10 Best Content Writing Services (2023)
- Sam Swanson
- October 24, 2023
Content writing services are everywhere. The demand for good content continues to rise and, naturally, also the supply of content writing services. But with so many options available, it can be hard to choose the right company to partner with.
If you are thinking of using a content writing service, read on to learn more about some of the best content writing companies available and what they offer; but first, a bit about what these services entail.
What are content writing services?
Content writing services help companies create content, such as blog articles, web content, press releases, white papers, product descriptions, and more. These services have become more popular in the last decade due to the rise of online users and the demand for content creation to help brands reach and engage users.
There are many different types of content writing services. Some specialize in specific content types, such as blog articles, others offer various types of content, and some focus on serving specific industries.
Why use a content writing service?
Working with a professional content writing service can help you create better content faster. The content these providers create can help you increase your traffic from search engines and engage your audience, helping you build authority in your industry.
Content writing services also solve the problem of time and scale. In many cases, outsourcing content to a service provider, especially for significant content demands, is easier than building an in-house content team and can provide a better result. Alternatively, using a service can help supplement your content team’s capacity.
Best content writing services
There are hundreds, if not thousands, of content providers. To help you out, we’ve narrowed down the list to the top 10. We’ve assessed each content writing company’s history, how past and present clients rate them, pricing, and the pros and cons of each provider.
1. Writing Studio
Writing Studio is a content writing service that produces high-quality content such as blog articles, white papers, product descriptions, and more. We cover various industries and are well-known for writing on technical topics, such as medicine and finance.
We only hire the most experienced and qualified content writers and pride ourselves on providing our clients with a smooth experience and content that gets results.
- Writing Studio offers a hands-on service to help you with every aspect of your content writing needs (research, writing, editing, and formatting).
- Our writers have qualifications in the fields they write about and understand how to write content optimized for the web.
- All content is edited, proofread, and formatted. You can also request up to two revisions.
Writing Studio has excellent reviews (5 out of 5-star average) on G2 , Trustpilot , and Glassdoor from happy clients and writers who worked for us. The previous clients say we deliver high-quality content on time and offer great customer service.
Writing Studio reviews →
Writing Studio charges clients anywhere from $0.20 per word for an order under 5,000 words to $0.125 per word for over 10,000 words. We also offer enterprise pricing for orders over 100,000 words.
Writing Studio is a one-stop shop for high-quality content written by experts. You’re assigned a dedicated content manager that takes care of all your needs to ensure you’re delighted with your content.
Writing Studio does charge slightly more than some of our competitors, but the quality of our writing will ensure you get much better results, which makes it a worthwhile investment to make.
Writing Studio employs high-quality and well-qualified writers who can craft all of your content at fair and transparent prices. We are the ideal service provider if you want to create content at scale and cover technical topics.
ContentWriters is a full-service content writing agency that will match you with experienced and vetted content writers.
- ContentWriters connects you with expert writers who can write all major types of online content.
- Their website is easy-to-use.
- They offer unlimited revisions.
- They serve all major industries.
Feedback from past and current clients is great. They all say the company has excellent customer service, and the content is written to a high standard. ContentWriters has a 4.5 out of 5-star rating on Trustpilot and 3.8 out of 5 stars on G2 .
ContentWriters reviews →
ContentWriters charge per project, not per word. Expect to pay $110+ for a blog post 300–500 word article delivered in 5 days or $120+ for a faster turnaround of 3 days.
All of their writers are U.S based and are thoroughly vetted before the company hires them. Their writers will research topics for you, and they also edit and proofread all your content.
The biggest downside of their platform is that they tend to be quite expensive compared to other options. You also don’t get to choose the specific writer you work with.
ContentWriters have a good track record of delivering high-quality content to their clients but expect it to cost you more than using other content writing services.
Verblio is a US-based blog and content writing service specializing in SEO-optimized content, primarily blog articles and other content types such as eBooks and press releases.
- All writers are U.S based and are vetted by the company before joining.
- They offer a satisfaction guarantee for all content orders.
- All writers understand SEO best practices.
The company has excellent reviews on G2 . As of January 2022, they have an overall rating of 4.9 out of 5 stars. The quality of their work is mentioned repeatedly in client reviews.
Verblio reviews →
Expect to pay from $34 to $359 per piece of content. For example, a 1,000-word article would be $ 199.95.
All content is researched, written, edited, and checked for plagiarism by one of their experienced writers. The company also offers a higher level of customer service than many of its competitors.
Verblio does charge more than other options, but the quality of their writers is generally better.
If you want to work with a full-service blog and content writing service, then Verblio is a great option to consider. But keep in mind Verblio will cost more than many other options.
4. Express Writers
Express Writers is a full-service content writing company that will research, write, and edit content for your website or blog.
- Express Writers is an easy-to-use service. Simply sign up, fill out a content order form, and they will do the rest.
- They offer fixed and transparent prices.
- They train all of their writers to write for SEO.
