TED’s Official Public Speaking Course

Master a variety of communication skills with TED’s official public speaking course, now available on YouTube Courses. This course will teach you how to identify, develop and share your best ideas with the world.

public speaking courses for business

YouTube Courses are currently only available in the United States, but YouTube is working on expanding into other regions in 2023.

The proceeds from this course support TED-Ed's nonprofit mission of creating and distributing free, high-quality animations.

Master the art of public speaking

  • Craft them into compelling narratives.
  • Present so that people want to listen.

Become a better communicator

  • Establish a connection with your listeners.
  • Give more persuasive presentations.
  • Explain complex ideas.

© 2023 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

Public Speaking Courses

  • Social Sciences

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Persuasive Communication: Narrative, Evidence, and Impact (Online)

Persuasive Communication is designed to help you build a critical set of skills in writing, speaking, and presentation by providing a dynamic forum to learn, practice, and receive feedback on these essential skills.

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Presenting With Confidence (In-Person Course)

Learn the unbreakable laws of communication that will make your next presentation engaging, attractive, and actionable.

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Designing Your Leadership Path: Advanced Communication Strategies to Stand Out in The Age of AI

Future-proof your career by reimagining the way you write, speak, present, and sell your ideas.

Public Speaking for Professionals

Public Speaking students sitting in class listening

Course Features

Effective communication allows us to influence change..

Leadership roles involve a wide range of communication challenges, including opportunities to inform or persuade key stakeholders. Understanding how to effectively communicate and engage with a variety of audiences is crucial to a professional's success. This course prepares professionals at all levels to share their ideas with clarity and confidence by focusing on key elements of informative and persuasive workplace presentations.

In this course, you will learn to make the complex simple and the simple interesting by crafting messages that are tailored to your speaking occasion's purpose and your audience's interests. You will also explore aspects of delivery, including the use of body language and voice that impact audience engagement and buy-in. Join us for a fast-paced and interactive learning experience and emerge a more self-assured speaker.

This course includes:

Industry-leading faculty, practical applications, personalized solutions, hands-on training, effective presentation skills, verbal and visual techniques, program details, who should attend.

  • Professionals seeking to improve their public speaking skills and overcome anxiety associated with public speaking
  • Business leaders who deliver project updates or presentations in the workplace
  • Experts looking to share their ideas with a variety of audiences
  • Professionals in public-facing and internal roles.

What you will learn

  • To craft an informative brief and persuasive pitch
  • How to convey confidence through body language, tone, and voice
  • Strategies for delivering face-to-face or virtual presentations
  • How to receive and deliver constructive feedback
  • Tips for managing public speaking anxiety

Doctor Alexa Chilcutt portrait

Alexa S. Chilcutt, PhD

Executive education faculty, carey business school.

Dr. Alexa Chilcutt delivers executive education courses on the topics of interpersonal and team communication, presentation skills, and impression management and executive presence. Alexa is the co-author of, "Engineered to Speak: Helping You Create and Deliver Engaging Technical Presentations" published by Wiley IEEE PCS Professional Engineering Communication Series. She has authored articles and instructional resources in MedEdPORTAL, Journal of American Dental Association (JADA), Association of General Dentist's  Impact  magazine, Public Relations Journal, and Georgia Academy of General Dentistry's  Explorer  magazine. Dr. Chilcutt was an Associate Professor and Director of The Public Speaking Program at The University of Alabama from 2010 - 2021 and has served as the Communication Instructor for UA's aeronautical and mechanical engineering NSF funded Research Experience for Undergraduates (REU) program since 2011.

Steven Cohen

Steven D. Cohen, PhD

Professor of practice, carey business school.

Steven D. Cohen, PhD is an accomplished scholar and dynamic trainer whose research focuses on persuasive communication and effective presentation skills. He has been quoted in publications such as the Financial Times, Slate, Huffington Post, and New York Magazine and was featured in the BBC Radio documentary, “Churchill’s Secret Cabinet.” He has authored two books—Public Speaking: The Path to Success and Lessons from the Podium: Public Speaking as a Leadership Art—and is the editor of Speaking for Success: Readings and Resources, a collection of essential articles on the art of public speaking. Prior to his academic career, Cohen was an assistant vice president and team leader at Bank of America and a senior strategy consultant at IBM Global Business Services. He holds a PhD in communication from the University of Maryland and a master's degree in public policy from Harvard University.  Learn more about Steven D. Cohen .

Carl DuPont

Carl DuPont, DMA

Executive education faculty, johns hopkins carey business school assistant professor, voice, peabody institute of the johns hopkins university.

Carl DuPont, DMA has performed with many of the world’s leading orchestras across the United States, Europe, the Middle East, and Asia. DuPont’s major operatic credits include productions at The Glimmerglass Festival, Columbus Opera, Opera Carolina, First Coast Opera, Toledo Opera, Opera Saratoga, Sarasota Opera, Cedar Rapids Opera, El Palacio de Bellas Artes, Opera Company of Brooklyn, and Leipzig Opera. Carl is the recipient of numerous fellowships and awards from The University of Miami, Indiana University, Eastman School of Music, Classical Singer Magazine, and Diverse Magazine. Previously, he served as an assistant professor and chair of the voice area at the University of North Carolina at Charlotte. His design and instructional merits at the JHU Peabody Institute include a course on African American Art Song Composers. DuPont’s publications include “Make the Door Open: Groundbreaking African American Teachers of Singing” in Voice and Speech Review, and a co-authored article, “The Economic Impact of Vocal Attrition in Public School Teachers in Miami-Dade County” for The Laryngoscope with colleagues from the University of Miami’s Miller School of Medicine. He has presented original research at conferences in Europe and North America.

Carl is the recipient of numerous fellowships and awards from The University of Miami, Indiana University, Eastman School of Music, Classical Singer Magazine, and Diverse Magazine. Previously, he served as an assistant professor and chair of the voice area at the University of North Carolina at Charlotte. His design and instructional merits at the JHU Peabody Institute include a course on African American Art Song Composers. DuPont’s publications include “Make the Door Open: Groundbreaking African American Teachers of Singing” in Voice and Speech Review, and a co-authored article, “The Economic Impact of Vocal Attrition in Public School Teachers in Miami-Dade County” for The Laryngoscope with colleagues from the University of Miami’s Miller School of Medicine. He has presented original research at conferences in Europe and North America.

At A Glance

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Upcoming Courses

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Communication Strategies: Presenting with Impact

All Start Dates

8:30 AM – 4:30 PM ET

2 consecutive days

Registration Deadline

April 21, 2024

June 30, 2024

November 24, 2024

Gain skills and techniques to engage, inform and inspire others, improving your ability to communicate as a leader.

Communication strategies program overview, communication strategies: presenting with impact, a public speaking course.

Public speaking—whether delivering a presentation, making a pitch, or leading a group discussion—can cause even the most confident leader to break a sweat. Yet communicating your message with poise, confidence, and conviction is an essential leadership skill. Mastering your public speaking and presentation skills will enable you to inspire your audience as well as build trust and credibility.

Through oral presentations and small group activities, you will put proven public speaking techniques and tools into practice, test out new approaches, and learn to communicate clearly and confidently. Discover the powerful impact of storytelling and practical persuasion skills to authentically illustrate your message. Learn how to effectively organize materials to blend analytical and emotional content into a compelling story, and incorporate dynamic introductions and memorable endings into your presentations.

Who Should Register for this Public Speaking Course

This communication program is appropriate for business professionals at all levels of experience who would like to enhance their communication skills to succeed in delivering impactful presentations. It is ideal for anyone in a role that requires ceremonial speaking, persuasive speaking, or any other type of public speaking, regardless of industry or years of experience.

All participants will earn a Certificate of Participation from the Harvard Division of Continuing Education

Participants must be fluent in English to participate fully in fast-moving discussions and exercises.

Benefits of Communication Strategies: Presenting With Impact

This communication strategies program is designed to offer new techniques to improve your public speaking skills. Key takeaways from the program will help you improve your ability to persuade and influence your audience in large- and small-group settings.

During this public speaking training course, you will:

  • Learn guiding principles of making effective presentations
  • Build confidence in your presentation abilities
  • Cultivate your personal leadership and communication style
  • Learn strategies on handling hostile audiences

“Jill [Slye] shared invaluable tips that have helped me to reduce my anxiety and negative self-talk around my presentations while conveying a message that encourages others to affect change through empowering presentations.” — Lizbeth Sanches-Acre

The curriculum for this communication strategies program is designed to be interactive and hands-on. You will practice the skills and techniques you are learning in real-time through small group activities and oral presentations during the program.

The curriculum will cover topics such as:

  • Effective delivery skills involving presence, vocal variety, body language, narratives and humor, and handling nerves
  • Crafting clear and concise messages
  • Understanding and connecting with your audience
  • Techniques for effective handling of Q&A sessions
  • Ways to gain buy-in and influence your audience
  • Strategies for online communications, webinars, podcasts, Zoom platforms, etc.

This public speaking course is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition is $2,990 plus the cost of travel.

Considering this program?

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April Schedule

  • Communication Overview
  • Honing Your Personal Communication Style
  • Developing Audience Centered Content
  • Presentations
  • Strategies for Online Communications
  • Leadership Communication Model

July Schedule

December schedule, jill abruzese slye, certificates of leadership excellence.

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

How will this program help me improve my public speaking skills?

This program will help you improve your public speaking skills through hands-on practice of communication techniques and new approaches. As part of the program, you will engage in group exercises and oral presentations where you will receive feedback from the instructor and your peers to help you improve your skills in real time.

How will improving public speaking help me advance my career?

Public speaking is an important skill for any business professional, regardless of industry or role. To advance your career, you must possess the ability to convey your message with clarity and lead group discussions with confidence, regardless of the specific situation. Developing the techniques and strategies to communicate effectively will help build trust in your leadership skills more broadly.

What skills or experience is needed before enrolling in this program?

Participants do not need any specific experience or skills to enroll in this program. It is open to any business professional interested in improving their public speaking skills and their ability to communicate effectively and persuasively.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

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Learn public speaking

What is public speaking.

Public speaking is the act of giving a speech or presentation to a live audience with the goal of informing, persuading, or entertaining. There are many communications specialists who have trained specifically to act in public or media-facing capacities. However, professionals in nearly every field are tasked with public speaking every day to their colleagues, customers, and constituents. While many may find public speaking stressful or uncomfortable, being able to communicate effectively with others is a soft skill that can benefit anyone. 

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Browse online Public Speaking courses

Stand out in your field, learn at your own pace, earn a valuable credential, why is public speaking important.

Being an effective speaker can help leaders in business, community, organizations, government, and other settings. Effective communication helps deliver necessary information that can have significant implications. For example, when a dangerous weather event is approaching an area, leaders must be able to provide clear information that directs communities on how to act in their best interest. Or when a company is plagued with a scandal, executives must communicate a plan of action to remedy the situation and do so confidently to ensure that shareholders continue to believe in their leadership. 

Various learning opportunities are available for online learners who want to improve their skills and grow more comfortable speaking publicly. Courses can focus on executing presentations, delivering speeches, and debating, or they may provide instruction on specific skills such as maintaining eye contact and improving body language. edX makes it easy to explore all available learning options.

Careers in public speaking

From politicians to priests, people in any career can benefit from strong public speaking skills. And, it’s a skill that can be used both professionally and personally. Explore online public speaking and other self-development courses with edX.

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11 free or affordable online classes that can help make public speaking less daunting, even over Zoom

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

  • Strong public speaking skills can help you nail a job interview and access new career opportunities.
  • These online courses can help you get more comfortable in front of a group — many of them are free.
  • Some focus on storytelling and persuasive writing so you can be confident in what you're presenting too.

Insider Today

If giving presentations or chiming in during brainstorm sessions makes you nervous, you might not mind your current remote work setup. But a pandemic may actually be the best time to brush up on your public speaking skills.

