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How to Cite a Case Study in APA, MLA, or Chicago

When citing a case study, the format in MLA and APA is similar to that of a report, and in Chicago style, it is similar to that of a book. For all three citation styles, you will need the name of the author(s), the title of the case study, the year it was published, the publishing organization/publisher, and URL (if applicable). The templates and examples below will demonstrate how to cite a case study in MLA, APA, and Chicago styles.

Author Last Name, Author First Name.  Title of Case Study . Edition (if applicable), volume number (if applicable), Publisher, year of publication, URL without http:// or https:// (if applicable).

Hill, Linda A., et al. HCL Technologies (A). Rev. edition, Harvard Business School, 2008, www.hbs.edu/faculty/Pages/item.aspx?num=34784.

In-text Citation:

(Author Last Name(s) page #)

(Hill et al. 8)

Author Last Name, Author Initial. (Publication Year). Title of Case Study (Case # if applicable). Publishing Organization. URL

Hill, L., Khanna, T., & Stecker, E. (2008). HCL Technologies (A) (Case 408-004). Harvard Business School. https://www.hbs.edu/faculty/Pages/item.aspx?num=34784

(Author Last Name, Publication Year)

(Hill et al., 2008)

Notes-bibliography style

Author Last Name, First Name.  Title of the Case Study . Publishing City: Publishing Organization, Publication Year. URL.

Hill, Linda A., Tarun Khanna, and Emily Stecker. HCL Technologies (A).  Boston: Harvard Business School, 2008. https://www.hbs.edu/faculty/Pages/item.aspx?num=34784.

1. Author First Name Last Name, Title of the Case Study (Publishing City: Publishing Organization, Publication Year), URL.

1. Linda A. Hill, Tarun Khanna, and Emily Stecker, HCL Technologies (A) ( Boston: Harvard Business School, 2008), https://www.hbs.edu/faculty/Pages/item.aspx?num=34784.

Author-date style

Author Last Name, First Name. Publication Year. Title of the Case Study . Publishing City: Publishing Organization. URL.

Hill, Linda A., Tarun Khanna, and Emily Stecker. 2008. HCL Technologies (A).  Boston: Harvard Business School. https://www.hbs.edu/faculty/Pages/item.aspx?num=34784.

In-text citation: 

(Author Last Name Publication Date)

(Holl, Khanna, and Stecker 2008)

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Harvard Style Guide: Case studies

  • Introduction
  • Harvard Tutorial
  • In-text citations
  • Book with one author
  • Book with two or three authors
  • Book with four or more authors
  • Book with a corporate author
  • Book with editor
  • Chapter in an edited book
  • Translated book
  • Translated ancient texts
  • Print journal article, one author
  • Print journal article, two or three authors
  • Print journal article, four or more authors
  • eJournal article
  • Journal article ePublication (ahead of print)
  • Secondary sources
  • Generative AI
  • Images or photographs
  • Lectures/ presentations
  • Film/ television
  • YouTube Film or Talk
  • Music/ audio
  • Encyclopaedia and dictionaries
  • Email communication
  • Conferences
  • Official publications
  • Book reviews

Case studies

  • Group or individual assignments
  • Legal Cases (Law Reports)
  • No date of publication
  • Personal communications
  • Repository item
  • Citing same author, multiple works, same year

Back to Academic Integrity guide

Reference : Author/editor Last name, Initials. (Year) 'Title of case study' [Case Study], Journal Title, Volume (Issue), pp. page numbers. Available at: URL [Accessed Day Month Year].

Ofek, E., Avery, J., Rudolph, S., Martins Gomes, V., Saadat, N., Tsui, A., & Shroff, Y. (2014) 'Case study second thoughts about a strategy shift' [Case Study], Harvard Business Review , 92(12), pp. 125-129. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=99621003&site=ehost-live [Accessed 10 December 2014].

In-Text-Citation :

  • (Author last name, Year)
  • Author last name (Year)...
  • In their case study Ofek et al. (2014) describe how marketing to the young generation...

Still unsure what in-text citation and referencing mean? Check here . 

Still unsure why you need to reference all this information? Check here . 

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APA Citation and University Writing: Examples

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Need APA Style examples?

Reference examples.

These examples are references. The examples demonstrate the style and format required for a reference list.

Need help with in-text citation style? Click the tab Citations & Reference List . Need more help? Ask us!

APA 7 Style Guide Examples

APA Style Notes

  • Date of retrieval
  • Missing Info

The examples on this page should only be used as a guide. The following links are official APA Style resources:

APA Style FAQ [APA Style]

Quick Answers - Reference

APA Tutorial: The Basics of APA Style

https://URL

URL where information was r etrieved  not required for library database citations.

Database where information was  retrieved not required in most instances except for special cases.

A citation for an article from a library database does not require the URL or name of the database.

ONLINE! URL

Do not include the words "Retrieved from" any longer before the URL

URL is important for items found freely available online. APA rules recommend using the homepage URL when an item can be easily located - such as URLs for news websites or online databases such as Hathi Trust and Internet Archive. Here is an example - only the homepage URL is used, not the full webpage URL.

Gallagher, D. (2018, Feb. 3 ) Is Google Losing to Amazon? Wall Street Journal. https://www.wsj.com

Retrieved date is only included in a reference if the information cited is likely to change.

In general, do not include retrieved date within a citation, unless it is required by your instructor, or you are citing a blog, wiki, and a post from a personal website.

Example of information likely to change:

Neurology. (n.d.). In Wikipedia . Retrieved August 8, 2007 from http://en.wikipedia.org/wiki/Neurology

This is only in cases where this is no published date and the information is likely to change.

[Square Brackets] 

[Square Brackets] have several functions in APA Style. Regardless of the function, words within square brackets are your words .

1) [Square brackets] identify source types. APA Style recommends (not requires) providing identifying information when the title and other information in the citation does not identify the source. Add [square brackets] when needed to clarify what the item is. For example, [Case study], [Blog post], [Wiki], [Twitter post], [Facebook post] [Personal website], [PDF document], [Excel document], [Video], [Interview], [Data], [Data set].

Sasal, D. (2017, June 13)  Project Management simplified: Learn the fundamentals of PMI's framework  [Video]. Youtube.      https://youtu.be/ZKOL-rZ79gs

2)  Use square brackets If you’re referencing an unusual item.

APA Style Blog: Using Square Brackets

3) Use square brackets when there is missing information - for example, missing date and title.

APA Style Blog: Missing Pieces: How to Write an APA Style Reference Even Without All the Information

Do you have questions about authors?

  • Click here. APA FAQ tab. Need help formatting AUTHOR names? No author, multiple authors, etc... In the AUTHOR box, click the tabs IN-TEXT or REFERENCE to learn how to handle 1-5 authors, and 6+ authors.

Authors for websites are often corporations, organizations or governments. If there is no person as the author consider using a corporate/group name.

Use a corporate/group name when an o rganization, rather than an individual, takes responsibility for the creation of a work. Ask yourself, whose website is it - what company, organization or government agency?

No author? Are you sure? Is it a Group/corporate Author?

APA Style Blog on group authors

If there is no author and no group/corporate author, begin the reference with the TITLE in the author-place. Use a shortened version of the title in when using in-text citations.

How to write an APA Style reference when information is missing

No date? Missing title? Missing source?

APA Style Blog on missing information

  • Guidelines for missing information This PDF was created and made available by the APA Style Blog.
  • Articles - Print
  • Articles - Online
  • Articles - Library database
  • Articles - Library database with DOI

Working Papers

Article - print.

I ansiti , M., Lakhani, K. R., McBrien, K., & Moon, M. (2017). Managing our hub economy: Strategy, ethics, and network competition in the age of digital superpower. Harvard Business Review , 95 (5), 84-92.

Online Journal Article

Klein, G., & Aubry, M. (2017). Introducing the issue on megaprojects. Project Management Journal , 48 (6), 3-4. https://www.pmi.org/PMJ

Wang, J., Meric, G., Liu, Z., & Meric, I. (2010). A comparison of the determinants of stock returns in the 1987 and 2008 stock market meltdowns. Banking and Finance Review, 2 (1), 15-26. http://www.bankingandfinancereview.com/

Online Newspaper Article

Gallagher , D. (2018, February 3 ). Is Google losing to Amazon? The Wall Street Journal. https://www.wsj.com

Krauss, C. (2008, August 30). Surge in natural gas has Utah driving cheaply. The New York Times . https://www.nytimes.com

APA Style Blog on citing newspapers

Is this website a newspaper, magazine or journal?

"There’s no governing authority who decides what’s a newspaper versus a website versus an online magazine versus something else entirely. Best to look at how the site refers to itself and follow the convention associated with that. So if they call themselves a newspaper, italicize the name; otherwise, don’t." APA Style Blog

If the site does not refer to itself as a newspaper, magazine or journal cite the source as a webpage - scroll down to Online - Webpage.

Articles from library databases without doi .

Journal Article:

Arruda-Filho, E., Cabusas, J., & Dholakia, N. (2010). Social behavior and brand devotion among iPhone innovators.  International Journal of Information Management,   30 (6), 475-480.

Magazine Article:

Barkin, E. (2010, April). Jetting to greener pastures.  Customer Relationship Management,   14 (4), 30-33,36.

Newspaper Article:

Krauss, C. (2008, August 30). Surge in natural gas has Utah driving cheaply. The New York Times , 157 (54418), A1.  https://www.nytimes.com/

Articles from library databases with doi.

Gonzalez, J., Ragins, B., Ehrhardt, K., & Singh, R. (2018). Friends and family: The role of relationships in community and workplace attachment. Journal of Business & Psychology , 33 (1), 89-104. https://doi.org/ 10.1007/s10869-016-9476-3

Holland, C. P. (1995). Cooperative supply chain management: The impact of interorganizational information systems. The Journal of Strategic Information Systems, 4 (2), 117-133. https://doi.org/10.1016/0963-8687(95)80020-Q

Deming, D., & Dynarski, S. (2008). The lengthening of childhood (National Bureau of Economic Research Working Paper No. 14124). http://www.nber.org/papers/w14124

White papers.

Department for Business Innovation & Skills. (2016).  Success as a knowledge economy: Teaching excellent, social mobility and student choice  [White paper]. Crown.  https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/523396/bis-16-265-success-as-a-knowledge-economy.pdf

APA Style on White Papers

Author, A. A. (year). Title of work (Report No. 123). Publisher.

Author, A. A. (year). Title of work (Report No. 123). http:// www.URL.com

Source: American Psychological Association, 2010, p.206.

  • Books in print

Book in print

Brader, t. (2006). campaigning for hearts and minds: how emotional appeals in political ads work . university of chicago press., laudon, k.c. & traver, c.g. (2016). e-commerce: business, technology, society (12 th ed.). pearson., lewis, r., & dart, m. (2010). the new rules of retail: competing in the world's toughest marketplace . palgrave macmillan., miller, t. e., bender, b. e., & schuh, j. h. (2005). promoting reasonable expectations: aligning student and institutional views of the college experience . jossey-bass..

Book with no author, but has an editor or editors:   add (Ed.) or (Eds.)

Duncan , G. J., & Brooks-Gunn, J. (Eds.). (1997). Consequences of growing up poor . Russell Sage Foundation.

Ebooks (APA 7)

Ebook from a library database (ie. Ebook Central ProQuest)

Kerzner, H. (2017). Project management metrics, KPIS, and dashboards: A guide to measuring and monitoring project performance .  https://ebookcentral.proquest.com

Ebook found online:

Barton, Clara. (1904). A story of the Red Cross: Glimpses of field work . D. Appleton and Company. http://www.gutenberg.org/ebooks/30230

Ebook accessed using a specific reader

Gladwell, M. (2011). Outliers: The story of success . Back Bay Books. https://www.amazon.com

  • General Guidelines
  • Library Database
  • Website (including photo)
  • Reference examples

Figures: graphs, flow charts, maps, drawings, photos, etc.

Looking for tables > use formatting information in the box Tables.

Click through the tabs and find in-text citation and reference examples.

Using Statista? Scroll down to the Statista box.

Video tutorial: APA Style for Figures and Tables

Looking for tables > using formatting information in the box Tables.

A figure may be a chart, a graph, a photograph, a drawing, or any other illustration or nontextual depiction. Any type of illustration other than a table is referred to as a figure.

When you use a figure that has been adapted or copied directly from another source, you need to reference that original source. This reference appears as a caption underneath the figure (image):

  • don't include a title on top - the caption is your title
  • concise explanation of the figure; i.e. a brief but descriptive phrase
  • include copyright information
  • format your caption - use italics and a capital F for Figure and sequential numbering (if you have more than one Figure)

Legend (if needed) :

A legend explains the symbols used in the figure. It should have the same kind and proportion of lettering that appear in the rest of the figure.

  • capitalize major words in the legend
  • place the legend within the figure (it may already be there if you have copied the graph from elsewhere)

General rules:

  • Number all figures with Arabic numerals in the order in which they are first mentioned in text, regardless of whether a more detailed discussion of the figure occurs later in the paper. For example, Figure 1...Figure 2...etc.
  • Refer to the figure in your writing - no italics, but with capital F, for example "In Figure 1..."
  • Copyright permission for using figures and images in theses/dissertations/exegeses - obtain written copyright permission from the copyright holder if you reproduced or adapted a figure from a copyrighted source. If you are adapting material from multiple sources, and integrating them into a single figure, you might need to include multiple permission statements, one for each source.
  • Figures must have a reference in your Reference List.

