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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Importance of Presentation Skills in personal life

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Importance of Presentation Skills in professional life

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of Presentation skills in personal and professional life, we will now provide you with tips to improve your skills of Presentation. 

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

Presentation Skills Training

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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What It Takes to Give a Great Presentation

  • Carmine Gallo

why are effective presentation skills important

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

why are effective presentation skills important

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience.

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

why are effective presentation skills important

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Important Presentation Skills for Workplace Success

why are effective presentation skills important

  • What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

  • Presentation skills are what you need to know to be able to give an engaging, effective presentation.
  • The steps to creating a successful presentation are preparation, delivery, and follow-up.
  • Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
  • You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

  • Summarizing
  • Providing anecdotes to illustrate a point
  • Designing handouts
  • Recognizing and countering objections
  • Posing probing questions to elicit more detail about specific issues
  • Awareness of ethnic, political, and religious diversity
  • Receiving criticism without defensiveness
  • Refraining from speaking too often or interrupting others
  • Anticipating the concerns of others
  • Product knowledge
  • SWOT analysis format
  • Supporting statements with evidence
  • Multilingual
  • Working with reviewers
  • Consistency
  • Developing and maintaining standard operating procedures (SOPs)
  • Developing a proposition statement
  • Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

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Presentation Skills:

  • A - Z List of Presentation Skills
  • Top Tips for Effective Presentations
  • General Presentation Skills
  • What is a Presentation?
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  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
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  • Managing a Public Consultation Meeting
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  • Elsewhere on Skills You Need:
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Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

  • Presenting or making a speech at a conference or event.
  • Objecting to a planning proposal at a council meeting.
  • Making a speech at a wedding.
  • Proposing a vote of thanks to someone at a club or society.
  • On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
  • Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

  • Skip through some slides to a section that they may find more interesting;
  • Ask your audience whether there is particular information that they were expecting that you are not providing;
  • Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
  • Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

  • The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
  • The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

  • Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

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  • CAREER GUIDE
  • 12 May 2021

Good presentation skills benefit careers — and science

  • David Rubenson 0

David Rubenson is the director of the scientific-communications firm No Bad Slides ( nobadslides.com ) in Los Angeles, California.

You can also search for this author in PubMed   Google Scholar

You have full access to this article via your institution.

Microphone in front of a blurred audience in a conference hall.

A better presentation culture can save the audience and the larger scientific world valuable time and effort. Credit: Shutterstock

In my experience as a presentation coach for biomedical researchers, I have heard many complaints about talks they attend: too much detail, too many opaque visuals, too many slides, too rushed for questions and so on. Given the time scientists spend attending presentations, both in the pandemic’s virtual world and in the ‘face-to-face’ one, addressing these complaints would seem to be an important challenge.

I’m dispirited that being trained in presentation skills, or at least taking more time to prepare presentations, is often not a high priority for researchers or academic departments. Many scientists feel that time spent improving presentations detracts from research or clocking up the numbers that directly affect career advancement — such as articles published and the amount of grant funding secured. Add in the pressing, and sometimes overwhelming, bureaucratic burdens associated with working at a major biomedical research institute, and scientists can simply be too busy to think about changing the status quo.

Improving presentations can indeed be time-consuming. But there are compelling reasons for researchers to put this near the top of their to-do list.

You’re probably not as good a presenter as you think you are

Many scientists see problems in colleagues’ presentations, but not their own. Having given many lousy presentations, I know that it is all too easy to receive (and accept) plaudits; audiences want to be polite. However, this makes it difficult to get an accurate assessment of how well you have communicated your message.

why are effective presentation skills important

Why your scientific presentation should not be adapted from a journal article

With few exceptions, biomedical research presentations are less effective than the speaker would believe. And with few exceptions, researchers have little appreciation of what makes for a good presentation. Formal training in presentation techniques (see ‘What do scientists need to learn?’) would help to alleviate these problems.

Improving a presentation can help you think about your own research

A well-designed presentation is not a ‘data dump’ or an exercise in advanced PowerPoint techniques. It is a coherent argument that can be understood by scientists in related fields. Designing a good presentation forces a researcher to step back from laboratory procedures and organize data into themes; it’s an effective way to consider your research in its entirety.

You might get insights from the audience

Overly detailed presentations typically fill a speaker’s time slot, leaving little opportunity for the audience to ask questions. A comprehensible and focused presentation should elicit probing questions and allow audience members to suggest how their tools and methods might apply to the speaker’s research question.

Many have suggested that multidisciplinary collaborations, such as with engineers and physical scientists, are essential for solving complex problems in biomedicine. Such innovative partnerships will emerge only if research is communicated clearly to a broad range of potential collaborators.

It might improve your grant writing

Many grant applications suffer from the same problem as scientific presentations — too much detail and a lack of clearly articulated themes. A well-designed presentation can be a great way to structure a compelling grant application: by working on one, you’re often able to improve the other.

It might help you speak to important, ‘less-expert’ audiences

As their career advances, it is not uncommon for scientists to increasingly have to address audiences outside their speciality. These might include department heads, deans, philanthropic foundations, individual donors, patient groups and the media. Communicating effectively with scientific colleagues is a prerequisite for reaching these audiences.

why are effective presentation skills important

Collection: Conferences

Better presentations mean better science

An individual might not want to spend 5 hours improving their hour-long presentation, but 50 audience members might collectively waste 50 hours listening to that individual’s mediocre effort. This disparity shows that individual incentives aren’t always aligned with society’s scientific goals. An effective presentation can enhance the research and critical-thinking skills of the audience, in addition to what it does for the speaker.

What do scientists need to learn?

Formal training in scientific presentation techniques should differ significantly from programmes that stress the nuances of public speaking.

The first priority should be to master basic presentation concepts, including:

• How to build a concise scientific narrative.

• Understanding the limitations of slides and presentations.

• Understanding the audience’s time and attention-span limitations .

• Building a complementary, rather than repetitive, relationship between what the speaker says and what their slides show.

The training should then move to proper slide design, including:

• The need for each slide to have an overarching message.

• Using slide titles to help convey that message.

• Labelling graphs legibly.

• Deleting superfluous data and other information.

• Reducing those 100-word text slides to 40 words (or even less) without losing content.

• Using colour to highlight categories of information, rather than for decoration.

• Avoiding formats that have no visual message, such as data tables.

A well-crafted presentation with clearly drawn slides can turn even timid public speakers into effective science communicators.

Scientific leaders have a responsibility to provide formal training and to change incentives so that researchers spend more time improving presentations.

A dynamic presentation culture, in which every presentation is understood, fairly critiqued and useful for its audience, can only be good for science.

Nature 594 , S51-S52 (2021)

doi: https://doi.org/10.1038/d41586-021-01281-8

This is an article from the Nature Careers Community, a place for Nature readers to share their professional experiences and advice. Guest posts are encouraged .

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Summer Boarding Courses

The Importance of Presentation Skills (and how to ace your presentation!)

twyford-students-presenting-their-work

What are the importance of presentation skills? The short answer: having good presentation skills in life is really important! Knowing how to improve communication skills, whether you are in the classroom or the workplace, is something you will be thankful for when you have to share your ideas with an audience! Read on to find out how we can help.

Presentation Skills in every course

Here at Summer Boarding Courses, our academic summer school programme incorporates presentation skills into all of our courses! Have a fear of public speaking? Need to know how to make a presentation? With our public speaking tips and effective communication skills, you’ll be a pro in no time!

Our  Time to Shine projects  help you develop your English and prepare for future study. Welcoming our students into Time to Shine has been a big success and we can’t wait to hear your presentation too.

What is public speaking?

Public speaking is communicating information to an audience. Public speaking can happen in a classroom, in the workplace and public places. Public speaking does involve speaking aloud, but it is also about using your critical thinking, listening and non-verbal communications skills to get your message across too.

The importance of presentation skills

Effective communication skills are a valuable life skill, which will help you in your further education and in your future careers. Here are our top reasons why public speaking courses can do nothing but good to help you on your journey to success. Here’s the importance of presentation skills:

Your English speaking skills will excel

Presentations are a fantastic way to contribute to your English language learning experience. They enable you to practice all language areas (such as vocabulary, phonology and grammar) and skills (speaking, reading, writing and listening). But most of all, they build your confidence in public speaking. You can do it!

You will gain self confidence to have your say

Unsurprisingly, public speaking classes may make you feel nervous! Statistic Brain found a whopping  74% of people feel nervous  speaking in front of others.

Speaking in front of a class, in a language which is not your first native level, can be difficult. Yet, do not fret; we are here to give you the practice and support you need. You can try our public speaking classes out in a safe and encouraging environment during our  Time to Shine .

Learn how to present with us

You will learn to communicate better in all areas of life.

Presentation skills are an impressive and powerful tool that will take you so much further than just speaking in the classroom. With our communication skills training, you’ll become a good presenter all round, structuring and expressing your ideas clearly.

Knowing how to make a good presentation will help you in job interviews, to make new friends, to sell a product and make business deals successfully.

