Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Aja Frost

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

cover letter for sales job application

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

→ Click here to access 5 free cover letter templates [Free Download]

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

an effective sales cover letter example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Professional Cover Letter Templates

Don't forget to share this post!

Related articles.

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

How to Become a Consultant: 11 Steps to Doing it Right

Types of Sales Jobs: Which Is Right for You?

Types of Sales Jobs: Which Is Right for You?

33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

The Guide to Becoming a Sales Director

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

  • Write short, concise sentences and remove unnecessary adjectives
  • Make your paragraphs shorter, or use bullet points to make key ideas stand out
  • Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

Writing A Sales Representative Cover Letter

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

  • Work experience
  • Sales experience and sales skills
  • Communication skills
  • Time management abilities
  • Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

  • Sales Associate Cover Letter 1
  • Sales Associate Cover Letter 2
  • Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

  • Inside Sales Rep Cover Letter 1
  • Inside Sales Rep Cover Letter 2
  • Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

  • Outside Sales Rep Cover Letter 1
  • Outside Sales Rep Cover Letter 2
  • Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

  • Sales Manager Cover Letter 1
  • Sales Manager Cover Letter 2
  • Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

Actionable sales advice

Get actionable sales advice read by over 200,000 sales professionals every week.

Product Screen Shot

cover letter for sales job application

Build my resume

cover letter for sales job application

  • Resume builder
  • Build a better resume in minutes
  • Resume examples
  • 2,000+ examples that work in 2024
  • Resume templates
  • 184 free templates for all levels
  • Cover letters
  • Cover letter generator
  • It's like magic, we promise
  • Cover letter examples
  • Free downloads in Word & Docs

7 Sales Cover Letter Examples & Writing Guide for 2024

Stephen Greet

  • Sales Manager Cover Letter
  • Pharmaceutical Sales
  • Sales Assistant
  • Digital Sales Representative
  • Sales Consultant
  • Medical Sales
  • Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. 

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your  sales resume  when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your  top job skills  at every sales interview.

cover letter for sales job application

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Sales manager cover letter template

Why this cover letter works

  • Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
  • Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

  • Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Sales Assistant Cover Letter Example

Sales assistant cover letter template

  • For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

  • You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
  • Company websites and  sales representative job descriptions  are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Sales consultant cover letter template

  • Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table. 
  • It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Medical sales cover letter example

  • Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Car Sales cover letter template

  • Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package. 

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

cover letter for sales job application

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression. 

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

cover letter for sales job application

Step 2: Demonstrate achievement with details

The  format of your resume  works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job. 

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned. 

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details. 

cover letter for sales job application

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application. 

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company. 

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements. 

cover letter for sales job application

How to start a sales cover letter

Your contact info:  If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

  • Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date:  Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

  • Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address:  In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources  Trek Bikes 801 West Madison Street Waterloo, WI 53594

  • Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting:  First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working. 

Dear Mr. Lloyd:

  • Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

cover letter for sales job application

How to write your sales cover letter

Body:  Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

  • Formatting:  The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading. 

Opening paragraph:  Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like: 

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field. 

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try: 

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.  

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3:  The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible. 

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application. 

Closing paragraph:  You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad: 

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration. 

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

cover letter for sales job application

How to end a sales cover letter

Signature:  This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name. 

Best regards,

Natalie Walton

  • Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink. 

Enclosure(s):  The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description. 

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

  • Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect. 

Snag Your Next Sales Role with a Selling Resume 

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to  check your resume  or use a  free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

Sales manager resume example with 4+ years of experience

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and  resume tips  will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

Create my free resume now

  • Terms And Conditions
  • Privacy Policy
  • Editorial Policy

Reaching Digital

Home » 7 Best Cover Letter For Sales Job Samples

7 Best Cover Letter For Sales Job Samples

Cover letter for sales job

When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications. To help you get started, here are seven of the best cover letter samples for sales jobs.

Each of these samples has been designed to grab the attention of employers and show them why you’re the perfect candidate for the job. So, whether you’re looking for a entry-level sales position or a more senior role, one of these samples is sure to get you noticed.

If you need more help writing your cover letter, check out our complete guide. And, for more sales-specific tips, take a look at our article on How to Sell Yourself in a Cover Letter.

Table of Contents

How To Write a Cover Letter For Sales Job?

