how to do content writing jobs

How to become an awesome content writer (beginner’s guide)

Content writing has become one of the top trends of the digital era. Though straightforward on the surface, it is not a job to be taken lightly. Here are the tips and tricks you need to become a professional content writer.

Stella Estee Samantha

Anything that adds value to the reader’s existence can be considered content. High-quality content creates value for the audience, helping build relationships that are based on trust and credibility, which later turn into revenue.

According to a survey , the average person only reads for around 20 minutes everyday, but top-performing articles are over 5,700 words in length. Using digital publications is emerging as a popular way for corporate leaders to increase traffic to their page and present their business as an established and legit one. Therefore, it is important to engage a good content writer who can help improve your brand’s image.

What is a content writer?

Being a content writer involves more than just decent writing skills. Content writers must have the ability to turn any piece of information into something digestible and engaging for audiences.

Furthermore, a content writer is accountable for creating well-written copy for your blog, social media account, newsletter, whitepaper, e-book, or even brochure. Anything that involves the written word for marketing purposes is likely to fall into the realm of content writing. The role is a part of a marketing team, but is specifically in charge of coming up with creative and compelling stories for the audience.

What does a content writer do?

A content writer’s goal is to get audiences to take a chance on a specific product by creating purpose and value around the product or brand. They are crucial in turning curious visitors into loyal customers by pushing out first-rate content. Oftentimes, the best outcome is to have search engines rank your content as among the top results when an internet user searches for a keyword.

In essence, content writers create, manage, and distribute content and ensure that this content is optimized for search engines in order to drive traffic to the site. Most importantly, a content writer must identify a customer's problem and resolve it with a solution.

What skills does a content writer need?

Many say that there is no secret formula to be a great content writer. However, there are certain skill sets that will no doubt make you a valuable asset to any marketing team. If you can master these skills and apply them to your work, you will be ready to kick off your career as a content writer.

1. Hook readers from the very first sentence

The average person’s attention span is only eight seconds . If your potential audience sees something that doesn’t grab their immediate attention, your content will be pointless. That’s why it’s essential to create an eye-catching headline and a strong hook at the start of any content.

2. Apply guided brand tone and voice

Every brand has its own way of conveying a message to its audience. Some skew more casual and personal, whereas others have a house style that demands technicality and objectivity. A good content writer has to be able to adapt to any writing style. Furthermore, they must be able to transform data into different formats, while still matching the brand’s voice.

3. Pay attention to details

What if you read an article and found a typo? Right off the bat, you would feel that the credibility of the content has dipped at least slightly. Trust us, you do not want your audience to feel that way. Therefore, it’s crucial to proofread and polish any words or sentences that might sound vague or questionable, so as to present your company as a credible, legitimate one.

4. Understand search engine optimization (SEO)

In this internet era, much of how well your content performs is reliant on how well it performs in search engines. To get people to read your article, one of the best ways is to have it rank highly on the search engine. A basic understanding of SEO, WordPress, and coding languages will also help you to gain plus points from any recruiter.

5. Be creative

There are billions of articles on the internet, and many of them are just reproductions of other articles. Hence, a content writer must possess the skill to turn ordinary information into brand new interpretations that capture a reader’s attention and keep them engaged and interested. It takes a lot of creativity to create valuable content that stands out.

How to become a content writer with no experience?

For someone who has no experience, it is common to wonder, where to start. Luckily, nowadays, there are accessible resources to learn how to write professionally and earn a living.

Dive in learning

Start with writing daily for at least one hour to build a habit. Take time to do research, craft a story, and proofread it. The more you practice, the more you learn, and your chances to get a paid assignment grow.

To get your foot in the door, you may enroll in one of the free courses and tutorials in Hubspot Academy , LinkedIn Learning , or Skillshare . They will make you familiar with content writing basics, and you will receive a certificate at the end.

Do you struggle with finding the right words? The good news is there are plenty of free writing tools that can help you create great copy, avoid errors, and work more productively. For instance, if you're looking for an alternative word or phrase, Thesaurus.com will offer you synonyms to choose from.

To check grammar, there is Grammarly . You may install a free version as an extension of your browser or use Grammarly’s online editor. The premium version of Grammarly offers more advanced writing suggestions and detects plagiarism.

Identify your niche

Do you want to stand out from other writers? To do so, choose a niche and focus on it. For example, if your main topic is marketing, you should write about it as soon as possible. It will help you to stay up-to-date with trends and become an expert in your field.

You can start with any topic you are passionate about. But if you are in doubt, here is our overview of the best-paying freelance writing niches. You can also focus on specific content types, such as writing case studies, blog posts, or whitepapers.

Joining writer communities is another great way to dive into the writer's market and make connections. It can help you explore job opportunities, meet like-minded people to exchange experience, and grow as a professional. Keep your eyes open for opportunities that match your interests. It will make content writing truly exciting!

Maximize online presence

Once you have your area of expertise, it’s time to publish your work. It is easier than may seem at first glance. You can start with popular platforms, such as Medium and LinkedIn , to increase your exposure to potential employers.

Medium is an open platform where undiscovered voices can share their writing on any topic. On LinkedIn, you may build an audience, display your work and connect with industry experts.