Your body language, hand gestures and eye contact will improve too. This helps captivate your audience. Your ability to plan and prepare materials, to convince your audience of what you have to say, will excel too!

You will be less stressed

If you have effective presentation skills, this means you are good at communicating. By speaking clearly, and getting your ideas and message across to people well, there will be less miscommunication in your life. This means less stress and happier relationships!

Your time management will improve

With only a certain amount of time to give your presentation, you will learn how to communicate your message quickly, clearly and successfully in a limited amount of time. A good presentation is easy to understand, memorable and not so long that your audience loses interest.

How to prepare for a presentation

Give the audience what they want.

Good presentation skills involve asking yourself; ‘What do my audience want to know? What will they find interesting about my topic?’ Brainstorm ideas and write them down to create a really interesting presentation.

Focus on your key message

Keep your presentation simple by focusing on 3 important points you want to communicate. Keep your message focused and stick to what you want to say. If you have information which isn’t relevant to your message, do not include it!

How to make a presentation fantastic

How can you keep your audience interested in your public speaking topics? To see how to make an effective presentation exciting and engaging, read on for our top tips for a good presentation.

Start strong

How you start your presentation is critical! An audience is going to decide if they are going to listen to you by how you begin. To engage the audience immediately, tell an interesting story, show an intriguing picture or do something entertaining. By using one of these public speaking techniques, your audience will be hooked.

Create variety

One way to master the art of public speaking is to create variety in your presentation. It will keep your audience interested! Use video. Use eye catching images. Involve your audience as much as possible! Ask them questions to keep them alert. Not talking all of the time, and using different ways to communicate your idea definitely helps.

Speak clearly

Good public speakers make a presentation even better by speaking clearly. You want your audience to hear what you are saying, so make sure you speak at a good volume. If the student at the back of the room can hear you, then your volume is great!

We understand this can be difficult when you are nervous. Try to look forward to project your voice, make eye contact with the audience and following our techniques above if you’re feeling nervous!

Emphasise words you want your audience to hear. Add suspense and intrigue by speaking more softly. Use body language as well as your voice volume to increase excitement!

Practice makes perfect here. Joining us at Summer Boarding Courses will show you how to improve your interpersonal communication skills and decrease your public speaking anxiety. Find out more about practicing your presentation skills with us during our  Time to Shine projects.

Try your best to be confident

If our calming techniques do not work, it is still possible that people cannot see just how nervous you actually are! Even if you do not feel confident, acting confident helps.

Speak at a good pace

Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an optimal pace provides time for the listeners to understand the content, take notes, and ask questions.

A good presenter should learn not to speak too quickly, because they need to give time for the audience to understand what is being said. At the same time, the pace should not be so slow that the presenter runs out of time to complete the presentation (and the audience becomes bored!).

Have a Plan B

If your presentation is on a computer or hard drive, make sure you have a backup! Having your notes in paper format and some images which do not rely on technology will help you if worst comes to worst!

How can you improve your presentation skills?

With our tips and advice, we hope you are feeling more confident when it comes to how to give a good presentation. Presentation skills are really important and we encourage you to  join us  during the Summer to take your English to the next level!

If you’d like to improve your public speaking skills and learn more about how to do a presentation at Summer Boarding Courses,  get in touch today  and we’ll help find the right summer school course for you!

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  • J Adv Pract Oncol
  • v.9(5); Jul-Aug 2018

Presenting With Confidence

Wendy h. vogel.

1 Wellmont Cancer Institute, Kingsport, Tennessee;

Pamela Hallquist Viale

2 University of California, San Francisco, San Francisco, California

Often, advanced practitioners must give clinical presentations. Public speaking, which is a major fear for most individuals, is a developed skill. Giving an oral presentation is a good way to demonstrate work, knowledge base, and expertise. Giving an effective presentation can help obtain recognition of skills and proficiency as an advanced practitioner or expert in the field. This paper will highlight skills and techniques that can help to improve presentation style and the ability to connect with an audience.

As an advanced practitioner, it is likely that you will be asked to deliver a lecture at some point in your career. Medical presentations can range from casual in-services to professional lectures given to audiences of thousands. Since public speaking is listed as one of the top fears of individuals living in the United States, it pays to develop skills as a speaker or presenter.

Giving an oral presentation is essential to demonstrating your work, knowledge base, and expertise. Giving an effective presentation can help you obtain recognition and acknowledgement of your skills and proficiency as an advanced practitioner or expert in the field. However, many presenters lack the skills to deliver a dynamic and persuasive lecture. Inadequate speaking skills can be detrimental to your ability to deliver an important message, or worse yet, bore your audience. This article will highlight skills and techniques that can help to improve your presentation style and ability to connect with your audience.

FEAR OF PUBLIC SPEAKING

If you are afraid of public speaking, you are not alone. Marinho, de Medeiros, Gama, and Teixeira ( 2016 ) studied college students to determine the prevalence of fear of public speaking. In a group of 1,135 undergraduate students (aged 17–58), over half of those surveyed (n = 63.9%) reported a fear of public speaking. Almost the entire group surveyed (89.3%) wanted classes to improve public speaking. Specific traits associated with a fear of speaking were reported as female gender, infrequent experience, and perception of poor voice quality.

Giving a bad presentation can alienate your audience from your lecture and the message you are trying to deliver. Table 1 lists ways to give a bad presentation. But, let us assume you do not want to give a bad presentation at all. In fact, you have an important message to share with your audience and you have been invited to give an hour-long lecture on the subject. How can you deliver that message in an effective and engaging manner?

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Tips for Giving a Bad Presentation

HIGH-LEVEL TIPS

The first tip is to know your subject and know it well. In fact, should your audio-visual equipment malfunction (and if you speak often enough, this is likely to happen), you should have your presentation memorized. However, it is a good idea to make a hard copy of your slides and use them in case of equipment failure. Your audience might not be able to see a graph in detail, but you’ll be able to speak to a study and deliver the results without panicking about your lost slide deck or incompatible presentation equipment.

The second tip is to know your audience. If you are speaking to a group of nurses on a unit, your speaking style and delivery message will be more casual than when you speak to a room of 500 people. Nonetheless, you need to know who you are talking to and what they expect from your lecture. Table 2 lists some information you will want to know about your audience. Researching and knowing your audience will make your message more pertinent and personal.

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What to Know About Your Audience

Understanding who your audience is will enable you to engage your audience. Look excited and enthusiastic. If you are motivated about your topic, then they will be too. Show your interest in your subject and your excitement about sharing the data with your audience.

Another tip is to develop your stage presence. Actors rehearse their roles until they can do it in their sleep, creating their best and most polished dramatic performances. You aren’t in a Broadway musical, but you need to have a stage presence. Recording your lecture and then examining ways to improve your delivery is a great way to develop your speaking skills. Utilize who you are and capitalize on that. Practice in front of a friend or mentor for feedback on your delivery

Your audience will develop an impression of you within the first 15 seconds. Develop an impactful opening to start off right. Table 3 gives some examples of impactful openings. For example, if you wanted to demonstrate the effect that tanning booths have had on the incidence of melanoma in young women, you could open with a photo of a tanning booth, followed by the daunting statistics in melanoma and an example of a case of melanoma. This slide becomes the "hook" that captures your audience’s interest.

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Examples of Impactful Openings

When giving a medical presentation, advanced practitioners have a wonderful chance to share a patient story or vignette that will demonstrate the medical problem and its impact on practice ( Moffett, Berezowski, Spencer, & Lanning, 2014 ). You can do this easily by showing a patient radiological study or lab values, or a picture of a particularly challenging side effect. The net result is that your audience will be intrigued and relate to your story, especially if they take care of that patient population. Tell the story of the patient and describe the significance of the side effect or disease state. Clinical presentations often benefit from case studies that your audience may recognize from their own practices. Some of the most successful presentations use case studies followed by examples of right or wrong approaches to a patient problem, asking the audience to decide best practice and thereby engaging the audience fully. Tell your audience why this topic is important and why they need to know about it ( Moffett et al., 2014 ). Then, share the data supporting the importance of your story and how your audience can use the information to affect or change practice. You want to capture the attention of your audience at the very beginning of your presentation and then hold it. Humor may also be used for openings, but care must be taken with this and should be directed at yourself and not anyone else. Keep the attention of the audience by developing your delivery skills. Lastly, and perhaps the most important advice, is to "practice, practice, practice."

DEVELOPING SLIDES

Most medical speakers use PowerPoint to illustrate their talk and data. Using your slides effectively can make an important difference in your presentation and how your audience will respond. Develop your presentation and topic first, then create your slides. The 5/5/5 rule calls for no more than five words per line of text, five lines of text per slide, or five text or data-heavy slides in a row ( LearnFree.org, 2017 ). See Table 4 for tips for using PowerPoint.

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PowerPoint Tips

Adding images to your slides can create visual interest. Pictures of patients with side effects or complications can immediately show the audience what you are trying to communicate. As with data slides, appropriate referencing of images must be added to each of your slides. If you are using clip art to add interest or humor to your presentation, be mindful of possible distractions to your main message. Use these kinds of imagery sparingly.

