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Content Writing 101

Brian Dean

Written by Brian Dean

What Is Content Writing?

Content writing is the process of planning, writing, and publishing written material, such as articles, blog posts, product descriptions, and marketing copy, that is intended for online consumption. The goal of content writing is to inform, educate, or persuade readers, and it can be used for a variety of purposes, including:

  • Building brand awareness
  • Increasing website traffic
  • Generating leads
  • Improving search engine rankings
  • Establishing credibility

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an outline.

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

Here are three main strategies that work well:

Backlinko – Guides collage

So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.

  • Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines .

For example, let’s say you’re about to write a guest post about the keto diet.

Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.

BuzzSumo – "keto diet" search

Then, read some of the best posts to see exactly what you should cover in your article.

Delish low carb fruits post

Make It Easy to Consume and Share

Content that’s super easy to read and share is of the keys to great content .

You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

Here are a few tips to help make your content easier to consume, skim and share.

Keep it Snappy, Rich and Entertaining

Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .

Otherwise, they’ll click over to something else.

How you grab someone’s attention depends on the format you’re working with.

When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.

how to do content writing in digital marketing

And when I write videos, I focus a lot on formatting and layout.

Specifically, I try to keep my paragraphs short:

Backlinko video script

I also sprinkle in visuals and screenshots to mix things up.

Visuals and screenshots in video

And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.

In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.

Quotable On Social Media

According to a study that we conducted, very few blog posts get shared or linked to .

And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.

For text-based content, this can be a statement that you highlight in your post.

Post with highlighted statement

And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.

LinkedIn post with video snippet

The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.

Choose Interesting Angles

With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.

Instead, to get traffic to your content, it needs a compelling angle.

An angle is simply the hook that makes your content stand out from all the others on that topic.

Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.

The angle you go with depends on your target audience.

For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.

Backlinko – SEO Expert Guide

Make It Actionable

For most niches, your content can’t just be entertaining.

And it’s not even enough for it to simply be informative.

For your content marketing to work, your content needs to be super useful .

Here’s how:

Our SEO audit post is a great example of this.

Backlinko – SEO site audit

It’s not a collection of random tips. This content is a step-by-step action plan that anyone can follow.

SEO site audit post – Table of content

  • Keep it up-to-date: A single outdated step or example can derail an otherwise great piece. I recommend going back and updating your old content at least once a year.

Make it Trustworthy

For people to share and link to your content, they need to trust it first.

And while design factors in to how much people trust your content , your writing plays a big role too.

Here are a few tips to make your content more trustworthy.

  • Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.

For example, whenever we write a guide, we add lots of stats and references.

Post with stats and references

Here’s an example from our blog.

First hand experience example on Backlinko

Give it a Magnetic Headline and Introduction

Most visitors only spend 15 seconds reading an article before leaving.

With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

Long headlines are correlated with increased social sharing

Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.

How can I become a content writer?

If you’re looking to dive into the world of content writing, you’re in for an exciting journey. Let me walk you through the steps that have worked wonders for me and many others.

1. Learn SEO Fundamentals

First off, get cozy with SEO basics . It’s the backbone of content writing.

Start with keyword research – it’s like picking the right tools before you start building. Use tools like Google’s Keyword Planner or Semrush to find what your audience is searching for.

Then, dive into on-page SEO . Think of your titles and meta descriptions as your first handshake with your readers – make it count.

2. Niche Specialization

Now, pick a niche.

This isn’t just about what you love; it’s about where you can add real value.

Ask yourself, “What unique perspective or solutions can I bring to my readers?” This focus will make your content more engaging and valuable.

3. Develop a Unique Writing Style

It’s your signature. Keep it clear, engaging, and packed with actionable tips.

I always aim to write as if I’m talking to a friend – straightforward and helpful.

Use tools like Grammarly to keep your grammar in check and Hemingway Editor to make your content crisp and readable.

4. Create a Portfolio

It’s your playground for trying out new ideas and a portfolio to showcase your skills.

Make sure it’s SEO-friendly; after all, you want to walk the talk.

5. Learn from the Best

Learning never stops. Keep an eye on the top content writers and digital marketing resources.

What are they doing right? How are they engaging their audience? How are they using new AI tools in their workflows?

Don’t just consume content; dissect it.

6. Feedback and Improvement

Lastly, the power of feedback can’t be overstressed. Use it to refine your writing.

Remember, the best content writers are those who listen, learn, and adapt.

That’s my blueprint for becoming a content writer. I

t’s about blending SEO savvy with a unique voice, continually learning, and always striving to provide value to your readers.

Stay curious, stay committed, and you’ll find your path to success in content writing.

The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.

The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.

Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.

The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.

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Content writing in Digital Marketing: The Ultimate Guide

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As a content writer, you need to understand how to write for different platforms and what strategies work best for each one. For example, you might be great at writing blog posts, but not so great at writing email newsletters.

Digital marketing is an ever-changing field, and content writers need to keep up with the latest trends and best practices. This can be a challenge, but it's also an opportunity to learn new things and build your skillset.

In this blog post, we'll share some tips on how to improve your content writing for digital marketing.

What is content writing and why is it important for digital marketing

Content writing is the process of creating content for websites, social media, and other marketing materials. It’s an important part of digital marketing because it helps businesses attract and engage with their target audience.

Content writing is important for digital marketing because it can help businesses:

- Attract new customers: High-quality content can help businesses attract new customers and leads.

- Engage with their target audience: Content writing can help businesses engage with their target audience and build relationships.

- Boost their SEO: Good content can help businesses boost their SEO and improve their ranking in search engines.

- Generate more sales: Content writing can help businesses generate more sales by increasing traffic to their website and converting leads into customers.

Digital marketing is constantly changing, and content writers need to keep up with the latest trends and best practices. This can be a challenge, but it’s also an opportunity to learn new things and build your skillset.

The different types of content that can be used in a digital marketing strategy

Many different types of content can be used in a digital marketing strategy. Below, we’ll cover some of the most popular types of content and how they can be used to achieve your marketing goals.

Blogs: Blogs are a great way to share information about your business, product, or service. They can also be used to build relationships with your target audience and boost your SEO.

Social media posts: Social media posts can be used to engage with your target audience, share news and updates, and promote your products or services.

Videos: Videos are a great way to grab attention and share information in an engaging way. They can also be used to build relationships with your target audience and boost your SEO.

Podcasts: Podcasts are a great way to share information and build relationships with your target audience. They can also be used to boost your SEO.

Infographics: Infographics are a great way to share information in a visually appealing way. They can also be used to build relationships with your target audience and boost your SEO.

E-books: E-books are a great way to share information in a format that’s easy to consume. They can also be used to generate leads and boost your SEO.

Whitepapers: Whitepapers are a great way to share information in a format that’s easy to consume. They can also be used to generate leads and boost your SEO.

Case studies: Case studies are a great way to share information about your product or service. They can also be used to generate leads and boost your SEO.

How-to guides: How-to guides are a great way to share information about your product or service. They can also be used to generate leads and boost your SEO.

Product reviews: Product reviews are a great way to share information about your product or service. They can also be used to generate leads and boost your SEO.

Email newsletters : Email newsletters are a great way to stay in touch with your subscribers and promote your products or services.

These are just a few of the many different types of content that can be used in a digital marketing strategy. The best way to determine which type of content is right for your business is to experiment and see what works best for you.

Content writing tips for digital marketing success

For your content to be successful in the digital marketing realm, you need to make sure that it is well-written and engaging. Here are some tips to help you write content that will grab attention and convert leads:

1. Write headlines that pack a punch - In the online world, your headline is often the first thing that potential readers will see. Make sure that your headlines are interesting, attention-grabbing, and relevant to the rest of your content.

2. Keep it short and sweet - Online readers have shorter attention spans than offline readers, so it's important to keep your content concise and to the point. Get your message across in as few words as possible.

3. Use strong visuals - People are more likely to remember information that is paired with a relevant image. Intersperse your text with high-quality photos, infographics, and videos to break up the monotony and add visual interest.

4. Be creative - With so much content out there, it's important to make yours stand out from the rest. Be creative in your approach and don't be afraid to think outside the box.

5. Use SEO keywords - For your content to be found by potential readers, you need to include relevant keywords throughout. Do your research to find out which keywords are most commonly used in searches related to your topic.

By following these tips, you can write content that is sure to engage your readers and help you achieve success in the digital marketing realm.

How to create effective content for your target audience

Creating effective content for your target audience requires understanding who they are, what they want, and how to reach them.

Here are some tips on how to create effective content for your target audience:

1. Define your target audience

The first step is to define your target audience. This includes identifying their needs, wants, and interests. Once you know who your target audience is, you can start creating content that appeals to them.

2. Create catchy headlines

Your headlines need to be attention-grabbing and relevant to your target audience. A good headline will make people want to read your content.

3. Write in a clear and concise style

Your writing should be clear and concise so that your target audience can easily understand it. Use short sentences and simple words to get your point across.

4. Use images and videos

Images and videos can help make your content more engaging and visually appealing. They can also help explain complex concepts.

5. Promote your content

Once you’ve created your content, you need to promote it to reach your target audience. You can promote your content through social media, email marketing, and paid advertising.

Tips for optimizing content for search engines

When it comes to optimizing content for search engines, there are a few key things to keep in mind.

First and foremost, your content must be well-written and free of any grammar or spelling errors.

Secondly, your content should be keyword-rich, meaning you should include relevant keywords throughout your piece to improve your chances of ranking high on search engine results pages.

Finally, your content should be informative and engaging, providing readers with a value that will encourage them to share it with others. By following these simple tips, you can help ensure that your content is optimized for search engines and stands out from the rest.

Ways to measure the effectiveness of your content marketing efforts

There are many ways to measure the effectiveness of your content marketing efforts. One way is to track the number of leads that come through from your content. Another way is to track how much traffic your content is driving to your website. You can also look at engagement metrics, such as the number of social shares or comments on your blog posts.

Final Thoughts

Blog post conclusion paragraph: As content writers, it's important to understand the different strategies that work best for each platform. If you're great at writing blog posts, but not so great at writing email newsletters, don't worry - there are ways to improve your skills. Stay up-to-date with the latest trends and best practices in digital marketing, and continue learning new things about how people interact with online content. With a little effort, you can become a content writing expert in no time!

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What is Content Writing? (Beginners Guide)

Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.

Alex Chris

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What Is Content Writing?

Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.

What Does a Content Writer Do?

A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.

Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.

Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.

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Proofreading and editing: Some content writers do all of their proofreading and editing themselves.

Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

How To Become a Content Writer

The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:

  • Enroll in a course
  • Practice your writing skills
  • Develop complementary skills
  • Find your niche
  • Build your experience

1. Enroll in a course

While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.

Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.

When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.

You may decide to take a selection of different courses to build out the appropriate skillset.

2. Practice your writing skills

Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.

The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.

Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.

You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.

Our Content Marketing Course will teach you everything you need to know about content writing.

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3. Develop complementary skills

Writing is the most important talent you’ll need to become a professional content writer.

However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.

You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.

Other complementary skills may include:

  • SEO : Most companies want their content writers to have some basic search engine optimization .
  • Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
  • Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.

4. Find your niche

While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.

You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.

Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

Content Writing Tips

Follow these tips to become better a content writing.

1. Write content for all the stages of the marketing funnel

Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.

Digital Marketing Funnel

For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.

During the consideration stage, you highlight the benefits of your products or services against competitors.

At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.

2. Always do your research

Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.

The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.

It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.

Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.

To make your content as compelling as possible, research:

  • Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
  • Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
  • Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.

3. Master the critical components of content

Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:

Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.

If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.

How to Write Great Headlines

Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”

A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.

Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.

Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.

4. Edit and optimize everything you write

Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.

Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.

Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:

Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?

Content SEO

Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.

Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?

Content Writing Examples

The most common forms of content a content writer may be asked to create are:

Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

Content Types

How Much Do Content Writers Get Paid?

The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.

Content Writer Annual Salary

Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.

Should You Become a Content Writer?

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.

If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.

Alex Chris

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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November 25, 2023 at 8:21 pm

I learned a lot more about Content writing in this short article than I have learned about it in the past four years after completing my Digital Marketing Certificate course in 2019. The article is rich, lucid, and engaging to the last sentence. Wonderful work and honest help to people who need to get started on content writing as a career.

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The Ultimate Guide to Content Marketing in 2023

Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions.

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Updated: 07/06/23

Published: 07/06/23

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.

By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more.

Click here to sharpen your skills with the help of our content marketing  workbook.

Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going.

Content Marketing

What Is Content Marketing?

Types of Content Marketing

Content marketing examples, content marketing strategy.

The definition of content marketing is simple: It’s the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more.

However, content marketing isn’t just publishing a thin piece of content and hoping people will find it. It’s about purposefully tailoring your pages, videos, ebooks, and posts to your target audience so that they find you the inbound way rather than the outbound way.

Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective at resonating with and converting audience members as they once were.

Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound ). A common way of doing this is by creating a narrative for your content — or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience.

So, what defines content marketing anyway?

What is content marketing?

Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

Why is content marketing important?

2022 HubSpot research says that 70% of companies use content marketing .

Content marketing is valuable because it:

  • Educates your leads and prospects about the products and services you offer. According to 2023 HubSpot research, 29% of marketers use a blog or website for lead attraction and conversion.
  • Boosts conversions.
  • Builds relationships between your customers and business that result in increased loyalty, and 30% of marketers are creating content that reflects brand values.
  • Shows your audience how your products and services solve their challenges
  • Creates a sense of community around your brand.

Now let's look at the various types of content marketing.

how to do content writing in digital marketing

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There are many types of content marketing that you may choose to incorporate into your strategy — here are some of the most common:

Types of content marketing for business

1. Online Content Marketing

Online content strategy example, HubSpot

Online content marketing refers to any material you publish online, but more specifically, it refers to your web pages. A strong online content marketing strategy will help you rank higher in the search engine results pages (SERPs) and get you in front of the right people at the right time.

HubSpot's home page is one example, immediately engaging visitors with specific content about our products.

2. Social Media Content Marketing

With over 4.5 billion global social media users , it’s easy to understand why so many businesses invest in social media marketing. There are many platforms (such as Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with, and several ways you can create and share content on each of them (such as photos, live videos, pre-recorded videos, stories).

Featured Resource: Social Media Content Calendar

3. Infographic Content Marketing

Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to simplify an educational or complex topic so all audience members can understand it.

Featured Resource: 15 Free Infographic Templates

4. Blog Content Marketing

Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles with links, add social share buttons, and incorporate product information.

Featured Resource: Start a Successful Blog

5. Podcast Content Marketing

More than 60 million people listen to podcasts across the Spotify and Apple Podcasts platforms. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts.

Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you decide other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast, and how long episodes are.

Featured Resource: How to Start a Podcast

6. Video Content Marketing

According to Wyzowl research, 73% of consumers say they prefer to learn about a brand's product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer's website.

Featured Resource: The Ultimate Video Marketing Starter Pack

6. Paid Ad Content Marketing

Paid ads can help you reach a broad audience and allow you to position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are many places you can share paid ads including on social media, landing pages, banners, and sponsored content.

Featured Resource: The Ultimate Google Ads PPC Kit

Next, let's talk about how content marketing works, and look at some content marketing examples.

How does content marketing work?

Content marketers attract an audience with compelling stories and by sharing valuable information. They also use content channels to build community.

So, content marketing for business isn't just a technique or strategy, but a unique form of communication. With that in mind, people have different needs at different stages in the buying process. To make sure that your content meets a need at every stage, you'll want to think about your conversion funnel .

Top of the Funnel (TOFU)

At the top of the funnel, you want to build awareness with your content. Your target audience might know they have a problem, but they aren't sure how to solve it. At this stage, you can focus on brand awareness, broad pain points, and common questions.

TOFU content should pull potential customers in to help them better understand a specific problem. This gives you a relevant opportunity to introduce them to your solution.

Common challenges for TOFU content include competition, balancing educational and promotional content, and tracking ROI .

To address these issues, create a content strategy that grabs the attention of a specific audience. Your strategy will also help you create a plan that aligns content topics and formats with business goals. Then, create a list of KPIs to track your content performance.

Useful content types at the top of the funnel include:

  • Social media posts
  • Short-form video
  • Infographics

Middle of the Funnel (MOFU)

Once a prospect passes to the middle of the funnel, they're considering your product. They may have visited your site more than once or they're engaging with your social media. They might have signed up for your email newsletter.

MOFU content should build a relationship with that person. At this point, they understand their problem and are comparing possible solutions. So, your content should educate them on the specifics of your solution and show how it meets their unique needs.

This is also an important moment to build trust. A prospect might not be ready to buy, so pay attention to changes in user behavior. It can be tempting to make assumptions or go for a quick conversion, but that can damage the relationship. Instead, offer in-depth information and value to nurture your lead.

Great middle-of-funnel content types include:

  • Email newsletters
  • Product demos
  • Landing pages
  • White papers
  • Case studies
  • Longer-form videos
  • Interactive content

You may have heard that social media is just top-of-funnel content. But more users are making purchases on social media , and it’s also a popular channel for customer service and support. So, be sure to create MOFU social posts and let prospects know that you're ready to help them on this channel.

Bottom of the Funnel (BOFU)

Bottom-of-funnel content helps your prospect make a decision and ideally, convert. This stage focuses on conversion. So, BOFU content should make it easy to test a product, understand pricing, and make a purchase. Content that converts should drive action and create a sense of urgency. Prepare to respond to common objections and other blockers that can impact sales with your content.

Personalization can add to the impact of your content at this stage. Creating powerful CTAs is also important.

Bottom-of-funnel content types include:

  • Personalized emails
  • User-generated content, like customer testimonials
  • Pricing pages
  • Competitor comparison blog posts
  • Video demos
  • Remarketing campaigns

Check out this post for more on how to align your content with the buyer journey .

Now, let's look at some content marketing examples.

how to do content writing in digital marketing

Content Marketing Planning Templates

Plan your content strategically with these handy templates.

