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How to Start Content Writing (For Beginners)

By: Author Paul Jenkins

Posted on Published: September 26, 2021  - Last updated: December 6, 2021

Categories Writing

Are you ready to make content writing your full-time job? To become a professional writer? If so, there are a few steps that will help you succeed. Whether it’s your first time writing content or you want to take your skills to the next level. This article is an insider guide on how to start content writing and become a successful content writer.

What Is Content Writing

Content writing is a profession that requires certain skills. Not just writing skill!

Content writers must be able to research various topics and perhaps even interview several people on a topic to find out the most important points.

Even before they start outlining, drafting, and writing.

If you’re running your own website, you may also need to learn SEO (search engine optimization), topic research, and on-page optimization. Plus some WordPress skills!

Content writing is a fundamental part of digital marketing, therefore acquiring the skill can help foster a career in marketing.

You don’t learn these things overnight! Becoming a web content writer is hard work, but very rewarding!

Types of Content Writing

There are many different types of content writing, such as:

  • writing content for websites
  • writing content for newspapers and magazines
  • writing content for online marketing
  • writing content for public relations (PR)
  • SEO writing

There are many different subjects that a good content writer could write about.

For example, it could be recipes or travel guides. Or spirituality and philosophy.

Often, though, content writers tend to specialize in areas in which either they have prior experience or ones in which they develop expertise over time.

Writing SEO articles is a special type of content writing because SEO content writers need to know how keywords work so that the articles can be optimized for the search engines.

Examples of Good Content

It’s a good idea to look at excellent examples of website content online first.

For example, you could search Google for successful content writers and then find their work on various websites. That way, you can look at some of the different types of content writing and content marketing, as well as examples of the best content that’s been written.

The Working Time of a Content Writer

Content writers spend their time in different ways.

They may spend time researching a particular topic, interviewing different people to gather information, and then writing the content when they feel they’ve enough information.

Online research plays a huge role.

The content writer can then spend time editing and rewriting the material to make sure it’s as good as it can be.

Creativity and Content Writing

Although content writing is largely about formulating a topic, researching, and creating outlines to structure the content, there’s also a considerable creative component to this work.

While it’s possible to dig into the more technical aspects of content writing, such as research and editing, the content writer must also develop creative ideas and present them clearly and concisely.

A content writer can even be tasked with presenting a new perspective on a topic, showing how it works and how it can be better understood and used.

You also need to be able to write creatively to develop a story or something that’s compelling.

In content writing, you need to be able to look at a topic from a different perspective. The job of a content writer is to put themselves in the reader’s perspective and ask, “What if it were such and such?” This can be a difficult skill to learn, but a content writer must’ve some creative ability to be successful.

Content writing is a profession that depends on putting one’s thoughts and ideas into words in a way that the reader can understand. In this way, content writing can’t only be a lot of fun, but also a good income for those who do it well.

Content Strategy vs Content Writing

Content strategy is the art and craft of planning, organizing and publishing content. Thus, it encompasses both content creation and content marketing.

Content strategies are developed for different purposes. Some content strategies are created to help websites rank better in search engines. This is to attract more customers. Other content strategies aim to attract customers by engaging with them through content. This type of content strategy aims more to involve customers in the content creation process so that they’re engaged with the company.

It’s not limited to websites or social media marketing but is also an important part of advertising.

Content strategy is about understanding what you want your content to achieve and how you can use it to achieve it.

Content writing is part of content strategy.

Effective Content Writing

It’s important to write content in a way that’s effective.

This means that your copy needs to be written in a way that serves the purpose of the content.

For example, if you’re writing an article on your website to help readers in the kitchen, you need to make sure that you focus on teaching them how to make and use things in the kitchen!

When you’re writing about kitchens, you don’t want to write about something that the reader may not have wanted to know about. If you focus, your readers will be more likely to stay on your website to read more articles.

You need to learn to write clearly so that your readers understand what you’re writing about.

You also need to make sure that you use the right writing style for your audience so that they understand what you’re trying to say, and resonate with the content.

If you don’t make your content focused and clear, your audience won’t enjoy reading it and won’t learn anything.

Freelance Writing Niches

As a rule, it’s a good idea to specialize in niches as a freelance content writer. This means that you specialize in areas where you know your stuff or have a lot of experience to share.

By sharing this knowledge, you help others learn more about the things that interest them.

When you have clear niches, it’s usually easy to get more work. People see that you’re an expert in your field and hire you because they assume you know what you’re talking about.

They also find you more easily online, where they can consult your resume, work samples, and other information.

Having niches also makes writing articles much easier and faster!

Remember that certain niches pay more money for content writers than others. For example, writing SEO articles, medical newsletters, or articles for the legal industry, provided you have the necessary qualifications and expertise.

Writing Mindset

It’s a good idea to cultivate a consistent and helpful mindset as a writer.

This is important because it allows you to approach writing assignments with a certain amount of composure.

Writing daily is a helpful way to approach things. This allows the writer to write something every day, even if it’s just a few sentences, and then edit and rewrite it. It helps the writer develop his/her content writing skill.

A good attitude is also important.

No matter what your experience as a writer, it’s important to remember that no one is perfect and that you can always learn.

If you don’t have any experience as a writer, don’t worry. No one knows everything about writing when they start out. Most experienced writers will tell you that they’re still learning something new every day.

If you want to write for a living, you need to realize that writing is a business, and it’s important to approach the work with the right attitude. That doesn’t mean all work and no play!

If you’re working, you’ll probably be sitting at the computer for hours, but that doesn’t mean you can’t have fun.

Learning to write can be an exciting adventure. It’s fun to see your first articles published, whether it’s on a blog or in an online magazine.

Even if you’ve been writing for a while, it’s fun to see your earnings grow. It’s not easy to get money and work. So when you’re successful, you’ve to appreciate it. That’s part of the business of being a writer.

The benefits of writing every day include the following:

  • You can work on a regular schedule, so you can plan your life around your writing.
  • You can write a specific workload every day.
  • You’ll have a regular number of articles with which to build a portfolio.
  • You’ll have a regular number of articles that you can submit to online magazines and other publications. This will help you build a good reputation.

Know What to Write

When you set out to write a text, it’s important that you know what you want to write. In this respect, content writing is very different from writing fiction, for example.

When you’re writing content, you need to know what your message is and how you want to present it.

So before you start writing, you need to do some research and ask yourself some questions.

  • What’s the topic?
  • How will you approach the topic?
  • How will you structure the article?
  • Where will you publish the article?
  • How exactly do you want to be in the article?
  • How will you format the article?

These questions and the decisions you make will help you write high-quality content.

Stick to the Point

You may be tempted to write about something other than the subject of a particular article or content job, but you need to learn to focus on your message and stay on point.

This is a crucial part of being a content writer. You need to find a way to stay focused on the topic you’ve been assigned, and you also need to keep your audience engaged.

You need to keep your content clear and concise. Only talk about what’s relevant to the article!

The best way to do this is to figure out the main topic of the article and use it as a guide throughout the writing process.

  • Focus on the main topic of the article.
  • What do you want to achieve with the article?
  • What’s the main argument of the article?
  • What’s the main reason someone wants to read the article (the “search intent”)?

This is easier if you have a clear topic and audience.

If you know what you want to say and who you’re addressing, you can approach the topic from different angles, but you’ll still be able to get to the heart of your text.

Provide Value

Writing valuable content means that

a) the text is valuable to the audience, and b) it’s useful to the company for whom you are writing (which might be your own).

Content writing is a valuable business, and if you learn how to create valuable content, you’ll be able to make a good income from it.

When you think about what you’re sharing with your audience, make sure you’re giving them the information they can use.

For example, if you’re writing about how to bake the perfect apple pie, make sure you provide information about what ingredients are needed, how to mix them together, how to bake the pie, etc.

You need to make sure that your readers can use the information you give them. You’re not doing anyone a favor by giving them the information they can’t use!

Don’t Choose Random Topics

You might think that a website content writer will sit down and pick a topic out of a hat. Nothing could be further from the truth!

Each topic is chosen with a clear goal in mind.

Whether it’s to get more organic search traffic to a website, with SEO writing to get backlinks that improve SEO rankings, to generate leads for a company’s products or services, to promote a company’s products or services, or to drive traffic to a company’s landing page.

It can also be about increasing leads for a business, establishing a new brand name, making people aware of the brand, or selling a product.

It can also be about getting people to sign up for a mailing list or download a free eBook.

You get the point. Each topic is chosen with a specific goal in mind.

It’s important to be aware of this because it’ll help you write more effectively.

Pay Attention to Keywords

Even if as a writer you get an assignment where the keyword research is already done for you, it’s still important to think about the keywords when writing a content piece.

If you don’t include the keywords in the article, the article isn’t technically optimized for the keyword and someone searching for that keyword may not find the article even if your article is the best answer to their question.

Keywords help you structure your article and focus on the main topic.

For example, if you’re writing an article about how to make a perfect organic smoothie, you will need to know what’re the most important keywords for this article.

Don’t Keyword Stuff

You need to avoid the so-called ‘keyword stuffing’ in your work.

Keyword stuffing is when you don’t focus on the topic of the content piece, but try to pack in as many keywords as possible.

Content writing is all about creating the best content possible. If you try to cram keywords into an article without structuring it thematically, you’re doing yourself (and your client and readers) a disservice.

You should only use keywords when they naturally fit the topic. For example, if you’re writing about organic smoothies, make sure you use words like “organic” and “smoothie.”

Match Search Intent

The best way to meet search intent is to really understand what the person searching for the keyword is trying to find. Think about how and why they searched for the keyword.

In other words:

  • Why are they searching for the keyword?
  • What do they want to accomplish with the information?
  • What’ll they do with the information after they read it?

Your goal as a content creator should be to provide the most comprehensive and helpful answer to the search query.

Get to the Point

As a rule, it’s a good idea to avoid long, wordy introductions.

Get straight to the point.

The same advice applies to paragraphs. Keep them short and to the point.

Because your main goal is to give your audience the information they’re looking for, and you don’t want to tell them over much. Whether they match a buyer persona or are simply looking for information.

Your job is to get right to the heart of the matter.

Write only the words that are necessary to get your message across!

Sometimes it can be a really good idea to tell a story in an article.

However, if you do this, you should make sure that you tell the story in a way that serves the purpose you want to achieve.

For example, if you’re writing about the organic smoothie mentioned above, you could also tell a story about how you learned about the health benefits of smoothies.

Efficient Research

Efficient research is at the heart of any good writing. You need to find a way to research in such a way that you don’t get bogged down in details.

Avoid rabbit holes!

Remember, you only have a limited amount of time to write your content, so you need to be able to research quickly and effectively.

The best way to do this is to use a combination of online and offline tools.

  • Start with free sources like Wikipedia. Find the best sources of information on the topic.
  • Use crowdsourcing websites like Quora to ask experts about the topic.
  • Use Google to refine your search for information.
  • Use tools like Answer the Public to find out what questions people are really asking.
  • Tools like SEMRush can help you find out what keywords people are searching for.

Don’t ignore personal experience and experiments.

Let’s say you’re writing about boomerangs and you want to know how to throw them most effectively and efficiently.

The best way to do your research might be to start throwing boomerangs yourself!

In other words, go out and buy a boomerang and use it for several weeks.

This way you’ll get a good understanding of how the boomerang moves through the air and what’s an effective and what’s an ineffective boomerang throw.

You can develop a much better understanding of what you want to write about, and some fun stories, that will make it much easier to write a quality article.

Avoid Plagiarism

It’s critical to be clear about what plagiarism is.

Plagiarism is when you copy another person’s work and pass it off as your own.

When writing content for clients, you need to make sure that you never plagiarize someone else’s work or ideas.

Back up your work with your own research and opinion.

If you take the example above – the boomerang – you could simply copy and paste the information you find on the Internet about boomerangs into your content.

That would be plagiarism.

It’s important that you build on your research, expand it, and improve it. Never simply copy and paste information from other sources.

Cite your sources properly. Either with direct links in the body text or with a list of sources.

If you use a quote from a book or article, put it in quotation marks.

Understand Fair Use

Fair use means that you use copyrighted material without the author’s permission, but only for a limited and “reasonable” purpose, and that you use only as much of the copyrighted material as is necessary for your purpose, and that you credit the source of the material.

You use a copyrighted work for a limited and “transformative” purpose.

The copyright owner can still sue you if you use content without permission, but if you use it according to the rules of fair use, you aren’t technically in violation of copyright.

Mastering Opening Lines

Opening lines are very important when writing content. Whether it’s the beginning of a text or the beginning of a story, the opening is what draws your audience in.

It’s your way of grabbing the reader’s attention and enticing them to read the whole story.

Opening lines can pique the curiosity and interest of your readers and/or customers.

You make them wonder, “What’s going on here? I want to find out.”

That’s why you should avoid clunky, boring, and tedious opening sentences.

Remember that you want your text to grab the attention of your target audience and captivate them.

For example, if you’re writing a testimonial, you could start with a bold statement like “This product has changed my life”.

You can start with a question or a statistic or fact.

The most important thing is that you grab the reader’s attention. The first words – together with its headline – are the most important part of your article.

You can write captivating content, but if you don’t manage to grab the reader’s attention with the first line, they won’t read to the end of the first paragraph.

Imagine writing an article about how to throw a boomerang.

You could write:

“The best way to throw a boomerang isn’t to throw the boomerang.”

This is a snappy, creative, and interesting opening line. You can use it to grab the reader’s attention and get them excited about the article.

Get Great at Outlining

The more content you write, the better you’ll get at creating an outline quickly.

You’ll reach a point where you’re able to write a full article in a few minutes.

That doesn’t mean you’ll be able to write a great article in a few minutes, but you’ll be able to formulate the outline of an article in a few minutes.

It means that you’ll know all the important points of the article and you’ll be able to write those points down quickly.

The reason why you should write your outline quickly is that you want to make sure that you get to the heart of your ideas and concepts quickly.

In my opinion, there’s nothing better than mind mapping to quickly and easily outline your ideas and concepts and then flesh them out into a full text.

The advantage of a mind map is that you can easily see how all the ideas and concepts relate to each other.

This way you can make sure you cover all the areas and provide the most benefit to your readers.

You should always write the title in the middle of the mind map. Then you should write down the most important points and arrange them around the title.

Once I’ve outlined and restructured the article in the mind map, I export it as markdown and take it into my favorite text editor. With markdown, all the branches and sub-branches of the mind map appear as headings in the text.

Write…a LOT

When you start writing content, guess what? You actually have to write!

A lot of it.

I’d recommend at least a thousand words a day, but that’s only for beginners. If you’re a veteran, I’d recommend at least two thousand words a day.

Part of that’s making a schedule for yourself and committing to putting in the hours.

Personally, I write at least 4,000 words a day. It’s a discipline.

The more you write, the better you get.

It’s not always easy. It’s not always fun.

But it’s necessary.

You’ll get better.

You’ll become faster.

You’ll get better at developing ideas.

You’ll get better at organizing your ideas.

You’ll get better at writing.

You’ll get better at writing complete content.

Over time, your skills will improve.

So don’t give up after one, two, or three posts.

Keep writing.

And keep improving.

Have a Writing Den

Having your own place to write will help you get ready to write. If you get up, go to a specific area, and start writing, it’ll be much more effective than if you write in the same area where you do all your other tasks.

When you get up and go to a specific area, you can concentrate better. It makes you more productive.

It makes you a better professional content writer.

You can create your own space in different ways. You could set up a home office. You could set aside a room in your house for that purpose. You could set up a special room in one part of your house.

The most important thing is that you create a space specifically for writing.

This will help you start writing, get in the writing mood, and get the most done.

Time Management and Tracking

Since I use a Mac, the wonderful Session app is very useful for keeping track of time and remembering to take breaks.

However, there are many ways to track how much time you spend writing and how much time you spend on each article or piece of content.

If you get your time management right, you can become more efficient.

I recommend the Pomodoro Technique, where you work for 25 minutes and then take a 5-minute break.

First, try to write for 25 minutes at a time and then take a break.

Then increase the time you write.

Then extend the break time.

Remember that writing is only part of the job. You usually need to allow time for other tasks as well, such as research, editing, and formatting.

Master a Variety of Writing Styles

If you’re freelancing, it’s helpful to develop different writing styles that fit the tone and style of the publication you’re working for.

This will also help you build an impressive writing portfolio.

For example, if you’re writing a business-related blog post, you’ll need to develop a slightly different writing style than if you’re writing an article for a lifestyle magazine.

Each of these publications has a different target market.

Therefore, the tone of the article will be different, as will the way the article is structured.

Freelance writers who work with a variety of publications and learn to develop a unique writing style for each publication are more valuable to a variety of clients.

In my blog, I use a light, modern, and sometimes humorous tone.

In some of my assignments, I use a formal, academic style.

On some other assignments, I use a playful style.

You shouldn’t use the same writing style for all your projects.

You should make sure you use the style that best suits your audience.

Compelling Content Using the Right Words

As you progress with content writing, you’ll start to acquire knowledge about copywriting.

Although content writing is different than copywriting, it can be helpful to incorporate a little copywriting into your content. This way, you’ll create more compelling writing.

For example, you could use a headline that’s identical to the headline of a direct response ad. Or you could use a call to action that would appear in a direct response ad. Or you could create a list that’s in the style of a direct response ad.

You don’t have to do any of that, but you can.

Don’t try to copy a direct response copywriter. Instead, learn from the best and use some of the techniques to create better content.

Get Good at Editing

The ability to quickly hack into a first draft to see the forest for the trees is really valuable.

In most cases, content is better when it’s a little shorter.

Aim to cut 15 to 20 percent of your first draft.

Remember, you shouldn’t edit the first draft while you’re still in the writing flow.

You should set it aside and come back with fresh eyes.

If you’re looking for a really good first revision solution, I recommend taking a look at Instatext . With the ability to correct an entire text with one click and choose the tone and region, it’s a really cool tool. One of the benefits is that it helps keep tone and style consistent.

At a later stage of editing, I use Grammarly Premium to make fine corrections (although I find that it’s often too tedious to make all the suggested changes – I reserve that for particularly valuable content).

Format Like Your Life Depended on It

If you publish your articles in WordPress (and I recommend using the built-in Gutenberg for this), make sure the article is easy to read for users reading it on a mobile device.

The best way to do this is to reduce the size of the window you’re working in to mimic the proportions of the mobile device in portrait mode.

