ESL Teaching Case Studies

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These cases cover a gamut of business topics and are great for students to learn how smaller businesses work as well as allowing them to explore how people choose an entrepreneurial career route.

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Canine Contact Technologies

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Great business ideas can happen in a flash of inspiration. That is exactly what happened to Jane Townsend one day. It led her and her business partner Roger French to start Canine Contact Technologies, allowing dog owners to stay connected at all times with their beloved canine friends through a collar-mounted video camera. This comprehensive marketing case has students identifying key emotional products using Kotler's Product Levels model, defining target markets, creatively mocking up an ad and more. A fun, engaging, and realistic business context! Topics: Marketing, customer analysis, segmentation, target marketing, product design, advertising, ad mockups, entrepreneurship - This case is classroom and exam tested: It works! - Great as an assignment or case exam. Actual top answers from an exam included! - 5 pages, ~1700 words - The download package includes:

  • The case in Microsoft Word format for easy editing to meet your needs
  • Teaching and solution notes
  • A Kotler Product Levels primer document in PDF format.

Rich Roast Cafe and Restaurant

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  • A teaching note, with solution considerations

Success Language and Hospitality Institute

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TB Frozen Yoghurt

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Companion Home Care International

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Marketing and Strategy Cases

These cases are more focused on marketing topics also include both strategic and cross-discipline considerations.

Coffee Connection's Conundrum

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The most popular case in this collection!

StraitAway Airways

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Powercell Technologies

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International Guest House

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Tulip Cycling

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Al Thika Packaging

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Lush Fruit Processing

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Operations & Management

These cases are more focused on operations topics and also include management decision making with a range of qualitative and quantitative considerations.

Coast Craft Brew Restaurant

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BCS Bank International

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Al Khoory Restaurant

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Hi Tech Furniture Company, LLC

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Book by the same author: How To Teach International Students

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Six months to help Chinese talent scale up their English skills at Hirschmann Automotive

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English for business

Here you can find a wide range of full lesson plans to use in your business English classroom. All of our lessons are designed around functional skills for business learners and can be used to complement your course curriculum, giving students an opportunity to develop their English language and skills in motivating and enjoyable ways. Written by business English language teaching experts from around the world, our lesson plans are easy to use and aim to give your students the skills and confidence they need to enjoy learning English.

Getting down to business

Meetings 1: Getting down to business

The beginning of a meeting presents a major dilemma: is it better to get straight down to business, or is it important to allow or even encourage small talk? The texts in this lesson present arguments from opposing viewpoints, which may help students to question their own assumptions. The lesson goes on to introduce useful language for both small talk and getting down to business, with practice in the form of role-plays.

business case studies esl

Negotiations 1: Building relationships

When we think of negotiations, we tend to focus on the hard negotiating skills connected with bargaining. In fact, many professional negotiators will confirm that the most important skill is effective relationship building.

business case studies esl

Socialising 1: Breaking the ice

For many people, the idea of walking into a room full of strangers and trying to socialise with them can be terrifying, especially if you have to use a foreign language. The barriers to ‘breaking the ice’ in a situation like this are just as much psychological as linguistic, which is why this lesson aims to get students thinking about the situation (through a quiz-based discussion and jigsaw reading) as much as speaking and practicing the skill of starting conversations with strangers.

business case studies esl

Meetings 2: Getting involved in meetings

Many learners of English worry about their mistakes and allow their insecurities to prevent them from participating in meetings fully. This lesson provides reassurance that such insecurities are very common and normal. It also presents some strategies for increasing their confidence and ability to participate actively in meetings in English. The lesson also warns students that they themselves are responsible for overcoming this barrier to communication. There is also some guidance for learners with the opposite problem: overconfidence and dominance. It is suitable for a wide range of professional contexts, not just businesspeople.

business case studies esl

Socialising 2: Keeping conversations going

After struggling to break the ice, the next obstacle is to keep the conversation going beyond the initial conversation. For this reason, this lesson aims to provide students with a bank of around 15 questions that they would feel comfortable asking in a conversation with a new acquaintance. They will also learn more general techniques involving different types of questions and the skill of turn-taking. Finally, they will practise all the skills from the lesson in a role-play game.

business case studies esl

Meetings 3: Managing a meeting

This lesson focuses on two important aspects of managing a meeting: setting up the meeting with a series of emails, and keep the meeting under control. Two other important parts of managing a meeting, introducing the meeting and closing the meeting, are covered in lessons 1 and 5.

business case studies esl

Negotiations 2: Positions and interests

The key to successful negotiation is preparation and research. This means finding out exactly what you want from the negotiation, and why you want it. This lesson includes a discussion, vocabulary input, a reading activity, useful language for negotiation, team problem solving and a role play in pairs.

business case studies esl

Meetings 4: Brainstorming and evaluating

Since its development in the 1950s, brainstorming has become one of the most common techniques used in meetings to generate ideas. However, despite its clear benefits, the technique has its faults and many improvements have been suggested and analysed. This lesson aims to provide practice of brainstorming at the same time as exploring possible improvements. The second half of the lesson focuses on the necessary follow-up to brainstorming: evaluating ideas. This means the lesson covers two of the key language functions of meetings: making suggestions and agreeing/disagreeing.

business case studies esl

Negotiations 3: Questioning and clarifying

In a negotiation, it’s very important to know when to speak, when to ask and when to shut up and listen. In this lesson students rank and discuss the stages of negotiation, do a reading activity and look at negotiations vocabulary, examine question types, then finish with a role play to practise clarifying, summarising and responding.

Research and insight

Browse fascinating case studies, research papers, publications and books by researchers and ELT experts from around the world.

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Business English

What is Business English?

Business Letters How to write business letters and other correspondence in English. Includes memos and emails.

Sample Business Letters A selection of business letter samples, including email and memo, that you can amend and use as you wish

Negotiation Vocabulary, language, skills and tactics for negotiating in English. With case studies

Money World currencies, including the Euro

Business English Vocabulary Hands-on vocabulary for business English

Meetings Here is the language you'll need for holding or attending business meetings in English.

10 Body Language Tips for Presentations Body language is a powerful tool in any presentation

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Business Case Studies

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10 Business Case Studies to Teach Online

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FEATURED CASE STUDIES

COVID-19 at Oxford University Hospitals. Karthik Ramanna of University of Oxford

Arlan Hamilton and Backstage Capital. Laura Huang of Harvard Business School

Showrooming at BestBuy. Chen Lin of CEIBS

The Case of the Unidentified Industries, 2018. Mihir Desai of Harvard Business School

“Dear White Boss…” Meredith Burnett of Kogod School of Business at American University

Unilever’s New Global Strategy: Competing Through Sustainability. Christopher Bartlett of Harvard Business School

TrustSphere: Building a Market for Relationship Analytics. Anna Tavis of NYU School of Professional Studies

Benevento Foods: When the Rubber Hits the Dough. David Wood of Ivey Business School

Dollar Shave Club. Karin Kollenz-Quetard of EDHEC Business School

Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership. Caren Scheepers of University of Pretoria’s Gordon Institute of Business Science

Curious to understand how educators are teaching business case studies virtually (whether they’ve done so for years or only recently transitioned their teaching online in the pandemic’s wake), we asked 10 experienced case teachers to share a case that they’ve found works particularly well in an online environment. The educators also reveal whether they’ve changed their approach to teaching the case—and how—to keep students engaged in a fully virtual setting.

We previously asked educators to share their favorite cases to teach in the classroom; the list below expands on that theme to include cases that work particularly well online. These cases range in topic from COVID-19 to race in the workplace and also represent a variety of disciplines, from entrepreneurship to operations management.

1. COVID-19 at Oxford University Hospitals

Karthik Ramanna, Professor of Business and Public Policy, University of Oxford

Karthik Ramanna

“The case COVID-19 at Oxford University Hospitals is set in mid-March of this year, just before the lockdowns and the first wave of the pandemic was expected to hit the West. There was a lot of uncertainty and anxiety about the virus, and government advice was often contradictory. The case protagonist is the chief medical officer of one of the largest public hospitals in Europe, and she has to convene a hybrid meeting of her doctors explaining to them that the government wants elective surgeries to continue for a few more days, even as there are critical shortages of PPE. The reason is the government doesn’t want the hospital systems to back up with elective surgeries as we enter a potentially indefinite shutdown. But the surgeons are themselves nervous, and some want to defy the government order.

It’s a case about active listening, morale management, and collective decision-making in a crisis. The issues might seem, at first, very specific to medics, but all organizations—business, government, and nonprofit—are being stretched to make decisions that involve staff taking risks to keep operations going. How do you take the team along and reinforce your organizational culture through that journey? The protagonist has to communicate and work with her team in a hybrid environment (in person and online), so this case works really well for hybrid and online classrooms.

The first thing that comes up during the case discussion is the sheer number of issues on the CMO’s plate on just that one morning in mid-March. So, students need to learn how to prioritize, to triage. This is a great activity to disperse students into smaller breakout rooms to come up with a top-three priorities list. In the breakouts, they quickly see how varied their priorities are and how difficult it is in even a small group to come up with a consensus list. They start to understand what it means to have good judgment on such matters.

Next, there is the issue of communicating with the nervous surgeons. The case lends itself well to role plays online, because the protagonist has to address the surgeons in the same way. How do you placate your key employees in a remote setup during a pandemic when your own boss is requiring you to ask those employees to take more risks? Ideally, you’d want to have a difficult conversation like that in person, but we just aren’t being afforded that reality right now. Students learn to adapt their online presence for the task at hand.”

Educators interested in this case should email the Oxford Case Centre .

2. Arlan Hamilton and Backstage Capital

Laura Huang, Associate Professor of Business Administration, Harvard Business School

Laura Huang

Excerpted from Associate Professor Huang’s Inside the Case video :

“ Arlan Hamilton and Backstage Capital is a case I wrote that explores the journey of venture capitalist and founder Arlan Hamilton, a Black woman who identifies as LGBTQ. The case talks about the norms around venture capital and how women, people of color, and people with nontraditional backgrounds really struggle to secure the necessary venture capital for their firms and for entrepreneurial success. While the protagonist once lived in her car, she was able to go on to start Backstage Capital, an investment fund that seeks to support underestimated, disadvantaged entrepreneurs.

It’s a great case to really introduce important concepts in entrepreneurship, as well as early stage financing; what it means in terms of diversity, equality, and implicit bias; and really how pioneering individuals and organizations can change the world of entrepreneurship and entrepreneurial financing and make it a more inclusive space. My hope is that this case pushes students to consider what these types of industries look like, and the types of progress that can be made, while really understanding entrepreneurial finance and entrepreneurship and the opportunities within.”

“This is a great case to teach online because I find there are lots of things that people are willing to debate—and there are strong opinions. Over the course of going through this case in the class discussion, we’ll see lots of polarizing comments come out. And then what I like to do is put students into dyads or pairs. I often have someone who is assisting that helps put students into these pairs, where one person has one perspective and one person has a very different perspective. Then, when we put them in breakout rooms, they have a chance to one-on-one debate. When we come back as a class, we debrief, and we talk about these perspectives and the different points and the different ways in which they were able to communicate with each other.

We use lots of online tools here, such as breakout rooms and the chat features, to really stimulate discussion, and it makes the debrief really rich.”

Additional comments from Associate Professor Huang:

“In general, the biggest change that I’ve made in teaching online (instead of in the classroom), is using the online tools as an opportunity to get frequent and quick ‘pulse checks’ on what the students are thinking at any moment.

For example, if there’s a particularly provocative topic that we’re discussing, I love to ask students to just ‘chat in one adjective that describes your current feeling right now,’ This gives me a sense for how some are feeling, for example, ‘frustrated,’ while others are feeling ‘determined,’ and so on. I never would have been able to get such a quick check on the emotions in the entire room, in such a quick fashion, when in the physical classroom. This is extremely helpful when we’re discussing contentious issues, such as the ones that we discuss in Arlan Hamilton and Backstage Capital . I also encourage students to share examples from their own work experiences in this way.”

