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Header image: Podcases

Podcases: Case Studies, Reimagined

What you don’t know about the opioid epidemic, you own the vaccine that others need: should you share it, when social media and political speech collide.

A “podcase” is a teaching tool: an audio version of a traditional case study, designed to provide an alternate learning method for students. It includes audio enhancements, such as sound effects, intended to illuminate the material.

Listen Up: “Podcases” Offer a New Way to Learn

Listen & subscribe.

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Suggestions

best case study podcast

20 Best Business Case Podcasts of 2021

best case study podcast

Are you wanting to learn more about business case ? Well you’ve come to the right place. This is a curated list of the best business case podcasts of 2021.

We have selected these podcasts for a variety of reasons, but they are all well worth a listen. We tried to select a variety of podcasts across the spectrum from hosts with a wide breadth of experience.

We are always keen to hear your feedback, if we have missed a podcast, tweet us @MagazineWelp and we will check it out!

Best Business Case Podcasts 2021

With thanks to ListenNotes , Crunchbase , SemRush and Ahrefs for providing the data to create and rank these podcasts.

best case study podcast

  • Publisher : HBR Presents / Brian Kenny
  • Total Episodes : 150

Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.

  • ListenNotes
  • Listen on iTunes

The Wellness Business Podcast

best case study podcast

  • Publisher : Karen Pattock and Kathleen Legrys
  • Total Episodes : 217

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

The Speaker Lab

best case study podcast

  • Publisher : Grant Baldwin
  • Total Episodes : 367

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you’re just getting started trying to get your first booking or you’re a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We’ll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

High-Income Business Writing

best case study podcast

  • Publisher : Ed Gandia
  • Total Episodes : 261

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you’ll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. And he’ll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

The Art of Online Business

best case study podcast

  • Publisher : Rick Mulready
  • Total Episodes : 500

The 3rd Rail Entrepreneur

best case study podcast

  • Publisher : Alastair Macdonald
  • Total Episodes : 42

A podcast about enrichment. Enrichment of our minds, relationships, meaning and business via the entrepreneurial path. We’ll share Alastair’s real-time business case studies with private clients, stories from the field, legends and cross-pollinatory musings to inspire and provoke your own creativity. Join us! Facebook Group: https://www.facebook.com/groups/3rdrailentrepreneur

The Data Chief

best case study podcast

  • Publisher : Mission
  • Total Episodes : 33

Meet the world’s top data and analytics leaders transforming how we do business. Hear case studies, industry insights, and personal lessons from the executives leading the data revolution. Join host Cindi Howson, Chief Data Strategy Officer at ThoughtSpot, every other Wednesday to meet the leaders and teams at the cutting edge.

The Dividend Cafe

best case study podcast

  • Publisher : The Bahnsen Group
  • Total Episodes : 378

The Dividend Cafe is your portal for market perspective that is virtually conflict-free, rooted in deep philosophical commitments about how capital should be managed, and understandable for all sorts of investors. Host David L. Bahnsen is a frequent guest on CNBC, Bloomberg, and Fox Business. He is the author of the books, Crisis of Responsibility: Our Cultural Addiction to Blame and How You Can Cure It (Post Hill Press) and The Case for Dividend Growth: Investing in a Post-Crisis World (Post Hill Press).

Hair of the Dog Podcast

best case study podcast

  • Publisher : Nicole Begley
  • Total Episodes : 72

Are you a pet photographer hoping to start or grow your business so that you can finally live the life of YOUR design? Welcome to your one-stop-shop for practical tips, actionable strategies, detailed case studies, interviews with industry leaders, and everything else you need to start making money in pet photography. – Your host is Nicole Begley, a zoological animal trainer turned pet photographer. Nicole has been running a successful pet photography business since 2010 and is also the founder of Hair of the Dog Academy where she has helped people just like you build profitable pet photography businesses all around the world. – In this show, you will learn about photographing animals, starting your pet photography business, working with clients, pricing your photography, selling your photographic art, marketing your photography business, and creating an incredible client experience.

World of Procurement

best case study podcast

  • Publisher : Daniel Barnes
  • Total Episodes : 44

Talking Procurement, Supply Chain and Contract Management. We are going to deep dive into the current state of affairs, best practice, building a personal brand and provide real case studies and examples for you to implement within your own Business. We speak with the most Senior and the most Junior people within Business, as everyone has a perspective and fresh ideas that can really help you operate within your business.

Lifestyle Practice Builders – Chiropractic Business & Marketing

best case study podcast

  • Publisher : Chiropractors, Rich Day, DC & Haley Day, DC
  • Total Episodes : 185

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice around YOUR lifestyle! Whether you’re a Chiropractic student, new doctor, or experienced chiropractor, you’ll get actionable, inspirational and helpful information you can use TODAY.

The Site Shed

best case study podcast

  • Publisher : Matt Jones – Trade based business enthusiast
  • Total Episodes : 298

The Site Shed is a podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs. The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business. Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot’s of do’s and don’t that have been learned through the school of hard knocks. Matt’s unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you’re sure to transform your earbuds, into a university.

Stock Stories | Case Studies and Mental Models for Individual Investors

best case study podcast

  • Publisher : Alex Mason
  • Total Episodes : 176

What stocks do you own and why do you own them? What are the fundamentals that ultimately drive stock market returns? I’m Alex Mason, an individual investor like you. Join me in my journey to decode the business behind the stock, and uncover principles and best practices for individual investors. My goal is to improve your investing process with knowledge and insight through case studies of real companies. This is the show where we explore the histories, business models, and economic characteristics of publicly traded companies, as well as mental models to complement investment analysis.

Engage Video Marketing Podcast

best case study podcast

  • Publisher : Ben Amos
  • Total Episodes : 201

The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

LEGNDS – Entrepreneurship & Business SIMPLIFIED

best case study podcast

  • Publisher : Ron Malhotra
  • Total Episodes : 22

If you are a visionary entrepreneur who is seeking sustainable growth, scale efficiencies, and prominent impact, then this podcast will provide you with powerful insights to become a business Legend. Ron Malhotra will share exceptional business insights with you so that you can implement them to see the results in your business. In case you want to become a Business Legend, email us at [email protected] and our team will get in touch with you.

Business Jesus and Sweet Tea: Heather Heuman chats w/ Michael Stelzner, Nicole Walters & more on Social Media Marketing

best case study podcast

  • Publisher : Heather Heuman: Social Media Speaker, Strategist, Host of Business, Jesus a
  • Total Episodes : 206

Business, Jesus and Sweet Tea is a weekly podcast produced and hosted by Heather Heuman and Sweet Tea Social Marketing. The podcast was created for Christian business owners, entrepreneurs and leaders that need help to grow businesses with social media marketing, branding and insight from leading influencers getting results in this ever-changing marketplace. Plus, it has a huge desire to be an encouragement to you to use your gifts and talents from God to shine a light for Jesus in the marketplace. Listen to case studies, best practices and real stories of business owners just like you and how they overcame struggles and use social media marketing to grow their businesses. Learn how to use social media marketing, branding, e-mail marketing, content marketing and live video to work for your business. Find out more at sweetteasocialmarketing.com

7 Figure Flipping with Bill Allen

best case study podcast

  • Publisher : Bill Allen
  • Total Episodes : 455

Learn the strategies, systems, and secrets of the nation’s top house flippers, wholesalers, and real estate investors right here on The 7 Figure Flipping Podcast with Bill Allen! Bringing you deep-dive interviews and insights on flipping houses and wholesaling real estate, 7 Figure Flipping is the ultimate online resource to accelerate your real estate investing journey. Whether you’re new to real estate or you’re ready to scale your REI business, you’ll find tips, guides, case studies, tutorials, and everything else you need right here. The 7 Figure Flipping Podcast is your “inside look” at what’s working in the house flipping and wholesaling world right now. No empty fluff… just actionable, helpful information you can use TODAY! See acast.com/privacy for privacy and opt-out information.

Immersive Audio Podcast

best case study podcast

  • Publisher : 1.618 Digital
  • Total Episodes : 51

Join our host Oliver Kadel and guest presenters, in conversation with industry thought leaders, practitioners, artists, academics and entrepreneurs discussing all aspects of this rapidly evolving industry from art, science and business to practical insights and project case studies. We aim to inform, educate, explore and unite the community. Immersive Audio Podcast is produced by 1.618 Digital Ltd.

Podcasts From The Printerverse

best case study podcast

  • Publisher : Print Media Centr
  • Total Episodes : 406

Welcome to Print Media Centr’s Podcasts from the Printerverse where we explore all facets of what is possible in today’s world of cutting-edge print communications, share customer stories, case studies, and strategies for print business and marketing success. Print Long and Prosper! #PMCpodcasts

Monetizing Media

best case study podcast

  • Publisher : Eric Peckham
  • Total Episodes : 18

Monetizing Media breaks down the business of media, entertainment, and gaming. Leading executives, entrepreneurs, and investors share case studies on their companies and their analysis of new business opportunities with Eric Peckham, author of the Monetizing Media newsletter. // Keep up with industry deals and new analysis at MonetizingMedia.com

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How to Structure Case Study Episodes for Your Podcast

I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show).

In this episode, I talk about how to do case study episodes for your podcast.

3:10 – When you should ask your clients for a case study

4:39 – How to help your listener see themselves and identify their next steps with a case study

7:00 – Why you should carefully consider which clients you ask for case studies

9:07 – The first type of question to ask that helps set the stage

10:20 – The second question and why I like to say “we” when talking with clients about it

12:27 – The questions that highlight the good stuff that comes with working with you

Mentioned In How to Structure Case Study Episodes for Your Podcast

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The 20 Best Study Podcasts for Students

Silent studying isn’t for everyone — some students like a bit of chatter and ambience in the background while they work. Whether you’re listening to random talk shows or podcasts for academic success, podcasts can help your studies feel a little less stressful. Plus, you might just learn something new!

From soothing meditative discussions to zone out to during study sessions, to podcasts that’ll help you pass the MCAT, we’ve rounded up some of the best study podcasts for you to listen to!

Looking for more student productivity tips? Subscribe to The Flow — our free quick, snappy, value-packed focus and recharge newsletter:

  • First Name First

Everything is Alive

Unscripted podcast Everything is Alive is unique, witty, and surprisingly profound. Each episode is an interview with an inanimate object, from a can of knock-off soda to a jack-o-lantern to a grain of sand.

Each object has its own feelings, perspective, and personality, leading to fantastical observations and absurd dialogue. Everything is Alive’s laid-back interview style is ideal if you’re looking for a hilarious podcast you can tune in and out of while studying.

Listen to Podcast Here

The Premed Years

The Premed Years is perfect if you’re taking the plunge into premed. Nominated as one of the top Science & Medicine podcasts in the Academy of Podcasters Awards, The Premed Years revolves around the trials and tribulations of applying for and attending medical school.

You’ll find episodes on immigrant applicants, substance abuse, disabilities in the medical profession, and preparing for the MCAT. With interviews with Admission Committee members and real stories from applicants, The Premed Years has no shortage of insightful content.

Sleep With Me

Check out Sleep With Me if you want dull background chatter for your next study sesh. Originally designed to help people fall asleep, Sleep With Me is a series of outlandish stories and one-sided discussions that get increasingly boring as they go along. Sleep With Me is a great rambling podcast that requires no brain power — but maybe give it a miss if you’re burning the midnight oil.

Rooster Teeth Podcast

YouTube royalty Rooster Teeth has a podcast where the crew discusses pop culture, gaming, films, and other topics. Conversational and light-hearted, the Rooster Teeth Podcast is great for simulating a cafe vibe while you study. Plus, with over 700 episodes of the Rooster Teeth podcast, you won’t run out of background noise for your study sessions anytime soon.

Stuff to Blow Your Mind

Sciencey podcast Stuff to Blow Your Mind examines the weird and wonderful questions we have about ourselves and the universe. Hosts Robert Lamb and Joe McCormick unpack topics like the cosmos, transhumanism, and strange cinema in this varied and fascinating podcast. Stick Stuff to Blow Your Mind on during your next study session — you might just learn something new about your own existence.

Deep Questions with Cal Newport

NY Times best-selling author of Deep Work and Digital Minimalism, Cal Newport*,* hosts the podcast Deep Questions, answering questions from readers and listeners on ignoring digital distractions, staying focused, and improving productivity. Learn how to engage in “deep work” from the man who coined the term in Deep Questions with Cal Newport.

