17 Positive Review Examples and Response Templates

17 Positive Review Examples and Response Templates

In an increasingly connected world where everyone’s opinions are shared with a click, reviews are more powerful than ever. Statistics show that 95% of consumers now read online reviews, and as many as 88% trust them as much as personal recommendations.

Yet, acquiring these gold nuggets of advocacy can often feel as daunting as striking gold. So how do you motivate your customers to share their fantastic experiences and pen them into persuasive, positive reviews?

In this article, we’ll show you real-life examples of positive customer reviews. These review examples not only laud excellent customer experiences but are powerful tools that boost your online reputation and catalyze business success.

Let’s dive in and start crafting some five-star reputations.

Why Positive Reviews Matter?

Helping your customers craft the perfect positive review, 17 positive review examples by industry, 10 best practices for encouraging customers to leave positive reviews, how to respond to positive reviews and engage with customers, positive review response templates and examples, how demandhub can be your business growth partner.

The power of positive reviews is undeniable. A staggering 93% of consumers say online reviews impact their purchasing decisions. Businesses with excellent reviews have up to a 31% greater conversion rate than those with no or negative reviews.

Moreover, 72% of customers won’t act until they read reviews. Hence, the importance of positive customer feedback cannot be overstated.

Positive reviews are a clear endorsement of your product or service. They are a trust-building tool that increases the likelihood of driving prospective customers toward a purchase.

Let’s delve deeper into why positive reviews are the lifeblood of your business’s online presence and success.

Boosting Your Online Reputation

Your business reputation can make or break your business. Positive reviews can help build a robust online reputation and increase your visibility on search engine results pages (SERPs).

For 73% of consumers, the content of a review holds more weight than the star rating alone. This fact highlights positive reviews’ significant impact on shaping your business’s online image and cultivating trust among potential customers.

Additionally, Google uses reviews as a pivotal ranking factor, underlining their influence on search engine optimization (SEO). Fresh user-generated content, like reviews, accounts for 9.8% of total ranking factors, making them an indispensable element of SEO strategy.

Your online visibility grows with each positive review you get. You will rank higher on search engines if your business has more positive reviews. This leads to increased brand visibility and ultimately brings in more business.

Positive reviews can also help counteract negative reviews. Responding to it positively and professionally can show potential customers that you care about their experience and are willing to make things right. This can help mitigate the impact of negative reviews and maintain a positive online reputation.

Attracting New Customers

Positive reviews can be a powerful marketing tool. When potential customers see positive reviews from others who have used your product or service, they are more likely to choose your business.

5-star customer reviews give your business a competitive edge, swaying potential customers in your favor over your rivals.

Furthermore, 57% of consumers only use businesses with 4 stars or more, signifying the influence of positive reviews. So, positive reviews aren’t just feedback - they’re strategic assets for attracting new customers.

Encouraging Repeat Business

Positive reviews can also encourage repeat business. People with good experience with your business will return and recommend your product or service to others. This results in increased customer loyalty and a stronger customer base.

Also, positive customer reviews serve as a compass for improvement. By engaging with reviews, you gain insights into what customers appreciate and areas needing refinement. These insights help you improve customer experience and spark a cycle of ever-growing positive reviews.

In conclusion, positive reviews are essential for the success of any business. They can help boost your online reputation and SEO, attract new customers , and encourage repeat business.

Though five-star ratings are a beacon of success, they alone cannot narrate the full story of your stellar services. A rating, irrespective of how high, needs the support of a well-crafted, positive review to set your business apart.

Generic, plain reviews often fail to provide the comprehensive picture potential customers seek. Enhancing the quality of your reviews is crucial to attracting a larger customer base.

Before diving into positive review examples, let’s define what is a “good positive review?” While many might think a ‘good positive review’ is solely determined by a five-star rating, the reality is much more nuanced.

A truly valuable review has elements that go beyond just the star rating. Here are some phrases that commonly appear in positive reviews:

  • “I highly recommend this business.”
  • “Their customer service is second to none.”
  • “The product quality is consistently outstanding, exceeding my expectations every time.”
  • “I was completely impressed with their professionalism and customer service.”
  • “The ambiance here is always inviting and comfortable.”
  • “This is my go-to place for ‘X…’ - the best in town.”
  • “Their staff is not only friendly but also highly skilled.”
  • “Pricing is fair and transparent - definitely value for money.”
  • “Efficiency and punctuality are hallmarks of their service.”

Here are some tips for your customers on how to craft the perfect positive review:

Be Genuine and Specific

The goal is to go beyond the star rating. Instead of getting generic ‘great service’ praise, encourage your customers to share precise details about their positive experiences. This offers potential customers a more vivid picture of what they can expect from your business.

See how the following review is authentic, delves into specifics, and goes beyond the star rating:

Write a  Genuine and Specific Review

Receiving such detailed positive feedback highlights your business’s attention to detail and the authenticity of the customer’s experience. It goes a long way in fostering trust with potential customers.

When a customer invests time to craft a comprehensive review, it brings credibility to their five-star rating. Prospective customers might see a perfect rating with skepticism. However, a detailed, personalized review can instill trust and validate the high rating given to your business.

Highlight Key Features and Benefits

Aim to get positive reviews that not only compliment but also highlight the unique features and benefits of your business. These specifics help potential customers understand what sets your business apart from others.

For instance, consider this review for an auto shop: “The comprehensive services offered by this auto shop were impressive. I appreciate their extended working hours, which are highly convenient for busy individuals. They also provide a free vehicle health checkup with every service, emphasizing their commitment to the customer’s safety.”

Here’s a real-life example of a positive review highlighting key benefits:

Highlight Key Features and Benefits in the review

Receiving reviews that spotlight your business’s unique selling propositions (USPs) will attract prospects and help you know where your business is performing well.

Address Potential Concerns

Encourage positive reviews that not only highlight your business’s strengths but also address any potential customer concerns. This demonstrates that your business values discerning consumers who provide honest assessments.

For example, consider this review for a dentist’s office: “Although the wait time at this dentist’s office was longer than anticipated, the exceptional quality of care more than compensated for it. The staff exhibited friendliness, expertise, and ensured my comfort throughout the entire visit.”

Here’s another example of a positive review addressing potential concerns:

Address Potential Concerns

Your customers showcase fairness and honesty as a reviewer by addressing potential concerns in their reviews. This constructive feedback helps your businesses improve and deliver even better service in the future.

Contain User-Generated Content: Photos and Videos

Photos and videos add credibility and authenticity to the review, providing tangible evidence of the customer’s interaction with the product or service.

Visual content shows various aspects, such as a clinic’s ambiance, product quality, or the before-and-after results of a service. It adds authenticity, builds trust, and creates a more immersive storytelling experience.

Contain User-Generated Content: Photos and Videos

Businesses can benefit greatly by encouraging customers to share photos and videos. These visual aids provide valuable user-generated content that can attract more attention, engagement, and potential customers.

Contain User-Generated Content: Photos and Videos

Additionally, visual content can be shared on social media platforms, expanding the reach and visibility of the positive review beyond the review site.

Mentions Long-Term Customer Relationships

A positive review gains significant value when a customer mentions their long-standing relationship with your business, indicating a sustained and positive customer experience.

Consider the following example where the value of the review is greatly amplified by this added detail:

Mention Long-Term Customer Relationships

By showcasing the enduring customer relationship, this review becomes a compelling testament to the consistent excellence of the business. It offers potential customers valuable insights into the long-term satisfaction and trust that can be fostered over an extended period.

Features a Team Member’s Name

Review sites often challenge businesses to showcase their personality and humanize their brand. However, when a review goes the extra mile and mentions a team member by name, it creates a genuine connection with potential customers. This personal touch greatly improves the likelihood of customers choosing your business over competitors.

This aspect holds even greater significance in agent-based organizations like salons or real estate companies, where personalized recommendations reassure customers that they will receive individualized care.

See the positive review example below that mentions team members. You can witness this approach’s remarkable impact on building customer trust and fostering satisfaction.

Features a Team Member's Name

Now that you have a solid understanding of the value of generating positive reviews and their key components. However, reviews can vary in format and content based on the industry and platform.

Let’s explore 17 industry-specific positive review examples to provide a clearer picture and see how businesses can leverage them.

Reviews play a vital role in the healthcare industry, where trust and patient satisfaction are paramount. Potential patients heavily rely on reviews to make informed decisions about their healthcare providers.

In fact, 77% of patients read online reviews as their 1st step in finding a new doctor. And 84% wouldn’t consider a referred doctor if they have a rating of four stars or less. So, the more detailed the positive reviews, the better. Encourage patients to highlight specific aspects of your practice’s customer service and other notable features.

Patient reviews are a valuable marketing asset for your practice. They showcase the excellence of your services. You can prominently display them on your practice’s website and share them across social media channels to attract more patients to your door.

To help healthcare practices encourage their customers to share their experiences, here’s a template for a positive review:

You can even create these templates by copy and pasting them in your review request text messages .

In the fiercely competitive automotive industry, and social media channels.

By doing so, you can leverage the influence of positive reviews to gain a competitive edge. To help your customers in writing positive reviews for your business, here are some templates they can use as a starting point:

If you run a hair salon , you understand the importance of showcasing your professionalism, serviceability, and skill level to attract more clients. As an industry that thrives on customer satisfaction, it’s vital to stay informed about current trends and best practices.

Explore these positive review examples, which provide valuable insights into what customers appreciate and seek in hair salon experiences. Get positive reviews across top online review sites to boost your salon’s visibility.

Salons Review

Share these positive review templates with your customers to help them craft appreciation for your service:

Trust and reliability are essential in the mover’s industry . Positive reviews are crucial in this process, serving as testimonials highlighting your professionalism, efficiency, and excellent customer service.

Encourage happy customers to share their experiences on popular review platforms like Google, Yelp, and Facebook. Doing so can amplify your reputation and make you stand out in your industry.

Movers Review

Share these positive review templates with your customers to help them write testimonials for your business:

Retail Stores

When it comes to retail stores, several key factors contribute to their success in outshining the competition. These factors include the prime location, exceptional customer service, high-quality products, and customer service.

Retail Stores Review

While a higher star rating certainly helps, it is equally important for positive reviews to provide specific details, as demonstrated in the examples below. By highlighting these aspects, retail stores can effectively capture the attention of prospects and differentiate themselves in a crowded market.

A detailed Retail Stores Review

Your customers can use the following positive review templates to write a good review for your retail business:

Dental Clinics

Online reviews play a significant role in the dental industry. They give potential patients a good indication of what to expect from your dental practice . They also provide dentists with valuable feedback to help them improve and become the best practice.

Dental Clinics Review

You need a constant stream of new patients to grow your dental practice . And to get new patients, you need positive reviews. Dental reviews not only provide social proof of your business, but they also help increase patient trust.

Dental Clinics Review

In addition, dental clinic reviews can help dentists identify areas needing improvement. By reading honest patient feedback, dentists can find what works well and needs to be changed to offer the best possible care.

Identify areas of improvement from patient feedback

Most dentists have a tough time getting patients to leave reviews . Great news! You can share the following positive review templates with your patients to make leaving reviews a breeze:

Chiropractors and Physiotherapy Clinics

Many physicians hesitate to ask patients for online feedback as patient satisfaction is difficult to measure and can be inconsistent. But 7 out of 10 patients will provide an online review if asked .

Moreover, Google will rank your clinic higher on search results if you have more positive reviews. In fact, positive reviews can attract out-of-network patients to healthcare review websites .

A positive online review history could persuade patients to visit your clinic , even if you’re not in their insurance network. About 43% of potential patients are willing to go out of their insurance provider network for a provider with positive reviews.

Chiropractors and Physiotherapy Clinics Review

Some chiropractor or physiotherapy clinic positive review templates for your customers’ reference are:

Positive reviews are an invaluable asset for any business. You can establish a strong online reputation and attract new customers by providing excellent service and encouraging feedback. Use these examples and tips to craft a positive review and watch your business thrive.

Encouraging customers to leave positive reviews is a powerful way to enhance your online reputation and attract new customers. Here are some best practices to consider:

Offer Exceptional Service or Product

This is the most important point. Quality products or services will naturally encourage positive reviews. Ensure your customer service is top-notch and your product or service meets or exceeds expectations.

Ask for a Review

People are often willing to give reviews if asked. You can do this in person, over SMS, on receipts, or through social media. Ensure your request is polite, not pushy, and express your appreciation for their feedback.

Make it Easy

Your customers are busy. The less time and effort it takes, the more likely they will do it. Make the process of leaving a review as easy and intuitive as possible. If you’re asking for reviews via email, text , or website, provide a direct link to the review form.

Timing is Key

Timing can significantly influence the likelihood of receiving a review. Asking for a review immediately after purchase might not be the best strategy, as the customer hasn’t yet had time to experience your product or service.

Similarly, waiting too long could make the experience not fresh in their mind. Find a middle ground, such as a few days or weeks after the purchase or service completion.

On the other hand, for service-based businesses, it is important to ask for a review immediately after the treatment or services are provided while the experience is still fresh.

Respond to Reviews

Responding to positive and negative reviews shows that you value customer feedback. It also builds trust and rapport with your customers, which can encourage more reviews.

Incentivize Reviews

Offering small incentives can motivate customers to leave a review. This could be a discount on their next purchase, a small gift, or entry into a contest. Make sure any incentives adhere to the review policies of the platform you’re using.

Share Positive Reviews

Displaying positive reviews on your website, in-store, or on social media channels can serve as social proof. It also encourages others to leave positive reviews and attract new customers.

Address Negative Reviews

Don’t ignore or delete negative reviews . Instead, respond professionally and offer solutions to the issues raised. This shows that you care about customer feedback and are committed to improving. It may even turn a negative review into a positive one.

Train Your Staff

Ensure all your employees understand the importance of reviews and are trained to encourage customers to leave feedback. They should also know how to handle negative reviews or complaints in person.

Thank Customers for Their Reviews

Show appreciation to customers who take the time to leave a review. Simple thank yous can go a long way and encourage them to leave reviews in the future.

Remember, staying ethical and fair in your pursuit of reviews is important. Don’t fall into the trap of buying reviews or creating fake ones, as this can harm your reputation in the long run.

When responding to positive reviews, express your gratitude and acknowledge the specifics of their praise. Personalize your response to show that you value the time and effort they took to write the review.

For example, “Thank you, [Customer’s Name], for your kind words. We’re thrilled to hear that you enjoyed [specific product/service/aspect they praised] and look forward to serving you again.”

How to Respond to Positive Reviews and Engage with Customers?

Engaging with customers goes beyond just responding to reviews. Regularly interact with them on social media platforms, emails, or review sites. Use these interactions to acknowledge their positive experiences and learn more about their needs and expectations.

How to Respond to Positive Reviews and Engage with Customers?

Always maintain a professional, courteous, and friendly tone. Encourage conversations, ask for their opinions, or offer valuable content. Remember, every interaction is an opportunity to build a strong relationship and foster customer loyalty.

How to Respond to Positive Reviews and Engage with Customers?

At times, the most daunting part of review management is finding the right words to use in your responses. Here are a few positive review response templates you could use as a starting point when responding to reviews.

  • Happy Customer: “We’re over the moon to hear that you enjoyed our service. Your kind words truly mean a lot to us. We’re looking forward to serving you again soon! Thank you.”
  • Compliment on Product Quality: “Dear [Customer’s Name], we’re thrilled that you’re enjoying our [product]. We take pride in the quality of our products and your feedback validates our efforts. We appreciate your support and can’t wait to continue providing you with the best in the future. Thank you!”
  • Praise for Customer Service: “Hello [Customer’s Name], we’re so pleased to hear that our customer service team met your expectations. We strive to provide excellent service to each and every customer. Your feedback helps us continue our efforts. Looking forward to serving you again, thank you!”
  • Compliment on Quick Delivery: “Hi [Customer’s Name], we’re glad to hear that your order reached you promptly! We understand the importance of quick and efficient delivery, and we’re happy we could meet your expectations. Your kind words are much appreciated. Thank you for choosing us.”
  • Appreciation of Business Ethics/Values: “Dear [Customer’s Name], your appreciation for our business values means the world to us. It is customers like you who encourage us to stay true to our principles. Thank you for your kind words, we look forward to serving you in the future.”

Remember, while these are templates, it’s always better to personalize your responses based on the specifics of each review to show customers that you truly value their feedback.

Managing customer reviews effectively is an essential part of successful business operations. Positive reviews do more than boost your online reputation. These prove the high quality of your products or services, solidifying trust with your existing customers and attracting potential ones.

The templates provided in the article offer you a launching pad to construct meaningful and engaging positive reviews and responses, fostering a deeper bond with your clientele.

Remember, each positive review represents a golden opportunity for engagement, growth, and learning. DemandHub can make this process smoother by offering features like a unified inbox, enabling you to manage all customer conversations in one place.

DemandHub’s web chat helps convert website visitors into potential customers through real-time interactions. Text messaging allows you to request payments and reviews, book appointments , and promptly communicate important information to your customers.

By automating review requests and efficiently managing feedback, DemandHub facilitates getting more positive reviews and responding to them effectively.

Implementing Demandhub in your review management strategy can help you stay on top of your business’s online reputation and engage more effectively with your customers.

Grow your business to new heights and gain a competitive edge with DemandHub. Get your Free Demo today .

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writing a review for someone

Kate Bojkov

30+ good reviews examples: copy & paste ideas to collect positive reviews.

Positive reviews examples: copy and paste ideas that businesses can use to collect positive reviews and improve customer satisfaction.

positive reviews examples copy and paste ideas

Do you take activities that motivate your customers to leave reviews for your product or service?

If the answer is No, you need to become aware of the importance of positive reviews. This post about positive reviews examples copy and paste ideas is here to help you, so your customer reviews will become one of your most important marketing tools.

Not only do reviews provide critical information about your company’s performance, but they also show future clients what their experience will look like.

In this article, you will learn the importance of positive reviews and the most popular platforms for leaving reviews.

What is a Review? And What Makes a Positive Review?

Positive review examples by industries, how to respond to positive reviews, 5 most popular platforms for online reviews, online reputation management widgets for your positive reviews, why are positive reviews important, faq about positive reviews, key takeaways.

Reviews represent evaluations of a company, product, or service, that customers write.

They’ve usually had some experience with this company, including a purchase, use, or a conversation with their customer service team.

In their review, customers usually describe their experience, how the company treated them, talk about the quality of the product, and say whether they’d recommend this company or not.

Companies regularly collect feedback from customers and post reviews on their websites . Customers can also leave reviews on some websites specialized for review collection.

But what makes a positive review?

A positive review expresses overall satisfaction with a product, service, or experience, highlighting specific aspects the reviewer enjoyed or found beneficial. It often includes personal experiences, constructive feedback, and recommendations for others. Written in a genuine tone and well-structured format, a positive review helps guide potential customers and provides valuable insights to businesses for improvement.

What is an example of a positive review?

An example of a positive review is one that highlights the strengths and positive aspects of a product, service, or experience. It typically includes specific details about what the reviewer enjoyed or appreciated and often provides a recommendation for others to try it out.

For instance:

“I recently dined at [RestaurantName] and was thoroughly impressed by both the exquisite cuisine and the impeccable service. The menu showcased a variety of innovative dishes, blending bold flavors and beautiful presentation. The attentive and knowledgeable staff ensured that our meal was a memorable one, providing excellent recommendations and ensuring our satisfaction. I can’t recommend [RestaurantName] enough for a fantastic dining experience.”

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Getting customers to write positive reviews about your company is very beneficial but can also be challenging.

That’s why you should take some action to encourage your customers to write reviews. One of the ways to motivate them is to show them positive examples for your industry.

In this article, we’ve included positive review examples for 10 different businesses.

Finding positive review response examples shouldn’t be difficult if you own a hotel. You can go to Booking and see the reviews of the highest-rated hotels.

Check out these reviews for L’oscar Hotel in London:

positive feedback for a hotel

So, you can see here that positive hotel reviews contain information about the staff, reception, parking, rooms, and services.