For one, many online classes remove the scariest factor — a live audience. When you can pre-record your assignments or simply watch an expert share their tips, the barrier to entry gets lower. And even in courses held over Zoom, presenting via camera takes away the very real panic of standing at a podium. 

Beyond that, the ability to captivate a crowd is invaluable even when you're working remotely. Whether you're trying to make your virtual team all-hands more engaging or need to nail those final rounds of job interviews, having more confidence as a presenter can make all the difference in your career.

The courses below range from public speaking and communication tips to storytelling and rhetoric, since your presentation is only as good as your actual speech. Some classes are also free to audit, meaning you have access to them but won't receive a grade or certification. If you want to take a paid course or earn a certificate of completion, prices can range from $15-$49 a month, depending on the learning platform.

11 affordable online courses that will make you a better public speaker:

Rhetoric: the art of persuasive writing and public speaking.

public speaking courses for business

Length: 8 weeks (2-3 hours per week)

Cost: Free; $169 for a certificate 

This Harvard course gets to the root of what makes an argument compelling by looking at some of the most well-known political speeches in American history. Students annotate examples of rhetorical devices and hear professors unpack what makes each speech memorable, all while crafting a persuasive essay of their own. There's also a section devoted to public speaking advice, helping learners apply their new knowledge to create an unforgettable presentation. 

Communication Strategies for a Virtual Age

public speaking courses for business

Length: 8 hours  Cost: Free; $49 for a certificate

This University of Toronto course feels especially useful right now, given that it focuses specifically on remote public speaking skills. More than ever, it's important to be as engaging as possible over video, and this course covers everything from making virtual meetings less boring to giving attention-grabbing presentations over Zoom. This is particularly helpful if you're already a manager or work in a professional environment where you find yourself leading virtual meetings fairly often.

Storytelling for Social Change

public speaking courses for business

Length: 5 weeks (1-3 hours per week)

Cost: Free; $49 for a certificate

Telling impactful stories isn't just useful to you as an individual — when done right, it can spur meaningful change through collective action. Through this innovative University of Michigan class, students learn how to spark interest through sharing compelling personal experiences of protagonists the audience can identify with. The lessons from this course can be applied to a variety of careers, from customer service to non-profit management.

Introduction to Public Speaking

public speaking courses for business

Length: 4 weeks (12 hours) Cost: Free with 7-day Coursera trial; $49 per month after trial ends

Offered by the University of Washington, this is the first of four courses in Coursera's Dynamic Public Speaking Specialization . As an intro class, it covers rehearsal techniques and speechwriting tips to reduce presentation jitters. Learners practice by recording themselves and receiving feedback so they can gradually become more self-assured orators. More advanced courses in this specialization focus on specific types of public speaking, such as informative presentations and motivational speeches.

How to Break the Habit of Self-Doubt and Build Real Confidence

public speaking courses for business

Length: 5 hours and 8 minutes

Mel Robbins is a CNN host, one of the most popular TEDx speakers of all time, and the most-booked female speaker in the world, so she definitely knows a thing or two about carrying yourself with confidence. In about five hours of videos, she tackles one of the biggest obstacles to public speaking: Imposter syndrome. With tactics to help you de-escalate anxiety and hop over similar mental blocks, her class doesn't just help you talk to a crowd — it shows you how to move through the world with a greater conviction of your own self-worth. 

Communicating with Confidence

public speaking courses for business

Length: 1 hour and 16 minutes Cost: Free with 1-month LinkedIn Learning trial; $19.99 or $29.99 per month after depending on your subscription plan

The most popular public speaking course on LinkedIn Learning, "Communicating with Confidence" emphasizes the importance of your physical presence as a speaker. The class walks you through breathing techniques and other tips for slowing down your speech, managing your facial expressions, and maintaining self-assured body language to help you feel less jittery when it's your turn to present. Once you're done with the course, you'll be able to add a certificate of completion to your LinkedIn profile for employers to see if you want to.

Robin Roberts Teaches Effective and Authentic Communication

public speaking courses for business

Length: 2 hours and 22 minutes

Cost: $180 for annual MasterClass membership

Robin Roberts, Emmy-winning co-anchor of "Good Morning America," shares her tips on how to connect with an audience in a more meaningful way. She touches upon vulnerability and how to "make your mess your message" before diving into public speaking strategies that can help you stand out in a job interview, ask for what you're worth at work, and even feel comfier on TV (should the occasion arise). 

"TED Talks: The Official TED Guide to Public Speaking" by Chris Anderson

public speaking courses for business

Length: 288 pages Cost: $12.66 paperback; $9.99 on Kindle

Written by Chris Anderson, the head of TED, this audiobook shares insights from all the top TED speakers, from educationalist Sir Ken Robinson to Monica Lewinsky. It's less about subscribing to one set of guidelines and more about exploring tips from the public speakers who do it best. As a bonus, the book is also sprinkled with TED tidbits and history, if you happen to be a hardcore TEDx fan in general.

The Complete Public Speaking Course

public speaking courses for business

Length: 4.5 hours of video Cost: $89.99

Available in both English and Chinese, this course provides a well-rounded education in public speaking. It addresses common issues like "data dumping" that can make stories hard to follow, and teaches you the key attributes of a successful speech. You'll also receive a certificate of completion at the end.

Presentation Essentials: How to Share Ideas That Inspire Action

public speaking courses for business

Length: 33 minutes Cost: Free with 14-day Skillshare trial; $8.39-$28 per month depending on the subscription plan

TED Talk thought leader, motivational speaker, and author Simon Sinek shares his best public speaking secrets in this quick, one-off class. In about 30 minutes, he shows you how to pinpoint what you're most passionate about, use your nerves to your advantage by converting them into an energetic stage presence, and cut down any bulkiness in your speech to get to the heart of what you really want to say. It's perfect if you have a big presentation or interview in the next few days (with little time to prep), or just want to dip your toe into public speaking without making a huge commitment. 

"Public Speaking for Success" by Dale Carnegie

public speaking courses for business

Length: 464 pages Cost: $11.99 for paperback; $12.99 on Kindle

Dale Carnegie, the famed author of "How to Win Friends and Influence People,"   is considered one of the most iconic public speaking teachers to this day. This particular guide was originally written in 1926 and has inspired many generations of public speakers with advice that still feels relevant today. The book covers all the essentials of addressing a crowd, from diction exercises and voice techniques to building an authentic sense of self-esteem as a speaker.

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Public Speaking for Business: Pitch and Persuade like a Pro

A course by dasha dollar-smirnova , public speaking coach.

Dasha Dollar-Smirnova

Discover the how, what, and why of effective communication and use it to speak with confidence in any business situation, from interviews to meetings

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Public Speaking for Business: Pitch and Persuade like a Pro

Many people find negotiating a challenge but, in its most simple form, it’s about listening carefully and communicating effectively . Public speaking coach Dasha Dollar-Smirnova specializes in helping individuals and companies master public speaking and become better communicators via her brand Frog Talk.

In this online course, she teaches you the ins and outs of public speaking for business using the how, what, and why of effective communication. Learn the skills needed to speak confidently in a variety of business situations , from interviews to negotiations. Are you ready to pitch and persuade people like a pro?

This is Dasha’s second Domestika course. In her first, Public Speaking: Find Your Unique Voice , she teaches you how to speak to an audience and deliver engaging presentations .

What do you get from this course?

“By the end of these lessons, you will have a set of communication skills that you can apply to a number of situations, be it an interview or a challenging meeting.”

⦁ Discover the four different styles of communication and how to approach them

⦁ Learn to deal with conflict and challenging conversations with confidence

⦁ Deliver a powerful pitch that incorporates the fundamentals of storytelling

What will you learn in this online course?

13 lessons & 15 downloads

Lesson image

  • 13 lessons (1h 25m)
  • 15 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Record a brief pitch video using the how, what, and why of effective communication.

public speaking courses for business

Projects by course students

Mi proyecto del curso: Oratoria para negocios: cómo comunicar y convencer. Creative Consulting, Stor, telling, and Communication project by Carolina Zumbana - 03.27.2023

By carolinazumbana

Meu projeto do curso: Oratória para negócios: como comunicar e convencer. Creative Consulting, Stor, telling, and Communication project by Narah Pereira - 01.16.2023

By narahpereira130

Narah Pereira

By makhesan

Makhesa Nyamane

Who is this online course for?

This course is for anyone who wants to improve their confidence when communicating in a business context, especially those who have taken Dasha’s first course.

Requirements and materials

No previous experience is required.

In terms of materials, you will just need a phone or camera to record your pitch.

public speaking courses for business

Bardzo fajny kurs z wieloma wskazówkami dot. Komunikacji. Polecam!

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Eine wirklich gute Lehrerin! Allerdings fehlte mir am Anfang der Transfer des Wissens in die Praxis. Sprich: Was kann ich mit dem Wissen nun wirklich im echten Leben tun? Dir späteren Einheiten werden dann aber rund und ich habe das Gefühl wirklich etwas mitgenommen zu haben.

saraferrasa

Sara Ferrasa

Excellent course, the teacher is a 10 !!!

karolhernandez13

es bueno, recomiendo

fernandavallim

Bases boas mas muito curto.

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Dasha Dollar-Smirnova

Dasha Dollar-Smirnova A course by Dasha Dollar-Smirnova

Dasha Dollar-Smirnova is a public speaking coach, and founder of Frog Talk, a company that provides public speaking training workshops. Dasha originally trained and worked in the field of drama and theater, which is where she built her confidence and found her voice. Her first job was working for advertising agency Hogarth Worldwide, where she applied her acting background to the pitching team and helped the company become one of the UK’s fastest-growing advertising agencies. Since then, she has obtained a master’s in Psychology and Neuroscience of Mental Health and devoted herself, and Frog Talk, to helping individuals and companies master public speaking and become better communicators.

Introduction

How do you communicate.

  • First Impressions and Why They Matter
  • Status on Stage and What to Learn from It
  • Choosing the Right Form of Communication

What Do You Communicate?

  • Storytelling: How to Write Your Story
  • Selling Yourself: Storytelling Preparation for an Interview
  • Building an Elevator Pitch
  • The Classical Skills of Rhetoric and How to Apply Them to Modern Life
  • Prepping on the Day

Why Do You Communicate?

  • Active Listening and Other Tips for Effective Communication
  • Financial Negotiations: How to Get Your Worth
  • Difficult Conversations: How to Deal With Conflict

Final project

What to expect from a domestika course, learn at your own pace.

Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

Learn from the best professionals

Learn valuable methods and techniques explained by top experts in the creative sector.

Meet expert teachers

Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

Certificates Plus

If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

Get front-row seats

Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

Share knowledge and ideas

Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

Connect with a global creative community

The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

Watch professionally produced courses

Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

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Public Speaking for Business: Pitch and Persuade like a Pro. Marketing, and Business course by Dasha Dollar-Smirnova

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Public Speaking Courses: Everything To Know & How to Find the Best One

I’m sure you’ll agree with me when I say the ability to engage, entertain, and inform an audience through public speaking is a skill that offers immense value in several different aspects.

But did you know:

It’s a skill that can serve as the cornerstone for an incredibly successful career. Many accomplished public speakers are paid thousands of dollars or more for a single speaking engagement.

Learning how to become a better public speaker is a valuable pursuit, whether you want to establish a career in public speaking or enhance your public speaking and verbal communication skills to excel in your current profession.

The best way, by far, to learn these skills is to take a public speaking course designed to teach you how to overcome your fears of public speaking and engage, entertain, and inform an audience all at the same time.

Below, we’ll take a look at what public speaking courses are, the benefits that they offer, and talk about how you can use these resources to become a better public speaker.

What Is A Public Speaking Course?

