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13 Sales Promotion Techniques To Boost Your Sales + Case Studies

Diana Teslaru

With  Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales. Fortunately, we’ve compiled a list of 13 sales promotion ideas and illustrated each one of them with a case study to inspire you in the process of crafting a successful promotion.

Scroll down to read more about them, but first, I’d like to tell you a few words on the things you need to include in your promotion campaign.

What are the elements of a skyrocketing sales promotion?

Generally, these are the elements you need to incorporate in your sales promotion:

  • A great sales technique – pick one from the list below.
  • A BIG discount/giveaway/prize – depending on your business type and audience, you could cut your prices or give away goods.
  • An original creative concept – this is an essential part of the process, that can either boost sales or make you waste your money.
  • Beautiful graphics – professional posters, banners, email headers, Social Media posts, and website banners. Try creating your graphic materials with Creatopy.
  • A bold  call to action  
  • A limited time period – from 24 hours to 30 days.
  • Free shipping (if possible).

Create Ad Campaigns 1

Sales promotions ideas & examples

1. big discounts.

Sales promotion examples are all around us. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. There are sales promotion ideas you could apply when creating retail ads . 

Price cuts are convenient for both customers and retailers. It offers the possibility to buy more for less and it allows retailers to clear their stocks and sell huge volumes while keeping the money flowing and the business going.

Now, let’s see a creative sales campaign from Haband , a clothes and homeware online shop.

Remember that feeling when you walk down a street and you suddenly see a shop window covered in discount labels and you wonder how much will you get? How much will you save? And wish you’ll find something nice that’s at least 50% OFF the normal price? Well, this e-commerce website is no stranger to these psychology insights. Haband sent this eye-rolling GIF email ad to their customers to promote their fall sales and motivate them to engage and crave big price cuts.

Their call to action invites one to click the wheel of savings and reveal what discount they got.

So here it is, take your time and marvel:

Source: Haband

By clicking on the wheel, the website automatically redirects you and displays a pop-up banner that reveals the discount you will receive. In my case, I was fortunate enough to click on the 40% OFF option. If you’re in need of a straightforward and professional banner maker tool, you’ve come to the right place. We have the perfect solution for you.

sales promotions strategies

Impressive (mesmerizing) ad, isn’t it? 

2. Special prices

Special prices are basically price cuts, but psychologically they weight heavier, especially when you sell everything for a tremendously small price. Add a limited period and free shipping, and you’ll get yourself a massive boost in sales. And a few thousand clients that will come to you for the rest of their lives. That sounds like a big deal, right?

Let’s take a look at this promotion from Ruelala, an online fashion shop .

Known for their membership only sales system, offering access to a wide range of coveted designers, Ruelala sent their members this incredible deal offer: every clothing item for only $29.99.

This price might not have arisen chills of excitement had it been rolled out by another online fashion shop. But in this particular case, $29.99 is a total bargain, because Ruelala sells clothes created by highly reputed designers.

sales promotion examples

Source: Ruelala

3. Free gifts & giveaways

Sweepstakes are still in fashion, you know. People still hunt for prizes, rewards and free gifts. This technique can be applied to local business advertising as well as to global scale advertising and it suits all types of businesses. 

Here’s an anniversary promotion from BJS Travel that offers not one but two grand and amazing prizes. Plus two first prizes consisting of a 7-day car rental service and an extra pocket money gift card. Is there anyone who wouldn’t like to go to the Caribbeans?

prize contests

Source: BJS Travel

4.   Buy one, get one FREE

Women are notorious for being addicted to shopping. The more, the merrier. The cheaper, the better. This type of sales deal will arouse any woman’s desire. Paying one item and getting 2 for the same price is just pure ecstasy. 2 leggings for the price of one? Another free bra (of a different color) when you buy one? After all, is there a sane woman who doesn’t need to match her lingerie with her blouse and leggings and shoes and bag?

Rotating your business’ sales strategies is a great idea, so you could pin-post this method and use it when you feel necessary.

Here’s what Aerie has done to increase their sales: a buy 1, get 1 free pair of leggings promotion. Now, their promotion ran during September, the first month of fall. September is not the end of the fall, so they couldn’t have had clearance sales. But instead, they thought of something else. They bet on the people’s need for new autumn clothing items. So they chose the leggings as their star sale item which would hook people into the promotion. Isn’t this a great strategy?

marketing sales promotion strategies

Source: Aerie

5.  Reward points

Reward points may not be as exciting as big discounts, but this strategy still appeals to a large number of people, especially to loyal customers, who buy from your stores on a regular basis.

The reward points promotion from Boots , UK, here below, is a great loyalty builder for two reasons: first, it encourages customers to buy with the promise that a £5 reward will follow their purchase; second, it re-affirms the statement that Boots is a store worth buying from because you can add-up your reward credit with every purchase you make, which translates to free on-choice products.

Their deal is attractive and straightforward: you get £5 of points when you buy No. 7 products worth £30. The promotion is available both online and in store, but it is on a tight time limit. Imagine what you could buy with £5: a hair mouse, a shampoo, and a conditioner; or a face scrub and a moisturizing cream; or a deodorant, a soap, and a face wash lotion. £5 may seem like a small amount, but when you count the products in your basket, it’s actually a lot.

sales promotions techniques

Source: Boots   

6. Limited time promotion – Flash sales

Having a big discounts promotion is great, but when you spice it up with a very limited time duration, people will get even more interested.

Flash sales appeal to our sense of urgency and to our fear of missing out on amazing things. In a world of instant gratification, make your promotion urgently instant with a limited time period. You can limit your offer to a duration spanning between 30 days to 24 hours.

Let’s analyze this Neiman Marcus flash sale promotion . In September 2018, they sent this email to their customers letting them know about their 24-hour only sale discounts. Their creative concept emphasizes the marketing idea: a girl in bed, covering herself up with the duvet is advised not to go back to sleep (“Don’t hit the snooze.”) or else she will miss the discounts going as low as 75% off.

Clear, funny, and appealing, if you’d ask me.

sales promotion techniques

Source: Neiman Marcus

7.  Holiday promotions

There’s no time like Christmas time to clear your stocks and skyrocket your revenue. Erase Christmas and replace it with Halloween, Mother’s Day, Easter, or Valentine’s Day and you get the point.

Holiday promotions are a sure bet on huge sales, provided you have a great advertising campaign. From the key message to the graphic layout of your ads, everything must be taken care of. Remember this is a time of the year when everybody is out there shouting and waving their hands at customers, so you must stand out somehow. Sure, cut the prices, but take your time to craft a 21st-century campaign. By 21st-century I mean a digital campaign as part of your 360 degrees advertising efforts. Include email, Social Media, display banners, YouTube videos, website pop-ups.

Christmas sales promotion

Source: ReForm skincare

8. Seasonal promotions

There are four seasons of the year and thus four extra opportunities for you to launch sales promotions. This is extremely important when you’re selling seasonal products like clothing and shoes. You need to advertise your spring, summer, fall, and winter collections.  

You can even promote your collections of accessories like Nordstrom did in this campaign. As a woman, you cannot just wear your clothes. You need to complement them with jewelry.

Sales promotion techniques

Source: Nordstrom

9.  Special events & promotions

Countless events are happening every year, from football cups to music festivals. Your job is to find an event that matches your target audience and use it as a pretext to sell your products. Or you could initiate a deal with one of the top athletes or celebrities involved in that event and convince him/her to endorse your brand.

Head & Shoulders, one of the world’s best selling shampoo brands , had a deal with FC Barcelona’s stars to endorse its cool menthol shampoo. What’s the link between this shampoo and the football players? Apparently none. But this shampoo prevents and treats (according to their claim) dandruff. And dandruff can come as a consequence of sweating when running or working out. So, it can help these stars have clean scalps (and shoulders) while looking great. It can also help the people watching these football matches fight dandruff, especially if they’re also confronted with this problem after playing football with friends or working out in the gym.

sales promotion ideas

Source: Moat

Here’s another example, from Kellog’s: L’Eggo . They found an excellent opportunity to link this  brand (a flavored frozen waffle) to the back-to-school time of the year. Because it’s frozen and all it needs is a bit of topping, this waffle is perfect for a fast breakfast, before heading to school. That’s why they launched this campaign before the start of the school and made sure children and parents are well aware there’s L’Eggo out there to help them out with breakfast, once the school starts.

back to school promotion

10. First order discount

You can run this type of sales discount all year round on your website or in your shops. It motivates people to try your products and ensures a positive experience with your brand.

Have a look at the example below.

ReForm is a skincare brand selling anti-aging and highly moisturizing creams and lotions. Their products are not extremely expensive, but they’re not the cheapest cosmetics you’d find in the supermarket. So they used the “first order discount” sales incentive to entice people to try their products and order online.

Motivating.

sales techniques

11. Free shipping

There’s one thing that people consider when buying from an e-commerce website: the shipping cost.

Although online shopping is more time convenient and even cheaper, sometimes we realize we spent more on a product we ordered online than we would have actually spent if we bought it from a shop in the city center. That’s because shipping can get expensive. Depending on the e-commerce website you order from, (and the country) you can pay an amount ranging from $2 to $50. That’s a lot.

free shipping sales techniques

Source: Steve Maden

Steve Maden, a large e-commerce retailer, knows that people place orders from countries all over the world. That’s why they often offer free shipping. As you can see, their free shipping period offer is limited to two days. Which makes their website even more enticing.

Free shipping

12. Coupons

Coupons are women’s most sought sales deals. They used to be present everywhere in women’s magazines, back in the old days of print press. But digital marketing has taken coupons to a whole new level, keeping up with today’s woman and her new devices. There’s no need to cut out the coupons anymore and store them in the kitchen’s drawers. You just have to type in a code and that’s all it takes to receive a significant discount.

If you’ve got a women’s brand, add couponing to your marketing toolkit and analyze JOANN’s case study below.

JOANN is one of the world’s largest fabric and craft supplies retailers and it is thriving on women’s passion for tailoring, quilting, and crafting. By now, they know their target audience psychology by heart and use essential insights to create appealing sales promotions.

Here’s an impressive and long coupon that JOANN sent out via email to their customers. Instead of formulating a standard discount message (Get 60% OFF), they created several categories of discounts for various types of products and invited people to apply for the discount they prefer, using one of the codes available.

Please notice the skillfully crafted email layout. It looks a lot like a scrapping book! This is just a small part of the email. 

coupons sales techniques

Source: JOANN

13. Competitions

One simple and efficient way of increasing sales and long-term commitment is to organize a competition. Prize contests have moved from the store area to the internet a long time ago, which allows us to make use of a wide array of sales promotion tools.

Here is one of Ariel’s contest promotion. The big prize: a washing machine. If you want to use this strategy to create a promotion, be careful though. You need to choose a prize that complements your products. For Ariel, it was plain simple to choose a washing machine as their big prize. But, what happens when you’re an insurance company? Or a chocolate bar? The prize must consist of something other than your product.

Here’s a hint: think of your target audience and where they use your product. For example, if you have a chocolate bar brand, you could offer a summer camp vacation for kids.

competition sale promotion

In a nutshell

Whatever the type of marketing strategy you choose to boost your sales , take your time to make a choice. See which sales promotion method works best for your brand and your customers. No technique works for everyone, so what was a sales booster for someone else might be a time waster for you.

Analyze your business, audience, choose a sales strategy and come up with a creative campaign that looks great and appeals to humans of the 21st century, that is people bombarded with promotional information.

Diana Teslaru

I read your blog and I found out about this . i need your other information. thank’s

I was looking for information, types of sales promotion techniques and their psychology. U categorized with examples simplifies the understanding. Keep sharing your information

Thanks for sharing these techniques for boosting business. Every entrepreneur should be aware of them and implement if he is interested in taking his business to a higher level

I do believe all of the concepts you have offered on your post.

They are very convincing and can certainly work. Still, the posts are too brief for newbies. May just you please extend them a bit from next time? Thank you for the post.

Thanks for publishing such a useful piece of content. This helps me a lot as a sales rep. My favourite part is about holiday promotions.

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Is your ad agency struggling to get leads? Advertising agency case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests.

Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

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A marketing agency case study  is a detailed analysis of an advertising campaign that an agency has developed and executed for a client. It typically includes information on the client’s business, goals and challenges, as well as the agency’s creative approach.

The case study may also discuss the challenges that the agency faced during the campaign and how they overcame them. They can provide valuable insights into the agency’s process and approach, as well as demonstrate the agency’s ability to deliver results for clients.

Advertising case studies are instrumental in your marketing kit, on your websites and for the sales team when they meet prospective clients.

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There are many great ad agency case study examples that showcase the effectiveness of different marketing campaigns, such as PPC ad strategies or content marketing strategies. Here are the best ad agency case study examples:

Nextiva provides robust IT solutions for businesses of all sizes. And though they were attracting leads, they wanted to optimize their ads for greater ROI — decreasing ad spend  while generating more qualified leads. They came to us at Single Grain for help with their social advertising.

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  • Used their “best of test” methodology for optimizing Google Ads

With the help of our marketing agency, Nextiva was able to reduce their cost per lead by 41.37% year over year on Google Ads.

For CEO  Eric Siu , the pursuit of innovation is relentless. We’re continually exploring new frontiers in lead gen and other marketing strategies to ensure that what works wonders for us also delivers exceptional results for our clients.

Here he discusses how newsletters are awesome if you want to have an ‘owned’ audience and they’re great for driving paid ads to:

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  • The portfolio presented the results in big fonts to make it easier for potential customers to read the achievements. Plus, the significant growth numbers were highlighted in bold for an easier understanding.

advertising agency case study - Single Grain

  • Single Grain kept a minimalistic logo and a bolded headline that focused on the results.

advertising agency case study - Single Grain

Just want someone to do all the hard work for you? Single Grain’s advertising experts  can help.👇

Microsoft Game Studios hired Amp Agency  to develop and execute a digital marketing strategy for the launch of Halo 5: Guardians.

Amp Agency had a goal to prevent gaming enthusiasts from defecting to other competitors and engage them in playing Halo and Gears of War longer. Here are the strategies that Amp Agency used in the case study:

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  • Social Media Campaigns: Amp Agency next ran several campaigns to build excitement around the game’s release. These campaigns included Twitter sweepstakes, where fans could win prizes by tweeting about the game; and a Facebook poll, where fans could vote on their favorite Halo character.
  • Influencer Marketing:  Amp partnered with popular YouTubers and Twitch streamers to promote Halo 5: Guardians  to their audiences. The influencers  created gameplay videos and other content showcasing the game’s features and encouraged their followers to pre-order it.

The game sold over five million copies in its first three months, generating over $400 million in revenue. The social media campaigns created by Amp Agency were particularly successful, with the Twitter sweepstakes generating over 100,000 entries and the Facebook poll receiving over one million votes.

  • The customer story insights featured the main product in the background to help readers understand the client’s product in great detail.

advertising agency case study - Halo Waypoint’s Gears of War Gaming

  • The case study included stunning images, screenshots and graphics throughout the content for easier understanding of how the campaign was implemented.

advertising agency case study

Twenty20 disrupted the crowded stock visual media space with a major twist on a tried-and-true mode. They hired Single Grain to focus on the pillars that truly differentiate them from their competitors. Single Grain designed a powerful marketing process, including a robust content marketing strategy.

With the help of Single Grain, Twenty20 received more traffic volume  with the same consistency in revenue per session. They also witnessed an exponential growth in free trial volume with a significant reduction in their advertising cost.

  • They added a video in the case study featuring Micah Cohen of Twenty20, who shared his opinions on the great work done by the Single Grain’s team.

advertising agency case study - Single Grain2

  • They also shared numbers and stats that emphasized the importance of the digital marketing service that Single Grain offered.

advertising agency case study results

  • The case study also featured a prominent CTA button for increasing the conversion rates.

The Infidigit SEO case study  for the Indian e-commerce store Myntra is another great example of an SEO campaign case study. By conducting comprehensive SEO audits and implementing SEO strategies at scale, Infidigit helped Myntra achieve a 187% increase in organic revenue and a 150% increase in organic visits.

  • The case study website features a hero image with a smiling face, which is known to increase conversion rates.

Infidigit’s Myntra SEO Case Study

  • They effectively added internal links to other case studies from the right sidebar to lower the bounce rate of the page and to drive people to more pages on the site for maximum conversions.

Infidigit case study

  • They added exact screenshots of the target keyword and the SERPs, which displayed the keyword ranking at the top of the organic search.

Infidigit’s Myntra SEO Case Study - SERPs results

  • They used bright orange-red as the CTA button color in a bid to attract more clicks.

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Dive Deeper: We Refreshed 15 Posts on 3 SaaS Blogs – And Increased Organic Traffic on All

B2C brand Seltzer Goods approached Inflow  to market their service. Inflow used Facebook  as an advertising investment channel to promote their service. With intelligent ad targeting, the brand was able to acquire a 9.68x return on ad spend and a 785% increase in monthly revenue. Moreover, they achieved a $4.87 cost per customer acquisition, which was exceptional.

  • They published the case study as a blog post, which helped to attract social shares.

Inflow’s Facebook Advertising Paid Ads Case Study

  • The post is comprehensive and explains the entire strategy and technology that they used to attract potential prospects and scale the brand’s growth. They leveraged data at every point to make it easier for the readers to understand how their campaign worked.
  • They added actual ad creative screenshots to tell readers exactly how they used the branding and logo to engage the customers.

Inflow’s Advertising Paid Ads Case Study

Inspired by these case studies but just don’t have the time to create a killer ad campaign? Single Grain’s advertising experts can help!👇

Case studies are vital in building your brand trust, as customers nowadays want to know about the first-hand experience of your services before hiring you. Here are the top benefits of ad agency case studies.

Assists the Sales Team

Case studies on the website are a significant help for the sales team as they can offer your business services to clients without great effort. There’s nothing like seeing the results of an ad campaign on paper, a document that prospects can read over and over again. Once the customer is satisfied with the case studies, it becomes easier for the sales team to close the deal, significantly enhancing your business productivity.

Showcases Proven Results and ROI

In the world of marketing and advertising, clients are inherently results-oriented, and they want to see tangible evidence that their investment is paying off. Case studies provide precisely that: They are data-driven examples showing improved ROI .

By presenting real-world examples of successful campaigns — complete with quantifiable data on increased leads, conversions or revenue — you’re no longer simply telling clients what you can do … you’re showing them. When a client can see the concrete impact of your work, they can more easily envision the benefits for their own business.

Builds Trust and Credibility With Potential Clients

In today’s ultra-competitive market, few things make a bigger impact on your ability to land new clients than trust. Remember, it isn’t just money you’re asking clients to hand over — it’s the very reputation of their company itself.

A few well-crafted case studies can go a long way in instilling potential clients with the confidence that their reputation is in safe hands. Meanwhile, being able to show genuine results with genuine clients also helps clients trust that you’re legitimate.

Enhances Brand Reputation and Authority

Sticking with the subject of reputation for a moment, the best case studies can play a crucial role in bolstering your own credibility and establishing authority in your field.

In a marketplace saturated with choices, a strong brand reputation is an invaluable asset. Not only is it useful for influencing a would-be client, but it can also make other companies in your industry sit up and take note, opening new doors for collaboration, rewards and peer recognition.

Provides Insights Into the Agency’s Problem-Solving Abilities

Those campaigns that may throw you a curveball or put up unforeseen obstacles can provide just as much good material for a compelling case study as those where everything runs smoothly. At least they do as long as your agency rises to the occasion.

Highlighting your ability to navigate challenges and still deliver effective solutions, a case study can serve to showcase your creativity, strategic thinking and ability to adapt. Ultimately, this can further reinforce that all-important sense of client trust, resulting in more leads and happy, long-term clients .

Acts as a Valuable Tool for Internal Training and Onboarding

Beyond their external benefits, your advertising agency case study examples provide a real-world, documented playbook that can be used to train new hires and continually educate existing team members.

Ultimately, this helps new employees to quickly grasp your agency’s approach and methodologies, while also ensuring that long-tenured members of your team stay on top of current best practices, successful strategies and how your company capitalizes on evolving trends .

Attracts Potential Talent by Showcasing the Agency’s Impactful Work

Going public with your case studies spreads the word about your agency’s creativity, effectiveness and innovation, helping you to catch the attention of top marketing and advertising talent.

Advertising professionals are drawn to agencies that can demonstrate not only a proven track record, but also a creative vision that aligns with their own. So, when you showcase that through a case study, you’re ultimately taking steps toward assembling an elite force of creative and skilled individuals who are motivated by the prospect of contributing to impactful projects.

Facilitates a Better Understanding of Market Trends and Client Needs

Case studies serve as more than just success stories; they also provide a valuable window into emerging market trends and the evolving needs of clients.

By examining the data and results showcased in case studies, you can identify patterns, emerging trends and shifts in consumer behavior, all of which help your team take a proactive approach to staying ahead of the game in an ever-changing market.

Serves as a Reference Point for Future Campaigns and Strategies

Case studies provide a documented record of what worked and what didn’t in previous campaigns, serving as a valuable resource for advertising strategists and creatives alike. Using an advertising case study as a learning tool can help you identify which strategies and techniques to deploy in future and which mistakes to avoid at all costs.

Dive Deeper: * 9 Examples of Storytelling Marketing to Inspire Your Next Campaign * The Complete Guide to Brand Building (Must-Read for Digital Marketers) * How to Conduct Smart Competitor Research for Better Customer Acquisition

Here are the key elements to include in your case studies to persuade your potential customers to choose your brand over others.

  • Title: Begin with a strong yet concise and results-orientated title that outlines what you did and who you did it for. The goal here is to captivate your audience and compel them to dive into your case study. So, think about who you’re trying to attract with this work and what would appeal to them.
  • Client Overview: Provide a brief introduction to the client, including their industry, size and any relevant background information. This is crucial as it helps potential clients see themselves in your past clients, making it easier for them to relate to the story being told and recognize your company as the right fit for their specific needs and challenges.
  • Challenge: Next, explain the specific problem that your client faced. This sets the stage for the reader to not only understand the onset of the case study, but also further helps a potential client to empathize with the issues they’re currently up against in their own business.
  • Objectives: Here, you need to be talking about the client’s desired results. Why did they hire your services? What goals and outcomes did they want to achieve? What were their expectations and how did you plan to meet them?
  • Strategy:  Once tasked with your objective, your next task is to devise a strategy to achieve it. You can use this next part of your case study to describe precisely what that was, detailing the creative and tactical steps you planned to take to overcome obstacles and achieve results.
  • Execution: The execution portion of your case study should provide a step-by-step account of how your agency executed the campaign. Be sure to include details about any challenging circumstances you encountered and how you overcame them, along with the reasoning behind your methodology.
  • Results:  Results are what matter most to clients, so it’s important to get this step right. Present the quantifiable results of your campaign using accurate, verifiable figures to detail how the campaign performed against your KPIs.
  • Testimonials: By now, you’ve talked a lot about your company and what you did, but readers are yet to hear from your clients. Address this by including feedback from the client on their experience of working with you. An authentic testimonial can provide a huge boon to your agency’s credibility and could well be the factor that seals the deal with a potential new client.
  • Lessons Learned: As you begin to wrap things up, take some time to reflect on the challenges faced during the campaign and the lessons that you and your team learned, noting how it improved the way you provide your company’s services and made you a better agency that is well equipped to meet the needs of new clients.
  • Visuals: As with any kind of content marketing, visuals such as images, infographics, charts and videos help to break up the content and make it easier to digest, while also reinforcing the important messages running throughout your case study.
  • Internal Links: As you work your way through your case study, pay attention to opportunities to link to other work on your website. Not only does internal linking help boost your website traffic, it also gives you an ideal way to provide further evidence of your experience and expertise.
  • Call to Action: If the whole point of your case study is to serve as a compelling lead magnet, it makes sense that you’ll need to end it with an equally compelling CTA that encourages readers to follow up by getting in touch with you for a free consultation.