All Killa no Filla

Prepare for gruesome giggles with All Killa no Filla. Comedians Rachel Fairburn and Kiri Pritchard-McLean share conversations about real murderers and criminals, with plenty of laughs to lighten the mood. If you’re a fan of true crime, you’ll love listening to All Killa no Filla during your next study session.

Snap Judgement

Mix music and storytelling into your studying by listening to Snap Judgement. Background beats accompany eye-opening stories which challenge the listener to see the world from another person’s perspective. Snap Judgement is enlightening and entertaining if you’re listening and sets an excellent ambiance for study.

The Philip DeFranco Show

The Philip DeFranco Show is a punchy little podcast that covers news ranging from global issues to celebrity gossip. DeFranco also gives his own views and opinions on stories, making this podcast feel more accessible and engrossing than a stuffy news show. It ranks as one of the most popular web-based news shows, with over 6 million YouTube subscribers. PDS’ short run time means a couple of episodes neatly into a Pomodoro break .

That Classical Podcast

Classical music can help you relax and improve focus while studying, so why not listen to a classical music podcast? That Classical Podcast’s hosts Kelly, Sascha, and Chris have light-hearted discussions about classical pieces, with snippets of famous compositions thrown in for your enjoyment. Whether you’re a fan of classical music or not, That Classical Podcast makes for soothing background noise.

MCAT Basics

MCAT Basics is the ultimate podcast to listen to while studying for the MCAT. Each episode covers different topics of the MCAT, from muscle groups to isomers to thermodynamics. MCAT Basics also reviews practice tests and example questions from the AAMC. Even if you’re not actively listening, you might soak up some important knowledge for when it’s time to take this extremely tricky test.

GroSeries is another MCAT-centric podcast to tune into while cramming for medical exams. Like MCAT Basics, GroSeries goes over different topics in the MCAT, including the digestive system, embryogenesis, and mental disorders. It’s an excellent passive learning tool for when you’re traveling, relaxing, or studying.

Ninja Nerd Podcast

Ninja Nerd is a med school podcast focusing on specific topics commonly in exams, with clinical explanations of different conditions and treatment options. Some of the topics discussed include hyponatremia, diuretics, and vasopressors. Check out this podcast if there are certain topics you’re struggling to wrap your head around.

The Empty Bowl

Find inner peace at the bottom of a cereal box with The Empty Bowl. A unique spin on meditative podcasts, The Empty Bowl features soothing discussions about everything cereal. Calming soundscapes provide the perfect background to this oddly relaxing listen.

The Wolf and Owl Podcast

Popular British comedians Tom Davis and Romesh Ranganathan host this podcast about nothing in particular. Tune in for hilarious conversations and anecdotes in episodes like “New Tattoos & Travel Meltdowns” and “Lightsabers & Noisy Sandwiches.” The Wolf and Owl Podcast works well if you’re searching for lively background noise while studying.

Weekly Motivation

The Weekly Motivation podcast will inspire you to be the best you possible. Podcast producer Ben Lionel Scott shares motivational quotes from some of the world’s top achievers, with episodes on overcoming adversity, attaining your dreams, and building confidence. Weekly Motivation is the podcast for you if you’re trying to grind through a difficult study period.

Stuff You Should Know

Love random facts? Then you’ll love Stuff You Should Know. This podcast is an endless fountain of useless (and sometimes useful) knowledge, covering subjects like chia pets, El Niño, Nerf guns, and why everyone loves Dolly Parton. These topics might not be helpful for your studies, but they’ll add some interesting ambiance to your study sesh.

The Sleep Zone Podcast

You’ll enjoy The Sleep Zone Podcast if you find talking distracting while studying. The Sleep Zone Podcast features hour-long episodes of relaxing music for meditation and to relieve stress and anxiety. Vibe with The Sleep Zone Podcast? Check out these top ambient soundscape and background noise websites for studying !

How I Built This

Aspiring entrepreneurs will want to check out How I Built This. Presenter Guy Raz chats with successful entrepreneurs about the failures, hurdles, and eventual triumphs of launching a product or business. Businesses covered include Michael Kors, Manduka, Hinge, and Dutch Bros. Coffee. Lay the building blocks for your next big business venture with How I Built This.

Don’t miss the Bananas podcast if you love bonkers news bulletins. Hosts Kurt Braunohler and Scotty Landes discuss bizarre news and stories from around the globe. With famous guest stars and tons of amusing anecdotes, Bananas is a fun listen, whether you’re paying attention or nosing through a notebook.

What’s your go-to study podcast? Let us know in the comments below!

Gridfiti is supported by its audience – when you buy something using the retail links in our posts, we may earn a small commission at no additional cost to you. Read more about our affiliate disclaimer.

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Most top-ranked podcasts bring on guests, thousands of guests appeared on these podcasts in 2022, but a relatively small number accounted for a majority of appearances..

A collage of podcast-related images

This study takes a close look at the guests hosted by the top-ranked podcasts in the United States in 2022. It is a continuation of work that Pew Research Center has done analyzing podcasts as a part of the news and information landscape in the U.S.

We identified these top-ranked podcasts by first analyzing daily lists of the top 200 podcasts on Apple Podcasts and Spotify from April 1 to Sept. 30, 2022 (chart data provided by Podchaser Inc ). We calculated the average chart position of each podcast that appeared on either list to identify the top 300 podcasts from each site.

After combining daily Apple and Spotify top-300 lists and eliminating duplicates on both lists, we identified 451 top-ranked podcasts. Of these, 434 published at least one episode from Jan. 1 to Dec. 31, 2022. All 24,004 episodes from these podcasts that published in 2022 and were available from Apple and Spotify were analyzed in this report.

To identify the number of guests in each episode and their names, we used OpenAI’s Generative Pre-Trained (GPT) model. Researchers gave the model specific instructions to extract the name of any guests in an episode from each of the episode descriptions in the dataset. We then ran accuracy checks for the model results, removed duplicate guests, and performed other standard data cleaning steps.

To learn more,  read the methodology  of the report and a  Q&A with the lead researchers .

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.

Podcasts are a unique, audio-first source of news and entertainment that has steadily drawn more listeners since 2013 , with about half of Americans saying they have listened to a podcast in the past year .

A pie chart showing that 76% of top-ranked podcasts brought on at least one guest in 2022

Podcasts are often based around the perspective of the host or hosts, but many podcasts bring on guests to provide additional viewpoints. A new study of 434 top-ranked podcasts shows just how common this practice is: 76% of top-ranked podcasts brought on at least one guest in 2022. About one-in-five (22%) featured guests regularly, and 5% of the shows had guests in almost every episode (90% or more of the time).

Among the key findings in this report:

  • Thousands of individuals appear on top-ranked podcasts. More than 7,000 people appeared on these podcasts in 2022. Because some individuals went on podcasts more than once, these 7,000 individuals made almost 11,000 guest appearances. All told, a guest appeared in about one-third of the approximately 24,000 episodes these podcasts released in 2022.
  • Podcasts on some topics are more likely to have guests, but true crime is a largely guest-free zone. Sports, entertainment, politics and self-help podcasts are more likely to feature guests than other topics, with at least three-quarters of these podcasts hosting at least one guest in 2022. And over half of entertainment podcasts regularly had guests. By contrast, true crime is the most common genre among top-ranked podcasts. But about four-in-ten top-ranked true crime podcasts had no guests in 2022, and just 4% of true crime podcasts featured guests regularly.
  • Most guests make only one guest appearance and stick to a single show: 78% of all guests on these top-ranked podcasts appeared just one time in 2022. And just 12% of guests appeared on multiple podcasts during the year.
  • But guests that made multiple appearances accounted for a significant share of all guest visits. Just 22% of guests made more than one appearance on a top-ranked podcast in 2022, but these individuals made up half of all guest appearances.
  • Individuals affiliated with The Daily Wire are especially prolific podcast guests and often appear on each other’s shows. Five of the 18 people with the most guest appearances on top-ranked podcasts in 2022 were directly affiliated with the conservative news outlet. And the bulk of their appearances were on Daily Wire-produced shows.
  • Many of the people who appeared on the largest number of top-ranked podcasts went on The Joe Rogan Experience. This podcast was a popular destination for people who frequently appeared on top-ranked podcasts in 2022: 44% of these guests went on Rogan’s show that year.

Guests on these podcasts were identified using OpenAI’s Generative Pre-Trained Transformer (GPT) 3.5 model. Researchers gave the model episode descriptions downloaded from Apple Podcasts and Spotify and instructed the model to identify all guests on each episode. For more information, read the methodology and a Q&A with the lead researchers on the report.

Keep reading or jump down to see:

Which podcasts bring on guests

  • Which guests appear most often
  • A network analysis of podcasts and their guests

The rise of podcasts

Podcast listenership in the United States has increased steadily since 2013 . And a recent Pew Research Center survey found that 49% of U.S. adults have listened to a podcast in the past year .

This report is the latest in the Center’s ongoing research into podcasts. Previous reports covered how Americans engage with podcasts ; which podcasts they listen to most ; how differences in engagement with podcasts varies based on factors like age and race; and an in-depth analysis of top-ranked podcasts .

A bar chart showing that 16% of top-ranked podcasts about politics almost always had guests in 2022, more than any other topic

Top-ranked podcasts cover a wide range of subjects . But podcasts about some topics were more likely to bring guests on than others in 2022. Notably, every top sports podcast had at least one episode with a guest. A majority of self-help (86%), entertainment (85%) and politics (78%) podcasts did so as well.

True crime podcasts were the least likely major genre to bring on guests: Slightly more than half (56%) brought a guest on in at least one episode.

Majorities of podcasts about each of these topics brought on at least one guest. But far fewer brought on a guest regularly (in 50% to 89% of their episodes). Roughly half of entertainment podcasts (48%) hosted guests regularly, as did about one-in-three sports (33%) and self-help (32%) podcasts. In contrast, just 4% of true crime podcasts featured guests regularly.

A small share of podcasts (5%) almost always had a guest in their episodes in 2022 – that is, a guest appeared in 90% or more episodes. This was most common among politics and government podcasts, 16% of which had a guest on nearly every episode. No more than 10% of podcasts in all other categories had a guest this frequently.

News-focused podcasts

A modest share (15%) of top-ranked podcasts focused on news of any topic in 2022. But the vast majority (89%) of these news-focused podcasts hosted at least one guest during the year, a higher share than podcasts that were not news-focused.

Many news-focused podcasts frequently brought on guests. About a third (31%) did so regularly, and 13% almost always brought on guests – far higher than the share of podcasts that do not focus on news (3%).

Repeat guests

It was relatively common for top-ranked podcasts to bring on the same guests more than once in 2022. About half (49%) of all top-ranked podcasts had at least one of these repeat guests over the year. And around a quarter of these podcasts (23%) had more than five repeat guests that year.

At the same time, most podcasts didn’t rely especially heavily on these repeat guests. Fewer than 1% of all guest appearances came from repeat guests on a typical podcast that ever had guests in 2022.

But podcasts that had guests more frequently tended to bring on the same guests more often. A typical podcast that regularly had guests brought on a repeat guest for 7% of all guest appearances. That share rose to 10% of guest appearances for podcasts that almost always had guests.

Which podcast guests appear most often

While podcasts often brought on repeat guests in 2022, most guests did not appear very often: 78% of all guests appeared on just one episode of a top-ranked podcast during the year.

The 22% of guests who appeared on two or more episodes tended to be extremely prolific. Appearances from this minority of guests accounted for 49% of all guest appearances on top-ranked podcasts in 2022.

best case study podcast

This 22% of guests who made multiple podcast appearances in 2022 is made up of:

  • 12% of guests who appeared on multiple podcasts – Together, this 12% of guests accounted for 28% of all guest appearances on top-ranked podcasts in 2022.
  • 10% who appeared on a single podcast multiple times – Together, this 10% of guests made up 21% of all guest appearances on top-ranked podcasts in 2022. These guests were often regulars for the podcasts they went on frequently: Many of the guests with the largest number of appearances on a single podcast were in 5% or more of that show’s episodes.  

Guests who appeared on the most shows in 2022

A table showing The most frequently appearing guests on top-ranked podcasts in 2022

The preceding “bird’s eye view” analysis looked at how often the same guests were appearing across podcasts or even within the same podcasts. In this section, we look at the specific guests who appeared on the highest number of podcasts and episodes.