Be Easy to Read

People don’t want to read difficult content. They want to read great content that they can understand quickly.

If you’re writing for the web, you need to make sure you’re able to write quality content in a way that’s accessible, but at the same time educates, informs, and entertains.

Hemingway App is a great tool to make sure you’re writing in a way that’s easy to understand. There’s a readability score based on Flesch Reading Ease and Flesch-Kincaid Grade Level.

I like this app because it provides a clear, clean, and quick assessment of a text’s readability.

The tool tells you if you’re using the passive voice, how many words are in each sentence, and how hard the text is to read.

Quotes Away

A great way to spice up your written content is to use relevant quotes.

Make sure you attribute the quote, of course!

Best tools for Content Writing

For a whole article on content writing tools, check out this article I wrote recently.

Finding Work and Money as a Content Writer

Maybe you want to make money writing content as a freelancer.

In that case, I’d advise you to find online publications in your niche, read them, see what they write about, and then approach those publications about publishing content you want to write for them.

Regardless of your level, you can always approach companies in your niche and offer your services.

You might find employment in a content writing company (or set up a content writing business yourself!), Watch out that it is not a content mill, that might wear you down and degrade your skills.

As a freelancer, start small, take on jobs you’re confident you can do, and build a client base.

There are certain marketplaces that have a good reputation, including WriterAccess, ProBlogger, and some of the gigs on Upwork.

The problem with some of these sites is that you can get lost in the crowd, and it can be difficult to get the attention of the companies you’d like to work with.

Still, you can find a freelance writing job on these sites , and they can help you earn an income.

If you can get copywriting jobs, they generally will pay more than content writing.

Have a Portfolio

One of the best ways to build a portfolio and get freelance writing jobs is to set up a blog and write regularly.

You can use your articles as writing samples. If you have a blog, people can see how well you write.

Remember that not all jobs are right for you, and not all clients are either. You have the absolute right to turn down a job if the client is too demanding or if you suspect that payment won’t be made on time or at all.

A quick Google check on potential employers can work wonders!

For your part, act like a professional. Deliver what you promise, build a reputation for quality work, and for quick revisions (within reason). Make sure you follow content guidelines and client instructions to the letter.

Have and Keep Goals

Keep SMART goals in mind when planning which assignments to accept and which to reject. SMART goals mean that the objectives are specific, measurable, achievable, realistic, and time-bound.

When writing, it can be easy to get lost in the words and lose sight of the overall context of the business. This is another good reason to measure the time it takes you to write certain types of content.

Your goal should usually be to increase the number of words per hour.

Dictation can be a great way to achieve this, as can an AI writing assistant like Sudowrite (which I’m using to write this article!).

Keep reviewing your goals throughout your freelance writing career.

How do I get started writing content from home?

The best way to start writing content from home is to create and grow a blog and then do freelance work for online publications. You can also approach certain companies and ask if you can offer your services.

How can I start writing content with no experience?

If you don’t have experience, you can start writing content by writing for your own blog and then using that blog for assignments.

What’re the basics of content writing?

The most important thing when writing content is that the content is relevant to the target audience and that it can be found.

What’s SEO Content Writing?

SEO Content Writing is the art and craft of writing content so that it’s seen by search engines and ranks well in search engines.

What’s the format in content writing?

The format in writing content is to make it as readable, accessible, and exciting as possible. If you can do that, you’ll do well in content writing.

What are types of content writing?

Types of content writing include blog posts, web content, articles, reviews, e-books, magazines, white papers, videos, scripts, technical writing, digital content, and presentations.

What are content writing examples?

You can find good content writing examples at major publishers like Mashable, Forbes, Huffington Post, Entrepreneur, Inc, Business Insider. Pick a topic that interests you and read through some of the articles. Look at how they’re formatted, how they’re written, and what grabs your attention.

What are good Content Writing courses?

There are a number of good online courses to learn content writing. I’d be crazy not to mention my own: The Content Writing Course on Udemy.

What does a content writer do?

Would you make a good content writer? Take our career test and find your match with over 800 careers.

What is a Content Writer?

A content writer specializes in creating written content for various platforms such as websites, blogs, social media, and marketing materials. The role of content writers is to produce high-quality content that effectively communicates a message or information to a target audience. They must be able to research, write, and edit content that is engaging, informative, and relevant to the target audience.

Content writers may work in-house for a company, or they may work as freelancers, providing their services to clients on a project basis. They must have excellent writing skills, a strong understanding of grammar and syntax, and the ability to tailor their writing style to fit the tone and voice of the brand they are writing for. Additionally, content writers must be able to work efficiently and meet tight deadlines, as they are often responsible for producing a high volume of content in a short amount of time.

What does a Content Writer do?

A content writer typing on a computer.

Content writers play a crucial role in today's digital landscape, where businesses and individuals rely on written content to communicate with their audiences. Effective content writing helps to establish a brand's voice, enhance its reputation, and build trust with potential customers. Moreover, high-quality content can drive traffic to a website, boost search engine rankings, and increase engagement on social media platforms.

In a world where information is constantly being consumed and shared online, content writers provide a valuable service by creating content that is not only informative and entertaining but also contributes to the overall success of a business or individual's online presence.

Duties and Responsibilities The duties and responsibilities of a content writer may vary depending on the organization they work for, but generally include:

  • Research: A content writer needs to be able to conduct thorough research on the topic assigned to them. This means they should be able to identify reliable sources of information and gather information that is relevant to the topic they are writing about. They need to understand the target audience and tailor their content to meet their needs and interests.
  • Writing: Once the research is done, the content writer needs to create engaging and informative content. This includes using appropriate writing style, tone, and format for the platform and audience. The content should be well-structured and easy to read, with a clear introduction, body, and conclusion. The writer should also be able to use persuasive language to encourage the reader to take action, if that is the goal of the content.
  • Editing and proofreading: After writing the content, the writer needs to review and revise it for grammar, spelling, punctuation, and clarity. They need to ensure that the content is error-free, and that it meets any specific guidelines or requirements set by the organization.
  • Content management: Once the content is ready, the writer needs to publish it on various platforms such as websites, blogs, social media, or email newsletters. They need to ensure that the content is properly formatted, optimized for search engines, and easily accessible to the target audience. They may also need to update or archive the content as needed.
  • Collaboration: A content writer needs to work closely with other team members such as designers, marketers, and project managers to ensure that the content aligns with the overall marketing strategy and meets the organization's goals. This may involve brainstorming ideas, coordinating deadlines, and sharing feedback and suggestions.
  • SEO optimization: A content writer needs to understand search engine optimization (SEO) principles and incorporate them into the content to improve its visibility and ranking on search engines. This may involve using relevant keywords, meta tags, and descriptions, as well as optimizing images and videos.
  • Content promotion: Once the content is published, the writer needs to develop promotional strategies to increase its reach and engagement. This may involve sharing the content on social media, creating email campaigns, or using paid advertising to promote it.
  • Continuous learning: A content writer needs to stay up-to-date with industry trends, best practices, and new technologies to improve the quality and effectiveness of their content. This may involve attending conferences, reading industry publications, and participating in online communities and forums.

Types of Content Writers There are several types of content writers, each with their own unique skills and specialties. Here are some of the most common types:

  • Blog Writers : Blog writers create content for blogs, either on their own websites or for other publications. They may specialize in a particular niche or topic, and their content is typically written in an informal, conversational style.
  • Technical Writers : Technical writers create content that explains complex technical concepts in a way that is easy for non-technical readers to understand. They may create documentation, manuals, user guides, or help articles for software or hardware products.
  • Copywriters : Copywriters create content that is designed to persuade the reader to take a specific action, such as making a purchase or signing up for a service. They may specialize in writing sales copy, email marketing campaigns, or advertising copy.
  • Content Strategists: Content strategists are responsible for developing a content strategy that aligns with the organization's goals and meets the needs of the target audience. They may work with a team of writers to create a content calendar, identify content gaps, and measure the effectiveness of the content.
  • Social Media Writers: Social media writers create content for social media platforms, such as Facebook, Twitter, Instagram, or LinkedIn. They need to be able to write engaging, attention-grabbing copy that is optimized for each platform and encourages user engagement.
  • SEO Writers: SEO writers create content that is optimized for search engines, with the goal of improving the website's ranking in search engine results pages (SERPs). They need to be able to incorporate keywords, meta tags, and descriptions into their content without sacrificing readability or quality.
  • Content Marketers: Content marketers create content with the goal of driving traffic, engagement, and conversions. They need to be able to understand the buyer's journey and create content that meets the needs of the target audience at each stage of the funnel.

What is the workplace of a Content Writer like?

The workplace of a content writer can vary depending on their employment situation. Content writers may work as full-time employees for a company or work on a freelance basis, which could mean working from home or from a coworking space.

For those who work in an office environment, their workplace may look similar to that of a traditional office. They may work in a cubicle or share a workspace with other writers. However, content writers often require more creativity and inspiration than other types of office workers, so their workspaces may be designed to encourage this. They may have personalized decorations, plants, or other elements to help them stay inspired and focused.

Freelance content writers have the flexibility to work from anywhere they choose. This could mean working from home or a coffee shop, or even while traveling. Many freelance writers prefer to work from home, where they can create their own personalized workspace that suits their needs. However, working from home can also be challenging as it can be difficult to separate work and personal life. Freelancers must also be self-disciplined and able to manage their time effectively to ensure that they meet their deadlines.

Regardless of where they work, content writers must have access to a computer, internet connection, and necessary software, such as a word processor or content management system. They may also use tools like plagiarism checkers, grammar checkers, and keyword research software to help them produce high-quality content. Collaboration tools like Google Docs, Slack, or Asana may also be used to work with editors, clients, or other writers.

Frequently Asked Questions

Writing and journalism related careers and degrees.

Writing Careers

  • Academic Writer
  • Content Writer
  • Fiction Writer
  • Food Critic
  • Ghostwriter
  • Grant Writer
  • Music Critic
  • Nonfiction Writer
  • Screenwriter
  • Speechwriter
  • Sports Writer
  • Technical Writer
  • Television Writer
  • Travel Writer

Journalism Careers

  • Correspondent
  • News Anchor
  • News Reporter
  • Photojournalist

Corresponding Degrees

  • Broadcast Journalism
  • Children's Literature
  • Creative Writing
  • Screenwriting
  • Songwriting
  • Technical Writing

Continue reading

Table of Contents

What is content, what is content writing, who is a content writer, what does a content writer do, types of content writers , how to become a content writer, skills required to become a content writer , how to start content writing today, tips for effective content writing, copywriting vs. content writing, content writing tools, content writing platforms, content writing jobs, content writer salary in india, content writer salary in the usa, qualifications to become a content writer, tips to become a successful content writer , challenges of being a content writer, how to become a content writer.

How to Become a Content Writer?

Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media , and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.

Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.

Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.

Content writers can work in a variety of settings, including in-house at businesses, as freelancers, or as part of a content marketing agency. The job outlook for content writers is expected to grow faster than average in the coming years, as more businesses and organizations recognize the importance of creating high-quality content to reach their target audiences.

A content writer is a professional who creates and manages written content for businesses and organizations. They use their writing skills to communicate ideas, information, and stories in a way that is both informative and engaging. Content writers may work on a variety of projects, including blog posts, articles, website copy, social media posts, and marketing materials. They may also be responsible for editing and proofreading content, as well as developing content strategies.

To be successful as a content writer, you need to have strong writing skills, as well as the ability to research topics, understand target audiences, and write in a clear and concise style. You should also be able to work independently and meet deadlines.

If you're interested in a career in content writing, there are a few things you can do to get started. First, develop your writing skills by taking writing classes or workshops. Second, build your portfolio by writing for online publications or creating your own blog. Finally, network with other content writers and professionals in the industry.

Content writing is a challenging but rewarding career. If you're passionate about writing and have the skills to succeed, a career in content writing could be a great fit for you.

In no order, some of the critical responsibilities of the content writer include:

  • Diligently research information
  • Create content that is crisp and to the point
  • Ensure that the organization's goals are met through your words
  • Edit content to make it concise
  • Use their skills to write different content like blogs, marketing content, scriptwriting, etc.

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I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.

There are ten popular types of content writers:

1. Blog Writer

A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.

A blog writer is responsible for: 

2. Brand Journalist

A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.

A brand journalist is great for:

  • Brand Tales
  • Customer Stories
  • Press Releases
  • Company Bios
  • Internal Communication

3. Copywriter

A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.

A copywriter creates:

  • Website Text
  • Print Media
  • Infographics
  • Sales Collateral
  • Product Descriptions

4. Ghostwriter

A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.

A Ghostwriter is ideal for:

  • White Papers
  • Thought Leadership
  • Website Copy 
  • Off-page Material

5. Technical Writer

A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.

A Technical Writer creates the following:

  • Instructions
  • UX (User Experience) Messaging

6. Social Media Writer

A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success. 

They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.

A social media writer is responsible for:

  • Social Media Postings
  • Interactive Material
  • Public Relations Outreach
  • Platform-specific Content

7. Email Writer

The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.

An Email Writer creates:

  • Newsletters
  • Transactional Emails
  • Drip Campaigns
  • Customer Nurturing
  • Sales Nurturing

8. Scriptwriter

A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts. 

You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.

A Scriptwriter is a creative resource for:

  • Video Scripts
  • Podcast Scripts
  • Explainer Video Scripts
  • Radio/Audio Advertising
  • Motion Graphics Scripts

9. Long-form Content Writer

A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.

While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.

A Long-Form Content Writer creates:

  • Data Studies
  • Case Studies
  • Pillar Blog Entries

10. Ad and Promo Writer

An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated. 

They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.

An Ad and Promo Writer would work best for:

  • Advertising Text
  • Landing Pages
  • Direct Mail Copy
  • Promo Blurbs Onsite
  • Sales Material 

It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.

When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:

Step 1: Create a Portfolio

After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you. 

You require social proof !

Step 2: Begin Generating Social Proof

You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.

Step 3: Establish Authority by Blogging

Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.

Step 4: Develop a Pitch

A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:

  • A clear, personalized topic line
  • Address the recipient by name
  • Mention where you found their requirement (or why you think they need content)
  • Explain why you believe you are a good fit for the provision or company
  • Examples of your work and portfolio
  • Links to your blog and other social media outlets (like Quora, Upwork, etc.)
  • Links to your social media accounts
  • An effective email signature

And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.

Step 5: Start on Websites for Freelancers 

Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.

Step 6: Create Your Linkedin Profile

A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.

After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.

Step 7: Apply to Firms That Have Openings

Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.

Step 8: Participate in Content Platforms

You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.

Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.

Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.

Starting content writing can be an exciting and rewarding endeavor. Here are some steps to help you get started:

  • Define your niche: Determine the area or topics you want to focus on. Choosing a niche will help you develop expertise and attract a specific audience. Consider your interests, knowledge, and target market while selecting your niche.
  • Enhance your writing skills: Good writing is the backbone of content writing. Work on improving your grammar, vocabulary, and overall writing style. Read extensively, practice writing regularly, and consider taking writing courses or workshops to refine your skills.
  • Research your topics: To create valuable content, research is crucial. Dive deep into your chosen niche and gather information from reliable sources. Stay updated with the latest trends and developments in your field. This will help you provide accurate and relevant content to your readers.
  • Develop a unique voice: Find your own writing style and tone. Your voice should reflect your personality and resonate with your target audience. Experiment with different styles until you find an authentic and engaging voice.
  • Be open to feedback and learning: Feedback is essential for growth. Be open to constructive criticism and learn from it. Keep honing your skills, exploring new writing techniques, and adapting to changes in the industry.
  • Stay updated and adapt: The digital landscape is constantly evolving. Stay updated with industry trends, SEO best practices, and changes in content consumption habits. Adapt your writing style and strategies accordingly to remain relevant and competitive.

Remember, starting as a content writer may take time and perseverance. Keep practicing, seeking opportunities, and refining your skills, and you will gradually build a successful career in content writing.

Effective content writing is essential for businesses of all sizes. By creating high-quality content, businesses can attract new customers, build relationships with existing customers, and boost their bottom line.

Here are some tips for effective content writing:

  • Start with a strong headline. The headline is the first thing potential readers will see, so it's important to make it catchy and attention-grabbing.
  • Write for your audience. Keep your target audience in mind when you're writing. What are their interests? What do they need to know?
  • Be clear and concise. Get to the point quickly and avoid using jargon or technical terms that your audience may not understand.
  • Use strong visuals. Images, videos, and infographics can help to break up your text and make your content more visually appealing.
  • Proofread your work. Before you hit publish, take some time to proofread your work for grammar and spelling errors.

By following these tips, you can create effective content that will engage your audience and help you achieve your business goals.

The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group. 

Copywriting and content writing differ from each other in their purpose.

Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.

Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.

  • SEMRush Writing assistant or   Website Auditor by SEO PowerSuite : For writing SEO-friendly content.
  • Grammarly: A powerful software that helps improve spelling, grammar, and punctuation.
  • Readable: To ensure that your content is readable to all readers.
  • Hemmingway Editor: Hemmingway is a simple tool highlighting how your content can improve.
  • Copyscape: To ensure your content is free of plagiarism.

Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.

Here are some excellent content platforms:

  • Constant Content
  • Media Shower
  • Write Access

Content writing jobs offer a diverse and rewarding career path for individuals with a passion for writing and a knack for crafting compelling, informative, and engaging content. These roles involve creating content for various mediums such as websites, blogs, social media, emails, and more. 

Content writing jobs often provide flexibility, allowing individuals to work as freelancers or remote employees, giving them the freedom to manage their own schedules. With the increasing demand for quality content in the digital world, content writing jobs present an avenue for creative expression, professional growth, and the potential to make a significant impact through the power of words.

A Content Writer with under three years of experience typically receives an annual average salary of ₹2.9 Lakhs. In the mid-career stage, a Content Writer with 4-9 years of experience can expect an average annual salary of ₹4.7 Lakhs. For those with extensive experience spanning 10-20 years, the average annual salary for Content Writers is ₹5.6 Lakhs. The average annual content writer salary in India is ₹4 lakhs. 

The average annual content writer salary in other Indian cities is:

  • Mumbai: over ₹5 lakhs
  • Bangalore: over ₹6 lakhs
  • New Delhi: over ₹5 lakhs

 The average annual salary for a Content Writer is over $58,000 in the United States. The average annual content writer salary in other US regions is:

  • Seattle: ranges from $50K - $83K
  • San Fransisco: over $78,000
  • New York: over $65,000

It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.

