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5 Unique Digital Marketing Case Studies that Every Business Professional Should See

Published on: July 15, 2021

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Businesses often rely on digital marketing to increase their brand awareness and bring in new customers. However, if the marketing efforts aren't effective, they can turn into a waste of time and money. In many ways, effective digital marketing is a process of trial and error. For this reason, a digital marketing case study can be a valuable source of guidance for today's business students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. As a business administration degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your business career. With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digital advertising strategy.

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Case Study #1: Fanatics Boosts Traffic Through Content Marketing

When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website,  it turned to content marketing as a solution . Fanatics chose a three-pronged approach for their content marketing campaign, one that included timely sports articles meant to coincide with current sporting events, evergreen content related to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.

This strategy of producing both evergreen and trending content enabled Fanatics to establish itself as a desirable news and entertainment resource for sports fans all over the country. Thanks almost entirely to their content marketing campaign, Fanatics saw a 1,100% increase in organic search engine traffic along with a 230% increase in the number of ranking keywords on their website. The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today.

Case Study #2: Wholesaler Drives Visibility and Conversions with Social Media Marketing

Case study #3: amazon leverages crm to become e-commerce giant.

Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. If you would like a case study of a company that has leveraged innovative CRM with outstanding results, you need not look any further than the e-commerce giant Amazon.

As one of the first companies to really leverage CRM to its full potential, Amazon developed a CRM strategy that takes into consideration every possible interaction that the company has with its customers—from the user interface of the Amazon website to customer service interactions to data mining used for targeted marketing emails. Through this emphasis on CRM, Amazon has managed to create one of the most customer-friendly experiences you will find in the e-commerce sphere—and the results of these efforts are obvious. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue.

Case Study #4: The American Egg Board Boosts Organic Traffic Through SEO

Case study #5: revecent increases conversion rate with holistic ppc campaign optimization.

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In our increasingly digital world, digital marketing is now more important than ever before when it comes to reaching new customers. Whether you are seeking a rewarding career as a marketing professional or going into business for yourself, an education in business administration is incredibly valuable. At Husson University, we offer both undergraduate and graduate  online business programs.  To learn more about enrolling in these exciting programs and kick-starting your career as a business professional, contact us today!

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digital media case study

28 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

Download Now: 3 Free Case Study Templates

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

digital media case study

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

case study template

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

  • Give the case study a personal touch by focusing on the CEO rather than the company itself.
  • Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Case study examples: IDEO and H&M

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

  • Split up the takeaways of your case studies into bite-sized sections.
  • Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

Case study example from Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

  • Create a table of contents to make your case study easier to navigate.
  • Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

  • If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
  • Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Case study example from Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

  • Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
  • Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

Case study example from Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

  • You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
  • Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

Case study example from App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

  • Feature quotes from your client at the beginning and end of the case study.
  • Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

  • A case study doesn’t need to be long or complex to be powerful.
  • Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Case study example from Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

  • If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
  • Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Case study example from OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

  • Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
  • Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Case study example from Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

  • If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
  • Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

Case study example from HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

  • Close out with a list of products that users can buy after reading the case study.
  • Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Case study example from Amazon AWS

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

  • Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
  • Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

  • Include quotes from your client throughout the case study.
  • Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Case study example from Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

  • Open up with a summary that communicates who your client is and why they reached out to you.
  • Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Case study examples: Evisort and NetApp

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

  • Place the focus immediately on your client by including a snapshot of their company.
  • Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Case study example from Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

  • Don’t be afraid to get technical in your explanation of what you did for your client.
  • Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

Case study example from Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

  • Include your client’s ROI right in the title of the case study.
  • Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

Case study example from Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

  • Consider writing the entirety of the case study from the perspective of the customer.
  • Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

Case study example from CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

  • Include a video in the heading of the case study.
  • Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Case study example from Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

  • You don’t need to write a lot to create a great case study. Keep it simple.
  • Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Case study example from Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

  • Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
  • Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Case study example from Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

  • Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
  • Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Case study example from Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

  • Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
  • Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

Case study example from Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

  • Feel free to keep the case study short.
  • Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

Case study example from Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

  • Highlight the turning point for both you and your client during the solution-seeking process.
  • Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Case study example from Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

  • List the results of your work right at the beginning of the case study.
  • Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Case study example from Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

  • Link to product pages throughout the case study so that readers can learn more about the solution you offer.
  • Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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33+ Best Digital Marketing Case Studies [2021 Update]

  • June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

google analytics

  • 0 to 200,000 monthly organic traffic in 2 years.
  • Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

  • Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
  • We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
  • Did keyword research to identify and prioritize top keywords for the company.
  • Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
  • Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

google analytics graph

  • Increased organic traffic to one of their webpages by 652% in 7 days.
  • Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

  • Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
  • Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
  • Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
  • Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

skyscrapper

  • Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

  • Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
  • Followed the skyscraper technique and created even better content than what was ranking at the time.
  • Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
  • Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

google analytics page summary

  • Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

  • Created a well-structured landing page & ran retargeting ads to it.
  • Presented his offer through a benefit-driven headline.
  • He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

keyword list

  • Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

  • Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
  • Mentioned info on long-term airport parking companies, got them to share the content once it was live.
  • The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
  • The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

google analytics Kaiserthesage

  • Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

  • Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
  • Compiled list of high-authority brands that were likely to link back to them.
  • Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
  • Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
  • Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

digital marketing case study Growth Machine google analytics

  • Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
  • The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

  • Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
  • Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
  • Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
  • Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

Robbie Richards digital marketing case study google analytics

  • Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
  • Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

  • Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
  • Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
  • Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
  • Inserted a pop-up and lead-box to start generating subscribers from the blog post.
  • Promoted content on Quora and relevant online forums.
  • Set up social automation to share content automatically
  • Submitted content on to relevant scoop.it pages.
  • Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

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Noel Ceta - co-founder of Apollo Digital

9. Apollo Digital - $25,000+ From A Single Blog Post

  • Content piece went viral, generating $25,000 revenue in business from a single blog post.
  • 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

  • Researched a topic that dealt with major pain points for SaaS founders.
  • Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
  • Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
  • Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
  • Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

Content Mavericks digital marketing case study google analytics

  • Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

  • Created keystone content on HubSpot’s growth strategy.
  • Promoted it to his fans: inner circle, social circle, and outer circle.
  • Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
  • Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

OptiMonk digital marketing case study google analytics

  • Increased blog referral traffic by 58.09%.
  • Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

  • They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
  • To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

SEO Travel digital marketing case studies google analytics

  • 11,304 website visits in 2 weeks.
  • 245% increased in referral traffic compared to the same period of last year.
  • More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

  • Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
  • Created an infographic of all the real-life locations where the TV show was filmed.
  • Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
  • Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

YesOptimist digital marketing case study google analytics

  • Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
  • Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

  • Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
  • Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
  • Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

CanIRank digital marketing case studies

  • Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
  • The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

  • Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
  • Used data-driven on-page optimization for high potential pages.
  • Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
  • Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

Buzzsumo digital marketing case study

  • Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
  • Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

  • Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
  • Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
  • Focused on making the product sticky and reducing churn rate.
  • Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

GrooveHQ digital marketing case studies

  • Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

  • Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
  • Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
  • Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
  • Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

Zest digital marketing case study

  • Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
  • Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

  • Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
  • Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
  • The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

AdEspresso digital marketing case studies

  • Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
  • Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

  • Set up one campaign per country ads and set the objective to ‘Conversions’.
  • Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
  • Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
  • Created lookalike audiences for the best-performing audiences.
  • Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

Andrew Hubbard digital marketing case study

  • Generated $36,449 in revenue from $4,159 ad spend,
  • Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

  • Ran ads a week before the course opened to get email newsletter opt-ins.
  • Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
  • Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
  • Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

Sugatan digital marketing case study

  • $520K+ in monthly sales with 3.79x ROAS through the funnel.
  • 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

  • Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
  • Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
  • Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
  • Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

Mark Brinker digital marketing case study

  • Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
  • Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

  • Tested 6 different ad headlines and 3 ad images.
  • Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
  • Deleted 3 more ads with headlines that were not resonating with the audience after that week.
  • Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

Leadpages digital marketing case study facebook ads

  • Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

  • Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
  • Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
  • Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

Brian Downard digital marketing case study

  • Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

  • Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
  • Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
  • Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
  • Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

Reinis Fischer digital marketing case study

  • Top ads gathered 1,000+ likes and shares for a budget of $8.
  • Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

  • Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
  • Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
  • Promoted 1 article for 2 days with an 8$ budget for 30 days.
  • Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

Paid Insights digital marketing case study

  • Spent $520 and acquired 6 new clients for local mental health counselors.
  • Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

  • Built a new website for the client & optimized it for conversions.
  • Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
  • Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

Daisy-ree Quaker digital marketing case study google analytics

  • Costs dropped by $10,000 while conversions remained the same.
  • The cost per conversion dropped from $87 to $16.
  • Impressions dropped by 72% while CTR went up 103%.
  • The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

  • SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
  • Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
  • Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

Exposure Ninja digital marketing case studies

  • Increased conversions by 252.94% (from 17 to 60).
  • Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

  • Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
  • Created a new landing page focusing on their priority, high-profit services.
  • Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
  • Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

Cola Digital digital marketing

  • Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

  • Created unique ad groups and ads for the client's most profitable keywords.
  • Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
  • Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

BoxCrush digital marketing case study

Helped an industrial client who had a lot of impressions but very little clicks:

  • Increase CTR from 2.41% to 3.89%
  • Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

  • Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
  • Built Ad Groups within each campaign and created ads targeting audiences with each group.
  • Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
  • Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
  • Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

analytics

  • Grew website from 0 to 10K visitors in a month.
  • Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

  • Created a simple landing page to capture emails before the site was live.
  • Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
  • Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
  • Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
  • Reached out to niche influencers for interviews to drive referral traffic.
  • Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

HubSpot marketing analytics

  • Gained a 289% increase in new visitors’ traffic site year over year.
  • Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

  • Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
  • Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
  • Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

beeketing sales growth case study

  • Grew by 200% year on year and hit £41M in sales in nearly 7 years.
  • Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

  • Only selected specific influencers with strong Instagram engagement and following to gain credibility.
  • Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
  • Partnered with fitness and lifestyle influencers on TikTok.
  • Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
  • Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

Leadfeeder marketing case study

  • Grew monthly revenue from $98K to $625K in 12 months.
  • Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

  • Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
  • Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
  • Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
  • Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer digital marketing case study

  • Tripled reach from 44,000 to 150,000+ people per week on Facebook.
  • Increased average daily engagement from ~500 to 1,000+.
  • Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

  • Noticed that the more they posted on Facebook, the less reach they received with each post.
  • Started posting only entertaining and educational content.
  • Posted only once or twice on Facebook and curated content to increase engagement.
  • Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
  • Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

  • More than 9,300 users took part in their game.
  • Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

  • Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
  • Aligned campaign with a global event (Easter).
  • Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
  • Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

  • Gained 2M+ new followers on Twitter, Facebook, and Instagram.
  • Gained 126% more tweet responses, increasing customer engagement.
  • Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

  • Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
  • Identified opportunities to develop channel-specific content to make the best of each social media channel.
  • Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

Saashacker organic keywords analytics

  • Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

  • Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
  • Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
  • Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
  • Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
  • ...And a LOT more.

See the full case study here.

And that’s a wrap!

Ready to 10x your business through digital marketing now?

We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.

For more industry-leading digital marketing content and tips, be sure to check out our blog .

Did we miss a case study? Have YOU done something interesting that deserves a mention in this list?

Let us know down in the comments, we’d love to hear from you!

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Digital Marketing Case Studies That Brought Amazing Results

Category: Case Study blogs Digital Marketing

Date: December 15, 2023

Digital Marketing Case Studies That Brought Amazing Results

Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers, including our team offering comprehensive digital marketing services , actively reacted to get results for unique situations.

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.

As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.

In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more.

Let’s take a look.

Best Digital Marketing Case Studies for You

Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.

Content Marketing Case Studies

Here, we have curated the best content marketing case studies that really worked well and brought amazing results.

a. On-site Retargeting

Digital Marketing Casestudies(OptiMonk) - ColorWhistle

iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.

This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here .

Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.

b. Trending Topics

Digital Marketing Casestudies(Seo Travel) - ColorWhistle

Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.

This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.

Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.

c. Trifecta Content Marketing Strategy

Digital Marketing Casestudies(Optimist) - ColorWhistle

College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy . If you are curious to learn more about this case study, click here .

Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.

d. User Acquisition Content

Digital Marketing Casestudies(Fractl) - ColorWhistle

Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here , if you like to learn more about the case study.

Takeaway – Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content.

Social Media Marketing Case Studies

Below, we have lined up the best social media marketing case studies from a trusted social media marketing company .

a. Usage of #Hashtags

Digital Marketing Casestudies(Whizsky) - ColorWhistle

Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.

Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.

Digital Marketing Casestudies(Walls.io) - ColorWhistle

Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here .

Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.

b. Social Media Campaigns

Digital Marketing Casestudies(Digitas) - ColorWhistle

AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.

#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.

Takeaway – Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.

SEO Case Studies

Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.

a. 6-Step SEO Process

Digital Marketing Casestudies(robbierichards) - ColorWhistle

UAV Coach was striving to gain traction in the competitive organic search results.

Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here .

Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.

b. E-commerce Transactions

Digital Marketing Casestudies(Search Logistics) - ColorWhistle

Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.

Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.

Takeaway – Redesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries, such as website redesign services.

c. SEO Achievements at Affordable Budget

Digital Marketing Casestudies(Explosure Ninja) - ColorWhistle

Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here .

These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.

Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.

Pay-Per-Click (PPC) Case Studies

Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.

a. Adwords’ Quality Score

Digital Marketing Casestudies(Seperia) - ColorWhistle

A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.

Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.

Takeaway – Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign.

b. Revenue Generator

Digital Marketing Casestudies(Click consultant) - ColorWhistle

Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.

It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here .

Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.

c. Quality Leads

Digital Marketing Casestudies(Click consultant) - ColorWhistle

One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.

With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.

Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.

Video Marketing Case Studies

Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.

a. Social Message

Digital Marketing Casestudies(Strategies) - ColorWhistle

Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here .

Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.

b. Impressive Content

Digital Marketing Casestudies(Unruly) - ColorWhistle

Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.

According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here .

Takeaway – With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience.

c. Power of Influencers

Digital Marketing Casestudies (Hubspot) - ColorWhistle

Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.

This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.

Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.

Voice Search Case Studies

Below, we have lined up the best voice search case studies.

a. Mobile Voice Search

Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.

In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here .

Takeaway  – By integrating mobile voice search, you can effectively provide the best user experience to your target audience.

b. Webpage Content Curation

Digital Marketing Casestudies(Jaywing) - ColorWhistle

Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.

Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.

As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.

Takeaway  – Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.

Digital Marketing Case Studies – FAQ

Why are Digital Marketing Case Studies Important?

Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.

How to Write a Digital Marketing Case Study?

Writing a Digital Marketing Case Study is much different than any other normal case studies.

  • First, identify the scenario you wish to document (A success or a Learning in this case)
  • Use a story telling method to make it readable
  • Identify the pain points and key strategies followed
  • Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
  • Suggest the alternate strategies you had in mind if they are relevant

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Over to You

Digital marketing case studies are useful for you in making the right marketing decisions. If you like to learn about the performance of a digital marketer, case studies will greatly help you!

Are you looking for a professional Digital Marketing Company ? At ColorWhistle , our expert digital marketers can help you with tailor-based digital marketing services that best match your business objectives.

Feel free to get in touch with us via message or call +1 (210) 787-3600 at any time. We are ready to extend our arm of support to you!

Did we miss any interesting digital marketing case studies? Comment your thoughts in the box below. We are glad to hear back from you.

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Pavithra Samuel

About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.

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Brand Marketing Case Studies

This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics. Learn about best practices, creative executions, and how brands achieved success through digital.

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Comedy central’s innovative search/youtube strategy sends fans on an internet-wide easter egg hunt, fiat's 500x crossover ad drives audience engagement on youtube, how orkin's youtube content strategy exterminated the 'ew'-factor and boosted brand awareness, gillette wins with a digital-first approach for gillette body, how maybelline new york's eye-catching youtube campaign dared consumers to 'go nude', driving sales for retailers with youtube's trueview for shopping, l'oréal canada finds beauty in programmatic buying, rosetta stone embraces mobile video to generate 10x increase in site traffic, new balance races past pre-order goal with youtube trueview and google lightbox ads, how budweiser won the big game with "puppy love", jcpenney optical boosts in-store traffic and brand exposure with google advertising, how activision reached over 2m subscribers on youtube, aéropostale partners with youtube star bethany mota to drive leads, sales and fans, mondelēz international improves campaign effectiveness with google’s brand lift solution, visit california lifts intent to travel to california with a unique experience on youtube, toyota drives engagement with first +post ads campaign, brand usa boosts travel intent 22% with 'discover america' campaign, kraft serves up a fresh take on food with a side of google, hyatt brings its brand experience to life with google solutions, ehealth boosts brand awareness with google display ads, sunrun uses google's brand lift solution to measure campaign recall, topshop reinvents its london fashion week show on google+ and engagement triples, chevrolet drives brand awareness for its new traverse, unilever's 'project sunlight' shines with 77 million youtube views, mercedes-benz france's immersive youtube experience fuels shift in brand perception, youtube and broadway: a cinderella story, chef jamie oliver's food tube: a recipe for youtube success, the record breaking love affair between evian® and youtube, nextiva attracts new customers with youtube trueview ads, vice's youtube success: growing sustained viewership through breakout videos, land rover finds success with engagement ads.

