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The Right (and Wrong) Ways to Show Personality in Your Cover Letter

7 min read · Updated on December 17, 2021

Natalia Autenrieth

The ubiquitous “Just be yourself” isn't foolproof advice when it comes to cover letters. Here's how to add personality while keeping it professional.

For candidates in search of their next opportunity, the realities of the job-application process can be sobering.  According to Glassdoor , a corporate job opening attracts an average of 250 resumes. Of those, four to six candidates are typically interviewed, and only one gets the job.

What does this mean for you? First off, it requires you to submit your resume to multiple companies in quick succession. However, the standard resume format has its limitations when it comes to helping a candidate stand out. The cover letter is your opportunity to incorporate personality into your application — but it's critical to do this in a balanced and professional manner.

On one hand, if you aren't writing a cover letter that connects with the reader and showcases you as a unique person, you may as well not bother with a cover letter at all. On the other hand, a cover letter that's too informal or unprofessional will likely elicit a cringe from the hiring manager. How can you avoid common cover-letter mistakes, improve your odds of connecting with the decision-maker, and help your application rise to the top? Let's take a look.

Begin with an honest self-assessment   

Is there enough personality in your cover letter already? Maybe, or maybe not. A “black-marker test” will help you to elevate your cover letter and answer that question.

Here's how it works: Print your cover letter, then take a black marker and black out your name everywhere in the document. Reading it now, could you mistake it for someone else's? Could another professional replace your name with his or hers and use the rest of the cover letter without additional changes?

If your cover letter has failed the “black-marker test,” know that you are not alone. Most cover letters look and read almost identically because many candidates want to play it safe by using boilerplate language. Use this to your advantage! Make sure that your cover letter represents you and only you.

Understand the company culture

The goal of creating a personalized cover letter is to demonstrate a great fit between you and the company you are interested in. You want the hiring manager to get a sense that you will get along well with others who already work there. Therefore,  you must do your research to strike the right chord in your cover letter.

The company's website is a great place to get a sense of its culture. Does the company break the mold by introducing executives with personal anecdotes and cartoon drawings? If so, you have a bit more creative license when it comes to showcasing your quirky side. If you find a traditional corporate environment with black-and-white headshots and formal professional histories, your incorporation of personality should be carefully weighed and balanced.

Blog articles from the company, whether on the main website or on LinkedIn, can provide additional color and help your decision. Finally,  Glassdoor reviews can be useful as long as you approach them with healthy skepticism and look for patterns across a variety of individual experiences.

As you do your research and reflect on your application package, pay attention to any mismatches or resistance you may sense. For example, if you are having a hard time reigning in your tone to suit a hierarchical and formal organization, this company may not be the best fit for you in the long run.

Related:   How to Find a Job You Love by Assessing Company Culture

Don't just duplicate your resume — tell a story!

Once you understand the voice and style you are trying to echo, it's time to begin writing the cover letter. While following your resume is an easy way to structure the pairing cover letter, the result can come across as impersonal and boring. Instead of reiterating the professional experiences listed on your resume, use the cover letter to reflect on them by connecting to who you are.

Here are some brainstorming questions to spark new thinking:

What defining feature of your personality makes you a great fit for this position?

What quote might illustrate your interest in this company, your professional journey, or your personality?

What about this position draws you to apply?

What experience isn't on your resume but would be an appropriate connection point on the cover letter?

Here are some examples:

“I am the kind of a person who will insist on testing new teleconferencing software from multiple different internet browsers to make sure that the flow of the client conversation isn't interrupted by technical issues. My focus on identifying risks, then addressing them proactively and systematically, makes me the project manager you are looking for.”

“When I was eight years old, I asked my parents for starter capital to fund my very first business venture: breeding rabbits. With my father's help, I built cages and installed heaters to keep the bunnies warm during the winter. I volunteered to sweep the aisles at a local mom-and-pop grocery store in exchange for taking home discarded vegetables. Months of my hard work paid off at Easter. My hand-drawn advertisement posters brought in scores of local families who lined up to buy the bunnies for their kids. That spring, I made $50 and discovered my passion for entrepreneurship. I will bring the same enthusiasm, creativity, and tenacity to the position of Sales Manager at your company.”