Additionally, it counts if you have excellent typing skills and know-how of software used for writing.

1. Keep Honing Your Skills

As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.

2. Read Digital Content

Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.

3. Start Freelancing

Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.

4. Begin Editing and Proofreading

A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.

5. Identify Your Niche

There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.

As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:

1. Creative Fatigue

The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention. 

2. Writer’s Block

On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.

3. Early Grind

The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.

Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content , which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

Simplilearn offers a Post Graduate Digital Marketing Program that focuses on the critical concepts, tactics, and best practices a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today! 

1. Can I become a content writer without experience?

Yes, it is possible to become a content writer without prior experience. Here are some steps you can take to get started:

  • Learn the basics of writing
  • Research the industry
  • Build a portfolio
  • Network with other writers

2. How can I practice content writing?

There are several ways you can practice content writing:

Start a blog: Creating your own blog is an excellent way to practice content writing. You can write about topics that interest you and work on improving your writing skills with every new post.

Guest post on other blogs: Look for blogs that are related to your niche and offer to write a guest post for them. This will not only give you an opportunity to practice your writing skills but also help you build your portfolio.

Write for online magazines: There are many online magazines that accept submissions from freelance writers. Look for magazines that cover topics you are interested in and start writing articles for them.

Take online courses: There are many online courses available that can teach you the fundamentals of content writing. Take advantage of these courses to learn new skills and improve your writing.

Join writing communities: Join writing communities online and participate in writing challenges and contests. This will give you an opportunity to practice your writing skills and receive feedback from other writers.

3. What is the future of content writing?

The future of content writing will likely involve a mix of creativity and technical skills, with a focus on creating content that is personalized, visually engaging, and optimized for search engines.

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Become a Writer Today

Writing Jobs: 21 Great Places To Find Work That Pays (2024)

Finding a writing job is tough if you don’t know where to look. Discover your best options.

Well, good news. If you want to get paid to write, you have more opportunities than ever. The days of the starving artist are over thanks to:

  • Content marketing
  • Copywriting
  • Freelance writing online
  • Self-publishing

Today you can earn hundreds or even thousands of dollars a month income from expressing your creative ideas, telling stories and sharing your expertise through the written word.

Here’s what we’ll cover in this article: I’ve listed 21 websites, services and platforms that offer writing jobs for all types of writers. Each section includes:

  • An analysis of the website
  • What kinds of jobs they offer

Keep in mind some sites offer other types of writer jobs than what I’ve included in this guide. Rates also vary widely depending on your niche, location and time of year. Writing is a diverse career that offers many different ways to earn money. Let’s get started.

Writers Work contains freelance writing opportunities for writers who want to start their career

Writers Work

Where Can You Find Writing Jobs That Pay?

1. problogger, 3. bloggingpro, 5. freelance writing jobs, 6. flexjobs, 7. freelance writers den, 8. freelancer, 9. craigslist, 10. constant content, 11. writers work, 12. writeraccess, 13. scripted, 14. mediabistro, 15. all freelance writing, 16. online writing jobs, 17. writerbay.com, 18. american writers and artists, inc. (awai), 19. listverse, 20. medium, 21. linkedin, salaries and rates for writers, how i earn an income from writing, what to do with your writing income, diversify your writing income, how do i turn my writing into a career, what jobs are in creative writing, is writing a good career choice, what jobs can you do as a writer, what writing jobs are in demand, what jobs require a lot of writing, what writing jobs pay the most, what jobs can you get with a ph.d. in creative writing, what are entry-level writing jobs, what 4 jobs in writing did edgar allan poe have, where can i find high-paying content-writing clients, how can i get paid for writing with no experience, what type of freelance writing pays the most, is there a high demand for writers, need help getting paid to write.

Praise be for the internet. Now you can write from anywhere and get paid for your hard work. Be it Miami, Seattle or Dublin, online writing jobs that pay well are available without any geographic restrictions. However, smart writers know where to look.

You could write for content mills–a site or service that churns out cheap articles for other websites–but those don’t pay much.

Instead, set up job alerts on popular writing sites (I’ll give you all the details below.) and stay up-to-date on the best writing gigs available.

ProBlogger is one of the best job boards for bloggers. It’s a great place to find copywriting jobs and a fantastic way to recruit freelancers.

The site includes several resources that bloggers can use to improve their blogs and attracts some of the best writers and authors from around the world.

The job boards attract some of the highest paying and some most prestigious writing opportunities and editing jobs. Many top bloggers I know advertise here looking for part-time and full-time writers.

Types of Writing Jobs Offered

  • Blog post and content writers
  • Copywriters
  • Ghostwriters
  • Editors and proofreaders
  • Journalists
  • Researchers
  • Content marketers
  • Social media managers
  • SEO consultants

Similar to Upwork, the rates of ProBlogger jobs are based on the work. Determine your price ahead of time based on average time and effort needed and make that clear to the job advertiser. Note:  This job board will help you find prospects. It’s up to you to make sure they’re the right fit and meet your income requirements.

  • One of the leading marketplaces for blogging jobs over the past 10 years
  • No sign-up process or profile creation needed
  • Job advertisers required to pay at least $70, a fee that weeds out bottom feeders
  • Only five or so leads every day
  • Difficult to earn full-time income right away
  • Site doesn’t screen jobs

Upwork , previously known as oDesk, is a one-stop solution for all kinds of writer jobs.

BloggingPro is a free job site that classifies jobs according to type—freelance, internship, contract, part-time or temporary. Simply browse for work using these categories.

Known for freelance jobs, Upwork makes it easy and cost-effective to find, hire and work with the best professionals around the world.

Whether you are looking for creative writing jobs, greeting card writing gigs or medical writing projects, this is a good platform to start. I’ve used Upwork to source a video editor, podcast editor, designer, bookkeeper and more.

  • Social media marketing
  • Content writing
  • Information security
  • Freelance writing

Pay rates on Upwork vary, as nearly all listings in the job search are freelance. Potential workers define their payment rate (or bid) in their proposals.

Upwork charges a small fee depending on your account type. This starts at 20% for the first $500 billed and drops to 5% for lifetime billing once you exceed $10,000.

Novice freelancers might find it hard to make good money at first because of the complicated bidding system.

You’ll also need to take on some low-paying work at first until you’ve built a reputable Upwork profile.

Fortunately, you can take expert skill tests for freelancers. Once you pass the criteria, you can display it on your profile and show your expertise to clients.

  • Long-term contracts
  • Opportunity to earn bonuses
  • Ability to build long-term relationships with clients
  • Return and referral clients
  • Free to join
  • A lot of spam jobs
  • 20% commission for the first $500 billed with a client (higher than other platforms)
  • Low-paying jobs
  • A lot of competition
  • Takes time to build a profile that stands out on Upwork

The BloggingPro job board caters mostly to bloggers. Online freelancers can find the latest jobs offered, like blogging, content writing, creative writing, journalism or working as a content strategist. BloggingPro is a free job site that classifies jobs according to type—freelance, internship, contract, part-time or temporary. Simply browse for work using these categories.

YouTube video

Once you find a job you like, send an application. Most employers require a resume and previous work as a reference.

On that last point, no matter where you look for work as a writer, it’s a good idea to  start your own site  and capture client testimonials.

  • Content strategy

BloggingPro recommends that employers pay a minimum of $15 per hour or 500 words; however, rates on the site vary like on most other writing job boards.

  • BloggingPro job board updated daily
  • Job searching done for you
  • Free for job seekers
  • BloggingPro charges $30 for 30 days to those looking to hire writers.
  • Writer job descriptions do not indicate compensation.

4. iWriter

iWriter is an easy-to-use place to find online writing jobs.

To start, sign in and take a short writing test. Once you pass the test, you can pick articles and start writing.

As you receive positive reviews, your writer level increases and makes you more desirable to those hiring.

  • Article rewrites
  • Product descriptions

Writers receive 65% of the price of each article from the general writing queue. The actual dollar amounts vary based on your writer “level,” i.e., standard, premium, elite or elite plus) and the length of the article.

For example, an experienced writer can earn $80 for a 500-word article.

Writers get paid via PayPal and must have a valid PayPal account. Unfortunately, that means some additional fees and a lousy exchange rate.

Building trust by consistently delivering high-quality work will result in the highest pay on iWriter.

Job advertisers can send you special requests once you have established yourself. Moreover, writers receive 70% of the article cost for these special requests.

  • Large variety of writing niches
  • Freedom to choose how much you want to write each day
  • Ability to earn up to $80 per 500 words once established
  • Opportunity to build a client base and receive special requests
  • Can write only basic articles when starting on iWriter
  • Pay discussed above requires elite writer status on iWriter

Freelance Writing Jobs , also known as Freelance Writing Gigs, helps writers and authors find jobs that pay well.

The site hand-picks work from job sites, classified ads and company websites i.e. more than just   remote writing jobs . They include positions that might not directly involve writing but are still writer- and editor- related.

  • Remote writing
  • Short story writing
  • Freelance copywriting
  • Editing and proofreading
  • Paid internships

The job ads on this site don’t include compensation rates. You negotiate compensation with the person/company that hires you or you learn the payment rate after they hire you.

  • Jobs updated Monday through Friday
  • Multiple posts about job sightings and helpful freelance writing articles
  • Site doesn’t accept low-paying jobs
  • Doesn’t include rates in job postings
  • Job seekers limited to the jobs the blog chooses to feature

FlexJobs is a career site geared toward people looking for flexibility in a job. They focus on work-at-home, part-time and freelance jobs. FlexJobs promises that each job they list is flexible and scam-free.

  • Content manager
  • Managing editor
  • News writer
  • Technical writer

Wages vary based on word counts, kind of work, level of expertise and the advertiser. Anyone who wants a job with some flexibility such as telecommuting, freelance or flexitime jobs should use FlexJobs. If you are searching specifically for telecommuting jobs, check out Virtual Vocations .

  • One of the most accredited resources for job seekers
  • Scam screening
  • No advertisements
  • More than 50 categories and subcategories
  • Offers a money-back guarantee
  • A 10-year track record of providing freelance jobs
  • Membership costs $14.95 per month (There are also options for yearly or 3-month memberships and coupon codes are regularly available.)
  • Some writing jobs not exclusive to FlexJobs.

The Freelance Writers Den is a well-known community for part-time and full-time freelance writers. It claims more than 1,400 members and is run by well-known blogger Carol Tice, for whom I’ve written guest blog posts .

This membership-based website and community is dedicated to helping good writers make more money. You can get help from other motivated freelance writers from around the world on the Den’s 24/7 forums, saving you time and helping you achieve your  writing goals .

  • Health writing
  • Technical writing
  • Creative writing

This website doesn’t indicate publicly the average pay you can earn. You can get paid per hour, per month or per project.

I found one listing that offered $40 per hour and another that offered up to $1,000 per month. The Den job board is known as the “junk-free job board,” in that it doesn’t accept any jobs below $50 per blog post or $100 per article.

  • Provides more than 300 hours of mini-courses on different aspects of freelance writing
  • Offers access to an informative forum where members can discuss boot camp material and ask for advice about freelance writing
  • Includes collection of useful resources
  • Features only jobs paying decent rates
  • Posts one live event and one prerecorded podcast monthly that features experts discussing topics related to freelance writing
  • Contains a collection of all of the Freelance Writers Den’s podcasts and webinars
  • Most job ads cater to U.S. writers and authors.
  • Membership in Freelance Writers Den costs $25/month.
  • Membership opens twice per year rather than whenever you want. (Get on the waiting list to be notified if a seat opens up sooner.)

Freelancer is the world’s largest freelancing and crowdsourcing marketplace, determined by the total number of jobs and users.

Freelancer is a job board that offers different types of job listings and work opportunities. If you’re a copywriter, editor, grant writer, content strategist or creative writer, you’re sure to find a suitable writing job. You can get work in three easy steps:

  • Browse jobs matching your niche and skills
  • Apply for the job
  • Newsletters
  • Grant writing
  • Resume writing

You’ll define your payment rate (which is your bid) in your proposal.

  • Flexible hours
  • Lots of writing job offers
  • Organized tech support
  • Regularly refreshed writing opportunities available
  • Free sign-up
  • Withdrawing money takes a while (14 days to receive your payment after the withdrawal request).
  • Offers are not sorted according to the area of expertise, though there is a keyword search.

There’s more to Craigslist than buying and selling. It’s also a popular place for people to find job openings at businesses in their area. It’s a good source of freelance writing and editing jobs.

If you’re searching for a more permanent writing opportunity or even a part-time job, Craigslist offers a variety of permanent positions, including staff writer, content lead and SEO specialist.

Search for writing jobs under the “Writing/Editing” category of the job listings. Unfortunately, you’ll have to browse through each city’s listings first.

  • Column writing
  • Magazine work
  • Guest post writing

Rates vary based on jobs and employers

  • Established classified ads site
  • Good source of freelance jobs
  • Classifieds for specific cities and metro areas
  • Variety of jobs in many niches
  • Employers can post jobs anonymously, so you don’t know who is hiring.
  • Writing jobs are not verified.
  • You need to browse each city first to look for a specific job.
  • Listings are very general, meaning it takes time to find a good part time job .

Constant Content is one of the largest and most established marketplaces for ready-made content.

Essentially, this content marketing service connects top writers with large companies like Uber, Walgreens and eBay.

Constant Content helps writers and authors feature and sell their work, while editors and proofreaders on the site give detailed feedback and support to writers.

However, like many premium writing job sites, acceptance criteria are stringent.

  • Freelance writing  
  • Custom content writing service
  • Press releases

Set your price. Their top writers earn thousands of dollars per year.

  • Established platform
  • Flexible schedule and workload
  • Can build long-term relationships with clients
  • Ability to work alone, on a team or in an expert group
  • Every content writer must pass a quiz and provide a  writing sample.
  • Only a fraction of applicants is accepted.
  • Constant Content takes a commission from your client free.

Writers Work connects writers with companies that need an expert in the written word. It’s an all-in-one platform for landing paid writing gigs. They’ll offer career training, writing tools, an online portfolio, portfolio assessment, and more.

Writers Work positions include part-time, full-time, and contract positions that are   remote gigs or freelance projects. The site provides training through videos, courses, and live support.

Writers Work minimizes time spent searching for jobs by curating writing job listings from many sources. If you want to learn more about using this service to finding writing jobs, read our Writers Work review.

  • General content
  • Social media posts

Freelance writers can earn from $20-$65/hour. Payment varies depending on skill level and average time spent on each job. 

  • Distraction-free text editor with readability functions
  • A variety of places to pitch writing work
  • Effective training videos
  • Easy to navigate
  • Membership requires one-time fee of $47.
  • You can’t filter older opportunities.
  • The goals feature needs far more options.

WriterAccess is an award-winning online marketplace connecting thousands of customers, writers, copy editors, proofreaders, and translators.

Their platform makes it easy for companies and agencies to find good writers and translators in any industry.

I often use Writer’s Access to hire other people who have a skillset like copywriting or understand a particular niche.

A platform like Writers Access is good if you have expert knowledge in specific areas like healthcare, the law, security, and so on.

To stand out on Writers Access, it’s a good idea to upload a writing sample for your profile. You may also want to identify your niche (e.g. healthcare, personal finance, etc.) and specialisms (e.g. copywriting).

Many editors and owners of popular B2B websites and blogs use Writers Access to hire writers for short-term gigs e.g. Write 1,000 words about the latest healthcare trends in XX.

If you want to stand out from the pool of writers on Writer Access, I’d recommend honing your SEO skills. The job listings are varied and even include poetry submissions.

Services include everything from public relations tasks to editing jobs.

  • Whitepapers
  • Translating
  • Website copy

You are paid based on your rankings and ratings.

Ratings are determined by the number of stars your   writing skills earn, proficiency, and years of experience. Your star rating sets the per-word payment you’ll receive. Writers get 70% of the order price.

Ranking System

The ranking or rating system pays in accordance with ability. Currently, the levels and their minimum per-word pay are as follows:

  • The most basic payment level offers 2.8 cents per word.
  • The most advanced payment level offers $1.40 per word or $105 per hour.

The higher your star level, the more you’re paid for writing projects, ranging from 1.4 cents to more than 7 cents per word.

However, if you are an elite writer who is part of the Pro Marketplace tier, you negotiate a price leveraging your certifications, awards, and verified pay rates.

  • Can match your writing skills and interests with brands and agencies
  • A higher star rating yields a higher expected rate per word
  • Most communication occurs between client and writer.
  • In many cases, writers compete for articles.
  • Entry-level writers rarely get to choose which articles to write.
  • New writers may find the payment system complex.

Scripted is an online marketplace that connects companies with freelance writers who can fulfill different writing gigs like blogs, articles, and even bulk social media posts.

On Scripted, you write as a ghostwriter for clients who need fresh content. Your name will not be published on what you create, and all rights to the content belong to the client when they accept the article.

Scripted considers writers in the U.S. and other countries, including Canada, Australia and in Europe.

  • Digital Marketing
  • Consumer reports

How much you earn varies according to the type of content, article length, and topic. You can set your own prices. Some assignments pay about $20 apiece, while other writers claim they’ve earned four figures a month.

Writers are automatically paid five days after their work is accepted. They can also qualify for partial payment on any rejected assignment.

  • Opportunity for clients to “favorite” your writing, which gives you first dibs on assignments from those clients
  • More than 158 writing niches to choose from
  • Quick payments
  • Work isn’t often available.
  • Writers must pass tests to gain acceptance on the site.
  • Reviews are mixed

Mediabistro is a well-known freelance writing job board and career destination for savvy media professionals.

This site will be of help if you’re searching for new online writing opportunities or want to improve your skills. The job search board is primarily for finding work in media in the U.S. They also offer freelance work and remote jobs from time to time.

Mediabistro serves as a network to connect you with other media professionals.

  • Graphic design
  • Digital Production

Rates vary, however, these are a few of their recent writer job descriptions:

  • Freelance research analyst – remote – $15–18 per hour
  • Copywriters/Researchers for magazine database – $100+ per post
  • Freelance Fiction Writer – $50 per 1,500 words

Note:   Premium members gain access to full-length articles that provide advice for newbie freelance writers. You’ll also learn how to make a compelling pitch and format content properly.

