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When to give an elevator pitch

How long should an elevator pitch be, 9 elevator pitch examples to help you succeed, put your best foot forward.

Whether you’re introducing yourself in a job interview or presenting a product to a room full of investors, you need to connect with your audience. And in most cases, you need to do so quickly. 

Organize your thoughts and confidently deliver your message with an elevator pitch. An elevator pitch, or elevator speech, is a brief blurb that describes you, your business, or your project to inspire interest and encourage a second conversation. It’s a helpful tool in professional settings when you only have a short amount of time to grab a listener’s attention and persuade them to take action.

Your pitch should be concise and memorable, highlighting the most important details of your subject. Done correctly, it’s your best asset at a networking event, and it can even be the difference between letting a new connection fizzle out and finding your dream job.

Here’s when to present a speech , how to craft one, and elevator pitch examples to guide you through the process. 

Career fairs, job interviews , and networking events are great places to pitch yourself as a potential candidate. And if you’re presenting a product or service, industry events and client meetings are ideal for introducing your idea. In all of these spaces, people are ready, and maybe even eager, to hear from people like you.

But you never know when you could run into the right person who could offer a new connection or career opportunity. Prepare talking points and have a pitch ready, even if you don’t have an upcoming event. You might bump into someone unexpectedly. 

Use your elevator pitch in the following four scenarios to command an audience’s attention:

woman having an interview in office

1. Career fairs

Career fairs bring you face-to-face with top employers. If you’ve done your research before attending, which you should, you might even have a few companies in mind you’d like to get in touch with. 

Investigate each business you want to connect with before crafting your elevator pitch. Note what you appreciate about the company, its latest developments, and active job postings . This information lets you determine which positions you’d like to apply for and convey why you’d make a great fit. Remember to highlight your attributes that match the roles and responsibilities and have targeted resumes to give to recruiters. 

2. Job interviews

Preparing for interviews is intimidating, even if you’re well-versed in situational and behavioral interview questions . Creating an elevator pitch to answer the common “Tell me about yourself” question is a great place to start. You can show recruiters why you’re the right fit for the role and leave a memorable first impression , walking them through key elements of your CV and touching on your professional development goals . 

Having an elevator pitch ready helps settle job interview nerves by making you feel more prepared, and it gives you the chance to focus on the most relevant details of your work history. Presenting the hiring manager with key moments of your career right away sparks interest, inspires further questions, and helps them remember you.

3. Networking events

Networking events are an opportunity to make connections within your industry. All attendees are there to build a network , so you can use your professional pitch with anyone you meet. And practicing with other attendees is a wonderful way to improve your communication skills .

Your pitch should highlight your professional experience, what you have to offer, and what you’re looking for in your career. This opens the door to professional connections that could lead to new opportunities, whether you’re looking for a job or want to pitch a product. 

First impressions count. And you never know what connection will lead to future success. An effective elevator pitch at a networking event could be what you need to land a new role or put you in the path of potential clients or investors. 

4. Sales meetings

A product or service-specific sales pitch should be ready for any occasion, whether that’s for an organized meeting or an impromptu encounter with a potential client. Tailor your pitch to address your audience’s needs, and pose your product as the solution. Include a thought-provoking hook, a clear explanation of what you have to offer, and a final statement that inspires further conversation.

An elevator pitch is useful for kicking off a sales meeting and setting the tone of the discussion. It’ll most likely lead to follow-up questions about your product or service, so prepare for any that could come your way.

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Whether you’re presenting yourself to a potential employer or a project to an investor, an elevator pitch should last 20–60 seconds. Around 30 seconds is the general consensus. This is the perfect amount of time to touch on key points while engaging the audience .

Research shows that the average person’s attention span is only eight seconds , so you need to grab their interest fast. Start strong so their focus and concentration don’t wane. Create a list of important points, and put vital ones first. Every pitch you create should start with introducing yourself and follow with key points and a clear call to action.

Ensure your pitch is within 20–60 seconds by timing yourself reading it out loud. Speak in a conversational tone, and try not to rush or cram in additional information as you go. The 30-second average is longer than it seems and should be plenty of time to get your point across while keeping attention spans in mind.

man explaining his case to woman in chair

An elevator pitch should reflect your personality and professional goals , and it can be whatever you want it to be. But with so much freedom, it’s hard to write. 

Here are nine elevator pitch ideas with examples and tips to nail your next important meeting. 

For sales pitches

Speaking to investors and potential collaborators is all about highlighting your product’s strengths. With that in mind, there are dozens of ways to approach an elevator pitch. Find one that suits your brand identity , sales skills , and target audience. You have time to experiment.

1. Ask an engaging question

This approach works best as a sales pitch. Ask a short rhetorical question that addresses your target audience’s problem and suggests that you’ll be the one to answer it. Use this method in planned meetings or cold calls to grab someone’s attention and entice them to keep listening. It should empathize with their needs and show them you’ve done your research and understand their pain points.

Your question-centered pitch should follow this order: ask a relevant question, empathize, and explain your value proposition . Here’s an example:

Are you tired of looking at a full inbox? Maybe you’ve missed a few deadlines because you didn’t open the correct correspondence in time. My partner and I constantly dealt with this issue while working as sales managers. That’s why we created LetterFix, a software tool that quickly scans your emails for upcoming dates and brings them to your attention.

2. Use a statistic

According to a study from the journal Communication Research, statistical evidence is more convincing than just a story . Starting a sales pitch with a surprising statistic will show your client that not only is their problem significant, but you understand it and its impact. Just make sure it’s relevant and directly correlates to the thing you’re trying to sell. It should also be accurate.

Here’s an example of using a stat to introduce a product or service:

Workers spend, on average, 2.6 hours per day answering emails . That’s nearly three hours that takes away from their day-to-day tasks — slowing down projects and progress. Our tool SpeedyQuill automates email responses and allows you to press send within seconds of reading an email. We’ve saved workers approximately two hours per day they can use towards more important tasks.

two woman sitting laughing in office

3. Try a comedic approach

With the right audience, comedy can be a great way to break the ice during a sales pitch. It shows your audience that you’re solution-oriented yet fun to work with. Keep in mind that this approach doesn’t work for every audience or every business, so use it with caution. If it matches your brand identity, humor is a great tool , but it might not fit into a corporate setting.

Here’s an example of a funny elevator pitch to inspire you:

Did you hear about the salesman that’s stuck answering emails all day? He was too busy to attend this meeting because his inbox was full. But that could change. Each salesperson that uses our tool SpeedyQuill saves approximately two hours daily from answering emails, and that’s two hours they can spend acquiring new clients and increasing your revenue.

4. Create an emotional connection

Appealing to your audience’s emotions and feelings gives your audience the chance to connect with your idea. The goal is to interest them in your cause, tugging at the heartstrings and offering a compelling case for your product or service.

Remember that emotions alone aren’t always enough to sell your product or service. You’ll need hard evidence of its benefits to persuade someone to do business with you. Here’s a pitch that explains the emotions behind a business idea:

When I started my therapy practice, I thought I could help more people, but scheduling conflicts at my in-person office made it difficult to serve every patient. I spent time outside my working hours to help as many as possible but wished there was an easier way. That’s why I created Head Start Hope, a 24/7 online therapy platform that connects therapists and patients around the US. Now patients can receive therapy at any time with licensed therapists without worrying about scheduling an in-person appointment or commuting somewhere. We’ve helped hundreds of people get the help they need.

5. Utilize storytelling

Similar to creating an emotional connection, storytelling relies on real-life examples to engage your audience. It uses your or a customer’s testimonial to appeal to your audience rationally and provide a specific example of how your product or service can succeed. And if what you’re offering is hard to understand, telling a story about it can put the concept into perspective and clarify what it means. Here’s an example:

We have a customer that was struggling to get their sales team motivated when it came time to sell a new product. With the help of our workplace coaching service, the sales team was able to increase motivation and improve their sales by 50% in the first four months. And they aren’t the only customers we’ve helped achieve those numbers.

6. Try a memorable one-liner

The first and final parts of any speech are the most memorable , while the information you present in the middle sticks the least. Using this logic, you can implement a clever one-liner at the beginning of your pitch or at the end to leave a lasting impression on your audience.

Your one-liner should be authentic, unique, and related to your product or service. This way, if your audience has heard countless introductions throughout an event, they’ll remember you more easily. Here’s an example of a pitch that ends with a one-liner:

Most children wait months for specialty dental surgery in Texas. But with the proper training and resources, this time could be much lower. Our company, Little Lion Dental, developed a program that connects new dentists with offices that need them, faster. So the question is, do you want to invest in the smiles of tomorrow?

