top content article writing

Freelance writing at Topcontent: Become a writer

Join our community of skilled writers! Sign up and start writing and earning immediately!

Benefits to enjoy

You can work from anywhere in the world

You will have access to resources and receive feedback

You will decide when to work and how much work to take on

Topics to write about

Casino and sport betting

Online gaming and entertainment

Travel, fitness, food & drink

top content article writing

There are a lot of benefits for being a freelance writer with Topcontent. Take a quick look at this video on why you should  sign up to become a writer!

Find freelance writing jobs online at Topcontent!

If you’re looking for freelance writing jobs online then look no further than Topcontent. We offer a range of freelance writer positions in a number of different languages – more than fifteen in fact! Working with us gives you the flexibility to choose your own hours, the specific topics you’d like to write and, subsequently, how much you earn. This means you have real control over your working hours in the best way possible.

When it comes to finding freelance writing jobs online, it’s easy and convenient when you do it with us. And that’s not just due to the fact that you can write from home, or anywhere else for that matter, but also the ease with which you can sign up. Signing up to write with Topcontent is a simple click away – all you have to do is input your details and off you go! Start freelance writing now!

How to become a freelance writer at Topcontent

  • Sign up  to our writing platform
  • Fill out your details
  • Read through all the writing manuals
  • Ask any questions you have
  • Select a task you like and write it!

The benefits of working as a freelance writer at Topcontent

  • Work from anywhere
  • Pick your own hours
  • Choose how much work you take
  • Access to resources
  • Feedback on your work
  • Wide variety of topics
  • Improve your writing skills

At Topcontent we write about different topics, though these do depend on the requirements of our clients. When you’re looking at how to become a freelance writer, one of the things you need to bear in mind is that you’ll need to do thorough research.

E-Commerce topics

One of the biggest topics covered by content writer jobs is the e-commerce area. Businesses always need to sell their goods, so you’ll be writing about products, creating category descriptions, composing blog posts and other relevant SEO-based content that helps clients to sell their products, increase their customer base and grow their business.

Online gaming and sports betting

When it comes to some of the remote writer jobs available, some of the most common topics are those about online gambling and sports betting. Under these categories, you can be asked to write almost anything. This can be an exciting game or a casino review, through to compiling factual gambling guides and even betting tips.

Travel, food, exercise and much more!

Other examples of our freelance writing jobs are all about travel, exercise, food or other lifestyle type pieces. These articles can be for blogs, how-to guides or more in-depth factual and scientific pieces. Depending on the client’s needs, you could be writing travel guides, hobby suggestions and so much more.

Become a freelance translator at Topcontent

At Topcontent we’re not only looking for experienced writers in various languages, but for translators too. We offer over 15 different languages, so if you’re proficient in any of them, why not take on translation tasks as well? If you’re interested in becoming a translator with us, then all you need to do is sign up, and once your account is successfully set up, follow the instructions in  here . Note that we only accept educated and/or experienced translators.

Try freelance writing jobs online at Topcontent!

At Topcontent we welcome new writers, no matter whether you’re a beginner or a seasoned professional. If you are looking for a change, we offer freelance writing jobs for beginners, where we will help you through the steps of creating your first articles, often in easier subjects and writing styles. We always provide you with feedback via our proofreaders, so you know how to improve and grow. For experienced content writers, we have more challenging tasks available in a wide range of subjects that vary from day to day. If you’re looking for flexibility, easy access and the convenience of working from home, then this might be for you.

Why not  sign up now  and join Topcontent for your freelance writing work?

Do you want to know more? Click here for an overview of how it all works!

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11 Best Content Writing Services in 2024 (Reviews & Pricing)

ClickUp Contributor

December 7, 2023

Content is king. From email marketing campaigns to landing pages, content writing services have the potential to make a big difference to your bottom line.

Professional writers possess the skills and expertise to draft content that will speak to your audience, drive organic traffic, and get results. ✅ ✍️

The trick is finding content writing services you can count on. That’s where we come in!

We’ve rounded up the 11 best content writing services (with an emphasis on SEO) so you can execute a content plan that gets the job done.

  • What Should You Look For in Content Writing Services?

1. Writing Studio

2. compose.ly, 3. contentwriters, 4. wordagents, 6. contentgrow, 7. express writers, 8. scripted, 10. crowd content, 10. my content pal, what should you look for in content writing services .

With countless content writing companies to choose from, how do you find the right one? Here’s what we suggest looking for in high-quality content writing services:

  • SEO expertise: Search engine optimization (SEO) is an ever-changing skillset that makes your web content visible, so look for a service with expert writers who specialize in SEO 📈
  • Unique content : Opt for custom content that speaks to your unique target audience and engages them 
  • Strict vetting : Look for content writing services that vet their freelance writers to avoid plagiarism and ensure you’re working with trusted professionals 
  • Fast turnaround times : Find a content writing service that can produce the turnaround times you need to keep your project plan on schedule
  • Free revisions : You deserve content you’re happy with, so look for a service that includes revisions in the cost of the content

The 11 Best Content Writing Services to Spruce Up Your Copy

Whether you need social media posts, blog writing, or white papers, we’ve highlighted content-writing services that can make it happen. Let’s dive into 11 content creation apps and websites you can count on. 🙌

Content writing services: How It Works page in Writing Studio

Writing Studio is a professional content writing service that can help you create ebooks, ecommerce product descriptions, SEO-optimized blog posts, white papers, press releases, and more. 📃

You’ll receive fully managed content writing services, including SEO keyword research, proofreading, fact-checking, CMS formatting, and more.

Writing Studio best features

  • Strict content quality monitoring to ensure you’re receiving top-notch online content
  • Several content types, ranging from ebooks to newsletters
  • Clear communication to work out your requirements before writers start the project
  • Professional services like SEO optimization, CMS formatting, and fact-checking included in every project

Writing Studio limitations

  • Limited customer feedback on popular review platforms
  • Some users say the project launch surveys are too long and time-consuming

Writing Studio pricing

  • 1-10k Words: $0.20/word
  • 10-100k Words: $0.16/word
  • 100k+ words: $0.15/word

Writing Studio ratings and reviews

  • G2: 5/5 (5+ reviews)
  • Capterra: N/A

Content writing services: project list in Compose.ly

Compose.ly is a content and article-writing service specializing in SEO and blog writing services. The company’s team is made up of entrepreneurs and content marketing experts who can execute cohesive content projects and produce blog articles that rank high for competitive search terms. ⬆️

Compose.ly best features

  • Comprehensive SEO plans can target short- and long-tail keywords for tangible increases in traffic
  • Free written content sample before you commit to a paid plan
  • An account management team guarantees instant access to thoroughly vetted writers with experience in a range of specific industries
  • No long-term contracts, just web content writing that can fit your budget 💰

Compose.ly limitations

  • Some users say you can’t request a favorite web content writer to handle your entire content plan
  • Reviewers report that it may take some time to hone in on the exact brand voice you want in your blog articles

Compose.ly pricing

  • Content Writing Services : $700+/month

Compose.ly ratings and reviews

  • G2: 5/5 (10+ reviews)

Content writing services: rating and commenting on a drafted blog post in ContentWriters

ContentWriters is a website content copywriting platform that connects you with specialized writers to bring your growth strategy to life. 🌱

Connect with freelancers who can meet your content needs on time while writing to your target audience and demonstrating an understanding of your subject matter.

ContentWriters best features

  • SEO services allow you to target keywords and terms that will increase visibility and help your site rank higher on search engine results pages
  • 100% content satisfaction guarantee with revisions included in every piece of content
  • Secure platform that allows you to connect with hand-selected professionals
  • Account management and custom content calendars make it easier to execute your SEO strategy

ContentWriters limitations

  • Advanced content management features are not available on the Self Service plan; interested users must upgrade to the Managed Services plan
  • User reviews mention the need for a 12-month contract on the Managed Services plan with no shorter contracts available

ContentWriters pricing

  • Self Service: $99+/piece
  • Managed Services: Contact for pricing

ContentWriters ratings and reviews

  • G2: 4.6/5 (80+ reviews)

Content writing services: orders page in WordAgents

WordAgents is a content writing agency run by a team of SEO pros who specialize in improving search rankings.

Connect with writers who can turn briefs into SEO-friendly content. They’ll help you improve brand awareness and lead generation without having to worry about keyword stuffing or plagiarism.

WordAgents best features

  • Connect with SEO writers, editors, and strategists who can help you rank and build authority in any industry
  • Rely on AI and SEO article writing tools to create web pages and blog posts that drive conversions
  • Preview writing samples before you pay anything to ensure you know what you’re signing up for

WordAgents limitations

  • SEO Lite plan does not provide human-written content; users get access to AI-generated content that has been edited by humans
  • Full marketing services are restricted to the SEO Supreme plan

WordAgents pricing

  • SEO Lite: $290/month
  • SEO Supreme: $890/month

WordAgents ratings and reviews

Content writing services: content queue in Verblio

Verblio is an SEO content writing service that boasts low per-word fees and content designed to drive conversions. Get access to a network of more than 3,000 vetted SEO content writers capable of producing effective, satisfaction-guaranteed copy for businesses in any industry.

Verblio best features

  • User-friendly interface is easy to navigate
  • Content writing services specialized for startups, marketing agencies, ecommerce brands, service providers, and digital publishing companies
  • Content writing services include homepage writing, blog articles, social media posts, marketing emails, white papers, press releases, and more
  • Network of U.S.-based writers and editors who speak English as their first language

Verblio limitations

  • Most content is not written by people; customers receive AI-created content with human editing
  • Reviews mention that preferred writers often reject articles, which may delay content strategies until another suitable writer is found

Verblio pricing

  • Self-Serve: $49.50/month plus $0.06/word
  • Enterprise : Contact for pricing

Verblio ratings and reviews

  • G2: 4.5/5 (40+ reviews)

ContentGrow's home page

ContentGrow is a platform designed to match freelance writing talent with clients using a straightforward workflow app. Each writer is carefully vetted through a multi-step process. Build your team of preferred freelance writers who can accept content orders on a first-come, first-serve basis. ✨

ContentGrow best features

  • Get access to a shortlist of project-appropriate writers to make it easier to connect with the talent you need
  • Request article pitches from a wide range of writers and only pay for content when you receive a story idea you like
  • Chat with the ContentGrow team if you have questions about how to create briefs, request pitches, or connect with freelancers
  • Receive quick response times and satisfaction-guaranteed work

ContentGrow limitations

  • No flat pricing plan; writers may give preference to clients who are willing to pay higher per-word prices
  • The hiring process relies on commissioning pitches from writers before an article is written, which may result in slower content-writing services

ContentGrow pricing

ContentGrow does not provide pricing information. However, users state clients can set preferred per-word rates that writers must accept before taking on a project.

ContentGrow ratings and reviews

  • G2: 5/5 (2+ reviews)

Steps on how to order custom content in Express Writers

Express Writers is an SEO content writing service that provides high-quality copy and access to seasoned industry professionals. Let the writers do the heavy lifting and creative content production , whether you need infographics, ebooks, blog posts, or all of the above. 🏋️

Express Writers best features

  • Content Shop lets you browse different types of content and average service costs before choosing a writer
  • Pay per word to ensure your content calendar fits your budget
  • Writers do in-depth research and fact-checking for all copy to ensure you’re getting high-quality content
  • Revisions and proofreading are included in the per-word prices so you get publish-ready content every time

Express Writers limitations

  • Users report that content sometimes encounters unexpected delays, making it hard to stay on schedule
  • Some users say they struggle to get quality consistency between writers even when requesting expert-level service providers

Express Writers pricing

  • Self-Service: Flexible per-word pricing

Express Writers ratings and reviews

  • G2: 4.5/5 (10+ reviews)

Giving feedback in Scripted

Scripted is a content writing service that combines AI-powered copywriting with human expertise so you can enjoy the best of both worlds. Take advantage of flexible pricing options to suit any budget, place orders with ease, and communicate with writers in real time.

Scripted best features

  • Free access to AI writing tools so you can draft content for your in-house teams to edit and improve
  • Access to thousands of freelance writers who specialize in various industries so you get the expertise you need
  • Members on paid plans can work with the Scripted team to create a winning content strategy (not available for Free plan users)
  • Connect with writers through the Scripted team so you can enjoy consistent communication

Scripted limitations

  • Free plan only provides access to AI-generated content; most plans emphasize AI-generated content with human editing
  • Some users report that finding the right writers for their needs is time-consuming

Scripted pricing

  • Starter: Free
  • Pro: $199/month
  • Team: $499/month
  • Enterprise + Agency: Contact for pricing

Scripted ratings and reviews

  • G2: 3.1/5 (50+ reviews)

Search tool in Upwork

Upwork is a freelance marketplace with professionals from a wide range of industries, including a massive network of content-writing specialists. 

Find talent, manage contracts, improve collaboration in the workplace , review work, and pay freelancers, all from one secure platform. 🔐🥇

Upwork best features

  • Check freelancer profiles, see projects they’ve completed, read reviews from their past clients, and sort writers by rating
  • Secure payment platform keeps you and the freelancer protected; you can add tips for a job well done, break projects into milestones, or pay by the hour
  • Create job postings for writers of specific skill levels, locations, time zones, and other qualifications
  • Build long-lasting relationships with writers, editors, and other freelance professionals

Upwork limitations

  • Users report the quality of content and communication varies between freelancers
  • The rating system can result in low star ratings on your client account, discouraging top talent from accepting work

Upwork pricing

  • Basic: $49.99+/month plus cost of content
  • Enterprise : $849/month plus cost of content

Upwork ratings and reviews

  • G2: 4.6/5 (1,800+ reviews)
  • Capterra: 4.5/5 (100+ reviews)

CrowdContent's dashboard

Crowd Content is an enterprise content writing service with a network of more than 6,000 freelance copywriters. Use the platform to connect with writers of your chosen skill level and area of expertise to help scale your business with targeted content. 🎯

Crowd Content best features

  • Projects that require fast turnaround times are often completed within 24-48 hours
  • Flexible pricing allows you to adjust the per-word rate to match your project’s budget
  • User-friendly platform makes it easy to place orders, pay freelancers, and review content
  • Multiple content types, ranging from landing pages and blog articles to social media posts and marketing emails 

Crowd Content limitations

  • Reviews mention difficulty finding freelancers who consistently produce high-quality work
  • Users say the internal scoring system for writers and written content can be confusing

Crowd Content pricing

  • Marketplace: $0.035+/word

Crowd Content ratings and reviews

  • G2: 3.9/5 (10+ reviews)

top content article writing

My Content Pal provides you with stress-free, well-researched content. They have a strict no AI policy, guaranteeing 100% human-crafted, SEO-optimized content that will resonate with your brand’s unique voice and your audience. 

My Content Pal is one of the only agencies that allow you to work directly with the writer. They provide your brand with a dedicated writer who’ll work on your campaigns and interact directly with your team.

My Content Pal best features

  • Strict no AI policy: Each piece of content is crafted by skilled human writers, ensuring brand alignment and authenticity. 
  • SEO Success Manager: You’ll benefit from expert SEO insights from a dedicated SEO Success Manager.
  • Build a relationship with your writer: You can engage directly with your dedicated writer.
  • Loyalty program: Long-term customers will receive credits to use on the editing service or graphic design services.
  • Affordable excellence: You can get premium content for as little as $0.08 per word.
  • Customizable plans: Purchase words based on your requirements, from just 10,000 words to 200,000 words.

My Content Pal limitations

  • You don’t get to pick your writer, but they’ll happily replace the writer if it’s not a good fit
  • Reviewers report that it may take some time to get started. My Content Pal has a lengthy but thorough onboarding process.
  • Content turnaround time of 72 hours for Dedicated Writer clients

My Content Pal pricing

  • My Content Pal offers pricing from $0.08 per word with no hidden fees. Their packages are scalable to accommodate unique content needs. They offer a full refund if you’re unhappy with the content.

My Content Pal ratings and reviews

  • Trustpilot : 4.8/5 with 54 reviews

Other Content Writing Tools

Not ready to hire a copywriter or commit to a content writing platform? Want to provide your in-house writers with the tools they need to succeed? We’ve got you covered with everything from content writing templates to industry-leading AI content generation.

ClickUp is the leading project management software on the market. While the platform doesn’t offer content writing services, it has several tools to help with press releases, product descriptions, and more.

Need to produce great content in a snap? ClickUp AI can generate emails, blog content, digital marketing copy, project briefs, meeting agendas, and status reports with simple prompts. It can also summarize meeting notes and generate action items, saving your team time and money. 🤩

Ready to connect your content to your workflows? Use ClickUp AI to create quality content in ClickUp Docs to enable seamless collaboration.

Want to give your content marketing strategy a facelift? Use ClickUp’s Content Management template to dial in your project plan. ✅

ClickUp can do it all. Seriously. Take a look at what you get:

  • Content writing templates and communication plan templates for every purpose
  • Hundreds of AI writing tools purpose-built for project management
  • Content calendar templates to keep your projects on track
  • Tools and features designed to improve workplace collaboration

ClickUp Teams Marketing makes it easy to brainstorm, plan, and execute content marketing campaigns across all platforms. Use it alongside ClickUp AI to generate campaign ideas, content briefs, case studies, and more without ever leaving the platform.

ClickUp best features

  • Content calendar software to keep your marketing and SEO plans on point
  • Hundreds of AI tools to help you produce high-quality content
  • Library of over 1,000 ready-made templates to fast-track every project
  • Content marketing software to boost your search engine rankings and drive traffic to your site

ClickUp limitations

  • Some users report a learning curve when familiarizing themselves with ClickUp’s tools (solved with free video tutorials and FAQs)
  • ClickUp AI is only available on paid plans

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews 

  • G2: 4.7/5 (9,200+ reviews)
  • Capterra: 4.7/5 (3,900+ reviews)

Words That Win

This curated list of the 11 best content writing services reflects evolving industry standards in industries across the board. Whether you’re in the market for SEO content writing services for your ecommerce site or need a freelancer to craft social media posts or white papers, you want vetted professionals who can deliver high-quality, original, and engaging content. 

Explore what other content writing tools can do for you. Get started for free today and sign up for ClickUp ! 🌞

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22 mins read

30 Content Writing Examples From Writers, Journalists & Marketers (2024)

30 brilliant content writing examples, 10 each from renowned writers, journalists & marketers, to inspire you!

Image of Protim Bhaumik

Protim Bhaumik

Director, Content Marketing

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

24. Oct 2022 , updated 8. Feb 2024

Preview image of 30 Content Writing Examples From Writers, Journalists & Marketers (2024)

This guide is for content writers and those working in any form of content writing, whether it is the writing itself, editing, content planning, content marketing, and more.

The article has a collection of 30 content writing examples from various spheres, bucketed under 3 broader headings of content marketing, content writing, and journalism, respectively, with 10 examples of content from each.

Even if you're not a content writer yourself and are looking to hire one, this guide will stand you in good stead, as it will give you an idea of what the best-in-class content writer does via the examples that have been curated below.

Before jumping into the examples, let's first cover a few basics.

What is content writing?

Content writing is the act of creating content in written form.

The history of content writing

Ever since the advent of the written language, humans have been writing in some form or the other. In the past, books were written by hand and copied meticulously and painstakingly by expert scribes who possessed phenomenal skill in handwriting. The invention of the printing press simplified this process and brought about a surge in writing and reading all over the world.

Then, a relatively short time later (in cosmic terms), the internet came about, and practically overnight, humankind created more content than our forefathers had in millennia.

Content writing today

Most content writing nowadays is meant to serve online audiences. That said, the act of writing and creating remains the same. Content writing, at its heart, is the art of making something new — it is creativity at its core — a throwback to those early humans who, like us, yearned to create , as exhibited by their cave paintings and even their rudimentary tools — while borne out of necessity — were some of humanity's earliest creations.

What is good content writing?

Content writers worth their salt, not only explore the artistic side of the process but also delve deeply into more scientific, logical, aspects of writing. A result of that process is good content writing which, in essence, is great storytelling. And great storytelling is backed by research, thought, love, soul, creativity, art, and all the things that make us human.

What is great content writing?

And so, what makes for great content writing? In a word, great content writing achieves what it sets out to do. And that can be a host of different goals depending on the situation. A blog post may look to garner signups, a social media post might look to attract engagement, and a poem will hope to make us feel and think.

To sum up : Since you're reading this on the internet, you understand that most content writing is for folks like you. To that end, content writing is the act of creating written content backed by research, that engages its audience (through emotion, fact, or both), tells a great story, and, most of all, achieves its objectives.

And that leads us to the various content writing types.

Different types of content writing

As touched upon earlier, content writing takes many forms and has different goals. Here's a (most decidedly non-exhaustive!) list of the various types you would've come across. It has been divided into three sections for easier parsing.

Types of content writing in marketing

  • Blog content : Content written to build awareness around products and services, to help prospective buyers compare solutions, or to finally nudge them into purchasing (possibly with how-to guides).
  • Emailer content : To inform an existing target audience about a company's pursuits and engage with them meaningfully.
  • Social media posts : Folks write content for social media posts with various targets, like engagement metrics, to inform their audience of happenings, solicit requests, or act as a helpline.
  • Newsletter content : Marketers create content for newsletters to connect with their current audience, build new readership, and generally educate and inform.
  • Website content : Written primarily to market to customers and potential customers about the numerous offerings businesses have. That said, each page of the website usually has, depending on their digital marketing strategy, different types of content to cater to those specific customers and audiences, serving to achieve the marketing goals of these businesses.
  • Advertising copywriting : Clever, concise, catchy copy that captivates customers, coaxing them into commerce via a call-to-action.
  • SEM content : SEM stands for Search Engine Marketing — typically referring to Google Ads — where the copy is written to entice viewers into clicking through.
  • SEO content : SEO stands for Search Engine Optimization, which is the act of optimizing your content for search engines like Google, Bing, DuckDuckGo, etc. And SEO content writing is the act of creating content that follows SEO guidelines. In fact, there are other types of SEO as well, such as App Store Optimization (ASO) for apps on Android and Apple. SEO content is also created for sites like YouTube , Amazon, and more.
  • Social media advertising content : Copy created for social media ads on platforms such as Facebook , Twitter , and LinkedIn. Again, each ad usually contains a call to action.
  • Landing page content : Landing pages are where prospective customers land on a website. This can be via an ad, a video , a social media post, a Google search, or more. Typically, marketers create content for landing pages with conversion in mind.
  • Case studies : Metric-driven content highlighting a company's achievement in a specific project. The template generally speaks to the problems, outlines how they were solved, and the results (read: numbers) thereby attained.
  • Success stories : Slightly similar to case studies, success stories focus on the happiness of the customers and are not number-driven and hence have a softer approach when compared to case studies.
  • White papers : Heavily researched, thought-leadership content written by subject matter experts that are highly sought after.
  • Scriptwriting for video content : Scripts written to entertain, engage, educate, and explain via the video medium. Generally created for YouTube, along with the descriptions, but it can be made for ads, TV commercials, etc.
  • Ecommerce-specific content : Product descriptions and the like to help a potential buyer make a purchasing decision.

Types of content writing in journalism

  • News : Everyday reporting by news journalists covering nearly two hundred countries across five continents, from New York to New Delhi to New Zealand. Also, these journalists write on Covid, Climate Crisis, Breaking News, Environment, Science, Global Development, Politics, and more.
  • Opinion : Columns and Editorials by respected journalists and writers who critique, comment, and expound on topics that are of local, national, and international concern.
  • Sport : Journalists who write content on international sports like soccer to the Olympics, as well as national sports franchises, for example, say, the US-based ones such as the NBA, NHL, NFL, and MLB.
  • Culture : Journalists covering Culture write on topics such as Books, Music, TV, Radio, Art, Design, Film, Games, Stage & Theater, Movie Reviews, etc.
  • Lifestyle : These journalists write on Fashion, Food, Recipes, Love, Sex, Health, Fitness, Home, Gardening, Men/Women/People, Family, Travel, Dance, Science, Luxury, and more.
  • Business : Industries such as Manufacturing, Trade, Technology, Finance, Construction, Education, and Agriculture, are just some of the beats that these journalists write on.
  • Features, Interviews, and Others : There are so many more types of journalists creating content and reporting on various topics in formats such as video, podcast, photojournalism, doing features, interviews, and more.

Types of content writing in other creative pursuits

  • Scriptwriting : Content written for videos, TV shows, podcasts , audiobooks, movies, and plays all the way from William Shakespeare to Aaron Sorokin.
  • Poetry & Music : Poets from the times of Lord Byron to more recent work by Rabindranath Tagore, who was a prolific music writer as well, to contemporary artists like Nikita Gill.
  • Novels : Since this is a bit more obvious, I'm going to name a few of my favorite authors: Brandon Sanderson, Patrick Rothfuss, PG Wodehouse, Terry Pratchett, Isaac Asimov, Oscar Wilde, Ernest Hemingway, Jane Austen, Jhumpa Lahiri, Agatha Christie, and Zadie Smith.
  • Non-fiction books : Covering innumerable topics from productivity guru David Allen's Getting Things Done to lexicographer Susie Dent's Word Perfect .
  • Short stories : Isaac Asimov and Italo Calvino are masters of this genre, but there are a ton of writers working on short fiction online.

top content article writing

Content writing for content marketing

Over the last decade, content marketing has become integral to digital marketing strategy. To lend some context to what to look for in top content writing examples from a marketing perspective, let's briefly talk about what it is.