Multiple Sources:

See Simon Fraser University's instructions for citing multi-sources.

Created by Auckland University of Technology Library, and adapted with permission.

APA Style on citing Tables & Figures

Figure reproduced in your paper

Use this format for figures you COPY - reproduced exactly as they appear in another source. Use this format when you do not make any modifications or add data to the table.

Caption Format - caption under a figure

how to reference a case study example

Figure 1. FinSec's communication networks. Reprinted from Employment Relations in New Zealand (2nd ed., p.355), by E. Rasmussen, 2009. Pearson. Copyright 2009 by Erling Rasmussen.

In-text citation:

Reference list entry:

Figure referred to and not reproduced in your paper

If you simply refer to a figure, format the in text-citation and the reference list entry in the usual way.

how to reference a case study example

Figure 1. Factors influencing the formation of tourists' needs. Reprinted from "Factors that Obstruct Tourism Development in Bangladesh", by N. Jahan and S. Rahman, 2016, CLEAR International Journal of Research in Commerce & Management, 7 (9) , p.53. Copyright 2016 by Chinniah Lakshmiammal Educational Academy & Research (CLEAR) Foundation.

If you simply refer to a figure and do not include it in your text, format the in text citation and the reference list entry in the usual way.

Caption Format - caption under a figure

Example from ACNielsen Market Information Digest database

Figure 1 . The market location and dollar sales of meat pies in New Zealand. SMAP is the segment of market for the Auckland Province, SMLNI for the Lower North Island, SMSI for the South Island; MAP is the moving annual total. Nielsen Market Information Digest New Zealand database. Copyright 2011 by The Nielsen Company.

Example: from Passport (Euromonitor) database

Figure 2 .  Trade volume of ready to drink high strength premixes sold in New Zealand, measured in 000 litres. Passport database. Copyright 2010 by Euromonitor International.

If you refer to a figure, format the in-text citation and the reference list entry in the usual way:

Caption Format - caption under a figure

Figure 1 . Vermeer, J. (c. 1665). Girl with a pearl earring . From Mauritshuis Royal Picture Gallery, The Hague. http://www.mauritshuis.nl/index.aspx?Chapterid=2295. Reprinted with permission.

Figure 2 . America's Army screen dump showing soldiers and watch tower. From America's Army (Version 3). http://www.americasarmy.com. Copyright 2010 by America’s Army.

If you refer to a figure, format the in-text citation and the reference list entry in the usual way.

  • Not every reference to an artwork needs a reference list entry, for example, if you refer to a famous painting, as above, it would not need a reference.
  • clicking on or hovering your mouse over the image
  • looking at the bottom of the image
  • looking at the URL
  • if there is no title, create a short descriptive one yourself and put it in square brackets e.g. [...]

Reference List

Examples of references for figures.

Retrieved from a library database

Euromonitor International. (2013). Youth unemployment rate vs. total unemployment rate: 2006-2011 [Graph]. Euromonitor Passport database .

Format: Figure

Author. (year created). Title of work [Type of work], Database name or URL.

No author? Use a corporate/agency/company (as known as group author name), or a screen name. If this is not an option, use the title in place of the author.

Interviews, emails, and personal communications

  • Interview, Email & Personal Communications

Personal interviews that you conduct do not have references. Personal interviews are considered personal communication. Include any relevant and important information about the interview in the body of your paper. APA Style states, "An interview is not considered recoverable data, so no reference to this is provided in the reference list. You may, however, cite the interview within the text as a personal communication." APA Style

Interviews - research participants .  APA Style

An interview you read has a citation and reference. Where did you find the interview? Is it from a magazine article, website, blog, etc.? Use the appropriate APA Style format to create the reference.

Email & Personal Communications

Email & personal communications do not have references at the end of your paper, but you will create a citation within the body of your paper.

Why do personal communications not have references? References are created to direct your reader to the sources of information you used in your paper. With personal communications you cannot direct the reader to the source - to the phone conversation you had, to your email inbox, to the day of the interview - the reader of your paper cannot access these sources.

Include any relevant and important information about the email and personal communication in the body of your paper.

Here is an example for the APA Style :

Britannica Academic & Encyclopaedia Britannica

Library database.

Fisher, W. W. (2018). Patent. Encyclopaedia Britannica .

Britannica, T. Editors of Encyclopaedia (2019, November 20). Prohibition. Encyclopedia Britannica. https://www.britannica.com/event/Prohibition-United-States-history-1920-1933

Note: Encyclopedia Britannica online  has a citation tool.

Faulkner Reports

Reports from these databases: Faulkner Advisory for IT Studies (FAITS), and Faulkner Security Management Practices.

Barr, J. G. (2019). Artificial intelligence . Faulkner Advisory for IT Studies.

Keston, G. (2019). Network access control . Faulkner Security Management Practices.

Gale eBooks

Agile software. In Encyclopedia of Emerging Industries (7th ed., pp. 5-10). Gale. https://link.gale.com/apps/doc/CX3664200008/GVRL?u=ggusf_main&sid=GVRL&xid=4c07cc09

Krauss , C. (2008, August 30). Surge in natural gas has Utah driving cheaply. The New York Times , 157 (54418), p. A1. https://www.nytimes.com/

Nexis Uni company dossiers pull together information from different sources (e.g. Corporate Affiliations  and Disclosure). Cite the publisher of the information you use.

LexisNexis Corporate Affiliations. ( March 22, 2021 ). McDonald's Corporation.  https://advance.lexis.com/api/document?collection=company-financial&id=urn:contentItem:5C1R-8W91-JC4V-R048-00000-00&context=1516831

ReferenceUSA

Infogroup , Inc . (2017). List of brewers in Ramsey County, MN. Retrieved from ReferenceUSA database.

I nfogroup , Inc. (n.d.). Starbucks Corp [Company profile]. Retrieved from ReferenceUSA database.

S&P Global NetAdvantage

Industry survey.

Snyder, K. (2017, October). Health care equipment and supplies. CFRA Industry Surveys [PDF].

  • Blogs & Wikipedia
  • YouTube & Video

Social Media

  • Help! More info for web sources...

Website (entire website, not a webpage)

No citation is needed for an entire website. Include the website within the body of a paper.

"In my paper, I mention a website. I refer to the website as a whole, and I am not discussing a specific webpage or an article within a website. Do I need to create an in-text citation and a reference list citation?"

NO . All you need to do is include the URL within the body of your paper, and you do not need to include the website and URL in your reference list at the end of the paper. In APA Style there is no specific formatting recommendations.

Two examples - full websites mentioned within a paper.

1) The Department of Health has just released a new website to help people identify and compare health care programs available in their area. The website is called HealthCare.gov at http://www.healthcare.gov/ This resource is easy to use and the interface is intuitive, but the website will not support members of the population not using the internet.

2) Kidspsych ( http://www.kidspsych.org ) is a wonderful interactive website for children. This resource is appropriate for children ages 3 to 10.

APA Style Blog: Websites & Webpages

Webpage (not an online journal, magazine or newspaper > use article format) (APA 7)

Webpage with author:

Doyle, A. (2017, July 1). Best questions to ask at a job interview: What to ask the employer during a job interview. The balance careers. The Balance. https://www.thebalance.com/questions-to-ask-in-a-job-interview-2061205

Webpage without a person as the author - there are options! (APA 7)

Authors for websites are often corporations, organizations or governments. If there is no person listed as the author consider using a corporate/group name . Use a corporate/group name when an o rganization, rather than an individual, takes responsibility for the creation of a work. Ask yourself, whose website is it - what company, organization or government agency?

Webpage with no person as author. Use a corporate/group author.  (APA 7)

United States government agency

U.S. Food and Drug Administration. (2018, February 14). Traumatic brain injury: FDA actions and research. http://usgov.info/2018/02/14/traumatic-brain-injury-fda-actions-and-research/

U.S. Small Business Association. (n.d.). Build your business plan. https://www.sba.gov/tools/business-plan/1?interiorpage2015

Ben & Jerry's. (n.d.). Our history. https://www.benjerry.com/about-us

Samsung. (2018). Vision 2020. https://www.samsung.com/us/aboutsamsung/vision/vision2020/

Kaiser Permanente. (2013, November). Measuring quality and patient safety. https://healthy.kaiserpermanente.org

Webpage with no author

Effective business plans: Strategies for managers. (2018, March 4). Business Pros. http:// www.businesspros.com

Format:      Title of webpage. (Year, Month Day web page was last updated). Webpage. URL

In-text citation for no author:   ("First Few Words of Title," YEAR).    ("Effective Business Plans," 2018).

If the site refers to itself as a newspaper, magazine or journal cite the source using an article format. Scroll up to Articles - Online.

"There’s no governing authority who decides what’s a newspaper versus a website versus an online magazine versus something else entirely. Best to look at how the site refers to itself and follow the convention associated with that. So if they call themselves a newspaper, italicize the name; otherwise, don’t." 

Blogs, wikis, and posts on personal websites

Stephanie (2018, february 5). what to do if your obamacare 1095-a column b is zero. poorer than you . http://poorerthanyou.com/category/taxes/.

APA Style on citing Blogs

When citing Wikipedia, cite an archived version of a Wikipedia page so that readers can retrieve the version you used.

*Access the archived version on Wikipedia by selecting “View history” and then the time and date of the version you used.

*If a wiki does not provide permanent links to archived versions of the page, include the URL for the entry and a retrieval date.

Business performance management. ( 2018,  January 25 ). In Wikipedia . https://en.wikipedia.org/wiki/Business_performance_ management

Neurology. (n.d.). In Wikipedia . Retrieved December 15, 2017 from http://en.wikipedia.org/wiki/Neurology

APA Style Blog on citing Wikipedia

Entire blog, wiki, or personal website

"In my paper, I mention a blog. I refer to the blog as a whole, and I am not discussing a specific blog post. Do I need to create an in-text citation and a reference list citation?"

No. All you need to do is include the URL within the body of your paper, and you do not need to include the website and URL in your reference list at the end of the paper. In APA Style there is no specific formatting recommendations.

Two examples for mentioning the entire blog, wiki or personal website.  In the body of the paper:

1) At age 22, blogger Stephanee (Stephanie), started her the blog Poorer Than You (http://poorerthanyou.com). The posts are aimed at millennials and provide financial advice on a variety of topics.

2) I have learned a lot by reading the Psych Learning Curve blog (http://psychlearningcurve.org). This blog is an excellent resource for teachers.

Glass, I. (Producer). (2013, September 6). How I got into college [Audio podcast]. In  This American Life . http://www.thisamericanlife.org/radio-archives/episode/504/how-i-got-into-college

Purdue OWL  APA Style: How to Cite a Podcast

LastName, A. A. (Producer). (Year, Month Day {of podcast}). Title of podcast [Audio podcast]. In  Title of Podcast Series . Publisher. URL

Podcast without a series - stand alone

LastName, A. A. (Host). (Year, Month Day {of podcast}). Title of podcast [Audio podcast episode]. Publisher. URL

Gallagher , D. (2018, February 3 ). Is Google losing to Amazon? The Wall Street Journal. https://www.wsj.com

Krauss, C. (2008, August 30). Surge in natural gas has Utah driving cheaply. The New York Times . https://www.nytimes.com

CNN. (2015, February 15). Boston sets new snow record [Video]. https://www.cnn.com/videos/weather/2015/02/15/newday-alesci-ripley-boston-sets-new-snow-record.cnn/video/playlists/top-news-videos/

Online Newspaper format:

Author, A. A. (Year, Month Day). Title of article: Capital letter to start subtitle. Title of Newspaper . https://www.someaddress.com

Online Magazine format:

Author, A. A. (Year, Month Day). Title of article: Capital letter to start subtitle. Title of Magazine, volume number (issue number if available). https://www.someaddress.com

Online News broadcast video:

Producer Name. (Year, Month Day). Video title [Video]. Website host. https://www.someaddress.com

Youtube video

Forbes. (2018, January 19).  Facebook announces algorithm changes; Apple brings money back to U.S. [Video]. Youtube. https://youtube/39gFZawmKfM

Sasal, D. (2017, June 13) Project Management simplified: Learn the fundamentals of PMI's framework [Video]. Youtube. https://youtu.be/ZKOL-rZ79gs

APA Style: How to Create a Reference for a YouTube Video

TikTok  video

Cook, P. [@chemteacherphil]. (2019, November 19). Alkali salts get lit. #chemistry #chemteacherphil #scienceexperiments #foryou #jobforme #trend #featurethis #science #vibecheck [Video]. TikTok. https://vm.tiktok.com/xP1r1m

Washington Post [@washingtonpost]. (2019, December 3). News is all around us #frozen #newsroom #newspaper [Video]. TikTok. https://vm.tiktok.com/x2sKUu

TikTok  Profile

Witherspoon, R. [@officialreesetiktok]. (n.d.). vsco mom [TikTok profile]. TikTok. Retrieved January 12, 2020, from https://vm.tiktok.com/xS3B86

APA 7 TikTok Citation Guide

TED Talk video

If you viewed the video on the TED website:

Palmer, A. (2013, February). Amanda Palmer: The art of asking [Video]. TED. https://www.ted.com/talks/amanda_palmer_the_art_of_asking

If you viewed the video on YouTube, the same TED Talk would be referenced as follows:

TED. (2013, March 1). Amanda Palmer: The art of asking [Video]. Youtube. https://www.youtube.com/watch?v=xMj_P_6H69g

APA Style Blog: How to Cite a TED Talk in APA Style

Film, Video, or DVD

Selick, H. (Director). (1993). The nightmare before Christmas [Film]. Touchstone.