  • Easy-to-navigate website
  • Free basic offering
  • Lots of opportunities to sort through. You’ll need a good idea of what you want.

All Freelance Writing has helped freelance writers build their writing careers since 2006.

It’s a job board for   novice writers  who are looking for new writing gigs.

The site displays pay rates upfront, so you know what to expect before even deciding to write a cover letter. All Freelance Writing includes a writer’s market or jobs board for print jobs and writing opportunities.

It also offers a collection of resources and tips for advancing your professional writing career . All Freelance Writing is an excellent site for mastering the business side of freelancing.

The job listings are varied and even include poetry submissions.

  • Ghostwriting
  • Guest posts
  • Blog writing
  • Web content
  • Prose/Poetry
  • Business writing
  • Healthcare or medical writing
  • Magazine writing

Rates vary. The site categorizes between low pay and pro-rate. Some of the advertised writing jobs go up to $500 or more. Here is how jobs are categorized:

  • Very low: $1–35 e.g. for a 400-word blog post
  • Low: $25–$50
  • Semi-pro: $50–$100
  • Pro: $250–$500+
  • Free service for job seekers
  • Includes only freelance writing jobs and rate information
  • Limited number of writing jobs
  • Smaller jobs board than other sites in this guide

Online Writing Jobs , previously known as QualityGal.com, is a free website for U.S. freelance writers. It offers writing opportunities for those at any skill level, including entry-level writers.

You will need to know SEO (search engine optimization) to work on this site, as the clients usually want to increase website visits.

  • SEO content writers

Pay for most articles ranges between $10 and $50. Several factors can influence your remuneration, including your authority within given writing niches.

  • Writers paid weekly
  • Helpful resources available to writers
  • Available to U.S. freelance writers only

WriterBay.com is a supplier of freelance writing jobs. They’re looking for writers who are proficient in their respective fields and who can deliver high-quality articles or papers on time.

There are 4 simple steps to join:

  • Fill out the application form.
  • Pass a test that will assess your grammar and formatting skills.
  • Write from a brief prompt and upload a sample essay.
  • Find and scan your higher education certificate for uploading to their site.

Other than writing skills and a strong desire to make money, all you need to begin working with them is an internet connection..

  • Freelance writing jobs, both academic and non-academic

Though the site does not indicate specific rates, WriterBay.com lists the top ten writers’ profits for the past 30 days. At the time of this writing, the highest listing was $6,563.

  • No registration fees and free lifetime membership
  • Competitive rates
  • Wide variety of exciting projects and assignments
  • Room for personal growth
  • 24/7 writer support team
  • Freelance work can be demanding and often lacks a reasonable time frame.
  • Writerbay.com seems to prefer writers who are always online on their system.
  • Your level of education should be a bachelor’s degree or above.

American Writers and Artists, Inc. , teaches nonfiction writers how to earn thousands of dollars through copywriting (writing words that sell products or services).

This type of writing gig is quite profitable. For example, a B2B company may hire a copywriter to produce copy for a series of landing pages . Instead of getting paid per word, the copywriter may receive a commission based on the number of conversions that the landing page generates.

They’re one of the more established providers of writing training in the industry today. They also teach content marketing and direct response. One of their courses even specializes in teaching writers how to work at home and earn a living.

AWAI offers a “ten thousand” challenge that allows you to build your portfolio (and earn some decent cash) before you finish the program. I’ve taken some AWAI copywriting courses, and their materials are first-rate.

  • Direct response writing
  • Banner ads and text ads

Rates vary, however, AWAI provides a  free pricing guide  to the work their website offers. Here are some of the examples from the guide:

  • Home Page Content: SEO and Sales-conversion Copywriting: $1,500–$3,000
  • Product Page Update: SEO and Sales-conversion Copy: $50–$100 per page
  • Article of 1,200–2,000 words with SEO: $250–$500
  • E-book: $2,000–$7,000
  • E-newsletter/E-zine: $800 – $1,500
  • Lots of online writing opportunities for freelance work
  • Translates to other types of writing, e.g., blogging
  • AWAI requires a joining fee. Their basic copywriting programme costs $497.
  • Copywriting and direct response writing require specific skills and training.
  • Building a name for yourself and acquiring high-profile clients takes time.

Listverse is a popular site featuring list articles. It will pay you $100 for writing a 10-item “listicle.” Typically, you’ll need excellent English, knowledge of pop culture, and a sense of humor.

  • Writing list posts or listicles

$100 per approved listicle

  • Listicles are fast to write
  • Relatively modest pay
  • Supports only Paypal, so you’ll face fees
  • They might reject your listicle

Medium places much of its content behind a paywall for premium readers. They allocate some of this fee toward paying writers who are part of the partner program based on the post’s member rating.

The Medium partner program enables any member of Medium to get paid for writing stories for members each month. I’m a member and receive more or less than one hundred dollars each month depending on what I wrote.

That doesn’t sound like much, but I don’t focus too much on this platform.

I’m also in a Medium group and members in that group receive five figures a month from writing on Medium. They usually cover topics like entrepreneurship or personal development and work from home.

You can write about whatever you like in Medium. The trick is finding an audience who will read it!

You don’t need to worry too much writing long-winded writing to get paid by Medium. The platform is less about landing a writing gig and more about attracting traffic and readers to your published articles. Because anyone can press publish.

That said, top Medium writers publish on publications. If you want to write for those, build a relationship with the editor on Medium, or look for submission guidelines.

Medium copy editors and proofreaders will work with top writers on their stories and even promote them.

  • Self-help advice
  • Entrepreneurship advice

Here’s an update from the Medium partner program team for June 2019:

  • 55% of writers who wrote at least one story earned something.
  • 7.8% of active writers made more than $100 in a month.
  • $13,577.33 was the most collected by a writer for June, and $3,913.74 was the most received for a single story at the time of writing.
  • Great for building a name for yourself
  • Easy to use
  • Contains a built-in readership
  • Relatively easy to earn a modest amount each month (approximately one hundred dollars)
  • Only top Medium writers earn four- or five-figures a month.
  • You might not get any feedback on your work if people don’t read it.
  • Medium, like any social media network, takes a few months to master.

LinkedIn is a relatively useful social media network for writers and editors looking for work.

Firstly, if you’re a freelance writer, you can reach out to your connections and pitch them relevant ideas. You’ll need a LinkedIn premium membership to get the most out of this InMail service.

Secondly, many LinkedIn users share updates when their company has a vacancy. So it’s worth checking your feeds for updates once or twice a week if you’re looking for part-time or full-time work.

Finally, reputable companies all have dedicated pages on LinkedIn. These pages feature high-quality vacancies and will appear in your feed provided you’ve set your interests accordingly. These vacancies cover a range of disciplines from copywriting to content marketing.

  • High-quality writing jobs and vacancies from reputable companies.
  • Competition is high.
  • You will probably have to go through a standard recruitment process with an HR team or interviewer.
  • Not specific to just writing

How Much Can Writers Get Paid?

Table of freelance writing services

Rates for writers vary depending on what you write and where you sell your work. According to the  U.S. Bureau of Labor Statistics   (BLS), writers and editors in America earn up to $98,840 per year.

I asked my editor about this salary and she said it sounded too high. Salary reports for writers vary a lot. Therefore, here are five more sources that provide detailed data regarding how much writers are paid for their work.

Like most online jobs , these rates and salaries vary by time of year, location, and industry.

I’ve captured the rates at the time of writing this article (August 2019). If you’d like me to update a figure, leave a comment below.

1. Glassdoor

According to Glassdoor, freelance writers earn an average of €48,252 per year in the United States. You can earn more if you specialize in an area like copywriting or content writing. Source

2. PayScale

A freelance writer can expect to earn $21.59 per hour, excluding commissions and bonus sharing. They can also expect an average salary of $40,148 depending on their industry and experience.

My takeaway?

This industry rate is on the low-side and covers too many specialisms.

Freelance copywriters, for example, regularly earn over six figures.

(Just take any of the AWAI courses !)

You can also earn a lot more by providing additional services like SEO, consulting, or even coaching.

Alternatively, consider turning your work into a book or course that you sell for a higher price-point. Source

3. Editorial Freelancers Association (EFA)

Similar to PayScale, the EFA provides salary data for subcategories of writing.

Here is the data from their 2019 report: Source

  • $40–50/hour; 20–25 cents/word
  • $50–60/hour; 26–50cents/word
  • $50–60/hour; 30–95cents/word
  • $40–50/hour; 26–50cents/word
  • $60–70/hour; 80–95cents/word
  • $40–100/hour; 20cents–$2/word
  • $50–60/hour; 45–55cents/word

4. The Irish Times

Much of the data provided above concerns, American writers and authors.

However, New York, Los Angeles, and San Francisco aren’t the only hubs for earning money as a writer. Just ask me. I’m an Irish writer!

The Irish Times  says many new authors struggle to sell more than 100 copies of their book in a single year and  earn less than $500.

However, writers can earn more money by investing in a good book  and advertising their books. Amazon pays writers as follows:

  • Books sold for $2.98 or under 35% of the price
  • Books sold for $2.99 to $9.99: up to 70% of the price

If a writer sells a thousand copies of a book for $9.99 in year one, they can earn up to $7,000 for one book. If a writer self-publishes multiple versions of their book (Kindle, print, large print, audio, etc.), this is achievable.

5.   The Society of Authors

In a 2015 survey of 317 writers, the Society of Authors found average earnings for British authors are £12,500, or $15,000, per year.

The report states, “This figure is just 55% of average earnings in the U.K., coming in below the minimum wage for a full-time job at £18,000 and well below the Joseph Rowntree Foundation’s minimum income standard of £17,100.”

That’s a social policy research and development charity in the U.K. Source

I’ve always loved to write, so after graduation from secondary or high school, I trained as a journalist between 2000 and 2004.

I worked as a print, news, and technology journalist for Irish newspapers and radio stations. I earned an income from writing in the traditional sense—getting paid by an employer for my work.

During the recession in 2008, many freelance journalists were let go, and some prominent Irish media publications went out of business, including a few I worked for.

I worked in social care (or in a residential care facility) for a few years, and I wrote mostly fiction as a hobby. I entered my stories into writing competitions that paid winners a small amount, but I didn’t have much luck.

So while out of work, I decided to start a blog about technology, thinking I could start the Irish version of popular US technology and productivity blog Lifehacker. 

I called it WorkReadPlay, which was a terrible name for a site.

Eventually, I realized I’m more interested in topics like creativity, writing, and productivity. So in 2014, I relaunched my site as Become a Writer Today .

After I relaunched my site, I wrote articles that no one read. Wondering how I could find readers, I started reading articles and then taking courses in blogging.

I also worked with the owner of a successful site who later became a mentor, Jon Morrow of Smart Blogger. His articles and courses laid out the path to earning a living from writing online.

After I’d found some readers, I faced extra costs like website hosting and my email service provider.

Next, I wondered how I could pay for these. So I studied how other online writers earn an income from their work on my own time.

Today, I earn money from writing through self-publishing books, freelance writing and creating courses.

I also earn money as a copywriter and content marketer in the B2B industry. I spend about 10-15 hours a week on freelance writing activities.

I earn money from recommending courses, software, and services that writers on my email list find beneficial. I

In some cases, I review these services for writers, and in other cases, I simply explain how I use them in my business via a video, email, or article.

I’ve taken dozens of courses in online business, entrepreneurship, and self-publishing.

They all recommend variations of the same business model: Figure out your ideal audience, create content that helps your audience then create or recommend relevant products, services or even books.

Invest in your education as a writer.

When you start earning an income from writing, my best tip is to set aside a small amount for learning each month.

At first, that might simply be a budget for buying business books. As your income grows, set aside a larger budget for taking online writing classes or   MasterClasses online classes  that help improve your craft.

The first time I spent a thousand plus dollars on an online course, I worried that I was being scammed and giving my money to a random person on the internet.

That person later became my mentor and taught me a lot about online business, over the course of five years.

Almost every course I have taken paid dividends directly in revenue or indirectly in soft skills.

I also recommend gaining expertise in areas like content marketing and diversifying your writing skillset.

Your path to getting paid to write might look different than mine, but most successful online writers earn more by diversifying their income streams.

Most successful nonfiction authors, for example, earn more money by offering additional services like courses or consulting.

Getting paid to write is easier than ever once you figure out your niche and who your ideal reader is. Lots of new jobs come online every day for writers. The question is do you have the right skill set?

Your niche could be creative writing jobs, greeting card writing, writing jobs for beginners, targeted ads, technical writing, content marketing, or academic writing. More writing jobs are online now than ever. You just have to know where to look.

Writing Jobs FAQ

Combine your ability to write about a particular topic with a secondary skill set. For example, learning the basics of SEO means you can write articles that rank in search on Google. Companies will hire your for this combination of unique skills.

Consider studying content marketing. This type of work combines creative thinking and ideas with traditional writing and marketing. Content marketers are also in high demand as the internet thrives on content.

Writing is a fantastic career choice. Thanks to the internet, writers have more opportunities than ever today. Even if you don’t earn a full-time living from writing, the ability to think clearly by writing is a secondary skill set useful for most professions.

Traditional writing jobs include working as a journalist, magazine writer or editor. Some better options today include freelance writing, working as a digital copywriter or content marketing. Employers are looking for writers with skillsets in all of these areas as the internet thrives in content. You could also write and self-publish a book or start a blog.

Writing is a universal skill that can be useful in almost all careers. However, if you are looking for a job where writing is a central element of your daily tasks, then there are many jobs out there for you right now. They include the likes of online content, as well as technical writing jobs, not forgetting all the work currently available within both the marketing and communications industries.

If you love writing, then you should know that these are just some of the jobs that require a lot of writing: communications executive, marketing executive, technical writer, PR executive, copywriter, and researcher. 

You can make excellent money working as a content marketing manager, with the average salary of this role about $70k per year. However, if you want to become a millionaire, you may need to succeed in your creative writing pursuits and have a lot of luck too!

Your Ph.D. in Creative Writing could help you get a job as a reporter, copywriter, editor or within marketing. In fact, your PhD could help you in any job hunting scenario, as it proves that you have an ability to work independently and creatively and shows you are a hard worker. 

Entry-level writing jobs include junior copywriter, junior reporter, proofreader, and content executive. That is not an exhaustive list. New writing jobs emerge as the tools and platforms for writers evolve. For example, the title of e-commerce copywriter didn’t exist in the early 2000s.

Edgar Allan Poe was a short-story writer, a poet, a critic, and an editor. He was born on January 19, 1809, in Boston, Massachusetts and died on October 7, 1849. Poe is famous for his macabre storytelling.  

To find high-paying content writing clients, consider utilizing freelance marketplaces (Upwork, Freelancer, and Fiverr), job boards, and cold-pitching to businesses in your niche. Networking at industry events and leveraging referrals from satisfied clients can also help you connect with high-paying clients. Additionally, use social media platforms to showcase your writing skills and attract potential clients.

To get paid for writing with no experience, consider writing for content mills, guest blogging for established blogs, pitching articles to websites and magazines, offering your services to local businesses and non-profits, and starting your own blog. These opportunities can help you gain experience, build a portfolio, and eventually attract paid writing gigs.

The type of freelance writing that pays the most varies depending on several factors, such as the writer’s experience, expertise, and the demand for their services. Some of the highest-paying freelance writing jobs include: 1. Copywriting for businesses 2. Technical writing for software, engineering, or medical industries 3. Grant writing for non-profit organizations 4. Ghostwriting for books, speeches, and articles 5. Content creation for high-traffic websites or blogs 6. Scriptwriting for television shows or movies.

Yes, there is a high demand for writers in various industries and sectors. With the rise of digital content, businesses and organizations are increasingly recognizing the importance of quality written communication to engage their audiences, drive traffic to their websites, and promote their products or services. Here are a few reasons why there is a high demand for writers: Content Marketing Search Engine Optimization (SEO) Digital Media and Publishing E-commerce and Product Descriptions Copywriting and Advertising Technical Writing Freelance Opportunities

Do you want an intensive course in non-fiction writing for fun or profit, plus the help you need to succeed as a blogger, freelance writer or non-fiction author? The Savvy Non-Fiction Writers Club will help you get paid to write fast. It’s the only resource you need if you want to become more prolific, earn more money or make an impact .

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Bryan Collins is the owner of Become a Writer Today. He's an author from Ireland who helps writers build authority and earn a living from their creative work. He's also a former Forbes columnist and his work has appeared in publications like Lifehacker and Fast Company.

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  • Content Writing Jobs: 10 Handy Places to Get Hired Online

Evan Jensen

Online resources to find content writing jobs

1. flexjobs, 2. cloudpeeps, 3. freelance writing, 4. glassdoor, 6. journalismjobs, 7. linkedin jobs, develop your linkedin profile, 8. media bistro, 9. problogger, 10. virtual vocations, build your freelance business one assignment at a time.

Handy Places to Find Content Writing Jobs. Makealivingwriting.com

Ask your network. Send cold-pitch emails. Make phone calls. Try direct mail. Connect with agencies. Marketing is the name of the game, especially when you’re starting out.

These are proven marketing strategies to find prospects and get hired for content writing jobs. The more prospects you reach out to, the closer you get to your goals to move up, earn more, and make a living writing.

Looking for another way to find freelance work?

It’s no secret that trolling Craigslist for content writing jobs or putting all your bets on Upwork to find great clients aren’t the best ways to build your freelance writing business .

But there are some online resources you’ll want to add to your toolbox.

If you want to get hired, grow your network, and build your portfolio of freelance work, check out these handy places to get hired online.

Finding your own clients to pitch freelance writing services will almost always win out over content mills, bidding sites, and job boards.

But there are some online resources worth checking out to help you:

  • Identify clients in your niche
  • See who’s hiring freelancers
  • Find out what type of content writing jobs are in demand
  • Fill a gap as a temporary writer until a full-time position is filled
  • Get hired for a freelance assignment or long-term contract

Tip: Don’t ignore listings for full-time writing jobs. Find a writing job in your niche that looks like a good fit, except for the 9-5 part? Reach out to the editor or marketing director with a letter of introduction. It’s a great way to land a temporary contract until they hire a full-time employee, which can take months at larger organizations.

Ready to check out the list of handy online resources to find freelance work?

Disclosure: Some of the links below are affiliate links, which means at no extra cost to you, we may earn a commission if you click through and make a purchase.

