Business Writing Video Tutorials

Learn how to enhance your career prospects by mastering business writing, a crucial skill in today's email-driven corporate environment. Discover the value of online video tutorials, the types of business writing, and the variety of avenues available for learning and improving this vital skill.

Key Insights

  • Business writing is a specialized writing style aimed at clear, concise communication within and between businesses, thus making it an invaluable workplace skill.
  • With the prevalence of emails and other written communication in today's businesses, proficiency in business writing can significantly enhance your professional image and open up career advancement opportunities.
  • Online video tutorials offer a convenient and often free method of learning business writing. They range from brief lessons on specific topics to more in-depth courses covering broader aspects of business writing.
  • Learning business writing can be easy or difficult depending on your existing writing skills. Before taking up a business writing class, it may be beneficial to improve your general writing skills if they are lacking.
  • Business writing classes, such as those offered by Noble Desktop, provide hands-on training and do not require a hefty investment, making them a worthwhile addition to your skillset.
  • While the content does not specify salaries, mastering business writing can significantly enhance a professional's career prospects, potentially leading to roles with higher pay.

Watching video tutorials online is a popular method of learning business writing. Among the online tools for learning how to write for business is no small number of tutorials, many on video, and many free. This article will guide you through this forest of possibilities and clear a path to show you your options.

What is Business Writing?

Business writing is a specialized writing style for written communication, both internal (inside your own company) and external (as with a client.) it’s a very different discipline than academic writing (let alone any other writing in which personal style is paramount), substantially limited in the creativity department, and designed to make practical points as quickly and straightforwardly as possible..

The qualities upon which business writing today most depends are concision and clarity . Learning to express oneself within those confines is an invaluable workplace skill, given that email has become the preferred inter-office communication method. There’s no office worker who doesn’t have to read and write emails; a study quoted by GreggU calculated that the average businessperson has to deal with a whopping average of 80 emails daily. And that’s just email: there are business letters, memoranda, reports, and proposals that all need to be written in business language as well.

Read more about what business writing is and why you should learn to do it.

What Can You Do with Business Writing?

Business writing is, in today’s commercial landscape, inescapable. Consider its most frequently encountered application, the email. A generation ago, people made internal calls for quick inter-office communication. They used to have secretaries who could return calls at the recipient’s convenience. Today, those calls have all but been replaced by internal email. Whether or not you perceive that as faster or slower, it’s an inevitable fact of life. Suddenly, people must be able to write in the language of business.

Above and beyond, emails, memoranda, reports, and client proposals all call for business writing that can impress the recipient. Little can make you look better today than being able to write well in the idiom of commerce. Learning how to write a good piece of business English has several other advantages. It will teach you how to organize your thoughts, which, in turn, will help you when it comes to oral presentations. You’ll also become a better writer in general: your social media posts will improve in quality and correctness, and who knows? You may even be able to write a convincing love letter that will capture the person of your dreams.

Why Are Video Tutorials Helpful When Learning Business Writing?

Video tutorials can be a handy tool for learning business writing. They’re readily available, you’re used to learning from your computer, and, in many cases, the price can’t be beat. YouTube is loaded with business writing videos, many of which can be at least moderately helpful when learning business writing. Learning from online videos has many advantages. You can watch them as often as you like, pause them, double back and replay something that didn’t initially make sense. YouTube has become the go-to for how-to; why not turn to this platform for business writing as well? 

Although you’re probably not going to get a complete education in business writing from YouTube videos, these videos are a great way to test the waters and pick up some helpful information. You should be warned that these online videos have a few downsides. Some of them can be outdated (YouTube has been around since 2005, and what gets posted there, for the most part, stays posted), and, of course, a video is only as good as the person teaching it. 

Types of Business Writing Videos

Online video tutorials can be broken down into three basic categories: the ones that offer very quick lessons on how to write a memo or a letter (these are only a few minutes in duration), ones that go into the topic (or some aspect of it) in more depth (most of these run between a quarter and half an hour), and substantially lengthier videos, including the odd complete (or self-styled complete) course that can run to over an hour, or be in several parts.

Among the first category, you’ll find titles like “21 Phrases for Formal Emails,” “Phrases for business letters and emails,” and “Eight Email Etiquette Tips.” These are self-explanatory and the longest of the three runs for seven minutes. You can’t lose too much (except time) from watching one of these, and you might pick up a helpful tip or trick.

The second category covers broader topics, like “How to write a business email,” “English corporate language: 21 examples of jargon, buzzwords & corporate speak,” and “How to write a business letter.” Although you really need more than 14:33 to learn how to write an email, these mini-courses can get you up to speed for starting your business writing journey.

The third and lengthiest type of video has space to cover the subject in some depth and can be quite beneficial. Quite a few of these are introductory lessons to longer paid courses, which give you a good chance to evaluate what the paid course will be like. You can always look at the comments section (admittedly, that can be like watching a train wreck, but it can be an informative train wreck) to see which videos made a good impression on their viewers before choosing which one to watch. 

There’s obviously a more considerable investment in terms of time with these videos, but, on the other hand, they’re free, and you can always pull the plug on them before they’re over. On the other hand, some of these can be highly engaging, and may well have you considering signing up for the entire course, be it live or on-demand.

Why Learn Business Writing?

Learning effective business writing will help you in your career like practically no other skill. Ironically, written communication is more important to commerce today than it was a generation ago, largely because email is the preferred communication between businesspeople today. Every time you send one, you’re exposing your capabilities. Supervisors and managers will judge you based on what you’ve written, and you can make even a great idea look bad if you can’t write it up properly.

If, on the other hand, you get a reputation for being a good writer, you may find that it works like an Open Sesame to further opportunities in the workplace. You’ll find yourself entrusted with greater responsibilities and be asked to write things that are more important than just emails. You’ll come off as professional, educated, and capable, three characteristics that can only help earn you advancement in the workplace.

Read more about why you should learn business writing .

How Difficult is It to Learn Business Writing?

Learning to write for business can be relatively easy or relatively difficult. The question is what kind of a writer you are in the first place: business writing classes are generally brief affairs that don’t leave a lot of time for teaching the basics of English grammar and syntax. If you’re already an acceptable writer (and most corporate email hasn’t set that bar very high), you should be able to quickly pick up business English conventions.

On the other hand, if your writing skills aren’t all they should be, you will have to put some energy into improving them before you tackle a business writing class. There’s no shortage of resources for that, but it does mean you’ll have to put in some extra effort if you want to reach your goal.