  • Editorial Calendar Template
  • Buyer Persona Templates
  • SWOT Analysis Templates
  • SMART Goal Template

The following examples will give you a better understanding of how you can incorporate content into your greater marketing strategy.

1. Example of Instagram Content Marketing

Glossier instagram profile example of social media content marketing on instagram

Image Source

Glossier’s Instagram account is on-brand and complements the rest of its marketing content — even if the page didn’t say "Glossier" anywhere on the profile, customers would likely still know the profile belongs to this brand.

The Instagram page shares the Glossier product line, displays different products, and shows how each product can be used. The profile feels and looks uniquely Glossier, and depicts members of their wide customer base.

2. Example of Infographic Content Marketing

infographic content marketing example

IBM created an infographic for the future of identity. Their infographic is on-brand, well-organized, and easy to read. It clearly shares data and information about online security and how customers feel about it. It also tells audience members how they can download a more detailed report.

3. Example of Blog Content Marketing

expedia blog front page content marketing example

Expedia has a blog that shares travel-related information including hotel recommendations, great places to visit, and travel-related activities you can take part in around the globe.

Expedia regularly publishes its blog content to keep readers interested and engaged. It includes a wide range of topics related to any type of trip you could imagine.

The blog is on-brand and all articles relate to the travel technology company’s goal and mission of gaining customers and boosting brand awareness. They do this by linking to their services and writing about customers who have already had positive experiences with the company.

Pro tip: You can create on-brand blog posts with the help of HubSpot's Free AI Content Writer .

4. Example of Podcast Content Marketing

hardvard business review podcast content marketing example

Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features industry leaders in both business and management. You can either subscribe to consistently receive their hundreds of podcasts or pick and choose which ones you want to listen to.

The podcast is on-brand and complements the rest of HBRs published content. It also serves as a great way for HBR to connect with their target audience, enhance brand awareness, and gain a following of audience members through a medium that differs from their typical work (e.g. podcast versus HBR article).

5. Example of Video Content Marketing

Much of Dollar Shave Club’s video content has gone viral. Their marketing efforts are on-brand, humorous, and entertaining. By establishing a name for itself via online video content, Dollar Shave Club has experienced impressive growth and brand recognition.

6. Example of Paid Ad Content Marketing

example of paid ad content marketing

Revolve — a clothing and accessories company — uses paid and sponsored ads on social media (like this one on Facebook) to reach their target audience while they browse their news feeds.

The content ads feature some of their products as well as details about their free shipping and return policy to drive target audience members to their site (and, hopefully, convert them into paying customers).

HubSpot's Campaign Assistant can help you craft a marketing campaign for your preferred platform. Powered by AI, you can tell the software about your campaign, and choose a tone of voice that aligns with your brand. With just a few clicks, you'll receive compelling copy that highlights your unique selling points and includes the desired call to action.

7. Example of Twitter Content Marketing

hubspot using twitter for content marketing, examples of content marketing

HubSpot uses Twitter to market software as well as create a community among customers, target audience members, and industry leaders and experts.

HubSpot shared product information, relevant tips, industry knowledge, and original research on Twitter. HubSpot also interacts with users and makes sure anyone in need of customer support knows exactly where to go for help.

8. Example of TikTok Content Marketing

example of content marketing on tiktok by chipotle

Chipotle is an active brand on TikTok — the company uses the platform to reach and engage its customers and target audience members. In addition to reacting to others' Chipotle-related TikTok content, the brand posts TikToks of their menu items, recipes, people enjoying their food, their restaurants, and more. They have over 2.2 million followers and over 52 million likes.

9. Example of Viral Content Marketing

example of viral content marketing on tik tok

This viral content marketing example was one that came from a TikTok video — Nathan Apodaca's original TikTok video included him sipping Ocean Spray cranberry juice while skateboarding and listening to "Dreams" by Fleetwood Mac.

As a result of the viral video, TikTok used part of Apodaca's video in their ads , Ocean Spray used Apodaca in their ads , Ocean Spray saw a bump in sales and brand awareness, Fleetwood Mac's "Dreams" was number one on iTunes , and there were thousands of videos posted by other TikTok users who bought the cranberry juice and recreated Apodaca's original video.

Now, let’s cover your content marketing strategy. By implementing a strategy, your content marketing efforts will be impactful and effective in converting leads and reaching your target audience.

  • Find your target audience.
  • Set SMART goals.
  • Determine your KPIs.
  • Decide on the type of content and content formats.
  • Choose your content channels.
  • Set a budget.
  • Create a content publishing schedule.
  • Create and distribute the content.
  • Analyze and measure results.

Let's dive into the steps you'll want to work through in order to develop an effective content strategy .

1. Find your target audience.

Creating content for the broadest possible audience sounds like a good idea. But it's hard to stand out with content that appeals to everyone.

Instead, focus on a niche of people with specific interests and needs. This can help you build a community with your content. To get started, take a look at your buyer personas .

Then, answer the following questions about your target audience to help you narrow down the right types of content for them:

  • What do they need from you?
  • What challenges are they looking to overcome?
  • Why do they need your product or service?
  • How can you help them succeed?
  • Where do they spend their time?

2. Set SMART goals.

The next part of your content marketing strategy is to set SMART goals. These should be specific to your business — they’ll likely complement your broader marketing strategy and company goals.

Here are some SMART goal examples and SMART goal templates to help you get started. 

3. Determine your KPIs.

Next, set key performance indicators (KPIs) for your SMART goals. KPIs are quantifiable data points you can use to measure your actual performance against your goal.

4. Decide on the type of content and content formats.

Next, you want to choose the type of content you’ll create and your top content formats.

Types of content are the broad categories of content you plan to produce. Content formats are the specific presentation methods within a content type. For example, blog posts are a content type, and a blog can include content formats like listicles, how-tos, thought leadership, product reviews, and more.

To get started, run a content audit to see what kind of content is already resonating with your customers.

You may also want to do some competitive analysis and take a look at industry trends . This research can help you figure out what content strategy will work best for your business.

Then, take a look back at the various types of content we reviewed earlier and your target audience research to decide on content types and formats.

5. Choose your content channels.

Once you’ve decided on the type of content you’ll market with, it’s time to choose your specific content channels. Where will you share your content? Where will it live and be shared from?

For some of the content types, the channel you need to work with will be obvious. For example, if you’re creating Facebook content, your channel will be the social platform itself.

6. Set a budget.

Now, set your budget. Think about the type of content you’re creating and which channels you’re marketing that content on.

Then, ask yourself the following questions to figure out your budget:

  • Do you need to purchase any software or technology to create the content (such as graphic design software like Adobe Photoshop , a subscription to Canva , a camera to take high-quality photos and videos)?
  • Do you need to hire any content marketers or designers (such as artists, writers, editors, designers)?
  • Do you need to pay for ad space?
  • Do you need access to specific tools or resources to enhance or measure your specific type of content?

Make note of how your responses impact your budget — whether that’s an increase or decrease in what you may have already estimated.

7. Create a content publishing schedule.

To ensure you’re consistently producing content and sharing it with your prospects and customers, use a social media calendar or an editorial content calendar .

This will help your team stay on top of all the content your team is creating as well as allow you to schedule it ahead of time.

Content marketing for business template, free editorial calendar

Use a free editorial calendar to schedule and optimize your marketing content and help boost conversions.

6. Create and distribute the content.

Create and distribute your content so your audience members can consume it — and possibly convert.

This step is about more than creating high-quality content. Keep learning to make your content as useful and engaging as you can. Practice writing headlines, make the most of the latest content trends, and build skills in the media that your audience favors.

Next, optimize your content so it's easy for your audience to find. SEO is a useful skill for searchability. And every social media platform is unique, so check out tips to succeed on channels like Instagram , TikTok , and LinkedIn .

Finally, promote your content on email, social media, and more. Connect with influencers , build co-marketing partnerships , and post ads to get more eyes on your best-converting content.

9. Analyze and measure results.

Lastly, analyze and measure your results so you can make any necessary changes to enhance your content marketing efforts and reach more audience members.

Look at your SMART goals and KPIs to track the success of your content marketing strategy. Did you achieve your goals and KPIs? Were you close to reaching them, or were you off in your estimations?

Here are some tools to help you with your content marketing strategy analytics and results:

  • HubSpot Marketing Analytics Software
  • HubSpot Social Media Management Software
  • SharedCount
  • Sprout Social
  • Google Analytics

Now, how can you ensure your strategy will be effective? Let's find out.

Traits of Effective Content Marketing

With so many companies creating and publishing content online, it’s essential to go beyond your standard industry fare. A secret? HubSpot strives to meet the following criteria to make sure all our content meets your and other readers’ needs. The result? Millions of visits to our blog posts and web pages per month.

You can achieve similar results for your company if your content:

1. Provides value beyond your product offerings.

Content marketing isn’t just about sharing your products’ virtues to get readers to become a customer. It’s important to offer value that empowers your customers to do something more efficiently, such as making their businesses more profitable or shortening their morning routine.

Whatever the case may be, strive to create content that gives a solution for your customer’s most urgent needs. Your product may be a solution, but if you’re not explicitly writing a product page, you should only incorporate product mentions if they make sense.

In the blog post below , hair care brand Curlsmith helps readers understand how to reach the right balance between high-protein and high-moisture products. It doesn’t mention its products until the very end, instead educating the reader first.

traits of effective content marketing: curlsmith blog post

2. Targets readers’ specific buying journey stage.

Providing value and answering customers' needs is only a part of the story. In each piece of content, you should also target your customers’ specific buyer’s journey stage .

Generally, there are three stages of the buyer’s journey: Awareness, consideration, and decision. In the awareness stage, buyers are still researching their issue. In the consideration stage, they’re researching solutions. In the decision stage, they’re about to pick a provider.

If you’re writing a "What is [X]?" post, then the person who’s reading that article is likely not ready to make a decision about their provider. They are still in the awareness stage, completing research so that they can find out who offers a solution.

Conversely, if you’re writing a product page, then the reader who visits that page has already researched potential products and found you as a possible provider. That means you should pitch your product at every turn, reiterating your value proposition and differentiating yourself from the competition. You shouldn’t be shy about your products’ most valuable features.

3. Demonstrates a consistent brand voice and image.

traits of effective content marketing: hubspot brand voice deck

No matter if you’re creating a blog post, web page, or ebook, your visitors should be able to tell who you are immediately upon consuming your content. Your brand shouldn’t sound as if ten different people are writing for you, even if that may be the case.

That’s why it’s critical to create both a writing style guide and a brand style guide . Both of these documents will confirm that:

  • Your brand visuals look the same across all platforms and devices.
  • Your brand tone and voice sound the same across all written communications.

Once you create both of these, share them with both your content writers and your freelance or in-house designers. Your content marketing publications will be much more cohesive and consistent, which will keep readers coming back to you as a resource and make you look more polished and professional.

4. Is timely and engaging.

Do your customers typically plan their financials at the start of the year? If you’re a finance startup, you might publish a blog post in January about budgeting quarter-over-quarter to prevent clerical errors and avoid overspending.

At the end of the post, you might include a prompt to check out your software, or lead users to a template they can download after providing their email.

This is one example of content marketing that is timely and engaging. If you know your customer’s behavioral and spending patterns throughout the year, it’s critical to capitalize on that. Publish blog posts and offers that capture them at the right time and answer their immediate needs. You’ll be ahead of the companies that publish similar content later on — and oftentimes, being first is all you need to win a customer over.

Now that we’ve seen the top traits of effective content marketing, let’s dive into the best resources you can use to learn more about it.

Best Content Marketing Resources

  • HubSpot Academy for free education on how to become an effective content marketer.
  • HubSpot's Free Content Creation Resources for access to resources that will propel your content marketing strategy toward success.
  • Content Marketing Institute for access to some of the best content marketing online education, print, and events available today.
  • Blog articles on content marketing, trends, strategies, and tips by industry experts.
  • Podcasts about content marketing, such as This Old Marketing, or business trends, such as HBR IdeaCast, to inspire your content marketing strategy.
  • Google Trends, which allows you to search for trends across broad topics like content marketing or for niche topics within content marketing.
  • Ebooks and case studies about content marketing and specific content marketing strategies.
  • Latest content marketing statistics by a reputable database source like Statista.
  • Easy to use visual content and design software, such as Canva.
  • Free or paid social media management tools, such as HubSpot, Buffer, or Sprout Social, to help you create and share your social content.
  • Free or paid content and project management tools, like Trello or Asana, to plan and organize your content marketing strategy.
  • Free or paid marketing software to connect your content marketing team, plan, strategy, and results to your greater marketing plan (and even your CRM).
  • Free or paid email marketing software, like HubSpot or Mailchimp, to handle all aspects of your email campaigns and content.
  • Your network, on platforms like Twitter or LinkedIn, where you can connect with those in your industry to discuss relevant trends, answer each other's questions, and provide or ask for feedback.

There are hundreds of thousands of tools available today that qualify as excellent content marketing resources. For the sake of this article, we're going to keep things simple by providing a handful of our favorite options today.

  • Blog articles on content marketing , trends, strategies, and tips by industry experts (like HubSpot).
  • Podcasts about content marketing, such as This Old Marketing , or business trends, such as HBR IdeaCast , to inspire your content marketing strategy.
  • Google Trends , which allows you to search for trends across broad topics like content marketing or for niche topics within content marketing.
  • Ebooks and case studies about content marketing or content marketing strategies, like this one by Mention .
  • Easy to use visual content and design software, such as Canva .
  • Free or paid social media management tools, such as HubSpot , Buffer , or Sprout Social , to help you create and share your social content.
  • Free or paid content and project management tools, like Trello or Asana , to plan and organize your content marketing strategy.
  • Free or paid marketing software to connect your content marketing team, plan, strategy, and results to your greater marketing plan (and even your CRM ).
  • Free or paid email marketing software, like HubSpot or Mailchimp , to handle all aspects of your email campaigns and content.

And speaking of tapping into your networks on sites like Twitter and LinkedIn, here's some inspiration from a few of the greatest content marketers to follow on both platforms today.

Best Content Marketers to Follow on LinkedIn and Twitter

  • Luvvie Ajayi Jones
  • A. Lee Judge
  • Ann Handley
  • Guy Kawasaki

3 Marketers to Follow on LinkedIn

1. luvvie ajayi jones.

Luvvie Ajayi Jones is a best-selling author, digital strategist, podcast host, and speaker. She's known for combining humor with her experiences and background in marketing, communications, and new media. Her LinkedIn is sure to inspire you whether you're thinking about/working on culture, authenticity, leadership, content, marketing strategy, and more.

2. Zontee Hou

zontee hou content marketer to follow on linkedin

Zontee Hou is a digital marketer and strategist, speaker, and consultant. She works with scaling companies to help them establish effective marketing strategies that work for their unique goals and audiences. On her LinkedIn profile, Hou shares her expertise in content marketing, social media marketing, marketing analytics, and digital marketing.

3. A. Lee Judge

a. lee judge content marketer to follow on linkedin

A. Lee Judge is a co-founder and digital marketing strategist at Content Monsta. He's also a podcast and video producer, speaker, and rev ops practitioner. On his LinkedIn profile, he covers a wide range of topics related to lead generation, social media marketing, how to apply marketing analytics and data, digital experiences, multi-channel marketing, the importance of sales and marketing alignment, and more.

3 Marketers to Follow on Twitter

4. ann handley.

ann handley of marketing profs, content marketer to follow on linkedin

Ann Handley, Head of Content at MarketingProfs, is a bestselling author and speaker. She offers education and training around marketing that businesses can learn from and apply. She offers in-person and virtual training for companies on content marketing, storytelling, lead generation, and branding – topics she also discusses and shares content about on her Twitter page.

5. Neil Patel

neil patel content marketer to follow on twitter

Neil Patel is a bestselling author, marketing expert, speaker, and website and SEO consultant. He's a thought leader and industry expert in content and digital marketing. His Twitter page includes information about his trainings and services, industry trends, marketing strategy tips and resources, and questions/conversational topics meant to engage followers and other industry experts.

6. Guy Kawasaki

guy kawasaki content marketers to follow on twitter

Guy Kawasaki is a marketing strategist, author, entrepreneur, venture capitalist, podcast host, and the chief evangelist of Canva. On his Twitter account, Kawasaki asks followers thought-provoking business questions as well as provides links to, and information about, new podcast episodes, industry trends, marketing strategy tips, and insights based on his experiences.

Engage Your Target Audience With Content Marketing

With effective content marketing, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers.

And don't forget to extract more value from every piece of content you create.

To get started, decide which type of content works best for your business and audience and develop a content marketing strategy to begin boosting your bottom line today.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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10 Content Writing Tips To Help You Get the Most Impact Out of Every Word

Pretend you’re holding an orange. That humble fruit is full of delicious juice — and you have two choices for extracting it: You can either squish orange halves between your palms and hope for the best, or pass the fruit through a proper citrus juicer.

You’ll get the best results using the well-oiled machine, right?

Your content writing process isn’t so different. Your brain is full of great ideas, but letting them randomly leak out onto the page won’t give you stellar results. And it might be pretty tough to separate the messy seeds and pulp from the really good stuff.

Instead, you need a strategic content creation process that works to squeeze out every ounce of creative juice while filtering out any unnecessary pieces and keeping your efforts aligned with overarching goals.

We’re sharing a round-up of content writing tips to help you fine-tune your creative process. If you’re a content creator , consider this your recipe for freshly squeezed, pulp-free writing!

Table of Contents

  • Always Keep Your Audience in Mind
  • Organize Your Ideas Into an Outline
  • Open With an Attention-Grabbing Intro
  • Research, Research, Research
  • Write in a Voice That’s Unique to Your Brand
  • Make Your Content Skimmable
  • Adapt Your Message Based on Content Type
  • Get an Editor’s Eye on Your Writing
  • Optimize Your Content for Search
  • Close With a Compelling Call to Action

1. Always Keep Your Audience in Mind

If you want your content writing to resonate with your target audience, you need to put the needs, interests and desires of your audience first.

