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How To Write a Cover Letter for a CV (With Examples)
Alison Doyle is one of the nation’s foremost career experts.
Tips for Writing a Cover Letter for a CV
Proofread before sending, cover letter template, cover letter sample, sending an email cover letter, more cover letter examples.
When you apply for a job with a curriculum vitae (CV), it's important to include a cover letter, also known as a covering letter. This letter allows you to make a favorable first impression, using narrative in your own tone of voice to catch the reader’s attention and encourage them to seriously review your attached CV.
Like a resume, a CV summarizes your skills and experience. The difference between a CV and a resume is length, the focus on credentials, and what the documents are used for. Typically, a CV is required to apply for roles in academia, scientific research, and medical fields.
While your CV provides a detailed—and often lengthy—look at your experience and credentials, the cover letter is an opportunity to call out your most important qualifications and make a compelling case for your candidacy for the role at hand. Here's what you need to know to write a successful curriculum vitae cover letter.
Tailor the Letter to Fit the Organization
The CV cover letter should be tailored to respond to the unique and specific requirements requested by each organization you are approaching.
Do not use the same cover letter for every job you apply to, even though it may seem like a timesaver.
Each letter needs to provide detailed information about why are you are qualified for the specific job in question, and it should outline the reasons for your interest in the company or organization. Being specific is advantageous. Even if you're applying for two similar roles in two different hospitals, the two hospitals may serve different populations or require slightly different responsibilities for people in the role. Your letters to each hospital should reflect that.
Use your cover letter to identify the skills or experiences most specific to the job, rather than copying directly the information in your CV.
What to Include
As a candidate, it's tempting to feel like the cover letter is unnecessary, since it is likely that all the pertinent information is included in your CV. Still, as you can see, the cover letter is a helpful tool in your application. Here's what to keep in mind as you write a cover letter.
The content of your cover letter should be brief and structured. Aim for 3-5 paragraphs in your letter. Start with a salutation. Your letter should address the relevant contact, whose name often appears in the job advertisement. Avoid “Sir” or “Madam” if possible.
If the letter recipient's name isn't provided, try these tips to determine the correct contact person .
Start With an Introduction
Typically, the first paragraph will be an introduction—if you are applying to a job ad, mention it here. Mention the job title, any reference number, and where and when you saw it. The first paragraph is also where you should mention if someone referred you to the position.
The Body of the Cover Letter
The body of the letter—the second and third paragraphs—should highlight your relevant skills and experience. Highlight your transferable skills , achievements, and versatility. Explain what you can contribute and what makes you stand out from your competition. Include mention of your current or last job, qualifications, and professional and academic training, tailoring your information to make it as relevant as possible to the organization or job applied for.
In the body of the cover letter, you can mention personality traits relevant to the role at hand. You can also use this space to call out why you're interested in this specific role, at this specific company. Potential employers and hiring managers will appreciate it if you can show you've read the job ad and researched the company.
Avoid lengthy repetition of information covered in your CV. Unlike a CV, it is acceptable to write a cover letter in the first person.
Conclude the letter by succinctly summarizing why an employer may want to meet and employ you. Include a polite expression of interest in further dialogue with the recruiter. Do mention that you would like the opportunity to discuss your suitability further in a personal interview and that you await a response in due course.
In some cases, an advertisement will indicate that a more substantial letter is required.
Always follow specific instructions and include any information if it is specifically requested. For instance, some employers may ask you to include your current salary or your desired salary range.
Make Sure the Letter Reads Well
Ensure that your CV cover letter flows freely. You do not need to precisely match every point on the job description. The reader should be left with an overall impression that you are a potentially valuable addition to the workforce.
The letter should be readable and engaging.
Negative information of any sort should be avoided in your cover letter, as well as on your CV.
You'll want to be sure your letter is free from grammar or spelling errors. It should also be clearly presented—that means using standard formatting, and common readable fonts (such as Times New Roman or Verdana) in an appropriate size.
This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.
Depending on the employer's submission requirements, cover letters can be submitted online with your CV, uploaded online, or mailed. Be sure to follow the application instructions and follow the directions on how to apply. Consider this template for how to structure your letter:
Belinda Applicant 123 Main Street Anytown, CA 12345 555-555-5555 firstname.lastname@example.org
October 25, 2021
Clark Lee, PhD Biology Department Chair Northwestern University 123 Business Rd. Business City, NY 54321
Dear Dr, Lee:
I am writing to apply for the position of assistant professor in the Biology department, as described in the Northern University website. The opportunity to teach biology appeals to me, and I believe I can be an asset to the department due to my experience as a field biologist, as well as my work as an adjunct professor at Southern State University. In accordance with your job description, I have the following skills:
• Experience lecturing to large audiences
• Experience with learning management systems and course design
• Ability to assist with labs for other professors
• Experience with grant writing and research
I have enclosed my curriculum vitae so you may examine my work and research experience, the papers I’ve published, and my educational background.