Because business writing classes are generally brief, they will not set you back thousands of dollars. Given the pervasive nature of business writing in today’s workplace, they're also one of the best investments you can make in your future. Moreover, class tuition is pretty much the only expense you’re going to have. Of course, you need a computer with an email and a word-processing program, but that’s really all. That’s one more reason why business writing classes represent a good use of your education dollar.

Read about how difficult it is to learn business writing .

Learn Business Writing with Hands-on Training at Noble Desktop

An excellent way to learn business writing is to take an in-person course such as those offered by Noble Desktop, a tech and IT school in New York City that offers in-person and online classes. Noble provides its students with expert and experienced instructors who are always ready to answer students’ questions, whether they’re posed in the physical classroom or online. 

Noble Desktop’s classes offer several features, including small class sizes that guarantee you’ll receive ample attention from the instructor. The curriculum is hands-on, meaning that you’ll be making practical use of what you’re being taught while you’re still in class with exercises that allow your instructor to check on your progress. There is also a free retake option that enables you to repeat the class at no charge within a year of your first taking it. Far from just a means for those who fell behind to catch up, the free retake option makes it possible to cement what you’ve learned firmly in your mind. Classes are fast-paced, and you’re likely to discover that there’s some handy detail you missed the first time around.

Noble offers a Business Writing Bootcamp that begins by reviewing key points of grammar over which people are wont to stumble today. The course then delves into the hows and whys of written business communication in the contemporary world, be it for emails, reports, or other essential documents. And be aware that business writing is only one aspect of the business training classes offered by Noble Desktop.

How to Learn Business Writing

Master business writing with hands-on training. Business writing consists of written communication in emails, memos, reports, and other business documentation.

  • Business Writing Bootcamp : live, instructor-led course available in NYC or live online
  • Find Business Writing Classes Near You : Search & compare dozens of available courses in-person
  • Attend a  business writing class live online  (remote/virtual training) from anywhere
  • Find & compare the  best online business writing classes (on-demand)  from the top providers and platforms
  • Train your staff with  corporate and onsite business writing training

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The Science of Strong Business Writing

  • Bill Birchard

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Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

business writing videos

  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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Best Online Business Writing Classes

Business Writing by University of CO is best overall with a self-paced course

Michael Rosenston is a fact-checker and researcher with expertise in business, finance, and insurance. Prior to this role, he interned at two Fortune 500 insurance companies and worked in data science in the advertising industry.

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We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

The best online business writing classes can teach you how to communicate clearly and persuasively with customers, potential business partners, and stakeholders. Whether you’re writing an email, report, presentation, or even an instant chat message, good business writing skills can help you get the results you want and enhance your professionalism.

We reviewed over a dozen online business writing courses based on ratings, cost, ease of use, and curriculum. The best classes will help you communicate more effectively and professionally. Here are our top five picks.

  • Best Overall: Business Writing by University of Colorado
  • Best for Beginners: Better Business Writing Skills (Udemy)
  • Best for Professionals: Tips for Better Business Writing
  • Best for Freelancers: Business Communication Skills (Udemy)
  • Best for Business Owners: Write Like a Boss (Udemy)
  • Our Top Picks
  • Business Writing by University of Colorado
  • Better Business Writing Skills (Udemy)
  • Tips for Better Business Writing
  • Business Communication Skills (Udemy)
  • Write Like a Boss (Udemy)
  • See More (2)

Final Verdict

  • Compare Classes

Frequently Asked Questions

Methodology, best overall : business writing by university of colorado.

  • Focus: 10 principles of business writing
  • Cost: Between $39 and $89 per month
  • Length: Roughly four weeks, self-paced

Coursera’s Business Writing course, offered by the University of Colorado Boulder, introduces both non-native English speakers and business professionals to the top 10 principles of good business writing. Its flexible deadlines, careful methodology, and high reviews make it our choice as the best overall.

Self-paced course

Certificate sharable on LinkedIn

Financial aid available

Subscription-based pricing

Free audit limits access to some features and materials

No lifetime access

Business Writing is led by Quentin McAndrew, PhD, of the department of English at the University of Colorado Boulder, who has taught over 100,000 students on the platform. The course consists of 52 videos and 16 quizzes totaling close to 13 hours. Although it is designed to be completed over four weeks, the course is self-paced, allowing students to complete it based on their schedule.  

Business Writing introduces students to 10 principles of good business writing and teaches them how to apply them to their daily work. It also offers simple tools for improving your writing and teaches organization, structure, and revision to create clear and powerful writing.

All of Coursera’s Effective Communication: Writing, Design, and Presentation Specialization courses are available for a monthly subscription. Specialization subscriptions at Coursera cost between $39 and $89 per month. Students get a certificate upon completing the course they can print or share on LinkedIn . Coursera also offers a seven-day free trial and financial aid.

Best for Beginners : Better Business Writing Skills (Udemy)

  • Focus: Writing copy
  • Cost: $109.99
  • Length: Over three-hour video, self-paced

Our pick as the best for beginners is Udemy’s Better Business Writing Skills course, which teaches the basics of writing clear, concise, and persuasive copy in an on-demand course with downloadable resources and a money-back guarantee.

Money-back guarantee

Easy-to-use course app

Lifetime access

University-accredited certificates not available

No quizzes or assessment tools

Originally a live virtual classroom platform developed in 2010, Udemy offers over 196,000 courses in 75 languages taught by over 68,000 instructors. Its Better Business Writing Skills course is a consistent bestseller and teaches basic English speakers how to write emails, reports, marketing copy, articles, and more in just three and a half hours, making it our top choice for beginners.   

Better Business Writing Skills is led by Cicero Award-winning professional speechwriter Mark Morris, who has written for senior politicians and taught his methods to over 60,000 students. The course consists of three and a half hours of on-demand video, 11 articles, and 17 downloadable resources, all easily accessible online or through Udemy’s mobile app. 

Better Business Writing Skills teaches you how to write clearly, concisely, and persuasively; tricks for being a productive writer; editing techniques to help you polish your writing; and how to test your work to make sure it’s achieving your goals.

Better Business Writing Skills costs $109.99, including full lifetime access, a certificate of completion at the end of the course, and a money-back guarantee. Because Udemy runs specials all the time, you may be able to purchase the course for a lower price.

Best for Professionals : Tips for Better Business Writing

 LinkedIn Learning

  • Focus: Improving business communications
  • Cost: Varies by one-off, monthly, or annually
  • Length: Self-paced

LinkedIn Learning’s Tips for Better Business Writing course is best for business professionals, designed to help them improve their writing to deliver clear messages and maintain a professional image.