Creating audience profiles or buyer personas will help you hone in on who exactly you’re writing content for. Use existing customer data and analytics to understand who your audience is.

Once you have an understanding of your audience, take some time before you write to dig into their most pressing questions or pain points.

Instead of approaching a topic from your own perspective, look at it through your audience’s eyes. What do they want to know? What do they need help with? This way of thinking can guide you to create a resource that they’ll get a lot of value from.

2. Organize Your Ideas Into an Outline

Think outlining will slow your roll? Think again.

The best digital content is well-organized — and if Marie Kondo was a content marketer, she’d recommend outlining as the best way to tidy up disjointed ideas.

Here’s a quick five-step guide to outlining a content writing project:

  • Brainstorm: Jot down all of your ideas, research findings and subtopics related to your main topic.
  • Categorize: Group these ideas and notes together by relevance.
  • Name: Give each group of ideas a working header.
  • Organize: Arrange these groups in a logical order.
  • Edit: Set aside any outliers or unrelated insights for a future project.

By the end, your outline will have a clear sequence of ideas, which will ultimately be bookended by a solid introduction and conclusion.

Those working headers will become the subheads in your blog post or the page titles in your white paper. A piece of long-form content — like a pillar page , eBook or this blog post! — will typically include a table of contents with the subheads to show readers what’s up ahead.

3. Open With an Attention-Grabbing Intro

As soon as you started reading this blog, you might have thought, “Pretend you’re holding an orange?” What on earth does that have to do with content writing?

Well, if you love puns as much as I do, you might have sensed a “creative juices” metaphor coming along. (Low-hanging fruit, I know…🙃)

But, if you’ve made it this far, that odd opening line hooked your attention enough for you to keep reading.

An eye-catching intro that encourages web visitors to stick around can increase time-on-page social engagement. This, in turn, helps boost your content’s ranking and performance. Plus, viewers can get more value out of your content marketing assets the more time they spend consuming them — helping build your reputation as a trusted industry authority.

Whether you’re working on social media captions, web content writing or a long-form downloadable resource, try:

  • Creating a snappy headline that gives a preview of what’s to come.
  • Opening with an anecdote or metaphor that sets the stage for your topic.
  • Establishing a sense of urgency or giving the reader FOMO to show that they need to hear your message.
  • Starting with a rhetorical question that makes the reader reflect and read on to find the answer.
  • Presenting a compelling data point to catch the reader’s attention and hint at future insights they won’t want to miss.

Whatever you do, avoid long, meandering sentences. These are usually packed with too much information for your audience to digest. Also, steer clear of platitudes and generalizations that make your content seem like a snooze-fest.

The more unique and specific your intro, the better. Your objective is to give your audience a reason to care and keep reading.

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4. Research, Research, Research

We want to let you in on a little secret here: You don’t need to be a capital-E Expert to write great content about a topic. In fact, you can come up with a really strong and informative piece of content without knowing the first thing about the subject!

The key is to conduct sufficient research first. Before you start writing, look at:

  • The basics: Collect general information on your topic from authoritative sources, to educate yourself and spark some ideas.
  • Keywords: Use related keywords with the appropriate search volume, difficulty level and search intent that you can target with your content writing.
  • Data points: Gather facts and statistics from authoritative sources to back up the points you plan to make in your writing.
  • The competition: Look at top-ranking pieces of content for those keywords, to see what competitors are saying. This should give you an idea of what your audience is looking for, and how you can differentiate with a more comprehensive piece of content.

5. Write in a Voice That’s Unique to Your Brand

To make sure your content stands out from the crowd but fits in with the rest of your marketing, embrace your brand voice when you write.

One business might opt for a formal, polished voice because it speaks to its audience about high-stakes subjects. Another organization might write in a conversational tone because it’s on a mission to reach and connect with individuals. Wit and humor may be hallmarks of one brand, while an educational tone distinguishes another.

Wherever yours fits in, get to know your brand voice and amplify it in every new piece of content you write.

6. Make Your Content Skimmable

Your readers are pressed for time — and savvy enough to know they don’t need to read a piece of content word-for-word in order to get something out of it.

By making your writing easy to skim, you can deliver value even to readers who spend just a few seconds looking over the content. If something catches an audience member’s eye, they can take a closer look at that section and read it in more detail.

Here are some content writing tips for creating skimmable, successful content marketing assets people will actually enjoy reading:

  • Outlining: As we noted earlier, building your content from an outline ensures a logical and skimmable flow of ideas.
  • Short paragraphs: Split up long blocks of text with line breaks.
  • Subheads: Begin each new idea or topic with a clear subheading.
  • Lists: Organize ideas into lists, using bullets or a listicle format. (This blog post does both!)
  • Bolded text: Put the most significant words in bold at the start of a bulleted list item or mid-sentence.
  • Design elements: Draw attention to key points like important facts and quotes by incorporating them into graphic design elements.

Use this as a rule of thumb: If someone only reads the headers and bolded text, they should understand the main thrust of your message and still come away with some useful takeaways.

7. Adapt Your Message Based on Content Type

A strong content marketing strategy will include a variety of content types that each serve different purposes. What works for one type of asset won’t have as strong an impact for another.

Here’s an example of how you might change your angle based on where different assets fit into your overarching strategy:

  • Blog posts: Light, helpful and highly focused resources for top-of-funnel traffic.
  • eBooks: Detailed overviews of key topics for middle-of-funnel web visitors.
  • White papers: Informative and data-rich assets for bottom-of-funnel readers.
  • Emails : Conversational and compelling messages for bottom-of-funnel audiences.
  • Social media posts: Engaging, bite-sized insights for prospective and current customers.

Although you’ll be adapting your approach, remember to maintain a consistent brand voice across all of your writing. As audience members move through the sales funnel and encounter varying types of content, everything will feel connected and on-brand, even though the messages are tailored differently.

8. Get an Editor’s Eye on Your Writing

After you’re through writing the first draft of a piece of content, you do not want the next person to read it to be someone in your target audience. Instead, you need someone else to look over the copy before it goes out into the world.

Team up with an editor or fellow content creator who can give your writing a once-over. They can catch any typos, run-on sentences or factual errors.

In addition, your editor can provide initial feedback on the flow of ideas and how you’re presenting your key points. If they’re left with some confusion or lingering questions after reading your content, chances are, your target audience will be too. Make an effort to clear up those issues when you move on to the revisions.

They say two heads are better than one — and there’s no doubt about it in editing. Consider this step a collaborative process that makes your content writing stronger.

9. Optimize Your Content for Search

There’s no point in putting so much time and effort into your writing if your ideal reader will never be able to find it. If you’re producing landing page copy, blog posts or any other type of content that could turn up in search results, ensure your writing is search engine friendly.

Writing SEO content starts with researching and selecting the right keywords. Factors to evaluate include:

  • Relevance: The keyword should be related to your brand and the topics you want to write about.
  • Search intent: If web users have informational intent, they’re looking to gather information — and a blog post could be the right fit. But if they have commercial intent, they’re looking for products, solutions or services — so they’re more likely to visit a landing page.
  • Keyword difficulty and search volume: These indicate whether certain keywords are within reach. Avoid choosing highly competitive keywords you may never rank for.

When it’s time to write, your SEO content writing should be comprehensive, offering an in-depth overview of the subject. Aim to provide the best possible result for your chosen keyword (i.e., the user’s search query). Address a range of questions and sub-topics that align with the searcher’s intent, but keep the content as focused and specific as possible.

10. Close With a Compelling Call to Action

Your reader reaches the end of your written content. Okay, what next?

Do you want them to wander over to a competitor’s site to find some other perspectives or solutions? Probably not.

If a piece of content marketing doesn’t give your audience an idea of where to go next, it’s not doing its job. While you might mention your products or services throughout the resource, the conclusion is where you really want to insert a final call-to-action (CTA).

Depending on the type of content and your goals for it, your CTA can prompt any of these actions:

  • Learn more: Tell the reader where they can go for more information on the subject.
  • Contact: Point the visitor to your contact page so they can reach out directly to you.
  • Like, follow, share: Invite your audience to engage with the resource or social media post.
  • Get a free XYZ: Suggest that the reader take advantage of a complimentary resource like a free custom quote, downloadable eBook or webinar invite.
  • Consider a related product or service: Wrap up by describing the solution you offer that could meet your reader’s needs.

If we were closing out with a CTA, we might point out that we offer an array of content writing services to B2B and B2C businesses. The content writing tip you’ll probably get the highest ROI from is to partner with a team of content creation experts who can do the heavy lifting for you.

But if you’re on a roll and ready to keep leveling up your own writing? Subscribe to our newsletter for a steady stream of impactful insights and weekly inspo, from our content marketing fam to yours.

how to do content writing in digital marketing

By Jessica Barker

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What is Content Writing? (& How to Do It Right)

Saphia Lanier

May 10, 2023

Build your content writing skills. Develop good content. Win the trust of your audience. Here’s how.

Here, you’ll find:

  • How content writing fits into the digital marketing world
  • The difference between content writing and copywriting
  • Benefits of content writing for businesses
  • How to define “good” content

Content is the currency of the web. If you can deliver exceptional content that resonates with your readers, they’re more likely to do business with you.

It’s a give-take relationship that requires companies to showcase their expertise and authority in exchange for their prospect’s trust and admiration. 

Once you have that, it’s easier to earn their business. 

But how do you create content that gives you these results? Hint: it requires similar steps to building any new product. 

So let’s explore what content writing is all about and how to create posts that win your target customers’ hearts (and their business).  

What is content writing?

Content writing is the process of creating written content to attract a specific audience and drive a particular action.

In other words, it’s writing with a business purpose (e.g., to earn leads and conversions). It can also be used to inform, build trust, and position yourself or your brand as a thought leader. 

Content writing vs. copywriting 

Just a few decades ago, most content you found was either on television or in print at a library or bookstore. Today, you can tap into a vast amount of online content from a device the size of your palm. 

But not all content is created equal. The written word is used in many ways, such as to entertain, engage, persuade, and sell.

“Content writing has a different focus than other forms of writing,” explains Josie Rojewski, content marketing writer at HawkSEM. “The goal of content writing is to provide relevant, helpful information and engage or entice readers to learn more about a topic.”

On the flip side, she adds the goal of copywriting is usually to try to get a person to take a certain action. Let’s take a closer look at the two writing styles.

Content writing

Content writing is often used for marketing purposes by businesses. For instance, it’s used to increase online visibility and engage an audience they wish to convert into customers.

This is a less sales-y approach to getting your audience’s attention and convincing them to buy from your business. 

Content writing can be done for various forms of content, including:

  • Infographics
  • Email newsletters
  • Video scripts
  • Press releases

Copywriting, on the other hand, is created with one focus in mind: to sell products and services.

The key difference between content writing and copywriting is that content writing is a less in-your-face way of selling a product or service. It focuses more on other tactics like brand awareness, credibility, and thought leadership. These are, of course, still important because they can effectively lead to sales just like copywriting. 

For instance, you can write a blog post explaining how to use a CRM to improve your sales process. Then at the end, include a call to action (CTA) promoting your CRM as the solution. 

The reader may or may not convert right away. 

This Semrush post explains the different tools companies can use for content creation. And guess what — it promotes several of its own throughout the post. 

Source: Semrush

It’s an educational piece that also positions its product as a must-buy. 

“Content writing has expanded to include more than blog articles and web page copy,” says Rojewski. “I’ve written video scripts, and storyboards for massive marketing campaigns, and even helped design entire brand overhauls to include more and better content for clients. I think we’ll continue to see that expansion, especially in the short-and-long-form video space.”

Copywriting

Copywriting is a direct way to promote a product or service. These typically come in different content types like:

  • Pay-per-click (PPC) ads
  • Promotional email marketing
  • Website content
  • Landing pages
  • Case studies
  • White papers
  • Product descriptions

Copywriting discusses the product or service and how it can help or benefit the target audience. It uses the art of persuasion to convince the reader they need to make a purchase right now. 

For example, B2C (business-to-consumer) companies that sell consumable goods can dangle a promotional offer in front of their audience to increase sales.

Take this example from BarkBox:

Source: BarkBox

However, a B2B (business-to-business) company that sells complex software solutions can’t use this approach. The reason: the sales cycle can take months and requires the approval of multiple people.

For this reason, a content writing approach makes sense. 

Now, this isn’t to say B2B companies don’t use copywriting. In fact, most use sales copy in ads, landing pages, and web page copy. But it also requires content marketing to nurture leads into customers. 

If you’re wondering whether you should use one over the other, experience tells us to leverage both for best results.

Benefits of content writing for businesses 

Content writing can making growing and scaling your business easier. Here’s an overview of how:

  • Improves search engine rankings: Creating quality content improves your website’s SEO, making it more visible to potential customers.
  • Increases brand awareness: Consistently publishing informative and engaging content can establish your brand as an authority in your industry and attract new customers.
  • Cost-effective marketing: Compared to traditional advertising methods, content writing is a cost-effective way to reach a wider audience and promote your business.
  • Builds customer relationships: By providing valuable information through your content, you can build trust with your audience and establish long-term customer relationships.
  • Measurable results: With analytics tools, you can track the performance of your content and make data-driven decisions to improve your marketing strategy.
  • Increases website traffic: Creating quality content that answers common questions and provides valuable information can attract more visitors to your website.
  • Establishes thought leadership: By sharing your expertise and insights through your content, you can establish yourself and your business as a thought leader in your industry.
  • Improves conversion rates: Well-crafted content can persuade potential customers to take action, such as purchasing a product or filling out a contact form. This allows you to use email campaigns to nurture them into loyal customers.

At the end of the day, content marketing can generate a return on investment. A HubSpot report shows marketers that blog are 13 times more likely to see positive ROI .

6 steps to effective content writing 

Content writing can make or break your business. Get it wrong and you could hurt your company’s reputation, diminishing trust and sales. 

But you can avoid this by getting your content marketing strategy right from the get go. Here’s how to do that. 

Understand your audience

Knowing who you’re addressing in your content sets the tone, topics, and style you should write in. It makes finding what to say (and how to say it) easier and ensures your content resonates with your target audience. 

Some companies think they know their audience and what they want, only to learn later they had it all wrong. So guessing who your prospective customers are is a time waste. Instead of putting together makeshift persona profiles, put in the work by talking to your customers to learn who they are. 

You can do this through customer interviews and customer surveys. There are also tools you can use to learn what your audience consumes online. For instance, Sparktoro is an audience listening platform that identifies influencers your audience follows, content they engage with, and keywords they include in their bios. 

Google Analytics is also useful for learning which topics get the most burn. And which lead to high bounce rates. 

Using a combination of first, second, and third-party data will give you a complete picture of your customers and how to reach them. 

Attract your audience with compelling headlines

Once you know who your audience is and the type of content they prefer, it’s time to create it. And it all begins with the headline. 

Your headline is the first thing your audience will see, making it one of the most important elements of your content. You need to make it click-worthy.

Here’s where your audience research will come in handy, along with the following tips to create compelling titles:

  • Keep it short and sweet: A good headline should be concise and to the point. Aim for no more than 10-12 words (or 55 characters). This way, it’s all visible in the search engine result pages (SERPs). For example, “5 Secrets to Perfecting Your Morning Routine.”
  • Use strong verbs: Verbs are the engines that drive headlines. Use active, powerful verbs to grab your reader’s attention. For example, “Revamp Your Wardrobe with These Simple Tips.”
  • Be specific: The more specific your headline, the better. Avoid vague or generic headlines that don’t tell the reader what to expect. For example, “How to Train for a Half-Marathon in 12 Weeks.”
  • Use numbers: Numbers add specificity and credibility to your headline. For example, “7 Ways to Boost Your Productivity at Work.”
  • Make it interesting: Your headline should make the reader want to click through and read more. Use humor, intrigue, or storytelling to pique their interest. For example, “Why You Should Quit Your Job and Travel the World.”
  • Keep it relevant: Your headline should accurately reflect the content of your article or blog post. Don’t mislead readers with headlines that don’t deliver. For example, “10 Easy Recipes for a Quick Weeknight Dinner.”
  • Ask a question: The more thought-provoking the question, the better. But ensure it’s relevant and not clickbait-like. For example, “Are You Making These Common Mistakes in Your Workout Routine?”
  • Test different options: Don’t be afraid to experiment with different headlines to see what works best. Try A/B testing different versions to see which one gets the most clicks.

At HawkSEM, we build online marketing strategies that will attract and convert your target customers. We do this using audience and competitive research to learn your market and the best way to position your brand. Then our experienced content writers develop content that generates results. 

Write introductions that grab the reader’s attention

You captured the reader’s attention with a compelling headline. Now, it’s time to follow through with an attention-grabbing introduction. The purpose of your intro is to connect with the reader (e.g., ambitions, worries, challenges) and lay out why they should continue reading the post. 

There are different formulas content writers use to write effective introductions. A popular one is the ‘Problem, Agitate, Solution’ formula. Here’s how it works:

  • Problem: Identify a problem or pain point that your reader is experiencing. Ex: You’re tired of feeling stressed and overwhelmed at work.
  • Agitate: Make the problem feel more urgent or pressing by highlighting its negative effects. Ex: Your workload seems never-ending, deadlines are looming, and you can’t seem to catch a break.
  • Solution: Introduce your solution to the problem and explain how it’ll help your reader. Ex: Our stress-management program teaches practical techniques for reducing stress and increasing productivity, so you can feel more in control of your workday.

Here’s an example from HubSpot:

Source: HubSpot

Other ways to catch the reader’s attention with your introduction include asking a question, stating a surprising stat, or using an anecdote.