Contrary to the misconception of many, public speaking is a skill that can be learned. And, to learn public speaking, like any other skill, is the most effective way to learn how to become a better public speaker is to learn from a seasoned teacher.

Public speaking classes offer you guidance and insights gathered by experts who have already achieved success as public speakers.

These courses encompass everything you need to know to become a better public speaker. From conquering the fear of public speaking to crafting persuasive speeches that captivate your audience, and even advice on how to find speaking engagements and monetize your skills.

What You’ll Learn in Public Speaking Classes

Public speaking is a multifaceted art, and high-quality courses should cover a comprehensive range of topics. In my online public speaking course “The 6-Figure Speaker” , these fundamentals form the basis to provide public speakers with a solid foundation to build upon as the course goes on.

Some fundamental covers in my “6-Figure Speaker” course include:

  • Mastering the Fundamentals : Before getting into the nuances, it’s important to establish a strong foundation. Fundamentals include preparing speeches that truly resonate with your audience, overcoming stage fright, and harnessing the power of body language.
  • Persuasion and Inspiration : A successful public speaker knows how to persuade and inspire their audience with both words and stage presence.
  • The Power of Eye Contact: Learn how to use eye contact to engage your audience and build trust.
  • The Art of Storytelling : Compelling narratives are at the heart of effective public speaking. Discover how to craft stories that leave a lasting impact.

Once you’ve mastered these fundamentals, you’ll be ready to explore the finer intricacies and techniques of becoming a top-performing public speaker.

How To Become A Public Speaker

Knowing how to deliver a compelling speech is only the first step on the path to becoming a successful public speaker.

On top of teaching you how to be a great public speaker, “ The 6-Figure Speaker” goes beyond teaching you the art of your public speaking ability and skills. It also equips you with insights on finding speaking opportunities, negotiating speaking fees, leveraging public speaking to expand your reach, and more.

How To Start A Public Speaking Career

Many dream of utilizing public speaking as a means to supercharge their existing careers, while others aim to make public speaking their primary profession. Regardless of your motivation, one thing is certain: the world of public speaking is a realm teeming with opportunities.

In fact, according to the United States Bureau of Labor Statistics, the field of public speaking was poised to grow by a staggering 44% from 2010 to 2020, outstripping the growth rate of nearly all other professions combined.

1. Perfecting Your Craft

Before you can even dream of earning a substantial income as a public speaker, you must first master the art of public speaking itself. Your ability to captivate and inspire your audience will be the linchpin of your success.

“6-Figure Speaker” will give you the skills needed to elevate your public speaking prowess to near perfection. From conquering stage fright to project confidence to crafting compelling narratives, this course is your guide to becoming a charismatic and effective communicator.

2. Strategies for Building Your Public Speaking Empire

Beyond honing your public speaking skills, “The 6-Figure Speaker” course takes you on a journey into the strategic realm of building a flourishing career in public speaking. I’ve laid out a blueprint for establishing and nurturing your public speaking business.

Discover the secrets to diversifying your income streams by leveraging your speaking engagements. Uncover the lucrative opportunities that await you in the world of high-paying speaking engagements.

3. Embracing the Perks of a Public Speaking Career

A career in public speaking promises an array of benefits that extend far beyond monetary rewards. As a successful public speaker, you have the potential to command substantial fees, travel the globe, and be your own boss.

The freedom and flexibility to share your message with the world while reaping the financial rewards can be incredibly gratifying.

4. Your Gateway to Success

If you’re truly committed to launching a gratifying career as a public speaker, “The 6-Figure Speaker” is the ideal course for you. This comprehensive program offers a wealth of knowledge, strategies, and insights.

Overcoming Your Fear of Public Speaking

Fear and public speaking anxiety is often the biggest obstacle preventing people from pursuing public speaking. In fact, one survey shows that 54% of adults fear public speaking more than death itself!

When it comes to public speaking, though, the words of Franklin Roosevelt ring true:

“The only thing we have to fear is fear itself.”

There is no risk or danger in public speaking – only the potential for reward.

Once you overcome your fear of public speaking, you’ll be amazed at how much of a better public speaker you become.

Even if you fight back your fear and get on stage regardless of it, a fear of public speaking can still make you appear nervous to your audience and keep you from reaching your full potential.

This is why I cover in-depth how to completely overcome a fear of public speaking in “The 6-Figure Speaker” .

Tips to Get You Started

If you’re ready to start your journey toward becoming a better public speaker right away, there are plenty of great tips that you can put into practice right now.

These include public speaking tips such as:

1. Focus on a Single Subject

Ideally, there’s at least one subject that you consider yourself an expert on, and feel confident that you have a lot of valuable info on that subject to share.

Once you’ve identified the subject you’d like to speak on, focus only on it and avoid the temptation to try and be a “Jack of all trades” speaker.

In public speaking, it’s much better to become known as an expert in a single area than to be known as adequate in many areas.

2. Help Others

If you can make helping others your genuine goal in public speaking, you’ll go far. Identify the needs and pain points of your audience and figure out how to address them.

If all you do is provide people with a solution that they have been looking for through the words you speak, the rest will fall into place.

3. Embrace Every Opportunity

In the beginning, you should capitalize on every speaking opportunity that comes your way regardless of the size of the audience or how much it pays.

Taking on every speaking engagement that you can enable you to both hone your skills and grow your recognition – two things that are highly important in a public speaking career.

4. Show Your Passion

Passion is contagious. If you can speak on a subject that you are truly passionate about and convey that passion in your speech, your audience will be likely to share your passion and walk away feeling inspired by your speech.

There are plenty of great tips such as these that you can use to start becoming a better public speaker today.

Ultimately, though, the best way to learn everything you need to know to succeed as a public speaker – including guidance that goes far deeper than the public speaking tips you find for free on the internet – is to take a high-quality public speaking course.

How To Get Into Public Speaking

There are a lot of different roads that all lead to a successful public speaking career.

For me, there was a time when I had no idea how to speak in front of large crowds.

Once I realized that public speaking was the best way to promote my books and grow my brand, though, I began speaking at events across North America.

Soon, I decided to start speaking at international events, starting with Germany.

As of today, I’ve spoken in over 75 different countries.

Everyone’s path to a successful public speaking career is different, and there is no right or wrong way to get into public speaking.

No matter what path you take, though, the first step is always going to be building your public speaking and presentation skills up.

Best Public Speaking Courses

If at this point you’ve decided that attending a public speaking course is the best way to begin your public speaking career, you’ve got plenty of great options to choose from.

In addition to “The 6-Figure Speaker” , I also offer plenty of free resources on public speaking such as videos and articles that you can use to begin building your public speaking skills.

If you would like hands-on training in public speaking, you may want to attend my “Speaking Academy” in-person, 3-day course .

This intimate workshop-style training takes place in San Diego, CA, and is limited to just twelve attendees – all of whom will receive my full attention while we work on intensive training and practical exercises designed to let you walk away a better public speaker than you would have ever thought possible.

Other options for public speaking courses that you have available to choose from include:

Online Public Speaking Courses

If you want to learn how to become a better public speaker without ever having to leave the comfort of your own home, you’re in luck; “The 6-Figure Speaker” is an entirely online course that is packed full of tips and wisdom that I have learned over a lifetime of public speaking.

While succeeding as a public speaker will require you to venture out into the world, learning the knowledge necessary to succeed as a public speaker does not require you to ever leave your home thanks to online public speaking courses such as “The 6-Figure Speaker” .

Public Speaking Workshops

Nothing beats hands-on training with a live audience when it comes to learning how to become a better public speaker.

If you want to best of the best training available today to start out in your public speaking career, my “Speaking Academy” workshop is the perfect solution.

This workshop is the top-of-the-line public speaking training that I have to offer, and it’s meant for individuals who are serious about building a highly successful public speaking career.

If you’re looking for the best training that money can buy, “Speaking Academy” is the event to attend .

If you want to learn how to become a better public speaker without ever having to leave the comfort of your own home, you’re in luck; “The 6-Figure Speaker” is an entirely-online course that is packed full of tips and wisdom that I have learned over a lifetime of public speaking.

While succeeding as a public speaker will require you to venture out into the world, learning the knowledge necessary to succeed as a public speaker does not require you to ever leave your home thanks to online public speaking courses such as “The 6-Figure Speaker” .

Fear of Public Speaking Courses

Is fear the only obstacle that is preventing you from becoming a successful public speaker?

If so, you may benefit from a public speaking course that focuses heavily on overcoming the fear of public speaking.

In “ The 6-Figure Speaker” , overcoming fears is thoroughly covered, making this course great for anyone who wants to get past their fear of public speaking.

Nothing beats hands-on training when it comes to learning how to become a better public speaker.

If you want to best of the best training available today to start you out in your public speaking career, my “Speaking Academy” workshop is the perfect solution.

This workshop is the top-of-the-line public speaking training that I have to offer, and it’s meant for individuals who are serious about building a highly successful public speaking career.

If you’re looking for the best training that money can buy, “Speaking Academy” is the event to attend .

And download my free 5-Minute Speech Formula to get you started on the right track of your speaking career today.

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Gain Awareness, Confidence and Delivery Skills When Public Speaking

Public speaking training , classes , coaching and workshops.

In a world where effective communication is paramount, the ability to address an audience confidently and clearly is not just a mere skill—it serves as your pathway to success. We specialize in comprehensive public speaking training that turns apprehension into confidence, ideas into compelling speeches, and speakers into influential leaders. Our meticulously designed public speaking workshops enhance your speaking abilities and empower you to captivate any audience.

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Personal Coaching

We work with you to build on your strengths, correct your weaknesses, and give you tips and tricks to be an effective speaker. We can custom-design and deliver a public speaking class that addresses specific needs, interests, and objectives. Whether you’re addressing a room of 5 people or 500, it all starts with the proper preparation.

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Proven Results

Your public speaking class will produce the most reliable, responsive, and measurable results. We will show you how to confidently get through your following speech, presentation, or job interview. That’s a promise!

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Outstanding Feedback

Our participants have discovered the truth about public speaking skills and how to assess their personal style. They learn how to overcome the fear of public speaking using a variety of exercises, role-playing, and real-world examples. According to past speakers-in-training, it’s the best training they’ve ever had. Walk away feeling prepared for the following public speaking situation and looking forward to it.

Public Speaking Training for me

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Public Speaking Training for my team

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For Individuals: Improve Your Personal Public Speaking Skills

Are you an individual seeking to improve your delivery abilities? Mastering the art of effective comm can bring about new opportunities and help you advance in your career. Our comprehensive public speaking training program is designed to assist you in overcoming anxiety , crafting precise messages, and delivering them confidently. Whether you’re presenting a pitch, speaking at a conference, or leading a meeting, our training equips you with the clarity and conviction required to engage and captivate any audience.

For Organizations: Elevate Your Team’s Public Speaking Effectiveness

Does your organization value strong public speaking skills? Your team’s proficiency in this area can greatly impact the success of your organization in the corporate world. Our tailored workshops and seminars are ideal for teams to enhance their abilities. We work closely with you to understand your organization’s specific needs, ensuring our training aligns perfectly with your goals. Empower your team with the skills they need to effectively represent your brand and communicate compellingly in any oratory scenario.

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“I feel the public speaker training was the best professional training I have participated in to date. Breelyn did an amazing job, and I look forward to putting my new skills and techniques.”

— Tony Ramos; VP Construction Services, Bell Partners

Overcome Your Fear of Public Speaking

Overcoming the fear from public speaking is a common challenge many face, often even more intimidating than fears of heights or spiders. However, it’s not an impossible obstacle to conquer.