One-time purchase available

30-day free trial

Access to all LinkedIn Learning courses with subscription

Certificate is from LinkedIn and not an accredited university

Tips for Better Business Writing is taught by Natasha Terk, who has led workshops and webinars on business communication and served as a communication consultant to clients around the world. The course’s focus on real-world exercises designed to help students analyze and improve business communications makes it our top choice as the best for professionals.

Tips for Better Business Writing consists of four modules that provide actionable tips for improving the impact and quality of business writing, including emails, reports, memos, white papers, and more. You’ll also get quizzes and a practice file to help you plan, format, and proofread your business writing. After the course, you’ll get a certificate of completion, which can be printed and shared on your LinkedIn profile.

LinkedIn Learning offers access to all course content in the Tips for Better Business Writing course through a 30-day free trial. After that, the cost is $26.99 per month paid annually or $39.99 per month paid monthly. The subscription also gives you access to a library of over 17,000 courses. Alternatively, you can purchase the course for a one-time payment of $24.99, giving you lifetime access as long as you maintain a LinkedIn account.

Best for Freelancers : Business Communication Skills (Udemy)

  • Focus: Business grammar and writing
  • Cost: $119.99
  • Length: 16 hours, self-paced

Whereas most business writing courses focus on strategy and style, Udemy’s Business Communication Skills: Business Writing & Grammar course covers business English, grammar, and writing, making it the best for freelancers looking to build professional communication skills.

Certificate is not from an accredited university

The course is taught by Alex Genadinik, a three-time bestselling Amazon author with over 10 years of experience in entrepreneurship and marketing; he's taught over 500,000 students on Udemy.

Business Communication Skills: Business Writing & Grammar begins with teaching students the basics of English grammar they need for professional business communications. This is useful for freelancers who want to learn how to communicate effectively with their clients through email, chat, and phone, how to resolve conflicts, and how to run efficient meetings. The course consists of 16 hours of on-demand video, one article, and 180 downloadable resources.

Business Communication Skills: Business Writing & Grammar costs just $119.99, which includes full lifetime access to the course and a certificate of completion. Udemy also offers a 30-day money-back guarantee.

Best for Business Owners : Write Like a Boss (Udemy)

  • Focus: Persuasive written communication
  • Cost: $99.99
  • Length: 90-minute video, self-paced

Udemy’s bestselling Write Like a Boss: Master Your Business Writing Skills course is designed to help leaders build advanced persuasive writing skills with a three-step writing process, making it the best choice for business owners.

30-day money-back guarantee

It's taught by Elizabeth Goins, a coach and consultant for Fortune 500 executives who’s led nearly 300 group training seminars. The course’s focus on developing advanced written communication skills, emotional intelligence, and persuasion makes it our top choice for business owners.

Write Like a Boss: Master Your Business Writing Skills teaches you how to write emails that get responses, persuade diverse audiences using proven strategies, improve the clarity of your writing, evaluate your writing habits, and more. The course consists of 90 minutes of on-demand video, one article, six downloadable resources, and one practice test, all accessible online or via the Udemy app.

Write Like a Boss: Master Your Business Writing Skills is available for a one-time purchase of $99.99. But Udemy runs regular specials, so the course is often available for less than that. You get full lifetime access to the course and a certificate of completion when you’ve finished it. Udemy offers a 30-day money-back guarantee.

In addition to the certificate of completion, the course also provides 2.4 CPE credits for the National Association of State Boards of Accountancy (NASBA).

Although the wide range of online learning platforms has made it easier than ever to find expert business writers teaching their skills, finding the right class for your needs can be tricky. We chose Coursera’s Business Writing, offered by the University of Colorado, because of its affordable pricing options, careful methodology, and high reviews. The flexible scheduling also makes it accessible, regardless of school or work schedule. If you're already experienced and looking to improve your skills, LinkedIn Learning’s Tips for Better Business Writing course is a great choice.

Compare the Best Online Business Writing Classes

Are online writing courses worth it.

Emails, articles, and sales pages are among the most useful business writing content due to their potential to persuade a reader to make a decision that will benefit your business.  

Learning how to identify your audience is one of the most valuable skills a good business writing class can teach you. Knowing exactly what your readers care about lets you write directly to them and build trust and valuable relationships that can ultimately prove to be profitable. 

What are the four types of business writing?

The four types of business writing are instructional, informational, persuasive, and transactional. Learning how to identify your audience and which style of writing to utilize are some of the most valuable skills a good business writing class can teach you. Knowing exactly what your readers care about lets you write directly to them and build trust and valuable relationships that can ultimately prove to be profitable. 

Can I make a living with content writing?

Yes, there are many ways to make a living as a content writer. Business writing classes can help you become a better marketer by identifying the various needs of your audience and tailoring your writing to meet those needs. If you’re a freelancer, for instance, knowing how to write a persuasive email can help you land more clients and professionally resolve conflicts or difficulties.

How much do online business writing classes cost?

In our research, we found that most good online business writing classes cost between $50 to $100+. By comparison, an accredited college course in business writing can be $600 or more.

Many online learning platforms use subscription-based pricing that gives students access to their full catalog of courses as long as they maintain their subscription. This can be a great way to piece together a curriculum of learning and study for a reasonable price. 

We looked at over a dozen online business writing courses for this review. At the top of our list were offerings that had high ratings and student enrollment, as those factors are often an indicator of quality.

We also delved into the experience of the instructors. Since being an expert doesn’t automatically mean you can teach what you know, we looked for professionals with extensive experience distilling their knowledge through consulting, writing, presenting, or teaching.

We chose courses that were self-paced and easy to use with little to no technical skills. Flexible learning options allow both busy professionals and students to learn on their own schedules, making them more likely to enroll in and complete a course.

Finally, we considered pricing in our review. With so many good courses available for a reasonable monthly subscription or a one-time payment under $100, we left out some higher-priced courses that didn’t seem to offer more than their more affordable alternatives.

Bongkarn Thanyakij / EyeEm / Getty Images

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FluentU Logo

8 Awesome Business English Writing Resources and Courses Online

When you start doing business in English, you’ll quickly learn that learning to speak business English fluently isn’t enough!

You need to be able to write correctly and in an engaging manner.

You need to know the right words to use when emailing your clients or drafting a report to your boss.

In this post, I will provide you with 7 online resources and courses that can help you learn the art of business English writing in a fast and efficient manner.