When you post your writing, people can see what you do, how well you do it, and what are your areas of expertise. Starting a blog is another way to establish yourself as an expert. Remember to write at least one article per week and actively share it to keep in touch with your audience.

Your blog is more than a place to showcase your work, it is also a way to market yourself as a writer and rank higher on Google searches for keywords related to your niche.

Build a portfolio

A strong portfolio is another ticket to getting paid gigs.

This portfolio may include articles, social media captions, and so on — anything that demonstrates how well you can create copy and content. An additional tip: most employers seek content writers who don’t just write well, but can also create compelling stories, so that their business is seen as a solution provider and not just a business.

Starting a career as a content writer creates many further opportunities. Within this career progression, you could become an editor, or work in a more specific field such as user experience (UX) as a UX writer, SEO content writer, or even a copywriter.

Start pitching

Once you are done with the training and building a portfolio, it’s time to look for assignments. Start with making a list of websites that may be potentially interested in a topic you cover. Contact the editor and pitch your idea, explaining why the audience would be interested.

Don’t worry if you don’t earn a fortune straight away. Focus on building connections and receiving positive reviews. If clients are happy with your work, they are likely to come back and recommend you to others. With time, you will decide on what rates are reasonable.

Guest posting on blogs and websites with an established audience is another way to get exposure and build trust with potential clients. Popular bloggers often do not have enough time to write posts regularly or look for fresh ideas. For a beginner, this is a chance to show your skills and learn from someone more experienced.

How much money do content writers make?

Content writers can earn enough income to make this profession their full-time work. According to Indeed , the average content writer in the US earns US$3,719.

There are largely four factors that influence a content writer’s earning: years of experience, industry expertise, language, and content output. Naturally, writers with extensive knowledge about a particular industry will be able to produce more insightful stories, and they’ll be able to command a higher price tag.

Producing content in English language to cater to the international audience would more likely fetch you better rates as well, as compared to serving the local audience with native language. When it comes to content output, you can check some of the high-paying rates here .

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Table of Contents

How to Start Content Writing in 2024 | Step by Step Guide

What is Content Writing and how to Start Content Writing?

Writing content is a dream work for many people. Some write newspaper content or articles and others become successful authors like Jeffrey Archer.

But, no matter how much effort you put in, some writers are better than others. What makes these writers good at their work is the difference in how they research and function.

In this digital era, where there are numerous content websites online, only writing what is on your mind is not enough.

Pairing your exceptional talent with the right way of processing is what makes your writing remarkably good. Sujan Patel, beautifully explains the importance of research and ideation in his article.

He believes that 4 out of 5 content pieces fail because there is a lack of ideation. Further, the lack of research leads to an unsteady depiction of the central idea in content.

Are you interested in becoming a Full-Stack Digital Marketer?

Check out Asia’s #1 Digital Marketing Training Program!

Writing content has never been a cakewalk, there are some things that successful writers do differently.

Let’s step into their shoes and see how to start content writing. But let us first know the meaning of the content writer.

Content Writer Meaning

A content writer is a creative person who specializes in writing a relevant copy of quality content for websites, blogs, social media, white papers, ebooks, product descriptions, and many other platforms.

Every website has a clear target audience and demands the most relevant content to attract business.

The writer works with the business to comprehend their tone of voice and find the best information.

What is content writing?

Content writing is drafting content to communicate a message to the target audience. In simple terms when you look for available content writer jobs, you will have to research and write blogs, web content, scripts for videos and podcasts, text posts, etc.

Thus, by now you are clear about who is a content writer? Now, let’s dive in to know how to become a content writer?

How to become a content writer?

Two most important things to become a Content Writer –

Have Writing Skills

You should have maximum knowledge of the language you are using and shouldn’t have any scope of mistake.

You need to be proficient in the basics of grammar, try getting great at the same before getting started with content writing.

Find your niche

Know what you like to know and write about. Find your areas of interest, Something that keeps you curious.

Find the area to which you can give easy and effective solutions.

How to Start Content Writing?

Whether you are writing blog posts, website articles, web content, or books, the following tips will help you organize your work for enhanced output.

Learn content writing with a stepwise procedure!

1. content writing involves a lot of research.

To keep new content ideas flowing, you need to enter the research zone often.

Research shouldn’t be directly followed by writing and planning. In fact, take a moment. As soon as you find the idea you are going to write about, research more. But now, specifically on this topic.

Make Evernote or any other notepad your best mate and keep writing key pointers about the idea. You will always have reference pages to look up to but the thoughts of how you are going to proceed with a content piece need to be written down.

2. Skills of a content writer

Getting into someone else’s shoes and willing to write in an exactly similar style is not how you start content writing.

During your work period, you will come across a lot of writers who may have a unique style.

You can take inspiration from their style but you don’t have to copy this style. Since every person is different and has a unique personality, they should have a varied writing style.

Take Neil Patel for example. He has a unique style of writing and he can make even complex concepts seem easier.

Above Content writing for beginners video suggests some simple steps that can turn an amateur into a professional content writer.

With that being said, the writing style is the identity of a content writer.