How Public Speaking Helps You

Our immersive workshops are carefully designed to equip you with the necessary tools to become a skilled and confident public speaker. These sessions go beyond simple learning; they offer a transformative experience. You’ll acquire long-lasting skills that will ensure you never feel insecure or unprepared when addressing an audience. Join our upcoming speaker program and unlock the secrets to communicating with unwavering confidence, regardless of audience size. Learn to deliver your message with energy and enthusiasm, utilizing proven professional and effective strategies and techniques. Bid farewell to fear and welcome a new era of self-assured and impactful communicators.

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If you have any questions, feel free to contact us today. We’re here to assist you in selecting the right workshop for your needs.

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Improving public speaking skills.

How will public speaking boost your confidence? Our next workshop presents an opportunity for you to embark on this transformative journey. Whether you are a beginner or seeking to refine existing skills, our workshop provides the ideal setting for growth and learning.

Our highly interactive, small-group speaker workshops ensure each participant masters essential verbal and nonverbal communication skills. Find out how our tips and tricks will make speaking easy and fun through role-play exercises, stimulating activities, and recorded practice presentations.

These classes and workshops explore essential techniques for success and empower you to speak like a pro. Our coaching will position you to radiate confidence and deliver a powerful message whenever you speak!

Speak Boldly, Transform Today

Don’t miss out on any more opportunities or hesitate any longer. Take hold of the power of confident and impactful public speaking today. Our workshop goes beyond just being a training program; it’s an experience that will transform you, equipping you with lifelong skills and unwavering confidence.

Enroll in this workshop and enter a world where your voice matters, your ideas resonate, and your presence leaves a lasting impression. The time for changing your narrative is right now – join us and discover the powerful speaker within you.

You can also check out our public speaking tips in our Resource section for tips to help you be a better speaker.

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Business communication is always evolving. With these courses and certification program, you can upskill for 2024

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If you ask almost any professional about the most important hard skills, communication is almost always top of the list. 

The ability to discuss strategy, goals, and solutions with others is paramount to any business; communication can truly be the make or break for companies small and large. Millions of dollars can be lost each year because of inadequate communication.

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For these reasons, communication skills remain highly desired. Digital communication skills are the second most in-demand technical skill and communication more broadly—including written, oral, and presentation—remains among the top soft skills sought after by companies, according to Wiley’s Closing the Skills Gap 2023 report .

And with the workplace looking a lot different than it did just five years ago—with more remote work and AI integration, for example—the best ways to communicate are also changing.

“Skills today can generally get outmoded in about three to five years and so that means that we need to upskill really often,” says Angie Kamath, dean of the NYU School of Professional Studies .

Changing communication dynamics

One way to get ahead of the curve is to explore business communication courses. While they previously focused more on writing professional emails, completing research reports, creating effective presentations, today, the area has shifted to focus more deeply on data analytics, customer communication, social impact, and social media, Kamath notes.

Social media in particular has created new opportunities for businesses to sell products. According to Pew Research Center , 3 in 10 adult social media users have purchased a product after seeing it on social media—with the number rising if it is mentioned by a content creator they follow.

Because this shift is so broad and impactful, Kamath says integrated marketing has become the most popular master’s program that NYU’s professional studies school offers. For those who work deeply in the marketing and communications space—upskilling via a graduate program could be a great opportunity. 

For others, completing a certification program or even simply taking a one-off communication course could be a great way to learn the most up-to-date practices—especially in the wake of new technology.

“So, we often try to help people understand how to use technology—flavor of the month or flavor for year is AI—but how to use technology to enhance what you’re doing from a communications standpoint,” Kamath tells Fortune .

At the same time, there are also human dynamics that have changed in the workforce, including around gender, diversity, aging, hybridity, and Gen Z. Therefore, in part, exiting your algorithm is critically important to learning new ideas and having conversation, Kamath says.

“Whether it’s in our job life or work life or personal life like social media, is sucking us in,” she adds. “We get to be in our echo chamber because the algorithm is telling us what to consume.”

Her advice is to find an offering that best addresses your interests and learning desires within three large skill buckets: human, business-enabling, and technical. A course may be able to touch on all three or focus deeply on one subject. 

The good news is that there are a variety of program lengths, costs, requirements, and focuses, and while certificates are offered, you can also choose to just enroll in individual courses. Ultimately, it is most important to choose one that best fits into your modern career goals as well as personal circumstances. 

Fortune has laid out some of the offerings on the market for you to upskill in the world of business communication. 

Duke Continuing Studies Program: Business Communication Certificate

Requirements: 2 courses to gain certification

Cost: $145 per course; $250 for package

Format : Online

Timeline: 10–20 hours to complete entire package

Course examples : Effective Business Writing; Effective Presentations; Communicating Collaboratively

eCornell: Business Communication Certificate Program

Cost: $3,900

Timeline: 3 months

Course examples : Cross-Cultural Communication; Persuasive Writing; Impactful Unscripted Communication

Harvard Extension School: Business Communications Graduate Certificate

Requirements: Take 3 business communication courses to gain certification

Cost: $9,660 ($3,220/course)

Format : Online or in-person

Timeline: Within three years

Course examples : Information Technology Finance and Communications; Grant Proposal Writing; Negotiation and Organizational Conflict Resolution

Johns Hopkins Carey Business School: Executive Certificate in Business Communication

Requirements: Take 3 18-hour courses to gain certification

Cost: $11,400 ($3,800/course)

Timeline: Self-determined

Course examples: Interpersonal Communication & Conflict Management; Written and Visual Communication; Public Speaking for Professionals

NYU School of Professional Studies: Certificate in Professional Writing and Communications

Requirements: 3 core courses + 3 electives to gain certification

Cost: ~$5,400 ($799–$999/course)

Format : Online; instructor-led or self-paced options

Course examples: Digital Communication in a Changing Workplace; Persuading in Business: Leadership, Public Speaking, and Executive Communication; Strategic Communications and Corporate Storytelling

UCLA Extension: Business Communications Certificate

Requirements: Complete 7 courses (5 required + 2 electives)

Cost : ~$6,700 (includes fee, tuition, program materials)

Course examples: The Dynamics of Interpersonal Communication; Crisis Management and Communications: Safeguarding Image and Viability; Best Practices in Social Media for the Communications Professional

University of Colorado—Boulder: Effective Communication: Writing, Design, and Presentation Specialization

Requirements: 4 course series

Cost : $49/month

Timeline: 2 months (10 hours/week)

Course examples: Business Writing; Graphic Design; Successful PresentationBeyond these examples, platforms like Udemy , Coursera, and edX offer a variety of course offerings in the business communication space. 

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Outside USA: +1‑607‑330‑3200

Executive Presence Cornell Certificate Program

Do you have the presence of a leader? Executive presence is a vital skill in business and life: being able to connect with other people by making your case and communicating genuine emotion, even in the most intimidating circumstances. Whether you’re leading a team meeting or giving a formal presentation to a large group, you can learn to combine your breath, your voice, your body positioning, your passionate belief in what you're saying, and your authentic self so profoundly that people won't be able to look away.

In this 15-week certificate program, you'll learn by doing to refine your public speaking skills and build confidence in your own presence. By sharing videos of yourself presenting and receiving constructive feedback from fellow students and experts, you'll practice analyzing your performance, repeating, and refining your work in exercises and acting techniques specially designed by Cornell Theatre Professor David Feldshuh. It's not about achieving perfection. The core skills, analytical tools, and training exercises presented in this program are intended to position you for a lifetime of development. The better you get, the more confident you’ll feel. And it will show.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

How It Works

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Faculty Author

David Feldshuh

  • Certificates Authored

David Feldshuh has served as a Professor of Theatre at Cornell University for more than 30 years. His course, “Leadership Presence: Acting in Public,” leverages theater techniques to train scientists, leaders in education and business, and anyone else wanting to enjoy more effective communication of their ideas and passions. Professor Feldshuh has been recognized as a Stephen H. Weiss Presidential Fellow, Cornell’s highest teaching award.

Professor Feldshuh began his professional career as an actor and director at the Guthrie Theater in Minneapolis. He then earned a Ph.D. in theater (focusing on creativity and actor training) followed by an M.D. degree, specializing in Emergency Medicine. He is a Diplomate of the American Board of Emergency Medicine and spends part of each week as a practicing physician.

Professor Feldshuh is the author of three widely produced plays, most notably “Miss Evers’ Boys,” a finalist for the Pulitzer Prize in Drama. As an HBO movie, “Miss Evers’ Boys” received 12 Emmy nominations and won five, including Outstanding Made-for-Television Movie.

Executive Presence

Key course takeaways.

  • Analyze and understand your own strengths and weaknesses as a presenter
  • Connect and affect listeners when you transfer information, share emotion, or persuade for change
  • Observe and appreciate the performance aspects in others and learn how these insights can contribute to your presence
  • Deal with performance anxiety, mannerisms, and other distractions that limit your effectiveness in presentation
  • Create a self-training process using self-video, self-analysis, focused exercises, and rubric assessment to continue improvement after the course is completed

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What You'll Earn

  • Executive Presence Certificate from Cornell College of Arts and Sciences
  • 75 Professional Development Hours (7.5 CEUs)

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Who should enroll.

  • Aspiring leaders
  • Managers, senior leaders and executives
  • Actors and performers
  • Anyone who wants to become more effective in connecting with others through increased ease and presence when speaking in public or private

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“eCornell puts you in control of your education entrepreneurship. It allows you to choose what you need to learn and how you need to learn it at the right time.”

Request information now by completing the form below..

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Home > Blog > Speaking 101 > How To Start A Speaking Business: The Ultimate Guide

How To Start A Speaking Business: The Ultimate Guide

Taylorr Payne

Taylorr Payne

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Ever wondered how you can take your passion for public speaking and turn it into profit? Maybe you’ve already spoken in the past and are looking to turn it into a full-time gig. All things considered, you’re here because you’re thinking about starting a speaking business. However, regardless of your speaking experience, doing so is a complex process. From balancing the books to balancing your travel plans, it’s safe to say that speaking professionally isn’t for the faint of heart. 

Thankfully, the SpeakerFlow team and I have your back. In this guide to starting a speaking business, we’ll cover the process of getting started. Although it’s not entirely comprehensive, as many of the legal processes described here will depending on your location, rest assured that by the end of this, you’ll know enough to hit the ground running. Please note that if you are a speaker most often represented by a college or university as your employer, this isn’t the guide for you. In the interest of clarity, this handbook is primarily meant for speakers intending to represent themselves.

Before we begin, below are the primary topics we’ll break down in this guide. In addition to covering foundational tasks, we’ll also touch on sales, marketing, and operations. That way, even if you can’t begin your speaking business immediately, you’ll know what you can do in the meantime. 👍

Defining Your Promise Statement

Speaking business sales tools, speaking business operations tools, setup for your speaking business.

Prior to being known as a speaker and bringing in speaking inquiries from event planners, there are some initial setup tasks to knock out. As with any business, some of these tasks are a little more stressful, while others are nothing but fun. Nethertheless, getting the legalities and setup out of the way is your best bet. 

Registering Your Speaking Business

Business Registration Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

First and foremost, your speaking business has to be exactly that: a business. Without a legal record, you are, in many cases, much less likely to be hired. This is especially true in a corporate setting. Unsurprisingly, the main reason for this is the tax concerns that come with accepting payment and not recording it as income. Registering your speaking business before beginning any outreach dispels those concerns immediately. In short, that means more event planners saying, “This speaker looks perfect for us”. 

To register your speaking business, the process varies by location. In the United States, the initial setup of your business involves registering with federal, state, and local agencies for small businesses, as described in this handy guide from the U.S. Small Business Administration. These agencies include the Internal Revenue Service and the government for your state as well as your city government (for licenses and permits). It’s also a good idea, when you register, to double check your federal and state requirements for business insurance and business taxes . After all, the last thing you want is a tremendously successful speaking business that gets unexpectedly slammed with taxes at the end of the year. 