3. TrustSphere: Building a Market for Relationship Analytics

Anna A. Tavis, Clinical Associate Professor, NYU, School of Professional Studies

Anna A. Tavis

“I teach this case in a synchronous online course called People and Organizational Management, which serves as an immersion and introduction to the MS in the Human Capital Analytics and Technology program at NYU’s School of Professional Studies.

The case describes a seven-year-old advanced-stage startup that introduces a cutting-edge relationship analytics technology to the market. The fact that this case is focused on measuring and interpreting patterns of digital communications is perfectly fitting with the current reality of remote working and learning that the students in this class are experiencing.

The case lends itself perfectly to online teaching. Here is how I make this case come alive for my students.

Manish Goel, the protagonist in this case, is based in London while the majority of my students are in the United States. As I’m now teaching the case online, I can (and do!) invite Manish Goel to guest lecture in class and tell his own story.

I also demo TrustSphere technology for the students just in time to enable them to understand how it works, as well as give them an opportunity to log in and try out the technology for themselves.

Once the facts are established and the initial business case is described and agreed upon, I divide the students into breakout groups and ask them to develop solutions for the case’s main dilemma. The online setting allows all teams to work in parallel on their own scenarios. I can also circulate and drop into the teams’ individual discussions.

When the groups are joined back, they showcase and defend their solutions. We keep a whiteboard running to record the key points in the presentations. In the end, we do an anonymous poll to vote for the best solutions among them all.

Finally, as a class, we prepare one agreed-upon presentation for Manish Goel, the CEO. The case ends with the class receiving the feedback from Manish on our solution in the next class.

A clear advantage of teaching this case online is that we are able to connect with the company, bring the CEO to a live class, establish parallel teams to work on the solutions, and learn from the CEO himself as to the efficacy of the solution we proposed. Additionally, the students learn the technology together in the demo presented in class and are able to connect not only to the content but also the context of the case.”

4. The Case of the Unidentified Industries, 2018

Mihir A. Desai, Mizuho Financial Group Professor of Finance, Harvard Business School

Mihir A. Desai

Excerpted from Professor Desai’s Inside the Case video :

“I developed versions of this case over the last 10 years as I was seeking a tool that would allow me to introduce finance in a rigorous but accessible way to audiences who might feel that finance could be intimidating or challenging.

This case’s format of a puzzle, almost like a game, is a really fun way to let people in so they discover finance is actually really fun. Although some of the concepts might be new to them, students quickly develop some really big intuitions about finance and the process. I’ve found this case to be the ideal way to introduce a finance course, and to introduce the idea of finance to MBA students, undergrads, and even executives.”

“I have taught this case online, and it’s really fun. I mean, the key thing to remember is the case takes some time, especially if you are willing to really explore what all those different ratios and numbers do, and it can take two sessions. So, in that kind of setting, I think the key thing to remember with online teaching is that I’ve at least found it to be somewhat less efficient. I just get through less. And so, some of the places you can go down a path, yet you might want to curtail that a little bit more.

For example, I take the bank, which is one of the first companies to be identified, and in traditional classrooms I do a little digression on banks. And when you’re doing it online, it’s just too costly to do that because it can take five or 10 minutes in a way that maybe would not happen in a classroom. So, the only thing I would say that’s really different about being online is you may want to just trim your sails a little bit in terms of the amount that you try to accomplish.”

Additional comments from Professor Desai:

“One of the challenges to teaching online is keeping attention and energy high. The Case of the Unidentified Industries, 2018 is a challenging but doable puzzle, so it provides lots of intrigue and morsels of rewards along the way to sustain an online format. Finally, it culminates in a tidy resolution, which provides students with a great feeling of satisfaction. The case can be punctuated with lots of shorter opportunities for breakout rooms where smaller groups can tackle a piece of the puzzle and then reconvene to share their ideas. Ideally, you could teach it over two one-and-a-quarter-hour sessions, with over 10 breakout rooms of three minutes each spread along the way. Students can prepare in advance or do it on the fly. To me, it’s the perfect antidote to the cold medium of online teaching.”

5. “Dear White Boss…”

Meredith Burnett, Professorial Lecturer, Kogod School of Business at American University

Meredith Burnett

“This Harvard Business Review article , which behaves much like a case, is about Black employees working in a majority white work environment. They feel like their work is monotonous. The job is very transactional. It’s about making numbers and motivating people to get those numbers, and if they don’t make it, they’re fired. But at the same time, their managers have created such a tense work environment that employees are reluctant to excel in the workplace, or even to contribute at the best level that they can. The case features a fictitious letter written from the perspective of a Black manager to a white boss explaining the tension and stress they feel. The letters describe how it feels to be Black employees. Written from the heart, they talk about how they feel alienated and that they are expected to be the official interpreters for other Black people in the workplace. They also feel like they’re always on the spot, being held personally culpable for every situation involving Black people in the workplace. It’s as if they are the authority on race relations just for being Black.

Even though it’s an older case, I enjoy teaching it because every year there’s something going on that makes this relevant. This semester, what I did differently online is I had students write their own letters and post them to the discussion forum. My students wrote over 100 letters, whether to a fictitious boss or a real one, and I found it useful to see how my 20- to 21-year-old students are experiencing race right now, especially when race is salient for them. It also prepares them for some of the issues that they may face as new entrants into the workforce.

It’s interesting because the majority of my students are not Black, so most of these letters were written by white students—giving them a voice on a subject that they may not otherwise be asked about and an opportunity to speak up about how management should be handling issues around race.

Because the letters are posted to the discussion board, students get to see every other student’s letter and comment. They give feedback to each other on the content of their letters and see how other students who are not like themselves feel about what the most important issues are around race in their organization.

I then take the letters and put them in a word cloud, which allows me to look visually at what students believe are the most important issues in a workplace around diversity, equity, and inclusion. In an online setting, it’s hard to create engagement, but this allows students to see what their classmates are really thinking and feeling. We would never have been able to do that during in-person class time—in 75 minutes, you might hear from a few students with big voices. Doing this online, students have been able to participate extensively.”

6. Unilever’s New Global Strategy: Competing Through Sustainability

Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus, Harvard Business School

Christopher A. Bartlett

Excerpted from Professor Bartlett’s Inside the Case video :

“To be honest, I never intended to write this case. I think this case found me. I’d already retired after writing 100 or more teaching notes and cases and other pedagogic material. I was reading a Harvard Business Review article titled ‘Captain Planet,’ and it was an interview with Paul Polman, who had recently been appointed CEO of Unilever. Paul made some passionate statements, such as, ‘I want to double sales at Unilever by 2020,’ and, ‘I want to halve our carbon footprint at the same time.’ Then to my great amusement, he said, ‘And by the way, I don’t want any hedge funds investing.’ He wanted long-term investors who were sympathetic to and supportive of what he was trying to do. So, I thought, this is an interesting company and an interesting guy. I learned a huge amount and had a great deal of fun writing this case, and I hope you learn as much and have as much fun teaching it.”

“When it comes to the challenge of keeping Zoom-fatigued students engaged in online learning, this case gives you a lot of opportunities to keep them engaged and involved. There’s 13 minutes of video that can be introduced at four stages through the lesson. There’s also, up early, opportunities for breakouts around the role playing—the four role-playing roles can assemble in breakout groups and then come back into the main discussion.

At the end of the class, there is a decision—students choose which of three options they should decide on. And again, this is a perfect opportunity to bring in online polling. So, it will enrich and give variety to the teaching plan that’s outlined in the teaching note.”

Additional comments from Professor Bartlett on how his approach changed in teaching the case online:

“One of the main differences in online case teaching is recognizing the reality of Zoom fatigue. One effective way to respond is to bring more pedagogic variety into the class to reengage attention and drive discussion. In-class video supplements have long provided such a powerful way to enrich the classroom experience, and now online tools such as breakout rooms and online polling offer additional ways to keep students engaged and to energize discussion.”

7. Showrooming at BestBuy

Chen Lin, Assistant Professor of Marketing, CEIBS

Chen Lin

“My favorite case to teach online is Showrooming at BestBuy . Of course, this is a classic case with a well-defined question, strong theoretical support, and a good execution outcome that is great to teach whether you’re online, offline, or hybrid. We have to be sympathetic that online students this year have lots to deal with in their lives—so picking a case that’s simple, prevalent, and easy enough for them to understand the question (even if they don’t have time to fully read and digest the case) is an important first step to ensuring a successful discussion.

I did need to make some adjustments to teach this case online. Previously, in in-person settings, I would come up to students and randomly pick them to role play—either as the BestBuy manager, the price-sensitive customer, the supplier, or the Amazon manager. Students would often jump in to help their peers (‘Oh, I would also do X’ or ‘No, that’s not going to work’). In an online setting, because the communication process is more sequential than simultaneous, we lose these important dynamics if we don’t play up these subtle classroom rapports. So, it’s important to give students a few extra minutes for breakout discussion to put together their thoughts in a cohesive structure.

To teach this case online, I use Zoom’s poll function and breakout rooms. I don’t just use pre-set polls; I also create live polls on the spot. For example, ‘Student A’s point is interesting. Do you agree with their proposal that we should reduce the size of the showroom?’ The flow looks more natural using polls this way, and students get a chance to further develop their arguments. Good-paced polls and breakout sessions also help the online students direct their attention back every 15 to 20 minutes.

In short, one of the biggest differences of teaching cases online is that we need to find creative ways to chop long, sequential, one-way communication arguments into short, interactive, group-based responses. Digital tools such as polls and breakout rooms help, but more important is choosing a case that is conducive to facilitating a simple design of paced interactions.”

8. Benevento Foods: When the Rubber Hits the Dough

David Wood, Faculty Member, Ivey Business School

David Wood

“For most of us, case teaching was exclusively an in-person practice until March of 2020. Fortunately, we have learned that online case teaching can be equally as effective when adaptations are made to a traditional teaching plan. Benevento Foods is a good example of the potential for an online case learning experience. I use this case to introduce my students to quality management.

Now online, I have replaced traditional readings with videos and activities so students can practice the key concepts that they need in order to analyze the case. Students then work together in their learning teams to complete the quantitative analysis before discussing the case asynchronously. With a good understanding of the basics, the synchronous class can focus on the more challenging aspects of quality management—people. I use the responses from students to offer an opportunity for peer-to-peer learning. I use random breakout rooms to dive deeper into the root cause of the problem. And students help each other by posting and sharing their completed models and analyses. Class is lively and full of those precious ‘aha moments’ just like when we were back on campus. Then, when class concludes, students go online to complete their learning journals, where they record their most important takeaways from Benevento Foods. ”

9. Dollar Shave Club

Karin Kollenz-Quetard, Professor of Strategy and Innovation, EDHEC Business School

Karin Kollenz-Quetard

“Hi, my name is Karen Kollenz, and I’m a teacher of strategy and innovation at EDHEC Business School in France. My favorite case to teach online is Dollar Shave Club . Why? Well, there are three reasons.

First, it’s a highly versatile case; I teach it in my strategy courses and in my innovation courses. And I know from colleagues that they teach it in marketing and entrepreneurship. You can teach it to all kinds of audiences. I teach it mainly with master level students, MBAs, but also with executive audiences. And I know of a colleague who has discussed the case with undergrad audiences. And last but not least, it can be adapted to different lengths. I’ve used it in one-and-a-half-hour sessions, but I’ve also used it as the basis for six hours of discussion with executives. Of course, if you talk about it for a day, you go a little bit beyond the case. So that means for us teachers, we prepare one case and we can use it in many different courses and with many different audiences.

The second reason why I like Dollar Shave Club is because it’s highly interactive. Basically, it’s super easy with this case to change the topic and the activity every 15 minutes, which I believe is really necessary for online teaching. I do use polls; I do use quizzes, mainly with Socrative, but I’ve also tried Poll Everywhere. And for short voting, I use “hand up” or the polls that are included in Zoom or Blackboard Collaborate. I also do breakout groups—at least one every one-and-a-half hours. Sometimes I do short buzz groups in addition to that, where I send students to discuss a topic for two to five minutes.

And the third reason why I love Dollar Shave Club is it’s just fun to teach. We laugh a lot in class; the advertisements for Dollar Shave Club are just hilarious. I have not seen a single student who doesn’t love watching these ads. And everybody can relate to shaving, so it’s really easy to start a discussion.

