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White book covers on Amazon, again (do you need a border?)
If you’ve read any of my articles on book cover design, you already know I don’t agree with the standard rules most indie authors keep reciting. They say stuff like:
- use bright, bold colors
- use big, clear fonts that can be read even as a thumbnail
- don’t use white covers because they disappear on Amazon
Today I’d like to tackle that third one.
Incidentally, while indie authors understand the importance of book covers, and keep writing articles about book cover design, the majority of indie book covers continue to be tragic. Some, are surprisingly good, even amazing. But I’d like to point out that the “rules” aren’t followed by major publishers.
You could argue that indie authors are more desperate – they don’t have big marketing campaigns so they need to use any little hack and advantage they can find. And if readers of your genre are stupid enough to be reeled in by bright colors and bold text alone, that kind of cover designing may work.
To me, that’s like a guy ringing your doorbell and then opening his overcoat to flash you with his sordid wares. Will he get a buyer? Possibly… but he’ll scare off a lot of more conservative people, and nobody will take him serious as a professional.
In brief, the rules are not wrong, but following the rules does not equal good design, and good design does not require following the rules – thumbnails are too small to do anything except convey the feeling of professionalism. You can tell if a cover is well-made or home-made even in the thumbnail view, regardless of whether you can read the fonts or whether the color is striking.
But the argument about white book covers is interesting, so let’s examine.
Here’s an example:
I would counter that, “not having borders” isn’t the issue with that cover in the middle. The problem is too much text, a tiny image and small, boring fonts.
Here’s another example.
But this is what I want to point out: are those white covers invisible? Do you automatically skip over them unconsciously, or dismiss them because you can’t make out where the cover ends and the page begins?
It’s true the cover is boring… I’m much more drawn to the Habit Stacking, SMART goals or Life Hacks covers, where use bright, strong colors. The “Excel” title is so big and bold it’s impossible to miss.
But when you skim over these covers quickly, is it possible that the image and the smaller text of “Less Doing, More Living” causes you to slow down and look a little closer, to read the title and figure out what the book is about? If all the other covers have clear borders, is doing the same thing a competitive advantage?
Here’s a copy of my book “Book Marketing is Dead” on Amazon. I don’t use borders, although I did frame the title with red lines to make it stand out a little. Compared to the other three, which all follow the rules (solid, bright colors, big bold fonts) my cover is pretty drab.
I do really like the colors and fonts in “Say Goodbye” .. that cover is nicely done.
Am I losing sales by not being bright and bold enough?
I like to believe readers won’t click and buy whatever is bright and shiny and bold. Whatever catches their attention the most.
I also like to believe all women don’t go chasing the guy who drives the brightest, most expensive car and talks the loudest at a party.
I believe there is room for subtlety and intelligence.
To me, the real trick is showing up on a reader’s Amazon page at all. Once you’re there, readers will review the title, price and reviews (in an instant) and if they want to find out more, they’ll click. Then they see your big, full cover up close. What was once subtle is not stylish and beautiful. What was once bold and bright is now garish and discomforting.
To use another example: some girls put on far too much makeup to look pretty at a dance club where they know the lights will be dark. They’re trying to stand out when they get seen from across the room. But if later you take them out for coffee at a brightly lit convenient store, all that extra makeup will make them look trashy.
Whereas, on the other hand, well-applied, subtle makeup may get overlooked in the bar, but out in the real world it looks much better, much more refined and classy. What I caution clients against, is focusing on the thumbnail and ending up with a trashy cover that doesn’t look good up close.
But there can be a balance.
Here’s Jim Kukral’s upcoming book – Go Direct. The text is large, bold and clear. I like the black, rounded border – and it also meshes well with the design, like the black line emphasizing the author name.
Here’s one of Joanna Penn’s covers.
She chose to add a border, but we continued the color on to the spine. We could have gone full color to ‘stand out’ more on Amazon, but that kind of contradicts the mood of the book, don’t you think? (Not all book covers need to be extroverted. No all readers will appreciate extroverted covers).