Using slides during your presentation can enhance the message you are giving, but it is vital that you use the slide and not let it use you. Know your slides well enough that you do not have to read them. The title of the slide should give the key message of that slide. You do not have to tell your audience everything on the slide; instead, give them an overview of what they are looking at. Never read a slide to an audience. Do not present to the slide; present to your audience.

KEEPING THE AUDIENCE’S INTEREST

If your presentation is longer than 20 minutes, you may have a "mid-talk slump." This is a great time to check in with your audience: Do they understand your message thus far? Pause for a moment and engage your audience with a question or anecdote, or perhaps a patient story. Ask your audience if they have something to share regarding the topic. Change the pace and change the inflection of your voice.

Taking questions from your audience can be daunting. Table 5 gives some tips on how to answer questions. Determining when to take questions will depend upon your audience size and makeup, and the setting of your presentation. The most important tip is to listen carefully to the question and be honest if you do not know the answer.

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Handling Questions From Your Audience

Your delivery skills can determine how the audience perceives you and your message. Eye contact, voice, pace, inflection, gestures, and posture are all important aspects of your delivery. Eye contact establishes rapport and a feeling of being genuine. Although you shouldn’t stare someone down, making eye contact while making a statement, then moving to your next audience member and giving another statement fosters engagement. Scanning, which is running your eyes over the audience and not focusing on any one person, should be avoided.

Your voice should be loud and animated. Generally, however loud you think you should be, be louder. Convey your enthusiasm, and vary your pace and inflection.

Gestures can enhance or take away from your talk. Be natural with an open-body approach. Keep your hands at your sides if you’re not using them. Avoid pointing; instead, use open-handed gestures. Your posture should be good, with your shoulders back and weight equally balanced on both feet. When you move, move with purpose; do not sway, rock, or pace ( Butterfield, 2015 ).

It is very normal to feel anxious or nervous. But let that feeling work for you, not against you. When you are faced with a challenging situation, cortisol and adrenaline are released, causing dry mouth, difficulty getting words out, shallow breaths, tremors, sweating, and nervous behaviors like laughter or fidgeting. To combat this, take some deep breaths, which reduces adrenaline output. Slow down and look around. Take a moment, take a sip of water, and smile. Look confident even if you do not feel it. Utilize every resource you can find to further your skills (see Table 6 for further reading).

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Resources for Presenters

Advanced practitioners have many opportunities to give medical presentations, both as part of their job and as a way to advance in their professional practice. The tools provided in this article can help you develop a presentation that will be meaningful and impactful to your audience. It is a great feeling when audience members come to you after your presentation to share with you how much they enjoyed and learned from your talk. With practice, your presentations can make a difference. And remember—your audience wants you to succeed.

The authors have no conflicts of interest to disclose.

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Presentation Skills: 15 tips for effective presentations

presentation-skills-15-tips-for-effective-presentations

A successful presentation requires good presentation skills and effective presentation techniques. Here we provide you with 15 presentation tips for effective presentations. Whether you are an experienced presenter, or just starting out, there should be ideas here to help you improve your presentation skills.

Presenting successfully: 15 tips to improve your presentation skills and give a killer presentation 

How do you give a good presentation this is how to succeed.

In order to be able to present successfully, not only the layout and the content of the presentation must be convincing. The decisive step is to convey the content of the presentation to the audience in the best possible way by presenting it correctly. The tips listed below should help you do this by improving your presentation skills. The most important thing to keep in mind is a healthy combination of the tips listed below. (The order of the tips does not give any information about their importance).

Not every tip will lead to a successful presentation. What is important in a presentation?

As mentioned earlier, you should try to implement a combination of the tips to give a successful presentation. It should be noted that not every one of these tips needs to fit in your own presentation. In addition, too many of these tips can make the presentation look overloaded and too "rehearsed". Therefore, think carefully in advance about what you want to pay particular attention to.

Here are 15 tips for killer presentations:

Tip 1: maintain eye contact while presenting and smile.

In order to give each of your listeners the feeling of being important and to make them feel personally addressed, it is particularly important to maintain eye contact with the audience during the presentation. Not only does this exude confidence, but it also helps your audience to connect with you and your subject. It also helps you feel less nervous.  Easier said than done right? Here's what can help:

Find someone in the audience who seems to be genuinely interested in the topic and is listening attentively (for example, your lecturer). Make eye contact with this person at the beginning of the presentation. Once you start feeling more calm and confident let your gaze drift over the audience to address the other listeners as well. Keep returning your gaze to the initial person to stay calm throughout the whole presentation.

Another alternative is to find a fixed point in the room (preferably on the wall behind the audience) which you fix at the beginning of the presentation. Similar to the first example, after you have achieved confidence, you can let your gaze wander over the audience and return to the previously selected fixed point again and again.

Don't look at the screen! Don't look at the floor! Don't just look at your index cards! Don't just look at the laptop!

Tip 2: Use of gestures and facial expressions

To emphasize the content of your presentation, it is advisable to use appropriate gestures and body language to get your message across. Avoid crossed arms, hands behind your back, or in your pockets during a presentation.  Always stand up straight, and try not to appear tense or stressed. You can do that by using your hands and arms to emphasize what you are saying and get your message across.  Your facial expressions should always be friendly and open. Smile and show that you enjoy the topic and you are confident in the information you are presenting.

Tip 3: Avoid distractions

Often you will not be able to avoid the use of aids. For example, you may need to use a laser pointer to show something on the screen, or you may need to use a pen to write something down on a flipchart. To avoid distractions for you and the audience, get into the habit of putting down tools you don't need! That way you will not be tempted to deal with them in the first place. You will also have your hands free for gestures.

Tip 4: Be prepared: Practice makes perfect

Practice makes perfect, right? If you prepare well before the presentation, you will feel more relaxed and confident while presenting and it will also improve your body language. 

Here are some ways to help you prepare for a presentation:

Rehearse in front of a crowd

Time yourself

Record yourself

Tip 5: Be confident

By appearing self-confident, you convey to the listener that you are confident in your topic and have prepared yourself sufficiently. Try to relax and not appear too stressed or nervous. Another tip for advanced speakers: Step out in front of the podium and walk around the room and get closer to the audience. This also exudes self-confidence and helps in attracting your audience's attention.

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Tip 6: Effective beginning/end

Good presentation skills can help you in captivating your audience straight away. In order to do that, you should start your presentation with a bang. Many studies show that if you can capture someone’s interest straight away, there’s a good chance they’ll listen to the rest of the presentation. Shock the audience, ask them to imagine something or think of a what-if situation, share a personal story, share a joke, u se a quote, or a video. You should also give an overview of the time and structure of your presentation. This outline should run through your presentation so that you can always assign the individual contents to an outline point. It is also helpful for your audience to have the outline displayed in a slimmed-down form during the whole presentation.

How you end the presentation is as important as how you start it. A weak ending will leave the audience uninspired. But a good ending will motivate them and help them walk away on a positive note. For example, include a call to action, end the presentation with a memorable quote, or a personal story, and don't forget to thank and acknowledge the audience. 

Tip 7: Speak freely

The headline speaks for itself. To make the presentation as lively and enjoyable as possible, you should avoid reading it off. Speak freely, slowly, and clearly. If you are not yet confident in what you are presenting, try using note cards. But keep in mind: No continuous text, but only short, concise bullet points! If you use note cards to support you, it is especially advisable at this point to memorize at least the beginning and end of your presentation, as eye contact is crucial at these points.

Tip 8: Avoid filler words

In order to make your presentation flow as smoothly and confidently as possible, you should avoid using filler words such as "um," "so," and so on. For your listeners, these words convey insecurity and inadequate preparation.

Tip 9: Bring along something to share

In addition to a handout, other small takeaways can also significantly improve your presentation. For example, if you are giving a presentation on gummy bears, why not offer some to your audience? If you are giving a presentation about your fishing hobby, why not show the audience your fishing equipment?

Tip 10: Use different types of media

A presentation can quickly become boring and monotonous. To avoid this, it is advisable to use different types of media. For example, combine videos and flipcharts, use the whiteboard, or show something practical on a model. This will increase the attention of your audience enormously and will help in keeping them engaged until the end.

Tip 11: Use effective pauses

When giving a presentation, you should keep in mind that you have already heard the content several times - your audience probably hasn't! Therefore, give your audience enough time to read and understand the content of your slides.

Effective use of speech pauses is a master technique. It is one of the most versatile tools in a presenter's toolbox. Yet very few people perform it well. A pause, if used correctly, can add a great deal to your presentation or speech. Pause before, during, or after saying something that you would like to emphasize. Pausing between two different parts of your presentation can indicate to the audience that something new is coming. A quick pause could also help you in remembering your next point, without the audience noticing that you forgot what to say.