Smithee, A. F. (Director). (2001). Really big disaster movie [ Film ]. Paramount Pictures.

APA Style Film and TV

NY Review of Books. (2013, September 6). The total weight of jellyfish in the Black Sea is 10x greater than that of all fish caught around the world in a year. [Tweet; thumbnail link to article]. Twitter. https://twitter.com/nybooks/status/376055502880665600

Obama, M. (2013, February 28). “ We can give all our children the bright, healthy futures they so richly deserve .” —the First Lady on why healthier food options are good for American businesses   [Image attached] [Status update] .  Facebook. https://www.facebook.com/photo.php? fbid =10152608245040578& set=a.10150238318835578.467644.22092775577&type=1

Gaiman, N. (2012, February 29). Please celebrate Leap Year Day in the traditional manner by taking a writer out for dinner.  [Status update]. Facebook. https://www.facebook.com/neilgaiman/posts/10150574185041016

Reuters Top News [Reuters]. (2016, November 1). Inside David Bowie's art collection [Twitter moment]. Twitter. https://twitter.com/i/moments/793575609028915200

APA Style: How to Cite a Twitter Moment

APA Style: How to Cite Facebook

APA Style: How to Cite Instagram

In APA Style there are no specific formatting rules for citing PDFs.

Why? PDF is just a file format. To cite this type of document, ask yourself: What is this?

You must determine what the nature of the PDF, and then use the corresponding format.

There are two common types of documents that appear as PDFs:

- Articles (magazines, newspapers, journals, newsletters, etc.)

- Reports (government report, company profile, company annual report, etc.)

Need help? Ask us by emailing [email protected]

For Webinar citations in APA 7, Please check out Purdue University APA 7 citation guide on Other Non-Print Sources available here:

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_other_non_print_sources.html

Rules for citing information found on the web:

No author? Start with the title and then the date. A screen-name can be used as the author. An organization/company can be the author.

Date? If a date is not specifically included with the item you are citing, look for the last updated date. No date type (n.d.)

Titles? Keep it simple - do not italicize website titles. This can get confusing:  If a webpage is part of a larger website, do not italicize the title of the page. If the webpage is an independent document on the website, do italicize the title of the page. This is also a judgment call that you will have to make. If you are not sure, do not italicize.

URL? Yes, include it. www.theURL.com

Retrieved on date? In general, do not include the retrieved date for most web sources. If a webpage is likely to change over time, such as a wiki or personal website, include the date that you looked at the page.

Author and website name? If the name of the website is the same as the name of the author, you do not need to include it a second time.

[Square Brackets]?  APA Style recommends providing identifying information - when needed for clarification. If the information in the citation and URL do not clearly identify what it is you are citing, add [square brackets]. For example, [Blog post], [Wiki], [Twitter post], [Facebook post] [Personal website], [PDF document], [Video], [Interview], [Data].

  • Statistics & Data Sets
  • Dictionary / Definitions

Barr, J. G. (2018). Artificial intelligence . Faulkner Advisory for IT Studies database.  MarketLine . (2013, April 29). NIKE, Inc.: Company profile . 

Annual Report

American Psychological Association. (2013). 2012 annual report of the American  Psychological Association . http://www.apa.org/pubs/info/reports/2012-report.pdf

Unilever. (2015). Annual report and accounts 2015 strategic report.  https://www.unilever.com/Images/annual_report_and_accounts_ar15_tcm244-478426_en.pdf

APA Style on citing annual reports

Microsoft. (2005, September 25). Form 10-Q.  Arrow International, Inc. (2009). 10-K Annual Report 2009 .

Government Report

San Francisco Department of Public Health. (2016). San Francisco community health needs assessment 2016 . https://www.sfdph.org/dph/hc/HCAgen/HCAgen2016/May%2017/2016CHNA-2.pdf

U.S. Department of Education. (2014). Profile of undergraduate students: 2011-12. Web tables (NCES 2015-167). https://nces.ed.gov/ pubs2015/2015167.pdf

National Cancer Institute. (2016). Taking part in cancer treatment research studies  (Publication No. 16-6249). https://www.cancer.gov/publications/patient-education/CRS.pdf

Office of the Inspector General U.S. Department of Justice. (2017, May). Review of the handling of sexual harassment and misconduct allegations by the department’s Civil Division . https://oig.justice.gov/reports/2017/e1703.pdf

APA Style: How to Cite Government Report

U.S. Constitution

APA Style Blog states, "All citations of the U.S. Constitution begin with U.S. Const. , followed by the article, amendment, section, and/or clause numbers as relevant."   APA Style Blog: How to Cite the U.S. Constitution in APA Style

In-text                   (U.S. Const. amend. II)

Reference             U.S. Const. amend. II

Congressional Bill

Equitable Health Care for Severe Mental Illnesses Act of 1993, S. 671, 103d Cong., 1st Sess. (1993).

Federal Statutes

Family and Medical Leave Act of 1993, 29 U.S.C. §§ 2601–2654 (2006).

FORMAT: Name of the Statute, Tile number Source  § Section number(s) (Year).

APA Style: Writing References for Federal Statutes

Statistics & Data Sets

Bureau of Labor Statistics. (2016). Consumer price index - all urban consumers, 1956-2016 [Time series]. http://data.bls.gov

Pew Research Center. (2016). June 10-July 12, 2015 – Gaming, jobs and broadband [Data file and codebook]. http://www.pewresearch.org

World Bank, World Development Indicators. (2016). Firms using banks to finance working capital (% of firms) [Data file]. http://data.worldbank.org/indicator/IC.FRM.BKWC.ZS?view= chart

United States Department of Housing and Urban Development. (2008). Indiana income limits [Data set]. http://www.huduser.org/Datasets/IL/IL08/in_fy2008.pdf

APA Style on citing data sets

U.S. Census

U.S. Census Bureau (2011). Selected housing characteristics, 2007-2011 American community survey 5-year estimates [Data file]. http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_11_5YR_DP04

U.S. Fish and Wildlife Service. (2009). Cahaba River Natural Refuge. https://www.fws.gov/cahabariver/maps.html

International Monetary Fund. (2017, May 8). IMF lending at a glance. http://www.imf.org/external/np/exr/map/lending/

WOU APA Style on citing maps

Google Maps

Google. (n.d.). [Google Maps directions for driving from Ingolstadt, Germany, to Geneva, Switzerland]. Retrieved August 4, 2015 from https://goo.gl/maps/ILt8O

APA Style on citing online map s

IAC. (n.d.).  Impact investing. In Investopedia . Retrieved May 15, 2016 from  https://www.investopedia.com/terms/i/impact-investing.asp

Merriam Webster (n.d.). R eliability. In Merriam-Webster.com dictionary (11th ed.). Retrieved January 11, 2020 from http://www.merriam-webster.com/dictionary/reliability

Dictionary references in APA 7

  • Library Databases
  • Multiple sources

Tables: numerical values or text displayed in clearly designated columns and rows

Looking for: graphs, flow charts, maps, drawings, photos, etc. > see box Figures.

Created by Auckland University of Technology Library , and adapted with permission.

Tables usually show numerical value or textual information and are almost always characterized by a row-column structure. Any type of illustration other than a table is a  figure .

General notes on tables:

  • Tables are located at the end of your paper, after the reference list and before any appendixes. Each table is on a separate page.
  • Tables may use single-spacing or one-and-a-half spacing (p. 229).
  • Information necessary for understanding the table and definitions of abbreviations used within the table appear in a table note. ( APA Style Blog )
  • All tables must be cited in-text and discussed within the body of your paper, and be included in your reference list.

Basic instructions for formatting tables

Number t ables sequentially (i.e.if you have more than one table in your writing) e.g. Table 1, Table  2 .....

  • Each table must be referred to in the text, using a capital T,  for example: ...as shown in Table 1

Title is placed directly a bove the table itself and below the table number.

  • Brief but clear and explanatory, in italics and with major words capitalized with no full stop.

Note is placed directly below the table, the word "Note" in italics with a full stop, for example:  Note.

  • Explain abbreviations, symbols etc
  • Acknowledge the source of the table
  • Include a copyright statement at the end of the note. 

     ​  For specific and probability note (section 5.16, p 138).

Ruling (Lines)

  • Limit the use of lines to those that are necessary
  • Appropriately positioned white space can be an effective substitute.
  • Tables  may be submitted either single or double spaced. Consider readability (section 5.17, p 141).

Sales of  Take Home Ice Cream in New Zealand

Note . MAT= moving annual total, From ACNielsen Market Information Digest New Zealand .Copyright 2010 by The Nielsen Company.

Table reproduced in your paper

Use this format for tables you COPY - reproduced exactly as they appear in another source. Use this format when you do not make any modifications or add data to the table.

Note format - note under a table

how to reference a case study example

Note. Reprinted from Employment relations in New Zealand (p 98), by E. Rasmussen, 2009. Pearson. Copyright (2009) by Erling Rasmussen. 

Use the reference style for books - see go to box Books

Table referred to and not reproduced in your paper

If you simply refer to a table, format the in-text citation and the reference list entry in the usual way.

Note format - note under a table

   In-text citation:

Use the reference style for articles - see box Articles .

Table referred to but not reproduced in your paper

Note Format : note below a table

Percentage of Men and Women Who Have Bought Fruit and Vegetable Products in the Last Four Weeks

how to reference a case study example

Note.  wc = weighted count, shown in thousands; v% =vertical percentage, showing which % of the column group also belongs to the row group; h% = horizontal percentage showing which percentage of the row group also belongs to the column group. Roy Morgan Single Source New Zealand database. Copyright 2015 by Roy Morgan New Zealand Ltd. 

Reference  List entry:

Note format - note below a table

Percentage of New Zealand Population Who Have Never Worked by Age Group. By age group June 2016 quarter

Note . Adapted from  http://www.stats.govt.nz/browse_for_stats/income-and-work/employment_and_unemployment/people-never-worked.aspx . Copyright (2016) by Statistics New Zealand. 

Use the reference style for websites - see box Online , tab Websites.

If you refer to a table but don’t provide a copy of it in your assessment, simply give an in-text citation in the usual way

​ Reference list entry:

Table - compiled from a variety of sources

Multi source data

If you create your own table by compiling data from multiple sources, you will still need to cite where you got your information from. You do not need to give the full bibliographic citation in the note, an author and date is sufficient. 

Note format - note under table:

In-text citation: 

Multiple kinds of data

If you have multiple kinds of data (population figures, employment information... etc.) in one table you would describe each set of data)

Note format - note under Table:

 For more information see:

APA Style for figures & tables

Examples of references for tables.

Retrieved from a book

New Strategist. (2008). Women's time use by age, 2007 [Table]. In New Strategist Editors, American women: Who they are and how they live (4th ed.) . New Strategist Publications, Inc.

Retrieved from a online source

US Census Bureau. (2002). Industries in Which California Ranks First in Terms of Sales or Receipts Per Capita [Table]. 2002 Economic Census . http://www.census.gov/econ/census02/data/tops/TOPSTCA.HTM

National Center for Education Statistics. (2007). [Chart showing racial makeup of San Francisco Unified School District students under age 18]. Common Core of Data . http://nces.ed.gov/ccd/districtsearch/

If the table you find does not have a title, then describe the content in [square brackets].

Format: Table

Author. (Publication Date). Title of  table [Table]. In author or editor of work Title of work . Publisher.

Author. (Publication Date). Title of table [Table]. Title of website. URL

Author. (Publication Date). [Title of table] [Table]. Title of website. URL

Case Studies

Case study published by harvard business school publishing.

Thomas, D.A. (1999). Leaving. HBS No. 400033-PDF-ENG. Harvard Business School Publishing. 

Eisenmann, T., & Herman, K. (2010). Google, Inc. HBS No. 910036-PDF-ENG. Harvard Business School Publishing. 

Case Study published by Ivey Publishing

Bernhut, S. (2013). The Ivey Business Journal Interview: State Capitalism, with Aldo Musacchio . Ivey ID: 9B13TB08. Ivey Publishing. 

Ads and Ad Age DataCenter

Ad from a magazine or newspaper.

Clairol [Advertisement]. (2003, May). Newsweek , 11(3), 22.

Ad Age DataCenter

Crain Communications Inc. (2017). Marketing fact pack 2018 . http://adage.com/d/resources/resources /whitepaper/ marketing-fact-pack-2018

Diagnostic and Statistical Manual of Mental Disorders (5th ed): DSM–5

American psychiatric association. (2013). diagnostic and statistical manual of mental disorders (5th ed.).      https://doi.org/10.1176/appi.books.9780890425596, (american psychiatric association, 2013), cq researcher.