Express Writers reviews are generally good on Trustpilot , where they have an overall 3.6 out of 5-star rating. The only negative complaint about the company is that they charge more than other writing services.
Express Writers reviews →
You can expect to pay between $0.09 per word for a “general writer” and $0.30 per word for the most experienced writers covering technical topics.
The company employs 90 content writers who are vetted and trained in SEO. You can have all your content written by them, for example, blog posts, eBooks, newsletters, ad copy, and even podcast summaries.
Express Writers charge slightly more than their competitors, and some clients have pointed out that not all writers deliver high-quality content.
Overall, Express Writers offers a good content writing service, and you can get all forms of content written from them. But you can expect to pay more than other options.
Upwork is one of the largest freelance marketplaces to find content writers for hire .
- Upwork is an easy-to-use platform. You can sign up and post jobs, or you can search for writers to hire directly.
- Upwork has a large pool of writing talent to choose from.
- You can handle project delivery and payments within their website.
For a large platform, they have a good overall rating on Trustpilot of 4.5 stars out of 5, which is from over 7,000 reviews.
Upwork reviews →
Expect to pay roughly US$15 per hour for a writer with some experience and up to $80 per hour for a very experienced content writer.
You can find writers on Upwork who specialize in lots of different industries and topics. It is easy to find writers, give them your project, rate them, and make payments.
You might have to work with a few different writers before finding a good fit – this can be time-consuming and costly.
Upwork is one of the largest freelancer platforms online and is trusted by thousands of clients. Chances are you will find a great content writer on the platform; it might just take some time.
Compose.ly will match you up with one of their writers who can write high-quality content for you. The company also handles all payments between you and the writer.
- Compose.ly can match you up with experienced writers who can craft SEO-optimized content like blog posts, articles, eBooks, and more.
- They have transparent pricing.
- They offer good customer service.
Overall, Compose.ly has particularly good ratings from its clients. On Trustpilot , their rating is 4.4 stars out of 5. Most of the reviews say they deliver great content on time.
Compose.ly reviews →
You can expect to pay a minimum of $74.99 per 500 words of content. You can also opt for their managed subscription service, starting from $999 per month.
The company has a good process in place to vet the writers they hire so you can be sure of getting quality content written. They even offer free samples before you commit to working with them.
The prices of the service are on the high-end, and there are cheaper alternatives like Upwork, but you’ll have to vet your own writers. Another downside of the company is that they offer no volume discounts for large content orders, unlike most other services.
Overall, you can expect to receive high-quality content written by experienced writers when you work with Compose.ly, you just have to be prepared to pay above-market rates.
WordAgents is a premium SEO content writing service that you can work with to produce multiple content types (but mostly SEO articles).
- WordAgents offers a hands-on, agency level of service, providing you with content at scale optimized for search engines.
- All content is professionally edited before you receive it.
- They have transparent pricing and bulk discounts.
WordAgents have good reviews from previous clients on several blogs and have a 3.2 out of 5-star average rating from writers on Glassdoor .
WordAgents reviews →
Expect to pay $0.06 per word for large orders (over 20,000 words) and around $0.12 per word for orders of 1000 words.
All of their writers are vetted before joining the company and they train all of their writers to be SEO experts. They edit every piece of content that you order and can deliver it to you within 7-days.
WordAgents will deliver higher quality content, but you will pay a lot more for it than other alternatives.
WordAgents offers a comprehensive content writing service that will ensure you get content that ranks high Google. Since they deal with very large bulk orders, they may not be ideal for topics requiring subject matter expertise.
Contently is different from other content writing services as it matches you up with writers and provides software to manage your whole content marketing operation. They are particularly ideal for enterprises with complex content needs.
- You can manage every aspect of your content marketing strategy on their platform, including written and visual content.
- You can integrate other business tools like Google Workspace into their system.
- When you require content to be produced, you will be working with an experienced team of content creators.
Contently has a very good 4.6 out of 5-star rating on G2 . Reviewers point out the great customer service and that the content they produce is very high-quality.
Contently reviews →
The company only hires experienced writers and other content producers. Their all-in-one platform will help you become more efficient and productive.
The biggest downside of using their service is the cost. It only makes sense to use their service if you have a very high content marketing budget.
You can expect to pay a minimum of $3000 per month to use their service, and on top of that, you have to pay for each piece of content you order.
Contently offers a comprehensive software package that would be a good fit for larger companies with higher budgets. Otherwise, for smaller companies, there are better alternatives to use.
9. Crowd Content
Crowd Content is a content writing service you up with content writers who can produce everything from blog posts to product descriptions. You can choose writers based on their rating level.
- Crowd Content has thousands of writers to choose from.
- All writers are rated so you can see how well they have worked in the past.
- You can order lots of different types of content on the platform.
Crowd Content is a popular platform with decent reviews (4 out of 5-stars on Trustpilot ), but there are negative reviews from clients who were not happy with the content quality they received.
Crowd Content reviews →
They have a large pool of writers on their platform, and reviewers praise the ease of use of the service and their clear pricing structure.