I can be reached anytime by email at Belinda.email@example.com or my cell phone, 555-555-5555. Thank you so much for your time and consideration. I look forward to speaking with you about this position.
Signature (hard copy letter)
When you are sending your cover letter by email, list your contact information in your signature rather than at the top of the letter. List your name and the job title in the subject line of the message.
Here are more examples of cover letters that you can use as a starting point for your own correspondence.
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Three excellent cover letter examples
Cover letters are the first chance you have to impress an employer – they’re not just a protective jacket for your CV. Here’s our guide on what to include and how to format them
- More CV and cover letter templates
- Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you
The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.
Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here are our helpful guides – just remember not to copy them as exact templates.
1. Standard, conservative style
This is ideal for sectors such as business, law, accountancy and retail. For more creative sectors, a letter like this might be less appealing, and could work against you.
Dear Mr Black, Please find enclosed my CV in application for the post advertised in the Guardian on 30 November. The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. For one course, [insert course], an understanding of the [insert sector] industry was essential. I found this subject very stimulating. I am a fast and accurate writer, with a keen eye for detail and I should be very grateful for the opportunity to progress to market reporting. I am able to take on the responsibility of this position immediately, and have the enthusiasm and determination to ensure that I make a success of it. Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. Yours sincerely
2. Standard speculative letter
This may vary according to the nature of the organisation and the industry you’re applying to.
Dear Mr Brown, I am writing to enquire if you have any vacancies in your company. I enclose my CV for your information. As you can see, I have had extensive vacation work experience in office environments, the retail sector and service industries, giving me varied skills and the ability to work with many different types of people. I believe I could fit easily into your team. I am a conscientious person who works hard and pays attention to detail. I’m flexible, quick to pick up new skills and eager to learn from others. I also have lots of ideas and enthusiasm. I’m keen to work for a company with a great reputation and high profile like [insert company name]. I have excellent references and would be delighted to discuss any possible vacancy with you at your convenience. In case you do not have any suitable openings at the moment, I would be grateful if you would keep my CV on file for any future possibilities. Yours sincerely
3. Letter for creative jobs
We’ve used the example of a copywriter but you can adapt it for your profession. The aim of a creative letter is to be original and show you have imagination, but understand what the job entails. Balance is essential: don’t be too wacky, or it will turn off the reader.
Dear Ms Green, · Confused by commas? · Puzzled by parenthesis? · Stumped by spelling? · Perturbed by punctuation? · Annoyed at the apostrophe? (And alliteration?) Well, you’re not alone. It seems that fewer and fewer people can write. Unfortunately, there are still a lot of people who can read. So they’ll spot a gaffe from a mile off. And that means it’s a false economy, unless you’re 100% sure of yourself, to write your own materials. (Or to let clients do it for themselves.) To have materials properly copywritten is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers. There is an answer. Me. Firm quotes are free. You can see some of what I do on my multilingual website at [insert web address]. If you’d like, I can get some samples out to you within 24 hours. And, if you use me, you’ll have some sort of guarantee that you can sleep soundly as those tens of thousands of copies are rolling off the presses. Luck shouldn’t come into it! With kindest regards
Other helpful resources
How to write a perfect CV and cover letter
Applying for jobs without experience? How to build and sell your skills
Five steps to the perfect graduate CV
School-leavers and graduates: how to write your first CV
How to write a personal statement for your CV
CV templates to fit every stage of your career
Looking for a job? Browse Guardian Jobs for your next career step.
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How to write a cover letter for your CV
If you want to land the best jobs, you need to accompany your CV with a strong cover letter.
In this guide, I will show you how to write a cover letter that will get you noticed by employers and ensure you land plenty of interviews.
Starting with a basic overview…
To write an effective cover letter you must:
- Apply a professional format and layout
- Address the recipient by name
- Explain why you are suitable for the job you are applying for
- Explain why you are applying for the job
- Encourage the recruiter to open your CV
What is a cover letter?
Before you delve into this guide, it’s important to understand what a cover letter is, and what it’s purpose is.
Having a good understanding of these 2 factors will help you to create a really effective cover letter.
A cover letter is simply an introductory note which you send to recruiters and employers, when sending your CV
Here’s an example of a typical cover letter
What’s the purpose of a cover letter?
The purpose of your cover letter is to do the following 3 things;
- Introduce yourself
- Build rapport with the recruiter or employer
- Encourage them to open your CV
Cover letter format
Before you start to write your cover letter, you need to understand the basics of formatting one, and the structure to follow.
Using the correct format will ensure that your cover letter is easy for busy recruiters to read, and that you can highlight the important information that they want to see.