“I remember looking out of the window of the Red Line train as it surfaced above ground to cross Charles River on my way to classes at Suffolk University. Every day, no matter how early or late, I would find the Hancock Tower above the Boston skyline and think to myself “Someday, I will work for Ernst & Young in that very building.” As I prepare to graduate this spring, my dream can come true with this internship position.”

Personalize for success (with caution)

From an honest self-assessment to brainstorming, understanding the company culture, and crafting a story, you are well on your way to writing a cover letter that will help you stand out in a pile of same-old applications.

As you write your personal take on why you are a great candidate for the position, be careful to use the right amount of personality. Stay away from stories that are deeply personal to the point of being embarrassing. Anecdotes that are funny for the sake of cracking a joke, or not relevant to the job at hand, won't help you make your case. Personality should never come at the expense of professionalism!

As always, don't neglect to spell check and proofread every cover letter. Reading it aloud can help you spot the sections that don't flow smoothly. Check your tone — it should be conversational, yet respectful. Use your cover letter as an opportunity to showcase the research you've done by mentioning client names that get you excited, recent accomplishments and pride points for the company, or anything else that will reinforce the personal connection between you and the position you want. Combine these tips with the right dose of personality and you'll be sure to show a hiring manager that you belong.

Click on the following link for more cover-letter advice .

Your resume should pair well with your cover letter. How does yours stack up? Submit it for a free resume critique and we'll tell you.

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16 Secrets for Writing Cover Letters That Get You Hired

I can write a solid resume, interview well, and make sure that my online presence is on point.

The one thing that’s always been a struggle? The dreaded cover letter.

Cover letters can be absolute torture, and it feels like there are a million ways to screw them up. Is yours too formal or informal? Too long or short? Too much information or too vague?

There’s an upside, though: Making your cover letter awesome doesn’t have to be a long, difficult process. In fact, as I’ve written more and more cover letters over time (and started helping dozens of other people write theirs), they’ve actually become (gasp!) fun.

Below, I’ve listed the 16 most important tips I’ve learned to make crafting a cover letter into an easy and pain-free process. Half of the tips are related to what you write, and the other half are tiny things that’ll make sure your cover letter is better than the rest. By the end of the list, there’s no way a hiring manager will be able to shuffle you to the bottom of the pile. Or you know…delete your email…

8 Tips for Cover Letters That Grab Hiring Managers’ Attention

1. Describe a pain point

Here’s the most important question any cover letter should answer: What problem would hiring you solve?

Notice that this question is about the company’s problem, not your desire to land the job! Tricky, I know.

But think about it: If a company has put up a job description, it means they have a pain point and need a solution. For example, if a company is hiring a web designer, it means they don’t think their current layout is up to snuff and they’re looking for someone who can get them there. That’s the problem they need solved, and that’s what your cover letter should make clear in first few sentences.

2. Don’t regurgitate your resume

This is a tip that you’ve probably heard before, but it happens all the time : Don’t use your cover letter to simply restate your resume!

Your cover letter is the perfect place to expand on things that your resume doesn’t detail, illustrate the more intangible reasons why you’re perfect for the job, and explain any particular circumstances that warrant discussion (for example, if you’re making a sudden or drastic career change).

Skillcrush: 22 Things to Remove From Your Resume Immediately

3. The tone should match the company

Cover letters are great for companies not only because they can see if you can solve the problem at hand, but also because they give hiring managers a sense of whether or not you understand the company culture.

How do they figure this out? Tone.

Take a look at a company’s website, how its social media is phrased, and how its employees talk about it online. Is this company a little more informal and fun? Is it buttoned-up and corporate? Your cover letter should be written in a tone similar to that of the company’s copy. Obviously put a professional spin on it, but keep the company’s culture in mind.

4. Keep the focus on the company

Hiring managers assume that if you’re applying to a particular job, that must mean you really want that job. Thus, you don’t need to spend your entire cover letter reiterating how badly you want the job and how great the experience would be for you .

It’s okay to spend one or two sentences tops explaining your love for the company, but then it’s time to turn the tables.

The majority of your cover letter should be illustrating to a potential employer what hiring you would do for their company. Again, focus on the pain point: What talents and skills do you have that would help this organization tremendously?

5. Use your numbers

A big problem I’ve seen in lots of cover letters is that they tend to be very vague in describing any notable accomplishments or achievements.