Tip 12: Speak the language of the audience

When creating your presentation, you should already think about your target audience. This will help you present successfully later on. It is especially important that you speak the language of the audience. Use appropriate and relevant examples. Use "strong" and meaningful words in short sentences to avoid losing the audience. Make sure to use appropriate analogies and anecdotes and avoid foreign words, empty phrases, and clichés. If you have to use foreign words, explain them in a handout or footnote within the presentation.

Tip 13: Engage with the audience

Always try to keep the attention of your audience and keep them engaged during a presentation. To do this, it is advisable to regularly involve the audience. One way to do this is to ask questions. Deliberately ask "easy" questions so that can easily be answered by your audience. Another way to involve the audience in your presentation is by interacting with them. To make a point clearer, you can use an example to explain it in more detail, using a person (whose name you should know). You can address participants directly and refer to their work.

Tip 14: Don't fight the stage fright & take deep breaths

Stage fright is one of the biggest enemies of a presentation, yet you shouldn't let yourself be a victim of your feat. Do not fight it, rather address your fear and try and accept it, and transform it into positive enthusiasm. Don't let your stage fright get you all worked up and nervous. Take a couple of deep breaths to get oxygen to your brain and relax your body.

Tip 15: Choose the right angle on standing during a presentation

One of the most frequent questions that speakers ask themselves during a presentation is, how do I best position myself, and where do I stand in front of the audience?

You have a free stage without a podium

In many cases, you will be facing your audience in a "free space", without a podium. This gives you a lot of room to move, but at the same time, it creates uncertainty because you don't know how to position yourself properly or how to move. Avoid standing frontally in front of the audience! This frontal facing is unconsciously perceived negatively by the audience. It is perceived by the audience as a kind of frontal attack and causes stress in your audience. Make sure to stand slightly to the side of the audience. If you notice during the presentation that you are again standing frontally in front of your audience, simply move your right or left foot 20 cm forward.

You have a podium at your disposal

A podium makes it easier to decide how to position yourself and where to stand in front of the audience. In order not to make your presentation too monotonous, it is advisable to leave the "safe position" behind the lectern from time to time, e.g. to walk to the other side of the screen or to show something on the flipchart. This brings movement into your presentation and helps keep the connection with your audience. 

Björn Rolleter

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Presentation Training Institute

Presentation Training Institute

A division of bold new directions training, why presentation skills are the most important skill set to have.

Employers looking to fill a position look for specific skills and qualities that will help to maintain an efficient, professional, and productive workplace.  Whether you are interviewing for a brand new company or looking to get that promotion at work, it is important that you possess some of these significant employee skills.  Among these skills is the ability to present.  Good presentation skills are arguably the most important skill set an employee can have, and for good reason.  Let’s take a look at why presentation skills are such an important commodity.

Good Presenters=Good Communicators

The most successful employees are the ones who can communicate well.  People with good presentation skills know how to speak to a crowd with confidence, relaying information in a clear and concise manner.  Employees use communication skills on a daily basis when they are communicating with their supervisor, fellow employees, or customers.  Effective communication skills are important to ensure that information is delivered in a timely, clear, and professional manner.  Great presenters have the ability to communicate clearly to an audience, and thus bring those same great communication skills to the workplace.

Presentation Skills Lead to Individual Success

For many individuals, the first important presentation they deliver may be to a candidate selection committee.  It may be called a “job interview,” but in reality, it’s a presentation to sell yourself to the hiring committee.  Landing the job is just the first of many successes that come with being a good presenter.  Employees who have the ability to present their ideas clearly to their superiors are more likely to be chosen to work on bigger projects, thus advancing their career growth.

Presentations are Important for Business Success

Business leaders are often expected to present new ideas to staff, clients, partners, or even the public.  Lots of money and pressure can be riding on these presentations.  Therefore, it is up to the company to select someone who has strong presentation skills to take the lead on these kinds of projects.  People who possess these skills will be more likely to get noticed by their superiors and climb their way up the corporate ladder.

Presentation Skills are Important for Time Management

Anyone who has given a presentation understands the importance of time management.  Many presenters either talk for way too long, boring their audiences, or they rush through the material to be sure they get it all in.  The best presenters, however, get their message across in a timely manner because they know how to focus on the main ideas, eliminate the unnecessary information, and communicate effectively to deliver their material in a timely fashion.  They know where they are going and how to get there faster.

Presentation Skills Help You Connect with People

There’s no doubt that the best presenters are the ones who know how to connect with their audiences.  Through the use of stories, humor, visuals, and engagement techniques, they have a way of building a rapport with their audience.  This ability to connect with people gives employees a powerful edge in the business world.  People want to work with people who are confident, engaging, and interesting.  Improve your presentation skills, and you are on your way to improving your overall people skills.

Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

why are effective presentation skills important

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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12 Reasons Why Presentation Skills Are Important for Students 

Hrideep barot.

  • Education , Presentation

Presentation skills for Students

Learning presentation skills as a student is like striking gold in the treasure hunt of life! It’s like having a superpower at your fingertips because, let’s be honest, your learning capacity right now is off the charts! But wait, there’s more! Presentation skills aren’t just about talking in front of the class (although that’s super cool too). They’re like the secret ingredient that helps you master the art of communication.

Think about it – you’re not just learning how to present your science project; you’re learning how to navigate the whole wide world. 

So, why’s this the primo time to become a presentation ninja?

  • Super Learning Mode: Your brain is in turbo mode right now, absorbing info like a champ. What you learn about presentations during this time becomes your lifelong sidekick.
  • Ace Communicator: Being a student means you’re in a constant chat with teachers, friends, and books. Presentation skills give you the superpower to communicate like a pro.
  • World Domination: Okay, maybe not the world, but you’re certainly setting yourself up to shine in any situation life throws at you.

Remember, these skills aren’t just for school. They’re for life! So, grab that mic (or marker or mouse) and get ready to rock those presentations. You’re gearing up to be the superhero of communication! 🎤

WHAT ARE PRESENTATION SKILLS:

Have you ever thought about what makes some presentations stick in your memory while others vanish into oblivion? Well, here’s the scoop: presentation skills are the secret sauce, and they’re not just a bag of clever tricks. Nope, they’re the mighty keys to cracking the code of effective communication, letting you hook, enlighten, and amuse your audience.

At their very core, these skills are all about forging a connection with your crowd, whether it’s your school buddies, coworkers, or even a gang of pals at a shindig. They’re like the crafters of a message that’s crystal clear, totally convincing, and as smooth as a jam session with your favorite jazz band.

But wait, there’s more! Presentation skills are your golden ticket to success in all sorts of life’s adventures, from nailing that class project to wowing your boss in a big meeting. They’re the secret tools that turn everyday tasks into unforgettable experiences, etching your message deep into the minds of your audience.

So, as you embark on the journey to master these presentation skills, remember it’s not just about what you say; it’s how you say it. Whether you’re facing a jam-packed auditorium or a cozy gathering of pals, may the enchantment of presentation skills guide you, transforming every moment into a mesmerizing performance.

The 12 Reasons Why Presentation Skills are Important:

Presentation skills are not just crucial for students but also for individuals of all ages and professions. Here’s why they matter and how they impact everyone:

1. Effective Communication :

  • Effective communication is the backbone of all human interactions. Presentation skills equip individuals with the ability to convey information clearly, concisely, and persuasively. Whether it’s explaining a project at work or delivering a compelling speech, the capacity to communicate effectively is indispensable.
  • Example : In a business meeting, a project manager adept in presentation skills can elucidate a complex project plan. They articulate the project’s goals, milestones, and potential challenges, ensuring that everyone understands the roadmap to success.

2. Career Advancement :

  • The workplace is highly competitive, and presentation skills can be the differentiating factor that propels individuals forward in their careers. Being able to present ideas, strategies, and accomplishments with confidence and clarity garners recognition and opens up opportunities for advancement.
  • Example : A marketing professional who excels in presenting marketing campaigns not only impresses the team but also demonstrates leadership qualities. This can lead to promotions and increased responsibilities.

3. Building Credibility :

  • Credibility is vital in professional and personal relationships. When you can present your ideas convincingly, you gain the trust of your peers, colleagues, and superiors. Your credibility extends to the content you’re presenting, making it more likely to be accepted and acted upon.
  • Example : An environmental scientist delivering a presentation on climate change with well-researched data and compelling visuals gains credibility among policymakers and the public, potentially influencing policy decisions.

4. Persuasion and Influence :

  • Presentation skills encompass the art of persuasion. Individuals who can engage their audience, create a compelling narrative, and support their arguments effectively are more likely to influence others. This skill is invaluable in negotiations, sales, and leadership roles.
  • Example : A charismatic motivational speaker can use their presentation skills to inspire audiences, motivating them to take action or adopt new perspectives.

5. Problem Solving :

  • Strong presenters are often adept problem solvers. They can analyze complex issues, break them down into understandable components, and present solutions clearly and persuasively. This ability is crucial for addressing challenges in personal and professional life.
  • Example : During a corporate crisis, a CEO who can present a well-structured crisis management plan to stakeholders demonstrates effective problem-solving skills and reassures concerned parties.