Want to know a little secret about the Junk Free Job Board inside the Freelance Writers Den? A few of the job listings come from FlexJobs. In fact, FlexJobs is one of our favorite freelance writing job boards .

It’s a paid service that complies thousands of online listings for freelance writing jobs and other remote work. (You’ll get 30% off with Code: FLEXLIFE , thanks to our special hookup with them.)

Tip: You can search the listings without handing over your email address or paying for the service. Use the Advanced Search feature , add a keyword from your niche, and choose a category like Writing, Marketing, or News & Journalism. If you want to see all the details, you’ll need a subscription.

When an editor or marketing director needs a writer, chances are pretty good they’re going to ask their “peeps” first. So how do you get on an editor’s radar?

That’s the foundation for CloudPeeps, created to match freelance writers with companies like Airbnb, Virgin America airlines, Lyft, Zappos, and many others.

Is it just another place that pays cheap rates for content writing jobs? You decide. Clients expect to pay freelancers $60 to $100 per hour or $100 to $250 per blog post.

The Freelance Writing job board gets a virtual fist bump for being an online resource for writers longer any others on this list. Since 1997, like when the Internet was still pretty new. Their staff compiles freelance writing jobs to keep the list going.

Companies can also use the site to find writers. Some of the most recent listings include jobs for blog writing, case studies, copywriting, and more.

Tip : Check the “Remote” box on the left when you search the list to filter out the full-time jobs. And be selective. You’ll find some writing opportunities here that pay professional rates. But others don’t…just a reminder that the best content writing jobs are usually the ones not advertised.

What’s it like to work for company X? If you want to get some insight about a potential freelance writing client, Glassdoor is a good place to look.

But it’s not just a place for employees to post glowing reviews or less-than-happy employees to dish out the dirt. Glassdoor is also a place where employers are looking for freelancers to write blog posts, articles, case studies, white papers, marketing-funnel content, and more.

Here’s an example: A basic search under the Jobs tab for “freelance writer” returned a list of about 1,300 writing jobs. Refine your search, and you’ll be able to sift though the list to find content writing jobs in your niche.

Indeed.com showed up on the Interwebs 14 years ago as a recruiting and job search tool. It didn’t take long for Indeed to outperform it’s competitor, Monster.com (which once paid $4 million for a series of Super Bowl ads).

At the time, most of those writing jobs were for the 9-to-5-sit-in-a-cubicle kind. But that’s changing in today’s freelance economy .

Tip: A quick search for “freelance writer” on Indeed turns up 700-plus content writing jobs for media companies, digital marketing agencies, and staffing services searching for the right freelancer to fill contract assignments.

Looking for assignments writing for newspapers, magazines, and media organizations?

That’s what you’ll primarily find at JournalismJobs, which was founded in 1998 by former Washington Post writer and editor Dan Rohn.

Tip 1 : When you search for freelance work here, use the “Job Type” tab on the left to narrow your search to “freelance” and “telecommute” opportunities.

Tip 2: Also, if you’re looking for an easy way to get a clip, pitch a local story idea to a newspaper in your community. Sad but true…most operate with a shoestring staff and work with freelancers.

If you’re going spend any time checking out these online resources to find content writing jobs, use LinkedIn.

As a freelance writer, it’s by far the best place online to network with people in your niche, connect with editors and marketing directors, and find freelance work.

Take the time to develop and improve your LinkedIn profile as a niche freelance writer. When you optimize your LinkedIn profile, you make it a lot easier for an editor or marketing director to find you. Plus, LinkedIn will recommend job searches based on your profile to save you time.

Before you jump into the search bar on Media Bistro, take a look at the Resources tab at the top of the page. You’ll find useful tips about how to pitch story ideas to a long list of niche, trade, and consumer magazines.

MediaBistro launched way back in 1999, and it’s carved out a niche as a place where companies can find media professionals. That’s good news for freelancers.

When you search for content writing jobs here, you’ll find publishing companies, digital marketing agencies representing Fortune 500 companies, and media outlets in need of your skills.

Tip:  Check the “Working from home” box to narrow your search to freelance or remote work.

When Darren Rowse stumbled upon this foreign concept called “blogging” back in 2002, he decided to start a blog to write about stuff like pop culture and spirituality. And he became obsessed with blogging, online writing and driving traffic.

That’s basically how ProBlogger started. The site includes a lot of resources for freelance writers and bloggers, including the ProBlogger job board.

Tip:  After sifting through the latest listings, there’s a mix of content writings jobs that pay respectable rates (like $300 per blog post on personal finance topics), and others that don’t.

Here’s a FlexJobs competitor. It works pretty much the same way.

At Virtual Vocations, real people sift through thousands of online jobs to create a searchable database where you can find remote work, including content writing jobs.

You can search for freelance work and see what’s out there for free, but you’ll need a paid subscription to see all the details.

“Our job board is 100 percent hand screened,” says Virtual Vocations Public Relations Director Michelle Rawlings. “Every opening we post gets human eyes on it, and is looked at again by our team in 30 days for review.”

Tip: Search by title like “freelance writer” or click on one of the categories like “Writing,” “Creative,” or “Marketing,” to see what’s available. Then use the “Telecommute” filter on the left to narrow your search.

If you want to build a successful freelance writing business, you’ll need to market like crazy…at least at first. Job boards can be one way to find potential clients. Just keep in mind that the best content writing jobs are usually the ones not advertised.

Where do you find content writing jobs online? Let’s discuss in the comments below.

Evan Jensen  is the blog editor for Make a Living Writing. When he’s not on a writing deadline or catching up on emails, he’s training to run another 100-mile ultra-marathon.

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Navigating The Job Market: How To Apply For Content Writing Jobs

Last Updated on Aug 1, 2023

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Navigating the job market for content writing positions can feel overwhelming, but with the right approach, you can stand out. While strong writing skills are crucial, there are other factors to consider.

In this article, we’ll cover how to identify your strengths, research potential employers, tailor your application, showcase your writing, build an online presence, follow up, and continuously improve.

By learning how to practice content writing skills, you can increase your chances of landing your dream job.

Key Takeaways

  • Identify your strengths and skills to showcase in your application
  • Research potential employers and tailor your application to their content strategy
  • Utilize job boards, networking, and social media platforms to find job leads
  • Stay up-to-date with industry trends and continuously improve your skills to set yourself apart from other candidates.

A compass resting on an open book surrounded by pencils, representing guidance and preparation for applying to content writing positions.

Identify Your Strengths and Skills

Identifying strengths and skills is crucial before you learn how to apply for content writing jobs. Evaluate what sets you apart and the relevant skills you possess.

Highlight achievements such as increasing website traffic or writing highly viewed articles to showcase your abilities.

When applying, infuse your personality into your application materials to demonstrate creativity and compatibility.

A learning hub can assist you in identifying your strengths and skills to enhance your content writing job applications.

Research Potential Employers

To find a job as a content writer, you need to research potential employers. Start by looking for companies that are actively hiring writers and read reviews to get an idea of what it’s like to work there.

Check the company’s reputation and research its content strategy to see if it aligns with your skills and interests. By doing this, you’ll be able to narrow down your job search and increase your chances of finding the right fit for you.

To research potential employers effectively, learn how to practice content writing skills that cater to the industry and company’s needs.

Find Companies Hiring Content Writers

Start by checking out job boards like Indeed, where you’ll find a wide range of companies seeking content writers for their websites and marketing materials. These job boards allow you to search for jobs based on location, industry, and experience level. You can also set up alerts so that you are notified when new positions become available.

Some popular content writing job boards include ProBlogger, Freelance Writing Jobs, and BloggingPro.

In addition to job boards, networking for job leads is another great way to find companies hiring content writers. Attend industry events or join online groups and forums related to your niche.

Connect with other writers and professionals in the field who may be able to provide insights into potential employers or even refer you for open positions.

Don’t forget about utilizing social media platforms such as LinkedIn to showcase your skills and connect with recruiters in your industry.

Discover lucrative opportunities for creating iGaming content by exploring top companies hiring content writers.

By actively seeking out opportunities through multiple channels, you increase your chances of finding the perfect content writing job for you!

Read Reviews and Check the Company’s Reputation

Before you accept a position as a content writer, it’s important to do your research and check out the company’s reputation.

One way to do this is by reading reviews from current or former employees. You can find these on websites like Glassdoor or Indeed, where people share their experiences working for different companies.

Checking company reviews can give you insight into the work culture, management style, and overall employee satisfaction at the company. If there are consistent negative reviews about poor management or lack of communication, it might be a red flag that this isn’t the best place for you to work.

On the other hand, if there are mostly positive reviews and people seem happy with their job and colleagues, it could be a good sign that this is a reputable company worth considering.

Before applying, make sure to read reviews and check the company’s reputation to ensure they follow the basic rules of content writing .

Reputation management is key when it comes to finding a job as a content writer, so take your time to read through reviews before making any decisions.

Research the Company’s Content Strategy

Once you’ve checked the company’s reputation through employee reviews, take a closer look at its content strategy by examining its website and social media presence to get a feel for its brand voice and tone.

As part of your research on the company’s content strategy, familiarize yourself with the types of articles in content writing .

Conducting a content audit will allow you to analyze the quality, relevance, and consistency of the company’s current content. This will give you an idea of what types of content they produce and whether or not they align with your own writing style.

Additionally, conducting a competitor analysis can help you identify gaps in the market that the company may be trying to fill. By looking at what its competitors are doing well (and not so well), you can gain insight into how the company is positioning itself within its industry.

Furthermore, identifying the target audience and creating buyer personas can give you an understanding of who the company is trying to reach with its content. This information can help guide your writing and ensure that it resonates with the intended audience.

Tailor Your Application to the Job Description

When applying for content writing jobs, it’s important to tailor your application to the job description. This means customizing your resume and cover letter to highlight relevant experience that matches the requirements listed in the job posting.

You should also use keywords throughout your application to help it stand out to potential employers and increase your chances of being selected for an interview.

Customize Your Resume and Cover Letter

Crafting a standout resume and cover letter that showcases your skills and experience is crucial in landing your dream content writing job. Here are some tips to help you customize your resume and cover letter:

  • Resume formatting: Make sure your resume is easy to read and visually appealing. Use bullet points, bold text, and white space to break up the content. Highlight relevant experience at the top of your resume, and tailor each section to the job description.
  • Cover letter structure: Your cover letter should be no longer than one page, and should include an introduction. Use contractions and address the hiring manager by name if possible. Then, create body paragraphs that highlight why you are a good fit for the role. Finally, conclude your letter by stating how you can contribute to the company’s goals. Use professional language throughout.

By taking the time to customize your application materials for each job you apply for, you can increase your chances of standing out from other applicants and landing an interview.

Highlight Relevant Experience

To make your resume stand out, you should highlight relevant experience using bullet points and white space which will help emphasize your strengths and show how you can bring value to the company. This means that instead of simply listing job duties, focus on specific achievements and projects that demonstrate your skills. Don’t forget to highlight transferable skills as well.

For example, if you worked in customer service but are applying for a content writing role, emphasize your ability to communicate effectively and empathetically with customers.

In addition to highlighting relevant experience, it’s important to leverage portfolio samples when applying for content writing jobs. A strong portfolio showcases your writing abilities and gives potential employers an idea of what they can expect from you.

Make sure to include a link or attachment of your portfolio in your application materials or on your resume. By doing so, you’ll give yourself an edge over other applicants who may not have such a strong visual representation of their work. Remember, showcasing your skills is key when navigating the job market!

Use Keywords

Using keywords is essential for standing out in the competitive world of resume screening and showing your relevant skills to potential employers. When you apply for content writing jobs, make sure that your resume contains relevant industry keywords that are often used by hiring managers. This will ensure that your application gets past the initial screening process and lands on the right desk.

Here are some tips for optimizing resumes with keywords and networking strategies:

  • Research job descriptions: Look at multiple job postings to identify commonly used words and phrases related to content writing.
  • Use action verbs: Start bullet points with strong verbs like ‘created,’ ‘managed,’ or ‘delivered’ to highlight your experience.
  • Include skills: Make sure to include specific software programs, tools, or platforms that you’ve worked with in the past.
  • Network online: Connect with other writers on social media platforms like Twitter or LinkedIn, join writing groups, and engage in conversations about industry trends and topics.

By using these tips when applying for content writing jobs, you can increase your chances of getting noticed by potential employers and land a fulfilling career in this exciting field.

Showcase Your Writing Skills

You can impress potential employers by demonstrating your writing prowess and showcasing your unique style. One way to do this is by practicing writing exercises that help you hone your skills and develop a distinctive voice.

You can try crafting different types of content, such as blog posts, articles, or social media updates, to showcase your versatility and adaptability. Another way to showcase your writing skills is by using social media platforms for writing showcases.

You can create a professional profile on LinkedIn or other job search websites where you can share samples of your work and highlight any relevant experience or accomplishments. Additionally, you can use personal blogs or online portfolios to display a range of content that demonstrates your expertise in various topics or industries.

By doing these things, you will be able to present yourself as a competent and creative writer who has the potential to add value to any organization.

Build a Strong Online Presence

Creating a powerful online presence is essential in today’s digital age, as it allows potential employers to find and assess your skills and experience easily. Personal branding plays a crucial role in building an online presence that stands out from the crowd.

Here are five tips for building a strong personal brand:

  • Craft a compelling bio that showcases your strengths and expertise.
  • Create high-quality content that reflects your writing style and demonstrates your knowledge on topics relevant to your target audience.
  • Engage with others by commenting, sharing, and participating in conversations on social media platforms where you can connect with potential clients or colleagues.
  • Develop a consistent visual identity across all of your online profiles to reinforce your brand image.
  • Stay up-to-date with industry trends and news so that you can demonstrate thought leadership and stay relevant in the eyes of potential employers.

By following these steps, you’ll be well on your way to creating a personal brand that helps you stand out from other candidates when applying for content writing jobs.

Remember, building an online presence is an ongoing process that requires time and effort, but the rewards are worth it. A strong social media presence can help you establish credibility within the industry while also providing opportunities for networking and collaboration.

Follow Up on Your Applications

When applying for content writing jobs, it’s important to follow up on your applications. Sending a follow-up email shows that you’re interested and motivated in the position. Be persistent but professional in your communication, as this can help you stand out from other applicants.

Remember to accept rejection gracefully; it’s not personal, and there may be other opportunities that better fit your skills and experience.

Send a Follow-Up Email

Now that you’ve applied for the content writing job, it’s time to take a proactive step and send a follow-up email to show your interest in the position. Effective communication is key when sending a follow-up email. It should be polite and professional while also showing enthusiasm for the job opportunity.

When sending your follow-up email, timing and etiquette are important factors to consider. Here are three things to keep in mind:

  • Wait at least one week before following up on your application.
  • Address the email specifically to the hiring manager or recruiter who reviewed your application.
  • Keep it concise and focused on reiterating your qualifications and interest in the position.

Remember that managing expectations is also crucial during the job search process. While following up can demonstrate interest and initiative, don’t be discouraged if you don’t receive a response right away or if you ultimately don’t get selected for an interview or offer. Keep applying for other opportunities and continue honing your skills as a content writer.

Be Persistent but Professional

It’s important to remain professional while persistently following up on your interest in a position. Balancing persistence and professionalism is key when trying to secure a content writing job.

While it’s important to show enthusiasm and dedication, bombarding the hiring manager with emails or phone calls can come across as pushy and unprofessional.

Instead of constantly reaching out, try spacing out your follow-ups and keeping them polite and concise. Thank the hiring manager for their time, express your continued interest in the position, and ask if there are any updates on the hiring process.

If you receive a rejection letter, don’t be discouraged. Overcoming rejection gracefully is also an important aspect of navigating the job market. Use this opportunity to ask for feedback on how you can improve your application or portfolio for future positions.

Remember to thank them for considering you and leaving a positive impression – you never know when another opportunity may arise at that company or through someone they know in the industry.

Accept Rejection Gracefully

Hey, don’t sweat it if you get a rejection letter – learning how to accept rejection gracefully is all part of the game. It’s important to remember that rejection doesn’t define your worth as a writer.

Instead of dwelling on the negative, use this opportunity to reflect on your application and see if there’s anything you can improve upon for future job opportunities.

Here are four tips for handling rejection and maintaining motivation:

  • Keep a positive mindset: Remember that rejection is common in the job market, but it doesn’t mean you’re not talented or skilled.
  • Ask for feedback: Reach out to the employer and politely ask for feedback on why you weren’t selected. This’ll give you valuable insight into what they were looking for and how you can improve in your next application.
  • Learn from your mistakes: Use this experience as an opportunity to learn and grow as a writer. Take note of any areas in which you could have improved, such as tailoring your application more specifically toward the job description or providing stronger writing samples.
  • Keep applying: Don’t let one rejection discourage you from continuing to apply for jobs. Stay persistent and keep improving your skills – eventually, the right opportunity will present itself!

Continuously Improve Your Skills

To improve your chances of landing content writing jobs, you should continuously improve your skills and stay up-to-date with industry trends.

Skill-building techniques can include taking online courses, attending workshops or conferences, and practicing regularly. These activities not only enhance your writing abilities but also show potential employers that you’re dedicated to self-improvement.

In addition to skill-building techniques, it’s crucial to stay informed about industry trends and innovations. This ensures that the content you produce is relevant and engaging for the target audience.

Follow thought leaders on social media platforms, read industry blogs and publications, and network with professionals in the field. By continuously improving your skills and staying up-to-date with industry trends, you’ll set yourself apart from other candidates and increase your chances of securing content writing opportunities.

Frequently Asked Questions

How do i negotiate my salary when applying for content writing jobs.

When negotiating your salary for content writing jobs, research current job market trends and company pay scales. Be confident in your worth and have a clear idea of your desired salary range before entering negotiations.

Should I include a cover letter with my application, and what should it include?

Want to stand out when applying for a content writing job? Always include a cover letter. It should highlight your skills, passion and explain why you’re the best fit. Keep it concise and follow the proper format.

How can I stand out from other applicants when applying for content writing jobs?

To stand out from other content writing job applicants, create samples that showcase your unique voice and skillset. Building a personal brand through blogging or social media can also help employers see you as an expert in the industry.

What are some common mistakes that applicants make when applying for content writing jobs?

Common mistakes in content writing job applications include not tailoring your resume and cover letter, failing to showcase relevant experience, and submitting work with errors. Improve by researching the company and proofreading thoroughly.