Karaim , R. (2013, December 13). Chemical and biological weapons.  CQ Researcher, 23, 1053-1076.  http://library.cqpress.com

IBISWorld - US, China, & Global

Moses, J. (2020, April). IT consulting in the US (Industry Report 54151) . IBISWorld .  Retrieved April 15, 2020 from  https://my.ibisworld.com/us/en/industry/54151/about

Hyland, R. (2019, February). Bars & nightclubs in California (Industry Report CA72241).   IBISWorld .  Retrieved April 15, 2020 from  https://my.ibisworld.com/us/en/industry-state/ca72241/about

Mergent Online

Mergent Inc. (n.d.). Apple, Inc.: Business segments .

Mergent Inc. (2014, February 28). McDonald's Corp.: Ford Equity research report .

Apple Inc. (2013, October 30). Form 10-K . 

Microsoft. (2005, September 25). Form 10-Q.  

Passport (via Euromonitor International)

Euromonitor International. (2011, January 10). American Airlines fights the distribution model .

Euromonitor International. (2010, March 15). Starbucks Corp - hot drinks - USA .

Euromonitor International. (2013). Youth unemployment rate vs. total unemployment rate: 2006-2011 [Graph].

Euromonitor International. (2010). Trade volume of ready to drink high strength premixes in New Zealand, measured in 000 liters [Graph].

Business Source Complete

Is it an article?  Use the format: Articles - library database

Is it a report? >> Use the format: Reports

The database Business Source Complete has a citation tool. Click CITE and select APA citation format. Review the citation and edit it.

BizJournals (via American City Business Journals)

Dittmer, M. (2018, March 16). Busiest Bay Area airlines. San Francisco Business Times .

Economist Intelligence Unit

Economist Intelligence Unit. (2011, April). Country report: India .

Harvard Business Review

Is it an article? >> Use the article format .

Is it a case study? >> Use the case study format .

Morningstar Investment Research Center

Google , Inc. (2011, December 31). Form 10-K .

Morningstar . (n.d.). Google: Key ratios . Retrieved March 13, 2014, from Morningstar Investment Research.

Morningstar . (2014, February 28) Fidelity Blue Chip Growth: Rating and risk .  Morningstar Investment Research.

Reichart, K. R. (2014, March 6). Fidelity Blue Chip Growth: Fund analyst repor t. Morningstar Investment Research database.

Summer, R. (2014, February 25). Google, Inc.: Stock analyst report . Morningstar Investment Research database.

MarketLine Report (retrieved using Business Source Complete)

MarketLine Industry Profile: Footwear in the United States. (2015).  Footwear Industry Profile: United States , 1–46.

MarketLine Company Profile: NIKE, Inc. (2015). In  NIKE, Inc. MarketLine Company Profile  (pp. 1–32).

Value Line Publishing. (2010, November 26). Ford Motor. Value Line Investment Survey .

Library database - Statista - citing data and charts

When you are viewing data, look for the citation button. SELECT CITATION. From the drop-down menu, click APA. We recommend you edit the citation. Note, Statista uses many difference SOURCES - the source is in the place of the author.

Atlas Van Lines. (May 27, 2020). Internal factors that influenced employee relocations in the United States in 2020 [Chart]. In Statista - The Statistics Portal . Retrieved April 08, 2021 from https://www.statista.com/statistics/763368/internal-factors-on-employee-relocation-us/

Airnow. (February 17, 2021). Leading iPhone apps in the Apple App Store worldwide in January 2021, by revenue (in million U.S. dollars) [Graph]. In  Statista . Retrieved April 08, 2021, from https://www.statista.com/statistics/271103/top-iphone-apps-worldwide-by-revenue/

Library database - Statista - citing a full report

Collignon , H. & Sultan, N. (2014, November). Winning the business of sports 2014 . Retrieved from Statista database.

Janßen , B., Krützfeldt, W., Ramcke, K., & Staffa, V. (2014, August).  Industry report - Computer and electronic product manufacturing NAICS Code 334 . Retrieved from Statista database.

Statista. (2018). Coffee market in the U.S. [Report]. Retrieved from Statista database.

Online - using Statista's website - citing data and charts

When there is no author name, use the SOURCE name in place of the author. Statista uses many difference SOURCES. Look under the table or figure for the word SOURCE.

ITU. (2011, October). Number of active mobile broadband subscriptions worldwide from 2005 to 2011 (in millions) [Chart].  In Statista . Retrieved from http://www.statista.com/statistics/186337/number-of-mobile-broadband-subscriptions-worldwide-since-2005/

Pew Research Center

Lopez, G., Ruis, N.G. & Patten, E. (2017, September 8) Key facts about Asian Americans, a diverse and growing population. http://www.pewresearch.org/fact-tank/2017/09/08/key-facts-about-asian-americans/

Shearer, E. & Gottfried, J. (2017, September 6). In 2017, two-thirds of U.S. adults get news from social media [Table]. In News Use Across Social Media Platforms 2017. http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/pi_17-08-23_socialmediaupdate_0-01/

Pew Research Center. (2016). June 10-July 12, 2015 – Gaming, Jobs and Broadband [Data file and code book]. http://www.pewresearch.org

Pew Research Center. (2018, January 2018). They’re waiting longer, but U.S. women today more likely to have children than a decade ago: More than half of never-married women in their early 40s have given birth [Report]. http://www.pewsocialtrends.org/2018/01/18/theyre-waiting-longer-but-u-s-women-today-more-likely-to-have-children-than-a-decade-ago/

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How to Cite a Case Study

Last Updated: February 12, 2023 References

This article was co-authored by wikiHow staff writer, Jennifer Mueller, JD . Jennifer Mueller is a wikiHow Content Creator. She specializes in reviewing, fact-checking, and evaluating wikiHow's content to ensure thoroughness and accuracy. Jennifer holds a JD from Indiana University Maurer School of Law in 2006. This article has been viewed 37,362 times.

Particularly in research for business studies or papers in the social sciences, you may want to cite a case study completed by a university or other organization. While case studies have titles and publication information like other articles, they often have a unique case study number that is typically included in your citation. While Chicago citation style is most frequently used in business schools, you may also use the American Psychological Association (APA) or Modern Language Association (MLA) style.

Sample Citations

how to reference a case study example

  • Example: Lee, Stan.
  • If there is more than one author, list the additional authors' names in first-middle initial-last format. Separate author's names with commas, with the word "and" before the last author's name.

Step 2 Identify the name and number of the case study.

  • Example: Lee, Stan. "DC Comics in 2016." HBS No. 999-111.

Step 3 Add publication information for the case study.

  • Example: Lee, Stan. "DC Comics in 2016." HBS No. 999-111. Boston: Harvard Business School Publishing, 2017.

Step 4 Include the URL and date of access for online cases.

  • Example: Lee, Stan. "DC Comics in 2016." HBS No. 999-111. Boston: Harvard Business School Publishing, 2017. http://hbsp.harvard.edu, accessed July 2018.

Step 5 Alter the punctuation for footnotes.

  • Print example: Stan Lee, "DC Comics in 2016," HBS No. 999-111 (Boston, Harvard Business School Publishing, 2017), p. 14.
  • Online example: Stan Lee, "DC Comics in 2016," HBS No. 999-111 (Boston, Harvard Business School Publishing, 2017), http://hbsp.harvard.edu, accessed July 2018.

Step 1 Put the name of the author, last name first.

  • Example: Lee, S.
  • Separate the names of multiple authors with commas, placing an ampersand before the last author's name.

Step 2 Include the year of publication in parentheses.

  • Example: Lee, S. (2017).
  • If there is no year of publication listed, use the abbreviation "n.d." in the parentheses.

Step 3 Provide the title of the case study in italics.

  • Example: Lee, S. (2017). DC Comics in 2016 .

Step 4 List the case number of the case study.

  • Example: Lee, S. (2017). DC Comics in 2016 . HBS No. 999-111.

Step 5 Close your citation with publication information.

  • Example: Lee, S. (2017). DC Comics in 2016 . HBS No. 999-111. Boston, MA: Harvard Business School Publishing.

Step 6 Provide the author and year of publication for in-text citations.

  • Example: (Lee, 2017).

Step 1 Provide the author's name first.

  • If there are 2 authors, place the word "and" between their names. For 3 or more, use commas with the word "and" before the final author. After the first author, list subsequent authors with their first name followed by their last name. For example: Lee, Stan and Clark Kent.

Step 2 Include the title and the phrase

  • Example: Lee, Stan. DC Comics in 2016. Case Study.

Step 3 List publication information for the case study.

  • Example: Lee, Stan. DC Comics in 2016. Case Study. Boston. Harvard Business School Publishing, 2017.
  • Note that unlike many other citation styles, the unique case study number is not necessarily included for MLA citations. Ask your instructor or supervisor if they want this information included in your citation.

Step 4 Identify whether you accessed a print or online version.

  • Print example: Lee, Stan. DC Comics in 2016. Case Study. Boston. Harvard Business School Publishing, 2017. Print.
  • Web example: Lee, Stan. DC Comics in 2016. Case Study. Boston. Harvard Business School Publishing, 2017. Web. 17 July 2018.
  • If you accessed the case study online, you may put the URL of the case study. However, this isn't required by MLA style. Ask your instructor or supervisor for their preference.

Step 5 Use the author's name and page number in parenthetical citations.

  • Example: (Lee 27).

Community Q&A

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  • ↑ https://www.library.hbs.edu/content/download/49322/786369/version/1/file/HBS_Citation_Guide
  • ↑ https://guides.library.ualberta.ca/apa-citation-style/case-studies
  • ↑ http://libanswers.snhu.edu/faq/128490
  • ↑ http://libanswers.walsh.edu/faq/147917
  • ↑ http://maag.guides.ysu.edu/businesscitations/mla

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Harvard Referencing Style: Case Studies & Standards

  • Introduction to In-text Citations
  • Introduction to Referencing
  • Internet Sources
  • Dissertations & Theses
  • Legal Sources & Government Publications
  • Study Guides
  • Reference Material
  • Corporate Bodies
  • Audio-visual Materials
  • E-Mail & Personal Communication
  • Powerpoint Presentations
  • Case Studies & Standards
  • Images or Diagrams

Referencing Case Studies

IN-TEXT CITATION

Spar and Burns (2000) ...

.... (Spar & Burns, 2000)

"....." (Spar & Burns, 2000:8)

FORMAT OF A REFERENCE TO A CASE STUDY

Author’s surname, Initials. Year. ‘Title.’ Case number. Place: Publisher or Institution.

Note that the title is not italicised.

EXAMPLE OF A REFERENCE TO A PRINTED CASE STUDY

Spar, D. and Burns, J. 2000. ‘Hitting the wall: Nike and International Labor Practices.’ HBS 700047.  Boston: Harvard Business School Publishing.

EXAMPLE OF A REFERENCE TO AN ELECTRONIC CASE STUDY FROM A DATABASE

Mathu, K.M. and Scheepers, C . 2016.  'L eading change towards sustainable green coal mining'. Available from: Emerald Emerging Markets Case Studies, < https://www.emeraldinsight.com/doi/full/10.1108/ EEMCS-01-2016-0007> [Accessed on: 7 June 2017].

Referencing Standards

South African Bureau of Standards (2013) ...

... (South African Bureau of Standards, 2013).

"....." (South African Bureau of Standards, 2013: 3).

FORMAT OF A REFERENCE  TO A STANDARD

Name of the Authorizing Body. Year.  Number and Title of Standard.  Place of Publication: Publisher.

 EXAMPLE OF A REFERENCE TO A PRINT STANDARD

British Standards Institute.2015.  ​BS ISO 14001:Environmental management systems. Requirements with guidance for use.  ​London: British Standards Institute.

EXAMPLE OF A REFERENCE  TO AN ELECTRONIC STANDARD TAKEN FROM A DATABASE

South African Bureau of Standards. 2013.  SANS 1300​: Quality management — Customer satisfaction — Guidelines for monitoring and measuring ​. [online]. Pretoria: South African Bureau of Standards. Available from:<https://www.sabs.co.za/Standardss/index.asp> [ Accessed on: 17 March 2014].

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APA Citation Guide (APA 7th Edition): Case Studies

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Q. How do I write an APA or MLA citation for a case study?

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Answer Last Updated: Aug 23, 2023     Views: 17416

Author's Last Name, Author's First Name. "Title of Case Study." Case Study Number (if given), Publisher, Year of Publication.  Database Name . Case Study.

Havard, Cody T. " Basketball at the Most Magical Place on Earth: A Case Study of the NBA’s Season Conclusion at Walt Disney World Amid the COVID-19 Pandemic." SAGE, 2021.  SAGE Business Cases . Case Study.   

  According to APA, case studies do not have their own citation style or process, instead, cite as an article. 

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How to Cite a Case Study in APA: A Comprehensive Guide

how to cite a case study in apa

If you’re writing an academic paper, you may need to cite a case study. But how do you do that? This guide will explain everything you need to know about citing a case study in APA format.

Table of Contents

What is APA?

APA stands for American Psychological Association. It is a style guide used by many academic disciplines, including psychology, sociology, and business. The purpose of the APA style is to provide a consistent format for academic writing, making it easier for readers to understand and follow the author’s argument.