If you’re feeling overwhelmed, the website for the U.S. government’s guide to starting your own business is a great place to get started. Not only does it break down each of the processes outlined above. It also provides information regarding businesses owned by minorities or veterans, if either of those applies to your speaking business. For the sake of time, we can’t cover in detail the steps to start a business outside of the United States. That said, below are a few links to help you get started, if you’re reading this overseas. 🙂

  • United Kingdom
  • New Zealand

Developing a Personal Brand

Next up is the front end of your speaking business: your personal brand. How do you want event planners to perceive you when they visit your website? What are five words you would use to describe your brand? What colors do you feel represent you well? These are just a few of the questions to ask yourself as you’re developing your brand. Then, according to our in-house graphic designer, the next step is to choose fonts and colors that best represent those words and themes. You can read more about her process in our Resources page ’s speaker branding guide. However, in short, it goes something like this: Choose colors, then fonts, then a logo, then an icon. 

Choosing Brand Colors

Brand Colors Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

First, choosing your brand’s colors begins with the connotations most commonly applied to each color. These include “powerful” or “confident” for red and “calm” or “trustworthy” for blue. 99 Designs has a stellar guide for choosing your brand color , if you’re new to color theory in the first place. From there, after you’ve chosen the basic color you want to represent your brand, you’ll want to choose three or four others to compliment it. Although there are several tips and tricks to choosing appropriate secondary colors, the primary goal is to choose one or two that are colorful (like your main color) and one or two that are more neutral. That said, as a general rule, your final color palette should include five colors total, at most. For inspiration, check out tools like Canva’s color palette generator or the collection at ColorPalettes.net . 

Choosing Brand Fonts

Brand Fonts Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

Likewise, for the second step in the process, choosing a font involves the same concern for others’ connotations. Sans serif fonts like that in the image on the right, for example, can be used to suggest a more modern brand than serif fonts. In the same way, more intricate or serif fonts can convey a sense of tradition or classicism. In the end, your main goal is to stay away from overused fonts, such as Impact, Comic Sans, Bradley Hand, and Papyrus. Remember, you want to be recalled for your skill and distinction in the speaking space, not how outrageous your font is. Canva’s guide to choosing a font is an easy stepping stone, if you’re not sure which fonts are on this list. 

Designing Your Logo and Icon

Good and Bad Logo Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

Finally, after choosing colors and fonts, the next steps are to develop your logo and icon. Although it’s optional, most brands have adopted icons in recent years for a number of reasons . These include the ease with which people can remember an image and the ability to use their icon for company social media profiles. In the same way, your speaking business should also be memorable and digitally accessible. Keep these goals in mind as you are either designing your own logo or working with a graphic designer. For example, looking at the image on the left, the logo on the right is large and bulky, making it ill-suited to the navigation bar of a website or social media. On the other hand, the one on the left is clean-cut, distinctive, and memorable. Your speaking business should be each of those things, too. 

That said, if you’re unsure where to start and don’t want to design your own logo and icon, freelancing platforms like 99 Designs , Fiverr , and Upwork are reliable and affordable places to check out. Each of these sites employ graphic designers to take the results of those initial questions and turn them into brands for you. That way, you can worry about the rest of the steps to building a speaking business and rest assured that your brand is in good hands. 

Building a Website

The fourth step in setting up your speaking business can be a huge help if you do it well. I’m talking about your speaker website. First, your website should show site visitors that you are an expert in addition to being a speaker. This means plenty of evidence of your authority in your niche and your speaking skills. For established speaking businesses, this includes logos from past clients, testimonials, and social proof from your fans or past speech attendees. With a new speaking business, if you have a few testimonials, just work with what you have and build as you go. Keep your sizzle reel front and center – always. Your primary goal, when it comes to providing proof, is to show trust from other clients and how awesome you are, so quality is better than quantity. 🙂

Second, your website’s homepage should demonstrate who you are, who you serve, and how to contact you. Websites like those for Jacob Green and Katrina Cravy are beautiful examples of what an ideal speaker website looks like. The homepages of both sites show past clients, present their sizzle reel immediately, and have a clear call-to-action button in the navigation bar. You can also schedule a call with them directly through their websites. 

This brings me to the last thing to keep in mind when designing your speaking business website: The more convenient it is to contact you, the more likely someone is to do so. On average, a visitor to your website will have made a decision as to whether or not they are interested within 50 milliseconds. That gives you 50 milliseconds to create a good first impression. So, to summarize, show your value and skill, give an easy way to contact you, and keep things clear and concise. 

Finally, the last piece to setting up your speaking business is your speaking business’s mission, vision, and core values. Although they seem a bit superfluous when it comes to a speaking business, outlining these aspects to your company shows not only your attention to detail. It also shows your willingness to adapt and make adjustments as you grow, so you are always trying to be the optimum version of yourself, as a speaker, business owner, and human being. Plus, what conveys trustworthiness to event planners more than that? 

Speaker Launcher Logo

First, your mission statement is a succinct description of what you and your speaking business do. Second, your vision statement is a description of your ideal vision of your company. Third, your core values are the principles by which you live up to your mission and vision. For example, at SpeakerFlow, our mission is “We combine cutting-edge technology with sales, marketing, and operations expertise to create the optimal business experience for professional speakers” and our vision is “The company that we see is the singular source of holistic evolution for thought leaders and their businesses.” In short, the vision is who we want to be, the mission is how we are going to get there, and the core values are our basic “rules of conduct”. For a breakdown of these three components, check out our “ Who We Are ” page. 

That said, in the speaking industry, speaker coach Jane Atkinson lumps these pieces together to create a “promise statement”. This statement defines what you will provide for your clients, such as Jane’s statement “Catapult Your Speaking Business”. To create your own promise statement, check out Jane’s guide for new speaking business owners. Then, be sure you add your new promise statement to your website. 🙌

The Basics of Sales for Speakers

Now that you have your speaking business set up, let’s talk about bringing in some clients! There are a ton of ins and out to selling in the speaking industry. Here, we’re going to start with just a few of the basic tips and tricks, including where to find leads, how to keep them organized, and how to get them to book you for their upcoming gig. 

Finding Speaking Leads

To start, before you can sell, you need to find leads in the first place. Leads for your speaking business can be found in a variety of places including association directories, lead generation systems, and educational databases. Depending on your focus industry(ies), one of these sources may be more appropriate than others. For example, if you are a retired professor who speaks about women in STEM fields, colleges and universities are ideal for two reasons. First, you already have the experience and credentials to show educational event planners you are trustworthy. Second, the list of educational institutions is huge, so the more you have on your roster, the easier it will be to sell to others. Keep these two questions in mind as you look for lead sources: “Where do I already have experience?” and “Where can my speaking experience compound?”

For some industry-specific guides to finding speaking gigs, check out any of our three guides below. If your industry or focus isn’t shown here, feel free to drop us a line, too! We’re always looking for ways to provide speakers with more top-notch information: 

  • #1: “ How Do I Become A Public Speaker At Churches? ”
  • #2: “ How Do I Become A Public Speaker At Colleges & Universities? ”
  • #3: “ How Do I Become A Public Speaker In Schools? ”

Ultimately, your leads can come from multiple sources, including the ones mentioned above, personal referrals, speakers bureaus, and speakers associations. However, as you’re starting your speaking business, the most important things to remember are that you shouldn’t just rely on referrals (in other words, learn to love sales) and focus on the avenues that are bringing you gigs. Don’t get caught up in the many avenues that could bring you leads. Focus on where you’re already succeeding and follow that trail. 

Managing Speaking Leads

Basic Sales Process Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

So, once you have leads, what do you do? To put it simply, the key to managing speaking leads is having a place to track them. Ideally, you’re able to track all of your information in a single tool, and you can set reminders within it. These reminders are intended to ensure you follow up with each lead until they either turn into a sale or unsubscribe from communication. Additionally, having a system for tracking your leads also allows you to collect information about them. If you applied to a 2019 conference, for example, and they told you “No,” a lead system would allow you to retain that contact and organization information. Then, in 2020, you can apply for their next event, fully prepared with who they are, what they need, and why they should hire you. The basic sales process looks something like the image on the right. 

Personally, we at SpeakerFlow (and many established speakers) recommend a customer relationship management system, or CRM, for tracking leads. CRMs are designed to give you a single place to track all of your contact, lead, and event information and set reminders related to it. Many CRMs also integrate with other tools, such as project management or invoicing software. Altogether, this means a network of tools working together to facilitate your sales process. We’ll talk more about CRMs in a bit, but the main point is that if you don’t have one already, you should start looking. For more information, check out our beginner’s guide to CRMs for professional speakers. 

Sales Data to Track

One of the other advantages to having a CRM – or any sales system, really – is the data it provides. By tracking and analyzing your sales data, you can quickly and accurately see where your leads are coming from, who is referring you, and which sales avenues aren’t worth pursuing any longer. At the very least, the most important sales metrics to track are the gigs you won and lost and their respective industries. Remember how I mentioned earlier in the sales section that focusing on a single sales avenue is good, as you’re getting started? Tracking sales data allows you to do so with confidence. If you can see in which industries you’re consistently getting booked, you can more effectively look for new leads in those industries. In the end, this saves you time spent looking for leads and chasing prospects, and it leads to more revenue. Win win! 

If you don’t have any data-related tools in place, there are a few awesome ones you can use right off the bat. First, as we mentioned already, is your CRM. Most CRMs have built-in reporting, so that as long as you have your leads in the CRM, it can auto-generate the analytics for you. In the next section, we’ll go over a few tech tools, in addition to a CRM, that can help maximize your sales process. 

CRM Banner Ad (3) - SpeakerFlow

Now, you may be thinking that we have unloaded a ton of information on you at this point, and you’re right! The good news is that you don’t have to handle all of the sales processes alone, not when there is technology at hand to do it for you. Below are a few of our go-to systems and tech for optimizing speaker sales and our best practices for using them. 

Speaker Intel Engine

First on the list of sales systems is a proven favorite, the Speaker Intel Engine . Created by speaker and pro salesman Sam Richter in early 2019, the Intel Engine functions as an overlay to Google searches. This means that it allows you to search using complex Boolean searches with a few simple clicks. As a result, using the Intel Engine, you’re given access to 100% of Google search results, compared to the 4% you see when you do a standard search. Additionally, because it was designed specifically for speakers, the Intel Engine also enables you to search for event planners, associations, even your competitors. In short, it gives you a quick and easy way to find information that is hyper-relevant to your speaking business. No wasted time. No wasted money. Just qualified leads and quality information. 

SpeakerFlow CRM & Operating System

Another awesome tool launched in 2019 is our tool, the SpeakerFlow operating system . We mentioned before that a CRM is a critical part of a speaking business for 7-figure speakers. However, until now, there wasn’t a high-quality option on the market, at least not one that was designed with speakers in mind. Now,, we’re happy to say that problem has been solved. With modules to track leads and contacts, in-app project and event management software, and extensive customization for speakers, it’s a steal for the cost. At only $45 per user per month, there isn’t a single CRM out there that gives you as many features for the price. Below are just a few of our favorites: 

  • Module for eSpeakers
  • Robust automation tools
  • 5 TB of free cloud storage (with built-in analytics!)
  • In-app esignatures
  • Form building software for your website 
  • Robust mobile app

Even more important is the fact that $45 covers an entire suite of apps along with the CRM. These include apps for email marketing, esignatures, file storage, and more. This allows you to manage your speaking business in a single place, all for a single monthly fee.  Like the Intel Engine, the SpeakerFlow operating system has a ton of additional features I can’t cover here, just for the sake of time. However, if you’d like to see more, feel free to book a demo with us , and we can show you around personally. 👍

CRM-Specific Features

Basic Automation Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

That said, regardless of the CRM you choose, there are tons of CRM features to note. For example, did you know your account generally comes with automation, lead scoring, and productivity? For starters, automation can include simple processes, such as tracking emails, to more complex actions, like email campaigns. Each of these pieces fit into your sales cycle so that you can off-load some of the mindless tasks, as shown on the right. As a solopreneur, this is especially useful because you are managing many parts of a business simultaneously.