For example, instead of saying that you have had “a great deal of success as an email marketer,” use your numbers: “I spearheaded an entire newsletter redesign that resulted in a 500% increase in our open rate, which proves…”

Numbers also add intrigue and leave hiring managers wanting to hear more!

Psst! This tip holds true for resumes! ( More here .) Adding numbers and statistics is a solid way to stand out!

6. Make your anecdotes short

While examples can make your cover letter super effective, many people make the mistake of including unnecessary or irrelevant information when using anecdotes that make them drag on and lose their umph .

My personal rule is to make any example or story no longer than three sentences so that you can avoid going overboard and wasting valuable space. Here’s how to break it down:

  • Sentence 1: Introduce the skill you’re highlighting.
  • Sentences 2: Explain the situation where you showed off this skill.
  • Sentence 3: What was the end result? Explain what it did for the company and what it proves about your character.

7. Make your opening line memorable

If the big opener to your cover letter is “I’m applying for Position X at Company Y” or “My name is…” it’s time to press the backspace button. There are two things wrong with both of these phrases:

  • They’re redundant, so you’re taking up precious space! A hiring manager is already going to know your name from your application as well as which position you’re applying for. No need to repeat it.
  • They’re generic and unmemorable. Give your hiring manager something to get excited about or be intrigued by.

So, how can you start a cover letter with something that has a little more pizzazz? Try opening with a favorite short anecdote, a quote that best describes you as a professional, or your personal tagline.

8. Everything should relate to the job description

As you write (and then read through) every line of your cover letter, ask yourself: How does this sentence relate to the job description? If you find yourself going on tangents or including facts that don’t prove your ability to excel at the job or understand the company culture, take it out.

And if you need some help making sense of exactly what will prove you are qualified for the job at hand, check out these 10 Tips for Deciphering Tech Job Listings .

8 Tips for Putting the Finishing Touches on Your Cover Letter

1. Research whom to address your letter to

Scrap the “To Whom It May Concern” greeting and do some research to find out who will be reading your cover letter.

In some cases, employers will be super helpful and straight up tell you whom to address that cover letter to. If you aren’t so lucky, a quick Google search can help, or if you have a connection to a potential employer, have a professional contact ask around to see if they can get a name.

If all else fails and you really want to avoid the dreaded “To Whom It May Concern” line, feel free to shoot the company an email. I did this before when I was applying to a company that had a plethora of people on its editorial and HR teams and I had no idea who’d be hiring me.

Here’s the quick template I used:

I’m applying to [name of company]’s [name of job title] position, and I was having some trouble figuring out whom specifically to address the cover letter to. Is there a particular person or department I should direct it to?

Thanks so much for your time!

[Your name]

2. Be smart with hyperlinks

If you’re going to use hyperlinks in your cover letter, there are two important things to keep in mind. First, try not to include more than two or three links tops in a cover letter (like an online portfolio or personal website). All links should be relevant, and your cover letter shouldn’t be used as a dumping ground for everything you’ve ever created!

Second, make sure you add context to a hyperlink to both draw attention to it and to make the hiring manager understand that it’s worth his or her time to click on. For example, if you’re referencing a recent design project you did, add that said project can be found “in my online portfolio” and add a hyperlink.

3. Delete extra images, clipart, emoticons and emojis

This is a no-brainer: Regardless of how “chill” the company says it is, keep clipart, emoticons, emojis, cute pictures of your puppy, and any other images OUT of your cover letter!

Squeeze an emoji into a cover email if you’re SUPER confident it’s appropriate. Otherwise, steer clear.

4. Keep it short (like, really short)

I’ve seen dozens of cover letters in the past month, and the biggest issue across the board is that people make their cover letters way too long.

Here’s the general rule of thumb to follow: Your cover letter should be a single page (no more!) and around 300-350 words. If you’re writing a cover email, three to five sentences works (since you usually have attachments or links for a hiring manager to click on).

5. Keep your font professional (and normal)

True story: I once received a cover letter from a friend where he’d had kept his writing to one page—but it was in eight-point font. Yikes.

Your cover letter font size should be normal (aim for between 10-point and 12-point), and your font should be straightforward and professional. Favorites include Arial, Times New Roman, and Georgia. Just say no to Curly Q or Comic Sans.