More Posts About Case Studies: * 4 Facebook Ads E-commerce Case Studies that Increased ROAS * 7 Amazon Advertising Case Studies that Showcase Top Strategies * Best Programmatic Advertising Case Studies for Exceptional ROAS

Creative agency case studies are instrumental in enhancing sales and maximizing conversion rates. They efficiently provide readers with real-life examples of how your agency helps clients achieve their business goals.

Here are the steps to create an exceptional case study for your business.

  • Identify a Successful Campaign or Project: The first step in creating a compelling case study is to identify a successful project where your agency could showcase its expertise. The project should showcase your agency’s creativity, problem-solving abilities and results achieved for the client (the more impressive, the better).
  • Obtain Client Permission to Feature Their Case: Some campaigns immediately stand out as being ideal for a case study, but you’ll need to achieve the client’s consent before you can begin bragging about the amazing work you did for them. Make your request clear and concise, explaining the benefits of featuring their company in your case study while also addressing any concerns they may have with regard to confidentiality and branding.
  • Define the Main Challenge or Problem Faced by the Client: A good case study should read like a story , and for any story to be truly gripping, its protagonists (in this instance, your agency and the company you worked for) need a challenge to overcome. So, use this opportunity to detail what that challenge was and why your client chose you to overcome it.
  • Outline the Objectives Set for the Campaign: Here, consider the goals and metrics your clients wanted you to focus on. What outcomes were they looking for? What specific requirements did they provide you with that made this campaign particularly interesting or unique?
  • Describe the Strategy Developed to Address the Challenge:  At this stage, saying “So, we devised a strategy to achieve that objective” isn’t going to cut it. Be specific in describing the strategy you devised, the reasoning behind key decisions and creative ideas, and why you believed this to be the best approach for the brands you work with.
  • Detail the Execution of the Campaign or Project: Providing as much value as you can about the actions you took to execute a campaign gives readers an insight into the way you work, helping them to understand if your agency is a good fit for them while also demonstrating your ability to overcome challenges.
  • Gather and Analyze Results and Outcomes: Collect as much data as possible about the project, including the client’s brief, your agency’s strategy and approach, the creative process and the results. Speak to both your client and employees involved in the project to gather their insights and feedback.
  • Collect Testimonials or Feedback From the Client: Strong testimonials serve as solid, first-hand validation of your agency’s ability and a reflection on what it’s like to work with you from the client’s perspective, both of which make a big difference when it comes to converting case study readers into qualified leads.
  • Highlight Your Unique Selling Points:  In your case study, you should highlight your agency’s unique selling points and what sets you apart from competitors. Focus on the specific strengths demonstrated in the project, such as your creativity, strategic thinking or ability to deliver results.
  • Incorporate Relevant Visuals and Graphics: Eye-catching visuals not only make your case study more attractive and easier to read, but they can also illustrate key points and help you put your campaign results front and center.
  • Write and Structure the Case Study Content: A well-structured case study should include the following sections: introduction, problem statement, strategy and approach, creative process, results achieved and conclusion. Use a clear and concise writing style, and make sure to include visuals such as images, graphics or videos to support your story.
  • Review and Edit for Clarity and Accuracy: By now, you’ve invested a lot of time and energy in creating your case study, so the last thing you want is for all that hard work to be wasted due to a few overlooked mistakes that threaten to tarnish your reputation. Reviewing and editing the case study for clarity and accuracy ensures that the content is concise, error-free and easy for readers to comprehend.
  • Publish and Promote the Case Study on Relevant Platforms : Once your ad agency case study is live on your website, your next task is to identify the most effective channels to get it in front of your target audience. Whether that’s social media, your email list or a blog post, the more you can do to maximize the reach of your case study, the more potential clients you can reach and the more likely you are to get the leads, website traffic or brand recognition you were hoping for.

Learn how to write a case study with this detailed guide: How to Write a Case Study that Converts Prospective Buyers into Customers

To produce a successful creative agency case study, it’s important to focus on the key elements that will make it engaging and informative. This includes providing a clear overview of the client and the challenges they faced, outlining your thought-process tactics and presenting your results in a compelling way. Most importantly, don’t just present dry facts and numbers; tell the client’s story .

If you’re ready to level up your business with ads that convert with the best ROAS, Single Grain’s advertising experts  can help.👇

Advertising agency case study faqs.

Here are the steps involved in writing a case study for a marketing agency:

  • Choose a client and a project.
  • Collect information about the project.
  • Create a structure for the case study.
  • Write the case study, emphasizing your company’s strengths and expertise.
  • Include quotes from the client to highlight their satisfaction.
  • Edit and proofread the case study thoroughly.
  • Publish and promote the case study to illustrate the company’s expertise.
  • Tailor the case study to your target audience, using visuals and language that resonate with them.

An exceptional case study that refers customers and generates more leads includes:

  • A brief introduction
  • Strategies used in the case study

To choose the right advertising agency for your business, consider the agency’s experience, expertise, track record and client portfolio. Look for an advertising company with experience in your field that can demonstrate its ability to deliver results.

Working with an advertising agency can offer several benefits, including access to expertise and resources that may need to be available in house, the ability to develop and execute effective marketing campaigns, and the potential to save time and money by outsourcing marketing functions.

Case studies can come in various forms across different fields, each providing an in-depth analysis of a specific instance, event, individual, group, or organization. Here are some examples:

  • A study of how a small company successfully entered a competitive market using innovative marketing strategies.
  • An analysis of a major corporation’s turnaround from financial struggles to profitability, highlighting the management and operational changes made.
  • Detailed documentation of a patient’s rare medical condition, treatment plan, and outcomes to contribute to medical knowledge.
  • An examination of a public health intervention in a community that led to significant changes in health behaviors.
  • A study of an individual’s unique behavioral or mental health condition, providing insights into psychological theories or disorders.
  • An analysis of social dynamics within a specific community following a major event or change.
  • A case study on the implementation and impact of a new teaching method or educational technology in a classroom or school.
  • An investigation into the long-term effects of early childhood education programs in different socio-economic groups.

case study on advertising and sales promotion

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case study on advertising and sales promotion

Marketing case study 101 (plus tips, examples, and templates)

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Summary/Overview

If you’re familiar with content lines like, “See how our fancy new app saved Sarah 10 hours a week doing payroll,” you’ve encountered a marketing case study. That’s because case studies are one of the most powerful marketing tools, showcasing real-world applications and customer success stories that help build trust with potential customers.

More than 42% of marketers use case studies in their marketing strategy. Let’s face it — we love testimonials and reviews. People love hearing customer stories and experiences firsthand. In fact, 88% of consumers view reviews before making a purchase decision. Case studies work similarly by providing prospective customers with real-life stories demonstrating the brand’s success.

Case studies provide a more in-depth view of how your product solves an existing problem — something potential buyers can relate to and learn from.

In this article, we take a closer look at what marketing case studies are, why they’re important, and how you can use them to improve your content marketing efforts. You’ll also learn the key elements of a successful case study and how to turn a good case study into a great case study.

What is a marketing case study?

A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.

Marketing case studies are tools businesses use to showcase the effectiveness of a particular tool, technique, or service by using a real-world example. Companies often use case studies as sales collateral on websites, email marketing, social media , and other marketing materials. They provide readers with a firsthand look into how your product or service has helped someone else and demonstrate the value of your offering while building trust with potential customers.

Some common key components of a marketing case study include:

  • Context: A case study begins by describing the business’s situation or problem. This often includes challenges, opportunities, or objectives.
  • Strategy: An outline of the tactics or strategy utilized to address the business’s situation. This includes details such as the target audience, messaging, channels used, and other unique aspects of the approach.
  • Implementation: Provide information about how the strategy was implemented, including timeline, resources, and budget.
  • Results: This is arguably the most crucial part of a marketing case study. Present the results through data, metrics, and key performance indicators (KPIs) to demonstrate the impact of the strategy. The results section should highlight both qualitative and quantitative data.
  • Challenges and Solutions: A great case study not only focuses on the successes but addresses any obstacles faced during the campaign. Make sure to address any challenges and how they were overcome or mitigated.
  • Customer Feedback: Including testimonials or quotes from satisfied clients is a great way to add credibility and authenticity to a case study. Choose customer feedback that reinforces the positive outcomes of the strategy taken.
  • Visuals: Compelling case studies include visuals such as graphs, charts, images, videos, and infographics to make the information presented more engaging and easier to understand.
  • Analysis: An optional way to conclude a case study includes discussing key takeaways, insights, and lessons learned from a campaign.

Case studies can help you connect your product to the customer’s needs by providing a real world examples of success and encouraging conversions.

Benefits of marketing case studies

Some of the key benefits of using case studies in your marketing efforts include the following:

  • Building trust and credibility. You build trust and credibility with potential clients or customers by demonstrating real world success stories. In-depth looks at how your products or services have helped other businesses or people achieve success can increase customer loyalty and encourage repeat business.
  • Learn best practices. Learn from strategies employed in successful case studies and apply similar approaches to future campaigns.
  • Enhancing sales and conversions. By highlighting the real world results your products or services have delivered, case studies can be a powerful tool for boosting sales. They can help demonstrate the value of your offering and persuade your target audience to make a purchase.
  • Explain how your business generates results. Case studies are a compelling way to share key takeaways with your target audience and showcase your brand.
  • Use them as content marketing material. Use case studies as content for marketing purposes on websites, social media, and beyond.

Case studies can help your business stand out and achieve success. By highlighting the real world results you’ve delivered, you can use case studies to boost sales, build customer loyalty, and compellingly showcase your business.

Tips on how to write an effective marketing case study

Are you ready to write a compelling case study? Get started with these tips.

Develop a clear and compelling headline

You have about 10 seconds to communicate your value proposition to keep customer attention. Whether you’re designing a new landing page or making a long-term plan for your brand’s content marketing strategy , the headline is the most crucial part.

A compelling title should capture readers’ attention and make them want to read more. To craft a compelling headline:

  • Understand your audience: Before crafting a headline, ensure you know your target audience — what are their pain points, interests, and needs?
  • Highlight the most significant result: Focus on the most impactful result achieved in the case study. What was the primary outcome of the strategy implemented?
  • Keep it brief: Keep your headline concise and to the point. Try to keep your headline under 12 words.
  • Use action words: Incorporate action verbs such as “achieved,” “transformed,” or “boosted” to convey a sense of accomplishment.
  • Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.
  • Emphasize benefits: Focus on the positive changes or advantages the implemented strategy brought to the client or business. Use these as selling points in your headline.
  • Make it unique and memorable: Avoid generic phrases to make your headline stand out from the competition.
  • Use keywords wisely: Incorporate relevant keywords that align with the case study and your target audience’s search interest to improve search engine visibility through search engine optimization (SEO).
  • Consider subheadings: If you cannot fit all the necessary information in a headline, consider adding a subheading to provide additional context or details.

Here are some examples of clear and convincing case study headlines:

  • “Achieving a 150% ROI: How [XYZ] Strategy Transformed a Startup”
  • “How Optimized SEO Tactics Skyrocketed Sales by 80%”
  • “Mastering Social Media: How [ABC] Brand Increased Engagement by 50%”
  • “The Power of Personalization: How Tailored Content Quadrupled Conversions”

Write relatable content

Almost 90% of Gen Z and millennial shoppers prefer influencers who they consider relatable. Relatability is part of building trust and connection with your target audience.

When writing your case study, make content that resonates with readers and speaks to their pain points. The best marketing doesn’t just increase conversion rates — it also serves your customers’ needs. To write content that really resonates with your target audience, make sure to:

  • Understand your audience: To successfully write relatable content, you first need to understand your target audience — their interests, pain points, and challenges. The more you know about your target audience, the better you can tailor your content to their needs.
  • Identify pain points: As mentioned above, identify challenges your target audience may face. Make sure to highlight how the product or service in the case study can effectively address these pain points.
  • Tell a story: Create a narrative that follows a standard story arc. Start with a relatable struggle that the customer or business faced and describe its associated emotions.
  • Use real customer feedback: Incorporate quotes or testimonials from actual customers or clients. Including authentic voices makes the content more relatable to readers because they can see real people expressing their experiences.
  • Use relatable language: Write in a tone to which your audience can relate. Only include overly technical terms if your target audience solely consists of experts who would understand them.
  • Use social proof: Mention any recognitions, awards, or industry acknowledgments that may have been received by the customer or business in the case study.
  • Encourage engagement: Urge readers to share their own challenges or experiences related to the subject matter of the case study. This is a great way to foster a sense of community.