“I’m a big fan of leading with a scenario or metaphor of some kind that gets to the heart of what the piece is going to be about right up front,” says Rojewski.

“Usually when we write a piece of content, we’re trying to answer a direct search query/some question that people are actively researching,” she adds. “There’s nothing more annoying than an article that was clearly written to hit a certain word count rather than answer a question.”

Ensure the rest of your content is just as engaging

After landing your introduction, make sure the rest of the post contains high-quality content. What does this mean?

Your content:

  • Is relevant to the reader and their needs
  • Provides value to the reader using facts, examples, and data to support claims
  • Shows not tells using eye-catching imagery
  • Gives in-depth detail to educate the reader so they walk away informed
  • Includes a mix of creative writing to tell intriguing, but relatable stories

Do this in every piece of content you create and you’ll have a winning strategy that generates traffic and new leads.

Structure your content for “skimmability”

Now that you’ve written your headline and introduction, it’s time to structure the rest of your content. This is important because it’ll determine whether a reader consumes the entire post (especially if it’s long-form content).

Here are some tips for structuring your content:

  • Break up the text: Break up long chunks of text with visuals like images, videos, and GIFs. These will make your content visually appealing and less boring.
  • Use subheadings: Use headings and subheadings to organize the different sections of your content. This makes it easier for readers to find what they’re looking for.
  • Include relevant examples: Give examples that illustrate your point. This will help readers better understand key concepts and make the content more engaging.
  • Make use of bullet and numbered lists: Lists are a great way to make your content easier to scan, as well as highlight key points. You can use ordered or unordered lists, depending on what works best for your post.
  • Add a conclusion: Your conclusion should summarize the main points of your post, as well as reiterate why it matters to your readers. This will drive home your message and ensure readers remember it. And it’s useful for those who like to skip to the end.
  • Use a CTA: Don’t forget to include a call to action in your conclusion to ensure readers take your desired next step (e.g., schedule a demo, subscribe to your newsletter, share the content on social media platforms, fill out a form).

You can also use other elements to break up your content and direct readers to helpful resources. Amazon does an excellent job of this with it’s “Did you know” and FAQ boxes:

Source: Amazon

Edit and proofread your content

Quality content comes from selecting the right topics, offering a ton of value, and conducting a thorough editing process to ensure it’s error-free.

Typos and formatting issues are distracting, which may cause readers to bounce prematurely. They also make your business look unprofessional.

The way around this: editing and proofreading your content before publishing . Yes, there’s a difference between the two.

  • Proofreading requires a keen eye to spot inconsistencies in spelling, grammar, and syntax. It ensures the content is clear and easy to read. 
  • Editing goes beyond typos and homes in on formatting, structure, and flow. It also involves fact-checking, ensuring links work, and eliminating fluff (unnecessary words, sentences, and sections). 

You can use tools like Grammarly, ProWritingAid , and Hemingway Editor to speed up both processes. Writer also makes it easier for your teams to follow brand guidelines by selecting what words to use and avoid, and other tedious writing rules. 

Optimize for SEO

Don’t hit publish just yet — not until you’ve optimized your content for search engines (aka search engine optimization).

You already made it engaging and polished for the human eye. Great! Now, you’ve got to ensure search engines can find and rank your content. 

Google and other search engines use algorithms to rate your posts and determine its relevance for specific search terms.

You can optimize your content by adding the right keywords in a way that flows naturally within the piece. Ideally, you’ll have a primary search term, which can be long-tail (e.g., how to create social media marketing strategy) or short-tail (e.g., social media posts).

Then, you’ll have secondary search terms relevant to the main keyword and topic that you sprinkle throughout. 

Your primary keywords should be mentioned:

  • in the title
  • within the first 100 words
  • in the meta description
  • in at least one subheading
  • elsewhere when or if it makes sense

Pro tip: While you want the keyword to be prominent, avoid overdoing it. This is called keyword stuffing, or it’ll hurt the readability and rank potential of your content. 

You can use tools like Google’s Keyword Planner , Semrush , Clearscope , and Surfer SEO to find keywords. The latter two also have content editors where you can see which keywords you’re missing so you can add them. Once your content reaches a high score or rating, it’s ready to go. 

The takeaway

Writing content for your business or personal brand is key to a healthy digital marketing strategy. But it’s not as easy as firing off a blog post and hitting “publish.”

A successful content writing plan requires consistency, which can be a struggle when you juggle multiple items on your plate. 

The good news: You don’t have to go it alone. You can work with an agency that provides content writing services such as content strategy, content calendar building, SEO content creation, and overall project management. 

At HawkSEM, we offer holistic digital marketing and writing services that encompasses it all: SEO writing, web content, keyword research, and even email marketing. Want to know more? Let’s talk.

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how to do content writing in digital marketing

  • July 29, 2021

How to Be a Content Marketing Writer: The Future of Freelance Writing

Julia mccoy.

Creator and Co-founder

We’ve reached some incredible highs in content marketing.

The online content marketing industry’s worth has grown to over $400 billion since its first faltering steps 10 or so years ago.

By 2024, that number should explode by another $269.24 billion – an increase to $600+ billion!

Another big point: when Content Marketing Institute asked marketers what content activities they outsource, most of them (86%) said content creation .

That’s not all. Today, consumers read 3-5 blogs before they even think about buying.

And, when they’re deciding whether they want to do business with a brand, they think about how much they trust that brand immediately after they decide if the prices are right.

What builds brand trust best? Content.

This demand for content naturally correlates to a demand for expert content marketing writers – the people who can craft the authority-driven, engaging written content that builds the trust and loyalty necessary for results.

And, let’s be honest: They’re also the people who can drive artificial intelligence (AI) tools effectively to streamline content creation but retain the human touch it needs to succeed. ✨

Without content marketing writers, none of it would work, and content marketing would not be as hot as it truly is. 🌶

Despite how in-demand they are, plenty of people are still confused about the role content writers play in the field: what they do as part of a content marketing team, what they write to draw in audiences, and what tools they use to do it.

Before we get into the nitty-gritty of what these types of online writers do, first let’s explore a marketing writer definition – because content marketing writers are NOT like other writers.

What is a Content Marketing Writer?

5 Steps to Be an SEO/Content Marketing Writer

  • Develop a Content Marketing Writer Background
  • Understand Strategic Content Marketing & Why It Matters
  • Get the Skills All Content Marketing Writers Need
  • Find Your Niche of Expertise
  • Know Your Worth (The Average Content Marketing Writer Salary)
  • Demonstrate What You Can Do as a Content Marketing Writer

5 Kinds of Content Writers and What They Do

  • Subject Expert Content Marketing Writer
  • Generalist Copywriter
  • Social Media Writer
  • Technical Writer
  • Conversion Copywriter

Who Hires Content Marketing Writers? 3 Major Sources for Content Writer Work

  • Individual Clients – Brands, Businesses, and Entrepreneurs
  • Marketing Departments for Companies and Organizations
  • Writing and Marketing Agencies

7 Types of Content & Copy You’ll Be Expected to Know as a Content Marketing Writer

  • Blogs and Articles
  • Ebooks and Lead Magnets
  • Creative Copy
  • Landing Page Copy
  • Calls-to-Action
  • Headline Copy

How to Use AI to Speed Up the Process of Writing Marketing Content

Are content marketing writers the high-level writers of the future, what is a content marketing writer.

Here’s a good, solid marketing writer definition:

A content marketing writer is an expert communicator who is responsible for creating online written content – blogs, articles, ebooks , white papers, social media copy, infographic copy, and more – that builds trust and loyalty with readers while engaging and informing them.

Before you can become this type of skilled online writer, there are a few basics to know first.

That includes an in-depth, strategic understanding of content marketing as a practice.

Let’s explore.

How to Be an SEO/Content Marketing Writer

So, you want to be a content marketing writer? Before you dive in, there are a few essentials you need to know. Start here and build up your skillset, as needed.

1. Develop a Content Marketing Writer Background

Whether you have an English or communications degree, whether you took some writing courses or have been an avid reader and writer your entire life, you need to have a writing background to get into content marketing writing.

If you enjoy writing but don’t yet have any experience under your belt (e.g. you have never written stories, blogs, articles, or even academic papers or reports before) – it’s time to sit down and practice, practice, practice.

Did you know reading voraciously is also a great way to learn to write like a pro? It’s true – so load up your e-reader with books, get an Audible account for audiobooks to listen to in the car or while you do menial tasks, and visit your local bookstore or library for fresh reads.

2. Understand Strategic Content Marketing & Why It Matters

To be an SEO/content marketing writer, you need an understanding of strategic content marketing.

Since content marketing is all about creating, distributing, and promoting amazing, high-quality, informative, engaging content to your target audience, going about it randomly won’t work.

Instead, it MUST be backed by a strategy – a game plan, a blueprint, a map that helps you put all the pieces together.

Ultimately, content strategy drives content marketing . It will make your content much, much better and your brand marketing much, much more profitable.

Why does it matter so much? Allow me to share a personal case study with you.

Case Study: Why Content Marketing Strategy Matters

I haven’t always been a successful content marketer. I had to learn the hard way how much a solid strategy matters when you’re using content to draw in leads and sales.

I started my content agency, Express Writers, with nothing more than $75. Two years in, our growth wasn’t much to shout about. I was doing content, but I had no strategy for what topics to write, what keywords to target, how often to post blogs, and how to make my audience convert on my content.

In stats, that looked like:

  • 500 organic visitors to our site per day, at most
  • 215 blogs published
  • 141 indexed keyword rankings

We could do so much better. And we did – once I implemented a content strategy in late 2016.

After I mapped out a strategy and put it in place:

  • We started seeing record income months. Each month, we broke our previous record.
  • Our organic traffic doubled, then tripled, then quadrupled.
  • We started ranking – not just high in the SERPs, but #1 for many hot keywords.

Today, thanks to our content strategy, we have over 1,000 blogs published . We have over 20,000 keywords ranking in Google , and our monthly income regularly reaches six-figures .

To put it bluntly, a content strategy is what separates the profitable content from the content that no one cares about.

(Read a case study on EW’s success here: A Case Study in Blogging: 21,600 Keyword Rankings and 90,000 Visitors Per Month .)

So, what exact pieces did I put in place for our content strategy? I’m outlining them below. These are essential for content marketing writers to understand so they can get real traction behind the content they create and publish. Watch a breakdown in my FREE class,  How to Build a Sustainable Online Business.

The Key Pieces of a Content Strategy All Content Marketing Writers Must Know

A. Get Your Content Strategy Foundations in Place

A content strategy answers two fundamental questions about your content marketing:

  • What topics will you write about?
  • What is your differentiating factor, the one element that will make your content stand out from the rest?

Handily, these two questions inform each other.

Once you determine how you’ll stand out, you can use that factor to carve out your expert topic area.

B. Know Your Audience & How to Lead Them to Profitable Action

You can’t write content that hits the hearts of your readers without knowing who they are intimately . And, if you can’t speak to them on a deep level, you won’t inspire them to take action on your content: sign up for emails, download your freebie, or purchase your product/service.

This part of content strategy requires you to research your audience niche, research their search intent, understand their needs at each stage of the marketing lifecycle, and map it all to your content.

C. Learn How SEO Ties In

Do you understand how to optimize your content for search engines? If you don’t know SEO, you need to – it’s one of the major ways content gets traction. Particularly, targeting the right keywords and topics in your content can get you everywhere.

D. Learn to Build Online Authority Organically

Online authority is as much about building a brand’s reputation as it is about encouraging your Alexa rank (or Domain Authority score) to rise.

To do both, content marketing writers must champion publishing content on a brand’s owned domain (I call this your “content house”) vs. “owned” platforms a website and domain built on WordPress. They also need to lobby for quality over quantity in content.

Learn more about the content house in my free class, How to Build a Sustainable Online Business.

E. Understand Strategic Content Creation

The actual writing stage is only one part of content creation. Content marketing writers are, of course, responsible for that part, but also:

  • How to create a content workflow that’s repeatable and scalable (researching, outlining, drafting, editing, collaborating, publishing, and distributing).
  • Which tools to use in the content creation process , including AI content tools.
  • What high-quality content looks like (formats, tone of voice to use, research & source-citing, images, links, and CTAs).
  • Why quality ALWAYS trumps quantity when it comes to content.

F. Know Why Content Maintenance Matters

Content can’t exist in perpetuity without some help. If you publish content and do nothing… expect nothing great to happen.

  • Content needs a little assistance to reach your audience and more eyes, so distribution and promotion are huge to any content marketer or writer and can’t be overlooked.
  • Another element that needs attention is freshness. Check in on your old content pieces every once in a while, update them for accuracy and relevance, or retire them if they’re really outdated or poor-quality.
  • Finally, measure your content’s success. You’ll never understand what worked unless you keep track. Use the right tools , and this part is pretty simple.

So, I’ve shown you the “why” of content strategy for content marketing writers.

If you want to know the “what” and the “how,” you need to check out my coaching program, The Content Transformation System . You’ll not only learn about the ins and outs of content strategy, but also how to create your very own and incorporate it into building or scaling your brand without breaking.

This stuff is indispensable knowledge for any content marketing writer, and is KEY to getting more clients, jobs, and money $$!

3. Get the Skills All Content Marketing Writers Need

Along with content strategy know-how, all content marketing writers need a certain set of skills to truly excel in the industry. Just a few include:

  • Great listener – A great content marketing writer listens and learns as they go. They are continually on top of best practices for SEO, writing for online readers, and content trends.
  • Storytelling and writing know-how – This seems obvious, but not every content writer is a great storyteller too. The best of the best knows how to spin engaging stories out of boring data.
  • Research pro – To create authoritative content, researching (and showing your work through citing sources/linking) is essential.
  • Audience-first mindset – In content marketing, the audience matters most, and great content writers are keenly aware of their audience and how to best engage them.
  • AI writing tool know-how – In the 2020s and beyond, like it or not, the future of content creation is all about partnering with the right AI tools. The best ones streamline and speed up content production so you can effortlessly scale and see more results. More and more brands will be using these tools to make content marketing easier to achieve, so you’ll need to know how to use them.

Differentiate with AI Writing Skills

Out of all these skills, understanding how to use AI tools strategically has become more important than ever for the content marketing writer. Otherwise, your job is in danger of becoming obsolete, as most AI writer tools can write at the level of a general writer .

To stay valuable in the content marketing field, you’ll need to pivot to work  with AI writer tools to produce incredible content  faster . You’ll also need to be able to add your expert human touch to AI content, which is notorious for being bland and/or inaccurate.

Don’t fear, though. You can learn how to differentiate and become a valuable content writer in this new AI-powered world.

First, use the right tool. I recommend Content at Scale . Here’s an in-depth tutorial on how to use it, and here’s a blog on how to position yourself as an AIO (artificial intelligence optimization) writer .

Later in this blog, we’ll talk about exactly how to use an AI tool like Content at Scale to speed up your writing process — without losing the human touch that makes you a valuable asset to any content marketing team.

4. Find Your Niche of Expertise

To be truly profitable and successful as a content marketing writer, you need to zero-in on what you’re good at – then capitalize on it.

Content writers with a specialty are, on average, higher-earners than generalists. That’s because clients will shell out the big bucks for great writers who can explain expert topics in layman’s terms. If you have deep knowledge of a tough topic BUT can explain it clearly and understandably, you are worth your weight in gold. ??

So, if you’re still out there writing on general topics for clients, invest in expanding your education to become an expert writer in a particular area. Some ideas:

  • Do you enjoy crafting headlines worthy of the front page? Why not try your hand at conversion copywriting, which requires knowledge of sales, human psychology, and marketing tactics to reel in readers and turn them into conversions?
  • Are you deeply interested in a specific topic, or do you have work experience in a certain field (health, fitness, finance, tech, etc.)? Commit to learning more (take some courses, read some books), and differentiate yourself as an expert writer in that field.

5. Know Your Worth (The Average Content Marketing Writer Salary)

Another big step on the road to learning how to be a marketing content writer: Know what your skills and work are worth.

You’d be surprised at how many brands don’t understand what GOOD content writing is worth to them. When they don’t get it, you need to be the one to inform them what a fair rate looks like. (This helps set an industry-wide standard that benefits all writers hustling to pay their bills with words!)

In fact, a common question I see all the time is, “How much should I pay a freelance writer for marketing content?”

Here are some helpful averages:

  • According to ZipRecruiter, the average content marketing writer salary is about $75,924 per year . This is based on ZipRecruiter’s analysis of active job postings across the U.S.
  • The average range for hourly pay for marketing writers is $22 – $47 , according to the same ZipRecruiter study.
  • According to data from Indeed.com, the average hourly rate for content writers is a little lower – around $19 .

Depending on your level of experience, skills, and background, you could make much more than these averages – or much less. That said, these rates are good to keep in mind while pricing your own services and scouting for content writing jobs .

6. Demonstrate What You Can Do as a Content Marketing Writer

The final must-do on the path to becoming a content marketing writer is keeping a record of your past work. That means a portfolio , a website, or just a cache of writing samples kept at-the-ready.

Here’s a perfect example of a good writer portfolio from Sarah Asp Olson:

Writers must be able to demonstrate their competency with the written word. You can’t just show a potential employer or client your degree or a list of your accomplishments – they need to see your work in action, and any results that work achieved.

To that end, I highly recommend measuring the stats for pieces of content you created. What kind of traffic did they draw, how many shares did they get, what was the engagement like? If you can, find out conversion stats, too.

This way, you’ll not only prove you can write, but also that your writing gets tangible results for clients.

Not every content marketing writer is the same. Some work in specialized niches and focus on very specific writing tasks. Here are some of the most common types of content writers, including some digital marketing content writing examples:

1. Subject Expert Content Marketing Writer

This type of content marketing writer is well-versed in a specific subject (or subjects). They’re experts on, say, finance, fashion, food, technology or medicine. These are the types of writers brands tap to lend an air of authority and credibility to their content marketing.