Use the following tips to format and layout your CV for best results.
Write your cover letter in the body of your message or email
The number one cover letter formatting rule to remember is, write your cover letter in the body of your email (or messaging box if you are sending via a job website ).
Never attach your cover letter as a separate document.
You want your cover letter to be instantly visible to recruiters and employers, form the moment they open your application.
If you attach it separately, you simply slowing down the process, and run the risk of having your application ignored (especially if it takes a long time for the document to open).
So, always write your cover letter in the body of your application message if you want to make an instant connection with the recipient.
Quick tip: If you are writing your cover letter in an email, use an eye-catching subject line that tailors your skills to the jobs. E.g. Developer with 5 years web app experience
Cover letter layout
Every cover letter will be different of course, but try to stick to this basic layout as much as possible, in order to provide the right information, in a logical order.
This will help you to build rapport with readers, and sell yourself to them in the short window of their attention you have.
Start by addressing the recipient
The first thing you need to do in your cover letter, is address the person you are approaching.
Follow with a friendly greeting
You want to appear professional when applying for jobs, but you also need to be friendly and personable.
So, follow with a friendly greeting such as;
- Hope you’re well
- I hope this email finds you well
Always remember that your message will be read by a real person, and they will appreciate being treated well.
Explain which job you are applying for
Once you’ve greeted and warmed up the recruiter with a friendly opening, it’s time to get to the point.
Let the recruiter know exactly which job you are applying for.
Remember that some recruiters will be working scores of vacancies, so be as specific as you can.
Explain why you are suitable for the job
In the body of your cover letter, you should provide a brief explanation of what makes you suitable for the job you are applying for.
This is ultimately what will encourage a recruiter or hiring manager to open your CV .
I will cover how to do this in more detail in the “W hat to include in a cover letter ” section of the guide.
Sign off in a friendly and professional manner
Remembering that your cover letter is a means of communication with the person receiving it – sign off in a friendly yet professional way.
Use a term like;
- Kind regards
- Look forward to hearing from you
Finish with a professional signature
Finally, at the very bottom of your cover letter, add a professional signature .
This will ensure it looks professional, and provide the reader with instant access to your contact details.
Quick tip: If you are writing a cover letter in email, format your signature to make it look extra-professional, and save it as your default signature for all of your outgoing mails.
How to start a cover letter
To start a cover letter, you should always aim to address the recipient by name – this is the best way to start building rapport.
But you are probably thinking, “How do I find their name??”
There are a few ways you can find the name of the person handling the vacancy
- On the job advert – sometimes the name and email address will be on the job advert itself
- Company website – If you’re applying directly to a company, you can often find the recruitment team or head of department on the company About us section
- LinkedIn – If you can determine the company and team for the vacancy, a search on LinkedIn can often uncover the most likely person to be handling the applications.
“What if I can’t find a name?”
If you can’t find a name, don’t panic – you won’t always be able to.
Simply address the recruiter with the word “Hi” – that’s all you can do in that instance.
Don’t use the phrase “ Dear sir or madam” – It’s very old-fashioned and impersonal.
How long should a cover letter be?
A cover letter should be short and sweet.
The purpose of a cover letter, is simply to persuade recruiters to open your CV, so it doesn’t need to be long .
You only need 3 – 6 sentences to write a good cover letter.
You have to bear in mind that recruiters and hiring managers are busy people, so you need to move them on to opening your CV quickly – or you might lose their attention.
What to include in a cover letter
The content you include in your cover letter will determine whether or not the recruiter is impressed by you, and if they will go on to open your CV.
So, it’s crucial that you include the information they want to see.
Here’s what to include…
Firstly, read the job advert properly
Before you start writing your cover letter, you must ensure that you understand what the recruiter wants from applicants.
Study the job advert carefully, and pick out the most important candidate requirements.
Focus mainly on hard skills such as languages, IT systems, industry experience etc.
Don’t focus on personal skills (such as adaptability, teamwork etc,) as they are needed for most jobs and won’t make you stand out.
Once you know what the recruiter wants from a successful candidate, try to reflect those attributes when writing the below points.
If you’re an experienced candidate, employers will mainly be interested in the work you have done in your industry, tools you are familiar with, type of projects you have worked on etc. so make these a focal point of your cover letter.
If you are less experienced (like a graduate or school leaver) focus on adding transferable skills from your studies, that can be carried over to the workplace.
Length of experience
Recruiters will need to know how much experience you have.
- Are you a graduate?
- Senior with 15 years of experience?
If the role you are applying for requires certain qualifications, then it’s crucial to mention them in your cover letter.
However, if the job advert doesn’t ask for them, or you simply know qualifications aren’t important to perform the role – then you can leave them out.
What you are currently doing
Recruiters will want to know what your current situation is, so be sure to inform them.
- Are you currently working in a similar role?