Parts of content marketing

The final goal of all marketing is to lead to sales. But there are many steps to get there. As with all marketing, there are a few parts to this process.

  • Content marketing strategy : Based on an understanding of the audience, the product or service, and with the use of research tools, a macro content strategy is formulated, i.e., what content is going to be created or written, for whom, when is it going to be published, and which channels is it going to be promoted on.
  • Content writing or creation : At this step, written content, usually a blog post, is created for the part of the marketing funnel (we'll go over this in the next section) that it is in. Here, when possible, quality content, as discussed before, is created.
  • Content distribution : Once created, the content needs to reach the target audience, and that's achieved via distribution — social media posts, newsletters, emailers, SEO, etc., are all distribution channels that can be explored, depending on where the audience is most likely to be found.

SEO content writing

One of the most important content distribution channels is SEO. And that's where SEO content writing comes in.

In essence, SEO content writing is the process of creating content for search engines, primarily for Google, as they have the most search traffic.

The process is as follows:

  • Technical SEO : Done to ensure that your website is crawlable and indexable by search engines. Usually involves seeing that the web development side of things is SEO compliant.
  • Keywords research : Using tools like Ahrefs or Semrush, research is conducted to find the best keywords to target. This process then informs the overall content strategy.
  • Content writing for SEO : Using tools like SurferSEO or Frase (these are optional), a content writer will create content that is likely to rank, using the best SEO practices, such as using the correct headings, keywords, or more.
  • Off-page SEO : After the content has been published and indexed, many marketers will try and solicit backlinks to help rank higher on search engines. This step doesn't strictly fall under "SEO content writing," but I thought it helps round out an understanding of the SEO process.

Content writing for journalism

Journalists frequently report on actual occurrences while meeting deadlines, digging through sources to locate the most accurate information, and completing all of the above tasks incredibly quickly.

Journalists also have to adhere to journalism ethics and standards. According to Wikipedia , journalism ethics and standards are defined as :

"Truth,” "accuracy,” and "objectivity" are cornerstones of journalism ethics. Journalists should strive to detach themselves from regions, groups, and even countries they reside in. Allowing for that separation to prevent influenced bias plays a part in their journalistic writing.

There are many kinds of journalists: some are freelance, some are staff journalists, and others work in the space as editors, reporters, writers, and more. In the section above (types of content writing in journalism), we've discussed the numerous "beats" that journalists can be on.

top content article writing

10 amazing content writing examples from top content marketers

Here's a curated collection of fantastic content writing samples of writers working in the marketing space. If you're thinking of creating your own website or portfolio to showcase your content writing skills, definitely take a page (or two) out of their book.

1. Bruce Kasanoff — social media content writing example

Leading businesspeople use social media ghostwriter Bruce Kasanoff.

He assists each client in identifying what is most important to them and sharing that information on social media platforms. Over 850,000 people follow him on LinkedIn because they value his practical advice on "doing well by doing good."

top content article writing

Here's a link to the article: https://www.linkedin.com/pulse/gearing-up-excellent-8000-mile-adventure-bruce-kasanoff/

Check out more of Bruce's content here.

2. Marijana Kay — B2B content writing example

ConvertKit, Shopify Plus, Hotjar, CoSchedule, and other top B2B SaaS firms in marketing, e-commerce, and analytics use Marijana's services as a B2B freelance writer.

She's also the founder of the Freelance Bold, a library of tools for aspiring independent authors.

top content article writing

Here's a link to the article: https://www.shopify.com/retail/merchant-services

Check out more of Marijana's content here.

3. Carin Marais — B2C content writing example

Carin Marais is a freelance content & copywriter creating content for B2C, ATL, BTL, SEO, localization, translation, ghostwriting, and health & wellness.

She has over a decade's translation and copy and content writing experience in South Africa and internationally, working in US, UK, and SA English.

top content article writing

Here's a link to the article: https://www.truerelaxations.com/relax-stiff-tired-painful-legs/

Check out more of Carin's content here.

4. Jorden Makelle — video content example

YouTube influencer Jorden Makelle has 51.8K subscribers. She discusses books, reading, entrepreneurship, creative writing, self-development, and freelance writing. She also plays music!

top content article writing

Here's a link to the video: https://www.youtube.com/watch?v=gbfUQMTH1f0

Check out more of Jorden's content here.

top content article writing

5. Scott Baradell — website content writing example

According to O'Dwyer's, Scott Baradell, the CEO of Idea Grove®, is a Top 25 technology PR firm in the United States and a combined PR and marketing agency.

Scott has spoken on PR and marketing-related issues at trade shows across the US and holds an accreditation in Public Relations (APR) from the PRSA. The Dallas branch of the PRSA named his agency, Idea Grove, the 2020 Agency of the Year.

top content article writing

Here's a link to the website: https://www.ideagrove.com/

Check out more of Scott's content here.

6. Gari Cruze — advertising copywriting example

Creative director Gari Cruze has worked with companies like Slack, Lyft, iRobot, Google, M&Ms, The Home Depot, NPR, Sunglass Hut, P&G, Sotheby's International Realty, Cracker Barrel, Folgers Coffee, and more.

He’s also worked at some brilliant firms as well, most recently at Huge.

top content article writing

Here's a link to the example: https://www.garicruze.com/#/litespeed-bicycles/

Check out more of Gari's content here.

7. Kayla Lewkowicz — landing page content writing example

Kayla Lewkowicz is a writer, content marketer, and teacher. Her portfolio's landing page is an excellent example — of who she is and what she does — like "turning great ideas into compelling stories.”

top content article writing

Here's a link to her portfolio and landing page.

8. Rosanne Barrett — business content writing example

Rosanne Barrett is a quality content writer, journalist, and copywriter who writes credible, SEO-ready content for websites and businesses.

She has used her considerable writing skills in content creation for industries and businesses across Education, Property, Health, Supply Chain, and Finance, to name a few.

top content article writing

Check out Rosanne's content portfolio here.

top content article writing

9. Dan Rosenbaum — PDF content writing example

Dan Rosenbaum is a highly experienced editorial leader, content strategist, and copywriter in content marketing and consumer publishing, having been a top editor of a half-dozen magazines/online properties.

He has extensive experience in conceiving, launching, and repositioning magazines and websites and is also an award-winning advocacy writer with extensive media experience.

top content article writing

You can read the PDF here.

Also, check out Dan's wonderful content marketing portfolio.

10. Carrie Cousins — content writing example

Carrie Cousins has more than 15 years of experience in media, design, and content marketing and is a freelance writer and designer.

This is an example of her content writing skills with an article at Design Shack.

top content article writing

Find more of Carrie's work here.

10 brilliant content writing examples from top journalists

Here's a studied selection of exceptional content writing examples from distinguished journalists working in various spheres, from music and arts to politics and breaking news.

1. Mary Ann Gwinn — content writing examples on current news

Mary Ann Gwinn is a Pulitzer Prize-winning journalist and book reviewer for the Los Angeles Times, Minneapolis Star Tribune, Seattle Times, and Kirkus Reviews.

Here's Mary's insightful article on a hot topic from a different perspective written for the Los Angeles Times.

top content article writing

Find more of Mary's content here.

2. Simon Denyer — content writing examples from 35 geographies!

Simon Denyer is a wildlife conservation consultant, Pulitzer Prize-winning journalist, and author. He's the former bureau chief with The Washington Post and Reuters and is also the author of "Rogue Elephant: Harnessing the Power of India's Unruly Democracy.”

His work has seen him cover topics in an outstanding 35 countries, such as Japan, North Korea, China, India, Bhutan, South Korea, Nepal, Pakistan, Afghanistan, Kenya, Libya, Ukraine, Taiwan, Mongolia, Somalia, DR Congo, Uganda, Sri Lanka, Vietnam, Cambodia, Bangladesh, Indonesia, Kazakhstan, Tibet, Malaysia, Myanmar, Hong Kong, Tanzania, Rwanda, Burundi, Sudan & South Sudan, Botswana, Ethiopia, Djibouti, and Egypt!

Here's his report on concerns around the Olympics in Japan written for the Washington Post.

top content article writing

You can find more of Simon's work here.

3. Joey Kennedy — expert opinion pieces as content writing examples

Joey Kennedy is another Pulitzer Prize winner who currently writes for Alabama Political Reporter and B-Metro Magazine, is based in Birmingham, Alabama, and has been an opinion writer for 40 years, mostly for The Birmingham News when it was still a newspaper. He's also an adjunct professor at UAB.

Here's Joey's opinion piece on voting in Alabama.

top content article writing

Check out more of Joey's work here.

top content article writing

4. Scott Matthewman — theatre critique as content writing examples

Scott Matthewman is a former Online Editor of The Stage and has been a theatre critic for over 15 years for several publications.

Here's Scott's review of the play titled: "The Shadow Whose Prey the Hunter Becomes" on The Reviews Hub.

top content article writing

Check out more of Scott's work here.

5. Jarrod Kimber — sports journalism as content writing examples

Jarrod Kimber is a sports journalist who was a global writer for ESPN.

He is a highly respected name in the world of cricket (a tiny sport compared to soccer but still has a following of billions), and he continues to ply his trade in the sport, currently reporting on the T20 World Cup on YouTube.

Here's an example of Jarrod's work.

top content article writing

Find more of Jarrod's sports journalism here.

6. Carrie Back — travel journalism as content writing examples

Carrie Back is a Native American journalist with bylines at Travel + Leisure , Parents , Postcards , Culture Trip , Matador , Popsugar & more.

Here's Carrie's article on the best beaches near Cartagena, Colombia.

top content article writing

Read more of Carrie's work here.

7. Crystal Housman — photojournalism as content examples

Staff Seargent Crystal Housman is a writer, photographer, and brand journalist.

Her work primarily focuses on the Military but also extends to Aviation, Wildfire, News, People, Features, Music, Sports, Food, Travel, and more.

Here's a very compelling story from her on Grizzly .

top content article writing

You can find more of Crystal's writing here.

top content article writing

8. Steven Levy — tech journalism as content writing examples

Steven Levy is a renowned tech journalist, author, and Editor at Large for WIRED. For almost 40 years, he's had tech columns in Rolling Stone and Macworld and has been leading technology coverage for Newsweek.

Here's his latest article on WIRED.

top content article writing

Find more of Steven's work here.

9. Brandon Hill — music journalism as content writing examples

Brandon Hill is a multimedia journalist covering music and culture, public policy, mental health, the labor movement, and social inequality.

He regularly writes for Okayplayer and CentralSauce and co-hosts the "In Search of Sauce Podcast."

Here's his article on Okayplayer about guaranteed incomes for artists.

top content article writing

Check out more of Brandon's work here.

10. David Worsfold — finance journalism as content writing examples

David Worsfold is a journalist and author specializing in finance and insurance and has also written books on social media, presentation skills & 20th-century military history.

Here's his World Finance article on the new era of geo-political turbulence in the context of finance.

top content article writing

For more of David's work,go here.

10 outstanding content writing examples from top content writers

Here's a handpicked assortment of content writing examples of acclaimed content writers, many of whom are authors, novelists, poets, short-fiction writers, and non-fiction writers, but ultimately, all artists in some form or another.

1. Brian Clegg — popular science writing as content writing examples

Brian Clegg is a popular science writer with over 40 books in print and specializes in physics, cosmology, and maths (with a touch of fiction).

Some of his popular science books include A Brief History of Infinity , Cracking Quantum Physics, and What Do You Think You Are . He also writes for magazines and newspapers, has written 7 novels, and has had several short stories published.

Here's a link to his book A Brief History of Infinity.

top content article writing

You can find more of Brian's work here.

2. Diana Rosen — flash fiction writing as content writing examples

Diana Rosen is a freelance website content contributor, essayist, flash fiction writer, and poet.

Here's a beautiful piece of content from her.

top content article writing

Here's more content from her.

top content article writing

3. Kathy Parker — poetry writing as content writing examples

Kathy Parker is a writer, poet, and spoken word performer.

Here's a thought-provoking poem about grief and love.

top content article writing

Here's more of Kathy's work.

4. Geraldine Brooks — novel writing as a content writing example

Geraldine Brooks is a journalist and novelist.

As a foreign correspondent for The Wall Street Journal, she covered crises in The Middle East, Africa, and the Balkans. She has written three works of non-fiction and six novels, including March , which won the 2006 Pulitzer Prize for Fiction, and the international bestseller, People of the Book .

She speaks about her latest novel here.

top content article writing

Here are more examples of her work.

5. Kaely Monahan — podcast audio producing as a content creation example

Kaely Monahan is a Pulitzer-nominated and Scripps Howard Award-winning Podcast Audio Producer at The Arizona Republic.

Here's an example of a podcast on azcentral.

top content article writing

Find more of Kaely's content here.

6. Tabitha Potts — short fiction writing as content writing examples

Tabitha Potts is a published writer with several short stories in print anthologies as well as online.

She recently had stories long-listed for the Royal Academy Pindrop Award and the Sunderland Short Story Award, one was a Finalist in MIROnline’s Folk Tale Festival, and the other was Highly Commended in MIROnline’s Booker Prize Competition.

Here's one of her short fiction pieces.

top content article writing

See more of her content here.

top content article writing

7. Pam Moore — fitness writing as content writing examples

Pam Moore is an award-winning freelance health and fitness journalist and content marketing writer with over ten years of healthcare experience.

She is a regular contributor to The Washington Post's Wellness section and has also written for Time, The Guardian, Runner's World, SELF, Outside, Forbes, and many others.

She's also a two-time Ironman triathlete and six-time marathoner!

Here's her article on Mindy Kaling enjoying exercise.

top content article writing

Read more of her content here.

8. Scott Bryan — TV content as content examples

Scott Bryan is a TV critic, broadcaster, and the co-host of Must Watch on BBC Radio 5 Live.

Here's his latest article on the PM situation in the UK.

top content article writing

Find more of Scott's content here.

9. Stephanie Bernaba — humor writing as content writing examples

Stephanie Bernaba is a writer, journalist, photographer, and award-winning humorist. She writes on news, entertainment, and more.

Here's her article on She-Hulk.

top content article writing

10. Hank Herman — humor novels as content writing examples

Hank Herman is an award-winning author, humorist, and writing instructor whose memoir, Accept My Kid, Please! A Dad's Descent Into College Application Hell has led to speaking engagements throughout the Northeast, and his 15-book series of basketball novels, Super Hoops , is read by grade-schoolers everywhere.

Here's a link to his book.

top content article writing

See more of Hank's content here.

Showcasing your content writing examples

Remember, writing and creating content is only half the battle. It’s super important to back up your content — read our guide on how to do so — and showcase your work so that you can attract potential clients and employers!

That’s where a solution like Authory is handy: just add your sources to Authory and get a self-updating portfolio PLUS backup right out of the box!

What's so special about Authory?

Authory is a dedicated portfolio-building platform that allows users to create a professional, future-forward work portfolio in a few minutes.

Authory aggregates everything you've ever written or recorded and generates a beautiful portfolio page so you can showcase, share, and save your life's work. All you have to do is enter the URL of every website where your work exists (with a byline). Authory will extract a copy of every single piece (text, audio, video, social media posts, email, and web copy) authored/created by you.

Basically, you copy-paste the URL of your published work, and Authory finds, imports, and backs it up forever. I can't go into all the detail here, but here's a video that sums it up completely:

Or, if you're a reader like me, have a look at: How to import your content to Authory

Content writing FAQs

What are some examples of content, is content writing easy, what is seo content writing.

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Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!

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18 Best Article Writing Websites Every Content Marketer Should Know About

18 Best Article Writing Services

The soaring demand for content marketing has triggered a corresponding increase in the number of online article writing services. A recent SemRush survey found that about 50% of marketers outsource content creation services.

But with hundreds of article writing companies around, it can be a bit challenging to immediately determine which platform suits your needs. And that’s where we come in.

We’ve gone ahead and prepared a rundown of the best companies to outsource article writing services. The list took into consideration the content quality provided by the websites, as well as other aspects like turnaround time , types of articles offered, and the pricing.

Here’s a definitive guide to the 18 best article writing websites that every content marketing team should know about.

top content article writing

  • Year Founded: 2015
  • Founder (s): Beerud Sheth, Srini Anumolu, Sanjay Noronha, Stratis Karamanlakis, and Odysseas Tsatalos
  • Headquarters: Santa Clara, California, United States
  • Client Fees: 5% service fee
  • Official Website Link: https://www.upwork.com/

Upwork is undoubtedly one of the most preferable article writing services in the world, not only among freelance writers but also content marketing teams. The company was founded in 2015 following the merger of two preexisting freelance platforms – Elance (founded in 1998) and oDesk (founded in 2003). It has more than 12 million registered freelancers and around 5 million clients as of 2023.

A decent percentage of Upwork’s freelancers constitute content creators. That gives marketing teams access to a large pool of talent.

Upwork’s article writers are professionals in different content types. Whether you’re looking for blog articles, marketing copies, social media posts, video tutorials, or product descriptions, you’re sure to find it here.

The article writing company maintains a fairly transparent fee policy too. Clients pay a reasonable 5% service fee on each transaction.

2. Freelancer.com

top content article writing

  • Year Founded: 2009
  • Founder (s): Matt Barrie
  • Headquarters: Sydney, Australia
  • Client Fees: 3% or $3 introductory fee
  • Official Website Link: https://www.freelancer.com/

Freelancer.com excels Upwork in the number of registered users. As of June 2022, the Australian-based freelance platform had over 59 million users.

Freelancer.com provides two different ways to source writing services from its website. You can either post a project or start a contest.

Projects are suitable for writing assignments with specific guidelines. They let you screen the bidders to select the most qualified based on their writing experience and client reviews. On the other hand, Contests work best for gigs with general requirements. They allow you to receive multiple quotes from several potential writers fast. You can then rate and give feedback to the freelancers to help them meet your project requirements.

It’s 100% free to sign up for and post a writing gig on Freelancer.com. However, the company charges a 3% or $3 introductory fee depending on the value of the selected bid and whether it’s a fixed or hourly project.

3. Guru.com

top content article writing

  • Year Founded: 1998
  • Founder (s): Inder Guglani
  • Headquarters: Pittsburgh, Pennsylvania, United States
  • Client Fees: Around 2.5% processing fee
  • Official Website Link: https://www.guru.com/

Guru.com, formerly known as eMoonlighter.com, was founded in 1998 by Inder Guglani. The company initially provided internet service marketing, crowdsourcing, and workforce management services. It later diversified into other niches, including content creation.

Guru.com uses a straightforward business model. All you need to do is register for an account, post an article writing gig, and open it up for bidding. You can then review the quotes and select the most qualified candidate.

This article writing service provides several workflow management features. A noteworthy mention is the WorkRoom feature that lets you manage multiple freelancers, track your projects’ time, and organize payments.

Guru.com has over 4 million active users as of 2023. While that pales in comparison to Upwork and Freelancer.com, the company’s 2.5% processing fee makes it one of the most affordable article writing services.

top content article writing

  • Year Founded: 2010
  • Founder (s): Micha Kaufman and Shai Wininger
  • Headquarters: Tel Aviv, Israel
  • Client Fees: $2 or 5% service fee
  • Official Website Link: https://www.fiverr.com/

Fiverr is an excellent place to source copywriting and social media marketing services. The platform provides a host of other article and non-article services, including website development, graphic design, and translation .

This company derives its name from the fact that its services start at $5. That said, content marketers can post article writing gigs whose budgets run into hundreds of dollars.

Fiverr maintains a slew of collaboration tools that allow larger marketing teams to work seamlessly on common projects. It also lets you ‘favorite’ freelancers for easy access whenever you need to get some writing work done. This can be instrumental as far as cultivating long-term relationships.

In terms of pricing, Fiverr clients pay a service fee of $2 or 5% for gigs up to $40 or over $40, respectively. There’s also a 2.9% + 0.30 processing fee for every transaction.

5. PeoplePerHour

top content article writing

  • Year Founded: 2007
  • Founder (s): Xenios Thrasyvoulou and Simos Kitiris
  • Headquarters: London, United Kingdom
  • Client Fees: £0.6 + 10% transaction fee
  • Official Website Link: www.peopleperhour.com/

PeoplePerHour (commonly abbreviated as PPH) is a UK-based freelance marketplace that gives content marketers access to thousands of experienced article writers. As with most platforms on this list, PPH allows clients to post many other gigs, including graphic design and transcription .

The fact that PeoplePerHour is based in the United Kingdom makes the company especially popular with UK freelancers. It’s a top website to explore if you’re looking for native English-speaking writers.

Moreover, PPH protects your money in escrow and only releases it when you’re satisfied with the quality. The platform allows you up to two revisions to ensure the work submitted meets your quality standards.

PeoplePerHour charges £0.6 + 10% for every bank transaction. However, there’s an exception for clients on the premium programmes. The premium plans include Gold (which attracts 0% transaction fee) and Silver (which attracts 2.5% transaction fee).

6. Scripted.com

top content article writing

  • Year Founded: 2008
  • Founder (s): Sunil Rajaraman and Ryan Buckley
  • Headquarters: San Francisco, California, United States
  • Client Fees: Plans start from $199 – $499/month
  • Official Website Link: https://www.scripted.com/

While the first five websites on this list provide a host of freelance services, Scripted.com specializes in freelance writing. The company was originally founded as a screenwriting service provider before switching its focus to content writing in 2011.

Scripted.com has a significantly lower number of users compared to the likes of Upwork and Freelancer. However, the website enjoys at least 3,500 daily traffic, which is remarkable considering it exclusively offers writing services.

Like PeoplePerHour, Scripted.com’s writers are mostly native English speakers. The only difference is that the vast majority of Scripted’s writers (up to 80%) are based in the United States and not the United Kingdom.

Scripted.com also offers a unique pricing plan where clients pay a membership fee. The cheapest plan ranges from $199 – $499 and includes content credits. You get a 30-day free trial before committing to any of the company’s membership plans.

7. Constant Content

top content article writing

  • Year Founded: 2004
  • Founder (s): Chris Ross
  • Headquarters: Victoria, British Columbia, Canada
  • Client Fees: Project-based
  • Official Website Link: https://www.constant-content.com/

True to its name, Constant Content is a go-to platform for individual bloggers or business marketing teams looking for a steady flow of unique content. The website specializes in article writing, which makes it all the more worth checking out.

Constant Content works in two different ways. First, clients can create custom orders and invite potential freelancers to bid on them. Alternatively, you can buy pre-written articles. The first option works best for niche-specific gigs while the latter option is recommended for on-budget marketers looking for affordable but generic content.

Fees vary depending on the content type you request. Custom articles have an average price of $120 while pre-written catalog articles go for around $40.

You might also love Constant Content for its variety of article writing services. The website offers handy assistance with product descriptions, blog posts, page copies, whitepapers, and eBooks, to mention but a few.

8. Writing Studio

top content article writing

  • Year Founded: 2019
  • Founder (s): Philip Ghezelbash
  • Headquarters: Auckland, New Zealand
  • Client Fees: Start from $0.20/word
  • Official Website Link: https://writingstudio.com/

All content writing services on this list provide assistance with different types of articles. But what truly sets Writing Studio apart is that it’s one of the few platforms where you can get help with technical write-ups on topics like medicine and finance.

The company carefully screens prospective writers before accepting them on its platform. That’s part of its commitment to quality assurance.

All articles ordered through Writing Studio undergo extensive editing, proofreading, and formatting before being submitted to the clients. You can also request up to two revisions free of charge. Still on quality assurance, it might interest you to know that Writing Studio assigns projects to freelancers experienced in that field.

Writing Studio maintains a fairly competitive pricing model. The company charges $0.20 per word for up to 10,000 words, $0.16 per word for 10,000 – 100,000 words, and $0.15 per word for 100,000+ words.

9. WriterAccess

top content article writing

  • Founder (s): Byron White
  • Headquarters: Boston, Massachusetts, United States
  • Client Fees: Plans start from $39/month
  • Official Website Link: https://www.writeraccess.com/

Ease of use is one of the biggest selling points of WriterAccess as a content outsourcing website. The company implements three different ways of finding talent on its platform. They include;

• Talent Search – For browsing the massive pool of writers using filters like industry, keywords, and rating. • Casting Call – Posting a writing gig and reviewing the responses received from the applicants. • AI Talent Search – Leveraging the power of artificial intelligence (AI) algorithms to scan the samples submitted by writers to find a qualified candidate based on your job description.

There’s an additional option of having a dedicated member of the WriterAccess team scout for a suitable talent for you.

WriterAccess also makes it incredibly easy to manage your workflows. The website tags each project based on its status. Common statuses include Inactive, Pending Pickup, In Progress, Attention Required, Pending Approval, and 100% Complete.

10. Media Shower

top content article writing

  • Year Founded: 1995
  • Founder (s): Unknown
  • Client Fees: Uses a custom pricing model
  • Official Website Link: https://www.mediashower.com/

Content marketing needs vary from one business to another. Article writing websites like Media Shower understand that fundamental fact, which is why they offer custom pricing models based on their clients’ requirements.

Media Shower has a team of full-time writers and editors. It also works with content managers drawn from different parts of the world, which can be helpful when targeting your articles to specific demographics. The company claims to have produced over 100,000 write-ups for hundreds of clients.

To source articles through Media Shower, you’ll need to define your requirements first. The company will then assign a team of content managers to generate a proposed format and ideas for the write-up for your approval.