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12 great case study examples (plus case study writing tips)

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GatherContent Contributor, Writer

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This long-form content style is also becoming more common as more marketers discover its value. According to Hubspot’s 2021 State of Marketing report , more than 30% of marketers use case studies as a primary marketing media—up from 13% in 2020.

If you’re new to the world of case studies, we’ll be diving into what case studies are, why they’re important, and how to create your own. We’ll also highlight some compelling case study examples that you can learn from.

What is a case study?

A good case study highlights customer stories showing the following:

  • The problems the business faced before using a product or service
  • How the product or service proposed to solve the problems
  • The before and after of using a product or service
  • The measurable positive impact of the product or service on metrics such as click-through rate, website traffic, or sales

While case studies are most often product or service-focused, sometimes businesses use them to share their brand or founder story.

These types of case studies typically focus on organizational progress, such as how they grew their revenue or website traffic. One example is this Outfunnel case study on how the team saved over 80% of its time with user onboarding.

Why are case studies important?

They may not suit every business. But case studies are beneficial, for example, for helping SaaS brands reach future customers.

If they make sense for your industry, case studies should be an important part of your content marketing strategy for many reasons.

Three reasons you should incorporate them as soon as possible are:

  • To provide value to your audience: At its core, the best marketing doesn’t just drive sales; it serves its audience. Case studies are a brilliant way to teach your audience tips they can incorporate into their businesses. It can also serve as research for industry experts to quote.
  • To show off your expertise: A great case study is a perfect blend of data and storytelling. It showcases your expertise to your target audience, most likely dealing with similar issues. By telling a good story in your case studies, you’re essentially saying, “Look how we made everything better for X client—we can do that for you, too.”
  • As social proof: Because case studies are available to the public, they’re undeniable social proof—better than hard-to-believe testimonials with client initials. This makes them extra valuable as MOFU and BOFU content ; they can drive sales at the click of a button.

Good to Know: Not sure how to use case studies? They work well as lead magnets, landing pages, repurposed blog posts, and, if you have the capacity, even video content!

12 real-life case study examples to bookmark

Reading about the mechanics of case studies is more straightforward than writing case studies from scratch.

That’s why we’ve gathered 12 real-life marketing case study examples you can review before you embark on creating yours.

1. GatherContent | University of Edinburgh

GatherContent case study example

What works: In this great case study, GatherContent includes quotes from the client (the University of Edinburgh) about how their software has improved their content workflow. This adds a human element and will help readers with the same issues identify with the client.

View more GatherContent case studies .

2. Omniscient Digital | AppSumo

Omniscient Digital case study example

What works: Omniscient Digital includes client feedback in video format and shares the results they achieved in a digestible bullet point format.

3. Bit.ly | Vissla

Bit.ly case study example

What works: Besides hosting this case study on their website, Bit.ly provides a PDF link that can both be viewed online or downloaded. Plus, the PDF is visually appealing and easy to read.

4. Asana | Autodesk

Asana case study example

What works: Asana leads with their impact and includes basic information about their client to the right of the page so the reader immediately gets bite-sized background information.

5. Shopify | Bombas

Shopify case study example

What works: Shopify includes a video in their case study, as well as multiple eye-catching images of Bombas products. This ensures that the case study serves both companies, possibly generating customer interest in Bombas socks.

6. Outfunnel | Alight Analytics

digital media case study

What works: Outfunnel has repurposed its case study into a blog post, which increases its visibility. The study is also full of client quotes, which adds valuable social proof.

7. Sapling | Zapier

Sapling case study example

What works: Sapling also shares quick preliminary information about Zapier on the left panel and includes several screenshots to show the impact of their product on the company’s processes.

8. BigCommerce | Skullcandy

digital media case study

What works: The quick metrics in bold hit readers quickly and highlight BigCommerce expertise to potential customers even before they read the entire case study.

9. Google Ads | L’Oreal

Google ads case study for L'Oreal

What works: Video format. Few things beat hearing the client praise the service and explain the process and results of the campaign in their own words.

10. ActiveCampaign | Your Therapy Source

ActiveCampaign case study example

What works: ActiveCampaign efficiently showcases the problems and solutions before delving into how they helped the client achieve desired results.

11. Intuit | Xenex Healthcare

Intuit case study example

What works: The main benefit is highlighted on the first page of the PDF and the rest of the study delves into the process and the nitty-gritty of the product’s impact.

12. Grayscale | Upwork

Grayscale case study

What works: This page features minimal text. It focuses on quotes from decision-makers at Upwork and ends with a call-to-action that will likely drive conversions.

How to write your own case study

How can you write engaging, effective case studies like the examples above? Here are six steps.

1. Identify a worthy case

Think of projects—either for yourself or for clients—that got outstanding results. Then, whittle it down to the cases that your target audience is most likely to relate to , perhaps because they experience the same problem or have the same goal as in the case.

2. Reflect on your chosen case

Once you’ve decided on the case you’ll start with, do some deeper reflection on the details. What was the project goal? What challenges did you encounter along the way? How did you overcome them to reach your goal?

3. Think about differentiation

Take the last step even further and think of anything you did differently than others might. Did you an experimental tactic or strategy or create a custom solution? If so, use those details to subtly show potential customers why they should be interested in what you have to offer.

4. Gather quotes

Next, get hard-hitting quotes from project stakeholders or clients. Having their thoughts on goals, project obstacles, the solutions provided, and the outcomes will make your description of the case more credible.

5. Draft your case study

Time to turn the details you’ve compiled into a case study draft. How? We’ll talk about the best format for case studies shortly.

6. Add visuals

Next, create visuals that will reinforce the main points of your case study. These could include:

  • Charts or screenshots to show the change in metrics before and after the project
  • An infographic to give a brief visual overview of the case
  • Pictures of deliverables (e.g. a web design agency might show a picture of the new site it designed for a client)
  • Product images such as screenshots from within your software that was used on the project

After any designated reviewers and approvers give their stamp of approval on the case study, it’s ready to be published and promoted!

What’s the best case study format?

We’ve seen A+ examples of case studies and gotten some more context on how to create them for your brand or organization. Now, it's time to get to work. As you do, remember to include the following vital sections in your case study format:

  • Client name and profile
  • The problem
  • Your solution (and screenshots!)
  • Before and after ( real results with data)
  • Appealing visuals, photos, illustrations, infographics, charts, and graphs
  • A memorable CTA

Ready to get started? Thankfully, you don’t have to go it alone.

GatherContent—a powerful tool for case study creation

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How to write a social media case study (with template)

Written by by Jenn Chen

Published on  October 10, 2019

Reading time  8 minutes

You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To attract new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study.

Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes.

Writing and publishing case studies is time intensive but straight forward. This guide will walk through how to create a social media case study for your business and highlight some examples.

What is a social media case study?

A case study is basically a long testimonial or review. Case studies commonly highlight what a business has achieved by using a social media service or strategy, and they illustrate how your company’s offerings help clients in a specific situation. Some case studies are written just to examine how a problem was solved or performance was improved from a general perspective. For this guide, we’ll be examining case studies that are focused on highlighting a company’s own products and services.

Case studies come in all content formats: long-form article, downloadable PDF, video and infographic. A single case study can be recycled into different formats as long as the information is still relevant.

At their core, case studies serve to inform a current or potential customer about a real-life scenario where your service or product was applied. There’s often a set date range for the campaign and accompanying, real-life statistics. The idea is to help the reader get a clearer understanding of how to use your product and why it could help.

Broad selling points like “our service will cut down your response time” are nice but a sentence like “After three months of using the software for responses, the company decreased their response time by 52%” works even better. It’s no longer a dream that you’ll help them decrease the response time because you already have with another company.

So now that you understand what a case study is, let’s get started on how to create one that’s effective and will help attract new clients.

How to write a social marketing case study

Writing an effective case study is all about the prep work. You’ve got to get all of the questions and set up ready so you can minimize lots of back and forth between you and the client.

1. Prepare your questions

Depending on how the case study will be presented and how familiar you are with the client to be featured, you may want to send some preliminary questions before the interview. It’s important to not only get permission from the company to use their logo, quotes and graphs but also to make sure they know they’ll be going into a public case study.

Your preliminary questions should cover background information about the company and ask about campaigns they are interested in discussing. Be sure to also identify which of your products and services they used. You can go into the details in the interview.

Once you receive the preliminary answers back, it’s time to prepare your questions for the interview. This is where you’ll get more information about how they used your products and how they contributed to the campaign’s success.

2. Interview

When you conduct your interview, think ahead on how you want it to be done. Whether it’s a phone call, video meeting or in-person meeting, you want to make sure it’s recorded. You can use tools like Google Meet, Zoom or UberConference to host and record calls (with your client’s permission, of course). This ensures that your quotes are accurate and you can play it back in case you miss any information. Tip: test out your recording device and process before the interview. You don’t want to go through the interview only to find out the recording didn’t save.

Ask open-ended questions to invite good quotes. You may need to use follow-up questions if the answers are too vague. Here are some examples.

  • Explain how you use (your product or service) in general and for the campaign. Please name specific features.
  • Describe how the feature helped your campaign achieve success.
  • What were the campaign outcomes?
  • What did you learn from the campaign?

Since we’re focused on creating a social media case study in this case, you can dive more deeply into social strategies and tactics too:

  • Tell me about your approach to social media. How has it changed over time, if at all? What role does it play for the organization? How do you use it? What are you hoping to achieve?
  • Are there specific social channels you prioritize? If so, why?
  • How do you make sure your social efforts are reaching the right audience?
  • What specific challenges do organizations like yours face when it comes to social?
  • How do you measure the ROI of using social ? Are there certain outcomes that prove the value of social for your organization? What metrics are you using to determine how effective social is for you?

As the conversation continues, you can ask more leading questions if you need to to make sure you get quotes that tie these strategic insights directly back to the services, products or strategies your company has delivered to the client to help them achieve success. Here are just a couple of examples.

  • Are there specific features that stick out to you as particularly helpful or especially beneficial for you and your objectives?
  • How are you using (product/service) to support your social strategy? What’s a typical day like for your team using it?

quote from sprout case study

The above quote was inserted into the Sprout Lake Metroparks case study . It’s an example of identifying a quote from an interview that helps make the impact of the product tangible in a client’s day to day.

At the end of the interview, be sure to thank the company and request relevant assets.

Afterwards, you may want to transcribe the interview to increase the ease of reviewing the material and writing the case study. You can DIY or use a paid service like Rev to speed up this part of the process.

3. Request assets and graphics

This is another important prep step because you want to make sure you get everything you need out of one request and avoid back and forth that takes up both you and your customer’s time. Be very clear on what you need and the file formats you need them in.

Some common assets include:

  • Logo in .png format
  • Logo guidelines so you know how to use them correctly
  • Links to social media posts that were used during the campaign
  • Headshots of people you interviewed
  • Social media analytics reports. Make sure you name them and provide the requested date range, so that if you’re using a tool like Sprout, clients know which one to export.

social media contests - instagram business report

4. Write the copy

Now that the information has been collected, it’s time to dissect it all and assemble it. At the end of this guide, we have an example outline template for you to follow. When writing a case study, you want to write to the audience that you’re trying to attract . In this case, it’ll be a potential customer that’s similar to the one you’re highlighting.

Use a mix of sentences and bullet points to attract different kinds of readers. The tone should be uplifting because you’re highlighting a success story. When identifying quotes to use, remove any fillers (“um”) and cut out unnecessary info.

pinterest case study

5. Pay attention to formatting

Sprout case study of Stoneacre Motor Group

And finally, depending on the content type, enlist the help of a graphic designer to make it look presentable. You may also want to include call-to-action buttons or links inside of your article. If you offer free trials, case studies are a great place to promote them.

Social media case study template

Writing a case study is a lot like writing a story or presenting a research paper (but less dry). This is a general outline to follow but you are welcome to enhance to fit your needs.

Headline Attention-grabbing and effective. Example: “ How Benefit turns cosmetics into connection using Sprout Social ” Summary A few sentences long with a basic overview of the brand’s story. Give the who, what, where, why and how. Which service and/or product did they use? Introduce the company Give background on who you’re highlighting. Include pertinent information like how big their social media team is, information about who you interviewed and how they run their social media. Describe the problem or campaign What were they trying to solve? Why was this a problem for them? What were the goals of the campaign? Present the solution and end results Describe what was done to achieve success. Include relevant social media statistics (graphics are encouraged). Conclusion Wrap it up with a reflection from the company spokesperson. How did they think the campaign went? What would they change to build on this success for the future? How did using the service compare to other services used in a similar situation?

Case studies are essential marketing and sales tools for any business that offer robust services or products. They help the customer reading them to picture their own company using the product in a similar fashion. Like a testimonial, words from the case study’s company carry more weight than sales points from the company.

When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign.

Once you’ve started developing case studies, find out the best ways to promote them alongside all your other content with our free social media content mix tool .

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Amplify Growth Stories

9 Successful Digital Marketing Case Studies That Boosted Growth

Updated February 2024.

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency.

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

digital media case study

Single Grain enables us to increase our impact without increasing our headcount

TABLE OF CONTENTS:

Understanding customer behavior, creating relevant high-quality content, social media for relationship building, targeting your ideal audience with paid advertising, optimizing your website for search engines, key performance indicators (kpis), seo campaign roi, google ads campaign roi, social media marketing roi, content marketing roi, paid search.

  • SEO : Gump’s
  • Programmatic Ads : Hestan Culinary
  • Landing Page and LinkedIn Marketing : Learning A-Z
  • Social Media and E-Commerce : LockNLube
  • Google Ads : Peet’s Coffee
  • PPC : Simon Pearce
  • SEO : The Mom Project
  • Pixel and Google Tag Manager : Inkbox, Airbnb and Spearmint Love

Common Themes and Insights

Final recommendations, successful digital marketing strategies.

In the competitive online world, digital marketing will engage your customers to drive business growth. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.

When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

In a survey, 94% of respondents  stated that a positive experience  made them purchase from the same brand again:

Image10

But these positive experiences vary, depending on what the customer is looking for.

There are four types of customer behaviors:

  • Habitual buying behavior : Customers usually buy the same products from the same brand.
  • Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction.
  • Complex buying behavior : When customers invest in high-value items or services that aren’t frequently purchased.
  • Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options.

These behaviors vary depending on the level of involvement, products and industry, and competition between brands.

53% of companies are improving the quality of their content  – and for a good reason:

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Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The best type of content answers questions and keeps users engaged, all without sounding too promotional.

Popular examples of useful content include:

  • Landing pages
  • White papers
  • Infographics
  • Case studies (such as this one)

Creating content for all sales funnel stages  is the best course of action. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.

Image9

4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

However, customers no longer want to be bombarded by various promotional posts and ads – they want to build relationships with brands. Businesses should consider the customer experience  when creating social marketing strategies. And there are many ways for brands to meet this demand.

  • Social listening  is an exceptional way to satisfy customer demands while collecting first-party data. Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products.
  • 40%-60% of customers  are also using social media as a support channel . Brands should always keep up with their DMs, mentions, and reviews.
  • And don’t forget about personalization  on social media. 89% of marketers see a good ROI and 40% enjoy higher revenue when using personalization in their campaigns :

Image4

In addition to offering exceptional social media  customer service, going live and interacting with customers is another way to improve your personalization strategy.

Paid advertising offers many benefits. For example:

  • The average paid ad campaign  generates a 200% ROI!
  • Paid advertising promotes your brand, increasing brand awareness and visibility.
  • And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.

Because paid advertising is so effective, you can use PPC strategies on Google  and most social media platforms.

Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO:

Image11

Remember to:

  • Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings.
  • Keep an updated blog and optimize your content  for high-ranking keywords.
  • Run regular SEO audits  to ensure no technical issues are decreasing your performance on SERPs.

Poring over a case study for digital marketing can be very helpful in visualizing these marketing strategies.

KPIs  are quantifiable indicators that prove your progress in your marketing campaign. Marketers can also measure KPIs to plan future campaigns, improve existing strategies, and create a basis for decision-making.

Here are the most vital KPIs for marketing:

  • Traffic growth : Measures the increase of website visitors over a specific timeframe.
  • Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.
  • Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session.
  • Revenue increase : How much money your business made in a certain period. Businesses often compare revenue increases over past periods.

In our digital marketing case study examples below, you’ll see how we tackle each of these KPIs.