Many people know Neil Patel not because of what he writes but how he writes it. Content writers need that uniqueness in their work to learn how to start content writing online.

3. Stick To The Point

Every piece of content is written for one single topic.

Stick to this point and avoid wandering to different topics. Of course, it is okay to discuss a little about related things but make sure that you don’t mix different ideas in one content piece. It will break the user’s flow of reading.

For instance, if you are talking about how to start content writing for your business, then you can give some hint of sharing it on Facebook or Instagram for enhanced reach. But, that is all. Don’t dive into Instagram marketing.

Many authors believe that when you start editing your content piece, one round of edits should be dedicated to eliminating points that don’t align with the topic. You should remove every sentence and word that doesn’t go with the topic.

4. The creative perspective of content writing

If you are writing a content piece, which is already on the internet, what difference are you making? This is not how you start content writing online.

Every content has three major content strategies involved: Topic, Idea, and View. While topic and idea are already decided because before starting the content, you know what you are going to write on. But, the view matters.

Giving a new makeover to your content piece is what makes your article or blog different from others. That unique angle is necessary to gain a reliable audience.

5. A content writer should create a Killer Title And First Paragraph

Forming a killer headline is another major content strategy of how to start content writing.

Think of it this way:

You are randomly scrolling your Facebook profile. You come across an article that reads Introduction on How to Start Content Writing . Then, you come across another article that reads 7 Amazing Tips To Start Content Writing Now or 6 Unique Tips For Making A Career In Content Writing .

Both the articles may contain the same type of knowledge and content but the latter seems more interesting.

Similarly, your users will decide whether they want to read the full content or not just by the first para.

Hence, both headline, as well as the first paragraph, should be the best part of your content.

6. A content writer shouldn’t Exaggerate and Keep It Simple

A lot of things and important aspects of how to start content writing are hidden under this point. Let’s see what are these:

• Most people may not be able to understand your complex sentence structure and vocabulary. When you write, keep your audience in mind and keep the content simple in terms of words. Even a child should be able to understand what you are trying to convey.
• When you are delivering news on a topic, don’t stretch the truth and give it a new definition. Let the truth remain that way. Changing and exaggerating the truth can make you seem as unreliable.
• If you are writing for beginners, start your content by explaining everything. Just like you would explain to a layman. But, if people who already know about the topic are involved, keep it more informational.
• Write plainly. This means keeping paragraphs short, sentences neat, and words readable.

7.  A detailed proofreading of the content

Not editing your content nicely can have a negative impact on your audience. No one is going to read content that has errors.

Follow this approach:

• The first round of edit should be to eliminate and change sentences that don’t match the flow of the content. Also, remove the sentences, not in line with the topic.
• The second round of edits should focus on removing spelling, grammatical, and punctuation errors.
• The third round is for reading. Finally, look at your draft to ensure everything seems good.

Hopefully, this video must have given you insights on how to write content along with some content writing tips for beginners.

How to Start Content Writing from Home?

Start with your blogging.

Start writing your blog. Blogs are a great way of learning. You get to know how search engines perform, what people like to read. You get to connect with a lot of people and also helps to improve your writing skills.

Start Freelancing

Once you are confident about writing you can start with freelancing. Famous freelancing sites are Fiverr, Upwork, Truelancer, Problogger, Worknhire, etc. offer great work. You can start earning and building your profile through this site.

Start Writing On Quora and Social Media

As a content writer, you can get into Quora and create your social media presence.

Quora lets you flex your content writing skills and also draw the necessary social validation and showcase how individuals are not only consuming your content but also engaging with it.

Quora and Social media help you with social media marketing for yourself as well as people start to recognize you.

Not only this, but Quora can also help you become a professional and attract future gigs.

Join work-from-home openings

Build your LinkedIn profile, and join Facebook groups and communities; Many people in the business require technical writers for writing sales copies or blog content for their business and they don’t mind working from home. Find such opportunities and build your content writer profile from home.

Additional Points to Remember

If your talent for writing is paired with the correct approach, there’s nothing that can stop you from becoming a successful writer. Here are some additional tips on how to start content writing.

1. How does a content writer select a niche?

No doubt, many writers are multitaskers and they can write on anything from healthcare to marketing. But, when you are just starting out, picking a specific area of interest is best.

If you know digital marketing through and through, that means you already have half-knowledge of how to start content writing in that area. It is easier to start this way and then expand your arena.

If you want to know about digital marketing you should definitely check out What Is Digital Marketing: Basics and Career Opportunities

2. What are the types of content writing?

Imagine you get a great opportunity but you can’t take it because you don’t know how to write in that style. Every writing style is a bit different from others but a writer needs to know about all these styles.

Of course, many writers don’t do a certain type of work willingly because they lack interest in that area. But, knowing different styles is necessary.

It is important to know how to write an Ad copy, blog post, article, website copy, guest post, newspaper copy, or e-book.

Content Writing Tips for Beginners

If you have never tried writing anything before but you are willing to know how to write content or how to become a freelance writer, here are some specific content writing tips for beginners.

1. Headline Is Important

As already discussed, the headline of the content should be given utmost importance. Beginners should specifically take care of how they frame the heading. The easiest way is to check related articles and see how the title is curated.