6. Personal Branding :

  • Effective presentation skills contribute to personal branding. Consistently delivering engaging and informative presentations enhances one’s reputation as a knowledgeable, confident, and trustworthy professional.
  • Example : A tech entrepreneur known for captivating product launch presentations builds a strong personal brand, attracting media attention, investors, and customers.

7. Adaptability :

  • Presentation skills encompass the ability to adapt to various formats, audiences, and settings. This adaptability is invaluable in today’s diverse and ever-changing work environments, where individuals must navigate different communication channels and styles.
  • Example : A teacher who can seamlessly transition from in-person classroom presentations to delivering engaging online lessons demonstrates adaptability in response to changing circumstances.

8. Lifelong Learning :

  • Embracing presentation skills encourages individuals to engage in lifelong learning and self-improvement. As presentation techniques evolve and audiences change, individuals who continually refine their communication abilities remain relevant and effective.
  • Example : A retired professional who continues to develop presentation skills for community workshops and public speaking engagements not only shares their expertise but also stays engaged in lifelong learning, adapting to new challenges and opportunities.

Presentation skills are universally essential as they enhance communication, facilitate career advancement, build credibility, enable persuasive influence, promote problem-solving, strengthen personal branding, foster adaptability, and encourage lifelong learning. These skills empower individuals to succeed in various personal and professional endeavors, making them essential for everyone.

Let’s look at a comprehensive overview of these trending presentation skills:

Allow me to introduce you to the 12 skills that encapsulate the very essence of the world’s most exceptional presenters.

1. Effective Communication:

Presentation skills are the ability to communicate ideas, information, or messages to an audience clearly and persuasively. It’s about conveying your thoughts with impact and resonance.

2. Audience Engagement:

These skills encompass techniques to engage and capture the attention of your audience. It’s not just about talking; it’s about connecting with your listeners on an intellectual and emotional level.

3. Organization and Structure: 

Presentation skills involve structuring your content logically and coherently. It’s about creating a roadmap that guides your audience through your message, ensuring they follow and understand your points.

4. Visual Aids Usage:

Effective use of visual aids, such as slides, graphics, and multimedia elements, is a crucial component. It’s about enhancing your message with visuals that reinforce your content without overwhelming your audience.

5. Confidence and Presence: 

Presentation skills entail projecting confidence and a strong presence while speaking. This includes body language, tone of voice, and maintaining eye contact.

6. Adaptability: 

These skills are versatile. You must adapt your presentation style to suit different contexts, audiences, and purposes. Whether you’re giving an academic lecture, a business pitch, or a motivational talk, adaptability is key.

7. Preparation and Research: 

A significant part of presentation skills is the preparation phase. It involves conducting thorough research on your topic, understanding your audience, and meticulously planning your content.

8. Problem Solving: 

Effective presenters are skilled at handling unexpected situations, such as tough questions or technical difficulties during a presentation. Presentation skills also encompass the ability to think on your feet and respond confidently.

9. Storytelling: 

Storytelling is a potent tool for presentation skills. It involves weaving narratives that resonate with your audience, making your message memorable and relatable.

10. Time Management: 

Presentations often have time constraints. These skills include managing your time wisely, and ensuring you cover all key points within the allocated time frame.

11. Feedback Utilisation: 

Presentation skills are a continuous learning process. It involves actively seeking and utilizing feedback to improve your future presentations. Constructive criticism is invaluable for growth.

12. Audience-Centred Approach: 

A critical aspect of presentation skills is adopting an audience-centred approach. It’s about tailoring your content and delivery to meet the needs and interests of your specific audience.

What is the purpose of a presentation?

A) information sharing:.

At its core, the purpose of a presentation is to share information. Whether you’re in a classroom, boardroom, or on a stage, you’re conveying knowledge, insights, or ideas to an audience. This information can range from academic research findings, business proposals, and project updates, to even personal stories or creative concepts.

B) Education and Understanding:

Presentations are powerful tools for education and comprehension. They provide a structured format to break down complex topics into manageable, digestible pieces. By presenting information in a clear, organized manner, you help your audience grasp concepts more easily.

C) Persuasion and Influence:

In many situations, presentations aim to persuade and influence. Whether you’re convincing potential investors to fund your startup, persuading your classmates to support your project, or advocating for a cause, effective presentations can be a catalyst for change.

D) Engagement and Connection:

A well-crafted presentation can engage your audience emotionally and intellectually. It’s an opportunity to connect on a human level, share personal experiences, and evoke empathy or enthusiasm. Storytelling is a powerful technique to create this connection.

E) Problem Solving:

Presentations often tackle real-world issues and problem-solving. Whether it’s proposing solutions to business challenges, addressing societal problems, or discussing scientific breakthroughs, they serve as a platform to present ideas that can bring about positive change.

F) Decision-Making: 

In professional settings, presentations play a pivotal role in decision-making processes. They provide decision-makers with the necessary information and insights to make informed choices. Presenters aim to influence these decisions in their favor through compelling arguments and evidence.

G) Inspiration and Motivation: 

Some presentations are designed to inspire and motivate. They encourage the audience to take action, pursue their goals, or embrace change. This purpose often applies to keynote speeches, commencement addresses, and motivational talks.

H) Celebration and Recognition: 

Presentations aren’t always about serious business; they can also serve as a platform for celebration and recognition. Think of award ceremonies, where individuals or teams are honored for their achievements.

I) Entertainment and Artistic Expression: 

Presentations can be a form of entertainment and artistic expression. Think of performances, artistic displays, or creative storytelling. Here, the purpose is to captivate, entertain, and stir emotions.

J) Knowledge Transfer: 

Lastly, presentations facilitate the transfer of knowledge from one person to another or from one generation to the next. This is particularly important in educational settings, where teachers present information to students in a structured manner.

In essence, presentations are versatile tools with multifaceted purposes. They are not just about delivering information but about connecting, persuading, educating, and inspiring. Understanding the specific purpose of your presentation is the first step toward creating a compelling communication experience for your audience.

Why is it important to have good presentation skills for students?

Imagine this scenario: You’re sitting in a classroom, and your professor asks you to present your research findings. Your heart races, your palms sweat, and the butterflies in your stomach have a party of their own. Sound familiar? Well, that’s where good presentation skills come into play for students, and they’re more than just a ticket to survive the classroom spotlight. They’re a gateway to personal and professional success.

First and foremost, presentation skills are the ultimate communication tool.

They help students articulate their thoughts, ideas, and findings with clarity and confidence. In an academic setting, this means you can engage your peers and professors effectively, making your voice heard and your ideas stand out.

But it doesn’t stop at the classroom door. These skills are your secret (because not everyone knows this) key in the professional world. Picture yourself in a job interview. Your potential employer asks you to discuss your qualifications and why you’re the right fit for the role. With polished presentation skills, you’re not just answering questions; you’re painting a vivid picture of your capabilities and potential.

Furthermore, good presentation skills are a confidence booster.

They transform nervous jitters into a sense of empowerment. When you can stand before an audience and convey your message convincingly, it’s a feeling like no other. This newfound confidence seeps into other aspects of your academic and professional life, making you a more resilient and adaptable individual.

In essence, good presentation skills are the key to unlocking doors of opportunity. Whether you’re excelling in class discussions, wowing your professors with a well-structured thesis defense, or nailing that crucial client pitch, these skills are your trusty companions on the journey of personal and professional growth.

So, the next time you find yourself in the spotlight, remember that presentation skills aren’t just about public speaking; they’re about showcasing your potential, building confidence, and paving the way for success. Embrace them, and watch your academic and professional horizons expand like never before.

What are the benefits of learning presentation skills for students?

I. effective communication: .

Good presentation skills are the linchpin of effective communication . In both academic and professional settings, students must articulate their thoughts, ideas, and findings clearly and persuasively. Without these skills, even the most brilliant concepts can get lost in translation.

II. Academic Success: 

Strong presentation skills can significantly impact academic success. Students who can express themselves eloquently often excel in class discussions, group projects, and thesis defenses. They stand out as knowledgeable and confident learners.

III. Confidence Booster:

 Public speaking and presentation practice are fantastic confidence boosters. They empower students to express themselves in front of their peers and teachers, gradually reducing anxiety and building self-assuredness.

IV. Leadership Development:

 Presentation skills are often associated with leadership qualities. Students who master these skills tend to emerge as leaders in group projects, clubs, and extracurricular activities. They can effectively convey their vision and rally others behind it.

V. Professional Readiness:

 In the world of work, professionals are frequently required to present their ideas, proposals, and reports. Students who develop strong presentation skills are better prepared for their future careers, making a positive impression on potential employers and clients.

VI. Critical Thinking: 

Preparing a presentation necessitates critical thinking. Students must organize their thoughts, conduct research, and analyze information to craft a compelling narrative. This enhances their analytical and problem-solving skills.