The company seems to sometimes struggle to deliver high-quality content consistently to clients, which suggests their rating system isn’t as good as it could be.
The amount you pay depends on the “level” of the writers. For example, 1-star writers cost 3¢ per word, and 4-star writers cost 13.5¢ per word.
Crowd Content is an easy-to-use content writing service that offers good prices. However, the quality of writing their writers produce may not always be consistent.
WriterAccess is another platform to connect with content writers who can write website and blog content for you. Unlike other platforms, once you find a good writer, you can work with them exclusively.
- WriterAccess features thousands of writers.
- They have a dedicated customer service system.
- They have simple and transparent pricing.
WriterAccess has a 4.1 out of 5-star rating on G2 , which is good compared to other platforms. Their good customer service is mentioned a lot by reviewers.
WriterAccess reviews →
WriterAccess charges membership fees of between $39 and $99 per month (plus a free trial); keep in mind you still have to pay per word for your content. Their top-tier membership subscription provides better account management options.
They give every writer a rating which you can use to vet freelancers that you hire. Reviews of the company suggest the content they deliver is of a good standard.
They do not have staff editors, so you’ll have to edit your content once it is given to you by the writer. You may also have to try out many different writers before finding a good fit.
Overall, WriterAccess is an easy-to-use platform to find freelance writers, and they offer a good level of customer service and transparent pricing. However, you do have to pay a monthly membership fee that other alternatives do not charge.
Tips for finding the best content writing company to partner with
There is an abundance of content writing services available, and it can be challenging to figure out which company is going to be ideal for your needs. The following tips will help you shortlist service providers so you can more easily find the ideal company to partner with.
Check out client reviews
No matter which company’s website you visit, they will have great things to say about themselves. To get a more accurate picture of the experience clients have had with them, check out reviews on third-party websites such as G2, Trustpilot, Clutch, UpCity, and Google Reviews.
If a company has an average rating of over 80% (4 out of 5-stars) this is a good indication that they, for the most part, provide a high-quality service. In general, any average rating under 80% shows that the service they provide is inconsistent. An average of over 80% usually shows that their service quality is consistent. The closer to 100%, the better. Ideally, you want to find a company that has multiple reviews and a high average.
Do they have industry-specific experience?
When it comes to publishing content on your website (or on your clients’ websites if you’re an agency), factual accuracy is paramount. It’s important to work with a company that has experience in your industry, especially if you’re publishing content about more technical topics, such as medicine and finance.
If you’re writing content about cancer, it’s best to have writers working on that content who are medical doctors, or PhDs in relelvant fields. These “subject matter experts” as they’re called, will understand the nuances of the topic and provide content that is of higher quality. So be sure to assess a service for their specific expertise in the industry you require content for.
Ask for content writing samples
It’s a great idea to either check out content writing samples on their website or request samples similar to the content you want to create.
Seeing content writing samples will quickly give you an idea of the quality you can expect from them and help you determine if the price advertised is reasonable for the quality they have previously delivered before. It’s also worth checking out case studies or requesting them to see how previous content they have written for clients has performed in search engines or other content marketing KPIs such as conversions.
Budget is an important consideration, especially if you’re re-selling content and have specific margins you’re aiming to maintain. But it’s not so black and white, especially if you’re creating content for your website.
Let’s say a service costs 20% more than a competing one, but their content is twice as good. In that case, despite the 20% increase, it would be worthwhile going with that option because the content itself could provide a higher return on investment than that initial 20% higher rate. Of course, pricing is a vital part of the decision-making process, but remember to consider other factors such as quality and the service’s capabilities, and not just decide based on the price itself.
Give the service a “test”
The best way to test a content writing service is to start small, with one or two articles, and then scale up from there as you become more confident with their abilities. But before starting a test. Some companies will offer free samples, others provide discounts for first orders, and others keep the same pricing.
It’s always important to start small. The good thing about content writing services is that the majority don’t require any long-term commitment and have small minimum orders. This means you can test multiple providers without breaking the bank to help you make a decision about which provider to partner with over the long term.
The bottom line
Overall, finding the right content writing service comes down to how much you are prepared to pay, the quality you’re looking for, and the relationship you want to have with the company. In general, the more you pay, the better the quality of the writing, the better it will perform as part of your content marketing strategy, and the better the customer service will be.
You have many options, including freelance marketplaces such as Upwork and WriterAccess, and more full-service agencies such as Writing Studio and Verblio.
There are many excellent content writing services out there, but finding a great one is easier said than done. Hopefully, this list has provided you with some options to consider and a few helpful tips on your journey to finding your perfect partner.
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Top 10 Content Writing Agencies to Fuel Success in 2023
April 17, 2023
Getting lost in the sea of competition? These content writing agencies can help you make waves.