What have I changed when moving it online? Well, I think one of the main things I changed was the videos I used to show in class. That doesn’t really work perfectly in an online setting. So now I share the links in the chat, and the students watch the videos individually. Of course, as with every case, there are more planned interactions with all students using polls, quizzes, etc., as I already mentioned, which is the case for anything that you move from face to face to online. So, don’t hesitate to contact me if you think I can help you in teaching Dollar Shave Club .”

10. Uber Africa: Making Cash and Alternative Payments Work in Kenya Through Contextual Leadership

Caren B. Scheepers, Associate Professor, University of Pretoria’s Gordon Institute of Business Science

Caren B. Scheepers

“I love to teach my Uber case online, whether MBA or MPhil or executive education (corporate programs). I coauthored two cases on Uber, one about Uber in Kenya, where customers’ reluctance to use credit cards resulted in a cash option and mobile money option that had to be designed, and another one on Uber South Africa’s business-model innovation response to COVID-19. I have brought in the CEO to be a guest speaker online, and the students loved it.

Another case that I love to teach is one that won the European Foundation for Case Management (EFMD) award for the best written case in Africa. It’s about SweepSouth , an electronic platform for domestic workers, which is a commercial organization with a social value creation focus. Students identify with this platform easily too, since we call it the “Uber of domestic workers,” and it works well in teaching my class entitled Contextualizing Women Entrepreneurship.

Both of these cases demonstrate the strength of the sharing economy and the impact on the triple bottom line, especially for Uber, with its sharing of rides having a positive impact on conserving our planet.

I also make a point of writing and teaching cases where the protagonist is a Black man or Black woman to balance the focus on cases with white male protagonists. ( SweepSouth features a mixed-race female entrepreneur).”

Karthik Ramanna is a professor of business and public policy at the University of Oxford, where he is also director of the Oxford MPP and of the Oxford Case Centre on Public Leadership. He was previously on the faculty of Harvard Business School.

Laura Huang is an associate professor of business administration in the Organizational Behavior Unit at Harvard Business School. Prior to joining HBS, she was an assistant professor of management at the Wharton School, University of Pennsylvania. Her research examines early-stage entrepreneurship, and the role of interpersonal relationships and implicit factors in the investment decisions of financiers such as angel investors and VCs.

Anna A. Tavis is a professor and academic director of the Human Capital Management Department at NYU School of Professional Studies, senior fellow with the Conference Board, and the academic in residence with Executive Networks. She was named for inclusion in Thinkers50 Radar for 2020.

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a professor of law at Harvard Law School. His areas of expertise include tax policy, international finance, and corporate finance.

Meredith Burnett is a professorial lecturer in the Kogod School of Business at American University. Her research and teaching interests are in the areas of organizational behavior and human resource management, and her research examines how individual differences and human resource policies interact to influence employee behavior. She is particularly interested in examining how these factors influence outcomes such as employee retention and employee knowledge sharing.

Christopher A. Bartlett is the Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus, at Harvard Business School. As a practicing manager prior to HBS, he worked as a marketing manager with Alcoa in Australia, as a management consultant in McKinsey’s London office, and as the country general manager of Baxter Laboratories’ subsidiary company in France. His research interests after joining HBS in 1979 focused on the strategic and organizational challenges confronting managers in large, complex corporations, and on the organizational and managerial impact of transformational change.

Chen Lin is an assistant professor of marketing at CEIBS and a former assistant professor of marketing at the Eli Broad College of Business, Michigan State University. Her research interests include digital and social media, internet marketing, and empirical marketing models. She has taught marketing research, digital marketing, and business technology innovation at the EMBA, EED, and MBA levels, and has been a marketing columnist for SINA Finance , Forbes , and Economist EIU.

David Wood is a member of the faculty in operations management at Ivey Business School, as well as a graduate of both the HBA and MBA programs. He spent many years in industry as the director of sales and marketing and then as vice president of manufacturing before becoming president for W. C. Wood Company, a global manufacturer of home appliances. He has written many cases on process design, quality management, and operations strategy. Wood is the coauthor of a series of books on learning with cases and writing cases, and he has won a number of teaching awards, including the David G. Burgoyne Teaching Award and Outstanding Case Teacher from The Case Centre.

Karin Kollenz-Quetard is professor of strategy and innovation at EDHEC Business School, and she also intervenes in customized programs at other business schools such as London Business School (UK) and HEC (France). She develops and delivers face-to-face and online executive-management development programs and keynotes with a focus on strategy and innovation. In December 2016, Karin was named one of the world’s leading business school professors by Financial Times .

Caren B. Scheepers is an associate professor at the Gordon Institute of Business Science (GIBS), University of Pretoria. She lectures on strategic implementation, MBA electives titled Contextual Leadership Intelligence and Diversity and Inclusion (Identity Work), and on strategic leadership on the MPhil in corporate strategy. She also developed and is hosting a GIBS Online Strategic Leadership course. She is also passionate about executive education programs and supporting companies in their strategy execution.

Related Articles

DIVERSITY, EQUITY, AND INCLUSION

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business case studies esl

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Teaching English

Teachers' zone, using case studies in the esl classroom, by lynne hand.

The terminology surrounding "case studies" tends to be confusing, running the gamut from simply "case," to "case history," "case analysis," "case problem," and the familiar "case study".

As you know I am always on the look out for original materials for use in my classes. I find that my students appreciate real world experiences in the classroom and case studies provide them with real life situations for discussion and evaluation. They are particularly useful for business English classes. Jolliffe writes, "through class discussions of the situations and people in the cases, students will hone their insights, perceptions, thought processes and interpersonal skills. . ." .

According to Silverman the following two factors are as important in Case Study Teaching as they are in any other forms of teaching, perhaps even more so, because an instructor has less control with case discussion than other forms of teaching.

  • What do you want students to learn from the discussion of the case?
  • What do they know already that applies to the case?
  • What are the issues (central and peripheral) that may be raised in discussion?
  • Can the case "carry" the discussion (Is it appropriate to your objectives)?
  • how the case and discussion will be introduced
  • preparation expected of students (written, submitted, papers?)
  • the opening question(s)
  • how much time is needed for the issues to be discussed
  • concepts to be applied and/or extracted in discussion
  • concluding the discussion
  • evaluating the discussion (students', your own)
  • evaluating the participants (grades for participation?)

Running a case study

To get started – select a short case study that covers the skills you want your students to practise. Read it several times and consider how it fits with your student-learning objectives for the class (you need to think about why you are teaching this case at this time).

Arrange the classroom so that students can talk face-to-face.

Prepare a set of questions for students to write out as homework before running the case in class.

For class, prepare another set of questions to move students through the stages of case analysis.

Who are the people in the case? Where is the case study situated? Why has the situation (problem) occured? What possibilities for action are there? How should the people in the case study proceed?

At the end conduct a teacher-led summary and conclusion discussion, assessing what your students have achieved.

Silverman, Welty, An Introduction to Cases, Pace University Center for Case Studies (1997)

Jolliffe, Lee B. Industry's Team Approach to Classroom Projects , Journalism Educator , Summer 1991

Do you have an article, handout or a teaching idea/tip that you would like to share? Fill out the form. It's good to share.

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RESOURCES FOR ENGLISH TEACHERS

Provide a comprehensive course with our ESL worksheets. Each of our evolving course plans and worksheet series can be followed systematically or you can select lessons to use as supplementary material.

Business English

English for Business

Intermediate (B1-B2)

Level: Intermediate (B1-B2)

This course plan helps learners improve their English for business or work. A diverse range of topics, language areas and activities are covered. The course plan can be used as a supplementary resource or as a standalone course.

business case studies esl

This lesson teaches expressions for first-time introductions. Through listening and role play, students learn how to introduce themselves to a colleague or business associate and make appropriate small talk. This worksheet is suitable for the first lesson of a business English course, and provides a good opportunity for the student(s) and teacher to get to know each other.

business case studies esl

In this updated version of our classic lesson plan, students learn useful vocabulary to talk about their company and job, including expressions for describing a company’s history, location, size, market position, financial results and strategy. Students listen to or watch an animated video of three co-workers talking about their work. They learn how to talk about their job responsibilities and what they like/dislike about their work. This worksheet is particularly suitable for the first or second lesson of a business English course.

business case studies esl

This lesson has been updated. The theme of this lesson is what makes a successful entrepreneur. Students read an article that discusses whether entrepreneurs are born with certain character traits or develop the necessary skills over time. Vocabulary for describing entrepreneurial activity and personality is studied, and students have an opportunity to share their opinions on the topic.

by Gillian Smylie

business case studies esl

In this lesson, students learn and practise vocabulary related to job titles and career paths.

business case studies esl

This lesson teaches learners how to avoid causing offence by expressing themselves in a more tactful, diplomatic way. After studying a variety of adjectives for describing different attitudes, the students learn how to use special ‘softening’ structures through reading, language practice and role play.

business case studies esl

This lesson is based on an article that discusses why job applicants are increasingly lying on their CVs/résumés and how employers are trying to deal with the problem. Lesson activities include a game in which students write down and read out sentences about their own educational and professional background, and their partners try to guess if they are lying or not.

business case studies esl

In this lesson, students learn vocabulary for describing areas of an office, shop or factory and practise giving a tour of their workplace using a variety of useful expressions.

business case studies esl

In this lesson, students read about a survey on men and women business owners and learn some new adjectives for describing character traits. The worksheet includes a grammar exercise on the structure verb + object + infinitive/-ing.

business case studies esl

This lesson plan is a great way to develop students' ability to talk about people’s personality and character traits at work. The worksheet presents a variety of adjectives for describing qualities and flaws, as well as additional expressions for describing typical office personalities.

business case studies esl

Need to fill up 15 minutes of an intermediate business English class? Use this lesson filler to teach your students ten common expressions used in spoken English.

business case studies esl

This lesson teaches useful expressions for starting and ending a phone call. Through listening and role play, students learn a variety of ways to answer the phone, introduce themselves to the receiver, ask to speak to someone, state the reason for calling and end a phone call.

business case studies esl

This lesson teaches useful language for taking and leaving messages during a business call. Through vocabulary, listening and role-play exercises, students learn how to leave a message for someone, take down a message from a caller and exchange information on the phone.

business case studies esl

This lesson teaches useful vocabulary for learners who need to write emails in English. The worksheet presents the differences between formal, informal and neutral email styles, and there are a number of writing exercises in which the students practise using different levels of formality.

business case studies esl

In this lesson, students read an article on the benefits and drawbacks of the coffee shop as a place for work and business. In the grammar section of the worksheet, students practise using the present perfect for describing recent changes, changes over time and situations that have continued until the present. At the end of the lesson, the class shares their own opinions about working in cafes.

business case studies esl

In this lesson, students learn and practise vocabulary related to tasks and time management.

business case studies esl

In this lesson filler, students practise handling phone call interruptions. The worksheet presents a number of practical expressions which can be used to encourage the caller to be quick, persuade the receiver to listen as well as diplomatically avoid speaking to the caller.

business case studies esl

This theme of this lesson is corporate health. Students read an article about a company that is attempting to improve the well-being of its staff and listen to two corporate health experts commenting on the firm’s health initiatives. In the grammar section of the worksheet, the present simple, present continuous, present perfect simple and past simple are reviewed. This is followed by a discussion on corporate health initiatives.

business case studies esl

This lesson plan is suitable for students who deal with accounting issues, especially those who need to prepare or interpret financial statements in English. This worksheet presents vocabulary related to a company’s balance sheet and profit and loss statement . For teachers who are unfamiliar with accounting terms, we have included additional notes in the key to help clear up any confusion.

business case studies esl

This lesson plan is based on an article about how bad debt is affecting small businesses in the UK and what they can do about the problem. The worksheet focuses on reading and vocabulary work, rounding off with some sample expressions for chasing payments via email.

business case studies esl

This worksheet covers a range of vocabulary for talking about salary and pay. The lesson plan rounds off with a discussion activity in which students put the target language into practice.