2. Deliver Value through Your Content

The content should be valuable. Your audience should be able to take away something from the content piece. Become a storyteller and make everything as interesting as possible.

But, you have to keep your audience in mind. If you are writing for youngsters, then write more engaging, catchy content. For business professionals and CEOs, the content should be formal and to the point.

3. A Conclusion to Remember

Conclude with a powerful note. Let the end thought linger in the minds of your users. The key is to cover what you have explained in the article but still leave an impression on your reader.

Learn content writing and become a successful content writer.

Content Writing Courses

If you are willing to make a career in content writing, there are numerous online courses and certifications you can pursue to acquire content writing skills with some technical skills like Search Engine Optimization and more.

Even content marketing skills are important for a content writer.

Content marketing demands constructing and sharing online materials like blog posts, articles, videos, and social media posts aimed at building a brand and creating awareness via content writing services.

To tell briefly, content marketing is the technique of improving traffic by using some good content.

You can choose online courses to understand the best techniques of content marketing and the best content writing courses for persuasive writing. Previously content marketing wasn’t viewed as a career option rather anybody used to execute this role.

But in the last few years, the scenario has completely changed. Businesses now employ skilled content writing and marketing prospects to expand the reach of their businesses. This has guided the rising need for content writing courses with certification.

Below are some Content Writing and Content Marketing Courses:

• Good with Words: Writing and Editing: Coursera
• The Strategy of Content Marketing: Coursera
• Content Writing Course: Henry Harvin Education
• Blogging for a Living – Perfect Small Budget Project: Udemy
• WRITING PROFICIENTLY: Harappa Education

Ponder Upon the Feedback

Not many people will tell you to take feedback seriously. However, there is no better way to improve your writing than paying attention to the critics to begin your journey of knowing how to start content writing online.

Sometimes, people exaggerate just to bring you down. But, when your client gives negative feedback, check what you are doing wrong. Take help from fellow writers to know how to write content and get to the core of the issue.

If you really want to learn how to start content writing & how to become a freelance writer, then start paying attention to what your users and clients have to say about your work. Also, have a look at  10 Tips to Get the Best Content Writing Jobs .

10 Best Content Writing Tools

Some of the best tools to optimize your content writing experience are-

1. Grammarly

This is a great tool for content writers as it helps to check your grammar and spelling mistakes and also makes suggestions to improve your writing.

2. Google docs

Google docs is a great way to keep track of your ideas and outlines for articles or blog posts. It also allows you to collaborate with other writers easily.

This is a great tool for research as it allows you to easily find relevant keywords and topics to write about.

Yoast is a great WordPress plugin that helps you to optimize your articles for SEO. It also gives you feedback on how to improve your writing.

5.  Buzzsumo

Buzzsumo is a great tool for finding popular content to share on social media. It also allows you to see how your content is performing and how it can be improved.

6. WordPress

WordPress is a great platform for hosting your blog or website. It’s easy to use and has a lot of features to help you with SEO and promoting your content.

Medium is a great platform for sharing your articles and getting exposure to a new audience. It’s also a great place to connect with other writers and build a following.

Canva is a great tool for creating visuals for your articles or blog posts. It’s easy to use and has a lot of templates to help you get started.

9. Hootsuite

Hootsuite is a great tool for managing your social media accounts. It allows you to easily schedule and publish content, as well as track how your content is performing.

10. CoSchedule

CoSchedule is a great tool for organizing your content calendar. It helps you to plan, publish, and optimize your content for the best results.

How to start Content Writing Freelance Career

If you have a knack for writing and knowledge of a particular topic, then starting a content writing career may be the perfect option for you. Here’s how to get started:

1. Define your writing niches

The first step to starting a content writing career is to define your niche. What are you passionate about? What do you know how to write about? Once you’ve answered these questions, you can start to focus on writing for that particular market.

2. Choose your platform

There are many different platforms that you can use to showcase your work as an SEO content writer. You can start a blog, create a website, or even use social media to share your articles.

3. Find your audience

Once you’ve defined your niche and chosen your platform, the next step is to find your audience. Who are you writing for? How can you reach them? Knowing your audience will help you to create content that they will want to read.

4. Start writing

The best way to start a content writing career is to just start writing. Don’t worry about perfection, just get your thoughts down on paper (or screen). The more you write, the better you will become at it.

5. Know the relevant content writing format

When you start writing content, it’s important to know the different formats that are available. For example, there are blog posts, articles, eBooks, and more.

Each one has a different purpose and audience. Knowing the different types of content will help you to choose the right one for your needs.

6. Edit and proofread your work

Before you publish any piece of content, it’s important to edit and proofread it first. This will ensure that your work is error-free and ready for your audience.

7. Promote your work

Once you’ve started writing, it’s important to promote your work. Share your articles on social media, guest post on other blogs, and even reach out to publications to try and get your work featured.

8. Keep learning

The world of content writing is always changing, so it’s important to keep learning. Read articles, attend workshops, and take courses to stay up-to-date on the latest trends.