Is it important to have a portfolio of my writing samples, and how can I create one if I don’t have any previous work experience?

Yes, having a portfolio of writing samples is crucial. Showcase your skills by creating content on your own and gaining experience. Building credibility, expanding your network, and highlighting strengths will impress potential employers and land you dream jobs or start a freelance business while developing a personal brand.

Congratulations, you’ve made it to the end of our guide on how to apply for content writing jobs! By following these steps, you should feel more confident in navigating the job market and finding your dream position.

Remember, identifying your strengths and skills is crucial in highlighting what sets you apart from other candidates. Researching potential employers will help you tailor your application to their needs and increase your chances of landing an interview.

It’s important to showcase your writing skills through a strong portfolio and online presence. Building relationships with potential employers by following up on applications can also give you an edge. And don’t forget to continuously improve your skills by seeking feedback, learning new techniques, and staying up-to-date with industry trends.

In conclusion, applying for content writing jobs can be competitive but by putting in the effort to showcase your unique abilities and staying persistent in pursuing opportunities, you’ll be sure to find success. As they say, “the early bird catches the worm”– so start researching and applying today!

This content, initially generated by AI, underwent meticulous, expert human refinement. The human editor (mentioned below) ensured thorough fact-checking, upheld trustworthiness, and added an authoritative touch to enhance its credibility.

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Jack Alexander Morrison Austin is a content marketing maverick, driving sales, and growth through high-quality content and advanced SEO strategies.

As the creative engine behind Grassroots Content, Jack’s mission is to turn the ordinary into the extraordinary, ensuring brands get noticed in the crowded digital landscape.

Hailing originally from the UK, Jack now calls Da Nang, Vietnam his home, an inspiring backdrop for his audacious vision of revolutionizing content creation to catalyze tangible growth in business performance. His approach is not just about words or SEO for SEO’s sake; it’s about creating a unified vision that genuinely assists customers and primes brands for Google’s ranking.

With a keen interest in Google’s Natural Language Processing and algorithm analysis, Jack masterfully crafts content that is compelling and designed to surge traffic, skyrocket click-through rates, and multiply sales. Every month, he and his team deliver over 500,000 words to delighted clients worldwide, paving the way for unprecedented growth in their business performance.

When he’s not immersed in crafting top-notch content or decoding Google’s algorithms, Jack can be found indulging in his love for football, music, and outdoor adventures. A fan of camping, he thrives on the thrill of exploring new terrains, much like his approach to content marketing.

Ready to transform your content strategy and experience the Grassroots Content difference? Feel free to contact Jack for a free consultation. Be part of the revolution in content creation that drives organic growth and boosts conversions. Jack Austin is here to amplify your brand and turn the ordinary into the extraordinary.

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15 Content Writing Jobs For Aspiring Creatives

September 10, 2021 (Updated: May 4, 2023)

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What Does a Content Writer Do?

Are content writers in demand, what are the different types of content writing jobs, how do i become a content writer, how do i get into content writing jobs.

Content writers communicate information about businesses, products, services, and industries with the public through original written work. Typically, their role is to attract customers to a brand or to convince them to complete a call to action, although some types of content writers work on translating, editing, or summarizing different types of documents. Creative people who have interests in storytelling and persuasive language may be a good fit for these jobs.

how to do content writing jobs

Image via Unsplash by @dancounsell

Content writers create material for blogs, websites, social media, and other print and digital platforms. They keep content consistent across all client projects and work with other team members to create a cohesive brand message. Other duties of a content writer include:

  • Creating style guides to ensure the professional production and clarity of all content
  • Following content requirements and specifications as dictated by the client
  • Meeting project delivery deadlines
  • Preparing document outlines
  • Proofreading work for tone, style, clarity, formatting, and grammar
  • Researching various topics
  • Updating content based on client edit requests
  • Working with customers to define content needs

The Bureau of Labor Statistics doesn’t specifically list content writers in its job outlook occupations guide. The organization expects technical writer careers to grow by 7% between 2019 and 2029. It also expects author and writer careers to decline by 2% in that same period.

People in the field—such as Yuwanda Black, an Inkwell Editorial publisher— expect content writer positions to keep growing . Black believes that people want more career flexibility, which will lead to more freelance jobs. She also thinks companies may be interested in hiring niche talent without having to pay for full benefits packages.

“Content writer” is an umbrella term for many unique positions in marketing, business, journalism, and other industries. Some of these roles include:

Blog Writer

Blog writers create, edit, post, and share content for blogs . The tone of blog posts is generally more relaxed and conversational than other content writing. Bloggers may focus on current events, breaking news, industry updates, or other timely topics. They have a strong understanding of their target audience and how to communicate with them most effectively. They may also invite other bloggers, guests, or subject matter experts to contribute content to their sites. According to Indeed, they make an average of $14.51 per hour for their services.

Business Naming and Slogan Writer

These creatives come up with names for new businesses and slogans for brands and products. They may also write jingles or create sayings for things like bumper stickers and greeting cards. Business name and slogan writers often work in freelance capacities because of their specialized talents. Different from other content writing, slogan writers may enter contests or competitions to make money by writing catchy slogans for government agencies, businesses, and other organizations.

Creative Writer

Creative writers work in long-form copy like books, scripts, or essays. They typically plan, outline, and summarize their content, too. Creative writing may include extensive research and fact-checking. Unlike some types of content writing, creative writers may work with both fiction and nonfiction subjects. According to Salary.com, they make, on average, $25 per hour .

Email Copywriter

These copywriters help design email marketing strategies, create email content, and share correspondence with subscribers. Their primary goal is to write copy that creates sales or gathers leads through the email channel. Email copywriters also keep their audience and subscribers informed about news and updates. A company that uses an email copywriting service  may pay between $100 and $2,000 per email , a portion of which goes to the content writer. The high end of this pay scale may also reflect research, testing, and optimization that the copywriting service completes in order to maximize each email’s success.

Legal Writer

These writers draft legal documents, articles about legal issues, and other materials on behalf of lawyers and law firms. Other projects may include summarizing news briefs, recapping case law, writing educational articles, compiling attorney profiles, or sending memos. In this niche, legal writers must follow all the regulations and expectations of the industry. ZipRecruiter states that most legal writers make an average of $42 per hour .

Press Release Writer

This type of content writer creates press releases or news briefs on behalf of an individual or organization. Press releases are typically one page and have a simplistic style. They’re sent to media contacts for as-is distribution or as research and content for a longer article. Press releases also appear on company websites, get sent through email, or are featured on social media.

Press release writers may cover topics such as events, product launches, philanthropic efforts, and other newsworthy topics. Some work in-house with businesses and have other public relations duties. Freelancers may charge per word or a flat rate per page for their services. Those who charge hourly may make between $30 and $182 .

Product Description Writer

Product description writers create blurbs about items for sale. They describe features, benefits, and other important information about each product for consumers. The goal is to persuade and encourage people to buy certain items. You can find product descriptions anywhere sales take place: websites, e-commerce stores, in-store signs, catalogs, email marketing, and social media. We even employ product description writers at CopyPress to provide this service to our clients. Throughout the United States, product description writers make about $21 per hour .

Proofreader and Editor

Though not content writers, proofreaders and editors are important to the creative process. Proofreaders check written pieces for spelling, grammar, and punctuation mistakes. Editors do those same tasks, in addition to:

  • Adding additional content for clarity
  • Checking facts
  • Cutting content that is redundant or irrelevant
  • Ensuring all pieces match the client or company style guide
  • Restructuring pieces for better flow

These professionals work in any place that also has writers, such as marketing firms, newspapers, magazines, and publishing houses. Many also work in freelance capacities. Editors make, on average, $23.32 per hour . Proofreaders make just slightly less, with an average of $22.25 per hour .

Research Summary Writer

A research summary is a professional document that describes the process and outcome of a research project for a specific audience. Research summary writers often have an education in the specific field they write about. This helps them understand the relevant research procedures and language, making it easier for them to translate it into readable content for all audiences. They often work in fields like education, science, medicine, engineering, and technology. Pay scales vary depending on the subject and type of research.

Resume Writer

Resume writers help clients restructure their current resumes or create brand new ones. They understand the format, language, and elements that get a resume past the applicant tracking system (ATS) that many companies may use to screen the documents. They also understand which resume features are most appealing to hiring managers and recruiters. Resume writers often work one-on-one with clients to discuss their skills, work history, education history, and career goals, and they make an average of $21 per hour .

Sales Copywriter

These copywriters create content intended to persuade people into buying a product or service. Sales copywriters make pieces that they expect to create conversions every time they’re viewed. They understand sales tactics and how to use words to replicate those tactics on the page. They may understand how to write good calls to action and how psychology plays a role in sales.

The price that freelance sales copywriters can charge per hour may depend on their experience and reputation for conversion . New sales copywriters with less than two years of experience may charge $50 to $80 per hour, while more advanced freelancers may charge between $120 and $200 per hour.

Technical Writer

Technical writers create documents that tell people how to build, use, and operate products and machines. They write instruction manuals, how-to documents, journal articles, research copy, and other related materials. Technical writers may also work on complex topics like engineering, medicine, or technology. They often work to share highly specialized information with an audience that has less background knowledge of the procedures or jargon used by professionals. According to the U.S. Bureau of Labor Statistics, the average pay for this role is $35.89 per hour .

Transcriptionist

Transcriptionists listen to voice recordings and conversations and turn them into written documents. They may transcribe events like:

  • Corporate meetings
  • Legal proceedings
  • Medical consultations

Some transcriptionists specialize in certain fields, such as law or medicine. They generally work from audio recordings, but some, like court reporters, transcribe in person. Live transcriptionists may use shorthand or another type of abbreviated writing when listing to in-person events. They then polish those documents to include full sentences. Transcriptionists make $16.43 per hour on average.

Translators change written material from one language into another. They focus on maintaining the meaning and structure of the original work as they develop the translation. These professionals can read, write, and usually speak at least two languages. Effective translators understand cultural references and slang in both languages, which means they can alter this language or provide footnotes for readers to ensure no meaning is lost.

Translators may work with all kinds of documents, such as books, newspaper articles, professional records, journal articles, web content, and advertisements. Translators often work for organizations like governments, international corporations, publishing houses, educational institutions, and historical societies. The average salary for a translator is $25.16 per hour .

Website Content Writer

These professionals create written materials for websites. Their employer or client provides specific information regarding the pieces they write. Common website content includes:

  • “About Us” pages
  • Event details
  • Product and service descriptions

Website content writers make approximately $17.14 per hour .

Use these steps to learn how to become a content writer:

1. Understand the Expectations of the Job

There are key expectations associated with content writing positions, such as deadlines, pay scales, and client requests. Your pay may depend on where and how you work, your experience, your work quality, and your ability to follow instructions. While you can charge whatever you think your services are worth if you’re working as a freelancer, you’re more likely to get a high hourly rate if you have the experience to back it up.

Deadlines are important for most writing, especially things that go through the publication process, like newspaper, magazine, and journal articles. Deadlines may be tight, meaning you may get an assignment in the morning and need to complete it before the end of the day. Also, as a content writer, you’re not the creative director on the project: the client is. That means following their rules, style guide, and feedback at all times.

2. Consider Education

Many content writers have college degrees in English, writing, marketing, sales, business, communications, or other related fields. Those who write specifically for certain industries like science or math may have degrees or minors in those areas. This can help with research and understanding technical language. More specialized writers may even have master’s or doctorate degrees.

If you’re not interested in a full education or if you have a degree in an unrelated area, there are other options to get training. Consider certification courses from community colleges or other organizations. Often, you can earn these credentials in a few semesters or a few months. You can also take content writing classes online for a small fee to earn related certifications.

3. Get Experience

Experience can increase your chances of getting a job. There are multiple ways you can build your writing resume and portfolio. If you’re a student, you may consider completing an internship. You can intern in industries like publications, marketing, and nonprofits.

Other ways of gaining experience may include volunteering with organizations or starting your own blog. These options can help you practice your skills. If you write on your own, you may also have the option to submit your pieces to publications like magazines, newspapers, literary journals, or websites.

4. Seek Guidance

Mentors can help answer your questions, give feedback about your work, and provide career advice. These people have experience in the field and professional knowledge to share with you. When looking for a mentor, consider asking someone you already know, such as a professor or supervisor. You may also explore online mentorship programs to find professionals from across the country.

If you’re looking for guidance but not a mentor, consider joining a writing organization. The Professional Writers Alliance (PWA) , for example, offers guidance for writers such as:

  • Career resources
  • Professional networking

Once you’ve learned the skills and made the connections to become a content writer, the next step is finding a job. There are different ways you can do this, depending on what path works for you. However, there are some common steps that many people follow:

1. Choose Your Work Type

Content writers can work with multiple clients at marketing agencies, do in-house work for advertising departments at companies, or work freelance. Each type has its own advantages and disadvantages, and the requirements and expectations differ for each one. For example, content writers at agencies may have the benefit of working for multiple clients at one time and writing about a variety of subjects. Freelancer writers may have flexibility in their schedules and the ability to pick projects that interest them. It’s helpful to research the different types of content writing to see which best fits your goals and lifestyle.

2. Prepare Your Materials

No matter which type of position you’re trying to get, it’s beneficial to have a portfolio. This collection of your work shows people what you’re qualified to do. You can create a digital portfolio with links to all your content or print out samples of your work and make a hard-copy book. Some people include just their best pieces in their portfolio, while others include all their work to showcase a range.

If you intend to work on a contract or for a business, you may also need a resume and cover letter to send with your job application. You can tailor these to each specific role, sharing your most interesting and impressive attributes that could help in each job.

3. Market Yourself

If you choose to do freelance work, learn how to market yourself. As a freelancer, you are the business. Your skills and experience are what you want clients to see and recognize as beneficial to their company or protect. When working in this type of position, you can choose to create your own self-run freelancing service, or you can choose to work for a marketplace like Fiverr or Upwork.

There are benefits to each freelancing option. For example, when you work for yourself, you get to keep 100% of your profits, while some marketplaces take a commission of your sales. But using marketplaces can make it easier or faster to find clients. Consider which factors matter most to you when choosing a freelance method. Then you can develop ways to market yourself, such as through cold emailing, social media, email newsletters, or pay-per-click ads.

4. Search for Positions

You can look for both agency jobs and freelance clients through many of the same channels. Try searching online job boards or using your network to get referrals and recommendations. Look for roles and projects where you can use your unique skills and content knowledge to provide value to the company, client, and audience.

Content writing can help you learn a lot of information about many subjects. No matter which specialization you select, you have the opportunity to choose between traditional and self-employment. With each new job, you may build skills and create connections that can help you advance your career or find your next content writing job.

Author Image - Christy Walters

CopyPress writer

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  • July 17, 2020

How to Write Content Writing Samples that Nail Your Spot (Every Time) for a Writing Job Opportunity

Julia mccoy.

Creator and Co-founder

Picture this:

You’ve finally found your DREAM JOB.

You know the months of searching and questioning what you really want are over.

Your career can take off and every day will now be exciting, inspirational, and successful (because it’s true—success is 1000% about doing what you love).

But suddenly a roadblock jumps out and hits you in the face.

It’s just two words, but it changes your horizon from sunny to bleak.

WRITING SAMPLES.

Every dream employer you want to write and get paid for is requesting one.

What are writing samples?

What if you don’t know how to write content writing samples your future employer will even look at?

In a panic, you dig through your computer’s folders for pieces you wrote in the past.

There’s nothing you can use. All you find are:

  • The stuffy papers you created for that cheap academic writing platform you used to work for
  • The half story you wrote when you were young and in love
  • The academic paper your professor graded A, but doesn’t feel right for the online writing world. (Hint: It’s not.)

What do you do?

Walk away with dragging feet? Let go of your dream job?

Of course not.

Remember: you might not have the perfect sample to stun your interviewer right now. But you miss 100% of the shots you don’t take.

If you don’t give it a try, you’ll NEVER get the job you want.

The good news?

I’ve put together this guide to help you craft the perfect writing sample from start to finish. This guide will help you stand out in a crowd of applicants, even if you don’t have credentials or experience. Ready to get started?

How to Write Content Writing Samples that Nail Your Spot (Every Time) for a Writing Job Opportunity: What’s Ahead

What are writing samples and why are they important, how to write content writing samples: be the 1% companies hire, the four-step process big brands use to sort through and hire the best content writers, step 1: review initial writing samples, step 2: send the interviewee the guidelines of creating content, step 3: send the interviewee the final test, step 4: evaluate your final test, how to write content writing samples: a step-by-step guide, how to write content writing samples, step #1: do your research, how to write content writing samples, step #2: brainstorm ideas for your sample, how to write content writing samples, step #3: select one of your ideas, how to write content writing samples, step #4: write your sample, how to write content writing samples, step #5: edit your sample, how to write content writing samples, step #6: submit your sample, how to write content writing samples that win you your dream job.

Writing samples are pieces of content you submit to a company you want to work with. They demonstrate your skill in a certain discipline, especially disciplines which require extensive communication skills.

Why is it important to nail your perfect writing sample?

Because that sample is a sneak peek of the work you’re capable of doing. If your ability matches what an employer or client is looking for, you’ll be hired in no time.

A quick background before I go in-depth on how to write content writing samples.

I used to run a content agency, Express Writers , and it always amazed me how many applicants we got per year (think thousands!).

A ton of these people came to us with all the right credentials:

  • A bachelor’s degree
  • Writing experience
  • Certificates and badges from workshops and courses they completed

The only problem?

They didn’t know how to write.

Let me clarify. They DO know how to write. In fact, a ton of them have great GPA scores and even degrees in writing-related courses.

But their writing was simply not the kind of writing I was looking for.

They DIDN’T KNOW how to create the content I sold: engaging, quality content created for a web-based audience.

That in itself is enough to turn away 99% of applicants (we only hired 1% of the people who wanted to work with us!).

Sound intimidating?

Actually, it’s super simple.

Create the kind of writing I’m looking for, and you’ll be part of the 1% of applicants I hire.

It all starts with the writing samples I get from applicants. These alone tell me whether or not people will fit in my team.

Not their education. Not their GPA scores. Not even their experience.

So, how do you write these winning samples?

What are interviewers thinking as they go through your work?

Before we go into the step-by-step process of creating winning writing samples, let’s get into the minds of interviewers as they sort through piles of samples and decide who to hire.

This will help you prepare for what’s coming and get an idea of how you’ll impress them.