Once you give the green light, Media Shower will match you with an experienced journalist to curate your content. Each article undergoes rigorous proofreading and editing before being sent to you.

11. Verblio

top content article writing

  • Year Founded: 2011
  • Founder (s): Scott Yates and Wade Green
  • Headquarters: Denver, Colorado, United States
  • Client Fees: Start from $0.06/word
  • Official Website Link: https://www.verblio.com/

Verblio is one of the most expensive article writing services. You can expect to pay anywhere from $30 to $350 for a single write-up. A typical 1,000-word article costs around $200.

So, where is the equalizer?

Well, for starters, Verblio employs a dedicated team that ensures all assignments are carefully researched and meticulously crafted. The team also includes editors who review all content for grammatical errors, typographical issues, and plagiarism. That makes every article outsourced through Verblio publish-ready. You won’t even need to worry about interlinking while using Verblio as your go-to article writing service. Simply furnish the website with the relevant links and its team of professional article writers will integrate those URLs into the content in line with SEO’s best practices.

All Verblio’s over 3,000 writers are U.S-based. The writers are also experienced in over 40 different industries, ranging from health and finance to law, engineering, zoology, and even cryptocurrency.

12. TextBroker

top content article writing

  • Year Founded: 2005
  • Founder (s): Jan Becker-Fochler
  • Headquarters: Las Vegas, Nevada, United States
  • Client Fees: Start from $2.2 cents/word
  • Official Website Link: https://www.textbroker.com/

TextBroker and Verblio share numerous similarities. Both companies implement a pay-as-you-go pricing model whereby what you pay depends on the number of words requested. They’re also a go-to place for content marketers looking for SEO-optimized write-ups on multiple niches. Besides, both websites work with U.S-based writers for better quality and easy communication.

TextBroker comes with many other defining features.

For instance, the website supports content creation in multiple languages. These include English (US and UK), French, German, Spanish, and Italian. Other major supported languages are Dutch, Portuguese (BR & PT), Polish, Finnish, Swedish, Danish, Norwegian, Russian.

There are two different ways to order articles from TextBroker. You can open up a project for bidding and evaluate the applicants, or select a team of writers based on their star ratings on the platform. The company charges $2.2 cent per word for individual requesters or $2.15 cents per word for teams.

13. Bunny Studio Writing

top content article writing

  • Year Founded: 2012
  • Founder (s): Alexander Torrenegra, Lucho Molina, and Tania Zapata
  • Client Fees: Start from $2,399/month; a Pay-as-you-go plan also available
  • Official Website Link: https://bunnystudio.com/

Bunny Studio Writing, formerly known as Article Bunny, is a creative fulfillment platform that promises incredibly fast turnaround times without compromising on content quality.

This company has been delivering top-notch articles in over 100 languages and accents since its establishment in 2012. It’s also an excellent place for businesses seeking help with voiceovers, video marketing, and website design.

One of the reasons behind Bunny Studio’s tremendous turnaround is that it leverages both human intelligence and technology. The company boasts over 13,000 pre-vetted writers who’re experienced in multiple niches. Moreover, clients are entitled to round-the-clock support no matter their time zones.

As you might have figured, Bunny Studio’s services come at a hefty fee. The cheapest bundle costs $2,399 per month for a 40-hour plan that encompasses several services besides article writing. However, there’s also a pay-as-you-go model for if you’re a bit cash-strapped.

14. TextMaster

top content article writing

  • Founder (s): Alexandre Ponsin, Benoit Laurent, and Thibault Lougnon
  • Headquarters: Paris, Ile-de-France, France
  • Client Fees: Start from $0.088 per word
  • Official Website Link: https://www.textmaster.com/

Many reviewers laud TextMaster for its friendly and responsive customer service. But that’s not the only reason to sign up with this article writing service.

TextMaster also maintains an extensive database of specialist writers. Simply define your niche and the company will assign your orders to an expert in that domain. There are up to 50 different specialties, including health, finance, politics, history, etc. Article categories include blog posts, press releases, product descriptions, marketing copies, and eBooks.

TextMaster also stands out for its multilingual support. You can have your articles crafted in at least 50 different languages and accents.

As is expected of any reputable writing company, TextMaster edits all orders before submitting them to their clients. In fact, the company offers proofreading as a standalone service. That means you can have them revise any poorly-written content as well.

15. ClearVoice

top content article writing

  • Year Founded: 2014
  • Founder (s): Jay Swansson and Joe Griffin
  • Headquarters: Phoenix, Arizona, United States
  • Official Website Link: https://www.clearvoice.com/

If you’re looking for an article writing service that also doubles as a comprehensive marketing platform, then you might want to check out ClearVoice. The website isn’t called the “Swiss Army knife” for nothing.

ClearVoice uses an assignment-driven model whereby each order gets attention depending on its own merits. The company begins by whipping stellar content from each brief regardless of its scope or technicality. It then recommends a raft of suggestions to help drive traffic to the content. And the best part is that ClearVoice collaborates with its clients every step of the way, from project requisition to submission.

ClearVoice uses several content management tools. Of notable mention is the VoiceGraph® technology, which automatically indexes all published works.

Due to its holistic approach to content creation, ClearVoice is also a top platform for outsourcing project management services.

16. iWriter

top content article writing

  • Founder (s): Brad Callen
  • Headquarters: St. Petersburg, Florida, United States
  • Client Fees: Start from $0.008/word
  • Official Website Link: https://www.iwriter.com/

iWriter’s client fees start from $1.25 for 150-word articles, which translates to $0.008 per word. That makes it one of the most affordable websites to outsource article writing services.

$0.008 is the per-word fee for bottom-tier writers, which means that quality can potentially suffer here. Fortunately, iWriter maintains up to four different tiers.

Writers fall into Basic, Premium, Elite, and Elite Plus categories depending on their star ratings. Top-tier content costs as much as $0.065 per word.

Note that iWriter is essentially a “take” website. In other words, any writer can immediately start working on your project as soon as it goes live. The company works with fairly stringent deadlines that allow you to receive your orders in as few as two hours of requesting them. It’s also possible to favorite iWriter writers and then send “special requests” directly to their accounts.

17. Contently

top content article writing

  • Founder (s): Joe Coleman, Shane Snow, and Dave Goldberg
  • Headquarters: New York, New York, United States
  • Client Fees: Plans start from $19/month
  • Official Website Link: https://contently.com/

Contently is another article writing service that goes beyond helping you craft compelling write-ups. This company provides a complete suite of content marketing services.

The website uses special algorithms that clue you in on the best platforms to publish your articles for higher online visibility. That makes it especially suitable for new bloggers or ecommerce websites still struggling to generate organic traffic to their sites. You can track your content’s performance across several metrics right from one place.

If your primary goal is to build your brand through consolidated content marketing services, then Contently is definitely a company worth checking out.

Needless to mention, Contently’s users enjoy unhindered access to a pool of differently-talented professionals. These include journalists, designers, illustrators, photographers, videographers, and of course writers.

18. Optimizely

top content article writing

  • Founder (s): Dan Siroker and Pete Koomen
  • Official Website Link: https://www.optimizely.com/

The last article writing service on this list gained prominence after acquiring NewsCred.

NewsCred was a content marketing management website that has helped thousands of clients achieve their unique marketing goals through professionally-curated articles. However, the company was infamous for its rather exorbitant costs, which ranged from $2,950 to $10,500 per month. Well, that all changed when it was acquired by Optimizely.

Optimizely offers more affordable and flexible pricing plans while maintaining the same high-quality standards as NewsCred. The company even provides limited access to some of its features free of charge for up to five users. You can then sign up for a free trial before subscribing to any of the paid bundles.

However, unlike other content management companies on this list, Optimizely doesn’t quite check the box in terms of SEO services.

There’s no shortage of companies that provide high-end article writing services. However, the choice of one website over the others depends on your individual or business needs.

First, you’ll need to determine the specific types of articles you’re looking for, and then skew your search in that direction. It’s also prudent to read online reviews for more insights into an article writing service before signing up with it.

Needless to mention, pick a company that guarantees reasonable turnaround and charges industry-competitive rates.

top content article writing

Posted by: Igor Ovsyannnykov

Igor is an SEO specialist, designer, photographer, writer and music producer. He believes that knowledge can change the world and be used to inspire and empower young people to build the life of their dreams. When he is not writing in his favorite coffee shop, Igor spends most of his time reading books, taking photos, producing house music, and learning about cinematography. He is a sucker for good coffee, Indian food, and video games.

  • Content Production

Content Writing 101

Brian Dean

Written by Brian Dean

What Is Content Writing?

Content writing is the process of planning, writing, and publishing written material, such as articles, blog posts, product descriptions, and marketing copy, that is intended for online consumption. The goal of content writing is to inform, educate, or persuade readers, and it can be used for a variety of purposes, including:

  • Building brand awareness
  • Increasing website traffic
  • Generating leads
  • Improving search engine rankings
  • Establishing credibility

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an outline.

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

Here are three main strategies that work well:

Backlinko – Guides collage

So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.

  • Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines .

For example, let’s say you’re about to write a guest post about the keto diet.

Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.

BuzzSumo – "keto diet" search

Then, read some of the best posts to see exactly what you should cover in your article.

Delish low carb fruits post

Make It Easy to Consume and Share

Content that’s super easy to read and share is of the keys to great content .

You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

Here are a few tips to help make your content easier to consume, skim and share.

Keep it Snappy, Rich and Entertaining

Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .

Otherwise, they’ll click over to something else.

How you grab someone’s attention depends on the format you’re working with.

When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.

top content article writing

And when I write videos, I focus a lot on formatting and layout.

Specifically, I try to keep my paragraphs short:

Backlinko video script

I also sprinkle in visuals and screenshots to mix things up.

Visuals and screenshots in video

And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.

In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.

Quotable On Social Media

According to a study that we conducted, very few blog posts get shared or linked to .

And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.

For text-based content, this can be a statement that you highlight in your post.

Post with highlighted statement

And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.

LinkedIn post with video snippet

The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.

Choose Interesting Angles

With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.

Instead, to get traffic to your content, it needs a compelling angle.

An angle is simply the hook that makes your content stand out from all the others on that topic.

Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.

The angle you go with depends on your target audience.

For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.

Backlinko – SEO Expert Guide

Make It Actionable

For most niches, your content can’t just be entertaining.

And it’s not even enough for it to simply be informative.

For your content marketing to work, your content needs to be super useful .

Here’s how:

Our SEO audit post is a great example of this.

Backlinko – SEO site audit

It’s not a collection of random tips. This content is a step-by-step action plan that anyone can follow.

SEO site audit post – Table of content

  • Keep it up-to-date: A single outdated step or example can derail an otherwise great piece. I recommend going back and updating your old content at least once a year.

Make it Trustworthy

For people to share and link to your content, they need to trust it first.

And while design factors in to how much people trust your content , your writing plays a big role too.

Here are a few tips to make your content more trustworthy.

  • Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.

For example, whenever we write a guide, we add lots of stats and references.

Post with stats and references

Here’s an example from our blog.

First hand experience example on Backlinko

Give it a Magnetic Headline and Introduction

Most visitors only spend 15 seconds reading an article before leaving.

With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

Long headlines are correlated with increased social sharing

Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.

How can I become a content writer?

If you’re looking to dive into the world of content writing, you’re in for an exciting journey. Let me walk you through the steps that have worked wonders for me and many others.

1. Learn SEO Fundamentals

First off, get cozy with SEO basics . It’s the backbone of content writing.

Start with keyword research – it’s like picking the right tools before you start building. Use tools like Google’s Keyword Planner or Semrush to find what your audience is searching for.

Then, dive into on-page SEO . Think of your titles and meta descriptions as your first handshake with your readers – make it count.

2. Niche Specialization

Now, pick a niche.

This isn’t just about what you love; it’s about where you can add real value.

Ask yourself, “What unique perspective or solutions can I bring to my readers?” This focus will make your content more engaging and valuable.

3. Develop a Unique Writing Style

It’s your signature. Keep it clear, engaging, and packed with actionable tips.

I always aim to write as if I’m talking to a friend – straightforward and helpful.

Use tools like Grammarly to keep your grammar in check and Hemingway Editor to make your content crisp and readable.

4. Create a Portfolio

It’s your playground for trying out new ideas and a portfolio to showcase your skills.

Make sure it’s SEO-friendly; after all, you want to walk the talk.

5. Learn from the Best

Learning never stops. Keep an eye on the top content writers and digital marketing resources.

What are they doing right? How are they engaging their audience? How are they using new AI tools in their workflows?

Don’t just consume content; dissect it.

6. Feedback and Improvement

Lastly, the power of feedback can’t be overstressed. Use it to refine your writing.

Remember, the best content writers are those who listen, learn, and adapt.

That’s my blueprint for becoming a content writer. I

t’s about blending SEO savvy with a unique voice, continually learning, and always striving to provide value to your readers.

Stay curious, stay committed, and you’ll find your path to success in content writing.

The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.

The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.

Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.

The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.

[Upcoming Webinar] Effectively Scale Content With Outsourced Resources

Let's Talk Content

Learn more about our content services, connect with a content specialist.

Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.

How to Write a Good Article: 7 Tips

Want to learn how to write a good article? Craft attention-grabbing titles? Pull readers in and keep their focus?

Knowing how to say something is as important as knowing what to say. The following seven tips will help you create articles that engage readers from beginning to end.

<div class="tip">Need help with content creation? Hire writers through our content marketing platform and receive high-quality content for your site.</div>

1. Create a catchy title.

A title is the first thing your reader will see, and it's the first chance you have to convince them to continue reading your article. You don't need to resort to clickbait-style titles to get readers interested. There are many different strategies for formulating good titles . Here are a few suggestions to help you formulate one that is perfectly eye-catching:

  • Promise a solution. What problem are you going to solve for the reader? Draw them in with a promise of answers. For example, start out with phrases like "how to" and "tips for."
  • Be succinct. Blog posts with 6- to 13-word titles get the most traffic , so make sure your titles aren't too wordy.
  • Ask a question. Write your title in the form of a question to which you know the answer will be "yes."

2. Start strong—write a strong hook.

You only have, at most, a few sentences to draw a reader in. Let your reader know that this is going to be an article worth taking the time to finish. The first sentence is the most important of the entire article and should be carefully crafted. You want to hook your reader in and not let go from that point forward. Here are a few tips:

  • Pose a question. What's the driving question behind your article? Start there and make your reader want to stay for the answer.
  • Present a surprising fact. Right out of the gate, the reader knows they will learn something new in this article.
  • Start with a controversial statement. Get the reader invested immediately.

3. Write succinctly.

Keep your sentences and paragraphs short. Long, dense paragraphs can be intimidating. You don't want your reader to open the link, see a block of text and think. “I don't have time for this.” Shorter sentences pull the reader along and encourage a quick reading pace. Here are some suggestions for how to trim your sentences:

  • Avoid excessive words. You're a writer. You like to write. But don't get too caught up in creating flowery prose. Make sure that your writing isn't getting in the way of the information you are conveying.
  • Check your adverbs. If you find adverbs paired with weaker words, use a stronger word to convey the same meaning instead. Is something “very important” or “critical”? Cutting out adverbs not only saves you a few words, but it also makes your writing stronger.
  • Watch redundancy. Adverbs are often at fault here too. Something is just “harmless,” not “completely harmless”. Something is “blank,” not “totally blank”.

<div class="tip">What about the length of an article itself? It's a common question, and there is no one-size-fits-all answer. Follow these guidelines about how long a blog post should be.</div>

4. Edit your work. And then edit again.

In other words, don't be afraid to edit. It's common to feel that every word you write is crucial, and it can be painful to cut things out. However, editing is just as important—if not more important—than the actual writing.

When you've finished your first draft, go back over it with a critical eye, deleting anything unnecessary or repetitive. If a sentence doesn't function to strengthen your argument, give it the ax! After this initial and brutal editing phase, read over your piece again to ensure that every sentence feeds naturally into the next.

5. Pay attention to visuals.

It would be nice to think that only the quality of your writing matters, but the truth is looks matter too. Learning a few tricks allows you to use this to your advantage.

Variation in sentence length, paragraph length, text size, and text type breaks up the visual landscape in an appealing way. This variation also serves to guide the reader to the most important parts of your article.

Images can also serve to break up the text, and they are another way to draw in the reader. A catchy title draws clicks, but an enticing image piques readers' interest enough to continue reading. Remember, it's important to consider which images will work best for your article and how to access them.

  • Keep paragraphs short and visually appealing.
  • Use bullet points to break up blocks of text. Since 43% of readers skim blog articles , it's important to highlight your main points.
  • Bolding is another way to break up your text, directing the skimmer's eyes to those ideas that you want to stand out.
  • Use images to break up the text and draw in readers.

6. Use the appropriate format.

Not all articles are created the same. It's important to be aware of different types and to consider which format is the best fit for what you're writing. Will your topic work best as a numbered listicle ? Keep in mind that titles with numbers generate the most clicks.

Formatting your article as a how-to is also a good way to generate clicks . Consider your topic and what will work best in terms of the presentation of ideas.

7. Use keywords strategically.

Keywords are an important part of search engine optimization (SEO). However, keep in mind that Google penalizes sites for keyword stuffing . We are still aiming for quality content and the appropriate use of keywords. Include the primary keyword in the title of your blog post. Secondary keywords should be featured in the subheadings and the body of the text.

Last Thoughts

There are two additional tips that will drastically affect how you write an article: practice and read. The more you practice writing, the better you will get. Actively practice implementing these tips in your writing. Then when you read other articles, engage with them as a writer. Were you drawn in by the opening? Is the layout visually appealing? Thinking critically while you read is another way to improve as a writer.

Happy writing!

This article was written by Compose.ly writer Grace Neveu.

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25+ Content Writing Examples, Best Practices, and Useful Tools

25+ Content Writing Examples, Best Practices, and Useful Tools

Organizations use data to analyze their customer behavior. They study what their customers are searching for and what kind of content they are likely to consume. This insightful data is then used to plan and create content that is relevant and meaningful to their customers

Great content comes with great effort. Any organization on its way to creating a marketing strategy cannot ignore content today. This blog will focus on collating some winning content marketing examples, best practices used in the industry, and content writing tools that will make your job as a content marketer easy. 

A fantastic visionary that he is, Bill Gates could see deep into the future. In an essay written in 1996, he wrote with conviction about how content is king. In 2022, the COVID-19 pandemic and the resultant “new normal” have drastically changed the way people buy, sell, and work across the globe. Businesses have no option but to adapt and change. This entire situation has propelled the online space to the stature of a marketing hub. We are at a point where leading organizations across the globe are adopting content-led marketing strategies. 

top content article writing

In a digitally connected world, content is the new gold mine. Organizations and brands across the globe are using content to leverage their products and services. With more and more consumers moving online, the more agile brands have quickly made the shift. They are using content to tell their story and create brand value among their consumers.

But Wait. What Exactly is Content Writing?

Content writing is the art and science of creating content for the digital medium. Yes, you read that right. It is a finely crafted art as much as it is science. Why do we say that? Well, you will agree that writing is an art form. It requires someone to logically and meticulously put together thoughts into a coherent, readable format. But why is it a science? Because every piece of writing needs to have a structure. It must present a point of view in a well-framed, grammatically correct manner. The best content comes from a great mix of these two traits. 

Organizations use data to analyze customer behavior . They study what their customers are searching for and what kind of content they are likely to consume. Then, this insightful data is used to plan and create relevant and meaningful content for their customers. While science defines what needs to be written, it is the art and craft of writing that helps create highly readable and engaging content .

top content article writing

Different Types of Content Writing

Content is created primarily for digital marketing. Just like water takes the shape of its container, writing must mold itself to the medium. The tone, tenor, style, and length of the written piece must change based on where it will appear. Here are some classic content writing types :

  • Scriptwriting for videos
  • Writing for e-zines
  • Newsletters
  • Social media posts
  • Case studies
  • White papers
  • Website content
  • Landing page content
  • YouTube video description
  • E-commerce product description
  • Reviews (books, movies, product, or service)
  • How-to guides

While this list does not cover the vast ocean of content writing possibilities, it will give you an idea of what comes within its purview. From technology to recipes, from education to entertainment, from food to science, content can be created for any topic under the sun and beyond.

We have already established that content is the key marketing tool for any organization in today’s world. What, when, and who to write for is defined by an organization’s marketing strategy. Organizations or individuals setting out to make their mark must ensure that their content is customer-centric. This calls for a deep understanding of customer behavior, both online and offline. Brands have moved away from talking about what they can do for their customers. Instead, they speak about what the customer would like to hear within the context of their brand. In the highly competitive online space, content must be interesting and unusual to retain customer interest. The challenge is to create such content consistently .

8 Best Content Writing Examples

So, in short, organizations need to tune themselves to their customers’ frequency. They must clearly define their audience and create suitable content for this target segment. If customers find their content interesting, they will stay tuned, interact with the brand, and maybe even share it with their friends. Therefore, it is important to write honest and targeted content.

Here is a closer look at a few content writing examples via brands that seem to have got their content marketing formula right. They have a massive social media presence. They have a signature content style and have consistently maintained it through the years. This has resulted in their large social media following. Safe to say, they seem to have honed the art of creating content that connects with their customers.

1. Amul 

top content article writing

The iconic Amul girl graduated seamlessly from the traditional print advertising medium to the online space. This helped the brand stay connected with their customers while adding a new base of a younger audience. By maintaining the style and tone of its content in the online space, the company has earned the love and respect of its audience. Their communication is always topical, offering a brilliant mix of humor and current affairs. The brand also has frequent contests in its online space to keep its customers engaged and entertained. It is one of the best content writing examples.

2. Flipkart

A product of the e-commerce boom in India, Flipkart is a relatively new entrant to the market. However, they are in a highly competitive space, and they understood early on that they must follow the customer journey from research to actual purchase. 

User-generated content like customer reviews and recommendations forms an integral part of their content strategy. They maintain an active social media presence across all channels and ensure constant interaction with their customers through contests. Their Big Billion Day sale is a brand by itself, and customers withhold their purchases as they wait for this sale, much like the iconic Black Friday sale.

Like Flipkart, Zomato is a “millennial” brand that engages with customers largely between the age group of 18 to 40. It is a food delivery app that offers a listing of restaurants. The company uses a versatile range of content to engage with its customers; this includes blogs, videos, and infographics. Their target base is clear: foodies. They also send out constant emails to their database of customers on topics ranging from food to safety. This is an excellent strategy, as it helps keep them on top of the customers’ minds. Their quirky, 

top content article writing

topical, and witty catch on food consumption behavior hold their large base of customers joyfully engaged. Again, an exceptional content writing example. 

4. Fevicol 

“ Fevicol ka mazboot jodd hai, tootega nahin ” is an iconic sentence, without which the history of the Indian advertising industry will remain incomplete. Be it Kareena Kapoor’s dazzling dance number “Fevicol se” or PM Modi’s speech in which he says India-Japan relations are stronger than Fevicol, the brand has glued itself to the Indian collection of words and phrases. 

This extraordinary journey began with a textbook marketing tactic: directly approaching the target audience ( carpenters). After gripping the entire market and implementing brilliant strategies, this digital content writing example has come a long way from conventional newspaper ads to rocking meme games on social media. 

top content article writing

Bumble is more than a dating app, connecting like-minded people for friendships as well. The marketing strategy of this product is noteworthy, from maintaining an all-yellow (also the color of happiness!) theme throughout their profile to reeling in trending influencers. Bumble is famous for launching quirky campaigns that tick all the boxes. The most famous one is the one regarding women “making the first move.” Bumble is a women-first dating app, and they are not afraid to leverage this fact. This is one of the best digital marketing content writing examples.

Nobody can start a sentence with the word “Paytm” and not finish it with the famous “Paytm Karo .” Paytm India’s topical marketing strategy and overall branding communication have helped the brand become an intangible neighborhood of their users’ lives. They’re able to find branding opportunities in mundane online trends, instantly becoming a platform for a much bigger, topical conversation. Paytm sneaks marketing and branding in its entire online presence. 

7. Simplify360 

Simplify360 explains interactions with customers and audiences across different social media platforms for leading businesses. It also allows you to keep tabs on your customer reviews and answer them. Their social media feeds comprise detailed guides on customer management, sales conversion methods, and statistics-supported social media analytics. Simplify360’s marketers seem to highlight their skills and features through their posts and hashtags extensively. This brand acts as the perfect content marketing example. 

8. Shaadi.com

It is right there in its name— shaadi ! But, can you imagine a brand discouraging its value proposition? Shaadi.com recently launched a campaign where they conducted a survey among women and found out that around 82% of women do not want to rush into marriage. This survey and the advertisement around it garnered a lot of attention and applause. While raising a serious issue, they also drew attention to their easy-to-use, user-friendly interface, suitable for all types of people and mindsets. Isn’t this content writing example mind-blowing? Other than that, they are known for their emotional campaigns as well. 

Content Writing Best Practices

COVID-19 has irrevocably disrupted the traditional marketing funnel. It has driven more people and organizations online than ever before. Although the e-commerce growth figures in India were not as high as they were in other big markets like the United States and China, the industry is optimistic about the financial year 2022. This also means that organizations must have their content strategy in place and employ proven best content practices to leverage the online presence of their customers.

1. Have a clear content strategy

Your content needs to be customer-centric. It must engage with your audience, and it must convince them that you can help meet their needs or solve their problem somehow. It must imply that you understand their situation and empathize with them. Any content created must be about what the customer wants to hear rather than what the organization wishes to say.