As noted above, 12% of all guests appeared on more than one show in 2022. Sixteen of these individuals went on six or more top-ranked podcasts over the course of the year, accruing nearly 109 guest appearances between them.

The guests who went on the largest number of shows come from a diverse set of professional backgrounds, ranging from company founder and CEO Elon Musk to psychologist, author and commentator Jordan Peterson. Others in this list include:

  • Figures from the entertainment industry, such as Andrew Schulz, Ari Shaffir, Bert Kreischer and Judd Apatow.
  • Scientists like Neil DeGrasse Tyson or Anthony Fauci.
  • Journalists and political commentators from across the media landscape, ranging from New York Times columnist Maggie Haberman to independent journalist Matt Taibbi.

Many of these guests made appearances on the same podcasts. Most notably, 14 of these 16 individuals appeared on The Joe Rogan Experience at one time or another during the year. Other shows that brought a relatively large number of these guests include The Megyn Kelly Show, Candace Owens, and the Are You Garbage? podcast.

Guests who appeared in the most episodes in 2022

Eighteen individuals made a total of 20 or more guest appearances on a top-ranked podcast in 2022, and these guests tended to come from one of two broad groupings.

Twelve of these 18 guests are sports journalists or commentators. Many are affiliated with The Ringer or The Athletic. And five of these 18 guests are directly affiliated with the conservative outlet The Daily Wire.

These five guests include Michael Knowles, CEO Jeremy Boreing, Matt Walsh, Andrew Klavan and site co-founder Ben Shapiro. All but Boreing host a podcast published by The Daily Wire. And all of them tend to appear on podcasts produced by that outlet. Some 90% of their nearly 150 guest appearances on top-ranked podcasts in 2022 were on podcasts produced by The Daily Wire.

Deep dive: Classifying podcasts around the guests they share

As noted above, 52% of top-ranked podcasts – 225 in total – shared at least one guest with another top-ranked podcast in 2022. We wanted to see if we could find any patterns in these guest appearances and identify clusters of podcasts that tend to share similar guests.

To do this, we visualized these podcasts and their guests as a network map. We then used a technique known as community detection to put them into groups based on the guests they bring on, how often they have those people as guests, and the other podcasts those guests make appearances on.

Here is an overview of how that process worked:

best case study podcast

When we ran our network of podcasts and guest appearances through the community detection algorithm, we found five distinct groups containing between nine and 14 shows each. Refer to the appendix for a table with the full list of shows in each group .

All told, 57 podcasts were included in one of these five groups. The other podcasts on our map were not included in any groups. That is because they have fewer connections with other shows based on the guests they share.

Some of these groups – like Groups 3 and 4 – are close together on the map, which means that several guests made appearances on shows in each group. Others – like Groups 1 and 2 – are far apart, meaning there is less similarity in the guests they bring on, but still enough to be grouped together.

Beyond the guests they bring on, the podcasts that were assigned to each of the different groups were sometimes tied together by clear and consistent themes in the topics they cover or the people who host those shows. But in other cases, those similarities were not as obvious.

Here is a brief description of the shows in each group.

Group 1 (news, political commentary and current events, often with a left-of-center perspective)

All the podcasts in Group 1 are about news, current events and politics. These shows often – but not always – have a liberal or left-of-center viewpoint.

Although these shows tend to come from the political left, their guests can be drawn from other parts of the political spectrum. For instance, the community detection analysis placed the Real Time with Bill Maher podcast in this group: His show shared 17 guests with eight other podcasts in this group over the course of the year. But it also shared 23 guests with six podcasts in Group 2, many of whose shows tend to have a more conservative orientation.

Group 2 (news, political commentary and current events, often with a right-of-center perspective)

Group 2 also contains several shows about politics, news and current events. Many of these shows approach these topics from a conservative or right-of-center perspective. Several are affiliated with The Daily Wire.

The group also includes shows from journalists and media personalities who have been affiliated with Fox News, such as Megyn Kelly and Dan Bongino. Like Maher, Kelly’s show is located toward the midpoints of Groups 1 and 2 on our network map. Her show shared 60 guests with 10 podcasts in Group 2, but also 14 guests with five podcasts in Group 1 and 28 guests with eight podcasts in Group 5.

Group 2 also includes a few podcasts that touch on other topics like true crime or self-help and personal improvement.

Group 3 (sports-centric commentary and analysis)

The podcasts in this group tend to focus on sports news, commentary and analysis. Group 3 also contains two shows that focus on the broader world of pop culture but are affiliated with the Ringer Podcast Network.

Group 4 (mostly entertainment, some sports)

This group contains several shows hosted by actors or other figures from the world of entertainment and pop culture. It also includes interview podcasts hosted by sports personality Bill Simmons and NBA player Draymond Green, as well as NPR’s Fresh Air podcast.

Group 5 (a wide-ranging mash-up of comedy, sports, self-help, political commentary and more)

This group is the most wide-ranging of the five identified here. Several of the shows in this group are hosted by figures from the world of stand-up comedy. But Group 5 also includes two sports shows on the Barstool Sports network and two shows that focus on topics related to self-help, life skills and financial advice.

It also includes several shows in which figures with ties to the world of comedy and entertainment discuss a wide-ranging set of issues, from pop culture to politics and current events. The most prominent of these is The Joe Rogan Experience, whose guests have a substantial amount of overlap with Group 2.

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Table of contents, for national radio day, key facts about radio listeners and the radio industry in the u.s., public broadcasting fact sheet, true crime podcasts are popular in the u.s., particularly among women and those with less formal education, a profile of the top-ranked podcasts in the u.s., podcasts as a source of news and information, most popular.

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

PodcastBuffs

Creating a Podcast Case Study to Supercharge Your B2B Lead Generation.

Using B2B case studies as podcast episodes is a great way to generate leads and drive conversions. Learn how to create a winning podcast case study.

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Because social proof is a potent driving force behind purchase decisions . Whether we realize it or not, humans are social animals. We move as a pack. Our decisions and actions are subconsciously or consciously swayed by the choices and actions of those around us.

Think about it:

If there were two hotdog carts, one with a few people in line and the other empty, which would you choose? Most people would be inclined to pick the cart with others in the queue. Why? Because there must be a reason one cart is empty and the other has customers. So rather than spend time and effort scrutinizing each option, you simply rely on social proof.

“We view a behavior as more correct in a given situation to the degree that we see others performing it. Whether the question is what to do with an empty popcorn box in a movie theater, how fast to drive on a certain stretch of highway, or how to eat the chicken at a dinner party, the actions of those around us will be important in defining the answer.”

― Robert B. Cialdini,  Influence: The Psychology of Persuasion

A B2B marketing case study is an excellent way to tap into the power of social proof. It gives buyers context to determine whether they’re making the right choice. But why podcast case studies? What is so great about sharing your business case studies via B2B podcasting?

Well, a podcast is a great storytelling platform for effectively communicating your message . Podcasting is an intimate medium that can capture emotional nuances for a stronger connection. It’s also convenient to consume, and it feels authentic.

In other words, case studies and podcasting are a match made in heaven—a dynamic duo that could supercharge your lead generation efforts.

We believe that every business trying to generate leads should look into creating a B2B case study and sharing it via a podcast. And this lesson of the “ Podcasting Mastered ” course will break down everything you need to know about creating an impactful podcast case study.

This post is the 22nd in a series of “Podcasting Mastered” chapters designed to help you launch and grow an enterprise lead-generating podcast. There has never been a better time to make your voice heard – and we’re here to help master the art of podcasting with step-by-step guides.

Get the new chapters sent directly to your inbox, as soon as they release.

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What is a B2B Marketing Case Study?

A B2B case study is a marketing tool that tells the story of how a customer experienced quantifiable benefits from using your products or services. 

Most business case study examples describe and evaluate the different problems a customer faces—and how working with your business helped them successfully overcome those challenges. 

This gives buyers a form of social proof that your business could solve their challenges. Case studies build rapport with your audience and establish your brand as a trusted leader that would be an ideal choice for prospects.

What is a B2B Marketing Case Study

However, it is also important to understand what B2B case studies are NOT.

  • A case study is not an advertisement. So use facts over rosy marketing content.
  • It is not a press release to describe your products or services.
  • And it’s definitely not about your company! The customer is the star of the narrative.

Why a B2B Case Study is a Valuable Marketing Tool?

A B2B marketing case study is an incredibly effective way to generate leads and generate conversions. It acts as proof to simplify and validate customers’ buying decisions. It helps grow brand awareness, establish credibility, and build trust. A business case study is a crucial content strategy to engage your target audience through storytelling.

best case study podcast

Maybe your business is keen on creating B2B case studies, or maybe it’s not in your plans. Regardless, one thing’s certain: they’re effective in driving conversions. So much so that  78% of B2B buyers  rely on case studies to guide their buying decisions.

But why? What is it about case studies that makes them such a powerful marketing tool?

Here are some of the top benefits of case studies for your business:

1. B2B Case Studies Provide Proof.

best case study podcast

So, your business claims to do this and that for its clients. You claim and believe you’re the best at what you do. But why should prospects believe you?

Your marketing message can sound far-fetched without explaining the details and laying down the indisputable data behind how you achieve whatever you’re promising with your service offering. And even if it’s believable, your audience might not relate.

A B2B case study is mainly about providing proof. It details how you benefited another client and the steps you took to get to that solution. This drives home the reality of your offer—making you believable. And with proof comes better odds to seal the deal.

2. A B2B Marketing Case Study Fosters Trusts.

A B2B Marketing Case Study Fosters Trusts

As highlighted earlier, most people ( 92% ) tend to trust and pay attention to peer recommendations. There’s a reason you are more inclined to visit a certain restaurant based on a loved one’s positive experience.

A well-crafted B2B case study brings your product or service to life. It taps into the compelling power of storytelling to persuade your target audience. Sharing stories of successful relationships with other customers shows that you live up to your promises. This creates a strong emotional impression . And with the addition of tangible data, B2B case studies position you as a trustworthy and credible business partner.

best case study podcast

It makes sense that around  6 in 10 marketers  claim that case studies are their most trusted content type—and it’s easy to see why.

3. Building Brand Awareness.

best case study podcast

Did you know that  94% of buyers  use online resources to find and evaluate solutions to their problems—rather than talk to a salesperson?

This makes B2B case studies an invaluable resource for empowering prospects with in-depth information that answers their questions and solves their problem in a relatable way. They show how someone with similar issues and questions found their answers.

Case studies help prospects make the best decisions —while putting your company’s name out there. It’s also free publicity for your B2B clients. Featuring them in your case studies gives them free exposure. And who wouldn’t want that? It’s a  win-win  for all parties involved.

Now that you know why a good B2B case study is essential let’s get into why you should consider sharing them through a podcast. We firmly believe that a podcast case study is a  hidden gem in the content marketing world.

Benefits of a Podcast Case Study:

A podcast case study can offer potent content marketing firepower for your business. It is an ideal way to speak to prospects and highlight how you can address their needs. Podcast case studies help businesses engage with customers emotionally in a growing medium that is convenient to consume.

1. A Podcast Case Study is Intimate – Emotional Appeal.

A Podcast Case Study is Intimate

Reading a case study is one thing. But hearing it carries nuances that play a significant role in driving the point home. Prospects get an opportunity to hear the emotion in your voice—as if you were speaking directly to them.

Statistics are great , and they play an important role in your case studies—but it’s easier to relate to another human’s voice. So why not combine both through a podcast case study?

A podcast case study packs emotional appeal into your logical data, creating a more convincing and compelling narrative. It humanizes your story. It makes it easier for prospects to relate to your content.

2. Wider Distribution.

Podcasting is a growing medium! You must have noticed that shows are popping everywhere. Around  226 million  ( 80% ) people in the U.S. are familiar with a podcast—and the number keeps growing.

Each month, 41% of Americans give you their attention and invite you to their ears. This is a perfect opportunity to showcase your work by speaking directly to a growing audience of podcast listeners.

Plus, you can embed a podcast case study directly on your business website , publish it on YouTube , or share it on social media . This gives you access to different audiences, which can only be good news for your business goals.

3. A Podcast Case Study is Convenient to Consume.

best case study podcast

According to data from  Edison Research , around 62% of weekly podcast listeners consume their content at home. And nearly 68% of them do so using their smartphones. These people catch up with their favorite episodes while doing other activities. What does this mean for you?