Outline your strategies with corresponding statistics

Whether you’re showing off the results your marketing team achieved with a new strategy or explaining how your product has helped customers, data and research make it easier to back up claims.

Include relevant statistics in your case study to provide evidence of the effectiveness of your strategies, such as:

  • Quantitative data: Use numerical data to quantify results.
  • Qualitative data: Use qualitative data, such as customer testimonials, to back up numerical results.
  • Comparisons: Compare the post-campaign results with the pre-campaign benchmarks to provide context for the data.
  • Case study metrics: Include specific metrics relevant to your industry or campaign if applicable. For example, in e-commerce, common metrics could include customer acquisition cost, average order value, or cart abandonment rate.

By incorporating relatable outcomes — such as cost savings from new automation or customer responsiveness from your new social media marketing campaign — you can provide concrete evidence of how your product or service has helped others in similar situations.

Use multiple formats of representation

People love visuals . It doesn’t matter if it’s an infographic for digital marketing or a graph chart in print materials — we love to see our data and results represented in visuals that are easy to understand. Additionally, including multiple representation formats is a great way to increase accessibility and enhance clarity.

When making a case study, consider including various forms of representation, such as:

  • Infographics: Use infographics to condense critical information into a visually appealing, easy-to-understand graphic. Infographics are highly sharable and can be used across marketing channels.
  • Charts: Use charts (bar charts, pie charts, line graphs, etc.) to illustrate statistical information such as data trends or comparisons. Make sure to include clear labels and titles for each chart.
  • Images: Include relevant photos to enhance the storytelling aspect of your case study. Consider including “before and after” pictures if relevant to your case study.
  • Videos: Short videos summarizing a case study’s main points are great for sharing across social media or embedding into your case study.
  • Tables: Use tables to help organize data and make it easier for readers to digest.
  • Data visualizations: Include data visualizations such as flowcharts or heatmaps to illustrate user journeys or specific processes.
  • Screenshots: If your case study involves digital products, include screenshots to provide a visual walkthrough of how the product or service works.
  • Diagrams: Use diagrams, such as a flowchart, to explain complex processes, decision trees, or workflows to simplify complicated information.
  • Timelines: If your case study involves a timeline of specific events, present it using a timeline graphic.

Use a consistent design style and color scheme to maintain cohesion when incorporating multiple formats. Remember that each format you use should serve a specific purpose in engaging the reader and conveying information.

Get your case study in front of your intended audience

What good is a compelling case study and a killer call to action (CTA) if no one sees it? Once you’ve completed your case study, share it across the appropriate channels and networks your target audience frequents and incorporate it into your content strategy to increase visibility and reach. To get your case study noticed:

  • Take advantage of your website. Create a dedicated section or landing page on your website for your case study. If your website has a blog section, consider including it here. Optimize the page for search engines (SEO) by including relevant keywords and optimizing the meta description and headers. Make sure to feature your case study on your homepage and relevant product or service pages.
  • Launch email marketing campaigns. Send out the case study to your email subscriber list. Be specific and target groups that would most likely be interested in the case study.
  • Launch social media campaigns. Share your case study on your social media platforms. Use eye-catching graphics and engaging captions to draw in potential readers. Consider creating teaser videos or graphics to generate interest.
  • Utilize paid promotions. Use targeted social media and search engine ads to reach specific demographics or interests. Consider retargeting ads to re-engage visitors who have previously interacted with your website.
  • Issue a press release. If your case study results in a significant industry impact, consider issuing a press release to share the exciting news with relevant media outlets or publications.
  • Utilize influencer outreach. Collaborate with influencers who can share your case study with their followers to increase credibility and expand your reach.
  • Host webinars and presentations. Discuss the case study findings and insights through webinars or presentations. Promote these events through your various marketing channels and make sure to encourage participation.
  • Utilize networking events and conferences. Present your case study at industry-related conferences, trade shows, or networking events. Consider distributing printed or digital copies of the case study to attendees.
  • Utilize online communities. Share the case study in relevant online forums and discussion groups where your target audience congregates.
  • Practice search engine optimization (SEO). Optimize the SEO elements of your case study to improve organic search ranking and visibility.

Remember, the key to successfully promoting your case study is to tailor your approach to your specific target audience and their preferences. Consistently promoting your case study across multiple channels increases your chances of it reaching your intended audience.

Marketing case study examples

Let’s look at some successful marketing case studies for inspiration.

“How Handled Scaled from Zero to 121 Locations with HubSpot”

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Right away, they lead with compelling metrics — the numbers don’t lie. They use two different formats: a well-made video accompanied by well-written text.

The study also addresses customer pain points, like meeting a higher demand during the pandemic.

“How AppSumo grew organic traffic 843% and revenue from organic traffic 340%”

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This case study from Omniscient Digital leads with motivating stats, a glowing review sharing a real user experience, and a video review from the AppSumo Head of Content.

The case study information is broken down into clearly marked sections, explaining the benefits to their target audience (startups) and providing plenty of visuals, charts, and metrics to back it up.

“How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns”

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Download this Bitly case study from their site to see the details of how this company made an impact.

Not only is it well designed, but it also tackles customer challenges right away. The most compelling types of case studies serve their audience by showing how the product or service solves their problems.

Bitly nails it by listing obstacles and jumping right into how the brand can help.

Marketing case study template

Use this basic template to better understand the typical structure of a business case study and use it as a starting place to create your own:

Case Study Title

Date: [Date]

Client or Company Profile:

  • Client/Company Name: [Client/Company Name]
  • Industry: [Industry]
  • Location: [Location]
  • Client/Company Background: [Brief client or company background information.]

Introduction:

  • Briefly introduce the client or company and any necessary context for the campaign or initiative.
  • Problem statement: Describe the specific challenge or problem faced by the client or company before implementing the campaign or initiative.
  • Strategy: Explain the strategy that was implemented to address the challenge. Include details such as target audience, objectives, goals, and tactics.
  • Implementation: Provide a timeline of the strategy’s implementation, including key milestones and other notable considerations taken during execution.
  • Outcomes: Present the qualitative and quantitative results achieved through the implemented strategy. Include relevant metrics, statistics, and key performance indicators (KPIs).
  • Comparative data: Compare the post-campaign results to pre-campaign benchmarks or industry standards.

Analysis and Insights:

  • Key insights: Summarize insights and lessons learned from the campaign and discuss the campaign's impact on the client or company’s goals.
  • Challenges faced: Address any obstacles encountered during the campaign and how they were mitigated or overcome.

Conclusion:

  • Conclusion: Summarize the campaign’s overall impact on the client or company. Highlight the value that was delivered by the implemented strategy and the success it achieved.
  • Next Steps: Discuss potential follow-up actions, recommendations, or future strategies.

Testimonials:

  • Include quotes or testimonials from the clients or customers who benefitted from the campaign.
  • Incorporate relevant visuals to illustrate key points, findings, and results.

The above template is a great way to get started gathering your ideas and findings for a marketing case study. Feel free to add additional sections or customize the template to match your requirements.

Craft a compelling marketing case study for your business

Are you ready to make your marketing case study shine? With Adobe Express, you can make high-quality infographics and presentations that take your case studies to the next level.

Choose from our library of designed templates, or make it yourself with powerful tools and a library of ready-to-use graphic elements.

Get started with Adobe Express today to make compelling marketing case studies that engage your audience and drive conversions.

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100+ Case Study Examples for Sales and Marketing

Browse through a wide range of case study templates from various industries.

Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let us guess - you pull out your phone, log in to your favourite on-demand food delivery platform, search for the dish you're looking for, and hit the order button. Oh, wait! We missed out a crucial action that most of us perform while ordering a palate from a new food outlet – Rating & reviews!  

The first instinct that each one of us has when we subscribe to a new product or service is to get validation or proof from others.

In this post, we talk about one such crucial marketing collateral that provides  proof  to your prospects – Case Studies.

What is a Case Study?

Case studies are an indispensable tool for providing proof of quality and utility. They help demonstrate exactly what you have done to help other customers or clients attain their goals. They're sure to draw potential clients because they establish the factor of faith in the ability of your products or services.

To some, case studies may seem dull and boring, but it remains an integral part of a content marketing strategy for almost every B2B company. A content marketing report states that 70% of B2B marketers believe case studies are an effective tool for the content marketing mix.

How long should your case study be? 

If you type this query into the Google search bar, the answer that pops up on your screen is 500 to 1500 words. Although this is fairly ideal, it is important to note that there is no hard and fast rule for the word limit of a case study. Like everything else in Marketing, the answer is - it depends. 

Depends on various factors like the industry you’re writing the case study for, the narrative you’re building, the audience you’ll cater to and the like. 

Case studies are primarily built to generate an in-depth understanding of why exactly prospects should choose your product. In today’s world, where all content consumers have an attention span of roughly 7 seconds (if not lesser) - getting them to read a case study that’s nothing less than 500 words requires skill, to say the least. 

The length of a case study depends on the following factors :

Target audience

Identifying the target audience for your case study is the first and foremost step of the writing process. Who will be reading this case study and how do you tailor it to fit their flow of reading? It’s no big secret that everyone’s attention span varies. (We hear you. Do people even have an attention span these days?) 

Thanks to the myriad of visual content available in abundance, going through a 50-word post, let alone a 500-word case study, might be an arduous task for most people. However, this massively depends on the target audience and the industry your client belongs to. 

Case studies provide deep insight into your product/service and give potential customers one, if not more, solid reasons to get onboard. 

Formulating your case study based on these parameters will result in the best outcomes. 

For example, if your product caters directly to the general public (B2C) , then your case studies have to be short, precise and to the point. It has to provide just the right amount of information to put forth about your company, the services you offer, its features and benefits. Hence, these case studies can be anywhere between 100-300 words. 

On the other hand, formulating a case study for a B2B audience will require more detailed insights, examples, solution-oriented steps, and overall contain highly compelling research. This is solely because the individuals reading our case studies will be established business professionals looking to invest a good amount in your product . These case studies can extend up to 1500 words . 

Purpose of the case study 

The second factor/question to keep in mind is, “Why are we writing this case study?”. Here we cannot help but think of the famous quote - “You can’t understand someone until you’ve walked a mile in their shoes.” 

It’s safe to say that this quote is applicable to almost every situation in life. Especially while selling a product. Or, attempting to do so. In this stage, you need to take into consideration 3 very important factors :  

At which point of the sales process are we sending out this case study?

For starters, case study content changes according to the various points of the sales process it is being sent out during. The content required for a case study at the beginning of the sales process differs from the content required for a case study when the deal is about to be closed. 

Case studies sent out at the beginning of the sales process focus on the following :

  • Recognition of your company/brand  
  • An insight into your company & what you do 
  • A generic overview of what your product offers 

Hence, these case studies can range anywhere from 300-500 words.

Case studies sent out at the end of the sales process focus on the following :

  • Presenting a precise problem faced by a client
  • Presenting how your company provided a solution for the same 
  • The process
  • Use-case specific insights

Hence, the sky’s the (word) limit with these case studies. The length that narrates to your prospect that your company is the best solution is the length you stop at. 

What do we want our readers to take away from this case study?

The length of your case study also majorly depends on the point you want to put forth in your case study. Are you trying to simply establish brand identity? Are you talking about a new campaign run by your company? Or is it a case study showcasing the work you did for a specific client? 

Creative of Three Questions To Keep In Mind Before Writing A Case Study

What medium are we sending the case study via? 

The medium through which your case study is being sent is a key point while determining the length of your case study. 

Let us throw in a quick example here. We are in the midst of our relentless online shopping phase and our package has finally arrived. Obviously, we can’t wait to go through the contents of the package (Because which order even is this?) - Doesn’t it make the unpacking process much easier when the packaging is precise and easy to open? Who wants loads of duct tape and clunky wrapping? It instantly puts us off, and we might even decide to open it later.  Similarly, the medium via which you send your case study and the presentation of it matters a lot. 