Calculating ROI for Different Digital Marketing Channels

Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. Every marketing channel  comes with various strategies to calculate ROI.

Here’s a snapshot of each.

Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. This can include any investments, such as tools and the personnel you hire or outsource to complete these tactics.

SEO ROI also varies by industry. All businesses can use a tool like Google Analytics to measure revenue  from organic searches:

Image17

Certain industries, notably e-commerce companies, should also measure sales from organic search traffic. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

Once you have these figures, you can subtract the revenue you made from SEO from your investments.

To calculate Google Ads ROI, Google  suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

Image16

While tracking Google Ads conversions and purchases are the best ways to calculate paid ad ROI, your chosen method depends on your goals. Consider other goals, such as downloading a white paper or signing up for a free trial.

Social media marketing can be part of many strategies, such as a lead generation campaign . Some brands may also use social media to improve their brand awareness. This is why calculating your social media ROI depends on your goals.

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers.

Since content marketing involves many blog posts, videos, infographics, and other forms of content, many marketers calculate their ROI based on the total investments in a given time period.

Use this formula to calculate your content marketing ROI :

formula to calculate content marketing ROI

In this figure, you’ll add your overhead costs to get the investments, and you’ll find the return by adding your sales numbers. By subtracting and dividing the return by the investment and multiplying that figure by 100, you’ll get a percentage.

Now, let’s dive into a digital marketing case study for each of nine marketing areas.

9 Successful Digital Marketing Agency Case Studies

Now that you know what exactly goes into a marketing strategy, let’s take a look at nine of our digital marketing case studies that showcase these strategies while taking you through the challenge, strategy and execution.

This case study is of a client that is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign.

Image5

The client had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services. The company desired to build user demand with a social and search advertising strategy. They desired a full-funnel strategy, targeting leads at every stage of the buying process.

We created a comprehensive paid strategy for search engines. We also used LinkedIn  to establish our client as a leader in their niche to increase organic traffic.

For the paid search strategy, we targeted brand traffic, high-intent brand interest, and competitor searches. We took first-party data from LinkedIn to align the ads  with their target audience, experimenting with different ads to match user intent.

We also used their LinkedIn page to establish the client as a leader in their niche. This helped to grow customer lists, improve their digital marketing efforts, and grow website traffic.

The client experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.

In only three months after paid search and LinkedIn campaign launch, the client achieved a 24% increase in conversions.

SEO: Gump’s

Gump’s San Francisco is a specialty goods store selling various home decor and jewelry items. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics .

Image7

Gump’s doesn’t have many challenges as far as digital marketing is concerned. They had successful sales in 2021 and set goals to surpass these revenue records.

For this digital marketing case study, we used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers.

We invested in paid ads  across various channels while expanding its Google Search and Shopping strategy. We optimized Gump’s product listings for the home decor category, ensuring that we targeted their audience.

Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to a 79% increase in overall revenue. They achieved an over 40% increase in web traffic, a 79% increase in total orders, 104% Google ROI in the home decor category, and a 32% return customer rate.

By optimizing Gump’s product listings  for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.

By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth.

Programmatic Ads: Hestan Culinary

Hestan Culinary sells high-quality pots, pans, and other cookware that’s backed by Michelin-star chefs. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.

Image18

Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t target the casual cooking enthusiast or those trying to cook more at home. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.

Hestan Culinary needed to drive sales growth while improving its ROAS. This is why we expanded to programmatic ads with a full-funnel digital marketing approach. We used StackAdapt to reach a qualified audience, using different tactics to nurture them down the sales funnel .

Through the programmatic advertising StackAdapt strategy, we implemented catalog and native feed units for a stronger-performing ad campaign. By targeting qualified audience members immediately, Hestan Culinary improved its ROAS while increasing conversions.

After the first month of the campaign, Hestan Culinary achieved a 218% increase in conversions and a ROAS that went from 1.91 to 9.20. We sustained these metrics for over 45 days after the launch, and Hestan Culinary achieved more revenue.

Hestan Culinary not only achieved more conversions and revenue, but programmatic advertising  improved its full-funnel digital marketing strategy.

Landing Page and LinkedIn Marketing: Learning A-Z

Learning A-Z sells science and literacy blended learning products to students at Pe K-6 grades. We helped them with two strategies: landing page testing…

Image14

…and purchasing licenses by targeting school administrators on LinkedIn:

Image1

Learning A-Z’s original landing page had far too many external links and CTAs, which very likely confused customers. They were also looking to increase sales for licenses on LinkedIn.

First, we redesigned their existing landing page. We focused on simplifying their design so as not to deter customers away from their products and services.

To increase license sales, we used LinkedIn’s Job Title Targeting  function to find school administrators and used digital marketing to target these consumers.

For the landing page, we created 1-2 CTAs driving conversions per page. We used one of two buttons for these CTAs: “Free Trial” or “Order Now.”

For the licenses, we used LinkedIn’s tools to write specific job titles that narrowed down the list of candidates to those with K-5 grade school administration roles.

The redesigned landing page resulted in 73% more “Order Now” clicks, 42% more “Free Trial” clicks, and 125% more conversions.

By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47 ROAS.

Learning A-Z’s simplified landing page resulted in more conversions. While they had some success on LinkedIn in increasing licenses, Facebook Admin resulted in a better ROAS.

Social Media and E-Commerce: LockNLube

LockNLube sells various greasing products and parts for cars. Single Grain helped them with various digital marketing strategies: optimizing for Amazon and eBay:

Image2

…along with developing a media strategy with a heavy emphasis on TikTok ads:

Image13

LockNLube wanted to optimize its product listings for Amazon. Since they were heading into their peak season, they wanted to increase top-of-funnel awareness with various digital marketing strategies.

LockNLube was also struggling with eBay’s new marketing tool, Promoted Listings Advanced. However, there were few bidding controls.

We gave LockNLube’s Amazon  digital marketing strategy a complete makeover, rewriting their titles and descriptions. We also scaled Amazon ad  spending.

For eBay , we used keyword bidding to make up for what eBay’s Promoted Listings Advanced tool lacked.

For TikTok , we took LockNLube’s previous creatives and re-optimized them for TikTok.

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/B testing all images and content.

For eBay , we took top-performing keywords from Amazon and Google to begin their eBay campaign. We also added competitor keywords to the campaign. To test the success, we separated all keywords into three groups: Brand, Nonbrand, and Competitor. We observed these keywords to see which keywords were converting.

For TikTok , we redid the creatives to make them more creative and entertaining. In addition to the advertising and marketing campaigns we added to their overall media strategy, we also implemented “frequently bought together” features.

Re-optimizing LockNLube’s Amazon  page resulted in 54% revenue growth year over year while also maintaining ROAS. Optimizing their content led to over 100% increases in sessions and an increased 24.7% conversion rate.

For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.

For TikTok , their engagement rate and CTR were fantastic while keeping CPCs and CPMs low. Since we didn’t achieve as good of a ROAS from direct response, we came to the conclusion that TikTok is better as an upper-channel digital marketing tactic.

From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. We launched eight new channels, which resulted in a 42% increase in AOV, a 68% increase in paid traffic, and an 18% increase in the average YOY customer return rate.

Image21

We drove revenue for LockNLube thanks to the launch of eight new digital marketing channels and re-optimizing their existing Amazon, eBay, and TikTok strategies.

Google Ads: Peet’s Coffee

Peet’s Coffee sells high-quality coffee and tea, sourcing the best beans and leaves. They reached out to Single Grain to improve their Google Ads strategy.

Image12

Peet’s Coffee has excellent brand awareness and digital marketing campaigns but had very little presence on Google Ads. Even though they saw a return from their existing strategy, growth was still stagnant.

We focused on Google Ads and optimized their campaign for different types of keywords, as well as revamped the ad copy.

We  bid on high-ROI keywords , such as branded and product name terms. We rewrote the ad copy to fit the landing pages better and focus on the UVP of the product. We also tested non-branded keywords, scaling them to improve their ROI.

Peet’s Coffee saw a 455% increase in revenue and 676% more orders, all with a 158% increase in ROAS and a reduced 72% cost per order. This was thanks to our efforts aligning searcher intent with ad copy.

Revamping Peet’s Google Ads strategy resulted in huge sales growth while improving ROAS.

PPC: Simon Pearce

Simon Pearce is an entrepreneur who reached success by selling handmade pottery and glassware. He approached Single Grain to improve his ROAS on his paid search campaign.

Image6

Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023. Not only that, but CPC was up by 168%.

We realized the rising CPC was directly affecting Simon Pearce’s ROAS. To cut back on costs, we created a manual bidding strategy and scrapped the previous automated bidding campaign.

Even though branded digital marketing keywords are some of the most affordable, Simon Pearce was spending more than he was getting in return on these search terms. We experimented with manual bidding and doing away with their previous automated strategy to try and improve the ROAS.

Early digital marketing results were extremely strong. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. These tactics didn’t compromise impressions; Simon Pearce achieved a 60% CTR and a 17% increase in impression share.

This digital marketing case study shows that using manual bidding on Google Ads improved ROAS for Simon Pearce.

SEO: The Mom Project

The Mom Project (TMP) is a recruiter that connects talented women to companies and job opportunities. They reached out to Single Grain to decrease their costs per lead in their digital marketing campaign.

Image8

While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. They needed a solution to decrease their costs per lead while better targeting their audience.

Single Grain revamped TMP’s search copy to target a qualified audience better. We also separated the job titles into different audience signals, giving Google a better idea of the audience we were trying to target. We used Performance Max to find qualified clicks.

The digital marketing audience signals we created for the strategy were Custom Segments (keywords related to hiring intent), Interests (audience members who connected with TMP based on interests and demographics), and Your Data (people who previously interacted with TMP).

From here, we were able to redo customer lists, assess lead quality, use location targeting and bid adjustments, and create ad schedules. Performance Max leveraged automation to find qualified clicks on display, search, video, discover, and Gmail, lowering costs.

By using Performance Max, we achieved a lower CPA and CPC, down 51.3% and 91.2%, respectively. Performance Max also helped us use this data to target TOFU audiences.

By using Performance Max, we were able to improve TOFU digital marketing search demand and improve CPA for The Mom Project.

Pixel and Google Tag Manager: Inkbox, Airbnb and Spearmint Love

This digital marketing case study targets remarketing  for three brands: Inkbox, Airbnb, and Spearmint Love. We collected data on revenue and conversions from these brands to determine the impact of our remarketing campaign.

Image3

  • Inkbox  is a temporary tattoo company that wanted to retarget marketing leads on Reddit, hoping it would lower their CPA.
  • Property rental giant Airbnb  used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size.
  • Kids clothing and accessories company Spearmint Love  used Facebook to retarget moms.
  • For Inkbox’s  social marketing retargeting, we used a Reddit Pixel that captured a larger audience and tracked conversions.
  • For Airbnb , we implemented Google Tag Manager  and built a data layer.
  • For Spearmint Love , we added Facebook Pixel to automate audience targeting, simplified ad creation and targeting, and tracked ROAS.
  • For Inkbox , the Reddit Pixel helped us understand Inkbox’s Reddit audience, so we were able to customize messaging and creatives to target their consumers. This helped return customers to the sales funnel.
  • For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. It also cut tag deployment to hours (was previously at days).
  • For Spearmint Love , we integrated Facebook Pixel with their BigCommerce platform, which boosted their business and resulted in more hires from within.
  • For Inkbox , we helped them achieve 1.5x higher CTRs and lowered CPAs by 86%.
  • For Airbnb , we helped them achieve an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI.
  • For Spearmint Love , we helped them achieve a 38x ROAS, with 14.6x of that figure return going toward Facebook. Their advertising success also led to a 12x YoY growth in revenue.

By enacting a remarketing strategy for Inkbox, Airbnb, and Spearmint Love, we helped these brands achieve more CTRs and revenue growth on various social media platforms with improved ROAS, CPAs, and ROI.

While all of these digital marketing case studies are different, there are many parallels between these brands:

Many of these brands executed their own advertising strategy but were struggling to improve their ROAS on their own.

Because of higher CPCs, this made achieving an ad return even more difficult.

Single Grain’s digital marketers had to think outside the box for these clients, using strategies such as manual bidding and relying on unconventional social media platforms such as Reddit.

Some of these platforms, such as eBay, lacked essential advertising marketing strategies with their own tools, so we implemented additional strategies to increase impressions and CTRs.

Here are our overall final recommendations:

  • While many businesses can handle an ad strategy DIY, trusting a digital marketing agency like Single Grain will result in the most conversions and the best ROAS.
  • Use different tools, such as Performance Max and Pixel, to better entice your target audience.
  • While advanced advertising technology such as programmatic ads can increase conversions, manual tactics, such as bidding, can still keep costs down.
  • Less is more, especially when it comes to ad copy and landing page design.
  • Diversifying your channels and targeting specific audiences on those platforms is the real revenue driver for TOFU targeting.
  • Don’t overlook the power of remarketing to an existing audience.

Because of the complex world of digital marketing, even the biggest companies may need help with their campaigns. That’s why they hired professional digital marketers.

While all these case studies are different, they have one thing in common: We increased impressions and revenue while improving ROAS.

By diversifying their platforms, adding new channels, and revamping existing strategies, our digital marketers helped these brands increase web traffic, sales, and return customer rates.

Seeking help from a professional is also a smart idea when creating a new ad strategy, especially if you have low brand awareness and don’t know your target audience. This way, you know you can convert leads while achieving exceptional ROAS.

Remember: Reading a case study on digital marketing (or, better yet, several case studies) can help you learn not only what kind of success can be had, but how exactly the marketing agency you’re thinking of hiring went about it.

If you’re ready to level up your business, Single Grain’s digital marketing experts can help with paid ads, SEO, content marketing and more! 👇

Digital marketing case studies faqs.

Case studies in marketing are comprehensive analyses of specific instances where marketing strategies and campaigns were employed to achieve business objectives. These case study examples of digital marketing focus on real-world examples, detailing the challenges faced, strategies implemented, and outcomes achieved.

They serve several purposes, including:

  • Educational Tools: Marketing case studies are used as teaching aids to illustrate marketing concepts and strategies in action, helping students and professionals understand how theories apply in real-life scenarios.
  • Evidence of Success: For businesses, they provide evidence of successful marketing strategies and can be used to showcase their achievements to potential clients or stakeholders.
  • Strategic Planning: They offer valuable insights into what worked or didn’t work in certain situations, aiding in the formulation of future marketing strategies.

Right here! Just scroll up to read 9 case study examples of digital marketing tactics!

Otherwise, marketing case studies can be found across various platforms and publications, both online and in print, including:

  • Business Schools and Academic Journals: Many leading business schools publish case studies on marketing strategies and business management. Journals such as the Harvard Business Review are renowned for their extensive collection of case studies.
  • Company Websites: Businesses, especially digital marketing agencies, often publish case studies on their websites, showcasing successful campaigns or strategies they’ve implemented for clients.
  • Marketing Blogs and Websites: Websites dedicated to marketing and business strategies, such as HubSpot, MarketingProfs, and Forbes, frequently feature case studies and success stories.
  • Professional Associations: Organizations like the American Marketing Association (AMA) provide resources, including case studies, to their members.

Examples of case study topics in marketing could include:

  • Launch of a New Product: Analyzing the strategy behind introducing a new product to the market.
  • Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market.
  • Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
  • Social Media Campaigns: Analysis of a campaign that leveraged social media platforms to achieve specific marketing objectives.
  • International Marketing: How a brand successfully entered and established itself in a foreign market.

Again, just scroll up to read this blog in which we provide 9 examples of digital marketing case studies!

Here’s a quick example of a company using targeted social media advertising to increase brand awareness and sales. For instance:

  • Objective: A small e-commerce brand aimed to increase its online sales by 30% over three months.
  • Strategy: The brand decided to utilize Facebook and Instagram advertising, targeting users based on their interests, previous interactions with the website, and demographic information.
  • Implementation: They created a series of engaging ads featuring user-generated content, reviews, and special promotions. The campaign also included A/B testing of ad copy and visuals to determine what resonated best with their target audience.
  • Outcome: The campaign led to a 40% increase in online sales, exceeded the initial goal, and also grew the brand’s social media following significantly.

This digital marketing case study example showcases the power of a well-planned and executed strategy, highlighting the importance of targeting, content, and continuous optimization in achieving marketing goals.

digital media case study

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Blog social media content

A Guide How to Create Social Media Case Studies that Convert (with Template)

Julius Preloznik

As you already know, moving leads through the sales pipeline is no easy feat. In the world of digital marketing, it takes an average of 18-21 touchpoints to convert a lead. If you want any chance of pushing prospects down the funnel, you have to directly communicate the value of your product or service and one of the best ways to do this is with case studies. 