For example, if you’re a subject expert on web design, you might write high-level blogs for a web design company about usability, online design concepts, or setting up a domain.

Similarly, an expert B2B tech content writer would spend their days diving deep into B2B tech subjects – topics like SaaS, the Cloud, or data mining. These are topics the average writer doesn’t know well enough to write about with authority, so the subject-expert has an advantage, there.

Here’s a real-life example – a subject expert most likely wrote the copy for this infographic on cognitive behavioral therapy for anxiety. It’s published on the Anxiety and Depression Association of America (ADAA) website:

2. Generalist Copywriter

A generalist copywriter is a nimble scribe who can slip into most general online writing tasks with ease. Need SEO copy for your webpage? Need a great headline, or some compelling call-to-action copy? A copywriter can handle all of it.

A copywriter probably wrote this headline appearing on Panera Bread’s homepage .

This type of content marketing writer is also capable of writing up blogs for general industries such as pets, beauty, and entertainment.

3. Social Media Writer

A social media writer is – you guessed it – adept at penning social media posts on every platform imaginable. They’ll know the right post length, hashtags, images, emojis, and copy to use to get your posts attention and engagement. They also understand how to interact on social to boost brand awareness and connections with the audience.

Here’s a good example of social media writing from our Twitter page @content_hackers :

Publishing content written by a human *and* a bot is a smart move 🤖. Learn why the future of content means a team-up between the two on this latest blog by @JuliaEMcCoy 🎯 https://t.co/vdi7fojoBj pic.twitter.com/k11XOQyviT — The Content Hacker™ (@content_hackers) July 16, 2021

4. Technical Writer

A technical writer, or technology content writer, is deeply knowledgeable about dense, technical subjects, but can write about them in an understandable, easy-to-follow way.

These content marketing writers are key in industries with technical products or complicated technology. Often, these writers are called on to write how-to guides, manuals, product descriptions, and instructions.

This article on Home Computer Networks 101 is a good example of technical writing:

5. Conversion Copywriter

Conversion copywriters , or lead generation writers, are especially skilled at leading readers to take action through written copy.

They have an understanding of the marketing lifecycle, stages of buyer awareness, and sales techniques to overcome a reader’s objections, answer their questions, and persuade them to take action.

“Taking action” can mean anything that benefits your brand, whether you want readers to buy your product, sign up for your emails or your course, or take part in a special offer.

MeetEdgar ‘s home page is a great example of convincing conversion copy:

In the world of content marketing writing, you’ll usually have a pool of three sources for getting content writing work.

1. Individual Clients – Brands, Businesses, and Entrepreneurs

If you’re a freelance content marketing writer, expect the brunt of your work to come from individual clients you have direct contact with, including online brands, businesses of all sizes (size depends on your skill level and experience), and entrepreneurs.

For example, if you’re a subject expert on legal topics, a small legal firm might tap you to write their blog posts. You would have direct contact with their marketing manager and would be in charge of guiding their written content.

2. Marketing Departments for Companies and Organizations

Often, another source for content writing jobs is through in-house marketing departments at larger companies and organizations.

Generally, these companies hire all of their own marketing talent on a salaried basis and maintain a marketing team inside their larger operations. In-house content marketing writers are always needed for these teams, especially as content marketing has grown into a powerful way to reach customers.

For example, Target has its own in-house digital marketing team. So does Booking.com and Verizon Wireless.

3. Writing and Marketing Agencies

When brands and businesses outsource their marketing, they turn to agencies. These agencies handle all marketing activities, including content marketing, and actively hire content marketing writers to work on those client accounts.

Usually, a team of writers will be assigned to one client, and those writers will consistently produce the content for that brand or business’ content marketing. That said, a single writer can be a member of many writing teams and take on many client assignments. There are some specialized agencies out there: Express Writers , my former agency, is focused on helping with the content creation piece of the puzzle.

If you want to be a content marketing writer, you need to be familiar with the most common types of content and copy that appear online. Here’s the list:

1. Blogs and Articles

Blogs and articles are, by far, the most common types of content. You’re probably well-versed in this type already, since most people have at least a few blogs they read on a regular basis.

You’re reading a blog example right now. 🤩

2. Ebooks and Lead Magnets

Brands that want to demonstrate their expertise unequivocally turn to ebooks and lead magnets as content superstars.

Ebooks can be lead magnets, and lead magnets can be ebooks. Other types of lead magnets (high-value, gated content pieces with desirable information that people want to know) include checklists, guides, and tutorials.

Generally, the goal is to make lead magnets so good, people are willing to exchange their email addresses for them.

3. Creative Copy

Creative copy is a good name for the text you see accompanying infographics, product descriptions on product pages, snippets of text describing different elements on a page, or even blogs featuring a more storytelling, creative angle than usual.

You know those sponsored Facebook and Instagram posts that pop up in your feed? Have you ever read the caption and wanted to click to find out more? Congrats, you just experienced the effect of great ad copy!

A good example of an Instagram ad copy via Wordstream.

5. Landing Page Copy

Landing page copy speaks directly to the reader landing on a page from somewhere else. Home pages are often treated as landing pages, but a landing page can be created specifically for traffic coming from a certain place – like for people who clicked on your Facebook ad, or for people who clicked on the link in your Instagram profile.

HubSpot’s home page is a great example of landing page copy:

6. Calls-to-Action

Even though they’re usually short-but-sweet, calls-to-action (CTAs) are big players on any page. These are short sentences that encourage the reader to complete the desired action, such as signing up for a service, subscribing to an email newsletter, downloading a free PDF, or adding a product to their cart.

If we zoom in on the aforementioned HubSpot home page, we see the simplest of CTAs (but sometimes, simple is better!):

7. Headline Copy

In the content marketing writing world, headlines can be make-or-break. A sucky headline can ruin an otherwise stellar blog post. A bad headline can make your landing pages confusing. A terrible headline will turn readers away, not draw them in.

The headline is the main title of a piece of content. It should be the only bit of text on the page that gets tagged as an H1.

Here’s an example of an enticing headline of a Write Blog post :

All these types of copy and content are good to have a handle on for generalists, in particular, who are just starting out and building their portfolios. Know your way around a content vocabulary, learn how to write a wide range of content, and you’ll get lots of work that will prepare you for the next level of content marketing writing.

Then, consider scaling and building your own business!

AI-powered writing tools are becoming increasingly popular among content marketers (and the brands that use content marketing).

These tools can help speed up the process of creating high-quality marketing content by automating tedious tasks such as research, editing, and even writing the first draft.

Let’s briefly touch on how to use these tools. This is must-know information for today’s modern marketing content writer.

Understanding AI-Powered Writing Tools

To leverage the power of AI in your writing process, you must first understand how these tools work.

Generally speaking, they use natural language processing (NLP) algorithms to analyze large amounts of data (billions of pieces from across the internet) and generate insights about a particular topic or subject matter.

Not all tools work the same way to create content, however.

For example, Content at Scale produces unique content every time you use it due to its proprietary technology. Not one, but THREE different NLPs (natural language processors), combined with a proprietary piece of software that crawls the top of Google in the moment of creation, work together to produce truly unique content.

Writing the First Draft for Long-Form SEO Content with AI

One very huge way that AI can power up your writing is by literally creating the first draft of any SEO content piece for you.

Want to see how this works with Content at Scale? Check out this tutorial on how to produce a first draft for long-form content.

Of course, once the first draft is written, it’s your job as the expert content writer to edit that piece for the following goals:

  • Make it match the brand’s voice and tone.
  • Add human emotion, experience, expertise, and thought leadership.
  • Fact-check it for accuracy.
  • Add both internal and external links.
  • Tweak the formatting to make it easy to read.

As you can see, as long as you have writing expertise, you’ll remain a much-needed part of the content creation process for any brand — even in the face of smarter-then-ever artificial intelligence tools.

Ready to get started learning and working with an AI tool? Sign up for Content at Scale and get 20% extra credits.

Automating Editing and Quality Assurance for More Efficient Writing

Another benefit of using an automated system powered by NLP algorithms is its ability to provide quality assurance checks on written material before it goes live.

By running each piece through an automated system prior to publication, writers can ensure accuracy while saving time on manual proofreading processes which often take hours, if not days, depending on the length of the article.

Grammar and spelling checkers like Grammarly catch, flag, and correct basic errors so you don’t have to waste time poring over every word.

Additionally, some systems even offer suggestions regarding sentence structure or word choice. This is major for improving readability and overall quality control when crafting digital copy meant for public consumption.

To sum up, AI-powered writing tools can help you create content faster, more efficiently, and with better quality. The best content marketing writers will understand how to use these tools and leverage them.

If you’re considering becoming a content marketing writer, good on you – the content marketing industry itself is exploding right now.

Content writers who can do their work with panache, expertise, and professionalism are in high demand. More and more brands, agencies, and businesses will be looking for amazing content marketing writers — especially those who can work with AI — so it’s a great idea to get in now.

As the industry balloons, as more and more people want better and better content, the future looks exciting for all of us.

The best way to secure your piece of this pie 🥧 –

Consider starting your own content marketing writing firm. 🥂

Not only will you be able to step away and have more freedom, you’ll be able to scale your income, too, and assemble an amazing small core team around a brand you identify with that is 100% yours.

This is how I achieved a 13,000x ROI on just ONE investment!

Want my 1:1 help doing this? 

In The Content Transformation System , I give aspiring entrepreneurs realistic business skills, systems, and strategy they need to shift to 6 and 7-figures long-term in their online business.

This is a power-packing 12-month mentorship that gives you  everything you need,  including a mastermind-like network of friends and fellow entrepreneurs, to get to the next level.

Watch my free 30-minute training to get a feel of the program today.

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  • Digital Marketing
  • Marketing Manager Skills

Writing Skills You Need to Have in Marketing

Feature image for Writing Skills You Need in Marketing article

Why Writing Skills Are Important in Marketing

Much of marketing communication is text. Think blogs, straplines, knowledge bases, press releases and whitepapers, for example.

We may come across the odd visual-only masterpiece, but this doesn’t stop the need to write a jaw-dropping brief to get creatives to produce stellar work.

Basically, you can’t shy away from writing if you’re a marketer.

As a marketing manager, you’ll need to be confident in your written communication skills and believe this is your best asset.

In the context of a marketing manager’s toolbox, these are easily your screws.

Just like screws, written skills come in all shapes and sizes and ultimately do the job of holding your marketing together.

Without them, your advertising campaigns and communication are likely to collapse, leaving the remains of what could have been a great structure. You’ll be left with the raw materials of something great that no longer has any context and fails to serve its purpose.

Which Writing Skills Should You Have

Writing is a broad practice with plenty of different specialisms. As a marketer, you’ll need to be well-versed in all types of writing, utilised in different areas of a campaign and as part of the creation process.

Generally speaking, there are four types of writing you’ll want to master:

Persuasive Writing — Perhaps the most obvious of the four, you’ll need to know how to make propositions attractive to generate sales from your advertisements.

Informational Writing — Marketers can often fall into sales-y scripture when sometimes clarity and accuracy is what’s needed. Informational writing has never been so in demand.

Formal Writing — Formal writing has always been heavily involved in marketing for professional pieces like journalistic reporting, press releases and whitepapers. However, continued scrutiny on data regulations and increased transparency are forcing a formal approach to become more commonplace as marketers explain policies, customer rights and legislation.

Informal Writing — Most advertising is written in an informal style, as though brands are chatting to a group of friends. You’ll deploy informal writing in captivating email marketing headlines, entertaining blogs and engaging website copy to name a few formats.

Some of these approaches will merge depending on the format a marketer is using. For example, a press release is usually formal and informational, while a blog can be informal and persuasive.

Here are a few writing formats marketers will need to master:

  • Whitepapers
  • Press Releases
  • Email Marketing
  • Social Media Posts
  • Website Copy
  • Creative Briefs
  • Written Feedback
  • Policy Writing

This list is not exhaustive and you’ll notice the above formats span across both public-facing and employee-facing documents.

That’s right. Marketing managers , in particular, will need to sharpen their written skills to deliver effective communication to more than just their brand’s target audience.

As a manager, you’ll need to be able to write compelling yet clear briefs for your team to follow and give eloquent and tactful feedback, as well as possess an entire range of other communication skills .

What Writing Rules Should You Follow?

If you feel like you have your approach to writing down to an art, the fun doesn’t stop there.

There are some rules you should follow to increase the quality of your writing. These rules apply to all writing professions, but they’re particularly important to marketers who carry the reputation of their brand on their shoulders.

Rule #1 Active Voice

Perhaps the simplest and most effective rule to follow is to avoid passive voice. This means opting for an active voice that sticks to the present tense and avoids talking about scenarios as if they are in the past.

This approach is particularly effective for marketing communication as it forces your writing to feel relevant, direct and concise.

The easiest way to check your use of active voice is by using the Hemingway app .

As well as flagging complex sentences and adverbs, Hemingway will highlight any passive words and phrases in green.

You can rework your text in the app and see your changing writing grade in the top right-hand corner of the screen.

Infographic showing example between passive and active voice

Rule #2 Sentence and Writing Structure

Using active voice should encourage you to write simpler sentences. However, it is worth baring writing structure in mind as a separate rule.

This rule will help you to remove fluff in your writing and stop readers from being put off by huge clumps of text.

As well as paying attention to sentence structure, you should be wary of the overall structure of your piece.

For example, each piece of writing should have a compelling headline. Seriously, marketers can spend the majority of their writing time crafting the perfect headline.

Writing should also be split between logical paragraphs no longer than three to four sentences in length.

Expert marketers think about writing structure before they begin putting pen to paper. They’re likely to sketch out the headline and subheadings of their piece first and brainstorm the content after. This all ties in with the essential planning skills marketers should have.

Infographic showing the perfect copywriting structure

Rule #3 Grammar, Spelling and Punctuation

Marketers, Grammarly is your friend.

It will point out spelling mistakes, grammar issues and complex words to make your prose professional.

The app can also help you if you want to spice up your writing by suggesting synonyms of words if you double click the word in question.

This step takes around four to five minutes and can alter the level of your work from a hypothetical D grade to an A grade.

After all, nobody trusts a brand with careless spelling or unfortunate grammar mistakes.

As the process is so quick, we suggest using this to vet all of your written communication, whether that be an internal report or a quick email.

You can also download Grammarly as a Chrome extension so you can see issues appear in real-time.

Rule #4 Rereading Your Work

Although applications can refine and tweak work on your behalf, you shouldn’t solely rely upon them.

You should still reread your work after all structural and grammar changes are made.

Does the content still flow in the same way and have the same sentiment? Is the point you’re making or the idea you’re conveying clear to the reader?

These are the type of questions that can only be answered by a human.

As a marketer, it’s a smart move to employ a meticulous editor who may point out these oversights for you. However, you should still scan your work before submitting to streamline the process.

Rule #5 Fact Check

Remember when we said formal writing was more commonplace due to changing customer behaviour and data?

Well, so is fact-checking. And this is non-negotiable.

The rise of online misinformation, tighter advertising guidelines and the need to write important disclaimers means marketers must be accurate with their information.

This is especially true if you’re writing content Google considers as YMYL (Your Money Your Life) .

For those of you who aren’t familiar with the term, YMYL content is any type of writing that could influence a life-altering decision. We associate YMYL content with sectors like finance, medicine and law.

Ideally, content in these fields should be written by experts with qualifications in the subject. However, as a marketer, you can write effective content as an amateur by quoting expert resources and doing thorough research.

Rule #6 Write for a Purpose

This final rule is imperative for commercial writing that aims to convert customers.

As a marketer, you should always write for a purpose — meaning a reader should have no confusion as to why they are reading the content or what they should do next.

Although the purpose of the piece might be clear at the start of writing, this laser-focus can get lost in translation.

Always do a final check of your work to ask yourself if you would understand the text if you were viewing it for the first time. And what would you do next?

If your answer is unclear, you might want to review your headline and call to action to strengthen the overall message.

In this final sign-off period, it’s a good idea to get a second opinion on the matter.

Try asking your peers their experience of reading the content as a first-time reader.

This objective insight should allow you to decide whether a piece is ready for publication — or not.

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What is Content Writing?

Jana

  • Author Jana
  • Published March 24, 2021

I believe that not everyone knows, so let’s start from the beginning. In a nutshell, content writing refers to the process of planning, writing, and editing web content for digital marketing. Writing content is a popular way to convey a business message. When most people hear “content writing”, the only thing that they can think of is “writing articles”.

Well, not quite, although in this article this will be our main focus.😏  So before you can understand w hat is content writing it is important to understand the meaning of the content .

Definition of Content

A little study and a good writing style are sufficient for writing general content. For content writing to rank higher for the chosen keywords, extensive keyword analysis is needed.

The content must contain internal and external linking to rank higher.

It’s a mistake to believe that SEO content writing is only for the benefit of search engines. True, writing for search engines matters, but more important is writing content to get users’ attention, and spread virally in a short amount of time. Write for humans. Engines love it.

Content has developed widely in terms of how it is actually consumed over time to become a medium of communication. Content can represent a number of media,  an image, an article, a video, or even audio recordings.

Every piece of content, whether it’s a social media post or a blog article, is a piece of content. And, in a world driven by content, every single person is a content creator

We are surrounded by different types of content, just in different forms.

What role does content play in digital marketing?

Content has an important role in digital marketing and so it has a good position in the running of an online business. In fact, it is the most popular word in the digital marketing world today. It helps many businesses to expand their reach and to create their unique identity in an online world. Content offers information to the audience, improves rankings on search engines, earns links from other sites, can be shared on social media, and also helps in earning conversions.

Now, that you better understand the meaning of the term content, let’s go a bit deeper and talk about the important things to watch for when you’re write new content

The fundamental of content writing

It’s important to do the prep work before even deciding on a topic to write about. This is the point at which the content writing process starts.