VII. Time Management: 

Creating a presentation involves managing time effectively. Students must set priorities, meet deadlines, and allocate resources wisely. These time management skills are valuable both in academia and the professional world.

VIII. Adaptability:

Presentation skills encompass various formats, from traditional speeches to multimedia presentations and virtual meetings. Students who can adapt to these different modes of communication are better equipped to thrive in today’s technology-driven world.

IX. Networking Opportunities:

Presentations often provide opportunities to network with peers, professors, and professionals. Building connections can open doors to collaborations, mentorships, and job opportunities down the road.

X. Problem Solving:

During presentations, unexpected challenges may arise, such as tough questions from the audience or technical glitches. Students learn to think on their feet, respond confidently, and solve problems as they arise.

XI. Enhancing Creativity:

Crafting engaging presentations encourages creativity and innovation. Students seek unique ways to capture their audience’s attention, whether through storytelling, visuals, or interactive elements.

XII. Global Communication:

In an increasingly interconnected world, students with strong presentation skills can effectively communicate with diverse audiences from different cultures and backgrounds, fostering cross-cultural understanding and collaboration.

These skills equip students for success in various aspects of life and contribute to their personal and intellectual growth.

How can students improve their presentation skills?

Improving presentation skills is a gradual process that requires dedication and practice. By following these steps and staying committed to self-improvement, students can become confident and effective presenters.

1. Practice, Practice, Practice:

The foundation of presentation mastery is practice . Start small by presenting in front of a mirror or recording yourself. Pay attention to your voice modulation, gestures, and overall delivery. This self-assessment helps you identify areas for improvement and build self-confidence.

2. Preparation is Key: 

The best presenters are often those who are the most prepared. Know your topic inside-out. Create a well-structured presentation with a compelling opening to grab your audience’s attention and a memorable closing to leave a lasting impression. Visual aids can enhance your message, but use them sparingly to avoid overwhelming your audience.

3. Real-Life Experience: 

Gain real-life presentation experience by participating in clubs, engaging in debates, or volunteering for class presentations. The more you expose yourself to different audiences, the more comfortable and adept you’ll become in handling diverse situations.

4. Learn from the Pros: 

Study presentations by seasoned speakers and experts in various fields. Watch TED talks, analyze speeches, or follow your favorite orators. Observe their techniques, storytelling abilities, and audience engagement strategies. Incorporate these insights into your style to make your presentations more captivating.

5. Feedback Fuels Growth: 

Don’t be afraid to seek feedback. Share your presentations with peers, friends, or teachers and ask for their honest opinions. Constructive criticism is like a roadmap to improvement. It highlights your strengths and pinpoints areas where you can refine your skills.

6. Embrace Growth as a Journey: 

Remember that improving presentation skills is a journey, not a quick fix. It takes dedication and time to refine these skills. Be patient with yourself, and celebrate small victories along the way. With consistent effort, you’ll see significant progress and reap the benefits of enhanced communication and self-assuredness.

So, as you embark on your journey to become a presentation pro, keep these elements in mind. Each step, from practice to feedback, preparation, real-life experience, and learning from experts, contributes to your growth. Over time, you’ll not only become a confident and persuasive presenter but also open up doors to academic and professional opportunities. You’ve got the potential; now, let it shine!

Conclusion:

So, here’s the scoop—presentation skills aren’t just about fancy speeches. They’re your superpower for rocking academics, acing your career, and unleashing personal growth. Mastering these and mastering your life would be the best way to put it. We wish you all the best for your presentation and hope this article helps you.

If you wish to know more about how you can communicate effectively, you can try our coaching here .

Hrideep Barot

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Why Your Presentation Skills Are Essential For Leadership Success

Why Great Presentation Skills Are Essential For Leadership Success

Leadership is about having vision. However, that’s only half the battle. If you want to succeed as a leader you need to be able to present your vision in a way that inspires and drives others to help you achieve it, particularly when the going gets tough.

Your presentation skills, or in other words how you communicate, are therefore extremely important. Indeed, research by Peter Miller found that a leader spends 75% – 90% of their time communicating. He argues that ‘everything a leader does to influence others involves communicating’ and ‘good communication skills are the foundation of effective leadership.’ Essentially, these are what you should focus on first when it comes to your development as a leader. Only then should you turn to attributes such as higher-level team and strategic skills that are more readily considered leadership skills.

You could be communicating one-on-one to direct reports or on mass to your employees, shareholders or other external stakeholders. In either case, as a leader you must make sure your presentation skills are accomplished enough to ensure the message you are delivering resonates appropriately in all these instances. Here are some key pointers to help you achieve this.

Know that everyone can learn to communicate better

In a blog he authored on the importance of communication, Richard Branson asserts that “Communication is the most important skill any leader can possess. We have certainly relied on it to drive the success of the Virgin story.”

Taking this one step further, motivational speaker Brian Tracy believes that…

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” Brian Tracy, Motivational Speaker

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.”

So being able to communicate well – and by association have effective presentation skills – is not a gift bestowed on the lucky few. It is something we can all accomplish. So, if you are someone whose communication and presentation skills need work, then make a commitment today to devote time and effort to develop them. It will improve your effectiveness as a leader and enhance other areas of your life too.

Know your audience

It has become accepted that to sell a product or service effectively, businesses should spend time understanding their target audience. The same applies to you as a leader wanting to influence and engage others. You should take the time to really understand the groups of people that you are conveying your message to. What are you trying to get them to do? Which content and messaging will resonate most? What would be the most effective way to present it?

Never make assumptions

Following closely from the previous point, when planning what you are going to say make sure you pitch it at the right level for the people you are communicating to. As Lauren Hug, author of the Manager’s Guide to Making Presentations advises when planning what you are going to say, you should make sure you don’t ‘lose your audience by assuming knowledge they don’t have.’

Be confident

Believe in yourself and what you are trying to achieve. Your self-belief will shine through to those you are trying to engage and influence. This is particularly so if the audience is a challenging one. If they sense any self-doubt, you’ll fail on both counts.

The words that follow are those of a storyteller rather than a leading management guru but they sum this point up well. As J.M. Barrie, author of Peter Pan, writes ‘The moment you doubt whether you can fly, you cease forever to be able to do it.’

We are touching on mindset as much as communication here but know the reason for your vision and the ideas that sit behind it. Why are they important to you? Why do you believe in them, and more significantly, why you want others to believe in them too?

Keep these in mind, especially for those occasions when your vision is challenged. If you keep your self-belief intact you are much more likely to take your audience with you, even if they are reluctant converts.

So why is this important?

Teams led by people who communicate with them effectively are more productive. It’s obvious when you think about it but there have been numerous studies to back this up. According to Gallup, poorly managed work groups are on average 50% less productive and 44% less profitable than well-managed groups. Salesforce claims that 96% of execs cite lack of collaboration of ineffective communications for workplace failures.

So, it makes absolute sense to invest in coaching to improve how you present yourself as a leader.

Why it’s worth investing in business and leadership coaching

Put simply, the return you’ll get from greater productivity of those working for you will offset any investment you make in coaching. Coaching can be delivered one-to-one and Positive Consultancy’s Personal Impact Coachin g provides proven high-quality coaching for leaders wanting sessions that are highly bespoke to them as individuals.

Coaching can also be delivered on a group level to leadership teams. Positive Consultancy’s Group and Team Coaching programme provide the perfect opportunity for leaders to enjoy coaching in a group environment.

Both cover everything from developing the right mindset and building the core presentation and communication skills to develop the leadership style that will make you a highly effective leader. So, in the end, it doesn’t matter how strong a vision you have. If you lack the skills to present it in a way that inspires, engages and truly resonates with the groups of people you lead, then you are never going to lead them where you want to go.

Do you want to Improve your presentation skills or the effectiveness of your leadership?

Book a free consultation now and find out how we can help you get the results you’re looking for. Simply contact us to arrange a free, no-obligation 30 minute consultation. We look forward to helping you succeed.

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9 Reasons to have Good Presentation Skills in the Workplace

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1. Interviews

 2. meetings,  3. sales pitches  ,  4. conferences and events.

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 5. Networking and establishing connections

 6. reputation,  7. training,  8. relationships with customers,  9. online or telephone communication.

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Importance of presentation skills – Effective Communication

  • December 10, 2018
  • Communication Skills , Tips

Importance of Presentation skills: Effective presentation skills are a part of communication.

You need effective presentation skills to present your ideas, projects, plans, strategies, and products in front of the audience, team, and front of venture capitalists online and offline.

In this interaction, it’s important to have technical and non-technical presentation skills to achieve the end goal. Communication and presentation skills are a part of each other. To be effective in communication you need presentation skills.

Presentation skills help you to communicate more effectively and professionally with your audience, boss, team members, students, and teachers.

While everyone communicates online and offline in written, verbal and visual formats such as blog posts, social media posts, YouTube videos, slideshows, seminars, and official meetings to convince the small and larger audience.

But not all use presentation skills and that’s why most people are not that effective in communicating in a meeting, in the classroom, and in interviews.