For personal pitches 

It can be hard to sell yourself to a potential employer or client, especially if you’re anxious about the conversation. Preparing a pitch beforehand removes that uncertainty and helps you remember exactly what you want to say. Here are a few examples of personal pitches to inspire you :

7. Short and sweet

It’s best to keep things short and sweet when introducing yourself at networking events or job fairs — that’s the goal of an elevator pitch, after all. A short blurb lets the other person contribute to the conversation faster and remember the important details afterward. Use eye contact when communicating and read your listener’s body language to adapt the conversation and grab their interest.

Start by introducing yourself, touching on your relevant work experience, and explaining what you’re looking for in your career. Remember to end your interaction by leaving your contact information with a resume or business card. Here’s an example:

Hi, my name is Fatima. I have 10 years of experience as a freelance photographer, helping large food and beverage companies truly capture their products. If your business is interested in my work, here’s my card, but you can find some examples of my best work on my portfolio website .

8. Relay industry knowledge

Starting your pitch with the latest developments in your industry shows your audience you’re well-informed. This works well at career fairs where recruiters are looking for top talent who keep up with current trends and are invested in the industry.

Mentioning one of your industry’s latest developments, and involving the recruiter in the discussion, is an excellent way to grab their interest. To do this effectively, quickly introduce yourself, explain how you’ve been implementing new knowledge in your career, and end with your future goals. Here’s an example of a personal pitch that does this:

Hi, I’m Melissa, a consultant for tech and software businesses. I’ve assisted software clients for over 10 years, and I’m interested in using AI tech like ChatGPT to find optimized pathways for businesses that want to scale quickly. I’ve already implemented my system with a few different organizations with a 100% success rate, which is extremely exciting, and I’m looking for a firm that can support my research. Can I offer you my resume? 

two man shaking hands in office

9. Inquire about a job referral or internship

When you meet someone who works at a company you’d like to work at or in an industry you want to work in, you can pitch yourself on the spot. Don’t be shy about your interest. You’re pitching for a reason, so be confident . 

Try this method by introducing yourself, explaining your interest in their company, and inquiring whether the person knows of open positions or could get you in touch with someone who does. Here’s an example of a personal pitch that directly asks about jobs:

Hi, I’m Raji. I’m a big fan of what Corkboard Marketing is doing in the industry, especially when it comes to client relations. I’ve been working as a marketing associate for five years, and have experience in both client management and campaign development. I actually improved client relations at my previous job based on your company’s methods. I’m very interested in any open positions you know of. Would you happen to know if Corkboard Marketing is hiring or who to talk to about joining the team?

Whether you’re making an elevator pitch about yourself or a product you’re passionate about , take the time to prepare and write one that works. Just a few sentences could set your professional trajectory higher than before. 

If you’re feeling stuck, use elevator pitch examples and templates for inspiration. They might spark your next great idea.

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Elizabeth Perry

Content Marketing Manager, ACC

Writing an elevator pitch about yourself: a how-to plus tips

How to pitch ideas: 8 tips to captivate any audience, learn types of gestures and their meanings to improve your communication, how to make a presentation interactive and exciting, interpersonal relationships: their importance and how to maintain them, how to write an impactful cover letter for a career change, create a networking plan in 7 easy steps, how to get promoted, the do’s and don’ts, how to be more extroverted at work: tips and advice, similar articles, the extremely crazy idea of loving work and 3 ways to get there, learn how to introduce yourself in conversation and in writing, 10 tips to find your niche and succeed at it, how to introduce yourself in an interview: examples & tips, 20+ tips for how to get better at networking even if you are shy, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How To Create an Elevator Pitch (With Examples)

Tips for writing a perfect elevator speech

write an elevator speech about something you feel passionate about

When and How To Use an Elevator Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

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What's an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. The reason it's called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing.

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

  • Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
  • Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
  • Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
  • Deliver your speech to a friend or record it, so that you can be sure that your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, "Tell me about yourself"—think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit—avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate —but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you're looking for. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All the same guidelines apply when it comes to a virtual elevator pitch. You may have an opportunity to give an elevator speech in a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

  • Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well lit and aren't in any distracting shadows. 
  • Make eye contact.  Try practicing beforehand, so you get accustomed to looking at the camera—that will help you appear to make eye contact with the person on the other side of the video chat. Though avoid overdoing it or staring!
  • Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

  • I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
  • I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
  • My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
  • I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
  • I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
  • My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.
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How to Create an Elevator Pitch with Examples

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How to Write a Perfect Elevator Speech

“What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you  build your network , land a job, or connect with new colleagues on your first day of work.”

Read the full article at thebalancecareers.com.

How to write an elevator pitch with examples

How to write an elevator pitch with examples

Delivering an elevator pitch can be a great skill to harness. Once you’ve perfected it you can use it for pitching a new idea at work, promoting an online course or coaching business , refining your website copy , and even simply communicating with others.

It’s always useful to know how to get your point across as clearly and efficiently as possible. Whether you’re actually in an elevator with someone or communicating over other channels. Distilling your messaging down to what really matters can also help set you apart and connect with your audience.

If you’ve seen the classic film Working Girl (starring Melanie Griffith), you’ll remember the scene at the end where she has a short elevator ride to explain how she came up with ideas someone else is trying to take credit for. (If you haven’t, bookmark this page and stream it immediately. We’ll wait.)

In the movie, she wasn’t pitching her ideas, as they had already been accepted, but pleading her case and clearing her name. Nevertheless, this final scene illustrates what an elevator pitch is—and just how important getting your point across with limited time to spare can be.

Whether you are going on job interviews, pitching an idea within or outside of your company, socializing at a networking event, or even sliding into someone’s DMs (professionally, of course), we have the key to getting your message across in a clear, concise, and effective way. Read on for some tips and tricks for great elevator pitches.

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What is an elevator pitch?

Historically, an elevator pitch referred to being prepared to pitch yourself or an idea to someone in a limited amount of time should the opportunity—for instance, a shared elevator ride—arise. This was usually true of catching a ride with a CEO or top executives within one’s company, as they would generally be too busy to catch a moment with otherwise.

So even if you don’t work in a traditional business setting or ever step foot in an elevator, course creators, coaches, and entrepreneurs can utilize this skill now more than ever. In this digital age of information overload, it can be increasingly hard to hold your audience’s attention. An elevator pitch can help you stand apart and get right to the heart of your business and/or intentions. Meanwhile, writing an elevator pitch can help you get clear about your messaging online, as well as in real life.

networking event

How long should an elevator pitch be?

An elevator pitch, also referred to as an elevator speech, should be done in a short time. As its name indicates, this means about the length of an elevator ride, generally about 30 to 90 seconds. A good elevator pitch will be succinct enough to keep your listener(s) interested, while also being thorough enough that they understand what it is you do and/or are wanting them to know or do.

delivering an elevator pitch

How to write an elevator pitch

The good news? Distilling yourself, your idea, or your business down to a 30 to 90-second spiel is an opportunity to get crystal clear about what matters to you. And to tap into your truth and core messages. The challenging news? There are many different elevator pitch templates and approaches and no one-size-fits-all formula, so it requires some careful consideration.

Whether you plan on pitching someone in real life or would like an exercise for clearly communicating your business goals, below are some helpful tips to consider.

Find your hook: Just as the content you create (or curate ) serves a specific function, an elevator pitch does too. It can be educational, inspirational, and entertaining. Your hook will be something that is clever, compelling, and memorable, something that keeps your listeners engaged.

Be passionate: Whether writing or speaking, your audience will connect more if your words are something you can feel. If delivering as a speech, use body language and eye contact to convey your enthusiasm.

Be persuasive: Discern if there’s an opportunity to incorporate logos, which appeals to logic; pathos, which appeals to emotions; or ethos, which appeals to a culture or collective consciousness.

Be flexible: Tailor your pitch based on who you’re delivering it to.

Consider your CTA (call to action): Even if you’re not contemplating your elevator pitch to update your website copy , consider what action you want your listener(s) to take following your pitch, and work backward. For instance, your CTA can be as simple as “take my business card,” or some other way for you to stay in touch. Or it could be, approve and implement this idea, if you’re pitching a potential project.

Keep it short and sweet: Get to the point of what you’re trying to share quickly to help your listeners get there, too. Speak simply, so that your language is easy to follow and understand.

creator researching

Use jargon or complex language: Of course, you might incorporate some jargon if you’re tailoring your pitch to a specific audience. However, consider that a top executive might not understand the nuances of every single department within a company. Similarly, don’t assume that your listener knows exactly what you’re sharing.

Rely too heavily on statistics or data: Resist the urge to “prove”; this can be a symptom of a lack mentality . You only have so long to make a first impression, so remember to keep it simple and save the stats for a second meeting.

Memorize your pitch: While it’s good to be prepared, you also want to come across as sincere. If it feels like you’re over-rehearsed or reciting a script you’ve memorized, it will be harder for listeners to connect with you.

body language

Elevator pitch examples & ideas

Breaking your pitch into about three pillars, which we’ll explore in each of the examples below, can support your pitch and keep you on track. Furthermore, once you have an elevator pitch written, you can use it to refine your existing online messaging.