2. Have a deep understanding of your target audience 

Who is your customer? What are their likes and dislikes? What are the challenges they face (in the context of your brand), and how can you solve those challenges for them? Any content created must strive to answer these questions. Build a customer persona and ensure that your content is always about your customers. It should reassure them that you are earnest about solving their problem.

3. Create content that connects with your customer

Once you have clearly defined who your target audience is, it is important to create content that resonates with them. Content that they can relate to so that they, in turn, share it and talk about it with their friends. Make your content so compelling that customers begin to interact and, over time, build a relationship with your brand.

4. Create the right mix of content

Ensure you hold your customers’ interest by offering them a fantastic mix of content . Incorporate blogs, videos, social media posts, infographics, and thought leadership material into your content marketing plan. Give your customers a reason to keep coming back to you.

top content article writing

Source 

5. Ensure your content is SEO-compliant

Optimize your content. This is an important best practice for SEO content writing. This means you must add all the relevant keywords, descriptions, alt tags, and meta tags. How can you do this? You need to obtain data on what your customers are looking for and create content based on their requirements. Ensure that there is a mix of the right keywords in your content to attract and retain your customer’s attention.

6. Make your content engaging

Once the content is out there in cyberspace, your customers should consume it and stay engaged with your brand. How can you do this? Keep your content simple and relevant, engage in storytelling, use humor, use images and statistics, and keep it topical and honest. Above all, once you arrive at a tone and style, stay consistent, so that you do not confuse your customer. This is equally important in social media content writing . 

7. Have a compelling call to action

Now you’ve got awesome content out there. Your customer reads it or views it, and then what? It’s important to have a relevant and logical call to action (CTA). What is the answer, reaction, or activity you want from your customers? Do you want them to fill a form, register on your site, sign up for your event, or bookmark your upcoming sale? Whatever it is, ensure your customer perfectly understands what action is expected. A clear CTA is essential to meet your desired communication objective. 

8. Have impeccable grammar 

There is nothing more off-putting than badly written,  grammatically incorrect content. Be picky about grammar. Ensure that your content is constructed coherently and has a logical flow – regardless of whether it is a written medium, a social media post, or a video. Also, make sure that you get your facts right. Be meticulous so that your customers don’t feel let down. Check your punctuation, or it can completely change the meaning of a sentence. Dot your Is and cross your Ts.

12 Content Writing Tools to Bookmark 

Does generating the right content seem a little overwhelming? It need not be. There are plenty of content writing tools out there to help you at every stage of content creation – from ideation and design to conclusion.  

top content article writing

1. Hemingway Editor 

It makes sure that your writing is simple, lucid, and grammatically correct. It uses color codes to point out issues in your sentence structure. For instance, this content writing tool highlights long, complex sentences in yellow. If you see a sentence marked in red, know that the sentence is long and hard to understand. It pinpoints large words so you can think of smaller, simpler terms. It is easy to use and even helps you format your content well.

2. Grammarly

It is an AI-powered content writing tool that can help you create impactful, error-free content. It rates content based on correctness, delivery, engagement, and clarity. 

This tool scans data points and helps you create SEO-friendly content. It is driven by AI, and helps you search for keywords, edit content, as well as audit your overall piece. 

4. YoastSEO

It is an extremely popular WordPress plugin. Yoast helps you manage titles, tags, descriptions, and keywords. It also helps track how often you are using the keywords.

5. Copyscape

It is one of the best content writing tools to check your content for plagiarism. As soon as you enter your content into the box, it combs content across the internet to check whether your piece is original. 

6. CoSchedule Headline Analyzer

It is a fantastic tool that assists you in writing powerful headlines within the prescribed word limit.

7. Cliché Finder

Do you have a penchant for repeating your favorite word? Cliché Finder is your go-to app. It will find and highlight words that have been repeated too often and help enhance the quality of your writing.

8. Readable 

Keep in mind the average reader’s ability. We don’t want readers trying to find word meanings in a dictionary. They won’t. They will simply lose interest and go away. So your content must be readable. And this is where this content writing tool can help you. It ensures that your content is simple and easy to read.

9. Hubspot Blog Ideas Generator

All you have to do is enter a word, and it opens the floodgates of topic ideas. It is effective in helping you come up with blog ideas regularly. 

10. SEMrush

SEMrush has more than 50 tools, add-ons, and products to help you market better online. From finding keywords and enhancing your overall SEO efforts to auditing your content, you can find everything here. 

11. Evernote

Evernote comes with useful features like templates for blog posts, reviews, planners, annual calendars, meeting notes, strategic planning, event budgets, checklists, and so on. 

12. Google Analytics

This is a free service by Google that helps get insights into different parameters regarding content. These include website traffic, advertising ROI, and more. 

13. Pepper Docs

Pepper Docs is an online writing platform that provides a range of features to help writers create, edit, and collaborate on written content. It also enables the sharability of documents with other users and the tracking of changes in real time. Additionally, the platform integrates with various other apps to streamline workflows and boost productivity. Some features of Pepper Docs include content rewriter, plagiarism checker, keyword researcher, and more.

top content article writing

To conclude, it is clear that content marketing is the way forward. Whether you are an individual looking to make your mark as a content writer or an organization seeking to build your online presence, content is key. Therefore, you must devise a strategy for the whole year and plan your content dissemination accordingly. Remember to use an interesting mix of content that includes social media posts, blogs, and videos. Podcasts are emerging as the next big thing in the content space, so you might want to consider adding that to your mix. 

The best part about digital media is that you can evaluate what is working and what is not. 

The trick is to orient your content according to what customers seem to consume more of. At the same time, ensure your content is topical and relevant to the consumers. Once you have a winning content formula in place, run with it, stay consistent with the style, and be honest about the promises you make. Because, as Maya Angelou says, “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.”

top content article writing

Key Takeaways

  • Content marketing supported by great content writing is an important arsenal in any brand’s marketing strategy today. 
  • Content writing is the fine-crafted art and structural science of making content for digital media. 
  • The different types of content writing examples on the digital front include blogs, scriptwriting for videos, emailers, social media posts, whitepapers, etc. All of these are important for the digital growth of a brand. 
  • Some of the best practices in content writing include optimizing for SEO, understanding your target audience, and creating the right content mix for your brand. 

Content, today, comes in all shapes and sizes, from the written word to an engaging video. A good content marketing strategy uses a mix of different types of content to reach your target audience. Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

Apart from the necessary skills, motivation and passion are crucial to write content that compels audiences to take action.

SEO content writing is the art of writing content keeping the practices of SEO in mind. The idea is to plan, create, and optimize content with the goal of ranking it in search engine results.

Content writing tools are important to create engaging and unique content. Some of their benefits include: – Improved writing – Enhanced readability – Fresh ideas  – Structured content

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In this blog, explore the golden rules of using AI marketing tools so you can leverage the benefits to their maximum potential.

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In this article, we’ll take a look at what AMP is, its advantages and disadvantages, and how it affects SEO.

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  • Made with Copyfolio
  • Content Writing

24 Content Writing Samples Examples & How to Create Yours

Author's profile picture

Can you show us some samples of your writing? If that’s something you keep hearing but cannot say a confident yes to, you’re at the right place. We’ll show you 24 examples of how others write and present their content writing samples and answer some of the most frequently asked questions.

So the next time a potential client wants to see your samples or HR requests them for your job application, you won’t have to worry about it anymore. You can just send your writing portfolio over with all of your best projects included.

Create your site now

Looking for a quick and easy way to build your portfolio? Try Copyfolio and create a stunning website that’ll look good on every device. It’s free, no credit card required.

Read until the end, because we added free content writing sample templates for you!

Content writing sample examples

1. Kevin Anderson

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece.

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece. He built his content writing portfolio using Copyfolio .

2. Shanice Perriatt

A case study showcasing content written for social media, by Shanice Periatt

Shanice displays her social media content samples with screenshots and mockups.

3. Astor George

The content writing samples of Astor George, showcased on his writer website

Astor used Copyfolio's "Charcoal" color palette to let the images shine, and added CTA buttons under each sample's description for better conversions.

4. Allana Schwaab

A content writing case study, featuring a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website

Allana did two things to present her content work for Hilton Supply Management: she wrote a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website, built with Copyfolio .

5. Margaret Reeb

Margaret's case study, featuing with a short explanation of their background and the process, then introducing and links out to each of them.

Margaret created a case study page for all her meditation-themed blog posts. She starts with a short explanation of their background and her process, then introduces and links out to each of them.

6. Sera Ozkivanc

Sera's content writing sample about her project for Loggle, showcasing pieces of writing in browser mockups

Sera created neat visuals of browsers and mockups to illustrate her writing samples on her project page about her work for Loggle. She created it using Copyfolio .

7. Hazel McLaughlin

Writing samples that Hazel did for the Governor of Alabama.

Writing samples that Hazel did for the Governor of Alabama. She featured them on her portfolio website made with Copyfolio , including all important details as text next to images showing the content.

8. Julie Yuen

A screenrecording scrolling through Julie Yuen's content writing portfolio, clicking on one of the project thumbnails, which opens a PDF writing sample on a new tab.

9. Halle Snavely

Halle's content writing samples featuring multiple formats, including blog posts and cheat sheets.

Similar to Shanice, Halle features multiple samples on one page, including screenshots and summaries, linking out to the full pieces. She created her content sample page using Copyfolio and the "Letterpress" template .

10. Robin Catalano

A magazine piece sample Robert wrote, with a little bit about the project background.

A magazine piece sample Robert wrote, with a little bit about the project background.

11. Tania Lewys-Lloyd

Blog samples by Tania, with a link to the blog and some background information.

Blog samples by Tania, with a link to the blog and some background information.

12. Caitlin Wright

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

13. Nidhi Pathak

Nidhi chose to add her content sample as a PDF with its preview and short summary.

Nidhi chose to add her content sample as a PDF with its preview and short summary.

14. Kelsey Ray

Kelsey's content writing portfolio, featuring multiple samples categorized by industry —and included a case study for more information.

Kelsey listed multiple samples categorized by industry —and included a case study for more information.

content writing case study on Kelsey Ray's writing portfolio page

She also wrote about the objectives and gave some additional information about the projects.

15. Angela Rodgers

case studies for content writing samples, displaying the finished results as screenshots.

Angela wrote short case studies for each of her samples, and displayed the finished results as screenshots.

16. Hannah Smith

Hannah's writing sample in the form of an excerpt —you can view the full blog post by clicking through

Hannah included the excerpts of her content writing samples on her site as blog posts, with a link to the full article.

17. Leah Presser

Writing samples showcased as PDFs, with their own page, including a short summary and a call to action button

Leah also added her writing samples as PDFs —each on their own page, with a short summary included.

18. Paul Maplesden

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

19. Marijana Kay

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

20. Laura Howarth from left field.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

21. Yvonne Reilly

content writing samples in the writing portfolio of yvonne reilly

Similarly, Yvonne also added each project as a card, linking out to the pieces on different websites.

22. 3rd.Life

Content writing sample displayed on the 3rd.life website

The content writing samples on the 3rd Life website pop up in lightbox windows, so you can take a better look and read the whole piece.

23. Julie Gabriel from Copywriter.world

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

24. Shoaib Marfatiya

Shoaib's content writing samples

Why do you need to have content writing samples?

Okay, yes, these are great… But why do we need to have the content writing samples again? Isn’t it enough to just list all the previous clients and work experiences?

Not really.

Even if you worked with some big brands, it doesn’t mean that your next client or employer will like your writing style. Or that they’ll think you can adjust your tone of writing to their brand’s.

Getting to see multiple samples of your work in your writing portfolio , even if they’re not very long, will help them decide if you’re going to be a good fit or not. It’s kind of like trying an exotic new dish. You like how it sounds, but you’d still want to try it first before you can say that you actually do like it.

And that’s all the more true with clients working in complex industries. When it comes to highly technical topics, people like to see that you not only thoroughly understand it but can explain it in an interesting, easy-to-understand way.

What kind of jobs do you need content writing samples for?

First of all, you’ll need them if you’re a freelance writer, offering copywriting, or content writing services. Your prospective clients will want to check out your writing style before they hire you, that’s for sure.

But if you’re applying for an in-house or agency position that involves content writing, you will also be asked for it. It can be called a copywriter, content writer, SEO writer/specialist, or even a digital marketing position. So make sure you check the job description carefully and get your samples ready before you hit apply.

This portfolio took 30 minutes in Copyfolio. Build yours in a flash.

Types of writing pieces to include in your content writing samples

Now that you’re pretty sure you indeed need to collect your content writing samples, the next step is to decide what type of writing pieces you want to collect. If you’re an experienced writer, this will be a given.

But if you’re just getting started, choosing certain types of writing for your samples could help guide your projects later on. Because logically, for example, if you have a lot of podcast script samples, you’ll feel like a great candidate for the podcast writing gig. Just as a client would happily hire a writer to write for their blog if the said writer has loads of amazingly written article samples.

Blog posts and articles

One of the most common and popular types of content to write nowadays are blog posts and articles. As content marketing is becoming more well-known amongst companies, the need for writers who can write highly converting content is on the rise as well. So you’ll find that most content writers have blog posts or articles as samples in their writing portfolios.

Long-form webpage copy

Another type of written content all businesses need is copy for their website. With everyone trying to get their pages to rank on Google, if you can write SEO-optimized content for websites, you can get yourself ahead of the competition. Knowing at least the basics of SEO is a valuable skill for writers, so if you have it, don’t be afraid to show it off.

Content for social media

Do we even need to get into why businesses need to have an active social media presence? We all know that by now. But what many people often don’t think about is that writing content for social media is not something that just about anyone can do.

Yes, many social media platforms focus on the visuals - but without outstanding copy to go with it, even the best visuals will fail to convert. You need to know how to reflect on the consumers’ pain points and how to lead them to take the action you want them to take with the right CTAs.

So if you know the popular social media platforms and their requirements like the back of your hand –and can write content for them that will convert… Consider social media specific getting content writing samples and creating a social media portfolio .

Scripts for podcasts or videos

Blogs and websites have been around for ages, but it was in the last couple of years that the popularity of podcasts took off. So much so that now many podcasts are looking for writers to help out with their scripts, especially when they are starting a video podcast series . Since scripts for those need to be more versatile and well-thought-out. And the same goes for video content too.

It’s an exciting new genre, but also one that requires lots of time and effort. Podcasts tend to be quite long –and in most cases, you’ll have to do some research to be able to write a whole podcast script on a topic.

But if that’s something you’re interested in, add podcast or video script pieces to your writing samples to establish yourself as a promising candidate for these types of projects.

If you don’t mind ghostwriting (meaning that your name won’t be displayed as the author), writing eBooks for businesses that sell them is a great way to earn money as a writer. Similarly to podcasts, they’re lengthy and require lots of research –but the compensation usually matches the effort.

So if you’ve written eBooks –or want to get into writing them–, then samples or case studies to show your expertise will come in handy for your writing portfolio website .

Create your site now

How long should your content writing samples be?

The length of your samples will depend on a few things. Let’s start with the easiest.

If you’re adding a piece that was a previous project, the length is what it is. Although, for your portfolio, you can choose whether you want to showcase and publish the whole thing, or just an excerpt of it.

And that’s the second factor. Whether it’s a finished project or you’re just writing it now for your portfolio, you can always include just an excerpt of it. If it’s good enough that it shows your writing style, and your expertise in that specific type of writing, your sample doesn’t have to be thousands of words long.

Of course, if reading the whole piece is needed to assess your skills, write and publish it all. But showcasing only an excerpt can make reading it less overwhelming for the viewer. And as we all know, HR managers and potential clients often don’t have much time to review each content writing and copywriting portfolio . So making it easier for them by keeping the reading material shorter is a great idea.

How to format your content writing samples – a guide for freelancers and in-house content writers

This is another “it depends” kind of situation. Why?

Because if you’re applying for an in-house or agency position, the writing sample requirements might be very specific. They might ask you to send a certain number of samples that have specified length and format too. Or might even ask you to write something replying to a prompt or topic they gave you.

But if there are no such requirements, or you’re just putting your content writing portfolio together, you have more freedom in choosing the format. Our recommendation? A portfolio website , with each sample a separate project page.

Having your personal website with all of your content writing samples on there won’t only make you feel instantly more professional, but will also make it super easy for anyone to review your samples.

When each of your writing samples has its own project page, you have space to not only showcase the finished product but to also talk about how it came to be. Oftentimes the background information such as

  • what the initial brief or your task description was,
  • how you researched the topic and went around writing it up, and
  • the impact it made, the conversions it drove,

...are just as important – and this format will enable you to write about all that.

Free content writing sample presentation template s

To make it even easier for you, we put together two free content writing sample templates. These templates will show you the ideal structure that a content writing sample project page should have.

If you follow one of these templates, your projects will be easier to review, will give insights into and background information on the project, and will convert better.

content writing sample template for showing previous writing projects in an online writing portfolio

Create content writing sample pages based on this template easily with the help of prompts and guiding questions, and the super-fast page builder in Copyfolio — get started for free today, it's free, no credit card required!

This first template is for previous projects that are already published. Start out with your project title and follow up with a screenshot. It doesn’t have to show the whole piece, just that it exists and it’s out there.

People often simply link to the blogs and websites where their writing was published, but they forget one thing. It’s not guaranteed to stay there forever, unchanged. It happens that a company goes out of business, unpublishes some blog posts, or decides to change things in the copy you originally wrote. See how just linking to it becomes problematic?

But by providing a screenshot you can prove that it’s a real project that was published online.

Following the screenshot, write a few sentences about the project background. What was the task you were given? The brief or prompt you got? Who was the client you wrote for? Then, if you can, go into the creative process too.

In the end, show the final result. You can add large-enough images containing the content you wrote so that people can read it there - or even type it out. Additionally, you can link out to the live version of it online.

To maximize your conversions, always end with a clear CTA and your contact information. For example: “If you liked my writing and would like to work with me, email me at [email protected]

content writing sample template for beginner writers with no experience

This template is for you if you’re writing samples just to go in your portfolio. Because if you do that, you won’t be able to start out with a screenshot of your writing published online. You can still add a photo to make the whole page less overwhelming and easier on the eyes.

Next to the image, write a few sentences about its background and your process. Even if it’s a project you made up, you can still write about why you chose that topic and format, and how you got around to working on it.

For the final result, feel free to just type it out, or attach a screenshot of the document you wrote it in.

Collect your samples and add them to your portfolio with Copyfolio

The easiest way to create an online writing portfolio where you can add your content writing samples is using a website builder like Copyfolio.

Copyfolio was designed specifically for writers and will not only let you create a stunning website with just a few clicks but will help you with prompts and questions to write your case studies.

Just choose a template, write the copy, add your projects and you’re ready to go! Start building your professional writer website with Copyfolio, sign up today!

build your responsive writer website with copyfolio

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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Cover for post #madewithCopyfolio: 2024 January favorites

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Each month, we'll share a few sites we recently found and thought stood out from the crowd. Here are our 2024 January favorites, all made with Copyfolio.

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Blog • Perfecting your Craft

Last updated on Feb 07, 2023

The 50+ Best Writing Websites of 2024

The Internet is full of writing websites and blogs to help people reach their creative goals . If you’ve always dreamt of writing your own book, but don’t know how to get there — or if you’re in the process of writing, but feel unsure about what to do next — then it’s your lucky day! Here we have all the best writing websites of 2024 in one single place for your convenience. They’re also organized by category, and alphabetically within each of those categories, to make each one easier to find. Enjoy!

Best writing websites for writing craft and inspiration

writing websites

1. Almost an Author

Offering up new content every day, Almost an Author covers a grand scope of writing topics. From genre-specific advice to emotional support on your writing journey, there's tons of useful info here for beginner and veteran writers alike.

2. Association of Writer & Writing Programs

Having just marked their 50th anniversary, AWP is one of the premier authorities on writing. The AWP website provides resources and ample opportunities for authors, teachers, and students at every point in their career. Here you’ll be able to find information about writing programs, career options, and conferences all over the world. Keep in mind, though, that access to some of these features is restricted to members only.

3. Creativity Portal

This is a wonderful hub for creative resources that has been around for a whopping nineteen years! Here you can find writing prompts , creative coaching, printable writing templates, and interviews with authors that will help nourish the right side of your brain.

4. Daily Writing Tips

As the name suggests, this site offers daily writing tips ranging from open-ended prompts and exercises to grammar, spelling, punctuation, and vocabulary. It also covers all writing levels and professions, so it doesn't matter how far along you are in your writing career — DWT is sure to help you out.

Instead of spending thousands of dollars on a master’s degree, you can get your own "DIY MFA" right here! This site (founded by Gabriela Pereira ) aims to cover everything you would learn in a graduate program, while giving you the freedom to choose your own areas of concentration and allocate your time as you please. 

6. Electric Literature

While not exactly a craft-focused website — so no straight-up writing advice or prompts — this nonprofit digital publisher showcases literature-related essays, criticism, and recommended readings. If you're looking to brush up on both literary theory and recent literary trends, Electric Lit is the place for you.

7. Fiction University

This virtual university, run by award-winning author Janice Hardy, contains tons of advice and concrete examples to help authors build a strong writing foundation. It's full of blog posts by professionals who share their own processes and techniques, providing tips not just on what you should do as a writer, but on how  to make it happen.

8. Helping Writers Become Authors

Longtime author K.M. Weiland offers writing advice that ranges from outlining and structuring to characterization and dialogue — plus all the little details in between. She updates her blog faithfully with topical posts that would pique any writer's (or non-writer's) interest.

9. Insecure Writer's Support Group

Writing is intimidating for everyone , whether you're a multi-published author or you're just starting out. That's why getting support, guidance, and motivation throughout the process is vital! On IWSG, you'll discover a wealth of information on writing, publishing, marketing, and anything else you might need to ultimately overcome your insecurities.

10. Literary Hub

LitHub boasts a superb selection of content for all things literary. Here you can get all the latest book-related news, posts on design and the craft, your daily dose of fiction, and sparkling reviews of new works. One of this site's best features is its section on literature in translation — a great resource for those who want to read books and authors from around the world.

11. LitReactor

The LitReactor blog consists of writing classes, workshops, and a myriad of posts on writing and books ( some of which are even written by us! ). There’s also an online magazine that includes interviews, criticism and analysis, and seasonally appropriate reads and recommendations.

12. LitRejections

An unfortunate occupational hazard of with writing is rejection. This is where a site like LitRejections comes into play! It offers personal stories to help discouraged writers persevere through rejection, and maintain hope and motivation as they move forward in their careers.

13. Live Write Thrive

In this website by professional writer and editor C.S. Lakin, you’ll find plenty of nuanced writing anecdotes and tips. Lakin also supplies annotated critiques that can help you prep your book for publication.

14. NaNoWriMo

Besides serving as the official information hub for NaNoWriMo , this site also lends constant support for those struggling to "win" National Novel Writing Month. Make sure to check out the NaNoWriMo forums, which are chock-full of other people's personal writing tips and strategies to get you through November — and every other month of the year — as a writer.

15. Now Novel

This comprehensive website, founded by author Bridget McNulty , is a go-to for just about every writing-related question you might have. Here you'll also find advice, courses, and even an author dashboard where you can keep track of your own writing progress.

16. Positive Writer

If you often feel uncertain about your creative abilities, this is the site for you. Bryan Hutchinson created Positive Writer to encourage and inspire all those who want to write, no matter how much experience or confidence they have.

17. ProWritingAid

ProWritingAid offers a fantastic manuscript editing software that analyzes your writing and creates reports for you to learn from! This tool also includes a thesaurus, grammar checks, style suggestions, and more — you can learn all about it on the ProWritingAid blog, or in our review of the app !

18. She Writes

A well-established writing website with a feminist bent, She Writes is "the largest online community and content site for women writers... all around the world." The site features thoughtful posts and resources to help writers on their journeys, as well as a personal She Writes blog page for every user who signs up.

19. Well-Storied

Here you can find recent articles, workbooks, tutorials, and fascinating discussions on writing. Kristine Kieffer has an extensive archive of posts as well, where you can procure information on just about any topic related to books and writing.

20. The Write Practice

Fulfilling the promise of their name, every single post on this site emphasizes putting theory into practice! There's simply no better way to become a writer than by creating a routine, and that’s exactly what The Write Practice helps facilitate.

21. Writer’s Digest

Writer's Digest is one of the most encyclopedic writing websites out there — after all, the print magazine has been around for almost a century now! Here you’ll find genre and vocation-organized articles, events and competitions, webinars, templates, tutorials, and so much more.

22. Writer Unboxed

Writer Unboxed features articles by authors and industry professionals, focused specifically on the craft and business of fiction writing.

23. The Writing Cooperative

Plain and simple, this is a group of people who want to help each other become better writers. On Writing Cooperative, you will find articles that cover just about every aspect of the writing life. They also have monthly writing challenges to keep you incentivized, and there’s even a space where you can submit your own article to the blog!

24. Writing.com

This is an absolutely all-inclusive community for writers . It’s open to all levels and provides a creative, supportive environment for all members, as well as portfolios to store and display their writing. Like most writing websites, it also includes a plethora of writing tools , contests, and rewards.

25. Catapult: Don’t Write Alone

Don’t Write Alone is a blog written by the Catapult team dedicated to helping writers grow their skills. As a publisher and magazine founded in 2005, Catapult has seen a lot of works and now they’re spilling all the details. From interviews, to craft essays, to writer lifestyle essays, Catapult covers it all.

