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3 Examples of Cover Letters That Stand Out (with Tips)

By Status.net Editorial Team on February 15, 2024 — 12 minutes to read

Crafting a Memorable Introduction

When you’re writing a cover letter, you want to grab the hiring manager’s attention immediately. Your introduction is your first chance to show off your personality and give them a reason to keep reading. Start with a greeting that is polite yet shows you’ve done your homework—use the hiring manager’s name if you can find it.

Dive straight into why you’re excited about the company. Maybe you’re inspired by their mission statement or impressed by their rapid growth in the industry. Then, tie this enthusiasm back to your skills. For example:

“Having followed (…) Company’s evolution as a leader in sustainable practices, I am thrilled at the possibility of bringing my decade of experience in green technologies to your dynamic team.”

It’s important to tell a brief story that highlights your relevant achievements. Pick an accomplishment that aligns with the job requirements and show, don’t tell. Use numbers or outcomes to illustrate your impact. It could look something like this:

“After spearheading a successful social media campaign that increased online engagement by 30%, I am eager to apply my digital marketing expertise to elevate (…) Inc.’s brand presence.”

Close your introduction with a sentence that underscores your enthusiasm and readiness to discuss how you can contribute to the company’s success.

Try to personalize your introduction for each job application. Generic intros are easy to spot and often don’t make it past the first read. Taking the time to craft a unique opening will help your cover letter stand out.

Showcasing Relevant Skills

When crafting your cover letter, highlighting your relevant skills is a key way to grab an employer’s attention. Make sure to tailor these skills to the job you are applying for by matching keywords and demonstrating transferable skills.

Matching Job Description Keywords

Review the job posting carefully and identify the keywords related to the skills and qualifications required .

Use these keywords in your cover letter to show that your experience and abilities align with what the employer is seeking.

This approach not only shows that you’ve paid attention to the details of the job description but also helps your application pass through applicant tracking systems that screen for these specific terms.

  • “Experienced in social media management and content creation, as specified in the job description.”
  • “Proficient in graphic design software including Adobe Photoshop and Illustrator, aligning with your need for a creative professional.”

Highlighting Transferable Skills

Even if you’re changing industries or don’t have direct experience, showcase your transferable skills. These are abilities that can be applied across various jobs and sectors, such as leadership, communication, or problem-solving. Explain how these skills have contributed to your success in past roles and how they can be beneficial in the position you’re applying for.

  • “Utilized exceptional organizational abilities to manage multiple projects simultaneously, ensuring all deadlines were met.”
  • “Employed problem-solving skills to resolve customer complaints quickly, increasing customer satisfaction by 35%.”

Incorporating Success Stories

When crafting your cover letter, including success stories can make a significant impact. Highlight your past achievements to show how you can bring value to the position you’re applying for.

Using Quantifiable Achievements

By using numbers and data, you make your contributions concrete. This gives hiring managers a clear picture of your potential impact on their company. For example, if you increased sales, specify by how much, such as “Boosted regional sales by 25% within one financial quarter.”

  • Increased team productivity by 30% through strategic workflow redesign.
  • Cut customer service response times by 50%, enhancing customer satisfaction.

Narrating Career Milestones

Connect the dots in your career by sharing key milestones. Tell the story of how you solved a difficult problem or took on new responsibilities. This paints a dynamic picture of your growth. Example: “Successfully managed a project that resulted in a patented product, becoming a top-seller for my company.”

  • Led the development of a new tracking system that decreased shipping errors by 15%.
  • Spearheaded a fundraiser event that raised $20,000 for local charities.

Cover letters that stand out contain specific components that highlight your suitability for a position.