Here are positive review examples you can send your customers:

“The staff was great. The receptionists were very helpful and answered all our questions. The room was clean and bright, and the room service was always on time. Will be coming back! Thank you so much.” Example
“I recently had the pleasure of staying at [HotelName], and it was an unforgettable experience. From the moment I arrived, the staff went above and beyond to ensure my comfort and satisfaction. The luxurious accommodations, coupled with exceptional service, made my stay truly memorable. The hotel’s prime location made exploring the city a breeze, and I can’t wait to return to [HotelName] on my next visit. Highly recommended!” Example
“My stay at [HotelName] was nothing short of spectacular. The hotel’s elegant design, combined with its top-notch amenities, made for a truly relaxing and enjoyable experience. The attentive and courteous staff catered to my every need, ensuring that my stay was as comfortable as possible. With its convenient location and outstanding service, [HotelName] has quickly become my go-to choice for accommodations whenever I travel to the area. 5 star!” Example

TripAdvisor is a great place to find positive restaurant reviews.

Let’s see some 5 star review examples of La Maison d’a Cote, a restaurant in Montlivault, France.

online review for a restaurant

Normally, a positive restaurant review contains comments about the food, the chef, the service, and the atmosphere.

Here are good reviews examples to copy and send:

“My husband and I went for dinner in restaurant X and really enjoyed the atmosphere. The food was fresh and delicious, and the best part was that the chef sent us a dessert they had created that day. We were delighted.” Example
“My dining experience at [RestaurantName] was truly exceptional. From the moment we entered, the welcoming atmosphere and attentive staff made us feel right at home. The menu offered a delightful array of dishes, each expertly crafted with fresh, high-quality ingredients. Every bite was a culinary delight, and I can’t wait to return to [RestaurantName] to explore more of their delicious creations. Highly recommended!” Example
“If you’re looking for a phenomenal dining experience, look no further than [RestaurantName]. Their menu is a culinary masterpiece, offering an incredible selection of dishes that cater to diverse tastes and preferences. The atmosphere is warm and inviting, and the staff is friendly and attentive, making every visit a true pleasure. I’ve dined at [RestaurantName] several times and have never been disappointed – it’s truly a must-visit destination for any food lover.” Example

Many eCommerce websites are out there, so we decided to look for positive shoe store reviews.

Here are customer reviews examples about Couture USA:

good customer feedback for an ecommerce website

So, if you own a shoe store, here are more positive reviews examples for online shopping

“I got a pair of boots from store X and I’m very satisfied. They are high-quality and worth the money. The store also offered free shipping at that price so that’s a plus!” Example
“I recently purchased a [product] from [Store Name], and I couldn’t be happier with my online shopping experience. Their website was user-friendly, making it easy to find the perfect item. The checkout process was smooth, and I received my order promptly. The [product] arrived in excellent condition, exactly as described on their website. I’m thrilled with the quality and will definitely shop at [Store Name] again in the future. Highly recommended!” Example
“I ordered a [product] from [Store Name] last week, and I was amazed at how quickly it arrived. The packaging was secure, ensuring the item was undamaged. The customer service was exceptional, as they kept me updated throughout the entire process. I had a question about the product, and their support team responded promptly and professionally. Overall, my experience with [Store Name] was outstanding, and I can’t wait for my next purchase.” Example
I recently discovered [Store Name] while searching for a specific [product]. Not only did they have the item I was looking for, but their selection was vast, and the prices were competitive. The website was easy to navigate, and the product descriptions were informative and accurate. I was pleasantly surprised by the fast shipping and the care they took in packaging my order. I’m thrilled with my purchase and will continue to shop at [Store Name] for all my [product category] needs. Example

Software Company

Capterra and Trustpilot are the go-to sites for reviews if you’re a software company.

Let’s see some Capterra reviews about the Salesforce Marketing Cloud:

positive reviews examples copy and paste detailed review for a software company

From these reviews, you can see that what’s important with software tools is that they reduce complexity, make things easier for users, and contain features that meet their needs.

So, a positive software review example could look like this:

“The tool X has really automated some of our company’s processes. We now spend less time doing manual work. It’s making [problem] very easy for us. Thanks to its scheduling feature, we don’t need staff to work outside of business hours.” Example
“Working with [SoftwareCompany] has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top-notch service and support. They took the time to understand our unique needs and developed a tailored solution that exceeded our expectations. I cannot recommend [SoftwareCompany] highly enough for any business seeking innovative software solutions and exceptional customer care.” Example
“If you’re in search of a reliable, innovative software company, look no further than [SoftwareCompany]. Their team of seasoned professionals consistently exceeds expectations, offering cutting-edge solutions and exceptional customer service. They took the time to understand our specific needs and provided a tailor-made solution that greatly improved our operations. We are thrilled with the results and highly recommend [SoftwareCompany] for any software development needs.” Example

Mobile apps are the first thing most people open in the morning (after their eyes).

So, mobile apps need to be user-friendly and consistent with current design standards and contain features that meet their needs.

Here are some Trustpilot reviews for Fundamenta Mobile App Wallet:

positive reviews examples copy and paste more positive reviews for a mobile app

This is ready to copy and paste positive review example if you have a mobile app:

“This app allows me to do [problem] from my smartphone where I want and when I want to. The interface is easy to navigate and I find everything I need quickly. I can’t wait for [feature]!” Example
“I recently started using [AppName] and I couldn’t be more impressed with its functionality and user-friendly interface. The app has made a significant impact on my daily routine, streamlining tasks and providing valuable insights. The developers have clearly put a great deal of thought and effort into creating a top-notch app that caters to its users’ needs. I highly recommend [AppName] for anyone looking to simplify their life and increase productivity.” Example
“[AppName] has quickly become one of my favorite apps, thanks to its sleek design and powerful features. The app’s versatility allows me to stay organized, informed, and connected, all from the convenience of my mobile device. I appreciate the attention to detail and dedication to user satisfaction that the developers have put into [AppName]. It’s truly a game-changer and a must-have app for anyone looking to improve their overall digital experience.” Example

Plastic surgeon

This is a very sensitive topic so people who are looking for a plastic surgeon are always looking for reviews first.

They want to make sure they’re going to the right person and other people’s experiences are very valuable to them.

So, if you’re a plastic surgeon, you definitely need to spend time gathering positive reviews.

Here are some 5 star review examples about Orlando Plastic Surgery Associates on Trustpilot:

amazing feedback from customers

How doctors behave and if the staff makes them feel comfortable is very important for plastic surgeon patients.

So, here’s a copy-and-paste positive review example for plastic surgeons:

“Dr. X is an excellent professional. All staff was kind and made me feel very comfortable. I’m also very satisfied with the final result!.” Example
“I recently had a procedure with Dr. [SurgeonName] at [PlasticSurgeryCenter], and I couldn’t be more thrilled with the results. From the initial consultation to post-operative care, Dr. [SurgeonName] and their team provided exceptional support and guidance. Their professionalism, attention to detail, and commitment to patient satisfaction put me at ease throughout the entire process. I highly recommend Dr. [SurgeonName] for anyone considering plastic surgery.” Example
“I had an incredible experience with Dr. [SurgeonName] at [PlasticSurgeryCenter]. Their expertise and skill in plastic surgery are evident from the first consultation to the final results. Dr. [SurgeonName] took the time to understand my concerns and desired outcomes, creating a customized plan that perfectly addressed my needs. The entire team provided outstanding care and support, making my journey a positive and empowering experience. I highly recommend Dr. [SurgeonName] for anyone seeking top-notch plastic surgery care.” Example

People want to make sure they can really relax in a spa center and that it covers all facilities they want to have.

So, they usually read reviews before visiting the spa center themselves.

Here are some positive review examples we found for The Bath House London on Tripadvisor:

read written reviews from happy customers

Here’s our copy and paste positive review example for a spa center:

“The experience was great. The massage was very relaxing and spending a day there was a great idea. All facilities are clean. The choice of saunas/pools is very remarkable.” Example
“My experience at [SpaCenter] was nothing short of amazing. From the moment I arrived, I was warmly welcomed by the attentive staff and enveloped in a serene, calming atmosphere. Each treatment I received was expertly performed, leaving me feeling relaxed and rejuvenated. The attention to detail and commitment to providing a luxurious, personalized experience make [SpaCenter] my go-to destination for pampering and self-care.” Example
“If you’re searching for the ultimate spa experience, look no further than [SpaCenter]. Their team of skilled therapists and estheticians provides top-notch treatments tailored to your individual needs, all within a tranquil and inviting environment. I’ve tried several of their services, from massages to facials, and each has left me feeling pampered and renewed. I can’t recommend [SpaCenter] highly enough!” Example

Flower shop

When it comes to flower shops, users care that the flowers are fresh and that the shop has a variety of choices. If the store has delivery, that’s also one more point to add.

Here are some positive flower shop review examples we found on Trustpilot about Maison La Fleur, a flower shop in Miami.

respond to positive reviews

Considering these characteristics here’s a copy-and-paste positive review example if you have a flower shop:

“Flowers were fresh and beautiful. They offered free delivery for orders over $99 which is great. Prices are reasonable for the quality you get.” Example
“I can’t say enough good things about [FlowerShop] and their incredible team. From the moment I stepped into their charming store, I was greeted with warmth and enthusiasm. The staff was attentive, offering expert advice on flower selection and care, and they crafted a gorgeous arrangement that exceeded my expectations. The quality and presentation of their work are truly outstanding, and I will continue to trust [FlowerShop] with all my floral needs.” Example
“I recently ordered a custom flower arrangement from [FlowerShop] for a friend’s birthday, and I was absolutely thrilled with the outcome. The florists took the time to understand my vision and brought it to life with their creativity and expertise. My friend was overjoyed with the stunning bouquet, which brightened her day and made her feel extra special. Thank you, [FlowerShop], for your exceptional service and beautiful creations!” Example

Real estate

Looking for the perfect property can take ages. That’s why people are looking for trustworthy real estate agents who are patient and careful.

Here are some Trustpilot review examples about Crexi, a Los Angeles-based real estate agency:

positive reviews examples copy and paste positive feedback for real estate

As people are mostly talking about specific agents in these reviews, here’s a positive review example to inspire your customers:

“[Name of agent] was very professional. She was patient and showed us 20+ properties until we found the perfect one. She carefully listened to our needs and helped us find exactly what we were looking for.” Example 1
“I recently had the pleasure of working with [AgentName] from [RealEstateAgency], and I couldn’t be happier with the experience. [AgentName] was extremely knowledgeable, professional, and patient as we navigated the home buying process. They took the time to understand our needs and preferences, and found us the perfect home in a great neighborhood. I highly recommend [AgentName] and [RealEstateAgency] for anyone looking to buy or sell a property!” Example 2
“Working with [AgentName] from [RealEstateAgency] was a game changer in our home buying journey. Their dedication to finding the perfect property for us was truly unmatched, and their deep knowledge of the market put us at ease throughout the entire process. [AgentName] was always available to answer our questions, provide guidance, and negotiate on our behalf. We are beyond grateful for [AgentName]’s expertise and support, and we can’t recommend them highly enough!” Example 3

Fertility clinic

A fertility clinic needs to have the most caring and patient staff, offering the best experience for future parents.

This is an example of a positive review for Conception, a fertility clinic in the US.

positive reviews examples copy and paste good reviews for fertility clinic

This review is expected to be emotional, so here’s an idea:

“I had three different appointments at Conceptions, and each time the staff was well informed, friendly, and kind. You could see they really care about their customers. There are no words to thank them enough.” Example
“Our experience with [FertilityClinic] was truly life-changing. The staff was compassionate, professional, and always available to answer our questions or address any concerns. Dr. [DoctorName] guided us through every step of the process, providing us with personalized treatment options and a sense of hope. We are beyond grateful for the care we received at [FertilityClinic] and for the precious gift of our new baby.” Example
“We cannot praise [FertilityClinic] enough for the exceptional care we received throughout our fertility journey. Dr. [DoctorName] and the entire team were attentive, understanding, and always available to address our concerns. Their state-of-the-art facility and cutting-edge treatment options gave us confidence in their ability to help us conceive. Thanks to [FertilityClinic], we are now proud parents of a healthy baby and couldn’t be happier.” Example

Hairdresser or Hair salon

When searching for a hairdresser, it can often be difficult to determine which one would be the best choice for you. Reviews from real customers can provide valuable insight into how satisfied people are with the services they receive. A hairdresser’s Google reviews can help indicate what customers think about a particular business and whether or not they have had a positive experience.

By reading through reviews, potential customers can gain information about the quality of services a hairdresser provides and how friendly and accommodating their staff is.

Furthermore, reviews can help inform people about the prices charged, allowing them to decide when to select a hair salon. Here are a few Google review examples:

hairdresser google review example

Below you can find a list of positive reviews templates for a hair salon:

“I had an incredible experience at [HairSaloon] today! The atmosphere was warm and inviting, and the staff was incredibly friendly and attentive. My stylist, [StylistName], took the time to really listen to what I wanted and gave me the perfect haircut. I’ve never felt so pampered and confident leaving a salon before! I’ll definitely be recommending [HairSaloon] to all my friends and family.” Example 1
“The team at [HairSaloon] never ceases to amaze me with their talent and professionalism. From the moment I walked in, I was greeted with a smile and offered a refreshing beverage. My stylist, [StylistName], went above and beyond to make sure my hair looked fabulous. The head massage during my shampoo session was pure bliss. I can’t wait for my next appointment at [HairSaloon]!” Example 2
“If you’re looking for a top-notch hair salon experience, look no further than [HairSaloon]! From the moment I stepped through the door, I was treated like a VIP. The staff was attentive, the salon was impeccably clean, and the services offered were second to none. My stylist, [StylistName], did a phenomenal job transforming my hair and gave me valuable tips on how to maintain my new look. I can’t recommend [HairSaloon] highly enough!” Example 3

Once you receive all these positive reviews, we compiled a simple review response template you can use to reply to the reviews.

When responding to a positive review, expressing gratitude, acknowledging specific compliments, and emphasizing your commitment to excellent service is essential.

Here is an email template you can use to respond to positive reviews:

“Dear [Customer Name], Thank you so much for your kind words and for sharing your experience with [Company Name]. We are thrilled to hear that our team provided excellent service during your recent visit, leaving a strong impression. Your constructive feedback is invaluable in helping us improve and continue providing excellent customer service. We truly appreciate your support, and we are grateful when our valued customers like you take the time to leave positive reviews, as this helps us to attract more customers and increases our reputation. We hope to see you again soon! Best regards, [Your Name] [Company Name]” Positive review response template

When responding to positive reviews, it’s important to show gratitude, acknowledge the specific aspects mentioned in the review, and invite the customer to return or recommend your business to others.

Furthermore, knowing how to respond to positive reviews not just via email but moreover on public review sites can make a big difference for your business.

Here are a few positive review responses examples to reply to Facebook or Google reviews:

Review: “The food at [Restaurant Name] was absolutely delicious! The staff was friendly, and the atmosphere was cozy and inviting. I can’t wait to come back!” Response: “Thank you so much for your wonderful review! We’re thrilled to hear that you enjoyed the food and our friendly staff made your experience even better. Our team works hard to create a warm and inviting atmosphere for our guests, and your kind words are truly appreciated. We look forward to welcoming you back to [Restaurant Name] soon!” Example 1
Review: “I recently purchased a [product] from [Online Store Name], and the entire process was seamless. The product arrived quickly and was exactly as described. I will definitely shop here again!” Response: “We appreciate your fantastic review and are delighted to hear that you had a seamless shopping experience with us! Our team works diligently to ensure that our products meet your expectations and are delivered promptly. Thank you for choosing [Online Store Name], and we can’t wait to serve you again in the future!” Example 2
Review: “[Service Provider Name] did an amazing job with my [specific service]. The team was professional, efficient, and exceeded my expectations. I highly recommend them!” Response: “Thank you for your glowing review and recommendation! We’re thrilled to hear that our team exceeded your expectations in providing [specific service]. At [Service Provider Name], we strive to deliver professional and efficient service to all our clients. We truly appreciate your kind words and look forward to working with you again in the future!” Example 3

More positive review responses >

In comparison, here is a template on how to respond to negative reviews:

Subject: [Business Name] Response to Your Review Dear [Reviewer’s Name], First and foremost, we would like to thank you for taking the time to provide feedback on your experience with [Business Name]. We genuinely value every review, as it helps us identify areas for improvement and continually strive to provide exceptional service. We are sorry to hear that your experience with us did not meet your expectations. We understand that [mention specific issue(s) raised in the review] can be frustrating, and we apologize for any inconvenience this may have caused you. At [Business Name], we take all customer concerns seriously, and we are committed to addressing and resolving any issues that arise. To help us better understand and address your concerns, we kindly ask that you contact us directly at [Phone Number] or [Email Address] so we can discuss the matter further. Once again, we apologize for the negative experience and appreciate your feedback. We hope to have the opportunity to serve you better in the future. Best regards, [Your Name] [Your Position] [Business Name] Negative review response template

What’s the first place you go to when trying to find a product/service? That’s easy, it’s Google. So, it’s also natural that Google is the best site for online reviews. Google is especially significant if you’re a local business, so make sure you spend time setting up your Google Business profile and making your business discoverable.

2. Facebook

Now that Facebook has such a large user base, it’s also becoming one of the most popular review sites. It’s also simple for users to leave reviews on Facebook—most of them already have an account. This means that, unlike other sites, they don’t need to create an account or log in each time they visit again.

3. TripAdvisor

This is the place where most people go when organizing a trip. So, if you’re a hotel, a restaurant, or own any other business that welcomes tourists, you should pay attention to TripAdvisor. Travelers submit reviews, comments, and upload images, so the advice is pretty reliable and influential.

4. Trustpilot

Trustpilot is a community-driven customer review platform that has become one of the most popular SaaS review sites. Also, businesses worldwide may use Trustpilot to collect consumer reviews, usually in advance after posting them to the company profile. Customers submit product and seller reviews to verified profiles of the company they interacted with.

5. Capterra

Capterra is a rating site that assesses software offered by B2C and B2B firms if you’re a SaaS company. Users can look for software by industry, business, or type. Capterra is one of the most trustworthy review sites for software businesses, so being active on this site can be one of the most important marketing activities for this kind of company.

Once you start collecting reviews at scale, you need an online reputation management widget to manage them effectively.

Here are some suggestions:

EmbedReviews

EmbedReviews provide everything you need to manage your reviews. Collect reviews from sources like Google and Facebook automatically, integrate with an email to ask for more reviews, and showcase them in an interactive way.

Thanks to the simple SEO snippets, drive more traffic to your website and increase sales.

Pick your reviews widget today >

google reviews slider

Yotpo is a review management platform that makes it easy for customers to leave feedback. You can customize widgets and collect data to optimize results.

yotpo

The Trustpilot widget allows you to collect and publish social feeds, user-generated content , campaigns, and reviews on sites, newsletters, and other customer interfaces.

trustpilot widget

Customers browse customer reviews to learn how others use and enjoy your products.

They are also interested in the experiences of others with your customer service team or other employees who might have been helpful.

There are many benefits of showcasing positive reviews about your company or products. Here are some of them:

  • Increase revenues. 95% of customers consult online reviews to find out more about a product they are considering buying. You might write a good product description, but another happy customer is what will persuade them to make the purchase. Having positive reviews will help you increase your sales and revenues by showing customers that others are enjoying your product.
  • Improve company reputation. When you have positive reviews, this proves that you’re a well-established company that is honest and listens to its customers. Having user ratings on a website helps buyers build legitimacy, therefore improving your company’s reputation.
  • Benefit your search engine rankings. Google and other search engines use off-site indicators to determine your business’s relevance, credibility, and reliability. Businesses may leverage reviews as one of the most consistent methods for improving these indicators.

Almost two-thirds of customers believe internet reviews are critical in purchasing decisions.

They’re more inclined to consult Google or Trustpilot for recommendations than ask their friends and family.

According to Bright Local Consumer Survey 2022:

  • 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
  • More consumers use Google reviews to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did.
  • The percentage of people ‘never’ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.

latest reviews statistics

All these reviews statistics confirm the importance of online reviews in making purchasing decisions.

Let’s see the most common platforms where customers leave their reviews.

Generating reviews can be beneficial for many segments of your business. Here are some of them: – Boost your sales by allowing potential customers to read positive experiences from people who have already bought from you. – Improve brand image by highlighting reviews with positive experiences. – Increase your SEO ranking by showing Google you’re a relevant brand.

There are many ways to get more reviews, including: – Rewarding people who leave reviews – Motivating people with positive reviews examples – Follow up with customers to ask about their experience – Try to improve the experience of people who left negative reviews

A good review has the following characteristics: – It contains enough details – It’s consistent and doesn’t contain contradictory statements – It’s honest and shows genuine emotions – It clearly communicates the customer experience

In a positive review, consider including the following elements: 1. Mention your recent visit or interaction with the business. 2. Highlight specific product or service aspects that impressed you, such as excellent service, a personal touch, or a strong impression. 3. Provide any relevant context or personal experiences to help other potential customers understand the value of the product or service. 4. Offer a recommendation based on your positive experience, which can contribute to the business’s SEO ranking and increase sales for new business opportunities. 5. Remember to always write unique, genuine, and personal reviews that accurately reflect your own experience.