Speaking of Joanna, here are some more of her covers. Obviously the fiction covers stand out more, but look at “How to Market a Book” and “Career Change.” One has a red border separating it from the page and marking the edges of the book. Does that difference alone matter? In fact I think a border on Career Change would be distracting.
What you want, if you do a white cover, is a big, clean, obvious image, hopefully something interesting, or some big clear text that fills most of the space. You need something there. But the border itself is pretty much irrelevant.
I’m fairly confident you won’t see a difference in sales by adding or removing a border. It’s not like readers will embargo the book because they can’t make out the edges of the cover.
I can add a border, and I do if clients ask, but I won’t automatically suggest one.
Personally the issue doesn’t bother me, and a lot of bestsellers use all white and don’t consider how it will look on Amazon (you can go to the bookstore and pick up all the all white covers and imagine if they all had a border around them… I think it closes off the design, and makes them smaller).
Here are two excellent covers with a mostly white background – both of them would be ruined by adding an unnecessary border.
(If you need to add a border because your design doesn’t stand out enough – that’s a design problem that the border won’t fix!)
I’m working on a cover for Lisa Nordquist’s upcoming book, Love Yourself Fit. We decided to go with a simple and clean image that matches the style of her website design. Now Lisa is concerned (after reading all the advice online about it) that the white cover will disappear on Amazon.
We could add a border, it would look something like this: It’s not bad. It is brighter (if we choose the bright blue…)
Final Thoughts
Is how a book cover appears on Amazon important? Yes.
Is selling more books on Amazon more important than book design style? Yes.
But I don’t think most indie authors know what elements of cover design matter, or sell books.
I also don’t think they do any statistical research on the matter, or test different versions of covers.
I see a lot of articles about book cover design that conclude with ugly examples – it’s very possible an author is successful because their story is good and they misinterpret the impact their cover design is having.
Should your book cover (even as a thumbnail) be clear, strong, nice to look at? Yes.
But it needs to be even more amazing when they click and see the close-up version.
Will a book fail simply because readers can’t figure out where the edge of the cover meets the page, leaving them to flail about in uncertainty and existential crisis? (Does it break their brains to the point where they just can’t stand it?) No. They probably never notice. If you use a white cover, make it strong, make the picture bigger and closer, use big text. Or use a solid color background, or color panels, or full cover art.
Just don’t ruin a great cover by forcing a border on it. That said, nobody else is really going to care… so if you want to do it, go ahead.
But please test out both for a few weeks, on and off, so you can keep track of the effect a border has on sales, and let me know so I can add it to my research!
More Book Cover Design Resources for Authors
- Best Book Cover Software, Designers and Services
- How to Design the Best Book Cover in 8 Simple Steps
- Midjourney AI text to image book cover design art
- Custom book cover design (Creativindie)
- Book cover design templates and 3D mockups
- My favorite book cover designers
- where to find images for your cover design
- Best fonts for cover design
PS. I don’t talk about it much, but I started out as an editor, then a book cover designer. I even have a guide to book cover design you can download below, or some free templates. The first two links go over to Kindlepreneur, because his blog has excellent long-form articles. But you can *understand* why your cover matters without really being able to pull it all together yourself.
Cover Design Secrets: free guide
I’ve helped design over 1000 book covers, including hundreds of bestsellers – download my free book to learn all the insider secrets I use to sell more books. Click here to get it now. I’ll also share some of the advanced book marketing tactics I’ve used to make a full-time income with my writing.
The 3 secrets to book marketing, and a haunted castle tour.
Totally free. Get it here.
I’m a philosophy dropout with a PhD in Literature. I covet a cabin full of cats, where I can write fantasy novels to pay for my cake addiction. Sometimes I live in castles.
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Good point – it could be just a very thin line, which wouldn’t be considered part of the design, but separate the cover from the background. That would be a safe compromise I guess.