business case studies esl

This lesson plan covers vocabulary for talking about meetings. Students learn a number of terms for describing the different types and purposes of meetings as well as problems and other issues related to organised discussions.

business case studies esl

This lesson teaches useful expressions for students who need English for business meetings and discussions. Through reading, language practice and role-play, students learn how to structure an argument with linking words and phrases as well as respond to opinions using a variety of techniques for agreeing and disagreeing.

business case studies esl

In this lesson, students read about how a successful British co-operative is managed. The worksheet includes vocabulary work and a grammar review exercise on the present perfect.

business case studies esl

This lesson teaches useful expressions for discussing problems and possible solutions. Through listening and role play, the students learn how to make, ask for and respond to suggestions in a variety of ways. The lesson plan includes an animated video version of the dialogue.

business case studies esl

Technology has been developed to allow passengers to use their mobile phones safely on planes. Students read an article about the different attitudes among business travellers towards this development. In the grammar section of the worksheet, the first and second conditionals are studied and practised. Students then discuss the lesson topic and debate the pros and cons of in-flight mobile phone use.

business case studies esl

Upper-intermediate (B2-C1)

This lesson teaches useful expressions for learners who need to chair meetings in English. After studying vocabulary for describing the skills and roles of a chairperson, students listen to a dialogue in which the managers of a language training centre discuss their company’s advertising strategy. Key expressions used by the chairperson of the meeting are studied. At the end of the lesson, the students role-play a meeting, taking turns to chair the discussion. In this updated version of the lesson plan, there is a fun animated video which can be played instead of the audio.

business case studies esl

In this lesson, students learn how to talk about visual representations of statistics and describe trends using combinations of nouns, verbs, adverbs and adjectives.

business case studies esl

Students briefly discuss their own experiences of presentations before identifying types of diagrams often used in presentations and their functions. They listen to a business presentation and identify and practise a range of functional language for structuring presentations. The lesson includes vocabulary development and a presentation activity which can be extended to include preparation of slides with visual aids. Students should prepare and practise their presentation as homework and deliver it in another lesson. The materials also include an optional extension activity relating to what can go wrong with a presentation.

by Stephanie Hirschman

business case studies esl

This lively lesson plan presents 16 common phrasal verbs used in business. These business English phrasal verbs are presented in their natural context. There are two speaking activities in which students interview each using the target language. For larger classes, there is a 'Find someone who' activity at the end of the worksheet. This is the business English version of our general English worksheet Phrasal verbs 1 .

business case studies esl

In this lesson, students learn important vocabulary for project management, including describing the progress of a project, key stages and useful terminology.

business case studies esl

In this lesson, students read an article about mistakes that job candidates make on their CVs and the consequences of these errors. The worksheet activities focus on vocabulary, comprehension and speaking.

business case studies esl

In this lesson, students read about some unusual incidents that have happened during job interviews, according to a survey of HR managers in the US. The worksheet focuses on vocabulary and speaking.

business case studies esl

In this lesson, students learn how to talk about work clothing and dress code. The worksheet includes a recent news report about a London receptionist who was sent home for not adhering to her company's dress code policy.

business case studies esl

The theme of this lesson is marketing in a recession. The worksheet is suitable for people who are responsible for marketing in their companies or who work for marketing agencies. Students read an article about successful marketing strategies for businesses during an economic downturn and learn a variety of terms for describing different marketing tools, strategies and concepts. At the end of the lesson, students talk about how the global economy has affected their or their clients’ approach to marketing.

business case studies esl

This lesson plan is designed to get your students talking about marketing . The worksheet covers modern methods of marketing , including social media marketing, email marketing, internet advertising and search engine optimization. The lesson can be used to stimulate a lively debate among the students on traditional vs. online marketing.

business case studies esl

Students learn how to present an idea to their colleagues or associates and persuade them to support the proposal. The worksheet focuses on listening comprehension, vocabulary, and speaking.

business case studies esl

In this lesson, students read an article about a Canadian company that has been cashing in on China's pollution crisis. The worksheet includes a two-part grammar exercise on infinitive clauses.

business case studies esl

This lesson teaches a variety of useful terms for learners involved in sales. Through vocabulary and role-play exercises, the students learn how to describe the benefits of their product/service and make an effective sales pitch in English.

business case studies esl

This lesson introduces students to negotiating in English. Common terms for describing different points of discussion and negotiating positions are studied. Students then share their own experiences and opinions on a number of negotiation issues. In the second part of the lesson, there is a listening and role play activity in which useful expressions for negotiating are studied and practised.

business case studies esl

The theme of this lesson is celebrity endorsement. Students read about the benefits and drawbacks of companies associating their brands with celebrities. Students learn key vocabulary related to marketing and advertising, and useful expressions for developing an argument are also studied. During the lesson, several aspects of the worksheet topic are discussed.

business case studies esl

The theme of this lesson is handling complaints in business. Students study a text on the importance of welcoming customer complaints and dealing with problems promptly. Through listening and role play, the students learn useful expressions for making complaints, apologizing and taking action.

business case studies esl

In this lesson, students learn vocabulary covering all aspects of trade fairs. Exercises cover reasons to attend, preparation, items to take, and questions that company representatives should ask during a trade fair. There is also an activity to write a follow-up email to a potential customer.

business case studies esl

In this lesson, students read an article about innovative methods, ideas and devices designed to improve motivation among office staff. Students also learn how to speculate and make predictions with a variety of different structures. The lesson rounds off with a discussion activity on the worksheet topic.

business case studies esl

This worksheet presents vocabulary related to product innovation and development. A variety of terms are introduced for describing the pre-launch stages of a new product as well as adjectives and expressions for describing technological innovation. The lesson plan includes discussion ideas and should be particularly useful for students involved in market research and/or product development.

business case studies esl

This 6-page lesson plan is based on an article about the future of the music streaming sector. The worksheet covers a broad range of activities, including reading, vocabulary work, grammar practice (relative clauses) and speaking.

business case studies esl

The theme of this lesson is outsourcing. Students read an article about how rising wages and a stronger currency are affecting the Indian outsourcing industry. In the grammar section of the worksheet, the difference between the present and past perfect is studied. At the end of the lesson, students talk about the advantages and disadvantages of outsourcing.

business case studies esl

The theme of this worksheet is business travel. Students read a traveller's tips on how to handle a long-distance business trip. The lesson activities focus on vocabulary, comprehension and speaking.

business case studies esl

In this lesson, students learn and practise vocabulary related to business ethics and conduct.

business case studies esl

This lesson plan is based on an article about changing shopping habits among consumers in the UK. The worksheet includes a grammar exercise on tenses for describing changes.

business case studies esl

This lesson is based on an article on a dispute between the McDonald's fast food chain and the Italian city of Florence. The worksheet focuses on vocabulary development, reading comprehension and speaking.

business case studies esl

Thinking of calling in sick? Under a new Belgian proposal, you will be obliged to remain at home for a medical check-up. In this lesson, students read about and discuss this proposal. The worksheet rounds off with a vocabulary exercise on common ailments and remedies.

business case studies esl

The first of a two-part lesson plan that looks at the causes and impact of stress in the workplace. Students read about how stress is affecting small and medium-sized businesses in the UK. The lesson rounds off with a grammar exercise on reported speech in which students complete a stressful negotiation dialogue using the target language structures.

business case studies esl

The second of a two-part lesson plan that looks at the causes and impact of stress in the workplace. Students read about and discuss how small and medium-sized businesses can reduce stress among employees. The lesson rounds off with an exercise on expressing future probability.

business case studies esl

This worksheet is based on an article on job dissatisfaction and typical signs that show that someone may want to change their career path. The lesson focuses on reading, vocabulary and speaking.

business case studies esl

This lesson is based on an article on the nascent space tourism industry. The text focuses on the different companies that will be operating in this market, including Richard Branson’s Virgin Galactic, as well as the future costs and environmental impact of commercial space flights. In the grammar section of the worksheets, reported statements and questions are studied and practised. At the end of the lesson, students discuss whether they believe space tourism could become mass market.

business case studies esl

The theme of this lesson is e-commerce. Students read an article on the changing shopping habits of British consumers and the development of online retailing. Tenses for describing trends are studied and practised in the grammar section of the worksheet, followed by an end-of-lesson discussion on Internet buying habits in the students’ own countries.

business case studies esl

The theme of this lesson is international investment. Students read an article about the investment potential of Iraq and study vocabulary related to infrastructure and development. In the grammar exercises, students practise asking each other for information using subject and object questions. At the end of the lesson, the class discusses their own countries’ potential for foreign investors.

business case studies esl

In this lesson, students learn and practise vocabulary related to the economy.

business case studies esl

In this lesson, students read an article about how young men in Britain now earn much less than those from the previous generation. The worksheet includes reading and speaking activities, vocabulary and a grammar exercise on present perfect vs. past simple.

business case studies esl

Students follow a short business scenario based on a salary review. The worksheet focuses on past, present and future verb tenses (PPF) and vocabulary development and offers practice in listening comprehension and speaking.

By Stephanie Hirschman

business case studies esl

In this lesson plan, students read an article about the trend in the UK to have more than one job or business. Exercises focus on key words, phrases, and collocations. Students discuss the topic at the end of the lesson.

business case studies esl

Students read about Uber's legal problems in this lesson plan, concentrating mainly on the decision that Uber can no longer call itself an 'information service'.  There is an activity on legal terms, plus exercises on key vocabulary and collocations from the text. The worksheet ends with a role play activity where students debate the temporary ban on Uber that happened in Italy.

Level: Upper-intermediate (B2-C1)

business case studies esl

This lesson teaches expressions and techniques for making conversation. The students study vocabulary for describing different types of social interaction as well as typical conversation openers and responses. Through listening and role play, the learners practise greeting each other and making small talk.

business case studies esl

The topic of this lesson is the importance of understanding the cultural etiquette of different countries. The lesson introduces idioms concerned with etiquette and behaviour such as go Dutch, follow suit, return the compliment. Present modal verbs for advice, possibility and necessity are revised and past forms are introduced and practised. Finally, students get to talk about the cultural etiquette of their countries and their experiences doing business in a cross-cultural environment.

business case studies esl

This lesson teaches language for sharing opinions during business meetings and discussions. Students listen to or watch an animated video of a teleconference involving the board members of an IT distribution company discussing a proposal to expand their business. After studying the key expressions from the dialogue, students role-play a management meeting in which they practise exchanging their own opinions and ideas.

business case studies esl

The theme of this lesson is customer service. Students read an article about the opinions of business travellers on the customer service at hotels in different parts of the world. Words and expressions for describing customer service are practised. In the grammar section of the worksheet, tenses for describing a past experience are studied. At the end of the lesson, students talk about their own customer service experiences.

business case studies esl

In this lesson, students learn useful language for handling and solving problems at work. Vocabulary for describing different types of problems and solutions is studied. Students then listen to several dialogues and study the expressions used by the speakers to declare and diagnose a problem as well as make suggestions and take action. At the end of the lesson, there is a role play activity in which the language from the lesson is put into practice. There are two animated videos which can be played instead of the dialogue or given to the student(s) as material to take away.

business case studies esl

The theme of this lesson is work stress. Students read an article about an unusual method of relieving stress involving volunteers from Madrid. In the grammar section of the worksheet, reduced relative clauses are studied and practised. At the end of the lesson, there is a speaking activity in which the students discuss different stress relief methods.

business case studies esl

This lesson teaches useful words and expressions for writing emails in English. The lesson warms up with a vocabulary exercise in which the students study some common terms for describing emails and email features, e.g. attachment, read receipt, disclaimer, etc. The worksheet then presents a variety of words and expressions that can be written in formal or informal style. This language is put into practice at the end of the lesson.

business case studies esl

The theme of this lesson is networking. Students read an article on the benefits of making useful connections in business and how to be a good networker. In the grammar section of the worksheet, a variety of structures with ‘get’ are studied and practised. At the end of the lesson, students talk about the usefulness of networking in their businesses, careers and in job hunting.

business case studies esl

This lesson plan looks at the benefits of working at home compared with office work. Students read an article about Yahoo!'s controversial decision to ban staff from working remotely.

