What image are you seeking to project to your target audience?
  • Consider your industry and competitors . What’s the industry standard, and how do you differentiate yourself from the competitors?
  • Research your target audience . What colors are they likely to be drawn to? What emotions do you want them to feel when they see your business’s branding?
  • Adhere to principles of color theory . Choose one color scheme as a framework to create the various color combinations. These combinations will make up your brand palette.

It’s worth doing more research on color psychology and theory before honing in on just any color combination. Truly evaluate the schemes and palettes that best align your business, audience, and industry to your desired messaging — leverage resources like ChatGPT or Google Bard if you need inspiration.

So, with everything sorted, let’s check out some modern business color palettes in action.

12 best business color combinations 

From warm colors, cool colors, neutral colors, and pastels, here are 12 modern business color combinations to consider for your brand colors.

1. Olive green and peach

corporate presentation color palette

This complementary color combination presents balances cool and warm, a look ideal for health and wellness brands seeking to convey a welcoming, attractive look and feel.

Hex codes: #556B2F, #FFDAB9

2. Plum and taupe

corporate presentation color palette

Together, plum and taupe create a rich analogous color combination ideal for businesses within the luxury goods and services niche. Plum’s deep, rich tone can signify relaxation and luxury, while taupe adds a touch of earthy neutrality, evoking a further sense of serenity.

Hex codes: #8E4585, #483C32

3. Mustard yellow and navy blue

corporate presentation color palette

This complementary color combination is an absolute classic. Mustard yellow and navy blue come together to create a nautical aesthetic ideal for travel, marine, and outdoor businesses.

Hex codes: #FFDB58, #154360

4. Teal and gray

corporate presentation color palette

For those looking for a more relaxed yet sophisticated color combination, teal and gray present a beautiful analogous color scheme ideal for industries looking to convey trust and expertise, particularly finance, law, and consulting. 

Hex codes: #008080, #808080

5. Deep purple and goldenrod

corporate presentation color palette

Reminiscent of rich wine hues and vineyards, deep purple and goldenrod are an ideal color combination for wineries, high-end businesses in hospitality industries like hotels and restaurants, and wellness industries like spas, meditation centers, and yoga studios.

Hex codes: #800080, #DAA520

6. Mint green and light pink

corporate presentation color palette

Mint green and light pink together create a color combination that feels delicate and dreamy. This complementary color combination is excellent for businesses seeking to evoke a more feminine aesthetic, particularly in the fashion, beauty, and lifestyle industries.

Hex codes: #AAFFC3, #FFC0CB

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7. Royal blue, lemon yellow, and gray

corporate presentation color palette

For startups looking for a color palette that communicates trust while conveying excitement and balance, royal blue, lemon yellow, and gray is the complementary color combination for you.

Hex codes: #4169E1, #FFF44F, #808080

8. Burnt orange, terracotta, and cream

corporate presentation color palette

One of my favorite color combinations, burnt orange, terracotta, and cream is ideal for almost any industry. These analogous colors are so warm and welcoming, yet exciting at the same time.

Hex codes: #CC5500, #E2725B, #FFFFF0

9. Navy blue, cobalt blue, and white

corporate presentation color palette

Modern and sophisticated navy blue, cobalt blue, and white are ideal for tech, finance, or consulting businesses. The blues are deep and contemporary, communicating firm trustworthiness with the white, furthering the balance of this beautiful color palette.

Hex codes: #000080, #0000FF, and #FFFFFF

10. Sky blue, lavender and white

corporate presentation color palette

This soft, pastel color combination conveys an idea of playful romance and femininity, making it an ideal choice for businesses in the wedding and even childcare industries.

Hex codes: #87CEFA, #E6E6FA, and #FFFFFF

11. Beige, brown and cream

corporate presentation color palette

Similar to burnt orange, terracotta, and cream, beige, brown, and cream is a warm, creamy analogous color combination. More neutral than the prior combination, these colors are ideal for the agriculture, wellness, and sustainability industries.

Hex codes: #F5F5DC, #654321, and #FFFFF0

12. Slate gray, blush pink and mauve

corporate presentation color palette

Soft and sophisticated, these more muted pastels come together to create a calming, elegant atmosphere, perfect for nail salons and boutiques looking to stand out without too much unnecessary flare.

Hex codes: #708090, #FFB6C1, #E0B0FF

Where to use your business’ color palette

With color psychology and theory mastered, it’s time to wield your mighty, new, colorful sword and put this knowledge to work. It’s time for application. Let’s start with the overarching question: where and how should businesses use color to appeal to their target audience?

Well, first consider your sector, are you B2B or B2C? Next, are you selling a product or service? These questions dictate the various touchpoints and materials you’ll need to consider to reinforce your brand identity effectively, create a memorable visual experience, and appeal to your target audience. This list will vary depending on your market and industry; nevertheless, the most common touchpoints and materials comprise:

  • Logo colors — Your logo design is the cornerstone of your brand's visual identity, so you should feature your color palette prominently in your logo, ensuring immediate recognition and association with your brand.
  • Website design — Apply your color scheme to your website’s background, navigation bars, buttons, and links. Color can properly contrast text and background colors for readability and highlight important elements, like call-to-action buttons with accent colors.
  • Marketing materials (printed and digital) — Includes brochures, flyers, and business cards to ensure brand consistency. 
  • Product packaging — If your business sells physical products, include your color palette in your product’s packaging design.
  • Social media — Customize your social media profiles with brand colors, including profile images, cover photos, and post graphics.

If you have a brand kit or brand design guide, include it in your guidelines to ensure consistency, as consistency is key to building brand recognition and reinforcing those emotional connections. Create templates for each touchpoint and material for future applications.

Additionally, consider the context in which you're using colors. Consider how you can better employ your main colors and accent colors to visually appeal to your audience across these touchpoints while maintaining the core brand identity. Test and adapt your brand palette across various touchpoints and materials.

Tip: Ask ChatGPT or Google Bard to provide a complete list of material and touchpoints specific to your business. Use the prompt, “What are all the various touchpoints and materials to consider for a (insert business type)’s branding?”

Beautiful modern business color palettes

So, that’s our list; 12 business color combinations great for any modern business. If none of the above-mentioned colors capture the look and feel of your brand, check out a color palette generator . Once you've found the perfect colors, it's time to get started in Webflow . Start creating your website or designing your brand with your new color palette.

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  2. Color Palette Presentation 1 by sadie bowen on Dribbble

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  23. Coolors

    Remove ads and popups to enter the heaven of colors; Generate palettes with more than 5 colors automatically or with color theory rules; Save unlimited palettes, colors and gradients, and organize them in projects and collections; Explore more than 10 million color schemes perfect for any project; Pro Profile, a new beautiful page to present yourself and showcase your palettes, projects and ...