Many people view writing a cover letter as a daunting task, but it doesn’t have to be! A cover letter is simply an opportunity to sell yourself as the best candidate for the job. The goal is to convince the hiring manager that you are the best person for the job. Here are some tips on how to write a cover letter for a sales job:

  • Start by introducing yourself and your qualifications.
  • Explain why you are interested in the position and why you would be a good fit for it.
  • Highlight your key selling points and highlight what makes you stand out from other candidates.
  • Use persuasive language to close your letter and encourage the hiring manager to contact you for an interview.

By following these tips, you can write a cover letter that will help you land your dream sales job!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

sales manager cover letter

Cover Letter For Sales Job

Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team.

As a Sales Associate, I would bring my extensive experience in customer service and sales. In my current position, I work closely with customers to identify their needs and then provide them with the products or services that best meet those needs. This approach has resulted in consistently high customer satisfaction ratings for me.

I am also a skilled negotiator, which would come in handy when trying to close sales deals. In addition, I have a proven track record of meeting and exceeding sales targets.

Believe that I have the necessary skills and attributes to be a successful Sales Associate at your company. I am confident that I would make a positive contribution to your team and help you achieve your sales goals.

Would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Sales Manager Cover Letter

Dear hiring Manager,

I am writing in regards to the sales manager position that your company has recently posted. Based on the job description, I believe that I am the ideal candidate for this role.

As a sales manager with over 10 years of experience, I have a proven track record of success in achieving sales targets and driving growth. In my previous role, I was responsible for managing a team of sales representatives and successfully grew the team’s revenue by 20% year-over-year.

I am confident that I can bring the same level of success to your company. In addition to my sales management experience, I also have a deep understanding of the latest sales strategies and technologies. I am excited to put my skills to work in order to help your company achieve its goals.

Thank you for your time and consideration. I look forward to speaking with you soon.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Sales Representative Cover Letter

I am writing in regards to the open Sales Representative position at your company. Based on my research and understanding of your company’s needs, I believe that I am the ideal candidate for this role.

As a Sales Representative, I have successfully generated new business opportunities and maintained existing client relationships through effective communication and solutions-oriented approach. My interpersonal skills and ability to build rapport quickly has allowed me to establish trust and credibility with clients, which has resulted in long-term relationships and repeat business.

In addition, I have a proven track record of achieving or exceeding sales quotas. In my current role, I have consistently outperformed my peers and was recently recognized as the top sales performer for the second quarter in a row. I am confident that I can bring this same level of success to your company.

I would welcome the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Sales Associate Cover Letter

The writing to apply for the position of Sales Associate at your company. I am a highly motivated individual with a strong interest in sales and customer service. I have previous experience working in a retail environment and have proven myself to be a successful salesperson.

The confident that I can be a valuable asset to your team and contribute to the success of your company. I am eager to learn and grow in this field, and I believe that working for your company would be a great opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Restaurant Cover Letter Samples

Cover Letter For Sales Executive

I am writing to apply for the position of Sales Executive at your company. Based on my research, I believe that I am a good fit for this role and would be a valuable asset to your team.

As a Sales Executive, I have experience in managing sales teams, developing marketing strategies, and closing deals. In my previous role, I increased sales by 20% in just six months. I am confident that I can bring my skills and experience to your company and help contribute to your bottom line.

In addition to my professional experience, I have also completed a Bachelor’s degree in Business Administration. This educational background has given me the knowledge and skills necessary to be successful in sales.

I would appreciate the opportunity to discuss my qualifications with you in further detail. Please do not hesitate to contact me at ___________ to schedule an interview. Thank you for your time and consideration.

Related: Customer Service Cover Letter: 17 Examples & Templates Included

Sales Cover Letter

To Whom It May Concern,

writing to apply for the Sales position with ABC Company.

Have five years of sales experience and a proven track record of success in achieving sales goals. It is a motivated self-starter who is able to work independently and as part of a team. Have excellent communication and interpersonal skills and a strong customer service orientation.

Confident that I can be a valuable asset to your team and contribute to the success of your company. I look forward to discussing my qualifications and experience with you in further detail.

Thank you for your time and consideration.