Elevator pitch for interview

When speaking to potential employers or even clients, it’s important to communicate three W’s:

  • Who: Who you are, including any relevant credentials  
  • What: What you do (or have done), including your expertise
  • Why: Why you do it, including intentions and/or goals that might be relevant

Elevator pitch about yourself

The same 3-W formula can be applied when networking and socializing. For instance, this template can be helpful for answering the dreaded “So what do you do?” question. The next time you find yourself forced to make small talk, consider:

  • What: wWhat you do (or have done), including your expertise

Elevator pitch example for students

Similarly, students who want to continue their education or attend a career fair will include the same three pillars. They might simply consider rearranging the hierarchy to put their goals at the forefront:

  • Why: Why you are interested in a particular school, industry, or company, including intentions and/or goals
  • What: What you do (or have done), including your grades and educational experiences thus far
  • Who: Who you are, including any relevant credentials

Elevator pitch for business example

Pitching a business idea or entire business will follow a similar structure. It should highlight products or services, as well as the business’ mission and value proposition:

  • What: What your business is, including a unique selling proposition
  • Why: Why it exists, including mission statement , values, and value proposition
  • Who: Who the people you serve are

Elevator sales pitch example

The sales page is especially relevant to course creators, whether you’re talking about your course, promoting it, or even updating your landing page. Rather than a 3 W’s approach, you might consider covering:

  • Problem, obstacle, or challenge, including pain points
  • Proposed solution(s)
  • Additional benefits

tailor your pitch

Where does the name elevator pitch come from?

The phrase elevator pitch comes from being prepared to pitch yourself, or your ideas, in the amount of time a standard elevator ride can take. Usually, about 30 to 90 seconds if you’re lucky. It meant being prepared should the opportunity for a shared elevator ride arise and it was the only chance you had. This was usually true of catching a ride with a CEO or top executives within one’s company, as they would generally be too busy to catch a moment with otherwise.

But today it generally refers to simply being able to pitch yourself, your product, or your ideas, in a short amount of time. Most people are busy and have short attention spans. So whether you’re meeting with someone in person or just catching them for a few seconds while they scroll, you want to be succinct and efficient with whatever time and attention you’ve got. Usually, actual elevators aren’t involved, but they make for a good metaphor.

What’s the secret to a good elevator pitch?

A good elevator pitch will be succinct and informative enough to keep your audience interested. With the goal of them fully understanding you or your business in just about a minute or so. Any longer and you might lose their attention or they might stop listening. So make sure you’ve got only the important details in there and you provide them with a way to learn more if they want to. Additionally, some tips we cover in this article include: Find your hook. Be passionate, persuasive, and flexible. Consider your CTA (call to action). Keep it short and sweet. Don’t use jargon or complex language. Don’t rely too heavily on statistics or data.

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Katie Davidson

Katie Davidson , Katie is a freelance writer, copy coach, and certified yoga teacher currently based in California. Her work has been published on ELLE.com, InStyle.com, StyleCaster.com, and more. She has also been featured as a yoga expert on POPSUGAR Fitness. When she's not writing (or practicing her handstands), you can find her somewhere on a beach, cacao-chai latte in hand, with her beloved pup Toby.

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Business tips

11 actually great elevator pitch examples and how to make yours

Hero image with an icon of two people shaking hands on an elevator

There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

Table of contents:

Components of an elevator pitch

11 elevator pitch examples

How to write an elevator pitch

What is an elevator pitch.

An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

Elevator pitches were originally exclusively spoken—used in business conversations and investor pitches—but have since grown into a written format used for things like websites, social media, video ads, marketing outreach, and media pitches . 

You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

The value proposition : This is where you provide an overview of the value you're bringing to the table. Discuss what you're pitching and what it does, research your listener's unique needs beforehand, and prepare a compelling argument for how you can meet them. 

The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

The call to action: Make sure you're inviting your audience to take action. They have all the details, and they might be interested. It's time to bring it home with a clear call to action . Ask them to connect with you on LinkedIn, invite them for a coffee chat, share contact information, and make sure there's an opportunity to follow up on the conversation.

Example elevator pitch with the different components identified by color: the hook is highlighted in purple, value is highlighted in orange, evidence is highlighted in green, the differentiator is highlighted in yellow, and the call to action is highlighted in teal

11 elevator pitch examples done right

I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

If you're at all like me, you'll find the following examples a much better use of your time.

1. Startup pitch example

Everyone's got ideas for [shared goal] . But ideas aren't enough.

We took [shared goal] and turned it into a reality.

We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

What sets us apart is our [differentiator, followed by brief overview] .

If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

An example elevator pitch for startup companies, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

2. Job seeker pitch example

It took me [period of time] to [achieve goal] .

It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

At [company name] , I [past experience] that [measureable results] .

I love what I do. But I [differentiator, high-level goal] .

If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

Example of an elevator pitch for a job seeker, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

3. Sales pitch example

Most people [relevant statistic, followed by explanation] . 

At [company name] , we've taken the [pain point] out of the equation. 

Our [products] are designed for [value proposition] .

They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

We're not just salespeople; we're [differentiator] .

So, are you ready to find [product selling point] ? Let's [CTA] .

Example of an elevator sales pitch, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

A sales pitch will always depend on your industry, product, and customer base. Approach your audience by speaking to their greatest pain points .

4. Networking pitch example

I'm a [position/title] at [company name] , and I've worked on [past experience] . 

Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

Example of an elevator pitch for someone who wants to network, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

In this example, the author isn't trying to convey their efficiency or results in percentages or measurable performance points. They're sharing aspects of their industry that they're passionate about and are interested in discussing. The point here is to make a memorable introduction at a networking event and gather connections .

Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

5. Investor pitch example

At [company name] , we [business concept offer] , plain and simple.

We [value proposition] .

Our portfolio contains [supporting evidence] .

Why us? Well, we [differentiator] .

We roll up our sleeves and get involved. 

We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

Example of an elevator pitch for someone looking for investors, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

6. Nonprofit pitch example

Every day, [pain point] .

[Company name] is working to change that.

We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

If you're ready to make a difference, let's discuss how you can be part of the solution.

Colorful nonprofit pitch example for Hope Unlimited Foundation

Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

7. Personal branding pitch example

I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

I do what I do by [value proposition, followed by differentiator] .

I'm here to [offered value] .

There's " [position] " in the title, but I'll be [differentiator] .

Let's schedule a meeting and discuss what you can do.

Colorful personal branding pitch example for John, a dedicated life coach

Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

8. Product launch pitch example 

I'm very excited to share with you [product selling point] .

At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

This is why we developed our [product] , a cutting-edge [product overview] .

Imagine all of your [value proposition, followed by key features] .

Our product has already received rave reviews during beta testing, with users reporting [survey results] .

[Product] is now available for preorders! [CTA].

Colorful product launch pitch example for TechCo's GloVision glasses

This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

9. Rebranding pitch example

We've done great things as [company name] . We've helped businesses [services and past achievements] .

We've since been on a journey of transformation, and it's time for a fresh start.

Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

Why the change? We've rebranded to [rebranding reasons] .

With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

Colorful rebranding pitch example for ProjectX

In this example, the hook immediately delivers the reasoning behind the change. 

Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

10. Consulting services pitch example

At [company name] , we specialize in [value proposition] .

With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

[Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

Colorful consulting services pitch examples for  StratEdge Advisors

This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

11. Technology solution pitch example

[Relevant statistic].  

That's how it goes for your [pain point] .

Imagine you didn't have to worry about [pain point] .

Our [product] is designed to enhance [process] . We help businesses [value proposition] .

One of our recent success stories includes helping a [supporting evidence] .

The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

Are you available to meet next week for a personalized demo?

Colorful example of a tech solution pitch example for cutting-edge automation software

In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

1. Outline a clear objective

Before you start writing the elevator pitch, focus on your objective . Are you introducing yourself to grow your personal network, pitching a service or product, prospecting investors, or trying to acquire a new client?

Your objective will help you pinpoint the information you want to mention in your pitch. 

Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

2. Define your audience

One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

3. Craft a hook

You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

4. Explain your value proposition

Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

5. Support your pitch with evidence

Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

6. Keep it concise

It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

7. End with a clear call to action

Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

8. Prepare to answer questions

You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

Make a unique first impression

Elevator pitches exist because humans have shorter attention spans than goldfish, and we really need a leg up on our aquatic competition.

Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

Related reading:

How to pitch your small business to the press

How to use personalized sales pitches to convert clients and sell more 

ChatGPT prompts that will generate great sales emails

Email etiquette: How to ask people for things and actually get a response

How to create a project plan (with project plan templates)

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Hachem Ramki picture

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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elevator speech

Elevator Speech: 11 Things to Avoid Saying

Debashis Konger

  • March 9, 2022

Do you struggle with speaking in front of groups?