business case studies esl

In this lesson, students learn how to manage a phone conversation in English. Vocabulary for describing telephone behaviour is studied. Students then listen to a phone call and study the expressions used to direct and change the topic of the conversation. The language from the lesson is put into practice during a telephone call role play.

business case studies esl

The theme of this lesson is business ethics. Students read an article about a UK chocolate company called Montezuma’s, whose founders decided to put ethics at the heart of their business. The lesson introduces a number of common phrasal verbs, which are studied and practised. Finally, students discuss attitudes to ethics in their own businesses and countries.

business case studies esl

This lesson teaches students useful vocabulary for talking about competition in business. Learners listen to a talk about the rivalry between Burger King and McDonald’s, learn collocations with the word ‘competition’ and study competition idioms. The worksheet finishes with a speaking activity.

business case studies esl

In this lesson, students read about how the modern office environment has changed and the innovative workplace practices of Google, Facebook and other big tech companies.

business case studies esl

In this lesson, students learn how to query figures in English. Vocabulary for describing different numerical mistakes is studied. Students then listen to a phone call in which the speakers report and explain errors. The key expressions used for reporting an error, quoting a discrepancy, explaining an error and promising action are studied and practised.

business case studies esl

This lesson plan is based on an article about 'mumpreneurs' -- women who combine being a mother with running a business. The worksheet comprises of reading, speaking and vocabulary activities, including an exercise on phrasal verbs. An American English version called 'Mompreneurs' is included.

business case studies esl

In this lesson, students learn 13 common idioms used in Business English. The worksheet also provides opportunities for speaking practice.

business case studies esl

The topic of this lesson plan is predictive shopping -- how technology companies are predicting buyers' behaviour by collecting data. Students read about a method developed by Amazon called 'anticipatory shipping'.

business case studies esl

In this follow-up to our popular lesson plan Business idioms , students learn 13 more English idioms used in business. The worksheet focuses on vocabulary and speaking practice.

business case studies esl

The theme of this lesson is the global financial crisis. Students read an article on how the economic downturn was affecting Britain in 2008. A number of economic terms are introduced, and a variety of structures for predicting and speculating about the future are studied and practised. Students discuss how their countries have been affected by the crisis.

business case studies esl

This lesson plan introduces students to 18 common phrasal verbs used in a business context. These phrasal verbs are presented in their natural context. The lesson plan includes a speaking activity in which students interview each using the target language.

business case studies esl

Students read about how the furniture chain IKEA has impacted the way people shop. The worksheet focuses on vocabulary, reading comprehension, grammar and speaking. 

business case studies esl

The topic of this reading and discussion lesson is coupon marketing and the American internet company, Groupon. Students read an article about Groupon’s business model and its impact on the UK's discount marketplace. This is followed by a speaking activity in which students discuss Groupon's recent troubles and the drawbacks of the discount voucher business model.

business case studies esl

This lesson teaches useful language for learners who need to negotiate in English. After studying vocabulary for describing the different stages in a negotiation, students listen to two extracts from a negotiation and study the tactics and key structures that are used by each side to make proposals, bargain, and reach a deal. At the end of the lesson, the students role-play a negotiation using the language from the lesson.

business case studies esl

How can comedy be useful in a business environment? That's the topic of this lesson plan. Students read an article on the benefits of improvisational comedy in business and discuss whether learning improv would be useful in their professions.

business case studies esl

In this lesson, students learn general expressions for discussing and selecting suitable candidates for a job. The worksheet is especially useful for students who work in human resources or management.

business case studies esl

In this lesson, students learn words and phrases related to leadership and being a manager. Students read an article about what makes a good manager and practise vocabulary for positive and negative leadership qualities. They also learn management verbs and discuss what being a manager is like.

business case studies esl

This lesson focuses on a video entitled ‘5 ways to create stronger connections.’ The speaker looks at small ways we can enhance our business relationships. Exercises focus on idiomatic language, related vocabulary and comprehension exercises. Discussion looks at ways that the ideas presented in the video can enhance the student’s working relationships.

by Joe Wilson

Note: appropriate for strong intermediate (B2)

Linguahouse.com is in no way affiliated with, authorized, maintained, sponsored or endorsed by TED Conferences LLC.

business case studies esl

The theme of this lesson is what makes a country attractive to potential investors. Students read about the investment potential of Germany and learn a variety of important terms for describing a nation’s economy. At the end of the lesson, students discuss the investment potential of their own countries using vocabulary from the worksheet.

business case studies esl

In this lesson, students read an article about the investment potential of Africa. The worksheet includes several vocabulary and discussion activities.

business case studies esl

In this lesson, students watch David Grady talk about how bad, inefficient and overcrowded meetings negatively affect businesses and employees. The worksheet focuses on listening, vocabulary and speaking.

business case studies esl

In this lesson, students learn useful words and phrases for talking about advertising methods and promotional strategies.

business case studies esl

The theme of this lesson is employee misconduct. Students read an article about how companies in the UK deal with employees who have committed offences at work and in their leisure time. Terms for describing different offences, crimes and aspects of the legal system are studied. In the grammar exercises, the students review and practise the first, second, third and mixed conditionals. At the end of the lesson, the class discusses the worksheet topic.

business case studies esl

In this lesson, students learn how to describe different types of corporate crime and read about big corporate scandals including Enron, Worldcom and Parmalat. There are plenty of opportunities for discussion.

business case studies esl

Students read an article about a case of bullying at an Australian workplace. The lesson covers some key vocabulary related to law as well as a discussion activity designed to get students talking in depth about the issue.

business case studies esl

This lesson teaches the vocabulary and grammar necessary for taking meeting minutes in English. Students listen to a dialogue of a meeting and read an extract from the minutes. After studying the vocabulary and grammar used in the text, they practise reporting statements and taking minutes.

business case studies esl

The theme of this lesson is company dress code. Students read a short article about the changing attitudes towards employee dress code among businesses in the UK. In the grammar section of the worksheet, the passive voice is reviewed. This is followed by a discussion on the issues raised in the article and the general attitude to company clothes policy in the students’ own countries.

business case studies esl

This lesson plan is the first of a two-part worksheet series based on an interview recorded in 2007 with the British entrepreneur and founder of the Virgin business empire, Sir Richard Branson. In this extract from the interview, Branson talks about the foundations of his empire, what the Virgin brand stands for and what drives him to launch new businesses.

Disclaimer: At 06.55, Sir Richard makes a joke that some teachers or students might find to be inappropriate.

business case studies esl

In the second part of our Richard Branson interview series, Branson jokes about some of his business ventures, including his Virgin Galactic space tourism business. He recalls a daring hot air balloon flight and talks about his adventurous spirit.

business case studies esl

This lesson plan covers a range of vocabulary for talking about general areas of IT, including software, hardware, web hosting, web design and troubleshooting.

business case studies esl

The theme of this lesson is the growth of the social networking tool Twitter . Students watch Evan Williams, co-founder of Twitter, talking about the reasons for Twitter’s popularity. Several idioms and phrases related to launching a business are studied. In the grammar section, emphatic structures used by the speaker are studied and practised. Finally there is a discussion activity on Twitter and how social networking tools can be used in business, as well as an optional video-based exercise for more tech-savvy students. 

business case studies esl

The theme of this light-hearted lesson is office jargon. Students read a satirical article on everyday business clichés used in the modern workplace. There is a speaking activity at the end of the lesson in which the students describe situations that illustrate particular clichés and discuss the use of business jargon in their own countries. The worksheet works well with advanced, good-natured classes.

business case studies esl

In this lesson, students watch speaker Richard St John talk about the road to success.

business case studies esl

In this third part of our Business Idioms lesson plans, students learn 13 more English idioms used in business. The worksheet focuses on vocabulary and speaking practice.

business case studies esl

In this lesson plan, students read about bitcoin and its part in illegal trading on the internet. Activities cover key words, phrases, and understanding the text. There is also an exercise on adverbs. The lessons ends with a speaking activity for students to discuss the topic.

Level: Pre-intermediate (A2-B1)

business case studies esl

Pre-intermediate (A2-B1)

In this dialogue-aided lesson, students listen to an employee being interviewed about her company. They then practise using the questions and key vocabulary from the dialogue to talk about their own companies.

business case studies esl

Students learn how to meet and greet visitors in a business/work situation. In this updated version of the lesson plan there is an animated video that can be used for the listening activity.

business case studies esl

In this business English version of our video-aided lesson plan Present review , students review the present simple and present continuous tenses. The worksheet is suitable for classroom practice or homework.

business case studies esl

In this lesson, students learn how to describe colleagues and people at work using a variety of adjectives and expressions.

business case studies esl

In this lesson, students read an article about how skipping lunch can affect productivity and wellbeing in the workplace. The worksheet includes an activity on the use of can/can't for talking about ability and possibility.

business case studies esl

In this business English version of our video-aided lesson plan Past review , students review the past simple and past continuous tenses. The worksheet is suitable for classroom practice or homework.

business case studies esl

Students read about and discuss the benefits of working in teams. The lesson focuses on vocabulary and speaking.

business case studies esl

In this lesson, students read a text about the pros and cons of working in an open-plan office. The worksheet focuses on vocabulary and speaking. There is also an exercise on linking words and phrases.

business case studies esl

Students learn how to describe office devices and machines. The worksheet presents key structures for describing how something works as well as expressions for explaining common problems.

business case studies esl

In this lesson, students learn key vocabulary for office stationery, supplies and equipment. The worksheet includes a speaking activity and several image-based exercises.

business case studies esl

In this lesson filler, students listen to a dialog between two work colleagues. One of the speakers has forgotten several items in his office and tries to explain where they are. The lesson rounds off with a role play activity in which students then practise using prepositions and expressions of place.

business case studies esl

In this lesson, students read about the lifestyle of certain Google employees who have reportedly been living on the company's premises. The worksheet includes several vocabulary exercises and a discussion activity.

business case studies esl

In this business English version of our lesson plan Present perfect practice , students study the past simple and past participle forms of common irregular verbs and practise the present perfect with 'since', 'for', 'ever' and 'never'.

business case studies esl

In this lesson, students learn how to write emails for their work. The worksheet compares formal and informal styles of writing.

business case studies esl

Students learn how to exchange and read information on the phone, including numbers, dates, email addresses, website URLs, prices, and other information.

business case studies esl

In this lesson, students learn and use vocabulary connected with time management. Learners look at tips, prioritise tasks and discuss how good they think they are at time management.

business case studies esl

Questions can be especially tricky for lower level learners. This business English version of our simple lesson plan Asking questions is designed to build the students' confidence when using question structures.

business case studies esl

In this dialogue-based lesson, students listen to a short market survey interview with a consumer about her opinions on consumer electronics brands. The focus is on the comparative and superlative forms of adjectives. At the end of the worksheet, there is a role play in which students interview each other.

business case studies esl

In this pre-intermediate+ lesson plan, students learn and use vocabulary related to marketing. Activities cover digital and offline marketing, marketing tips and common collocations. At the end of the lesson, students answer questions about marketing where they work.

business case studies esl

Students learn how to manage a business meeting, including agreeing/disagreeing with propositions, arriving at a consensus, confirming a decision and closing the meeting. The lesson focuses on listening and practical, functional vocabulary.

business case studies esl

In this video-aided lesson plan, students review the structures going to , will and the present continuous for talking about the future. The worksheet is suitable for classroom practice or homework.

business case studies esl

In this lesson, students read an article about pros and cons of Sweden's six-hour work day. The 5-page worksheet includes a grammar activity on reported speech.

business case studies esl

This pre-intermediate+ lesson plan covers vocabulary for talking about work pay. There are exercises on salary collocations, work benefits and how to read a payslip. The lesson finishes with questions for students to talk about pay in their own countries.

business case studies esl

In this dialogue-aided lesson plan, students learn key vocabulary used for appraising performance. The lesson rounds off with students doing a performance review in pairs.

business case studies esl

In this lesson, students read an article about the phrases that they should avoid using in their careers. The worksheet includes a grammar exercise on should/shouldn't + infinitive for giving advice and expressing expectation. The lesson recycles some of the vocabulary covered in the worksheet Describing colleagues .

business case studies esl

In this worksheet, students learn and practise vocabulary connected with finance. Activities cover key verbs and nouns, financial businesses, and banking collocations.

business case studies esl

Students learn how to negotiate in English. The lesson plan includes a short negotiation dialogue and focuses on vocabulary, listening comprehension, and role play.

business case studies esl

This is the business version of our grammar lesson plan First Conditional Review . The worksheet is suitable for classroom practice or homework.

business case studies esl

In this lesson, students read about UK businessman Richard Branson's ideas. The worksheet includes a grammar exercise on defining relative clauses with 'who', 'which', 'that', 'whose' and 'where'.

business case studies esl

In this audio-based lesson plan, students learn how to describe a procedure. The worksheet focuses on vocabulary, listening comprehension, and speaking practice.

business case studies esl

In this business English version of our popular lesson filler 'Learning English', students learn how to say the letters of the alphabet, how to ask about the meaning and spelling of unfamiliar words and how to describe different parts of speech (nouns, verbs, prepositions, pronouns adverbs). There is a pairwork activity in which partners take turns to ask each other questions about the English terms for common items found in an office.

business case studies esl

Students learn how to tell stories and anecdotes, including how to use linking words and phrases to connect different facts.