Putting together a compelling social media marketing case study is one of the most powerful strategies for attracting future customers or digital agency clients. But it’s not easy. In this article, we’ll go over the ingredients of a winning case study and how to deliver said case study in the most effective way. We’ll also include a template that you can go by. 

Let’s dive right in.

The importance of social media case studies 

There’s a lot of content out there. Your potential customers are constantly bombarded with whitepapers, e-books, 10-step guides, newsletters and unpalatable sales hype. To get the attention of prospects today you have to demonstrate your product or service’s value, not just talk about it. 

B2B buyers today don’t have time to interpret marketing messages that aren’t concise and relevant. That means that instead of aimlessly beating around the bush about how great your company is and how terrific your products are, you have to share the real-life experiences customers are having with you and your products. 

digital media case study

Traditional marketing tactics don’t work anymore. We already know that. People nowadays drive their own buying decisions through online research and the importance of social proof cannot be understated. 

About 57% of the customers will only use or buy a business service if it has at least 4 or five-star ratings. It should be noted however that reviews aren’t enough. In fact,  88% of consumers view ratings and reviews as a personal suggestion, not definitive proof of a product’s efficacy. 

Reviews are all well and good but if you’re marketing B2B software or agency services, creating in-depth, data-driven case studies is the way to go. Case studies are extremely effective in the consideration stage of the buyer’s journey when they are actively comparing solutions and providers to solve a problem they’re experiencing. 

As we already mentioned, your prospects are actively researching your products and there’s a 100% chance that they will stumble upon content from your competitors. Having relevant resources like case studies can cement your brand as an authority figure. 

Now that you know why case studies are important it’s time to tackle the creation process. 

The ingredients for a perfect case study 

1. detailed and full of data .

Have you ever read a case study where a business states they “doubled traffic” for the customer in their case study, and wondered if that meant they went from 50 to 100 visits or 5,000 to 10,000 visits?

The point of a case study is to highlight the exact ways your product or service has helped a customer. The most compelling case studies hit prospects in the face with how amazing your customers’ results were, meaning you need to include numbers. Lots of them. Here’s an example: 

Instead of saying “How client X got more sales thanks to us”, use “How client X increased their sales by X% in X days thanks to us” 

This step may sound like a no-brainer but it’s absolutely essential to use relevant data when crafting your social media case study, especially if you run a digital agency. Include statistics like a decrease in ad spend, an improvement in engagement or increase in organic followers.

digital media case study

It’s important to remember that not everyone is as familiar with analytics and KPIs as you are, so break down the complicated sections into digestible bits that anyone can understand. Provide context as you go along so the data flows with the overall narrative of the case study. 

Include some eye-catching visuals like picture proof or real-time dashboards so the reader can envision the positive potential of your product or service. 

2. A complete, compelling story 

Storytelling is a powerful marketing strategy that has stood the test of time. A great social media case study uses narrative techniques to put readers in the subject’s shoes. 

When crafting your subject’s persona, be sure to include: 

  • Who is the sample customer, what do they do and why do they do it?
  • What were the customer’s goals?
  • What were the customer’s needs?
  • How did you satisfy those needs and help the customer meet their goals?

As a rule of thumb, structure your case study by splitting up the main takeaways into three easy snippets: The challenge, the impact you had, and the outcome. This way you make sure that your case study isn’t all over the place and concludes with the reader being wowed. 

Furthermore, you want to carry the story through and show how your business helps your customers long-term. You want your product or service to become a cornerstone of your customers’ workflow, something they simply can’t live without.  When you conclude the “outcome” section of your case study, include ways customers can use your business further down the line. 

When it comes to creating a compelling story, throwing in some emotional benefits alongside the hard numbers is absolutely necessary. Did your solution improve workplace morale, free up time or overall take a load off of your subject’s shoulders? Ask for a quote from the case study subject to make things more personal and relatable. 

To really drive the narrative home, use quotes from your team as well. Any potential prospects will love discovering how your team overcame certain hurdles and delivered the end result. Interview your graphic designer or content manager and get them to break down the project into steps. This will help prospects further familiarize themselves with your organization and how your team thinks and operates, a connection that can help keep you top-of-mind when leads are ready to convert. 

3. Compelling visuals 

Using visuals and images to enrich the case study experience is a key element of a comprehensive marketing case study. But cramming in screenshots and haphazard designs is sure to have an adverse effect to what you were hoping for. 

You want your case study to be a joy to read and as such it’s important to keep a few key rules in mind:       – Write a catchy headline that gives a clear idea of what the case study is about 

  • Leave plenty of negative space when arranging your visual elements. You don’t want a busy mess of visuals that’s hard on the eyes 
  • Ensure that your visual elements compliment the data and written content of your case study. 
  • Keep your target audience in mind. What kind of creatives would they be drawn to? What fonts, visual cues and tones would keep them hooked? It goes without saying to add your company’s unique branding as well. 
  • The information you present should flow like a story. The graphic elements, along with the text should guide the reader’s eye through the study from beginning to end. 

To spice things up, consider adding multimedia elements such as videos, PDFs, and images to make the case study more engaging. 

When getting together the creative assets for your case study, be sure to include headshots of the actual customer, dashboards of results (graphs are great for visual storytelling) and screenshots of any social media posts that were created during the campaign (if relevant). 

You can use tools like Kontentino’s social media a n a l y t i c s tool to implement custom metrics and create stunning reports. 

Relatable to your target audience 

If you’re at the point where you’re sharing success stories, chances are that you know who your ideal customer is. When crafting a case study, you want to write to the audience that you’re trying to attract. The readers of your study will most likely be very similar to the customers you’re writing about.

People who will read your case study most likely have a decent understanding of what your business is and what you can offer. They’re already somewhere in the middle of your funnel and as such it’s time to take advantage of personalization . Now you may need to create multiple case studies tailored toward different audiences, but it’s sure to pay off in the long run. 

Reflect on the project you’re highlighting in the case study and think about who the customer was. What industry were they in? What kind of client were they? Were they visually-oriented? Did they appreciate heavy-handed analytical reports, a good story or a combination of the two? 

These insights can help you nail down the written tone and show potential clients that you understand their specific needs, are comfortable in their niche and can apply strategies in accordance to their use-case.

Different ways to deliver a social media marketing case study

If you just created an amazing case study that’s sure to knock readers’ socks off, you want people to find it. This means populating every channel at your disposal with your content so your potential customers can’t miss it. 

 Youtube is the second-largest search engine in the world and the platform’s algorithm holds the potential to show your video to a whole new audience. While YouTube’s algorithm is often iffy, writing a catchy title, detailed description and creating an effective thumbnail are good ways to keep your video in the algorithm’s favor. 

In addition, you’ll want to link your full case study in the comments and get viewers to land on your website. 

digital media case study

  • Social media 

If you’re creating a social media case study, using social media to share said case study should be a no-brainer.

 Break down the content of your case study into bite-sized chunks for Instagram or Facebook, post analytics dashboards from the study on Twitter and link the study in a LinkedIn post to spice up your profile. The shareable nature of social media may lead to your case study going further than just your own site.

  • Embedded in other types of content  

Case studies can also be embedded in other types of content like blog posts, newsletters, guides or ebooks. Go through your current pieces of relevant content and link to your case study to provide extra value. 

3 winning social media marketing case study examples 

Now that we’ve gone over the components of a winning social media case study, let’s check out some real world examples. 

1. “How ERA Belgium Provides Great Content for Franchise Businesses with Kontentino,” by Kontentino 

digital media case study

A thing to note regarding this case study is how Kontentino not only highlighted the impressive data but also how the product helped solve a core pain point for ERA Belgium’s franchises .

Highlighted in the middle of the case study is a bold quote from the client that helps solidify Kontentino’s KontentBase product as a must-have tool for franchises. When creating your own case study, consider your product and who’s needs it addresses. Align your customer quotes and data and results reports to match exactly what your target audience is looking for. 

The Konetino case study also includes a CTA at the end so any potential prospects could directly contact the support team.

2. “How an SEO Agency Helped an Artisan Bakery Increase Organic Traffic by 214%,” is a very well written case study by Semrush

digital media case study

This comprehensive case study by Semrush is a perfect example of pinpoint narrative structure and proper formatting. The study flows like a well-written story and guides the reader through the subjects, conflicts and resolutions without a hitch. The tasteful addition of dashboards and bullet points ties the case study up perfectly. 

3. “How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%,” an impressive storytelling case study by Mailchimp 

digital media case study

This case study by MailChimp is full of personality and storytelling. While MailChimp did include impressive numbers, the centerpiece of this case study is the people. The subjects in the case study are referenced casually by their first names, their journey is explored in-depth and there’s no shortage of quotes from them. The imaging MailChimp uses only emphasizes the human side of the relationship between them and the customer. 

Keeping you on track with your social media case study 

So now you’ve got a solid idea of what a comprehensive case study should include and you’ve seen the techniques we’ve covered in action. Now it’s time to go over a full template to ensure you stay on track when creating your awesome social media case study. 

Social media marketing case study template 

Outline: Case Study Title

Customer: Customer’s full name 

Company: Company’s name 

Industry: The industry the customer operates in (if applicable) 

Video: Link to a video version (if applicable)

Author: Author’s name 

Case study title

A short introduction of the customer. 

 Be sure to highlight:

  • The customer’s name and a little bit about them.
  • Why you and your customer were a perfect fit 
  • The key successes your customer had after working with you 

Introduce your customer 

In this section, provide a more in-depth overview of your customer. If it’s an individual, explain the person’s background in the context of your product/service. If it’s a business, talk about the company’s background, industry and any recent successes or milestones they have had. 

Describe the problem 

Explain the challenge or opportunity your customer faced before they did business with you. This could be either a reactive reason (i.e. the customer had an issue that needed to be addressed) or a proactive reason (i.e. there was an untapped potential that was unleashed by working with your business).

Why (Customer Name) Chose (Your Company)

In this section, speak about the decision process of your customer. Speak about how they discovered you, your possible competition and what made them ultimately decide to do business with you.

How (Your Company) Responded 

Here, explain what happened once your business started working with your customer. What was addressed first, and why? How did your customer feel about working with you in the early days?

The Results

In closing, speak to the results your customer saw after working with you. This section can be supported by statements, quotes, visuals, graphs, and metrics. Whatever you decide to include, be sure it illustrates how much of an impact your company made on your customer. 

Call-to-Action

Use this section to move your readers down the funnel. Add a CTA that encourages readers to either join your newsletter or get in touch with your sales team.

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Digital Marketing Case Studies

In-depth studies of some of the world's most innovative brands.

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20 Best Social Media Marketing Case Study Examples

How would you like to read the best social media marketing case studies ever published?

More importantly, how would you like to copy the best practices in social media marketing that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 20 social media case study examples along with the results and key findings. By studying these social media marketing studies and applying the lessons learned on your own accounts, you can hopefully achieve similar results.

Table of Contents

Social Media Case Study Examples

793,500+ impressions for semrush on twitter  – walker sands social media case study.

The case study shows how Walker Sands implemented a premium Twitter microcontent program for Semrush, a global leader in digital marketing software. Semrush needed a strategic social media marketing partner to help distinguish its brand from competitors, drive a higher engagement rate among its target audience, and build brand loyalty. In this case study, you’ll find out how the social strategy focused on three things: using humor, embedding the brand in trending conversations, and focusing on the audience’s interests over marketing messages. The result was an increase of more than 793,500 impressions, 34,800 engagements, and a 4.4% average engagement rate.

Viral Oreo Super Bowl Tweet  – Social Media Case Study

This is a popular case study to learn valuable insights for B2C marketing. During Super Bowl XLVII, the lights went out in the football stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous social media marketing moment from the people who lived through it so you can gather ideas on how to be better prepared for future social media campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement  – Buffer Social Media Case Study

In this social media case study example, you’ll find out how Buffer cut its Facebook posting frequency by 50% but increased the average weekly reach and engagement by 3X. Hint: The strategy had to do with creating fewer, better-quality posts, that were aimed at gaining higher engagement.

Achieving a 9 Million Audience by Automating Pinterest SEO  – Social Media Case Study

This is a good social media marketing case study for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale social media results.

5X Increase In App Installs from TikTok  – Bumble Social Media Case Study

With the use of TikTok on the rise, social media case studies are now being shared about how to get the most value out of marketing on this platform. This one, in particular, is good to read because it explains how Bumble, a dating app, used TikTok more effectively by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in social media marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

330% Increase In Reach for the Make a Wish Foundation – Disney Social Media Case Study

Check out this case study to find out how the Make-A-Wish Foundation increased its social media reach, audience, and engagement by partnering with Disney in a Share Your Ears campaign. The strategy was simple: ask people to take a photo of themselves wearing Mickey Mouse ears, post it on social media with the hashtag #ShareYouEars, and a $5 donation would be made to Make-A-Wish. The results were unbelievable with over 1.7 million posted photos and 420 million social media impressions. This led to a 15% audience increase on Facebook and a 13% audience increase on Instagram with a total increase of 330% in social media reach and a 554% increase in engagement during the campaign.

How 3 Schools Used Social Media Advertising to Increase Website Traffic & Applications – Social Media Case Study

This example includes three of the best social media case studies from Finalsite, a marketing agency for educational institutions. It shows the power of social media advertising to increase website traffic and enrollment. One case study, in particular, shows how a limited budget of $350 per month increased website sessions by 515%, more than 2,200 clicks on the apply button for a study abroad application, 2,419 views on the request information page, and 575 views on the application process page.

Client Case Studies – LYFE Marketing Social Media Case Study

LYFE Marketing is a social media management company that helps clients gain new customers, generate sales, and increase brand exposure online. This page includes several of its top social media marketing case studies along with the approach and key results from each campaign. It’s packed with screenshots of the social media posts and engagement metrics so you can understand how each strategy worked for success, and get inspiration for your own campaigns.

3X Leads for a Local Business – Vertex Marketing Social Media Case Study

This is a good case study about finding the right balance between organic reach with social media posts and paid reach with social media marketing ads. You’ll find out how Vertex Marketing helped a local kitchen and bath remodeling business increase the number of leads by 3X. As for the return on investment (ROI) for this campaign, each lead for the client was worth about $10,000. The result was 6,628 audience reach, $12.43 average cost per conversion, and 18 conversions.

235% Increase In Conversions with Facebook Ads Funnel – Marketing 360 Social Media Case Study

This is one of Marketing 360’s case study examples that demonstrates the effectiveness of a Facebook ads sales funnel for B2B marketing. An ads funnel is a series of social media advertisements that target a specific audience at each stage of the buyer’s journey. By mapping out the buyer’s journey and creating a social media marketing ad campaign for each stage, you can guide new leads through the sales funnel and turn them into paying customers. This case study resulted in a 235% increase in conversions for a truck lift manufacturer.

15% Increase In Social Media Followers In 6 Months – Hootsuite Social Media Case Study

This is one of the best social media marketing case studies available online for businesses in the hospitality industry. Find out how Meliá Hotels International incorporated social media directly into its business model, both as a channel for client communication and as a platform to listen and learn about client needs and preferences. As a result, Meliá Hotel’s social media following grew from 5 million to 6 million in six months; an increase of more than 15%.

The Impact of Social Signals On SEO – Fat Stacks Social Media Case Study

This is a good case study for understanding the effect social media can have on SEO. By building links for a web page on social media channels like Facebook, Twitter, Pinterest, LinkedIn, etc, the rankings for long tail keywords improved in Google’s search engine.

96 Link Clicks for a Vacation Rental – Maria Peagler Social Media Case Study

As the title of this social media case study example suggests, you’ll learn how Maria Peagler helped a vacation rental get 96 clicks out of 3,274 audience reach on a single Facebook ad; about a 2.9% click-through rate (CTR). What’s most important about this B2C example is those clicks were of the highest quality the client could receive because Maria dug into the analytics to find out the best time during the day to post the ad and the perfect age groups to target while also using specific language to only drive clicks that would more likely convert.

Vienna Tourist Board Uses an Instagram Wall to Attract Tourists – Walls.io Social Media Case Study

Inside this case study, you’ll find out how the City of Vienna uses a simple social media content aggregator to display its Instagram feed on the website. This basic marketing strategy harnesses the power of user-generated content to gain more followers and keep in touch with previous visitors to increase brand awareness and repeat visits.

Complete Instagram Marketing Strategy for Sixthreezero – Vulpine Interactive Social Media Case Study

This is an in-depth case study on social media marketing with Instagram. You’ll discover how Vulpine Interactive was able to turn an existing, unmanaged account into a strong company asset for Sixthreezero, a bicycling company that uses ecommerce to drive sales. There was a lot of strategy and planning that went into growing the account by 39%, increasing website traffic from Instagram by over 300%, and achieving 77,659 total engagements. Inside, you’ll get the complete social strategy, tactics, key performance indicators (KPIs), and results

Twitter Marketing Success Stories – Social Media Case Study

If you’re looking for social media case study examples for Twitter using both organic and paid ads, then this page has everything you need. It includes Twitter’s top marketing success stories for you to get new ideas for your own B2C and B2B marketing campaigns.