Business English Writing Resources

1. grammarly.

  • 2. FluentU 

3. Readable

4. purdue online writing lab, business english writing courses, 7. coursera, 8. london school of english, how is writing in business english different, how to choose the right business writing course online, and one more thing....

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

grammarly logo

Price:  Free

A free grammar checker, you can use Grammarly as a Chrome extension and it’ll check everything you type for errors while using the web browser. You can also download it for use on Microsoft Word or for Windows in general.

2. FluentU  

Price: Monthly rate,  pricing plans here

FluentU-logo

You can watch videos such as “Practice Your Business Writing” on FluentU and plenty of other videos that can help you improve your business English writing. 

The FluentU program has many other videos to learn from, like movie trailers, news segments, clips from educational programming and an entire business category with hundreds of videos—all organized by difficulty level. The program will show you the definition of any word in a video, and let you add it as a flashcard for later study with personalized quizzes.

business writing videos

You can make a flashcard deck for business vocabulary or business email vocabulary, specifically. From here, you’ll also see other videos that use the words for additional context. And since we often write emails from our phones, it’s a good thing that FluentU can also come on the go with you through any browser, the iOS or the Android apps.

readable logo

Price: Starts at $4/per user per month 

To put it briefly, this is a website that will give you an idea of how “readable” your writing is—it can analyze keyword density, point out clichés and long sentences and will even tell you when you’re using the passive voice. This will give you an idea of what areas you need to improve upon.

Make sure you run your article on this site by either copy-pasting it or uploading the file before sending it to your boss. You can even check the readability of any website with this tool.

If you find this tool to be really beneficial, then you can opt for a premium membership and unlock more features.

Writing Lab of Purdue University logo

Built by the Writing Lab of Purdue University, this website is a storehouse of information and resources. Whether it’s plagiarism, grammar doubts, citations help or practice worksheets you need help with, this site has it all. There’s even a section on business writing for different audiences!

Easy to navigate, Purdue is a handy site to check if you need a refresher. It has loads of references that cover everything from the mechanics of writing to writing letters of recommendations to preparing an application.

Designed with the needs of teachers, students and other users in mind, Purdue is your best friend if you want to learn from your mistakes and improve as a writer.

alison logo

Moreover, most of the courses can be completed in less than two hours.

So if you’re low on time and have a business presentation to make, this is a great site to use.

Even the diploma courses can be completed in less than 15 hours. Even if you spend just two hours a day on this site for learning, you can master a valuable skill in a week. And here’s the best bit: The courses are all free—you only have to pay for the certificates.

ed x logo

Price: Free (with the option to get a certificate of completion for a fee)

If you’re looking for interactive online classes from the best universities in the world, these two free edX courses won’t disappoint. If you’re constantly making grammar mistakes or unsure about which tense to use, this first course is for you.

The “English Grammar and Style” course by the University of Queensland is an eight-week course that covers all need to know about sentence structures, phrasal verbs, using the right pronouns, the correct usage of prepositions and more.

However, for those who’ve already grasped the grammar basics and are ready to improve their overall writing and presentation skills, the course “Business Communications” by The University of British Columbia promises to be really helpful with a strong focus on sharpening your business communication skills.

Price: A monthly subscription to Coursera is required to access this course, but you can apply for financial aid

coursera logo

It teaches you to craft strong opening sentences and first paragraphs, as well as providing grammar information.

For non-native speakers, you can sign up for the specialization “Enhance Your Business English Communication” by the Hong Kong University of Science and Technology which has five courses under it, one of them being “English For Effective Business Writing.” Finally, there’s another course by the University of California, Irvine called “High Impact Business Writing” that covers business reports , documents and presentations.

Price: £185 BGP (about $235 USD) per course

the london school of english logo

It covers a module on business writing, and you’ll get immediate feedback from professionals.

If you’re unsure about whether the course is right for you and your English language level, you can take a free online test on their website to see if you’re the right fit. If you score between three and eight, the course is a great choice.

Although it’s a paid course, you can opt for a free trial. You’ll get a full refund if you inform them within two weeks of your start date that the course doesn’t meet your expectations or skill level.

Business writing differs greatly from less formal styles of writing in many ways.

  • The language itself is more formal—no short-forms or text message lingo here.
  • Whether it’s an email, report or an article, there’s a particular format you must always follow and never play around with.
  • Your ideas must be presented in a logical, concise way. You must have grammatically correct sentences and interconnecting paragraphs (no random interjections, ever!).
  • Even the choice of words matters—yes, there’s  business English jargon and grammar you have to learn and remember.

However, there’s no reason to be fazed. Even if English isn’t your first language or writing isn’t your strong suit, there are tips, techniques and grammar secrets accessible to all that will greatly help you improve and be a pro at it. 

The best way to go to learn business writing is to sign up for an online course. Here are some things to consider:

Generally, a free course won’t be as intensive or thorough. However, it could be very useful for understanding the basics of any topic and the important things to watch out for.

That way, you can focus on your weaknesses first and improve faster.

Remember, writing effectively in business English isn’t about mastering one skill (writing only). It’s about knowing and honing different crafts—grammar, editing, proofreading, formal language, persuasive writing, paragraph structuring and the like.

So if you’re looking to sharpen your skills overall, these might be the type of courses for you.

It’s also important to choose a course that’s at the right level for you. A beginner writing course will look very different than a course for advanced English learners. 

As a general rule, take an objective look at your previous business writing samples or ask someone you trust to grade your skills and identify your weakest areas.

For instance, you may have impeccable grammar and spelling but haven’t mastered the art of writing formally .

It’s always a good idea to sign up for a short free course to gain an understanding of how business writing works and identify your biggest areas of need.

And remember that, even if a paid course is a little pricey, being awesome in the workplace is totally worth the investment!

If you like learning English through movies and online media, you should also check out FluentU. FluentU lets you learn English from popular talk shows, catchy music videos and funny commercials , as you can see here:

learn-english-with-videos

If you want to watch it, the FluentU app has probably got it.

The FluentU app and website makes it really easy to watch English videos. There are captions that are interactive. That means you can tap on any word to see an image, definition, and useful examples.

learn-english-with-subtitled-television-show-clips

FluentU lets you learn engaging content with world famous celebrities.

For example, when you tap on the word "searching," you see this:

learn-conversational-english-with-interactive-captioned-dialogue

FluentU lets you tap to look up any word.