26. Kirkus Review’s Writers’ Center

Kirkus Review is known for its prestigious $50,000 dollar annual prize and its bi-monthly issues where they critique hundreds of recently published books. But, did you know they also have a section of their website devoted to helping emerging writers grow their skills and navigate the publishing industry? They’re always up to date on the latest trends — if they aren’t creating new trends themselves.

27. Writers Write

An invaluable resource for creative writers, business writers, or bloggers, Writers Write offers over 1400 articles, courses, and workbooks to help you take your writing practice to the next level. Alongside their educational content, they offer book reviews, trivia on famous authors, and prompts. Sign up for their inspirational newsletters for regular hits of motivation that will keep you writing.

28. The Narrative Arc

Beginning as a home to Andie R. Cranford’s writing journey, The Narrative Arc is now a treasure trove of practical tips and prompts to inspire your creativity. Breakdowns of popular books are particularly handy for the budding author — but whether exploring writing for the first time or tightening the bolts on your Franken-novel, the site's ideas on craft are elegant and inspiring.

Best writing websites in the publishing industry

writing websites

29. Agent Query

This database allows authors to perform in-depth searches for literary agents . You can narrow your search by genre and keywords, view agents’ full profiles, and see if they are currently accepting queries — all for free!

30. The Creative Penn

Besides being a bestselling author on various topics, Joanna Penn is also a leading voice in self-publishing . On her punnily named site, you’ll find abundant information related to writing, self-publishing, marketing, and everything else you mind need to make a living as a writer.

31. Digital Pubbing

Digital Pubbing provides industry news, interviews with indie authors, and resources for learning all about ebooks and the publishing industry. In accordance with the name, this is the perfect site for any author hoping to absorb some serious digital knowledge.

32. The Independent Publishing Magazine

We know it might seem like we're repeating ourselves, but this website really is all about publishing (both independent and traditional, despite what the name indicates). Whatever info you need about self-publishing, trad pub, or hybrid publishing , you’ll definitely be able to find it here.

33. Publishers Weekly

And if you have a specific question about the publishing world, you’ll most likely find the answer here. This weekly magazine is packed full of news, reviews, announcements, and many other resources on the industry. It has been dubbed as "the Bible of the book business" and with its extensive archive, it’s easy to see why.

34. Publishing Perspectives

Publishing Perspectives is another leading source of publishing info, specializing in industry news and topical articles. Aimed at publishers, agents , and authors alike, it features a variety of posts that cover book fairs, distribution, education, and much more.

35. Query Shark

Not sure where your query letter is up to snuff? Query Shark offers the opportunity to have your query critiqued, and to read detailed query critiques of other authors' letters, so you can get the best possible results for your book. Be warned, though, that this sharp-toothed feedback isn't for the weak of heart.

36. Writer Beware

This amazingly thorough site compiles information on schemes and scams that affect authors , especially those run through email and the Internet. It’s sponsored by the Science Fiction and Fantasy Writers of America, but obviously applies to authors everywhere. If you're a fresh-faced author trying to get published, definitely check it out — it could save you from losing thousands of dollars in an elaborate scam.

37. The Darling Axe

When the industry professionals at The Darling Axe aren’t working on manuscripts, they flock to the internet to share their hot takes on the publishing industry. They also host writing contests throughout the year to build a writing community and give unpublished authors the chance to get feedback from professionals.

Best writing websites for marketing and design

writing websites

38. David Gaughran

An experienced author of historical adventures, short stories, and popular books for writers , David Gaughran is one of the definitive writing experts out there. His eponymous blog contains plenty of info on marketing and self-publishing, plus workshops to help aspiring authors. And similar to Writer Beware, he's the noble opposition of online publishing scams and scammers — so if you're frustrated by these issues, you'll discover a blissfully sympathetic voice on his blog.

39. Kikolani

Focused specifically on marketing, Kikolani offers tips and strategies for bloggers who want to grow their presence and attract more readers. Here you’ll find information on brand development , social media, customer retention, and other useful tips that you can put to good use as a blogger. (If you're just getting started, though, we'd recommend this course .)

40. Kindlepreneur

Dave Chesson is — in his own words — a “digital marketing nut.” His blog has all the information you could ever need about Kindle book publishing , how to write to market, increasing your rankings on Amazon, and lots more practical tips and advice.

41. Storiad

Storiad is a marketing platform that helps authors and publishers sell books. Go here for essential information on writing apps , databases, tools, and budgeting to help you run your own publishing campaign from start to finish.

42. Writers & Artists

Part of the distinguished Bloomsbury, Writers & Artists has quite a few articles on writing and the self-publishing process. They also offer editorial services and events on many different topics, like genre-specific writing courses and how to get connected with agents .

43. Your Writer Platform

Naturally, this site is dedicated to building your very own writer platform. There are tons of tips, resources, tools, how-tos, and even individual consulting services to help you build the platform that works best for you and your marketing needs.

Best writing blogs by industry professionals

writing websites

44. Goins, Writer

Bestselling author Jeff Goins created this blog to share his thoughts on writing and to inspire others to chase their creative dreams. He's especially good at breaking complex topics down into digestible bits — new writers, go here for your primers.

45. Jane Friedman

With copious experience in the publishing industry, Jane Friedman offers online classes and articles on the entire process of book publishing. She's a real goldmine of business knowledge, so keep her in mind for when you're ready to publish your book.

46. Nail Your Novel

As a bestselling former ghostwriter who now publishes under her own name, Roz Morris provides advice about writing, self-publishing, and of course, ghostwriting . If you're interested in becoming a ghostwriter, be sure to check out her courses!

47. Nathan Bransford

Nathan Bransford is a former literary agent who posts all about the inner workings of publishing, as well and information on agents and self-publishing. He also does consultations, edits, and critiques . 

48. Rachelle Gardner

Skillful agent Rachelle Gardner has negotiated over 200 contracts with over twenty publishers and helped more than 100 authors fulfill their dreams of publishing. On her blog, she offers writing, publishing, and social media coaching, along with general writing and publishing tips.

49. Kris Writes

For regular insights from a New York Times bestselling author, look no further than Kristine Kathryn Rusch's blog. On Mondays, she posts free short stories for authors to find inspiration in, and Wednesdays she posts in her “Business Musings” collection where she breaks down news from the publishing industry and offers her inside opinions. 

50. The Marginalian  

Maria Popova describes her site as “a record of my own becoming as a person — intellectually, creatively, spiritually, poetically — drawn from my extended marginalia on the search for meaning across literature, science, art, philosophy, and the various other tendrils of human thought and feeling.” She sends out a Sunday newsletter with thoughtful deconstruction of the week’s best liberal arts goings-on to help broaden her readers’ appreciation of the creative world.

51. John August

For all the screenwriters out there, John August co-hosts a weekly podcast with fellow screenwriter Craig Mazin discussing both the craft and business of screenwriting while breaking down popular movies. To help screenwriters really get a feel for the process of working with a studio, John has posted multiple versions of scripts from different stages in the production process on films and series he’s written, including Charlie and the Chocolate Factory , Big Fish , and Chernobyl .

What are some of your favorite writing websites? Let us know in the comments below!

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16 Best Content Writing Tools in 2024 (Free & Paid)

Osman Husain

Creating content can often feel like an uphill battle (writer’s block anyone?). While many marketing functions can now be automated, writing content is, for the most part, still quite a manual process.

In this post, we’ll share a list of 16 paid and free content writing tools and software apps that will help you power up the research, outlining, writing, and grading of your website content before you hit publish.

Jump to a section:

Content research, audience research tool, keyword research tool, content brief workflow, content creation, document writing and editing tool, word / character counter, screenshot tool, headline analyzer.

  • Graphic Design & Editing Tool

Editing & Publishing

  • Editor & Spell Checker

Readability Tool

De-jargonizer tool, content grading tool, bonus tools, project management tool, remote collaboration tool, ai brainstorming tool, writing prompts tool, content research tools.

Spending time to plan, research, and outline your content solves several key issues. Firstly, are people searching for the topic you plan on writing about? Unless your goal is to write contrarian thought leadership content, which may not have a ton of existing search volume, there’s merit in planning your editorial calendar around topics that people want answers to.

And once you’ve decided on topics relevant to your business, the next step is to craft a detailed outline that takes into account supporting keywords, content structure, and supplemental questions that your target audience also asks online.

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Answer The Public ’s freemium tool helps you uncover what people ask on the web related to your target keyword. Plug in your seed keyword and hit search. The tool scrapes through Google’s autocomplete search suggestions to compute a list of content ideas, based on actual searches.

What we like about Answer The Public is that the sheer volume of content ideas is hard to find in another free app. Plugging in “ home security cameras ” into the tool offers a range of suggestions, across varying search intent.

Some of them are high on purchase intent, such as “ what home security cameras work with alexa ”. Others have split intent, such as “ are home security cameras admissible in court ”.

Not all of Answer The Public’s suggestions are applicable to your content marketing strategy , so don’t treat each suggestion as an idea. Some might be relevant to your business, while others may be wildly off the mark.

Nonetheless, free plans give you three daily searches while paid options allow you to track trends, set up alerts, and get onboarding and training support.

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Ahrefs is a world-class website content and SEO software tool, and you don’t necessarily need a paid plan to get started.

It includes a bunch of free tools that content writers can use to validate their ideas, check keyword volumes and difficulty, and understand how hard it might be to rank for a specific term.

With the home security camera keyword, for example, the Ahrefs free tool offers a list of ideas both in the ‘phrase match’ and ‘questions’ bucket. The top 10 keywords, ranked by volume, can be accessed without a credit card. You will need a paid plan to uncover more granular insights and SEO research.

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What we like about Ahrefs is that its free tools are often a great starting point for content writers. Whether it’s some quick keyword research while planning an editorial calendar, or for use in a freelance pitch, the tool allows you to test ideas quickly. The full Ahrefs suite is ideal, of course, but its advanced features are more suited for SEO folks than content writers. Nonetheless, Ahrefs is a solid addition to the list of best website content writer software.

Another alternative to help with brainstorming keyword ideas is TopicRanker . After giving them a seed keyword, they'll help suggest related topics you might consider targeting. Their keyword and SERP analysis is a great starting point before jumping into a full content workflow in Content Harmony.

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Other Picks: KeywordTool.io, Semrush, Moz Keyword Explorer

Once you’ve discovered ideas through Answer The Public and checked volumes and keyword difficulty via Ahrefs, the next step is to flesh out a world-class outline so that your content can do what it’s supposed to do: get to the top of the rankings on search engines.

Content Harmony’s Content Briefs workflow prevents you from having 30 different tabs open at once as you try to understand the H2s and H3s to include, common queries on sites like Quora, Reddit, and Stack Exchange, what supplemental keywords to add, and high-quality outbound links to add authority to your content.

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Plugging ‘home security cameras’ into Content Harmony gives content writers all the information they need to craft a killer brief inside a single tab.

You're able to plug the content structure of the top-ranking pages for this query, authoritative sources that they can consider linking to, the average word count of top pages, image and video analysis, and ideas from ‘people also ask’ that they can include while writing.

As any writer can attest to, the process of research and building a brief is manual, time-consuming, and often laborious. It’s also much needed; writing without an outline often takes longer and doesn’t result in SEO-optimized content.

Not only does Content Harmony save writers time, but it’s also an effective method to confirm alignment between marketing team members before writing. Strategists and writers agree on the best way to target a specific keyword, thereby preventing a frustrating back and forth later.

👉 Get Your First 10 Briefs For $10

Not looking for a tool quite yet? You can still get our free content brief template in the meantime.

Content Creation Tools

Now comes the fun part: creating the content that you’ve spent time researching and planning. Getting this right is arguably even more important because your content must be engaging, accessible, and spark curiosity with your audience. Search engines look at factors like click-through rates and bounce rates as ranking signals, so if your content is banal and uninspiring, it’ll get moved down the results pretty quickly.

If Google Docs isn’t already a standard app in your writing toolkit, it definitely ought to be. It’s included with any free Google account, and you can use it to write, edit, archive, and share your work with others.

With Google Docs, all your work is saved to the cloud automatically and there’s also a ‘write offline’ function. This means you’re never going to lose part of your draft due to a faulty internet connection or your machine freezing up for no reason.

What we love about Google Docs are its collaborative features. You’re allowed to toggle between multiple permission levels, meaning you can share your document with others and decide whether they can view, comment, or edit.

For those editing, they can do so in ‘suggestion’ mode so that collaborators can choose to accept or reject the changes. Google Docs also maintains a version history, so you can revert back to an earlier version if you wish or track exactly who made a specific change to the document.

Additional features like voice typing, dictionary, and advanced formatting options make Google Docs one of the best content writing apps around.

The ideal blog post length for SEO depends on multiple factors including the subject matter and search intent, but a ballpark estimation is anywhere between 2,100 to 2,400 words . As a writer, however, you might be creating blog posts one day and product landing pages the next. You might also need to break down each post into Twitter threads, where the character limit is 280 for each tweet.

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Our word counter tool helps you stay on track and confirm that your content has not fallen below or drastically exceeded recommended levels.

We recommend both Lightshot & Greenshot .

Screenshots work really well for guides, how-to content types, and others where you’re trying to illustrate a point. Lightshot & Greenshot are great, lightweight screenshot tools that allow you to edit the image inside the app, share to the cloud or with other people, or simply save to your device.

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Yes, both Macbooks and PCs have embedded screenshot tools but they don’t allow for any editing or annotation. A good screenshot tool has a host of features you can’t find on the factory versions for Macbooks and PCs which is why it makes its way on this list, like arrows, highlight boxes, text notes, and obfuscating stuff you don't want people to see.

We recommend IsItWP’s Headline Analyzer and CoSchedule’s Headline Analyzer Tool .

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Headlines are the first impression that your reader has of your content, so it’s important that you absolutely nail them . An average article with a great headline invariably has a higher click-through rate than a great article with an average headline and a good headline analyzer tool will help you craft the best one for your content.

Navigate over to the headline analyzer tool, type in the title you’re considering, and you’ll be awarded a “headline score”. The tools also provide you with tips to improve the headline and a sentiment score.

Type in a title you're considering, and you'll get a headline score, tips for improving your headline, and other suggestions on length, word placement, and sentiment. You can use it to A/B test headlines before hitting publish, adding power words to boost headlines, and incorporating other suggestions designed to bolster click through rates.

Graphic Design & Editing Tool

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Visual elements in your content can help boost engagement and readability, and Canva is a great tool if you want to move beyond embedding standard stock images. Hundreds of built-in templates allow you to create images, charts, mockups, and social media posts with a few drag and drop functions.

The best part about Canva is that it’s designed for people without much design experience. Unlike enterprise-grade tools, such as Adobe Photoshop, Canva does not require you to have any formal training in the software.

The free plan is robust and feature-rich, and upgrading to the paid plan, which levels up your design capabilities significantly, is $16.99/month.

Bonus Picks:

  • Powerpoint and Google Slides are easy tools to create quick images with text and charts. Both allow you to export as JPG or PNG versions of the current slide.
  • iStock's free Photo Editor has some awesome free features to help you build ads and social media imagery.

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As a writer, a thesaurus is one of your go-to tools, but Google search results are sometimes lacking.

OneLook works differently from other online thesaurus sites, with several helpful tools that elevate your writing.

For example, let’s say you’re trying to think of a word that conveys a meaning similar to “blissfully unaware”. You’re able to type in entire phrases with OneLook — and sort further into adjectives, nouns, verbs, and adverbs:

top content article writing

The amount of thesaurus suggestions OneLook generates is also markedly higher than other tools, helping it secure a place on this list.

Editing & Publishing Tools

Grammatical errors, typos, and badly-structured content is a major turn-off and can severely dilute your efforts to attract and win over an audience. Editing, publishing, and content grading apps should be an essential component of the content writing software toolkit.

Editor & Spell Checker

top content article writing

Grammarly is perfect for catching mistakes that only an editor would usually pick up on. Its browser extension picks up on your writing inside Google Docs, Twitter, Slack, email apps, and yes, even Content Harmony's Content Grader, subtly recommending changes where it notices an issue.

We find that its spelling and grammar algorithms are stronger than those found in Microsoft Word or Google Docs, with additional features like a passive voice checker.

Grammarly also helps you understand how your content may come across as to your readers, assigning emojis to show whether it’s friendly, instructive, confident, neutral or more. It’s a tool that most writers swear by.

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The Hemingway App helps you connect to your audience with language that they understand.

The average American has a readability level equivalent to a 7th/8th grader, while the UK government encourages content writers to aim for a readability level of nine. So if your content is full of wordy, hard-to-read sentences, expect your audience to be switched off pretty quickly.

Some content writers mistakenly assume that great writing is that which demonstrates mastery of the English language and superior grammatical skills.

Actually, great writing is that which hooks readers in, conveys its message clearly, and prevents confusion. The Hemingway App, named after Nobel Prize winner Ernest Hemingway , helps you communicate more effectively by cleaning up your draft and rephrasing parts of your content.

Paste your initial copy into the Hemingway app and let it do the rest. It highlights things like the use of adverbs, passive voice, complex words and phrases, and verbose sentences. It also assigns you a grade that represents the reading level of your content, allowing you to edit until you reach a level you’re comfortable with.

top content article writing

The more concise your sentences, the better they come across to readers. And while some of us are in the habit of adding ‘very’ before an adjective to make it sound more impactful, we’d be better served with a punchier word.

Lose The Very is an interesting new tool that does just that. When you’re editing your doc, keep an eye out for when you’ve added ‘very’ (or use CTRL+F) and add it into the app. It should populate a list of alternative words you can use to cut out the fluff.

While the tool doesn’t have a lot of bells and whistles just yet, keep an eye out for product upgrades , including a possible Chrome extension in the future.

We'd love to see an app like this grow to cover all sorts of weak words and jargon in the future.

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We mentioned Content Harmony’s research and outline features earlier, but we're dropping ourselves on the list one more time for our content grading tool . This function has multiple use cases; it can serve as a “final-check” of sorts, helping content writers use an AI-driven topic model to understand how many semantically related keywords were included in the draft and how the content appears to search engines.

The grading tool is also a nifty website content software that allows users to optimize existing content. Paste your draft into the editor, and switch the recommendations to “Unused” mode.

The tool will show you the most common topics and phrases that don’t show up in your content yet, giving you recommendations on what to include.

Content Harmony ensures that writers don’t need to “CTRL+F” to see if the target keyword has been used, or visually scan drafts to get an idea of supporting keywords. It also prevents messy instructions like “please add 500 words and make it more comprehensive” on content rewrites.

The AI-driven topic model tells you exactly where you’re falling short and the specific steps you can take to beef up the searchability of the content.

Bonus Tools for Collaboration & Content Generation

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Creating content often means collaborating with editors, designers, SEO experts, and more. That’s where project management tools come in handy and we have a lot of favorites, but Google Sheets or Trello are our #1 picks.

While there’s plenty of project management apps to choose from — Airtable, ClickUp, Jira, Monday.com, Notion — we’ve mentioned Trello here because its free version is hard to beat. Same with Google Sheets - almost everyone you'll collaborate has a Google login.

Lots of built-in templates allow writers to manage multiple projects with lists and cards. You can also make use of a calendar view to keep track of schedules, deadlines, and upcoming projects.

Check out our free editorial calendar template that will work inside of Google Sheets, and can be converted to work in tools like Notion and Airtable.

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Miro ’s an excellent tool if you’re a freelance writer, manage a team of freelance contributors, or simply work in a distributed environment. With Miro, you’re able to supercharge meetings, the ideation & brainstorming process, and level up both real-time and asynchronous collaboration.

It’s a huge upgrade from Zoom meetings, for example, where participants often talk on top of each other, have to request screen share permissions, and generally can feel crowded out.

Miro’s meant to engage all people in the room, and not just those whose voice is the loudest. Its collaborative whiteboards enable you to add ideas, comment, and request feedback from other team members wherever they might be in the world.

While we don’t believe that AI tools can replace quality long-form writing, they can certainly provide assistance in areas like title tags, meta descriptions, product descriptions for eCommerce, and some digital ad copy. That’s where tools like Copy.Ai can help.

Some writers may also use AI tools as a source of inspiration, particularly on days when writer’s block has set in. The tool can suggest a few options, and it’s yours to edit as you please.

Copy.Ai is one of the better ones in the plethora of language prediction tools available today. It also offers a 7-day free trial so you can test it out or use it for short-term needs.

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Outside of business writing and blogging, it can be helpful to have some writing prompts to get your process flowing. Our Founder Kane built this mini project, DraftSparks , to help with just that.

DraftSparks is a database of nearly 100k writing prompts. The prompts themselves are generated by AI, but within human-edited categories and themes. You can browse by themes , like health or empathy , or you can browse through popular categories like journal writing prompts , fiction writing prompts , and more.

Or, you can just click the random writing prompt button to jump to a random prompt on the site.

Want to see how Content Harmony helps you build content that outranks the competition?

The blog post you just read scores Good in our Content Grader for the topic "content writing tools".

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Grade your content against an AI-driven topic model using Content Harmony - get your first 10 credits for free when you schedule a demo , or sign up here to take it for a spin on your own.

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Osman Husain

Osman is the former Head of Content Marketing at Content Harmony and now specializes in building SaaS content marketing programs. His work has been published on ExpressVPN, Shopify, Enzuzo, and more.

Twitter: @osman_husain

📖 Browse all articles by Osman Husain

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Home > Learn More About Content Writing > Top 30 Content Writing Topics to Write On In 2024

Top 30 Content Writing Topics to Write On In 2024

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Whether a novice or a seasoned writer, you have undoubtedly pondered content writing ideas that will appeal to your target audience. Even if you are an experienced content writer, there will be times when you question the viability of the topics you select. There are always specific themes that may be relied upon. They invariably contribute to improving the lives of your target audience. However, choosing a topic is difficult, especially for beginners. When you initially begin your career as a content writer, it is natural to need clarification and clarity about a particular topic. In addition to the fact that multiple thoughts vie for prominence in your mind, you must also determine your preferences. Here are the top 30 content writing topics to write on in 2024.

Content Writing Topics to Write On – Memories, Experiences, Adventures, Stories, Imaginations, Values, Beliefs, Facts, Attitudes, Feelings, Experiments!!

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It is a wonderful feeling, to remember this very moment, to live this very second, to put it into words, to make something, to document experiences, to write about feelings, to create awareness and the list goes on and so forth. 

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Everybody loves to minimize presentness, for the reason that immortality is predominant, yet it’s the characterizing of a pattern, creating content, and being a piece of the present day that will place you in the pages of experiences.

How is any age recalled? How is any time recollected? How is any period remembered? How is any culture celebrated? The speculation of patterns after some time permits us to distinguish and frame a set of experiences—a course of events—of progress.

The process of documenting, planning, writing, and creating experiences all on a piece of paper or an internet writing tool, altogether is Content Writing.

Making trends, and creating content can be utilized to reach a larger audience. They empower us to take into consideration the current requirements, scenarios, wants, and demands of our crowd. It’s all about pertinence. 

Trends are a chance to explore new territory from a singular viewpoint, however on a full-scale level. Patterns permit us to move social flows and eventually portray a hidden instinct. 

Regardless of whether you are an accomplished Content Writer or a fresh starter, you will have days when you consider the adequacy of the themes you pick.

When you start as a Content Writer initially, it is normal to feel confused by two thoughts or ideas about a theme. Nevertheless, you likewise need to distinguish where your tendencies are and what matters most to you or what is more relevant at this point.

At the point when you make content, see to it that it obliges the requests of your followers, clients, and customers first. Keep in mind that you are principally writing to offer some incentive to your crowd. Assuming you mean to spread pertinent data, web crawlers will consequently esteem your substance dependent on the quality.

One of The Best Content Writing Course institutes in India is Henry Harvin Education. The curriculum covers the entire secrets and codings of Content Writing.

Top 30 Content Writing Topics to Write on in 2024

1.) bitcoin and cryptocurrency.

Cryptocurrency is a virtual or digital currency, that can be used as an online version for cash to buy products and services. Bitcoin is also a cryptocurrency. 

Cryptocurrency is one of the most trending content writing topics of 2024. One can write about the various doubts, facts, and myths and give profound knowledge about cryptocurrency, for eg:- how to start investing in Cryptocurrency, news updates about Cryptocurrency, influencers or investors to follow, Trading blogs, etc.

Bitcoin – digital money – is a type of currency that is completely virtual. It’s like an online version of cash.

You can use it to buy products and services, but not many shops and businesses accept Bitcoin yet and some countries have also banned itsuse of it completely.

2.) Social Media Marketing 

Nowadays everyone is on Social Media. Facebook, Twitter, Instagram, Linked In, Tik Tok WhatsApp, etc. everything is just a click away. The second best Content writing Topic for this year.

Social Media Marketing (SMM) is the second most popular Content Writing Topics. It is the activity of making content to promote or market your business and products or items on different online media stages like Facebook, Instagram, Twitter, etc.

Your one-of-a-kind substance ought to be custom-fitted to the particular stage it’s being shared on to assist you with boosting transformations and increasing brand awareness.

Social Media Marketing makes it easy for a business to sell a product and easier for a customer to buy the products and services. 

You can guide with-

  • How to start Social Media Marketing?
  • What time of the day is the best to put up content?
  • How often can you put up marketing blogs?
  • What kind of content to post?>
  • How to increase followers for more sales?