How 3 Big Brands Use Pinterest for Marketing – SmartInsights Social Media Case Study

This is a case study page by SmartInsights with an overview of how 3 big brands use Pinterest for marketing. Although it’s a quick read, you can learn some valuable tactics that Nordstrom, Sephora, and Petplan are using to market their brands on this social media platform.

25+ TikTok Social Campaign Results – Chatdesk Social Media Case Study

If you’re looking for the best social media case studies for TikTok, then this list by Chatdesk is an excellent resource. It includes more than 25 examples from big brands like Starbucks, Redbull, Spikeball, Crocs, Guess Jeans, and Gym Shark. Give it a read to find out exactly how these brands use TikTok effectively to scale their businesses.

Reddit for Business: Meet Your Maker – Social Media Case Study

Want to learn how to use Reddit to market your business online? This new social media marketing case study page by Reddit called “Meet Your Maker” showcases the people behind some of the most innovative and creative brand activations on our platform. Examples include campaigns by Adobe, Capcom, and noosa Yoghurt.

How Boston University Uses Snapchat to Engage with Students – Social Media Case Study

With more than 75% of college students using Snapchat on a daily basis, it became clear that Boston University had to make this platform a primary marketing channel. This social media case study outlines all of the top strategies Boston University uses to connect with prospective and current students.

Now, if you’re looking for more digital marketing ideas, then make sure to check out these other related guides:  SEO case studies with data on improving organic search engine optimization, PPC case studies  for paid search examples, email marketing case studies , affiliate marketing case studies , content marketing case studies , and general digital marketing case studies .

What Is a Social Media Case Study?

A social media case study is an in-depth study of social media marketing in a real-world context. It can focus on one social media tactic or a group of social media strategies to find out what works in social media marketing to promote a product or service.

Are Case Studies Good for Social Media Marketing?

Case studies are good for social media because you can learn about how to do social media marketing in an effective way. Instead of just studying the theory of social media, you can learn from real examples that applied social media marketing methods to achieve success.

Social Media Marketing Case Study Examples: Platform Icons

Summary for Social Media Marketing Case Studies

I hope you enjoyed this list of the best social media marketing case study examples that are based on real-world results and not just theory.

As you discovered, the social media case studies above demonstrated many different ways to perform well on social platforms. By studying the key findings from these case study examples, and applying the methods learned to your own accounts, you can hopefully achieve the same positive outcome. New social media case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on social media.

digital media case study

Top 3 Stellar Social Media Case Studies to Inspire You

In this blog you will explore 3 captivating social media case studies and their tips for success. Benefit from their strategies, and mistakes to assure success of your next campaign.

Top 3 Stellar Social Media Case Studies to Inspire You

Social media is every marketer’s safe haven for branding and marketing.

And why not?

More than 50% of the population is active on social media, and more are signing up with every passing second.

In a recent poll by Hubspot, 79% of the respondents have made a purchase after seeing a paid advertisement on social media .

This isn’t just a happenstance.

It’s the constant efforts that these brands put behind their dynamic presence on social media, that counts.

But how do they captivate their customers’ attention for this long despite the budding competitors?

Well, that’s something that we’ll reveal in this blog.

We shall assess 3 different social media case studies. All of them are best in their niches. Their game is simple yet effective.

How effective? Let’s take a look.

Social Media Case Study 1: Starbucks

Starbucks and social media are a match made in heaven. Being one of the sensational brands online, they are stirring the social media world with their strong presence.

They brew the right content to elevate the experiences of their coffee lovers. But how do they nail marketing with perfection every single time? Let’s find out.

Starbucks in Numbers

Starbucks mastered the advertising transition from offline fame to online undertaking. They use each social media with a varied goal to target pitch-perfect reach. Drawing in more customers than ever before, they strike the right balance in content across multiple platforms.

Starbucks

Key Takeaways

Though not every company has a Starbucks budget to promote and spend lavishly on social media marketing, here are some quick takeaways that will undoubtedly help.

1. Chasing Trends

Be it any event, brands must take the advantage to showcase their viewpoints and opinions. Successful brands like Starbucks jump into the bandwagon and leave no stone unturned to make their voice count in the trending list.

Here’s one such social media campaign example from Starbucks.

Chasing

Starbucks is a firm believer in LGBTQ+ rights. When the pride wave surged, Starbucks came forward and reinstated its belief through the #ExtraShotOfPride campaign.

Starbucks joined hands with the Born This Way Foundation to raise $250K to support the LGBTQ+ community. Throughout the social media campaign, they shared quotes and stories of various Starbucks employees cherishing the pride spirit.

2. Less is More

Social media is not about quantity but quality. Starbucks follows the “less is more” principle to maintain the quality standards, even in the caption. Spamming followers’ feeds with constant posting is a big no-no. Starbucks shares 5-6 posts per week on Instagram and 3-4 weekly posts on Facebook .

Starbucks follows

Creative and crisp! That’s what defines a Starbucks caption. This post with 111+k likes is no exception. Nothing is better than a minimalist post with a strong caption.

3. User Generated Content is the King

Ditch the worry of creating content every day when you can make use of user generated content. Starbucks makes sure to retweet or post its loyal customers’ content. User generated content postings starkly improve brand credibility.

Generated Content

Look at this Facebook post made out of customers’ tweets. The new Oatmilk drink got the appreciation shower by some, and Starbucks couldn’t resist but share it with others. It saved them efforts on content brainstorming, plus they got free PR.

4. Building Rapport

Building rapport with the audience is an unsaid rule to brand fame. Social media has now taken the onus of dispensing quality service by aiding brands in prompting faster replies .

Building rapport

Starbucks is always on its toe to respond to customers actively solving concerns, expressing gratitude, or reposting. That kind of proactive service definitely deserves love and adoration.

5. Loads of campaigns

Starbucks is known for its innovative social media campaigns. Be it a new product launch or any festivity around the corner, Starbucks always turns up with a rewarding campaign.

Loads of campaign

In this social media campaign example, Starbucks introduced #RedCupContest with prizes worth $4500 during Christmas of 2016. A new entry came every 14 seconds.

The grand total of entries was a whopping 40,000 in just two days. Indeed Starbucks knows how to get the most out of the festive fever.

6. Content mix

Last but not least, the content mix of Starbucks is inspiring. They create tailored content for every platform.

Starbucks youtube channel

The official youtube channel of Starbucks comprises content in varied hues. From recipes to even series, Starbucks is the ultimate pioneer of experimenting.

Starbucks Instagram

Even on Instagram, they use all the features like Guides, Reels, and IGTV without affecting their eye-popping feed. Starbucks also follows the design consistency for its aesthetic content mix.

Starbucks has proved time and again to be a customer-centric brand with their unrelenting efforts.

Social Media Case Study 2: Ogilvy & Mather

Ogilvy & Mather needs no introduction. Founded by David Ogilvy, the ‘Father of Advertising’ in 1948, the agency continues the legacy of revolutionizing marketing long before the advent of social media.

The iconic agency helps several Fortune 500 companies and more make a massive impact on their audiences worldwide.

Ogilvy & Mather knows its game too well and never fails to astonish. Not just high-profile clients, Ogilvy nails its marketing with perfection every single time.

Keep on reading.

Ogilvy & Mather in Numbers

They use social media to target pitch-perfect reach. Drawing in more hype than ever before, they know how to strike the right balance and bring out emotions with their heart-warming campaigns.

Ogilvy

Not every company has David Ogilvy’s legacy or even affluent clients to boast of, but here are some quick takeaways that will undoubtedly help you become a pro marketer.

1. Integrating Values

Ogilvy stands apart from the crowd, creating trends. They leave no stone unturned to communicate values.

Ogilvy

Proud Whopper is one such social media campaign by Ogilvy that was an instant hit on the internet. People were offered whoppers in rainbow-colored wrappers, with a note that said, “Everyone’s the same on the inside.” This was to reinstate the importance of LGTQ+ rights.

The campaign got 1.1 billion impressions, $21 million of earned media, 450,000 blog mentions, 7 million views, and became the #1 trending topic on Facebook and Twitter.

Ogilvy made a remarkable #Tbt video to honor this momentous event showcasing their supremacy in creating impactful campaigns.

2. Quality over Quantity

Ogilvy believes in the “ Quality supremacy ” to maintain their high standards, even in post captions.

Arbitrary posting isn’t a part of their agenda. They share 5-7 posts on Instagram and Facebook weekly.

Quality over Quantity

Direct and very precise. That’s what defines an Ogilvy caption. This post is no exception. They have exhibited the success of their client work by describing the motive behind the campaign and sharing the ad they created for raising awareness.

3. Adding Credibility

Won awards? It’s time to boast! Because that’s the most authentic way of establishing trust among your clients. It bears proof of your excellence.

Adding Credibility

Look at this pinned Twitter post. Ogilvy won the Global Network of the Year by the very prestigious London International Awards. It also earned Regional Network of the year for Europe, the Middle East, Asia, and Europe.

What better than this to give its audience an idea about Ogilvy’s roaring success and undoubted potential?

4. Being Innovative

Building rapport with the audience is an unsaid rule to brand fame. And that’s why you need to tell stories. Social media has become an indispensable medium to spread your stories far and wide.

Being Innovative

Ogilvy shares its historical tale of existence and how it has adapted to the challenges of the changing world. The team extensively talks about their adaptation to the latest trends to stay on top always.

5. Brainstorming Uniqueness

Being unique is what propels you on social media. People are always looking for brands that do something different from the herd. So your task each day is undeniably brainstorming unique content.

Brainstorming Uniqueness

KFC wanted more of its customers to use its app. Well, Ogilvy and KFC decided to hide a secret menu in the app, which was a mass invitation for the download without being salesy at all. Results? Downloads up by 111% at launch!

6. Inspire Your Peeps

Inspiration is everywhere. But how do you channelize and mold it as per your brand guidelines? The renowned brands move their audience, filling them with a sense of realization. Who doesn’t seek validation? We all need quotes and inspiration to live by.

Inspire Your Peeps

Ogilvy has dedicated its entire Pinterest profile to inspiration. The profile has numerous insightful infographics that encourage you to pursue marketing when your spirits run low. And that’s how it brings out the very essence of being the marketing leader: by inspiring its followers.

Got some good ideas for your branding? We have created templates and tools to help you execute them hassle-free. Tread on further and download the Trending Hashtag Kit for 2024 to get into action.

Social Media Case Study 3: PewDiePie

YouTube king with 111 Million subscribers on PewDiePie Channel, Felix Arvid Ulf Kjellberg, has defied all norms. One of the most prolific content creators of the decade, Felix was on the list of World’s 100 Most Influential People by Time Magazine in 2016.

Needless to say, he is still relevant to this day and has a massive following on social media. Not just for branding, the Swedish YouTuber leveraged social media to give himself a new identity and opened doors to fame and a successful career.

What was the cause of this extraordinary trajectory?

Let’s find out.

PewDiePie in Numbers

PewDiePie likes to keep his social media raw and unfiltered. That’s why subscribers love to have a glimpse of his everyday life and follow him on other social media platforms as well. Here’s a quick snapshot of that.

PewDiePie

Felix took the early bird advantage and started creating content when it wasn’t even popular practice. We can’t go back in time, but we can definitely learn a lot from his social media success.

1. Start Now

If you are still skeptical about making the first move, then don’t. Stop waiting and experiment. It’s better late than never.

Social media is in favor of those who start early because then you create surplus content to hold your audience . You quench their thirst for more quality content.

PewDiePie started creating videos

PewDiePie started creating videos in 2011 and live-streamed his gaming sessions with commentaries. It was something new and completely original. Ever since, he has continued to make thousands of videos that entertain his audience.

2. Gather Your Tribe

Being a content creator, PewDiePie knows his act of engaging his audience very well. He strives to build lasting connections and encourages two-way communication. As a result, his followers like to jump onto his exciting challenges.

gaming community

Felix treasures his gaming community. He frequently asks his followers to take screenshots and turn them into funny memes . He gives them tasks to keep them engaged and amused .

3. Collaboration and Fundraising

Once you reach the stage and gain popularity, people want to see more of you with their favorite personalities. That’s what Felix does.

He collaborates with multiple YouTubers and brands and puts out exclusive content for his followers. He also goes for multiple fundraising campaigns to support vital causes and social wellbeing.

social media campaign

Here’s one such social media campaign example. PewDiePie supported the CRY foundation and raised $239000 in just one day to bring a positive impact for children in India. He thanked all for their contribution and taking active participation towards a noble cause.

4. Keep it Real

Felix likes to keep his content fluff-free. You get to witness raw emotions from an unfiltered life. This instantly appeals to the audience and makes the posts more relatable .

Apart from that, he also uses storytelling techniques to narrate his experiences, adding a very personalized touch to each of the videos.

PewDiePie

Here’s a video of Felix where he and Ken from CinnamonToastKen discuss what can be possibly done with a million dollars around the world. The topic is quite intriguing.

More than 3.8M people have watched it and 216K of them liked it as well, proving that you need not always sweat to create complex content. Even the simplest ones can make the cut.

Social media campaigns are winning hearts on every platform. However, their success rates largely depend on your year-round presence. That’s why being consistent really does the trick.

We’re sure, you must have learned a few things from the above mentioned social media case studies .

To excel further at your social media marketing, use our FREE Trending Hashtag Kit and fill your calendar with everyday content ideas.

On downloading, you get 3000+ hashtags based on each day’s theme or occasion. You also get editable design templates for a hassle-free social media posting.

What are you waiting for? Download now.

Frequently Asked Questions

🌟 How do I start a social media campaign idea?

Here’s how you can start a social media campaign:

  • Finalize your campaign goals
  • Brainstorm personas
  • Pick a social media channel
  • Research your competitors and audience
  • Finalize an idea that’s in trend
  • Promote the campaign
  • Start the campaign
  • Track the performance

🌟 What are the different types of social media campaigns?

Different types of social media campaigns are:

  • Influencer Campaigns
  • Hashtag Challenges

🌟 Why is social media campaign important?

Social media campaigns have various benefits:

  • Boost traffic
  • Better Conversions
  • Cost-effective Marketing
  • Lead Generation
  • PR & Branding
  • Loyal Followers

🌟 What are some of the best social media campaign tools?

Some of the best social media campaign tools are:

  • SocialPilot

🌟 What are the top social media sites?

The top social media sites are:

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Digital Vidya

Table of Contents

20 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Digital marketing case studies

Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you.

Marketing in one sense can be viewed as the process of communication with the clients or the customers in their language on the various platforms being used by them.

Starting a business surely involves you hustling a lot but with proper marketing, you can enjoy the ease of most things being facilitated.

Not long before the advent of digital marketing, new and small businesses found it extremely difficult to establish themselves in the list of big companies.

Digital marketing facilitates businesses not only to expand easily by allowing them to reach a global audience and compete with established brands by rendering their services globally but also by facilitating the easy sharing of proposals with clients with just a click.

It facilitates the operations and growth of the business by allowing marketers to understand customer behaviors.

One can easily take the aid of digital marketing professionals at your disposal.

As per the statistics, Digital Ad Spend is going to cross $375 billion by the end of 2021.

Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by usage of which they can avoid commuting mistakes in digital marketing to a great extent.

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Read on to find some of the best and top Digital Marketing Case Studies-

Top Case Studies On Digital Marketing

1. intuit digital marketing case studies.

Image result for intuit digital marketing campaign

Intuit is a software company. The organization found that its customers wanted simple tools for all other aspects through their research when they were planning to add a new operation to their product portfolio.

To gain a solution to the problem of the competitors they chose to gain visibility in organic results.

With the use of relevant most searched keywords and leveraging social media, they succeeded in connecting the new users to the website in an engaging fashion.

This is surely a part of successful digital marketing case studies .

2. DisabledGo Digital Marketing Case Studies

Digital marketing case studies

DisabledGo was stuck with the complex issue of migrating the SEO strategy from an old platform to a new platform.

Keeping in view the idea of keeping the migration as smooth as possible from an SEO view they took up the challenge of implementing 301 redirects to new URLs from the old ones.

They even transferred metadata and set up a new site map. By effectively using the technique of URL restructuring they not only achieved the aim of retaining the old users but also boost up the visitors by ranking up the competitors in the niche.

3. Harris Teeter Digital Marketing Case Studies

Image result for harris teeter digital marketing

Being a grocery business, this setup did not have much of a margin and that was a task in itself. This made the task of boosting social media visibility look huge for Harris and Teeter.