Here are some of the methods through which you can send your case study :

A good ol’ fashioned e-mail

“I’ll send across an email” is a phrase most of us have probably used more than our names. And, that’s fine. 

Sending your case studies and other documents through email has unmistakably been the go-to method for the longest time. Even so, sending your documents and case studies via email have its pros and cons. 

If you include a number of attachments, your prospects might have a hard time going back and forth between the document and email to open it up. The best option, in this case, is to include a single case study and make it crisp & concise in order to avoid shuffling between tabs. So, we’d say a single case study, about 500 words. 

A personalized storyboard

Personalized. Pretty. Extremely easy to go through. Nothing against emails, but imagine sending your case studies in a personalized collection that is exclusive to your reader, gives them a binge-worthy experience with your case studies, enables them to pick up exactly where they left off and much more. 

With a presentation like this, we’re sure the length of your case study isn’t going to stop readers from going through the contents of your case study.

Types of Case Studies

Case studies can be broadly classified into the following categories:

1. Third-Person Case Studies

An external agency primarily publishes this type of case study. This external research & consulting firm validates the solution provided by your company to your customers and publishes the same on its website.

2. Explanatory Case Studies

Explanatory case studies are primarily descriptive studies. They typically use one or two instances of a phenomenon or event to show the existing solution. Explanatory case studies primarily exist to familiarize the unfamiliar situation to prospects and give them a brief overview of the subject.

3. Instrumental Case Study

To gain insight into a phenomenon, an instrumental case study is deployed. The focus of this type of case study is not on the results but on the phenomenon. It tries to make the prospects discern the relationship between the phenomenon and its solution.

4. Implementation Case Study

This is perhaps the most important type of case study for a content marketer. It encompasses how your business went about executing the solution of a customer's challenge.

Case studies are the best example of marketing collateral used during the consideration stage and are used to showcase the success stories of your company. They can be written as single-page or multi-page documents.

Steps to writing a case study solution

Crafting the headline.

Headlines are the hellos in the world of writing. Just as a simple hello can help gain surface-level insight into a person, a headline establishes just that about a piece of written content. 

The first step to drafting a case study is also to pick a suitable headline. 

The headline of a case study has to include the following elements :

  • The name of the company
  • The use case
  • The results
  • Quantitative data (all about the numbers)

Let’s go with a fictional take on this - 

Let’s say you have a company, “Mattleberg Associates."

Mattleberg Associates offer consultative tools and guidance to understand, buy and adopt marketing technology tools for an enterprise. If Mattleberg Associates is to write a case study on how their product benefited a client of theirs, Acme Corporation , and upped their sales turnover by 70% , 

This is how the case study should ideally be titled : 

Acme Corp’s Sales Turnover Increased by 70% - Meet the Mattleberg MarTech Tool that made it possible. 

By glancing at this case study title, the reader gets an insight into the company (Mattleberg), the client (Acme Corp), the use case (Increasing sales turnover), the industry (Sales and Marketing) and the outcome (A 70% increase). 

Highlighting the challenge/situation 

In this part of the case study, the problem is made aware to the reader. This is where we let the reader know that “Hey, there was a grave situation taking place, and this is how it played out.”. 

In this part, you have to mention : 

  • The challenge that was present
  • The root cause of the problem 
  • Statistics about the same 

Arriving at the solution

This part of your case study has to be your company’s stellar introduction.

In this part of the case study, you will include :

  • How the client arrived at your company 
  • The process of how the client fixed on your company (yay!)
  • The executives involved in the process 

Behold! The results

Quantitative results .

This indicates the end of the case study. This is the part you indicate that Happily Ever After was made possible. Here is where you include all of the magical numbers that were a result of your company’s product/service, the remarkable results of the process and the outcome. 

Qualitative results

Remember when Spotify allowed 6500 of their employees to work from anywhere in the world? 

Now, fast forward to a year later; Spotify has released a statement saying their turnover rate dropped and they’re doing great! 

Here’s another example of how a qualitative result approach can be included in your case studies. This is the tie between quantitative and qualitative results. They go hand in hand. 

Tying this back to the topic, while writing a case study and mentioning the end results, it is important to also mention how the process eased the lives of the team, resulting in joy in the workplace and so on. This, in return, can directly result in quantitative results. :)

Best Practices to implement while writing a Case Study

More often than not, content marketers find it a herculean task to create a case study that is intriguing for their prospects. Here are 5 easy tips to make your case studies less boring, and more engaging.

1. Incorporate visuals in your case study

Multimedia can make your case studies more engaging and provide you with a means to connect with auditory and visual learners. Here are two ways in which you can incorporate multimedia in your case study:

  • Include pictures, charts, and infographics to interpret a story out of the content-heavy data.
  • Incorporate videos in your case studies and use them throughout your integrated marketing communication.

2. Prioritize firsthand knowledge over second-hand evidence

Case studies are stories. And stories can be narrated aptly only when you get real firsthand insights from the customer. Hence, to write a good case study, all you need is an excellent customer interview. Refrain from writing case studies based on resources such as testimonial quotes, videos, email, and so on.

It will only make your case studies time-consuming and difficult (or dare we say boring?).

3. Use slide-in call-to-action in lieu of pop-ups

Huge pop-ups can be annoying to the readers. Hence, marketers should try to use slide-in call-to-action that does the same job without distracting your prospects.

4. Don't be keen on listing the problem statement/challenge

Get into the shoes of your prospects while writing the challenge section. Most businesses often commit the mistake of writing the problem of a case study that caters to a narrow audience. To effectively hook a broader target audience , you should address the problem by considering the perspective of different prospects and write a detailed and compelling challenge . Your case study's first sentence should always address a broad business issue, and provide the reader with context.

5. Improve the tone of the customer quotes

Being a case study writer, you should not be transfixed on strictly reproducing all the customer quotes as it is - that is what a reporter does. As a case study writer, you should embellish the customer quotes in a way that makes their point effective. However, the altered quote should not drift away from the actual customer quote and should live up to the spirit of the customer's statement.

Examples of Case Studies

Here is a list of the finest examples of case studies across each sector with our commentary on a handpicked few to further ease your process of writing a case study.

To give you a holistic understanding of different types of case studies, we have collated the best templates from each industry.

  • Aviation and Defense 
  • Banking, Financial Services and Insurance (BFSI)
  • Energy & Utility
  • Healthcare and Life Sciences
  • Manufacturing
  • Technology and Services
  • Telecommunications

Best Case Study Examples for Aviation, Aerospace & Defense Sector

Case Study-Aviation & Defense Sector

While there are over 10+ example case studies that have been handpicked for the Aviation, Aerospace and Defence sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Electromagnetic Solutions | Leonardo

Type of case study : Explanatory

Leonardo, first, defined their electromagnetic solutions and then furnished an explanatory case study to further enlighten their target audience to the solution they offer. They provided their prospects with a lucid explanation of the phenomenon with their solution in this case study.

2. Indira Gandhi International Airport | Collins Aerospace

Type of case study: Implementation

This case study is one of the best templates you will find in the aviation & defence sector. Two reasons make it exceptional. First, Collins has tailored the case study in a way that it can collaborate with direct marketing efforts . The case study is brief, yet gives a clear explanation of how it went about executing the solution. Also, the testimonial Collins took from Delhi International Airport Ltd., explained in a nutshell, the outstanding results they produced.

Best Case Study Examples for BFSI Sector

Case Study-BFSI Sector

While there are over 10+ example case studies that have been handpicked for the BFSI sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Implementing a Complete Target-Date Fund Solution |  JPMorgan Chase

Type of case study: Explanatory

Writing a case study in the sector of financial services is tricky, to say the least. If you are looking to benchmark a case study, this should undoubtedly be the one. JPMorgan deep-dived to explain the needs of the client and listed out the top investment priorities. After that, the cast study introduced the unique solution offered to give their prospects a gist of the same. 

2. Global Inventory Management | Broadridge

Broadridge created a stellar case study by incorporating a testimonial, visuals, and an elaborate solution together. The cast study went one step ahead by talking about how it will utilize this opportunity to build Broadridge's future solutions.

Best Case Study Examples for Energy & utilites Sector

Case Study-Energy & Utility Sector

While there are over 10+ example case studies that have been handpicked for the Energy & Utilities sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Creating Value through Technology and Innovation | Canadian Natural Resources Limited (CNRL)

Type of case study: Instrumental

This case study focuses more on the different technologies offered by CNRL. What makes this case study unique is that the brand has included various collaborations for each technology and clearly demarcated the status of each technique. The usage of visuals and quantifiable results is spot on!

2. City of Monterey Park | Engie

Engie has produced a phenomenal template for a case study in the energy sector. Prospects could better relate to this kind of a case study because it includes multiple testimonials alongside the images of the solution which can serve as the best catalyst for prospects in the consideration stage of the buyer journey.

Best Case Study Examples for Healthcare & Life Sciences Sector

Case Study-Healthcare & Life Science Sector

While there are over 10+ example case studies that have been handpicked for the Healthcare and Life-sciences sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. BD Vacutainer | Becton Dickinson and Company

BD did a fantastic job of quantifying its success in solid numbers. They have incorporated the same in their headline to make it a worthy read for a prospect. Furthermore, they included a separate "results" section which listed out the benefits and illustrated the same using a bar graph. These best practices help a prospect digest text-heavy content easily.

2. Helping Biopharma Companies Unravel the Many Facets of the Oncology Market | McKesson Corporation

This template is an excellent example of an instrumental case study in the healthcare sector. McKesson takes the onus on them to educate the healthcare industry on the oncology market. It provides vital insights into how the biopharma industry can leverage McKesson's resources and excel in oncology.

Best Case Study Examples for Logistics Sector

Case Study-Logistics Sector

While there are over 10+ example case studies that have been handpicked for the Logistics sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Inventory Optimization Case Study | Neovia Logistics

Type of case study: Third-Person

This case study serves as a great template of collaboration with other organizations to deliver a customized solution for your customer. Neovia Logistics and SAP Service Parts Planning worked in unison to provide a top-notch solution for inventory management. This template makes a brilliant usage of coloured theme and an engaging dashboard to display the results lucidly.

2. Building a better distribution model to accommodate rapid growth | FedEx Corporation

FedEx adopts a customer-centric approach in this case study and explains the challenges faced by the customer in detail. It elaborately explains how the problems of temperature-sensitive products of the clients were dealt with. This type of case study can prove to be very useful as a marketing communication  for a client dealing in a similar sector.

Best Case Study Examples for Manufacturing Sector

Case Study-Manufacturing Sector

While there are over 10+ example case studies that have been handpicked for the Manufacturing sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Twilight River Cruises | Mitsubishi Electric

The testimonial and the embedded hyperlinks (that redirects to their product range) make this case study stand apart from others. Mitsubishi Electric has ensured that the client furnishes a well-crafted testimonial that makes the prospects acquire faith in their prowess.

2. Danfoss' Digital Journey and Strategic Approach to MES | Siemens

This is, by far, the best template we have discovered in the manufacturing sector. It ticks all the boxes for writing a stellar case study – slide-in CTAs (call-to-action), integration with social media, an excellent testimonial, captivating visuals, and a consistent theme. You do not want to miss this out!

Best Case Study Examples for Technology & Services Sector

Case Study-Technology & Services Sector

While there are over 10+ example case studies that have been handpicked for the Technology & Services sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. FreshDesk - Case Study | Chargebee

The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results.

2. Aspire Systems Provides Data Integration Services  | Aspire Systems

For a technical product/software, it is important to know where to use technical keywords and where to use plain, simple language. Aspire Systems did a fantastic job of creating different sections for a summary (in plain language) and a tech snapshot (where they mention the suite of data management products). It also included an image of the system architecture to educate their prospects on the process and solutions.

Best Case Study Examples for Telecommunications Sector

Case Study-Telecommunications

While there are over 10+ example case studies that have been handpicked for the Telecommunications sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Managed Network Services | Telkomtelstra

Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. The practice of integrating social media in your overall content marketing strategy never fails to fetch you brownie points!