Skillcrush: 8 Free Font Pairings You Have to See

6. Break up your paragraphs

Nothing provokes fear in people faster than a wall of text. Hiring managers get a visual of your physical cover letter before they ever read it, and if their first reaction is, “Oh god, it’s all one paragraph!” that’s not a good sign.

Instead, break up your cover letter into smaller paragraphs of three or four sentences each. It’s so much more aesthetically pleasing, and the person reading your cover letter will thank you.

7. Cut the vague professional jargon

As with in a resume, using phrases like “team player,” “self-motivated,” or “results driven” only makes your cover letter generic and unmemorable. Use more lively language, or better yet, use specific examples to prove your point.

8. Re-read your cover letter over (and over and over)

Editing is the most tedious but also the most necessary part of any cover letter writing you do. Start by printing your cover letter out and reading it aloud. I also recommend reading the cover letter starting with the last sentence and working your way up.

Another pro tip: Definitely get someone else to read your cover letter. In many cases, you might think your writing is pristine, but a friend will find at least a couple typos and point out some places where your wording is a little clunky.

Getting that perfect cover letter doesn’t have to be a time-consuming process. Use these tips and you’ll be snagging the job (and impressing potential employers with your savvy) in no time!

Skillcrush: The Ultimate Guide the Perfect Email Cover Letter

Lily is a writer, editor, and social media manager, as well as co-founder of The Prospect , the world’s largest student-run college access organization. She also serves in editorial capacities at The Muse, HelloFlo, and Her Campus. Recently, she was named one of Glamour’s Top 10 College Women for her work helping underserved youth get into college. You can follow Lily on Twitter at @lkherman

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British Council India

How to write the perfect cover letter, by miraclyn rubavathi, 19 october 2021 - 5:30pm.

can a cover letter be informal

What is a cover letter?

A cover letter also referred to as a covering letter or an application letter is an important document most organisations ask for along with a job application. It helps boost your resume which by itself might not be sufficient for a recruiter to get to know you. 

Although not all recruiters demand a cover letter, including a cover letter along with your resume is good practice, as many recruiters go through cover letters to shortlist candidates for the interview. A well-written cover letter can create a good first impression and make you stand out from other applicants.

What is difference between a cover letter and a resume?

Your resume is not your cover letter. Consider a resume like a menu in a restaurant. A menu provides a list of all the items available in the restaurant. Similarly, a resume is a list of your work-related skill sets and experience. A resume focuses on facts like your educational qualifications, work experience, skills, achievements, etc. However, a cover letter focuses on the job that you’re applying for and how you fit in that role. It is a chance for you to explain to the recruiters how you can use your professional skills and experience to excel in the new role that you’re applying for. 

What is the purpose of a cover letter?

Not only does a cover letter give more insights about you to the hiring manager but it is also a vital element in getting you the interview. Most job seekers spend a lot of time perfecting their resume but don’t put so much thought into writing a proper cover letter.  It’s important that the cover letter includes information about why you are suitable for that specific role, which helps show the recruiter that you have put some thought into the job application. 

What should be included in a cover letter?

There are several key components in a cover letter, mentioned below. It may seem like a very time-consuming process to write a cover letter but it is essential and your letter must be specific to every job that you apply for, as it shows how serious you are about the job you’re applying for. 

  • Name, address, contact information and date
  • Opening statement
  • Your knowledge of the company and the position you’re applying for and your interest in working for this particular company
  • Your background
  • Your professional skills and experience that matches the job description along with examples
  • Highlighting why you’re the right fit for the job

Here’s a sample cover letter.

How should you write a cover letter?

Writing a cover letter only involves a few simple steps. If you know how to write them yourself, you can showcase your unique skills and experience to the recruiter which increases your chances of you getting hired. 

A cover letter, like all other formal documents, has three parts, a beginning, a middle and an end. Let’s look at what goes into each of these parts and what kind of phrases to use when writing one.

In the past, cover letters were sent through post or submitted in person. Hence, they included addresses. However, nowadays as cover letters are submitted through an online job portal or via emails, physical addresses are no longer necessary. So, you can skip the address if you are sending your letter electronically.