So presentation skills are important to communicate more effectively so that the message is broadcast meaningfully in the mind of people and target readers/audience/viewers and customers.

In simple words, people use presentation tools and methods so that other people do not need to think, analyze and feel stressed to understand the message and agenda in meetings and classrooms. Presentation skills are more popular these days due to the digital era.

The goal of the presentation is to make communication between 2 or 10000 people simple, with slideshows, meaningful, and easy to understand so that 2nd person listeners, viewers, readers or the audience need to think on their own less.

Presentation skills are not only about the knowledge of Microsoft PowerPoint application, SlideShare, and google slides.

Students, freelancers, job seekers, and leaders almost everyone need presentation skills. it’s because everyone has to communicate for business and career reasons.

And that needs to be meaningful, inspirational, creative, memorable, and informational. That’s why presentation skills, presentation applications, images, text, videos and examples, and introductory effects and appearance help to build the interest of the audience.

1. Importance of presentation skills in an interview

When you introduce yourself in an interview, you present yourself. You present your personality, behaviors, expressions, skills, knowledge, and experiences so that the interviewer can get you as a valuable asset to the company.

You do it in an offline interview or online interview, on Skype or google hangout or present yourself on your portfolio website and project proposal letters. The most important thing is how effectively you know about the craft, ideas and, talent, and strengths. Such things help to present anything to anyone effectively.

Presentation skills in front of clients or interviewers matter the most for you to crack the interview or get hired for the project. That’s why presentation skills are important for job seekers and freelancers.

2. Importance of presentation skills for students:

Presentation skills are very important not only for teachers but also for students. Presentation skills help students to present in the classroom what they have learned. It is the way they can explain more deeply and study the topic.

There is almost every private school, teachers are giving homework for students to make a presentation on certain subjects or objects such as environmental changes, disaster management, and IT components.

While many students create that presentation to present in school.

But the problem is that some of them visit with their parents to a cyber cafe to make that presentation, due to a lack of computer or internet skills or lack of time and they pay to create it. This is not good, it’s important for teachers and parents to make sure that students are doing each homework on their own is it a presentation or research work.

When students try and practice creating a presentation using PowerPoint or google slideshow or other applications they find and learn very creative tools such as custom animation, start and existing effects, motion effects, color sense and font selection and sizes etc. technical and official documentation skills.

These skills help them later in their career to present the facts, data, and analysis through slideshows in school competitions, seminars, meetings, interviews, workplaces, and in business. That’s why presentation skills help students to build leadership skills, communication skills, self-promotion skills, people skills, career, and business development skills.

Related:  Importance of Communication Skills for Students

3. Role of presentation skills in business: 

Presentation skills in business mean the way you present/introduce/explain your product and services in front of customers online and offline by using websites, videos, and social media, at the shop counter.

When someone lists the product on their online store website, creates, a title, and writes a description it means they are presenting the product to customers or people who are visiting the website.

Similarly, when a boss in a meeting introduced a new agenda, problem, solution or plan that is also a presentation. When a team member explains the agenda, a PowerPoint presentation is a presentation.

Every presentation is communication. And to make communicate in meetings, marketing, discussion, event, and program means it’s important to have presentation skills. Presentation skills are the ingredient that converts average details/product/speech/writing into great.

Related:  Importance of communication skills in business

4. Presentation skills are one of the leadership skills:

Every leader needs to have presentation skills. No matter whether they are in banking, agriculture, politics, business, or education they are always communicating with people and team members, they are presenting their plans and visions in front of investors, they are giving an interview on the news channels, or they are just creating YouTube videos.

But they can’t do it just as a formality, they have to make it effective, meaningful, educational, and informational for the people they are representing.

That’s why presentation skills technical and non-technical help them to get the support for the ideas, get the investments they are looking for, get more views on videos, more traffic to their blog, more likes to social media posts and more conversion on their landing page.

5. Presentation skills are helpful in career development:

For career development, everyone has to deal with leaders, clients, bosses, team members, teachers, students, government authorities, interviews and most important clients. In such things, they have to win the trust of others.

They can do it with certifications and qualifications and experience but the presentation of past achievements, current projects and future plans in front of potential clients or employers need effective presentation skills to make an impact.

And great presentation and communication skills can help them to get bigger projects, high-salary jobs or promotions in the company, and investment in their startup. That’s why presentation skills are important for career development.

Related:   Top 11 Most important Computer Skills to learn for career development

In conclusion: Learning to present a subject and object is important to building leadership skills as well as relationships. And fort, that it is important to participate in networking events. It is important to get hired by potential clients. It’s important to increase sales and traffic to the website. And for that, all presentation skill helps in self-promotion and explanation of achievements in meaningful ways.

That’s why presentation skills are important in life, career, and in business.

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  • September 23, 2022

How Important Is a Presentation Skill?

  • Inside Sales , Marketing , Presentation

A man stands in the door frame with a text over him, "How important is a presentation skill?"

Why are presentation skills important? Shortly speaking, the ability to present yourself, your idea, your product is critical. An effective presentation will help you present your projects, plans, and products to an audience, both online and offline. The importance of presentation skills benefits communication skills, builds confidence, and helps to become an effective leader.  This is a valuable life skill that will help in your education, career, and even your personal life.

Successful People Use Presentation Skills.

Most successful people have excellent presentation skills; they know how to convey their ideas, catch people’s attention, and lead them. Do you want some proof? Here you are. Nowadays, everyone communicates on blogs, on social networks, on YouTube using slideshows, seminars, official meetings, etc. to gather a small and then a large audience for their goals. However, not everyone uses presentation skills, and therefore only a few achieve popularity.

Presentation skills are essential for effective communication to translate the message into the minds of people and target your audience. Successful people use presentation tools and techniques to let other people avoid stress so that it is easier for them to understand the message or idea. This is their secret.

Presentations in the Digital Age.

The importance of presentation skills have become even more in demand in the digital age. The skill of digital presentation is to share a message across to an audience, whether it’s two people or a thousand, with a slideshow makes it meaningful and easy to understand. So you can quickly share ideas with your audience and attract them to your side.

Presentation skills are not just about knowing Microsoft PowerPoint, Slide Share, Google Slides, etc. A deck should be meaningful, inspiring, creative, memorable, and informative. That is why it is necessary to handle text, pictures, and videos, as well as to use all available tools of attracting and holding attention.

Presentation Skills for Job Interviews.

When you are interviewed, you introduce yourself: personality, behavior, favorite words, professional skills, knowledge, and experience. Looking at your self-presentation, the interviewer decides whether you are a valuable employee to the company.

The meeting can take place offline or online, on Skype, Google Hangouts, or another application, you can show your experience on the website with your portfolio or in email. For a successful job interview, talk about your profession, talents, and strengths. The importance of effective presentation skills can help you to stand out from other candidates and can significantly improve your chances of securing a job offer.

Academic Presentation Skills.

Of course, teachers need presentation skills as a working tool. A good presentation helps students understand the lesson, assimilate the topic. In many schools, teachers ask students to make a deck as homework on various topics, such as environmental changes, natural disasters, digital technology, and so on.

When students practice creating decks using PowerPoint, Google Slides, or other applications, they learn creative tools such as animation, colors, transitions, fonts, and other design and technical skills.

These skills help them present data through slideshows in school competitions, seminars, meetings, interviews, and then in the workplace and business. That’s why presentation skills help students develop leadership skills, communication skills, self-promotion skills, people skills, career, and business development skills.

The Role of Presentation Skills in Business.

Presentation skill in business relates to any product and service you present to customers in live communication, on a website, by video, and on social networks. Unfortunately, many business people make blunders when making presentations. Presentations can be too long or go too fast. In addition, listeners do not always understand the content of the presentation, which deprives businesspeople of a chance for success.

Five Rules for Successful Presentations

There are five basic rules for a good presentation that will help you engage your audience and succeed.

1. Think Strategically

The presentation is not just a small show, but an important element of marketing; it is a part of the global marketing strategy. You must take this strategy into account when preparing. Review your presentation from the very beginning to the end and answer the following questions:

– What should the audience remember after my presentation?

– What conclusion should the audience draw from my story?

– Why should the audience trust me and how to strengthen this trust?

If you don’t win the trust of the audience, the entire presentation is in vain. So consider all the elements of your marketing strategy to get the most out of your presentation.

2. Know Your Product

The biggest mistake is presenting your product without knowing it thoroughly. Take the time to explore it in great detail. If you can’t confidently talk about the product and answer questions from the audience, they will immediately realize that you are not an expert and will go to your competitors. There is no mention of trust at all.

Knowledge of the material is the key to an attractive presentation. To clarify, just in case, this does not mean that you have to learn the text of the presentation by heart (although this does not hurt). You should have a good understanding of what this presentation is about. Check the list to make sure you know and understand:

– all figures in the presentation, especially statistics;

– order of facts in presentation;

– the purpose of the presentation.