Why is it important to cite a case study?

how to cite a case study in apa

Citing a case study is important for several reasons. First, it gives credit to the original author for their work. Second, it allows readers to find the source if they want to learn more. Finally, it adds credibility to your work by demonstrating that you have researched and referenced other relevant studies.

How to cite a case study in APA format

Here are the steps you need to follow to cite a case study in APA format:

Step 1: Start with the author’s last name and first initial.

The first step in citing a case study is to list the author’s last name and first initial. For example Smith, J.

Step 2: Include the year of publication in parentheses.

Next, you need to include the year of publication in parentheses. For example: (2018).

Step 3: Provide the title of the case study in italics.

After the year of publication, you need to provide the title of the case study in italics. For example The impact of social media on adolescent mental health.

Step 4: Add the name of the publisher.

The next step is to add the name of the publisher. For example Harvard Business Review Press.

Step 5: Include the DOI or URL.

Finally, you need to include the DOI or URL where the case study can be found. For example https://doi.org/10.1145/1234567.1234567

Here’s what the final citation should look like:

Smith, J. (2018). The impact of social media on adolescent mental health. Harvard Business Review Press. https://doi.org/10.1145/1234567.1234567

What to do if there is no DOI or URL

If you cannot find a DOI or URL for the case study, you can omit it from the citation. In that case, you should include the name of the database where you found the case study instead. For example:

Smith, J. (2018). The impact of social media on adolescent mental health. Harvard Business Review Press. Academic Search Complete.

Tips for citing a case study in APA format

  • Always check the specific requirements of your instructor or publisher to ensure that you are following their guidelines correctly.
  • Double-check your citations to make sure that you have included all the necessary information.
  • If you are citing multiple case studies from the same author or publisher, you can use a shortened version of the citation after the first one. For example Smith (2018, p. 25).

Citing a case study in APA format may seem daunting at first, but it is quite simple once you know the steps. By following the guidelines in this article, you can ensure that your citations are accurate and complete and that you are giving credit to the original authors for their work.

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How do I reference a case study… in the Cranfield Author-date style?

how to reference a case study example

If you have read our previous post Looking for case studies? , you’ll have discovered some of the best MIRC resources for finding case studies on a topic or company.

Now that you know the top sources for case studies, you now need to know how to reference and cite one in your work. If your case study is published in a journal, you just need to follow the format for referencing a journal article. For example:

Ojasalo, J. (2008) ‘Management of innovation networks: a case study of different approaches’, European Journal of Innovation Management , 11 (1), pp. 51-86.

Poczter, S. L. and Jankovic, L. M. (2014) ‘The Google Car: Driving Toward A Better Future?’, Journal of Business Case Studies , 10 (1). Available at: http://www.cluteinstitute.com/ojs/index.php/JBCS/article/view/8324 (Accessed: 21 October 2015).

If your case study isn’t published as a journal article, then you need to use the following format. Don’t worry it isn’t as difficult as it sounds!

This is what you need to include in your Author-date reference :

  • Author(s) (surname, initials) or organisation
  • (Year of publication)
  • Number/identifier of case study (if available)
  • Title of case
  • Place of publication: Publisher

If the case study is available online, you can add the following:

  • Available at: URL
  • (Accessed: date)

Here are some examples of what your bibliographic references might look like in the Author-date style:

Aaker, J. and Chang, V. (2010) Case No. M321 : Obama and the power of social media and technology . Stanford: Stanford Business School.

Max, S. (2014) A Small Brand Tries to Escape the Confusing Shadow of a Big Brand. New York: The New York Times. Available at: http://www.nytimes.com/2014/05/08/business/smallbusiness/a-small-brand-tries-to-escape-the-confusing-shadow-of-a-big-brand.html?ref=topics&_r=0 (Accessed: 21 October 2015).

Polzer, J. T. (2003) Leading Teams . Boston: Harvard Business School Publishing.

As always if you have any questions about referencing, pop into MIRC or contact us .

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Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

  • The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
  • The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
  • The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
  • The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
  • The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

  • What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
  • Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
  • What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
  • How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

  • Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
  • Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
  • Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
  • Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
  • Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
  • Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
  • Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

  • If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
  • If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
  • Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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How to Cite Court Cases in APA Style | Format & Examples

Published on February 4, 2021 by Jack Caulfield . Revised on December 27, 2023.

Legal citations (e.g. court cases, laws ) in APA Style look somewhat different from other APA citations. They generally don’t list authors, and abbreviations are used to make them more concise.

Citations for court cases refer to reporters , the publications in which cases are documented. To cite a court case or decision, list the name of the case, the volume and abbreviated name of the reporter, the page number, the name of the court, the year, and optionally the URL.

The case name is italicized in the in-text citation, but not in the reference list. In the reference, specify only a single page number—the page where the coverage of that case begins—instead of a full page range.

You can easily create citations for court cases using our free  APA Citation Generator .

Table of contents

Abbreviations in apa legal citations, citing federal court cases, citing state court cases, frequently asked questions about apa style citations.

Most words are abbreviated in legal citations. This means that a very large number of standard abbreviations exist. Consult resources like this page to familiarize yourself with common abbreviations.

Pages where case information is found online also tend to show the correct form of citation for the case in question. You can check these to make sure you use the right abbreviations.

Note that “v.” (for “versus”) is used between the names of the parties in a case title, though APA recommends “vs.” outside the context of legal citations.

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how to reference a case study example

Federal court cases are those that take place at the national level in the U.S.—in the U.S. Supreme Court, a circuit court, or a district court.

U.S. Supreme Court

The Supreme Court is the highest federal court, and its decisions are reported in the United States Reports (abbreviated to “U.S.” in the reference). You don’t need to specify the court in parentheses in this case, since the name of the reporter already makes this clear.

Circuit court

Decisions from the U.S. circuit courts are reported in the Federal Reporter . This reporter has appeared in three series; the first is abbreviated as “F.”, the second as “F.2d”, and the third and current series as “F.3d”.

There are 13 circuit courts, so specify which one you’re citing in the parentheses, e.g. “9th Cir.”

District court

Decisions from the U.S. district courts are reported in the Federal Supplements.  Like the Federal Reporter , it has appeared in three series, abbreviated as “F. Supp.”, “F. Supp. 2d”, and “F. Supp. 3d”.

There are many different district courts, so specify which one is being cited in the parentheses, e.g. “N.D. Ohio.”

State courts are those that operate in specific states rather than federally. The two kinds of state court that are commonly cited are supreme courts and appellate courts. They are both cited in a similar format.

In APA Style , when you’re citing a recent court case that has not yet been reported in print and thus doesn’t have a specific page number, include a series of three underscores (___) where the page number would usually appear:

With APA legal citations, it’s recommended to cite all the reporters (publications reporting cases) in which a court case appears. To cite multiple reporters, just separate them with commas in your reference entry . This is called parallel citation .

Don’t repeat the name of the case, court, or year; just list the volume, reporter, and page number for each citation. For example:

No, including a URL is optional in APA Style reference entries for legal sources (e.g. court cases , laws ). It can be useful to do so to aid the reader in retrieving the source, but it’s not required, since the other information included should be enough to locate it.

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Caulfield, J. (2023, December 27). How to Cite Court Cases in APA Style | Format & Examples. Scribbr. Retrieved February 22, 2024, from https://www.scribbr.com/apa-examples/court-case/

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  • Case studies

General format

There is no specific way to reference a case study in APA style. Case studies are typically published as an article or report, or within a book. Format the reference list entry according to the type of publication. Following are some examples of case studies in business.

Business case study

Author(s). (Year).   Title of case study . Number of case study. URL

Harvard business school case study

Dey, A. (2022). Corporate governance: A three pillar framework. HBS No. 491-009.  https://hbsp.harvard.edu/cases/

Ivey business school case study

Dunbar, C., & Southam, C. (2005). London youth symphony. Ivey ID: 9B05009.  http://iveycases.com

Style notes

  • If the case study is not numbered, leave it out of the reference entry.
  • If the source is a book, format the reference according to the rules for books.
  • If the source is a journal, format the reference according to the rules for journal articles.
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Q. How do I cite a case study in Harvard Business Review?

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Answered By: Katie Hutchison Last Updated: Oct 26, 2016     Views: 349804

Harvard Business Review - Case Studies

This format would apply to any business case including Harvard Business Review, Ivey and MIT Sloane cases:

Author(s). Name of the case. Business Case. City. Publisher. Date. Format (Print or Web) If your format is Web include the date it was accessed. EXAMPLE: Yoffe, David B. and Renee Kim. Apple Inc in 2010. Case Study. Boston. Harvard Business Publishing, 2010. Web. 28 October 2010.

  APA Format

Harvard Business School Case Study

Citation elements required and general format:

Author(s). (Year). Title of case study . HBS No. number of case study. City, State abbreviation or Country of publication: Publisher. EXAMPLES:

One Author:

Smith, S. (2003). Leadership. HBS No. 7-806-122. Boston, MA: Harvard Business School Publishing.

Two Authors:

Eisenmann, T., & Herman, K. (2006). Google, Inc. HBS No. 9-806-105. Boston, MA: Harvard Business School Publishing.

  In-text citation examples – Harvard Business School Case Study

APA in-text citations include the author’s last name, the year of publication, and the page number (for quotes), either as part of the text of your paper or in parentheses.

…as the case study concluded (Smith, 2003, p. 6).

Smith reported (2003, p. 6) that the data was flawed.

Eisenmann and Herman did agree on the research findings (2006, p. 11).

… as both researchers agreed (Eisenmann & Herman, 2006, p. 11).

Chicago Manual of Style ( PDF selections copied from Grove City College Henry Buhl Library)

CASES (PRINTED)   

Footnote   

Mikołaj  Jan  Piskorski  and David Chen, “Twitter,” HBS No. 710-455 (Boston: Harvard Business School Publishing, 2010), p. 8.   

Bibliography   

Piskorski ,  Mikołaj  Jan, and David Chen. “Twitter.” HBS No. 710-455. Boston: Harvard Business School Publishing, 2010.   

CASES (ONLINE)   

On the Web   

Amy C. Edmondson and Laura R. Feldman, “Group Process in the Challenger Launch Decision (A),” HBS No. 603-068 (Boston: Harvard Business School Publishing, 2002), http://hbsp.harvard.edu, accessed October 2012.   

Edmondson, Amy C., and Laura R. Feldman. “Group Process in the Challenger Launch Decision (A).” HBS No. 603-068. Boston: Harvard Business School Publishing, 2002. http://hbsp. harvard.edu, accessed September 2007.   

Michael J. Enright et al., “Daewoo and the Korean Chaebol,” University of Hong Kong case no. HKU143 (University of Hong Kong, August 2001), via Harvard Business Publishing, http://hbsp.harvard.edu/, accessed March 2007.   

Bibliography   

Enright, Michael J., et al. “Daewoo and the Korean Chaebol.” University of Hong Kong case no. HKU143 (University of Hong Kong, August 2001). Harvard Business Publishing. http://hbsp.harvard.edu/, accessed March 2007.   

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FAQ: How do I cite a Harvard Business Review case study in APA Style?

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Last Updated: Jun 22, 2023 Views: 72428

When citing case studies in APA style you'll want to include the typical citation elements and apply general formatting guidelines. The following are examples of how case studies could be cited in APA style, but be sure to check with your professor about how they'd like you to cite case studies in your work.

In-Text Citations

Kotter (1990) explains the steps British Airways took to reverse a horrible customer service atmosphere and financial crisis.

… as the case study concluded (Bisell & Tram, 2007) .

Groysberg and Connolly (2015) concluded in their case study that….

Reference List

Example (don't forget to indent the second and subsequent lines):

Author(s). (Year). Title of case study . HBS No. number of case study. Publisher.

Example, one author:

Kotter, J. (1990). Changing the culture at British Airways . HBS No. 491-009. Harvard Business School Publishing.

Example, two authors:

Groysberg, B., & Connolly, K. (2015). BlackRock: Diversity as a driver for success . HBS No. 415-047. Harvard Business School Publishing.

More Information

  • APA Guide  (Shapiro Library)
  • APA Style Blog This link opens in a new window (APA)

Further Help

This information is intended to be a guideline, not expert advice. Please be sure to speak to your professor about the appropriate way to cite sources in your class assignments and projects.

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To access help with citations and more, visit the Academic Support via modules in Brightspace:

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

how to reference a case study example

Cara Lustik is a fact-checker and copywriter.

how to reference a case study example

Verywell / Colleen Tighe

  • Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

  • Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
  • Gives researchers the chance to collect information on why one strategy might be chosen over another
  • Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

  • It cannot necessarily be generalized to the larger population
  • Cannot demonstrate cause and effect
  • It may not be scientifically rigorous
  • It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

  • Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
  • Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
  • Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

  • Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
  • Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
  • Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
  • Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
  • Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
  • Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

  • Archival records : Census records, survey records, and name lists are examples of archival records.
  • Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
  • Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
  • Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
  • Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
  • Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

  • Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
  • Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
  • Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
  • Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

  • Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
  • Read examples of case studies to gain an idea about the style and format.
  • Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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How to Cite a Case Study: Different Styles

November 20, 2023

Properly citing case studies plays a crucial role in academic writing for several reasons. Firstly, citing case studies demonstrates the credibility and reliability of your arguments and research. By referencing the original sources, you show that you have conducted thorough research and have used reputable and authoritative information to support your claims.