Here you’ll find:
- What a content writing agency is
- Top content writing agencies of 2023
- How to choose the right one for you
- Benefits of outsourcing content vs. writing in-house
Ecommerce content marketing evolves at warp speed, and producing killer content helps you keep up. Why? Because great content captures your audience’s attention, drives results, and propels your brand into the spotlight.
Poorly-executed content does the exact opposite. It puts your audience to sleep, delivers little-to-no value, and sends your brand hurtling into the abyss like Barb in the Upside Down. Yikes.
The catch? People form first impressions within 7 seconds — and content is no different . You only have a tiny window to grab their attention. So, how will you make it count?
With incredible content. Problem is, crafting high-value written content is an art form, and often, best left to the pros.
In this article, we’ve compiled the ultimate lineup of stellar content writing agencies and services of 2023, sprinkled with expert insight from our CEO at HawkSEM, Sam Yadegar.
Kick back and grab an eggo, we’re jumping right in.
First, here’s the list:
Top 10 content writing agencies
- BKA Content
- Blue Corona
- Rise Interactive
- Seer Interactive
What is a content writing agency?
Content writing agencies write digital marketing content. They usually have a team of writers, editors, and content strategists. Together, they provide brands with engaging, results-driven, high-quality content that resonates with target audiences.
With a diverse skill set and ability to tackle projects of all sizes, partnering with a writing agency helps you nail your business goals.
When it comes to content creation, the sky’s the limit. But popular types of content include:
- Website content: Landing pages, sales pages, product descriptions, web pages, blog content
- Technical writing: White papers, user guides and manuals, ebooks, case studies
- News and press releases
- Social media: Posts, captions, and ads for Instagram, Facebook, LinkedIn, YouTube, Twitter.
- Video, photo, and audio content: Scripts, infographics, podcasts, webinars
- Search engine optimization (SEO): Keyword research, SEO formatting, metadata, alt text, etc.
- Proofreading, editing, and revision services
- Content management
- Content marketing strategy
In a nutshell, content writing agencies are your one-stop shop for all things written content.
… but they’re not all created equally .
10 best content writing services in 2023
So what makes a great content agency?
Expert writers and high-quality content creators use strategic data and insights to tailor content that speaks directly to target audiences. They understand a brand’s voice and mission, using that as the guiding force behind every piece of content.
Who’s worth your investment?
We rolled up our sleeves and dug deep into each agency’s services, track records, case studies, and more to bring you a selection of the best content writing agencies in 2023.
Read on for our top 10 picks.
Homepage. (Image via Screengrab)
HawkSEM is a full-service digital marketing agency helping businesses boost their visibility, drive more targeted traffic, and generate more leads and revenue.
We do it all, from SEO marketing and ad strategies to creating content that positions your brand as a thought leader.
With our next-level proprietary tech, ConversionIQ , we track and optimize all your marketing data in one place. We set you up with the ultimate digital marketing toolbox to supercharge your campaigns and give you epically high ROI .
- Investigate your business and target audience. What makes them tick? What’s your brand voice and identity? What are your mission and values?
- Aim for your financial goals . We analyze your current acquisition costs, laser in on your revenue goals, and assess your existing market shares. Then, we devise a plan for dominating the competition.
- Dive deep into the data and metrics. What’s building you up? What’s dragging you down?
- Outline the customer journey. From pre-click to post-conversion, we connect the dots between keywords, ad copy, landing pages, web content, and channels to create a cohesive strategy.
- Craft customized, engaging content that fortifies your authority in the industry and inspires action.
- Execute . We don’t just unleash your plan into the wild. We closely monitor your marketing campaign performance in action and continuously fine-tune it to make it even better.
This proven framework is how we helped Nava Health , CDL Consultants , and Peer Software double their conversions and hack their business growth.
We love partnering with innovators and market leaders on a mission to blaze new trails in their industry. Sound like your brand? Let’s chat .
- Campaign strategy and execution
- SEO content writing and marketing
- Web content design
- Paid social media marketing (Facebook, Instagram, LinkedIn, Twitter, etc.)
- PPC management
- Performance display campaigns
- Shopping feed management
- Google Ads (formerly AdWords)
- A/B testing
- ROI and conversion tracking
SmartBug Media is a full-service inbound marketing agency. Like us, they take a holistic approach to content marketing, working closely with their clients to understand their businesses and target audiences on a deeper level.
They tailor their offerings to each client’s needs and goals, achieving results through data-driven strategies.
With a 360° focus on inbound marketing, SmartBug helps businesses achieve their goals and grow their bottom line.
For example, they gave Southern Nazarene University (SNU) a digital makeover by creating a comprehensive digital marketing strategy.
At the core of this strategy? High quality SEO-driven content.
Thanks to this overhaul, SNU saw dramatic improvements. Notable results include a 29% increase in new enrollment, a whopping 368% increase in organic traffic, and an overall conversion rate of 3.4%.
Now that’s a beautiful partnership.
- Inbound and account-based marketing
- Ecommerce marketing
- Paid search and social
- Web design and consulting
- Sales enablement
- Creative and branding
- Public relations
- HubSpot management
- Video marketing
- One-off projects
Verblio is an affordable content writing agency that connects businesses with freelance writers. They offer custom, high-quality content for blogs, websites, and other digital marketing needs.