Related: Generic Cover Letter: 09 Samples & Examples

7 Things To Include In a Cover Letter For a Sales Job

  • Research the company you want to apply for: A company’s website can tell you a lot about their culture, values, and what they’re looking for in an employee. Take some time to research the company you’re applying to so that you can tailor your cover letter to match them. You can also look up information about the hiring manager, so you can address them by name in your cover letter.
  • Use a professional tone: A cover letter is not the place to jokes or try to be too creative. You want to sound professional and competent, so use formal language and avoid slang. Stick to simple words and phrases, and keep your sentences short and direct.
  • Highlight your relevant experience: In your cover letter, you want to highlight any experiences or skills that are relevant to the job you’re applying for. If you have any relevant sales experience, be sure to mention it.
  • stress why you want the job: In your cover letter, make sure to mention why you’re interested in the job and why you think you would be a good fit for it. If you have any personal connections to the company or the industry, mention those as well.
  • double check for errors: Before sending off your cover letter, take a few minutes to proofread it for any spelling or grammatical errors.
  • follow-up after your interview: After you’ve interviewed for the job, be sure to follow up with a thank-you note (either by email or snail mail). Mention anything from your interview that further stresses why you’d be a great fit for the job, and restate your interest in the position.
  • conclude with confidence: End your cover letter with a confident sentence or two reiterating your interest in and qualifications for the job.

Related: What is Cover Letter? Complete Guide To Get any Job.

A cover letter is an important step in the job application process. It is your opportunity to introduce yourself and sell your skills to a potential employer. When writing a cover letter for a sales job, it is important to focus on your achievements and experience in the sales field. You should also highlight any customer service or communication skills that you have. In addition, be sure to express your interest in the specific position and company. If you can, try to personalize your cover letter by including a specific example of how you helped a customer or closed a sale. Finally, be sure to proofread your cover letter carefully before sending it off. A well-written cover letter can give you a competitive edge and help you land the sales job of your dreams.

cover letter for sales executive

You may also like

Cover Letter for PhD Application

Cover Letter for Ph.D. Application: 5 Template ideas

customer service officer cover letter

Customer Service Representative Cover Letter: 09...

cover letter for waitress job

Waitress Cover Letter: 07 Template Ideas

Computer Science Cover Letter

Computer Science Cover Letter: 05 Ready Template

Associate Cover Letter

9 Best Associate Cover Letter Samples [Free]

Inspiring Cover Letters

Creative Inspiring Cover Letters: 7+ Template

About the author.

' src=

Jessica William

Leave a comment x.

Save my name, email, and website in this browser for the next time I comment.

Dollar General

Ready to join us in our mission of Serving Others? What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

Retail Jobs

IMAGES

  1. Sales Associate Cover Letter

    cover letter for sales job application

  2. FREE 14+ Sample Sales Cover Letter Templates in MS Word

    cover letter for sales job application

  3. Sales Cover Letter Example (+ Free Template & Writing Tips)

    cover letter for sales job application

  4. Cover Letter Template For Sales Job

    cover letter for sales job application

  5. Sample Cover Letter For Sales Job; Use This Customizable Sales Cover

    cover letter for sales job application

  6. Sales Manager Cover Letter Sample

    cover letter for sales job application

VIDEO

  1. Cover letter for job application

  2. COVER LETTER FOR JOB APPLICATION (supermarket)

  3. How to Create a Compelling Cover Letter that Stands Out!

  4. ‘S’ Letter Mobile Cover Painting #youtubeshorts #mobilecoverart #diymobilecoverdecoration #diy

  5. Email Cover Letter Sales Executive / Sales Representative / Sales Engineer / Sales Consultant

  6. how to make best cover letter

COMMENTS

  1. Sales Cover Letter Example and Template for 2024

    Many sales positions ask applicants to submit a resume and a cover letter describing their relevant qualifications. In this article, we explain what to include in a cover letter for a sales position, provide tips for writing an effective cover letter and share an example.

  2. Sales Cover Letter Example & Tips

    A great sales cover letter goes a long way in convincing employers you have the experience and skills in sales to get the job done. Use our sales cover letter example and tips below for help. January 24, 2024 Build My Cover Letter Now 4.9 AVERAGE RATING 36 people've already rated it View Text Format Download

  3. Sales Cover Letter Examples, Templates and Writing Tips

    11/08/2023 Sales Cover Letter Examples, Templates and Writing Tips Ready to open new doors and close impressive deals at that sales job? We'll teach you how to write the best cover letter for sales associates, representatives, or managers. Christian Eilers, CPRW Career Expert Old school salespeople know "ABC" as "Always Be Closing."