Starting to write a cover letter can be very intimidating especially if you’ve never done it before. All you need to do is try and be authentic and original. Here are some tips on what to say, how to say and how not to say it in your cover letter along with example phrases:

Nowadays, companies are not just looking for people with skills, they also want someone whose values align with theirs. You can bring in your personality to the letter by talking about your passion, beliefs, values, and ethics. It’s also a great opportunity to show them how hiring you would be mutually beneficial for both parties. 

Do your research by going through the job description, roles and responsibilities, code of conduct and any other information you can get hold of about the organisation, either from their website, mutual friends who work there or by checking with the HR manager.

You can also use bullet points or numbers in this section to highlight your achievements.

The end or the closing consists of three parts: call-to-action, thanking the reader, and signing off. The end is also an important part of the cover letter as sometimes inappropriate endings can throw people off. Make sure you’re polite and respectful even when you end your letter.

How long should your cover letter be?

Ideally a cover letter is a one-page document. You don’t need to write pages about all your skills and experience, as these details are already in your resume. So, don’t write an essay; keep it short, organise it into paragraphs and highlight how you are the best candidate for the job. 

Things to check before sending your letter

Remember, your cover letter is a fairly formal document. So, don’t use informal words, phrases, expressions or contractions like I’m, I’ve. Instead, use the full form: I am, I have. However, some companies are fine with semi-formal or neutral style and if you are sure, you can shift your tone to adapt to the organisation’s style. However, you shouldn’t write very informally. 

  • Errors Spelling errors, grammatical errors and typographical errors don’t make a good first impression. If you’re careless in your writing, there's a good chance that your hiring manager will think you do not have good communication skills or you make mistakes often. It also shows that you didn't proofread your document, which in turn shows how little of an effort you’ve put into writing and sending the letter. So, do proofread before sending your letter. It might be hard for us to proofread our own writing; we might miss out on checking or editing important details. Hence, it’s also good to use online tools or have a friend read it for you.

Dos and Don’ts

Let’s quickly recap a few important things to do and not to do in a cover letter.

It’s your turn

Yes, now it’s your turn to write your own cover letter. If you’re a job seeker, this is a good time to start practising writing cover letters by yourself. Even if you aren’t looking for a job at the moment, you can think of your dream job you and draft a letter for it. It will help you understand the position better, realise where you stand and help you improve your writing skills.

  • Learn how to write a cover letter or email to respond to a job advert.
  • For School students applying for an internship or voluntary work - Easy tips from British Council Teens to write a cover letter.
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How to Choose the Right Greeting for Your Cover Letter

can a cover letter be informal

Cover Letter Greetings to Avoid

When you have a contact person.

  • When You Don't Have a Contact Person

Examples of General Salutations

  • When to Use 'Dear' in a Cover Letter
  • Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're  writing a cover letter  or sending an  email message  to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see  when they read your cover letter . Therefore, it's important for you to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you personally know well. For example, if you're checking in with a close friend to find out if they've heard of a job opening at their company. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When making an inquiry  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

  • Dear Mr. Jones
  • Dear Ms. Brown
  • Dear Riley Doe
  • Dear Dr. Haven
  • Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s web site, then you may be able to call the company, ask to be forwarded to their Human Resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you needed to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can do a search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs, because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

  • Dear Hiring Manager
  • To Whom It May Concern
  • Dear Human Resources Manager
  • Dear Sir or Madam
  • Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

  • For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you met them more than once and addressed them by their first name.
  • For potential employers, use Mr., Ms. or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
  • If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your own contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation/greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their personal title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

September 1, 2018

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

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Cover Letter Tone: Formal or Friendly?

can a cover letter be informal

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An Expert Guide to Writing Informal Business Letter

Table of Contents

Writing an informal business letter can be a convenient process.

What is an Informal Business Letter?

Informal business letters tend to be more casual in tone than other types of formal correspondence. Business letters range from formal to semi-formal but, most importantly, leave no room for ambiguity.

Because of the nature of their work, most business people communicate their thoughts and ideas via written or printed materials. Business letters serve as a vital information conduit.

If you want to apologize for an error, or resign from the position under consideration, you use business letters.

Business letters range from formal to semi-formal in tone and structure

Types of Business Letters

Business letters can be written between employers within the same company, 

from an employer to an employee. It can also be extended to 

suppliers or other business partners, and of course to customers. 