Yes, responding to negative reviews is crucial for maintaining a positive online reputation and demonstrating your commitment to customer satisfaction. By addressing the concerns raised in the review and offering solutions, you can show potential customers that you value their feedback and are dedicated to improving your products or services. Additionally, responding to negative reviews gives you an opportunity to resolve any issues and potentially turn a dissatisfied customer into a loyal one.

5-star positive reviews typically highlight exceptional experiences with a product or service. These reviews often praise aspects such as outstanding customer service, high-quality products, or a pleasant overall experience. Here are three examples of 5-star reviews for a hotel: “Unforgettable 5-Star Experience at [Hotel Name]: From the warm, welcoming staff to the luxurious amenities, my stay at [Hotel Name] exceeded all expectations.” “A True Home Away from Home – [Hotel Name]: The staff went above and beyond to make my stay comfortable and enjoyable, and the facilities were top-notch.” “Exceptional Service and Luxury at [Hotel Name]: The attention to detail and commitment to customer satisfaction made my stay at [Hotel Name] truly memorable.”

When commenting on a 5-star review, expressing gratitude for the positive feedback and acknowledging the specific praises mentioned in the review is essential. Here’s an example of how to comment on a 5-star hotel review: “Thank you for your kind words and wonderful 5-star review! We are thrilled to hear that you enjoyed your stay at [Hotel Name] and had a memorable experience. Our team works hard to provide exceptional service and amenities, and receiving such positive feedback is always rewarding. We truly appreciate your recommendation and look forward to welcoming you back for another unforgettable stay in the future.”

In summary, here is what you should do in order to get positive reviews from your customers:

  • Create a clear process to send and receive reviews
  • Make sure you are addressing all of the issues that come up in reviews
  • Use positive reviews as social proof on your website and marketing materials
  • Regularly check in with customers to see if they’re happy with your product or service
  • Respond quickly to negative reviews and take corrective action if necessary
  • Never stop trying to improve the customer experience.

You can not control what customers say about you, but if you have done everything you can to make sure they’re happy, then you’re more likely to get positive reviews.

When customers take the time to leave you a positive review, it is important to show your appreciation.

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Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.

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How to Generate Good Customer Reviews: 7 Customer Feedback Examples and What They Can Teach Us

Using examples of seven good customer reviews, we equip you with the know-how to set the tone of future customer feedback.

Drew Wilkinson

Have you ever searched for step-by-step instructions on how to delete a Google review?

If you read a negative review of your business and feel your stomach churn, you are not alone.

On the flip side, when a customer gushes over your company publicly, are you liable to do your happy dance?

The highs and lows of customer feedback are all too real. The problem is that most businesses focus on the former. 

We are here to tell you that you can do more than prevent bad reviews: You can generate positive ones too.

In this article, we provide you with examples of good reviews and what they can teach us.  We also equip you with the know-how to set the tone of future reviews.

Good Customer Reviews Impact Your Bottom-Line

We wrote recently about how Google reviews help your Google rankings , and how to automate the ask. All you really need to know is that a staggering 9 out of 10 customers read reviews before deciding to purchase from you. 

There is a ton of research that goes a step further and attempts to quantify reviews actual dollar value. One such study by the Harvard Business Review found , “a one-star increase in Yelp rating leads to a 5-9% increase in revenue.” On the other hand, only 2.5 percent of consumers trust businesses with overall ratings of 2.0 stars or less. If 97% of potential customers skip over your business, it’ll be hard to keep the lights on.

Customer Feedback Examples 

If you want to generate more positive reviews, it helps to know what an excellent review really looks like. You might be thinking, “Duh, I know this already, people say nice things about my business.”

There is more to it than a five-star rating. While the exact characteristics of good reviews vary by industry, there are certain fundamental elements that great reviews have in common. It’s worth taking note of them. You need to know what the end goal looks like if you want to achieve it.

1. Detailed, Specific, and Honest

A useful review includes enough detail to give others a feel for what happened. Potential customers want to know more than that someone else was happy. They want to know what exactly they liked so that they can gauge whether it aligns with their own preferences. Just compare this review of a Dominos…

writing a review for someone

To this review…

An example of a good customer review that is very detailed

Which review is likely to influence someone with an intense pizza craving? A five-star rating and “good pizza” is not bad, but it doesn’t have the same impact. A review doesn’t have to be the length of War and Peace, but an honest, detailed, and specific recollection goes a long way to building credibility.

2 . Calls-Out Stellar Customer Service

70% of U.S. consumers say they’ve spent more money to do business with a company that delivers excellent service. It’s not surprising then that a good review will shed a positive light on your customer experience.

An added bonus is if a review makes particular note of your staff or even calls out an employee by name:

writing a review for someone

3. Provides Constructive Criticism

One less-heralded benefit of reviews is the feedback they provide you with. Ideally, a review also outlines areas of possible improvement. This constructive criticism is not only helpful to you. It also gives customers a sense of their “worst-case” scenario.

They want to know what can go wrong to understand just how much it will matter to them. Take this review:

An example of a customer review that provides good constructive feedback

If a customer doesn’t care about the restaurant’s food presentation, then it won’t bother them. If they do, and they decide to come anyway, then at least it won’t come as a surprise. Not only will they be less likely to complain, but they will also be more likely to focus on the positives they expected.

4. Features Images

Marketers use a fancy word for images in reviews: User-generated content. If you are not a fan of marketing jargon, it basically means that your customers include pictures of your product in action or your business’s premise. These “real-life” images provide an in-depth and authentic feel to any review. 

An example of a great customer review that includes images

How to Generate Good Customer Reviews & Feedback

Now that you have a solid understanding of both the importance of good reviews and actual examples of real reviews, it’s time to focus on generating more of them.

There are a lot of different ways that you can help control the narrative in your reviews, but here are three critical areas you can’t ignore.

1. Provide Exceptional Customer Service

If you’ve paid attention thus far, you know that we already called out the importance of customer service. It might go without saying, but the number one way you can generate overwhelmingly positive customer reviews is by focusing on customer service. 

Empower your staff to go above traditional standards—and beyond canned responses—to deliver personal customer support. A genuinely warm and human experience prompts loyalty like nothing else. 

writing a review for someone

2. Harness Your Social Channels

It’s incredibly rare that anyone would pick up the phone and call you up with feedback. Instead, your customers take to social media to talk about you. That’s why it’s essential to harness your most public-facing customer service touchpoint and join in on the conversation. 

With the right approach, you can turn it into a goldmine of positivity. Encourage customer feedback and positive interactions with fun hashtags and quick responses, and most importantly, have fun.

writing a review for someone

This does not apply solely to customers post-purchase, but at every single point on the customer journey. Your tone and voice in this interaction will help guide your customers, so expect it to be reflected back in their reviews.

3. Reply to Positive Customer Reviews

Certain people believe that the higher-purpose of customer service is to turn an angry customer into a happy one. In this light, there lies an opportunity in every negative review.

While there is value in this, it can risk a mindset that ignores the power of good reviews too, and the need to respond to them. Positive reinforcement is the core concept here.

Happy customers need to be heard just as much as unsatisfied ones. This shows anyone thinking of leaving a review that they will be heard and that their feedback matters to you. 

writing a review for someone

Good Cutomer Feedback is Essential for Your Business

Whether you want to get reviews on Amazon or Facebook, repeat after me, “customer reviews are under my control.” Reviews are just another element of your company.

When you focus on excellent customer service , you create the reviews you want. You can also determine the tone and voice of the customer by reflecting it in your engagement with them, primarily in-person and through your social channels.

There is, unfortunately, no exact science. But when you see consistently excellent reviews roll in, you know you have the right formula.

Drew Wilkinson

Drew Wilkinson

Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.

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9 customer review examples + template for getting more reviews

Business owner transitioned to RingCentral team communications platform, making it easier for employees to hold team meetings and see each other face-to-face

When it comes to making decisions, we humans aren’t always independent thinkers. From buying our morning coffee to big-ticket items like a new car, we depend on our network’s opinions, advice, or perspectives for making the right decision. 

With the internet, those networks get way, way bigger. We’re no longer confined to just friends, family, and coworkers—we can see what people all around the world think with just a quick Google search. 

And these customer reviews hold serious weight with shoppers. Online reviews—either positive or negative—can impact over 93% of consumers’ decisions . 1  

While reviews can accumulate on their own, they shouldn’t exist in a vacuum. Knowing how to ask for reviews, leverage them to get more business, and respond to less-than-favorable customer testimonials can improve your business image and land you more long-lasting customers. 

Keep reading to learn about:

  • Why customer reviews are so important 
  • 9 types of reviews and how to get more of them  
  • How to respond to positive and negative customer reviews

🌟 🌟 🌟 🌟 🌟 Want to get more customer reviews for your business? Use these outreach templates (and DIY customer review builder!) to help your customers give you the best review possible.

Get free review templates

Why are customer reviews so important?

Customer reviews build something known as social proof, a phenomenon that states people are influenced by those around them. This might include friends and family, industry experts and influencers, or even internet strangers. 

Social proof can push customers who are on the fence about buying a product to make a purchase (or consider other alternatives). While there are many different forms of social proof (like influencer campaigns and company partnerships), customer reviews have a special place in shoppers’ hearts. 

Think about the last time you tried a new restaurant. Or bought a vacuum. You probably looked for reviews online first, right? When considering a purchase, people want first-hand perspectives from other people just like them. While a famous influencer might catch their attention, experiences from peers are also important if you want to convince them to buy . 

Depending on the industry your business is in, customer reviews might be especially important because they help offset a generally negative view of certain industries. For example, if you work in advertising, you’ve got a bit of an uphill battle— only 23% of respondents surveyed in the Customer Communications Review said that ad agencies provided “very good” or “pretty good” service, and ad agencies rank dead last in comparison to other major industries:

industry rankings customer service

Thank you for your interest in RingCentral.

9 customer review examples (and how to get more reviews)

Customer reviews come in many different forms. Including a few good ones on your website can improve your chances of winning more customers—who doesn’t want that?

And anything you can do to make it as easy for your happy customers to write those reviews for you will help. For example, here’s a handy Mad-Libs-style customer review builder that you can attach to your message or email to the customer when you’re asking if they can write a review or testimonial for you:

DIY customer review builder

You can download this customer review template, along with examples of outreach communications, to help you save a ton of time as you’re gathering customer reviews 👇

Let’s walk through the different kinds of customer reviews, starting with the easiest ones to collect. ​

Testimonials or quotes from your customers are one of the most common forms of customer reviews. You’re most likely to find them on a company website, typically on the homepage, or in their marketing materials. 

Here’s an example of a quote testimonial from WordPress : 

Quote testimonial from WordPress

These short (typically only one to two sentence) overviews of how your product or service impacted a company helps give your brand credibility. With quote testimonials, those impressive claims you’re making actually sound believable because they’re backed up by someone who’s, well, not you. 

We list customer quotes as the easiest type of review to get because they involve very little effort for you and your customer. Because you’re in control of adding them to your website, all you need to do is ask your customers to share their experience in an email, in person, or over the phone. 

Quotes also allow you to choose the great customer service stories , perspectives, or opinions that you think are most valuable. You can highlight your high-profile clients—and who says you have to use the less-than-favorable reviews?

How to get a quote review:

Ask for it. Call up your long-term customers and ask if they’d be willing to share a testimonial or a bit about their experience working with you to display on your website.

Or look for positive words of encouragement in email and social media responses or everyday conversations. If a customer gives you a great quote, ask if you can showcase it on your website.

You might be on multiple social media platforms, so how can you keep track of all these messages? If you’re providing omnichannel customer service , you might already be using a tool that can consolidate all your customer conversations and communication channels into one handy dashboard. Like this:

To get awesome customer reviews, you need to provide awesome customer service, whether that’s by focusing on proactive or agile customer service.

2. Peer review sites

Peer review sites are probably what you think of when you think of customer reviews. These include Google reviews, Facebook reviews, Yelp, Amazon, or G2 Crowd (if you’re a software company). 

You’ve probably encountered these kinds of reviews while you were deciding whether or not to try a local business for the first time: 

Review about Kalaya Thai Kitchen

Reviews on peer-to-peer sites can happen organically, often removing the company from the review process entirely. (This can be a nightmare if you’re managing a small business , since one bad review can have a huge impact, but this also makes the reviews seem more authentic.) Customers don’t need to worry about if companies have edited them to be more favorable (or deleted reviews they didn’t agree with). 

However, this also means you’re not as in control of these kinds of reviews. 

But that doesn’t mean you can’t do anything at all. These peer-to-peer review sites are often one of the first places a potential customer looks when considering a purchase, so ensuring you have some positive reviews on each is important. 

How to get a review on a peer review site:

Again, the best way to do this is to ask. Send an email, ask in person, or add links to your website that make it easy for customers to leave their opinion.  

3. Social media

Social media is becoming just as much a resource for businesses that want to build brand awareness as it is for people who are interested in connecting with brands. But don’t just your social media campaigns to get prospects. Not only are customers turning to social media to ask brands questions or learn about their services, they’re also using their accounts to share opinions and reviews. 

Here’s an example from American Eagle’s spin-off clothing line Aerie: 

Customer asking a question through social media

Like peer-to-peer review sites, the company usually isn’t involved in the review process—making them feel more transparent and honest. But one of the biggest benefits of having reviews on social networks is that prospective customers can get a feel for who the customer is in ways they can’t with testimonials or peer-to-peer review sites. 

How to get social media reviews:

Encourage customer reviews on social media by creating communities where customers are empowered to share their experiences or purchases. For example, Aerie uses the hashtag #AerieReal to make it easy to see how customers are styling their items in real life: 

Customer reviews of Aerie using the hashtag #AerieReal

Create a unique hashtag to compile your customer reviews in one place.

4. Case studies 

Case studies dive deep into customer results and are particularly useful for businesses selling to businesses (aka the B2B space). 

Here’s an example of a case study from RingCentral and our client Box : 

RingCentral case study about Box

Case studies—unlike traditional customer reviews—are written from the perspective of the company doing the work or providing the product. Rather than the customer explaining how they helped, the company walks through what they did to help their customer reach their goals. 

This perspective gives potential customers an idea of how your team works. It gives you a chance to show off your problem-solving skills and attention to detail, and it allows your potential customer to envision how you might help them. 

How to get case study reviews:

Write your own! Be sure to mix in quotes, results, and info from your customer to back up your claims. Each case study should read like a partnership—not just a one-sided perspective. 

5. Customer stories and interviews 

We all love a good story—and that’s probably clear in the review types that we’ve listed so far. Customers want to see themselves in the people your company has already helped; they want to know what your customer experience is like. One way to do this is through customer stories and interviews. 

Squarespace is one company that does this well:

Squarespace Stories and Interviews

Through stories and interviews, Squarespace shares who their customers are, what the vision or mission of their website is, and how Squarespace provides them with the platform to reach those goals. 

For Squarespace, they get an opportunity to showcase how diverse their client pool is. But it gives customers an opportunity to connect with each other too. Similar to case studies, stories and interviews paint a larger picture of what the customer is hoping to accomplish—only you have to be less self-centered here and make sure your customer is the star of the story. 

How to get customer story-style reviews:

Stories and interviews give a more personal perspective. Instead of hearing from your company, they’re hearing stories straight from the customer. So, to get those stories, send customers a questionnaire or old in-person interviews.

Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content. 

💡 Get more positive customer reviews with these free outreach templates (and DIY customer review builder).

Get free templates

6. Blog posts 

Blog post reviews give your potential customer an opportunity to really dig in deep into your product or service, and even your brand and culture as a company. Rather than just a sentence or two like a customer might find on your website or a few hundred words displayed on a peer-to-peer review page, blog posts can be thousands of words, complete with step-by-step instructions with images that thoroughly explain a process or perspective. 

This is a great example of a blog post review on Warby Parker : 

Blog post review on Warby Parker

These kinds of reviews can typically answer more complicated questions that require more space and time—something that isn’t really possible with traditional reviews. 

But one of the biggest benefits of blog post reviews is the SEO value, meaning you can get these pages to show up on Google when people are searching for reviews of your business. If you’ve ever searched for “[product] review,” you’ve probably encountered a post like this before. Because these posts tend to be descriptive, long-form, and useful, they can rank pretty highly. 

How to get blog post reviews:

Getting reviews like this one can be a little difficult. After all, not everyone has a blog to write on. You can increase your chances by offering a free sample or trial of your products or other goodies to industry influencers and experts who run popular blogs. 

Consumers like videos. This isn’t anything new. In fact, 85% of internet users in the United States say they watch video content—making it a strong contender as an outlet for your customer reviews 2 . 

Shopify is one example of a company using video testimonials: 

Shopify video testimonials

Video reviews can give potential buyers something most written reviews can’t: emotion. 

Viewers can see the difference your products or services have made. They can build a stronger connection with your customers, making it easier to put themselves in their shoes. These deeper connections can spark more sales . 

Creating videos doesn’t need to be complicated. Customers sharing selfie-style videos talking about what your product has done, or just stationed in front of a camera, can get the same message across. 

While you want the image and audio to be clear in the videos you share, the quality of the message is more important. If you have a customer willing to discuss on camera how you’ve helped them, this can go a long way. 

Here’s another video review of Shopify, this time from YouTube : 

This one doesn’t involve a lot of money or production—just a user sitting in front of his computer camera giving his opinion of the tool. And it still has over 15,000 views.

How to get more video reviews: 

If you have the budget for larger production projects you want to feature on your website (like our first example), reach out to the customers you think have the best story or video presence. If you’re spending the money, you’re in control of the story. 

However, to get more reviews like the second, treat it the same as blog post reviews. Reach out to industry experts who have large YouTube followings and offer free trials or discounted products in exchange for an honest review. 

8. User-generated content 

User-generated content includes social media posts, videos, images, audio, or other kinds of content created by—you guessed it—a user of your products or services. Some of the review types we’ve already covered would fall into this category (like social media posts or customer videos). 

But user-generated content isn’t just an online review or a customer sharing an image with your hashtag. That’s just the start. You then need to take that content and use it in a bigger, coordinated way. 

Here’s an example of how direct-to-consumer mattress brand Casper does it:

Casper User-generated Content

Like the Aerie example, Casper encourages users to share pictures using their products (in this case, sleeping on their mattresses) on social media. When someone tags Casper in their post, the image is added to a reel on their website. 

They also share customer posts on their own Instagram feed:

Casper's Instagram Feed

Dogs and babies do well on Instagram, haven’t you heard?

User-generated content puts your customers’ experiences front and center. Although they’re not exactly traditional reviews, prospective customers can see how happy others are with your products. It helps build authenticity— something millennials love . 

How to get more user-generated content: 

This one follows the same tips as social media reviews. Encourage your audience to share their experiences by creating a unique hashtag or tell them to tag you in their posts. 

Then start commenting, sharing, and engaging with your own audience. When your audience sees you showcasing other users’ experiences or getting into conversations, they’ll jump to get involved. 

9. Brand ambassadors 

Think of brand ambassadors as an external sales team. They’re loyal customers who love your brand or product so much they’re willing to recommend your products or services to their own networks. The bonus with having brand ambassadors is that they’re usually seriously obsessed fans—and are probably more familiar with your product than even your own team.

Brand ambassadors don’t need to have large followings. In fact, anyone can be a brand ambassador. You probably have brand ambassadors without even knowing it. 

One of the best examples of brand ambassadors online is for the budgeting software, You Need a Budget (YNAB). Users are active on platforms like Reddit , sharing advice on how the platform has changed their life for the better:

You Need a Budget (YNAB) online brand ambassadors

How to get more brand ambassadors:

While you could pay for brand ambassadors, you’re better off creating them organically. In YNAB’s case, they did so by providing a unique spin to traditional budgeting software. By helping customers who otherwise would have slipped through the cracks, they’ve created a loyal fan base. 

It takes more time to build brand ambassadors naturally, but this is a high-reward review since their advocacy will be much, much stronger, directed, and in-depth than your average Yelp review. 

👀  How can you get more customer reviews? Start with these free outreach templates (and DIY customer review builder).

How to respond to customer reviews 

We’ve said it before and we’ll say it again—your customer reviews shouldn’t exist in a vacuum. 