- Have you just left school?
- Are you immediately available, or do you have to work notice?
Your motivation for applying
One question that recruiters will often ask when they receive an application is, “ why is this person applying for the role ?”
And you need to answer that question in your cover letter.
Your reasons for applying should be positive, and suggest that you are looking to make a firm commitment to the employer.
Do write: “After spending 2 years as senior manager at my current firm, I am looking to take a step up to manage a bigger team in a more specialist market”
Don’t write: “ I’ve recently been fired from my old job, so I need a new one quickly”
Results you’ve achieved for employers
If you’re an experienced candidate, it’s a good idea to allude to the kind of results you have achieved for your current or previous employers.
Maybe you have;
- Saved them money
- Brought on new customers
- Improved processes
- Made plenty of sales
Only give an overview in your cover letter to keep things brief – save the detail for your CV .
How to end a cover letter
To end a cover letter , you should do 2 things; provide a strong call-to-action, and sign of professionally.
Provide a strong call to action
What is a call to action?
It’s simply a request to the reader to take a specific action…
In the case of your cover letter, the action you want the recruiter to take is open your CV.
So it can be helpful to write a line like,
“Please find my CV attached” near the bottom of your cover letter, to encourage readers to do so.
Sign off professionally
Finish your cover letter with a friendly term such as, “kind regards” followed by your name.
Then add a professional signature to the bottom, like the one below;
This makes the cover letter look professional and ensures that recruiters have;
- Your full name
- Phone number
- Email address
Cover letter samples
To give you some ideas and inspiration for writing your cover letter, here are 6 example cover letters .
Customer service cover letter
Applying for customer service roles.
This customer service cover letter is short and to-the-point – it quickly delivers a host of reasons why this candidate would be valuable in a customer service role.
See also: sales assistant cover letter example
Finance cover letter
Applying for finance and accounting roles.
This cover letter outlines the candidate’s finance knowledge, and how they could apply it in the workplace
Graduate cover letter
Applying for graduate/student roles.
Graduate’s cover letters are a little longer than most, as they don’t have as much experience, so need to describe their education and transferable skills.
Sales cover letter
Applying for sales roles.
This cover letter boasts the candidate’s ability to make sales and drive revenue.
Project management cover letter
Applying for Project manager roles.
An overview of the candidate’s project manager skills and the types of projects they deliver, are enough to entice recruiters here.
Teacher cover letter
Applying for teaching roles.
This teacher cover letter provides a brief synopsis of the candidate’s teaching abilities and the types of lessons they teach.
Cover letter mistakes
When writing your cover letter, be sure to avoid some of these common mistakes…
Don’t attach your cover letter as a separate document
You want the contents of your cover letter to instantly greet and connect with the recruiter opening it – so attaching it as separate document will slow that process down.
It doesn’t make sense to attach it as a separate document when you can write in the body of your email or message.
Don’t write a whole side of A4
Your cover letter should be a brief introduction and overview of your suitability for the job.
If you write too much, you risk boring the reader and they might skip past your application.
Save the in-depth details for your CV.
Don’t copy and paste the same cover letter
When your applying for lots of jobs, it can be tempting to simply copy and paste your cover letter into every application.
Whilst this will save you time, it will have a negative effect on your applications.
If you don’t take the time to tailor your cover letter for every job, it’s likely that you will miss some of the key requirements for each job, and therefore you will not make as good as impression as you could have.
It’s OK to work from a template, to keep the structure and some important points that you might repeat for most applications – but always tailor each cover letter to the job spec, for best results.
Don’t use “Dear sir or Madam”
This greeting many have worked well in the 1800’s, but it’s dated and impersonal now.
A simple “Hi” is a friendly and professional way to start your cover letter nowadays.
How to write a cover letter – conclusion
Your cover letter is a crucial tool in the quest to land interviews in the job market.
If you follow the advice above, you should be able to create a concise and powerful cover letter that will excite recruiters, and take you one step closer to landing that dream job
Good luck with your job search!
How to Write a Cover Letter in 2023 + Examples
After weeks of heavy job search, you’re almost there!
You’ve perfected your resume.
You’ve short-listed the coolest jobs you want to apply for.
You’ve even had a friend train you for every single interview question out there.
But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.
Now you’re stuck wondering how to write a cover letter ...
Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.
In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.
- What’s a cover letter & why it’s important for your job search
- How to write a convincing cover letter that gets you the job (step-by-step!)
- How to perfect your cover letter with the Novoresume free checklist
- What excellent cover letter examples look like
New to cover letter writing? Give our resumes 101 video a watch before diving into the article!
So, let’s get started with the basics!
What is a Cover Letter? (and Why It’s Important)
A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume).
Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .
A good cover letter can spark the HR manager’s interest and get them to read your resume.