: ESL Business English Lesson Plans

B1: esl business english.

Try our TEFL business English lesson plans today. Explore a wide range of Business English topics including; writing emails, job interviews, marketing, presentations, management and more!

Why is Business English important?

Many ESL students require business English lesson to progress in their careers, or to get a new English speaking job. Therefore, it is important to deliver specific business English lessons that cover vocabulary and grammar that is used in business. Furthermore, these business English lesson plans present the perfect opportunity to talk about cultural and etiquette differences in the corporate world.

Is there a Business English curriculum?

Yes, all TEFL business English lesson plans are presented in a clear curriculum for all ESL Pals members. Our business English curriculum covers important business topics and vocabulary that all students need to know to be able to work in an English speaking environment. Our curriculum will save you 100s of hours of planning!

What business English topics are covered?

If your students are looking to improve in all aspects of business English, you have come to the right place! At ESL Pals , we use videos and articles to introduce and dissect interesting topics. Through these videos and articles, we uncover essential vocabulary and grammar, while using fun, engaging exercises to practice the four skills; reading, speaking, listening and writing.

What is included in these ESL business English lesson plans?

ESL Pals don’t just provide a single lesson plan to members. We provide our members with a student version and teacher; the teacher version contains answers and teaching advice. Furthermore, each ESL lesson plan contains homework which is related to the topic of lesson, meaning students can continue to study in their free time. All TEFL business English lesson plan are available to download in PDF format, and new ESL lesson plans are added weekly!

B2: ESL Business English

ESL Pals has detailed TEFL business English lesson plans. Business English lesson plans include; marketing, sales, retirement, sustainability + more!

What ESL business English topics are covered?

A wide range of business English topics are covered throughout this B2 intermediate level, and all topics are relevant to the English speaking corporate world. Whether your business students need help with; communication, interviews, productivity, giving feedback, marketing or sales we’ve got you covered.

What type of exercises are used in these ESL business English lessons?

If you are looking for fun, engaging TEFL business English lesson plans that will enable your students to progress, you have come to the right place! All TEFL lesson plans use a thought-provoking video or article to explore a relevant topic, with a grammar point linked to the topic at hand. ESL business students will learn all relevant vocabulary related to the topic, before practicing the four skills through a range of exercises such as; role plays, sentence completion, case studies, comprehension questions and much more!

Are there business English homework tasks given?

Yes, all TEFL business English lesson plans from ESL Pals contain detailed, topic-related homework tasks. For progression, it is crucial that all ESL students practice in their free time, therefore ESL Pals have provided homework tasks in all lessons. Furthermore, completed homework provide the perfect introductory warm-up task for the next lesson, making ESL Pals ’ business English curriculum flow seamlessly.

Can I try a free TEFL business English lesson plan before purchase?

C1: esl business english.

ESL Pals ' advanced business English lesson plans topics include; data, job interview practice + more! Try our TEFL business English lesson plans today!

Why should I buy an ESL Pals subscription?

If you want to spend less time planning and creating teaching materials, you have come to the right place! Here at ESL Pals , we have awesome TEFL business lesson plans ready to use, saving you endless hours of planning. Each lesson plan teaches all necessary vocabulary, through an interesting subject, ensuring your ESL business English students can flourish in the English speaking corporate world. With an ESL Pals , you can say goodbye to planning - we plan, you teach!

Is there a business English curriculum?

At ESL Pals , we have structed our advanced business English lesson plans into an easy-to-use ESL curriculum. This step-by-step guide allows your students to navigate through the tricky world of business English jargon and idioms with ease. Each class is equipped with fun, educational activities which allows them to practice to the four skills.

Are ESL business lesson plans downloadable?

Yes, just like our free lesson plans, all ESL business lesson plans are available to download in PDF format for members of the ESL Pals community. Once downloaded, members can use the lesson plans over and over again – save lots of time from planning! For each class, there are student and teacher versions available to download, and every lesson plan contains a detailed homework task.

How long are the business English lesson plans from ESL Pals ?

With an ESL Pals subscription, you will never have to create advanced business English teaching materials again, as each lesson is equipped with detailed exercises all linked to an engaging video or article. Our advanced business English lesson plans last an absolute minimum of 1 hour, with some lasting over 2 hours. The longer lesson plans are perfect to split over two classes, meaning you can solidify students’ understanding of particular topics.

ESL Activities

ESL Games, Activities, Lesson Plans, Jobs & More

in Listening · Reading · Speaking · Writing

Business English ESL Activities, Games and Lesson Plan Ideas

If you’re looking for some of the best ESL business English games and activities, lesson plans and other resources, then you’re certainly in the right place. Keep on reading for everything you need to know to teach business English lessons, including advanced ones in style.

ESL business English conversation

Business English games and activities

Business English ESL Activity Ideas

Let’s get into the top ideas for ESL business English conversation with these TEFL activities.

#1: Work on Expressing Opinions

Being able to express an opinion is a useful skill in the business world in meetings and when talking to coworkers or clients. Help students out with this important skill by focusing on doing it in English. It’s ideal for advanced business English lessons.

Here are some of the top games and activities to get students to give their opinions in style: ESL Opinion Activities.

#2: Role-Plays

One of the most useful things to do in a business ESL lesson is a role-play. If students want to be able to negotiate with confidence or take an order on the phone easily, then why not replicate that in your class?

It’s a nice way to build some serious confidence. Just be sure to pre-teach the necessary vocabulary ahead of time to make it an even more useful exercise. Check out some of the best ideas here:

ESL Role Playing

They are certainly one of the things that I love to include in my business English lessons.

#3: Business English Vocabulary Builder

If you want to help students level up their business English vocabulary, then recommend this book to them:

Business English Vocabulary Builder: Idioms, Phrases, and Expressions in American English (English...

  • Amazon Kindle Edition
  • Bolen, Jackie (Author)
  • English (Publication Language)
  • 128 Pages - 11/25/2020 (Publication Date)

It contains hundreds of useful expressions, phrases, and idioms that can be used in boardrooms, at meetings and over business lunches.

#4: How to Do a Self-Introduction

I love to teach my students how to self-introductions in English. If they have an English interview, this is usually the first question that the interviewer asks. Here are some tips and tricks for students to make a simple self-introduction, suitable for a job interview:

#5: Offering Help ESL Lesson Plan

Check out this lesson plan idea for offering help. It’s best suited for beginner business English learners:

Offering Help ESL Lesson Plan .

#6: Presentations and Public Speaking for Business English Lessons

People in the business world often have to do some kind of public speaking. That’s why I love to incorporate them into my English classes. It’s like killing two birds with one stone—English practice and public speaking practice in one single activity.

The topic can be related to something in the business world. Or, consider focusing on current events and have students talk about something that’s happening in the world.

#7: Task-Based Learning

Task-based activities lend themselves particularly well to an ESL business English conversation class. One thing that I’ve done in the past that has worked well is to have students design a new product. Then, they have to give a short presentation to the rest of the class who will decide whether or not they want to fond it. It’s similar to that popular show, “Dragon’s Den.”

business English ESL

Business English lesson plans

Need some more ideas for this style of a lesson? Have a look here: What is Task Based Learning? 

#8: Practice Interviews

One area that my business English students often want help with is interviews in English. They can be quite stressful so I like to practice them in class.

One thing to keep in mind though is that it isn’t helpful if students just memorize answers and then regurgitate them. This sounds exactly like a memorized answer! Instead, encourage students to write a few notes and just speak normally.

39 Task-Based Language Teaching and Learning Activities: A Very Practical Guide to Using TBL in the...

  • 81 Pages - 06/22/2021 (Publication Date)

#9: Covers Letters and Resumes for Business English Classes

A useful exercise for class is to have students write an English resume and cover letter for a specific job.

First, go over general guidelines for how to do this. Then, students can do these two things for homework and finally, offer some feedback and give students a chance to revise. In the end, students will have a nice template to work from when applying for future jobs.

#10: Business English Vocabulary Builder 2

If you teach Business English, then consider recommending this book for students to use between classes. There are dozens of dialogues in a variety of situations and hundreds of useful phrases and expressions that can be used in the business world.

Another option is to build your lesson around these dialogues. Your students will love it!

Business English Vocabulary Builder 2: More Idioms, Phrases, and Expressions in American English...

  • 115 Pages - 12/01/2020 (Publication Date)

#11: Small Talk and Conversation Activities

I love to include some practice with small talk in my business English lessons, usually at the beginning of class. If you need some ideas for these kinds of activities, have a look at some of my favourites here:

ESL Conversation Activities.

#12: Dictogloss for Business English Listening

One of my favourite activities for more advanced learners who want to work on their listening skills is dictogloss . In this case, find a case study or a news report talking about a situation that someone or a company in the business world has to deal with. Find out more about it here:

#13: Breaking News English

I LOVE Breaking News English and that’s kind of an understatement. If you want to find some interesting news stories from the business world, complete with a vocabulary focus, comprehension questions and more, then this should be your first stop.

Find out all the details about it here: Breaking News English.

#14: Man/Woman on the Street Interview Activity

If you want to have some fun with your students, try out this engaging interview activity. Students have to take turns interviewing their classmates about something happening in the world.

It’s a nice way for students to get some practice with giving opinions about something and engaging in small talk. Check it out:

Man/Woman on the Street Interview .

#15: Word Association

Try out this quick warm-up activity to elicit a large amount of vocabulary about a certain topic. For example, negotiation or trying to sell something. It’s the perfect way to help students activate prior knowledge so that anything new they learn will be more memorable.

It’s possible to do this activity with the entire class or have students do it in small groups. Have a look here:

ESL Word Association Activity.

Master Business English Vocabulary: Very Practical English for the Business World (Learn English...

  • 196 Pages - 04/16/2023 (Publication Date)

#16: Stock Market Challenge

This is one of my favourite business English games. It’s very easy to find online stock market challenge websites. Give each small group some money and then they have to pick some stocks. Choose a time period and the winner is the group with the most money in their portfolio. Try out this fun business English game!

#17: ESL Surveys

If you ask my students, they’ll tell you how much I love surveys! They are one of the most useful activities because they cover all four skills in a single activity and they also lend themselves to just about any topic. I think you’ll like using them as much as I do!

Find out more about how to design your own survey and then use them in class: ESL Survey Activity.

#18: Making Predictions

In the business world, people often have to make predictions about sales, where the market is going, or what their competitors will do.

There is quite a specific vocabulary set required for this. Help students out with this important skill:

ESL Making Predictions Activities

#19: Just a Minute

If you want to help students gain some confidence in English, then consider using this simple speaking activity. It’s a kind of “Toastmasters” activity where students have to talk about a certain topic for one minute without stopping. Have a look here:

#20: Business English Pod

When I teach business English, this website is often my first stop. They have a ton of excellent resources that are ideal for use in class, or for self-study.

There is a paid version but I find that the free version is useful enough for my purposes. Check it out: B.E. Pod.