Concluding with a Strong Call to Action

The closing of your cover letter is where you need to reel in the hiring manager with a compelling call to action (CTA). This means directly inviting them to contact you for an interview or further discussion. Here’s how you can effectively do this:

  • First, express genuine enthusiasm about the position. You want to communicate your eagerness to take the next step. For example, “I am very excited about the prospect of joining your team and am eager to discuss how I can contribute to the success of your organization.”
  • Next, clearly state what you want to happen next. It’s important that there’s no ambiguity about your intentions. A straightforward request, like “I would welcome the opportunity to speak with you about how my skills and experience align with your needs,” can convey your confidence and desire for an interview.
  • Make it easy for them to reach out. Include your contact information in the closing paragraph and invite them to call or email you. Phrases like “Please feel free to contact me at your earliest convenience,” followed by a phone number or email address, demonstrate your openness and readiness for communication.
  • End on a polite note. Thanking the reader for their time and consideration showcases your politeness and respect. A simple “Thank you for considering my application. I look forward to the possibility of contributing to your esteemed company,” can leave a positive final impression.
  • “Please contact me at [your phone number] to discuss how I can bring value to your team.”
  • “I am available for an interview at your earliest convenience and can be reached at [your email address].”
  • “I look forward to the opportunity to share how I can make a difference in your company.”
  • “I’m keen to discuss my fit for the role in greater detail.”
  • “I am hopeful for the chance to further discuss my potential impact on your team.”
  • “Eager to explore this opportunity with you, please reach out to me via [contact method].”

Template of a Strong Cover Letter

Dear [Employer’s Name or Hiring Manager’s Name],

I am interested in the [Job Title] job at [Company Name] that I saw [where you found the job posting]. I have experience in [Your Field/Industry] and have achieved [specific achievement or skill]. I am looking forward to helping [Company Name] reach its goals.

At my last job at [Previous Employer], I did [describe a relevant achievement or project] which improved my skills in [mention specific skills or areas of expertise] and showed I am good at [mention a quality or achievement that reflects the job requirements, such as problem-solving, innovation, or collaboration].

I like [Company Name] because [mention something specific about the company or its mission that aligns with your values or career goals]. I respect how your company [describe an aspect of the company’s work, culture, or values], and I want to use my [mention a key skill or experience] to help your company succeed.

I am excited to [mention how you would apply your skills in the role, aligning with the job description]. I believe my [mention a personal trait or professional attribute] and [another skill or experience] make me a good fit to help [Company Name] with [mention a goal or project relevant to the position].

I have attached my resume for more information about my qualifications. I would be happy to talk about how I can contribute to [Company Name]. Thank you for looking at my application. I am ready to discuss this job with you and join your team.

Best wishes,

[Your Name]

Dear (…),

I am interested in the Marketing Coordinator position at (…) Solutions that I saw listed on LinkedIn. With a background in marketing and a proven record of increasing customer engagement, I am looking forward to helping (…) Solutions reach its marketing objectives.

At my last job at (…), I led a campaign that increased social media engagement by 40%. This experience improved my skills in social media strategy and analytics and showed I am good at creative problem-solving and effective communication.

What draws me to (…) Solutions is your commitment to leveraging technology for environmental sustainability. I respect how your company integrates eco-friendly practices into its business model, and I want to use my expertise in digital marketing to help your company expand its reach.

I am excited about the chance to use my skills in this role, particularly aligning with your recent initiative to launch an online eco-conscious marketplace. I believe my proactive approach and experience in project management make me a good fit to help (…) Solutions successfully market this new platform.

Enclosed is my resume, which provides more details about my qualifications. I would be thrilled to discuss how I can contribute to the innovative work at (…) Solutions. Thank you for considering my application. I am eager to discuss this opportunity with you and hope to join your dynamic team.

When using this template, customize each cover letter with specific details about the company and the role you are applying for . Personalization is key to making your application stand out.

Examples of Cover Letters That Stand Out

Cover letters that stand out are tailored to the job and company, showcasing the candidate’s relevant achievements and expressing genuine interest in the specific role and organization.

Cover Letter Example for a Graphic Designer Position

Hello [Employer’s Name],

I’m interested in the Graphic Designer job at [Company Name] that I saw [where you found the job posting]. I have a degree in Graphic Design and over five years of experience. I believe I can create great designs for you.