Elevator speech can be intimidating. Whether you’re looking for a job or just want to speak confidently in public, elevator speech gives you the tools you need to get through any presentation with ease.

Get your elevator speech down pat before you give your first presentation. Use our sample speeches to help you learn the basics and practice until you feel comfortable delivering your best pitch.

How often does someone ask you to write them an elevator speech or pitch? It seems that everyone wants to know what they should say in their next job interview.

An elevator speech is a simple description of your professional background that lets the person standing below you know why they should hire you.

Whether you’re applying for a new position or pitching a client on a project, an elevator speech can boost your chances of landing the gig and closing the deal.

An elevator speech is a great way to introduce yourself to potential employers. But it’s not only useful when looking for a job – we use elevator speeches all the time when pitching clients, talking about sales, giving presentations, and more.

So whether you’re considering a career change or trying to convince someone else to work with you, this guide will show you how to create a winning elevator speech.

This guide is split into two parts: getting started and practicing. First, let’s talk about where to start when crafting your elevator speech.

In the end, you’ll have a clear understanding of what makes you unique as a candidate and what differentiates you from other professionals who are also interested in the same role.

And once you’ve got that perfect elevator speech, make sure to practice! We’ll dive into how you can build up a strong foundation for your pitch.

Table of Contents

  • Keep your elevator pitch goal-oriented (i.e., “I help companies like yours increase production by up to 30% without additional cost.”), and always end with a business card or request to connect on LinkedIn. ( blog.hubspot.com )

What is an Elevator Speech?

elevator speech

The term “elevator speech” refers to a short summary of your skills and accomplishments.

For instance, if you were asked to describe yourself in one sentence, it would likely be something like, “I am a highly-skilled engineer, and I love working on challenging problems.”

An elevator speech would be shorter than that but still convey similar information.

It is important to note that an elevator speech is quite different from a sales pitch. A sales pitch is designed to persuade the listener to buy something. In contrast, an elevator speech is meant to sell the listener on hiring you.

Elevator speeches are used for many reasons, but some common uses include:

write an elevator speech about something you feel passionate about

Introducing Yourself to New People

When you meet new people you don’t know well, you may be asked a lot of questions. To answer those questions, you must first explain what you do. It is where an elevator speech comes in handy.

You can easily share the most important details of your career with anyone you meet since they already know precisely what you do.

Job Interviews

When you’re interviewing for a new position, you’ll usually be asked to tell your story over coffee or lunch multiple times.

While hiring managers want to hear your entire life history, they will typically focus on your resume during your initial conversation. The key here is to keep things brief.

Your pitch should be less than 20 minutes long, so you have plenty of time to impress them.

Pitching Clients

Once you get past the initial introduction stage of selling a client on a project or proposal, you need to find a concise way to summarize everything you did while working together.

If you’re meeting with a group of stakeholders, you may present your elevator speech to everyone at once or give each stakeholder their own copy of your presentation. Either way, you’ll need to stick to your script to avoid confusing them.

Presentations

Presenters often include an elevator speech in their introductions before presenting their content. Based on their audience, these speakers tend to think about what they want to say and then choose which slides to focus on.

They might mention that they are using a PowerPoint deck, list out the main points, and then spend the rest of their time talking about each slide’s content.

If you follow this pattern, you could use your elevator speech as a framework for your presentation.

Why are they Important?

write an elevator speech about something you feel passionate about

A good elevator pitch is one of the most important communication tools you possess.

An effective elevator pitch helps you sell yourself quickly and effectively to potential clients.

It allows you to introduce yourself and your business in a short amount of time. And it gives you the chance to persuade potential clients to hire you.

Elevator pitches are used in many different situations, such as networking events, job interviews, conferences, and sales calls.

Elevator pitches don’t always require exchanging money between parties — sometimes, they’re simply used as a conversation starter.

But regardless of whether there’s any financial exchange involved, it’s still possible to craft a powerful elevator pitch.

Here’s what you need to do:

• Write down 3-7 sentences about your product/service . Include details that make your product unique or stand out.

• Think about how you’d describe your product/business in three words.

• Practice delivering each sentence aloud .

• Use the phrase “I’m a” after each sentence. For example, I’m a graphic designer, I’m a professional speaker, I’m a business consultant.

• Add a positive emotion into each sentence . For example: “I’m passionate about helping people,” “I’m an expert in my field,” “My products are affordable.”

• Find examples of successful elevator pitches. Study their content and delivery style. Then use these ideas and create your own elevator pitch.

• Be specific. Avoid vague statements like “I’m a…” If you say you’re a writer, explain what kind of writing you write. If you say you’re an accountant, let us know what kind of accounting services you provide.

• Don’t forget to include your website address in the elevator pitch. This way, a person who reads the pitch online can contact you later and learn more about you.

• Practice your pitch until it sounds natural and flows well. The more comfortable you become with your pitch, the easier it will be to deliver to others.

When and How to Use an Elevator Speech

Elevator pitches are a great way to get started in your job search. Use them when meeting new people, including potential employer(s), or when making introductions.

Also, try using them when attending social gatherings, networking event(s), career fairs, or even just walking through a store. Try starting conversations by saying something like, “Hi! My name is, and I am an .”

You would then go on to give an elevator pitch about yourself and your company. People may not respond right away, but they’ll probably follow up with questions about your company or about you if they do.

Here are some tips for using an elevator speech:

1. Know What You Want to Say

First, you should know precisely what you want to say. You don’t want to wing it, and you don’t want to ramble.

What do you want to say? Write down your elevator speech first. Then edit and revise until you feel comfortable saying it.

2. Make Sure You Are Prepared

Once you’ve written out your elevator speech, you should practice it. Practice it aloud, then practice it again silently in your head.

Practice makes perfect. And you’ll sound much better when you deliver your speech than if you were winging it.

3. Focus On Your Audience

Next, focus on the person you are speaking to. It means paying attention to what they are doing.

Are they smiling? Are they nodding along? Do they seem interested in what you are saying?

It will give you clues to whether or not you are connecting with your audience. Making eye contact helps too.

4. Be Specific

Be specific about what you want to say, and stick to your point. Don’t ramble or talk too much.

Make sure you are clear, concise, and focused.

Use simple language, and avoid complex words. People won’t understand them.

Keep it simple. Use a metaphor, analogy, or simile if you need to explain something.

6. Speak Clearly

Speak clearly. Be confident.

Don’t stutter or hesitate.

7. Finish Strong

Finish strong. Don’t leave people hanging.

End your speech with a punch line.

8. End With A Question

Ask questions. Ask for feedback.

End your speech by asking if there are any questions.

9. Tell Stories

Tell stories. An engaging speech will do wonders for you.

10. Be Yourself

Be yourself. No one else is better qualified to tell you how to speak.

Remember, you don’t have to be anyone else. Just be you.

How to Create an Elevator Pitch With Examples

Have you ever wondered what makes an effective pitch? Here’s how to create an elevator pitch:

Start by writing down three things about yourself. They could include:

• What do you do?

• Why should I hire you?

• How much money would you expect me to pay you?

Then write out two sentences describing each one of these three topics. For example, here’s how a developer would introduce themselves in an elevator pitch:

I am a web developer who loves creating websites and apps. I enjoy working with clients to develop custom solutions that meet their specific requirements.

My clients appreciate my ability to quickly understand their goals and provide creative solutions to achieve those goals.

As an independent contractor, I charge $50 per hour.

When you have completed your elevator pitch, ask yourself whether it conveys the correct information about yourself and your abilities.

Does it tell people why you are qualified to perform the task at hand? Is it concise and clear? Can you answer any questions that come up after hearing your pitch?

Your elevator pitch doesn’t have to be long.

But your story needs to be compelling enough that someone might actually listen to it.

You could create your own elevator pitch examples or find other examples on the web.

What Not to Say and Do During Your Elevator Speech:

elevator speech

Many people think about what to say when they meet someone for the first time. But what do you really need to say, and what should you avoid saying?

When you’re meeting a new acquaintance for the first time, you’ve probably heard a million things over the years that were supposed to be appropriate for that situation. For example, you may have heard these phrases:

“How was your weekend?”

But what do those phrases actually mean?

Here’s a list of what NOT to say and do during your elevator speech:

1. Don’t ask how someone is doing unless you genuinely care.

It seems obvious, but don’t ask someone how they are doing unless you genuinely care.

That means you don’t ask every person you meet whether their health is okay, nor do you ask everyone you meet if their weekend was good.

Unless you care about how someone else is doing, don’t ask them personal questions.

2. Don’t interrupt someone while they are talking.

Try not to interrupt someone when they are speaking. It shows a lack of respect for the speaker.