The self-proclaimed “content cornucopia” offers content writing services to fit every project and budget.
Verblio’s platform streamlines content creation, giving businesses access to a pool of 3000+ top-notch writers.
And it’s not just fast, easy, and affordable; their team of writers drives results. Their strategic blog content helped Dove Way , a mom-and-pop vacation rental in Maine, go head-to-head with Airbnb and Vrbo listings.
New, localized content showcased Dove Way’s distinct appeal and brand. Verblio’s blog writing sprouted growth in their web traffic, helping them achieve their most successful month yet.
Don’t take our word for it, though – their testimonials speak for themselves.
- Blog writing
- Press releases
- Website content
- Social media content
- Product descriptions
- White papers
- Product category pages
- Pillar content
- Content revamps
- One-time projects
4. BKA Content
BKA Content’s motto embodies what every brand desires: to produce nothing but “awesome content.” They specialize in high-quality SEO content for brands and marketing agencies.
With a large team of writers experienced in various industries and niches, BKA consistently delivers reliable, scalable, and affordable content solutions for all kinds of businesses.
You can choose between setting your content orders on autopilot, or taking the wheel yourself. With flexible management options, expert writers, and commitment to client satisfaction, make them a top choice for businesses of all sizes.
Whole Home Scenting saw immediate SEO gains and consistent revenue growth.
Ah… the sweet aroma of success.
- Web content
- Ecommerce content
- SEO content writing services
- Custom projects (social media, scripts, descriptions, revisions, etc.)
ClearVoice is a content creation platform where you can work with professional writers, editors, and strategists all well-versed in your brand voice. And their strict vetting process guarantees that your content is always in good hands.
ClearVoice offers a comprehensive solution to content creation management.
Think of it as a digital home for all your content creation needs, housing your content calendar, deliverables, and writing team.
They’ve even turned skeptics into believers.
Waikiki Resort Hotel’s Revenue Manager, Adam Miyasato, didn’t think blog writing could drive conversions. After collaborating with ClearVoice on blogs showcasing local hiking spots and post-COVID updates, Waikiki Resort Hotel experienced significant growth in online traffic and a 350% conversion boost.
Without ClearVoice, they would’ve been down 65%, now they’re riding the waves of triumph.
- The ClearVoice platform
- Content production
- SEO content strategy
- Content amplification for increased ROI
ContentWriters is a platform offering content writing services for businesses and individuals. Here, you’ll gain access to a vast network of freelance writers. Easily find writers serving up high-quality content for websites, blogs, and marketing campaigns.
They offer a self-service option where you set up your own account and order content on demand. Prefer to offload your entire strategy? Choose their managed services option, which comes with a dedicated specialist to handle it all for you.
ContentWriters has a rigorous vetting process for their talent network. In addition to handpicking expert writers, a team of editors reviews every piece, ensuring top-notch quality.
That, coupled with their impressive range of services, user-friendly platform, and track record of success, earns them a solid rep as a leading content writing service provider.
So how effective is their content?
The tax industry commands trust, and E-file.com has succeeded where many others have failed. They earned recognition as one of the fastest-growing private companies of 2017 with a staggering three-fold increase in growth over just two years.
How? With smart, strategic content masterfully crafted by ContentWriters.
- Article writing
- Unlimited revisions and proofing
- Content strategy consulting
- SEO optimization
- Content distribution
- Custom content projects
Content marketing doesn’t have to be complicated, especially with the right content writing agency in your pocket. WriterArmy describes itself as a “different kind of content writing service provider.” They’re a no-frills company that offers scalable content to leading marketing agencies and businesses.
There’s a reason WriterArmy is rated as one of the top global content agencies. They make content orders as easy as 1-2-3. Simply order your content, add workflow updates, and give final approval. Voila!
WriterArmy is unique in a few other ways. They guarantee quick turnaround times, work with American/Canadian writers (so nothing gets lost in translation), let you select and manage your writers, and offer a 100% money-back guarantee.
The outcome? A performance-driven content marketing partner that spurs your company’s growth and delivers tangible results .
- SEO content (blogs, white label, local)
- Sales copywriting
- Linkedin content marketing
- Content marketing development
- AI content writing with human oversight
8. Blue Corona
Blue Corona is an inbound web marketing, analytics, and optimization company that measures ad performance to help businesses boost sales and leads. They believe that accurate marketing analytics is the cornerstone of every marketing strategy.
They offer digital marketing to home service brands like contractors and local trade businesses.
Their solutions have dramatically transformed local B2C businesses. A great example? Their review generation and management integration helped one HVAC company gain over 100 verified online reviews in just 10 days .
Check out their case studies for more results.