Hi Derek, I value your point of view and with the white cover background the objects and text are more dynamic. Love the Jane Eyre title… but, the story is very dark and foreboding, so it does not give me the integrity of the story. But, you surely made your point well. White background is fine as we can still ‘see’ the book. I am actually trying to create a new version of my children’s title and I want the cover to be beautiful, enticing and true to what’s inside. Have you got some wisdom about children’s book covers? Should they follow the same principles?? as every other book, or not? Thanks so much. I am in love with this website… found yesterday.
Thanks! White backgrounds are not great for fiction, but for non-fiction they still give a pretty professional and clean look. They are falling out of fashion in most genres but I don’t think they’re ‘wrong’ or should be dismissed.
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Book Printing: 5 Tips for Laying out the Cover of a Perfect Bound Book
A stack of Perfect Bound books in a variety of sizes and thicknesses
Perfect Bound Books are one of the most popular styles of softcover books. This binding style offers a very professional appearance for a relatively low cost. Also, short runs of perfect bound books can be produced rather quickly on digital presses, while medium to long runs can be produced on a variety of offset printing presses.
Catalogs, manuals, directories, how-to guides, workbooks, biographies, novels, and magazines are just some examples of bound documents that can be produced with the perfect binding method.
Whatever the intended use for your perfect bound book may be, below are five tips for laying out the artwork file for the cover-�
1) Ask your Printer to help you Determine the Spine Width -
You won't be able to finalize your book's cover artwork until you know how wide the spine will be. The width of the spine is determined by two things: 1) the number of pages in the book and 2) the thickness of the paper used to create the pages.
To ensure accuracy, it is always best to get the spine width directly from the printer who will be producing your book. So as soon as you have determined the book's final page count, contact your printer to discuss paper options. Then once you decide on the paper type and thickness, your printer will be able to precisely calculate how wide you need to create the spine on the book's cover artwork.
2) Don't Lay Out the Cover Components Separately -
Diagram A: Position the Front Cover on the Right and the Back Cover on the Left in your layout file
Bear in mind that the cover of a perfect bound book is created from a single sheet of paper, usually a thick cover stock, that wraps around the page block.
Thus, the artwork for the back cover, spine, and front cover will need to be laid out accordingly-�as a single sheet. To prevent delays, do not submit these components separately. Also, remember to position the book's front cover on the right side of the layout and the back cover on the left side of the layout (refer to Diagram A).
Diagram B: Position the Inside Front Cover on the Left and the Inside Back Cover on the Right. Leave the Spine area blank.
If your book will also have printing on the inside cover, the layout for the inside cover will be the exact opposite of the outside cover. On the inside cover layout, place the front inside cover on the left side and the back inside cover on the right side-�and create the spine area of the inside cover so it will be completely blank and ink-free (refer to Diagram B).
3) Pay Attention to the Position of any Text on the Spine -
Printing information on a book's spine, such as the title, allows the book to be easily identified whether it stands vertically on a shelf or lies horizontally in a stack. If the spine of your perfect bound book will contain printed text, be sure the printing is oriented toward the direction you intend it to be read. Whether the words run up the spine or down the spine is a matter of personal preference-�there isn't really a standard to follow.
By the way, if the book's spine is very narrow (less than a 1/4"), it may not provide enough room for printed text-�or at least printed text that is large enough to see clearly. If this is the case with your book, it is best to forego any text on the spine than to print something too tiny to read.
4) Be Sure to Set-up Bleed and Crop Marks Properly -
Crop Marks are sets of short, thin lines placed in all four corners of an artwork layout to indicate where the paper should be trimmed after printing. When your printer receives the artwork, it is commonly printed onto paper that is larger than the final size desired. Then, using the crop marks as a guide, the paper is trimmed down to its final size.
The solid red outline represents the final trim size desired, which is the size that will be created when the paper is trimmed along the crop marks. The dotted blue line shows the extension of the bleed area, which will be cut away when the paper is trimmed along the crop marks.