2. Supporting the community with a mobilized workforce | Rogers Communications Inc.

Rogers Communications has adopted the strategy of assigning a dedicated page for case studies. It has also integrated social media and slide-in CTAs buttons, in this case study, for enhanced engagement. A unique practice that Rogers embraced in this case study was to mention the details of the current services with that particular client. You may want to consider this strategy while writing your upcoming case study!

Strategies to leverage the power of Case Studies 

On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Mentioned below are some of the strategies you can use to incorporate case studies into your organization's overall integrated marketing communications strategy.

1. Highlight the case studies on a dedicated page

When B2B customers search online for your goods and services, they will search for your company's websites as well as your rivals' websites. So make sure the case studies on your website are easy to find. Refrain from categorizing them in the section of "downloads" or "resources" list, or hiding them so profoundly that visitors need to find them on your search facility.

Offer multiple paths that will lead them directly to the stories of customers that most interest them. Feature your homepage with a recent case study. Ask your webmaster to set up a display that will generate a different case study each time the visitor clicks on a new page or returns to a given page.

Be sure to provide a link where more case studies can be found by the visitor, in case the story does not match the interests of the visitor.

2. Include case studies in white papers

Do you have a case study showing how a client used your product or service to solve a widespread problem in the industry? If so, you have the building blocks for an effective white paper . Case studies and effective white papers share the same basic structure: challenge/solution.

You will need to develop the problem section further, examine previous solutions and why they are not working, and present your solution as part of a generic class.

However, once you have described your solution, you can introduce your particular product by means of an abbreviated version of your case study.

3. Include case studies in press releases

The company press releases are the perfect platform to share customer stories with prospects, customers, partners, and employees. The case studies in your prospect press releases allow you to highlight your solutions and the different verticals that you represent.

This helps to develop trust over time. In addition, case studies are great for keeping partners informed about how customers use your solutions. You'll support their sales efforts by providing customers with new ideas that they can present. You'll also keep them excited about your partnership, as well as about your products and services.

4. Collaborate your direct marketing efforts with case studies

Many of the most popular all-time direct mail promotions start with a story. Stories are enthralling. They promise entertainment and news. Of course, they gain our attention. Hence, a well-written case study for a newsletter or a direct mail campaign can be an excellent lead material.

Moreover, with a lead drawn from a recent case study, you'll not only get the attention of your prospects right away but also establish credibility with a real-world illustration of what your company has done for others already.

5. Consolidate your SEO strategy with case studies

Case studies can be among the best content types to attract attention from search engines. Phrases of keywords are the SEO currency . And if well-written, it is most likely that your case studies will include several instances of keywords and phrases relevant to the product or service they feature.

Make sure you incorporate the links and meta tags to boost the search engine rankings. Google attaches great importance to links, so be sure to link back to your case studies from press releases, blog posts, and discussion forums that refer to them. Encourage your clients to link your website to their success stories.

Even meta tags can improve your search rankings. Ensure that the title and description tags are used well by including your target keywords in them.

6. Collaborate your case studies with your social media marketing strategy

Social media provides a range of platforms to distribute case studies to your target audience. You can post a link to your latest case studies on Twitter, LinkedIn, and other platforms. Forums are another excellent platform way to promote your customer success.

Trade associations and LinkedIn Groups provide thousands of tightly focused discussions across the entire spectrum of interests in the industry. And most of these forums will let you post links, making it easy to reach specific audiences.

Case studies are vital building blocks for your brand’s social currency. With the right balance between data and a compelling narrative, case studies go a long way in positioning your brand as the ideal choice in the minds of your prospects.

So before you rule out this collateral as mundane and boring, ask yourself again - would you order from a restaurant that is not backed by good reviews and ratings?

Other interesting blogs that might help bolster your content marketing strategy:

100+ Best Examples of Press Release Templates

100+ Brochure Examples for Sales and Marketing

100+ Testimonial Examples for Sales and Marketing

The Best White Paper Examples for B2B Marketers      

  • Case Study Templates
  • Case Studies
  • Marketing Collateral
  • Content Marketing

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Home » Management Case Studies » Case Study of McDonalds: Advertising and Promotion Strategies

Case Study of McDonalds: Advertising and Promotion Strategies

McDonald’s is the worlds leading fast food restaurant and is globally recognized.  With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding  50 million  customers daily. McDonald’s has been viewed as the pinnacle and one of the defining features of the American lifestyle.   Burger, fries, and a Coke were the traditional meal.   Once it spread globally, it boomed into popularity because other countries wanted to be associated with the successful image of the “American dream”.

McDonald’s provides a positive and caring attitude towards the community of which it serves.  McDonalds’ vision states that “We are not a hamburger company serving people; we are a people company serving hamburgers”. With a vision so clearly committed to people, customers have responded  by continuing to keep McDonald’s  number one.

McDonalds Advertising and Promotion Strategies

Other aspects of the McDonald’s dining experience show why their customers continue to hold their reputation high.   They use things like the dollar menu, playgrounds, endorsements, and charities all add to create the overall satisfying experience.   These things overshadow the health risks that are a large issue in today’s American society.   Through the information we have found, McDonald’s is still popular because it is about convenience and fast food.   Until people are willing to wait longer to eat and pay more for healthier food, it will still be one of the leading chains.

Target Market

Traditionally, and still today, McDonalds’  focus in advertising, marketing, and design has been children.    This is obvious with their PlayPlace, Happy Meals, and character Ronald McDonald.    They actually introduced Ronald as a way to draw families into the restaurant.    In recent years, McDonald’s has also been increasing their marketing toward mothers.   This makes sense because they have to also draw the moms into the restaurant, where the kids want to go.   They are almost a  small addition to the child market.   McDonalds’ use a variety of marketing strategies to attract children, moms, and families in general.

Promotions and Current Marketing

McDonald’s is actively working to change their image to a healthier one. Gone are the days where hamburgers are the key advertising attraction.    People already know McDonald’s; in fact the golden arches are the single most recognized symbol around the world, even before the cross.    They have completely saturated the market to the point where you can now even order a  Big Mac  while shopping at Wal-Mart .   Their problem, however, is their battle with health critics and customers filing lawsuits about their unhealthy products.    This negative publicity is shaping some stereotypes around the company which they want to change.

As we know, perception is reality.   The American public sees McDonald’s as a restaurant  that is as unhealthy . Americans don’t go to McDonald’s with visions of healthy food dancing in their heads.  Some don’t even go to McDonald’s at all.   So how does McDonald’s get them back?    This is an immense project that may also never be a successful one.

it’s what i eat and what i do…i’m lovin’ it

The most recent way that McDonald’s has tried to create a healthy image is their new marketing campaign titled “it’s what i eat and what i do…i’m lovin’ it.”  The campaign is meant to build upon their global marketing campaign, “i’m lovin’ it,” which was launched in September 2003.   It is designed to “tie all our balanced, active lifestyles messages together,” said McDonald’s CEO Jim Skinner (Press Release, 3/08/05).   The theme highlights the “important interplay between eating right and staying active.”

Throughout all of the press releases and media material that we found on McDonald’s corporate website there was one common phrase: “balanced, active lifestyles.”   It is their new platform and it consists of three pillar ideas: increasing menu choice, promoting physical activity, and providing more accessible information.   In the next few paragraphs we will illustrate just exactly what McDonald’s is doing in their marketing campaign to address these three pillars.

The most recent example of the first pillar,   increasing menu choice , is the introduction of the new Asian Chicken Salad.   McDonald’s is both expanding their menu and increasing the availability of “healthy” foods.   Advertisements for this new salad are everywhere.   Signage is present outside the restaurants,  on street banners, and even  on the windows and near the registers.   One food bag also featured the new Asian Chicken Salad as part of a GoActive! Happy Meal.   We even saw a couple different versions of advertisements on  television  for this salad as well as an ad in “InStyle” magazine.   It  is their newest healthy item.  Other recent menu additions were also “healthier” choices such as Premium Chicken sandwiches and other premium salads.

The second pillar of this campaign,   promoting physical activity , is also evident on bags, cups and signage in each store.   The bags that hold food orders no longer have hamburger ads on the outside.  They  now feature images of people leading “balanced, active” lives.   On one bag, a woman is doing yoga with a caption saying “being good to myself has never been easier…i’m lovin’ it.”   This lady is sending a message that she  thinks it is easy to maintain her healthy lifestyle by eating at McDonald’s.  Physical activity is also promoted through the introduction of four different 15 minute workout DVDs that you can get when you buy the GoActive! Happy Meal that includes a salad and a Dasani bottled water.   During the Winter Olympics in  Torino, many Olympic athletes were also featured on McDonald’s bags with motivational messages about their active lives.   McDonald’s is doing everything they can to broadcast images of healthy active people and associating them with McDonald’s.

The third and final pillar,   more accessible information , is evident in McDonald’s new packaging concept that will provide nutritional information on individual food boxes. McDonald’s has a “30 year history of providing nutrition information to customers,” but as recent lawsuits against McDonald’s and scenes from the movie “Super Size Me” suggest, they have room for improvement (Press Release, 2/07/06).   The lawsuits against McDonald’s claimed that the plaintiffs were obese because they were unaware of the nutritional content of the McDonald’s food that they were eating.   Whether that is believable or not, McDonald’s was forced to make a move.   They were lucky that these lawsuits were thrown out due to the fact that the plaintiffs could not prove that McDonald’s was at fault, but what if the next plaintiff had a better case?   McDonald’s has to be on the defensive.

Therefore, McDonald’s is moving nutrition facts straight to the box.   Not only does each box  have the nutrition facts table,  but McDonald’s also chose to highlight the five most relevant indicators that customers can understand: calories, protein, fat, carbohydrates, and salt.   These five indicators are presented in a different color, while the nutrition table is presented in plain text.   The only packages that will not feature nutritional information will be those used in short-term promotions and wrappers and containers that are used for multiple products.   In those cases, customers will be referred to McDonald’s websites and in-restaurant brochures.

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Case study on Advertising and Promotion

Introduction

Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. Advertising may be one form of promotion.        

  • Evaluate appropriate uses and applications for advertising in two given situations.

Answer : An important question is whether the spokesperson being used is effective and how the target market will respond to him or her. For example, Tiger Woods has proved to be a successful salesperson for Nike and Buick. Or a product spokesperson may be an excellent source initially buy, owing to a variety of reasons, may lose impact over time. For example, Britney Spears had been an effective spokesperson for Pepsi, particularly with the teen market. The question was, Will she be able to retain this relationship as she gets older? Apparently Pepsi thought not, as her contract was not renewed. In other instances, changes in the sources attractiveness or likeability of other external factors may lead to changes in source effectiveness.

Message Variables : Both the message and the means by which it is communicated are bases for evaluation. For example, in the beer example discussed earlier, the message never provided a reason for consumers to try the new product. In other instances, the message may not be strong enough to pull readers into the ad by attracting their attention or clear enough to help them evaluate the product. Sometimes the message is memorable but doesn’t achieve the other goals set by management. One study showed that 7 of the 25 products that scored highest on interest and memorability in Video storyboard Tests’ ad test had flat or declining sales. A number of factors regarding the message and its delivery may have an impact on its effectiveness, including the headline, illustrations, text, and layout.

Many ads are never seen by the public because of the message they convey. For example, an ad in which Susan Anton ate a slice of Pizza Hut pizza was considered too erotic for the  company’s small-town image. Media Strategies: Media decisions need to be evaluated. Research may be designed to determine which media class (for example, broadcast versus print), subclass (newspaper versus magazines), or specific vehicles (which newspapers or magazines) generate the most effective results. The location within a particular medium (front page versus back page) and size of ad or length of commercial also merit examination. For example, research has demonstrated that readers pay more attention to larger ads. As shown earlier, a variety of methods have been employed to measure the effectiveness of advertising on the internet. Similarly, direct-response advertisers on TV have found that some programs are more effective than others. One successful direct marketer found that old TV shows yield more responses than first runs.

          Another factor is the vehicles option source effect, “the differential impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another. People perceive ads differently depending on their context.