Learn all the vocabulary in any video with quizzes. Swipe left or right to see more examples for the word you’re learning.

practice-english-with-adaptive-quizzes

FluentU helps you learn fast with useful questions and multiple examples. Learn more.

The best part? FluentU remembers the vocabulary that you’re learning. It recommends examples and videos to you based on the words you’ve already learned. You'll have a truly personalized experience.

Start using FluentU on the website with your computer or tablet or, better yet, download the FluentU app from the iTunes or from the Google Play store .

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Top Tips for Better Business Writing

Creating impactful and engaging written content.

By the Mind Tools Content Team

John Simmons (Author of 'Room 121'): So what are our top ten tips to become a better writer for business? Well, we put these down in the last section of 'Room 121.' My first tip is this: welcome constraints. It sounds counterintuitive, but I believe it really works. It's the creative liberation for your writing.

Jamie Jauncey (Author of 'Room 121'): And the next one is develop personality. So put personality into what you write. And that doesn't necessarily mean words that are singing with your individual voice, but just words that sound as if they've been written by another human being, rather than an impersonal, rather robotic organization.

John Simmons: My next one is... create pictures. And what I mean by this is that a lot of writing that's produced for business has a visual element. So you might be working with a designer or a filmmaker, whoever it is... make their job a little bit easier by creating pictures through the writing that you produce. Use metaphors, use similes, use imagery, and it helps.

Jamie Jauncey: And my next one is empathy. Create empathy because nobody likes listening to monologues. So, essentially, all communication, if it's to work, has to have the character of a dialogue or a conversation. And, in order for that to work, it means that you have to be able to empathize with the person who is your audience. So write in a way that acknowledges the fact that you understand their point of view as well, and that you are aware of them as a reader.

John Simmons: And the next tip... reading matters. So reading I see is the other side of the coin from writing. So to become a better writer, we need to become a better reader, and read all kinds of writing. So don't just read the business book, read novels, read stories, read poetry, read biographies. Extend your writing by extending your reading ability.

Jamie Jauncey: And my next tip, which follows on from that is... tell stories . Because all business life is just like human life. It is human life. What else is it, if not human life? And we live our lives through stories. They're how we learn. We begin to learn through stories, at our mother's knees. We tell stories throughout our lives. Our lives themselves are stories. They are quite simply the most powerful form of human communication, and have been ever since we first learned to speak, as a species. Find a way of casting what you have to say in the form of a story. And it will also force your language to become simpler too.

John Simmons: And my next step is, following on from that really, make connections. So stories help us make connections. They connect us to another human being because we all love stories. Stories are absolutely universal. We grew up with them, as Jamie has said. And so we make connections, and the words that we use make connections with other words and other thoughts in the heads of other people.

Jamie Jauncey: Tip number eight, which is, sort of goes with tip number seven... which is avoid abstractions because they stop you making connections. So, if you resort to abstract ideas, if you conceptualize, rather than stay with the realities, the tangible realities... the images that you can see, the feelings, the people doing things... it makes for much better communication. Abstractions are harder to grasp.

John Simmons: And the last tip from me is respect craft. So you want to become a better writer, well, there's no magic formula for it. You have to work at it, work at your craft respect your craft, and you will become better at it.

Jamie Jauncey: And number ten, finally, of course, given the title of the book, write one-to-one.

Reflective Questions:

Once you've watched the video, reflect on what you learned about business writing by answering the following questions:

  • How would you currently describe your business writing skills? What areas of written communication do you feel you need to work most on?
  • How do you inject personality into your writing? What could you do to be more effective at this?
  • To what extent do you tell stories to communicate in a business setting? How might you build on this?
  • Whose written communication style do you admire and why?
  • What tips and tricks of theirs could you apply to your own business writing?

About the Authors

John simmons.

John Simmons is an independent writer and consultant, and a former director of  Interbrand . He is co-author of " Room 121: A Masterclass in Effective Writing and Communication for Business " with Jamie Jauncey.

Jamie Jauncey

Jamie Jauncey is an author, writer, blogger, musician and, along with John Simmons, is a co-founder of Dark Angels , which specializes in creative writing in business courses.

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Business Communication  - Business Writing Essentials

Business communication  -, business writing essentials, business communication business writing essentials.

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Business Communication: Business Writing Essentials

Lesson 6: business writing essentials.

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Business writing essentials

business writing videos

At some point in your professional life, you may need to write something. It’s nothing to be intimidated by, though!

Business writing is any written communication used in a professional setting, including emails , memos , and reports . It’s direct, clear, and designed to be read quickly. With time and practice, you too can become an effective business writer.

Watch the video below to learn some tips for business writing.

The basics of business writing

Good business writing shares crucial information and keeps the concerns of the audience in mind. So before you write anything, ask yourself these two questions:

What do I need to say?

Who is my audience?

Your answers will influence what and how you write, so take a moment to understand exactly why you’re writing. If you can’t clearly answer these questions, you’ll probably have trouble communicating effectively.

Most business writing needs a call to action , which is information that instructs and encourages a response. Let your readers know what they should do, where to go, and so on. Provide your contact information (such as your phone number or email address) in case anyone has questions. Essentially, make sure everyone knows what their next move should be, like in the following example.

business writing videos

Writing craft

Get to the point quickly. Do you need to tell your employees about a change in work schedules or an update to company policy? Tell them what they should know upfront, and don’t leave them guessing.

Make every sentence as short and clear as possible. Simplify your word choices, as you shouldn’t use complex words when simple ones will do. Also, cut any rambling thoughts. A company-wide memo about a health insurance change is not the best place to mention your recent fishing trip. In short, always omit needless words .

Although you’re in a professional setting, remember to speak to others how you would like to be spoken to. Consider using a brief greeting or conclusion, especially if you’re sharing unpleasant news, and remember that saying please and thank you goes a long way. And whenever you’re in doubt as to whether something is appropriate to write, don’t include it.

Aim to keep your paragraphs brief, as they will add focus to your message while making it easier to scan and remember. The example below is an efficient read, thanks to short paragraphs, clear sentences, and a polite, professional tone.

business writing videos

Good writing comes out of revision , so read over your first draft and figure out what works and what doesn’t. Clarify sentences and organize the loose structure until everything flows in a logical order. Don’t be surprised if it takes a few revisions until your document is ready to go.

As part of your revision process, try reading your work aloud, which may reveal problems you may not have noticed before. You can also get someone you trust to provide feedback on your work. Hearing their perspective can lead to new insights and issues you never knew were there.