- SEO content and marketing
- Email marketing
- Website design and chat services
- Social media
- OTT advertising
- Ad tracking and reporting
- Digital competitive analysis
- Lead capture and recovery
9. Rise Interactive
Rise Interactive is a unique digital marketing agency that uses a blend of data analytics, content strategy, and tech to create effective marketing solutions.
Their team works closely with clients to understand their business goals and develop tailored solutions. Their unique tools, like their media optimization platform , help them fine-tune marketing campaigns in real time. The result? Increased ROI.
With serious content writing and development chops, Rise Interactive helps companies expand their reach and see impact quickly.
Just 30 days into a content overhaul, they helped NorthShore’s organic traffic increase by 575% and land a coveted spot on Google’s 1st-page rankings.
Buckle in and watch the needle rise.
- Content marketing
- Paid search
- Affiliate marketing
- Marketplace listing
- Web and mobile development
- Data analytics
10. Seer Interactive
Seer Interactive helps brands scale by uncovering hidden opportunities in their marketing strategy. They do this through data-driven assessments and gaining a deep understanding of their clients’ businesses.
In addition to their technical expertise, Seer is committed to corporate social responsibility and ethical business practices.
Supernova™ is Seer’s exclusive cloud-based platform that propels strategic decision making. It transforms real-time search data into user-friendly insights in your custom dashboard.
This methodical approach has proven incredibly successful.
Using behavioral analysis of web data, Seer identified pain points customers experienced while interacting with The Casey Foundation’s yearly publication .
Seer’s optimization strategy helped reduce distractions and feature prominent calls-to-action.
The results? A remarkable increase in landing page traffic and conversions, a 600% increase in state report downloads, and a 97% increase in annual report downloads.
Now those are some stellar results.
- Market intelligence
- Testing and analytics
- Content creation
- Paid media campaigns
Why outsource content writing services?
We’ve covered the best of the best, but why do you need a writing team? For starters, outsourcing content to pros gives you a leg up on the competition.
Yadegar emphasizes the importance of demonstrated experience. He suggests interviewing different content writing agencies to ensure you vibe with their voice and tone — something he says can’t be taught.
So, what are some other features of successful content writing agencies?
“There are both tangibles and intangibles,” says Yadegar.
Tangibles can encompass bringing in more organic traffic , keeping visitors engaged for longer, and boosting your conversions.
But he stresses it’s about more than just numbers . Great content taps into your audience’s psyche, speaking in their language about their common problems. When you do that, you spark action and engagement because they feel heard.
Professionals with proven expertise provide this, and more, saving you from common faux pas.
A big one? Plagiarism, which Yadegar warns, adds no value or authenticity.
Another mistake he cautions against is poorly-written pieces that don’t take a firm stance on a specific topic.
If you’re set on creating your own content, he suggests avoiding these pitfalls by being yourself. After all, you succeeded because you’re different from your competitors, and your content should mirror that.
That said, Yadegar doesn’t sugarcoat that creating content takes a village.
“The best quality content happens when writing is your sole focus, and most people that want to do it themselves are usually juggling a bunch of other responsibilities.”
Although outsourcing content creation garners the best results, it doesn’t mean you have to relinquish control entirely.
Yadegar suggests staying involved as a subject matter expert, ensuring your content accurately represents your brand while benefiting from the expertise of professional writers.
“Add value to your message, but leave the art of bringing it to life to the pros.”
Finding the right content writing agency can be a game-changer for your business. Moreover, it frees up time so you can focus on what you do best, but more importantly, it gives your brand a competitive edge.
If you feel spread thin with your content, it may be time to partner with the right agency.
Ready to outshine your competitors and attract your ideal audience?
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14 top content writing services to find fantastic writers
Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Falencia Naoenz , Valery Moniaga
The need for professional content writing services has been steadily increasing each year, and the practice of content marketing has proven to be an effective method for attracting leads and increasing traffic overall.
Nearly 40% of marketers perceive content marketing as a very important part of their marketing strategy at large, and 24% said they planned to increase investment in content marketing in 2020.
What makes content marketing so popular is that most consumers prefer to learn about a product or service via a well-crafted story, rather than an intrusive popup or banner ad. Audiences today are actively seeking authenticity and relatability from brands, and thus demand insightful content. This can take many forms, be it an eBook, articles in a company blog, social media posts, or even an autobiography of the CEO.
As simple as it may sound, the harsh reality is that 65% of professionals find it challenging to produce engaging content . In fact, when surveyed, only 9% of companies grade their content marketing strategy as excellent, while most of them self-evaluate at an ‘average’ score.
This shows that having a partner to help the brand produce high-quality content is important for the long haul. By developing a game plan and creating engaging stories, content writing services can help build an authentic relationship between the brand and its target audience.
The lists below will guide you on the different types of writing – and we've also put together a list of 13 sites to find a writer for your needs.
Types of Writing
As a form of online marketing, content writing usually composes written material for specific marketing purposes. It includes copywriting, SEO writing, social media posts, email campaigns, and video content.
Like doctors who focus on a specific field of medicine, content writers specialize in only one or two aspects of content writing and master them to perfection.