3.) Fast Online Courses to Earn Fast Money

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To make their life exciting and worth more, they opt for fast online courses that can help them earn quick money.

It’s time for you to get creative and Content Writing Topics ideas or courses that can help them run the mill. You can guide them about-

  • What and where are the most popular online writing Courses?
  • Data Science and Computer Programming Courses.
  • Infographics & Data Analytic Courses
  • Freelance Work-from-home guides.
  • Affiliate Marketing Courses.
  • How to Transcribe Audio Files Courses.

4.) Time Management 

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But time is not in our hands, yes time management is in our hands. It cant be expanded. It can be stopped. It cant be bought.

But you can opt for either one of the two things- take the work to the next day or improve your time management skills.

Therefore, this becomes a  very important Content Writing Topics.

Many people are dealing with this mess these days. What can you suggest to make it better for them? Write about how to manage time in their daily routine.

You can cover –

  • How to Set achievable Goals?
  • Making priorities.
  • Setting a time constraint for each task.
  • Taking Breaks between Tasks.
  • How to not dive into the cell phone every minute?
  • Organize yourself and your tasks.
  • Decluttering unwanted things and tasks.
  • Planning for tomorrow.

5.) DIY Tutorials 

DIY Content Writing Topics has acquired fame in the last couple of years. Essentially, these are projects for making or fixing absolutely everything – without taking help and assistance from anyone else.

Do-It-Yourself Projects offer a bunch of directions, rules, steps, works, etc, for making or creating something. 

From specialties and home improvement to preparing a cake, wiring our home and water pipe fittings, there are DIY projects promptly accessible for pretty much anything and everything.

You can write blogs that would help an individual get through the start of DIYs-

  • How to make a vision board?
  • Decide what the product would be?
  • Checking what stock, ingredients, and things would be needed for the specific item.
  • Making illustration videos.
  • Explaining each step and method.
  • Writing and composing for the same.>

6.) Online Etiquettes

Online Etiquettes also known as Netiquette refers to guidelines set to follow when communicating online or on the internet. It ensures calm and positive interactions with fellow mates.

With everything currently moved to the digital platform, it may work from home or attend education classes online, Netiquette or online manners for netizens is highly recommendable and required. Adults and young students can benefit from a blog or write-up about the same. 

You can share information with your followers about –

  • Respecting people’s opinions.
  • Putting forth your thoughts and Ideas, without disrespecting or insulting a Teammate.>
  • Muting microphones and Using noise cancellation headphones.
  • Choosing words carefully, while speaking or posting a message. 
  • Keeping verbal and nonverbal communication respectful.
  • Not typing too much in Capital Letters. It sounds like you are yelling.
  • Keeping good intentions while reading and posting a message.
  • Spelling out acronyms and abbreviations the first time at least, makes it easier for the reader to understand.
  • Not yelling or speaking above your tone.
  • Speaking only when spoken to, Or wait for your turn to speak.
  • ake yourself look good and present for the Online class or meeting.
  • Knowing that the person on the opposite side has feelings too. He/She is Human.

7.) Online Shopping and Fashion Blogging

Fashion is a profoundly big industry, which clarifies why Online Shopping and Social Media are for the admirers of style.

However, there is undeniably more style content online than what individuals share via web-based media. It has consistently been a solid specialty for publishing content to a blog.

There are numerous quality style sites, which highlight great photos of the most popular trend developments.

Most style sites are brimming with motivation for those mornings when you are so confused to decide what to wear.They make an optimal spot to start your online investigation into what’s hot this year and you head off to buy your outfits. They can likewise give you thoughts regarding what you can blend and match to make that ideal look.

Fashionistas look forward to reading such content on the internet. It’s the right topic for you to research and evolve. Some of the main features you can write about are-

  • Selecting a fashionably rare name.
  • Making a marketing strategy
  • Collaborating with Brands
  • Deciding Cost and Measures
  • Selecting a Target Audience
  • Showing Availability
  • Creating Sustainibility

8.) Personal Financial Planning

Personal Financial Planning is a term that covers dealing with your money, savings, expenditures, and investments. It includes planning, banking, insurance, funds, emergencies, retirement compensations, and family maintenance.

The term frequently alludes to the whole business that offers monetary types of assistance to people and families and prompts them about monetary and speculation openings. 

A Personal Financial plan is constructed by meeting individual monetary objectives, regardless of whether it’s having enough for momentary financial necessities.

Everything depends on your salary, Cost of living, personal expenses, and your daily needs and wants —and concocting an arrangement to satisfy those requirements inside your monetary imperatives.

You can have your readers hooked by mentioning about-

  • How to make a budget?
  • Creating an emergency fund.
  • Spending less, Saving More.
  • Using credit cards only when needed.
  • Maintaining a credit score.
  • Investing in Mutual Funds at your own risk.
  • Take life insurance and medical insurance for you and the family.

and much more…

9.) Parenting

Someone has rightly quoted -“It takes a community to raise a child”. 

Fortunately, in today’s times, this community is online.

There are so many pages, websites, and blogs on how to raise a child. Right from the early stages of pregnancy, adoptions, raising toddlers, guiding teenagers, creating great bonding, keeping kids and parents emotionally and physically sane, and so on.

Keeping parents updated with the latest trends, and providing emotional support are some of the very vast diversion of topics you can write on. You can mention on-

  • Keep a blogging goal.
  • Make your content unique.
  • Raise awareness.
  • Ask Why. Show How. Tell Do.
  • Different styles of Parenting.
  • Parenting Facts & Myths.

10.) Love, Marriage, and Relationships

A cheerfully ever-after Hollywood or Bollywood storyline is regularly portrayed as a successful ultimate relationship, however, all things considered, making an enduring and flourishing relationship takes work—and there are knocks en route.

With the numerous superb encounters, one may face a whole lot of couple problems. Even more, these days, when there is no work-personal life balance. 

To make work- Love, Marriage, and Relationships are the essence of today.

This would be one of the most preferred content writing topics of recent times. To make it unique, elaborate it with-

  • How to handle finance as a couple?
  • What relationship habits can lead to a happy marriage?
  • How to communicate with your partner and how does communication affect a relationship?
  • How do survive in quarantine together?
  • What can you do to nurture a partnership?
  • When and how can one maintain healthy boundaries?
  • What makes a marriage sacred and intimate?
  • How to build a successful Love and Marriage relationship?

11.) Diet, Fitness, and Yoga

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Shockingly, figuring out how to work out or become familiar with another exercise or diet routine can be hard.

A survey uncovered that practically 75% of individuals who set staying fit as their New Year’s goal generally stop before they achieve results. 

One can only assume that the fitness goals cannot be achieved is if the diet and fitness routine are wrong and not compatible with the body type or maybe because the individual is doing it all alone by him/herself.

To get your readers and followers interested, you can

  • Start by naming famous fitness influencers.Their stories, diets, workouts, etc…
  • Draw and explain different body types and structures.
  • Make a diet routine for everyone to follow.

   -Veg / Non -Veg Food plans

– Fat and Cholesterol intakes

    -Protein requirements

     -Sugar intake

    -Vitamins, Calcium, Zinc, and Iron needs.

  • Create an Exercise routine.
  • Time the workouts.
  • Yoga structure and poses.
  • Fitness Goals. 

..and much more…

12.) Food Blogging 

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Food Blogging is a combination of a “Foodie”- someone who loves to cook and eat or just eat good food, “Blogger”- someone who writes about their interests, and “Food Photography”- someone who likes to capture on camera from all sorts of angels, of the food they eat.

Food Blogging could consist of –

  • Restaurants / Restaurant reviews
  • Food / Food Reviews
  • Food Ethics in Different Cultures
  • Food Photography
  • Types of Foods
  • Gourmet cooking<
  • Village cooking
  • Creating and documenting unique and rare dishes.

13.) Wanderlust- Travel

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The world is a book, you have to travel to know more about it. Travel helps us to find purpose and focus. It’s a heart-filling Content Writing Topic.

Travel is a medium to associate human interactions, with regards to culture, food, new places, music, and the way individuals carry on with their everyday lives in various regions, and places of the planet.

It is an awesome way of learning by being on location and viewing and gaining knowledge of everything around you. Most importantly, Travel helps you to declutter your mind and is very necessary for the goodness of mental health.

To write about Travel, one has to have the urge to explore places and make the world their own. You can write about –

  • Solo Travels
  • Family Travels
  • Jungle Safaris
  • Romantic Vacations
  • Honeymoon /Babymoon Vacays
  • Educational Visits
  • Places to visit
  • The varied list of waterfalls, mountains, etc
  • Hikers guide
  • Beach Spots
  • Sunset Locations
  • Needs for travel
  • What to pack?
  • Ways of travels
  • Collaborations with the travel industry.

…and many such other queries and concerns.

14.) Gardening

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The process of growing and cultivating plants is called gardening. A number of factors are connected to having a good garden, the right blend of daylight, ripe soil, and water to make your plants flourish. It’s likewise about satisfying your enthusiasm.

Nature is an awesome educator. The more you plant, the more you’ll find out, what works and what doesn’t.

Some people have a great interest in gardening but lack knowledge of the same. If you have profound skills, you can help followers and readers with some gardening tips like-  

  • What type of soil is required for which kind of plant?
  • Distinguish soil and fertilizer patterns for, Flowers, Vegetables, Shrubs, Bushes, Creepers, Climbers, trees, etc.
  • When to prune the plants?
  • Which climate is suitable for which plant?
  • How to make compost?>
  • How to save your plants in harsh winters, harsh summers, or harsh rains?
  • When to cut deadheads?
  • How to control weeds in the garden?
  • When to water the garden? How much water is needed?

15.) Reviews- Movies, Web series, Books.

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Review Writing helps bloggers earn money. Writing reviews for Movies /web series and writing reviews for books is a little different from each other.

The contents that would go in for Movie and Web series Review content writing topics are

  • Watch the movie twice. It would only make you sure of the thorough facts you intend to write about.
  • Mention the Movies / Web series name.
  • Mention the characters and the actors who played them. Did they do justice to the role? Who gave the best performance?
  • Talk about the movie plot. But do not give out too much information and do not disclose the climax.
  • Always have evidence to your opinions.
  • Give credit to the special effects, Technicians, Screenplay, etc.

To write a book review, Read the book patiently –

  • Mention the author’s name
  • Name of the book
  • What type of book? Fiction, Nonfiction, Sci-fi, etc.
  • The theme of the book.
  • Summarize content without letting out too much information and do not let out the climax of the story.
  • Show off the book cover.
  • Describe if entertaining, boring, interesting, etc.
  • How did the reading affect you as a reader?
  • What are your suggestions to the author?
  • Provide links to buy or read the books.

16.) Beauty, Make-up, Skincare, and Haircare.

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Beauty, Skin Care, Makeup, and hair care are some of the most popular content writing topics for bloggers. Beauty comes in all shapes, colors, characters, and sizes.

And readers want more and more content on it. The more you give, the lesser it is. There are so many topics under Skincare, beauty, and hair care that you can elaborate on. Listed as follows-

Beauty Blog-

  • Product Reviews
  • Beauty essentials to carry in your handbag.
  • Beauty Tips
  • Season trends
  • Vegan Cruelty-free products etc

Make-up Blog-

  • Quick Make-up
  • Beginners guide
  • Celebrity Make up
  • Make-up Mistakes
  • Different types of make-up looks
  • Concealing.

Skin Care Blog-

  • Morning Routine
  • Night Routine
  • Skin, Care Habits
  • Must do for glowing skin
  • Diets for good skin
  • Which SPF for which skin types
  • DIY masks and scrubs
  • Antiageing skin guide>

Hair Care Blogs-

  • Tips to colour and dry the hair
  • Which hair color suits which skin tone
  • Haircare Mistakes
  • Hairstyling tools
  • Haircare oils
  • Hair Masks and spas
  • How to protect hair in harsh summers/ winters.

17.) Spirituality 

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When plagues occur, people turn to religion,

When terror strikes, people think of God,

When war hits, people want divine intervention…

Science is a truly important piece of mankind.

Notwithstanding, it hasn’t yet clarified everything. Venturing completely into a significant life requires a change in the manner we appear for ourselves and others.

Spirituality is the recognition of a feeling of Divine power. It is to believe there is something and someone greater and bigger than all things.

It’s a Universal power that helps cope with life. The cosmic and divine rays enlighten only those who open their hearts and souls to accept the same.

The world is changing and so are people’s needs, feelings, souls, etc. The need for Spirituality arises in our everyday lives. and therefore Spirituality as one of the content writing topics is flourishing at the hour.

When writing about spirituality, one can write on –

  • What is the importance of Spirituality?
  • Elements of Spirituality
  • Benefits of Spirituality
  • Spirituality in Psychology
  • Relationship between you and Spirituality.

18.) Inspirations 

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Inspiration is what makes you a better person. These blogs are writing content that’s going to self-help and motivate you. There are thousands of Inspirational blogs on the internet.

 What’s going to make your blog unique, is what new you are going to talk about.

Inspirational blogs may include-

  • Self Help Tips
  • What can make you a  better person
  • What’s going to motivate you
  • People that inspire
  • Hobbies that can inspire you
  • Inspirational guides
  • Inspirational influencers
  • A hint of Ted Talk speeches
  • Earning with Inspiration

19.) Small Business Startups

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Dream Big, Start Small, but most importantly, Just start.

That’s how one grows a business. So many people have started a small business from the comfort of their homes.

In today’s world, salary does not suffice the cost of living. Starting a small business brings you extra income and your dream of becoming an entrepreneur is accomplished.>

Followers wait for such blog releases or some content written on how to start small businesses. You can mention about –

  • Think of a Business idea
  • Check for competition in the market
  • What’s Unique in your product or business
  • Make a business plan
  • Set aside Finances for this particular business
  • Name and register the business
  • Strategize marketing
  • How to promote
  • Whom to collaborate with?
  • How to make sales
  • How to pack and deliver?
  • What would be the mode of payment?

20.) Short Stories, Haiku Jams, Poetry Recitations

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Stories, Poems, and Haikus are nothing but Memories, Feelings, Thoughts, and Imagination put into words. Everybody has stories, but only some can write about them. Each individual has feelings, but not all can mention them.

All have memories, but some do not have the heart to pen them down. And for those who do, it is one of the best ways to lighten your heart, mind, and soul. Therefore, it is one of the most beautiful Content writing topics to be noted.

How would you make your content different-

  • For Short Stories –

-Think of a concept

-Research the topic and characters you wish to write 

-Fiction /Non-Fiction

-Make it Believable

-Choose a subject

-Define the goal of the story

-Focus on Characters, Goals of Characters, Not too many Characters

-Create a Mind Map

-Keep it short and simple

  • For Haiku –

-Only 3 sentences

-Follow the 5-7-5 rule

-The first line must have 5 syllables

-The second line must have 7 syllables

-The third line must have 5 syllables

-Keep it meaningful

  • For Poetry-

-Read many poetries

-Listen to poem recitations

-Start with short poems

-Use a dictionary and rhyming words

-Let it make sense

-Express your thoughts

-Help connect with the audience

21.) Celebrity Updates

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Celebrity gossip is one of the main aspects of the entertainment industry. It not only gets the audience interested but also keeps the celebrities in the limelight. 

Fans love to keep track of what their favorite celebrities wear, looks, contracts, lifestyle, affairs, etc.. and content writing on this topic fulfills the purpose.

You can write on –

  • Vacations they take
  • Sensational Stuff
  • Their affairs
  • Current roles
  • Family gatherings
  • Celebrity hotspots

22.) Cracking Interviews

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An interview is a question-answer process between an employee and a candidate.  While seeking new jobs, a candidate has to attend an interview to get the job.

It is not very easy or difficult to crack a job interview. It all depends on the type of skills required, your knowledge about the job, the experience you have, the qualifications you have, etc…

Mostly, freshers do not know how to crack job interviews. They look forward to searching things on the internet and researching for knowledge about the same

Not only freshers but also other professionals seek information on how to crack difficult interviews.

Therefore, sharing knowledge about how to crack interviews is one of the most prioritized content writing topics in recent times.

You can mention about-

  • Do some research about the employer
  • Show interest in the job and the… company
  • Make the first impression
  • Share as much information about yourself, Your experiences
  • Speak only when spoken too
  • Show manners
  • Respect the interviewer
  • Avoid Yes and No answers. Elaborate as much as possible.
  • Greetings are required.

23.) Screentime for Kids

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With screens practically all over the place, controlling a youngster’s screen time can be testing. To confuse matters, some screen time is due to school being online these days. 

Free play is more important for little children’s creative minds than is electronic media. Kids under the age of 2 are bound to take in and recollect data from a live show than they are from a video. 

By 2 years of age, kids can profit from certain types of screen time, like rhymes with music, development, and stories. You can assist your kid. Notwithstanding, detached screen time shouldn’t supplant perusing, playing, or critical thinking.

Parents are going crazy with the pandemic around, the whole family working from home, and managing the home chores and kids all at the same time. Therefore, they feel guilty too of giving elaborate screentime to kids. 

However, they have not much an option, but to solace to their jeopardy, while making a content writing topic on this, try to elaborate things as

  • Developing rules for Screentime
  • Setting a time limit
  • Keeping Parental Lock control
  • Download only Kids appropriate apps

24.) Facts & Myths

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Facts are something that is known to be true.

Myths are false narratives, that are believed to be true.

There is so much content everywhere, so it’s only obvious there are myths to facts and, there are facts to myths too.

If you plan to write an elaborative on this content writing topic, you need to debunk the myths with factual evidence.

Your readers will get hooked on your blog, only if what you write is true after vast research, It could be time-consuming, but worth it.

25.) Global Warming 

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Global Warming- The earth is heating. Due to the current pollution around the world, in various forms, may it be air, water, population, etc, the gases get trapped in the atmosphere making it difficult for the earth to survive.

Everything on planet Earth is interconnected. Sadly humans do not understand the facts and effects of global warming.

When writing about global warming, one can mention the –

  • Reasons for global warming
  • Effects of Global Warming
  • How can you help in the prevention of global warming
  • Climate Change
  • How to inculcate in children to use resources only as per need.

26.) Camping & Trekking 

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Camping is spending a vacation in a single tent and Trekking is walking on the entire vacation, living in tents, and enjoying the scenery.

Many readers are interested in Camping and Trekking. You can write a content writing topic for the same. It could include-

  • Places to camp and trek
  • Appropriate clothing to wear
  • What kind of gear shoes can be worn
  • Essentials to be carried
  • Destinations to arrive at

so on.. so forth…

27.) Home Interior Decoration

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Home Interiors is a vast content writing topic. Some people love to decorate their homes and are always seeking out new innovative ideas.

When you write about home interiors, you can discuss-

  • The colour of the walls 
  • Drapes & Upholstery -measures, colors, materials, etc
  • Type of closet
  • The theme of the room
  • Recycling old stuff
  • DIYs for decoration
  • Kitchen Cabinet types 
  • Storage Ideas
  • Lighting decor

28.) City or Home town Blogging

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Some people are interested in sharing what’s happening daily in their city or hometown. Many such people get interested in making good content that also in turn helps the city or place they reside.

For such content, include-

  • Public space issues
  • Developments within the place
  • Traffic updates and routes
  • Housing projects
  • NGO’s that need help
  • Shopping centers
  • What to find where
  • Main Attractions
  • Places of Worship etc…

29.) General Knowledge

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It is good to stay updated with current affairs and the history of the past.

General knowledge is a tool to judge your intellectual skills and be abreast with the modern world.

It could be an interesting content-writing topic for today’s generation. You can write about anything under the sun and even beyond that.

  • General Knowledge helps you to start breaking the ice in conversations
  • Gives you good grades at school
  • >Makes you capable of making responsible decisions
  • Makes it easy for us to interact with people from other cultures or countries.
  • Helps to form opinions.

30.) Latest New Update

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People do not have the time to switch on the television in recent days. Everyone is on the cell phone. The latest news updates are on the phone itself.

News can be browsed on all social media platforms. Content Writing Topic on the latest news updates only makes sense.

  • Write a captivating headline
  • Write only facts
  • Do a proper research
  • Use present tense and active voice
  • Do not use Jargons

Conclusion:-

No matter how experienced a content writer you are, at times it does get difficult to decide what to write about. With so much content on the internet, it’s hard to think about what your next blog is going to be about.

Nevertheless, the above Top 30 Content Writing Topics To Write on in 2024, will help resolve your thoughts and give you a clear insight into what to write next.

So, What’s going to be your next Topic? 

Recommended Read:

  • Top 15 Content Writing Courses with Certification and Placements in India 2024
  • Top 10 Content Writing Courses in Ahmedabad: 2024 [Updated]
  • Top 12 Content Writing Courses in Delhi NCR: 2024 [Updated]
  • Top 10 Content Writing Courses in Pune: 2024 [Updated]
  • Top 10 Content Writing Courses in Chennai: 2024 [Updated]

Also, Check this Video:

Q1. What is Content Writing?

Ans. The process of planning, writing, editing, proofreading, posting, or uploading for website marketing or personal pages is called Content Writing.

Q2. What does a Content Writer do?

Ans. A Content Writer creates written content for various platforms. Organizations hire content writers to develop content. The content created by Content Writers should be in line with the company’s ethics and policies.

Q3. How to start a career as a Freelancer in Content Writing?

Ans. The first thing you need to do is create a promising portfolio. Pitch jobs that you know you can fulfill.

Post and publish your works on social media, Linked In, etc. Attend more training sessions. Start from small.

Q4. What are the rules of Content Writing?

Ans. Listed below are the rules of Content Writing- -Use short sentences. -Make short paragraphs. -Reduce Jargon, abbreviations, etc. -Use an active voice tone. -Write in a simplified manner, use simple words. -Focus on a single point or an objective. -Incorporate Keywords. -Use relevant images.  -Finish with a good conclusion.

Q5. Annually, how much does a Content Writer earn?

Ans. A content Writer with experience between 0 to 2 years is approx Rs.1,20,000/- to Rs.2,16,000/- per annum.

A Content Writer with experience between 2 to 5 years is approx Rs.2,15,000/- to 5,00,000/- per annum. And anything above 5+ years gets a promotion and is paid accordingly.

Recommended Programs

*Learn from South Asia's Oldest Content Writing Course | Recognized by American Association of EFL, Content Writing Association of India, UK Cert, UKAF & MSME | Guaranteed Live Projects & Internship Opportunity.

Technical Writing Course with Gold Membership

*A cutting-edge Technical Writing Course which teaches you the fine art of transforming data and information accumulated through a process or experimental work into technical documentations and guides.

Creative Writing Courses with Gold Membership

Henry Harvin® Creative Writing Course Ranks#1 in India by The Statesman! Creative Master the creative writing skills to compose engaging Fiction, Creative Nonfiction, Drama, and Poetry that will snap a reader’s curiosity from the advent to end of your write-up.

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A one-of-a-kind Medical Writing course which helps you get a thorough understanding of pharmaceutical regulatory writing as well as medico-marketing writing. Strengthen your writing prowess as you boost your skills as a medical and scientific writer. The Certified Medical Writer(CMW) certification is your key to success.

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51 comments.

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The Complete Guide to Article Writing Format

Kate Kandefer

Mastering the art of article writing can propel your career, establish you as an expert in your field, and drive traffic to your website or blog. Understanding how to structure and format an engaging article is critical for professional growth and capturing readers’ attention. In this comprehensive guide, we will explore the essentials of article writing format, step-by-step instructions for crafting compelling content, various types of articles, best practices for formatting an article to capture leads, and much more. Read on to elevate your skills and learn how to create stunning articles that captivate audiences.

What is the Article Writing Format?

What is Article Writing Format?

An article writing format is a structured template that guides writers to effectively communicate their ideas through clear organization, logical development, and coherent presentation. Adhering to a well-structured manner ensures that the author’s thoughts are easily understood by readers while maintaining consistency across different components such as headings, subheadings, introduction, body text, images or infographics, and conclusion.

What is the format for article writing?

The standard format for composing an article entails six primary elements:

  • Heading : A captivating title sums up the topic or expresses a unique angle.
  • Introduction : An engaging opening paragraph hooks readers by introducing the subject matter while sparking curiosity.
  • Body : Well-structured paragraphs are subdivided into subsections or bullet points that clearly explain each point with concise language.
  • Subheadings : These break up long stretches of text into manageable sections or highlight main ideas for easy scanning.
  • Images and Infographics : Visual aids complement written content by further illustrating your points or presenting complex data in simplified form.
  • Conclusion : A summary reiterating key highlights without repeating exact phrases used earlier – often ending with a call-to-action to provoke reader response.

Objectives of Article Writing

Objectives of Article Writing

The article writing process involves various objectives to effectively communicate with your target audience. A well-crafted article serves multiple purposes, making it essential to content creation. By understanding the primary objectives of article writing, you can ensure that your content effectively meets its intended goals.

Inform and Educate

One of the key objectives of article writing is to inform and educate readers about a particular topic or subject matter. Incorporate accurate, up-to-date information backed by reliable sources into your content to achieve this goal. Providing information clearly and concisely helps maintain reader interest and enhances comprehension.

Engage the Reader

Engaging your reader is crucial to retaining their attention throughout the whole article. Utilize an active voice and conversational tone to create compelling content while maintaining professionalism. Incorporating personal anecdotes and real-life examples can make complex topics more relatable and accessible to readers.