Proofreading is another key part of revision. After you use a spell checker, read over your work again and look for spelling and grammar errors the spell checker may have missed. Also take a moment to ensure the information you’re writing about is accurate and up to date. If you submit incorrect information or sloppy writing, you may not be taken seriously. Does the following example look professional?

business writing videos

Remember, you won’t master business writing overnight. Effective writing is a skill that takes a lot of time and practice to develop. But once you get comfortable with it, you’ll possess an incredibly valuable job skill.

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Effective Business Writing

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Successful managers and leaders must employ effective writing skills to organize their work, persuade stakeholders, and share their vision for the future. This collection offers instructors a variety of ways to introduce and explore the topic of business writing with their students.

Quick Tips for Business Writing

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Writing and Leadership

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Economist Education: Professional Communication: Business Writing and Storytelling

Learn how to craft accurate, engaging and impactful pieces of writing for the business context.

Professional Communication: Business Writing and Storytelling

Professional Communication: Business Writing and Storytelling

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About this Course

Duration : 6 weeks (excluding orientation)

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible 'tools not rules' approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.

Enjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on Economist.com, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.

This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.

business writing videos

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Note: should students wish to claim CPD activity, the onus is upon them. _Economist Education and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points._

Course curriculum

Enhance your ability to craft clear and compelling written communications as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Planning for impact

Module 2: Crafting your structure

Module 3: Choosing words that work

Module 4: Writing clear and engaging sentences

Module 5: Making data beautiful and compelling

Module 6: Editing your work

Improve your business writing and earn an official certificate of completion from The Economist.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Some facts about the subject

"never use a long word where a short one will do.".

– George Orwell

Orwell Foundation (Nd). Accessed 15 June 2021.

"Look for the clutter in your writing and prune it ruthlessly. Be grateful for everything you can throw away [...] Simplify, simplify."

– William Zinsser

BBC (May, 2015).

Why choose GetSmarter?

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What is Sora? A new generative AI tool could transform video production and amplify disinformation risks

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PhD candidate in Human Computer Interaction, Monash University

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Assistant Professor in Data Visualization, Linköping University

Disclosure statement

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Monash University provides funding as a founding partner of The Conversation AU.

View all partners

Late last week, OpenAI announced a new generative AI system named Sora , which produces short videos from text prompts. While Sora is not yet available to the public, the high quality of the sample outputs published so far has provoked both excited and concerned reactions.

The sample videos published by OpenAI, which the company says were created directly by Sora without modification, show outputs from prompts like “photorealistic closeup video of two pirate ships battling each other as they sail inside a cup of coffee” and “historical footage of California during the gold rush”.

At first glance, it is often hard to tell they are generated by AI, due to the high quality of the videos, textures, dynamics of scenes, camera movements, and a good level of consistency.

OpenAI chief executive Sam Altman also posted some videos to X (formerly Twitter) generated in response to user-suggested prompts, to demonstrate Sora’s capabilities.

How does Sora work?

Sora combines features of text and image generating tools in what is called a “ diffusion transformer model ”.

Transformers are a type of neural network first introduced by Google in 2017 . They are best known for their use in large language models such as ChatGPT and Google Gemini.

Diffusion models, on the other hand, are the foundation of many AI image generators. They work by starting with random noise and iterating towards a “clean” image that fits an input prompt.

A series of images showing a picture of a castle emerging from static.

A video can be made from a sequence of such images. However, in a video, coherence and consistency between frames are essential.

Sora uses the transformer architecture to handle how frames relate to one another. While transformers were initially designed to find patterns in tokens representing text, Sora instead uses tokens representing small patches of space and time .

Leading the pack

Sora is not the first text-to-video model. Earlier models include Emu by Meta, Gen-2 by Runway, Stable Video Diffusion by Stability AI, and recently Lumiere by Google.

Lumiere, released just a few weeks ago, claimed to produce better video than its predecessors. But Sora appears to be more powerful than Lumiere in at least some respects.

Sora can generate videos with a resolution of up to 1920 × 1080 pixels, and in a variety of aspect ratios, while Lumiere is limited to 512 × 512 pixels. Lumiere’s videos are around 5 seconds long, while Sora makes videos up to 60 seconds.

Lumiere cannot make videos composed of multiple shots, while Sora can. Sora, like other models, is also reportedly capable of video-editing tasks such as creating videos from images or other videos, combining elements from different videos, and extending videos in time.

Both models generate broadly realistic videos, but may suffer from hallucinations. Lumiere’s videos may be more easily recognised as AI-generated. Sora’s videos look more dynamic, having more interactions between elements.

However, in many of the example videos inconsistencies become apparent on close inspection.

Promising applications

Video content is currently produced either by filming the real world or by using special effects, both of which can be costly and time consuming. If Sora becomes available at a reasonable price, people may start using it as a prototyping software to visualise ideas at a much lower cost.

Based on what we know of Sora’s capabilities it could even be used to create short videos for some applications in entertainment, advertising and education.

OpenAI’s technical paper about Sora is titled “Video generation models as world simulators”. The paper argues that bigger versions of video generators like Sora may be “capable simulators of the physical and digital world, and the objects, animals and people that live within them”.

If this is correct, future versions may have scientific applications for physical, chemical, and even societal experiments. For example, one might be able to test the impact of tsunamis of different sizes on different kinds of infrastructure – and on the physical and mental health of the people nearby.

Achieving this level of simulation is highly challenging, and some experts say a system like Sora is fundamentally incapable of doing it.

A complete simulator would need to calculate physical and chemical reactions at the most detailed levels of the universe. However, simulating a rough approximation of the world and making realistic videos to human eyes might be within reach in the coming years.

Risks and ethical concerns

The main concerns around tools like Sora revolve around their societal and ethical impact. In a world already plagued by disinformation , tools like Sora may make things worse.

It’s easy to see how the ability to generate realistic video of any scene you can describe could be used to spread convincing fake news or throw doubt on real footage. It may endanger public health measures, be used to influence elections, or even burden the justice system with potential fake evidence .

Read more: Whether of politicians, pop stars or teenage girls, sexualised deepfakes are on the rise. They hold a mirror to our sexist world

Video generators may also enable direct threats to targeted individuals, via deepfakes – particularly pornographic ones . These may have terrible repercussions on the lives of the affected individuals and their families.

Beyond these concerns, there are also questions of copyright and intellectual property. Generative AI tools require vast amounts of data for training, and OpenAI has not revealed where Sora’s training data came from.