Hence, businesses need to know these differences to meet their business objectives. Consider what content you need, and then determine which copywriters could best help you accomplish your goals.
Technical writing is content writing that clearly explains complex processes or topics. Technical writing is often used in science, engineering, and technology and requires a deep understanding of the subject matter.
Technical writing is essential for any organization to offer simple technical documentation that helps explain complex processes for its products, end-users, customers, and internal workforce.
Reports from the U.S. Department of Labour Statistics stated that employment for technical content writing is expected to rise at a 12% higher rate between 2020-2030 compared to the general standard of other writing professions.
Copywriting focuses explicitly on creating promotional materials, generating leads, and helping businesses promote their products and services.
This can include sales letters, advertisements, website content, and other marketing materials. Copywriters use persuasive language to persuade potential customers to take a straightforward action, such as signing up for a service or making a purchase.
SEO (Search Engine Optimization) writing focuses on improving a website's ranking by strategically incorporating specific keywords and phrases to help the website rank higher in search engine results pages (SERPs).
SEO writing also ensures that the content is high-quality and provides value to the reader. This can improve the user experience on the website, which can also help to improve the website's search engine rankings.
They are usually used in blog posts, articles, and also website pages, especially pages featuring services or products.
Another form of content writing also includes press writing, which refers to developing written content to promote a product, service, or event to the media.
Press writing includes writing pitches, press releases, and other materials created to grab the attention of media members to get them to cover the product and service in their publication channels. Press writing is essential to content writing, as it can help boost a company's visibility and exposure.
On the other hand, Ghostwriting is a type of content writing in which a writer creates content for another person or company, but the work is published under the client's name.
Ghostwriting is often used by busy executives or public figures who need more time or expertise to write their content.
In content writing, website writing is a collection of related web pages that typically contain written content and media such as images and videos. Website writing provides information to users who visit the site and promote the products or services the site owner offers.
Website writing involves creating the written content for a website, including the text on each page and any additional resources such as blogs or articles. This content should be well-written, informative, and engaging to communicate the website's message effectively and attract and retain visitors.
It also often goes hand-in-hand with SEO writing in order to make a certain page rank higher in search results.
As the name suggests, it is a type of content writing that involves creating pieces for publication on the internet. Article writers use their expertise on a specific subject to craft well-researched articles that provide value to the readers.
These articles are typically published on websites or blogs to educate or entertain the readers. It can be informative, educational, or entertaining and is often used to build a relationship with readers and establish a brand's voice and personality.
Recommended firms offering content writing services
ContentGrow is likely the best option when seeking to save time and money on journalism-style writing and corporate blogging in the US or Asia. The team custom-curates the right talent for each project, so you can spend time focusing on what’s important to the business.
The workflow app itself is also a time saver. It reclaims hours content managers would otherwise spend digging through messy email chains and updating untenable spreadsheets.
The app and service are potentially free to use on the client-side. There is no subscription fee on ContentGrow. It facilitates payments between the client and its private freelance team and takes a small commission only when stories are complete. The margin can come from the client, the freelancer, or be split between both parties. Click here to get a shortlist of talent or sign up for a company account to get started.
This US-based firm claims to help with various content marketing needs, be it blog posts, press releases, web pages, newsletters, or video scripts. You’ll need to pay a monthly membership fee to use the services, ranging from US$1,000 to US$10,000 per month. This includes access to a 6,000+ writer pool and content creation services.
With more than 90 writers across multiple industries, this firm provides various content writing services, including long-form SEO articles, case studies, email copy, product descriptions, and marketing slides. The UK-based agency charges between US$95 to US$450 for blog articles.
This Canada-based firm is a self-serve platform to buy content from over 6,000 professional writers in its database. It has a strong base of writers in native English-speaking regions such as the US, UK, Canada, and Australia. The company specializes in SEO and web content, with prices starting from US$0.02-0.12 per word, depending on writer expertise.
Textmaster is a France-based SaaS for professional translation, web content writing, and proofreading. Textmaster offers translation and content creation in over 50 languages, with a standard turnaround time of 24 hours for translations. The firm charges US$0.09 per word, while content writing starts from US$0.07 per word.
Based in Singapore, this firm provides a platform for managing content orders and output. Its specialty is corporate blogging, but the company also offers a wide array of other services such as technical writing, taglines, and review writing. The company’s rate starts from US$35 for a 500-word article and goes up based on writer expertise.
This US-based agency’s offering is quite straightforward. The firm offers article writing and website copywriting in eight specific verticals, which include entrepreneurship, legal, and real estate. Text Workers charges a flat fee of US$0.07 to US$0.10 per word for its services.
With a US-based team of writers, the firm offers a wide range of content creation services, which includes blog posts, social media posts, and newsletters. The firm will match your project with appropriate writers before the work commences. The firm’s pricing starts from US$99 per piece of content.
Additionally, ContentWriters also provides a content marketplace, where clients can purchase a completed article for US$110.