Establish Authority and Expertise

Establishing yourself as an authoritative figure in your niche is another important objective of good article writing. To do so:

  • Conduct thorough research
  • Reference reputable sources
  • Showcase industry expertise through insightful analysis

Expertise adds credibility to your content, encouraging readers to trust your opinions on relevant subjects.

Persuade Your Audience

When persuading readers to adopt a specific viewpoint, presenting solid arguments supported by credible evidence is vital. Employ persuasive techniques such as addressing counterarguments or providing data-driven insights to bolster your position convincingly.

Encourage Action

Some articles are written to influence readers towards taking action – whether it entails subscribing to an email newsletter, purchasing, or supporting a cause. Using persuasive language or offering incentives, such as exclusive benefits from acting promptly, can be helpful strategies for driving desired actions.

Four Types of Article Writing

Four Types of Article Writing

An effective content creator should have a solid understanding of the four major types of article writing. Each type has its purpose, style, and intended audience. By mastering all these formats, you’ll be able to engage different readers effectively and convey your message precisely. This section explores the characteristics of expository, persuasive, narrative, and descriptive writing styles.

Expository Article Writing

Expository writing is an informative approach that educates readers about a specific topic or concept without expressing personal views or opinions. It requires extensive research and factual accuracy to present information clearly and concisely objectively. Some common examples of this article writing format include:

  • How-to guides
  • Product reviews
  • News articles

When creating expository articles, consider the following elements:

  • Develop a clear thesis statement or central idea.
  • Use logical organization with headings and subheadings .
  • Include credible sources and evidence to support claims.
  • Keep your language precise, neutral, and easy to understand.

Persuasive Article Writing

In contrast to expository writing’s objective nature, persuasive writing articles aim to convince readers to adopt a particular viewpoint or take specific actions based on provided arguments. This article’s writing format often relies on emotional reasoning and rhetoric while incorporating strong evidence from reliable sources. Common examples of an argumentative article include opinion pieces, editorials, and product recommendations.

To craft compelling, persuasive content:

  • Clearly state your position or argument.
  • Provide well-reasoned points supported by facts or expert opinions.
  • Address counterarguments respectfully while showing their weaknesses.
  • Employ persuasive language techniques such as analogies or rhetorical questions.

Narrative Article Writing

Narrative articles focus on storytelling by sharing personal experiences or fictional tales for readers’ entertainment or enlightenment purposes. These stories typically follow chronological order with engaging characters and vivid descriptions; however, narrative-style business case studies or product testimonials can also be powerful marketing tools. Some examples are personal essays, anecdotes, and travelogues.

Tips for successful narrative writing:

  • Utilize a robust and engaging hook to capture your audience’s attention.
  • Develop relatable characters and realistic dialogue.
  • Use descriptive language to paint a visual image for your audience.
  • Follow a clear story arc with a beginning, middle, and end.

Descriptive Article Writing

Descriptive articles offer detailed descriptions of people, places, objects, or events to engage readers emotionally and create vivid mental images. Article writers often use sensory details (sight, hearing, smell, taste, touch) and figurative language (similes and metaphors) to bring the subject to life in this article’s writing format. Common instances include food reviews, travel experiences, and event reports.

To excel in descriptive writing:

  • Choose a specific aspect or experience you want to convey.
  • Use rich sensory information to evoke emotions or reactions.
  • Employ figurative language strategically—don’t overdo it!
  • Strive for an immersive experience by showing rather than telling.

Understanding these four article writing formats will allow you to craft compelling content tailored for each purpose and audience type successfully. Familiarize yourself with the unique characteristics of expository, persuasive, narrative, and descriptive styles to elevate your article-writing skills considerably.

The Article Writing Format

The Article Writing Format

Understanding the article writing format is essential to producing high-quality, engaging content. An effective article-written format will help guide your readers through your ideas logically and clearly. This section will discuss the key components of a well-written article: Heading, Introduction, Body, and Conclusion.

An attention-grabbing heading is critical for drawing readers in. Make sure it accurately reflects the content of an article while keeping it concise and intriguing. Here are some tips you can follow:

  • Use powerful vocabulary words that evoke emotion or curiosity
  • Keep it short (ideally between 5-10 words)
  • Avoid clickbait but make sure it generates interest
  • Frame it as a question or use numbers if relevant (e.g., “5 Steps to Improve Your Sleep”)

Experiment with different formats to find what works best for your target audience when writing headings.

  • Introduction

The introductory paragraph sets the stage for what readers should expect from your article. It aims to hook them into reading further by providing a glimpse of the value they’ll get by continuing. To achieve this, adhere to these guidelines:

  • Start with an interesting fact or statistic that demonstrates the significance of your topic.
  • Establish context and relevance by addressing why this topic matters to your readers.
  • Give a brief overview of what you’ll discuss without diving too deep.
  • End with a thought-provoking statement or question that encourages people to read on.

Remember that a strong introduction entices readers while setting expectations for the rest of the article.

The body comprises the bulk of your article content and forms the heart of its substance. In this section, elaborate on points introduced in earlier sections, supporting them with evidence such as research, anecdotal examples, clear statements, or expert quotes when necessary.

To write effectively in the body:

  • Break down your main ideas into digestible subheadings to guide the reader.
  • Be descriptive but concise – avoid excessive jargon and focus on conveying your key message.
  • Use logical transitions between paragraphs or subsections to ensure a coherent flow of ideas.
  • Utilize bullet points or numbered lists when presenting multiple concepts.
  • Incorporate multimedia elements, such as images or graphics, to support and engage.

Organizing the body effectively ensures readers can easily understand and retain your present information.

Subheadings

Subheadings play a crucial role in enhancing the readability and organization of an article. They break up large chunks of text, making it easier for readers to consume the content and maintain their interest. Subheadings act as guideposts that lead the reader from one important component or topic to another, quickly conveying the essence of each section.

When incorporating subheadings into your article, consider the following tips:

  • Make them informative: A good subheading should provide a snapshot of the section’s content. It should be concise yet descriptive enough to give the reader an idea of the topic that will be covered.
  • Keep them consistent: Subheadings should maintain a consistent format throughout the article. This can involve using a similar font style, size, or emphasis. Consistency makes it easy for readers to recognize and navigate through different sections.
  • Use SEO-friendly keywords: Including relevant keywords in your subheadings can improve the SEO (Search Engine Optimization) of your article, making it more discoverable by search engines. This strategy makes your content more likely to appear in users’ search results when they’re looking for information on your topic.
  • Space them appropriately: Breaking up your content into logical sections helps improve readability. Avoid cramming too many subheadings close together or leaving large gaps between sections. A well-spaced article ensures a smooth reading experience and helps readers find the specific information they need.
  • Keep paragraphs short -Ideally, paragraphs should not exceed three to five sentences in length. Focusing on one central idea per paragraph can help you create a clear and organized structure throughout your article.

Images and Infographics

Visual elements like images and infographics greatly enhance an article by providing visual appeal, enhancing understanding, and supporting the content. They can break up the lengthy text, making the content more digestible and engaging for readers.

  • Use high-quality images: High-resolution images not only look professional, but they also convey your message more effectively. Ensure that the images you use are sharp, clear, and well-composed. Always credit the source of the image or make sure you have the appropriate permissions to use it.
  • Relevance is key: Images and infographics should be directly related to the content they accompany. They should support the points being made and help clarify or elaborate on the information presented in the text. Avoid using irrelevant or generic images just for the sake of visual appeal.
  • Opt for original visuals: Create or commission original images and infographics whenever possible. This not only adds a unique touch to your article but also helps set your content apart from others on similar topics.
  • Use captions and descriptions: Including captions and descriptions with your images and infographics provides additional context and ensures that readers understand their relevance to the content. This can also improve the accessibility of your article for individuals who use screen readers or have visual impairments.
  • Optimize for SEO: By including relevant keywords in the file names, alt text, and captions of your images and infographics, you can boost the overall SEO of your article. This helps search engines better understand the content and context of your visuals, making your content more discoverable.

A well-crafted conclusion is a closing statement that reaffirms your article’s main point(s). It reinforces what has been learned and provides direction for readers who want to explore further or take action related to your topic. Follow these tips to write a good and logical ending:

  • Summarize key points made throughout the article without introducing new information.
  • Highlight implications, real-world applications, or future trends relating to your subject matter.
  • Invite feedback or discussion, or urge readers to consider the following steps (e.g., following a call-to-action). 
  • Claim your mastery by crafting an end with a thought-provoking question or inspiring quote that leaves an impact.

By effectively crafting the final paragraph, you’ll leave your audience feeling satisfied and enriched by their reading experience while wanting more from you in future articles. Ultimately, mastering this article writing format empowers you to consistently create high–quality content–benefitting you and those who read it.

Step By Step Guide for Writing an Article

Step By Step Guide for Writing an Article

To write good articles, it’s crucial to follow a systematic approach that covers all aspects of the topic. This section discusses a step-by-step guide to use as a blueprint when writing good articles .

Step 1: Identify your target audience

Before diving into the writing process, it’s essential to determine who your target audience is. Your readers’ preferences and interests will significantly influence the content of your article and its tone. To identify them:

  • Define demographic characteristics such as age, gender, location, and occupation.
  • Determine their needs, aspirations, confusions, or problems they are facing.
  • Assess their level of expertise in your chosen topic; are they beginners or experts?

Understanding your target audience helps customize the article format and ensure the content resonates with them.

1. Remember who you’re speaking to. Understand their passions, pains, and what keeps them up at night. Once this picture becomes clear:

  • Shape your content’s tone to match their preferences – heavy jargon for professionals versus simpler terms for beginners.
  • Provide answers or solutions tailored specifically for them. This attentiveness ensures your articles resonate deeply and foster loyalty from those who find sanctuary in your words.

2. Readers often approach articles with clear intentions – seeking answers, learning skills, or simply finding entertainment. Your mission is thus twofold: discern these intents accurately, then craft content that aligns perfectly with their quests:

  • Research keywords they use when searching online.
  • Deliver content formats meeting those searched criteria—from how-to guides to thought pieces.

Aligning with search intent satisfies readers and signals search engines that your content is valuable. This leads us to our next point gracefully.

Step 2: Select an appropriate topic and an attractive heading

Next, pick one topic relevant to your niche or industry and develop an attention-grabbing headline that will pique readers’ curiosity. A captivating heading encourages potential visitors to click on your link and read through the entire piece.

Some tips for selecting topics and creating headlines:

  • Address current trends or industry developments,
  • Tackle issues faced by your target audience,
  • Pose thought-provoking questions,
  • Use numbers in listicles (e.g., “10 Tips for __”),
  • Implement power words such as ‘How-to,’ ‘Ultimate Guide,’ ‘Secrets,’ etc.

Step 3: Conduct thorough research

Once you’ve chosen your topic, invest time in researching. It not only raises credibility but also helps provide well-rounded, relevant information to a larger audience of readers. As you gather data:

  • Seek reliable sources like academic articles, government publications, books by renowned authors, or interviews with subject-matter experts.
  • Maintain organized notes with valuable findings, including statistics, case studies, or expert opinions.
  • Cross-check data to ensure its authenticity and relevance.

Step 4: Write an article outline

Creating an outline serves as the backbone of a good article, ultimately contributing to a clear and coherent content structure. Divide the piece into logical sections like:

  • Main body (subheadings)

You can further break down each section into smaller sub-sections or bullet points to make it more digestible for readers.

Step 5: Write and proofread

With your research and outline in place, begin writing using a conversational tone while keeping it professional and informative. Keep in mind the following considerations:

  • Use active voice and simple sentences
  • Create engaging, relatable content for your target audience
  • Utilize appropriate transition phrases between ideas
  • Incorporate relevant keywords throughout the article

After completing your rough draft, set aside some time before revisiting it with fresh eyes to proofread. Correct any grammatical mistakes, unclear sentences, or inconsistencies.

Use AI Tools to speed up the process

Artificial Intelligence (AI) tools can significantly help streamline the writing process. Some popular AI writing assistants include Grammarly, Hemingway Editor, INK, or Copy.ai , which offer features like grammar checks, readability score improvements, or even generating content ideas.

Step 6: Add images and infographics

Lastly, enhance your article by incorporating relevant visuals such as photos, illustrations, or infographics to aid comprehension or break up text-heavy portions. Ensure they are high-quality images, and remember to credit sources.

1. Include Relevant and High-Quality Visuals

We live in a highly visual society where images can communicate complex ideas swiftly and memorably. Enhance reader engagement by integrating visuals such as:

  • Crisp photographs
  • Informative charts
  • Vibrant infographics

High-quality visuals serve as waypoints on the journey through your text, keeping audiences anchored and immersed.

Step 7: Optimize for SEO

Optimizing for SEO means more than sprinkling keywords throughout your text. It’s about making sure those seeking what you’ve written find it effortlessly amid the vast ocean of online information. Here lies an opportunity:

  • Employ relevant keywords naturally within headings and body paragraphs.
  • Anchor texts should flow smoothly with internal links , leading readers deeper into related topics on your site. 

By weaving SEO strategies through each paragraph, you enhance discoverability without sacrificing quality storytelling, a balance worthy of pursuit.

Article Writing Rules – Rules for Writing Good Articles

Following basic article writing rules is essential to create compelling and high-quality articles. These rules make the process easier and ensure your content is engaging, informative, and valuable to your readers. Let’s delve into these crucial guidelines that can elevate your article-writing skills.

Use Appropriate Keywords

Naturally integrating relevant keywords helps improve your article’s visibility, search engine rankings, and engagement rates. Be sure to use 3-5 of the appropriate keywords per section without compromising the quality of your content or forcing yourself to use them unnaturally.

Be Clear and Concise

Simplicity works wonders in the world of article writing. Keep sentences short and precise with a maximum of 15 words each since shorter sentences are easier for readers to read, understand, and absorb.

Maintain Coherence

Ensure that consecutive blocks of text don’t begin with the exact phrases or words to maintain coherence throughout the entire article. Each section should expand on the content covered previously while avoiding unnecessary repetition.

Stay Focused on Your Topic

Stay focused on your chosen subject matter by providing substantial information relevant to the topic at hand—straying too far from it may leave readers confused and disinterested.

Utilize Proper Formatting

Applying appropriate formatting techniques enhances readability by breaking down large chunks of text into smaller sections using headings, subheadings, bullet points, ordered lists, etc., making it enjoyable for readers.

Apply Logical Transitional Phrases

Using logical transitional phrases between ideas significantly improves readability as they connect related thoughts smoothly instead of relying solely on conjunctions like ‘and’ or ‘but.’

Fact-Check Your Content

Validate data through reliable sources like studies or research; this practice eliminates errors and boosts your content’s credibility.

Edit and Proofread

Ensure grammatical accuracy and clarity by thoroughly editing and proofreading your work, eliminating potential distractions for your readers in the form of errors or inconsistencies. Seeking feedback from a fellow article writer, editor, or reader can be incredibly valuable for enhancing the quality of your content.

By effectively applying these rules to your article writing process, you’ll notice increased engagement while providing the readers with the information they desire in a clear and user-friendly manner. Remember that practice makes perfect, so keep refining your skills to craft exceptional articles that captivate readers’ attention and sustain their interest throughout.

Common Mistakes to Avoid in Article Writing

Common Mistakes to Avoid in Article Writing

Even experienced writers can fall into common pitfalls that stall their articles from reaching their full potential. Let’s explore some frequent mistakes so you can steer clear of them.

Lack of Clarity or Coherence in Writing

Have you ever read a passage several times and still felt lost? A lack of clarity can leave readers confused and disengaged. To ensure that your thoughts flow seamlessly:

  • Keep sentences short and sweet.
  • Use subheadings to break up the text and organize thoughts.
  • Transition smoothly between ideas with phrases like “Additionally” or “Another aspect to consider.”

Remember, article writing for websites should guide your reader through the topic like a knowledgeable friend leading the way in uncharted territory.

Poor Grammar and Spelling Errors

Nothing diminishes credibility quicker than grammar blunders or typos. They’re like little bumps on the road – each one jarring your reader from the experience.

  • Utilize tools like Grammarly to catch sneaky errors.
  • Never rely solely on spellcheck. Read aloud to see awkward phrasing.
  • If feasible, have someone else review your work – fresh eyes find new mistakes.

Your command over language demonstrates professionalism and respect towards your audience. Don’t let simple slip-ups undercut your message.

Overuse or Misuse of Keywords

Keywords help people find your articles, but cramming them in willy-nilly makes for stilted reading. Keyword stuffing is a passe SEO tactic that today’s savvy algorithms easily spot as manipulative.

  • Use keywords naturally within the context.
  • Aim for keyword variations and synonyms to maintain readability.
  • Concentrate on creating valuable content first; let keywords serve as subtle signposts rather than glaring billboards.

For website article writing, balance is key: enough keywords to be found by search engines but not so many that readers lose interest.

Insufficient or Inaccurate Research

In this digital age, everyone’s an expert…until they’re not. Ensure every fact you state could stand up in court if need be:

  • Cross-check information against reputable sources.
  • Cite statistics from authoritative studies (and link back where possible).
  • Stay updated with recent data – because today’s fact might be tomorrow’s fiction.

Invest time in research – it reinforces your authority and trustworthiness as a writer much more than unfounded assertions ever could.

Lack of Originality or Unique Perspective

Lastly, don’t just rehash what’s out there. Offer something new:

  • Fuse personal experience with external knowledge – it adds authenticity.
  • Engage with controversial viewpoints (respectfully) to stimulate discussion.
  • Present solutions, not just problems – be helpful, insightful, and inspirational.

Originality will set you apart from the informational echo chamber that often inundates web searches. Stand out by being distinctly YOU when engaging in article writing for website topics – it’s about adding value through unique insight as much as imparting wisdom through words.

How Should an Article Be Written?

The article writing process varies based on available resources and the chosen approach. To create compelling content, you have several options: hiring a freelancer, engaging an agency, or utilizing AI writing tools . Each method has its advantages and drawbacks. Let’s examine each option in detail.

Freelancer Article Writers

Hiring a freelancer is often the go-to choice for businesses seeking to outsource their article-writing tasks . By choosing this route, you gain access to various benefits:

  • Expertise:  Freelance writers possess diverse skill sets to tackle multiple topics in different formats.
  • Flexibility:  Working with a freelancer enables flexibility regarding deadlines and communication.
  • Cost Savings:  Hiring freelancers may result in cost savings compared to engaging with an agency.

However, possible challenges include inconsistency in quality and uncertainties surrounding accountability.

When considering freelance writers for your articles, keep these guidelines in mind:

  • Review their portfolio, focusing on relevant samples;
  • Check online reviews or seek recommendations;
  • Communicate your expectations regarding format, tone, and style;
  • Discuss project timelines and payment terms.

Collaborating with an agency can provide access to comprehensive expertise while maintaining consistent results. Agencies typically offer teams of writers, editors, and graphic designers who work together cohesively on your projects.

Benefits of working with an agency include:

  • Consistency:  A professional agency ensures overall consistency across all content produced.
  • Scalability:  An agency can handle large-scale projects more efficiently than individual freelancers.
  • Streamlined Communication:  Agencies usually assign a dedicated project manager for efficient communication.

On the downside, agencies tend to be more expensive than freelancers.

To find the right fit when exploring agency options:

  • Research reputable agencies within your niche;
  • Evaluate their offerings by verifying case studies or reviews;
  • Discuss project scope, schedule, and budget before signing agreements.

AI Article Writer

Artificial Intelligence (AI) writing tools like SEOwind have emerged as innovative solutions for content creation. These programs rely on advanced algorithms to generate articles at a faster pace. However, the degree of human involvement is still crucial for maintaining quality and effectiveness.

Some advantages of AI writing tools include the following:

  • Efficiency:  AI-powered tools can generate articles swiftly, which may save time compared to manual writing.
  • Content Ideas Generation:  They can provide content suggestions based on your chosen keywords or topics.
  • Proofreading and Editing:  Many AI tools also assist in improving readability by identifying grammar errors and suggesting sentence structure improvements.

There are limitations when relying solely on AI-generated content , such as a potential lack of creativity, knowing the specifics of your domain or company, and problems with factual data.

To successfully leverage AI writing tools:

  • Research reliable options that address your specific needs;
  • Use them alongside human input, striking a balance between automation and human touch;
  • Ensure thorough editing before publishing any AI-generated article .

Each method – freelancer, agency, or AI writing tool – has its strengths when creating articles that follow the ideal format. The key is understanding your requirements while ensuring your chosen approach complements your goals regarding quality, efficiency, and budget constraints in article production.

How Can I Start Writing Articles?

How Can I Start Writing Articles?

Starting to write articles may seem overwhelming, but with a step-by-step approach and understanding of the article writing format, you can successfully begin your journey. Here are some essential steps to consider when starting:

Define Your Interests and Expertise

Before delving into article writing, recognize your interests and areas of expertise. This will guide you in choosing relevant topics that align with your passion and knowledge.

Identify a Target Audience

Knowing your audience is crucial for any content creation. Understand your target readership’s demographics, preferences, needs, and language style.

Choose Article Writing Topics Wisely

Pick engaging topics based on current trends or issues your target audience faces. Conduct keyword research to identify popular search phrases related to the subject matter.

Learn Article Writing Fundamentals

Familiarize yourself with the components of an article writing format, such as heading, introduction, body, and conclusion. Study sample articles related to your niche to understand how professionals structure their work.

Plan Your Content

Create an outline before beginning the actual writing process. This will help you organize thoughts effectively while covering all necessary points within the content.

Write Regularly

Refining your skills takes time and practice; make it a priority to write consistently (daily or at least several times per week). Ensure you maintain focus on quality over quantity during this learning phase.

Edit Thoroughly

Reviewing your work is essential when crafting high-quality articles; eliminate errors or redundancy within sentences to ensure conciseness and clarity in communication.

Seek Feedback

Ask friends, family members, or colleagues for honest feedback regarding writing style, flow, tone, and accuracy — constructive criticism contributes to writing growth.

Expand into Different Formats

Experimentation allows improvement; explore different article formats, such as persuasive or descriptive writing, to strengthen your versatility in content creation.

Learn from Others

Study articles by other writers within your niche to observe their techniques and styles. Analyzing their approach empowers you to develop your unique voice over time.

Starting a career in article writing begins with self-awareness and an understanding of the target audience’s needs. Building a solid foundation in the essentials of article writing format, followed by consistent practice, leads to growth and success in this field. Embrace feedback and continuously challenge yourself by exploring various formats, styles, and niches within written communication.

Grow Your Article Writing with a Focused Niche

Grow Your Article Writing with a Focused Niche

Choosing a focused niche is essential in honing your article writing skills, building credibility within your industry, and positioning yourself as an authority. A narrow niche will enable you to create specialized content that appeals to your target audience and meets their unique needs.

Benefits of Selecting a Specific Niche

  • Expertise:  A concentrated focus allows you to deepen your understanding of the subject matter and build expertise – vital components for creating high-quality articles.
  • Targeted content:  You can craft content tailored to your intended audience’s challenges and aspirations by zeroing in on a particular area.
  • Establish authority and credibility:  Writing informative articles on topics related to your niche over time will help position you as an authoritative voice.
  • Audience loyalty:  Readers searching for information about a specific topic are more likely to return for additional insights from writers who consistently provide valuable content in their area of interest.
  • Higher relevance for SEO : Focusing on a specific type of content or set of keywords improves search engine optimization (SEO) performance because search engines find ranking pages containing relevant, authoritative information easier.

To succeed in growing your article writing by concentrating on one area, consider these strategies:

Identifying Your Niche

Selecting a suitable niche requires careful assessment of both personal interests and market demands. Aligning these two factors ensures sustained motivation while creating ample opportunities for professional growth.

  • Evaluate personal passions: Choose a subject that genuinely fascinates or excites you since this will reflect positively on the quality and tone of your articles.
  • Discover areas where readers need answers: Identify niches with insufficient high-quality content or new developments driving demand for updated resources.
  • Assess competition: Research how other writers fare in potential niches by analyzing the format, quality, and reader engagement of existing articles.

Staying Updated in Your Niche

Once you have selected your niche, you must stay informed about new technical developments and trends within the industry. This will enable you to:

  • Produce articles that are up-to-date and relevant,
  • Address the ever-changing needs of your target readers,
  • Offer insights based on recent research and findings.

To remain current, tap into resources such as:

  • Industry news websites or reputable blogs,
  • Research publications from authoritative sources,
  • Online communities or social media groups related to your niche.

Adapting Article Writing Format for Your Niche

An effective article writing format resonates with your specific audience by addressing their unique concerns and interests. To tailor your article format for maximum effectiveness within your chosen niche:

  • Understand your audience:  Identify the content preferences, knowledge level, and reading habits of people interested in your niche.
  • Customize headings:  Use headings that reflect your target readers’ challenges or offer potential solutions specific to their context.
  • Adjust tone and vocabulary:  Write using an appropriate tone of voice (professional or conversational) while incorporating industry-specific jargon where necessary to enhance credibility.
  • Create captivating introductions:  Design introductions that grab attention with compelling hooks tied specifically to questions and concerns within the domain.
  • Structure articles for easy scanning:  Utilize subheadings, bullet points, numbered lists, and text formatting techniques such as boldface or italics to improve readability.

How Do I Know It’s a Good Niche?

Selecting the right niche is critical for successful article writing. A good niche is one that not only piques your interest but also has a substantial demand and audience. To determine if a specific niche is worth pursuing, consider the following factors:

Interest and Passion

First and foremost, check whether you have a genuine interest in the niche. Writing about something you are passionate about will make producing engaging and informative content easier. Having expertise in the subject matter also provides an added advantage.