In this step, interviewers sort through tons of samples and choose the ones that catch their attention. Here’s what they’re looking for:

  • Clean writing free of grammar errors and typos
  • An interesting and stimulating topic (for example, they’ll choose “The Little-Known and Surprising Benefits of Getting a Mortgage” over “All there is to Know about Mortgages)
  • Engaging writing style crafted around a deep knowledge of the topic and audience

Yes, they might also ask for your resume. But don’t worry. In most cases, they’ll overlook your lack of education and experience if you can prove you can do what they need you to do (create amazing content).

If you make it to this stage, give yourself a pat on the back!

Your writing samples stood out from A TON of noise and now you’re onto the next step of the hiring process.

At this stage, take extra care. Your interviewer will send you a handbook of rules and guidelines to follow when you take the next test. These include:

  • Formatting guidelines
  • Style guidelines
  • The kind of content they’re looking for

Remember, pay close attention to this. If you follow everything to a T, you’ll show your interviewer that you won’t be hard to train and work with.

The final test is usually a writing sample based on real work you’ll be doing if you get hired.

If you’re applying for a content agency, you’ll likely get a brief describing exactly what you’ll create. This brief contains:

  • The topic of your writing sample
  • Your target audience
  • Word count (although usually you don’t have to write the whole thing)
  • A background of the client you’re writing for
  • The point of view and tone of voice to use

At this point, you want to get into your interviewer’s mind and know exactly what they want to see. This will help you pass the test and get the job.

Follow the instructions on sending in your final sample.

After it’s sent, your interviewer will decide if your content is what the company is looking for.

If it is, congratulations!

If it’s not, give yourself a pat on the back. Failure is the first step towards success, and you’re now one step closer to the job of your dreams.

If you’re a creative entrepreneur, you’ve probably considered building a brand around your writing skill and scaling up. Maybe you’ve even considered hiring writers, yourself! Get the pathway you need to make it a success in my free class: How to Build a Sustainable Online Business. Watch now .

Before we get started, I want you to remember one thing.

If you finish reading this guide with only one takeaway, let it be this.

All companies are looking for JUST ONE THING: the ability to do the job.

Everything I talk about, all the steps I mention in this guide all boil down to this.

You can have half-a-dozen degrees and 20 years of writing experience. But if you can’t write the kind of online content the company is looking for, all these bells and whistles mean nothing.

Want proof?

Here are three job descriptions on LinkedIn .

This is for a content writer at Ten Square Games.

Source: linkedin.com

This one is from Mondo.

And this one from Info Tree Global Solutions.

Any of them mention a bachelor’s degree?

It’s all focused on the skill these companies need. That’s it.

“Gain in-depth knowledge on the company you want to work for before your interview.”

You’ve heard this tons of times.

And it’s true.

Before going in for an interview, it’s important to find out exactly what this company does. What it believes in. Its goals, mission, and vision.

  • You’ll show your interviewer your passion and attention to detail.
  • You’ll know how to approach the job. For instance, if the company’s vision includes sustainable marketing, you can showcase your knowledge and skill in that area.

The same is true when crafting your perfect writing sample.

Before you type in the first sentence, you need to dig deep and find out what the company WANTS. You need to help them envision how great it will be to work with you.

1. Dig Deep into the Company’s Website

When I say “deep” I mean it. Dig deep.

Don’t content yourself with browsing the company’s homepage and coming up with something like, “Yeah, OK. They offer content writing services.”

Sink deeper. Study every page on their site.

Let’s imagine you’re applying for a job at Express Writers.

Here’s content you’ll see on one of the pages.

Source: expresswriters.com

From this page alone you’ll learn:

  • The kind of writing done for “content mills” just won’t work at my agency
  • A writing sample with grammar or spelling errors will never pass
  • This is a company that values writing passion and lifetime learning

But don’t stop there. If the site has a blog, go ahead and steep your mind in it.

Take note of titles they publish.

But don’t stop there! Read the posts and absorb:

  • The point of view
  • The writing style
  • The word choice

Notice the tone of voice? It’s:

  • Fun but not lightweight
  • Authoritative but not yawn-inducing
  • Creative but not fantastical

Why is this important?

Because you can be the #1 dissertation paper writer in the world, but never get hired because you simply can’t write the kind of content a company is looking for. So, be aware of what content they do publish and love. This will give you a huge bump up in their hiring process.

2. Study the Job Ad Carefully

A company’s job ad will give you a ton of clues on how to craft your content writing sample. 

Let’s look at a job ad posted by The Corporate Agent.

Source: directresponsejobs.com

What insights can we grab from this ad?

  • A skillset for promotional email writing is a plus
  • They’re looking for a writer who can create engaging conversion copy
  • Grammar errors and typos are big no-no’s
  • They’re looking for writing with a sense of urgency

About to send off your first round of samples to this company?

Don’t dig into your computer files and send them your best how-to article (even if it really is the best you’ve ever seen).

Create a writing sample that’ll make the interviewer say, “Hey, I can see myself working with this person!”

Idea: your sample can be a zero-fluff, urgent, well-polished, engaging email.

Sound good?

Here’s another example from Guru.

What kind of writing are they looking for?

  • Well-researched
  • Centered around big ideas

To get the interviewer’s attention, sit down and create a writing sample that fits all these criteria.

It’s time to sit down and let your creative juices flow!

The trick here is not to hold yourself back. Don’t go for the perfect idea. Perfect ideas don’t exist.

You simply let ideas flow, get them all down “on paper,” and you can refine later. Perfect ideas are created, not found.

So, let’s begin!

1. Think of Your Audience

All GREAT writing needs to have at least one outcome for your audience.

  • They’ll learn a new skill.
  • They’ll solve a nagging problem.
  • They’ll buy something.
  • They’ll feel a certain way.
  • They’ll enter into a certain belief system.

To figure out what you’ll write about, you need to know your audience and what they want.

Let’s say you’re applying as staff writer at an auto repair company.

When you start your job, you’ll be writing to people who have car problems.

Now, let the brainstorming begin!

Do research on the common problems car owners face. By “common” I don’t mean generic. Go deep. Enter these people’s car nightmares. Be part of their car goals and dreams.

Write down all your ideas.

If you’re feeling stuck, you can always go online for inspiration. Type in a keyword on Google like: top car problems.

Check out the top websites and scour their content for topic ideas.

Source: moneymax.com

You can also check out Google’s suggestions based on what people searched for.

You can spark up hundreds of topic ideas with these suggestions. Write them all down without refining them for now.

  • How often should I replace my spark plugs?
  • 10 ways to solve a dead starter problem
  • How much air do my car tires need? A complete guide on PSI (plus, 10 gauges you can use)

You can also visit Reddit and Quora to see what your audience is talking about.

Remember, write your ideas as fast as you can. Slowing down will stem the flow of your creative power.

2. Think of Your Employer’s Goals

When you start writing for a brand, you’ll need to understand what your employer wants to achieve from your content.

  • Increased site traffic?
  • Higher rankings on Google?
  • Brand awareness?
  • All of the above?

Go back to the job ad and try to figure this out.

Let’s say the auto repair service put something in their job ad about well-researched, authoritative content.

This means they’re goal is probably to set themselves up as an authority in the industry.

To gain traction with them, your topic should be built on insider auto industry knowledge.

Did they mention something about SEO ?

You’ll want to optimize your content to be found on Google’s search engines.

Write all your clues and ideas down.

3. Find the Best Format

You can always be creative about structuring your writing sample, but it’s best to stick to proven formats industry experts love.

Here are three every content creator (and reader) adores:

  • The how-to format. This format is super attractive because it guarantees your audience they’ll gain a new skill after they’ve read your content. (How to Make Kimchi Like a Korean. How to Gain a Natural French Accent.)
  • The listicle. This is a list-based format that’s compelling and easy-to-digest. (13 Texts Guys Can’t Resist. The Top 100 Watercolor Artists to Follow in 2020.)
  • The ultimate guide. This is an in-depth piece teaching people valuable knowledge and skills. (The Ultimate Guide to Creating a Landing Page that Converts Like Crazy. The Ultimate Guide to Content Strategy .)

Now, take your topic ideas and create as many titles as possible.

  • How to Find the Best Spark Plugs for Your Car
  • 30 Ways to Keep Your Tires Healthy
  • The Ultimate Guide to Maintaining Your Car at Home

4. Discover Amazing Pieces on Your Topic Using BuzzSumo

BuzzSumo is a paid tool (which I absolutely love, by the way), but the great news is you can use it for free if you’re just starting out and simply want to brainstorm a few ideas.

Just type your keyword into the search bar.

Here are the top three results for “car trouble.”

These can spark up ideas on what to write about.

  • What Is a Belt Check?
  • 10 Steps to Do a Belt Check Like a Pro
  • How to Fix a Leaky Boot

By now, you’ll have a ton of ideas listed. 

The next challenge is to pick one of them to use in your writing sample.

Follow these steps to make it easier:

  • Eliminate all the ideas that don’t excite you (if you’re not excited about a topic, you’ll never convey passion and energy to your audience).
  • Eliminate low-quality ideas.
  • Eliminate obvious ideas (for example, The Benefits of Regular Car Maintenance)
  • Eliminate overused ideas (for example, How to Make Your Car Last Longer)

Go over your list again.

  • Are there any topics that excite you?
  • Are there any topics that can be blended together?
  • Which topics will help your audience most?
  • Which topics will you enjoy writing?

Let your list sit for a couple of hours. Then, go back to it with fresh eyes. Run the ideas through the criteria mentioned in the brainstorming stage:

  • Choose a topic your audience cares about
  • Choose a topic that’ll help your employer reach his/her goals
  • Choose a topic that’s exciting to you

Voila! You have your perfect topic and you’re ready to get writing.

Here comes the fun part!

It’s time to sit down and actually create your sample.

1. Do Your Research

Let’s say your chosen topic is: Five Signs a Guy Is Interested in You.

What are those signs?

Hit Google and find out. Watch YouTube videos. Sign up for email lists.

Remember, don’t stick to the obvious (think deep eye contact and other over-used signs). Dig out signs not everyone knows about.

2. Write an Outline

This isn’t hard if you’ve already chosen a format.

For example, if you chose the listicle format you can create an outline like this.

Your outline doesn’t have to be fancy. It’s simply a guide to the flow of your content.

3. Write a First Draft

Start typing! Just go with the flow and get your ideas down.

Don’t stop to edit. Just submerge yourself in your topic and keep your creative juices flowing!

Always remember. Good writers write. Great writers edit.

Follow these steps to come up with a perfectly polished writing sample.

1. The First Read-Through

Read what you’ve written once, quickly. Don’t stop to edit or criticize your content. Simply come up with a first impression of it.  

Is it interesting? Engaging? Trite and boring? What will your audience feel about it? Can they get anything out of it that isn’t obvious or overused?

2. Check if Each Paragraph Supports the BIG IDEA of Your Sample

Let’s say your piece is titled: The Top 50 Science Fiction Books of All Time.

Let’s say you find a paragraph in your content that’s about the history of science fiction.

Now, that’s OK. But the editing process needs to be brutal to be effective. Ask yourself: do you really NEED this paragraph? Really?

Cut out all paragraphs that don’t support your BIG IDEA, no matter how beautifully they’re written.  

3. Attack How Your Sample Is Organized

As I mentioned, good content needs to have a single desired outcome. And all the paragraphs must flow smoothly towards that outcome.

Look at your sample again and ask yourself:

  • Do the sentences and paragraphs flow naturally and smoothly?
  • Can you organize the content better?
  • Can you break sections into lists or bulleted points to make them easier on the eyes?
  • Does the whole piece flow naturally towards your content’s goal?

4. Read Your Sample Out Loud

Borrow a little time from a friend or family member. Read your sample out loud to them.

Do they smile and nod, entertained with what you’re reading? Or do they give you puzzled looks?

Reading your sample out loud to someone will tell you if it’s engaging, interesting, and conversational.

5. Brutally Cut Your Word Count

This can be painful if you’re trying to reach a required word count. But it’s essential if you want a high-quality sample.

You need to cut out all useless words and sentences.

Remember, less is more with great content. Your readers aren’t here to ooh and ahh at beautiful wording. They’re here to accomplish a goal (like how to unclog the sink or how to beat writer’s block).

Here’s an example of redundant writing.

Source: writedone.com

Notice that sentence #2 and #3 (plus paragraph #4) all say the same thing?

To polish your piece, cut and combine sentences until you have fluff-free, succinct writing.

When you cut down on fluff, you’ll notice your word count diminish. Not to worry! You can always do extra research to add additional (and better) words to your content.

For example, instead of writing four sentences saying that the best person to edit a manuscript is the author herself, you can:

  • List the reasons why the author is the best editor.
  • Find stats showing authors who edit their work are more successful.
  • Pull a great success story from a writer/editor who rocks.

When you cut the fluff, you’ll find other ways to make your content magical.

6. Check Your Formatting

This step won’t feel as weighty as checking the content itself, but never leave it out.

Formatting can mean the difference between whether you get the job or not.

Sounds harsh, but interviewers are keen on hiring someone with a keen eye for detail (I know I am).

It means less work for them. They won’t need to constantly correct and edit their writer’s work.

So, make sure you get it right from the start.

Here’s an example of a formatting guide.

Source: coschedule.com

Follow. It. To. A. T.

7. Check for Grammar Mistakes and Typos

To do this, read your content from the bottom up. This will train your brain to focus on typos and grammar mistakes instead of the meaning of your content.

8. Do a Final Read-Through

Put your work aside for at least a day. Then, come back to it for a final read-through.

Doesn’t it look amazing?

You’ve put together a writing sample that’ll wow your employer. Reward yourself with a chocolate ice cream (or whatever makes you happy)!

The last step is to submit your sample.

Remember, don’t relax at this point yet. Check and re-check to make sure you’re submitting it right.

  • Do you email the sample?
  • Upload it on a platform?
  • If you’re sending an email, do you need to write something in the body?

Follow your interviewer’s directions with care and precision.

How to Write Content Writing Samples That Win You Your Dream Job

Remember, following this guide doesn’t 1000% guarantee you your dream job.

But it DOES guarantee:

  • You’ll have a beautiful, engaging, well-polished writing sample ready to send in to your dream company.
  • You’ll hone your writing skills so you’re one step closer to your dream career.
  • You won’t feel like a failure (because failure is only the inability to try!).

Ready to rock the content world with your samples? ⚡

And, once you have conquered the freelance content writing world, maybe you have dreams of growing even further, higher, and better .

If you’re a creative entrepreneur with lofty goals of expanding into your own writing biz — maybe even an agency?? — it probably seems scary and intimidating. What should you do first? How do you start, grow, and scale?

Well, my friend, I have the answers. 💡

You are exactly the type of person for whom I created my mentorship program, The Content Transformation System .

This powerful program is all about helping you launch your brand successfully, including the skills , systems , strategies , and support to boost you to that next level.

An in-depth, 5-phase curriculum. 1:1 coaching from me. An entire library of templates. Guided brand-building exercises with expert feedback. A bustling student community.

It’s all inside. Ready to grow? Apply today for your Content Transformation.

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Table of contents

  • Made with Copyfolio
  • Content Writing

24 Content Writing Samples Examples & How to Create Yours

Author's profile picture

Can you show us some samples of your writing? If that’s something you keep hearing but cannot say a confident yes to, you’re at the right place. We’ll show you 24 examples of how others write and present their content writing samples and answer some of the most frequently asked questions.

So the next time a potential client wants to see your samples or HR requests them for your job application, you won’t have to worry about it anymore. You can just send your writing portfolio over with all of your best projects included.

Create your site now

Looking for a quick and easy way to build your portfolio? Try Copyfolio and create a stunning website that’ll look good on every device. It’s free, no credit card required.

Read until the end, because we added free content writing sample templates for you!

Content writing sample examples

1. Kevin Anderson

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece.

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece. He built his content writing portfolio using Copyfolio .

2. Shanice Perriatt

A case study showcasing content written for social media, by Shanice Periatt

Shanice displays her social media content samples with screenshots and mockups.

3. Astor George

The content writing samples of Astor George, showcased on his writer website

Astor used Copyfolio's "Charcoal" color palette to let the images shine, and added CTA buttons under each sample's description for better conversions.

4. Allana Schwaab

A content writing case study, featuring a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website

Allana did two things to present her content work for Hilton Supply Management: she wrote a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website, built with Copyfolio .

5. Margaret Reeb

Margaret's case study, featuing with a short explanation of their background and the process, then introducing and links out to each of them.

Margaret created a case study page for all her meditation-themed blog posts. She starts with a short explanation of their background and her process, then introduces and links out to each of them.

6. Sera Ozkivanc

Sera's content writing sample about her project for Loggle, showcasing pieces of writing in browser mockups

Sera created neat visuals of browsers and mockups to illustrate her writing samples on her project page about her work for Loggle. She created it using Copyfolio .

7. Hazel McLaughlin

Writing samples that Hazel did for the Governor of Alabama.

Writing samples that Hazel did for the Governor of Alabama. She featured them on her portfolio website made with Copyfolio , including all important details as text next to images showing the content.

8. Julie Yuen

A screenrecording scrolling through Julie Yuen's content writing portfolio, clicking on one of the project thumbnails, which opens a PDF writing sample on a new tab.

9. Halle Snavely

Halle's content writing samples featuring multiple formats, including blog posts and cheat sheets.

Similar to Shanice, Halle features multiple samples on one page, including screenshots and summaries, linking out to the full pieces. She created her content sample page using Copyfolio and the "Letterpress" template .

10. Robin Catalano

A magazine piece sample Robert wrote, with a little bit about the project background.

A magazine piece sample Robert wrote, with a little bit about the project background.

11. Tania Lewys-Lloyd

Blog samples by Tania, with a link to the blog and some background information.

Blog samples by Tania, with a link to the blog and some background information.

12. Caitlin Wright

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

13. Nidhi Pathak

Nidhi chose to add her content sample as a PDF with its preview and short summary.

Nidhi chose to add her content sample as a PDF with its preview and short summary.

14. Kelsey Ray

Kelsey's content writing portfolio, featuring multiple samples categorized by industry —and included a case study for more information.

Kelsey listed multiple samples categorized by industry —and included a case study for more information.

content writing case study on Kelsey Ray's writing portfolio page

She also wrote about the objectives and gave some additional information about the projects.