Think about it. Your prospects will likely listen to you in their most comfortable setting (home). And they do this using a device that is mostly in their hands. As a marketer, this is a golden opportunity to narrate your story and convey your message. And this is precisely what a podcast case study offers.

How to Create a Podcast Case Study?

The need for a podcast case study is clear. Distributing your B2B case study as a podcast episode is a treasure trove of opportunities. But where do you start? How do you structure your podcast case study to make it effective? Read on.

1. Know Your Audience.

best case study podcast

Content marketing 101 – start by identifying your target audience. The effectiveness of your podcast case study hinges on pairing your content with the right audience. You must be relatable. Ask yourself:

  • Who are the decision-makers?
  • Which industries do they represent?
  • What are the business challenges of these people?
  • How can we solve them?

The subject of your podcast case study and your target audience must be in the same niche or industry. Otherwise, the information will be irrelevant. But don’t worry too much about appealing to all your customers—it’s fine if you don’t. You can simply create other B2B case studies to accommodate their needs.

So, how do you go about finding your B2B marketing case study audience?

Easy! Think about your previous and current clients. Who’s the ideal customer to feature in your success story? What are their problem areas, and how did they get solutions from working with you? The answers to these questions determine your target podcast listeners. Everything you record should be laser-focused on these buyers.

Need some additional guidance figuring out who your target audience is? 

We have a “ Podcasting Mastered ” lesson for that. Learn everything you need to know about finding your  customer avatar .

2. Find a Story and its ‘Star’.

Find a Story and its ‘Star’

Now it’s time to narrow down on what you’ll talk about. Who will be the hero of your case study success story?

Any previous customer will do—but ideally, you want to tell the story of the client who saw the most success from doing business with you.

Here are some key considerations when selecting the right customer to feature in your podcast case study:

  • Are they closely aligned with your target audience?
  • Are the results they’ve achieved remarkable and specific?
  • What is their level of brand recognition in the target industry?
  • How familiar are they with your products and services?
  • Did they switch from a competitor to working with you?

These questions should help you find your ideal case study subject. And once you have your ‘ star ’, ask them to participate in your podcast case study. While there is no one set way to request participation, there are a few best practices to observe.

  • Make it as easy as possible for the customer (i.e., the prospective podcast guest). Respect their time and ask as little of them as possible. The process should be as smooth and seamless as possible.
  • Make the details as clear as possible —including the structure of the podcast episode, the key topics/questions, and where the podcast case study will be published.
  • Highlight what they can expect to gain from their participation. These are people who are trading their time to feature on your podcast episode. Make it worth their while by emphasizing how they’ll benefit—whether it’s the increased exposure or credibility.

3. Craft Your Podcast Case Study.

best case study podcast

Got a customer willing to participate in your podcast case study? 

Awesome! Now it’s time to set up the podcast interview to capture information for your B2B marketing case study.

We’ve covered the details on how to host great podcast interviews in this lesson of the “Podcasting Mastered” course:  Master Podcast Storytelling and Podcast Interviewing . For now, we’ll focus on crafting a winning structure for your podcast case study—and here’s how.

1. Start with a Clear Headline:

A good story starts with a clear and captivating episode title that highlights what the guest customer achieved . This should be something relatable. Something that will pique the attention of the ideal listener. Consider adding impressive statistics .

2. Introduce the Guest Customer:

Give listeners a snapshot of the B2B case study subject (i.e., the story’s hero). Share their name, industry, product/services used , and a snippet of the results they got from working with you.

3. Introduce Yourself (i.e., the host):

In addition to the typical podcast intro your guests are used to, frame yourself with respect to your case study subject. What made you the perfect option for your guest customer? What solution do you offer that convinced them to work with you? And make sure to add the client’s input to drive the point home.

4. State the Problem:

Delve into the customer’s challenges . What were their problems or needs?

What were the goals they were hoping to achieve—and why were they having a hard time achieving them? Did they experience negative outcomes looking for solutions elsewhere? What drove them to make a decision? Did they have any hesitations?

5. Describe the Solution:

Now that we know the parties and the challenges standing in their way, it’s time to set up the “ happily ever after ” ending. This is the part where you connect with your audience after ‘ reeling ’ them in by highlighting relatable problem areas.

Be as detailed as possible. Give people a clear picture of the experience they can expect from working with you. How did you approach the guest customer’s problem? How did you address their challenges? What was so unique about your solution?

6. Share the Results:

Every good story needs a happy ending. In this case, the ‘ happy ending ’ is the specific results the guest customer got from using your products or services.

What was the payoff from choosing you? Did they make more money? Save time? Improve efficiency? How did their business (or life) change after getting on board with your solution?

Letting the client elaborate on this part from their perspective is best. And make of point of sharing clear evidence, such as statistical data.

7. A Call to Action:

By now, your podcast case study has probably caught the attention of some prospects. Maybe they found it incredibly relatable and valuable. Perhaps they’re contemplating making a buying decision.

If they stuck around to the end of the podcast case study, they’re likely qualified and the right fit for your company. Nudge them to seal the deal with a CTA (Call to Action). Consider offering an incentive such as an e-book or FREE consulting to encourage them to reach out.

4. Other Best Practices When Crafting a Podcast Case Study.

Other Best Practices When Crafting a Podcast Case Study

There’s more to a podcast case study than identifying the right guests and finding the best storytelling structure. Here are a few tips for recording a great B2B marketing case study that prospects will want to listen to and that will help you seal deals.

1. The Customer is Hero:

Yes, you are the host of the show, and the B2B case study is about your products and service. But you’re not the hero of the story. You’re just a supporting character. Your company’s role is to lend a helping hand to the real hero – your guest customer.

The idea behind this approach is to create a narrative where your listeners can visualize themselves as the protagonist of the podcast case study. No one wants to hear you boast about how good you are. They want to know how well you can solve your problems.

2. Ensure it’s Purpose-Driven:

B2B case studies are fundamentally meant to educate . For this reason, they should be purpose-driven . The language should be realistic and concise. The content should be to the point. But this being a podcast episode, you can sprinkle a few entertaining elements based on your show’s unique characteristics.

3. Make it Easy to Follow:

People tend to choose the path of least resistance. A podcast case study is not different. If the conversation takes too long to get to the point or the content is unclear, you will lose your listener’s attention. Ensure the information is easy to digest and the flow is seamless. Less is more. Aim for simplicity. And don’t be too technical.

4. Make the Podcast Case Study Interesting:

You love your favorite movie or book because the creators purposively designed it to be compelling. Most captivating stories include the use of a hook, conflict/trials faced by the protagonist, and a payoff. Then bring this all together with the element of emotion to engage the listeners. Feel free to use sound effects appropriately.

5. Don’t Lose Sight of the Target Audience:

When crafting or breaking down the success story, ALWAYS keep the ideal buyer in mind . Put yourself in their shoes and make the story as objective and compelling as possible.

Ready to Create a Podcast Case Study?

A podcast case study can be the perfect content to speak directly to your ideal customers. It can be a potent lead generation and conversion tool when well implemented.

People are receptive when you lay down exactly what you can do for them. And a podcast case study is the perfect way to showcase a success story that actually happened.

So create something they can relate to—and chances are you’ll see tangible results for your efforts. We hope this guide proves helpful in your quest for improved lead generation and conversion. All the best!

Don’t know where to begin? Get started with our free B2B Podcasting course.

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B2B Podcasting Mastered

Learn how to launch a revenue generating podcast for your business in just 10 minutes a day , for 2 weeks.

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I'm the founder of PodcastBuffs - In this blog, I share all my thoughts, experiments, results, tips, and tricks to help you succeed as a B2B podcaster.

Podcasts Worth a Listen

Business case studies podcasts.

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1 Cold Call

Hbr presents / brian kenny, 1 dofollow podcast, 1 hbr on leadership, harvard business review, 1 the side hustle show, nick loper of side hustle nation, 1 the expat money show - with mikkel thorup, mikkel thorup, 1 the twenty minute vc (20vc): venture capital | startup funding | the pitch, harry stebbings, 1 marketing smarts from marketingprofs, marketingprofs, 1 the strategy skills podcast: strategy | leadership | critical thinking | problem-solving, firmsconsulting.com & strategytraining.com, 1 software engineering institute (sei) podcast series, members of technical staff at the software engineering institute, 1 on strategy showcase, fergus o’carroll, 1 eventual millionaire - video case studies with millionaire business owners, jaime masters, 51 how i built it - case studies & coaching for creators and solopreneurs, joe casabona, podcast automation coach, 1 high-income business writing podcast, 1 fraud talk, association of certified fraud examiners (acfe), 1 australian property investor, tyrone shum, 1 the case interview podcast, julio and bruno from crafting cases, 1 we got this, lech guzowski, 1 the wellness business podcast, karen pattock and kathleen legrys, 1 the business behind your business, hosted by paul sweeney, 1 agile digital transformation, 1 amit karnani - business and beyond, amit karnani, 1 profitable painter podcast, daniel honan, tiffany lamberton, 1 thinkbusiness.ie, thinkbusiness, 1 investing in real estate with clayton morris | investing for beginners, clayton morris, 1 longwoods healthcare services radio, 1 practice acceleration podcast, tristan bond, 1 high voltage business builders, 1 7 figure flipping with bill allen, 1 web design business with josh hall, 1 the data chief, 1 stay paid - real estate marketing, remindermedia, 1 talking logistics podcasts, talking logistics podcasts, 1 immersive audio podcast, 1.618 digital, 1 chaos to control, teekwa scarborough, casey almeida & cora williams, 1 the google ads podcast, solutions 8, 1 trading stocks made easy with tyrone jackson, tyrone jackson, 1 cubicle to ceo, 1 black entrepreneur blueprint, 1 serve scale soar®, brandi mowles, 1 ispim innovation, 1 the basic b, brittany herzberg.

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1 Selects Edition: Bending Reality to Achieve True Happiness (Without Burnout!) with Victoria Song 45:04

1 [case study] how voltage business builder ben v, is generational wealth blueprint: a tech entrepreneur's journey from corporate to building a real business 23:02, 1 episode 310: the #1 hire that every business owner needs to make 12:21, 1 1027: q&a: when should i sell a rental property - episode 1027 15:43, 1 #63: helping hr grow a pair with mateusz stasica 50:13, 1 #62: who is responsible for employee’s psychological resilience with jarosław świątek 48:05, 1 #61: making strides towards great culture with alexis mcevoy 51:08, 1 313 - google ai…oh my with lindsay halsey 55:01, 1 424: justin bieber's pastor on legacy and 180 degree career turns, david kroll 42:39, 1 black entrepreneur blueprint 505 - jay jones - the simple formula to raise your prices and make more money 37:46, 1 post this & do that: the key to more likes, leads, and followers 28:40, 1 20vc: why vc returns will get worse, why lp incentive structures are so broken, what is the answer to liquidity with no m&a or ipos, when to sell vs hold your winners & turning $5m into $250m with the ... 1:11:04, 1 should you be running your own fb ads how she manages $1m+ in annual ad spend without an agency 59:53, 1 the real reason behind the "so what" question 6:14, 1 solopreneurs need to sell strategy as a service with maggie patterson 50:00, 1 high intent search terms: pushing budget into bottom-of-funnel (bof) keywords 17:00, 1 painting profits: how performance pay can transform your business 34:24, 1 the most important marketing kpi you’re not measuring: cost per content 7:20, 1 20vc: from selling 75% of trade republic for €600k to raising $1.3bn at a $5.3bn valuation, the biggest fundraising lessons having raised $1.3bn from the best in the world; trade republic ceo, christian ... 56:57, 1 driving motivation: five ways to say "you matter" at work 16:27, 1 how to ask for (and get) optimized client testimonials 17:02, 1 using large language models in the national security realm 34:45, 1 [696] breaking down an actual $115k profit deal 53:42, 1 pricing for impact: strategies that elevate seo agency value 28:13, 1 1026: how to master your mindset for real estate investing - episode 1026 10:41, 1 597: website rentals: the simple local websites that earn $1000/mo each 52:59, 1 eric siegel - are we headed towards an ai winter 22:51, 1 it's not too late to make a business plan 25:15, 1 chris ferris: keeping the great australian dream alive 46:08, 1 20growth: how to master product-led-growth, the biggest mistakes startups make when scaling into enterprise, how to assess "bets" in growth; which to take and which to not with gonto, interim cmo @ vercel ... 1:10:42, 1 423: value chain mapping (strategy skills classics) 8:42, 1 283: panama healthcare: a personal case study & report 27:46, 1 #339: how to identify the best services to offer your market in 2024 47:45, 1 how the best leaders drive innovation 8:52, 1 voltage ventures: navigating tiktok's omni-channel landscape with tammy duchow 26:21, 1 seo + blogs: a love story 28:09, 1 episode 309: how top practice owners reduce their hours (to zero) 13:14, 1 episode 192 - fergus sheil and aoife daly from irish national opera 17:09, 1 apple’s dilemma: balancing privacy and safety responsibilities 27:45, 1 a love letter to my business: 6 reasons why i’m crushing on my business right now 23:35, 1 marketing pros react: evaluating the 2024 super bowl commercials 23:56, 1 ep348: get it done: 5 steps to overcome your tech challenges 17:28, 1 inside craniofacial orthodontics & the future of modern learning with dr. kathryn preston 48:14, quick reference guide.