If you’re just allowing customers to leave reviews on peer-to-peer pages, social media, or their own blogs without acknowledging them or responding to them, you’re not making use of powerful content that has been known to convert leads.

But your response process should look different depending on if the review is positive or not. 

How to respond to a positive review  

Congrats! A customer left you a positive review. Time to pop the champagne—and write a response. 

Responding to a positive review is a lot less stressful than responding to something negative but just as important. Letting your happy customers know you’ve seen their kind words and you appreciate their feedback can encourage them to continue singing your praises. 

Here’s how to respond to positive reviews: 

  • Make your message personalized. Customers will quickly realize if you’re just copying and pasting messages to all your reviews. Instead of giving a generic “Thanks!” take the time to write a thought-out, personalized message.
  • Respond in a day or two. Fast responses show you’re paying attention. While you’re not expected to drop everything to respond to reviews, a quick response—especially on social media—can keep customers engaged with your brand. Reduce your response time by integrating your social media apps with your cloud-based communications system. RingCentral connects with top social platforms, like Instagram, Facebook, and Twitter, so you can easily respond without needing to switch platforms.
  • Show your personality. This is your chance to engage directly with a happy customer, so make the most of it. Respond with some personality—humor, kindness, wit, you get the idea—to really connect with your customer. Regardless of your brand’s personality, be authentic. Your audience will be able to tell if you’re not.
  • Give a recommendation. Now is a great time to point your customer in the direction of another product, a piece of content, or something related to their review. (This is a great way to personalize your response!) For example, if they say they enjoyed a product, recommend they look into a supplementary project, or suggest they check out a blog post that tells them how to make the most of their purchase. Your main goal is to keep them engaged! 
  • Ask if you can showcase their review. If someone leaves you a particularly stellar or unique testimonial, ask for permission to share it! Display it on your website, show it off on social media, or create user-generated content out of it. Showing off the kind words of your happy customers is more powerful than just telling people how awesome you are.

How to respond to a negative review

Negative reviews are much less exciting than positive reviews. They can be stressful, and responding can feel like a lost cause. But even the most unhappy customer can change their opinion with the right encouragement. 

Responding to a negative review is a little less “just be yourself” and a little more strategic: 

  • Respond promptly. Again, you may not need to drop everything you’re doing to respond, but it’s more important to get to negative reviews quickly than positive reviews. If a negative review is posted for too long without a response, not only is it frustrating for the unhappy customer, but it can also leave a bad taste in prospective customers’ mouths. Do your best to get to negative responses in just a few hours.
  • Put the customer first. You may not agree with what the customer is saying, but that doesn’t mean you should be on the defensive. Instead, listen and see where the customer is coming from—you have to identify where their frustration lies. Think about the response you would want in their shoes and try and find a solution.
  • Respond publicly, but push the conversation to a private channel. You don’t want to get into a debate with an unhappy customer on Yelp, but you also don’t want it to seem like you’re not acknowledging negative reviews. Reply to unhappy customers on the platform they’ve left the review on, but encourage them to continue the conversation through a private message on social media, email, or phone call. 

If you have a phone or communications tool, it can make this part easier. For example, RingCentral integrates with other popular social media apps to let you switch between platforms while keeping the integrity of your conversations:

answering customer questions through RingCentral Engage Digital

(When frustrated customers don’t have to repeat their issues over and over, it might help soothe them a bit and give you a better shot at turning the interaction around.)

  • Follow through. Don’t just apologize and call it settled. In order to change your customer’s opinion, you need to find a solution to their problem and follow through on it. Work with the customer to discover what will change their opinion—and follow up after to see if you’ve been successful.
  • Don’t get it taken down. It can be tempting to get a negative review removed, but it can hurt the trust you’ve built with other customers—especially if that unhappy customer realizes they’ve been silenced. If you respond the right way, leaving the review up also proves to prospective customers that you care about your customers’ opinions. Sometimes, an unhappy customer will even write a positive follow-up review to show people that you actually turned things around for them:

Positive follow-up review from a customer

Replying to reviews (both positive and negative) appropriately means having open communication with your customers. Bringing reviews in as part of your customer feedback cycle can help you identify communication gaps or other areas where you’re not meeting expectations. 

What can you learn from these customer review examples?

Asking your audience to buy from you without any reinforcement from other customers is an uphill battle. Without any reviews or social proof, you’re expecting them to invest solely on blind trust—and it doesn’t work well. 

Rather than making your job more difficult, make the most of the happy experiences your customers choose to share. From peer-to-peer pages to your own website and social media accounts, showcasing positive reviews—and responding to negative reviews the right way—can help you land more customers.

1 thedrum.com/news/2017/03/27/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests

2 statista.com/statistics/272835/share-of-internet-users-who-watch-online-videos

Originally published Feb 19, 2020, updated Jan 29, 2023

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9 Tips on How to Write a Review for All Cases - With Examples

Natalie

Tip #1: Be honest and objective Tip #2: Add evidence Tip #3: Understand the audience Tip #4: Keep your review short Tip #5: Make you review personal Tip #6: Stay calm when writing a negative review Tip #7: Date your review Tip #8: Be responsive when writing a review Tip #9: Proofread A review template

Useful tools: 1. Newoldstamp - Email signature marketing 2. Mailchimp - Email builder and sender 3. Reply.io - Personal email outreach, calls, and tasks 4. RocketLink - Your branded short linker 5. Canva - Online tool for making designs

I've had my eye on a lovely cafe in my city for months. All the banners and posters called me to taste a hot cream-soup with some crunchy toasts, fresh arugula salad, and yummy fried ice cream. And finally, the day has come. I got a table by the window, ordered a few dishes, and started looking at the interior. I was so excited by the moody lampshades that I haven’t noticed the dirty table in front of my nose straight away. While that is the thing I can ignore at times, what I can’t forgive is a tasteless food and poor service. Honestly, I’ve never felt so disappointed after having dinner in a restaurant. I was deceived by attractive banners. Duh. Since that day, I always write and read reviews.

Are reviews really helpful?

We are presented with so many options today. Therefore, making even minor decisions can be difficult and tiresome. Honest reviews help others make good decisions. Companies can improve their products or services based on customer feedback.

Customers trust online reviews

data source: invespcro

How to write a 5-star review

To provide useful and constructive feedback, you need to know what should and shouldn't be included when you write a review. We have prepared a simple structure you can stick to.

Add review thesis

First of all, make sure you know the general message you want to bring to users’ attention. Start with a simple thesis such as “I really liked the restaurant” and push your idea further basing on this thesis.

Write your overall opinion

In a couple of sentences or less, write your overall opinion about the product or service. For example, “The food at ABC cafe appears simple, but the flavors have remarkable depth.”

Add likes to review

Mention what you liked the most about the product/service/place. Try to keep it all brief but still informative. Pros like “great service” or “cool app” don’t provide much useful feedback.

Mention what you liked in a review

source: g2crowd

Mention dislikes

If you are not satisfied with the product or service, include dislikes in your review. Just like with the pros section, try to make the cons section clear and informative. Cons like “Terrible product” or “Not good value” don’t help businesses improve.

Add recommendations to your review

Although most of the review platforms use a five-star review system, it would be helpful if you add your recommendation in your review. This way, you can, for example, explain why you gave someone four stars instead of five. You can also include a short explanation like «I would recommend this game only if you are a fan of games such as “Skyrim” and “Call of Duty.”»

Mention price-quality ratio

Let people know if the product or service is of high quality and whether it’s worth buying.

Add a rating in your review

In addition to writing a review, use the stars to score the product/service/place. However, this step can be optional, depending on the platform.

Make sure you rate a product

source: capterra

Want to develop a customer review system for your business? Here is how .

9 tips on how to write a review

If you don’t know how to write a review article, follow these guidelines. They will help you make your reviews useful to both businesses and other customers.

Tip #1: Be honest and objective

Although you are writing from your own individual perspective, you should still be honest and stick to the facts.

Tip #2: Add evidence

If you don’t have enough evidence to support a particular point, then it’s better not indicate it at all.

Tip #3: Understand the audience

Before writing your review, you need to think about those who will read it. If you are writing for a general audience, it won’t be appropriate to use complicated technical terms. Or if your review is intended for gamers, you can refer to similar games they may know, etc.

Tip #4: Keep your review short

Good reviews contain details and highlight specific things the business did or didn’t do well. But it’s important not to overdo with the length of the review.

Reviews should be short and concise

source: reviewtrackers

Tip #5: Make you review personal

Make your feedback original and unique, infuse some personality. Tell people a story about how you used a product or service in your life.

Tip #6: Stay calm when writing a negative review

Even if you have had a negative experience, use a calm and sober tone in your review article. This way, your feedback will look professional and credible. Moreover, businesses are more likely to engage with you to address the problem if you keep calm and friendly.

Tip #7: Date your review

Indicate when your experience with the product or service was. Perhaps, the company has made considerable changes to its product/service since then.

Add the date of your review

source: tripadvisor

Tip #8: Be responsive when writing a review

Write your review in a conversational manner. This way, you will let the readers respond and suggest their point of view.

Tip #9: Proofread

Reviews with grammar and spelling mistakes are hard to read. They also lack credibility. That is why it is crucial to take some time to proofread everything carefully. Also, you can ask someone to read your review before you submit it.

Check out other useful content: “Email Signature Business Card Templates to Make Your Correspondence the Most Professional.”

A review template

Now let’s see in practice how to write a nice review.

A good review should include the product/service name, some pros & cons (if any), your recommendation, and a conclusion if needed. Here is a template that shows what a useful review should consist of:

Name of a product/service/place: Monica’s Amazing Cafe

Pros: list of positives such as fast service, good prices, comfortable seats

Cons: list of negatives such as they ran out of the soup

Review content: describe your experience using facts. For example, friendly staff made me feel really welcome right after I entered the cafe. The atmosphere was warm and cozy. The prices were extremely reasonable (I got a smoothie, falafel wrap, and a few candies for less than $15.) The only thing that made me uncomfortable was that they ran out of the soup. However, the staff addressed this issue really quickly.

Review conclusion: One of the best meals I have had in NYC.

Here are some how to write a review samples for your reference:

Review example

source: getapp

Example of a customer review

source: financesonline

Almost anything can be reviewed: music, restaurants, hotels, apps, books, hospitals, and even prisons (found some reviews on Yelp). If you want to make a recommendation to your audience, help others make better decisions when buying something or visiting some places, and provide valuable insights to businesses, you need to learn to write reviews well. The best review articles answer questions that a prospective customer might have. They are also as objective as possible, not too long, detailed, and contain accurate and honest information.

Contact with me

Content Writer at Newoldstamp

Natalie is an expert content writer at Newoldstamp with a background in linguistics and marketing. She's been creating compelling, human-friendly email signature marketing content since 2013. Natalie is passionate about helping businesses connect with their audiences through authentic email signatures that boost engagement and conversions.

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Peer Review Examples (+14 Phrases to Use)

writing a review for someone

‍ Table of Contents:

Peer review feedback examples, what are the benefits of peer review feedback examples, what are peer review feedback examples, 5 key parts of good peer review examples, 14 examples of performance review phrases, how do you give peer review feedback to remote teams, the benefits of a feedback culture, how to implement a strong feedback culture.

A peer review is a type of evaluative feedback. It focuses on the strengths and areas of improvement for yourself, your team members, and even the organization as a whole. This form of evaluation can benefit all parties involved, helping to build self-awareness and grow in new ways that we might not have realized before. Of course, the best examples of peer review feedback are those that are well-received and effective in the workplace, which we will go over in the next section.

As mentioned, peer review feedback is a great way to identify your strengths and weaknesses and those of others. The benefits are two-fold: it helps you grow in new ways that may have been difficult for you before, while also making sure everyone involved feels confident about their abilities moving forward.

For instance, organizations with robust feedback cultures can close any gaps that hinder their performance and seize business opportunities whenever they present themselves. This dual benefit gives them competitive advantages that allow them to grow, along with a more positive workplace. Leading companies that enjoy these types of advantages include Cargill, Netflix, and Google. Peer review feedback can also be a great tool to use for conducting your annual performance reviews. They give managers visibility and insights that might not be possible otherwise. The feedback can help you better understand how your employees view their performance, as well as what they think the company's expectations are of them. This opportunity is especially helpful for those who work remotely—it allows managers to see things that might be missed otherwise.

For example, if an employee works from home often or telecommutes frequently, it can be more difficult for managers to get a sense of how they are doing. This is where peer review feedback comes in—if their peers notice issues that need attention, this provides the manager with valuable insights that might otherwise have gone unnoticed. Everyone must be on the same page about what exactly it is they want from these sessions and how their employees will benefit from receiving them.

A Gallup poll revealed that organizations that give their employees regular feedback have turnover rates that are almost 15% lower than for those employees that didn't receive any. This statistic indicates that regular reviews, including peer reviews, are important. However, so is giving the right kind of peer review feedback.

As such, when you have a peer review session, think about some good examples of the type of feedback that might be beneficial for both parties. These would be the relevant peer review examples you want to use for your organization.

One example would be to discuss ways in which the employee’s performance may have been exemplary when you give them their peer review feedback forms . This conversation gives the person being reviewed an idea about how well they're doing and where their strengths lie in the form of positive feedback. 

On the other hand, it also helps them know there is room for improvement where they may not have realized it before in the form of negative feedback.

Another example would be to discuss how you might improve how the person being reviewed conducts themselves on a day-to-day basis. Again, this action can help someone realize how their performance can be improved and provide them with suggestions that they might not have thought of before.

For example, you may notice that a team member tends to talk more than is necessary during meetings or wastes time by doing unnecessary tasks when other pressing matters are at hand. This type of negative feedback would allow the person receiving it to know what areas they need to work on and how they can improve themselves.

As mentioned previously, peer reviews are a great way of giving an employee concrete suggestions for the areas in which they need improvement, as well as those where their performance is exemplary.

To ensure that your team feels valued and confident moving forward, you should give them the best examples of peer review feedback possible. The following are five examples of what constitutes good peer review feedback:

1. Use anonymity. Keeping them anonymous so that the employee review makes workers feel comfortable with the content and don't feel any bias has entered the review process.

2. Scheduling them frequently enough. A good employee experience with peer reviews involves scheduling them often enough so that no one has an unwelcome surprise come annual or biannual performance appraisal time.

3. Keep them objective & constructive. Keep peer review feedback objective and constructive—your goal is to help improve the peers you're reviewing so they can continue to do an even better job than before!

4. Having key points to work on. Ask questions such as: what is the goal? And what does the company want people to get out of each session?

5. The right people giving the peer review . Personnel familiar with the employee's work should be the ones doing the employee evaluation, rating the reviewer's performance, and providing peer feedback.

You can use the following positive performance appraisal phrases to recognize and coach your employees for anything from regularly scheduled peer reviews to biannual and annual appraisals:

  • "I can always count on you to..." ‍
  • "You are a dependable employee who meets all deadlines." ‍
  • "Your customer service is excellent. You make everyone feel welcome and comfortable, no matter how busy things get." ‍
  • "The accounting work that you do for our team helps us out in the long run." ‍
  • "I appreciate your helpfulness when it comes to training new employees. You always seem willing to take some time out of your day, even though you're busy with other tasks, to show them how we do things here at [COMPANY]." ‍
  • "It's so nice to see you staying on top of your work. You never miss a deadline, and that is very important here at [COMPANY]." ‍
  • "I can always count on you when I need something done immediately." ‍
  • "Your communication skills are exceptional, and I appreciate the way you always get your point across clearly." ‍
  • "You are always willing to lend an ear if someone needs help or has a question about something. You're great at being the go-to person when people need advice." ‍
  • "I appreciate your ability to anticipate our customers' needs."

Negative performance review phrases can be helpful if handled the right way and often contribute to improving the employee's performance. 

Here are some examples of effective negative performance review phrases you can use:

  • "You seem to struggle with following the company's processes. I would like to see you get better at staying on top of what needs to be done and getting it done on time." ‍
  • "I'm concerned that your work quality has slipped lately. You're still meeting deadlines, but some of your work seems rushed or incomplete. I want to make sure that you're giving everything the attention it deserves." ‍
  • "I noticed that you've been getting a lot of customer complaints lately. Is there anything going on? Maybe we can work together and come up with some solutions for how things could be better handled in the future?" ‍
  • "You seem overwhelmed right now, and it's affecting your work quality. I want to help you figure out how we can better distribute the workload so that you're not feeling like this anymore."

When giving peer review feedback to remote teams, it is essential for everyone involved that the employee being reviewed feels comfortable and respected. And whether a peer or direct report gives the remote employee a review, the most effective way to ensure this happens is by providing open communication and constructive feedback throughout the process.

However, when you work remotely, it can be difficult to get the opportunity for peer feedback. However, there are ways of ensuring that such a process is still beneficial and productive.

The following are some examples of how to go about giving effective peer review feedback when working virtually:

  • Take advantage of webcams or video conferencing to make sure that you can see the employee's facial expressions and monitor body language during a performance review, remote or otherwise. ‍
  • Just like with any in-person performance review, it's critical to schedule a regular time for sessions so they don't catch anyone by surprise. ‍
  • Make it clear at both your end as well as theirs what the overall goal is—this helps them prepare ahead of time and ensures there are no unforeseen surprises. ‍
  • Ensure that you keep the feedback objective with constructive criticism, as this is what will allow them to improve their performance in a way that they can take advantage of immediately. Include all these key points in your company peer review templates also. ‍
  • Be prepared for these sessions by having a list of key points you want to cover with your peer reviewer—this helps guide the conversation while ensuring no important points are overlooked.

When employees enjoy their work, understand their goals, and know the values and competencies of the job, job satisfaction increases, along with their performance. In addition, the link between productivity and effective feedback is well established. For instance, 69% of workers said they would work harder if their efforts were recognized, according to LinkedIn.

Continuous and regularly scheduled performance appraisal feedback helps with employee development, clarifies expectations, aligns goals, and motivates staff (check out our article Peer Review Feedback to find out why peer feedback is so essential), establishing a positive workplace. Lastly, a workplace that dedicates itself to motivating people to be better will improve employee engagement and the levels of performance.

If you haven't implemented a culture for using feedback yet, there are several effective ways to go about it. One good way to kick things off is to first identify teams or some other similar organizational unit and have them experiment with the social feedback system.

While the frequency of peer reviews should be given every three to four weeks, or even at the end of a project sprint , the cycles for building a strong feedback culture can be quarterly or monthly, depending on your preferences and operations.

After the three cycles are finalized, you typically have built up enough feedback information to start the organization on its path to a strong feedback culture.

Knowing these peer review feedback examples and tips on giving them to remote teams will help you become more comfortable with this type of evaluative discussion. It can be difficult at first, but remember that the benefits are worth it! And remember: when giving peer review feedback, make sure you keep each session objective. This helps ensure they're constructive and that both parties walk away feeling as though they've learned a lot from them.

Want to keep that morale sky-high during Feedback Friday and the peer review process? If so, be sure to check out Matter , with features that allow you to give public Kudos all inside Slack.

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Reviews are critical appraisals published either online or in a newspaper or magazine. Traditionally, a review was of a book, concert, film or perhaps television show.However, now they are increasingly used online for far more purposes, including rating and assessing purchases, tradespeople, restaurants, venues, and events.

This page describes how to write a good review: that is, one that other people find helpful in considering whether to purchase, view, read or visit. It explains what you should include, the tone you should aim to achieve, and also what you should leave out.

What is a Review?

The term ‘review’ can be used in several different ways.

For the purposes of this page, we mean a critical appraisal of something , whether a book, television programme, online purchase, or holiday.

Review vs. Literature Review

The term ‘review’ is also used in writing for a literature review. This is a scan through the existing literature on a topic, to identify the current state of knowledge, and find a gap to research.

There is more about that in our page Researching and Writing a Literature Review .

The purpose of a review is to advise others whether to visit/buy/watch/read/otherwise engage with the subject of your review. It can also be used by businesses to see how they can improve.

It follows that a good review is one that other people find helpful in making their decision, or that helps the business to improve.

In writing a review, you should therefore consider what information people need to make that decision.

There is more about this in our page on Know Your Audience .

Tips for Writing a Good Review

1. describe the experience.

Don’t be tempted to just say ‘This was fine’. Describe the experience.

More helpful reviews provide more information, so that readers know what they might experience—and can judge for themselves.

One-word reviews: don’t

A review that simply says ‘great’, ‘no problems’ or ‘avoid’ is not helpful, because it does not give any context. Was it busy? Was it quiet? How can readers judge whether their experience will be similar?