#21: Filling out an Application Form

A useful activity for an ESL class is filling out an application form. This is something that has a very specific vocabulary set that students are often not familiar with. Find out more about it here:

Application Form ESL Writing Activity .

#22: Have a Debate

There are a ton of interesting and controversial business-type things to discuss! Have a look here for some of the best ideas for all levels.

Simple Topics to Debate

Debatable Questions

Business ESL lessons

ESL business English

#23: Crossword Puzzle

It’s easy to make your own crossword puzzle to review any kind of vocabulary using the puzzle maker at Discovery.com (do a quick Google search). Input the questions and the answer and let the tool do the rest! These kinds of puzzles are ideal for a review before a midterm or final exam.

#24: Find the Word

Give students a worksheet with some definitions on them that you’ve covered in class the previous few weeks or months. Then, students can try to name the word without looking in their textbooks. If they get stuck, they can look in their books or ask a friend.

#25: Charades

I like to use charades to review just about anything! It works well for business English vocabulary as well. Put students into teams and then they have to take turns acting out a word or phrase. Their teammates have to guess what it is.

#26: 2 Truths and a Lie

Try out this fun icebreaker activity with your business English students:

Business English Discussion Questions

Here are some of the best business English conversation starters and discussion questions for students.

  • If you had to start your own business this year, what kind of business would it be?
  • What is the best business advice someone has ever given you?
  • What’s a big mistake that you’ve made in business?
  • Are you doing the career you thought you’d be doing in high school?
  • If you had a million dollars to invest, how would you invest it?
  • Can someone learn how to be a leader?
  • What do you think about unpaid internships?
  • Do friends make good business partners?
  • Would you ever go into business with a family member?

Business English Lessons Plans

If you’re an English teacher, then you know how much time it can to use business ESL lessons that other teachers have put together. Here are some of the top options for teaching business English lessons plans:

Lingua House

One Stop English

business English games

Business English Conversation Topics

Here are some of the most important business English conversation topics to cover in a course:

  • Why some businesses succeed and why others fail
  • Negotiations
  • Job interviews
  • Working abroad
  • Dealing with a crisis
  • Small talk over a meal
  • Hiring somebody
  • Firing somebody
  • What makes a good leader
  • Business presentations
  • Dealing with a tough economic climate
  • Managers and managing people
  • Small businesses
  • Business trips
  • Competition
  • Risk management
  • Switching jobs
  • Working as a team
  • Sales strategies
  • Promotional opportunities
  • Customer service
  • Contractors

Many of these topics such as risk management, negotiations and consulting are ideal for advanced business English lessons.

FAQs for Business English ESL

There are a number of common questions that people have. Here are the answers to some of the most popular ones.

What is one of the challenges of teaching Business English?

There are many challenges when teaching Business English, including a wide variety of levels of students within the same class. However, the biggest challenge may be external pressure from employers who expect a high level of proficiency in a short amount of time.

What is Business English course?

A business English course covers the basics of communicating in the business world, including phone calls and emails, presentations, negotiation, report writing, networking, and more.

Why do you study Business English?

The language of business around the world is often English. That’s why many people study Business English—to be able to communicate with colleagues and clients easily in a variety of situations.

How do I teach Business English to ESL?

There are a number of strategies that you can use to teach Business English to ESL/EFL students. Some of them include:

  • Focusing on specific vocabulary that is required.
  • Teaching functional language for negotiation, emails, etc.
  • Using case studies to help students gain confidence.
  • Teaching general communication skills such as eye contact and how to greet someone or finish a conversation.
  • Maximize student talking time by having them work in small groups.
  • Using a top-quality, industry-specific textbook.
  • Understanding what the needs of your students are and tailoring lessons to that.

What are some of the most popular Business English textbooks?

Here are some of the Business English textbooks that we recommend:

  • Market Leader
  • Total Business
  • Intelligent Business
  • Business Builder

What is meant by business English?

What is meant by business English is that it’s the correspondence used by people in a business setting. It’s the language used for negotiations, job interviews, marketing strategies, talking about business deals and more.

Teaching Business English: Join the Conversation

Do you have any ideas for these kinds of classes that you’d like to share with us? Please leave a comment below and let us know what you think. We’d love to hear from you.

Also, be sure to give this article a share on Facebook, Pinterest, or Twitter. It’ll help other busy teachers, like yourself, find this useful resource.

Last update on 2022-07-17 / Affiliate links / Images from Amazon Product Advertising API

business case studies esl

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

You can find her on social media at: YouTube Facebook Pinterest TikTok LinkedIn Instagram

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Best-selling author and English teacher Jackie Bolen has been talking ESL activities and games since 2015. The goal is to bring you the best ideas, lesson plans, and activity recommendations for your TEFL classes.

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Business English

Business English

Business English communication skills are essential for getting ahead at work. Improving your professional business vocabulary and knowledge will help you work more effectively and open up new career opportunities.

Using English in a business environment

English is recognised as the most internationally popular language, which makes it the most dominant language in the business world. Even if you have a good level of basic English, learning business English will give you the chance to demonstrate a wider professional vocabulary which can result in new opportunities in your career.

Studying business English allows you to develop English language skills that are useful in an office or other business environments. By understanding the communication skills needed in the workplace, you can gain the confidence to build strong relationships with your colleagues and clients.

Business English learning support resources

Here you can find a wide variety of activities to develop your interview skills, write clear emails in English and learn about business topics and issues. Watch videos, listen to podcasts or read articles, then complete the specially designed tasks to help you understand the topic and use the language skills that you have learned.

Helping organisations train for success

We work with some of the world's leading organisations to create and deliver English language courses, professional communication skills programmes and assessments. Our scalable training solutions are delivered face-to-face or online by qualified experts. 

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Corporate training and assessments

Corporate training and assessments

Business magazine

Business magazine

Podcasts for professionals

Podcasts for professionals

English for emails

English for emails

You're Hired

You're Hired

Improve your workplace english skills.

Our online courses are designed to help you learn the skills you need for real life, including communicating at work.

Develop your business English skills with classmates in live group classes, get business English support from a personal tutor in one-to-one lessons or practise by yourself at your own speed with a self-study course.

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Category: Business

vocabulary for presentations

As you can see in the slide (giving presentations)

Step into the world of presentations with this handy lesson! Students explore vocabulary for structuring presentations, read the text of a presentation and watch a video on how to communicate ideas clearly.

ESL lesson on nepotism

When familial meets professional

In this lesson, students reflect deeply on work-family dynamics, explore nuances of nepotism, and enrich vocabulary through engaging discussions. Students also listen to excerpts from a podcast to spark critical thinking.

collocations related to business and investment

Would you invest in a franchise?

With this lesson, students master key collocations to talk about business and investment, analyze the franchise business model, and enhance listening skills with an informative video about McDonald’s.

business case studies esl

Meeting people

Use this lesson set with your new students. First, students talk about the first week at a new job and about first impressions. Then, you can practise starting and maintaining conversations or talk about being good listeners and practise asking follow-up questions.

business case studies esl

As per my last email…

Dive into the intriguing world of emailing and talk about what annoys people the most. With this lesson, students expand their vocabulary, express irritation, and analyze real-life situations.

business case studies esl

Agreeing and disagreeing with others

This lesson set is designed not only to teach students how to agree and disagree with each other but also to have more practice while discussing a topic of your choice.

vocabulary to talk about higher education

Is a degree worth it?

Engage your students in a discussion on the ins and outs of higher education. Explore education and career-related vocabulary and work on comprehension skills by watching a news report on the job market.

business case studies esl

Greenwash or hogwash?

Jump into the intriguing world of environmental issues and sustainability with your students! This thought-provoking lesson is the chance for your students to practise advanced vocabulary and talk about the secrets of greenwashing.

business case studies esl

Talking about leadership and management

Students organically move from discussing leadership and working without a boss to managing people with the help of technology. Along the way, they also have a chance to learn and practise useful phrases. 

ESL lesson about work

How to stand out at work

Let your students share opinions on getting promoted and being noticed at work. They will discuss hypothetical situations, share experiences and comment on advice from a video.

business case studies esl

Communicating better at work

The lessons in the set help students learn how to communicate better at work and find the balance between being assertive but polite and between using simple language and corporate jargon.

business case studies esl

Getting to know each other

Use this lesson set to get to know your (Business) English studetns. Let them talk about themselves, their jobs and motivations and evaluate their skills.

talk about dress code

Dress code: formal or casual?

Get your students talking about dress code! They watch a video and read a text about office attire, and learn vocabulary to share their views on past and current dress code rules.

Business English flipped lesson

What if we redefined ambition?

Embark on a thought-provoking exploration of ambition! This lesson encourages students to critically examine traditional notions of success and consider alternative perspectives on personal fulfilment and well-being.

ESL lesson on branding

All about branding

This is a perfect lesson for students who want to discuss brands and the idea of branding. Students learn and practise useful phrases, as well as improve their comprehension skills.

business case studies esl

Expressing opinions

Teach your students diverse vocabulary and phrases for expressing their opinions. Practise it in an Argument Battle and reinforce it again with a topic that fits their needs and interests.

business case studies esl

Delivering presentations

Teach your students how to do business presentation right with this lesson set. During 3 lessons your students will learn dos and don’ts of presenting, learn and practise signposting language and practise giving presentations with real topics and data.

business case studies esl

Talking about leaders

Students talk about good and bad leadership, watch an explainer video and share their experiences. Let them explain why they’d rather be a good leader or have a good leader.

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Subscribe to get access to professional, ready-to-use lesson plans in both digital and printable formats . Discover a variety of lesson types: Standard Lessons, Speaking Classes, Critical Reading Club worksheets and Flipped Classroom lesson plans.

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PayPal x Ticketmaster – Scaling for Growth

PayPal Editorial Staff

February 22, 2024

Ticketmaster together with PayPal is enhancing and simplifying the payment experience for fans worldwide.

As a global leader in ticket management for large-scale sports and entertainment, Ticketmaster powers artists, promoters, venues, campuses, and more with the world's leading enterprise-grade ticketing software and services.

We recently sat down with Pranay Reddy, VP of eCommerce & Business Development, Live Nation Entertainment and Tin Cheung, Senior Director of Payments, Ticketmaster.

Watch the video to hear more about how the companies are providing a solution that’s scalable, modern, and secure.

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business case studies esl

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The Long-Term Costs of Wind Turbines

  • Sam Aflaki,
  • Atalay Atasu,
  • Luk N. Van Wassenhove

business case studies esl

To avoid environmental degradation, wind farm operators need to factor realistic maintenance and decommissioning costs into their projections.

Wind energy is experiencing a boom, but in a pattern eerily reminiscent of the nineteenth century Pennsylvania oil boom, wind farms are building ever larger turbines to farm wind energy further and further from shore. This trend carries risks, especially as turbines come with largely hidden costs. Increasing evidence suggests that although larger turbines can capture more energy, at a certain point the costs of maintaining and decommissioning large turbines located far offshore will outweigh the benefits of that energy capture. If wind farm operators are to avoid creating an environmental and economic disaster in the longer term, they need to begin factoring realistic maintenance and decommissioning costs into their projections.

In 1859, the town of Titusville in Pennsylvania vaulted into the limelight when Edwin Drake struck oil, thereby marking the inception of America’s oil industry. With an initial depth of 69.5 feet (roughly equivalent to the blade size of a 0.5 MW wind turbine), Drake’s well set the stage for an unprecedented era of economic prosperity.

  • SA Sam Aflaki is a professor of operations management at HEC Paris and holds the CMA CGM chair on sustainability and supply chain analytics.
  • AA Atalay Atasu is a professor of technology and operations management and the Bianca and James Pitt Chair in Environmental Sustainability at INSEAD.
  • LW Luk N. Van Wassenhove is the Henry Ford Chaired Professor of Manufacturing, Emeritus, at INSEAD and leads its Humanitarian Research Group and its Sustainable Operations Initiative.

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Journal Retracts Studies Cited in Federal Court Ruling Against Abortion Pill

The journal found that the studies, which had suggested that medication abortion is unsafe, included incorrect factual assumptions and misleading presentation of the data.

An orange box of Mifeprex (Mifepristone) sits on a table with papers nearby.