There are various sorts of business correspondence:

Examples of Letters from Business to Business

  • Letter of Appreciation
  • Letter of Acknowledgement
  • Cover Letter 
  • Inquiry Letter
  • Letter of Termination

Examples of Business-to-customer

  • Letter of Complaint
  • Appointment Letter
  • Letter for Payment Collection
  • Follow-up Letter
  • Letter before Signing a Contract
  • Sales Letter 
  • Goodwill Letter

Formal Letter

A formal letter’s writer must frequently follow certain norms and conventions. This is in order for the letter to appear professional and convey a sense of confidence and reliability. A formal letter’s content must be clear and understandable so that the receiver is not confused and the letter may properly serve its goal.

It is usually beneficial for recipient entities and institutions to keep a proper record of formal letters for record purposes.

Informal Letter

Informal letters are those that are written for and sent to people that the writer knows personally. Friends, family, relatives, acquaintances, and others are among the receivers of these letters, which are largely from the writer’s intimate circle.

Because informal letters are used to convey personal information, the writer is not bound by formal standards and conventions.

People nowadays prefer to communicate with each other through technology-based communication facilities. People use phones, social media, and emails, rather than conventional informal letters on paper.

How to Write an Informal Business Letter

When you need to contact another firm or exchange essential information, business letters can help you convey your message in a classic, professional manner.

In contrast to internal memos, business letters are typically written to another organization, which is why they are so official and structured. Letters can be used for official requests, announcements, cover letters, and much more.

Even though they are formal, letters can have a welcoming tone, especially when they contain brief introductions prior to the main body. Your letter should be concise, straightforward, and easy to read, regardless of the tone you employ.

Structure of an Informal Business Letter

The format of a business letter is critical to its appearance and readability. Follow the framework below as you compose your letter to make a successful document.

Opening: Include your mailing address, the complete date (for example, July 30, 2017), and the name, firm, and address of the recipient.

Between your address, the date, and your recipient’s information, skip one line. If you’re using letterhead that already has your address, leave it out.

Salutation: Use “Dear,” followed by the recipient’s title and last name, such as “Dear Mr. Collins” or “Dear Director Kinase.” Use the recipient’s entire name if you don’t know their gender, such as “Dear Taylor Dean.” Finally, make sure the salutation ends with a colon.

Body: Introduce yourself and the primary purpose of your letter in the opening paragraph.

The next paragraphs should elaborate on your core point. The final paragraph should reiterate the letter’s goal and, if required, provide a call to action.

Closing: “Sincerely” or “Yours truly” are two formal closings that are recommended. Consider ending with “Cordially” or “Best regards” for a more personal touch. Add a comma at the end of it, regardless of what you chose.

Signature: Type your name four lines after the ending. Type your job title and company name on the next line. Sign your name in blue or black ink in the empty box if you’re submitting a paper copy.

Enclosures: List any papers you’re including with this letter here.

General Tips on Letter writing

Follow these tips to write a good letter, no matter what kind it is:

1. Know your audience

Use the right tone for that person and language or terms they are likely to understand.

2. Use the Right Format

Letters can be sent by email or on paper. They can be typed or written by hand. Write an email if the letter isn’t formal or if the person you’re writing to is a business contact who prefers email.

If you need proof of your letter, make a hard copy. Write a personal letter by hand to make it feel more like you, but formal letters should always be typed.

3. Be Short and Sweet

Make your purpose or goal clear, and make sure the information you include is important, especially if you’re writing a formal letter.

Ask yourself questions like “Why am I writing?” and “What do I want from this letter?” to keep your thoughts on track.

4. Keep it Brief .

Don’t waste your reader’s time by writing more than a few short paragraphs. Just include the most important information.

5. Write to the audience

If you want a letter to feel more personal, use words like “we,” “our,” and “you.”

Look over your letter to see if there are any mistakes in spelling or grammar.

You can also have a trusted friend or coworker look it over to check for mistakes and find places where it could be better. Both of these steps can help make sure that your letter is clear, easy to read, and professional.

An Expert Guide to Writing Informal Business Letter

Pam is an expert grammarian with years of experience teaching English, writing and ESL Grammar courses at the university level. She is enamored with all things language and fascinated with how we use words to shape our world.

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