Available Audience

A strong market presence with an existing audience indicates a potentially profitable niche. Use keyword research tools like Google Keyword Planner or Ubersuggest to identify search volume trends on related topics within the chosen niche.

Competition

Analyze your competition before committing to any specific topic. Suppose there’s low competition for a particular keyword set or subtopic. In that case, it may be wise to pursue it further to position yourself as an authoritative source of information.

  • High competition: Beware of overcrowded subjects where standing out from other writers might prove challenging.
  • Moderate competition: Optimal scenario – there’s enough interest surrounding the topic, yet room exists to establish your voice as an expert.
  • Low competition: Assess if low demand or limited content quality is causing fewer people to write about this subject; high-quality articles might still attract readership.

Monetization Potential

If generating income through article writing is part of your goals, assess the monetization potential for your chosen niche. Consider options such as affiliate marketing programs, sponsored posts, advertising revenue, or even creating eBooks based on your articles.

Evergreen Content Possibilities

Lastly, evaluate if your selected niche lends itself well to producing evergreen content – timeless information that remains relevant regardless of when it was published. Establishing evergreen content ensures steady traffic flow over time without constantly needing updates or relying solely on trending topics.

Considering these factors, you can ascertain if your chosen niche will lead to profitable and engaging article-writing experiences. As your expertise grows within a specific niche, generating fresh content and captivating readers will become increasingly effortless, allowing you to leverage your skills for greater success.

What is the Best Article Writing Format to Capture Leads?

What is the Best Article Writing Format to Capture Leads?

Capturing leads through effective article writing has become essential in reaching your target audience and driving conversions. Creating quality content that resonates with readers in various formats helps showcase your expertise, fostering credibility and trust. To determine the best format for efficiently capturing leads using articles, consider incorporating these key elements:

Attention-Grabbing Headline

An enticing headline works as a hook that can grab the reader’s attention and pique their interest before they even start reading your content. Make sure to use powerful words that resonate with your target audience and ensure it demonstrates the value they would receive by reading the article.

Introduction with Strong Value Proposition

The introduction to the perfect article should be engaging and provide a quick overview of what the reader can expect from the article. A solid value proposition is often indispensable in establishing why this piece will benefit them or solve their problem.

Include Infographics, Images, and Videos

Visual aid helps break up long walls of text and adds depth to your content while making it more appealing to readers. Including relevant infographics, images, or videos within an article enriches user experience leading to better engagement rates.

Easy-to-Digest Content Format

Consider employing one of these formats for better comprehension:

  • Bullet points: They allow easy scanning.
  • Subheadings: Allow breaking complex topics into smaller sections.
  • Short paragraphs: Simplify structure while maintaining readability.

Remember to keep sentences short (up to 15 words) for better readability.

Call-to-Action (CTA)

Including a strong call-to-action at strategic points throughout the article encourages readers to download resources such as e-books or sign up for newsletters–thus capturing leads effectively.

Overall, choosing an article writing format highly depends on understanding which method resonates most with your target audience and the type of content produced. Experimenting with several approaches lets you ascertain which format yields better lead-capture results while consistently delivering value through compelling and informative content.

Frequently Asked Questions (FAQs) on Article Writing

The journey of writing articles is filled with questions. Let’s tackle a few pressing queries to help you navigate the art of article writing.

What is the Ideal Length for an Article?

Ah, the age-old question: “How long should my article be?” There isn’t a one-size-fits-all answer. It depends largely on your audience, topic complexity, and publication venue. However, a rule of thumb suggests:

  • Short-form articles typically range from 500 to 800 words and are superb for online platforms where readers seek quick insights.
  • Medium-length articles, hovering around 1,200 to 1,500 words, hit a sweet spot by providing enough space to delve deeper without over-testing readers’ attention spans.
  • Long-form pieces stretch beyond 2,000 words and suit topics requiring comprehensive coverage or detailed storytelling.

Assessing what you aim to achieve with what an article in writing is helps solidify this decision. Remember engagement metrics because reader retention can drop if content feels needlessly drawn out.

Can I Use References or Citations in My Articles?

Absolutely! Referencing authoritative sources underpins your credibility and enriches your work by demonstrating thorough research. When you’re mulling over how to write articles for publication, consider these citation tips:

  • Choose reliable sources such as scholarly journals or recognized experts in the field.
  • Following the recommended citation style to bolster professionalism – APA, MLA, Chicago/Turabian are common picks.
  • Include citations when stating facts or figures that aren’t common knowledge.

Incorporating references demonstrates due diligence and respect towards intellectual property rights, a sign of meticulous writing articles ethos.

How Can I Make My Articles Stand Out from Others?

Every writer desires their prose to pop off the page—or screen—as uniquely compelling. Achieving standout status hinges on the following:

  • Offering fresh perspectives: Bring something new to the table—uncommon insights, novel angles, or untold stories can distinguish your piece from others cluttering cyberspace.
  • Engaging narrative: Storytelling isn’t just for fiction writers. Weaving anecdotes or creating vivid scenarios makes any topic more relatable and memorable.
  • Voice authenticity: Your voice is as distinct as your fingerprints. Don’t be afraid to let your personality shine through while addressing an article in writing—readers gravitate toward authenticity.

Alongside exceptional content quality goes impeccable presentation—sleek formatting and crisp visuals if applicable—and applying solid SEO practices heightens visibility. Take care not only about what you say but how you say it. That’s how lasting impressions are made daily amidst the crowded cacophony of content.

Remember that these FAQs reflect just a fraction of considerations central to crafting successful articles. Dive into each phase with curiosity and caution for the best results!

Kate Kandefer

Kate Kandefer

Entrepreneur passionate about scaling SaaS companies on a global B2B stage. My expertise in AI, SEO, and Content Marketing is my toolkit for driving tangible results. I'm a hands-on executor guided by results, deeply passionate about marketing, and skilled at aligning business objectives with people's needs and motivations. With a pragmatic mindset. My approach is all about clarity, efficiency, and open dialogue.

Table of Contents

  • 1 What is the Article Writing Format?
  • 2 Objectives of Article Writing
  • 3 Four Types of Article Writing
  • 4 The Article Writing Format
  • 5 Step By Step Guide for Writing an Article
  • 6 Article Writing Rules – Rules for Writing Good Articles
  • 7 Common Mistakes to Avoid in Article Writing
  • 8 How Should an Article Be Written?
  • 9 How Can I Start Writing Articles?
  • 10 Grow Your Article Writing with a Focused Niche
  • 11 How Do I Know It’s a Good Niche?
  • 12 What is the Best Article Writing Format to Capture Leads?
  • 13 Frequently Asked Questions (FAQs) on Article Writing

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What is Content Distribution and How to Do It Well

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12 Inspiring Examples of Social Media Content Done Right

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11 CTA Tips That Will Turn Your Blog into a Lead Machine

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A Guide to Gating Content

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Content Optimization: How to Optimize Content for SEO

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Local SEO: How to Increase Your Local Search Rank

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How to Measure SEO Performance in Google Analytics & Search Console

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The Latest Trends of On-Page Optimization (2019 Update)

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Creating effective technical documentation

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Effective feature documentation is important in enhancing a user's experience with the feature. Good documentation is like a piece of the puzzle that makes everything click — the key for encouraging feature adoption.

To support you in creating effective technical documentation, this article provides an overview of the core principles of technical writing. It also highlights the best practices for creating clear and accessible documentation. Applying these technical writing principles helps us maintain the high quality of content on MDN. Whether you're documenting your own project or product or contributing to technical content in various settings, you can improve the quality of your work by following these best practices.

Adopt clarity, conciseness, and consistency

These three Cs form the core principles of technical writing. They can take you a long way in producing quality documentation.

For achieving clarity in your writing, apply the following guidelines:

  • Use simple words and clear language. Keep in mind the audience, especially if it includes non-native English speakers.
  • Be clear about who needs to perform the action. Writing in active voice is not strictly required. However, you should use it when you want to be clear about who needs to perform the action. For example, clarify whether a function is triggered by an event or if the user needs to explicitly call the function.
  • Clearly introduce and explain new terms. This helps to lay the foundation for concepts that are covered later in the documentation.
Tip : Replace "it", "this", and "these" with proper nouns if they can refer to more than one thing in the given context.
  • Aim for one idea per sentence to improve readability.
  • Stick to one main idea per paragraph. Each sentence in a paragraph should logically connect to the one before it. Imagine if each sentence in a paragraph was a link in a chain. If you pick up the first link, the other links in the chain should follow, forming a continuous sequence. This is how the sentences should connect to each other, ensuring a seamless flow of a single idea.

Conciseness

Keep sentences short. This automatically increases the readability and clarity of your document. It also helps in quick comprehension. Long sentences can be more challenging to understand quickly due to their complex structures.

Tip : Based on common readability standards, aim for 15-20 words per sentence.

For additional insights on sentence length and readability strategies, see Simple sentences (on https://readabilityguidelines.co.uk ) and Popular readability formulas , including the Flesch-Kincaid index, on Wikipedia.

Consistency

Use the same terminology throughout your documentation to ensure a seamless reader experience. For example, if you start referring to "user agents" as browsers, stick with that term consistently. This avoids confusion that can arise from using words interchangeably, even when they share the same meaning.

Additionally, maintain consistent word casing and follow a uniform formatting style throughout your documentation. These practices not only enhance readability but also contribute to a professional presentation of your documentation.

Organize your content for maximum impact

Apply the same principles for organizing your content as you would for organizing your code: spend some time setting a clear goal and thinking about the desired structure for your documentation. Ensure that each subsection contributes to this goal incrementally.

Start with an introduction

In the introduction, first describe the feature you're documenting. Next, set the context by explaining why learning about the feature would be beneficial to the readers. This can include describing real-life scenarios where the feature can be useful. The more relevance you add to the topic, the easier it will be for readers to understand and engage with the content.

Progress logically

The following questions can help you ensure that your content is progressing logically:

  • Is your document structured to guide readers from foundational concepts to more advanced ones? Are there sections to introduce the " what " to establish a base before delving into the " why " and " how "? Consider whether the document structure mirrors the natural learning path for the topic. Aligning the document's structure with the natural progression of learning helps readers build their knowledge step-by-step and also enhances the overall learning experience.
  • Are there sufficient how-to guides or examples following the conceptual sections?
  • Consider the flow of the content. Is it following a logical sequence — from one sentence to the next, from one paragraph to the next, and from one section to the next? Does each section logically build on the information presented previously, avoiding abrupt jumps or gaps in the content?

Additionally, as you work on the draft, always ask yourself:

  • What reader questions am I addressing with this sentence?
  • Can I add a simplistic or real-life use case to explain this concept?

Include examples

Imagine sitting next to someone as you explain the concepts to them. Preempt their questions and address them in your writing. Use this approach to add as many relevant examples as possible.

When adding examples, don't restrict yourself to only code; include non-code scenarios to demonstrate a feature's utility. This helps readers understand the concepts better and also caters to different learning styles. Consider providing real-world scenarios or use cases to illustrate how the feature or concept applies in practical situations.

Optimize the document structure and length

Evaluate your documentation's structure to ensure it maintains a logical and balanced hierarchy.

  • Ensure that each section and subsection has a clear purpose and sufficient content.
  • Look for instances where a main section contains only one subsection (orphan), such as a single H3 section under an H2 section. This indicates that you need to reorganize your content or make some additions.
  • Check if there are lower-level headings such as H4 . Too many subsections can be overwhelming for readers, making it difficult for them to grasp the information. In such cases, consider presenting the content as a bulleted list instead to help readers retain the key points more effectively. This approach helps to simplify the hierarchy and also contributes to easier navigation.
  • While there should be sufficient content for each section, pay attention to the overall length. If any section becomes too extensive, it can be overwhelming for readers. Split large sections into multiple logical subsections or restructure the content into new sections and subsections. Grouping content into digestible pieces helps maintain focus and improve navigation for readers.

Proofread your writing

One aspect that cannot be stressed enough is the importance of self-reviewing and proofreading what you've written. Whether you're creating a large document or a short paragraph, this step is crucial.

Taking the time to fully review your work will help you identify sections that don't flow well or can be improved for clarity. During self-review, aim to spot and remove redundancy (repetition of ideas without adding value) and repetitiveness (overuse of words or phrases). These refinements will ensure your documentation is clear and coherent and conveys your ideas as intended.

Proofread and then take a break before you review again. Only then submit your work. While spell checkers can flag spelling errors, they might not flag incorrect use of words, such as an unintended use of "he" instead of "the". It's best to take a break and return with fresh eyes to catch any errors you might have missed. Pay close attention to identify inconsistencies in tone, style, tense, or formatting and make the necessary adjustments.

Additional tips

To improve the clarity and accessibility of your documentation, also keep the following guidelines and tips in mind. To go in-depth into any of the topics, feel free to consult our Writing style guide .

  • Bulleted vs numbered lists : Lists, in general, make documentation easier to scan. Use bulleted lists when there is no specific order of the items. Use numbered lists when the steps need to be followed in the specific order. Always include a lead-sentence before beginning a list to provide context.
  • Commas : Use a comma after an introductory clause to improve readability and to clarify the sentence structure. Use a comma to separate items in a list to ensure clarity.
  • Alt text : Always provide an alternative text for the images you add to content. This makes your documentation accessible to people using screen readers. In addition to images, ensure that video and audio files have accompanying descriptive texts.
  • Descriptive link text : Make sure each link text is clear even out of context and clearly indicates where the link leads. Descriptive link texts also help people using screen readers understand the destination of links. For example, use "Read our writing style guide to learn more" instead of "Click here to learn more".
  • Inclusive language : Make your documentation welcoming to everyone. Strive to use words that respect and acknowledge the diversity of your audience.

That's it for this article. I hope you found these tips helpful as a quick refresher on technical writing best practices. Remember that learning how to create effective and easy-to-use documentation is an ongoing process. It starts with understanding your audience and the goals of your documentation. By applying these technical writing principles and tips, you'll certainly be able to enhance the clarity and overall quality of your documentation.

Let me know if you learned something new or if there's any idea that resonated with you. I'd also like to hear if there are any best practices you use in your technical documentation workflow. Share with us on Mastodon or Discord .

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ChatGPT vs. Microsoft Copilot vs. Gemini: Which is the best AI chatbot?

maria-diaz

Artificial intelligence (AI) has transformed how we work and play  in recent months, giving almost anyone the ability to write code , create art , and even make investments . 

Special Feature

 width=

The Rise of Generative AI

A new wave of AI tools has taken the world by storm and given us a vision for a new way of working and finding the information that can streamline our work and our lives. We show you the ways tools like ChatGPT and other generational AI software are making impacts on the world, how to harness their power, as well as potential risks.

For professional and hobbyist users alike, generative AI tools, such as  ChatGPT , offer advanced capabilities to create decent-quality content from a simple prompt given by the user. 

Keeping up with all the latest AI tools can get confusing, especially as Microsoft added  GPT-4 to Bing  and renamed it to Copilot,  OpenAI added new capabilities to ChatGPT , and Bard got plugged into the Google ecosystem  and rebranded to Gemini.

Also: Microsoft Copilot Pro vs. OpenAI's ChatGPT Plus: Which is worth your $20 a month?

Knowing which of the three most popular AI chatbots is best to write code , generate text , or help build resumes is challenging, so we'll break down the biggest differences so you can choose one that fits your needs. 

Testing ChatGPT vs. Microsoft Copilot vs. Gemini

To help determine which AI chatbot gives more accurate answers, I'm going to use a simple prompt to compare the three: 

"I have 5 oranges today, I ate 3 oranges last week. How many oranges do I have left?"

The answer should be five, as the number of oranges I ate last week doesn't affect the number of oranges I have today, which is what we're asking the three bots. First up, ChatGPT.

You should use ChatGPT if...

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1. You want to try the most popular AI chatbot

ChatGPT was created by OpenAI and released for a widespread preview in November 2022. Since then, the AI chatbot quickly gained over 100 million users, with the website alone seeing 1.8 billion visitors a month. It's been at the center of controversies , especially as people uncover its potential to do schoolwork and replace some workers.

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The free version of ChatGPT, which runs on the default GPT-3.5 model, gave the wrong answer to our question.

I've been testing ChatGPT almost daily since its release. Its user interface has remained simple, but minor changes have improved it greatly, like the addition of a copy button, an edit option, Custom Instructions , and easy access to your account. 

Also: How to use ChatGPT

Though ChatGPT has proven itself as a valuable AI tool, it can be prone to misinformation . Like other large language models (LLMs), GPT-3.5 is imperfect, as it is trained on human-created data up to January 2022. It also often fails to comprehend nuances, like it did with our math question example, which it answered incorrectly by saying we have two oranges left when it should be five. 

2. You're willing to pay extra for an upgrade

OpenAI lets users access ChatGPT -- powered by the GPT-3.5 model -- for free with a registered account. But if you're willing to pay for the Plus version, you can access GPT-4 and many more features for $20 per month.

Also: How to write better ChatGPT prompts for the best generative AI results

GPT-4 is the largest LLM available for use when compared to all other AI chatbots and is trained with data up to April 2023 and can also access the internet, powered by Microsoft Bing. GPT-4 is said to have over 100 trillion parameters; GPT-3.5 has 175 billion parameters. More parameters essentially mean that the model is trained on more data, which makes it more likely to answer questions accurately and less prone to hallucinations.

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ChatGPT Plus, which runs using the GPT-4 model, did answer the question correctly. 

As an example, you can see the GPT-4 model, available through a ChatGPT Plus subscription , answered the math question correctly, as it understood the full context of the problem from beginning to end.

Also: I tried Microsoft Copilot's new AI image-generating feature, and it solves a real problem

Next up, let's consider Microsoft Copilot (formerly Bing chat) , which is a great way to access GPT-4 for free, as it's integrated into its new Bing format. 

You should use Microsoft Copilot if...

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1. You want more up-to-date information

In contrast to the free version of ChatGPT, which is limited to being an AI tool that generates text in a conversational style with information leading up to early 2022, Copilot can access the internet to deliver more current information, complete with links for sources. 

Also: How to use Copilot (formerly called Bing Chat)

There are other benefits, too. Copilot is powered by GPT-4, OpenAI's LLM, and it's completely free to use. Unfortunately, you are limited to five responses on a single conversation, and can only enter up to 2,000 characters in each prompt. 

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Copilot's Precise conversation style answered the question accurately, though other styles fumbled.

Copilot's user interface isn't as straightforward as that of ChatGPT, but it's easy to navigate. Though Bing Chat can access the internet to give you more up-to-date results compared to ChatGPT, I've found it is more prone to stall at replying and altogether miss prompts than its competitor. 

2. You prefer more visual features

Through a series of upgrades to its platform, Microsoft added visual features to Copilot, formerly Bing Chat. At this point, you can ask Copilot questions like, 'What is a Tasmanian devil?' and get an information card in response, complete with photos, lifespan, diet, and more for a more scannable result that is easier to digest than a wall of text. 

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All about the Tasmanian devil on Microsoft Copilot.

When you use Copilot, you can also ask it to create an image for you. Give Copilot the description of what you want the image to look like, and have the chatbot generate four images for you to choose from. 

Also: How to use Image Creator from Microsoft Designer (formerly Bing Image Creator)

Microsoft Copilot also features different conversational styles when you interact with the chatbot, including Creative, Balanced, and Precise, which alter how light or straightforward the interactions are. 

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Both the Balanced and Creative conversation styles in Microsoft Copilot answered my question inaccurately.

Finally, let's turn to Google's Gemini, formerly known as Bard, which uses a different LLM and has received some considerable upgrades in the past few months.

You should use Gemini if...

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1. You want a fast, almost unlimited experience

In my time testing different AI chatbots, I saw  Google Bard catch a lot of flack for different shortcomings . While I'm not going to say they're unjustified, I will say that Google's AI chatbot, now named Gemini, has improved greatly, inside and out.

Also: How to use Gemini (formerly Google Bard): Everything you should know

Gemini is speedy with its answers, which have gotten more accurate over time. It's not faster than ChatGPT Plus, but it can be faster at giving responses than Copilot at times and faster than the free GPT-3.5 version of ChatGPT, though your mileage may vary. 

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Gemini answered accurately, like GPT-4 and Copilot's Precise conversation style.

The previous Bard used to make the same mistake as other bots on my example math problem, by incorrectly using the 5 - 3 = 2 formula, but Gemini, powered by Google's new Gemini Pro, the company's largest and latest LLM. Now, Gemini answers the question accurately.

Also: Apple's new AI model edits photos according to text prompts from users

Gemini is also not limited to a set amount of responses like Microsoft Copilot is. You can have long conversations with Google's Gemini, but Bing is limited to 30 replies in one conversation. Even ChatGPT Plus limits users to 40 messages every three hours. 

2. You want the full Google experience

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Google also incorporated more visual elements into its Gemini platform than those currently available on Copilot. Users can also use Gemini to generate images, can upload photos through an integration with Google Lens , and enjoy Kayak, OpenTable, Instacart, and Wolfram Alpha plugins.

Also: 6 AI tools to supercharge your work and everyday life

But Gemini is slowly becoming a full Google experience thanks to Extensions folding the wide range of Google applications into Gemini. Gemini users can add extensions for Google Workspace, YouTube, Google Maps, Google Flights, and Google Hotels, giving them a more personalized and extensive experience.

Artificial Intelligence

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ChatGPT vs. Copilot: Which AI chatbot is better for you?

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Google reportedly rebranding Bard to Gemini, adding 'Advanced' subscription service

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How ChatGPT (and other AI chatbots) can help you write an essay

SQLServerCentral Article

Writing SQL Server code with AI using GitHub Copilot

Daniel Calbimonte , 2024-02-12

top content article writing

Introduction

In this article, we will see how to work with GitHub Copilot. GitHub copilot is an interesting plug-in that generates code using AI. The technology is from Microsoft and OpenAI. We will show how to install Copilot, and how to generate SQL Server code (T-SQL) using Copilot.

First, we will answer some FAQs about Copilot and then, we will start playing with it.

What is GitHub Copilot?

The copilot is like an assistant in writing code. It will help you to enhance the code, generate code, answer questions, and translate code between different languages.

What programming languages does it support?

The most popular languages like Python, JS, Ruby, C++, Java, c#, PHP, Swift, SQL, and other languages. In this example, we will work with T-SQL.

Who is the owner of GitHub Copilot?

Microsoft and OpenAI. Microsoft got GitHub in 2018. Copilot is powered by OpenAI (the ChatGPT creator).

Which code editors can be integrated with GitHub copilot?

  • First, Visual Studio Code (we will use this one in this article).
  • Secondly, Visual Studio.
  • Thirdly Neovim.
  • Finally, JetBrains. It is possible that other editors will be available in the future.

Now, it is time to start. Less talk, more action.

Requirements

  • First, make sure to have Visual Studio Code installed.
  • Secondly, the SQL Server installed
  • Thirdly, I will have the Adventureworks2019 database.
  • Finally, a GitHub account is ready.

Get GitHub Copilot

First, go to the GitHub Copilot page. Secondly, press the Get Copilot button.

top content article writing

Next set up your plan. I will use a trial option for 1 month to test it. After that, there is an option to pay 10 dollars per month. For more information about prices, go to the Copilot page. Even when you are on a free trial, you will need to set up your credit card or send PayPal information.

Install GitHub Copilot in Visual Studio Code

Once you have your subscription, we will install it in Visual Studio Code. First, go to Extensions and search for GitHub Copilot.

Secondly, Install the extension by pressing the Install button. This is next to the extension in the blade, as shown here.

top content article writing

Thirdly, go to File>New File.

top content article writing

Also, select SQL as the language to use for the file. This is a question that pops up, but you can skip this if you want. For our demo, we'll choose SQL.

top content article writing

You will be sending a message to authorize GitHub for VS Code. Press the Button and then press the Authorize Visual-Studio-Code button.

top content article writing

Getting Started

Using GitHub copilot is a straightforward process. You only need to write comments and it will show you the code. Let’s start with something simple:

Copilot will generate the code and with TAB and ENTER you can accept the suggestion:

I will ask Copilot to generate data:

It doesn’t seem to be smart enough to insert data. It was disappointing:

Also, I asked to backup the adventureworks2019 database:

The result was disappointing as well.

I will provide a path, maybe it needs more information:

And the answer was the same…

Frustrated by the previous results, I decided to give it a last chance.

Show GitHub Copilot SQL Server information

First, I will ask some system database queries.

OK, it is not bad.

Secondly, I will ask about the SQL Server edition.

It is OK, but I only want the edition. The current result is too long:

I want only the SQL Server edition. I will ask that.

This is great, but I need a column name for the result.

Getting Database information

Now, we will get some information about the data files.

This information is good.

Now I want to get the path of the data files and log files.

Also, I want the size of the files in MB.

Shrink data and show fragmentation with GitHub Copilot

In the next example, we will shrink the log file.

Also, we will try to see the information of the Sales.SalesOrderDetail table.

Working with Stored Procedures with GitHub Copilot

We will now create a stored procedure with parameters.

In addition, we will execute the stored procedure.

Finally, we will run a query to find a column.

In this article, we learn how to generate T-SQL code using GitHub Copilot. It still makes some mistakes, but in general, it is useful for some tasks. I think it simplifies a lot of work.

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