A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
How does a good cover letter look, you might ask. Well, here’s an example:
Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.
If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.
The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:
- Header - Input contact information
- Greeting the hiring manager
- Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
- Second paragraph - Explain why you’re the perfect candidate for the job
- Third paragraph - Explain why you’re a good match for the company
- Formal closing
Or, here’s what this looks like in practice:
How to Write the Perfect Cover Letter (And Get Hired!)
Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step.
Step #1 - Pick the Right Cover Letter Template
A good cover letter is all about leaving the right first impression.
So, what’s a better way to leave a good impression than a well-formatted, visual template?
You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!
As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.
Step #2 - Start the Cover Letter with a Header
As with a resume, it’s important to start your cover letter with a Contact Information section:
Here, you want to include all essential information, including:
- Phone Number
- Name of the hiring manager / their professional title
- Name of the company you’re applying to
In certain cases, you might also consider adding:
- Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
- Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.
And here’s what you shouldn’t mention in your header:
- Your Full Address
- Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.
Step #3 - Greet the Hiring Manager
Once you’ve properly listed your contact information, you need to start writing the cover letter contents.
The first thing to do here is to address the cover letter to the hiring manager .
That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.
No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.
So, how do you find out who’s the hiring manager? There are several ways to do this.
The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.
So, you do a quick lookup on LinkedIn:
And voila! You have your hiring manager.
Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
Here are several other greetings you could use:
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- To whom it may concern
- Dear [Department] Team
Step #4 - Write an Attention-Grabbing Introduction
First impressions matter, especially when it comes to your job search.
Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph .
The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..
- Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.
Do you know who else has similar work experience? All the other applicants you’re competing with.
Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
So now, let’s make our previous example shine:
My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.
See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?
Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.
So, let’s get started...
Step #5 - Explain why you’re the perfect person for the job
This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.
But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.
For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:
- Experience managing a Facebook ad budget of $10,000+ / month
- Some skills in advertising on other platforms (Google Search + Twitter)
- Excellent copywriting skills
Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.
Step #6 - Explain why you’re a good fit for the company
Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.
Well, no. You’re not quite there yet.
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .
Meaning, you also need to convince the HR manager that you’re really passionate about working with them.
How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:
- What’s the company’s business model?
- What’s the company product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?
So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.
Then, you need to figure out what you like about the company and turn that into text.
Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.
You’d write something like:
I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.
I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.
What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):
I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.
See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have.
The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.
Any hiring manager that reads this will see through the fluff.
So, make sure to do a lot of research and come up with good reasons why you're applying.
Step #7 - Wrap up with a call to action
Finally, it’s time to finish up your cover letter and write the conclusion.
In the final paragraph, you want to:
- Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
- Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
- Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.
And now, let’s turn this into a practical example:
So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.
Step #8 - Use the right formal closing
Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
Feel free to use one of the most popular conclusions to a cover letter:
- Best Regards,
- Kind Regards,
And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.
Does your cover letter heading include all essential information?
- Professional email
- Relevant Social Media Profiles
Do you address the right person? I.e. hiring manager in the company / your future direct supervisor
Does your introductory paragraph grab the reader's attention?
- Did you mention 2-3 of your top achievements?
- Did you use numbers and facts to back up your experience?
Do you successfully convey that you’re the right pro for the job?
- Did you identify the core requirements?
- Did you successfully convey how your experiences help you fit the requirements perfectly?
Do you convince the hiring manager that you’re passionate about the company you’re applying to?
- Did you identify the top 3 things that you like about the company?
- Did you avoid generic reasons for explaining your interest in the company?
Did you finalize the conclusion with a call to action?
Did you use the right formal closure for the cover letter?
5+ Cover Letter Examples
Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).
College Student Cover Letter Example
Middle Management Cover Letter Example
Career Change Cover Letter Example
Management Cover Letter Example
Senior Executive Cover Letter Example
Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .
Next Steps in Your Job Search - Creating a Killer Resume
Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught.
After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.
...But don’t you worry, we’ve got you covered on that end, too.
If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.
Or, if you’re already an expert, just pick one of our resume templates and get started.
Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:
- A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
- A cover letter goes in your job application alongside your resume
- Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
- There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
- Most of the content of your cover letter should be factual , without any fluff or generalizations
At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…
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Cover Letter Writing Guide 2023: Examples and Tips
Learn about the importance of a cover letter, discover three CV cover letter examples for jobs including management and middle management, as well as for students, graduates, and beginners.
A well-structured cover letter, when combined with your CV, is key to finding the position you desire. A cover letter illustrates your expertise and qualifications for the job you seek. A cover letter offers the chance to describe specific situations, highlight important talents, and share professional goals that may not be addressed on your CV.
Before you start drafting your CV cover letter, review some sample cover letters to discover effective techniques and important tips for creating a personal statement for your job application. This article explores three cover letter examples organised by genre and industry sectors to inspire you.