It doesn’t mean you shouldn’t offer an opinion or add something to the conversation, but try not to cut someone off mid-sentence.

3. Don’t talk too much yourself.

If you want to speak, wait until the person has finished speaking. Don’t fill up too many minutes of the speaker’s time.

Also, don’t talk about yourself so much that the person feels uncomfortable. Remember that they want to talk to you, not listen to you.

4. Don’t take credit for another person’s success.

Avoid taking credit for another person’s achievements. The other person gets the credit for their own successes. Instead, focus on the fact that you would benefit from the same results.

5. Don’t ask others for advice unless you truly seek it out.

This one sounds simple, but some people still use it. Avoid asking someone for advice unless you really need it.

6. Don’t tell anyone about any problems you may have had in the past.

Most people don’t want to hear about your struggles in life. They don’t want to know about when you didn’t get into college, got fired from your job, or failed your last exam.

7. Don’t complain about how you feel.

It’s essential to learn to accept your life and your circumstances. Complaining about how you feel won’t change anything.

8. Don’t discuss politics or religion.

We live in a politically divided society, and people who believe in different religions often disagree.

So why bring up either subject at a social gathering? Avoid discussing politics and religion whenever possible.

10. Don’t ask others to judge for you.

No matter how much you want to know if you look good or not, no one can make this judgment for you. Don’t ask others if you look good or bad.

11. Don’t criticize others’ appearance.

People understand that you might not like someone’s hairstyle or clothes, but don’t criticize them. Some people wear what makes them happy, and you don’t have to approve of everything they do.

Bottom Line: 

Elevator Speeches are essential because they help you connect with new people. But remember that these conversations should be brief. And avoid using specific phrases and words. These will only annoy the person you’re talking to.

Debashis Konger

Debashis Konger

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Guide to Giving an Elevator Pitch, with Examples and Templates

February 15, 2021 - Dom Barnard

What’s an elevator pitch, when should you give one, how do you practice? This article will cover these questions and all the other essentials for an elevator pitch

If you’re in business, chances are you’ve been asked to give an elevator pitch at a networking event or business meeting. Sometimes you get time to prepare for it, other times you’ll need to do it impromptu.

The perfect elevator pitch can take a lot of effort to get right. Read this article on how to do this, as well as deliver it concisely whenever you need to.

What is an elevator pitch?

Advantages of using an elevator pitch, when to use an elevator pitch, example of an elevator pitch, how to create an elevator pitch, your elevator pitch template, practice – where, how and when.

When you go to an event and someone asks you the question “What do you do?”, your elevator pitch is what you use to answer this question.

It’s a short (less than 60 seconds) statement answering that question, as well as answering the question they haven’t asked and is likely in the back of their mind – “What’s in this conversation for me?”

The idea of an elevator pitch is to intrigue your listener and create interest, whether you’re simply chatting at a  networking event  or looking to gain investment for your business.

The name comes from the idea that your pitch should be no longer than the time it takes to ride an elevator.

Elevator pitch people greeting

If you’ve been nervous at a networking event and wondered what to say, or how to start a conversation, here’s your answer.

A practised elevator pitch builds your confidence and reduces your nerves, because you already know what to say, and you don’t have that awkward pause while you figure out how to introduce yourself.

You sound professional, you’re less likely to stumble with your words and create a  good first impression  with new contacts.

Elevator Pitch Practice

Practice delivering an elevator pitch in an online practice exercise that looks and feels like you are in an elevator. Receive feedback on your performance. Learn More

An elevator pitch can be used in a wide range of situations:

  • To investors : build their interest in you and your product or service
  • Website sales page : create a short description of your service which catches the reader’s attention
  • Social media pages : Facebook page headline, your Twitter bio, and even your email signature
  • Short bio about your book : Book authors are often told to write a short bio and a long bio, so readers can be drawn in and read the long bio
  • Pitching a new idea to management : an elevator pitch can help you pitch a new product or idea to management
  • Job interview : It could settle your nerves to have something ready to say to answer that standard question: “Tell me about yourself.”

You never know who you might meet, or who they might know. You might be chatting with your hairdresser, playing golf, shopping, or taking part in any number of activities that aren’t standard business events, and when someone asks you what you do, you’re ready to go with your polished and professional pitch.

You might find you want to create different pitches for different situations, as what you would say to a potential investor is very different from what you would say to someone visiting your stand at an exhibition.

No matter what you use it for, the whole idea is to engage the attention of your audience, and get them to want to know more.

Example of an elevator pitch:

When watching this 20 second elevator pitch, think about how she:

  • Gives an easy to understand pitch
  • Explains in a simple way what she does
  • Provides a call to action
  • Uses a confident posture
  • Has a loud and clear voice

Watch the full video here:  Raising Private Finance Tips & Elevator Pitch

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While an elevator pitch sounds great, you can’t just say “I do X” and leave it at that.

Bad examples of an elevator pitch:

  • I’m a freelance writer, or an accountant or… the list goes on. There’s no intrigue in that, and no need to ask questions. People will quite happily assume what you do, decide they don’t need it and move on.
  • I’m looking for people who want what I’m selling. Who? What people? Who is your target market? Be specific.
  • The ‘It’s all about Me, and What I Want to Sell You’ pitch that goes on for a good half an hour. Don’t do that. Yes, you want to sell your business, but you need to sell yourself first by building genuine relationships, and listening at least as much as you talk. Read more about  active listening skills .

So, how do you get your pitch right?

  • Before you write a word, identify your goal for the pitch, and your ideal audience. Now you know what you want to achieve and who you are looking for. Marketing to everyone is never a good idea. No business out there has a target market of ‘everyone’.
  • Clearly explain what you do, but more importantly, answer ‘what’s in it for me?’ and give your audience a reason to care and to be intrigued.
  • Work out your Unique Selling Point (USP) if you haven’t already, and incorporate it into your pitch.
  • Finally, ask a question at the end, to engage your listener and start the conversation going.

Note : Don’t be so focused on delivering your perfect pitch that you forget to listen to the other person.

That’s the general format, but to really add to your pitch, think about the problems your target market has that you can solve. Draw attention to one of those problems and present how you can solve that, and you’ll have people intrigued.

If you have eye-opening and interesting statistics that really demonstrate the advantages of working with you, why not include one or two?

People  love social proof , so if you’ve worked for a large, well-known company or a celebrity, and you can talk about it, then mention it.

If you’re talking to your ideal customer and you’ve worked for their direct competitor, you can bet they want to hear about it.

Have a clear call to action, stating what you want, and what you want your audience to do next.

What you’re looking for with your pitch is what sets you apart, what’s fascinating about you and your company, and what will really hook people in to want to know more.

Elevator pitch asking for business

Here’s an example of an elevator pitch when asking for business. First introduce yourself, then provide a summary of what you do and explain what you want. Finally, finish with a call to action.

If you’re struggling with your pitch, then try working through our template below:

Elevator pitch template

I solve __________ problem for __________ target market, by __________, which brings them __________ benefit. Unlike our competitors, we __________ (insert your USP), because _________ (add what advantage that gives your customer). So, how does your company handle __________ (what you do or sell)?

Obviously, once you’ve got the answers down, you’ll want to reword that so it sounds natural to you, and is written in your voice, so you can deliver it well, without tripping over what you have to say.

Here’s an example to follow:

I create compelling content for engineering companies, by understanding their work and translating it to plain English, so their customers know exactly what they are getting, and they make more sales.

Unlike my competitors, I spend time with the company and meet the engineers, because that enables me to write more focused content, which attracts their ideal customers to their website.

So, how does your company handle customer outreach and conversion?

When you look at your pitch written down, it can seem like such a long statement, and a mouthful to actually say. Not to mention the possibility that if you haven’t said it before, you could easily forget parts of it, and lose the flow of what you are saying.

  • Elevator Pitch: Online Course with Practice

The cure for all of these worries is practice.

  • Spend time reading and re-reading your pitch  until you are happy with it, you’re sure it says what it needs to say, and doesn’t have anything that doesn’t need to be there. Make sure it’s written the way you naturally speak.
  • Use  virtual reality (VR)  to practice  in a realistic environment and receive instant feedback on your speech.
  • Then read it until you’re sure you can remember all of it.
  • Stand in front of the mirror , and practice saying your elevator pitch over and over again. You might feel silly at first, but you will start to feel more confident about saying the words.
  • Think about  how you deliver your pitch . How can you put it across so that you sound passionate and engaged yourself? You shouldn’t sound like you’re delivering it by rote, or that you’re reading it off the back of your hand. If you don’t sound interested in what you’re saying, you can’t expect your audience to be intrigued either.
  • When you’re sure you have your pitch down,  look at your  body language . If you’re all hunched over, or stiff and tense, you won’t come across well to an audience, and you’ll appear under-confident.
  • Relax your knees and your shoulders, stand with your feet at shoulder width apart, and relax.
  • Think about your voice . Does it come across as confident and powerful, or shaky and nervous? Record yourself and see how you sound. Then try breathing deeper and speaking from your diaphragm, to sound more confident.
  • Once you’re happy with the basics, get a few colleagues or friends together and  practice your speech in front of them . You’ll get used to saying it to other people, and your friends will give you feedback about what works and what doesn’t.
  • The next step is to work on  answering any questions that your audience might have  once you’ve finished your pitch. Write down what you might get asked, and ask your colleagues to think up questions, too, then practice answering those questions with your colleagues or friends until you are completely confident.