A Bleed simply means that the ink coverage goes all the way to the edge of the paper-�there is to be no unprinted area left at the edge. Conversely, printed pieces that show a white border at the edge DO NOT bleed. Most perfect bound book covers are designed with artwork that extends to the very edges of the cover and therefore must be set up with a bleed.
Like all printed pieces that bleed, a book cover must be printed on paper larger than its final size and then trimmed down. To make sure no white area shows at the edge after trimming, the artwork must be designed to be larger than the final trim size. To set up your cover file to accommodate a bleed, extend the design 1/8-� beyond all crop marks. These extended bleed areas will be cut off when your cover is trimmed along the crop marks to its final size.
A recurring frustration for commercial printers is receiving layout files with the bleeds and/or crop marks set up incorrectly. Needless to say, educating clients and graphic artists about how to properly set up bleeds and crop marks for print production helps to prevent delays and makes life easier for all involved. Before submitting your layout file(s), ask your printer for guidance if you need further help understanding bleeds or crop marks.
5) Keep Important Information away from the Edges -
After the cover and pages of a perfect bound book are joined at the spine with a strong adhesive, the other three sides of the book are trimmed to give them clean "perfect" edges. In fact, crisp edges are the hallmark of the perfect binding method.
Like any printed piece that will be trimmed during production, it is imperative to keep important information well inside the trim lines. Otherwise part of this information could get trimmed off, or end up so close to the trimmed edge that it disrupts the aesthetics of the book's cover. For best appearance, try to aim for a minimum distance of 1/4" inside the trim lines for text and other important information.
A related design technique to avoid is placing a border along the edges of the cover. The human eye is extremely discerning and can detect even the most subtle variances-�so if a border is placed too near an edge, even a hairline shift during the trimming operation might result in the border appearing misaligned or uneven. Incidentally, perimeter borders are rarely recommended for any printed piece that will be trimmed to size.
If you have an upcoming book project and need some assistance, give Formax a call at 866-367-6221 . Or, if you already know your specs and would like a quote, click here to access our easy quote request form. As always, we look forward to assisting with your book printing needs!
Take care! Rick
- Book Printing
Tags: Book Layout Tips , Cover Layout , How to Make a Spine , Layout Book Cover , Layout Tips for Perfect Bound , Perfect Binding Cover , Perfect Bound Book Printing , Perfect Bound Cover , Perfect Bound Layout Tips , Perfect Bound Printing , Perfect Bound Spine Width , Spine Layout , Spine Width
About the Author Rick Stallings is the owner of Formax Printing Solutions in St. Louis, MO. Formax provides a complete array of offset and digital printing services. Specialty areas include book printing, full-color printing, laminated printing, map printing and mailing services. If you ever have a printing question or project you would like to discuss, Rick is always happy to help. He can be reached at 866-367-6221 or by submitting our easy quote request form . Rick and the Formax team have been providing worry-free printing and related services since 1985.
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Find & Download Free Graphic Resources for Book Border. 100,000+ Vectors, Stock Photos & PSD files. Free for commercial use High Quality Images. ... Fonts Free fonts for book covers, merchandise, magazines ...
Download your custom book cover template for free or print from Canva to give your readers a tantalizing first glimpse and get them excited to go on a new journey with you with stunning and creative book cover designs. Encourage readers to journey in your written world with free book cover templates you can customize and print.
Browse 10,489 incredible Book Cover Border vectors, icons, clipart graphics, and backgrounds for royalty-free download from the creative contributors at Vecteezy!
Go to the vertical bar with the pencil on top and select the icon with the various shapes. That is the "Elements" tab, and when you click it you will see all the shapes. For a rectangular border, click the top rectangle shape and a solid rectangle will appear in the middle of the page. Click and drag it over your Heading text.
Browse 1,483 beautiful Book Cover Border stock images, photos and wallpaper for royalty-free download from the creative contributors at Vecteezy!
Create a professional book cover for free. You've done the hard work and created an amazing book. Make sure it sells out by creating an awesome cover design! Canva's free book cover maker is ridiculously easy to use - even for the novice or not-so-tech-savvy writer. Our book cover maker allows you to choose from hundreds of layouts ...