Large language models and image generators have also been criticised for this reason. In the United States, a group of famous authors have sued OpenAI over a potential misuse of their materials. The case argues that large language models and the companies who use them are stealing the authors’ work to create new content.

Read more: Two authors are suing OpenAI for training ChatGPT with their books. Could they win?

It is not the first time in recent memory that technology has run ahead of the law. For instance, the question of the obligations of social media platforms in moderating content has created heated debate in the past couple of years – much of it revolving around Section 230 of the US Code .

While these concerns are real, based on past experience we would not expect them to stop the development of video-generating technology. OpenAI says it is “taking several important safety steps” before making Sora available to the public, including working with experts in “misinformation, hateful content, and bias” and “building tools to help detect misleading content”.

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  • Generative AI
  • Diffusion models

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Lecturer / Senior Lecturer - Business Law & Taxation

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Lecturer - Human Geography 

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Research Governance Officer

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General Manager | La Trobe University, Sydney Campus

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Newsletters and Social Media Manager

IRS to go after executives who use business jets for personal travel in new round of audits

FILE - Private jets sit parked at Scottsdale Airport Jan. 27, 2015, in Scottsdale, Ariz. IRS leadership said Wednesday, Feb. 21, 2024, that the agency will start up dozens of audits on businesses' private jets and how they are used personally by executives and written off as a tax deduction — as part of the agency's ongoing mission of going after high-wealth tax cheats who game the tax system at the expense of American taxpayers. (AP Photo/Ross D. Franklin, File)

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Say What? Chat With RTX Brings Custom Chatbot to NVIDIA RTX AI PCs

Chatbots are used by millions of people around the world every day, powered by NVIDIA GPU-based cloud servers. Now, these groundbreaking tools are coming to Windows PCs powered by NVIDIA RTX for local, fast, custom generative AI .

Chat with RTX , now free to download , is a tech demo that lets users personalize a chatbot with their own content, accelerated by a local NVIDIA GeForce RTX 30 Series GPU or higher with at least 8GB of video random access memory, or VRAM.

Ask Me Anything

Chat with RTX uses retrieval-augmented generation (RAG), NVIDIA TensorRT-LLM software and NVIDIA RTX acceleration to bring generative AI capabilities to local, GeForce-powered Windows PCs. Users can quickly, easily connect local files on a PC as a dataset to an open-source large language model like Mistral or Llama 2, enabling queries for quick, contextually relevant answers.

Rather than searching through notes or saved content, users can simply type queries. For example, one could ask, “What was the restaurant my partner recommended while in Las Vegas?” and Chat with RTX will scan local files the user points it to and provide the answer with context.

The tool supports various file formats, including .txt, .pdf, .doc/.docx and .xml. Point the application at the folder containing these files, and the tool will load them into its library in just seconds.

Users can also include information from YouTube videos and playlists. Adding a video URL to Chat with RTX allows users to integrate this knowledge into their chatbot for contextual queries. For example, ask for travel recommendations based on content from favorite influencer videos, or get quick tutorials and how-tos based on top educational resources.

business writing videos

Since Chat with RTX runs locally on Windows RTX PCs and workstations, the provided results are fast — and the user’s data stays on the device. Rather than relying on cloud-based LLM services, Chat with RTX lets users process sensitive data on a local PC without the need to share it with a third party or have an internet connection.

In addition to a GeForce RTX 30 Series GPU or higher with a minimum 8GB of VRAM, Chat with RTX requires Windows 10 or 11, and the latest NVIDIA GPU drivers.

Editor’s note: We have identified an issue in Chat with RTX that causes installation to fail when the user selects a different installation directory. This will be fixed in a future release. For the time being, users should use the default installation directory (“C:\Users\<username>\AppData\Local\NVIDIA\ChatWithRTX”).

Develop LLM-Based Applications With RTX

Chat with RTX shows the potential of accelerating LLMs with RTX GPUs. The app is built from the TensorRT-LLM RAG developer reference project, available on GitHub . Developers can use the reference project to develop and deploy their own RAG-based applications for RTX, accelerated by TensorRT-LLM. Learn more about building LLM-based applications .

Enter a generative AI-powered Windows app or plug-in to the NVIDIA Generative AI on NVIDIA RTX developer contest, running through Friday, Feb. 23, for a chance to win prizes such as a GeForce RTX 4090 GPU, a full, in-person conference pass to NVIDIA GTC and more.

Learn more about Chat with RTX .

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With Everything on the Line, Fani Willis Delivered Raw Testimony

Ms. Willis, the district attorney overseeing the Georgia prosecution of Donald J. Trump, searingly refuted allegations that she had a disqualifying conflict of interest.

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Ms. Willis, in a magenta dress, speaks from the witness stand as Judge Scott McAfee looks on from the bench.

By Richard Fausset

Reporting from Atlanta

Fani T. Willis walked unaccompanied through the front door of a Fulton County courtroom on Thursday afternoon in a bright magenta dress and announced she was ready to testify. She was interrupting her lawyer, who at that very moment was trying to convince a judge that she should not have to testify at all.

“I’m going to go,” Ms. Willis said.

And so she did.

For roughly three hours on Thursday, Ms. Willis, the district attorney in Fulton County, Ga., engaged in the fight of her life from the witness stand to try to salvage the case of her life, the prosecution of former President Donald J. Trump.

In a raw performance, Ms. Willis, 52, presented herself as a woman in full — by turns combative and serene, focused and discursive (at one point she declared her preference for Grey Goose vodka over wine). Her language toggled between casual (a thousand dollars was “a G”) and precise: On numerous occasions, she prefaced her statements with variations on the phrase, “I want to be very clear.”

She upbraided Ashleigh Merchant, one of the defense lawyers questioning her, alleging that Ms. Merchant’s court filings — which accused Ms. Willis of having a disqualifying conflict of interest stemming from a romantic relationship with Nathan J. Wade, the special prosecutor on the case — were full of lies. At one point her voice approached a yell, prompting Scott McAfee, the mild-mannered judge, to call a five-minute recess in an apparent effort to cool things down.

Georgia Prosecutor Fani Willis Delivers Tense Testimony

The fulton county district attorney, who is overseeing the state’s prosecution of donald j. trump, was combative and accused the defense of spreading lies..