At my current job at [Current Employer], I led a rebranding for a big client that made their online presence grow by 30% in three months. I’m good with Adobe Creative Suite and always keep up with new design trends, so I make modern and attractive designs.

I’m excited about working at [Company Name] because you value creativity and innovation. I really liked your recent campaign for [specific project or client]. It stood out to me as a designer and a shopper.

I’m looking forward to using my skills and creativity at [Company Name]. I’ve attached my resume and a link to my portfolio for you to see. I look forward to the possibility of discussing this exciting opportunity with you. Thank you for considering my application.

Warm regards,

Cover Letter Example for a Marketing Manager Position

I am a marketing professional with over ten years of experience and I’m excited about the Marketing Manager job at [Company Name]. I’ve led campaigns that increased revenue by 20% each year and I’m looking forward to helping [Company Name] grow even more.

At my last job at [Former Employer], I ran a digital marketing campaign that raised online sales by 40% and got more people interacting with us on social media. My hands-on experience with SEO, PPC, and CRM systems, along with my ability to analyze market trends and adjust strategies accordingly, are skills I am eager to bring to your team.

I really admire [Company Name]’s fresh ways of marketing, like your recent [specific campaign or initiative]. I believe my experience with building brands and targeted marketing fits well with what you’re doing.

I’d love to talk about how I can be part of [Company Name]’s success. Please find my resume attached for your consideration. Thank you for your time and I hope to speak with you soon.

Cover Letter Example for an Administrative Assistant

Dear [Employer’s Name],

I am very interested in the Administrative Assistant job at [Company Name] that I found on [where you found the job posting]. I have experience in administrative work and I really enjoy making sure an office runs well. I’m looking forward to the chance to be part of your team.

In my last job at [Previous Employer], I gained skills like managing schedules, preparing documents quickly, and making sure the office works at its best. I work well with different teams and I’m good at using MS Office and CRM software, which has helped make things run more smoothly and helped the business grow.

I once reorganized the filing system at [Previous Employer], which made finding information 30% faster. I would like to do similar work at [Company Name] to help with the quick pace of your work.

I like [Company Name]’s focus on both helping employees grow and working together. I am excited to bring my skills and experience to a place that values hard work and commitment.

I hope we can talk about how I can help with [Company Name]’s administrative tasks. I am available at [Your Phone Number] or [Your Email].

Thank you for considering my application. I am eager to support the team at [Company Name] and help with your success.

Best regards,

Frequently Asked Questions

What are the key elements to include in a standout cover letter.

A standout cover letter includes a personalized greeting, a compelling opening statement, evidence of your achievements, skills relevant to the job, enthusiasm for the role, and a professional closing.

Can you suggest a structure for an effective cover letter?

An effective cover letter typically starts with a header and salutation, followed by an introductory paragraph, 1-2 body paragraphs detailing your qualifications and fit for the role, and concludes with a call to action and formal sign-off. For instance, “I am excited to discuss how my experience as a digital marketer can drive growth for (…) Corp.”

How can I begin my cover letter to immediately grab the employer’s attention?

Begin your cover letter with an intriguing fact about yourself, a question, or a bold statement related to the job. You could start with, “Reducing customer churn by 30% at my last job makes me eager to apply these strategies to the Client Engagement Specialist position at your esteemed company.”

What are some innovative ways to showcase my personality in a cover letter?

You can showcase your personality by sharing a brief story that illustrates your passion for the field, using a conversational tone, or including an interest that aligns with the company’s culture. For example, “My passion for graphic design started when I redesigned a flyer for a local pet shelter and saw the impact it had on adoption rates.”

Could you provide a model of a concise yet impactful cover letter?

For example, “Dear Hiring Manager, your ad for a creative copywriter caught my eye. At (…) Agency, I increased client engagement for major brands through compelling copy—one campaign saw a 50% jump in CTR.”

What strategies can I use to tailor my cover letter for different job applications?

Research the company and position to include specific details in your cover letter. Use keywords from the job description and speak directly to how your skills and experience meet those needs.

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The Cut

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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by The Cut; Photos: Getty Images

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