The next piece of the puzzle is lead scoring. We mentioned previously that the basic speaker sales process involves qualifying and disqualifying leads. This can be done immediately, based on an event planner’s response, such as a prompt “No thanks.” However, for less obvious cases, many CRMs also provide a lead scoring mechanism that lets you assign contacts in your account a higher score based on their actions. Someone just subscribed to your newsletter? They get a point. Now they viewed the “Contact Us” form on your website? Another point. All in all, the more points a given contact has, the more likely they are to be interested (i.e. you should reach out to them personally). 

The last piece, productivity features, are intended to streamline the processes that you can’t automate. These may include creation of tasks, email or text reminders for especially important tasks, or a calendar, so you can see your appointments and how they correspond to different contacts in your account. To keep things short and sweet, these features might not be flashy but, like automation and lead scoring, they can save you countless hours. Ultimately, that means more time on the phone with event planners or on the stage with clients. 

VoIP Dialing Software

Kixie Logo

Last but not least of the speaking business sales tools is “Voice over Internet Protocol” dialers, or VoIP dialers. As defined by the Federal Communications Commission , VoIP is “technology that allows you to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line”. In short, if you don’t want to use your personal phone number for sales calls, VoIP dialers are an alternative. Additionally, many dialers integrate with CRMs, so you can track sales calls within your contact, lead, or event records. Our SpeakerFlow sales gurus, Taylorr and Austin, have used a ton of VoIP options in the past and recommend them not only for the ease of use, but also for your own growth. To hear Taylorr say it, “With call recordings, you can see what sales techniques worked and which didn’t, making you a better salesperson and your speaking business more profitable”. 

Among the SpeakerFlow team, our favorite VoIP dialers are Kixie and Dialpad . Of the two apps, Dialpad is the more expensive of the two at $20/month compared to Kixie at $15/month , although both offer similar features for the price. Because of this, we generally recommend Kixie if you’re a new speaking business or a solopreneur. Furthermore, Kixie integrates flawlessly with the aforementioned SpeakerFlow CRM. What’s not to love about that? 

For a thorough breakdown of selling as a professional speaker, check out our ultimate guide to getting speaking gigs . 👍

The Basics of Operations for Speakers

At this point, we’ve covered how to setup your speaking business and bring more people to it, but what are the most effective ways to organize it? This section will cover the basics of business operations in the speaking industry as well as some tips from our head of operations, Austin Grammon . As always, we’ll also outline our favorite organizational technology and how you can implement it on your own. 

Organizing Your Speaking Business Information

Staying organized in your speaking business poses a lot of the same problems we saw with sales. More than anything, the largest obstacle to organization is the lack of a consistent process for systemizing your company’s information. In light of this, there are a few general rules we follow on the back end of SpeakerFlow to stay on target. 

Team Organization Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

First, when you have an important file, take a minute to upload it to your storage platform of choice at the time. Whether you use Google Drive , Dropbox , or OneDrive , taking care of it at the time means time saved later. Once you’re in the habit of doing this, you’ll also notice that you lose materials less and less. I’ve said it before and I’ll say it again: if you have your shit together, more people will want to hire you. More organization on the back end of your speaking business means smoother sailing on the front end. Plain and simple. 

Second, we are consistent in our organizational tools. As a team, we all use Google Drive for storage and we store everything there. Everything . As a new speaker, this will become increasingly important as you add to your team. It’s also important when you are hiring independent contractors. For example, if you hire a graphic designer to create a new one-sheet for you, share a Google Drive folder with them and instruct them to upload the final design there when it’s completed. 

This brings me to our last organizational rule of thumb: hold everyone to the same standards. As your speaking business grows, you are the leader of the pack. So, the more organized you can be from the beginning, the more easily your team members can take tasks off your plate and the smoother your operations will be. 

Automating Your Processes

Extensive Automation Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

The second key to successful speaking business operations is automation. Although we already discussed sales automation, there are a host of tools to help you automate operations, too. These include notifications for new calendar events and subscriptions to your newsletter and updates to your financial records. One of our tried and true favorites is Zapier . If you haven’t heard of it, Zapier is basically an app for connecting apps, even if they don’t natively integrate. 

Looking at the back end of SpeakerFlow once again, we use Zapier for a number of things. From notifications about new discovery calls to tracking for our affiliate program , so we can issue commission. On a daily basis, this saves us hundreds of emails and app notifications and countless hours of manual data entry. It also means that, although we could probably use an assistant, we’ve been able to thrive without one. All in all, our automations look something like the image on the right. Although it looks complicated at first, rest assured that the same efficiency is possible in your business, too. 

Managing Booked Events

Event Management Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

Besides automation and organization, operations also means managing events. By “events,” I mean speaking gigs as well as daily appointments. Starting with speaking gigs, the primary goal is similar to that of staying organized. In short, you want to create a consistent process so every time you’re hired, you know what information to provide, what info you need, and what your next steps are. Generally, we recommend building a “For Event Planners” page on your website and a folder for it in your cloud storage platform. Both the page and the folder should include all information relevant to events, including headshots, audio/visual requirements, and your speaker biography. The idea is to give you a single place to store everything for event planners. That way, when they hire you, you can say, “Here is a link to a folder, which has everything you need”. 

As for events in your day-to-day schedule, we recommend adding an auto-scheduler to your website or, at the very least, in your sales emails. These platforms allow people to see your schedule and book an appointment with you when it’s convenient for both of you. You control your availability settings and the information included in the scheduling form. Ultimately, this allows people to book meetings with you and get automatic reminders without either of you having to lift a finger. Plus, you don’t have to have the back-and-forth availability conversation! 

We’ll go over a few software options for event management in a bit, for both speaking gigs and daily appointments. 

Operations Data to Track

Cash Flow Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

But, before we jump into operations tools, let’s talk data again. When it comes to your speaking business operations, the most important data to track is obvious: revenue. Besides the gig-related information we recommended tracking in the “Sales” section, you also need to track the amount of money going out of your speaking business. It seems like a no-brainer, but for many speaking businesses this is still a problem. Unsurprisingly, this is especially true when it comes to technology. 

Let’s say you signed up for a trial of a CRM in the past and it asked you to input a credit card number, even though you were getting two weeks for free. Then, you had three gigs in a row and a family emergency. By the time those two weeks were up, you hadn’t even looked at your CRM, but you were billed anyway. Sound familiar? 

This happens over and over for speakers and many don’t even know how many tools they are paying for. To solve this, our general rules are, first, don’t sign up for a free trial when it also asks for a credit card. That’s just a recipe for unintended costs. Second, when you sign up for a new tool, record it in a document or project manager. The place you track it doesn’t matter – Just be sure you have a list somewhere of everything you’re paying for. That way, if you’re not sure of the cost for a tool or if you’re trying to cut costs, you have a reliable source of information. 

Now, for the part of speaking business operations I’ve been waiting for: the tools and technology. Needless to say, there are plenty of alternatives to the ones covered below. As with setup and sales tools, if you already have reliable tools that take the place of those below, don’t worry about it! No need to switch to our recommendations if you already have something working for you. 😊

eSpeakers Logo

A relatively well known piece of speaker tech that we haven’t mentioned so far is eSpeakers . Although eSpeakers can also be used for sales processes, one of the greatest features about it is their event management platform, Event CX. Built to make event management stress-free for speakers and event planners, this platform includes a calendar, meeting planner database, and a profile in the eSpeakers bureau. It also comes with task checklists, so you can prepare for gigs without worrying that you’ve missed something. Once again, when it comes to managing speaking gigs, the more organized you can be, the more gigs you can handle each year. In other words, the more organized you are, the more revenue rolls in. 

Asana Logo for Project Management Systems for Professional Speakers Blog - SpeakerFlow

The text tech tip we have is one we’ve touched on a few times already: a project management system. Similarly to a CRM, the purpose of a project manager is organization. However, where a CRM is used primarily for sales, a project management system is for operations. Want a way to track your marketing projects? How about your content calendar for your blogs? Thinking about your financial tracking, too? All of these things can be tracked within a project management system, so you have a convenient place to double check that your speaking business is on target. From finances to company problems and solutions, it’s an easy way to be sure you’re working on your speaking business, not just in it. 

Our favorite project management system is Asana , for both the value and the extensive feature set. Besides the convenient organizational features it provides, it also comes with animations to liven up the process. Additionally, with different project layouts, free templates, and notifications, it takes minutes to get started and learn the system from A-Z. Plus, it starts free! That way, if you’re just starting your speaking business, you can save some money and upgrade as your team does.

Google Suite Logo for SpeakerFlow Professional Speaking Technology Consultants

Another top organizational tool is G Suite . A common choice for cloud storage, G Suite is awesome for many reasons. First, at less than $10/month , it’s incredibly affordable, even if you’re a one-man show. Second, it’s one of the most intuitive tools out there, when it comes to cloud storage. Even if you’re not terribly confident in your tech knowledge, you can master G Suite without a problem. Finally, in addition to being a convenient source of internal company organization, it’s also awesome when it comes to sharing information. Remember how I mentioned earlier, “The idea is to give you a single place to store everything for event planners. That way, when they hire you, you can say, ‘Here is a link to a folder, which has everything you need’”? G Suite is that place to store everything. Affordable, convenient, and incredibly useful – What more can you ask for?

Better Proposals

public speaking courses for business

Fourth in our list of speaking business operations tools is Better Proposals . Intended to streamline the proposal-sending process, this software ties in closely to the aforementioned sales systems. After you’ve closed a sale and received a verbal “yes” from an event planner, you still need a legal contract with them. That’s where Better Proposals comes in. 

With templates included, the option to add your own branding information, and an awesome support team, you can create and send a proposal in less than a minute. As a bonus, event planners can also pay through your Better Proposals portal. So, if you’re on the road and emailing event planners while you’re at your hotel, you can close them all like a pro. No more missed opportunities because you’re on the road – just picture-perfect business operations. 

Calendly Logo - SpeakerFlow

Last but not least of our recommended operations tools is Calendly . Created for large and small businesses alike, Calendly is an auto-scheduler, like we covered earlier. As with most auto-schedulers, you can connect your Calendly page to your website, so people can schedule a call as they browse your site. On the other hand, you can also share your Calendly link when you email someone. That way, they can jump right to your calendar and book a call with a few quick clicks. Additionally, you create different events within Calendly for different purposes, each of which has its own specific link. For example, if you want to keep your speaking client and consulting client meetings separated, you can create a Calendly event for each option. From there, when you connect your Calendly page to your Google or Outlook Calendar, you can see which events correspond to which group. 

Oh, and did I mention how affordable it is? Of the tools in this section, Calendly and Asana are the most useful on a day-to-day basis, and they’re both free. 🙌

The Basics of Marketing for Speakers

Now, to the fourth and final section of this massive guide: marketing for your speaking business. It goes without saying, but marketing is the third key piece of running a speaking business, along with sales and operations. With high-quality, well thought-out marketing efforts, not only can you attract people to your speaking business and your brand. You can also demonstrate your expertise outside of speaking. 

Optimizing Your Website

Ideal Website Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

The first way in which you can build your marketing efforts is your speaker website. Way back at the beginning, we walked through the key features of a good speaker website. However, did you know that there are also tips and tricks to bring people to your site in the first place? The first of these tricks is Search Engine Optimization, or SEO. To put it simply, SEO is the perfection of your site or other digital content so that it ranks higher in a Google search. 