Management cover letter example
I am a seasoned corporate executive with a strong reputation for accelerating corporate growth and reorganising global businesses. In the role of senior manager, I shall contribute my drive and will to succeed to your company. I have primary areas of experience that I will contribute to your company, which are as follows:
I have a deep dedication to [the respective industry/sector] , having served in many roles and competencies.
My effective [the respective industry/sector] knowledge as well as the capacity to develop, comprehend, and resolve [the respective industry/sector] processes is bound to boost business market share gains, ultimately leading to financial prosperity.
I have an independent spirit, agility, and expertise that will help you build important connections to succeed in business.
My experience of over three decades of smart, critical thinking activities has delivered productivity and profitability.
My [name of degrees] and community outreach management responsibilities with several non-profit organisations have further enhanced my abilities and flexibility to satisfy the work criteria. Since I have done this over the years, I'd like to share with you the high-quality service and value I can offer to your organisation.
Thank you for taking the time to read this. I can be contacted on [contact details]
With warm regards,
Middle management cover letter example
I'm writing to express my interest in the position of [position name] at [company name] . I'm certain that my level of knowledge fits well with the obligations described in your job description since I have over six years of experience operating the [specified niche] .
I've proven myself to be quite an efficient manager and a good leader in my work as [name of previous job position and the company name] . As I single-handedly taught and trained the whole [team name] staff in prep work for [name a commendable task carried out by you] , my worth became clear to the proprietors. Throughout the following years, my team regularly exceeded monthly [specified niche] targets.
Your company, I feel, would greatly benefit my expertise in the key segments:
High level of customer service criteria
A passion for quality
A high level of dedication as well as leadership abilities
Delivering results under pressure
I believe my skills will contribute to [business name] ongoing growth. My experience in this field has equipped me for this opportunity, and I genuinely hope that I will be able to contribute to your team.
It would be an honour to speak with you about the [job position] in further depth. I'd be delighted to visit whenever it is most suited for you.
I appreciate the time, and eagerly await your response.
CV cover letter sample for beginners, students, and graduates
I'm writing this letter to express my interest in [company name] ’s internship programme. I learnt about your organisation via my institution's student placement centre, and after browsing your website, I've become interested in your outstanding work in [ industry name] .
I'm now majoring in [subject area] and minoring in [subject area] at [institution name] , where I'll graduate [graduation date] . In addition to my [subject area] and [subject area] experience, I specialise in [interest/subject area] . The opportunity to do my internship with [business name] will expand my knowledge and experience to progress in my profession while applying everything I've studied to support your business objectives.
I aim to work with an organisation like [business name] after college to get hands-on experience, [professional goal] , and eventually [professional goal] . With the correct opportunity and professional experience with well-known clients, I believe I can achieve my goals. I previously interned at [business name], where I worked on important projects for their major customers. I had the chance to study [name of technical skills/tools learned] during the same internship. I also learnt [example of initiative and outcome] . Given that you are seeking to expand your [team name] , I feel my understanding of [subject area] may be of value to you.
If you have any questions that you would like me to address, please contact me on [contact details].
Looking forward to hearing from you,
3 tips for writing a great cover letter
The cover letter templates above go beyond the information in a CV, assisting the recruiting supervisor and potential employers in quickly recognising the applicant’s value as an employee. Let’s explore the key ways this is achieved.
Be straightforward and succinct. They express most about what a cover letter ought to state in the first paragraphs, such as their expertise level and status, as well as how they got the position.
Be specific about experience and impact. The applicant outlines key expectations from the position description and shows their relevant skills and previous experience with similar tasks. They also share an example about just how they have driven impact in their present job. Your cover letter should include applicable situations that illustrate your potential to accomplish the responsibilities mentioned in the job description whether you are a fresh graduate asking for an apprenticeship or early in your career looking for your next role.
Include a clear call to action. In each example, the applicant signed off by reiterating their interest in the company and role, sharing their availability and willingness to connect, and providing their contact details such as a phone number or email address.
Get started writing your cover letter
Your cover letter is an opportunity to distinguish yourself. Consider a period when you delivered impact with a major project or implemented a new strategy to spur innovation. Since you will have more quantifiable achievements to rely on as you gain more expertise, your cover letter is the perfect spot to bring out these details. Make the most of this desirable opportunity to show off your skills, expertise, and abilities.
Learn more about effective cover letters in the online course Writing Winning Resumes and Cover Letters from the University of Maryland. For more career planning assistance, consider courses like Successful Interviewing or Career Planning: A Path to Employment .
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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How to Write a Cover Letter
Advice for tackling one of the toughest parts of the job-hunting process.
Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.
No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?
- Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo
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How to write a cover letter.
A cover letter introduces you to an employer and asks them to think about your application.