9. Be patient

Building a successful content writing career takes time. Don’t get discouraged if you don’t see results immediately. Just keep writing and promoting your work, and eventually, you will achieve your goals.

Those freelance writers who want to make a freelance writing career should follow these tips.

To start freelance content writing, you need to understand how the industry works. You should also be familiar with various writing styles and know how to use different tools to make your work easier.

For a successful freelance writing career, you should also learn SEO, as this will help you get more clients.

If you can provide quality content that is optimized for search engines, you are more likely to get more work. It will enhance your writing portfolio in a way that is highly valued by clients.

When you start your freelance writing career, it is important to have realistic expectations. You will not become a millionaire overnight.

It takes time to build a client base and get regular work. However, if you are willing to work hard and market yourself effectively, you can make a good living as a freelance writer.

Finally, you need to be patient and willing to promote your work to build a successful career. It takes time to develop a good reputation and get regular work. However, if you are willing to put in the effort, you can achieve your goals.

When you start a freelance writing career, you need to be prepared for the ups and downs. There will be times when work is slow and you have to hustle to find clients.

How to start content writing on Fiverr

If you’re a freelance writer looking for how to start content writing on Fiverr, this guide is for you. Fiverr is a great platform for freelancers who want to sell their services. However, it can be difficult to stand out from the crowd and get noticed by potential clients.

Here are some tips on how to start content writing on Fiverr:

1. Define your niche

The first step is to define your niche. What are you passionate about? What do you know how to write about? Once you’ve answered these questions, you can start to focus on writing for that particular market.

2. Write great gig descriptions

When you create your gig listings, make sure to write great descriptions that will grab the attention of potential clients. Use keyword-rich titles and descriptions to ensure that your gigs show up in search results.

3. Offer samples of your work

Samples are a great way to show potential clients what you can do. Be sure to showcase the best work in your gig listing and include a link to your portfolio.

4. Use attractive visuals

Make sure to use attractive visuals in your gig listings, such as images, infographics, or videos. This will help you to stand out from the competition and get noticed by potential clients.

5. Offer discounts for new clients

New clients are always looking for a great deal. You can attract them by offering discounts on your services. Just be sure to deliver quality work so that they come back for more.

6. Promote your gigs

The final step is to promote your gigs. Share them on social media, guest post on other blogs, and even reach out to potential clients directly. The more you promote your gigs, the more likely you are to get noticed and land work.

How to Improve your Business Writing Skills

If you want to improve your business writing skills, there are a few things you can do. First, brush up on your grammar and punctuation. Make sure you are using proper formatting and structure in your writing.

Second, read as much as you can. The more you read, the better you will become at understanding how to communicate clearly and concisely.

Third, practice writing as often as possible. The more you write, the easier it will become.

Finally, get feedback from others. Ask a friend or colleague to read your work and give you constructive criticism. With these tips, you can improve your business writing skills and start impressing clients today.

Content Writing Examples

The following are common examples of content writing:

1. Blog Posts

A blog post is a common example of content writing. It is typically short and informative, and it can be about any topic.

2. Articles

An article is another common example of content writing. It is usually longer than a blog post and it covers a specific topic in depth.

3. Webpage Content

Webpage content is the text that appears on a website. It should be well-written and keyword-rich to ensure that people can find it when they search for related terms.

An e-book is a digital book that can be downloaded and read on a computer or other device. They are often used to provide information on a particular topic.

5. White Papers

A white paper is a type of research paper that provides information on a particular topic. They are often used by businesses to promote their products or services.

6. Case Studies

A case study is an in-depth look at a particular situation. They are often used in business to show how a product or service has helped solve a problem.

7. Newsletters

A newsletter is a type of email that is sent out to subscribers on a regular basis. It can be used to provide information on new products, special offers, or company news.

8. Social Media Posts

Social media posts are short messages that are posted on social media sites such as Facebook, Twitter, or LinkedIn. They should be well-written and engaging to get people to interact with them.

9. Press Releases

A press release is a type of news article that is sent to media outlets to promote a product, service, or event. They should be well-written and include all the relevant information about the item being promoted.

10. Product Descriptions

A product description is a short text that describes a product in detail. It should include information about the features, benefits, and uses of the product.

These are just a few examples of content writing. There are many other types of content that can be written, and the best way to learn how to write them is to practice as often as possible.

When you’re ready to start content writing, remember to keep your audience in mind. Write in a clear and concise manner, and focus on providing information that is helpful and relevant to them. With practice, you will become a master of content writing in no time.

Conclusion!

Content writing is one of the best career opportunities available today. If you have a knack for writing and a desire to help businesses promote their products or services, then this could be the perfect career for you.

Content writers are in high demand, and with some practice via an internship , you can easily become one of them. For effective digital marketing,  every business needs a great website, and every website needs great content. If you can provide that, then you will be in demand.

To get started, brush up on your grammar and punctuation, and read as much as you can.

The more you read, the better you will become at understanding how to communicate clearly and concisely.

So what are you waiting for? Start writing today!

To learn and master content writing, you may enroll in a comprehensive digital marketing course to teach you how to be an effective content writer.

With the help of this course, you will be able to understand how businesses operate online and how to create content that will promote their products or services.