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28 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

Download Now: 3 Free Case Study Templates

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

best case study podcast

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

case study template

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

  • Give the case study a personal touch by focusing on the CEO rather than the company itself.
  • Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Case study examples: IDEO and H&M

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

  • Split up the takeaways of your case studies into bite-sized sections.
  • Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

Case study example from Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

  • Create a table of contents to make your case study easier to navigate.
  • Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

  • If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
  • Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Case study example from Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

  • Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
  • Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

Case study example from Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

  • You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
  • Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

Case study example from App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

  • Feature quotes from your client at the beginning and end of the case study.
  • Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

  • A case study doesn’t need to be long or complex to be powerful.
  • Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Case study example from Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

  • If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
  • Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Case study example from OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

  • Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
  • Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Case study example from Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

  • If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
  • Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

Case study example from HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

  • Close out with a list of products that users can buy after reading the case study.
  • Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Case study example from Amazon AWS

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

  • Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
  • Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

  • Include quotes from your client throughout the case study.
  • Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Case study example from Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

  • Open up with a summary that communicates who your client is and why they reached out to you.
  • Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Case study examples: Evisort and NetApp

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

  • Place the focus immediately on your client by including a snapshot of their company.
  • Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Case study example from Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

  • Don’t be afraid to get technical in your explanation of what you did for your client.
  • Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

Case study example from Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

  • Include your client’s ROI right in the title of the case study.
  • Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

Case study example from Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

  • Consider writing the entirety of the case study from the perspective of the customer.
  • Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

Case study example from CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

  • Include a video in the heading of the case study.
  • Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Case study example from Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

  • You don’t need to write a lot to create a great case study. Keep it simple.
  • Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Case study example from Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

  • Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
  • Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Case study example from Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

  • Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
  • Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Case study example from Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

  • Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
  • Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

Case study example from Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

  • Feel free to keep the case study short.
  • Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

Case study example from Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

  • Highlight the turning point for both you and your client during the solution-seeking process.
  • Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Case study example from Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

  • List the results of your work right at the beginning of the case study.
  • Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Case study example from Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

  • Link to product pages throughout the case study so that readers can learn more about the solution you offer.
  • Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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  • 4 Best Podcast Advertising Campaigns Case Studies
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4 Best Podcast Advertising Campaigns Case Studies

Table of Contents

Your advertising plan hasn’t been working as well as you’d like it to? Try out podcast marketing 101 for a start!

Podcasts are becoming more and more popular as a form of media. 57% of Americans had listened to a podcast by February 2021, and 37% had done so in the previous month. In prior years, such percentages had been 55 percent and 51 percent respectively, and the number of listeners keeps rising gradually.

Podcast advertising is becoming more common as the number of people listening to podcasts rises. Your digital advertising campaign will benefit greatly from using podcast adverts.

Most podcast listeners (78%) don’t mind advertising and sponsorships since they know they’re helping the show. According to the Interactive Advertising Bureau (IAB), 61% of podcast listeners have made a purchase after hearing about it in an ad or on the show.

However, how does advertising on a podcast work? In addition, what steps should you take to ensure your podcast advertising strategy is successful? As well as answering these and other concerns, this tutorial will show you how to advertise your podcast effectively.

Types of Podcast Ads

Take time to listen to some of the most successful podcasts if you’re not acquainted with podcast advertising. You’ll hear a variety of commercials throughout the show, whether they occur in the beginning, middle, or end credits.

There is a wide range of advertising in podcasts based on the host (s). Advertising on podcasts is easy for them since they know how to do it creatively.

What’s the deal with podcast advertising? The following are the most frequently used podcast ad formats:

Baked-in ads: : These adverts are included in the podcast and are heard by everyone who downloads or listens to the podcast. The presenter or announcer of the podcast usually reads these commercials. It’s possible that a presenter reading the ad will improvise and deliver the commercial in their own unique way. If the advertisement is delivered by an announcer, expect a more planned and official tone. Dynamically inserted ads: Advertisements introduced when the podcast is downloaded or streamed are referred to as dynamically injected advertisements. There will be a variety of commercials played depending on who is listening. These commercials are pre-recorded rather than read live.

You may also control when your advertisement appears in the episode by selecting from a number of different options. The following are examples of common podcast advertising options:

Pre-roll: This type of advertisement appears before the opening of a program, either before the content or during the introduction. Mid-roll: Ads that appear in the middle of the show’s rollout. They’re usually more than twice as long as pre-roll and post-roll spots combined. Post-roll: These advertisements appear at the end of each program and are the most cost-effective option to choose from.

How podcast ad pricing works

It’s critical to have a firm grasp of podcast ad prices before launching an advertising campaign. Let’s take a look at three different pricing structures for podcast advertising:

Cost per thousand impressions (CPM)

CPM is an abbreviation for cost per mille, meaning the price per 1,000 impressions, in this case, listeners. The number of downloads or listeners a podcast has can be used to estimate the number of impressions.

With regards to podcast advertising, cost per thousand downloads (CPM) is by far the most popular pricing strategy.

Cost per acquisition (CPA)

CPA pricing is another option. In this business model, you pay a fixed fee for each new consumer you bring in as a result of your advertising efforts.

When someone uses a special promo code you supplied in your advertisement, you’ll be charged a fee each time they use it on your website.

Although it is unusual, some podcasters charge a fixed rate to advertisers that wish to promote on their show.

Podcast Advertising case studies

Hackable an original podcast from mcafee.

The strategy:

A marketing company called Response has been collaborating for over a decade with McAfee as a security company. It’s been a never-ending struggle to get people to talk about digital security all these years. They’d rather not even consider it. And, for the most part, it’s not until there’s an issue that they consider it. However, learning is the primary line of defense when it comes to avoiding security concerns.

Listening to popular podcasts like “Serial” while thinking about this nagging problem gave them the idea to start their own McAfee Podcast to entertain and educate their audience through a relatively fresh and uncomplicated channel. As a result, they proactively approached the agency with the notion of creating a podcast on their behalf.

From the beginning, the objectives were as follows:

  • In order to impact customer loyalty and NPS, increase McAfee’s leadership role in cyber-security and enhance good sentiments about the McAfee brand
  • Make cyber-security concerns more approachable and fun while still offering clear information and training.
  • Remain more knowledgeable than you arrived with the audience

The company’s goal was to develop brand-building audio storytelling that was both entertaining and informative. Since Pacific Content has a wealth of experience and ability in telling the most vivid tales through audio, they were an obvious choice for the production team.

Pop culture (recreate a scene from a television show, a movie, or the news that shows a security breach or hack) + MythBusters.

The show was given the working title “Hackable?” by the production company. The question mark “?” at the end denotes that they are asking if anything can be hacked.

Take a look at the teaser video for “Hackable?” below.

When it came time to disseminate Hackable? to the various podcasting sites, they turned to SimpleCast.

A large portion of podcast listeners turn to Apple products, thus it made sense for the company to focus on its platform, resulting in a prominent placement in the “New and Noteworthy” section of their website.

In addition to receiving significant commercial placement on Pocket Casts’ app, the material was extremely well received by the company.

Those who do not listen to podcasts using an app can go to the microsite to listen, and those who use other platforms can go to find out more about each episode.

They figured the site’s tech audience would put up a fight, so they made it “Hackable” for them. You can “hack” the website if you locate the “easter eggs” concealed in blog entries, episodes, and on the website.

Hackable recognized it would be an uphill struggle to convert non-podcast listeners, so they set out to change that.

As a result, they concentrated their efforts on “fishing in areas where fish are abundant.” In-Podcast “Advertising” and Social Media were major components of their 360-Degree Marketing Plan.

The success of their show hinged on the use of in-podcast advertising. It’s not so much advertising as it is the host really endorsing the product.

Together with Reply All, Sincerely X, Science Magazine, and SpyCast they collaborated on the project.

People who have expressed an interest in podcasting or in certain podcasts were carefully targeted on social media.

The company also utilized its own and internal platforms, including its website, social media sites, social champions, and blog entries. McAfee additionally used

Because of the tight budget, the agency has switched to in-product communication as well as in-kind marketing with other podcasts to accomplish more with less money.

When they used their Mobile Security app to send messages about Hackable to McAfee android users, they saw a significant rise in the number of downloads of Google Podcasts.

They contacted other podcasts with Hackable-oriented material and listeners.

They were able to work together with Zig Zag and Deep Web Diaries because of their efforts. As a result of these cross-promotional efforts, more people became both downloaders and subscribers.

The Results:

  • Since the release of Hackable, has the McAfee Net Promoter Score (NPS) increased?
  • Is the vast bulk of it vulnerable to attack? Even individuals who had never tried a McAfee product before (65 percent) had a more favorable impression of the McAfee corporation after hearing this message.
  • After listening to the podcast, 77% of listeners stated it was “liked” or “loved.”
  • Eighty-eight percent of listeners felt the podcast taught them anything new.
  • Hackable? is one of the most popular podcasts of all time, with over 2 million downloads and 90,000 subscribers.
  • Hackable is a 5-star rated podcast on iTunes
  • Top-rated Apple Podcast: Hackable? U.S. podcast ratings: #1 for tech news, #3 for technology, and #42 overall (Overall)
  • SiriusXM Insights took up the show (twice)
  • In addition to winning The Shorty’s and Digiday’s “Best Branded Podcast” awards, the show was nominated for the iHeartRadio Podcast Awards.
  • Google Podcasts presently has it as a top trending topic.
  • Hackable’s third season was recently completed, right? & Seasons 4 and 5 have already been approved for broadcast.

a16z; A leading Tech Podcast

best case study podcast

The Strategy:

With the objective of becoming a leader in the bot creation sector, one of the world’s biggest IT companies sought more awareness inside the bot development industry. As a result of Portent’s podcast advertising approach, more people began to pay attention.

best case study podcast

In the bot development area, this well-known IT business intended to establish itself as a dependable top-level domain. They were up against well-known and well-established companies with their fledgling website. Even though they routinely posted fresh material, they needed a strategy for cultivating and feeding their organic search traction because of their relative invisibility as a newbie.

Their team developed a podcast advertising campaign around their target persona, a company owner and bot enthusiast named Greg, to raise brand recognition in the bot design niche.

They initially launched a $10K test campaign to make sure they were focusing on the correct character.

Because of the positive outcomes and increased knowledge of podcast listeners, they raised their budget and quadrupled the number of sponsorships in their campaign (from 14 episodes to 43).

Their overall approach included the following components:

  • The search for podcasts in the business and innovation area was done to make sure they were focusing on Greg to the best of their ability.
  • The team conducted a cost-benefit analysis after determining the cost of sponsoring podcasts in our niche to identify which podcasts would yield the highest return on investment.
  • Understanding key performance indicators (KPIs) – The effectiveness of the podcast ad campaign was evaluated based on the number of episodes downloaded, as well as traffic referred from other sources.
  • Messages Delivered Live on-Air Podcast hosts were given talking points to use at the sponsorship announcement to help spread the word about the business and establish trust.
  • Everything discussed had a clear connection to the client’s purpose and vision.
  • Custom ‘welcome’ landing pages were built for each branded podcast. Landing Page Design.
  • On top of that, they provided a unique experience for first-time visitors by helping us better segment and identify where our listeners were coming from.
  • The podcast advertising campaign resulted in 800,000 downloads of episodes, resulting in an increase in all of our organic measurements:
  • Time Spent on Site Increased by 127% (127 seconds vs. 53 seconds)
  • A 40% Increase in Pages Viewed Per Visitor (1.97 vs. 1.41)
  • Bounce Rate Dropped by 24% (59 percent vs. 78 percent )
  • A 7% Increase in the Refund Rate (6.83 percent vs. 6.38 percent )
  • All of this was accomplished with no discount offers made to podcast consumers, a strategy commonly employed to entice listeners to the website.
  • Podcasts they worked with also included links to sponsors in their show notes, helping the brand develop links and promote its content. As a consequence, they received 400 followed links and 200 nofollowed/noindex links for nearly every episode sponsored. Over a seven-month period, the organic traffic increased by 222% as a result of the links built as a result of these campaigns.
  • In the first 9.5 weeks of the campaign and the second 13.5 weeks, the following number of visits came from organic sources:

best case study podcast

Armchair Expert

best case study podcast

Armchair Expert’s presenter Dax Shepard excels at delivering adlibs that emphasize authenticity and use emotion.