By using the strategy of behavioral targeting, many options of combinations were found that provided visibility in terms of the fan base.

The reason that this boosted the post engagement by 400% surely proves why this is regarded as one of the best case studies on digital marketing.

4. Health Republic Insurance Digital Marketing Case Studies

Download 1

Health Republic Insurance of New Jersey had to face the issue of low lead generation and poor market position. In response, it came up with a strategy that lets Health Republic Insurance secure its place in top case studies on Digital Marketing,

The goal of HRINJ was to grow fast to improve coverage and reduce premiums.

With the introduction of a new tagline, they were positioned as a values-driven insurer that boosted their enrolment and the business.

5. Tata Sky Transfer Digital Marketing Case Studies

Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.

The brand came up with the idea of creating an out-of-mind family named transferkars. This allowed the transfer of shows on mobiles and tablets.

This certainly was a hit among the audience. The success owing to the proficient study of the potential market is the reason it is regarded as one of the best digital marketing case studies of India.

6. Make My Trip Digital Marketing Case Studies

Make 1

The company widely used Independence Day with the idea of #DilHaiHindustani.

Practically this was an unusual yet effective recreation of the independence story. A microsite that took the Odyssey of 1857 to 1947 was created for this purpose.

This proved to be really effective with the traffic on the website increasing instantly and also the company gaining more followers in terms of online appearance. That is why this campaign has made its place in Digital Marketing Case Studies PDF.

7. Amazon India Digital Marketing Case Studies

Amazon 1

The brand effectively used a good digital marketing strategy by taking the aid of ads on social media.

The sale on the website that allows user interaction with fan activities and contests helped to a great extent to increase the traffic on the website. The company even provided coupons to the contestants that worked as an added advantage to increase sales during the promotional event.

As the sale was scheduled to be held after the 10th of August, they successfully managed to tilt the customer plans after the 10th.

This is the reason it is regarded as one of the best case studies of digital marketing in India.

8. HDFC Digital Marketing Case Studies

Image result for hdfc ray of hope campaign

To promote its HDFC life cancer care plan, the bank decided to come up with the idea of #RayOfHope.

The main goal was to provide financial help for cancer and by signing an actress that has been fighting cancer, HDFC Life surely made sure that the video went viral and got famous over social media.

This is even available in the form of digital marketing case studies pdf.

9. Nivea India Digital Marketing Case Studies India

Image result for nivea mom's touch campaign

To portray the selfless and extraordinary stories of mothers from around the country, Nivea came with up with Mom’s Touch campaign.

This campaign was solely done with the aid of social media.

With the effective use of marketing on social media, Nivea facilitates donations for girls primarily based on social media sharing. As one of the best Digital Marketing Case Studies PDFs, this one is for sure quite useful for you.

10. Renault Digital Marketing Case Studies

Renault digital transformation sales and marketing analysis 1 638

With a view of doing marketing for their new car lodge, Renault decides to rely on Digital marketing.

For this purpose, the brand chose 3 bloggers that not only provided the experience of driving this car but also a trip to Goa from the same car.

All this was recorded and the bloggers were supposed to write about the car. Being one of the best digital marketing case studies is established by the fact that marketing was done on large scale and that too with minimal use of resources.

11. GoGustoRides Digital Marketing Case Studies

Gogusto_phase1

For the facilitation of marketing for their new scooter Gusto, Mahindra decided to take the aid of food bloggers at their disposal.

They were required to travel to different food joints in the city on Gusto which also catered to the personal needs of the bloggers. This way Mahindra not only succeeded in establishing a good online appearance but also made sure that offline publicity was done properly and efficiently.

12. OLX India Digital Marketing Case Studies

Olx daastaan

To build a brand image and obtain a good online appearance, OLX came up with the idea of using Independence Day as their aid.

A campaign that allowed people to share their memories of partition or its belongings was launched.

This not only attracted the users but also helped the brand connect with the consumers allowing them loyalty and more sales.

13. Lenovo Digital Marketing Case Studies

Image result for lenovo pitch to her

To gain a direction in the market, Lenovo decided to take the aid of digital marketing strategies to promote their campaign “PitchToHer” which helped girls to learn football from an NGO.

This not only made life easy for girls with donations but also provided the brand with an establishment in the market and a greater customer base due to the proficient use of digital marketing case studies.

14. Paper Boat Digital Marketing Case Studies

Image result for paper boat digital marketing campaign

The company managed to get an online appearance by choosing to allow people to share their childhood memories as the brand itself deals with manufacturing drinks which are common household drinks.

The idea to float a paper boat and share it on social media was brought into Advent.

This surely made the brand name famous with the audience proving them with an extra customer base to target. This is rightly a part of great case studies of digital marketing.

15. KKR IPL Team Digital Marketing Case Studies

Shahrukh khan kkr

In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.

This allowed the viewers insight into the team and dressing room.

This instance of digital marketing surely increased the fan following of the team just by the idea of utilizing the fan base of its celebrity co-owner.

The intelligent idea surely adds it to the unique digital marketing case studies PDF.

16. Hubspot

Image result for hubspot

We all know how popular Hubspot has become today and widely it is being used, the credit goes to digital marketing and especially content marketing. The contents on Hubspot are of top-notch and that has attracted users towards it.

The blogs on Hubspot target users to attract to its funnel. Today the company is worth a billion dollars and it has become possible due to its effective content marketing strategies.

It also sells  Marketing along with sales and service software that play quite a significant role in growing different businesses without any sort of compromises. The motivation to consider “good for the business” would be something that is also “good for the customer” which makes it one of the best Digital Marketing Case Studies you need to pay attention to.

17. Beardbrand

Image result for beardbrand

This e-commerce platform sells beard oil and other beard care products. Their business has enhanced a lot and they make around $120K in a month, the credit goes to their digital marketing strategies.

They used digital marketing techniques to promote their movement “Urban beardsmen” and that has helped in the success of the Beard brand. The adept use of targeting the right customer with the online marketing campaign has helped the company generate better leads and conversions.

You can find out their blogs about the beard, body, and hair that play a very significant role in convincing readers to opt for their services. So, their content marketing campaign has also been top-notch.

Inbound marketing, lead generation, and conversion through a well-directed funnel are channelized through a powerful Digital Marketing Strategy. Even when you open their site, you can participate in a Quiz that is very useful in ensuring interaction with the potential customer right away.

This makes BeardBrand secure a place in the list of top Digital Marketing Case Studies.

18. Raw Generation

Image result for raw generation

This is a well-known company which makes fruit juices and other juices from raw materials.

Their website gained immense popularity from different other sites like Groupon, Gilt, and so on. Their promotion techniques on social media didn’t go well in the initial stages but when they started promoting themselves on Lifebooker they got the desired results.

In the initial stages when the company was promoting itself on other social media channels, the sales was around $8K in a month and now its sale has grown up to $96K in a month.

The right implementation of an online marketing strategy that also includes coupons and Social Media Marketing helps the brand in widening its reach in front of its target audience base. Reviews, rewards, coupons, top-quality products, and their powerful advertising played a key role in increasing the sales of the brand.

19. Envelopes.com

Image result for envelopes. Com

If you consider the e-commerce sector while digital marketing case studies then you can never ignore this brand. They gained their core strength from digital marketing only.

Email marketing was their major weapon in digital marketing which also leads them to get results. Their conversion rates after this campaign grew by 40% hence you can imagine the efficiency of their digital marketing campaign.

Offering special coupon codes so buyers can purchase products at discounted prices also plays a key role in widening the reach and boosting sales. They offer direct mail services which allow you to get started directly from their web portal just in a few simple steps.

The use of CTAs on the site is also quite dexterously implemented which plays a key role in convincing the site visitors to click through them and perform the action that the site owner expects from their visitors. All in all, the company came up with a rock-solid digital marketing strategy which empowered it to make its place in top digital marketing case studies.

20. Chevrolet

Jerry haggerty chevrolet

Castle Chevrolet got an increment in their sales by 23 times after they switched to Facebook advertising. Digital marketing has helped them a lot in developing their brand’s identity.

Castle Buick GMC has also gained immense popularity after turning towards Facebook advertising. Whenever we will talk about social media marketing we won’t be able to ignore the names of these two companies.

Through their social media marketing as they showed their users how convenient their dealerships are and this helped them to fetch traffic.

The right use of different types of Facebook ads to widen the reach of the brand on this Social Media Giant helped the brand widen its reach significantly. It easily targeted its relevant audience base on Facebook, plus other online marketing strategies were also phenomenal in being result driven.

Doing a proper analysis of the audience base and running a personalized campaign as per the inclination of the audience helped the brand boost its revenues.

Final Words

The above-listed case studies of digital marketing not only boost confidence and morale but also provide teachings that how with the aid of even simple ideas, you can choose to earn more returns, and that too with low resources and effort application.

For efficient usage of digital marketing, you may choose to get enrolled in the best digital marketing institute & indulge in paid advertising, SEO, video advertising, conversion rate optimization, and many more. At the end of the day, you have to shoulder the responsibility of adding your business to the list of successful digital marketing case studies India.

Joining the  Digital Marketing Course will enable you to learn and master Digital Marketing like an expert.

Which Digital Marketing Case Studies in India inspired you the most? Share in the comments below.

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Top 5 Social Media Case Study Templates with Examples and Samples

Top 5 Social Media Case Study Templates with Examples and Samples

Abhishek Tuteja

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In the bustling digital cosmos, where fortunes are forged and brands rise like constellations, social media stands as the celestial stage for modern success stories. Harnessing the mercurial power of this boundless realm demands a masterful blend of artistry and data-driven strategy. Enter the world of social media case study PPT templates—the alchemical blueprint behind groundbreaking campaigns.

Picture this: A small artisanal chocolate company, nestled in a quaint corner of a bustling city, dared to dream beyond its brick-and-mortar confines. By harnessing the potential of the best social media presentations, they transcended geographical barriers and reached chocolate connoisseurs across the globe. Their mouthwatering visuals and tantalizing tales of cocoa craftsmanship set hearts aflutter, igniting a frenzy of shares and retweets that skyrocketed their humble brand into a worldwide sensation.

Needless to say, the power of a captivating presentation cannot be underestimated. A well-crafted case study PPT (PowerPoint) template serves as the storyteller's canvas—a medium that elevates a mundane marketing report into a captivating saga of triumph.

With 4.48 billion global social media users awaiting your company’s narrative, embark on a voyage of discovery with us in this piece of writing. 

Join us as we unlock the vault of the 5 best social media case studies PPT templates, empowering you to shape your odyssey of digital conquest.

Template 1- Business Case Study Summary on Social Media Marketing Template

Presenting our content-ready template designed to provide an alluring backdrop for any subject matter. Elevate your presentations and exude an air of professionalism, making you appear as a seasoned presentation virtuoso. Within this set of slides, you will find a comprehensive exploration of crucial topics, including the well-thought-out Approach, invaluable Recommendations, and prevailing Challenges faced in the realm of social media marketing. Instilled with versatility, this PowerPoint presentation is readily available for instant download, ensuring the utmost convenience and efficiency in customization, tailored to your specific needs.

Are you ready to seize the opportunity to impress and captivate with this remarkable PowerPoint template? Download now!

Business Case Study Summary on Social Media Marketing

Download this template here

Template 2- Social Media Business Case Study Template

Here is another captivating and highly effective template to help you outline actionable strategies for your company. This well-crafted template strikes the perfect balance between clarity and concise expression, providing an explicit and visually engaging showcase for your transportation marketing case study. Tailored for entrepreneurs seeking to articulate their objectives to their esteemed employees, this professionally designed transportation marketing PPT one-pager acts as a guiding compass, enabling you to demonstrate the best value delivery to your cherished customers. You can illustrate crucial campaign details, celebrity branding metrics, target market insights, and the campaign's resounding success, exemplified by the desired percentage numbers. Incorporating essential testing content and transcending the boundaries of mobile optimization to also encompass desktop, this PPT template empowers you to deliver a gripping presentation that will undoubtedly captivate your audience's attention. Download this template now and make your mark in the world of transportation marketing.

Social Media Business Case Study Single Pager

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Template 3- Case Study for Social Media Marketing Proposal Template

Introducing this premium PPT slide - a powerful and professionally designed presentation that is sure to leave a lasting impact on your audience. With a seamless one-stage process, this template covers critical aspects such as Technology, Communication, Planning, Strategy, and Marketing, all meticulously laid out to convey your proposal with utmost clarity and precision. This ready to use PowerPoint presentation offers unparalleled flexibility, empowering you to customize every element to match your unique requirements. Further, you can embrace creativity by replacing or removing icons, tailoring each slide to perfectly align with your message - a vast collection of icons awaits you to select the most fitting ones. Download this masterpiece now to captivate your audience and make a remarkable impression. Leave no room for mediocrity; instead, impress your stakeholders and win hearts with this actionable PowerPoint slide.

Case Study for Social Media Marketing Proposal

Template 4- Bi-fold Social Media Business Case Study Template 

Showcasing this remarkable PPT template to help you discover how successful brands strategize, engage, and convert their audience effectively. Dive into real-world examples, gaining valuable insights into content creation, posting schedules, and audience targeting using this PowerPoint slide. Uncover the secrets behind viral campaigns, follower growth, and brand loyalty. Whether you're a seasoned marketer or a budding entrepreneur, this template empowers you to fine-tune your social media approach and stay ahead of the competition. Elevate your digital presence, boost your ROI, and harness the full impact of social media through data-driven analysis and actionable takeaways provided in this invaluable resource.

Social Media Business Case Study Bifold Template

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Template 5- Case Study for Celebrity Template

Last, but not least, leverage the power of social media for celebrity branding with our specialized case study template. Gain exclusive access to real-world examples of successful collaborations between influencers and celebrities, exploring how they authentically connect with their audience and amplify brand reach. Uncover the strategies behind engaging content, influencer partnerships, and audience segmentation that elevate a celebrity's digital presence. This template offers in-depth analysis of campaigns that have driven massive follower growth, increased brand loyalty, and boosted product endorsements. Whether you're a brand looking to partner with a celebrity or a public figure aiming to optimize your social media impact, this template is your ultimate guide to effective celebrity branding.

Case study for celebrity branding on social media

Time to Elevate Your Presentation Game

Armed with the best social media case study PPT templates, your presentations are bound to transcend the norms of ordinary storytelling and ascend to captivating visual journeys that leave an indelible mark on your audience. Download any or all of these templates and harness the power of creativity and customization.

Step into the spotlight of presentation excellence and ignite curiosity, leaving your viewers yearning for more. The stage is set, and the templates await - unleash your creativity and captivate the world with the best social media case study PPT templates.

And if you are looking to rule the digital realm, then you may check out our comprehensive guide of 10 Best Digital Marketing Templates . These will help you elevate your online presence for sure.

For managers and entrepreneurs, we have resources that will help you cast away the work ethics myths and lead you toward enlightenment. Do take a look at our well-crafted list of Must-Have Corporate Ethics Case Study Examples with Templates and Samples .

FAQs on Social Media Case Study

What is a social media case study.

A social media case study is an in-depth analysis of a real-world social media marketing campaign or branding effort. It examines how brands, influencers, or individuals leveraged platforms to achieve specific objectives. These studies showcase strategies, challenges faced, and outcomes, encompassing goals, target audience, content, influencers, metrics, and impact on brand awareness, acquisition, and conversion rates. Valuable resources for marketers and businesses seeking social media optimization, case studies provide insights into effective tactics and best practices. By learning from successful campaigns, individuals can glean valuable knowledge to enhance their own social media endeavors and capitalize on the power of these platforms.

How do you introduce a case study on social media?

Introducing a case study on social media involves setting the stage, providing context, and outlining the purpose and objectives of the study. Here's a step-by-step guide on how to do it effectively:

  • Start with a compelling title : Begin by giving your case study a clear and attention-grabbing title that highlights the key focus of the study.
  • Provide a brief overview : In a few sentences, introduce the subject of the case study, whether it's brand, company, influencer, or celebrity involved in a social media campaign.
  • State the objectives : Clearly outline the goals and objectives of the case study. What specific aspects of social media marketing or branding are being analyzed?
  • Explain the importance : Highlight why this particular case study is relevant and significant in the context of social media marketing, industry trends, or specific challenges faced.
  • Set the context : Briefly explain the background of the subject and the social media platforms they use. Mention any notable achievements or challenges they have encountered in their social media journey.
  • Mention the methodology : Provide a brief overview of the research methodology used in the case study. This may include data sources, analysis tools, and any primary research conducted.
  • Tease the results : Give a glimpse of the key findings or outcomes of the case study to generate interest and keep readers engaged.
  • Discuss the structure : Briefly outline the sections or key areas covered in the case study, such as campaign strategies, content creation, influencer partnerships, etc.
  • Emphasize actionable insights : Mention that the case study will offer valuable insights and actionable takeaways that can be applied to other social media strategies.
  • Conclude with an invitation : Encourage readers to dive into the case study to learn more and explore the successful social media tactics employed by the subject.