Create/write original content-stealing/copying content can get you penalized, your content has to be unique and well written, and to do that you need to see what others have to say on the subject and see if you can offer your own perspective on it. This depends on the purpose and focus of your content. Get a clear idea of what you want to write about and why. In-depth research can help in the creation of content and don’t lose the focus of your content piece

You’re probably wondering what should be the main focus of your research?

Here’s what:

Business Goals

First, you must think about the business goals. You should understand:

  • What content format do you need (blog post, visuals, landing pages, etc.)
  • In what style do you want to write (who you are addressing and how, what is your target audience, what kind of tone would be the most appropriate, are you writing education, informational or promotional content, etc.)
  • What are the goals of each piece (do you want to inform potential customers about your product or service, get them to convert or share your content)

Goals must be defined, with measurable results and detailed strategies for reaching your target audience.

Also, here are a couple of ways to track the effectiveness of content:

  • Keyword ranking – brand awareness
  • Readers – brand visibility
  • Sign-ups through form or CTA
  • Conversion rate

Ideal Customer Profile

A customer profile is a creative representation of your ideal customer. It’s based on simple information gathered from market/competitor research as well as existing customer profiles. Consider the following to find them:

  • Getting marketing research data 
  • Interviewing potential customers 
  • Speak with your salespeople about their customer experiences
  • Requesting customer information via a form on your website 
  • Analyzing customer social media for insights

Search Intent

You need to understand what users are looking for when using different queries. If you answer their question, your work is more likely to be rated as high quality, signaling Google that your content is valuable. There are four categories of search intent to consider:

  • Informational intent (guide, tutorial, questions like how what)
  • Navigational intent (name of the brand, product or service)
  • Commercial intent (best, cheapest, top, review)
  • Transactional intent (buy, price, coupon)

Keyword Research

 It’s also important to determine the keywords that will be included in the content. Some should be primary and some secondary. You must provide content that is optimized and designed to show your business as relevant for keyword searches in order to ‘push’ Google to rank your business page highly in the search results.

 You have to do keyword research for every topic you want to write about. Tools such as Ahrefs ( Keyword Explorer ) can help you get insightful data, enabling you to research and find important keywords by starting with a seed keyword.

content-writing-keyword-research

Content strategy

It is beneficial to have a complete content strategy plan in order to effectively interact with your audience and win your competition’s marketing efforts. Your content strategy should include:

  • Content format (i.e. social media posts, articles, etc.)
  • The platforms you’ll use to promote your content (i.e. your business website, social media networks, etc.)
  • Who handles the content? (who will do the editorial, posting, and manage customer engagement)
  • Content creation (who will be responsible for the actual writing? Which business will you use if you decide to outsource ?)
  • Content performance (who will analyze and report on how your content is doing for you?)

Topic Research

Take the time to do in-depth topic research so you can develop powerful, strategic content ideas that will connect with the audience and give results. When doing topic research, consider using the following tactics for brainstorming new ideas:

  • Find out what your audience’s main pain points are
  • Create a social media survey.
  • Conduct a gap analysis of the content.
  • Repurpose the content of your competitors.
  • See what your competitors are writing about.
  • Choose what content research tools to use.
  • Speak with the other teams on what content they might be needing.

To have a clear picture of your content planning it is better for you to create a sheet template ( Excel , Google Sheet ) detailing the following for each individual piece of content:

  • Content goal and purpose
  • Content-type
  • Deadline, first draft, and publishing dates
  • The main writer along with other members of the team involved (visuals, editor, etc.)
  • Marketing promotion channels

Here are some tips for creating content that will impress your audience and, even more importantly, convert them into potential customers:

  • Make sure your content has a clear goal
  • Create eye-catching headlines
  • Hook your readers from the first line
  • Use visuals for improved readability and visual design
  • Be consistent in your tone
  • Make sure to optimize your content
  • Avoid spelling, grammar, and punctuation errors

Just remember one thing: You always have to remain original. An original piece of content is more valuable than repeating what someone else already wrote. Know that copying or borrowing material without giving credit to the source is the worst thing you can do. And another thing I want to mention is that you should always put extra focus on your headline and intro, a better headline and an intro should be the priority.

Analyses of Content Writing Types

Here are some of the most frequent types of content writing:

SEO Writing

Search engine optimization (SEO) is a strategy for improving the ranking of content on search engines like Google. Content analysts have developed a range of search engine optimization tactics.

Many businesses that provide content writing courses and services are always researching improved techniques for optimizing content to rank higher in search engines. In content writing, search engine optimization is an important skill.

SEO writing is a highly important task since it decides how well content will be ranked on search engines such as Google. Many businesses are always monitoring the behavior of search engines in order to improve their search engine optimization techniques.

It’s a mistake to believe that SEO content writing is only for the benefit of search engines. True, writing for search engines matters, but more important is writing content to get users’ attention, and spread virally in a short amount of time. Write for humans. Engines love it.

Blogging is one of the types of content writing that allows you to express yourself, share your experiences, and also share your knowledge with other people. You may also use blogging to promote your products and services. It’s a fantastic approach to bring in new customers and increase brand awareness.

Consumers seek information and blogs are the best sources of information. Blogging is one of the most common types of content writing. As a culture, blogging has changed immensely. Blogging is for those who aspire to be writers or who wish to express themselves via their thoughts, ideas, and analyses, as well as maybe promote their work on the internet. Blogging is another form of content writing that could be used to understand “what is content writing”.

Read More: How to start a blog from scratch

Copywriting

One type of persuasive or promotional content writing is copywriting. Almost every significant content creator makes use of it. 

Simply said, copywriting is the process of summarizing data and other information in a way that your clients can understand and use to convince them to take a certain action. It also contains any promotional texts, such as adverts or sales brochures, among other things.

Copywriting is a type of content writing that takes a lot of creativity. Sales and marketing are both driven by copywriting. Copywriters write product descriptions, social media posts, and even the interesting taglines that we frequently find fascinating.

Press Releases

A press release is a sort of content writing that helps the publishing information of information about your company or product. It’s also a great way to boost your website’s traffic and backlinks .

You must create a press release in a professional way in order for your audience to understand it. You may then include many forms of useful information, such as who, what, where, when, and how, in it.

Because this type of writing includes a lot of statistical data and facts, it is one of the types of content writing that requires detailed research.

When writing press releases, you must take extra care because a single mistake may quickly ruin your company’s reputation.

Business Writing

Business writing is different from other types of writing. This type of content writing is obviously meant for business and commercial purposes, as the name suggests.

In the world of the internet, it is possible to convert a large number of content consumers into actual business customers. Business writing is one of the major forms of content writing as with an increasing number of businesses both online and offline and their requirements based on content can bring lots of opportunities for content writers.

It helps clients understand what kind of business you are and what services you can provide.

Social media posts

Did you know that over 40% of the world’s population is on social media? Businesses are expected to have a social media presence on the major platforms since there is a large audience out there.

Writing on social media involves generating pieces that are relevant, timely, and platform-specific. Social media writers speak each platform’s language effectively to engage followers with the appropriate message and interactive components like polls and questions.

The differences between content writing and copywriting

Many people believe that content writing and copywriting are the same thing. No, they aren’t the same thing at all.

It’s important to understand the differences between the two. Although a copy differs from content, the former tends to be quite shorter than the latter they also have some similarities. You should know more specifically when to use one over the other.

What is Copywriting?

Copywriting is the process of creating convincing promotional content. Those contents immediately capture the reader’s interest and motivate them to act.

For example, it is used for ads, emails, websites, social media, etc.

What is Content writing?

Content writing is another way of generating content. Content writing is the art of making content. It must either inform, educate or entertain. A piece of content should have a clear intent, reflect the brand’s voice, and be enjoyable to read.

For example, it is used for blogs, articles, white papers, etc. 

Bottom Line :

Content writing’s goal is to create content that will attract the audience to understand your brand and build interest. Meanwhile, the copywriting goal is to sell an idea and turn some of the audience into customers. If you understand the purpose of both you can use them together.

repdex.online

What are the benefits of good content writing?

Content well written/created gives you many benefits such as the following:

Improves Your Website Rankings

Increases the number of times a website is found on the first page of a search. They have their own algorithms, they look for five main elements: The quality of the content, Links, Site structure, HTML Tags, the relevance of the content

Good content boosts sales and leads

You’ll be able to persuade visitors that your company is worth their time and money if you have excellent content written on your website. Concentrate on the creative ideas you have and compellingly illustrate them by your content writing to see your conversions skyrocket.

It gives your company a voice

Strong website content defines your brand voice and ensures that your identity is consistent on all platforms. Brand voice refers to the creativity and enthusiasm infused into a company’s marketing.

Daily content encourages visitors to return

Return visitors indicate how effective your marketing efforts are, who your loyal consumers are, and how strong your brand is.

Read More: Find The Best Freelance SEO Content Writing Training Online

Conclusion:

So, we discussed what is content writing along with the fundamentals and benefits of effective content writing. Writing is difficult in general, but writing content for your website can be even more so.

However, keep in mind that writing takes time to get good at! Once your content is published, track and optimize your content based on its performance.

Remember to write amazing content, first, you have to write.  

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What is the Role of Content Writing in Digital Marketing?

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What is the Role of Content Writing in Digital Marketing?

Have you ever thought that why is content writing gaining so much popularity and what is the role of content writing in Digital Marketing?

The reliance of people on the digital marketplace has risen with the increasing use of the internet and technology. People are spending more time shopping for goods and services on the internet.

Content marketing is gaining fame because of rising demand. It is currently the most common term in today’s digital marketing landscape and with the demand for a content writing course is also increasing.

Content Writing Course Demo Class

It allows many companies to extend their presence in an online environment and to build their unique identity. In digital marketing, content plays a very significant role and thus acquires a strong place in operating an online enterprise.

In the medium of voice, writing, and other arts, content marketing includes data and is primarily generated to reach the end-user or viewer.

To be the face of the brand with which they work, every content writer makes use of words and imaginative ideas. Before diving deep into the importance and role of content writing in digital marketing, let us take a look at what content writing is?

What is Content Writing?

What is Content Writing

Content is a broad word used to describe a website’s text, images, audio, video, or some other informational feature. No user will be interested in the website before and until you have useful and engaging content. In order to attract readers to the website, the site must have useful, succinct, and relevant content.

Content Writing is essentially the creation of internet content, blogs , social networks, e-commerce pages, etc. While each creator has his own voice, they have to be the voice of the brand under which they work as content writers together with their own voice to produce content.

In order to attract new clients, the key challenge for content writers is to fill the website with company statistics, goods, services industry, staff, etc. The excellent content writer wins consumers for the lead-based industry by bringing website users to contact you. And if the content writer operates in retail, by making extra purchases on the pages, he will gain new customers.

Role of Content Writing in Digital Marketing

1. provide information to users.

Provide Information to Users

The easiest way to provide quality knowledge about your goods and services is by content. It considers consumers’ brains and analyses what the consumer really wants to learn. It allows them to create appropriate content and to feed the correct data into it. In addition, these consumers can easily visit your website to find answers to the matter. Customers are thus able to make the correct shopping decision to save time and money. The material itself doesn’t have a shelf life. When released, it will continue to remind prospective consumers day after day, year after year, without any new costs being enforced. This gives businesses more opportunities and allows them to reap the full benefits that any corporation will enjoy.

2. Improves Search Engine Ranking

Google is one of the most used search engines in the world. Almost every company is running a race on the search engine list to acquire the top spot. While there are also other ways to do so, the material takes the main role. One of the best possible ways to improve your rating is to build and publish keyword-rich content on your website. A high percentage of keywords and call-to-action material lets you earn eligible visitors to your website and allows readers to turn into potential leads or clients.

3. Earn Backlinks

Content helps you introduce users to your website and helps you obtain connections with other websites, too. Having more links in Google’s eye is like winning a vote of confidence. The higher the number of votes, the higher your site ranks as a whole. Acquiring ample links from other blogs, building content pages, and submitting them to Google lets you rate them on the first list the day you post them. It is good to aim for the long-tailed keyword to quickly achieve a good rank on the search engine. This allows you to win further connections and thereby get some keywords on your pages on the first list of search results.

4. Shareable on Social Media

Social Media

Being successful on the social media account helps a lot in developing your online profile, whether you are operating an e-commerce company or having an existing business with too many different services. Youtube, Twitter LinkedIn, Pinterest, Tumblr, Instagram, and Snapchat are all of the leading social networking platforms that play an impactful role in sharing your content from your website.

5. Assisting in Conversions

Content is written with one particular motive: it is called a conversion any time the visitor uses the goods and services to acquire new clients. Such conversions are what enable companies to expand. Providing appropriate content is the first step in achieving conversion and also plays a crucial role in maximizing conversions for each of the content pages. This is called A/B checking, and one aspect at a time plays a very important role in developing the web.

6. Builds base of Every Digital Marketing Strategy

Content plays an equally significant role in digital marketing, as well. Content is the foundation of SEO, all of which function together to give search results a successful rating. You should do a blog post to discuss social media goods and services, the accounts you improve with CRO and the terms that boost the credibility of the internet. Regardless of your company goal, content allows you to accomplish it.

These are the vital roles that a content writer can and should fulfill in an organization. But the process and the importance of content is immense for the growth of an organization. The landscape of digital marketing is incomplete without content. Content is the primary force behind the success of digital marketing. Let’s dive into the top factors that state the importance of content.

Importance of Content Writing in Digital Marketing

1. search engine optimization.

Search Engine Optimization

Many people do not know how important it can be for organic search results to have a frequently updated blog. In fact, Social Media Today goes far enough to say, “There is no better way to regularly add relevant content to your website than to use a blog.” Posting well-written, detailed blogs not only invites potential consumers to visit your website it also increases the existing website’s page count.

That’s two completely new pages added to the website each week if you post two posts a week only from the blog. Usually, this method includes earning links to content, which significantly helps optimize search engine optimization (SEO). Be sure to add identifiers, keywords, and a meta overview to customize the website any time you post a new article. Simply writing content only to write content, though, is not the safest strategy. Informative and high-quality content should be the service, making the blog of your business a place of knowledge.

2. Leadership

I discussed how your blog can be a stream of educational material, but how does your business benefit from this exactly? Being considered a thought leader, independent of the industry, induces a feeling of faith from existing and prospective clients. If you are an electrical outlet engineering firm, being a reliable source of all things energy, such as electric cars and the latest developments in this field, sets your business apart from those in the industry. This educational content helps your prospective clients to appreciate the wealth of information you have about your product and service, building trust.

The material should be focused on the purchaser and the direction of the consumer to create trust through proven thought leadership. Buyer personas are potential consumers and should be the primary focus of the content plan and strategy growth. Get started here. The aim should be to solve the problems of your people by educating them on a topic. Similarly, the journey of the customer depends on what step of the funnel the client’s viewpoint comes under. It ensures that the customer feels heard and is in proficient hands by catering material to suit the proper level.

3. Captivate and Gain

Attracting is the first step of the inbound technique. The aim is to turn visitors into users during this process, often using blogs, keywords, and social publishing. Content production accomplishes all this. You will continue to rank higher in the search results and attract clicks over to your blog if you are writing about specific subjects that people are looking for, and those sites are tailored for search.

Convert, which requires turning users to leads by templates, calls-to-action, and landing pages is the second step. Although content on the blog does not inherently come under these practices, it leads visitors to these opportunities for conversion. Adding a call-to-action (CTA) at the end of the blog is one of the easiest ways to refine a blog to facilitate the lead conversion, enticing the reader to click on a landing page that is persuasive enough for them to complete a form for your bid, converting them into established leads. Your content then facilitates lead conversion by adding a CTA, showing another observable, successful content creation strategy.

Delight, use email, and marketing analytics in the third stage to send the right information to the right user at the right moment on the path of their customer. Ensure that your prospects will share your content with their friends and coworkers by leveraging a selection of content types that your prospects choose, such as video.

4. Promotion and Distribution

Promotion and Distribution

You don’t just create content in modern marketing and leave it on the internet to take up inventory, you share it. First and foremost, social media networking promotes the post to the fans directly. It goes a little forward after that, urging your fans to spread the post elsewhere. This will also allow other publishers, such as a related tech company who considered your article on electrical switches helpful, to post your material on their sites. In this way, by getting more inbound connections to your site, your content continues to spread online, eventually pushing up Google’s domain authority.

You should get an automatic email sent to your subscribed email list shortly after posting a new blog post, letting them know that new material is available and inviting them to connect with you any more. They will then quickly post the content on social media or forward your email to a peer if social networking buttons are optimized in the email, further supporting the content without any expense or effort for you. Your brand name and website are now spread through newsletters, social media, and the Internet as the material is shared, attracting even more credibility and future customers who might convert to leads down the line.

Content development has been more valuable than ever in the ever-changing digital world to improve SEO, create think leadership and confidence, draw visitors and generate leads, and promote and share.

An important part of digital marketing is content. It should, therefore, not be neglected but should receive high concentration and attention. It not only builds a connection with your audience but also allows them to retain themselves.

Even individuals also find content to be the easiest and most relevant way to get information. Then you will always have to struggle to attract users to get leads and conversions if you have not made great efforts in your content writing. Whereas unique and captivating content enhances and encourages users to make leads and conversions automatically.

Finally, it can be said that content helps you to interact with your audience, creates a lifelong connection with them, and strengthens your presence and performance. Therefore, the role of content writing in digital marketing is of the utmost importance.

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What Is Content Writing? The Key to Digital Success

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Julia McCoy

what is content writing

Picture this: You’ve just aced every paper in college, and now you’re ready to conquer the online world with your words. But after publishing that first piece on your site — crickets. What gives? Well, let me break it down for you.

What is content writing ? It’s not just stringing fancy words together; it’s crafting stories that stick, sharing info that resonates, and building connections across screens worldwide. This isn’t college essays 2.0 — it’s about grabbing attention in a sea of digital noise.