Chrysler is a major sponsor of Armchair Expert, and Dax is a vocal supporter of Chrysler. It’s a match made in heaven.

It’s clear from any episode how much he likes his Chrysler Pacifica, describing it as “the prettiest van in the market” and a “really attractive tiny van. ”

During the interview with Malcolm Gladwell, Dax seamlessly integrates the commercial with a contemporary event, describing how convenient and roomy the van was on their recent visit to Disneyland.

This meant that his co-host, Monica, was free to add her two cents since it wasn’t scripted or pre-recorded.

It’s easy to tell that she’s feeling sentimental when she likened the vehicle to a Mary Poppins bag, that set up Dax well for a rundown of all the things it has to offer.

A bespoke URL, PacificaandDax.com, makes it even easier for listeners to remember.

Dax is also a fantastic storyteller.

Dax, while advertising CBD MD on the Ashton Kutcher episode at minute 56, talks about his recent vacation to the dunes for three days, where he was in a lot of physical discomforts, and how CBD MD came to the rescue with immediate relief for his muscles and joints with the help of CBD MD.

You would want to listen to the commercials because of the humor and sarcasm, as well as the relevance.

Whatever Dax thought about the 12-page essay about how the earth is losing sand doesn’t really matter now, does it? The fact that he’s fascinated by such a little issue catches your attention because there are so many interesting things to learn about.

  • One of the most interesting podcasts on the web was created by actor and director Dax Shepard, who tapped into his Hollywood connections to create Armchair Expert, a podcast that features guests like Will Arnett and Drew Carey as they seek to understand what it means to be human.
  • The popular podcast Armchair Expert, hosted by Dax Shepard and Monica Padman, is currently close to the top of the Apple Podcasts rankings and will be available exclusively on Spotify starting July 1.
  • Over the last few years, Armchair Expert has grown in popularity as one of the most listened-to podcasts. Because of the high level of its guests, the show has become well-known and frequently tops the charts on Apple Podcasts. Around 20 million people listen to the show each month, according to Forbes.

The Adam & Dr. Drew Show

best case study podcast

The hosts of this podcast do an excellent job of seamlessly integrating sponsor commercials into the broadcast.

They mention the significance of mental health and wellbeing at minute 14 of Episode #1240 – Mike Likes It. They also mention the necessity of keeping things in perspective. When it comes to wellbeing, they mention “other things to consider,” and one of their advertisers is Tommy John underwear.

Many people are puzzled as to how undergarments may help with mental health and wellbeing.

In addition, they offer an excellent incentive, which is repeated repeatedly throughout the advertisement.

Episode #1239 shows them using narrative as well.

In his opening remarks, Dr. Drew discusses the studies on sleep and the fact that “sleep is fitness.” He incorporates that into a tale about his former job at an Alzheimer’s care facility. For a long time, he blamed their ill health on stress, but it seems it was a lack of sleep.

This epiphany led to an impromptu advertisement for EightSleep.

Adam, his co-host, was also able to incorporate his narrative. Additionally, they utilize data to persuade customers, since 94% of those who sleep in the pod report sleeping better as a result of it. With a doctor’s endorsement and convincing evidence, you have everything you need to make it to the finish line.

At the beginning and conclusion of the advertisement, they state and spell out the website, which is a fantastic repetition technique.

  • Because the presenter is delivering these commercials, people are more likely to believe them. It’s easy to see the similarities between this type of podcast promotion and an endorsement. A podcast commercial featuring the host’s voice might be planned, improvised, or even based on the host’s own experience with the product.

What is Common in Our Case Studies? Key Takeaways

Featured product.

The first stage to establishing a successful podcast advertising campaign is to have a flagship product in an established market. The podcast listeners will discover value in your business if you have an engaging offering that offers value while also telling your company’s narrative.

By removing the variables of marketing numerous goods, you can analyze the success of your podcast ad spending in comparison to other types of media advertising.

National or Global Reach

Podcasting doesn’t care where you are. Listeners are nearly always scattered around the country or even the world, regardless of where the podcaster is located or how strong their local presence is. You can’t geo-target your podcast marketing campaign since distribution networks don’t. In order to be successful in the podcast advertising market, you need to have the capacity to ship nationally and be experienced with national campaigns.

Online Advertising Success

Listeners who find your website through a podcast will be looking for a compelling brand narrative, high ratings, and a clear call to action (CTA). To reiterate, the primary goal of podcast marketing is to raise brand recognition and memory rather than to generate purchases directly from the ads themselves. Optimizing your website, in particular, your sales page is essential. Enable the listener to convert into a buyer with ease.

Excellent copy

Podcaster ad copy must be optimized to attract consumers to your sales page, much as your website material. When thinking about a product, ask yourself: “What, why, and how”? What’s in it for the listeners? How are they going to pay for it?

To be more specific, your text must give the podcast host product details, one to three useful elements of the product, and a compelling call to action. Even better, if you’re able to provide your podcast host a free sample or trial! Podcasters often use the ad spot to discuss their personal experiences with the product, which helps listeners remember it more vividly since they were inspired by the host’s words.

Outstanding Narrative

To answer this question, we must look at the ad’s “Who, When, and Where.” For a podcast marketing campaign to be successful, your brand’s story must also have a strong pull and memory. These tools are especially beneficial for podcasters, who like to build personal relationships with businesses before launching campaigns to ensure that the brands their listeners are hearing from are respectable and inspirational. Make a brief Zoom conversation with the podcast host in advance to tell them everything about your company and express your passion and beliefs. This will help you build a relationship with them.

Product Identification Codes

For a podcast ad campaign to be successful, you must have unique product identifiers for your sales page before and after the campaign. To get the greatest results, your keys should be simple to remember and link to the podcast host.

If you’re booking many podcasts on the same campaign, create separate codes for each podcast host. This will help you focus your efforts even further. If the listener associates the podcaster’s brand with their favorite podcast, they are more likely to remember the brand. It also makes it easier to monitor podcast performance.

6-12 Touch Points

Before they click on an ad, listeners of podcasts often require six to twelve contact points. In order to run an effective podcast advertising strategy, don’t use fewer than six ad slots for every podcast.

Final Thoughts

Just in case you needed another reason to listen to a podcast, here are some more: Every week, 42 million Americans (about 15% of the country’s population) tune in to podcasts. In comparison, that’s five times more moviegoers.

Advertisers know when they’ve got a captive audience: Nearly all of the podcasts that people who click “play” on listening to the entire thing.

It’s tough to choose the best podcast to communicate your message without doing the adequate study.

Advertisers whose messages lead to sales look into whether podcasters have the proper audience segments for their business. You need to know where you fit, what kinds of advertisements will connect with your target market, and how to allocate the appropriate resources to achieve success.

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James Cameron, Leonardo DiCaprio and Kate Winslet on the set of Titanic.

Best podcasts of the week: Who spiked the chowder with PCP on the set of Titanic?

In this week’s newsletter: A new podcast tries to get to the bottom of one of Hollywood’s greatest lunch-based mysteries. Plus: five of the best podcasts about the occult

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Picks of the week

Here Comes the Guillotine Widely available, episodes weekly “Themes are for cowards,” say the outspoken hosts of this new free form chat series between three Glaswegian comedy pals – Frankie Boyle, Susie McCabe and Christopher MacArthur-Boyd. It’s a no-holds-barred ramble through topics such as the ethics of having sex with Tories, whether Billy Connolly would have been radicalised if he’d grown up in the internet era, and if Boyle’s date with a “neo-Nazi” is likely to lead to romance. Alexi Duggins

Straight to the Comments ! Widely available, episodes weekly In this daft, peppy dive into Daily Mail readers’ brainfarts, celebrity guests hear comments on news stories they’ve featured in – and then try to guess which story it relates to. The first guest is Dani Dyer who chats about her dad’s love of Chinese restaurants, being babysat by Keira Knightley and blow-drying her Love Island fake eyelashes. AD

One Handshake Away: Peter Bogdanovich & the Icons of Cinema Widely available, episodes weekly Before American film-maker Peter Bogdanovich died he was working on an interview podcast. Now, thanks to his ex-wife and collaborator Louise Stratten, it sees the light of day. The guest list is impressive, with the likes of Quentin Tarantino, Guillermo del Toro, Greta Gerwig and Julie Delpy talking about other greats of moviemaking. Hannah Verdier

Franke Boyle.

Shocking, Heartbreaking, Transformative Widely available, episodes weekly The public is hungry for tell-all documentaries, but at what cost? When Jess Shane flips the power by advertising on Craigslist and paying her subjects in this quirky podcast, she lays her techniques bare. After an awkward conversation with a disappointed previous interviewee, Shane vows to involve her new subjects in the process, starting with Ernesto the model. HV

Very Special Episodes Widely available, episodes weekly Who spiked the chowder on the Titanic set? The food poisoning of James Cameron’s cast and crew is the great 90s Hollywood mystery that kicks off this new series about stranger-than-fiction events. Dana Schwartz and Zaron Burnett are our hosts and promise top party-gossip stories. Hollie Richardson

There’s a podcast for that

An exorcism arranged to combat the Battersea Poltergeist.

This week, Ammar Kalia chooses five of the best podcasts on the occult , from first-hand paranormal encounters to the origins of tarot symbolism. Occult Confessions The occult is a hard thing to define. Encompassing aspects of the world that we cannot typically explain – from magic, mysticism and spells to paranormal activity – it’s a niche pursuit that defies an easy understanding. Thanks to its inherent strangeness, there has long been a tradition of occultists and mystical devotees putting their own spin on unusual goings on and this comprehensive series aims to delve into each and every theory. Host Rob C Thompson is a chatty and entertaining guide who deftly unpicks the speculation behind everything from Rasputin’s magic to the history of witch-hunts and the idea of parallel universes.

The Battersea Poltergeist Ghost stories are a cornerstone of the occult and you’ll be hard pressed to find any as suspenseful and dramatically satisfying as this 2021 series from the writer of West End hit 2:22 A Ghost Story, Danny Robbins . We hear how the discovery of a mystery key in 1956 led 15-year-old Shirley Hitchings of No 63 Wycliffe Road in Battersea, London, to become a focal point of national interest and the subject of a paranormal investigation. Robbins’s other series Uncanny and Witch Hunt also carry on a similar theme, exploring first-hand paranormal encounters and the haunting of a rural Welsh house.

Weird Studies Strange tales often demand to be unusually told and this wide-ranging series from academic Phil Ford and writer JF Martel is a masterclass in eccentric discussions. Sometimes rambling and somewhat pretentious, Ford and Martel’s episodes take in everything from analysing art and culture to theorising on social criticism and philosophy. When it comes to the occult, though, their enthusiastic style is a perfect match for its slippery themes, garnering fresh insights into topics as varied as the origins of tarot symbolism, Carl Jung’s views on UFOs and the meaning of mystery. A deep dive for those ready to explore the occult further.

Ghost of a Podcast If poltergeists and hauntings populate the darker side of the occult, on the lighter end of the spectrum is the mysticism of astrology. To some, astrology is no more than a made up collection of musings based on fictitious star signs, but for Jessica Lanyadoo it is serious business. Using her two decades of experience as a medium and astrologer, Lanyadoo’s weekly podcast provides detailed analysis of listeners’ horoscopes for the week ahead. For those hoping to apply astrology to the wider world, David Odyssey’s The Luminaries is also worth a listen, joyfully examining how the stars might have aligned for the fall of the Berlin Wall and much more.