Secondly, citing case studies allows readers to further explore the topic and verify the information provided. It enables them to locate and read the full case study if they wish to delve deeper into the details and findings. This promotes transparency and fosters a more comprehensive understanding of the subject matter.

Finally, citing case studies acknowledges the contributions of the original authors and researchers. By giving proper credit, you adhere to ethical standards of academic integrity and avoid plagiarism. It also ensures that the individuals responsible for the case study receive recognition for their work.

In summary, citing case studies is essential in academic writing to enhance credibility, facilitate further exploration, and acknowledge the original authors’ contributions.

Basic Guidelines for Citing a Case Study

When citing a case study in your essay, it is important to follow some basic guidelines to ensure accuracy and consistency. Here are the key guidelines to keep in mind:

  • Identify the case study: Start by providing the full title of the case study, along with the names of the authors or researchers involved. Include any relevant publication information, such as the name of the journal or book in which the case study is published.
  • Format the citation style: Depending on the citation style required by your academic institution or professor, format your case study citation accordingly. Common citation styles include APA, MLA, Chicago, and Harvard. Each style has specific rules for formatting and referencing case studies, so familiarize yourself with the requirements of the chosen style.
  • Include the case study publication date: In addition to the authors’ names and title, mention the date on which the case study was published. This provides important chronological context for your readers and allows them to assess the relevance and currency of the information presented.
  • Provide a direct link or source: Whenever possible, include a direct link or source to the case study. This could be a URL to an online version of the case study, a DOI (Digital Object Identifier), or the volume and page numbers if it is published in a journal or book. This helps readers locate the case study easily and access it for further reading.

By adhering to these basic guidelines, you can ensure that your case study citations are accurate, consistent, and accessible for your readers. Remember to consult the specific guidelines of your chosen citation style to ensure complete adherence.

Citing a Case Study in APA Format

When citing a case study in APA format, follow these guidelines to accurately reference the source:

  • Author(s) of the case study: Include the last name(s) and initials of the author(s) of the case study. If there are multiple authors, separate their names with commas and use an ampersand (&) before the last author’s name.
  • Year of publication: Provide the year the case study was published in parentheses.
  • Title of the case study: Use sentence case capitalization for the title. Only capitalize the first word and proper nouns.
  • Source information: Depending on the source type, include additional details following the title. For example:
  • If it is a journal article, include the journal name in italics, volume number(issue number), and page range.
  • If it is a book chapter, include the book title in italics and the editors’ names.
  • If it is an online source, provide the URL and the date of access.

Example APA citation for a case study:

  • Single author: Author, A. (Year). Title of case study. Source information.
  • Multiple authors: Author, A., & Author, B. (Year). Title of case study. Source information.

Make sure to properly format the citation, including hanging indents, use of italics, and punctuation. Additionally, list all the case studies you cited in a separate references page at the end of your essay, following APA formatting guidelines.

Citing a Case Study in MLA Format

When citing a case study in MLA format, follow these guidelines to reference the source accurately:

  • Authors of the case study: Include the author’s name(s) in the order they appear in the source, but inverted (last name, first name).
  • Title of the case study: Use sentence case capitalization. Capitalize the first word, proper nouns, and any other words that would normally be capitalized. Italicize the title.
  • Title of the source: Use italics to indicate the title of the source. This could be the name of the journal, book, or website.
  • Publication information: Depending on the source type, include additional details following the source title. For example:
  • If it is a journal article, include the name of the journal in italics, volume number (issue number), and page range.
  • If it is a book chapter, include the book title in italics, the editors’ names, publisher, year of publication, and page range.
  • If it is an online source, provide the name of the website in italics, the date of publication, the name of the publisher, the URL, and the date of access.

Example MLA citation for a case study:

  • Single author: Author last name, First name. “Title of case study.” Title of source, Publication information.
  • Multiple authors: Last name, First name and First name Last name. “Title of case study.” Title of source, Publication information.

Remember to properly format the citation, including hanging indents, use of italics, and punctuation. Additionally, list all the case studies you cited in a separate works cited page at the end of your essay, following MLA formatting guidelines.

Citing a Case Study in Chicago Style

When citing a case study in Chicago style, follow these guidelines to reference the source accurately:

  • Title of the case study: Use sentence case capitalization. Capitalize the first word, proper nouns, and any other words that would normally be capitalized. Enclose the title in double quotation marks.

Example Chicago citation for a case study:

  • Single author: Author last name, first name. “Title of case study.” In Title of source, publication information.
  • Multiple authors: Last name, first name, and first name last name. “Title of case study.” In Title of source, publication information.

Remember to properly format the citation, including hanging indents and punctuation. Additionally, list all the case studies you cited in a separate bibliography page at the end of your essay, following Chicago formatting guidelines.

Citing a Case Study in Harvard Style

When citing a case study in Harvard style, follow these guidelines to accurately reference the source:

  • Authors of the case study: Include the last name(s) and initials of the author(s) of the case study. Separate multiple authors’ names with commas and use an ampersand (&) before the last author’s name.
  • Title of the case study: Use sentence case capitalization for the title. Capitalize the first word, proper nouns, and any other words that would normally be capitalized. Italicize the title.

Example Harvard citation for a case study:

Ensure the citation is properly formatted, including punctuation, use of italics, and indentation. Also, list all the case studies cited in a separate references list at the end of the essay, following Harvard formatting guidelines.

Online Databases for Finding Case Studies

Finding case studies for your essay is made easier with the availability of online databases. These databases compile various case studies from different disciplines, allowing you to access a wide range of relevant examples. Here are some online databases you can use to find case studies:

  • Google Scholar : This widely-used search engine provides access to scholarly articles, including case studies. Use specific keywords to narrow down your search and include the phrase “cite a case study” to find articles that specifically discuss how to cite case studies.
  • EBSCOhost : EBSCOhost is a popular online research platform that offers access to multiple databases such as Academic Search Complete, Business Source Complete, and Psychology and Behavioral Sciences Collection. These databases contain numerous case studies across various fields.
  • JSTOR : JSTOR is a digital library that provides access to academic journals, books, and primary sources. It covers diverse disciplines and includes a vast collection of case studies that can be useful for your research.
  • ProQuest : ProQuest is another comprehensive research tool that offers access to a wide range of databases, including scholarly journals, newspapers, and dissertations. It houses a substantial collection of case studies covering multiple subject areas.

When searching in these databases, use keywords specific to your topic, such as the name of the industry or concept you are focusing on. Additionally, if you find a relevant case study, make sure to cite it correctly using the appropriate citation style.

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how to reference a case study example

All You Wanted to Know About How to Write a Case Study

how to reference a case study example

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Types of Case Studies

  • Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
  • Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
  • Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
  • Critical case studies explore the causes and effects of a certain case.
  • Illustrative case studies describe certain events, investigating outcomes and lessons learned.

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Case Study Format

The case study format is typically made up of eight parts:

  • Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
  • Background. Provide background information and the most relevant facts. Isolate the issues.
  • Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
  • Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
  • Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
  • Implementation. Explain how to put the specific strategies into action.
  • References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

How to Write a Case Study

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

  • Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
  • Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
  • Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
  • Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
  • Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

  • Correctly identify the concepts, theories, and practices in the discipline.
  • Identify the relevant theories and principles associated with the particular study.
  • Evaluate legal and ethical principles and apply them to your decision-making.
  • Recognize the global importance and contribution of your case.
  • Construct a coherent summary and explanation of the study.
  • Demonstrate analytical and critical-thinking skills.
  • Explain the interrelationships between the environment and nature.
  • Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

  • Statement of the issue: Alcoholism is a disease rather than a weakness of character.
  • Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
  • Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
  • Hypotheses: Drinking in excess can lead to the use of other drugs.
  • Importance of your story: How the information you present can help people with their addictions.
  • Background of the story: Include an explanation of why you chose this topic.
  • Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
  • Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
  • Strong argument 2: ex. X amount of people started drinking by their mid-teens.
  • Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
  • Concluding statement: I have researched if alcoholism is a disease and found out that…
  • Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

How to Write a Case Study

  • Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
  • In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
  • Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
  • Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
  • At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

  • Check that you follow the correct case study format, also in regards to text formatting.
  • Check that your work is consistent with its referencing and citation style.
  • Micro-editing — check for grammar and spelling issues.
  • Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

  • Overgeneralization – Do not go into further research that deviates from the main problem.
  • Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
  • Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

  • A title that attracts some attention and describes your study
  • The title should have the words “case study” in it
  • The title should range between 5-9 words in length
  • Your name and contact information
  • Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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Satire Essay

How to write a case study — examples, templates, and tools

how to reference a case study example

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

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  • Published: 12 February 2024

Plasma proteomic profiles predict future dementia in healthy adults

  • Yu Guo 1   na1 ,
  • Jia You   ORCID: orcid.org/0000-0002-7079-8041 1 , 2   na1 ,
  • Yi Zhang 1   na1 ,
  • Wei-Shi Liu 1 ,
  • Yu-Yuan Huang 1 ,
  • Ya-Ru Zhang 1 ,
  • Wei Zhang 2 ,
  • Qiang Dong   ORCID: orcid.org/0000-0002-3874-0130 1 ,
  • Jian-Feng Feng   ORCID: orcid.org/0000-0001-5987-2258 2 , 3 ,
  • Wei Cheng   ORCID: orcid.org/0000-0003-1118-1743 1 , 2 , 3 &
  • Jin-Tai Yu   ORCID: orcid.org/0000-0002-2532-383X 1  

Nature Aging volume  4 ,  pages 247–260 ( 2024 ) Cite this article

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  • Neurodegeneration
  • Predictive markers

The advent of proteomics offers an unprecedented opportunity to predict dementia onset. We examined this in data from 52,645 adults without dementia in the UK Biobank, with 1,417 incident cases and a follow-up time of 14.1 years. Of 1,463 plasma proteins, GFAP, NEFL, GDF15 and LTBP2 consistently associated most with incident all-cause dementia (ACD), Alzheimer’s disease (AD) and vascular dementia (VaD), and ranked high in protein importance ordering. Combining GFAP (or GDF15) with demographics produced desirable predictions for ACD (area under the curve (AUC) = 0.891) and AD (AUC = 0.872) (or VaD (AUC = 0.912)). This was also true when predicting over 10-year ACD, AD and VaD. Individuals with higher GFAP levels were 2.32 times more likely to develop dementia. Notably, GFAP and LTBP2 were highly specific for dementia prediction. GFAP and NEFL began to change at least 10 years before dementia diagnosis. Our findings strongly highlight GFAP as an optimal biomarker for dementia prediction, even more than 10 years before the diagnosis, with implications for screening people at high risk for dementia and for early intervention.

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Data availability

The data used in the present study are available from UK Biobank with restrictions applied. Data were used under license and are thus not publicly available. Access to the UK Biobank data can be requested through a standard protocol ( https://www.ukbiobank.ac.uk/register-apply/ ). Data used in this study are available in the UK Biobank under application number 19542. All data supporting the findings described in this manuscript are available in the article and in the supplementary materials and from the corresponding author upon request. Source data are provided with this paper.

Code availability

All software used in this study is publicly available. The code used in this study can be accessed at https://github.com/jasonHKU0907/DementiaProteomicPrediction .

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Acknowledgements

We thank all the participants and researchers from the UK Biobank. W.C. was funded by National Key Research and Development Program of China (grant no. 2023YFC3605400). J.T.-Y. was funded by grants from the Science and Technology Innovation 2030 Major Projects (grant no. 2022ZD0211600), National Natural Science Foundation of China (grant nos. 82071201, 92249305), Research Start-up Fund of Huashan Hospital (grant no. 2022QD002) and Excellence 2025 Talent Cultivation Program at Fudan University (grant no. 3030277001). J.F.-F. was funded by National Key R&D Program of China (grant nos. 2018YFC1312904, 2019YFA0709502), Shanghai Municipal Science and Technology Major Project (grant no. 2018SHZDZX01) and the 111 Project (no. B18015). J.Y. was funded by Shanghai Pujiang Talent Program (grant no. 23PJD006). The funders had no role in study design, data collection and analysis; decision to publish or preparation of the manuscript. Further, we would like to thank the support from the ZHANGJIANG LAB, Tianqiao and Chrissy Chen Institute, and the State Key Laboratory of Neurobiology and Frontiers Center for Brain Science of Ministry of Education, Fudan University.

Author information

These authors contributed equally: Yu Guo, Jia You, Yi Zhang.

Authors and Affiliations

Department of Neurology and National Center for Neurological Disorders, Huashan Hospital, State Key Laboratory of Medical Neurobiology and MOE Frontiers Center for Brain Science, Shanghai Medical College, Fudan University, Shanghai, China

Yu Guo, Jia You, Yi Zhang, Wei-Shi Liu, Yu-Yuan Huang, Ya-Ru Zhang, Qiang Dong, Wei Cheng & Jin-Tai Yu

Institute of Science and Technology for Brain-inspired Intelligence, Fudan University, Shanghai, China

Jia You, Wei Zhang, Jian-Feng Feng & Wei Cheng

Key Laboratory of Computational Neuroscience and Brain-inspired Intelligence, Fudan University, Ministry of Education, Shanghai, China

Jian-Feng Feng & Wei Cheng

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Contributions

J.-T.Y. undertook conceptualization and design of the study, interpretation of the data and revision of the manuscript. Y.G., J.Y. and Y.Z. collected, analyzed and interpreted the data, and drafted and revised the manuscript. J.-F.F., W.C. and J.-T.Y. were responsible for funding, administrative, technical or material support. All authors carried out revision of the manuscript. All authors had full access to all the study data and accepted responsibility for submitting it for publication.