  4. Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

    Published: April 20, 2022 A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

  5. Sales Cover Letter

    Basics A sales cover letter is a chance to sell yourself. It's an opportunity to personalize your job application and explain why you're the best person for the sales job you want. Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role.

  6. Sales Cover Letter: Example & Tips for Sales Positions

    Christian Eilers, CPRW Career Expert Updated: January 09, 2024 Article Rating: Our customers have been hired by: Table of Contents Show You've got sales skills that could convince a fish it needs a bicycle. But convincing a hiring manager that they need specifically YOU in their team is a different story.

  7. How to Write a Sales Cover Letter (Examples & Templates)

    Amy Copadis · October 28, 2022 If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab, cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff.

  8. 7 Sales Cover Letter Examples & Writing Guide for 2024

    Stephen Greet January 6, 2024 Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you've got.

  9. Professional Sales Cover Letter Examples for 2024

    List your accomplishments. These are much more meaningful to potential employees than lists of job responsibilities. Make your worth known and bear in mind that you must do one of two things for an employer to prove your value, which is either increasing revenues or decreasing costs.

  10. 7 Best Cover Letter For Sales Job Samples

    Written by Jessica William When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications.

  11. Sales Representative Cover Letter Samples

    Christian Eilers, CPRW Career Expert Updated: December 22, 2023 Article Rating: Our customers have been hired by: Table of Contents Show From promoting your company's wares to international clients to sealing the deal at the end, you are a sales pro. But, at this job, you're applying to, do they know it?

  12. Sales Cover Letter: Sample and Complete Guide [20+ Examples]

    Ending strongly on a cover letter for retail sales positions is just as critical as an attention-grabbing start, like the perfect value proposition. Read this for more tips and examples: How to End a Cover Letter: Sample & Complete Guide [+20 Examples] 6. A Postscript to Seal the Deal. Wait, you said we were done!

  13. How to Write a Sales Cover Letter (With Examples)

    1. Do your research Before you start writing the actual cover letter, do some research on the company you're applying to. Find out about their core values and priorities or if they are currently undergoing any changes. This can help you tailor your cover letter more effectively to their needs and expectations.

  14. Sales Cover Letter Examples (With How-to Step Guide)

    How to write a sales cover letter. You can follow these steps to write a strong sales cover letter: 1. List your contact information. You want the hiring manager to be able to find your contact information as quickly as possible when they reference your application. Many people use formatting or graphic design techniques to create a header they ...

  15. Sales Associate Cover Letter Example and Template for 2024

    Melody Wilkins 771-555-0199 [email protected] New York City, New York May 3, 2023 Dear hiring manager, I'm writing to express interest in the Sales Associate position at Leapfrog Boutique. My experience in the retail, customer service and sales industries has worked to improve my sales skills and given me a passion for connecting with customers and ensuring satisfaction.

  16. How to write an effective car sales cover letter in 8 steps

    A well-written cover letter is often as valuable as a CV in the job application process. Related: How to write a car sales representative CV (With examples) How to write a car sales cover letter You can use the following eight steps to write an effective cover letter: 1. Provide your name and contact information Regardless of how you plan to ...

  17. Home

    What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we're growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

  18. Retail Sales Associate Cover Letter Example and Template for 2024

    Here are six steps you can follow to write a cover letter for a retail sales associate position: 1. Research the company. Before preparing your application materials, it can be very helpful to research the company offering the position. It's often a good idea to explain your interest in the company in your cover letter, and it's easier to ...

  19. Russian jobs: a guide to finding work in Russia

    Applying for Russian jobs. Even though some multinational companies use online application forms, CVs and letters remain a typical way to apply for jobs in Russia. A cover letter is an essential part of the job application and is often considered more important than the CV.

  20. Taco Bell® Jobs & Careers

    Start your career with us and get education assistance, competitive pay and flexible hours. Check out this video to see the culture in our restaurants. Whether you want to pursue a career with Taco Bell or utilize our career opportunities as a launching pad for your dreams, we want to be a part of your story.

  21. How To Write a Sales Assistant Cover Letter (With Example)

    To create an effective sales assistant cover letter to accompany your resume, follow these steps: 1. Create a header. When preparing a cover letter for a sales assistant cover letter, create a header by placing your contact information at the top of the page. This includes your full name, phone number, email address and current location.