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Unexplained Having recently begun its seventh season, this popular series from Richard Maclean Smith combines immersive audio design with artful narration to detail real-life stories of supernatural mysteries. Rather than trying to come up with rationales, Smith revels in the unknown and lets listeners make up their own minds when it comes to the occult explanations behind everything from haunted British roads to mysterious Amazonian tribes and psychokinetic French children. With no expert guests or first-hand testimonies, Smith’s stories are compelling pieces of single voice audio drama, straddling the worlds of horror and mysticism. Probably best to avoid listening before bedtime.

Why not try …

What led to a 74-year-old man to be shot with a crossbow through the chest as he fixed his satellite dish one spring night on Anglesey (Ynys Môn)? Find out in the The Crossbow Killer .

Hosted by The Athletic’s NFL reporter Jourdan Rodrigue, The Playcallers explores the innovation, competition and sometimes even self-destruction inside the NFL’s youngest coaching family.

City of Women looks at the calculated strategies, backdoor negotiations and often absurd lengths Indian women have to go to, to have fun and feel free in the city of Bengaluru (formerly Bangalore).

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HBR On Leadership podcast series

Practice Your Active Listening Skills

How to make other people feel heard and understood.

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When was the last time you practiced your active listening skills?

HBR contributing editor Amy Gallo says it is a skill you need to practice. In this episode, you’ll learn how you can use listening skills to make other people feel heard and understood. Specifically, you’ll learn different styles of listening and how to use each one to fit your goals.

You’ll also learn how to use thoughtful questions to deepen your conversation and make sure you’re getting the information you need.

Gallo is an expert in workplace conflict and communication. She also cohosts HBR’s Women at Work podcast, and her most recent book is Getting Along: How to Work with Anyone (Even Difficult People) .

Key episode topics include: leadership, interpersonal communication, listening skills, active listening, conversations.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

  • Watch the original HBR Guide episode: The Art of Active Listening (2022)
  • Find more episodes of the HBR Guide series on YouTube .
  • Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR on Leadership , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock the best in those around you. When was the last time you practiced your active listening skills? And yes, HBR contributing editor Amy Gallo says listening is a skill you need to practice.  Gallo is an expert in workplace conflict and communication. In this episode you’ll learn how you can use listening skills to make other people feel heard and understood. Specifically, you’ll learn different styles of listening and how to use each one to fit your goals. And you’ll learn how to use thoughtful questions to deepen your conversation and make sure you’re getting the information you need. This episode originally aired as part of the HBR Guide video series in August 2022. Here it is.

AMY GALLO: Are you a good listener? No, really. Are you? You might think you are because you stay silent while they’re talking, nod your head and say mm-hmm, and repeat back, word for word, what you heard them say.

This has been standard management advice on good listening for ages. But what if I told you that following these tips could leave the listener feeling unheard or even dismissed? The truth is that mastering the art of listening involves a whole host of other skills. You need to do more.

In this video, you’ll learn techniques that will help you in both professional and personal relationships. Are you ready to be not just a good listener but a great one? Let’s get started.

The first step after putting away all distractions, like cell phones and laptops, is to recognize that listening is an active, noncompetitive, two-way interaction. Authors Jack Zenger and Joseph Folkman write that we shouldn’t be passive, like a sponge merely absorbing information. Instead, we need to be active listeners, like a trampoline, giving the speaker’s thoughts height, acceleration, energy, and amplification. But how do you become a so-called trampoline listener?

First, it’s important to ask yourself, how do I usually listen? Maybe you’re typically task-oriented, focused on efficiency; or analytical, aiming to analyze problems from a neutral perspective; or relational, building connections and responding emotionally; or critical, perhaps judging both the content and the speaker. You may, out of habit, default to one of these styles in most situations.

But if you then ask yourself, why do I need to listen right now, you may realize that a different

mode or a combination of modes is better suited for this moment. Is a family member in need of emotional support, or a coworker hoping for an honest critique? Reflecting on the goals of each conversation, what you want, and what the speaker needs will help you determine the best way to listen.

This question can also remind us to listen without an agenda so we can process what the other person is saying without formulating a response. At some point in the conversation, you’ll likely have to share your perspective. But for now, take in what they have to say without thinking about what you’ll say next.

Another question to ask is, who is the focus of attention in the conversation? Sharing your own personal stories can establish connection and validation. But you don’t want to steer the conversation away from the speaker in a way that makes them feel dismissed or unheard.

Also, you can ask, what am I missing? Remember, good listening is much more than nodding, saying mm-hmm, and parroting back what you heard the person say. In reality, speaking up and asking good questions signals to the speaker that not only have you heard what they said, but you understood it enough to want more information.

It can also profoundly changed the conversation. If you pay attention to verbal and nonverbal cues, that may reveal that the speaker has more to say than what appears at face value. They may be uncertain about sharing vulnerability, or they may not even realize that they’re expressing unexamined emotions. Asking questions based on what may have been left unsaid can show the other person that you were listening deeply. It can make them feel supported and lead to insight for both of you.

Here’s an example. An employee tells you, I’m worried about my presentation for the board meeting. You might try to naturally reassure and relate by saying something like, oh, you’re going to be great. It took me years before I could present without being nervous.

Unfortunately, while you’re attempting to make a connection here, that kind of response can actually dismiss their concerns without inviting further detail. It ignores what might be an important issue underlying their statement and switches the focus to you. To show that you’re listening in a deeper way, you can say something like, I was nervous when I started presenting too. What’s worrying you? Big difference, right?

When trying to be a better listener, another good question to ask yourself is, am I getting in my own way? All too often, we prevent ourselves from being able to listen deeply because of our own insecurities or head trips. We might be emotionally uncomfortable or worry about how confident and prepared we seem to the other person. With practice, quieting that internal monologue will leave space to actually hear what’s being said by the other person.

So far, we’ve been talking about how anyone can be a better listener. But if you’re a senior leader, where much more is at stake, good listening is an imperative skill. It’s wise to ask, am I in an information bubble?

Many leaders find themselves in those information bubbles because employees are afraid of questioning, challenging, second-guessing, or disappointing them. They may spin information in a positive light to avoid tough conversations with leadership. As Kevin Sharer, former CEO and chairman of Amgen, said, “If you walk around and see a bunch of smiling faces and say, ‘Gee, everybody looks happy to me,’ you’re not listening.”

Leaders must develop the discipline to listen purely for comprehension without judgment, agenda, or distraction and actively seek input from all levels and ranks. Also, creating an atmosphere that prioritizes trust over hierarchy means anybody can feel comfortable sharing information, whether it’s good or bad.

Let’s review. Most conversations would benefit if we could be active, supportive trampoline listeners instead of passive information sponges. To do this, you can ask yourself, how do I usually listen? Reflecting on your default listening style can help you assess how to improve your listening skills.

Why do I need to listen right now? Thinking about what the other person might need from your conversation can provide clues as to how you can best listen at that moment. Who is the focus of attention in the conversation? Be careful sharing your own experiences in an attempt to connect. You don’t want to steer the conversation away from what the speaker is trying to say.

What am I missing? Ask good questions not only about what is said but what may be left unsaid. Am I getting in my own way? Be careful not to let your own internal monologue prevent you from truly being able to listen deeply.

And for our current and future senior leaders out there, ask, am I in an information bubble? Practice listening purely for comprehension. And create an environment where employees have opportunities to share feedback and feel comfortable doing so.

Thanks for watching. All of the strategies that I’ve shared today are based on HBR articles linked below. Do you have your own strategies for becoming a better listener? Or is there a topic you want us to cover in a future HBR video? Comment below. We’re listening. Bye.

HANNAH BATES: That was HBR contributing editor Amy Gallo on the HBR Guide video series. Gallo is an expert in workplace conflict and communication – and she co-hosts another excellent HBR podcast, Women at Work. Her most recent book is Getting Along: How to Work with Anyone (Even Difficult People) . We’ll be back next Wednesday with another hand-picked conversation about leadership from the Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review. We’re a production of the Harvard Business Review – if you want more articles, case studies, books, and videos like this, find it all at HBR dot org. This episode was produced by Amy Gallo, Scott LaPierre, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. Video by Andy Robinson. Design by Riko Cribbs, Alex Belser, and Karen Player. Music by Coma Media. Special thanks to Maureen Hoch, Adi Ignatius, Ramsey Khabbaz, Nicole Smith, Anne Bartholomew, and you – our listener. See you next week.

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The Best True Crime to Stream: Viral Stories With a Twist

What happens when widespread attention plays an unexpected role in a crime or investigation? Here are four picks across television, documentaries and podcasts that explore the question.

A young man with fluffy brown hair wearing a T-shirt with the outline of California is being walked down a sidewalk flanked by police officers in blue uniforms.

By Maya Salam

The amount of true crime that Maya Salam has watched and listened to in her life might itself be a crime.

These days, it’s common for a true crime story to go viral, but that interest often gathers momentum only after an investigation, documentary, podcast or online conversation brings to light a previously unfamiliar saga. For this streaming list, I wanted to look instead at stories that were, to some degree, viral already, and where that buzz was essential to the yarn itself — altering or shaping the unusual events. Here are four memorable offerings.

Documentary film

“The Hatchet Wielding Hitchhiker”

Caleb McGillvary, known as Kai, may have been among the first so-called milkshake ducks , a term for a noncelebrity who delights the internet, only to fall from grace.

In 2013, he was interviewed for an on-the-scene news segment in which he recounted how he had intervened to stop a crime while hitchhiking in Fresno, Calif. The video , where he is referenced as “Kai, the Homeless Hitchhiker With a Hatchet” quickly went viral, and McGillvary — a goofy, charismatic, eccentric vagabond — was hailed as a hero.

Quickly came a bonanza of memes and television appearances — including a segment on “Jimmy Kimmel Live!” — as well as talks of his own reality show. But the good times didn’t last. A few months later, he was arrested on charges that he had killed a man in New Jersey.

This 2023 Netflix documentary, from the director Colette Camden, unpacks McGillvary’s internet fame, the subsequent fallout and his murder trial. It also serves as a time capsule of sorts, capturing the frenetic pace and fickle mood of American web culture in the mid-2010s.

“Crime Analyst”: “The Murder of Gabby Petito”

Since April 2022, Laura Richards, a former New Scotland Yard criminal behavioral analyst and the host of the podcast “Crime Analyst,” has logged 22 episodes dedicated to the disappearance and murder of Gabby Petito , a 22-year-old #vanlife influencer who was on a cross-country summer road trip in 2021 with her fiancé, Brian Laundrie , when she disappeared.

Laundrie returned from the trip alone on Sept. 1 of that year; on Sept. 19, Petito’s remains were found. In October, Laundrie was found dead from an apparent self-inflicted gunshot; near his body was a notebook in which he confessed to the murder , according to the F.B.I.

Social media interest erupted in the window between her disappearance and the discovery of her body. Amateur detectives combed through the couple’s photos and videos on Instagram and YouTube for clues, and speculation ran rampant across TikTok, Instagram and Twitter. In this case, the interest may have helped lead authorities to Petito’s body.

Given the nature of the crime, Richards, an expert on domestic and sexual violence, is specifically qualified to elaborate on the issues that led to the murder — including the couple’s encounter that August with the police, which was captured on body cam footage , who were responding to a report of a “domestic problem.”

Documentary miniseries

“Crime Scene: Vanishing at the Cecil Hotel”

There couldn’t have been a more notorious setting for this story than the Cecil Hotel in downtown Los Angeles. Built in the 1920s, its checkered past has spawned urban myths and tales of paranormal activity, as well as claims that the serial killer Richard Ramirez stayed there during his killing spree in the mid-1980s.

In January 2013, Elisa Lam, a 21-year-old Canadian woman, checked into the Cecil and disappeared shortly after. While she was still missing, the Los Angeles Police Department released unsettling hotel surveillance footage of her acting erratically and moving strangely before her disappearance — pushing multiple buttons in an elevator car, where she seemed to be hiding from someone or something. The recording quickly went viral and, as with Gabby Petito, it wouldn’t take long for scores of online sleuths to spin theories of what had happened.

Compounding the speculation was Lam’s active social media presence, which included a blog and a Tumblr page, on which she would share details about her struggles with mental illness. After her disappearance, her pages amassed followers determined to unravel the mystery.