This course will also teach you how to identify your target audience and how to write for them.

You will learn how to come up with topics that are relevant to their interests, and how to structure your content in a way that is easy for them to read and understand.

1. What are some tips for how to start content writing?

If you want to improve your content writing skills, there are a few things you can do. First, brush up on your grammar and punctuation. Make sure you are using proper formatting and structure in your writing. Second, read as much as you can.

2. How can I improve my content writing skills?

One way to improve your content writing skills is to read as much as you can.

This will help you understand how to structure and format your writing. Another way to improve your skills is to take a content writing course. This will teach you the proper techniques for writing effective content.

3. How long should a piece of content be?

There is no set answer to this question. Shorter content is typically easier to read and understand, but longer content can provide more information on a topic. Ultimately, the length of a piece of content should be based on what is best for the reader.

88 thoughts on “How to Start Content Writing in 2024 | Step by Step Guide”

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Things To Know Before Starting Content Writing Career In 2024 (Updated)

One of the most searched career opportunities in this pandemic time is “work for home jobs”, “part-time job opportunities”, “freelance jobs”, “article writing jobs”, “online jobs opportunities from home”, freelance blog writing jobs”, “online writing jobs” etc. answer to all those searches comes down to one profession i.e., “content writing career”..

In the year previous year, Content writing Career was one of the most sought-after professions and demand for the same is going to rise more and more in the current 2021 and future years.

Why content writing career has gained popularity over time:

At first glance, every day tonnes, and tonnes of content appear on the internet and attract the readers to write and contribute their content to the digital world. Furthermore, the basic requirement to become a content writing professional is very open-ended. 

A career in content writing does not require a specific educational background and anybody with a bachelor’s degree can start a career at any point in life.

In this uncertain pandemic time, everybody wants to be safe inside the home environment while their career still grows as usual. The technical requirements for writing in very basic. A computer and Microsoft Word appears to be a basic requirement, to begin with.

Almost every individual who reads has a desire to write. It might not possible for everybody to write a book, so they feel content writing will fulfil their desire to be a writer.

One of the most recent factors is pandemic, all of a sudden, the world has gone into lockdown, and people are forced to confine at home. It is almost like taking a break from the fast-paced life and taking a closer look at what one loves doing most and focusing on the basic requirements of life. 

Hence, many individuals who wanted to pursue a career in writing but stalled it due to time constraints or other external factors opted to start their career as content writing professionals.

If one view from the commercial perspective, people started reading more and more contents online during this pandemic time. The online market is going through a boom and it leads to the demand for good content, which in turn, increases the demand for content writers.

Learn to create content for different profitable niches with The Best Content Writing Course 

What is Content Writing? 

In laymen’s terms, content writing is writing an article or blog which has qualitative value for the reader and provides the answers that the reader is looking for effectively. The effectiveness, quality, and knowledge that the article or blog defines the efficacy of the writer. This is where a good quality writer can be set apart from the rest. 

However, it is wrong to consider that content writing confines only to writing for articles or blogs. It has innumerable dimensions and is never confined to any particular stereotype.

Some of the examples are:

• Press release 
• Website page 
• Social media writing
• Product description
• Newsletters
• Resume writing 
• Scriptwriter 
• Video descriptions in different media etc. 

How to become a content writer? 

Even though there are no specialized degree courses for content writing careers at present, there are several content writing courses are provided by various institutions all over the world.

It is not necessary to have a Bachelor’s Degree in Literature to become a content writer. However, a Bachelor’s Degree in Journalism, Mass Communication, or Literature is preferred by many hiring organizations.

Here are the five directions that a student can follow to have a career in content writing:

• In class XII, one should have acquired at least 50% marks in English in any discipline.
• Pursue an undergraduate course in literature for 3 years.
• Pursue a Post-graduation course in literature for 2 years.
• Pursue a post-graduation course in mass communication and Journalism for 2 years. 
• Pursue an additional specialized content writing course to give a specialized direction to the career. 

However, one should remember that the above are just a few ways to become a content writer and they are not exclusive. An individual with different educational backgrounds can also have a successful content writing career. 

Learn about the different digital marketing services with the Best Digital Marketing Course 

What are the basic skills to begin a Content Writing Career?

• Every individual who wants to be a content writer has a belief within themselves that they can write well and comfortably with their writing skills. 
• A content writer should have the habit of reading. Reading improves the overall skill of a writer and improves vocabulary. Clarity of thoughts and capacity to communicate with the consumer or audience in simple language.
• Good command of English language, grammar, punctuation, etc.
• Be ready for hard work and lots of research. Content is considered to be good content only when it adds value to the reader. Mere good writing is not very helpful if the content failed to deliver what the reader is looking for. 
• Hence, a well-researched article with quality information, explained in a way so that the reader can easily understand is always better than an article that showed profound knowledge of the English language.
• The authenticity and originality of the content are very important. One should develop the habit of writing original content from the very beginning. Plagiarism is a punishable offence.
• A good content writer should always deliver on time. It can be difficult to get the creative juices flowing within the limited time frame at the starting of the career.
• However, one should always develop the habit of meeting deadlines from the very beginning, and eventually, it will be ingrained as a habit and beneficial for time management.