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Extended data

Extended data fig. 1 flowchart for participants’ enrollment..

From the UK Biobank cohort, we excluded individuals with dementia at baseline or with self-reported dementia and those who did not undergo plasma proteomic assay. The remaining participants were classified based on their first reported years of ACD or AD or VaD after baseline. Abbreviations: ACD, all-cause dementia; AD, Alzheimer’s disease; VaD, vascular dementia.

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Supplementary Figs. 1–6.

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Source Data Fig. 2

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Source Data Fig. 4

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Guo, Y., You, J., Zhang, Y. et al. Plasma proteomic profiles predict future dementia in healthy adults. Nat Aging 4 , 247–260 (2024). https://doi.org/10.1038/s43587-023-00565-0

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Home Blog Education Learning Objectives Examples: How to Create High-Quality Educational Slides

Learning Objectives Examples: How to Create High-Quality Educational Slides

Cover for how to write learning objectives examples

Learning objectives are the foundations of any course or training program. They provide a clear roadmap for both educators and learners. They set a direction for the learning journey by outlining the expected outcomes. Therefore, trainers need to ensure their programs are purposeful, engaging, and aligned with their educational goals.

In this article, we’ll explore learning objectives, why they matter, and how they differ from other goals in terms of creating presentation slides to depict them. 

Table of Contents

Defining Learning Objectives

Characteristics of good learning objectives, steps to write learning objectives, training learning objectives examples, lesson objective examples, common mistakes to avoid when writing learning objective examples, tools and resources to represent learning objective examples.

According to Melton (1997), learning objectives, also known as learning outcomes, are concise statements that outline the specific achievements expected from trainees after receiving training or a lesson [1]. Unlike general learning goals, these objectives offer explicit criteria, enabling instructors to evaluate whether students have successfully attained the intended learning outcomes. Using clearly defined and actionable learning objectives enhances your ability to assess texts or activities for appropriateness and relevance.[1] Learning objectives are specific statements that describe the measurable and observable skills, knowledge, or attitudes that learners should acquire after completing a training program. In training programs , these objectives act as a guide, helping to focus instructional efforts and assess the effectiveness of the learning experience.

Learning objectives play a crucial role for instructors and trainers in developing assessments that align with the course’s learning activities and training materials . Alignment is how effectively learning objectives, assessments, and instructional materials collaborate to accomplish the intended learning goals. Learning objectives indicate that assessments are focused on the materials covered in the course, simplifying the process of creating assessment items for instructors [2]. Learning objectives communicate what is essential for learning. Without learning objectives, students struggle to identify their learning and areas that demand specific attention. Clearly, articulated learning objectives contribute to students or trainees adopting more efficient and effective study approaches. Moreover, well-crafted learning objectives help them acquire new knowledge that can be applied flexibly and appropriately across various contexts, both in the short term and in the future. This application of knowledge, termed “transfer,” as emphasized by Barnett and Ceci (2002), is a significant indicator of profound learning [3].

Learning objectives should be short and clear statements about what learners can do after a lesson.  These objectives can be based on three things: what learners know, their skills, and their attitudes [4]. A good learning objective has these characteristics:

Clear and Concise

Learners must understand the objectives clearly. Learning objectives should be expressed straightforwardly, avoiding unnecessary complexity or ambiguity [10]. Everyone needs to be aware of what they are learning and the reasons behind it. They need to grasp how these objectives fit into the broader picture – connecting with the previous lesson, the ongoing course, and the overall goal [5]. Merely writing the objectives on the board and expecting students or trainees to copy them isn’t sufficient. It requires thorough explanation in context, active engagement from the learners, and the ability to articulate and explain the objectives to any observer.

A learning objective should be created with a specific action verb representing an observable and measurable outcome related to the identified knowledge or skills. The use of action verbs conveys what learners are expected to accomplish, ensuring a tangible and quantifiable outcome [7].

Make sure each goal focuses on one thing the learner should be able to show or perform. Actionable goals should start with a word like “recall,” “describe,” “explain,” or “select,” not unclear words like “understand” or “know” that you can’t see or measure. Keep it simple and practical.

Learning Objectives word cloud

Learning objectives, serving as evaluation criteria, should assist trainers in assessing the extent to which learners achieve the intended learning outcomes. Much of the impact training has on learners is internal and remains unseen. Learners may alter their perspectives, shift attitudes, and acquire new knowledge [6]; however, trainers cannot directly observe the internal processes of a trainee’s mind. They must rely on external indicators (observable actions or statements) to gauge the trainee’s progress. Therefore, assessing progress based on what a student “learns,” “understands,” “knows,” or “feels” becomes challenging. Learning objectives, therefore, should focus on observable and measurable changes. An objective can be made measurable by adding specific criteria. It could specify a percentage of accuracy, a number of items, a time frame, or other measurable criteria. For example, the learner will solve 90% of math problems correctly.

Relevant to the Training Program

Objectives must directly contribute to the overall goals and purpose of the training program, maintaining relevance and coherence. Learning objectives should address these questions. Is the objective aligned with the program’s primary goal(s)? Will achieving the objective contribute to reaching the main goal(s)? Design the course or training thoughtfully to ensure that each learning objective is relevant to training.  Likewise, the learning materials, activities, and assessments should be interlinked.

Time-Bound (SMART Objectives)

A learning goal needs a defined timeframe for completion, like the conclusion of a lesson, module, or entire course. It is crucial to allocate sufficient time within the lesson, module, or course to accomplish the necessary steps for reaching the goal.  In short, a learning objective should be smart;

SMART Goals in Learning Objective Examples

S- Specific : Effective learning objectives divide a broad subject into manageable parts and clearly outline the expected outcomes connected to these components.

M-Measurable: Learning objectives should be quantifiable, allowing for easy assessment of whether the desired outcome has been achieved.

A-Achievable: Considering the available resources, timeframe, Learner’s background, and readiness, set achievable objectives. The cognitive complexity of the learning goals should match both the training level and the learners’ proficiency. Therefore, take into account factors like whether it’s basic or advanced level training before making a learning objective.

R-Result Oriented: Learning objectives should emphasize the outcomes rather than the processes or tasks learners will undertake (such as presenting or completing a task). A good learning goal describes the end results – what knowledge, skills, or attitudes learners should gain based on what the trainer can assess.

T-Time bound: Clearly mention the timeframe if it’s relevant. This can assist in determining the level of performance learners need to demonstrate to be competent.

As you create your learning objectives, you need to follow these steps.

Step 1: Identify the Desired Outcome of the Training Program

Identifying the desired outcome sets the direction for your entire training program. It provides a clear goal for both trainers and learners. It aligns the training program with broader organizational goals. It sets expectations and helps measure the success of the program.

Begin by considering the broader organizational goals. What specific improvements in skills or performance will contribute to these goals?

Break down the outcome into measurable components. What specific skills or knowledge gaps exist? Then, envision the ideal scenario after the training – what should the team be capable of doing? What skills or knowledge do you want participants to gain?

The importance lies in setting a clear, achievable target that aligns with organizational objectives. When you identify the broader goal of the training program, narrow it down into a learning objective [8].

70-20-10 learning framework for learning objectives planning

This step is crucial because it sets the direction for your entire training program. It defines what success looks like and guides the subsequent steps in the process.  Consider the current state of the team, the challenges they face, and the skills they need to overcome those challenges.

Imagine you’ve assessed that your sales team struggles with closing deals effectively. The desired outcome, in this case, would be to improve their closing techniques and boost overall conversion rates. In the context of sales training, the desired result could be to enhance the sales team’s ability to close deals and increase conversion rates. Why is this important?

Step 2: Use Action Verbs to Describe What Trainees Will Be Able to Do

Now that we know what we want to achieve, the next step is to articulate it using action verbs. Action verbs make objectives actionable and observable. How do I choose these verbs? They should precisely convey the expected behaviors or skills. It’s essential to avoid vague verbs that can lead to unclear expectations. Action verbs are crucial in learning objectives as they define the observable behaviors or skills that learners should acquire. Choosing the proper verbs is essential for clarity and precision.

Action verbs describe an observable action, giving a clear picture of what learners are expected to do. Action verbs provide clarity on what exactly we expect our learners to do. They help in crafting specific and measurable objectives. When choosing action verbs, consider the level of performance you want to see. Words like ‘understand’ or ‘know’ are vague. Instead, opt for strong verbs that denote observable actions.

In our sales training program, we’ve chosen the action verb ‘demonstrate.’ This emphasizes the sales team’s importance in understanding and actively showcasing effective closing techniques.

We have come up with this learning objective so far;

“By the end of the training program, sales team members will be able to demonstrate effective closing techniques to increase conversion rates.”

‘Demonstrate’ is an intense action verb that implies a visible and practical application of knowledge. In sales, demonstrating effective closing techniques is a tangible and measurable skill.

Step 3: Ensure the Objective is Measurable

Measurability is crucial for assessing the success of your learning objective. It involves defining clear criteria to determine whether the desired outcome has been achieved. Without measurable criteria, evaluating the effectiveness of the training becomes challenging.

Attach specific metrics or criteria that provide a quantitative or observable way to assess success. This could involve percentages, numbers, or other tangible measures.

Think about how you can quantify or assess the outcome. In our example, we set a measurable criterion: a 15% increase in the overall conversion rate within the next quarter.

KPIs for learning objectives

Step 4: Align the Objective with the Overall Goals of the Training Program

Aligning the objective with the overall goals ensures coherence and relevance. The aim should not be an isolated achievement but a meaningful contribution to the broader success of the training program.

Consider how achieving this specific objective fits into the larger picture. How does it support your training program’s overall goals and objectives and, by extension, your organization?

In our case, the overall goal is to improve the sales team’s performance to meet and exceed quarterly revenue targets. Our learning objective aligns perfectly by directly contributing to this overarching goal.

“By the end of the training program, sales team members will be able to demonstrate effective closing techniques, contributing to a 15% increase in the overall conversion rate within the next quarter, thereby supporting the overall goal of improving the sales team’s performance to meet and exceed quarterly revenue targets.”

Training needs assessment slide

Real-Life Case Studies of Learning Objective Examples

So far, we’ve analyzed how to write actionable and measurable learning objectives, but now it’s time to consider how to represent these learning objectives in presentation slides with the idea of stepping into the shoes of an instructor. Thinking about the design aspects can be challenging for some; thus, we will showcase a series of learning objective examples in two different categories: training and lesson planning. Below each case, you can find a visual representation of the learning objective to deliver more audience engagement.

A training is conducted by a firm on Time Management for Managers. This training is vital because effective time management is crucial for managers to maintain productivity and meet deadlines. It is realized that many managers struggle with task prioritization, leading to missed deadlines and increased stress.

Learning Objective Example 01

Use the Eisenhower Matrix to categorize tasks based on urgency and importance within two weeks.

This learning objective is evident in what managers need to do (Use the matrix), measurable by their ability to categorize tasks, achievable within two weeks, relevant to task prioritization, and time-bound.

Training learning objective example

Learning Objective Example 02

Implement project management software to streamline task organization and meet deadlines within one month.

This objective addresses the broader aspect of time management by introducing a tool. It specifies the action (implement software), is measurable through enhanced task organization, achievable in one month, relevant to meeting deadlines, and time-bound.

Training learning objective example for software implementation

A lesson is about understanding literary devices in poetry. Understanding literary devices is crucial for students to appreciate and analyze poetry effectively.

Example of Vague Objective

Learn about poetry devices.

This objective is too broad and lacks specificity. It doesn’t specify which poetry devices students should focus on. To enhance clarity, we should specify the devices, such as “Identify similes and metaphors in assigned poems.

A Well-Established Lesson Objective Example

Identify Similes and Metaphors in Assigned Poems during One Class Period

What is a learning objective example

It is a clear and concise objective focusing explicitly on identifying similes and metaphors in assigned poems. Students will actively read and analyze poems to “identify” and differentiate between similes and metaphors. “Identify” is used as an action verb here, so the objective is actionable. Success is observable when students accurately point out similes and metaphors in the assigned poems during the class period. At the same time, it is relevant to the lesson plan that directly addresses the challenge of understanding and recognizing literary devices in poetry. It is achievable within the timeframe of one class period.

Another example can be visualized in the format of an end-of-unit exercise:

Develop a strategy for effective delegation, reducing workload stress by 20% over the next quarter.

Focusing on delegation, this objective is specific in developing a strategy that is measurable by workload stress reduction, achievable in the next quarter, directly relevant to the issue, and time-bound, providing a clear timeframe for improvement.

how to reference a case study example

Vague or Unclear Objectives

Vague or unclear objectives lack specificity, making it challenging for learners to understand what is expected. When a purpose is unclear, it can lead to confusion and misinterpretation. To address this, learning objectives should be articulated with precision, clearly outlining the specific skill or knowledge area that learners are expected to acquire. This clarity provides a roadmap for both learners and instructors, fostering a more effective learning process.