This four-part 2021 Netflix series is not only about what happened in the hotel, but also about what can happen when our collective imagination runs wild.

“Pepsi, Where’s My Jet?”

If you were even slightly plugged into the pop culture conversation in the mid-1990s, you probably remember hearing about the young man who was suing Pepsi for what could be described simply as false advertising.

In 1996, Pepsi aired a commercial to promote its Points program: collect points from products and trade them in for prizes, like a hat for 60 points. Only this ad showed a student landing a fighter jet on the lawn of his high school. Across the bottom of the screen, the words “Harrier fighter 7,000,000 Pepsi Points” appeared with no fine print.

Little did Pepsi know that John Leonard, an ambitious college student, was ready to do the math and enlist some serious help to make it happen. “I really saw this as an opportunity to change my world,” Leonard says in the film.

This lighthearted, four-part Netflix series from 2022 explores the legal battle, Leonard v. Pepsico, Inc., and the lengths that all sides went to make their cases. The tale is set against the backdrop of the era’s cola wars (even Cindy Crawford, whose 1992 Pepsi ad became legendary, appears in this documentary). It all may have happened a bit before the internet age, but this was as viral a story as any today, and one that forever altered advertising.

Maya Salam is an editor and reporter, focusing primarily on pop culture across genres. More about Maya Salam

The State of Podcasting

Over the last few years, the industry has been one of the hottest corners in media..

A host of media companies are all aiming to capitalize on interest in the criminal cases against President Donald J. Trump  with true-crime podcasts.

Two “grown dirtbags,” as they put it, are behind the podcast “Throwing Fits,” which is loosely centered on men’s fashion  in a format similar to sports-talk shows.

When two true crime podcasters took on the case of a woman murdered in 1975, her sister felt hope. She couldn’t predict the emotional distress their work brought , instead.

The actor Jake Johnson and the comedian Gareth Reynolds have built a following for their podcast, “We’re Here to Help,” in a short time by blending counsel with comedy .

Emma, Duchess of Rutland, learned the art of running a castle on the job. Then she started interviewing other duchesses  on how they make it work on her own podcast.

Tenderfoot TV, the studio behind the hit U.F.O. podcast “High Strange,” is leaning in while other companies are pulling back .

Whether you are looking for feel-good listens , fashion takes  or career tips , we can help you find your next favorite podcast.

643 episodes

Firmsconsulting maintains a 80% success rate at placing clients within McKinsey, BCG and Bain. This is the highest in the industry and the rate is higher if we include other firms. We achieve this rate because we only use former partners from McKinsey, BCG et al to develop our clients. This makes us unique. We never use analysts, associates, engagement managers or associate principals. We also carefully select and develop clients on their communication, image, technical and case interview skills. This podcast channel describes our lessons from training our clients. www.firmsconsulting.com www.strategytraining.com

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking StrategyTraining.com & FirmsConsulting.com

  • 4.4 • 123 Ratings
  • FEB 19, 2024

655: Taking resume feedback (Case Interview & Management Consulting classics)

Taking resume feedback is one of the most fundamental steps as you begin your application process and case interview preparation. If done badly, no matter how well you practice for cases, you will not get the interview. Feedback refers to two parts. First, is the philosophy around how you collect the feedback. Second, is the physical steps you take as you are collecting the feedback. Both are equally important. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  • FEB 14, 2024

654: What's LOVE Got to Do With Leadership? (with Visionary Business Leader and Best Selling Author, Mark A. Mears)

Welcome to an interview with the author of The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In this book, you will learn to apply 4 holistic and revolutionary processes found in nature to help individuals, teams, and organizations find purpose, fulfill their true growth potential, and leave a living legacy—what Mears calls paying it backward. All designed to fulfill Purposeful Growth, Purposeful Self, Purposeful Work, and a Purposeful Life. Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. Learn more about Mark here: www.MarkAMears.com https://www.linkedin.com/in/markamears Get Mark’s book here: https://rb.gy/20buif The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

  • FEB 12, 2024

653: Stressful interview situations (Case Interview & Management Consulting classics)

This podcast examines the typical tell-tale signs candidates show when placed under stress in a case interview and offers suggestions on how to manage these situations. The key to managing this problem is not to reduce the stress, which may be impossible to do, but to change the way you show your stress. We also provide anecdotes on how our own clients manage, or struggle to manage, stress in their practice cases and interviews. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  • FEB 7, 2024

652: Three phrases to annoy an interviewer (Case Interview & Management Consulting classics)

There are three phrases which create trouble in an interview: “I think that…” and “In my opinion…” and “But, if I look at my friends…” Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  • FEB 5, 2024

651: Invisible presentation technique (Case Interview & Management Consulting classics)

Solving a case while talking an interviewer through your thinking (written or otherwise) is, for the interviewer, a little like trying to understand a presentation without seeing the slides. Or at the very least seeing untidy slides – that is, assuming your working sheets are messy. Here we talk through the anatomy of a case dialogue pointing out key mistakes candidates make and a very simple technique they can use when communicating in case interviews. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

  • JAN 31, 2024

650: Confidence and content traps in case interviews (Case Interview & Management Consulting classics)

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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123 Ratings

OMG! I love this podcast! Absolutely a learning podcast, very helpful! Like you mentioned several times about the consulting culture~ would you mind diving a bit deep in this topic?

Best podcast

The best podcast to keep up with business skills. Thank you for sharing your experiences here.

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  1. Best Case Studies Podcasts (2024)

    1h ago In The Case Interview Podcast, you will learn what it takes to get offers at top consulting firms (such as McKinsey, BCG and Bain).

  2. Best Case Study Podcasts (2024)

    6d ago Bite-sized interviews with top social scientists EMS 20/20 7d ago EMS 20/20 is podcast hosted by two experienced Paramedics. Spencer Oliver and Christopher Pfingsten discuss real calls run by real responders and pull out the lessons you won't find in a text book.

  3. Podcasts

    HBR On Leadership Hand-curated insights and inspiration to unlock the best in those around you. Subscribe On: Apple Podcasts Google Podcasts Spotify RSS Overcast RadioPublic HBR On Strategy...

  4. ‎HBR On Strategy on Apple Podcasts

    HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. ... · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]> 26 min; FEB 7, 2024; Best Buy's Hubert Joly on Redefining Your ...

  5. Cold Call

    Cold Call Cold Call Harvard Business School's legendary case studies, distilled into podcast form. Subscribe: Apple Podcasts Google Podcasts Spotify RSS About the host Brian Kenny is...

  6. ‎Cold Call on Apple Podcasts

    Connecting to Apple Music. If you don't have iTunes, download it for free. If you have iTunes and it doesn't open automatically, try opening it from your dock or Windows task bar. Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features ...

  7. ‎HBR On Leadership on Apple Podcasts

    HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. · Listen to the original Dear HBR episode: Leading Small Teams (2019) · Find more episodes of Dear HBR.

  8. Latest case study podcasts (2024)

    TOP 5% By Harvard Data Science Review Podcasts RSS Web Brought to you by the award winning journal, Harvard Data Science Review, our podcast highlights news, policy, and business through the lens of data science. Each episode is a "case study" into how data is used to lead, mislead, manipulate, and inform the important decisions facing us today.

  9. HBR On Leadership

    HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. Listen to the original HBR IdeaCast episode: 4 Behaviors of Top-Performing CEOs (May 2017) Find more episodes of HBR IdeaCast: https://pod…

  10. Best Business Case Studies Podcasts (2024)

    Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart. DoFollow Podcast 11d ago

  11. Podcases: Case Studies, Reimagined

    A deeper look at how Facebook's content played a role in elections and the dissemination of hate speech around the globe. A "podcase" is a teaching tool: an audio version of a traditional case study, designed to provide an alternate learning method for students. It includes audio enhancements, such as sound effects, intended to illuminate ...

  12. 20 Best Business Case Podcasts of 2021

    20 Best Business Case Podcasts of 2021 David Friedland 3 years ago Are you wanting to learn more about business case ? Well you've come to the right place. This is a curated list of the best business case podcasts of 2021. We have selected these podcasts for a variety of reasons, but they are all well worth a listen.

  13. How the Best Leaders Drive Innovation

    Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org. HANNAH BATES: ... hand-selected to help you unlock the best in those around you. If you're ...

  14. Study Tips: The Best Medical Podcasts

    The Short Coat The Short Coat Podcast covers everything they don't tell you about in medical school but should. Learn about the pros and cons of having babies in medical school or tips and tricks for your first year of medical school. Episode length: 60 minutes Average rating on Apple Podcasts: 4.7 Raise the Line

  15. How to Structure Case Study Episodes for Your Podcast

    By Stacey Harris I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who's already experienced it, right? (It's also a great way to have featured guests on your show). In this episode, I talk about how to do case study episodes for your podcast.

  16. The 20 Best Study Podcasts for Students

    The 20 Best Study Podcasts for Students September 29, 2023 | In Student | By Gridfiti Staff Silent studying isn't for everyone — some students like a bit of chatter and ambience in the background while they work.

  17. Most Top-Ranked Podcasts Bring On Guests

    A new study of 434 top-ranked podcasts shows just how common this practice is: 76% of top-ranked podcasts brought on at least one guest in 2022. About one-in-five (22%) featured guests regularly, and 5% of the shows had guests in almost every episode (90% or more of the time).

  18. Case study: Improving the experience of podcast listening

    Brief: To design a podcast mobile app that can bring even more utility to the user than a book ever could. Note: The following case study is part of a design challenge. 💻 Figma File. The problem. Podcasting and audiobook is a growing industry with limitless potential.

  19. Why a B2B Case Study is a Valuable Marketing Tool?

    A podcast case study can offer potent content marketing firepower for your business. It is an ideal way to speak to prospects and highlight how you can address their needs. Podcast case studies help businesses engage with customers emotionally in a growing medium that is convenient to consume. 1. A Podcast Case Study is Intimate - Emotional ...

  20. Best Business Case Studies Podcasts (2024)

    44m ago Tune in to The Product Podcast, where we chat to all-star Product Leaders from Google, Facebook, Amazon, and dozens of other tech companies. We talk about everything from breaking into the industry and setting career goals, to collaborating with diverse teams and knowing when to pivot. All things Product Management, basically!

  21. 28 Case Study Examples Every Marketer Should See

    Include a call-to-action at the bottom that takes the reader to a page that most relates to them. 26. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study.

  22. 4 Best Podcast Advertising Campaigns Case Studies

    Podcasts are becoming more and more popular as a form of media. 57% of Americans had listened to a podcast by February 2021, and 37% had done so in the previous month. In prior years, such percentages had been 55 percent and 51 percent respectively, and the number of listeners keeps rising gradually. Podcast advertising is becoming more common ...

  23. Best podcasts of the week: Who spiked the chowder with PCP on the set

    In this week's newsletter: A new podcast tries to get to the bottom of one of Hollywood's greatest lunch-based mysteries. Plus: five of the best podcasts about the occult

  24. Practice Your Active Listening Skills

    HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week.

  25. The Best True Crime to Stream: Viral Stories With a Twist

    Since April 2022, Laura Richards, a former New Scotland Yard criminal behavioral analyst and the host of the podcast "Crime Analyst," has logged 22 episodes dedicated to the disappearance and ...

  26. Case Interview Preparation & Management Consulting

    Connecting to Apple Music. If you don't have iTunes, download it for free. If you have iTunes and it doesn't open automatically, try opening it from your dock or Windows task bar. Firmsconsulting maintains a 80% success rate at placing clients within McKinsey, BCG and Bain.

  27. Gartner Emerging Technologies and Trends Impact Radar for 2024

    Use this year's Gartner Emerging Tech Impact Radar to: ☑️Enhance your competitive edge in the smart world ☑️Prioritize prevalent and impactful GenAI use cases that already deliver real value to users ☑️Balance stimulating growth and mitigating risk ☑️Identify relevant emerging technologies that support your strategic product roadmap Explore all 30 technologies and trends: www ...

  28. Poverty levels in Argentina hit 20-year-high in January, says a private

    Poverty levels in Argentina skyrocketed to 57.4% in January, the highest rate in 20 years, according to a study by the Catholic University of Argentina released over the weekend.

  29. Study of 99 million COVID-vaccinated people finds links to brain, heart

    The study of 99 million vaccinated people in eight countries found a slight increase in heart inflammation cases following shots from Pfizer and Moderna, both mRNA vaccines.