Take time to provide a bit of context and a bit more information, to help your readers.

2. Make your recommendation clear

Readers look at reviews to help them decide whether to visit, buy, read, watch, attend or even date! This is the main takeaway from any review.

A good review therefore makes the writer’s recommendation very clear.

Some review sites allow you to leave a star rating—but even with that, make sure that you sum up by giving a recommendation at the start or end of what you write.

3. Give the reasons for your recommendation

A recommendation is useful—but it is not enough on its own. People want to make their own decisions, drawing on other people’s experience.

Explain the thinking and reasons behind your recommendation to support that process.

For example:

I don’t recommend this top. I often buy from here, and the sizing usually works well for me, but this one was a very strange shape, and really didn’t fit well.

This tells readers that:

  • You have experience of this shop, and you have bought from there before.
  • That even if they have also shopped there before, and the fit is usually good, this may not be suitable.

4. Offer an alternative if possible

If you are not recommending something, it can be helpful to readers to offer an alternative that might work better.

I didn’t like this film for [reasons]. I wanted to see it because other reviewers said it was like [second film]. However, if you like [second film], I recommend watching [third film] or [fourth film] instead, as I think they are more [amusing/family-friendly/scary/other reason].

This gives readers somewhere else to look—and also tells them whether their taste is likely to chime with yours.

“Not his/her best”

Some of the most useful reviews are those from people who are very familiar with a particular writer/film-maker. They can offer a comparison with other books or films by the same person—and therefore point readers/viewers towards something they may prefer.

5. Don’t be relentlessly negative—aim for constructive feedback

Almost nothing is completely negative, or irredeemable.

If you are leaving a customer review, especially if it is mostly negative, try to be constructive in your feedback. Suggest what could have been better, and how things could have been improved.

If it just wasn’t to your taste, then make that clear—and recognise that this is not the fault of the venue/writer/anyone else.

This book is well-written, but it’s not really my taste. I have a bit of an on-off relationship with this genre, and this one was definitely ‘off’ for me. If you love the genre, you’ll probably love the book, because it’s fairly typical. However, if you’re looking for something a bit different, then maybe look elsewhere.

The approach you should be aiming towards is respectful , especially if you can’t be nice.

Even if you didn’t like it, other people might—and you are often talking about someone’s livelihood here. Assume they were doing their best, and give them the option to improve.

Should reviews be funny?

Is a good review funny?

Some of the best-known reviews—the ones that go viral—are wildly funny. Google sugar-free gummi bears review for some samples.

Many such reviews have been viewed thousands of times, and upvoted thousands of times. They get attention—which is good—and they are helpful to potential buyers—also good.

Can you write a good review that is also funny? Clearly the answer is yes.

Is funniness essential to a good review? No.

All that is necessary for a good review is that it provides the right information to help people make their decision.

6. Be specific and honest

Many reviews that go viral do so because of the response from the subject of the review. At this point, it becomes clear that the review writer was either lying, or feeling extremely entitled when they visited and/or wrote the review.

Always be specific about what you experienced—and always be truthful.

For example, it is unhelpful to say “ That was the worst customer service I have ever experienced! Don’t go!

Instead, you might say:

“ We were kept waiting for 30 minutes for a table, despite having made a reservation some days ago. The waiting staff then took ages to take our order. The restaurant was extremely busy, but I don’t think that’s an excuse – you shouldn’t have that many covers if you can’t serve them all, and you certainly shouldn’t allow people in if you don’t have a table free. ”

Being truthful also means not exaggerating. If you say you were waiting for 30 minutes, make sure that you really were waiting for that long!

7. Don’t include personal information—either yours or theirs

It is a very bad idea to include your own personal information in a review, or anything about individuals at the business—and you also shouldn’t include any information about any other business either.

This means no plugs for a neighbouring restaurant, or your own catering business, or anything like that. It also means not mentioning any employees by name—even if you say something very positive about them.

It is also a very bad idea to leave reviews about somewhere you have worked on any site except something like Glassdoor.

8. Proofread your review to check it makes sense

You should always proofread something that is intended for publication. This includes reviews.

Check your review over before you hit ‘post’ or ‘send’. Look for spelling and grammar errors, and make sure that the sentences are kept fairly short.

If you are leaving a review on a website, copy your text into a word processing package, and use the spellcheck and grammar check tools before posting.

Better still, write it in a word processing tool first, so you can read it over more easily.

There is more about this in our page on Proofreading and Editing .

Reviews are for two purposes: to help other people decide whether to read, visit, watch, attend or buy, based on your experience, and to provide businesses with feedback that will help them to improve.

If what you are saying will not achieve either of those, then DON’T SAY IT.

Continue to: Understanding and Interpreting Online Product Reviews Offering Constructive Criticism

See also: Writing for the Internet How to Complain, Effectively Clarity in Writing

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Customer service review examples for "you're doing great"

Customer service review examples for improving in certain areas , review examples to improve customer service skills.

Happy employees, happy customers. At least, that's what they say. When it comes to providing stellar customer service, it's important to first examine your employees' experience .

At the heart of any thriving workforce is feedback. So, when it comes to empowering success with your customer-facing employees, feedback is critical . 

How are you investing in meeting your employees' needs ? Are you providing opportunities for feedback ? Are you actively listening to your employees? Do you use positive feedback as a form of employee recognition ? 

We've compiled 29 examples that relate to not only customer service  but also   customer satisfaction ,   customer relations ,   customer management ,   customer focus ,   handling customers appropriately , and general   customer skills . Try practicing some of these example phrases with your employees. 

  • You’re a great team player and you constantly help others meet their customer requests. Well done!
  • Your loyal customer base is outstanding. Customers often ask for you by name and you have a lot of repeat customers as a result. Great job!
  • Clients constantly request you for advice to solve their problems. You’ve become quite the go-to person with our customers.
  • You have no problem building rapport with everyone you come in contact work. This is a great customer service skill to possess.
  • You’re really good at obtaining first-hand customer information and using this information to improve our products and services. You should show the rest of us how you go about obtaining this information.
  • You’re really good at following up with the client so as to ensure that they are never left in the dark. Keep it up!
  • You're really good at focusing on what customers need and require. You have a real instinct to understand our customers. Good work!
  • You have the natural ability to understand and feel what your customers are experiencing, and you are able to meet their needs effectively. Well done!
  • You excel at serving your customers. Great job!
  • Even when customers are difficult, you still manage to give them feedback in a timely and constructive manner.
  • As a customer service representative, you have to be able to handle criticisms, complaints, and special requests from time-to-time. You need to be able to handle these queries as customer retention is vital for our company to survive.

You tend to focus too much on internal operations and you let customer problems go unheard. You need to deal with customer problems in a timely and efficient manner.

It is difficult to follow policies, practices, and processes as you make too many exceptions to customers. Try adopting a more hardline approach and make sure customers fall in line with what the policies are.

You tend to be a little too defensive about our product and company. Remember the customer is always right. Try to listen to what they have to say.

As you fall under the customer service department, it is really important that you get to know our customers. Try to get out more and get to know them.

Try to make time to visit customers and get to know them. It goes a long way in building rapport with them and they’ll appreciate your effort.

Customers often complain that you fail to follow up with them as promised. It is a good idea to stick to your promises. Try to under-promise and over-deliver.

When you’re on the phone, try to get to know the customer as a whole person. This helps build rapport and you’ll understand your customer problems quicker.

  • When products are updated, it is imperative that you understand the changes as quickly as possible so that you can answer any customer queries.
  • While the customer is always right, sometimes they have the tendency to have unrealistic demands. Try to negotiate so you reach a middle ground.
  • Always try to exhibit creativity and flexibility in solving customers’ problems and questions.
  • Remember to make the customer feel like a top priority. It’s important that their needs are met and they feel like they can provide honest and open constructive criticism .
  • Try to be 100% committed to outstanding customer service. If you go above and beyond what the customer expects, you will be creating a good employer brand . 
  • You need to be more transparent with company information. If a customer requests some information or some resources, don’t be afraid to share this with them.
  • Try refrain from speaking poorly about our competition. It’s not respectful or progressive. Despite differences, we want to ensure everyone is treated with integrity. 
  • Try to address problems as quickly as possible even if it’s a demanding customer.
  • You need to aim at providing constructive and timely advice to our customers. They need to feel like they are understood.
  • If there are pending delays, be proactive and inform your customers of these hold-ups.
  • Remember to never be manipulative and unduly influential when a customer is trying to purchase a product. At the end of the day, it’s their choice whether they would like to purchase the product or not.
  • Even if the customer is always right, never allow them to treat you badly and attack you personally. if you feel you are being mistreated, let your manager know. If you escalate the issue, the issue will be addressed in the appropriate manner. Psychological safety is important to prioritize, even in a customer relationship. 

If you're looking for ways to help boost your employees' customer service game, BetterUp can help. With  virtual coaching , you can help your employees improve their communication, problem-solving, and relationship skills.  Unlock the potential  within your workforce with the power of  personalized coaching . 

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Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

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writing a review for someone

How To Write A Review In English?

Writing

Writing a review can be a great way to share your experiences and opinions with others, whether you’re reviewing a product, service, restaurant, movie, or book. Reviews can also be a valuable resource for people trying to make purchasing or entertainment decisions. However, it can be challenging, especially if English is not your first language. This article will tell you how to write a review and provide helpful tips, including valuable vocabulary and phrases for positive and negative reviews.

Types of Reviews: 4 Main Categories to Write About

In the modern world of the Internet, we can hardly do anything without reading other people’s opinions. So we visit websites like the well-known  TrustPilot to find companies and products we can trust. And you don’t have to be a critic to write a good review. It is enough to share your honest opinion about what you want to discuss. But before doing it, let’s see the main types of reviews you can write. 

  • Product reviews. It includes every physical item you can buy, use, and review afterward – for example, clothes, make-up products, electronics, household appliances, etc. 
  • Service reviews. This category includes different services – hotels, restaurants, airlines, beauty salons, cars and  apartment rentals , etc. 
  • Entertainment reviews. You can share your thoughts about concerts, festivals, galleries, museums, movies, games, etc. 
  • App and program reviews. As you can guess from its name, you can review online applications, video games, software, etc. 

We can continue this list indefinitely, but you have already got the point. You can share your thoughts about anything. But today, we want to tell you how to write a great review. And we will start with some general tips that can help you be honest and respectful when sharing your opinion about things you like or dislike. So keep reading to find out more.

Practical Tips for Writing a Good Review

Even if you don’t like the product you will review, you still need to be respectful and polite. To achieve this, we’ve prepared a list of useful tips that will help you master any review, regardless of your  proficiency level  or attitude toward the things you discuss. Here are some of them.

  • Be honest. Your review should be a fair reflection of your experience, whether it was positive or negative. Avoid exaggerating or downplaying it, and try to provide an objective assessment of the product or service.
  • Use specific examples and details to support your opinion. It will make your review more informative and credible.
  • Avoid being too vague or too specific. Be descriptive enough to give readers an idea of what to expect, but avoid going into unnecessary detail.
  • Write for your audience. Consider your audience and what they might be looking for in a review. For example, if you’re leaving a comment on a restaurant, your audience might be interested in the food, atmosphere, and service.
  • Edit and proofread your review. Check for spelling and grammar errors, and make sure your text is easy to read.

Now that you know how to write great reviews and remain polite and respectful, it is time to discuss some grammar. And the first thing we will explore is the general structure of any review. It will simplify your life and help you easily share your thoughts about anything.

The General Structure for Writing a Review

So, you’ve decided to write a review, but you have no idea where to start and how to end it. If it’s familiar to you, keep reading. Below, you will find an indicative structure suitable for different types of reviews. 

  • Start with an introduction that gives an overview of what you’re talking about and sets the stage for your review. You can provide some background information and context if necessary.
  • Describe the product, service, or experience that you’re reviewing. This is where you can submit more detailed information about the features, benefits, and drawbacks.
  • Share your opinion about the product or service. Here you can honestly assess what you liked and disliked and why.
  • Wrap up your review with a conclusion, summarizing your main points and providing a final recommendation. You can also suggest who might benefit from the product or service, or who might want to avoid it.

These are some general tips on how to give a review. And now, it is time to be more specific. We’ve already mentioned that reviews can be positive or negative. But what is the difference between them? Let’s find out together.

All You Need to Know About Positive and Negative Reviews

Positive reviews are generally written when you got some good experience with the product or service you are discussing. The tone of such a review is primarily upbeat and enthusiastic, and the purpose of it is to share the positive aspects of the product or service with others. 

On the other hand, we write negative reviews to discuss a bad experience with something. These reviews sound more critical and sometimes frustrating or angry. They are usually made to warn others about the adverse aspects of the product or service. Negative thoughts often highlight the product or service’s flaws, poor quality, or lack of value for money.

When writing a review, it’s essential to remember that both positive and negative reviews can be helpful to others, as long as they are honest and informative. So, whether you like or dislike the product, focus on providing specific examples and details to support your opinion, and be respectful and fair in your assessment.

How To Write Good Reviews: Useful Phrases

To make this article even more valuable, we’ve provided you with some common phrases you can use for writing reviews. Here are the expressions and sentences suitable for introductions, descriptions, and sharing a personal opinion. 

  • I recently tried out… 

This phrase is an excellent way to start a review, whether it is positive or negative. As we said, it is always better to start with the introduction, and this sentence will immediately show your readers what product you’re talking about. For example: 

I recently tried out the new Maybelline mascara and was surprised by its quality. 

I recently tried this overhyped application, which wasn’t as good as I expected. 

  • I had high hopes for this product, and I was/wasn’t disappointed. 

This phrase is another excellent choice if you still don’t know how to write review introductions. You can use it for both good and bad experiences. For example:

I had high hopes for this serum, and I wasn’t disappointed. My skin has never been clearer. 

I had high hopes for the new season of Game of Thrones, and honestly, I was slightly disappointed. 

  • The quality of the product/service is exceptional. 

Now it is time to move to the next stage of our review – description. This phrase suits positive experiences when complimenting a product or service. For example:

I visited the Boho restaurant yesterday, and I was impressed. The quality of the service and food is exceptional. 

We stayed at this hotel years ago, but I still remember that the quality of service was exceptional.

  • I was impressed by the attention to detail. 

This phrase is also suitable for the description part of the structure. And, as you can guess, it is ideal for positive reviews on physical products, apps, or entertainment. For example:

I’ve recently visited a new gallery in New York and was impressed by the attention to detail. 

I’ve installed this app recently and was impressed by the attention to detail.

  • In my opinion, this product/service is… 

How do I write a review based on my personal experience? Start with this phrase! It will show the readers that you only share your thoughts and don’t try to impose your opinion on someone. For example:

In my opinion, this restaurant is terrible. I was shocked by the rude service and tasteless food.

In my opinion, this app is perfect for those who are trying to learn English. 

Best Ways to Respond to the Review

Now you know how to write reviews about anything. But what if you are the person who receives these opinions? Of course, we can’t forget about business owners or product creators. Here is a list of useful phrases you can use to respond to both positive and negative reviews. 

  • Thank you for taking the time to leave a review.
  • We appreciate your feedback.
  • Thank you for choosing our business.
  • We’re sorry you had a negative experience with our service. We want to learn more about what happened so that we can improve.
  • We’re glad to hear that you enjoyed our product. We take pride in providing high-quality products to our customers.
  • We’re sorry for any inconvenience caused during your visit. We strive to provide a positive experience for all of our customers.
  • We’d like to make things right. Please contact us directly to discuss how we can make this up to you.
  • We’re currently working on improving the issue you’ve mentioned. Thank you for bringing it to our attention.
  • We’d like to offer you a discount or free service to make up for any inconvenience caused.
  • We hope to have the opportunity to serve you again in the future.
  • Thank you again for your feedback. It helps us improve our business.
  • We appreciate your patronage and look forward to seeing you again soon.

These simple sentences show that you care about your business, whether you provide  travel services or create mobile software. People always like companies that listen to different opinions and try their best to meet customers’ needs. 

Learn the Best Review Writing Tips with Promova

One of the most important things about writing reviews in English is to make them grammatically correct and easy to read. In addition, you must have strong writing skills in order to effectively express your ideas and avoid misunderstandings. So how do you write a review if you are not yet fluent in English? In this case, you might need some professional help.

If you still struggle to find the best language learning platform to practice your English level, we are happy to help you. With Promova, you can find many solutions depending on your studying goals, fluency level, and other factors. Let’s see some of the most valuable things on the Promova website.

  • Personal and group lessons. Our team of professional tutors is happy to help you master English and enjoy your studying process at the same time. All you need to do is pass a fluency test to determine your English level and start learning immediately. 
  • Promova app . If you want to study alone, you can install a modern application available for iOS and Android devices. It is the best solution for learning on the go and practicing anywhere and anytime you want. 
  • Conversation Club. Promova offers a free Conversation Club for those who aim to practice speaking. Here, you can discuss interesting topics and master your communication skills with exciting people worldwide. 
  • Promova blog . And, of course, don’t forget to check our blog! It is where you can find dozens of articles on various topics that will be helpful in your studying journey. 

As you can see, there are many things to choose from. Hence, don’t waste any more minutes! Instead, go to the official Promova website now, and find the best language-learning solutions. 

All in all, writing reviews is a great way to share your thoughts and learn about other people’s experiences. We hope this article helped you find out how to do a review, the main types of them, and the most common phrases you can use in further discussions. And to help you with some practice, we want to ask you to do one thing. Please write a short review of your favorite restaurant or any other place you’ve visited recently. We will be happy to read it (and, who knows, maybe even see the area after it).

What are some common pitfalls to avoid when writing a review?

You need to avoid some common mistakes to make your review reliable and quality. It includes using complex language and professional jargon that can be hard to understand for most readers, sharing irrelevant or misleading information, using inappropriate language, and being too subjective. Another common pitfall is being too general and not providing any details.

How to make a review look more trustworthy?

The best thing you can do is to be honest when sharing your experience. Don’t under- or overestimate the product or service you are discussing and add some proof to support your opinion. Also, ensure your review is straightforward and contains no grammar errors. It will help you sound more professional.

Should I be a professional critic to review a product or service?

No, you don’t! You can write a review about anything as long as you are honest and objective. The only thing to remember is to share your experience and don’t discuss things that you haven’t tried or used before. But, of course, you need to warn your audience that your review is only your personal opinion and you are not positioning yourself as a professional critic.

Can my review contain jokes and personal thoughts?

Yes, it can, but only when relevant to the context. In some cases, including some short jokes can be great, especially in the introduction – it helps to set up the tone of your review. But don’t overuse it because it can lead others not to take your review seriously.

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Want to Write a Review? Here’s Advice From New York Times Critics.

In four short videos, A.O. Scott, Maya Phillips, Jon Pareles and Jennifer Szalai share with students their tips for writing reviews.

writing a review for someone

By Callie Holtermann and C. Ross Flatt

Note: Our Student Review Contest is open from Nov. 10 to Dec. 15.

You probably have a slew of opinions on the books, movies, video games and music you love and loathe. With some patience and attention, you can turn these opinions into a piece of written criticism: a review.

Advice from experts might help. To support students who are interested in writing their own reviews, whether for our annual review contest or just for fun, we asked Times critics who work in four different genres to share their advice.

In the four short videos below, you’ll learn more about how to explain your opinion, persuade a reader, consider a work’s context and examine the artist’s intent. For each video, we provide reflection questions to help students apply the advice to their own writing.

Explain your opinion.

A.O. Scott , a chief film critic at The Times, told us that a review should share the writer’s opinion and explain why he or she feels that way. An opinion alone is not enough, he said: “The only way you get anyone else interested in it is if you can explain it.”

Some questions to consider after watching the video:

Think of a work of film, music, art or writing that you reacted to strongly. What is your opinion of that work?

Why do you have that opinion? What evidence could you use to support your opinion?

What other information about the work might be useful to someone else who wants to learn more about it? How could you help an interested reader?

Persuade the reader.

Maya Phillips , a critic at large who reviews theater, poetry and other works of art and culture, stresses that a review is simply a piece of persuasive writing. She urges students who are new to review writing to use their visceral responses to drive their arguments.

Have you ever written a piece of persuasive writing, like an argumentative essay or newspaper column? How did you go about convincing the reader of your opinion?

What does your unique voice sound like? What review topics could be a good match for your preferred language and tone?

Consider a work’s context.