SEMrush Content Marketplace
In 2019, the famous marketing software SEMrush expanded its offerings into the content creation space. The firm provides seven content creation types: articles, product descriptions, website copy, email newsletters, press releases, stocked media, and ebooks. For articles, the pricing starts from US$40 for 500 words.
Launched in 2015, this India-based content writing service provider may be the more affordable option for your needs. It’s extremely cheap, at only US$ 7 for a 500-word article. The firm claims that it works with “qualified writers,” and undergoes a series of checks to make sure the work result meets SEO best practices.
As the name suggests, this UK-based firm provides a variety of SEO-related content creation services. Apart from article creation, clients can also buy guest posts on other blogs, as well as business website indexing services. Working with US- and UK-based writers, SEO Butler charges US$25 for a generic 500-word article.
If you’re looking to create written content along with a video to accompany it, then this US-based firm can be a good choice. Verblio charges US$70 for a 600-word article, with an additional fee of US$75 for video creation. There are two types to choose from: teaser video (suitable for social media) and summary video (to help increase article engagement).
This is a good solution if you’re looking for an agency to handle your end-to-end blogging needs. Brafton offers various content creation services, including SEO-friendly articles, e-books, infographics, and website copywriting.
Brafton's cost structure depends on factors such as length, design, and topic requirements. The firm usually charges between US$400 and US$1,300 per article, while e-book creation starts from US$200 per page.
Among the more budget-friendly choices in this list, Justwords is an Indian content agency specialising in offering multiple content writing services like long-format blogs, B2B, and ecommerce content. They also specialise in SEO content marketing services. Started in 2010, founder Payel Mukherjee emphasizes on quality and personalisation in every project they undertake.
Why use outsourced professional content writing services?
As the famous Peter Drucker once said, “Do what you do best and outsource the rest.” Hiring a content writing agency is the secret to helping brands get the best results with an appropriate budget and ideal turnaround time.
Here are a few reasons to invest in pro content writing services.
Level up content quality. Firms offering content writing services know how to hook your audience’s attention. According to data by Chartbeat, more than half of the people who visit a website spend less than 15 seconds there. On the other hand, 44% of millennials claim that they decide whether to click on a link after reading the headline alone. These stats show that content know-how can make or break the audience’s impression of a brand. By working with a content writing agency, brands can transform a business message into an interesting narrative, and avoid taking overly hard-selling positions.
Free up some time. As a business owner, hiring content writing services will help save an immense amount of time — and let you as an entrepreneur focus elsewhere. Relying on a freelance workforce allows you to be more focused on the pursuit of success. A study by ScaleTime also found out that CEOs who delegate have been shown to generate 33% more revenue than those with low delegation skills.
Boost online visibility. It’s no secret that Google prioritizes high-quality content over quantity. So it’s not just a matter of labor when trying to get onto the first page of the search results. Managers need to produce the most insightful content for each topic at hand. Brands have a better chance of doing this correctly when working with third-party experts.
In-house marketers often misjudge the value that content writing companies bring to the table. Sometimes, brand managers expect instant results. But the truth is that content marketing doesn’t work like that. The results more often come in like a slow, consistent burn. When done right, your investment in partnering a content writing agency will pay-off via increased traffic and more inbound leads over time — think months, or years even.
What kind of content writing services can be outsourced?
Here are some common services that can be outsourced to a content writing agency.
Blogging consistently is one of the main keys for businesses to successfully build brand awareness. Hubspot observed brands that publish 16 or more posts per month get almost 3.5 times more traffic than brands that publish 0 to 4 articles. Three key elements for successful corporate blogging include consistency, quality, and quantity.
For ease of communication with potential clients around the globe, brands ought to create credible content that is then translated into multiple languages. By partnering with multiple content writing agencies, it’ll become easier to work with native speakers across the globe who can produce high-quality translations.
e-books and white papers
According to a study by GetResponse, e-books and white papers are among the top tools with the highest conversion rates when it comes to capturing email addresses.
Approximately 55% of marketers consider SEO to be the foundation of their overall marketing strategy. Using a great SEO content writing service will give your website the right kind of content with rich keywords. This, in turn, should generate greater traffic and more leads from search engines.
Social media copy
It’s a common mistake for marketers to copy and paste the same sentences to Twitter, Facebook, and LinkedIn posts. In fact, different apps have unique audiences, and thus require different tones and messaging. A professional social media copywriter can bring your ‘caption,’ ‘post,’ or ‘tweet’ to the next level — tailored for each social media platform.
There’s another upside to hiring a professional content writing company. Because they’re not directly affiliated with your brand, you may expect their objective opinions and honest feedback on the strategy overall — that is if you ask for it.
As third-party practitioners with no dog in the fight, their unbiased input can sometimes help your team better produce soft-selling messages that create a better sense of trust and loyalty from an audience.
Save time and money when producing high-quality press releases and thought leadership articles with ContentGrow. Sign up to get your campaign started or book a quick call with our team to learn more.