Although there are a ton of factors that contribute to good SEO, the primary ones to worry about, when it comes to your speaker website, are speed, design, and content. Ideally, your site should load in less than 3 seconds, mainly in order to keep people engaged. In fact, on average, people will decide whether or not to continue scrolling within 55 milliseconds. That means that the faster your site loads and the more engaging it is, the better your chance to keep the visitor’s attention. That brings me to design. As a web developer and designer myself, I cannot stress enough that design is critical. Keeping your brand consistent on your website and following modern design practices is a sure way to bring and retain web traffic. Kindra Hall and Mel Robbins have fantastic websites, in both of these regards, for example. 

Finally, include high-quality content throughout your site. This includes, blogs, guides, and downloadable content that visitors can take when they leave your site. In terms of SEO, the most important of these is your blog, which we’ll discuss in more detail below.

Tips for High-Quality Content

You’ve probably already heard from one business owner or another how writing blogs helped bring more attention to their business. By now, almost everyone knows that you should have a blog, but how do you start from nothing? First and foremost, each blog should be at least 1,500 words and focused on a single word or phrase. This blog, for example, uses the phrase “speaking business”. Of our word count, “speaking business” makes up at least 1% of the text, as should your focus keyword or phrase. Your blog should also break up the text with headings to make it easier for the reader to digest. Additionally, graphics and images can be used to make these text breaks visually engaging and memorable. 

Content Writing Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

If you are trying to write a blog that out-ranks another blog in the Google search for your keyword, there are a few questions to keep in mind. These include: 

  • Is my blog longer than theirs and more thorough?
  • Does my blog use my focus keyword at least 1% of the time? 
  • Do I have additional images and/or infographics, compared to my competitor? 

A “yes” to each of these questions, combined with more fine-tuned blog writing techniques, is guaranteed to put your new blog in a Google search. Plus, the more blogs you write, the easier it will get. For the full checklist for writing a killer blog, check out our “Resources” page and look for our “30 Point Blog Checklist”. 👍

Building Your Social Presence

Social Media Interaction Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

Besides blogs, another great way to bring attention to your speaking business is through social media. It’s no secret that some of today’s biggest celebrities have grown their business to a new income bracket simply by maintaining a social presence. The same potential exists for speakers in their businesses, provided you follow a few key rules. 

First, be diverse in what and where you post. Include videos, try out Instagram Stories , share memes, and get serious once and awhile. Being diverse in your posts will keep people from getting bored. Plus, giving someone a laugh is a sure way to engage them moving forward. Second, be social. Interact with other speakers and business owners you admire, and reply to comments on your own posts. Showing people you’re a human behind your phone and not a faceless company will always win you more followers and cheerleaders. 

That brings me to the biggest rule of all on social media: Be yourself! Whatever you share or comment, make sure that it is actually something you would say. At the end of the day, staying true to yourself will make it easier to come up with social content and your candidness will be admired – I guarantee it. 

If you’re unsure where to start, blogs from social scheduling tools like Sprout , Later , and Hootsuite are great for finding info you can implement now, even if you’re starting from scratch.

Marketing Data to Track

Speaking Business Growth Graphic for How To Start A Speaking Business The Ultimate Guide Blog - SpeakerFlow

Now, as with sales and operations, making data driven decisions in marketing is of the utmost importance. More than anything, that means tracking the growth of your business. Regarding your website, this means the number of visitors to your site each month, the amount of time they spend on your site, and how many pages are viewed in an average visit. Your ultimate goal, when looking at website data, is to see where people are going and make adjustments so that the other pages or areas of your site follow suit. 

The same is true when it comes to social media analytics. How many followers have I gained this week? Are my followers are in the speaking industry and, if so, how many? How many are event planners? All of your social media data will be much more fast-paced, but the idea remains the same. Look at what you are doing that is working on social media and focus on that. If videos are getting you more traffic than posting pictures of you on stage, invest in videos more. If you are gaining followers in a certain industry, take the time to follow or tag prominent members in that industry. The more you look at what is giving you traction and follow those trails, the more successful your marketing efforts – from website to social media – will be successful. 

Speaking Business Marketing Tools

As always, a SpeakerFlow blog wouldn’t be complete without a list of tech tools to take some of the work off your plate. Below are three of our favorite systems for mastering your marketing processes. 

Google Analytics

Google Analytics Logo for SpeakerFlow Professional Speaking Technology Consultants

Far and away, one of the most useful and consistently updated marketing tools out there is Google Analytics . As a marketing expert myself, I rely on Google Analytics every day for everything from web performance to brand visibility. Within the Google Analytics dashboard, I can see not only where my leads are coming from but also which pages on my website they’re visiting the most. I can also see which blogs get the most attention and if people are finding the SpeakerFlow site from unconventional sources. For example, in spring 2019, we appeared on a podcast with Jane Atkinson, the creator of the “promise statement” we covered earlier. Now, because of that, people are visiting our site after first visiting hers. 

As a speaker, insights like this are especially important if you have collateral to sell, such as a book, for example. By pinpointing which blogs are working and where people are finding you, you can target those areas in multiple ways. Besides personally contacting people in those areas, if you ever decide to run paid ads for your collateral, you know how to target them. Better targeting means more collateral and more gigs sold, in the long run. Win win!

Canva Logo for SpeakerFlow Professional Speaking Technology Consultants

Another great marketing tool, especially when it comes to branding, is Canva . Besides being available for free, Canva is an amazing tool for countless reasons. For starters, it comes with pre-sized layouts for everything from brochures to business cards. That way, if you don’t have the money to hire a graphic designer right off the bat, you can do it yourself. Additionally, for each layout, there are dozens of templates . Even if you have no design skills, these ensure your design looks professional and on-brand, so you can share the finished product with confidence. 

Aside from print materials, Canva’s also excellent for digital content. Our in-house graphic designer uses it for quick and easy production of social media posts. For her, this is helpful because she handles many projects at once, so saving time is crucial. Likewise, in your speaking business, you can save time and get a beautiful result, completely free. 

Buffer Logo for SpeakerFlow Professional Speaking Technology Consultants

Last but not least of our marketing tools is Buffer . As with all social media automators, Buffer allows you to take those gorgeous social media posts you made in Canva and pre-post them. If you’re between gigs, this might not be a huge concern. However, when you’re on the road, using a social scheduler allows you to plan it all ahead of time. That way, once your gig is over, you can go back to your hotel and rest easy, since it’s still posting for you in the background. 

Jumping back to our graphic designer at SpeakerFlow, who also manages our social accounts, Buffer is also great if you dislike social posting. As for our designer, for many speakers, being social isn’t top priority, simply because they don’t like it. Nevertheless, in this day and age, building a social presence is a guaranteed way to build your speaking business. So, if you want to take care of your social posting once a week and get it over with, a social scheduler like Buffer is definitely the solution. 

Well, that brings us to the end of this mega-guide for starting your speaking business! Thank you for sticking with me this far. Hopefully, with these tips and tricks in mind, you have more confidence to take your business to the next level. 😊

For more insider speaking business information, check out our companion blog, “ How To Get Speaking Gigs: The Ultimate Guide ”. 

Additionally, the vast majority of the tools and systems described in guide can be managed using the SpeakerFlow CRM. Book a free demo with us to learn more about it and see how you can run your speaking business almost entirely out of a single place!

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Can you do a bullet point list of the cost to set up a career as a public speaker? I can think of a few, the cost to build a website, run advertising campaigns on social media, hiring a publicist and more. But I’d like to hear from someone that is a successful public speaker, what the start up costs are and what they pay for. Google so far has 0 articles about that specific topic

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Hey, Trever – Great question. 👌 There aren’t specific numbers listed anywhere because every speaking business is different, so the cost range is HUGE. Websites, for example, can cost anywhere from $0 to upwards of $20,000, depending on the features you want and the company/individual you hire to build it for you. Another example is CRMs, which can cost anywhere from $0/month to several hundred dollars/month.

Ultimately, the starting cost comes down to your budget and what tools/systems you need to get off the ground. Generally, we recommend ones that fit your goals and budget for the time being, then strategize additional ways to upgrade them as your speaking business grows. For more detailed strategy and guidance, ask for Taylorr and Austin here . 👍

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public speaking courses for business

SpeakerFlow Payment Plans

We understand not everyone’s in a position to pay up front. That’s why we don’t require credit checks or use outside lending services – Just your word. Split your payments over 3 months. 👍

Power Up ⚡️

The system without any live training, migration, or implementation

$1,100.00/mo

Total Over 3 Months: $3,300

Flow Zone 🎯

Done-for-you migration and implementation of our Flow Stack

$2,200.00/mo

Total Over 3 Months: $6,600

Flow Zone+ 🚀

Flow Zone plus migration of other complex systems

$3,666.67/mo

Total Over 3 Months: $11,000

We add a flat rate 10% fee to any financed tier and own the rights to your accounts and its data until the amount is paid in full.

If you’re interested in a payment plan, please email [email protected] .

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Public Speaking: Find Your Confidence

Public Speaking: Find Your Confidence

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Instructor: Knowable

Did you know that fear of public speaking is one of the most common anxieties in the world? Scores of people report feeling some form of anxiety around delivering presentations or speeches. In this audio-only course from Knowable, journalist, author, and public speaking expert Celeste Headlee and Center for Social Confidence founder Dr. Aziz Gazipura share actionable tips to help you conquer your fears and speak with assurance. Learn about the causes of social anxiety, as well as how to articulate your fears and get more comfortable with feelings of discomfort and embarrassment. With these strategies in your skill set, you’ll be better equipped to exude confidence when the spotlight is on you.

Note: This course was created by Knowable. We are pleased to host this training in our library.

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Professional Development Courses

 Equip your team with the most important professional development skill needed in todays work force, communication! We help individuals and corporate teams enjoy presenting.

Effective Presentations works with the movers and shakers in virtually any industry.

Learn to Present a Slide Deck / PowerPoint Effectively

Public Speaking Classes is a division of Effective Presentations, we offer communication skills training for corporate teams and companies. We know exceptional presentation skills are imperative for success; we can set your team up to radiate confidence—and become viewed as credible experts that your customers want to talk with. Along with making company meetings more enjoyable to attend and listen to.

Client Testimonials

public speaking courses for business

Our workshops are a team building and developing experience!

We train small businesses and large corporations and at the end of the day, they both get the same results, confident and comfortable communicators. Our number one goal is to make public speaking fun because we believe anyone can become a great presenter with the right training. It takes a knowledgeable coach and the right practice and techniques to transform mediocre speakers into effective engaging presenters.  The skills learned from our class will take your team’s communication to the next level and will result in a better work culture for employees at every level.

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Business Public Speaking Training

25 years of experience, public speaking classes & effective presentations offer training events to drive & grow your business through effective communication.

The classes are extremely fun to be a part of which makes learning easy and the material memorable. We aim to help reduce nerves and increase the confidence of professionals across all industries. Our business clientele have stated it is an investment in their team’s overall communication skills which has increased team productivity.

Let's discuss your team's needs: confidence, reducing nerves, powerpoint presentations, engagement, structuring a presentation, message clarity, etc.

Corporate classes.

Customize a workshop to include information from all our courses to fit your team’s need. See our different courses below!

Business Presentation Skills

These experiential workshops combine in-depth training with interactive and fun role-playing exercises. That means we use practical exercises and videotape your practice presentations to show you what you’re doing well and what needs work. You’ll find this to be a team building and supportive learning experience for everyone; participants quickly master very important verbal and non-verbal skills and will immediately become more confident delivering phenomenal presentations!

PowerPoint & Slide Deck Presentations

Learn to master the art of presenting with a slide deck. Visual aids are some of the most impactful tools a presenter can have to explain a significant point if used correctly. However, the majority of presenters read their decks verbatim. However, that is dreadful for the audience and presenter. This class teaches skills in presenting a compelling presentation/message with a slide deck or visual aid. 

Train the Trainer

Leadership training, sales presentation training, effective communication skills.