Jon Pareles , the chief pop music critic at The New York Times, told us that when it comes to today’s pop stars, “their stardom isn’t only in their music.” He encourages students to consider not only the work they are reviewing, but how that work fits into the broader cultural landscape.

Think about one work that you would be interested in reviewing (in any of the categories that The Times reviews). What would it mean to do a “close read” of this piece? What small details jump out at you?

Who created the work you chose? What do you know about them? How does their public presentation factor into your opinion of their work?

Try to understand the artist’s intent.

Jennifer Szalai , a nonfiction book critic at The Times, told us that reviewers have a responsibility to be fair to the creators of the work they review. “Fair doesn’t mean boring,” she said, “fair just means that you are trying, as much as possible, to understand what the writer of the book was trying to do.”

What do you think was the goal of the artist who created the work you chose in the last section? How well do you think they accomplished that goal?

Read a New York Times review in any section that interests you. ( Arts , Books , Style and Food are good places to start.) Do you think the review you read was fair to the artist? Why or why not?

If you want to learn more about review writing, we encourage you to explore our review writing unit and enter our Student Review Contest .

Callie Holtermann joined The Learning Network as a senior news assistant in 2020. More about Callie Holtermann

10 Examples of Good Reviews for Company

Article Updated: 7th November, 2023 No matter how good of a review-based star rating you have on your website it still needs to compare to websites with a well-written review by customers. A positive review that describes their experience is what potential online shoppers are looking for when looking to buy a product/service online.  However, […]

writing a review for someone

Article Updated: 7th November, 2023

No matter how good of a review-based star rating you have on your website it still needs to compare to websites with a well-written review by customers. A positive review that describes their experience is what potential online shoppers are looking for when looking to buy a product/service online. 

However, there is a difference between a review that is left unresponded and one that is appropriately responded to. Responding to reviews makes them even more powerful and helps minimize the bad impact of negative reviews. 

In this article, our online business reputation management experts from Trust Analytica will share insights on how to work with online reviews. Keep reading to know why positive reviews are important, and the best way to respond to positive reviews. In addition to this, we will also share 10 examples of good reviews for the company. 

What is a Review?

Reviews are great little tidbits of knowledge that help us gain perspective and evaluate our potential purchases. From ordering the next must-have video game to visiting a great new restaurant, reviews can help us make those decisions with greater confidence, as we hear others’ perspectives on the product or service in question. 

Reviews are valuable pieces of information that allow us to get advice before we take the plunge and commit our money to something that may or may not be worth it. It is always wise to read reviews before you purchase anything. Reviews help build the best company persona that is not just realistic but also doesn’t contain any fluffs or fillers. 

What are the Types of Reviews 

many different types of reviews can make or break a company’s online reputation? Whether it’s movie reviews, restaurant reviews, or product reviews, getting the opinion of someone who has experienced a service or item first-hand is invaluable. 

Reviews can take many forms – online reviews, written reviews in publications, or even word-of-mouth recommendations from a friend. Regardless of the type or source of a review being sought, they can be incredibly helpful in providing insight into what other customers have thought about a product or service, as well as ensuring that would-be buyers make an informed decision when making their purchase.

There are two basic types of reviews, Good Reviews , and Bad Reviews . Keep reading to know what makes a good review and how it impacts a company’s sales. 

Examples of Reviews 

writing a review for someone

Here is the basic difference between a Good Review and a Bad Review :

What Makes a Good Review

A good review is not that one that shows a five-star rating because it can be fake or forced and it doesn’t reveal a customer experience. A star rating only tells a potential online shopper that his experience with the company was good without revealing the HOW and WHY of the experience which is why reviews that only have ratings are not so helpful for the readers.

A good review explains why the customer enjoyed your business. This helps prospects understand what specifically sets your business apart from the competition.  

Here is an example of a great review:

A good review should describe various aspects of the customer experience. Did the customer receive fantastic customer service? Was an employee particularly helpful, and did the customer leave the employee’s name in the review? Did the customer mention other elements of the customer experience, like a great website that was easy to use?

How can Responding to Reviews Make your Reviews More Relevant and Impactful?

Did a review give you a high star rating but mention some negative experiences in the review response ? This is a valuable opportunity to show how your business responds to feedback. Thank the customer for their response and explain the steps you are taking to improve. This will likely make the customer even happier, and show prospects that you are always working to improve your business standard. 

Why are Positive Reviews Important?

Positive reviews are essential for businesses to succeed in a highly competitive market. Here are some of the most important benefits of positive reviews. 

Increase Revenues

Numerous potential customers read through reviews before making important buying decisions and if those reviews paint an overwhelmingly positive picture, the chances of driving sales skyrocket. According to research positive reviews are one of the most important factors in deciding whether a customer will make a purchase or disown their online shopping cart. 

Improve Company Reputation

By giving customers honest opinions from previous buyers and encouraging them to share their feedback, businesses build trust and eventually their brand presence. Positive reviews are also used as evidence for other potential buyers and give them the confidence needed when it comes to investing their hard-earned money in quality products or services. Reviews about your work provide another metric for knowing how much people favor it and if there are still areas of improvement that you must strive to bridge.

Benefit Your Search Engine Rankings

The age-old adage that “all press is good press” doesn’t necessarily hold for search engine ranking these days, as positive reviews can have a powerful impact on the way you are represented in search engine queries. 

Through complex algorithms based on artificial intelligence, search engines evaluate your page or website based on its popularity and relevancy as it relates to the keyword you want to rank for. 

Generally speaking, websites with higher ratings from consumers will tend to be ranked higher in search engine results since they act as a positive signal for search engines like Google. So when a customer writes a great review about the product or services you offer, that gives your website a bonus!

Here is How to Help Your Customers Craft Relevant Positive Reviews

While there is no denying the fact that a 5-star rating is very beneficial for your business only a rating cannot tell the full story behind your stellar business performance. Google prefers reviews that also has a description and an image – detailed review are considered more relevant as compared to the ones that only have a star rating and nothing else.

To boost your business’s online reputation you need to request your customers to craft their reviews in a certain way so that it’s beneficial to your business. While most customers know how to do a proper positive review, many still don’t know, and asking them for a proper review just once can do the trick for your business.

Note: Always remember that a person with a negative experience with your business will go to every extent to make their voice heard. Therefore, you and your team will have to personally ask happy customers to create good reviews for your company in order to balance things out. 

Here’s how to ask your customers for a review:

Ask them to Add an Image With Their Review

Google loves reviews with relevant images – reviews with images can boost your local SEO game and seriously improve your business visibility online.

Request your clients to add an image with their review so that most people can actually look at the product/service in real-time instead of just reading about it.

Doing this would definitely boost your business’s credibility and trust.

Request Them to Use Specific Phrases in the Review Description

Nothing beats a natural heart-felt review but you can still ask them to add certain phrases to act as icing on the cake. Ask your happy customers to add certain phrases to their reviews so that it becomes even more helpful to your business’s reputation.

“I cannot recommend this business enough.” “Their customer service sets the bar incredibly high.” “The product quality consistently surpasses my expectations, leaving me astonished each time.” “Their professionalism and dedication to customer service truly impressed me.” “The inviting and comfortable ambiance is a constant here.” “When it comes to ‘X…’, this is the undisputed best in town.” “The staff is not only friendly but also extremely skilled.” “The pricing is fair and transparent, offering great value for money.” “Efficiency and punctuality define their service.”

Ask Your Customers to Add a Team Member’s Name in Review

Adding the name of the business owner or a team member who attended the guests creates a genuine connection between the customers and the team.

Doing this greatly improves your credibility and improves the likelihood of customers choosing your business over other competitors.

Here’s a sample of how your customers can add a team member’s name to their review

Positive Review Sample: “ Dave and Smith from [company name] helped me sell my home at a great price. They were quick and they got me a great offer in just a few weeks. They have a whole team of experts, however, I recommend Dave as I just had a great experience working with him”.

How to Respond to Positive Reviews – 7 Examples

Respond to Positive Reviews

Here are some of the best positive review examples and the correct way to respond to these reviews:

Example # 01: Be Creative and Personal

Creative and personal reviews not only increase the visibility of a business but also establish its credibility. Responding to reviews means that you read customer reviews and value customer feedback. When customers and prospects feel like they know the business owner, they are more inclined to return to the same business time and time again. 

Example 2: Respond quickly

few businesses are better than JetBlue when it comes to responding to customer feedback. JetBlue proves that your business’s response doesn’t need to be long-winded. Even a quick thanks goes a long way. 

quick response to review

JetBlue is also great at responding to negative feedback. When a passenger complained about their broken television screen on Twitter, JetBlue responded instantly. This opened up a personalized conversation, and both parties could come to a solution. 

Example 3: Personalize your positive reviews 

Doing a straight copy and paste from positive review response examples can feel automated and cold, which comes across as insincere to your customers. You don’t want your customers to think that you aren’t genuinely interested in what they have to say.

The way to avoid coming across this is by personalizing your reviews. The easiest way to personalize your review is by mentioning the customer’s name in your review.

Example 4: Use humor

How can you turn a negative review into a positive one? Use humor in your response! Instead of this sandwich shop getting discouraged by negative reviews it used them for marketing content.

Putting a lighthearted spin on one customer’s rant got them a lot of attention. This chalkboard not only shows passersby that the business has a fun vibe but also proves that the owners read their customers’ feedback. Using humor when responding to both positive and negative reviews is a great way to show your business’s personality and grab customers’ attention. 

Example 5: Vibe with the Reviewer

A guaranteed way to make your customers feel appreciated is by matching their energy. Instead of saying a dry thank you, you should make your positive review response dynamic. Replying with only a thank you makes your customer feel that you didn’t see anything noteworthy in their review.

Example 6: Recognize the Staff

Positive reviews are a great way to boost employee morale and keep your team motivated to deliver awesome experiences every day. In this review of Hard Rock Cafe, the customer mentioned the fantastic waitress they had by name. Take a look at how Hard Rock Cafe responded to that positive review:

Example 7: Don’t shy away from adding Personality to Your Review

When you respond to reviews, don’t be afraid to show your company’s brand! This will make customers more excited to engage with your business. The hair dye company oVertone does a great job at using its brand personality in every response. Every employee is free to use emojis and include their favorite shade of hair dye as a sign-off signature. 

However, if you are too busy and dont have the time or a big enough team to give a personalized response to each review, you can also use the following review templates.

Positive Review Response Templates

Hi [CUSTOMER NAME], Your kind words about our [PRODUCT/SERVICE NAME] are appreciated. We love making our customer’s days and we can’t wait to have the opportunity to make you smile again! Thanks for choosing us!

We’ve passed your wonderful review onto our team at [LOCATION], [CUSTOMER NAME]. Thanks so much for taking the time to leave a review about our [SERVICE]. Our customer feedback guides our business and helps us keep improving the service we provide. We look forward to delivering another excellent experience to you next time you visit one of our stores. Thanks for choosing to shop with us!

Thanks for the awesome review about our [PRODUCT], [CUSTOMER NAME]. We’re so pleased to hear it’s working just as it should and that you’re enjoying it so much! We’ve passed your kind words on to our product team. If there is anything else we can do, please let us know. We hope to see you in our [LOCATION] store again when you next need a [PRODUCT].

Most Popular Platforms for Online Reviews

One way to get more reviews is to create a Google Business Profile (formerly Google My Business). This profile provides a place for customers to leave their reviews, and it also allows you to respond to them. Creating a profile is simple and only takes a few minutes. Once your profile is created, be sure to encourage your customers to leave their reviews. With a little effort, you can soon have a steady stream of customer reviews on the most popular search engine in the world.

Facebook is another great platform for businesses to get customer reviews. With nearly three billion users, it’s become the most popular social media platform in the world. This means that reviews left on Facebook have a good chance of being seen by the people in your service area.

TripAdvisor

reviews help modern travelers make informed decisions based on feedback from other customers. The modern traveler is more aware of advertising techniques, so they’re often unconvinced that the experience they will receive at your hotel is as good as the one you promise.

Because of this, they read online reviews, to learn about other travelers’ experiences, as a way of trying your service before they buy. Then, they make an informed decision about whether to stay at your hotel or not.

is a platform for people. Every month, people share over 3 million reviews on Trustpilot to help each other find great companies and make better buying decisions. More than just a rating, Trustpilot stars signify to the world that people love your company and you love them right back.

How Trust Analytica Can Help You!

Responding to every customer review is easier said than done. Our experts understand that managing a business’s online reputation and responding to each review can be very hectic therefore our experts have created this AI-based reputation management tool to help you manage your reviews.

Display Facebook and Google Rating Badge

Trust Analytica helps you keep track and respond to each review on multiple different platforms through just one customized platform. TrustAnalytica’s review automation software is the right tool that you need to improve your online reputation and take the next step in your business. So what are you waiting for? Subscribe to one of our packages and take a smart approach to managing your online business right now!

What are some examples of positive feedback for a company?

Positive review feedback helps other customers understand that a company cares about its customers. A good exemplary response is to say thanks to the customer and appreciate them for taking the time to review your service/product.

How do you write good feedback for a company?

To write good feedback for a review you must first analyze what the customer wants to say and then accordingly answer each question from the customer in a constructive way.

What should a 5-star review say?

A 5-star review generally says good things about a customer experience with a certain company. However, a good response to a detailed 5-star review is even more impactful than reviews with just ratings.

What are positive reviews?

Any review that has 4-5 stars and gives positive feedback about a customer experience with the company is positive.

What are the three positive feedbacks?

Positive feedback helps customers understand that the company cares about each customer and they do appreciate their responses. You can check out this blog to look for three positive feedback along with templates for responding to positive reviews.

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  •  Guest Posts

150 Performance Review Examples and Phrases for Giving Effective Feedback

A performance review is an opportunity for your employees to grow. Discover 150 employee performance review examples to help you give constructive feedback.

examples for performance review phrases

Table of Contents

Employee performance reviews are crucial for all businesses. They let managers or supervisors assess their staff members' work and offer them insightful, constructive, and honest employee feedback on their:

  • Areas of improvement

Employee engagement is also largely dependent on performance reviews. Therefore, you should know the appropriate words or phrases or employee performance review examples to use during a performance evaluation.

Complicated and wordy messages can confuse both the reviewer and the reviewee and, thus, detract from clarity.

However, if you go about it appropriately, performance reviews can promote your employees' professional growth by reinforcing good habits, rectifying undesirable behaviors, and inspiring them to perform better.

Therefore, to help you comprehend better, we’ve curated a list of 150 performance review phrases. But before we go through the list, let's understand what a performance review is in brief.

What is a performance review?

Reviewing the performance of employees is a critical aspect of running a business. It helps to improve the efficiency and productivity of your employees. Effective performance reviews can also help employers accomplish the following:

  • Adequately distribute raises or pay increases
  • Assist team members in acquiring new skills
  • Outline the goals and expectations of the company

Based on the business capacity and size and the goals of the assessments, each company's review procedure may vary in frequency and complexity. The performance review assessments can be carried out either yearly or quarterly.

150 Useful performance review phrases

Below is a list of 150 performance review phrases and examples that you can use based on the position, function, or personality of the employee in question:

1. Teamwork

Here are 9 positive examples of performance review phrases for teamwork:

  • Willing to be counted on by their teammates and expect the same in return
  • Develops strong relationships in a professional setting with coworkers, superiors, and other staff members
  • Provides support to teammates on their tasks, even though they are not directly responsible for them or obliged to help
  • Exemplifies a culture of collaboration on a daily basis
  • Readily collaborates with their coworkers to accomplish the goal
  • Exceptionally adept at motivating team members to bring out their best effort.
  • Oversees the team's operations and delegates tasks to team members appropriately.
  • Built a highly motivated team that collaborates to commence and finish the task on or before the deadline
  • Always willing to assist teammates who are going through a tough time with their responsibilities

Here are 9 negative examples of performance review phrases for teamwork:

  • Seems more concerned about achieving their targets than helping anyone who might require some assistance
  • Struggles to acclimatize after transferring from a sector that is very autonomous to one that is team oriented
  • Although an expert, they tend not to provide professional guidance or assistance to those who may need
  • Struggles with completing assignments while collaborating with others
  • Doesn't care enough to inspire team members to perform at their highest level while working

2. Attendance

Here are 7 positive examples of performance review phrases for being attentive :

  • Replies to emails and attends calls of stakeholders on time
  • Attend conferences, workshops, and seminars on time at all times
  • Always arrive on time for work each day
  • Completed X years of flawless attendance
  • Consistently available even when their division's work schedule is unrelated to it
  • Follows the schedule and plan as accurately as attainable
  • Always shows up on time, sticks to the schedule, and takes lunch breaks as scheduled

Here are 6 negative examples of performance review phrases for being attentive:

  • Attends far too many personal phone calls on a daily basis
  • Routinely goes past their allotted lunch break, affecting their productivity
  • Does not adhere to the attendance requirements set forth by the organization
  • Shows up at work late on a regular basis
  • Consistently exceeds the allotted number of leaves
  • Must learn to arrive timely after scheduled leaves

3. Interpersonal skills

Here are 8 positive examples of performance review phrases for good interpersonal skills:

  • Has strong interpersonal skills and needs little to no instruction in communicating well with others
  • Possesses the ability to deal with sensitive circumstances promptly and efficiently
  • Can hear and effectively comprehend verbal and nonverbal indications from coworkers
  • Ensures that their teammates are comfortable with a decision made by a higher authority
  • Is an excellent team player who enjoys working with others
  • Possesses the ability to resolve team conflicts
  • Has the capability to collaborate with colleagues to resolve conflict in a respectful manner
  • Possesses the ability to communicate clearly with people from different cultures, places, etc.