There is a great way to check if you really know the topic well. Imagine that you are in the same elevator with someone who is interested in your product but knows little about it. Can you quickly, simply, and interestingly explain the topic, with no slides at hand? If yes, congratulations. No – you have some work to do.

3. Catch an Attention

The most important part of a presentation is the first few seconds after the start. In those seconds, you need to grab the attention of the audience and keep it until the end of the online sales presentation . We recommend a simple technique that can be used in almost any topic: start with a joke or an anecdote. There is no suitable anecdote in stock – Google it. Look for any fun or quirky facts about your product. Something is sure to be found.

4. Speak Openly

You need to win and keep attention and trust. If you behave stiffly, the audience will think that you are keeping something back, hiding some information, obviously not very good.

We advise you to choose a person who looks like your friend and address this person as your friend. So, you will feel more confident and relaxed.

Another way to behave more naturally is to not read your slides. Learn the text and only check it with a quick look. This will also make you look more natural.

5. Check Technique

Even if you are well prepared for the presentation, any failure in the technical part can ruin it. The file may not open, the image may not be broadcast correctly, the sound will disappear – and all efforts are in vain.

To avoid this, conduct a test run before showing the deck to viewers. If this cannot be done, simply use a reliable technical solution. For example, ROI4Presenter is a program for presenting presentations that allow simultaneous play on multiple devices. When a projector and microphone might not work, with ROI4Presenter you can show your deck directly on viewers’ devices.

The importance of presentation skills are essential – they are useful in school, in a job interview, and business. A good presentation requires careful preparation. However, if you know the material well, know the purpose of your presentation, behave naturally, and do not allow technical problems, your presentation will be successful.

What are the most important presentation skills?

  • Clarity: the ability to communicate your message clearly and concisely.
  • Preparation and knowledge of material: a well-prepared presentation shows that you respect your audience’s time and are serious about your message.
  • Engaging storytelling: start with a joke or quirky facts about your topic to grab attention and stories to keep it.
  • Confident body language: use it to emphasize your points, connect with your audience, and convey confidence.

How to present your skills in an interview?

Review the job description and make a list of the key skills that the employer is looking for. Think of specific examples from your experience that demonstrate those skills. Emphasize skills that can be applied across a range of industries. These include communication skills, teamwork, problem-solving, and adaptability. And remember to follow up.

How to teach presentation skills to students?

  • Start by introducing the essential elements of a good presentation, such as clear communication, storytelling, effective use of visual aids, and confident delivery.
  • Show examples of good presentations, and analyze what makes them effective.
  • Use technology to enhance your teaching of presentation skills. There are a variety of tools available that can help students practice.

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COMMENTS

  1. What Are Effective Presentation Skills (and How to Improve Them)

    Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...

  2. The Importance of Presentation Skills: A Complete Guide

    Presentation Skills encompass the ability to deliver information in a clear, engaging, and persuasive manner. It involves not just the words spoken but also the body language, visual aids, and overall charisma of the presenter. Effective Presentations can captivate audiences, convey ideas convincingly, and leave a lasting impact on listeners ...

  3. What It Takes to Give a Great Presentation

    Buy Copies. Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization ...

  4. 6 presentation skills and how to improve them

    The importance of presentation skills. ... There are dozens of other ways to feel confident and develop good presentation skills. If you're a natural comedian, consider joining a small stand-up comedy club. If you're an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of ...

  5. Presentation Skills 101: A Guide to Presentation Success

    Tip #1: Build a narrative. One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people. Don't waste time memorizing slides or reading your presentation to the audience.

  6. Important Presentation Skills for Workplace Success

    Presentation skills are what you need to know to be able to give an engaging, effective presentation. The steps to creating a successful presentation are preparation, delivery, and follow-up. Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it ...

  7. Top Tips for Effective Presentations

    But you can help to make the spoken word better by using your voice effectively. Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience's attention. For more about this, see our page on Effective Speaking. 9. Use your Body Too.

  8. Presentation Skills

    Presenting or making a speech at a conference or event. Objecting to a planning proposal at a council meeting. Making a speech at a wedding. Proposing a vote of thanks to someone at a club or society. On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.

  9. Good presentation skills benefit careers

    A dynamic presentation culture, in which every presentation is understood, fairly critiqued and useful for its audience, can only be good for science. Nature 594 , S51-S52 (2021) doi: https://doi ...

  10. Every presentation is a performance

    It matters not whether you are an undergraduate, graduate student, postdoctoral fellow, or faculty member: good presentation skills are important. Why? One of the cornerstones of science is the ability to communicate. One of the cornerstones of communication is the ability to connect with—to engage—your audience. When you improve your ...

  11. The Importance of Presentation Skills (and how to ace your presentation

    A good presentation is easy to understand, memorable and not so long that your audience loses interest. You will be less stressed. If you have effective presentation skills, this means you are good at communicating. By speaking clearly, and getting your ideas and message across to people well, there will be less miscommunication in your life.

  12. Presenting With Confidence

    Abstract. Often, advanced practitioners must give clinical presentations. Public speaking, which is a major fear for most individuals, is a developed skill. Giving an oral presentation is a good way to demonstrate work, knowledge base, and expertise. Giving an effective presentation can help obtain recognition of skills and proficiency as an ...

  13. Presentation Skills: 15 tips for effective presentations

    Tip 1: Maintain eye contact while presenting and smile. In order to give each of your listeners the feeling of being important and to make them feel personally addressed, it is particularly important to maintain eye contact with the audience during the presentation.

  14. Why Presentation Skills Are the Most Important Skill Set to Have

    Good presentation skills are arguably the most important skill set an employee can have, and for good reason. ... Effective communication skills are important to ensure that information is delivered in a timely, clear, and professional manner. Great presenters have the ability to communicate clearly to an audience, and thus bring those same ...

  15. Powerful and Effective Presentation Skills

    This is not surprising. Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way. For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget ...

  16. 5 Importance of presentation skills you need to know

    5. Presentation skills help you connect with people. Effective presenters are, undoubtedly, energetic, active, and enthusiastic. And, everyone wants to be with such qualitative people. They have ...

  17. Why Are Presentation Skills Important?

    Presentation Skills are Important for Stress Reduction. The financial cost of stress to organizations can be devastating. Work-related stress can be demoralizing to staff, management and ...

  18. 12 Reasons Why Presentation Skills Are Important for Students

    1. Effective Communication: Effective communication is the backbone of all human interactions. Presentation skills equip individuals with the ability to convey information clearly, concisely, and persuasively. Whether it's explaining a project at work or delivering a compelling speech, the capacity to communicate effectively is indispensable.

  19. Why Presentation Skills Are Important For Career Success

    A good presentation can be a very powerful way to communicate an idea or message. Becoming a skillful presenter will raise your profile and enhance your personal brand. ... Presentation skills are important in the workplace both for individual success and business success. In the competitive world that we live in, it is no longer enough to have ...

  20. How Do Presentations Skills Impact Your Success As A Leader

    If you want to succeed as a leader you need to be able to present your vision in a way that inspires and drives others to help you achieve it, particularly when the going gets tough. Your presentation skills, or in other words how you communicate, are therefore extremely important. Indeed, research by Peter Miller found that a leader spends 75% ...

  21. 9 Reasons to have Good Presentation Skills in the Workplace

    Employers often value people with good presentation skills rather than people without them. If you add this to your skill set, you'll increase your chances of gaining good employment and having a great career. Let's look at 9 occasions that its important to have good presentation skills within the workplace 1. Interviews

  22. 5 Reasons Why Presentations Matter

    Presentations need to be designed thoughtfully as they can have a vital impact on the audience. They can add more power to your words and project a stronger image of you and your company. This can help you achieve effective results. Here are a few ways presentations help your organization: 1. Portray the Brand Image of Your Company

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    0. ( 0) Importance of Presentation skills: Effective presentation skills are a part of communication. You need effective presentation skills to present your ideas, projects, plans, strategies, and products in front of the audience, team, and front of venture capitalists online and offline. In this interaction, it's important to have technical ...

  24. How Important Is a Presentation Skill?

    Shortly speaking, the ability to present yourself, your idea, your product is critical. An effective presentation will help you present your projects, plans, and products to an audience, both online and offline. The importance of presentation skills benefits communication skills, builds confidence, and helps to become an effective leader.

  25. Collaboration in the Workplace: Benefits and Strategies

    What does effective collaboration look like? Effective collaboration should empower everyone involved. Professionals should be able to share ideas, concerns, questions, and thoughts to spark conversation, form connections, and work toward their goals. The workplace environment should feel safe for open communication and interaction.

  26. Employee Training: What It Is and Why It's Important

    Other reasons employees appreciate good training include: Increasing autonomy in the workplace. Maintaining a safer work environment. Feeling more significant support from their employers Increasing confidence in the ability to do a job correctly. Acquiring skills and knowledge they can use to advance their careers

  27. Five reasons why Indonesia's election matters

    Indonesia's demography is an important potential asset. It is the world's fourth-most populous country, with 276m people, making it a gigantic consumer market. And it is young: 25% of the ...