In this guide we’ll dive into all things content writing — from nailing blog posts to creating social media magic — and why businesses can’t get enough of good writers like you.

We’ll define what is content writing, share tips on how to make sure your content reaches the right audiences through SEO smarts, and give you the lowdown on turning readers into raving fans (and customers).

Table Of Contents:

Why content writers are important to businesses, content writing vs. copywriting, content writing formats, 1. set goals, 2. create user personas, 3. conduct research, 4. create a content plan, find your unique angle, engage readers effectively, add keywords strategically, create an outline to organize your thoughts, make shareable quote-friendly pieces, spice up your content with videos, overcoming writer’s block, dealing with fatigue, handling feedback, balancing creativity with seo, essential software for content creation and optimization, educational resources for skill improvement, generative ai in content writing, what do you mean by content writing, what is an example of content writing, how do i start content writing, is content writing easy, what is content writing.

Content writing is the art and science of crafting words that resonate with readers online.

A content writer has to wear many hats, juggling roles like a digital marketer, SEO specialist, and creative artist all at once.

Content writers do not just put pen to paper; they are strategists building brand authority through carefully chosen words.

A good content writer digs deep into topics that matter, finding interesting angles that speak directly to readers’ needs and interests. They create original content ranging from social media posts to long-form blog articles — each piece tailored for its specific platform and purpose.

In today’s fast-paced world, businesses can’t afford to ignore the power of well-crafted written material. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers are already using content as part of their overall marketing strategy.

This surge isn’t surprising given how essential quality content is for connecting with customers online — it educates them about products or services while simultaneously improving visibility across search engines through strategic SEO writing techniques.

A skilled content writer thus becomes pivotal in driving organic traffic which can convert browsers into buyers.

how to do content writing in digital marketing

Source:  Oberlo

While content writing and copywriting may seem similar at first glance, their purpose and techniques are quite different.

Content writing primarily focuses on providing valuable information to readers. Its goal is not necessarily to sell but rather to build a relationship with the audience through education and engagement.

In contrast, copywriting has one main objective: persuade the reader to take action — whether that’s purchasing a product/service or signing up for an email list. It’s often used in direct marketing materials like landing pages.

Sometimes these two forms of writing do overlap, especially when we talk about promotional materials such as emails or ads where both educational value and persuasive tactics are needed.

Content writing comes in various formats, each serving specific purposes and catering to different audiences.

Here are 15 of the most common types of digital content you’ll see today:

  • Blog Posts: Informal and conversational articles typically published on a blog. They can range from short-form (300-600 words) to long-form (1,000+ words) and cover a wide range of topics.
  • Articles: More formal and structured pieces of writing that are often found in magazines, newspapers, or online publications. They can be news articles, features, or opinion pieces.
  • Social Media Posts: Short, concise content crafted for social media platforms like Facebook, Twitter, Instagram, and LinkedIn. It may include text, images, or a combination of both.
  • White Papers: In-depth, authoritative reports that explore a specific issue, provide solutions, or present research findings. Commonly used in business and academia.
  • Case Studies: Detailed examinations of a particular situation or project, often used to showcase success stories, challenges, and solutions.
  • Product Descriptions: Concise and persuasive writing that highlights the features and benefits of a product or service. Commonly used in e-commerce.
  • Email Newsletters: Regular updates or marketing messages sent via email to a targeted audience. They often include a mix of informative and promotional content.
  • Press Releases: Formal announcements written for the media to share news about a company, product launch, event, or other significant developments.
  • Ebooks: Longer, more comprehensive pieces of content, often used for in-depth exploration of a topic. Ebooks are usually offered as downloadable PDFs.
  • Infographics: Visual representations of information, combining text and graphics to convey complex concepts or data in a simple and engaging manner.
  • Video Scripts: Text written for video content, including dialogues, narration, and other relevant information. It guides the visual and auditory elements of the video.
  • Landing Page Copy: Text specifically crafted for a webpage where visitors land after clicking on an online ad or link. It aims to persuade visitors to take a specific action.
  • Reviews: Opinion-based content that evaluates and critiques a product, service, book, movie, etc. Reviews can be found on blogs, websites, or dedicated review platforms.
  • How-to Guides/Tutorials: Step-by-step instructions or guides that help users learn how to perform a task or use a product.
  • Interviews/Q&A: Conversational content presenting a dialogue between the writer and another person, sharing insights, opinions, or expertise.

Which content format performs best? Here’s what the Semrush State of Content Marketing Report says:

how to do content writing in digital marketing

These are just a few examples, and in many cases, content may combine elements from multiple formats to create a more engaging and comprehensive piece. The choice of format depends on your goals, target audience, and the nature of the information you are writing about.

Before You Start Writing

Content writing is more than just typing words on a page. It involves extensive research, planning, and development of ideas tailored to your audience’s interests.

Here are four things you should do before you start writing digital content.

An important aspect at the outset of any content campaign is setting clear goals. Are you looking to gather more qualified leads or reengage former clients? Defining these objectives can guide the direction of each piece of content.

A user persona represents an ideal customer profile based on both qualitative and quantitative data from previous campaigns, market studies, competitor analysis, and existing customer profiles.

These personas tell you who you are writing for — keep them in mind throughout your writing process.

Buyer personas help create targeted content by identifying what types resonate best with different segments within your audience.

The cornerstone of any successful content writing endeavor is thorough research. Ensuring that your information is factual, current, and vetted not only provides value to your readers but also increases their trust in your business.

Planning prepares your content for writing, editing, and publishing. A well-laid plan helps you seize opportunities to target relevant keywords and aligns with search intent as well as audience interests.

Following these steps will help streamline the overwhelming task of creating engaging content while improving its effectiveness in reaching your target audience.

Tips for Crafting High-Quality Digital Content

Good content does more than just fill up your web page; it builds bridges to your audience, turning casual readers into loyal customers.

Digging deep can reveal interesting angles others have overlooked, giving life to topics even within saturated niches. A unique perspective will not only help your content rank but also keep readers coming back for more.

A good starting point? Think about questions people often ask but find hard answers for — then address these queries head-on through thorough research and original analysis.

This strategy elevates both brand authority and reader trust, making sure they turn to you when they need reliable information or solutions.

Creating high-quality content starts with engaging the reader’s attention from the very first line.

The key is to create something that people not only want to consume but also share.

Your words should spark curiosity and offer value so that every scroll brings them closer to action or another piece of helpful information on your site.

The best content writers can keep things relatable. They write in the active voice because this approach feels like you’re talking directly to someone.

To really draw in readers, consider blending storytelling with informative insights — giving them both context and facts they can use.

Keywords help search engines find your content whenever a user searches for those terms.

Start by finding terms that resonate with your audience. A keyword research tool like Semrush, Ahrefs, or even the in-app keyword generator of Content at Scale can help you identify which phrases people type into Google when they need to find something.

Sprinkle these all-important phrases throughout your content without detracting from readability.

To craft a masterpiece, start by sketching the outline. This practice helps ensure your piece is structured and flows smoothly.

An outline acts like a map guiding you through the terrain of ideas. By creating an outline, content writers can establish a clear path from introduction to conclusion, making sure each point flows logically into the next.

This approach not only organizes thoughts but also saves time during editing by laying out where key information will go into your blog post.

Pro Tip: If you’re using An AI writer like Content at Scale , you can skip this process as the app automatically creates a blog outline for you based on top-ranking content.

Incorporating memorable lines into your work can turn readers into sharers. Imagine crafting phrases so impactful they’re echoed across social networks — this is how you boost sharing potential.

Create quotable snippets that stand strong on their own and watch as they make easy rounds on social media. It’s all about packaging wisdom in bite-sized pieces others feel compelled to spread around.

Digging deeper reveals that adding shareable quotes and choosing interesting angles can significantly increase your content’s chances of being shared or linked back to — a fact any savvy content writer keeps top of mind when aiming for wider reach online.

Integrating videos into written content provides a dynamic and multi-sensory experience for the audience, significantly enhancing engagement and comprehension.

While textual content can be informative, it may not capture the audience’s attention as effectively as a combination of text and visuals. Videos have the power to convey complex ideas in a more accessible manner, appealing to both auditory and visual learners. This dual engagement fosters better understanding and retention of information, making the content more memorable.

Furthermore, videos contribute to a richer storytelling experience. They allow for the inclusion of visual elements such as animations, demonstrations, interviews, and real-life scenarios, which can evoke emotions and create a stronger connection with the audience.

A well-crafted video can breathe life into written content, making it more relatable and compelling. In a digital landscape where attention spans are getting shorter, videos provide an opportunity to grab and hold the viewer’s interest, ensuring that key messages are absorbed and remembered.

how to do content writing in digital marketing

Source:  FinancesOnline

Common Challenges That Content Writers Face

Every content writer hits a wall sometimes.

You’re typing away, and suddenly you’re stuck.

Writer’s block feels like your brain is running on empty, but the cure might be simpler than you think.

A change of scenery can do wonders for a stale mind.

If that doesn’t cut it, try freewriting to get those creative juices flowing again. Just let the words pour out without worrying about typos or grammar which you can edit later.

Your eyes are glazing over after hours in front of the screen?

It happens to the best of us.

Take regular breaks. Stand up, stretch out, or take a quick walk outside.

You’ll come back refreshed and ready to tackle that blog post head-on.

Getting feedback is part of growing as a content writer.

Don’t take critiques personally; use them to make your work stronger.

Remember, revisions are not setbacks — they’re steps forward.

Creative freedom rocks, but we also need to meet specific requirements for our target audience or SEO goals.

Find harmony by weaving keywords naturally into your writing while keeping true to your voice. A little creativity goes a long way in engaging readers and search engines alike.

how to do content writing in digital marketing

Leverage Tools and Resources to Enhance Skills and Efficiency

Staying ahead in content writing isn’t just about talent; it’s also about the tools you wield.

The right software can turn a daunting task into a streamlined process, making research feel like less of a deep dive into the abyss.

Idea generation becomes simpler with platforms designed to spark creativity at your fingertips.

To write pieces that rank well on search engines, content writers use SEO tools that help include relevant keywords without compromising readability.

Management systems come in handy when organizing these terms along with other essential data.

A robust toolkit enhances not only your writing but also your strategy from start to finish.

No matter how skilled you are as a content writer, there’s always room for improvement. Courses and certifications keep you updated on industry standards while forums provide real-world insights from peers.

Blogs serve as both inspiration and education by offering tips specific to various facets of digital marketing.

how to do content writing in digital marketing

The arrival of generative AI has revolutionized the landscape of content writing. This powerful tool, when used effectively, can generate blog posts, headlines, social media captions, product descriptions, marketing emails, ad copies, and other content ideas at your command.

To maximize the benefits of generative AI in your content writing strategy, you need to provide it with a clear context. Be explicit about what your content is about, who your target audience is and what are your goals for the post.

You should also specify certain keywords that you want to include in the output as well as the length of the post and structural information (like bullet points instead of paragraphs).

If you are not satisfied with the first output — fret not! Just like humans learn through trial and error, so does our friendly AI chatbot. Reiterate, rewrite, or adjust your prompts until the AI yields great results.

Generative AI not only helps you create original pieces from scratch but also significantly reduces research time. It’s quite useful while summarizing lengthy articles or reports. All you need to do is paste your source text and instruct the AI to summarize it as a bulleted list.

Generative AI, when used properly, can be an invaluable tool for any content writer. It’s not about replacing human creativity but enhancing it with the power of artificial intelligence.

FAQs – What is Content Writing

Content writing involves crafting material for the web, aimed to inform, engage or convert readers.

An article detailing ’10 Ways to Improve Your Sleep’ showcases what typical content writing looks like.

Dive in with research, nail your audience’s needs, and just begin typing. Practice makes perfect.

Mastery takes time. You’ll need dedication and skill to make complex topics digestible and engaging.

So now you know what is content writing. It’s the heartbeat of digital marketing, a blend of art and strategy that hooks your reader from the get-go.

It’s storytelling with a purpose.

Every word counts in creating high-quality content that engages and converts. Whether it’s blog articles or press releases, each piece has its role in building brand authority.

And SEO? It’s not just an afterthought. It’s your golden ticket to making sure your work reaches the right audience at the right time.

Deadline looming? Suffering from writer’s block? AIMEE is here to help. Content at Scale ‘s resident AI chatbot can generate any type of content on just about any topic — written in your own voice.

10x your blogging with AI. Download our free guide to learn how.

10x your blogging with AI. Download our free guide to learn how.

Written by julia mccoy.

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With our comprehensive suite of AI-powered solutions, you can effortlessly scale your content production, boost productivity, and achieve remarkable results.

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Elbestor

Role Of Content Writing In Digital Marketing: How It Helps Bringing Traffic And Clients?

Role Of Content Writing In Digital Marketing

You’ve undoubtedly heard of copywriting, content writing, or content marketing unless you’ve lived in the Himalayas for several years. These three phrases appear to be quite the craze in digital marketing these days, and not by chance. People are becoming more fond of technology with every passing day. Users are spending a huge amount of time on the internet just for the goal of purchasing. In order to yield fruit, a corporation must fulfill a slew of additional requirements. One of these needs is to have excellent content. In this blog, we will talk about What is Content Writing? What is the role of content writing in Digital Marketing? And many more things.

Let’s get started!

  • 1 What Is Content Writing?
  • 2 Why Good Content Is Important In Digital Marketing?
  • 3.1 It Aids You In Reaching Your Desired Audience
  • 3.2 Strengthens Social Media Strategies
  • 3.3 Improvement In Search Engine Ranking
  • 3.4 Develop The Brand’s Expertise And Authority
  • 3.5 Increases Consumer Faith In The Brand
  • 3.6 Content Writing Services Increase Engagement
  • 3.7 The Content Educates The Audience
  • 4 Various Social Media Platforms For Content
  • 5 Conclusion

What Is Content Writing?

Content writing is the process of creating, editing, and publishing content in a digital format. This can take the form of blog posts, scripts for videos or podcasts, ebooks or whitepapers, press releases , descriptions of certain product categories, copy for landing pages or social media, and more. Simply put, content creators are the companies’ storytellers. They provide important, practical, and perceptive information to make an audience act. Writing effective content has the ability to turn readers into customers. Therefore, it is unquestionably crucial for your company to provide informative, interesting content continually.

Nowadays, the majority of businesses depend heavily on content creation. This indicates that there is a greater need than ever for content writers. However, the position might change based on the business and industry demands. For instance, while some brands opt to produce content through blog posts or e-books, some organizations may make significant investments in their social media techniques. Whatever the platform, a content writer is essential for producing high-quality content that supports a brand’s voice, attracts the target audience, and engages and entertains them.

Why Good Content Is Important In Digital Marketing?

In the digital sphere, interesting content is crucial. It may help companies in connecting with their clients and promoting their products and services. Customers that consume quality content will feel appreciated and will have the knowledge they need to make wise selections. Additionally, it may improve a website’s standing in search results. There are many different kinds of content-writing firms available nowadays that can satisfy a company’s needs. These include articles, blogs, and website content. For all content writing-related services in Bihar and Delhi , you can easily contact Elbestor .

What Is The Role Of A Content Writer In Digital Marketing?

Professional content writers provide compelling, well-designed content. They carry out this while using SEO best practices. These include keyword research techniques and meta tag and image optimization techniques. Professional writers also build hyperlinks to trustworthy third-party websites from their own content. An easy way to obtain backlinks from another website is to write material that is well-researched, informational, and attractive. To enhance organic conversions, use this kind of material. Here are a few points for what is the role of content writing in Digital Marketing :

It Aids You In Reaching Your Desired Audience

Many people passively browse the internet in quest of information. Reaching your target audience on your website may be made easier with the correct content. They could then value the information you give and spend more time on your website. By doing this, you may create a relationship with the client. Additionally, it greatly raises the worth of your brand.

Strengthens Social Media Strategies

One of the finest methods to connect with your target audience is through social media. Well-written content might be advantageous in the form of engaging articles, considerate comments, likes, and shares. It can aid in developing relationships with your audience. Additionally, a variety of social media sites like Facebook, Twitter, etc., may aid in the promotion of information. This strategy is effective in driving targeted traffic to your websites.

Improvement In Search Engine Ranking

With the use of the appropriate keywords, experts in content writing produce content of the highest caliber. Such information may affect the game. Your websites may be promoted and positioned at the top of search engine results. A professional content writer is required in this situation. Companies that write content are familiar with how search engines operate. As a result, they may offer information that has been optimized for search engines .

Develop The Brand’s Expertise And Authority

The inbound marketing of your brand will benefit from your investment in content writing services. It is not surprising that brands like hiring professionals to write their content. They have years of expertise in speaking to the appropriate audiences and making an effect. Such authoritative information contributes to your website’s value growth.

Increases Consumer Faith In The Brand

New customers now only want to work with companies that have interesting and engaging content on their websites. User engagement and overall user experience may both be boosted by well-written and well-presented information. They frequently return to the website in hopes of finding useful and pertinent material that would answer their questions. A clever content writer offers writing that is easy to read, succinct, and direct. These explanations aid in gaining the audience’s trust. This fact demonstrates once more how important and valuable a content writer is to the success of your digital marketing operations.

Content Writing Services Increase Engagement

Research skills are strong among professional content writers. Therefore, they are experts at including just the most crucial information. Such conciseness keeps website visitors interested and involved. Readers won’t mind spending more time on your website with this method. They get highly valuable material that aims to answer their particular question. They go to your brand for more of these intriguing details about your service or product offerings.

The Content Educates The Audience

The first step in converting visitors into prospective clients is to educate them. A buyer should be aware of the benefits and uses of a product before purchasing it. Content writers use a variety of content writing services to do this. These cover the About Us page and website content. They also contain blog entries that are geared toward SEO and tutorials.