It’s a short letter, usually 3 to 5 paragraphs long.
When to include a cover letter
You should always include a cover letter when you apply for a job using a CV.
You can write it as an email if you’re applying online or print a copy to go with a paper application.
When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:
- their website
- recent news articles
- talking to people you know who work there
Send it to the right person
It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to.
You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.
If you do not know their name
If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.
If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.
Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one.
If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.
Show you're right for the job
Highlight the skills and experience you have that match what the employer is looking for.
Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.
Give extra information
If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.
If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.
You can get more help with specialist advice on finding work if you have a disability.
Ending your cover letter
Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.
Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.
Yours sincerely or yours faithfully
If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.
If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.
Tips for writing a cover letter
When writing your cover letter, remember to:
- write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
- use the same font and size as you do for your CV, so it looks consistent
- make sure the company name and recruiter’s details are correct
- use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
- show you’ve done your research into the job and the company
- highlight your most relevant skills and experience to stand out from other applicants
- back up any statements you make with facts and use the STAR method
- double check spelling and grammar before you send it
- keep a copy of your cover letter as they may ask you about it in an interview
How to write a CV
Completing application forms
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How to Write a Cover Letter in 2022 (With 6 Cover Letter Examples)
Posted by CV Nation on Dec 11, 2021
The ultimate guide to writing a cover letter to land jobs in 2022, with 6 cover letter examples and everything you need to know to impress recruiters.
When applying for jobs, you will usually be required to submit a cover letter. Recruiters use cover letters to assess your suitability for jobs and learn about your experiences, skills and achievements.
An effective cover letter can help you stand out from the crowd and make a positive impression on recruiters.
In this guide, we’ll show you how to prepare a cover letter for any job that does exactly that. We’ll also show you six great cover letter examples.
What is a Cover Letter?
Cover letters, often referred to as motivation letters, are introductory letters that usually accompany your CV when applying for jobs.
Cover letter are usually one-page in length, expressing why you’re applying for the job and highlighting your skills, experiences and achievements.
How to Structure Your Cover Letter
When writing your cover letter, follow our six-step process to ensure you cover all the key points and sell yourself as effectively as possible.
Take a look at the cover letter examples in this guide to see how we have used this formula to create engaging, effective cover letters.
Here is our six-step cover letter writing process:
2. overview of knowledge and expertise, 3. unique value proposition (uvp), 4. why you want to work for the company, 5. key skills, 6. polite ending and call to action.
Let’s take a look at these steps in detail:
Start your cover letter with a concise introduction that explains who you are and why you’re applying for the job.
Provide a brief overview of your knowledge, experience and expertise. Use this paragraph to draw attention to what you bring to the table.
Your Unique Value Proposition (UVP) is what makes you unique. Demonstrating your UVP can set you apart from other candidates and convince recruiters you’re the right person for the job.
Identify your UVP by thinking about what makes you unique, then convey this in your cover letter.
Convey why you want to work for the company. This is where you can use your research to show how you are aligned with the company’s values and culture.
Showcase a few of your key skills to show what you can bring to the table.
Bring your cover letter to a close by thanking the reader for their time and including a concise call to action. This will usually be for the recruiter to get in touch with you to discuss your application in more detail.
Cover Letter Example
One of the keys to writing a great cover letter is research. By researching the company you’re applying to work for, you’ll be able to tailor your cover letter and show how you’re aligned with the company’s culture and values.
How do you conduct research into companies?
To conduct research into the company you’re applying to work for, examine the company’s website. You may want to take a look at their ‘About Us’ or ‘Careers’ pages. This will help you learn about their culture and what it’s like to work for them.
Additionally, you could view the company’s social media accounts and the job description to learn more about their culture and values.
Email Cover Letters
If you’re submitting a cover letter in the body of an email, you will need to format it slightly different to cover letters that are attached to emails or submitted as a document.
Email cover letters do not need to include the address of the company you’re applying to work for. You also do not need to include your name at the top of the cover letter, as is demonstrated in some of the cover letter examples in this guide.
Here is an example of an email cover letter:
Email Cover Letter Example
How to Write a Cover Letter with No Experience
If you’ve got no experience in the profession that you’re pursuing a job in, focus on your transferable skills and experiences.
For example, if you’re applying for a customer service job but have no customer service experience, you could focus on your communication skills and your experiences working with customers.
Here is an example cover letter for someone with no experience:
Cover Letter Example - No Experience
How to Professionally Format Your Cover Letter
Using appropriate line spacing between paragraphs ensures your cover letter is professional in appearance and easy to read.
Letters that don’t use line spacing often appear as one huge block of text. Most recruiters won’t even read these letters, so make sure to utilise your word processor’s line spacing feature.