Business presentations and communication skills training by Public Speaking Classes and Effective Presentations are unique, they are tailored specifically to the participants goals. You’re guaranteed a one-of-a-kind interactive experience led by nationally certified trainers with years of experience in the corporate world bringing a wealth of knowledge to the workshop. Our number one goal is to create a fun, but educational workshops for teams of various career backgrounds. 

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Teach English in Moscow, Russia

The heart of Russia, Moscow , stands as a proud emblem of the country's rich history and its ambitious stride towards the future. Stretching its vast expanse across the banks of the Moskva River, the city boasts iconic landmarks like the Kremlin, St. Basil’s Cathedral, and the Bolshoi Theatre, all of which narrate tales of Russia’s tsarist past, Soviet era, and its contemporary significance. But beyond the historical and political importance, Moscow is a vibrant metropolis, bustling with modernity while still deeply rooted in its traditions. As a juxtaposition of the old and new, it offers a unique setting for English teachers looking to immerse themselves in a culture that's both familiar in its urban dynamics and intriguingly foreign in its customs and nuances.

Reasons to Teach English in Moscow

Demand for English : With Moscow's status as a global city and a significant business hub, there's a growing demand for English proficiency. Businesses, students, and even tourists seek English language skills, creating ample opportunities for English teachers.

Experience Rich Culture : Moscow is a treasure trove of arts, music, and literature. From the classical ballet performances at the Bolshoi Theatre to the literary legacy of writers like Tolstoy and Dostoevsky, teachers can immerse themselves in a deeply enriching cultural experience.

Competitive Salaries : The demand for native English speakers often comes with attractive salaries and benefits. While the cost of living can be high in the city center, smart budgeting and living slightly outside can offer a comfortable lifestyle.

Learning Russian : While teaching English, educators also get the chance to learn Russian, a language spoken by over 250 million people worldwide. It's not just an addition to your skill set but a window into understanding the Russian psyche and culture better.

Architectural Beauty : Moscow is an architectural paradise. From the onion domes of St. Basil’s to the modern skyscrapers of Moscow City, the urban landscape is a constant source of awe and wonder.

Gateway to Explore Russia : Moscow's extensive railway network and air connectivity make it a perfect base to explore the vast expanse of Russia, from the cultural streets of St. Petersburg to the natural wonders of Siberia.

Diverse Student Base : Teachers often find themselves instructing a mix of students, from young learners and university students to business professionals and retirees. This diversity makes the teaching experience varied and rewarding.

Experience Four Seasons : Moscow showcases all four seasons in their full glory. The snow-covered winter landscapes are iconic, but the spring blossoms, summer warmth, and autumn hues are equally mesmerizing.

Local Cuisine : Dive into the world of Russian gastronomy! From the hearty borscht and pelmeni to the sweet blini and syrniki, Moscow offers a culinary journey that's both diverse and delightful.

Unique Teaching Environment : Moscow has a mix of international schools, language centers, and private tutoring opportunities. This allows teachers to choose a teaching environment that aligns best with their preferences and expertise.

Understanding Moscow's Education Landscape

Moscow, being the capital city of Russia and its major economic, cultural, and scientific center, naturally has a dense concentration of educational institutions. The education landscape here is diverse, ranging from state-run schools and prestigious universities to private institutions and language centers. English is a sought-after language, and with Moscow's aspiration to be an influential player on the global stage, the emphasis on learning English has grown significantly.

There's a notable presence of international schools, catering primarily to expatriates and the elite class, which offers International Baccalaureate or British curricula. Additionally, language centers scattered across the city cater to various age groups and professions. Here, the focus might range from general English to more specialized courses like Business English. There's also a growing trend of private tutoring, where teachers offer personalized lessons to students, either one-on-one or in small groups.

Eligibility and Requirements to Teach English in Moscow

The requirements to teach English in Moscow will be similar to the standard requirements for teaching English in Russia , however, here are the specific requirements for Moscow:

Bachelor's Degree : A bachelor's degree in any field is typically required, though those with degrees in education or English might have an edge.

TEFL/TESOL/CELTA Certification : Most employers prefer candidates with a teaching certification, with a minimum of 120 hours of training.

Native English Speaker : Preference is often given to teachers from native English-speaking countries. However, non-native speakers with strong proficiency and credentials can also find opportunities.

Experience : Previous teaching experience, while not always mandatory, can significantly boost job prospects, especially in more esteemed institutions.

Background Check : A clean criminal record is essential, and a background check is standard procedure for most teaching positions.

Understanding of Russian Culture : While not a formal requirement, having an appreciation and understanding of Russian culture can be beneficial, both in the classroom and in day-to-day life.

Visa and Work Permit : It's crucial to secure the appropriate visa and work permit. Employers often assist with this process, but it's essential to ensure everything is in order.

Salary and Benefits for Teaching English in Moscow

Competitive Salaries : Depending on qualifications, experience, and the type of institution, monthly salaries can range from 60,000 to 120,000 Russian rubles. International schools and prestigious language centers tend to offer higher salaries.

Contract Completion Bonus : It's common for institutions to offer bonuses upon successful completion of a contract.

Health Insurance : Comprehensive health insurance is usually provided, which is a significant benefit given the varied quality of healthcare in Russia.

Paid Vacations : Teachers typically receive paid vacations, especially during significant public holidays and school breaks.

Professional Development : Some institutions offer or subsidize courses and workshops for teachers to further enhance their skills.

Contract Flexibility : Contracts can range from a few months for summer camps to a full academic year. Some contracts also offer the option for renewal.

Living in Moscow

The majestic and historical city of Moscow is Russia's pulsating heart, offering an eclectic blend of ancient traditions and modern urbanism. Living in Moscow presents a unique experience that's both challenging and rewarding. The city’s juxtaposition of centuries-old architecture with contemporary skyscrapers is a testament to its rich history and its eyes set firmly on the future.

1. Cultural and Historical Hub: Moscow is home to some of the world's most iconic landmarks, including the Kremlin, Red Square, and the Bolshoi Theatre. The city's museums, like the State Historical Museum and the Pushkin Museum, offer deep dives into Russia's intricate history and art.

2. Cost of Living: While salaries for English teachers are competitive, Moscow is one of the more expensive cities in Russia. Rent, dining out, and entertainment can be pricey, especially in the city center. However, with smart budgeting and by leveraging local markets and public transportation, it's manageable.

3. Transportation: Moscow boasts one of the world's most extensive metro systems. Not only is it efficient and affordable, but its stations are also often hailed as architectural masterpieces, adorned with mosaics, chandeliers, and sculptures. Buses and trams supplement the metro, making it easy to navigate the city.

4. Climate: Moscow experiences a continental climate, with cold winters where temperatures can drop below -20°C and warm summers that can reach up to 30°C. Snowfall during winters transforms the city into a winter wonderland, especially around the New Year when it's festively decorated.

5. Language: While Russian is the predominant language, younger generations and professionals often have a basic understanding of English. Still, learning basic Russian phrases can immensely help in daily life and is appreciated by locals.

6. Local Cuisine: Moscow offers a diverse culinary scene. Apart from international cuisines, traditional Russian dishes like borscht, pelmeni, and blinis are must-tries. The city also has a growing café culture, perfect for those who love their coffee.

7. Social Scene: The city is bustling with theaters, clubs, bars, and live music venues. Whether you're into classical performances at the Bolshoi or contemporary gigs at a local club, Moscow has something for every taste.

8. Safety: Like any major city, it's essential to be cautious, especially during the night or in less populated areas. However, Moscow generally has a low crime rate, especially concerning violent crimes against foreigners.

Teacher Stories

Sarah from usa:.

"When I first landed in Moscow, the cold was the first thing that hit me. But soon, the warmth of the people melted away all my apprehensions. Teaching English here has been an enriching experience. My students, eager to learn, showed me the true spirit of Russia. Plus, weekends exploring Red Square and trying out Russian cuisine have been nothing short of magical."

Liam from UK:

"I've always been intrigued by Russian literature. Living in Moscow, walking the streets that inspired writers like Tolstoy and Dostoevsky, has been surreal. Teaching English here has been challenging, given the language barrier, but it's equally rewarding. The joy in my student's eyes when they construct their first English sentence is unparalleled."

Anele from South Africa:

"I initially came to Moscow for a short stint, but the city's energy drew me in. Teaching here is different from back home. The methodology, the emphasis on grammar, and the sheer enthusiasm of students is commendable. And, of course, there's nothing like a warm bowl of borscht on a cold Moscow evening."

Siobhan from Ireland:

"I've taught in various countries, but Moscow stands out. The blend of history, culture, and the modern hustle is unique. The students here are disciplined and eager to grasp the nuances of the English language. On a personal note, the ballet performances at the Bolshoi are something I'll cherish forever."

Moving Towards Teaching English In Moscow

Moscow, with its sprawling landscapes, rich history, and vibrant urban life, promises an unparalleled experience for English teachers. While there are challenges, as with any foreign country, the rewards far surpass them. Not only does one get the opportunity to shape the global perspectives of young minds, but teachers also immerse themselves in a culture that is both profound and exhilarating.

For those considering taking the leap, Moscow awaits with open arms. The city offers more than just a job; it provides a journey through time, a deep dive into a rich tapestry of art, literature, and traditions, and memories that last a lifetime. As you stand on the brink of this exciting adventure, remember that teaching in Moscow is not just about imparting knowledge but also about growing, learning, and building bridges between cultures.

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COMMENTS

  1. Best Public Speaking Courses Online with Certificates [2024]

    The Public Speaking courses we offer are designed to help prepare you for a career in corporate communication, motivational speaking, presentation delivery, and media appearances, equipping you with the skills to speak confidently and effectively in various public settings. Credit Eligible Subject Arts and Humanities Business Computer Science

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    1. Know your audience. You're more likely to feel comfortable presenting to an audience if you know who they are. That way, you can craft your message in a tone that resonates with them, perhaps using humor to ease the tension. Start by assessing your audience's level of understanding of the topic you plan to discuss.

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    $2,990 Registration Deadline April 21, 2024 Gain skills and techniques to engage, inform and inspire others, improving your ability to communicate as a leader. Communication Strategies Program Overview Communication Strategies: Presenting With Impact, a Public Speaking Course

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    Public speaking coach Dasha Dollar-Smirnova specializes in helping individuals and companies master public speaking and become better communicators via her brand Frog Talk. In this online course, she teaches you the ins and outs of public speaking for business using the how, what, and why of effective communication.

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    2. Strategies for Building Your Public Speaking Empire. Beyond honing your public speaking skills, "The 6-Figure Speaker" course takes you on a journey into the strategic realm of building a flourishing career in public speaking. I've laid out a blueprint for establishing and nurturing your public speaking business.

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    Corporate Training Options → For Individuals: Improve Your Personal Public Speaking Skills Are you an individual seeking to improve your delivery abilities? Mastering the art of effective comm can bring about new opportunities and help you advance in your career.

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    Find 1-on-1 tutors Let's get you talking. Choose from 32,000+ tutors in 50 languages Find your tutor Boost your profession! Master any language with the best tutors. Find my tutor Top online public speaking classes Want people to hang on to your every word?

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    Take Six: Starting Small This program begins with an exercise where participants will identify how strong presenters look and sound. During this activity, group members will also highlight their personal challenges and goals for the session.

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    First and foremost, each blog should be at least 1,500 words and focused on a single word or phrase. This blog, for example, uses the phrase "speaking business". Of our word count, "speaking business" makes up at least 1% of the text, as should your focus keyword or phrase.

  20. Public Speaking: Find Your Confidence

    Scores of people report feeling some form of anxiety around delivering presentations or speeches. In this audio-only course from Knowable, journalist, author, and public speaking expert Celeste Headlee and Center for Social Confidence founder Dr. Aziz Gazipura share actionable tips to help you conquer your fears and speak with assurance.

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