Here are 5 negative examples of performance review phrases for good interpersonal skills:

  • Refuses to take constructive criticism from coworkers that can help them grow in the corporate world
  • Interacts with coworkers in an abrasive and unprofessional manner
  • Refuses to take any  initiative or incorporate constructive suggestions made by coworkers
  • Reacts defensively to constructive criticism
  • Appears uneasy when questioned during team meetings

4. Communication skills

Here are 7 positive examples of performance review phrases for good communication skills:

  • Adept at efficiently conveying complex messages and decisions
  • Routinely offers constructive criticism
  • Communicates complex subjects to the rest of the team in a transparent and understandable manner
  • Asks interesting and meaningful questions
  • Not afraid to answer when confronted with a difficult question
  • Is skilled at summarizing and conveying critical business decisions
  • Is open to hearing other people's opinions

Here are 7 negative examples of performance review phrases for  communication skills:

  • Stands out from their colleagues for having excellent employee communication skills
  • Repeatedly berates staff members
  • Has difficulty interacting effectively in teams
  • Instead of doing it themselves, ask other coworkers to convey bad news
  • Does not adequately notify supervisors of progress updates
  • Does not provide constructive feedback on new initiatives
  • Regularly engages in awkward conversations and occasionally becomes territorial

5. Achievement

Here are 8 positive examples of performance review phrases for achievement:

  • Sets realistic goals and actively works to meet them
  • Surpassed the benchmark by X%, outperforming other team members
  • Reduced the time it took to resolve complaints to 24 hours, which boosted customer retention by X%
  • Employed effective SEO strategies and increased the site's organic traffic by X%
  • Implemented a strategy that works well to optimize work processes
  • Working cooperatively with a team was improved by X%
  • Generated X% more revenues at the end of the last quarter compared to the previous one
  • Used automation tools to save the organization $1 million

Here are 6 negative examples of performance review phrases for achievement:

  • Last month's goal was missed by X%
  • Would benefit from reviewing their own failures and successes each quarter
  • Failure to meet commitments due to a lack of coordination
  • Would prosper from defining career goals
  • Finds it challenging to provide error-free work consistently
  • Improved social media interaction is essential to boost organic traffic

6. Innovation and creativity

Here are 7 positive examples of performance review phrases for innovation and creativity:

  • Frequently comes up with fresh, creative answers to handle difficult situations
  • Thinks creatively and unconventionally
  • Always encourage or assist teammates in coming up with innovative ideas
  • Their creative capabilities are a valuable contribution to the company
  • Has a strong imagination and routinely offers some of the most original ideas
  • Uses creative thinking to carry out a vision for the business
  • Consistently offers fresh ideas during meetings and when working on projects

Here are 7 negative examples of performance review phrases for innovation and creativity:

  • Could provide alternative strategies for resolving problems
  • Could take the initiative to work on new projects
  • Their problem-solving methods are typically inflexible and conventional
  • Prefers a traditional, cautious approach to problems rather than a creative one
  • Could perform better in places that require innovative solutions
  • Might use some creative thought
  • Too reluctant to take chances on coming up with creative solutions
  • Has a habit of rejecting projects that require creative thinking

7. Leadership

Here are 9 positive examples of performance review phrases for leadership:

  • Encourages team members to put in a good effort
  • Establishes a safe environment for team members to express their thoughts and perspectives
  • Recognizes the capabilities of teammates and effectively assigns work
  • Keeps team focused and engaged in work
  • Expresses sincere appreciation for a job well carried out
  • Actively hear what their coworkers are suggesting and respond appropriately to it
  • Is an excellent role model for others to emulate
  • Encourages the development of an understanding- and learning-centered corporate culture
  • Always ready to lend a hand to a teammate

Here are 7 negative examples of performance review phrases for leadership:

  • Ambiguous while deciding which objectives and tasks to accomplish
  • Seldom acknowledges a successfully completed task with praise or positive feedback
  • Regularly causes the team to fall behind with superfluous activities
  • Rejects team members' opinions or suggestions
  • Does not treat other staff members equally with respect
  • Always overanalyzes situations when a speedy resolution is demanded

8. Attitude

Here are 7 positive examples of performance review phrases for attitude:

  • Has a positive outlook that encourages their teammates to do better
  • Always optimistic in every situation
  • Quickly smiles and boosts morale in tense situations
  • Always cheer up coworkers
  • Does not allow difficult situations to dampen their spirit
  • Always comes to work with a cheerful demeanor
  • Keeps a persistent, optimistic attitude that motivates others
  • Helps others have a positive attitude toward challenges by sharing ideas and thoughts that are constructive
  • The way they behave shows how much they like their work
  • Fosters a culture of trust among staff members

Here are 7 negative examples of performance review phrases for attitude:

  • Has an attitude toward causing problems
  • Gets upset easily and shows a pessimistic attitude
  • Must learn to accept constructive feedback
  • Gets easily distracted or provoked by non-work topics
  • Behavior at work exhibits bipolar tendencies

9. Time management

Here are 9 positive examples of performance review phrases for time management:

  • Has the capacity to finish tasks, particularly those with tight deadlines
  • Shows an excellent capacity for coordinating several tasks and projects simultaneously
  • Efficiently utilizes free time
  • Effectively manages a variety of tasks and projects without requiring heavy supervision
  • Is adept at handling multiple tasks quickly and with precision
  • Manage their time quite well
  • Consistently fulfills all goals on time
  • Creates brief and time-saving presentations
  • Schedules meetings on time

Here are 5 negative examples of performance review phrases for time management:

  • Fails to meet deadlines despite being granted plenty of time to finish all assigned tasks
  • Has trouble coordinating multiple tasks and initiatives
  • Does not efficiently manage their work schedule time
  • Lacks the ability to efficiently prioritize tasks
  • Shows a tendency to let personal matters influence how well they function at work

10. Productivity

Here are 10 positive examples of performance review phrases for productivity:

  • Consistently surpasses performance benchmarks
  • Has incredibly high standards for productivity
  • Have a track record of delivering work at a high caliber
  • Constantly looking for ways to be more effective
  • Encourages people to perform efficiently at work by maintaining a positive attitude
  • Consistently goes above and beyond expectations and delivers the best result
  • Significantly contributes to the business's ongoing expansion
  • Places a high value on details, which is evident in their work
  • Shares their understanding of market trends and best practices with the team to assist them in achieving better results
  • Is a key contributor to the organization's success

Here are 5 negative examples of performance review phrases for productivity:

  • Requires to pay greater attention to the intricacies before turning in a project
  • Finishes the easier tasks first instead of prioritizing the urgent ones
  • Doesn't accomplish their work in accordance with the required productivity standards
  • Should engage in more training and development activities to advance their knowledge and abilities
  • Work performance and productivity have been below par lately

11. Accountability

Here are 5 positive examples of performance review phrases for accountability:

  • Accepts accountability for one's actions and contributions as a team member, as well as involvement in the organization's growth
  • Respects deadlines and takes responsibility for them
  • Acknowledges shortcomings and notifies colleagues when unable to uphold a commitment
  • Takes accountability for the part they play in project management
  • Unwilling to be complacent with errors and finds resolutions for them

Here are 3 negative examples of performance review phrases for accountability:

  • Must accept responsibility for meeting deadlines
  • Rejects responsibilities for fixing errors
  • Fails to communicate effectively regarding delayed deliverables

Frequently asked questions (FAQs)

Here are some frequently asked questions about employee performance review:

1. What is an employee performance review?

A thorough evaluation of an employee's performance over a specific period is known as an employee performance review. Managers examine an employee's overall performance, point out their merits and shortcomings, provide feedback, and assist them in setting goals during a performance review.

2. What should a performance evaluation of an employee contain?

In the majority of employee assessments, regardless of industry, these capabilities are evaluated:

  • Communication
  • Problem-solving
  • Time management
  • Productivity

3 . What are some examples of good performance reviews for employees?

Examples of good performance reviews for employees are:

4. What are some of the areas of improvement for employees?

Some of the areas of improvement for employees are:

5. What are some examples of performance reviews concerning leadership?

Examples of performance reviews concerning leadership are:

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2 Ways to Write a Review on Google

Last Updated: December 23, 2023 Fact Checked

Using Google on a Computer

Using google maps on mobile, using google maps on a computer, google review template and examples, expert q&a.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 606,062 times. Learn more...

Did you just have the best steak of your life? Did you just experience the worst service at your local bar? Was the tour you just took informative and fun? Let the world know! You can review almost any service using Google Reviews. This wikiHow article teaches you how to write reviews on Google using a computer or your Android or iPhone.

Things You Should Know

  • You can leave a review on Google using your computer or the Google Maps app on your phone or tablet.
  • If you're using a phone, open the place you want to review in Google Maps, then tap the star rating under "Reviews".
  • If you're using your computer, click "Write a review" when you search for the place in Google Maps, then leave your review.

Step 1 Search for the product you want to review using Google.

  • Some general manufacturer names like "Flonase" won't work, but specific product names, like "Flonase Sensimist" will. If you don't know the name and brand of the product you want to write a review about, you shouldn't write the review because you could end up writing a review for a similar, but not the same, product!
  • This method works for reviewing movies, products, and places!

Step 2 Click Write a review.

  • Depending on the type of review, you may or may not see a Add Photos button.

Step 5 Tap Post.

  • If you want to add photos or videos from your phone, tap Add photos & videos below the text box.

Step 7 Tap Post.

  • If you want to read your review, you'll find it by opening Google Maps, then go to Contribute > View your profile .
  • To delete a review in Google Maps, go to Contribute > View your profile > See all reviews > ⋮ (Android) or … (iPhone/iPad) > Delete review . [1] X Research source

Step 1 Go to https://www.google.com/maps...

  • A new window will open.

Step 4 Click the stars you would rate the place.

  • Click Add photos if there are pictures on your computer, in Google Drive, or in Google Photos that you'd like to include.

Step 6 Tap Post.

  • If you want to read your review, you'll find it by opening Google Maps on your computer, then going to ☰ > Your contributions > Reviews .
  • To delete a review in Google Maps, go to ☰ > Your contributions > Reviews > ⋮ > Delete review . [2] X Research source

writing a review for someone

Video . By using this service, some information may be shared with YouTube.

  • If your review isn't posting, then it may not follow Google's review policy . Thanks Helpful 0 Not Helpful 1
  • Tap or click the thumbs-up icon to "like" a review from someone else. Thanks Helpful 0 Not Helpful 0
  • If you see an inappropriate review, tap or click the three-dot menu icon next to the review and select Report . Thanks Helpful 0 Not Helpful 0

writing a review for someone

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  • ↑ https://support.google.com/maps/answer/6230175?hl=en&co=GENIE.Platform%3DiOS&oco=0
  • ↑ https://support.google.com/maps/answer/6230175?hl=en&co=GENIE.Platform%3DDesktop&oco=0

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Blog · Performance Reviews

April 1, 2021

6 Constructive Feedback Examples for Performance Reviews

We have put together 6 detailed constructive feedback examples for performance reviews that truly help employees to learn from mistakes and up-skill.

Lara Kelly

by Lara Kelly

6 Constructive Feedback Examples for Performance Reviews

Performance reviews are often a dreaded mark on HR’s calendar. Employees often feel demotivated by traditional appraisals. Constructive feedback feels notably absent.

This is probably because giving genuinely constructive feedback is tough. Many managers and leaders would rather avoid hard truths altogether than give honest, evidence-based reviews. Others give out negative feedback carelessly – without thinking how it might impact on employee motivation.

On top of this, performance reviews are often designed in less-than-constructive ways. A simplistic rating on performance does not give a clear picture of how we can improve. An annual performance review may assess employees based on work they completed 6 months ago .

Constructive Feedback quote

This leads to a reviews process that does more harm than good . Either employees are unaware of how to improve, or they are so conscious of their faults that they lose motivation altogether.

Luckily, it doesn’t have to be this way. It is possible to create a reviews process that is truly productive. Comments in appraisals should be evidenced with events and behaviors, not personality traits. Managers should follow up with employees on criticism, and help provide solutions to any problem areas.

Performance reviews aren’t the be all and end all. An ongoing feedback culture that combines regular reviews with one on one conversations is the best solution.

However, you can word suggestions for improvement in ways that are more conducive to employee development .

Benefits of constructive feedback in performance reviews

Clarifies expectations

More beneficial for employees’ personal and professional development

Improves engagement with reviews

Makes areas for improvement more specific and understandable

Improve performance by offering actionable suggestions

Benefits of Constructive Feedback

👉 Click here to listen to our webcast discussing the best employee development initiatives

5 Tips for Constructive feedback

Constructive criticism is a skill. Use these tips to master it.

1. Start with a positive

Forbes advises against a ‘compliment sandwich’ – where you put a criticism alongside two warm fuzzy compliments. While this can seem disingenuous, it is important to keep a positive tone .

Start with what is already working well. This helps prevent the employee from catastrophizing about their performance – and makes it clear you are focusing on one area of performance.

For example, you might thank them for an excellent presentation they gave last week. Then, lead into the feedback from there, ‘While your presentation skills are really excellent, I think you could improve on your engagement during team meetings’ .

This places the feedback into context – it’s not a personal attack. Instead, you’re offering something specific and actionable .

2. Focus on behaviors and actions

Keep your feedback grounded in events, actions and behaviors - not personality traits. This makes it clearer for the employee, and depersonalizes negative criticism .

3. Don’t give feedback when frustrated or angry

So many problems arise when we give feedback in a fit of pique! If there is a situation that has upset you, give yourself some space from the individual until you cool off.

When you’re ready, you’ll be much better able to listen to the employee’s perspective and offer helpful, if honest feedback.

4. Pinpoint areas for improvement clearly

Note down the specific behaviors that need changing, and then think of some possible solutions.

Making your intentions clear in writing allows the employee to think more constructively about how they can meet your expectations. Think of some advice that would support your employee to improve.

5. Write goals with employee that addresses their concerns

Following the review, meet with the employee. Give them an opportunity to present their side of the story.

Giving them an opportunity to respond makes feedback less hierarchal. Take on board any misunderstandings. Ask them how they have achieved a goal in the past - and how they might use those strengths to advance this goal.

5 Tips for Constructive Feedback

Examples of constructive feedback

Situation #1: aaron works effectively but caused interpersonal conflict with team members.

An example of constructive feedback would be:

‘Your work recently has been excellent. When you work with others, you hold your team to high standards, and this is potentially a great quality in a team player.

However, I’d like to make sure we can bring out the best in this quality. Someone on the team felt overwhelmed by the workload during the team project. They did not feel they could ask you for support, as on a previous instance, you dismissed another co-worker’s request for support.

It’s really important that we build a supportive team . I understand that you hoped to push your team to success, but in my view, the best way to do this is to offer a helping hand. I’m confident you can improve your collaboration skills. A good place to start would be to have an empathetic conversation with your co-workers.

Situation #2: Joe is regularly late for work

An example of constructive feedback:

‘You’ve done a great job recently and many of our customers have complimented your positive attitude .

I’ve noticed that you regularly clocked-in late in May. Arriving on time supports the whole team as we open up for the day. It would also help you to achieve even more. Set a target to arrive on time every day next week.’

Example of Constructive Feedback for Employee development

Situation #3: Sasha regularly misses deadlines

An example of constructive feedback :

‘On the current project, you have informed me you are running behind schedule. Thank you for communicating this with me. It would be useful to review your time management strategies to see where you could free up some time’

‘You missed three deadlines this quarter. While I understand that this is a fast-paced environment, this has slowed down team members as we push out our marketing campaign. Your work is consistently excellent. However, might be useful to take a less perfectionist outlook to each task, and prioritize timeliness.’

Constructive Feedback example for missed deadlines

Situation #4: Sebastian lacks attention to detail at times

‘I appreciate your understanding of our wider goals and your grasp of the bigger picture. This helps us keep on track. However, in a recent report you overlooked some small but important details. This held us back from making an informed decision.

To improve on this, I’d suggest we create a checklist of criteria to address in your report. Complete your work in advance so that you can ask me or a colleague to review it.’

Situation #5: Sandy recently missed a professional development goal

‘You set some ambitious goals in the last quarter. While you didn’t meet all of them, I can clearly see the impact of setting stretch goals on your performance. If you’d like to achieve this goal in full, perhaps you could take on fewer tasks to prioritize this.’

‘You set some stretch goals in the last quarter. While it’s important to be ambitious, I can see how this might be demotivating. We should also meet to review these targets and create more actionable goals’

Situation #6: Kiera performs well but lacks communication skills

‘Your recent write up was well-researched and informative. I’ve noticed that you prefer working independently. During team meetings, you sometimes do not offer your point of view.

We would always appreciate your perspective. I wanted to confirm that everything is okay between you and the team. If there are any concerns, you can come to me or HR about this.

In any case, please feel free to voice any thoughts. During team meetings, there are no ‘wrong answers’ – any brainstorming ideas are welcome. You could challenge yourself to make one suggestion each meeting , and go from there. Ensure you make frequent use of communication channels such as Slack, to make things clearer with your team’.

Constructive Feedback Example for Professional Development

Next steps for constructive feedback

Constructive feedback transforms performance reviews. Gone are the days when employees felt blindsided by appraisals. Instead, constructive criticism equips them with actionable suggestions on how to improve performance.

If you’d like to learn more about constructive feedback, why not read our article Constructive Feedback: 6 Tips to Success .

Build any HR process on PeopleGoal.

Create an account and start building on the PeopleGoal platform. All accounts start with a 7-day free trial and can be cancelled at any time.

Further Reading

Related articles from our blog, read on

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Last updated November 17, 2023

60 useful performance review phrases

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Writer, Culture Amp

If you’ve ever walked away from a performance review confused about where you stand, you’re not alone. The art of giving clear, intentional, and valuable feedback is tricky to master, which is why so many employees have experienced underwhelming performance reviews.

At Culture Amp, our mission is to build a better world of work. Useful feedback, an effective performance management system , and the overall employee experience are inextricably intertwined. That’s why we put together this list of performance review phrases to guide you in the right direction and sharpen your ability to provide useful feedback – whether it's about yourself, your direct reports, or your team members.

Performance review phrases to use during a self-evaluation

Self-evaluations (also known as self-reflections ) can be awkward. You don’t want to pat yourself on the back too much, but it can also feel uncomfortable to openly share your areas of weakness with others. One way to combat this mental block is to utilize phrases that are more objective in nature. Chris Zeller, an Executive Recruiter at Adecco , explains, "It's always helpful to keep feedback rooted in observable behavior, which has nothing to do with intent or inherent traits."

This recommendation aligns with the Situation-Behavior-Impact (SBI) feedback model , which focuses on facts and less on subjective assessments. To use this model, you structure your feedback around the following components:

  • Situation: Describe the situation. Be specific about when and where it occurred.
  • Behavior: Describe the observable behavior. Avoid judgments and opinionated language.
  • Impact : Explain how the behavior has affected others, positively or negatively.

Based on this advice, here are phrases you can use during the self-evaluation portion of your performance review.

To recognize positive performance

I demonstrated [behavior] when I [example].

This phrase is effective when talking positively about your performance because it identifies a strength while also providing a concrete example. This phrase is useful and makes it less awkward to talk about yourself since you're not subjectively assessing your personality.

  • I demonstrated initiative when I wrote three additional blog posts this quarter.
  • I displayed leadership skills by leading the engineering team through a feature release.
  • I showed dedication as a manager when I guided an employee through a work conflict.
  • I demonstrated my collaboration skills by planning the holiday party with a full committee.
  • I showed strong time management skills and teamwork when I took over my teammate’s work while he was on vacation and completed all my own tasks as well.
I successfully completed [project or milestone] and, as a result, achieved [results] .

This performance review phrase is less focused on your behaviors and more focused on the results of specific milestones you reached or projects you completed. This is a great phrase if you have strong data points to share.

  • I attended five events and, as a result, exceeded my sales quota by 10% this quarter.
  • I set up multiple goal checkpoints, which led to the marketing team hitting all its Q1 KPIs.
  • I implemented a new update, which resulted in a 10% increase in website engagement.
  • I finished a content audit and pinpointed the gaps we must address in Q2.
  • I planned a successful PR offsite and as a result, the team produced three fresh story angles to pitch next month.

To acknowledge areas of improvement

I recognize that I could improve in [area of improvement]. I plan to do so by [action]. 

While it’s tough to talk about the areas you need improvement in, this performance review phrase is helpful because it immediately offers a solution to the “problem.” This shows your manager that you’re proactive, self-aware, and driven because you’re taking ownership of your weaknesses.

Kate Snowise , an executive coach and manager, explains, "There is one skill that can massively impact the way existing and emerging leaders are perceived by their peers and superiors: demonstrating initiative through being consistently solution-focused."

  • I recognize that I could improve how I run meetings, which I plan to do by developing more focused agendas.
  • I know I need to speak up during brainstorms. I’m going to start planning ideas ahead of time, so I feel more prepared.
  • I recognize that I need to improve how I proofread my work, so I plan to make grammar and spell-checks a routine part of my review process.
  • I need to show more composure in stressful situations. To do this, I will practice mindfulness and step away from my desk when I feel overwhelmed.  
  • I know that I interrupt others unintentionally. I’ve asked my team to gently let me know when I do this so I can be more aware of my actions.
I’m going to stop doing [action] because I know it results in [consequence]. 

This performance phrase is more direct. It pinpoints a specific action that you know has negative results or consequences, while demonstrating your commitment to avoiding it in the future.

  • I’m going to stop calling out people for mistakes in meetings because I know it can be embarrassing and isn’t the appropriate way to handle the situation.
  • My goal is to stop coming to meetings late because I know it’s disrespectful of everyone’s time.
  • I’m going to stop raising conflicts in Slack because I know messages can be easily misconstrued, and some problems are better resolved in person.
  • I won’t change project deadlines without alerting everyone else involved because I know it affects people’s workloads.
  • I’m going to stop micromanaging my colleagues because I know it makes them feel like I don’t trust them.

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Performance review phrases to use when you're a manager.

As a manager , you serve as the gatekeeper for your direct reports' feedback, so there’s a lot of pressure to deliver it in an impactful way. The balancing act of delivering positive feedback while providing constructive comments can be challenging.

Sara Kaplan, Social Media, Content, and PR Manager at Weploy , suggests a specific framework to simplify the process. She elaborates, "At my company, I’m asked to give feedback in the following format: Stop/Start/Keep Doing – it helps frame things constructively."

This Stop/Start/Keep Doing framework is pretty simple. It asks managers to provide feedback on what that direct report should stop, start, and keep doing to make the most impact in their role. This framework is beneficial because it clarifies how employees can influence and take action on their personal and professional development. While development should be owned by the employees, managers can use these phrases to help track progress and keep them accountable.  

Keeping this constructive approach in mind, below are phrases you can use to effectively provide feedback to your direct reports.

You excel at [action], and I would love to continue seeing that from you.

With this phrase, you’re calling out behavior you want to encourage an employee to keep doing. This makes clear to the individual what they’re doing well and what you expect them to continue doing in the future. The more specific you can be with this feedback, the more impactful it will be for the employee.