By Pam Belluck

An academic journal publisher this week retracted two studies that were cited by a federal judge in Texas last year when he ruled that the abortion pill mifepristone should be taken off the market .

Most of the authors of the studies are doctors and researchers affiliated with anti-abortion groups, and their reports suggested that medication abortion causes dangerous complications, contradicting the widespread evidence that abortion pills are safe .

The lawsuit in which the studies were cited will be heard by the Supreme Court in March. The high court’s ruling could have major implications for access to medication abortion, which is now the most common method of pregnancy termination.

The publisher, Sage Journals, said it had asked two independent experts to evaluate the studies, published in 2021 and 2022 in the journal Health Services Research and Managerial Epidemiology, after a reader raised concerns.

Sage said both experts had “identified fundamental problems with the study design and methodology, unjustified or incorrect factual assumptions, material errors in the authors’ analysis of the data, and misleading presentations of the data that, in their opinions, demonstrate a lack of scientific rigor and invalidate the authors’ conclusions in whole or in part.”

The publisher also retracted a third study by many of the same authors that was published in 2019 in the same journal, which did not figure in the mifepristone lawsuit.

Sage said that when it had begun examining the 2021 study, it confirmed that most of the authors had listed affiliations with “pro-life advocacy organizations” but had “declared they had no conflicts of interest when they submitted the article for publication or in the article itself.”

Sage said it had also learned that one of the reviewers who evaluated the article for publication was affiliated with the Charlotte Lozier Institute, the research arm of Susan B. Anthony Pro-Life America.

The institute denied that the studies were flawed, as did the lead author, James Studnicki, who is vice president and director of data analytics at the institute.

“Sage is targeting us,” Dr. Studnicki, who has a doctor of science degree and a master’s degree in public health, said in a video defending the team’s work.

Noting that the studies had been used in legal actions, he said: “We have become visible, people are quoting us, and for that reason we are dangerous, and for that reason they want to cancel our work. What happened to us has little or nothing to do with real science and has everything to do with political assassination.”

In a statement, Dr. Studnicki said, “The authors will be taking appropriate legal action,” but he did not specify what that would be.

The lawsuit seeking to bar mifepristone — the first pill in the two-drug medication abortion regimen — was filed against the Food and Drug Administration by a consortium of groups and doctors who oppose abortion. In fighting the lawsuit, the federal government has defended its approval and regulation of mifepristone, provided years of evidence that the pill is safe and effective and argued that the plaintiffs have no legal standing to sue because they are not abortion providers and have not been harmed by mifepristone’s availability.

In his opinion last April, Judge Matthew J. Kacsmaryk cited the 2021 study to support his conclusion that the plaintiffs had legal standing to sue. That study reported a higher rate of emergency room visits after medication abortions than after procedural abortions. Citing it, Judge Kacsmaryk wrote that the plaintiffs “have standing because they allege adverse events from chemical abortion drugs can overwhelm the medical system and place ‘enormous pressure and stress’ on doctors during emergencies and complications.”

In another section of his ruling, Judge Kacsmaryk cited the 2022 study, writing that “plaintiffs allege ‘many intense side effects’ and ‘significant complications requiring medical attention’ resulting from Defendants’ actions.”

Judge Kacsmaryk’s opinion was criticized by many legal experts, and an appeals court struck parts of it but said significant restrictions should be placed on mifepristone that would prevent it from being mailed or prescribed by telemedicine.

Legal experts said it was unclear if Sage’s action would affect the Supreme Court’s decision. Mary Ziegler, a law professor at the University of California, Davis, said the retractions might simply “reinforce a position they were already ready to take.”

For example, she said, there were already strong arguments that the plaintiffs lacked legal standing, so if a justice was “willing to overlook all that other stuff, you may be willing to overlook the retractions too,” she said. For justices already “bothered by various other problems with standing, you probably were potentially going to say the plaintiffs didn’t have standing as it was.”

Similarly, she said, some justices would already have concluded that the vast majority of studies show mifepristone is safe, so if a justice was “prepared to say that, notwithstanding the weight of the evidence, mifepristone is really dangerous, you could easily do that again if you lose a couple of studies.”

Pam Belluck is a health and science reporter, covering a range of subjects, including reproductive health, long Covid, brain science, neurological disorders, mental health and genetics. More about Pam Belluck

IMAGES

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  1. Decision time (business case study)

    Discussing business case studies Add to saved lessons LESSON OVERVIEW Thanks to this business case study worksheet, students learn phrasal verbs to talk about companies, watch a video presenting a case study and discuss situations in which companies face different problems. C1 / Advanced45 minUnlimited Plan Unlock post. PRE‐CLASS ACTIVITIES

  2. Case Study Lesson Plans

    C1 / Advanced C2 / Proficiency Blog & News With this lesson, students master key collocations to talk about business and investment, analyze the franchise business model, and enhance listening skills with an informative video about McDonald's. That's a bit over the top!

  3. Business & ESL Teaching Case Studies for the Classroom

    1. Cases are shorter in length...but not short on quality! ESL learners have varying English language skills. Some cultures are primarily verbal, making reading a difficult exercise for most students from those cultures. These business cases almost all shorter (<6 pages of reading).

  4. ESL Case studies: Business English, Marketing, Strategy, Operations

    ESL Case studies: Business English, Marketing, Strategy, Operations, and Entrepreneurship Instructor Licensing - simple! Institution Licensing Contact the Author Small Business & Strategy Cases

  5. Business Case Analysis

    It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2 ...

  6. Case Studies

    Case study examples for teaching practical English to adults in classroom discussions are given: grocery store, fly in the soup, domestic violence, marketing a product, conflict at work, and more.

  7. Business English case studies

    Come and meet us. We're constantly hosting, attending or reporting on events happening in the learning and development industry. See what's coming up. Find out how we've helped global companies unlock the diversity dividend with business English training. Read our case studies.

  8. There's no business without challenges

    This Business English worksheet for B1 students gives them opportunity to speak about different businesses and challenges they might face as well as analyse case studies of companies experiencing some problems. B1 / Intermediate 45 min Flipped Lesson Unlimited Plan. Unlock Individual lesson worksheets with the Unlimited subscription.

  9. English for business

    Written by business English language teaching experts from around the world, our lesson plans are easy to use and aim to give your students the skills and confidence they need to enjoy learning English. ... Browse fascinating case studies, research papers, publications and books by researchers and ELT experts from around the world. See our ...

  10. (PDF) A case study of Business English Teaching ...

    ENGL SPECIF PURP. Stephen Evans. View. Show abstract. PDF | On Jun 1, 2017, Anthony Ng published A case study of Business English Teaching Materials: adaptations from SFL & ESP perspectives | Find ...

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    Business English Takes Off 22 Evaluating and Assuring an English Language Policy 23 Middle East, North Africa and Turkey ... Abu Dhabi Education Council Impact Study 32 Assessing English Proficiency in the Oil Industry 33 Asia ... In this set of case studies, we provide real-world examples of how Cambridge English approaches the task of ...

  12. 7 Favorite Business Case Studies to Teach—and Why

    ROB AUSTINProfessor, Ivey Business School. "This might seem like an odd choice, but my favorite case to teach is an old operations case called Fabritek 1992. The latest version of Fabritek 1992 is dated 2009, but it is my understanding that this is a rewrite of a case that is older (probably much older). There is a Fabritek 1969 in the HBP ...

  13. Business English

    Free lessons for studying business English, including business vocabulary, business correspondence, negotiating and meetings in English. ... Vocabulary, language, skills and tactics for negotiating in English. With case studies. Money World currencies, including the Euro. Business English Vocabulary Hands-on vocabulary for business English.

  14. Free Case Studies

    Last Updated: Jan 17, 2024 11:02 AM URL: https://guides.library.ubc.ca/businesscases Print Page Subjects: Business & Management Tags: business analysis, business cases, business research, business writing, case analysis, case competitions, case interviews, case studies, cases

  15. 10 Business Case Studies to Teach Online

    Ideally, you could teach it over two one-and-a-quarter-hour sessions, with over 10 breakout rooms of three minutes each spread along the way. Students can prepare in advance or do it on the fly. To me, it's the perfect antidote to the cold medium of online teaching.". 5. "Dear White Boss…".

  16. Case Studies in the ESL classroom

    Teaching English Teachers' Zone Using Case Studies in the ESL classroom by Lynne Hand The terminology surrounding "case studies" tends to be confusing, running the gamut from simply "case," to "case history," "case analysis," "case problem," and the familiar "case study".

  17. An ESL Case Study on Dealing with Micromanagement

    Case Study: Problems With Micromanagement. John has been working as a project manager for a large construction company for the past five years. He enjoys the challenges that come with managing projects and ensuring they are completed on time and within budget. However, recently he has been having problems with his boss, who seems to micromanage ...

  18. Case Studies Archives

    Level: Advanced Type: Case Studies Topic: Life View Conversation Struggling With Her Mother-in-Law Level: Intermediate Type: Case Studies Topic: Family | Relationships View Conversation Dealing With Micromanagement Level: Intermediate Type: Case Studies Topic: Work View Conversation Language Academy Charity Event Level: Intermediate

  19. ESL Lesson Plans and Worksheets: English for Business

    Part 1 - Socialising Lesson 1 30 min Introductions Intermediate (B1-B2) This lesson teaches expressions for first-time introductions. Through listening and role play, students learn how to introduce themselves to a colleague or business associate and make appropriate small talk.

  20. Intermediate Business English Lesson Plans

    A wide range of business English topics are covered throughout this B2 intermediate level, and all topics are relevant to the English speaking corporate world. Whether your business students need help with; communication, interviews, productivity, giving feedback, marketing or sales we've got you covered.

  21. ESL Business English Conversation Activities & Lesson Plans

    In this case, find a case study or a news report talking about a situation that someone or a company in the business world has to deal with. Find out more about it here: ... That's why many people study Business English—to be able to communicate with colleagues and clients easily in a variety of situations.

  22. Business English

    Our online courses are designed to help you learn the skills you need for real life, including communicating at work. Develop your business English skills with classmates in live group classes, get business English support from a personal tutor in one-to-one lessons or practise by yourself at your own speed with a self-study course. Improve ...

  23. Is China's Economic Dominance at an Inflection Point?

    Allen J. Morrison is a professor of global management at Arizona State University's Thunderbird School of Global Management and a coauthor of Competing in and with China: Implications and ...

  24. Business English Lesson Plans

    Business With this lesson, students master key collocations to talk about business and investment, analyze the franchise business model, and enhance listening skills with an informative video about McDonald's. Unlimited Plan Show B1 / Intermediate

  25. Case Study: Ticketmaster Video

    As a global leader in ticket management for large-scale sports and entertainment, Ticketmaster powers artists, promoters, venues, campuses, and more with the world's leading enterprise-grade ticketing software and services. We recently sat down with Pranay Reddy, VP of eCommerce & Business Development, Live Nation Entertainment and Tin Cheung, Senior Director of Payments, Ticketmaster.

  26. The Long-Term Costs of Wind Turbines

    Summary. Wind energy is experiencing a boom, but in a pattern eerily reminiscent of the nineteenth century Pennsylvania oil boom, wind farms are building ever larger turbines to farm wind energy ...

  27. Trump's $355 Million Headache: What Comes Next in Civil Fraud Case

    A New York judge ordered Donald Trump and his business to pay $355 million for misrepresenting his wealth for financial gain. Veteran New York trial and appellate lawyer Mark Zauderer explains ...

  28. Journal Retracts Studies Cited in Federal Court Ruling Against Abortion

    An academic journal publisher this week retracted two studies that were cited by a federal judge in Texas last year when he ruled that the abortion pill mifepristone should be taken off the market ...

  29. 2023 UK Data Protection and Privacy Case Law Update

    February. Riley v. Student Housing Co (Ops) Ltd [2023] 2 WLUK 278. In this case, a former employee of the defendant, Mr Courtney Timoney Riley, launched proceedings alleging breach of Article 5 of the UK GDPR (GDPR) arising from the mishandling of his personal data as part of the defence of an employment tribunal claim raised by another former employee, and seeking £75,000 in damages.