Whatever you use your elevator pitch for, as long as it’s interesting, clearly states the benefits for your audience, and is well-practiced and delivered smoothly, you should now be able to more easily start conversations with people and get better results from your networking.

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Elevator Pitch for a Job Interview with Examples [2024]

  • December 6, 2023
  • In Interviewing

Elevator Pitch For An Interview

Crafting a compelling elevator pitch for a job interview is crucial to make a lasting impression. Learn how to succinctly introduce yourself, showcase your achievements, and highlight your unique value proposition to stand out from other candidates and increase your chances of landing the job.

Table of contents

Definition and importance of an elevator pitch

  • Key components of an effective elevator pitch for a job interview

1. Introduction

  • 2. Value proposition

3. Accomplishments

  • 4. Fit with the company
  • 5. Call to action
  • How to create an effective elevator pitch an interview
  • Job interview elevator pitch examples 

Mistakes to avoid

The importance of an elevator pitch lies in its ability to quickly and effectively communicate the essence of your idea or offering. It serves as a powerful tool for networking, job interviews, sales pitches, investor meetings, and any situation where you need to make a strong and memorable impression in a short amount of time.

Key Components Of An Effective Elevator Pitch For An Interview

Key components of an effective elevator pitch for a job interview

During a job interview, it’s important to have a well-crafted elevator pitch that effectively communicates your value proposition and sets a positive first impression. 

 Start your elevator pitch with a brief introduction that includes your name and a concise statement about your professional background or expertise. This helps to establish your credibility and grab the interviewer’s attention.

2. Value Proposition

 Clearly communicate the value you can bring to the company or role. Highlight your key strengths, skills, and experiences that are relevant to the position you are interviewing for. Focus on how you can contribute to the company’s success and solve their problems.

Share specific examples of your achievements and successes that demonstrate your capabilities and qualifications. Highlight any relevant projects, initiatives, or results that showcase your skills and expertise. This helps to provide evidence of your abilities and differentiate yourself from other candidates.

4. Fit with the Company

Show your enthusiasm and alignment with the company’s values, mission, and culture. Explain why you are interested in the company and how your skills and experience align with their needs. This demonstrates your genuine interest and commitment to the role.

5. Call to Action

End your elevator pitch with a clear call to action. Express your interest in moving forward in the interview process and ask about the next steps. This shows your proactive approach and eagerness to continue the conversation.

Remember to keep your elevator pitch concise, focused, and tailored to the specific job opportunity and company. Practice delivering your pitch with confidence and adapt it based on the interviewer’s response and the flow of the conversation.

How to create an effective elevator pitch for an interview 

Your elevator pitch should be brief, clear, and to the point. Here’s a suggested structure for your elevator pitch

  • Keep it concise : Your elevator pitch should be brief and to the point, ideally lasting around 30-60 seconds. Focus on capturing the listener’s attention and delivering a clear message.
  • Start with a strong introduction : Begin your elevator pitch with a confident and engaging introduction. State your name, express enthusiasm, and briefly mention your background or expertise.
  • Highlight your unique value proposition : Identify your  key strengths ,  skills , and experiences that make you stand out from other candidates. Emphasize what sets you apart and how you can bring value to the company.
  • Tailor it to the job : Customize your elevator pitch to align with the specific job you’re interviewing for. Highlight relevant experiences,  accomplishments , and skills that directly relate to the position.
  • Focus on benefits : Instead of just listing your qualifications, emphasize the benefits you can bring to the employer. Highlight how your skills and experiences can solve their problems, contribute to their goals, or improve their operations.
  • Be authentic and passionate : Show genuine enthusiasm for the opportunity and convey your passion for the industry or field. Let your personality shine through and make a memorable impression.

Remember, an effective pitch should be tailored, concise, and focused on showcasing your unique value proposition and how you can contribute to the company’s success. Practice and preparation are key to delivering a confident and impactful elevator pitch during job interviews.

Job interview elevator pitch examples by career stage

Example #1: entry-level/recent graduate.

“Hi, my name is Sarah. I recently graduated with a degree in Marketing, and I’m passionate about creating impactful marketing campaigns. I specialize in digital marketing strategies and I’m looking to start my career in the technology industry. While I may be new to the industry, I have gained practical experience through internships and projects during my studies. I successfully managed social media campaigns for a local nonprofit and conducted market research for a startup company. My goal is to contribute my skills and knowledge to a dynamic organization where I can continue to learn and grow. I’m excited to apply my creativity and analytical skills to drive results and make a meaningful impact in the marketing field.”

Example #2 Mid-Career Professional

“Hello, I’m John, a project management professional with over 10 years of experience in leading successful projects on time and within budget. I specialize in cross-functional team leadership in the technology industry. I have a strong track record of managing complex projects, collaborating with stakeholders, and implementing efficient processes. For instance, I led the implementation of a new ERP system, resulting in a 20% increase in operational efficiency and $500,000 in annual cost savings. I consistently exceed client expectations and have received recognition for my problem-solving skills. I’m now seeking new challenges to leverage my expertise and make a significant impact in a forward-thinking organization that values innovation and teamwork.”

Example #3 Senior-Level/Executive

Example #4: students, example #5: technical professionals.

When delivering an elevator pitch for an interview, there are several common mistakes to avoid:

  • Being too vague or generic : Avoid being unclear about what you do, what problem you solve, or what makes your product or service unique. Be specific and concise in your pitch.
  • Going on for too long : Keep your elevator pitch within the recommended time frame of 30-60 seconds. Going beyond that can lose your audience’s attention and dilute the impact of your message.
  • Using jargon or technical terms : Avoid using industry-specific jargon, acronyms, or technical terms that may confuse or alienate your audience. Use language that is easily understood by a wide range of people.
  • Lack of clarity or structure : Ensure that your elevator pitch has a clear structure and flows logically. Make sure your message is easy to follow and understand.
  • Not adapting to the audience : Tailor your elevator pitch to the specific needs and interests of your audience. Avoid using a one-size-fits-all approach and customize your message to resonate with your listeners.
  • Lack of enthusiasm or confidence : Deliver your elevator pitch with energy, enthusiasm, and confidence. A lackluster or hesitant delivery can diminish the impact of your pitch.

By avoiding these common mistakes, you can increase the effectiveness of your pitch and make a stronger impression on your audience.

FAQ: Elevator Pitch for a Job Interview

Why is an elevator pitch important in a job interview.

An elevator pitch is important in a job interview because it allows you to quickly and effectively communicate your value and qualifications to the interviewer. It helps you stand out from other candidates and showcases your confidence and professionalism  

What should be included in an elevator pitch for a job interview?

An effective elevator pitch for a job interview should include the following key elements:

  • Your name : Start by introducing yourself.
  • Your specialty and industry : Mention your area of expertise and the industry you work in.
  • Your experience : Emphasize your relevant experience and accomplishments.
  • Your goal : Clearly state your career goals and what you are looking for in your next job

Where can I use an elevator pitch?

You can use your elevator pitch for a job interview in various situations, including:

  • In-person interviews : Use your pitch to introduce yourself at the beginning of the interview.
  • Phone or video interviews : Deliver your pitch when asked to tell the interviewer about yourself.
  • Networking events : Use your pitch to introduce yourself to potential employers or industry professionals.
  • Career fairs and job expos : Deliver your pitch to recruiters and hiring managers.
  • Online platforms : Incorporate your pitch into your LinkedIn summary or professional bio  

Popular related posts:

  • How to Answer “Why Do You Want to Work Here?”
  • “Tell Me About Yourself” Tips and Example Answers
  • How to Answer, “What Are Your Salary Expectations?”
  • How to Answer “Why Are You Leaving Your Current Job?”
  • Strengths and Weaknesses for Job Interviews [Great Answers]

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20 Unique Elevator Speech For Every Situation

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I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : November 11, 2021

Reading Time :

write an elevator speech about something you feel passionate about

A speech is a form of communication that conveys information to an audience. It is one of the most important and highly valued forms of communication in human society.

Speech has been used throughout human history for various purposes, such as social interaction, education, and entertainment. However, we’ve recently learned how to use it in our daily lives.