  • You excel at creating thoughtful marketing decks. I would love to have you continue leading them, especially since I know you enjoy the creative process.
  • I’m really impressed with the way you revamped our weekly kickoff meeting. I want you to keep speaking out about processes you think could be improved.
  • I appreciate the way you took ownership of the code and fixed the bugs. Please continue being as honest and proactive as you have been about your work.
  • The way you handled the conflict on your team was so professional. You should feel empowered to continue addressing those situations.
  • I really respect how you managed the expectations of the CEO about our PR goals. I would love to see you continue to push back on anything you don’t feel sets our team up for success.
I encourage you to keep doing [action]. I’ve received positive feedback that this has really helped the team [result].

This phrase is a little different because it allows you to incorporate feedback from a third party (e.g., a peer or somebody on another team). Whether or not it’s anonymous depends on what your team is comfortable with. This way, your employee knows their performance or actions is appreciated by people beyond just you.

  • I encourage you to keep being a sounding board for your teammates. Many of your team members say you’re a great listener, and they feel comfortable sharing ideas with you.
  • Multiple people mentioned how skilled you are at keeping everyone on track with tight deadlines, which has benefitted the team’s productivity. I’d love to see you continue to take the lead on this for future projects.
  • I encourage you to keep building a relationship with our remote team. They told me how much they appreciate your consistent and clear communication.
  • Our new hire shared that you were instrumental in getting her onboarded onto the team quickly. Is this a process you’d be interested in taking over in the future?
  • I would love you to continue sharing fresh ideas at the monthly brainstorming session. The last one you suggested was one of our most successful campaigns, and everyone considers it a big win.

To identify areas of improvement

My feedback is for you to stop [action] because it results in [consequence] .

This is a way to let your employees know that a specific and observable action they’ve taken is undesirable. Moreover, it gives you a chance to explain the negative outcomes, which your direct report may not have been aware of in the first place. It’s important to make sure this action is one either you or a team member has witnessed multiple times – otherwise, it’s difficult to justify why your employee is receiving this feedback.

  • My feedback is that you stop sending urgent emails late at night. You’re creating stress for the other team members outside of working hours, and it’s not a healthy habit.
  • When you raise your voice during discussions, you make other people uncomfortable. This is something you should be aware of and not do moving forward.
  • I’m aware that you cancel your one-on-one meetings almost every week. This isn’t acceptable, given you’re a manager responsible for the career growth of multiple employees.
  • I would like you to stop waiting until the last minute to prepare your quarterly results. Your presentations tend to be scattered and don’t represent your team’s efforts well.
  • My ask is that you stop using your laptop during meetings. It gives the impression that you aren’t engaged and is distracting for others as well.
I encourage you to start [action] because it will help you [intended result].

If you’re not comfortable asking an employee to stop doing something, you can flip it and ask them to start doing something instead. For instance, instead of asking them to stop being late to meetings, you can encourage them to start planning ahead for meetings so they get there early. Pick whichever phrase better suits your management style .

  • I encourage you to set an alarm a few minutes before a meeting starts, so you come on time.
  • It would be beneficial for you to start taking notes during our stand-up, so you don’t forget any of the tasks or feedback you shared.
  • You should block off time on your calendar to complete your administrative tasks on time since it's easy to let them fall through the cracks.
  • I think it would be valuable to have a team member review your client emails to help you check the tone.
  • I encourage you to start practicing flexibility regarding new ideas – it may help you discover time-saving processes.

Performance review phrases to use when evaluating peers

Many companies incorporate 360° feedback . This type of feedback involves collecting responses from peers who work with the individual being reviewed. Sharing feedback about someone you work with daily, who you may be friends with, is tricky – especially when the feedback is constructive.

Christine Tao, Co-Founder and CEO of SoundingBoard , offers her perspective on approaching this challenge. She explains, "Being specific and timely helps – the more you can catch or note the behavior close to when it occurred, the better. And when you share it, describe its impact on you or others. You can also take this further by asking questions on what other actions they might take or change if the feedback is constructive."

Another important thing to keep in mind: Anonymous feedback doesn’t give you the liberty to be unfairly harsh in your review of a peer. It’s never easy to be the recipient of negative feedback, so try to practice empathy – especially when sharing constructive feedback with a fellow colleague.

Lauren Linzenberg, Founder & HR Consultant at MENSC{HR} , recommends doing a gut check. She says, “Make sure you're comfortable saying what you wrote in the review to the person's face. If you provide feedback that you wouldn't feel comfortable confronting in person, you may run into resistance.”

When you did [action], it really helped me [result].

This phrase identifies a specific instance when you really appreciated your colleague’s contribution. When giving this feedback during a performance review, focus on something recent, as you will likely recall their accomplishment more accurately. This phrase also follows the SBI feedback model and will help your peers understand what actions or behaviors positively impacted you and why.

  • When you offered to take one of the writing projects off my plate, I felt supported because you recognized that I was busy and stepped in proactively.
  • You saved me a lot of time when you pointed out the error in my code early on.
  • When you publicly credited me for the project we worked on together, it made me feel recognized.
  • I really appreciate the feedback you shared with me about my communication style - it helped me identify and improve on an issue I wasn’t even aware of.
  • When you supported my idea in the brainstorming session, it gave me the confidence to continue advocating for my project.
I really appreciate it when you [behavior], such as when you [example]. 

This phrase shifts the focus from a specific action to general behavior. However, that doesn’t make this phrase less valid or more difficult to understand because it’s still rooted in tangible examples.

When it comes to behavioral feedback, it's important to be aware of gender biases . Research has shown that managers and peers – regardless of gender – tend to give women more personality-oriented feedback and men more work-oriented feedback. Unfortunately, the former is less actionable and can contribute to the gender gap , so it’s critical to be mindful when utilizing this phrase.

  • Your conflict management skills are really valuable to our team. For example, you were pivotal in resolving our team’s dispute about processes last week.
  • I really appreciate it when you give constructive feedback. Your feedback helped me refine my ideas for my last presentation, which was a success.
  • I love how you take ownership of problems even when they’re not yours. It sets a great example for me.
  • You’re great at solving challenging work problems. You helped me navigate multiple stressful situations by letting me bounce ideas off of you.
  • I admire the proactiveness you brought to our most recent project because it helped me plan ahead and prioritize my work.

To point out areas of improvement

I think you could improve on [action] because [reason].

You’ll notice the language of this phrase is less managerial in tone. It’s more of a suggestion based on behavior or results you’ve witnessed rather than an ask to “stop” a certain behavior. This is important because this type of feedback happens between two peers.

  • I think you could improve the way you share updates with the rest of the team. Sometimes, people get left out of the loop so not everyone is on the same page.
  • An area you could improve is prioritization - you’re always willing to jump into new projects, which is great, but that results in unmet deadlines.
  • I think you could improve on staying focused during meetings and brainstorms. Discussions frequently go off track because you want to take them in another direction.
  • An area of improvement to consider is the way you edit other people’s work. It would be helpful to explain why you updated something instead of changing it without context.
  • You could improve the way you manage expectations with our customers, so they don’t end up disappointed or upset down the road.
I would love to see you do more [action] because [reason].

Again, if asking someone to improve on something isn’t comfortable for you, a more positive way to frame feedback is to say, “I would love to see you do more…”

  • I would love to see you take more ownership of your mistakes. Everyone makes them, but the resolution is much smoother if there’s no finger-pointing.
  • It would be great if you could recognize when you need help and ask for it, so we can avoid any lost effort or time.
  • I would really appreciate it if you could be more open to other people’s suggestions because new perspectives can be valuable.
  • I would love to see you be more thorough when handing off projects because it’ll make the transition more seamless.
  • It would be great to see you engage more during our status meetings because it feels like you’re frequently uninterested in what the rest of the team is working on.

Take your performance review to the next level

Hopefully, these phrases helped you better envision the type of feedback to incorporate in your next performance review. Remember that these are just starting points – you should feel empowered to mix up the phrases, tweak them to fit your management style, or come up with your own if you didn’t see any that resonated with you.

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Methodology

  • How to Write a Literature Review | Guide, Examples, & Templates

How to Write a Literature Review | Guide, Examples, & Templates

Published on January 2, 2023 by Shona McCombes . Revised on September 11, 2023.

What is a literature review? A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research that you can later apply to your paper, thesis, or dissertation topic .

There are five key steps to writing a literature review:

  • Search for relevant literature
  • Evaluate sources
  • Identify themes, debates, and gaps
  • Outline the structure
  • Write your literature review

A good literature review doesn’t just summarize sources—it analyzes, synthesizes , and critically evaluates to give a clear picture of the state of knowledge on the subject.

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Table of contents

What is the purpose of a literature review, examples of literature reviews, step 1 – search for relevant literature, step 2 – evaluate and select sources, step 3 – identify themes, debates, and gaps, step 4 – outline your literature review’s structure, step 5 – write your literature review, free lecture slides, other interesting articles, frequently asked questions, introduction.

  • Quick Run-through
  • Step 1 & 2

When you write a thesis , dissertation , or research paper , you will likely have to conduct a literature review to situate your research within existing knowledge. The literature review gives you a chance to:

  • Demonstrate your familiarity with the topic and its scholarly context
  • Develop a theoretical framework and methodology for your research
  • Position your work in relation to other researchers and theorists
  • Show how your research addresses a gap or contributes to a debate
  • Evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

Writing literature reviews is a particularly important skill if you want to apply for graduate school or pursue a career in research. We’ve written a step-by-step guide that you can follow below.

Literature review guide

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Writing literature reviews can be quite challenging! A good starting point could be to look at some examples, depending on what kind of literature review you’d like to write.

  • Example literature review #1: “Why Do People Migrate? A Review of the Theoretical Literature” ( Theoretical literature review about the development of economic migration theory from the 1950s to today.)
  • Example literature review #2: “Literature review as a research methodology: An overview and guidelines” ( Methodological literature review about interdisciplinary knowledge acquisition and production.)
  • Example literature review #3: “The Use of Technology in English Language Learning: A Literature Review” ( Thematic literature review about the effects of technology on language acquisition.)
  • Example literature review #4: “Learners’ Listening Comprehension Difficulties in English Language Learning: A Literature Review” ( Chronological literature review about how the concept of listening skills has changed over time.)

You can also check out our templates with literature review examples and sample outlines at the links below.

Download Word doc Download Google doc

Before you begin searching for literature, you need a clearly defined topic .

If you are writing the literature review section of a dissertation or research paper, you will search for literature related to your research problem and questions .

Make a list of keywords

Start by creating a list of keywords related to your research question. Include each of the key concepts or variables you’re interested in, and list any synonyms and related terms. You can add to this list as you discover new keywords in the process of your literature search.

  • Social media, Facebook, Instagram, Twitter, Snapchat, TikTok
  • Body image, self-perception, self-esteem, mental health
  • Generation Z, teenagers, adolescents, youth

Search for relevant sources

Use your keywords to begin searching for sources. Some useful databases to search for journals and articles include:

  • Your university’s library catalogue
  • Google Scholar
  • Project Muse (humanities and social sciences)
  • Medline (life sciences and biomedicine)
  • EconLit (economics)
  • Inspec (physics, engineering and computer science)

You can also use boolean operators to help narrow down your search.

Make sure to read the abstract to find out whether an article is relevant to your question. When you find a useful book or article, you can check the bibliography to find other relevant sources.

You likely won’t be able to read absolutely everything that has been written on your topic, so it will be necessary to evaluate which sources are most relevant to your research question.

For each publication, ask yourself:

  • What question or problem is the author addressing?
  • What are the key concepts and how are they defined?
  • What are the key theories, models, and methods?
  • Does the research use established frameworks or take an innovative approach?
  • What are the results and conclusions of the study?
  • How does the publication relate to other literature in the field? Does it confirm, add to, or challenge established knowledge?
  • What are the strengths and weaknesses of the research?

Make sure the sources you use are credible , and make sure you read any landmark studies and major theories in your field of research.

You can use our template to summarize and evaluate sources you’re thinking about using. Click on either button below to download.

Take notes and cite your sources

As you read, you should also begin the writing process. Take notes that you can later incorporate into the text of your literature review.

It is important to keep track of your sources with citations to avoid plagiarism . It can be helpful to make an annotated bibliography , where you compile full citation information and write a paragraph of summary and analysis for each source. This helps you remember what you read and saves time later in the process.

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To begin organizing your literature review’s argument and structure, be sure you understand the connections and relationships between the sources you’ve read. Based on your reading and notes, you can look for:

  • Trends and patterns (in theory, method or results): do certain approaches become more or less popular over time?
  • Themes: what questions or concepts recur across the literature?
  • Debates, conflicts and contradictions: where do sources disagree?
  • Pivotal publications: are there any influential theories or studies that changed the direction of the field?
  • Gaps: what is missing from the literature? Are there weaknesses that need to be addressed?

This step will help you work out the structure of your literature review and (if applicable) show how your own research will contribute to existing knowledge.

  • Most research has focused on young women.
  • There is an increasing interest in the visual aspects of social media.
  • But there is still a lack of robust research on highly visual platforms like Instagram and Snapchat—this is a gap that you could address in your own research.

There are various approaches to organizing the body of a literature review. Depending on the length of your literature review, you can combine several of these strategies (for example, your overall structure might be thematic, but each theme is discussed chronologically).

Chronological

The simplest approach is to trace the development of the topic over time. However, if you choose this strategy, be careful to avoid simply listing and summarizing sources in order.

Try to analyze patterns, turning points and key debates that have shaped the direction of the field. Give your interpretation of how and why certain developments occurred.

If you have found some recurring central themes, you can organize your literature review into subsections that address different aspects of the topic.

For example, if you are reviewing literature about inequalities in migrant health outcomes, key themes might include healthcare policy, language barriers, cultural attitudes, legal status, and economic access.

Methodological

If you draw your sources from different disciplines or fields that use a variety of research methods , you might want to compare the results and conclusions that emerge from different approaches. For example:

  • Look at what results have emerged in qualitative versus quantitative research
  • Discuss how the topic has been approached by empirical versus theoretical scholarship
  • Divide the literature into sociological, historical, and cultural sources

Theoretical

A literature review is often the foundation for a theoretical framework . You can use it to discuss various theories, models, and definitions of key concepts.

You might argue for the relevance of a specific theoretical approach, or combine various theoretical concepts to create a framework for your research.

Like any other academic text , your literature review should have an introduction , a main body, and a conclusion . What you include in each depends on the objective of your literature review.

The introduction should clearly establish the focus and purpose of the literature review.

Depending on the length of your literature review, you might want to divide the body into subsections. You can use a subheading for each theme, time period, or methodological approach.

As you write, you can follow these tips:

  • Summarize and synthesize: give an overview of the main points of each source and combine them into a coherent whole
  • Analyze and interpret: don’t just paraphrase other researchers — add your own interpretations where possible, discussing the significance of findings in relation to the literature as a whole
  • Critically evaluate: mention the strengths and weaknesses of your sources
  • Write in well-structured paragraphs: use transition words and topic sentences to draw connections, comparisons and contrasts

In the conclusion, you should summarize the key findings you have taken from the literature and emphasize their significance.

When you’ve finished writing and revising your literature review, don’t forget to proofread thoroughly before submitting. Not a language expert? Check out Scribbr’s professional proofreading services !

This article has been adapted into lecture slides that you can use to teach your students about writing a literature review.

Scribbr slides are free to use, customize, and distribute for educational purposes.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a thesis, dissertation , or research paper , in order to situate your work in relation to existing knowledge.

There are several reasons to conduct a literature review at the beginning of a research project:

  • To familiarize yourself with the current state of knowledge on your topic
  • To ensure that you’re not just repeating what others have already done
  • To identify gaps in knowledge and unresolved problems that your research can address
  • To develop your theoretical framework and methodology
  • To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

The literature review usually comes near the beginning of your thesis or dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

A literature review is a survey of credible sources on a topic, often used in dissertations , theses, and research papers . Literature reviews give an overview of knowledge on a subject, helping you identify relevant theories and methods, as well as gaps in existing research. Literature reviews are set up similarly to other  academic texts , with an introduction , a main body, and a conclusion .

An  annotated bibliography is a list of  source references that has a short description (called an annotation ) for each of the sources. It is often assigned as part of the research process for a  paper .  

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How Companies Should Weigh In on a Controversy

  • David M. Bersoff,
  • Sandra J. Sucher,
  • Peter Tufano

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Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support among key stakeholders, the authors write. Rather, it results from adhering to certain processes and strategies, which they have derived from recent global survey research along with examples from managerial best practice.

They offer an approach that is anchored in data but sensitive to values and context. It can be helpful in figuring out which issues to address and how; in ameliorating disappointment among stakeholders; and in managing any potential blowback.

Data can tell you what your various stakeholders care about, they write, but judgment is necessary to act in careful consideration of conflicting preferences while being consistent with your company’s values.

A better approach to stakeholder management

Idea in Brief

The challenge.

Given today’s widespread social and political polarization, executives need better guidance as they navigate hot-button topics such as gender, climate, and racial discrimination.

The Insight

Success at handling these subjects does not mean avoiding public controversy or achieving unanimous support among key stakeholders.

Executives can take stands on issues and skillfully address both internal and external pushback if they acquire a more sophisticated understanding of their stakeholders’ concerns.

On April 1, 2023, just as the March Madness college basketball tournament was getting underway, the transgender influencer Dylan Mulvaney uploaded a sponsored post to Instagram to promote Bud Light. The backlash was immediate and cut deep. The beer brand was condemned by social conservatives across the United States, who launched a boycott.

  • DB David M. Bersoff is the head of research at the Edelman Trust Institute, a think tank dedicated to advancing the study of trust in society.
  • Sandra J. Sucher is a professor of management practice at Harvard Business School. She is the coauthor of The Power of Trust: How Companies Build It, Lose It, and Regain It (PublicAffairs 2021).
  • PT Peter Tufano is a Baker Foundation Professor at Harvard Business School , senior advisor to Harvard’s Salata Institue for Climate and Sustainability, and a former dean of Said Business School at the University of Oxford.

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Dua Lipa Drops Music Video for 'Training Season' from Upcoming Third Studio Album: Watch

The Grammy winner shared the song was inspired by going on a "string of bad dates"

Dua Lipa is done "training" her suitors!

The three-time Grammy winner, 28, just released the second single for her upcoming third studio album.

New single “Training Season” follows her November 2023 release of “Houdini” and her performance at the 2024 Grammys , where she performed a medley of the upcoming single, “ Houdini ,” and her Grammy-nominated song, “ Dance the Night ” (from the Barbie soundtrack).

Tyrone Lebon

The Grammy winner sings: “You should know I need someone to hold me close / Deeper than I’ve ever known / Whose love feels like a rodeo / Knows how to just take control / When I’m vulnerable he straight talking to my soul, conversation overload / Got me feeling vertigo / I need somebody who can go there / Cause I don’t want to have to show ya / If honey you don’t let me know ya / Cause training season is over.”

The pop star shared what inspired her latest track in a press release. “I had been on a string of bad dates, and the last one was the final straw," Lipa said. "The next morning, I arrived to the studio to [songwriters] Caroline [Ailin] and Tobias [Jesso Jr.] asking me how it all went and I immediately declared ‘TRAINING SEASON IS OVER,’ and like the best ‘day after’ debriefs with your mates, we had a lot of laughs and it all quickly came together from there."

"And while it is obviously about that feeling when you are just absolutely done telling people…men specifically in this case, how to date you right; it is also about my training season being over and me growing with every experience,” she continued. 

“I have never felt more confident, clear or empowered. And while it may be that training season is never over for any of us, you start to see the beauty in finding that person to experience it with. You stop looking for the trainees and become more interested in having someone where you are and someone to grow with.”

The upcoming music video was directed by Vincent Haycock and opens with a string of apology and second chance requests from previous suitors. It continues with clips of the singer “surrounded by men vying for her attention as the room begins to spin into chaos,” per the press release.

Lipa, Ailin, Jesso Jr., Danny L. Harle, and Tame Impala’s Kevin Parker all served as the track’s songwriters. Parker and Harle also served as producers. 

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Ahead of the release of “Training Season,” she shared in an interview on Jimmy Kimmel Live! , that she " wrote 97 songs " for the project in a physical notebook purchased from CVS.

"I started writing for this album in 2021, and I just wanted to write my ideas down," Lipa told host Jimmy Kimmel . "So, I went down to CVS, and I just bought a random notebook. Had I have known how important that book would’ve been, maybe I would’ve gotten a more fancy one."

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  23. How to Write a Literature Review

    Examples of literature reviews. Step 1 - Search for relevant literature. Step 2 - Evaluate and select sources. Step 3 - Identify themes, debates, and gaps. Step 4 - Outline your literature review's structure. Step 5 - Write your literature review.

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