Example of Lack of Clarity – “Write better essays.”

The term “better” is subjective and doesn’t provide a clear benchmark for improvement. We should define the improvement to enhance clarity, such as “Organize ideas logically within paragraphs using transitions.”

Objectives That Are Not Measurable

Measurability is crucial for assessing progress and achievement. Objectives that lack a measurable component make it challenging to determine whether the desired outcome has been met. Learning objectives should incorporate specific criteria or actions that can be observed, evaluated, or quantified to enhance measurability. This not only provides a clear standard for success but also allows for practical evaluation and feedback. Measurable objectives contribute to a more transparent and accountable learning process.

Example of Non-Measurable Objective – “Enhance academic writing abilities.”

The term “enhance” is vague and lacks a measurable outcome. To make it more effective, we should make it measurable, like “Apply proper citation formats in academic writing.”

Indeed, let’s delve into a detailed discussion on common mistakes to avoid when writing learning objectives without relying on excessive adjectives.

Objectives That Are Not Aligned with the Training Program’s Goals

Alignment between individual learning objectives and the broader goals of the training program is essential for overall program success. When objectives are not in harmony with the program’s goals, there is a risk of diverging efforts that may not contribute to the desired outcomes. Ensuring alignment involves thoroughly understanding the overarching program goals and carefully crafting objectives that directly support those goals. This strategic alignment ensures that every learning objective plays a meaningful role in achieving the overall objectives of the training program. For instance, if a training program aims to enhance customer service skills, an objective like “Master advanced technical troubleshooting” might not align with the program’s focus. To ensure alignment, objectives should directly contribute to the overarching goals of the training program. An aligned objective would be to “Resolve customer issues efficiently following company protocols.”

You need resources like educational content guidelines, collaboration tools, and text editors to write practical learning objectives for courses or training. Presentation templates are crucial for efficiency, consistency, and visual appeal. They save time by providing pre-designed structures, ensuring a professional look, and allowing customization to match the course theme.

In essence, SlideModel offers a comprehensive toolkit for educators and trainers. From visual excellence to efficient customization and alignment with SMART goals , these templates elevate the process of creating learning objectives. 

Using visually engaging graphics and layouts adds more clarity to learning objectives. This makes the content more attractive and facilitates better understanding for your audience. SlideModel offers an extensive collection of Google Slides templates , providing educators and trainers with a visually stunning canvas for crafting learning objectives.

The ready-made nature of PowerPoint templates significantly accelerates the aim of the learning creation process. Instead of starting from scratch, you can use these templates to structure your content quickly. This time-saving advantage allows you to focus on the substance of your learning objectives without getting bogged down by formatting complexities.

1. E-Learning Objective Examples PowerPoint Template

how to reference a case study example

If you intend to harness the power of visuals to boost your lesson objective examples, this is the slide deck to use. Filled with hand-made vector graphics, this learning objectives examples for training template allows us to present exercises to students, establish deadlines with clear requirements, express the learning objectives of each course unit, and more.

Use This Template

2. Employee Training Objectives PowerPoint Template

how to reference a case study example

Display the learning objectives for your in-company training program, evaluate the training needs and where your employees currently stand, and properly plan the agenda for these professional training courses using a minimalistic layout PPT template. Easy to customize, we also include a roadmap and two slides for 3-month and 6-month training plans.

3. Course Syllabus Lesson Plan Objectives PowerPoint Templates

how to reference a case study example

Teachers can easily connect with their students about the expected outcome of the course and learning objective examples by using this best PPT template. Explain the expectations for the course, the content that will be shared, the main learning objectives, and the required materials.

4. Creative Lessons Learned PowerPoint Template

how to reference a case study example

Summarize the core points to be covered as learning objectives for any course or training program by using this slide deck. It allow us to work lesson by lesson, which is ideal for online courses, and also to brief students about the key takeaways of each unit.

5. Math Symbols PowerPoint Template

how to reference a case study example

Present math-related learning objectives in a visually appealing format by using our Math Symbols PowerPoint Template. Instructors can find slides with math symbols, compass, calculators, and other relevant vector graphics to reinforce the topic they want to present as a lesson objective.

The Objective slide and other templates in SlideModel are customizable to suit the specific needs of your learning objectives. You can easily modify text, insert relevant images, and adapt the layout to align with your educational context. This customization feature ensures your learning objectives are visually appealing and tailored to your unique instructional requirements. Whether you are creating a detailed training module or a standalone learning objective presentation, these templates enhance the overall visual consistency, contributing to a polished and professional look.

Learning objectives are like guides in the learning world. Think of them as maps showing the way to knowledge and skills. With practical examples, we’ve made creating these objectives less of a mystery. They’re not just fancy educational talk; they’re like step-by-step plans for success. Whether you’re a trainer, someone designing lessons, or just curious about learning, nailing down these objectives becomes a shared way of talking about goals. The principles of specificity, measurability, relevance, and alignment are emphasized, showcasing the characteristics that make learning objectives genuinely effective.

[1] Melton, R. 1997. Objectives, Competencies, and Learning Outcomes: Developing Instructional Materials in Open and Distance Learning. London, UK: Kogan Page.

[2] Stapleton-Corcoran, E. 2023. Learning Objectives , Center for the Advancement of Teaching Excellence. University of Illinois Chicago. https://teaching.uic.edu/learning-objectives/ .

[3] Barnett, S. M., & Ceci, S. J. 2002. When and Where Do We Apply What We Learn? A Taxonomy for Far Transfer. Psychological Bulletin , 128(4), 612-637.

[4] https://www.sciencedirect.com/topics/social-sciences/learning-objective

[5] Course Objectives & Learning Outcomes. https://resources.depaul.edu/teaching-commons/teaching-guides/course-design/Pages/course-objectives-learning-outcomes.aspx

[6] Course design (no date) CTE Resources. https://cteresources.bc.edu/documentation/learning-objectives/

[7] Learning Objectives – Eberly center – Carnegie Mellon University (no date) Learning Objectives – Eberly Center – Carnegie Mellon University. https://www.cmu.edu/teaching/designteach/design/learningobjectives.html

[8] Course design CTE Resources. https://cteresources.bc.edu/documentation/learning-objectives/

[9] Chatterjee, D., & Corral, J. (2017). How to Write Well-Defined Learning Objectives. The journal of education in perioperative medicine : JEPM, 19(4), E610.

[10] http://batchwood.herts.sch.uk/files/Learning-Objectives.pdf

how to reference a case study example

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  1. How to Cite a Case Study in APA, MLA or Chicago

    When citing a case study, the format in MLA and APA is similar to that of a report, and in Chicago style, it is similar to that of a book. For all three citation styles, you will need the name of the author (s), the title of the case study, the year it was published, the publishing organization/publisher, and URL (if applicable).

  2. Subject Guides: APA Citation Style (7th Edition): Case Studies

    General Format General format for citing case studies: Author (s). (Year). Title of case study. Number of case study. URL. Examples: Harvard Business School Case Study Smith, S. (2003). Leadership. HBS No. 7-806-122. https://hbsp.harvard.edu/cases/ Ivey Business School Case Study Heisz, M., & Leech, L. (2005).

  3. Case studies

    Case studies Reference: Author/editor Last name, Initials. (Year) 'Title of case study' [Case Study], Journal Title, Volume (Issue), pp. page numbers. Available at: URL [Accessed Day Month Year]. Example:

  4. How To Cite A Case Study With Examples: APA, MLA and Others

    How To Cite A Case Study With Examples: APA, MLA and Others CaseStudyWritingService.com Blog How to Cite a Case Study: A Detailed Guide How to Cite a Case Study: A Detailed Guide September 6, 2021 Table of Contents Citing a Case Study With Our Help How to Reference a Case Study in Different Formats How to cite a case study in APA

  5. Examples

    Case Study Format: Author(s). (Year). Title of case study. HBS No. number of case study. Publisher. Author(s). (Year). Title of case study. Ivey ID. number of case study. Publisher. >> If the case study does not include these elements, it is likely a case study that is in an article format - cite as an article. Case Study found in a textbook ...

  6. 4 Ways to Cite a Case Study

    1 Begin your bibliographic citation with the author's name. List the author's last name first, then a comma, then their first name and middle initial (if available). End this portion of your citation with a period (typically, it will be the period following the middle initial). Example: Lee, Stan.

  7. Case Studies & Standards

    'Title.' Case number. Place: Publisher or Institution. Note that the title is not italicised. EXAMPLE OF A REFERENCE TO A PRINTED CASE STUDY Spar, D. and Burns, J. 2000. 'Hitting the wall: Nike and International Labor Practices.' HBS 700047. Boston: Harvard Business School Publishing.

  8. APA Citation Guide (APA 7th Edition): Case Studies

    Reference List Citation: Author's Last Name, Author's First Initial. (Publication Year). Title of case study. Case Study Number (if given). Database URL. Examples. Havard, C. T. (2021). Basketball at the most magical place on Earth: A case study of the NBA's season conclusion at Walt Disney World amid the COVID-19 pandemic.

  9. Q. How do I write an APA or MLA citation for a case study?

    Example. Havard, Cody T. "Basketball at the Most Magical Place on Earth: A Case Study of the NBA's Season Conclusion at Walt Disney World Amid the COVID-19 Pandemic." SAGE, 2021. SAGE Business Cases. Case Study. APA: According to APA, case studies do not have their own citation style or process, instead, cite as an article.

  10. How to Cite a Case Study in APA: A Comprehensive Guide

    How to cite a case study in APA format. Here are the steps you need to follow to cite a case study in APA format: Step 1: Start with the author's last name and first initial. The first step in citing a case study is to list the author's last name and first initial. For example Smith, J. Step 2: Include the year of publication in parentheses.

  11. How to Cite a Case Study

    To create a reference or citation for a case study, you will need to know basic information including the name of the author, title of the case study, journal or book title, and publication year. The templates and examples below will show you how to cite a case study in MLA style, APA style, Chicago style, and Harvard referencing style.

  12. What Is a Case Study?

    Table of contents When to do a case study Step 1: Select a case Step 2: Build a theoretical framework Step 3: Collect your data Step 4: Describe and analyze the case Other interesting articles When to do a case study

  13. How do I reference a case study… in the Cranfield Author-date style?

    This is what you need to include in your Author-date reference: Author (s) (surname, initials) or organisation. (Year of publication) Number/identifier of case study (if available) Title of case. Place of publication: Publisher. If the case study is available online, you can add the following: Available at: URL. (Accessed: date)

  14. Writing a Case Study

    In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.

  15. How to Cite Court Cases in APA Style

    To cite a court case or decision, list the name of the case, the volume and abbreviated name of the reporter, the page number, the name of the court, the year, and optionally the URL. The case name is italicized in the in-text citation, but not in the reference list.

  16. Library Research Guides: APA referencing: Case studies

    There is no specific way to reference a case study in APA style. Case studies are typically published as an article or report, or within a book. Format the reference list entry according to the type of publication. Following are some examples of case studies in business. Business case study Author (s). (Year). Title of case study.

  17. Q. How do I cite a case study in Harvard Business Review?

    In-text citation examples - Harvard Business School Case Study. APA in-text citations include the author's last name, the year of publication, and the page number (for quotes), either as part of the text of your paper or in parentheses. One Author: …as the case study concluded (Smith, 2003, p. 6). OR:

  18. How do I cite a Harvard Business Review case study in APA Style?

    The following are examples of how case studies could be cited in APA style, but be sure to check with your professor about how they'd like you to cite case studies in your work. In-Text Citations. Kotter (1990) explains the steps British Airways took to reverse a horrible customer service atmosphere and financial crisis. or

  19. Case Study: Definition, Examples, Types, and How to Write

    A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

  20. How to Cite a Case Study

    Author (s) of the case study: Include the last name (s) and initials of the author (s) of the case study. If there are multiple authors, separate their names with commas and use an ampersand (&) before the last author's name. Year of publication: Provide the year the case study was published in parentheses.

  21. How to Write a Case Study: from Outline to Examples

    The title page should include: A title that attracts some attention and describes your study. The title should have the words "case study" in it. The title should range between 5-9 words in length. Your name and contact information. Your finished paper should be only 500 to 1,500 words in length.

  22. How To Write a Case Study: Definition, Tips and Example

    A case study is a document that focuses on a business problem and provides a clear solution. Marketers use case studies to tell a story about a customer's journey or how a product or service solves a specific issue. Case studies can be used in all levels of business and in many industries. A thorough case study often uses metrics, such as key ...

  23. How to write a case study

    1. Identify your goal. Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

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    A recent prospective study adopted proteomic analysis to predict incident dementia 18. Yet, the mixed dementia outcome and the relatively small sample size reduced the power to identify proteins ...

  25. Learning Objectives Examples: How to Create High-Quality ...

    Teachers can easily connect with their students about the expected outcome of the course and learning objective examples by using this best PPT template. Explain the expectations for the course, the content that will be shared, the main learning objectives, and the required materials. Use This Template. 4.

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    Optical sensors cannot penetrate clouds and can cause serious missing data problems in optical-based Land Surface Temperature (LST) products. Under cloudy conditions, microwave observations are usually utilized to derive the land surface temperature. However, microwave sensors usually have coarse spatial resolutions. High-Resolution (HR) LST data products are usually desired for many ...