In this blog, we will discuss the exact details of how to write a great elevator speech. Plus, we will give you ample material on what types of speeches are great for each situation you might be in. If you write your pitch, then you’ll find some spectacular elevator speech examples here.

Getting Ready: What is an Elevator Speech?

An elevator speech gives you a chance to provide a fast rundown of who you are and what you do. A pitch might be an opportunity to make a genuine relationship with an audience member that you can use in the future. There may not be an immediate advantage, but you should be ready to make an elevator pitch at any time.

In truth, whether they know it or not, most individuals have done an elevator pitch. As a result, pitches come in many shapes and sizes, ranging from job interviews to brand new company prospects. Preparing for your next pitch is an important part of marketing yourself and your business. You can do it by scanning through elevator speech examples.

Furthermore, an elevator speech is essential because:

  • It doesn’t make your listeners yawn.
  • Organize your thoughts briefly.
  • Helps to identify your market.

When to use elevator speech depends on the audience you are speaking to. For those out of school for a while, you might want to use it for the introduction. There are also elevator speech examples for students that may vary in the situation.

Steps on How to Make an Elevator Speech

It’s necessary to separate key information from less significant bits of information to make a good elevator speech. Hence, being able to communicate successfully at work is critical.

The solid elevator speech examples have many key components that you must grasp before developing your own.

1. Introduce Yourself

The best pitches always begin with a brief introduction . If applicable, it might be as basic as saying your name and employer. 

As with eye contact, body language is a vital component of a strong introduction. Here are a few pointers for your pitch while meeting a new client or customer:

  • Make a good first impression by greeting your audience appropriately for the situation.
  • Consider dressing formally for an important business meeting or more casually for a pleasant get-together.
  • You’ll have to think outside the box for the video chat introductions for virtual meetings and networking events.

2. Describe What You Do

If the audience is drawn in by the issue, then the solution will keep them interested. It is your opportunity to demonstrate why you’re the best person to assist them. Spend time honing your solution since it is the most crucial component of your elevator pitch.

3. Provide Your Value Position

Having gotten your audience interested, you need to close the offer. Describe how your answer is superior to everyone else’s.

4. Engage Your Audience With a Question

Before you go, make sure to leave your audience feeling engaged by offering praise or asking a question. Always err on the side of sincerity instead of saying goodbye in a prepared manner .

Nail your Elevator Speech, practice with Orai

How to Write an Elevator Speech?

1. identify the needs.

Your elevator speech should have a great beginning, but you must first determine what need your business is trying to fill. Why should your audience, customers, and future consumers choose you above the competition?

2. Determine Your Target Audience

As previously said, recognizing the issue you can address for your readers and clients is the first stage. However, the second step is identifying who those people are.

3. Straight to the Point

It’s okay to be creative while drafting your elevator speech, but don’t be too brilliant that people don’t understand! You should be able to give your elevator pitch in the time it takes to travel the elevator.

4. Be Memorable

In your elevator speech, you may utilize humor, paint a mental image, and be animated. Be careful not to oversell your abilities or yourself.

5. Dig Deeper

Provide yourself the space and time to dive much further into identifying your target audience’s problems. Then, identify how you’re going to solve them.

General Elevator Speech Examples

Start building your speech using our elevator speech template and then add facts and customized greetings as required. This template contains all four components to ensure that your elevator pitch hits all of the right notes.

30-Second Elevator Speech Examples

Template 1: sweet and short.

It is a regular occurrence. That is not to say it is the finest, but it is an excellent elevator speech example of a fast and simple pitch that works in virtually every setting. 

When developing this sort of elevator pitch, make it as brief and concise as possible. Consistently adhere to the 30 seconds or fewer guidelines since the aim is to be brief and honest.

“The issue is that work is chaotic regardless of industry or skill level. However, effective project management software may assist in increasing productivity and communication. In years, I haven’t missed a deadline. If you’re interested in learning about how it may benefit your team, give me a call, and I’ll go over some stats.”

Template 2: Be Relatable

When you want to get your audience’s attention, use a personal narrative that they can identify with. If you want to sell anything, you need to make a personal connection with the customer first.

“It’s a pleasure to meet you at long last. What is the current state of the company? Communication has been a problem for you recently. That was a problem for both my team and myself. After using project management software, our cooperation and communication significantly improved. That’s great that you’ve found a solution that works for you and your group.”

Template 3: Knowledgeable With Stats

Start your pitch with a bang by revealing eye-catching facts. You must have concrete data to back up your stats before throwing a pitch to verify their correctness. An effective statistics presentation concludes with a connection between how your solution may help address the problem.

“Despite greater distance connections, 60% of employees’ time is spent on work coordination, 26% on specialized work, and 14% on strategy? Did you? It’s reasonable that organizations need help managing projects. Using project management technologies may save coordination time and boost skilled work.”

Template 4: Savvy With Questions

This example employs the use of questions to help your audience understand your pitch. Because the audience is involved, they are forced to participate rather than merely listen. Start and conclude your speech with a thought-provoking question that will linger in the minds of your listeners.

“Have you ever felt like you’re working too hard? I’ve heard similar complaints from numerous people. I’d work hard days and nights to catch up. But, do you know anything? Our project management software has increased my productivity. “When did you last do anything like this?”

Template 5: Humorous Approach

The audience will be more receptive if your elevator speech has a lighthearted tone. To lighten the atmosphere, use a GIF or a short amusing video between slides. Consider the occasion and tone of your organization before utilizing this elevator speech example.

“Most people can only pay attentively for around eight seconds before losing interest. That’s not even enough time in the morning to place my coffee order. That might explain why my barista consistently makes mistakes. But in all seriousness, I believe it is the reason why many businesses have difficulty meeting deadlines.”

Template 6: Storyteller

Use real-life examples from customers or your own life experience to engage your audience. If your subject is difficult to describe in 30 seconds or less, this is extremely useful.

“One of our customers made the switch to a completely remote workforce and needed assistance in meeting deadlines. Their productivity increased by up to 10% after working with us so that they could spend more time on higher-value tasks like strategic planning.”

Template 7: Driven With Emotions

If you can make your pitch emotionally charged, you’ll have a higher chance of winning over your audience. To avoid the talk from devolving into anything depressing, maintain your emotions on the positive side.

“While it may seem to be another tool at first glance, closer inspection reveals that it aids in team collaboration. Not only that, but it also aids in the formation of cohesive teams that look forward to working on new projects. That’s a difficult thing to come by, yet everyone wants it.”

Template 8: Ending With Surprise

Good elevator speech examples have surprising conclusions and creatively display how beneficial the products are. You’re compelled to weigh your existing circumstances against a better one.

“You’re curious about the conversion rate of leads generated by your webinar campaign vs. your trade show booth. However, it applies only to consumers who purchased two or more items and who were not previously in your database. You’d already be aware if you used our data and reporting tools. It generates reports instantly.”

Template 9: One-Liner

Avoid cliché one-liners and personalize your ending. It’s important to leave them with a lasting impression by leaving them with a unique concept.

“Every week, more than a quarter (26%) of deadlines are missed due to a lack of clarity. However, you might drastically reduce this figure if you used the appropriate project management tools. Are you able to afford not to utilize project management software in your company?”

Template 10: Mutual Understanding

“William Koch, I believe, is someone to whom we both have a connection. He’s one of our clients. By using our technology, his organization reduced the time it takes to build new software in half. Since your businesses are of a comparable magnitude, the outcomes will probably be the same. Interested in learning more about what we were able to do on his behalf?”

Template 11: Written Speech

Once you do give your pitch, it tends to produce a thought-provoking and lyrical flow. Because you’ll have to recite this pitch from memory, practice is an essential part of your game plan.

“Wendy here! Nice to meet you. Do you work for Apollo? I’ve heard good things. I heard you need project management assistance. Anyone in business—sales or suppliers—needs assistance managing tasks and teamwork. Without it, work may be a mess, particularly today. That’s why we built a software application that helps people and teams manage projects and communications. Have you considered utilizing anything similar?”

Template 12: The Advisor

“We’ve discovered that content marketing is a major challenge for fledgling B2B SaaS enterprises. We helped many of your colleagues produce, publish, and promote blog material last year, resulting in a 20% increase in leads. Want to know more?”

Template 13: Attention Grabber

“Have you ever been told to “whip up a short report before the day ends”? You say yes, but your heart sinks because you know it won’t be fast. As marketing professionals, my company’s founders had to deal with this issue repeatedly. So they built a program that consolidates data and generates reports in under 30 seconds.”

Template 14: Credibility Boost

“Every month, I speak with hundreds of marketers. And they despise writing reports. It’s tiresome, time-consuming, and not your priority. Our tool uses all of your data to produce whatever report you want in less time than it takes to make a cup of coffee.”

Elevator Speech For Every Situation

Let’s look at some best elevator speech examples. An elevator pitch may help you arrange your ideas and prepare for the real thing.