15. Angela Rodgers

case studies for content writing samples, displaying the finished results as screenshots.

Angela wrote short case studies for each of her samples, and displayed the finished results as screenshots.

16. Hannah Smith

Hannah's writing sample in the form of an excerpt —you can view the full blog post by clicking through

Hannah included the excerpts of her content writing samples on her site as blog posts, with a link to the full article.

17. Leah Presser

Writing samples showcased as PDFs, with their own page, including a short summary and a call to action button

Leah also added her writing samples as PDFs —each on their own page, with a short summary included.

18. Paul Maplesden

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

19. Marijana Kay

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

20. Laura Howarth from left field.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

21. Yvonne Reilly

content writing samples in the writing portfolio of yvonne reilly

Similarly, Yvonne also added each project as a card, linking out to the pieces on different websites.

22. 3rd.Life

Content writing sample displayed on the 3rd.life website

The content writing samples on the 3rd Life website pop up in lightbox windows, so you can take a better look and read the whole piece.

23. Julie Gabriel from Copywriter.world

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

24. Shoaib Marfatiya

Shoaib's content writing samples

Why do you need to have content writing samples?

Okay, yes, these are great… But why do we need to have the content writing samples again? Isn’t it enough to just list all the previous clients and work experiences?

Not really.

Even if you worked with some big brands, it doesn’t mean that your next client or employer will like your writing style. Or that they’ll think you can adjust your tone of writing to their brand’s.

Getting to see multiple samples of your work in your writing portfolio , even if they’re not very long, will help them decide if you’re going to be a good fit or not. It’s kind of like trying an exotic new dish. You like how it sounds, but you’d still want to try it first before you can say that you actually do like it.

And that’s all the more true with clients working in complex industries. When it comes to highly technical topics, people like to see that you not only thoroughly understand it but can explain it in an interesting, easy-to-understand way.

What kind of jobs do you need content writing samples for?

First of all, you’ll need them if you’re a freelance writer, offering copywriting, or content writing services. Your prospective clients will want to check out your writing style before they hire you, that’s for sure.

But if you’re applying for an in-house or agency position that involves content writing, you will also be asked for it. It can be called a copywriter, content writer, SEO writer/specialist, or even a digital marketing position. So make sure you check the job description carefully and get your samples ready before you hit apply.

This portfolio took 30 minutes in Copyfolio. Build yours in a flash.

Types of writing pieces to include in your content writing samples

Now that you’re pretty sure you indeed need to collect your content writing samples, the next step is to decide what type of writing pieces you want to collect. If you’re an experienced writer, this will be a given.

But if you’re just getting started, choosing certain types of writing for your samples could help guide your projects later on. Because logically, for example, if you have a lot of podcast script samples, you’ll feel like a great candidate for the podcast writing gig. Just as a client would happily hire a writer to write for their blog if the said writer has loads of amazingly written article samples.

Blog posts and articles

One of the most common and popular types of content to write nowadays are blog posts and articles. As content marketing is becoming more well-known amongst companies, the need for writers who can write highly converting content is on the rise as well. So you’ll find that most content writers have blog posts or articles as samples in their writing portfolios.

Long-form webpage copy

Another type of written content all businesses need is copy for their website. With everyone trying to get their pages to rank on Google, if you can write SEO-optimized content for websites, you can get yourself ahead of the competition. Knowing at least the basics of SEO is a valuable skill for writers, so if you have it, don’t be afraid to show it off.

Content for social media

Do we even need to get into why businesses need to have an active social media presence? We all know that by now. But what many people often don’t think about is that writing content for social media is not something that just about anyone can do.

Yes, many social media platforms focus on the visuals - but without outstanding copy to go with it, even the best visuals will fail to convert. You need to know how to reflect on the consumers’ pain points and how to lead them to take the action you want them to take with the right CTAs.

So if you know the popular social media platforms and their requirements like the back of your hand –and can write content for them that will convert… Consider social media specific getting content writing samples and creating a social media portfolio .

Scripts for podcasts or videos

Blogs and websites have been around for ages, but it was in the last couple of years that the popularity of podcasts took off. So much so that now many podcasts are looking for writers to help out with their scripts, especially when they are starting a video podcast series . Since scripts for those need to be more versatile and well-thought-out. And the same goes for video content too.

It’s an exciting new genre, but also one that requires lots of time and effort. Podcasts tend to be quite long –and in most cases, you’ll have to do some research to be able to write a whole podcast script on a topic.

But if that’s something you’re interested in, add podcast or video script pieces to your writing samples to establish yourself as a promising candidate for these types of projects.

If you don’t mind ghostwriting (meaning that your name won’t be displayed as the author), writing eBooks for businesses that sell them is a great way to earn money as a writer. Similarly to podcasts, they’re lengthy and require lots of research –but the compensation usually matches the effort.

So if you’ve written eBooks –or want to get into writing them–, then samples or case studies to show your expertise will come in handy for your writing portfolio website .

Create your site now

How long should your content writing samples be?

The length of your samples will depend on a few things. Let’s start with the easiest.

If you’re adding a piece that was a previous project, the length is what it is. Although, for your portfolio, you can choose whether you want to showcase and publish the whole thing, or just an excerpt of it.

And that’s the second factor. Whether it’s a finished project or you’re just writing it now for your portfolio, you can always include just an excerpt of it. If it’s good enough that it shows your writing style, and your expertise in that specific type of writing, your sample doesn’t have to be thousands of words long.

Of course, if reading the whole piece is needed to assess your skills, write and publish it all. But showcasing only an excerpt can make reading it less overwhelming for the viewer. And as we all know, HR managers and potential clients often don’t have much time to review each content writing and copywriting portfolio . So making it easier for them by keeping the reading material shorter is a great idea.

How to format your content writing samples – a guide for freelancers and in-house content writers

This is another “it depends” kind of situation. Why?

Because if you’re applying for an in-house or agency position, the writing sample requirements might be very specific. They might ask you to send a certain number of samples that have specified length and format too. Or might even ask you to write something replying to a prompt or topic they gave you.

But if there are no such requirements, or you’re just putting your content writing portfolio together, you have more freedom in choosing the format. Our recommendation? A portfolio website , with each sample a separate project page.

Having your personal website with all of your content writing samples on there won’t only make you feel instantly more professional, but will also make it super easy for anyone to review your samples.

When each of your writing samples has its own project page, you have space to not only showcase the finished product but to also talk about how it came to be. Oftentimes the background information such as

  • what the initial brief or your task description was,
  • how you researched the topic and went around writing it up, and
  • the impact it made, the conversions it drove,

...are just as important – and this format will enable you to write about all that.

Free content writing sample presentation template s

To make it even easier for you, we put together two free content writing sample templates. These templates will show you the ideal structure that a content writing sample project page should have.

If you follow one of these templates, your projects will be easier to review, will give insights into and background information on the project, and will convert better.

content writing sample template for showing previous writing projects in an online writing portfolio

Create content writing sample pages based on this template easily with the help of prompts and guiding questions, and the super-fast page builder in Copyfolio — get started for free today, it's free, no credit card required!

This first template is for previous projects that are already published. Start out with your project title and follow up with a screenshot. It doesn’t have to show the whole piece, just that it exists and it’s out there.

People often simply link to the blogs and websites where their writing was published, but they forget one thing. It’s not guaranteed to stay there forever, unchanged. It happens that a company goes out of business, unpublishes some blog posts, or decides to change things in the copy you originally wrote. See how just linking to it becomes problematic?

But by providing a screenshot you can prove that it’s a real project that was published online.

Following the screenshot, write a few sentences about the project background. What was the task you were given? The brief or prompt you got? Who was the client you wrote for? Then, if you can, go into the creative process too.

In the end, show the final result. You can add large-enough images containing the content you wrote so that people can read it there - or even type it out. Additionally, you can link out to the live version of it online.

To maximize your conversions, always end with a clear CTA and your contact information. For example: “If you liked my writing and would like to work with me, email me at [email protected]

content writing sample template for beginner writers with no experience

This template is for you if you’re writing samples just to go in your portfolio. Because if you do that, you won’t be able to start out with a screenshot of your writing published online. You can still add a photo to make the whole page less overwhelming and easier on the eyes.

Next to the image, write a few sentences about its background and your process. Even if it’s a project you made up, you can still write about why you chose that topic and format, and how you got around to working on it.

For the final result, feel free to just type it out, or attach a screenshot of the document you wrote it in.

Collect your samples and add them to your portfolio with Copyfolio

The easiest way to create an online writing portfolio where you can add your content writing samples is using a website builder like Copyfolio.

Copyfolio was designed specifically for writers and will not only let you create a stunning website with just a few clicks but will help you with prompts and questions to write your case studies.

Just choose a template, write the copy, add your projects and you’re ready to go! Start building your professional writer website with Copyfolio, sign up today!

build your responsive writer website with copyfolio

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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How to Hire a Content Writer

By Annie Veale

The quality of your online content, whether it be in the form of written articles, videos, podcasts, or infographics, is key to bringing new visitors to your website and ensuring they return. Creating useful and engaging content should be a priority for any business owner or marketing manager.

Many business owners want to save money and think they can create quality web content themselves. But there is value to hiring content professionals. In this article, we will show you how to hire freelance content writers for your business.

Where to find a freelance content writer

There are many online resources designed to help you locate and hire a suitable professional:

Freelance platforms

Fiverr is known for its wide range of freelance services, including writing. Clients can browse through profiles, review portfolios, and hire writers with specific skills.

Similar to Upwork, Freelancer allows clients to post writing projects and select freelancers based on bids, reviews, and expertise.

Upwork is a popular platform connecting clients with freelancers across various fields, including writing and journalism. Clients can post jobs, review proposals, and hire freelancers based on their profiles and reviews.

Indeed is a widely used job board where you can post writing opportunities and find writers who are actively seeking work.

MediaBistro

MediaBistro caters specifically to media professionals, making it an excellent platform for finding experienced journalists and writers.

Content creation platforms

ClearVoice is a content creation platform that connects clients with freelance writers. It provides tools for content creation, collaboration, and payment.

Contently connects businesses with professional journalists and writers. It allows clients to create content assignments and hire freelancers directly.

Social media platforms

LinkedIn is a professional networking platform where you can find many writers and journalists. Use advanced search filters to locate individuals with relevant skills.

X (formerly known as Twitter)

X is a great platform for connecting with writers and journalists. Follow relevant hashtags like #FreelanceWriter or #Journalist and reach out to professionals directly.

Writing communities

Society of Professional Journalists (SPJ)

SPJ has an online community where you can connect with journalists, ask for recommendations, or post job opportunities.

Writers' forums

Online writing communities (e.g., Absolute Write, Writing Forums) often have job boards and sections for writers seeking work. These can be excellent places to find talent.

Specialized websites

JournalismJobs.com

As the name suggests, this website specializes in journalism jobs, making it a targeted platform for finding experienced journalists.

ProBlogger is a job board specifically for blogging and content creation. It's a great resource for finding freelance writers.

Local networking

Chamber of commerce events

Attend local business events organized by your chamber of commerce to meet writers and journalists in your community. Remember to thoroughly vet potential candidates, review their portfolios or samples, and consider their experience and expertise before making a decision. Building a good relationship from the start is key to successful collaboration.

Check for local writing or journalism meetups on Meetup.com. Attendees may include writers looking for opportunities.

Interviewing potential freelance writers

When you are interviewing a writer, explain the project in full, detailing the role, requirements, and any particular knowledge or experience you require. Tailor these questions based on the specifics of your project and your preferences. Also, personalizing the message and questions demonstrates your genuine interest and increases the likelihood of getting relevant and informative responses.

Here are some questions to ask:

1. Availability

Are you currently available for new projects?

When would be a convenient time for an introductory call or meeting?

2. Communication preferences

What is your preferred mode of communication (phone, email, video call)?

Could you provide details about your typical rates or how you structure your pricing for [specific type of content]?

4. Experience and approach

Can you share a bit more about your experience in [specific industry or type of writing]?

What is your approach to [topic or type of content]?

5. Portfolio/references

Could you share a few samples of your work or provide references from previous clients?

6. Additional information

Is there anything else you would like us to know about your skills, experience, or approach to content creation?

Should you hire a writer with SEO experience?

Hiring a writer with SEO experience offers the advantage of seamlessly integrating compelling and relevant content with effective search engine optimization strategies. A skilled SEO writer not only produces engaging and informative material, but also ensures that it aligns with search engine algorithms, enhancing online visibility.

This synergy can lead to improved organic traffic, higher search rankings, and increased brand visibility. However, caution is advised to prevent over-optimization or keyword stuffing, as this can compromise the quality and authenticity of the content.

You get what you pay for

Selecting a writer with a commitment to ethical and quality content creation is critical, helping combat issues such as misinformation and clickbait tactics that contribute to the erosion of content quality.

The ideal writer strikes a balance between SEO proficiency and maintaining high editorial standards, contributing to a meaningful and valuable online content landscape.

FAQs on hiring a content writer

How do i hire a freelance content writer.

A recommendation from a trusted source is a good way to find quality freelancers, LinkedIn is another method; it can be helpful to include the hashtag "contentwriter" in posts on the site. There are also numerous freelancer sites such as Upwork, Fiverr, and Contently.

How much do you pay a content writer?

If you are looking for specialist content, you will likely pay a day rate and in professional spheres such as finance you will need a sizable budget. Generally speaking, per content item one would expect to pay somewhere around $300-$1200 per article.

Why should I hire a content writer for my website?

Content is a vitally important component of your site. Beyond the words on the page, your site content allows you to demonstrate attention to structure and to provide the user with helpful, meaningful answers or information pertaining to their search queries. Content marketing is an essential part of SEO and social and is a form of digital marketing in its own right.

About the Author

Post by: Annie Veale

Annie Veale is a professional freelancer based in the UK, specializing in SEO and WordPress development. Annie has worked for more than 20 years, both client-side and within agencies, offering a mix of digital marketing services. Additionally, throughout this period she has successfully launched several new projects online and developed leading resources providing interactive guides and tools. Currently, she is launching a site called build-links.club, a networking and backlinks tool, and working on data visualization techniques for the purpose of growth marketing and measuring the effectiveness of digital campaigns.

Company: Annie Veale Freelance

Website: www.annieveale.com

Connect with me on Facebook and X .

How to Hire a Content Writer

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    1. Flexjobs 2. CloudPeeps 3. Freelance Writing 4. Glassdoor 5. Indeed 6. JournalismJobs 7. LinkedIn Jobs Develop your LinkedIn profile 8. Media Bistro 9. ProBlogger 10. Virtual Vocations Build your freelance business one assignment at a time What's in your toolbox to build your freelance business and find content writing jobs? Ask your network.

  13. Mastering the Art: How to Apply for Content Writing Jobs

    In addition to job boards, networking for job leads is another great way to find companies hiring content writers. Attend industry events or join online groups and forums related to your niche. Connect with other writers and professionals in the field who may be able to provide insights into potential employers or even refer you for open positions.

  14. Content Writer Job Description [+2024 TEMPLATE]

    Media job descriptions 3 min read Content Writer job description A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases. 232,494

  15. 15 Content Writing Jobs For Aspiring Creatives

    Creative writers work in long-form copy like books, scripts, or essays. They typically plan, outline, and summarize their content, too. Creative writing may include extensive research and fact-checking. Unlike some types of content writing, creative writers may work with both fiction and nonfiction subjects.

  16. 12 In-Demand Writing Careers to Consider

    12 Proposal writer. What they do: Create documents intended to persuade others to invest in or support a project or business. Requirements: Strong researching and organization skills and the ability to write persuasively. Average annual income: $67,020. If writing is your passion, you have options to turn that into a career.

  17. 20 Online Gold Mines for Finding Freelance Writing Jobs

    15. Upwork. Although Upwork has a bit of a reputation for offering low-rate jobs, it's definitely possible to find postings offering livable wages for writing jobs online. When this article was published, a job to write a finance/trading article for $500 and a ghostwriter gig for $600 were both listed.

  18. How To Start Content Writing (With Helpful Tips And Skills)

    Begin by looking at online job boards. You may be able to find online job boards specifically for content writers. Companies may post advertisements on these boards searching for writers with certain qualifications.

  19. 30 Exciting Careers in Writing (With Salaries)

    There are a variety of industries that offer writing careers, such as marketing, communications and health care, and it may be possible to find a career path that allows you to combine a love of the written word with your own interests and hobbies. Learning about the potential opportunities may help you discover a career that's right for you.

  20. Content Writer jobs

    Monday to Friday. Generate compelling and informative content for our local websites, Google Business Profiles, blog, and social media platforms to enhance SEO and engage our…. 1,646 Content Writer jobs available on Indeed.com. Apply to Content Writer, Content Marketer, Ads Reviewer and more!

  21. How To Become a Content Writer (With Salary and Skills)

    Average salary and job outlook for a content writer. The average salary for a content writer is $43,336 per year in Singapore. The actual figure is influenced by several factors such as the years of experience, the complexity of the writing tasks and the industry in which the writer works. Moreover, content writers who specialise in specific ...

  22. How to Write Content Writing Samples That Nail You the Job Every Time

    Step 3: Send the Interviewee the Final Test. The final test is usually a writing sample based on real work you'll be doing if you get hired. If you're applying for a content agency, you'll likely get a brief describing exactly what you'll create. This brief contains: The topic of your writing sample.

  23. 24 Content Writing Samples Examples & How to Create Yours

    Showcase your samples. Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece. He built his content writing portfolio using Copyfolio. 2. Shanice Perriatt.

  24. How to Write a Winning Cover Letter for Content Creation Jobs

    1 Know your audience. Before you start writing your cover letter, you need to research the company and the role you are applying for. Find out what their mission, vision, values, and goals are ...

  25. How to Hire a Content Writer

    Online writing communities (e.g., Absolute Write, Writing Forums) often have job boards and sections for writers seeking work. These can be excellent places to find talent. Specialized websites

  26. 32 Types of Writing Jobs That Let You Work From Home

    30. Content writing. Content writing can refer to a wide variety of genres, but it typically focuses on being engaging and providing a call to action to readers. Some materials you might produce in a content writing job include blog posts, articles, social media posts and sales pages on company websites. 31. Email marketing

  27. Social Media Manager Job Description (With Examples)

    A day in the life of a social media manager would typically include: Planning and developing social media campaigns. Crafting compelling content or getting it developed. Posting content across ...