Career growth as a content writer: 

Every single day tonnes of content enter the world through various media, not all of them reach the target audience. At this point, content writing career growth comes into the picture. 

The approach of professional, experienced, and trained content writers vis a vis beginner is very different. A brilliantly written article does not have any value if it failed to reach the readers. 

Here are 11 tips to make a lucrative content writing career:

1. information about the target audience: .

The writer should a clear knowledge of the target audience. If an article is about Teenage Fashion Trends for a website, the style and language should be in a way that a teenager can relate to and target readers should be aged 13 to 19 years. 

Similarly, if an article is about “Gardening” one should understand that it is universal read i.e., no age limit for readers and it should be written in such a way it appeals to everybody irrespective of age.

2. In-depth knowledge about the subject matter

A good article forces the readers to come back to it again and again for more and more information. This can be attained only if the writer has good knowledge about the topic. 

Hence, before writing an article the writer should gather as much information as possible. In this digital era, any information is a click away. However, most of the time it is impossible to find all the information on one platform. An author should focus on delivering the readers something that other similar platforms failed to provide.

3. Keyword Research 

This is the single most important aspect of content writing. Articles should be based on keywords. How to get the keyword? through keyword research. One of the most effective ways to perform keyword searches is through google platforms.

A keyword that determines the visibility of an article. A successful content writer always knew how to use the keywords effectively so that readers find the answers to their queries readily.

4. Competition 

Like in any other field, a content writing career is also very competitive. 

 One should always keep an eye on the competitor’s platform for information regarding various upcoming or ongoing topics, ways to improve target audience, etc. can be gathered from the competitors and competitive audit. 

5. Title of a content 

The title of content has a significant role to play as it is the first thing that a reader notices and it determines whether they will proceed with the article or not. A title should be crafted effectively keeping in mind the target audience, keyword, and content.

Another important point that is very closely linked with the title is the keyword. The title should be at per with to the keyword so that article gets immediate visibility in the internet search.

6. Knowledge of SEO and Digital marketing 

Search Engine Optimization (SEO), in layman’s terms, is a process that improves the visibility of the content. It works very closely with keywords search. It is very important to understand the SEO writing skills while creating content so that it reaches the target group of audience effectively. Nobody studies a brilliant article or a product that is on page 4 in the search engine.

The Digital Platform for business has grown tremendously over the past decades. The whole scenario of communicating with the customers has changed and the business has to constantly go online to meet consumers’ demands. Digital marketing is similar to marketing in general except it operates in the digital platform.

 Digital marketing professionals influence potential consumers through emails, promotional emails, advertisements, infographics, blogs, videos, reviews, social media, etc. 

Digital marketing, keyword search, and SEO, the three components that have to work cohesively to bring out the best marketing strategy for a particular business. 

When a consumer types its requirement, a search engine will dig out the contents based on the keywords mentioned by the consumer. If a particular product doesn’t rank high in the search engines the visibility of the product will decline. Digital marketing helps the seller to improve the visibility of the products also gives solutions like ads on search engines like yahoo, Google, etc. 

The knowledge of digital marketing and SEO is very important to become a successful content writer as it is very important to get maximum visibility for the content.

7. Choosing a Topic  

An expert professional content writer never picks up any topic randomly. Choosing a topic is also part of the research. One has to check the topics that are most discussed, most searched, more relevant according to the present scenario.

8. Editing and editing 

Editing is the most important part of writing. The first draft of an article is merely the framework and thought process of the author. The content matures as it enters the editing phase. Hence, a write-up is never complete without editing.

9. It is good to have a niche 

Profound knowledge on a particular subject always helps the content writer as there will never be a shortage of materials to write. In-depth knowledge about a particular subject will help the writer to get established as an industry expert and it will, in turn, give help in a freelancing career.

10. Effective use of social media 

In this age of digitalization, social media plays the most important part in a content writing career. It supports promoting the writer’s portfolio as well as building up the networks. Creating a great portfolio that showcases the writer’s credibility, niche along creativity is one of the foremost aspects of a professional content writer.  

It is very important to establish a presence in digital media through blogs, articles, microblogging, etc.  In India platforms like Quora or Medium provides a good platform for budding writers.

 It is very important to optimize social profiles such as Twitter or Instagram as well as a professional profile on LinkedIn. One has to remember that the ultimate goal is to build up a brand name. 

11. Effective use of content writing tools

We have entered an age of the digital world where everything is available if one knows how to search for it. There are numerous tools available that help the author make the article writing job somewhat easy. The effective use of the tools like Grammarly, HubSpot blog topic generator, Canva, google ad words, etc. can help the writer to create great content.

The career opportunities as a content writer 

Digital media is going through a growth phase and it is going to get even bigger in the future. As in industry grows so are the employment opportunities. 

Almost every sector in the industry is trying to create its niche in digital media so that it can get an edge over its competitors. This opens tremendous scope for the content writing career. 

Here are some of the top job opportunities for a content writer:

1. content developer .

Almost every organization is going digital to capture the online market and they prefer to hire a dedicated content developer for their company.