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58,794 results for vintage book cover border in all. View vintage book cover border in videos (69) Search from thousands of royalty-free Vintage Book Cover Border stock images and video for your next project. Download royalty-free stock photos, vectors, HD footage and more on Adobe Stock.
Stunning UI Dashboard Bundle. View & Download. Available For: Browse 31,749 incredible Book Border vectors, icons, clipart graphics, and backgrounds for royalty-free download from the creative contributors at Vecteezy!
Find Book Borders Front Back Cover stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. Thousands of new, high-quality pictures added every day.
Vintage islamic Cover, brochure design. Vector decorative frame. Elegant element for design template, place for text. Floral border. Find Book Border stock images in HD and millions of other royalty-free stock photos, 3D objects, illustrations and vectors in the Shutterstock collection. Thousands of new, high-quality pictures added every day.
Vintage Border SVG, Vintage Border Clipart, Vintage Mailbox Decal, Vintage Split Monogram, Vintage Design for Book Cover. (931) $0.49. $0.99 (50% off) Digital Download. Add to cart. ADD ON, Bible Fringe, Bible Accessory, Bible Accessories, Beige Fringe, Bohemian Style, Cozy Bible. Bible with Fringe, Fringes. (2k)
In both cases, avoid the 'see-say' rule of depicting an image too similar to the title. For example, showing an image of a lone wolf for a book titled, 'Lone wolf'. You only have two key elements to work with (design and title) so don't waste an opportunity by having them double up. 3. Identify key themes.
Page 1 of 100. Find & Download Free Graphic Resources for Book Border Designs. 100,000+ Vectors, Stock Photos & PSD files. Free for commercial use High Quality Images.
Jun 6, 2020 - Explore M-Dell's board "Border designs for book covers" on Pinterest. See more ideas about clip art borders, borders for paper, borders and frames.
Here's Jim Kukral's upcoming book - Go Direct. The text is large, bold and clear. I like the black, rounded border - and it also meshes well with the design, like the black line emphasizing the author name. Here's one of Joanna Penn's covers. She chose to add a border, but we continued the color on to the spine.
There are tons more ways you can make your design uniquely yours. Download your custom page border templates for free as a JPG, PDF, or PNG file you can print and share anytime. Your project autosaves in your dashboard, so you can return to it whenever you need to make some edits. If you need a batch or two of your page border design, Canva ...
187,577 book page border stock photos, 3D objects, vectors, and illustrations are available royalty-free. See book page border stock video clips. Curled page corner. Paper edges, curve pages corners and papers curls with realistic shadow. Flipping book page, blank curling papers corner. Isolated 3d vector illustration signs set.
All About the KDP Book Cover. Go to KDP cover templates and download the right trim size of the book you want to create the cover for. Save this at a place on your computer where you can get to it quickly. To design any book cover, you must know these (3) things: The trim size. The page count.
Browse 219 professional scroll book cover border stock photos, images & pictures available royalty-free. Next page. 1. 2. 3. Download Scroll Book Cover Border stock photos. Free or royalty-free photos and images. Use them in commercial designs under lifetime, perpetual & worldwide rights. Dreamstime is the world`s largest stock photography ...
Find Kids Book Cover Borders stock images in HD and millions of other royalty-free stock photos, 3D objects, illustrations and vectors in the Shutterstock collection. Thousands of new, high-quality pictures added every day.
5) Keep Important Information away from the Edges -. After the cover and pages of a perfect bound book are joined at the spine with a strong adhesive, the other three sides of the book are trimmed to give them clean "perfect" edges. In fact, crisp edges are the hallmark of the perfect binding method.
14,056 children book borders stock photos, 3D objects, vectors, and illustrations are available royalty-free. ... Perfect for children books cover, children book illustration,game illustrations, game asset,animation,etc. children's frame with an open book, rainbow, sky and stars in cartoon style (background for children's announcements, photos ...