1. Formal Meeting

A presentation might be a terrific supplement to typical elevator speech examples. Whether or not you produce a presentation, the goal of this meeting is to sell your product professionally.

“I reviewed your existing productivity metrics and saw room for improvement. Our project management software may help you reclaim up to 10% of your workday. That means more work gets done, and more work means greater success for your company. Not to add, our product is the only one in the business with goal-setting features.”

2. Job Interview

Whether with HR, a recruiter, or a hiring manager, most interviews begin with “Tell me about yourself.” Having an elevator pitch prepared may help you be ready when the chance arises.

“The most common instance is a networking gathering. With the emerging virtual-first society, establishing friendships through video chat may be even more difficult. That’s why it’s critical to create a great elevator pitch regardless of where you’re presenting.”

3. Networking Event

“Hello, I’m Orai from Apollo Enterprises. Around the globe, we’ve improved team productivity and cooperation. Reach out if you need project management support. Let’s create a big influence on your organization. I’ll also have your contact details available.”

4. Sales Pitch

Professionals frequently use sales jargon, but the trick is to create a personal connection while selling softly.

“Our team struggled to become a remote workforce. People struggled to locate the right information and communicate effectively. But happily, we discovered a solution. Using project management tools enhanced cooperation and production. Every firm has its preferences, but I can vouch for our software’s ability to link objectives to the effort required to attain them.”

5. Virtual Meeting

“Thank you! I saw your competition exceed you year-over-year. I ran a quick competitive analysis and found no major flaws. How’s it doing with remote work? If you’re curious, I can give you some productivity gains from adding project management tools to your present workflow.”

6. Meeting With Business Owners

There are significant differences between pitching a firm owner and an executive. They’re more difficult to market since they’re wary of making additional financial commitments.

“I enjoy your company’s goods. And I fully support your objective. I realized there might be ways to boost internal productivity and cooperation. Do you use project management software? It might have a major influence on company growth today or in the future.”

Key Takeaways

An elevator speech is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 20 elevator speech examples above will help you develop your method.

This tutorial should have helped you learn how to remember a speech quickly. You may also get a free trial of Orai on the App Store. Start your free trial in the app store now.

20 Unique Elevator Speech For Every Situation

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COMMENTS

  1. 9 Elevator Pitch Examples to Nail Your Own!

    Jump to section When to give an elevator pitch How long should an elevator pitch be? 9 elevator pitch examples to help you succeed Put your best foot forward Whether you're introducing yourself in a job interview or presenting a product to a room full of investors, you need to connect with your audience.

  2. How to Give a Great Elevator Pitch (With Examples)

    Sign up for free Your elevator pitch comes in handy when you're looking for a job. But you'll also use various versions of your elevator pitch in situations like: Networking events Prospecting for new sales and clients When you're interviewing and asked, "Tell me about yourself." As the "about me" on LinkedIn, Twitter, or other social media page

  3. 9 Elevator Pitch Examples To Ensure You Stand Out

    An elevator pitch or elevator speech is a 30-60-second long speech that informs listeners about you, what you do, and why it's relevant to them — whether you're trying to sell a product, services, or yourself as a candidate for a job. You can use it to quickly introduce yourself in a job interview, at a job fair, during conferences ...

  4. How To Create an Elevator Pitch (With Examples)

    Key Takeaways Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less. Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. Be positive and persuasive with your limited time. Focus on what you want to do, not what you don't want to do.

  5. How to Create an Elevator Pitch with Examples

    Maddy Price / The Balance. Your elevator speech should be brief. Restrict the speech to 30-60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do. You need to be persuasive.

  6. How to Write an Elevator Pitch with Examples

    by Katie Davidson Delivering an elevator pitch can be a great skill to harness. Once you've perfected it you can use it for pitching a new idea at work, promoting an online course or coaching business, refining your website copy, and even simply communicating with others.

  7. 13 (Really) Good Elevator Pitch Examples + Templates

    An elevator pitch is a short promotional speech or written blurb presented to a particular target audience to communicate the value of a product or service and get them to take action. Elevator pitches can be used by all types of people in all disciplines: Students pitch to colleges, internship programs, and scholarship funds.

  8. 11 actually great elevator pitch examples and how to make yours

    An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

  9. How to Make an Elevator Pitch, With Examples

    Here are five things you should avoid when you write your elevator speech. 1 Don't use too much jargon. Some people will be impressed by jargon, but it confuses many others. 2 Don't speak too fast. 3 Don't focus too much on remembering the exact words; it'll sound canned. Keep your tone conversational and remain present.

  10. How to Make an Elevator Pitch (With Examples)

    Updated: December 22, 2023 Our customers have been hired by: Table of Contents What's a good elevator pitch? It's the one that gets attention. Makes people genuinely interested in you. Lands you a job of your dreams, or helps build a lasting relationship with a strategic client.

  11. 15 creative elevator pitch examples for every scenario

    Example 8: Write it first. While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You'll have to memorize this pitch, so practicing is a key element to this strategy. Hi, my name is Kelly!

  12. Elevator Speech: 13 Parts You Need to Know To Give The Perfect Elevator

    Keep your elevator pitch goal-oriented (i.e., "I help companies like yours increase production by up to 30% without additional cost."), and always end with a business card or request to connect on LinkedIn. ( blog.hubspot.com) What is an Elevator Speech? The term "elevator speech" refers to a short summary of your skills and accomplishments.

  13. Guide to Giving an Elevator Pitch, with Examples and Templates

    When you're sure you have your pitch down, look at your body language. If you're all hunched over, or stiff and tense, you won't come across well to an audience, and you'll appear under-confident. Relax your knees and your shoulders, stand with your feet at shoulder width apart, and relax. Think about your voice.

  14. How To Give an Elevator Pitch (With Examples)

    1. Start by introducing yourself. As you approach someone to pitch to at an event, interview or anything in between, start off with an introduction. Start your pitch by giving your full name, smile, extend your hand for a handshake and add a pleasantry like, "It's nice to meet you!". 2.

  15. The Best Way to Write an Elevator Speech

    The Best Way to Write an Elevator Speech | by Lori Bumgarner, Passion & Career Coach | The Writing Cooperative The Best Way to Write an Elevator Speech It's Time to Ditch The Pitch for Something Better Lori Bumgarner, Passion & Career Coach · Follow Published in The Writing Cooperative · 5 min read · Mar 5, 2018 3

  16. The 15-Minute Method to Writing an Unforgettable Elevator Speech

    Kathryn Minshew Updated 6/19/2020 Let's start by getting one thing straight: Elevator speeches aren't just for riding elevators anymore. And they're not just for CEOs like me trying to pitch their companies, either. What's the best job for you? Use The Muse to find a job at a company with a culture you love.

  17. Elevator Pitch for a Job Interview with Examples [2024]

    Start your elevator pitch with a brief introduction that includes your name and a concise statement about your professional background or expertise. This helps to establish your credibility and grab the interviewer's attention. 2. Value Proposition. Clearly communicate the value you can bring to the company or role.

  18. Elevator Speech Examples

    The best elevator speeches end with a call to action—that is, something you can ask the listener to do (in a nice way) if they want more information or want to continue the conversation. In Anne Mavor's speech, see how she invites her audience to engage at the end: I'm Anne Mavor, a multi-disciplinary artist.

  19. How To Write An Awesome Elevator Pitch (With Examples)

    An elevator pitch should be a 30 second speech, or around 75 words. You should make it long enough that you could tell someone your pitch in enough time that it takes to ride the elevator. You will be able to use an elevator pitch at job interviews, career fairs, and as a resume summary statement.

  20. 20 Unique Elevator Speech For Every Situation

    Template 1: Sweet and Short. It is a regular occurrence. That is not to say it is the finest, but it is an excellent elevator speech example of a fast and simple pitch that works in virtually every setting. When developing this sort of elevator pitch, make it as brief and concise as possible.

  21. How to write an effective elevator pitch (with examples)

    But an educated guess will still help you enormously. Step 2: Express the value or interest. Now that you've thought about who might be receiving your pitch, think about how your skills, ideas, product or service could benefit them. Talk or write less about what you do and more about how you help.

  22. PDF Jobseeker Toolkit Writing the Perfect Elevator Speech

    What you'd like to talk about with the potential employer Crafting your elevator speech Shorter speeches are harder to draft than longer ones, since you have so little time to say what you want. Here are a few steps to craft your epic elevator speech. Take 5 - 10 minutes to write down everything you want to say in your 30-second speech.

  23. ELEVATOR SPEECH Write an elevator speech about something you feel

    To create an elevator speech about something you feel passionate about using homophones, you can follow these steps: 1. Choose a topic you are passionate about: Think about something that truly excites you, such as a hobby, a cause, or a career path. For example, let's say you are passionate about environmental conservation. 2.