To add spacing to your cover letter in Microsoft Word, highlight the text, click ‘Layout’, then add 8 pt. spacing in the ‘After’ section.
This will ensure your paragraphs are easily distinguished from each other. It will also optimise your recruiter’s reading experience, which can only be a positive thing!
Margins are the blank spaces at the edges of your cover letter. The size of your margins will depend on the amount of content in your cover letter.
If you have a lot of content to include, your margins should be narrower, which would give you more space. If you have a shorter cover letter, your margins should be wider.
Ideally, you should be aiming for margin sizes of between 1.7 cm (0.66”) and 2.5 cm (0.98”).
3. Fonts & Fonts Sizes
Select a common, easy to read font, such as Calibri, Times New Roman and Arial. Avoid using overly creative fonts. Such fonts will make your cover letter look unprofessional and difficult to read.
For most fonts, including Times New Roman, Calibri and Arial, you should choose a font size of between 10.5 pt. and 12 pt.
Further Cover Letter Tips
Don't exceed one page.
Unless you’ve been specifically asked to submit a longer cover letter, don’t exceed one page in length. Long cover letters make for a poorer reading experience and recruiters may not read your cover letter if it’s too long.
Proofread your cover letter
Ensure to proofread your cover letter to iron out any spelling and grammatical errors. Errors in your cover letter can make you look unprofessional and have a negative impact on your job applications.
Give your document a professional title
When saving your cover letter, make sure to give it a simple, professional title. Examples of professional titles for your cover letter include ‘Cover Letter’ or ‘My Cover Letter’.
Avoid unprofessional titles such as ‘coverletter023432’. When recruiters see such titles on documents, they may instantly see you as unprofessional.
State that your CV is attached/enclosed
If you’re submitting your CV along with your cover letter, state that you’ve enclosed the CV. To do this, include the abbreviation ‘Enc.: CV’ at the bottom of your cover letter, as demonstrated in the cover letter samples in this guide.
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How to write a convincing and compelling cover letter for a CV and job application
A convincing and compelling cover letter is crucial when applying for a job. It’s an opportunity to introduce yourself, highlight your qualifications, and demonstrate your enthusiasm for the position.
Here’s a step-by-step guide to help you write a compelling cover letter:
1. header and contact information.
At the top of your cover letter, include your name, address, phone number, and email address. Beneath that, have the date and the recipient’s contact information, such as their name, job title, company name, and address.
Address the letter to the specific person who will be reviewing your application. If the job posting doesn’t mention a name, research who the hiring manager or relevant person is. Using “Dear Hiring Manager” or “Dear [Company Name] Recruiter” is also acceptable if you can’t find a specific name.
3. Introduction paragraph
Start your letter with a strong opening that grabs the reader’s attention. State the position you’re applying for and how you learned about it. Express your enthusiasm for the role and briefly mention why you are interested in the company or organisation.
4. Body paragraphs
In the following one or two paragraphs, highlight your relevant skills, qualifications, and experiences. Connect them to the requirements and responsibilities mentioned in the job description. Provide specific examples to support your claims and demonstrate your competence. Use action verbs to describe your achievements and responsibilities in previous roles. Focus on what you can bring to the company and how your skills align with their needs.
5. Show your knowledge of the company
Research the company and include a sentence demonstrating your understanding of its goals, values, and recent achievements. This shows that you’ve taken the time to learn about them and are genuinely interested in working for them.
6. Address potential concerns
If you have any employment gaps, career changes, or other potential concerns, briefly positively address them. Explain how these experiences have helped you grow, develop new skills, or gain a unique perspective that can benefit the company.
7. Closing paragraph
Conclude your letter by reiterating your interest in the position and expressing your eagerness to discuss your qualifications further. Please mention that you have attached your resume or CV for their review. Thank the reader for their time and consideration.
8. Complimentary close and signature
Use a professional closing such as “Sincerely” or “Best regards,” followed by your full name. If you’re sending a digital copy, you can type your name. If you’re sending a physical copy, leave space for your handwritten signature above your typed name.
9. Proofread and edit
Review your cover letter for any grammar, spelling, or punctuation errors. Read it aloud to ensure it flows smoothly and makes sense. Consider asking a friend or mentor to review it, as a fresh pair of eyes can catch mistakes you might have missed.
Keep the letter concise, ideally fitting on one page. Use a professional font and a clean, readable format. Align your text to the left and use standard margins. Use bullet points or subheadings to break up long paragraphs and make them easier to read.
Remember, your cover letter should be tailored to each specific job application. Customise it for the company and position you’re applying to, showcasing your relevant skills and experiences. By following these guidelines, you can write a convincing and compelling cover letter that increases your chances of landing an interview.
And remember to have a look at our blog on how to compile a compelling resume: https://www.icb.org.za/how-to-write-a-professional-resume/
And look at how you can prepare for that interview:
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