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More signals, better results — shaping the future of CTV

How Adobe and Deakin University are shaping the future of CTV

What good is delivering a rich connected television experience to an engaged audience if you cannot effectively measure or optimize the ad’s impact on business outcomes?

Gone are the days of relying on content-based buying models, simple reporting metrics, and standalone measurement for video buys. Marketers’ continued shift towards CTV has impacted initiatives across their marketing portfolio. These include maximizing audience reach using personalized targeting even with third-party cookie loss, leveraging deeper creative optimization capabilities to drive conversions, and utilizing transparent cross-channel measurement that quantifies the halo effects of CTV effectiveness.

To meet the needs of marketers looking to improve their CTV capabilities, Adobe aims to connect advertising with marketing technologies. This empowers media buyers with robust signals available across their website and publisher ecosystem that will allow them to connect with audiences on a deeper level and, ultimately, drive their customer acquisition efforts further.

Powered by Adobe Experience Cloud, Adobe Advertising makes it easier for marketers to unify their branding and performance tactics across all channels to deliver better results with more signals. Specifically, through Adobe Advertising, marketers can:

  • Leverage AI-powered optimization across CPA, ROAS, and reach-based goals.
  • Uncover full-funnel insights on reach, frequency, and household-level conversions with in-platform tools.
  • Automate view-through conversion metrics in Adobe Analytics for Advertising reporting with cross-channel comparison.
  • Target CTV buys with privacy-focused first-party data built within Adobe Real-Time CDP , Adobe Audience Manager , and Adobe Analytics .

Deakin University was able to leverage all three of these in their recent Study Online campaign. Let’s dive into how they took advantage of Adobe’s CTV performance optimization offerings.

Case study — Deakin University and performance CTV

With the Study Online campaign, Deakin University wanted to understand if its investment efforts in CTV drove qualified traffic and influenced more engagement on their site. Using their innovative learning tool DeakinSync, an adaptive all-in-one digital learning space, and personalized learning tools, Deakin saw an opportunity to test if CTV could drive mid- and lower-funnel metrics.

By enhancing its first-party data strategy and segmentation built by on-site signals in Adobe Analytics for Advertising, Deakin implemented AI-driven optimization to unify marketing objectives within a single portfolio. This provided an automatic and flexible way for them to optimize quickly towards customized goals, like driving the most cost-efficient CPA performance.

After testing its new custom goals on in-flight CTV creative, Deakin saw a 2.5x improvement against its benchmarks with a 64% decrease in CPA compared to its previous CPM-based optimization. In addition, Deakin experienced a 56% increase in site visitation to the online learning page, improving their prospect pipeline of future students that can take advantage of learning opportunities that make Deakin University one of the top 1% of universities in the world, according to an ARWU ranking in 2022.

digital media case study

Following this test, Deakin plans to continue shifting more allocation of its performance budgets to CTV.

“Adobe Advertising has been a great partner in helping Deakin University build out our performance CTV strategy. With this test, we were able to drive a notable rise in traffic for our Study Online courses and find cost efficiencies. These improvements have helped support our goal of shaping the future of online learning for students.”

Amelia Rule, Digital Media Specialist, Deakin University

Key takeaways

Deakin’s success demonstrates the potential that Adobe Advertising’s CTV tools and insights bring across the customer journey.

  • Maximize reach . Target CTV buys with your first-party data using Audience Manager and Real-Time CDP and take the learnings from your paid media and marketing activity to create more impactful, bespoke segmentation.
  • Drive conversion results . Whether it’s improving qualified traffic to your site or boosting sales, you can use customized goals that are powered by AI to deliver immediate performance efficiencies to your CTV campaigns.
  • Quantify the halo effect . Visualize CTV alongside your entire digital portfolio in Adobe Analytics to understand the impact of driving new customers to owned channels through creative testing in premium environments.

CTV is a channel ripe with opportunities to drive meaningful outcomes to performance marketing efforts. Using Adobe Advertising DSP offers brands and agencies unique tools to achieve business objectives as they adapt to changing customer experiences.

Learn how Adobe Advertising can help you maximize the value of your CTV investment.

https://business.adobe.com/blog/the-latest/connected-advertising-brings-experience-led-growth-to-ctv

https://business.adobe.com/blog/the-latest/adobe-advertising-go-beyond-search-with-cross-channel-performance

https://business.adobe.com/blog/perspectives/the-key-to-impactful-advertising-meaningful-measurement

digital media case study

Digital Media Industry Trends: How to Transform Your Media Business and Achieve +300% of Monthly Active Users [Case Study]

Digital Media Industry Trends: How to Transform Your Media Business and Achieve +300% of Monthly Active Users [Case Study]

Competing in the new digital world requires new methods. As digital transformation has had a tremendous effect on the way we consume news today, traditional newspapers and media companies cannot continue doing the same.

The technology trends are remodeling the media landscape. Here we will explore how media businesses can take advantage of digital transformation to reinvent themselves and deliver better customer experiences.

The media industry state

The entertainment and media companies long-going track record of revenue growth suddenly came to a stop in 2020, caused by the Covid-19 outbreak. However, a deeper analysis showed that after an unexpected halt, things actually started to develop pretty well.

The pandemic has accelerated shifts in consumers’ behavior, fostering digital disruption in those areas that would otherwise take many years to reach. Of course, some segments, such as live events, have been more grievously hit than others. However, during a global lockdown other segments have experienced a massive surge, including over-the-top (OTT) video and live streaming.

One of the driving forces of media industry growth is gaining more control over what information each of consumers wants to absorb. When there is an ever-expanding choice, having the ability to organize your own bundles and media environments is highly valued by users. 

digital media case study

People started consuming more content creating their own tailored experiences online by paying directly for all-you-can-eat music, video, and news. To adapt to consumers' evolving preferences, media businesses need to identify and adopt new ways to seek out growth. Taking the same approaches simply won’t lead to better results. 

When physical meetings are challenging, the digital spaces - e-commerce platforms, gaming channels, podcasts - are evolving into powerful new platforms for performance and the sale of content or goods.

Although the post-pandemic surge has passed, the anual revenue of entertainment and media industry is certainly projected to grow.

To discover more efficient ways to attract and engage users, let’s look at some of the media digitization trends. 

Media digitization: Digital media industry trends

The consequences of digital media transformation created a shift in data consumption. People want news in an instant, immediately as something happens. The technology allowed us to have access to information anytime and anywhere. Let’s look at some of the most popular digital media industry trends that make media digitization happen.  

The rise of subscriptions

Media companies predominantly relied on advertising to make money. However, now that model doesn’t work very well. Most of the consumers have learned to view ads as an annoyance, which led to the creation of an ongoing shift from that model to paid subscriptions. 

More and more businesses are adopting a subscription approach. And no wonder why as it works pretty well for such giants as Youtube or Netflix . With its 167 million subscribers at the end of 2019, Netflix experienced quite a surge when the pandemic struck.

In April 2020 the number of Netflix subscribers rose to almost 183 million and by the end of July 2020 it reached 193 million. As for the second quarter of 2023, it equals to 238,39 million, showcasing a tendency of stable growth, although it's naturally at a slightly slower pace compared to the times of pandemic.  

With businesses closing or suspending, many companies couldn’t afford to keep buying ads. Total ad revenue at the New York Times decreased by 26%, thus proving subscriptions to be the most reliable model.  

Having transformed into a digital-first company in 2020, when the demand for digital products exceeded the one for print, digital subscribtions is currently the New York Times main and growing revenue stream . 

The company reported total revenue of $667.5 million for the fourth quarter of 2022, a 12.3 percent increase from a year earlier. Subscriptions accounted for $414.1 million, a 17.9 percent increase.

Read more about different subscription models here:  Subscription Management System Integration: What Is Paywall and How Does It Work for Media Platforms?

digital media case study

Designing digital solutions for news delivery

Digital platforms have changed the way people read news. While users spend most of their time online reading content on their mobile devices or laptops, the media business has to reach them there. Designing such a news platform or a mobile app that best meets the needs of users is a winning solution for media companies in a highly competitive business environment.

Discover more about the digital transformation of media business .  Read on how the popular news platform upgraded its mobile app and created a podcast app from scratch to reach and retain more users. 

Podcast and news app development: The New Voice of Ukraine case study

  • Building podcast app from scratch
  • News app optimization
  • Implementing subscriptions model through the integration with paywall
  • Localization Creating a constructor module for in-house platform management, and more!

Not only does going digital enable faster publishing and a wider audience reach, it also allows hosting of a great variety of interactive content, such as videos, polls, animations, podcasts, etc. Online platforms are capable of managing all these pieces of content quite effectively to keep their users engaged.   

The New Voice: digital media case study

The growth of 5G will greatly add to the on-the-go consumption of news with its high-speed access to content, apps, and services. It already opened up many opportunities that reach far beyond communications and embrace markets such as gaming, entertainment, music and OTT video. 5G keeps reducing the cost of mobile data, thus removing the main restraint for activities such as mobile video consumption over cellular networks. 

digital media case study

Personalization of content and news

With an information overload, giving consumers more control over the content they absorb is a must. That’s why the news portal users need to be able to select categories, topics, and types of content they prefer.  

Now almost every OTT platform reaps the benefits of using Artificial Intelligence and Machine Learning algorithms to provide recommendations as to what may be interesting for users to watch or read based on their previous behavior. Understanding the audience and offering them relevant content is a defining factor for the media platform’s success. 

Personalization can help a streaming platform or any other media & entertainment portal strengthen its core elements namely content, user experience, user interface, and discovery to overcome challenges such as:

  • Making relevant content visible and easily accessible
  • Increasing consumer engagement and average content consumption
  • Converting freemium users into premium ones
  • Retaining the subscriber audience

Using key performance indicators to improve

Having a digital platform or a mobile app allows the media business to track its data every minute. Data analytics enables companies to get to know their users really well, the most popular content and topics, key locations and times, traction for advertisers, etc.

With KPI management system , all administrative activities of media business can be easily and efficiently managed. A digital platform makes sure key performance indicators are monitored closely to measure the success of different activities and optimize them if necessary. 

Let’s see how media businesses embrace digital transformation, driving innovation in their core operations.

Let's explore tailored strategies & innovations together

Michel Rokosh

Digital transformation in media industry: New Voice case study

New Voice (NV) is one of the largest media businesses in Ukraine. The company is a leading news resource that delivers on-the-go access to information about key public and international news and events.  

While NV has already had a functional news platform in place with more than 550K monthly organic traffic visitors and a news app, they wanted to upgrade some of their existing business processes as well as design new, innovative ways to better engage the audience.

With the goal of sharing the outstanding programs and content which inform, educate, and entertain multi-million audience in Ukraine and worldwide, NV turned to Apiko for tech assistance on their digital transformation journey. 

NV required app modernization services , as well as our assistance for their in-house team with custom app development . The scope of our work included expanding the solution with complex functionality and consisted of two parts:

  • Developing the podcast mobile app from scratch
  • Legacy app modernization , including debugging, optimization, and adding new features

To optimize and refine the NV existing news app, our team had to do the following:

  • Update the React Native version of the news app to the latest one
  • Test the app and fix bugs
  • Add new features, including paywall and subscriptions

The media company’s new initiative is a podcast app. To bring the idea to life and build a robust NV podcast app, Apiko completed the following tasks:

  • Scaffold the project, build up the constructor module and other features
  • Empower the in-house team to handle minor changes on their own
  • Deploy an mobile app to App Store and Google Play , constantly update the software according to customer’s requirements

Digital media industry trends of 2021: Media business digital transformation case study

Read the details of the digital media business transformation case here .

How did the custom app development affect the New Voice media business?

The NV news app development and optimization resulted in:

  • The 6.8% increase of NV premium subscription users with the adoption of the paywall system in the Android and iOS app.
  • Monthly active users have grown in number to 8,000, who are responsible for 160,000 sessions per month on average.

The NV podcast app built from scratch had the following effect on the company:

  • Starting from this year, the users listening to podcasts in the app have outnumbered the users listening to podcasts on the web platform.
  • Now, after the custom podcast app development, iOS and Android versions comprise 70% of all podcast listeners whereas only 30% are podcast listeners on the web.
  • Monthly active users have grown +300% during the last 4 months (March - June 2021)
  • The number of podcast listening sessions has also been growing at a pace +138% per 4 last months (March - June 2021)

What do New Voice say about their cooperation with Apiko?

As NV project manager states in the review on Clutch :

Right after the first delivered milestones, Apiko team greatly improved mobile app performance. Since that we didn’t receive any bug report from our users, the app is up and running properly.

Also, together with Apiko, we have successfully launched NV news paid subscription and NV podcasts mobile app."

New Voice News App. Product Manager's Feedback

Online magazine upgrade: How Apiko helped a media giant optimize the website performance                           

One of Apiko's recent clients is an online magazine and website that highlights everything connected to streetwear and sneaker culture. They made it their mission to showcase new deals, trends, releases to sneaker lovers. The company has acquired a global audience of admirers and reaches them through print and online channels. 

Having been in the digital content industry for over 18 years, the company has witnessed the importance of having a digital presence. The website now has the organic traffic of more than 130k monthly visitors on average.

To keep up to date with the trends and implement different new strategies on how best to interact with its customers, businesses need to have constant development support. That’s why the media company has recently engaged Apiko to handle the tech side of their online magazine. 

The tasks before Apiko team were:

  • Keep the digital platform up and running as well as work on extending its functionality
  • Implement any changes to the website such as the logic with which the articles are displayed, etc. 
  • Create parts related to ads that can be added on the website and viewed based on a certain logic
  • Develop the hashtag system on the media portal
  • Create new boxes which editors can use and add to their articles in the admin system

Apiko will continue to support the online magazine and add new features to make it more interactive. Some of the recent plans include developing push notifications so that users can receive updates and news about a particular brand and enabling subscriptions.

What is the effect of upgrading the digital platform? 

Apart from the functionality expansion, the client also noted significant loading speed improvements and organic traffic rise. As the website has a great amount of ads, it generally slows down the way things work, which affects such vital factors as user experience and rankings. 

However, a few months ago the Apiko team worked on SEO improvements of the website. Now, because of this optimization, the media platform has better rankings and therefore experiences a steady increase in the number of users. 

How to adopt digital transformation for your media business? 3 Tips 

The existing businesses can derive great value from investing in the new, innovative products and services designed to take their media business to the next level. Transforming their current model to unlock the digitization potential is the process that can help media companies experience a surge of growth and opportunities.

To transform their core operations, media businesses can follow the following steps on their path to digitization:

Optimize operations

While many companies see the new opportunities opened by advanced technologies, most of them simply can’t capture them efficiently. The businesses fail to leverage digital capabilities to create new business models and increase revenues.

What companies need is to consider where their trapped opportunities for growth and improvements lie and how best to release them. Optimizing their existing processes gives way to modernization, simpler and more efficient operating models, and removes unnecessary costs. 

By consolidating administrative activities and centralizing duplicated efforts, media companies can simplify the organizational structure and experience numerous benefits such as greater efficiency, better information sharing across departments and more focused resources. Using data and analytics to determine current costs and inefficiencies can be your first step in media digitization. 

Rethink your budget planning 

While the planning of the budget too often is based on last year’s performance, the research by Accenture offers an alternative called zero-based budgeting. Its main goal is to keep media companies focused on the future instead of being tied to the past. 

Zero-based budgeting starts with a clean slate and forces businesses to rethink all operating expenses and reconsider their financial structure based on their needs in the new environment. Such an approach allows organizations to create the right entity from the beginning, eliminate past biases and reallocate resources that don’t contribute to the desired result. 

For any business, the costs must be in line with their strategic growth plans. Defining unnecessary costs enables media companies to invest these funds into activities that can truly drive sustainable development, build innovation, streamline systems, and bring them closer to their desired outcome. 

Invest in intelligent solutions

Upfront expenses on digital solutions can be significant but are critical to create an organization, which is capable of driving efficiency, business improvement, and structural changes. 

While more than 93% of all companies have already adopted or are planning to adopt a digital strategy, we can see that most businesses acknowledge the importance of digital transformation. 

Media businesses need to frame their content with high-quality user experiences, customized information, better personal recommendations, and relevant ads. The media digitization means finding the right context and tools to present different types of content that your users may find engaging. To thrive, companies should constantly discover new ideas for content and innovative methods of distributing it, keeping technology at the heart of what they do.

Digital technologies have created a surge of opportunities for media businesses and changed the way their content is created, distributed and monetized. 

Right now, the progressive media companies are embracing innovation and new digital media industry trends to meet their consumers where they are. Modernizing operations significantly increases their reach and growth.  