The responsibilities of a content developer are not only confined to writing but also, the following:

• Product research
• Capture the best features of the product for the website 
• Creating unique and catchy content for the product so that it captures the essence of the organization. 
• Building a trusted product value in the market and reaching out to the prospective customer in a friendly way. 

2. Website content writer 

 In today’s world Website has become one of the most important features of any organization. It is the space where the prospective customers get an idea of the products that are offered by the organization. 

Website content writer creates content for the website of the organization. Which includes descriptions like homepage, about us, product descriptions, gallery, company newsletters, press releases, upcoming events, contacts, etc. 

3. SEO and Digital marketing professional:

Even though this aspect of a content writing career is slightly technical, it is a very lucrative field and opens a whole new world for a content writer to explore. This field is based on a very unified mixer of a content writer who has a good knowledge of digital marketing.

The job descriptions are:

• Creating digital media campaigns.
• Design, build and create a platform for consistent presence in social media. 
• Brainstorming and creating a digital marketing strategy with the marketing team.
• Keeping a track of current marketing trends and SEOs.

4. Freelance Professional blogger or content writer

This is one of the primary aspects of a content writing career which appeals to writers from all over the world to have a content writing career. As a freelance content writer, one has the freedom to work for multiple organizations at the same time and has the flexibility to choose the working hours and work from home. 

However, the primary features of developing a freelancing career are to be able to get clients. Hence, one has to focus on creating the right profile for themselves by writing various articles on social platforms like, Medium, Quora and also creating blogs and websites to showcase the contents for the prospective clients. 

5. E-commerce content writer 

This primarily focuses on writing the product descriptions and reviews keeping in mind the following:

• The targeted age for the potential 
• Creative and detailed product description in such a way that it grabs the attention of the target customer.
• The language should be simple without compromising the special features of the product.
• Effective Product reviews for the goods vide video or with creative content. 

Apart from the above descriptions stated above here are the most promising field for a content writer to explore in various sectors.

Technical writing in IT Sector: 

It includes writing training manuals, operational guides for the software, product descriptions, repair manuals, technical reports, manuals, specification guidelines, etc.

Travel and tourism industry

Content writing has a tremendous impact on the travel and tourism sector. Every individual when is travelling to a new destination will rely on the information available online. 

Starting from the mode of transport, travel itinerary, accommodation, places to visit, local cuisines, etc. A travel blogger who provides all the information on a single platform with beautiful pictures of the place will always add more value to the reader.

Food and beverages industry

One of the largest industries in the world is food and beverages and food bloggers are some of the highest-paid writers in the industry. They can earn as much as up to 20/25 lakhs per month. However, like any other profession, it needs dedication and persistence. A food blogger should add value to the brand and use his/her expertise as a catalyst for the brand to establish its image in the market.

Media houses such as newspapers, news channels, etc. 

The demand for a content writer is huge in the media industry as the whole industry is based on content. Be it in newspapers, television, social, or any other media. They are also called scriptwriters or producers and for every news, they have to prepare the content, edit it, and present it in a way so that it becomes appealing to the viewers. 

Apart from that, maintaining their social profiles, keeping the website updated are also comes under the scope of the content writer.

Educational institutions

Education institutions hire content writers to maintain details about various courses available, updated notifications, admission details, etc. 

Public relation 

The PR industry has a huge demand for content writers as they have to create scripts and pitches for clients, write press releases, articles, blogs, documents about corporate events, etc.

Check out these courses for a supremely successful career 

• Technical Writing Course

1. What practical  assignments are covered in a content writing course?

• Writing blog posts
• Creating a content strategy
• Writing content for social media content
• Working with various content writing tools
• Creating keyword optimized Website Copy, and more

2. Will I get adequate freelance opportunities?

Yes, after a content writing course, you will get the opportunity to find a job with reputed companies as well as get opportunities to network with different companies for freelance working projects.

3. Are there any prerequisites for enrolling in a content writing course?

A fundamental knowledge of the English language and decent computer skills can be greatly useful. Also its recommended that you have a fast internet connection for when you attend classes.

How much do content writers make? 

 In any organization, a content writer at the beginning of the career can earn 10,000/- to 15,000/- or more depending on the type of industry. As they gain more and more experience and establish themselves in the market, they can earn up to 25,000/- to 30,000/- within a short period. 

In the case of freelance content writers, initially, there might be some struggle to capture the right audience. However, over a while, once they have established themselves in the market, they can earn a lot more. 

Established travel, food, or industry expert bloggers earn several lakhs per month. Patience and persistence are the keys to being a successful blogger. 

The content writing market is booming and there is no shortage of money in this industry, however, one has to be smart about it and learn the marketing of content so that it reaches the target audience effectively. 

In conclusion, even though a content writing career is not rigid, flexible, free-flowing one should understand the social responsibility behind it.

 Every day hundreds of contents appear on the internet and those contents influence the reader’s opinion, impression, and thought process. This in turn shapes society in the long run. 

Hence, while writing content a writer should always keep his /her audience in mind. Harsh, hateful content is never considered good content. While writing professional content writer always keeps these finer points in mind. 

Author: Hema

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