“You and Mr. Wade met in October 2019 at a conference?” “That is correct, and I think in one of your motions you tried to implicate I slept with him at that conference, which I find to be extremely offensive.” “Your office objected to us getting Delta records for flights that you may have taken when Mr. Wade.” “Well, no, no, no, look. I object to you getting records. You’ve been intrusive into people’s personal lives. You’re confused. You think I’m on trial. These people are on trial for trying to steal an election in 2020. I’m not on trial no matter how hard you try to put me on trial. It’s interesting that we’re here about this money. Mr. Wade is used to women that, as he told me one time, the only thing a woman can do for him is make him a sandwich. We would have brutal arguments about the fact that I am your equal. I don’t need anything from a man. A man is not a plan. A man is a companion. And so there was tension always in our relationship, which is why I would give him his money back. I don’t need anybody to foot my bills. The only man who’s ever foot my bills completely is my daddy.” “Mr. Wade visit you at the place you laid your head.” “When?” “Has he ever visited you at the place you laid your head?” “So let’s be clear, because you’ve lied and this – Let me tell you which one you lied in. Right here. I think you lied right here. No, no, no, no. This is the truth. And it is a lie. It is a lie.” “Ms. Willis.” “Mr. Sadow, thank you. We’re going to take five minutes. Be back in five.”

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Elsewhere, Ms. Willis chided Mr. Trump’s lawyer, Steven Sadow, when he asked if she had been in contact with Mr. Wade in 2020. Noting that Mr. Wade had cancer at the time, she said, “I am not going to emasculate a Black man.”

She spoke of giving Mr. Wade a trip to Belize for his 50th birthday — earlier in the day, Ms. Merchant had asked Mr. Wade about the couple visiting a tattoo parlor there. She also admitted, in a digression that the lawyers’ questions did not seem to prompt, that she thought Mr. Wade had a sexist view of the world, and said it was the reason they broke up last summer.

“Mr. Wade is used to women that, uh, as he told me one time: The only thing a woman can do for him is make him a sandwich,” she said. “We would have brutal arguments about the fact that I am your equal. I don’t need anything from a man, a man is not a plan, a man is a companion.”

Her testimony unfurled in a courtroom that crackled with dramatic tension, and a peculiar mix of dread and titillation over the fact that a criminal case against a former president had taken a bizarre detour into a melodrama centered around questions about two prosecutors’ love lives — questions that Ms. Willis insists should have never been publicly aired in the first place.

The veteran prosecutor has been put on the defensive in the criminal election interference case she is leading against Mr. Trump and his supporters. Lawyers for Mr. Trump and his co-defendants say she has an untenable conflict of interest because she hired Mr. Wade to manage the case after their relationship began, and then went on fancy vacations with him that he paid for, at least in part.

The accusation that Ms. Willis and Mr. Wade had been romantically involved was first lodged on Jan. 8 in a court filing by Ms. Merchant, a lawyer for Michael Roman, a co-defendant of Mr. Trump who once worked for his campaign. Ms. Willis and Mr. Wade did not directly respond to the allegations for nearly a month, though they eventually did so in their own legal filing.

Ms. Willis’s performance Thursday was a different kind of response — shot through with pride, hurt and blustery verbal jousts. It was the antithesis of the buttoned-up approach taken by Jack Smith, the laconic special counsel leading the two federal criminal cases against Mr. Trump. And it was pitched not only to Judge McAfee, who will determine whether she should be able to keep the case, but also to the Fulton County voters who will decide whether to re-elect her later this year — and who would make up a jury in the case.

She may have also been speaking to a nation that is now entertaining doubts about the validity of her prosecution.

Whether her efforts will succeed is one of a number of questions left unanswered by Thursday’s hearing. Earlier in the day, a former friend and employee of Ms. Willis’s, Robin Bryant Yeartie, testified against her will, via videoconference, saying that Ms. Willis and Mr. Wade had begun their relationship before Ms. Willis hired him in November 2021.

Ms. Yeartie’s testimony contradicted Mr. Wade’s version of events, in which he claimed that the romantic relationship began later, in 2022. But Ms. Yeartie could not offer many details about her conversations with Ms. Willis, and it is unclear whether the judge will find her testimony credible.

Mr. Wade also took the stand, where he was subject to lengthy and sometimes hostile bouts of questioning from Ms. Merchant, as well as by Mr. Sadow and Craig Gillen, a veteran lawyer who represents a defendant who used to head the Georgia Republican Party.

Mr. Wade ran cool where Ms. Willis ran hot, answering questions carefully and with minimal emotion. Ms. Willis acknowledged the difference in her testimony, calling him a “Southern gentleman.”

She tartly added, “Me, not so much.”

Both Ms. Willis and Mr. Wade did their best to push back against the idea, which Ms. Willis deems to be preposterous, that they were prosecuting a former president to gain access to money and expensive vacations.

Mr. Wade said that Ms. Willis repaid him for “roughly” half the cost of the trips. He also said that she paid him back for tickets and other purchases, totaling thousands of dollars, in cash.

The defense lawyers found this difficult to believe, and asked both of them a barrage of questions about the practice. Ms. Willis said that she learned to keep a lot of cash on hand from her father, a retired lawyer and former Black Panther, who taught her that stockpiling cash was a practical way to assert one’s independence.

The hearing resumes on Friday at 9 a.m. Ms. Willis is expected to take the stand for more grilling. The defense lawyers will likely crowd, again, onto one side of the packed courtroom. They are, in aggregate, a sea of boxy wool suits and white male faces (with Ms. Merchant, a white woman, a stark exception).

The contrast with Ms. Willis, in glowing magenta, could not be more glaring.

Richard Fausset , based in Atlanta, writes about the American South, focusing on politics, culture, race, poverty and criminal justice. More about Richard Fausset

Our Coverage of the Trump Case in Georgia

Former president donald trump and 18 others face a sprawling series of charges for their roles in attempting to interfere in the state’s 2020 presidential election..

RICO Charges:  At the heart of the indictment in Georgia  are racketeering charges under the state Racketeering Influenced and Corrupt Organizations Act . Here’s why such charges  could prove to be a powerful tool for the prosecution .

Who Else Was Indicted?:   Rudy   Giuliani , who led legal efforts in several states to keep the former president in power, and Mark Meadows , the former White House chief of staff, were among the 18 Trump allies  charged in the case.

Plea Deals: Sidney K. Powell , Kenneth Chesebro  and Jenna Ellis  — three lawyers indicted with Trump in the case — pleaded guilty and agreed to cooperate with prosecutors   against the former president.

Lt. Gov. Burt Jones: Since the indictment of Trump and his allies, a question has gone unanswered: Would charges also be filed against the longtime Trump supporter? It is now up to a state agency to find a special prosecutor to investigate him .

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