          A final factor in media decision involves scheduling. The evaluation of fighting versus pulsing or continuous schedules is important, particularly given the increasing costs of media time.

  •  Evaluate the role, organisation and functions of agencies in the advertising process

Answer : The steps involved in the process of advertising

The following are the steps involved in the process of advertising:

  • Step 1 – Briefing: the advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product.
  • Step 2 – Knowing the Objective: one should first know the objective or the purpose of advertising. i.e. what message is to be delivered to the audience
  • Step 3 – Research: this step involves finding out the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers, availability of the resources needed in the process, etc.
  • Step 4 – Target Audience: the next step is to identify the target consumers most likely to buy the product. The target should be appropriately identified without any confusion. For e.g. if the product is a health drink for growing kids, then the target customers will be the parents who are going to buy it and not the kids who are going to drink it.
  • , then the target customers will be the parents who are going to buy it and not the kids who are going to drink it.
  • Step 5 – Media Selection: now that the target audience is identified, one should select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.
  • Step 6 – Setting the Budget: then the advertising budget has to be planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company.
  • Step 7 – Designing and Creating the Ad: first the design that is the outline of ad on papers is made by the copywriters of the agency, then the actual creation of ad is done with help of the art directors and the creative personnel of the agency.
  • Step 8 – Perfection: then the created ad is re-examined and the ad is redefined to make it perfect to enter the market.
  • Step 9 – Place and Time of Ad: the next step is to decide where and when the ad will be shown.

The place will be decided according to the target customers where the ad is most visible clearly to them. The finalization of time on which the ad will be telecasted or shown on the selected media will be done by the traffic department of the agency.

  • Step 10 – Execution: finally the advertise is released with perfect creation, perfect placement and perfect timing in the market.
  • Step 11 – Performance: the last step is to judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc. Every point is studied properly and changes are made, if any
  • Ddifferentiate between the characteristics and objectives of the various below-the-line promotional techniques.

Answer : Promotional techniques in a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused. Both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers (promotions), it is BTL communication, however, that gives the marketer the ability to tailor their messaging in a more personal manner to the audience.ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. These insights can then be used to inform the next BTL communication to the audience and tailor the messaging based on the feedback received.

Promotional activities carried out through mass media, such as television, radio, out-of-home, magazines, cinema and newspaper, are classed as “above the line” promotion. “Below the line” promotion refers to forms of non-media communication or advertising, and has become increasingly important in the communications mix of many companies, not only those involved in fast moving consumer goods, but also for industrial goods.

“Through the line” refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner). This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

  •  Recommend the use of individual techniques in two commercial situations.

Answer : Advertising and Promotion are tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. ach brand faces different issues, which often required customized tracking surveys. Nonetheless, at Relevant Insights we always recommend our clients to include measurements of awareness, usage, brand attitudes, perceptions, and purchase intent in brand tracking studies.

  •   Explain the principles and process of campaign management

Answer : campaign manager is a paid or volunteer individual, whose role is to coordinate the campaign’s operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other activities supporting the effort, directly.

Apart from the candidate, they are often a campaign’s most visible leader. However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside political consultants, primarily pollsters and media consultants.

Particularly for large, well-funded campaigns, campaign managers often manage a huge number of staffers and volunteers in a variety of departments, while also coordinating closely with the candidate and outside consultants.

In the US, increasingly, campaign management has been a specialist occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.

  •  Combine appropriate techniques into an integrated and cost-effective campaign

Answer: A “Strategic Extension Campaign” (SEC) methodology developed by FAO has been introduced in Africa, the Near East, Asia and Latin America. This methodology emphasises the importance of people’s participation (i.e. of intended beneficiaries such as small farmers) in strategic planning, systematic management and field implementation of agricultural extension and training programmes. Its extension strategies and messages are specifically developed and tailored based on the results of a participatory problem identification process on the causes or reasons of farmers’ non-adoption, or inappropriate practice, of a given recommended agricultural technology or innovation. The SEC technology transfer and application approach is needs-based, demand driven, and has a problem-solving orientation.

The SEC programme follows a systems-approach which starts with a farmers’ Knowledge, Attitude and Practice (KAP) survey. The results are used as planning inputs and bench-mark/base-line for summative evaluation purposes. In addition, a series of practical and participatory workshops are conducted to train extension personnel, subject-matter specialists, trainers and farmer leaders together in the skills of extension programme planning, strategy development, message design and positioning, multi-media materials development, pretesting and production, as well as management planning, implementation, monitoring and evaluation. One of the strengths of this approach is in orienting and training relevant extension personnel to apply a systematic, rational, and pragmatic approach to planning, implementing, managing, monitoring and evaluating the routine programmes of an agricultural extension service.

  •  Present promotion recommendations in the form of a promotion plan

Answer : A promotion plan is a blueprint of the complete marketing communications program for a brand.  It is a formal document that evaluates the background of the brand and presents a set of guidelines and an action program for the brand’s promotion campaign.  The promotion plan for this project will be for the New England market and will cover one calendar year.

Formation of Agency Teams   :

You should form your own four-person teams.  Assistance will be provided where requested.  Each team is to take the role of a full-service advertising agency charged with the responsibility of preparing a complete promotion plan for a designated client. (In all cases, Prof. G serves the role of client.)  Each agency should adopt a formal name.

The Client and the Product  :

 The product will be an existing brand with an established track record.  Each agency team should submit a list of five products it would like to work on, and then meet with Prof. G for final selection.  Products for some previous campaign plans are listed at the end of this document.

Establishing the Budget   :

Each agency team will submit a budget request in response to the client’s directive to create a new promotion campaign that promises an improved market position in New England.  Once you determine the budget needed to achieve that end, you should submit it according to the status report deadlines established.  Final approval rests with the client.

  • Suggest appropriate measures for assessing campaign effectiveness .

Answer : The most suitable criteria for evaluating the effectiveness of advertising, depends on a number variables, such as the advertising goals, the type of media used, the cost of evaluation, the value that the business or advertising agency places on evaluation measures, the level of precision and reliability required, who the evaluation is for and the budget. It is difficult to accurately measure the effectiveness of a particular advertisement, because it is affected by such things as the amount and type of prior advertising, consumer brand awareness, the availability of cost effective evaluation measures, the placement of the advertising and a range of things about the product itself, such as price and even the ability of the target audience to remember.

To assess the effectiveness of your advertising campaign, you can monitor sales, new customers, requests for information, phone inquiries, retail store traffic, website traffic, or click-through rates. Use these tactics to gauge the power of your ads:

  • A simple way to tell if your advertising is working is to track retail traffic by counting the people who enter your store. Don’t forget to monitor traffic before you start the ad campaign, so you’ll have a basis for comparison. And ask new customers how they heard about your business.
  • Compare sales before, during, and after an ad campaign. Keep in mind that advertising often has a cumulative or delayed effect, so ad-driven sales may not materialize immediately.
  • In print ads, include a coupon that customers can redeem for a discount or gift with their purchase. Code the coupons so you can determine which ad or publication generates the best results.
  • Offer an incentive for customers to tell you they’re responding to an ad: “Mention this ad and get a 10 percent discount on your first order.” Put it on your website or in the local newspaper, or use it as part of an ad on local TV or radio. It’s an easy way to know where customers are finding out about you.
  • Use dedicated phone lines to track phone orders. For example, if you mention a toll-free number in your ad, assign different extensions to particular advertisements.
  • Compare pre- and post-advertising traffic on your website. Your Web host logs the hits on your site and should be able to provide you with daily, weekly, or monthly reports. If you maintain your own Web server, invest in software that generates easy-to-read traffic reports.
  • When advertising online, the old metric of click-through rates (the number of viewers who click your banner ads) is not a reliable method of knowing whether your advertisements are working. While ad networks that sell ad space on the Web track click-through rates and can provide you with performance reports, the numbers you really want to know are how long people are spending on your site and how many pages they are viewing per visit. That way, you will know whether you have truly engaged your clients. Of course, if they purchase something from your Web site, then you know you really did capture them.

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Advertising and Sales Promotion Notes, PDF I MBA 2024

  • Post last modified: 5 April 2022
  • Reading time: 9 mins read
  • Post category: Uncategorized

Download Advertising and Sales Promotion Notes, PDF, Books, Syllabus for MBA 2024. We provide complete advertising and sales promotion pdf. Advertising and Sales Promotion study material includes advertising and sales promotion notes, book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in advertising and sales promotion pdf form.

Advertising and Sales Promotion subject is included in MBA so students are able to download advertising and sales promotion notes for MBA 3rd year and advertising and sales promotion notes for MBA 5th semester.

Table of Content

  • 1 Advertising and Sales Promotion Syllabus
  • 2 Advertising and Sales Promotion PDF
  • 3 Advertising and Sales Promotion Notes
  • 4 Advertising and Sales Promotion Questions and Answers
  • 5 Advertising and Sales Promotion Question Paper
  • 6 Advertising and Sales Promotion Books

Advertising and Sales Promotion Notes can be downloaded in advertising and sales promotion pdf from the below article.

Advertising and Sales Promotion Syllabus

A detailed advertising and sales promotion syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in advertising and sales promotion pdf form.

  • Unit 1: Advertising: Meaning, Role of advertising, types of advertisement, industrial, institutional, retail, trade and professional, marketing mix, Advertising department, and advertisement manager.
  • Unit 2: Organizing for Advertising: Objectives and functions – Role and functions of advertisement agencies. Advertising agency and services, client-agency relationship. Visual layout, artwork, production traffic copy, effective use of words, devices to get greater readership interrelation.
  • Unit 3: Advertisement Budgets and Effectiveness: Types, optimal expenditure, decision models, sales response and decay, competitive share, Pre-testing, post-testing, experimental designs.
  • Unit 4: Sales Promotion: Importance and scope; Need and objectives of sales promotion; Consumer promotion; channel promotion; Timing of sales promotion; Measurement of impact of sales promotion; sales promotion budgeting.
  • Unit 5: Publicity and Public Relations: Scope and importance. Methods of publicity, Power of Publicity, advantages and disadvantages of Publicity, Process of Public Relations-Marketing public relations functions; Public relations officer- role and functions.

Advertising and Sales Promotion PDF

Advertising and sales promotion notes.

According to American Marketing Association advertising is any paid form of non-personal presentation of ideas, goods or services through an identification sponsor.

case study on advertising and sales promotion

Advertising and Sales Promotion Questions and Answers

If you have already studied the advertising and sales promotion and notes, then it’s time to move ahead and go through previous year advertising and sales promotion question and answers.

  • Discuss different components of message structures.
  • Outline a generic advertisement layout.
  • Discuss types of media scheduling.
  • What is media testing? Discuss ethical issues in advertising.
  • Discuss various methods of setting an advertising budget.
  • Discuss various methodologies for testing advertising effectiveness. Which is best for testing pre and post advertising effectiveness?
  • A sales manager in his territory plays a very critical role in the employment of his sales force. Discuss the process the sales manager should follow in employing his salespeople in his territory.
  • Training and compensation of the salespeople may act as motivational to the salespeople. Discuss.
  • Discuss the ways of recruitment and selection of sales personnel? Which one is more suitable for the MNCs?
  • How we can define the sales territories and quotas? Discuss the role of Sales Audits in sales management.

Advertising and Sales Promotion Question Paper

If you have already studied the advertising and sales promotion and notes, then it’s time to move ahead and go through previous year advertising and sales promotion question paper.

It will help you to understand the question paper pattern and type of advertising and sales promotion question and answer asked in MBA 3rd year advertising and sales promotion exam. You can download the syllabus in advertising and sales promotion pdf form.

Advertising and Sales Promotion Books

Below is the list of advertising and sales promotion books recommended by the top university in India.

  • Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson.
  • Integrated Advertising, Promotion and Marketing Communications,Kruti shah, Alon D’Souza, TMH.
  • Advertising & Sales Promotion, SHHKazmi, Satish Batra, Excel.
  • Advertising Management with integrated Brand Promotion, O’Guinn, Allen, Semenik, Cengage.
  • Advertising Management, Jethwaney, Jain, Oxford.
  • Contemporary Advertising, Arens, TMH.
  • Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
  • Sengupta, Subroto: Brand Positioning, Strategies for Competitive Advantages, Tata McGraw Hill

In the above article, a student can download advertising and sales promotion notes for MBA 3rd year and advertising and sales promotion notes for MBA 6th semester. Advertising and Sales Promotion study material includes advertising and sales promotion notes, advertising and sales promotion books, advertising and sales promotion syllabus, advertising and sales promotion question paper, advertising and sales promotion case study, advertising and sales promotion questions and answers, advertising and sales promotion courses in advertising and sales promotion pdf form.

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Marketing Mix (Lesson Plan, Case Study, Questions & Answers)

Marketing Mix (Lesson Plan, Case Study, Questions & Answers)

Subject: Business and finance

Age range: 14-16

Resource type: Lesson (complete)

High School With Hannah

Last updated

13 February 2024

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case study on advertising and sales promotion

Exploring the Marketing Mix - The 4 P’s

Students will understand the concept of the marketing mix and how the 4 P’s (Product, Price, Place, Promotion) are used to create effective marketing strategies. They will analyze case studies and engage in interactive activities to demonstrate their comprehension of each element of the marketing mix.

Materials Needed:

● Whiteboard and markers ● Chart paper and markers ● Access to device with the internet ● Link to case study form lesson plan and main activity

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Precious Oboidhe

Published: February 05, 2024

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product.

a person with card from financial services as marketing

One financial company that understands this well is Wise , an international money transfer service I use.

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.”

That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth.

Download Now: Free Marketing Plan Template [Get Your Copy]

In this article, I will share five inspirational examples of effective marketing for financial services. I also share four marketing ideas you can deploy to market your brilliant product.

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love.

Table of Contents

A Case Study of Wise: How to Solve Your #1 Marketing Challenge as a Financial Services Provider

Financial services marketing strategies, financial services marketing ideas.

  • What I Learned

case study on advertising and sales promotion

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Businesses in financial services deal with a slew of challenges, including regulatory marketing restrictions, lack of consumer trust , and commoditization .

These challenges are mitigated if you build a great product and provide a great user experience. That’s what Wise did.

Wise aimed to give customers “an experience they didn't know was previously possible,” says Nilan. As they succeeded, their customers became their brand evangelists.

Below are three steps Wise took to build a product that won users.

Listening to Customers

They conducted customer satisfaction surveys to uncover the needs of their users. Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use.

Delivering on Users’ Demands

Making cross-border money transfers fast and inexpensive was difficult. It took years to solve these problems. But solving them gave Wise a huge competitive advantage and a more defensible position in the market.

Understanding Customer Sentiment

They regularly use Net Promoter Score (NPS) to assess customer sentiment. NPS is a metric that measures customer satisfaction and loyalty based on how likely customers would recommend a company's products or services.

The score can range from -100% to +100%. In the early days, Wise’s NPS was in the positive 20s and 30s. As they improved the product and user experience, their NPS score rose to 70%.

Many teams stop iterating once their product works and shift their focus to other marketing activities. This is a mistake.

According to Nilan, the ROI for NPS increase is much larger and more enduring than the ROI increase you’d get from improving your conversion rate.

The bottom line? Just because people are buying your product doesn’t get your job done. Collect customer feedback to uncover your customers' needs.

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier.

Marketing for financial services doesn’t have to be boring.

Despite the regulatory burdens, you can create compelling marketing messages and campaigns and deliver them with style.

Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand.

Curve is a payment card that lets you link multiple debit/credit cards to a single card. That way, you can carry one card and still access all your cards.

A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. This collaboration empowered users to make payments using their smart rings, wrist bracelets, and key rings.

Recently, Curve launched another wearables campaign.

How? They leveraged a viral moment where a BBC reporter gave the middle finger at the start of a program.

Though she was joking with her colleagues, the BBC caught the moment live. After the story went viral, Curve made the reporter a “hand model.” They placed a payment ring on the reporter’s middle finger and shared it across social media.

case study on advertising and sales promotion

The product, aptly called Pay it Forward , lets magazine vendors earn more money by selling one magazine issue multiple times.

They printed QR codes on the magazines. So, after reading it, you can pass it along to a friend who can scan the code to pay the original vendor again.

Since you never know how far each magazine will go, this significantly increases potential earnings for each vendor. A vendor reported people had paid for one of his magazines over 20 times.

The audience loved this campaign, and it led to huge brand awareness for Monzo. Even celebrity British influencers love the campaign.

Below is a picture of Football Legend Gary Linker (middle) and Music Star Roger Daltrey (far right) posing with a copy of The Big Issue.

case study on advertising and sales promotion

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  1. 28 Case Study Examples Every Marketer Should See

    Published: March 08, 2023 Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can't wait to read. In this post, we'll go over the definition of a case study and the best examples to inspire you.

  2. 13 Sales Promotion Techniques To Boost Sales + Case Studies

    1. BIG discounts Sales promotion examples are all around us. Big discounts may be as old as the trade industry, but it's an evergreen method of increasing sales volume. We all wait for the summer/winter clearance sale to finally buy items we've spotted but couldn't afford to buy during the season.

  3. A Starbucks Case Study: Optimizing Customer-to-Promotion Match

    1. Segmenting Customer Group. Can we segment customers into responsive and non-responsive customers for different categories of sales campaign? I will engineer features and manually divide the customers into two groups: those that do not respond to a promotion, and those that respond to a promotion.

  4. 10 Marketing Case Study Examples

    1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy, and how it impacted their growth.

  5. Sales and marketing

    Sales & Marketing Case Study. Sunil Gupta; 8.95. View Details. On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the ...

  6. A STUDY ON EFFECTIVE BRAND PROMOTIONAL STRATEGIES ...

    Dr. K. Abdus Samad and M. Sabeerdeen, "A Study on Effective Brand Promotional Strategies. Influencing Customers" - (ICAM 2016) Chi-square value: 3.401. Degrees of freedom: 4. P-value: .493 ...

  7. Sales Promotion Techniques and Consumer Behavior: A Case Study of

    History has witnessed that Sales Promotion tools are utilized by marketers to attract, aware and retain customers by influencing their purchase behavior (Alvarez & Casielles, 2005).Many...

  8. 16 Important Ways to Use Case Studies in Your Marketing

    1. Use a case study template to create PDFs for email or downloads . Do not underestimate the value of providing social proof at just the right time in order to add value and earn their business.

  9. Brand marketing case studies

    Brand Marketing Case Studies. This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics. Learn about best practices, creative executions, and how brands achieved success through digital. Case Study.

  10. The Ultimate Guide to Marketing Case Studies

    If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images, and bold or italicized text. 3. Incorporate Your Case Study in Your Marketing and Sales Processes.

  11. Case Studies: How Successful Advertising Agencies Win Clients

    Advertising case studies are instrumental in your marketing kit, on your websites and for the sales team when they meet prospective clients. 5 Best Examples of an Advertising Agency Case Study That Rocked It

  12. Advertising and Sales Promotion Effects on Brand Equity: a Case Study

    ADVERTISING AND SALES PROMOTION EFFECTS ON BRAND EQUITY: A CASE STUDY OF IRAN INSURANCE COMPANY Authors: Ali Gholipour Soleimani Islamic Azad University of Rasht Shadi Sedaghat Abstract and...

  13. Marketing Case Study 101 (+ Tips, Examples, and a Template)

    A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It's intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.

  14. 100+ Case Study Examples for Sales and Marketing

    Like everything else in Marketing, the answer is - it depends. Depends on various factors like the industry you're writing the case study for, the narrative you're building, the audience you'll cater to and the like. Case studies are primarily built to generate an in-depth understanding of why exactly prospects should choose your product.

  15. Case Study of McDonalds: Advertising and Promotion Strategies

    Case Study of McDonalds: Advertising and Promotion Strategies. McDonald's is the worlds leading fast food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald's serves an astounding 50 million customers daily. McDonald's has been viewed as the pinnacle and one of the defining ...

  16. Case Analysis II: Sales Promotion Planning @ TML

    Case Analysis II: Sales Promotion Planning @ TML Show all authors. Punyaslok Dhall 1. Punyaslok Dhall . ... Marketing Area, XIMB, Xavier Square, Bhubaneswar, Odisha 751013, India. E-mail: [email protected] ... An empirical analysis of different types of sales promotions in Indian market.

  17. In-depth McDonald's Marketing Strategy

    That's why in this case study, we'll dig deeper into McDonald's Marketing Strategy from a marketing perspective by going through its marketing strategies, marketing mix, marketing campaigns, and SWOT analysis. So let us start by first learning more about the business model and brand history of McDonald's.

  18. PDF Role of Advertising on Sale's Performance: a Case Study of Bata

    Industries. Through the case study approach we have studied sales promotion from a dual perspective; both the long term and short term impacts of sales promotion. Many researchers have proven the short term impact of sales promotion as an increase in sales for the respective period. Our research has combined this study with the analysis of the

  19. PDF A Study on Advertisement and Sales Promotion of LG Company with

    sensitivity, brand Preference, and perceived usefulness that might impact the association between sales promotion and repurchase intention-in the case of mobile phone consumers. NEED FOR THE STUDY Advertising and sales promotion helps making people aware of the new product so that the customers come and purchase the product.advertising helps

  20. 11 Excellent Ways To Use Case Studies To Convert Leads Into Sales

    5. Include Relevant Visual Elements. Case studies must "show, not tell.". Companies need to visually depict how a product or service has solved a real-world business problem. A case study must ...

  21. Advertising and Promotion Case Studies

    Advertising and Promotion Case Studies, Advertising and Promotion Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Advertising and Promotion Cases, Marketing, Finance, Human Resource Management, Operations, Project Management, Business Ethics, Business ...

  22. Case study on Advertising and Promotion

    One study showed that 7 of the 25 products that scored highest on interest and memorability in Video storyboard Tests' ad test had flat or declining sales. A number of factors regarding the message and its delivery may have an impact on its effectiveness, including the headline, illustrations, text, and layout.

  23. Why Businesses Should Work Harder To Sync Marketing And Sales

    A study by HubSpot found that only 30% of sales professionals said sales and marketing are strongly aligned and, citing Strategic ABM research, 76% of marketing teams need guidance on how to best ...

  24. Relationship Marketing: A Case For Empathy With Moore Family ...

    A case study: The transformative power of relationship marketing. One professional pioneering this relationship-driven approach is Holly J. Moore, Founder of Moore Family Law Group. After enduring ...

  25. Advertising and Sales Promotion Notes, PDF I MBA 2024

    Table of Content 1 Advertising and Sales Promotion Syllabus 2 Advertising and Sales Promotion PDF 3 Advertising and Sales Promotion Notes 4 Advertising and Sales Promotion Questions and Answers 5 Advertising and Sales Promotion Question Paper 6 Advertising and Sales Promotion Books

  26. Marketing Mix (Lesson Plan, Case Study, Questions & Answers)

    Students will understand the concept of the marketing mix and how the 4 P's (Product, Price, Place, Promotion) are used to create effective marketing strategies. They will analyze case studies and engage in interactive activities to demonstrate their comprehension of each element of the marketing mix. Materials Needed: Whiteboard and markers

  27. Video: Marketing Case Study

    As a member, you'll also get unlimited access to over 88,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

  28. Diving Deep Into Marketing in Financial Services (My Takeaways)

    A Case Study of Wise: How to Solve Your #1 Marketing Challenge as a Financial Services Provider . Businesses in financial services deal with a slew of challenges, including regulatory marketing restrictions, lack of consumer trust, and commoditization.. These challenges are mitigated if you build a great product and provide a great user experience.

  29. Gartner Emerging Technologies and Trends Impact Radar for 2024

    Use this year's Gartner Emerging Tech Impact Radar to: ☑️Enhance your competitive edge in the smart world ☑️Prioritize prevalent and impactful GenAI use cases that already deliver real value to users ☑️Balance stimulating growth and mitigating risk ☑️Identify relevant emerging technologies that support your strategic product roadmap Explore all 30 technologies and trends: www ...