If you are on the way to digital transformation and need any technical support, Apiko can assist you in the process. Just drop us a line!

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WaitWhat, creators of Master of Scale is a media invention company recognized for high-quality, genre-defining content and technology products designed at the intersection of daily habit and human potential.

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Eager to curate and adapt the most incisive wisdom from its vast library into 10-minute daily practices for business leaders, WaitWhat required an inventive team to meet their exceptionally high standards of quality and impact.

In fewer than seven months, the Toptal team in partnership with WaitWhat, delivered a fast and powerful minimum viable product (MVP) that brings an entrepreneurial experience to WaitWhat users across the world.

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With the teams fully integrated, the Toptal team spent two weeks in deep discovery with the WaitWhat stakeholders. Wins came early and often in the process, most notably the leveraging of React to optimize the app on iOS. “We were doing a React Native app and focusing on iOS. But one of the developers knew React Native exceptionally well,” says Justin Whittaker, the Toptal team’s project manager. Whittaker says that commitment to experimentation and adherence to an agile process ultimately allowed everyone to do their best work and deliver the most impactful product possible.

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How digital med…

How digital media impacts child development 

The article at a glance.

Research co-authored by Professor Lucia Reisch of Cambridge Judge finds link between digital media exposure and impulsivity and cognitive inflexibility, particularly for girls.

Category: Behavioural economics Insight

Lucia Reisch.

Parents around the world struggle with how to limit or otherwise regulate the digital media exposure of their children, and the topic has been the subject of recent hearings at the US Congress and other legislative bodies.  

But what is the connection between digital media exposure and the cognitive functioning of young people? 

Research co-authored by Professor Lucia Reisch of Cambridge Judge Business School involving thousands of children and adolescents in 9 European countries takes a broad look at this topic, including the connection between cognitive functioning and exposure to multiple sources of media through digital multitasking (such as checking emails while watching videos). 

Children need protection against likely harms of digital environment  

The research finds that extensive smartphone and/or Internet exposure combined with low exposure to computers (for entertainment and education) and medium television exposure was associated with higher impulsivity and cognitive inflexibility scores – especially in girls. 

“Children require protection against the likely adverse impact of digital environment,” concludes the research published in Scientific Reports, part of the Nature portfolio of journals. “Exposure to smartphones and media multitasking were positively associated with impulsivity and cognitive inflexibility while being inversely associated with decision-making ability.” 

Lucia, Director of the El-Erian Institute of Behavioural Economics & Policy at Cambridge Judge, has done extensive research related to digital issues, including studies on the links between healthy food labels and diet and ways to encourage people to use healthier forms of transport. 

Children require protection against the likely adverse impact of digital environment.

Study highlights extensive impact of digital media on child development 

“We thought it was important to take a close examination of how smartphone and other digital media use by young people affects so many aspects of their development – including decision-making ability, flexibility, concentration, dietary habits and socialising,” says Lucia. 

“Given the ubiquitous use of smartphones by young people, we think this research is an important step in better understanding how digital media affects childhood and adolescent cognitive ability. 

“But there is still plenty more research to be conducted in this area, which will be welcomed by parents, academics and others around the world,” says Lucia, who is also the co-author of a blueprint for the European Union on how digital technology policies can improve the sustainability of many sectors and promote social equity. 

Given the ubiquitous use of smartphones by young people, we think this research is an important step in better understanding how digital media affects childhood and adolescent cognitive ability.

El Erian Institute research examines link between digital exposure and obesity 

The El-Erian Institute has done extensive research on the relationship between behaviour and health, including obesity; there has also been other research showing that digital media exposure is linked to unhealthy dietary habits among young people and obesity in adults. 

“This is the first observational study to investigate the role of digital media exposure on several measures of cognition in European children and adolescents,” says the research on digital media use by Lucia and her colleagues. “In contrast to most other studies focusing only on TV and video-gaming, we examined various digital media exposures including contemporary digital media like smartphone and internet, as well as media multitasking.” 

Children growing up in a saturated digital environment 

The research cites a saturated digital environment for young people, with children and adolescents in the US using digital media for entertainment for and 8 hours daily, respectively, while European children aged 9-16 use online media for nearly three hours per day. 

“Governments should ensure legal guardrails for safe and beneficial use of digital media,” says Lucia. “This is not about blocking kids from access per se, but about making it a children-safe environment. This may include very different things, including limits on hours of use of digital media within schools and limiting potentially damaging content. 

“Platforms such as those owned by Meta (including Facebook and Instagram) where children and teens spend most of their time have a huge responsibility to curate the platforms to minimise the potential dangers. Examples include age certification and filters, monitoring and feedback on social media hours, and soft defaults limiting social media hours (by parents or teens themselves as a kind of self-nudge), and limiting or banning picture filters that seem particularly impactful on girls regarding body image.” 

This is not about blocking kids from access per se, but about making it a children-safe environment.

A comprehensive study of children 8+ across Europe

The research is based on a deep dive into data from the I.Family study in 2013-2014 conducted across nine European countries: Belgium, Estonia, Cyprus, Hungary, Italy, Germany, Poland, Spain and Sweden. The research included children age 8 and older who provided information on emotion-driven impulsiveness, decision-making ability, and cognitive inflexibility, in accordance with ethical standards of the Helsinki Declaration of 1975 and later amendments. 

“Access to such extensive cohort data is rare, so the information is really useful to researchers even though it dates back a decade. It’s likely that there is more digital media use today with different quality”, says Lucia. 

For emotion-driven impulsiveness, the research is based on the replies of 3,400 children based on a score ranging from 12 to 48 (a higher score indicating higher impulsivity), with a final sample of 3,261 children after some were excluded based on eligibility criteria. 

The cognitive-inflexibility findings were based on 4,034 children and adolescents (the final sample numbered 3,441) who performed a version of the Berg Card Sorting tests in which cards of different colours and shapes are shown to participants who are asked to sort cards based on a particular rule (such as colour, symbol or number). 

Decision-making ability was measured on 4,169 children (final sample of 4,046) using a version of the Hungry Donkey Test in which participants help a hungry donkey collect apples by choosing one of four doors – with Doors 3 and 4 representing better long-term choices based on net gains. 

Other data collected include children’s age, sex and country of residence, parental education attainment, media rules at home, family structure ( i.e., only child versus siblings, one-parent family vs both parents), weight status, pubertal status, total daily sleep duration and psychosocial well-being.  

Digital media duration and media multitasking in children

Researchers also asked about digital media use duration and media multitasking. Children were asked to report digital media use separately for weekdays and weekends, for example: “Thinking about yesterday, about how much time did you spend watching TV shows, movies or music videos on a cell phone?”  

According to the study, more than half of participants (57%) had low usage of all digital media types – less than one hour for each media type. About 13% of children had high digital media use except smartphone (more than two hours a day), while 10% had high smartphone and Internet use, but medium TV and low PC use. Around 20% children reported medium TV/internet use (between 1-2 hours a day), but low smartphone/PC use.   

“Positive association between media multitasking and impulsivity and cognitive inflexibility were also observed. Although not statistically significant, smartphone exposure and media multitasking were inversely associated with decision-making ability , while PC and internet exposure were positively associated with decision-making ability.”  

5 key findings from the study

More digital exposure means higher impact.

The duration of exposure to digital media in children is positively associated with emotionally driven impulsiveness and cognitive inflexibility, independent of a child’s well-being, weight status or sleep duration. “One additional hour of smartphone and internet exposure daily were associated with higher impulsivity score,” the study says..

There is a difference between internet-based and non-internet-based media

The longer children used smartphones or other digital media the higher impulsivity score they received, “while no association was observed for non-internet-based media including TV and PC.” The authors suggest that “perpetual flow of information and input received simultaneously from the online environment such as emails, notifications and social media posts, may act as stressors”. This in turn could lead to “mindless eating in front of screens especially in reward-seeking contexts”, and this may also reflect that digital media for children and adolescents displaces real-life interactions between parent and child as well as sibling and peer relationships.

“Social interactions are crucial for a healthy development because they built the foundation of processes related with personality and cognitive development, such as emotion regulation,” the research says. “The interference of digital media with parent–child interactions may compete with children’s ability to concentrate and regulate their emotions, leading to internalising and externalising problems like reduced ability to control impulses.”

High smartphone and internet use elicits different results for boys and girls

“The association between “high use of smartphone/internet use, medium TV/low PC” and impulsivity was stronger among girls compared to boys. This could be because girls mainly use smartphone/internet for socialising and social media, while boys mainly play games, the researchers say.

“Previous evidence shows that social media exposure impacts girls’ and adolescents’ psycho-emotional well-being and body-image via social comparisons over images posted on these platforms,” the research says. “This may lead to emotional overeating or restrained eating” owing to coping strategies for relieving negative emotions.

Impact can lead to poorer academic performance

Smartphone exposure and multimedia tasking were associated with higher cognitive inflexibility, which “may adversely impact youth’s ability to shift between tasks” – and this may lead to poorer academic performance in youths, say Lucia and her colleagues.

“Additionally, repeated exposure to fast-paced content, like short-edited video segments in social media (such as Instagram reels) or online game applications might trigger individuals into seeking higher arousal levels, which in turn hamper engagement in activities that require sustained attention (for example homework).”

Need for further research in this are

The research makes clear that it does not distinguish between the use of smartphones and Internet use for entertainment and educational purposes, and its examination of smartphone duration includes use for various content including music videos and TV shows – so the researchers urge further studies that might delve deeper into the particular use involved.

The study entitled “Digital media exposure and cognitive functioning in European children and adolescents of the I.Family study” is co-authored by Elida Sina, Christoph Buck, Wolfgang Ahrens, Juul M. J. Coumans, Gabriele Eiben, Annarita Formisano, Lauren Lissner, Artur Mazur, Nathalie Michels, Denes Molnar, Luis A. Moreno, Valeria Pala, Hermann Pohlabeln, Lucia Reisch, Michael Tornaritis, Toomas Veidebaum, Antje Hebestreit, and researchers associated with the I. Family consortium.  

Featured faculty/academic

Lucia reisch.

El-Erian Professor of Behavioural Economics & Policy

View Lucia's profile

Featured research

Sina, E., Buck, C., Ahrens, W., Coumans, J., Eiben, G., Formisano, A., Lissner, L., Mazur, A., Michels, N., Molner, D., Moreno, L., Hermann, P., Reisch, L., Tornaritis, M., Veidebaum, T., Hebestreit, A. and l.Family consortium. (2023)  “Digital media exposure and cognitive functioning in European children and adolescents of the I.Family study” Scientific Reports

The El-Erian Institute

The El-Erian Institute of Behavioural Economics and Policy is dedicated to researching human behaviour and decision-making.

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Digital Media

Increasing adoption and driving additional revenue.

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Cashless Payment

Don't get left behind.

The value of cashless payment is undeniable in terms of customer preference and operator value, but is there more operators can do when it comes to maximizing the value of a connection?

Download Now

digital media case study

Download the case study now, or keep reading to learn how you can maximize the power of your connection.

Introduction

The power of partnerships.

Leveraging the power of partnerships, Crane Medianet, or “Medianet” , one of the unattended retail industry’s largest digital out-of-home media networks, has been working for over 5 years to help operators engage consumers while offsetting the costs of connecting their screened points of sale through third-party funded advertising campaigns.  

For Crane MEDIA machine operators with active Crane cashless connections, the process of generating incremental advertising revenue is as simple as opting in to participate in third-party funded campaigns. Any campaigns they qualify for will display the media content and the operator will receive monthly payments for each participating screen over the campaign’s duration. Historically, third-party funded campaigns have offset as much as 30% of the operator’s monthly costs per connection - and for operators in the low-margin vending space, every penny counts.

But, what if that value-add partnership could be leveraged even further? 

MORE REVENUE? SOLVED

Ask us about digital advertising.

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What Operators Have to Say

“Medianet is a selling point for customers and any campaign or promotion that adds to cash flow without overhead is great. In the 21st century, where everyone has a touchscreen phone in their pocket, the ability to take cards and NFC contactless payment and communicate promotions to the customer right through the screen are just handful of ways that cashless and media provide ROI.”

-George Caruso, Tahoe Vending and Sonoran  Coffee & Food Services

digital media case study

Problem Overview

Increasing adoption.

In 2019, a Top 10 Fortune 100 brand approached Medianet with the goal of using the digital out-of-home platform to help increase adoption of their mobile wallet’s peer-to-peer pre-paid debit card. By displaying a 25% discount offer on targeted Medianet screens, applying that discount in real-time to the consumers who chose to use it, and paying operators the full 25% discount value, this brand hoped to both increase adoption of its payment product at participating machines and drive higher repeat purchases among those consumers, including at adjacent [non-participating] machines.

The Outcome

Metrics that matter for everyone.

In sum, participating machines saw an over 300% increase in use of the mobile payment option during the four-month campaign, and more than 200% after the campaign had ended [and the discount offer was no longer displayed or being applied]. 

Notably, Medianet also helped the brand advertiser grow new users by 65% across participating screened machines, and 58% in adjacent screen-less machines during the campaign period. 

Yet, operators with machines participating in this campaign received an additional benefit: they had up to 40% more transactions than comparable peer group machines, (similar machines based on location, transaction volumes, and product offering that did not participate in the campaign) as shown below.  

Transaction Summary

Media Driving Added Value

Crane Medianet has established itself as a leader in driving consumer engagement across unattended points of sale. While the insights Medianet gleans through its work for leading global brands can be transferred to operators for their own products and services, every third-party funded Medianet campaign also provides operators a reliable stream of incremental recurring ad revenue, offsetting their connectivity fees.

“The results of this particular campaign,” says Sharon Peyer, Vice President of Business Development and Media for Crane Payment Innovations, “underscore our media network’s unique ability to engage unattended consumers with messages that resonate so well they actually drive new behaviors that endure beyond the campaign horizon or advertised point of sale. Consequently, this brand client was comfortable providing operators and consumers significant up-front value via a fully funded 25% product discount in addition to our typical monthly campaign fees. The total transaction growth was a value-added benefit for operators.”

The campaign clearly reinforced the value of a connected screen to both attract a consumer’s attention and influence behaviors that multiply and endure. Any operator wishing to grow users of their own loyalty or payment alternative, for example, could likely generate similar results to this brand by leveraging Medianet’s expertise to display similar offers for their own products across any number of their Crane-connected screened points of sale.  

“Working with Medianet gives us a leg up on our competition [who carry older equipment] and makes it an easy sell when we are trying to win new locations. Promotions like this add even more value in that they are plug-and-play and deliver real, measurable ROI”

- Marty McNally, Pepsi MidAmerica

digital media case study

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  • Media case studies

Case study: digital media

Government communications headquarters (gchq).

In recent years, GCHQ has been on a journey to demystify, soften and humanise our brand to build trust in the organisation to help maintain its licence to operate, inspire the next generation of recruits and demonstrate how GCHQ is at the heart of national security.

Alongside explaining how our missions help to keep the country, one of the ways we’ve done that is to play on our proud history of our diverse “mix of minds” solving seemingly impossible national security challenges. We’ve given our younger target audiences a taste of the skill set they might need to work for us by publishing 2 puzzle books, selling more than 400,000 copies and raising £500k for the mental health initiative Heads Together. We also push out weekly puzzles through our popular social media channels.

To mark the fundraising milestone and enhance awareness of the GCHQ brand, we devised a social media influencer-led campaign called #PuzzlePose to coincide with Mental Health Awareness Week, promoting the healthy mind healthy body concept during lockdown with a special puzzle.

For this digital-first campaign, we worked with social media influencers popular among one of our key target audiences – young women. The campaign saw a BBC Radio One DJ, the Most Influential Woman in UK Tech Winner 2020, a Channel 4 presenter, comedians, actors, authors and cyber security influencers all strike a #PuzzlePose on Twitter, showing their support for Mental Health Awareness Week while promoting GCHQ’s fundraising efforts in a playful way.

Through these influencers, we reached 4 million people in our target audiences who are unlikely to have interacted with our brand before, encountering an organisation with a sense of fun, good corporate social values while also maintaining intrigue. Our own content reached two million people with double the number of impressions than our usual puzzles and overwhelmingly positive sentiment.

The social media conversation generated also sparked media interest with a number of national online media outlets picking up on the story creating a renewed circular drive of social media interest, culminating with our chief puzzler doing an interview on BBC R4 Today programme.

We gained hundreds of followers on both Twitter and Instagram as a result, helping to shift the makeup of our audience on the latter to a more female-focused audience. We also saw a small uptick in the number of people visiting our careers website on the day of the campaign.

Josh P, GCHQ

In this section

Related topics.

  • Health and wellbeing
  • Campaigning
  • Digital communication

Published 10 May 2021

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