Various Social Media Platforms For Content

Using social media effectively is crucial for any business to succeed. A strong social media presence may be quite helpful for a website since it can help market its content and attract more clients:

  • Facebook – One of the most significant social media channels for digital marketing is Facebook. The most crucial aspect of being active on social media is having a good overview of the brand.
  • Twitter – Similar to Facebook, Twitter enables users to tag their posts with a succinct description so that anybody who follows or searches for it may find it.
  • LinkedIn – LinkedIn is one of the most significant channels that companies may utilize to build their brand. It is a platform for professional networking that enables them to interact with their potential clients and create successful partnerships.
  • Pinterest – Using Pinterest is a terrific method to visually showcase the goods and services your business offers. It can enhance the number of leads you receive and the interest people have in your company.
  • YouTube – The visual display of a company’s products is one of the most crucial aspects that it takes into account when trying to determine its performance. It may help businesses expand and draw in more consumers if their items are presented well visually.

Content is king on any website, and the content writer makes the rules. This underscores how important content is to business success because it not only provides information about the company but also attracts customers. In order to maintain client engagement with you and your company, your website content must be relevant and of a higher quality. Therefore, the core of the digital marketing strategy is the content. Last but not least, creating useful content highlights the fact that you have something to offer visitors and that you want to keep them interested in your company so that they will come back and refer others. So, if you want to attract your target audience or make more customers, contact Elbestor today !

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Status.net

50 Inspiring Examples of Career Goal Statements

By Status.net Editorial Team on February 7, 2024 — 12 minutes to read

A career goal statement is a clear and concise description of your professional aspirations: it outlines what you aim to achieve in your career path, providing direction and serving as a guide for your professional decisions. Crafting this statement requires self-reflection to identify what truly matters to you in your career.

Think of your career goal statement as a compass. It helps you navigate through opportunities and choices, aligning them with your long-term objectives. A well-defined goal statement includes specific job titles or roles, industry preferences, skills you want to acquire or use, and the values that matter to you in a work environment.

For example, your statement might be, “I aim to become a Senior Software Developer at a tech company that values innovation, in the next five years.” This statement is direct, time-bound, and reflects personal and professional values.

When writing your own career goal statement, start by asking yourself some questions:

  • What am I passionate about?
  • Where do I see myself in five, ten, or fifteen years?
  • What skills do I need to develop to reach my goals?

Your statement can evolve as your career advances and your goals change. Remember, it’s a living document meant to grow along with you. Keep it precise, make it inspiring for yourself, and let it reflect who you are and who you want to become professionally. By doing so, you’ll create a powerful tool to steer your career decisions and help achieve your ambitions.

Components of a Strong Career Goal Statement

A strong career goal statement effectively communicates where you see yourself in the future and how you plan to get there. The keys to crafting this include clarity in your aspirations and how your current path aligns with your long-term objectives.

Clarity and Specificity

Your career goal statement should clearly articulate the position you’re aiming for and the steps you plan to take to achieve it. For example, instead of saying “I want to grow in the tech industry,” specify “My goal is to become a Senior Software Engineer at a renowned tech firm within the next five years by honing my skills in mobile applications development and leadership.”

Alignment with Career Objectives

Ensure that your statement aligns with your broader career objectives. For instance, if you’re determined to enter the field of environmental sustainability, your goal statement could specify, “I will secure a role as a Sustainability Project Manager by gaining expertise in renewable energy solutions and contributing to conservation projects.”

Brevity and Conciseness

Keep your statement concise; it shouldn’t be longer than a short paragraph. A crisp, well-worded statement would look like, “Within three years, I aim to advance to a Lead Graphic Designer position by consistently delivering innovative designs and taking on more strategic projects.”

Personal Motivation

Include a sentence about what drives you towards this goal, which gives a personal touch to your career goal statement. You might say, “I am committed to becoming an industry-recognized financial analyst by developing cutting-edge quantitative models, fueled by my passion for data-driven decision making.”

The Purpose of Career Goal Statements

A career goal statement helps you and others understand where you’re aiming in your professional life. It serves as both a guide and a benchmark for your career progression.

Professional Development

Your career goal statement is a powerful tool for professional development. It’s a declaration of your ambitions, which often falls into specific categories like acquiring new skills, achieving certifications, or reaching a new position. For example, you might aim to become a certified project manager within the next two years, highlighting the steps and skills you’ll need to get there.

Job Search Focus

When you’re on the job hunt, having a career goal statement gives you a lens to evaluate potential job opportunities. Imagine you’re an engineer seeking roles in renewable energy projects; your career goal statement would specify this preference, allowing you to target your job search and tailor your applications to match your aspirations.

Performance Management

During performance evaluations, your career goal statement offers a clear outline of what success looks like for you. It can act as a communication tool between you and your supervisor, ensuring that you’re both aligned on your targets. If your goal is to lead a team, your performance metrics might include leadership training and successful project outcomes.

Personal Reflection and Growth

Your career statement doubles as a checkpoint for personal reflection and growth. By setting specific goals like enhancing your public speaking skills or learning a new programming language, you create a framework for personal progress, tying these improvements back to your broader career objectives.

Writing Your Career Goal Statement

A career goal statement is a clear and concise description of your professional aspirations. It’s important to chart a course for your career by setting strategic goals and outlining the steps you plan to take to achieve them.

Self-Assessment

Start by evaluating your interests, strengths, weaknesses, and values. This step helps you align your career trajectory with your personal attributes and ambitions.

  • If you enjoy creative problem-solving, you might aim for a role in strategic development.
  • Someone with a natural talent for communication might target a career in public relations.

Research and Exploration

Learn about the industries and positions that align with your interests and skills. Find out what qualifications you may need and what career advancement may look like in those roles.

  • Researching the field of data science might show you the importance of skills like programming and data analysis.
  • Exploring the healthcare industry could lead you to consider roles ranging from a health administrator to a nurse practitioner.

Articulating Your Goals

Clearly state your short-term and long-term career objectives. Make them specific, measurable, achievable, relevant, and time-bound (SMART).

  • Short-term goal: Completing a professional certification in digital marketing within the next year.
  • Long-term goal: Becoming a chief marketing officer at a technology company within the next ten years.

Revising and Refining

Your career goals are not set in stone. Periodically review and adjust them to reflect your growing skills, changes in the industry, and personal life changes.

  • Revising your goal to include leadership skills if you’re aiming for management positions.
  • Refining your goals to focus more on work-life balance if personal circumstances change.

Examples of Career Goal Statements

When crafting your career goal statement, be specific and align your goals with your desired career path. This section will provide examples for different career stages to guide you.

For Recent Graduates

As a recent graduate, your goal statement should reflect your eagerness to apply your education in a practical setting and grow professionally. For example:

  • “My goal is to secure a role as a software developer at a forward-thinking tech company where I can contribute to innovative projects and hone my coding skills in real-world applications.”

For Mid-Career Professionals

For you in mid-career, a statement should focus on advancing your current skills and taking on larger responsibilities. For instance:

  • “I aim to elevate my expertise in digital marketing to become a marketing manager, where I can lead strategic campaigns and impact the company’s growth directly.”

For Career Changers

As someone looking to change careers, your statement needs to leverage your transferable skills and express your commitment to the new field. Consider this example:

  • “I intend to transition into the field of data analysis, leveraging my extensive background in market research to deliver actionable insights and drive decision-making processes.”

For Executive-Level Positions

Your executive career goal statement needs to showcase your vision for leadership and your ability to steer the company to new heights. An example could be:

  • “I am determined to apply my 15 years of managerial experience to a Chief Operations Officer role, focusing on optimizing company-wide operations to boost profitability and efficiency.”

50 Examples of Career Goal Statements

  • 1. “To secure a challenging position in a reputable organization to expand my learnings, knowledge, and skills.”
  • 2. “Seeking a role at (…) Company where I can contribute to the team’s success while developing my skills as an accountant.”
  • 3. “To achieve a lead position in software development that allows me to design innovative solutions and manage a dynamic team.”
  • 4. “To become a primary school teacher that inspires young minds and fosters a love of learning.”
  • 5. “Aiming to leverage my experience in customer service to become a leading sales representative within the next five years.”
  • 6. “To grow into a senior role within the marketing department, contributing to the company’s strategic goals and brand development.”
  • 7. “Seeking a position as a clinical practice assistant for a health organization that focuses on the development of innovative medical treatments.”
  • 8. “To secure a position as a human resources manager and contribute to an organization’s employee engagement and professional development strategies.”
  • 9. “My goal is to become a project manager within a progressive tech company, leading innovative projects to successful completion.”
  • 10. “Aspiring to be a top journalist within a major media outlet, reporting on significant global events that shape our world.”
  • 11. “To develop a career in finance, eventually becoming a chief financial officer for a well-established corporation.”
  • 12. “To obtain a managerial position in the hospitality industry, providing exceptional guest experiences and leading a successful team.”
  • 13. “Looking to apply my graphic design skills in a dynamic advertising agency, producing high-quality work for a variety of clients.”
  • 14. “To establish myself as a leading real estate agent within the community, known for diligently serving clients and achieving their property dreams.”
  • 15. “To become a senior software engineer, specializing in machine learning and artificial intelligence, contributing to cutting-edge technology advancements.”
  • 16. “Aspire to join an international non-profit organization, focusing on human rights advocacy and contributing to meaningful change.”
  • 17. “To earn a position as a lead researcher in a top-tier biotech firm, focusing on the development of life-saving pharmaceuticals.”
  • 18. “To be recognized as an expert in environmental law, working to protect natural resources and promote sustainability.”
  • 19. “To secure a role as an art director within a prestigious agency, driving creative strategy and inspiring a team of designers.”
  • 20. “Aiming to become a chief operations officer, optimizing organizational processes and enhancing overall efficiency.”
  • 21. “To advance my career in the field of education technology, developing innovative tools that facilitate learning and growth.”
  • 22. “Seeking to become a master electrician, overseeing complex projects and mentoring apprentices in the trade.”
  • 23. “To climb the ranks to a senior data analyst role, transforming data into actionable insights that drive business strategy.”
  • 24. “To become a leading figure in digital marketing, known for crafting high-impact strategies that generate measurable results.”
  • 25. “Aspiring to be an executive chef in a Michelin-starred restaurant, creating world-class cuisine and leading a top-tier culinary team.”
  • 26. “To secure a position as a cybersecurity expert, protecting sensitive information from threats and vulnerabilities.”
  • 27. “Aiming to be a respected leader in the field of public health, influencing policy and improving community health outcomes.”
  • 28. “To establish a career as a professional musician, performing internationally and sharing my passion for music with diverse audiences.”
  • 29. “Seeking a role as an aerospace engineer with a focus on sustainable design and innovation in air travel.”
  • 30. “To become a leading architect, known for designing eco-friendly and innovative structures that enhance the urban landscape.”
  • 31. “To grow into a senior role in supply chain management, optimizing logistics and contributing to the company’s profitability.”
  • 32. “Aspiring to become a senior content creator, producing engaging and informative content that resonates with a wide audience.”
  • 33. “To secure a position as a labor and delivery nurse, providing compassionate care and supporting families during a pivotal life event.”
  • 34. “To become a principal consultant, offering expert advice and solutions to businesses in my area of expertise.”
  • 35. “Aiming to be a top sales manager, driving team performance and exceeding company sales targets consistently.”
  • 36. “To secure a leadership position within the field of environmental science, contributing to research and advocacy for climate change mitigation.”
  • 37. “To become a recognized expert in user experience design, creating intuitive and user-friendly digital products.”
  • 38. “Seeking a role as a professional event planner, executing unforgettable events that exceed client expectations.”
  • 39. “To advance to a senior technical writer position, producing clear and concise documentation that supports product development.”
  • 40. “Aspiring to be a chief diversity officer, fostering an inclusive workplace culture where all employees can thrive.”
  • 41. “To become a lead mechanical engineer in the automotive industry, contributing to the development of innovative and efficient vehicles.”
  • 42. “To secure a position as a business analyst, helping organizations to improve processes and systems for better performance.”
  • 43. “Aiming to become a senior environmental consultant, providing actionable strategies for sustainable business practices.”
  • 44. “To establish myself as a professional photographer, capturing moments and stories through my lens for global publications.”
  • 45. “Seeking a role as an investment banker, helping companies to grow and investors to achieve their financial goals.”
  • 46. “To become a thought leader in digital transformation, guiding enterprises through the integration of new technologies.”
  • 47. “Aspiring to be a senior policy advisor, influencing legislation and policy decisions that impact the public sector.”
  • 48. “To secure a position as a professional interpreter, facilitating communication in multiple languages for international organizations.”
  • 49. “Aiming to become a leading expert in nutritional science, contributing to healthier lifestyles and dietary choices.”
  • 50. “To establish a career as a professional speaker and author, sharing my expertise and inspiring others in my field.”

Frequently Asked Questions

How can you write an effective career goal statement for your resume.

When you write a career goal statement for your resume, start by reflecting on your strengths, skills, and experiences. Then, identify the kind of position you’re aiming for and how your career path aligns with the goals of the company. Use action words and quantify achievements where possible.

What are some examples of short-term career goals in professional development?

Short-term career goals might include obtaining a professional certification, improving specific job-related skills such as public speaking or technical proficiency, or networking to connect with industry leaders. These goals are typically achievable within a few months to two years.

What should be included in a personal career goal statement?

Your personal career goal statement should include your career interests, the competencies you wish to utilize, the type of environment you thrive in, and how you see your career progressing. It gives employers a glimpse into your aspirations and professional philosophy.

Can you give examples of comprehensive goal statements for students?

An example for a student might be: “Graduate with a degree in Environmental Science and secure an internship with a leading sustainability organization, to contribute to effective climate change solutions.” This states the education aim and the practical, immediate objective after graduation.

How do you frame a career goal statement for entry into graduate school?

A career goal statement for graduate school should express your academic interests, how the program aligns with your career plans, and what you intend to accomplish professionally with the advanced degree. This could be working towards a specific research field or role in academia.

What elements make up a compelling and succinct one-sentence career goal?

A compelling one-sentence career goal is specific, mentioning the desired industry or role, is realistic, and includes a timeframe. For example, “To become a certified project manager within the next year and lead technology-related projects in a Fortune 500 company.”

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COMMENTS

  1. Content Writing 101: How to Create High-Quality Content

    Landing pages YouTube video descriptions Or put another way: Writing is the foundation for pretty much any content that you publish. Best Practices Create an Outline Creating an outline is a GREAT first step in the content writing process. Outlines help your content come out better for two main reasons:

  2. Content Writing Examples, Tips, and Resources

    1. Convey much with few words I find inspiration in ad copy that takes little space to reflect a strong message. Sure, you'll need to write much more than a couple of sentences for your content marketing, but simplicity has merit. How well you write always sets the stage for what's to come. Creativity can emerge in many ways.

  3. Content Writing: What It Is + 15 Tips for Success

    Content writing is the process of creating text-based content—such as blog posts, ebooks, and newsletters—usually for digital marketing purposes. The idea is to write content that informs, educates, and entertains your target audience to increase the chance they later become customers.

  4. Content writing in Digital Marketing: The Ultimate Guide

    September 15, 2022 ∙ 5 min read Get all the latest posts delivered straight to your inbox. As a content writer, you need to understand how to write for different platforms and what strategies work best for each one. For example, you might be great at writing blog posts, but not so great at writing email newsletters.

  5. What is Content Writing? (Beginners Guide)

    1. Enroll in a course While you don't need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful. Enrolling in an online course is an excellent way to develop some of the necessary skills you'll need to impress and attract potential clients.

  6. The Ultimate Guide to Content Marketing in 2023

    The definition of content marketing is simple: It's the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more. What Everyone Must Know About CONTENT MARKETING? Share Watch on

  7. Content Writing Explained + 8 Tips to Become a Better Writer

    For example, a video will be more conversational than a blog post. 5. Get feedback and edit your content. Don't just self-edit. You're too close to your work for that. Ask a friend or colleague to take a look and point out logical loopholes, choppy flow, unclear points, etc. Here's an example:

  8. 8 Types of Content Writing: How to Become a Content Writer

    1. Copywriting: Copywriting predates online content but remains as relevant as ever in the digital age. Copywriting provides information about a product or service in a way that is attractive to potential customers and tells a concise story about brands or products.

  9. What Is Content Writing? (+ How to Excel At It In 2024)

    From blog posts to email newsletters to landing pages to podcast scripts to social media posts, content writing is generally used to create different types of material that can be used for digital marketing. In essence, it involves a three-step process: planning, writing, and editing. Content Writing Vs. Copywriting: What's the Difference?

  10. 10 Content Writing Tips To Help You Get the Most Impact Out ...

    1. Always Keep Your Audience in Mind. If you want your content writing to resonate with your target audience, you need to put the needs, interests and desires of your audience first. Creating audience profiles or buyer personas will help you hone in on who exactly you're writing content for.

  11. What is Content Writing? (& How to Do It Right)

    Content writing. Content writing is often used for marketing purposes by businesses. For instance, it's used to increase online visibility and engage an audience they wish to convert into customers. This is a less sales-y approach to getting your audience's attention and convincing them to buy from your business.

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    5 Steps to Be an SEO/Content Marketing Writer Develop a Content Marketing Writer Background Understand Strategic Content Marketing & Why It Matters Get the Skills All Content Marketing Writers Need Find Your Niche of Expertise Know Your Worth (The Average Content Marketing Writer Salary) Demonstrate What You Can Do as a Content Marketing Writer

  13. Digital Marketing & Content: Everything You Need to Know

    1. Digital marketing content helps you rank better in search results One of the biggest benefits of digital content marketing is that it helps you rank better in search results. Content marketing and search engine optimization (SEO) go hand in hand. You need content to help you rank in search results, but your content cannot rank without SEO.

  14. Digital Content Creation: What It Is & How to Do It Successfully

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